In this episode we are joined by Katie Wagner, founder of @KWSMTeam. Katie specializes in branding, messaging, and ongoing marketing execution with the goal of helping clients generate and convert more leads. Her services include content creation, social media management, web development, SEO, digital advertising, PR & influencer marketing. KWSM is a full-service digital marketing agency that specializes in lead generation. Most of their clients are looking to grow their businesses through developing predictable lead flow online. One area she frequently works is the M&A space. KWSM’s services can increase the value of a business by creating the digital infrastructure that provides consistent growth and removes the reliance on an owner or a rainmaker to head the sales and marketing activities. Ideally, KWSM is retained to increase digital marketing 18 months to three years in advance of the M&A event. As a former television journalist with 15 years of media experience and more than a decade of agency ownership, she has learned how to engage an audience, build credibility, and drive action. She loves helping business owners and CMOs integrate digital strategies into their marketing plans.

Selling a business is the American dream, the pot of gold at the end of the rainbow, the reward for years of hard work. Successful entrepreneurs make countless sacrifices in hopes that they would someday reap the benefits of their labor and live a new life of vacations, recreation, and prosperity.

You only exit your business once, so you should feel confident passing this milestone. A successful business exit reflects the preparation done beforehand. Failing to plan is planning to fail.

The owner of a privately held company has several alternatives on how to exit their business. In the absence of an exit strategy, events will inexorably dictate the final exit plan. A costly involuntary exit may be caused by death, disability, divorce, disagreement, or distress.

Selling Your Business with David King will help you take control of the sale process and make it positive one.