ADFM Lifecycle of Leadership Series Part 1 - Institutional Leadership with Grant Greenberg, MD, and Wanda Cruz-Knight, MD, MBA, CPE, FAAFP

STFM PODCAST - Academic Medicine Leadership Lessons

STFM PODCAST - Academic Medicine Leadership Lessons
ADFM Lifecycle of Leadership Series Part 1 - Institutional Leadership with Grant Greenberg, MD, and Wanda Cruz-Knight, MD, MBA, CPE, FAAFP
Jun 02, 2025 Season 6 Episode 6
STFM

Effective leadership is about more than decision-making—it’s about advocacy, collaboration, and advancing a shared mission. In partnership with the Association of Departments of Family Medicine (ADFM), STFM kicks off a three-part series on The STFM Podcast exploring the lifecycle of leadership in academic family medicine. In this first episode, Grant Greenberg, MD, and Wanda Cruz-Knight, MD, MBA, CPE, FAAFP, discuss how to lead within the complex ecosystems of academic medical centers and health systems. From advocating for departments to building coalitions and managing institutional change, they share insights on what it takes to lead with impact.

Hosted by Omari A. Hodge, MD, FAAFP and Jay-Sheree Allen Akambase, MD

Copyright © Society of Teachers of Family Medicine, 2025

Resources:

Guest Bios:

Grant Greenberg, MD

Dr. Greenberg is the Chief Medical Executive for Primary Care with oversight of Family Medicine, General Internal Medicine, and ExpressCARE operations.  Since joining Lehigh Valley Health Network in October 2016, Dr. Greenberg has also served as the Leonard Parker Pool Endowed Chair of Family Medicine and is a Professor of Medical Education and Family Medicine for the University of South Florida Morsani College of Medicine. 

Dr. Greenberg received his undergraduate degree in Biology and English from the University of Michigan.  Before medical school, he received a master’s degree in Ecology and Evolutionary Biology at Indiana University in Bloomington, IN.  He received his medical degree from the University of Michigan Medical School in Ann Arbor, MI.  He completed his residency training in Family Medicine at the University of Michigan and completed a master’s degree in health services administration from the University of Michigan School of Public Health.  He has also completed the Health Management Academy’s GE Scholars Fellowship. 

Dr. Greenberg is active with the Association of Departments of Family Medicine, serving as the Chair of the Membership Committee, participating on the Leadership Development Committee, contributes to the steering committee for the “LEADS” fellowship, and is on the Board of Directors.  Dr. Greenberg is a contributor to the MP3 collaborative “Making Primary Care and Population Health Primary” sponsored by  the ABFM.  Dr. Greenberg has been a member of the American Cancer Society National Lung Cancer Round Table since its inception, serving on the Screening and Implementation Work Group, the Early Detection Strategies Work Group,  and the Fiscal Health Work Group.  He has 4 children (mostly adult, but still “on the payroll”).

Wanda Cruz-Knight, MD, MBA, CPE, FAAFP

Dr. Cruz-Knight is the Owen L. Coon Endowed Chair for the Department of Family Medicine at Endeavor Health and Clinical Professor at University of Chicago Pritzker School of Medicine. She is a graduate of Case Western Reserve School of Medicine and completed her residency training in Family Medicine a

Episode Artwork ADFM Lifecycle of Leadership Series Part 1 - Institutional Leadership with Grant Greenberg, MD, and Wanda Cruz-Knight, MD, MBA, CPE, FAAFP 50:50 Episode Artwork Bonus Conference Episode: Annual Spring Conference 2025 Blanchard Lecture 42:42 Episode Artwork Bonus Conference Episode: Annual Spring Conference 2025 Second Session 31:37 Episode Artwork The MAGIC Model: Teaching Chronic Pain Care to Residents with Stephen K. Stacey, DO 35:30 Episode Artwork Strengthen Your Advocacy Message Using Voter Voice with Nina DeJonghe, MPP 33:29 Episode Artwork A Rural Call to Service, Action, and Advocacy via Accompaniment 44:39 Episode Artwork In Pursuit of Fairness: Overcoming Bias in Assessment 44:09 Episode Artwork Artificial Intelligence and Family Medicine Education: Utopia and Simultaneous Dystopia 47:57 Episode Artwork Artificial Intelligence and Machine Learning for Primary Care - A Panel Discussion 42:08 Episode Artwork The Life-Giving Act of Advocacy with Joseph Gravel, MD 37:39 Episode Artwork Balancing Life as an Academic Practitioner: Introducing Our New Hosts 38:47 Episode Artwork Bonus Conference Episode: CPQI 2024 Closing Session, Will Family Medicine Lead Scientific Wellness? with Joseph E. Scherger, MD, MPH 44:32 Episode Artwork Bonus Conference Episode: CPQI 2024 Opening Session, Embracing Every Voice: Creating a Culture of Inclusivity in Interprofessional Settings with Kathryn Fraser, PhD, and Jeffrey Ring, PhD 46:37 Episode Artwork Master Adaptive Learning in Faculty Development with Drew M. Keister, MD 47:10 Episode Artwork Demystifying the Publication Process - Part 3 with Sarina Schrager, MD, MS, and Octavia Amaechi, MD 34:38 Episode Artwork Demystifying the Publication Process - Part 2 with Sarina Schrager, MD, MS, and Octavia Amaechi, MD 32:20 Episode Artwork Bonus Conference Episode: Annual 2024 Closing Session, Generative AI for Research and Education: From Theory to Practice with Tanner Dean, DO 51:17 Episode Artwork Bonus Conference Episode: Annual 2024 Blanchard Lecture, Family Medicine and the Counterculture Revolution for Our Times with Kevin Grumbach, MD 1:05:46 Episode Artwork Bonus Conference Episode: Annual 2024 Opening Session, Family Medicine As Social Justice with PJ Parmar, MD 57:19 Episode Artwork Demystifying the Publication Process - Part 1 with Sarina Schrager, MD, MS, and Octavia Amaechi, MD 32:19 Episode Artwork Lifestyle Medicine and Nutritional Healing with Joseph E. Scherger, MD, MPH 39:56 Episode Artwork The Future of CBME in Academic Family Medicine with Linda Montgomery, MD, MA, FAAFP 34:10 Episode Artwork Addiction Medicine Practice and Training in Primary Care with Randi Sokol, MD, MPH, MMedEd 36:58 Episode Artwork The ARCH Feedback Model as a Tool for Learner Self-Reflection with Dennis Baker, PhD 38:42 Episode Artwork The New Professionalism with Renee Crichlow, MD, FAAFP 37:17