An interview special on TravelWise focusing on Al Ula in the Kingdom of Saudi Arabia. This heritage destination is being given worldwide attention through a campaign called 'The World's Masterpiece'. Phil Blizzard talks to Melanie De Souza, Executive Director - Destination Marketing, Royal Commission for Al Ula. In this interview you will hear about Al Ula being on the famous incense route, its heritage, what visitors can expect in terms of adventure & cultural activities, and the exciting Maraya venue - host to all kinds of events. Melanie also talks about the global campaign to promote Al Ula