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Building High-Impact Partner Marketing with HubSpot's Christi Williams
Belly2Belly
Belly2Belly
Building High-Impact Partner Marketing with HubSpot's Christi Williams
Feb 23, 2026
Season 5
Episode 4
Bill Kenney
Partnership marketing requires more than co-branded campaigns.
In this Belly2Belly episode, Bill Kenney talks with Christi Williams from HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measurable growth.
Christi shares practical advice on verticalization, accountability, and avoiding the “one-and-done” trap in ecosystem marketing.
Christi Williams
https://www.linkedin.com/in/christikeating/
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Bill Kenney, bill@meetroi.com
MEET, https://meetroi.com/
