With social distancing and shelter-in-place mandates in effect worldwide, the COVID-19 pandemic is necessitating large-scale behavior change and taking a significant psychological toll. How can leaders and the media promote cooperative behavior? What kind of messages work best? Northwestern University professor of political science Dr. Jamie Druckman and University of Cambridge social psychology professor Dr. Sander van der Linden addressed these questions and more in a Northwestern Buffett webinar this week, drawing on a century of social science research that sheds light on how to better align human behavior with public health officials’ recommendations.
An installment of Northwestern Buffett Institute for Global Affairs "Confronting COVID-19: Global Implications and Futures" webinar series.