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Getting More Partners Off the Bench with Emily McLellan

Belly2Belly

Belly2Belly
Getting More Partners Off the Bench with Emily McLellan
May 12, 2026 Season 5 Episode 9
Bill Kenney

Most partner ecosystems struggle with the same challenge: only a small percentage of partners actively drive revenue. In this Belly2Belly episode, Bill Kenney talks with Emily McLellan from Bongo about why partner activation gaps exist, the risks of inconsistent messaging, and why verification matters just as much as training.

Emily McClellan, Bongo
https://www.linkedin.com/in/emily-mclellan/
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Bill Kenney, bill@meetroi.com

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