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Agency partnerships require a different mindset than traditional tech partnerships.

In this Belly2Belly episode, Bill Kenney talks with Tom Balanda from Simpli.fi about building trust with agencies, adopting a give-first mentality, and creating early momentum through communication and shared wins.

Tom shares practical advice on activating agency partners, managing internal alignment, and driving real outcomes through relationship-led partnerships.

Tom Balanda
https://www.simpli.fi/

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Bill Kenney, bill@meetroi.com
MEET, https://meetroi.com/