ALLSMITH

Ep. 89 - Donte Whitner | From Hits to Family Office: Can NFL Players Ever Master Their Money?

Bryce Smith

In this episode of ALLSMITH, Bryce sits down with one of the hardest hitters the NFL has ever seen—Donte “Hitner” Whitner—to explore a new kind of impact: financial empowerment, discipline, and the psychology of wealth.

From first-round draft pick to feared enforcer in the NFL, Donte built his career delivering highlight-reel tackles. But what most people don’t see is the inner game he had to master after the stadium lights faded. Now a trusted financial advisor, media analyst, and founder of Whit Capital and Kirtland Hills Capital, Donte is helping athletes and entertainers avoid the traps that leave so many broke, bitter, and broken.

💥 This isn’t just another athlete story. This is a wake-up call wrapped in wisdom—for anyone navigating money, identity, and reinvention in the spotlight or the shadows.

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⏱️ TIMESTAMPS & HIGHLIGHTS

00:00 – Opening shot of espresso & intention with Trident Coffee

03:27 – How Bryce and Donte first connected through purpose and pain

06:11 – The truth about growing up in Cleveland and becoming “Donte Hitner”

12:44 – Why most NFL players go broke—and what no one teaches them

17:30 – Donte’s favorite quote: “If you don’t understand money, you’ll always be playing defense.”

22:15 – From blitz packages to balance sheets: building Whit Capital

28:00 – What conservative investing actually looks like for athletes

33:22 – The myth of the mansion and the Bentley: ego vs equity

40:05 – The financial playbook every entertainer and entrepreneur needs

48:18 – Why Donte believes “Discipline is the best insurance policy you can buy.”

54:00 – Legacy, humility, and playing the long game

01:00:00 – Bryce & Donte on purpose, pressure, and post-career reinvention

01:07:35 – Final words: “When the applause fades, your mindset is your portfolio.”

💬 Key Quotes from Donte Whitner:

    •    “The NFL gave me a platform. Financial literacy gave me peace.”

    •    “You can either buy things or you can buy time. I choose time.”

    •    “You don’t need to be flashy to be free.”

    •    “Everybody wants generational wealth, but nobody wants generational habits.”

📲 CALLS TO ACTION

→ Follow @allsmithco and @therealbrycesmith on Instagram for exclusive behind-the-scenes content

→ Connect with @dontewhitner for more insight on money, mentorship, and media

→ Subscribe to ALLSMITH on YouTube, Spotify, and Apple Podcasts

→ Rate, review, and share this episode with someone who needs a money wake-up call

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🔥 Whether you’re an aspiring athlete, a current pro, or just someone working to make smarter financial moves, this episode will redefine your relationship with wealth, work ethic, and the scoreboard of life.

This is ALLSMITH.

Forged through fire. Built for legacy.

Let’s get to work.

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