{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.64,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.64,"endTime":4.89,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.76,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.76,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":25.68,"endTime":28.5,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":25.68,"endTime":28.5,"body":"small business, big mindset"},{"speaker":"Erin Geiger","startTime":28.5,"endTime":32.4,"body":"podcast. All right, this week,"},{"speaker":"Erin Geiger","startTime":28.5,"endTime":32.4,"body":"we're going to get into it, I'm"},{"speaker":"Erin Geiger","startTime":32.4,"endTime":38.1,"body":"going to go over 15 ways you can"},{"speaker":"Erin Geiger","startTime":32.4,"endTime":38.1,"body":"get ideas for what to write,"},{"speaker":"Erin Geiger","startTime":38.13,"endTime":42.48,"body":"because one of the most common"},{"speaker":"Erin Geiger","startTime":38.13,"endTime":42.48,"body":"things I hear from people is, I"},{"speaker":"Erin Geiger","startTime":42.48,"endTime":45.78,"body":"have no idea what to write"},{"speaker":"Erin Geiger","startTime":42.48,"endTime":45.78,"body":"about, especially when it comes"},{"speaker":"Erin Geiger","startTime":45.78,"endTime":48.6,"body":"to your business. Because you"},{"speaker":"Erin Geiger","startTime":45.78,"endTime":48.6,"body":"don't always want to be talking"},{"speaker":"Erin Geiger","startTime":48.6,"endTime":52.74,"body":"about your business, right as as"},{"speaker":"Erin Geiger","startTime":48.6,"endTime":52.74,"body":"far as like, what you sell what"},{"speaker":"Erin Geiger","startTime":52.77,"endTime":55.65,"body":"they can buy from you, you know,"},{"speaker":"Erin Geiger","startTime":52.77,"endTime":55.65,"body":"that sort of a thing, you want"},{"speaker":"Erin Geiger","startTime":55.65,"endTime":59.22,"body":"to make a connection to your"},{"speaker":"Erin Geiger","startTime":55.65,"endTime":59.22,"body":"audience, I always say have an"},{"speaker":"Erin Geiger","startTime":59.25,"endTime":62.34,"body":"ongoing conversation with your"},{"speaker":"Erin Geiger","startTime":59.25,"endTime":62.34,"body":"audience a copy as a"},{"speaker":"Erin Geiger","startTime":62.34,"endTime":66.81,"body":"conversation. And so you're"},{"speaker":"Erin Geiger","startTime":62.34,"endTime":66.81,"body":"like, okay, great, like I know"},{"speaker":"Erin Geiger","startTime":66.81,"endTime":69.93,"body":"how to talk about my product."},{"speaker":"Erin Geiger","startTime":66.81,"endTime":69.93,"body":"But what else do I talk about?"},{"speaker":"Erin Geiger","startTime":69.93,"endTime":76.53,"body":"That even makes sense? So I know"},{"speaker":"Erin Geiger","startTime":69.93,"endTime":76.53,"body":"that people get writer's block,"},{"speaker":"Erin Geiger","startTime":76.53,"endTime":79.41,"body":"right? That blinking cursor gets"},{"speaker":"Erin Geiger","startTime":76.53,"endTime":79.41,"body":"you every time, it's hard to"},{"speaker":"Erin Geiger","startTime":79.41,"endTime":82.62,"body":"write from a blank page. So"},{"speaker":"Erin Geiger","startTime":79.41,"endTime":82.62,"body":"here's a few ways to keep the"},{"speaker":"Erin Geiger","startTime":82.62,"endTime":87.78,"body":"writing topic ideas coming."},{"speaker":"Erin Geiger","startTime":82.62,"endTime":87.78,"body":"Alright, number one of 15 is"},{"speaker":"Erin Geiger","startTime":87.78,"endTime":92.52,"body":"brain dump memories. So just sit"},{"speaker":"Erin Geiger","startTime":87.78,"endTime":92.52,"body":"down, type it out, write it out,"},{"speaker":"Erin Geiger","startTime":92.52,"endTime":97.02,"body":"whatever feels most comfortable"},{"speaker":"Erin Geiger","startTime":92.52,"endTime":97.02,"body":"for you. And you can break it up"},{"speaker":"Erin Geiger","startTime":97.02,"endTime":100.8,"body":"into topics too. You can say"},{"speaker":"Erin Geiger","startTime":97.02,"endTime":100.8,"body":"like, early childhood, teenage"},{"speaker":"Erin Geiger","startTime":100.8,"endTime":103.41,"body":"years high school, college, but"},{"speaker":"Erin Geiger","startTime":100.8,"endTime":103.41,"body":"you know, whatever you want, you"},{"speaker":"Erin Geiger","startTime":103.41,"endTime":107.49,"body":"can say, whatever organizations"},{"speaker":"Erin Geiger","startTime":103.41,"endTime":107.49,"body":"you're in, you know, like book"},{"speaker":"Erin Geiger","startTime":107.49,"endTime":113.25,"body":"club running club, you know, you"},{"speaker":"Erin Geiger","startTime":107.49,"endTime":113.25,"body":"could do like Kid memories, like"},{"speaker":"Erin Geiger","startTime":113.25,"endTime":116.52,"body":"your own kiddos, or, you know,"},{"speaker":"Erin Geiger","startTime":113.25,"endTime":116.52,"body":"fun stuff you've done with your"},{"speaker":"Erin Geiger","startTime":116.52,"endTime":118.98,"body":"partner. So you can come up with"},{"speaker":"Erin Geiger","startTime":116.52,"endTime":118.98,"body":"these different topics that fit"},{"speaker":"Erin Geiger","startTime":118.98,"endTime":122.7,"body":"your life. And then just write"},{"speaker":"Erin Geiger","startTime":118.98,"endTime":122.7,"body":"out memories to start out with,"},{"speaker":"Erin Geiger","startTime":122.7,"endTime":125.76,"body":"you can just write sort of like"},{"speaker":"Erin Geiger","startTime":122.7,"endTime":125.76,"body":"phrases, you don't have to go"},{"speaker":"Erin Geiger","startTime":125.76,"endTime":128.76,"body":"into the entire memory, you can"},{"speaker":"Erin Geiger","startTime":125.76,"endTime":128.76,"body":"always go back to that if you"},{"speaker":"Erin Geiger","startTime":128.76,"endTime":133.08,"body":"want, you know, the time at the"},{"speaker":"Erin Geiger","startTime":128.76,"endTime":133.08,"body":"beach, when you know, my two"},{"speaker":"Erin Geiger","startTime":133.08,"endTime":136.95,"body":"year olds took his first swim or"},{"speaker":"Erin Geiger","startTime":133.08,"endTime":136.95,"body":"you know, whatever, you can just"},{"speaker":"Erin Geiger","startTime":137.73,"endTime":140.49,"body":"kind of do a one liner, and then"},{"speaker":"Erin Geiger","startTime":137.73,"endTime":140.49,"body":"later, you can go back and fill"},{"speaker":"Erin Geiger","startTime":140.49,"endTime":143.79,"body":"it out. The second one is look"},{"speaker":"Erin Geiger","startTime":140.49,"endTime":143.79,"body":"at the photos on your phone. So"},{"speaker":"Erin Geiger","startTime":143.79,"endTime":147.72,"body":"I've said this one before on"},{"speaker":"Erin Geiger","startTime":143.79,"endTime":147.72,"body":"different episodes, I think. But"},{"speaker":"Erin Geiger","startTime":148.17,"endTime":150.24,"body":"you know, there's so many"},{"speaker":"Erin Geiger","startTime":148.17,"endTime":150.24,"body":"memories, if you're anything"},{"speaker":"Erin Geiger","startTime":150.24,"endTime":153.57,"body":"like me, you have probably a"},{"speaker":"Erin Geiger","startTime":150.24,"endTime":153.57,"body":"couple of years of photos on"},{"speaker":"Erin Geiger","startTime":153.57,"endTime":156.9,"body":"your phone, hopefully that are"},{"speaker":"Erin Geiger","startTime":153.57,"endTime":156.9,"body":"backed up. But you can kind of"},{"speaker":"Erin Geiger","startTime":156.9,"endTime":159.54,"body":"scroll through and look at"},{"speaker":"Erin Geiger","startTime":156.9,"endTime":159.54,"body":"photos on your phone. And that's"},{"speaker":"Erin Geiger","startTime":159.54,"endTime":162.6,"body":"going to kind of get jog your"},{"speaker":"Erin Geiger","startTime":159.54,"endTime":162.6,"body":"memory of stuff that you've"},{"speaker":"Erin Geiger","startTime":162.6,"endTime":165.06,"body":"done. And you probably have both"},{"speaker":"Erin Geiger","startTime":162.6,"endTime":165.06,"body":"personal and professional photos"},{"speaker":"Erin Geiger","startTime":165.06,"endTime":168.78,"body":"on your phone. So scroll through"},{"speaker":"Erin Geiger","startTime":165.06,"endTime":168.78,"body":"those make notes as you go"},{"speaker":"Erin Geiger","startTime":168.78,"endTime":173.7,"body":"along. The third one is look at"},{"speaker":"Erin Geiger","startTime":168.78,"endTime":173.7,"body":"holiday photo cards. So we're"},{"speaker":"Erin Geiger","startTime":173.7,"endTime":176.7,"body":"big on our holiday photo cards"},{"speaker":"Erin Geiger","startTime":173.7,"endTime":176.7,"body":"and our family we send one out"},{"speaker":"Erin Geiger","startTime":176.7,"endTime":183.21,"body":"every year. No shade, don't do"},{"speaker":"Erin Geiger","startTime":176.7,"endTime":183.21,"body":"that. But we love to get them."},{"speaker":"Erin Geiger","startTime":183.24,"endTime":185.97,"body":"So we get a bunch every year,"},{"speaker":"Erin Geiger","startTime":183.24,"endTime":185.97,"body":"we're so grateful for it. And we"},{"speaker":"Erin Geiger","startTime":185.97,"endTime":189.81,"body":"put them in photo albums like I"},{"speaker":"Erin Geiger","startTime":185.97,"endTime":189.81,"body":"cannot bring myself my husband's"},{"speaker":"Erin Geiger","startTime":189.81,"endTime":193.35,"body":"the same way to like throw out"},{"speaker":"Erin Geiger","startTime":189.81,"endTime":193.35,"body":"these holiday photo cards,"},{"speaker":"Erin Geiger","startTime":193.35,"endTime":196.29,"body":"because there's these memories"},{"speaker":"Erin Geiger","startTime":193.35,"endTime":196.29,"body":"and photos of your family and"},{"speaker":"Erin Geiger","startTime":196.29,"endTime":201.84,"body":"friends. So we and when I say we"},{"speaker":"Erin Geiger","startTime":196.29,"endTime":201.84,"body":"I mean Joey puts these cards"},{"speaker":"Erin Geiger","startTime":201.87,"endTime":204.9,"body":"into photo albums, right? So if"},{"speaker":"Erin Geiger","startTime":201.87,"endTime":204.9,"body":"you do that, or if you have"},{"speaker":"Erin Geiger","startTime":204.9,"endTime":208.05,"body":"photo albums, look through"},{"speaker":"Erin Geiger","startTime":204.9,"endTime":208.05,"body":"those. So you know and that's"},{"speaker":"Erin Geiger","startTime":208.05,"endTime":213.24,"body":"gonna jog your your mind of"},{"speaker":"Erin Geiger","startTime":208.05,"endTime":213.24,"body":"memories as well. Number four,"},{"speaker":"Erin Geiger","startTime":213.45,"endTime":215.91,"body":"is look at the memories in"},{"speaker":"Erin Geiger","startTime":213.45,"endTime":215.91,"body":"social media. So if you're on"},{"speaker":"Erin Geiger","startTime":215.91,"endTime":219.33,"body":"social media, like Facebook, you"},{"speaker":"Erin Geiger","startTime":215.91,"endTime":219.33,"body":"know, it'll say like, you know,"},{"speaker":"Erin Geiger","startTime":219.33,"endTime":223.02,"body":"memories on this day. And it"},{"speaker":"Erin Geiger","startTime":219.33,"endTime":223.02,"body":"kind of takes you back however"},{"speaker":"Erin Geiger","startTime":223.02,"endTime":226.05,"body":"many years that you've been on"},{"speaker":"Erin Geiger","startTime":223.02,"endTime":226.05,"body":"Facebook if something happened"},{"speaker":"Erin Geiger","startTime":226.08,"endTime":229.62,"body":"that day. So that's pretty cool"},{"speaker":"Erin Geiger","startTime":226.08,"endTime":229.62,"body":"to look through. As far as what"},{"speaker":"Erin Geiger","startTime":229.62,"endTime":233.58,"body":"happened, I'll jog your memory."},{"speaker":"Erin Geiger","startTime":229.62,"endTime":233.58,"body":"Number five, is scroll through"},{"speaker":"Erin Geiger","startTime":233.58,"endTime":237.48,"body":"your social media accounts. See"},{"speaker":"Erin Geiger","startTime":233.58,"endTime":237.48,"body":"what are people talking about?"},{"speaker":"Erin Geiger","startTime":237.48,"endTime":240.54,"body":"Right. So you might you might be"},{"speaker":"Erin Geiger","startTime":237.48,"endTime":240.54,"body":"connected with personal and"},{"speaker":"Erin Geiger","startTime":240.54,"endTime":243.33,"body":"professional people, depending"},{"speaker":"Erin Geiger","startTime":240.54,"endTime":243.33,"body":"upon the social media platform."},{"speaker":"Erin Geiger","startTime":245.28,"endTime":247.86,"body":"And be like, you know, kind of"},{"speaker":"Erin Geiger","startTime":245.28,"endTime":247.86,"body":"write down like, oh, so and so"},{"speaker":"Erin Geiger","startTime":247.86,"endTime":250.95,"body":"posted about this, even if it's"},{"speaker":"Erin Geiger","startTime":247.86,"endTime":250.95,"body":"like a friend got a new puppy,"},{"speaker":"Erin Geiger","startTime":250.98,"endTime":255.06,"body":"like write it down, because that"},{"speaker":"Erin Geiger","startTime":250.98,"endTime":255.06,"body":"will jog your memory of other"},{"speaker":"Erin Geiger","startTime":255.06,"endTime":257.4,"body":"things that kind of have to do"},{"speaker":"Erin Geiger","startTime":255.06,"endTime":257.4,"body":"with that maybe you had a puppy"},{"speaker":"Erin Geiger","startTime":257.4,"endTime":261.18,"body":"or maybe you will allow your"},{"speaker":"Erin Geiger","startTime":257.4,"endTime":261.18,"body":"employees to take their dogs to"},{"speaker":"Erin Geiger","startTime":261.18,"endTime":263.79,"body":"work. And that's something to"},{"speaker":"Erin Geiger","startTime":261.18,"endTime":263.79,"body":"talk about, right? And scroll"},{"speaker":"Erin Geiger","startTime":263.79,"endTime":266.25,"body":"through groups if you're a part"},{"speaker":"Erin Geiger","startTime":263.79,"endTime":266.25,"body":"of different Facebook groups or"},{"speaker":"Erin Geiger","startTime":266.25,"endTime":269.94,"body":"LinkedIn groups. See what people"},{"speaker":"Erin Geiger","startTime":266.25,"endTime":269.94,"body":"are talking about right? What's"},{"speaker":"Erin Geiger","startTime":269.94,"endTime":273.36,"body":"resonating was kind of getting"},{"speaker":"Erin Geiger","startTime":269.94,"endTime":273.36,"body":"people going. Number six is"},{"speaker":"Erin Geiger","startTime":273.36,"endTime":275.61,"body":"scroll through your LinkedIn"},{"speaker":"Erin Geiger","startTime":273.36,"endTime":275.61,"body":"profile. So I broke this out"},{"speaker":"Erin Geiger","startTime":275.61,"endTime":278.79,"body":"separately from the other social"},{"speaker":"Erin Geiger","startTime":275.61,"endTime":278.79,"body":"media accounts because this"},{"speaker":"Erin Geiger","startTime":278.79,"endTime":282.09,"body":"could be more of your"},{"speaker":"Erin Geiger","startTime":278.79,"endTime":282.09,"body":"professional memories. You can"},{"speaker":"Erin Geiger","startTime":282.12,"endTime":285.75,"body":"even just just scrolling through"},{"speaker":"Erin Geiger","startTime":282.12,"endTime":285.75,"body":"kind of like your online resume,"},{"speaker":"Erin Geiger","startTime":285.78,"endTime":288.96,"body":"different places you've worked,"},{"speaker":"Erin Geiger","startTime":285.78,"endTime":288.96,"body":"maybe the recommendations that"},{"speaker":"Erin Geiger","startTime":288.96,"endTime":292.05,"body":"people have made for you"},{"speaker":"Erin Geiger","startTime":288.96,"endTime":292.05,"body":"testimonials people have posted"},{"speaker":"Erin Geiger","startTime":292.05,"endTime":295.65,"body":"for you that can kind of get"},{"speaker":"Erin Geiger","startTime":292.05,"endTime":295.65,"body":"your mind going as well. And of"},{"speaker":"Erin Geiger","startTime":295.65,"endTime":298.65,"body":"course scrolling through, you"},{"speaker":"Erin Geiger","startTime":295.65,"endTime":298.65,"body":"know, your newsfeed your"},{"speaker":"Erin Geiger","startTime":298.65,"endTime":304.89,"body":"contacts on there. Back at help"},{"speaker":"Erin Geiger","startTime":298.65,"endTime":304.89,"body":"to number seven is brain dump"},{"speaker":"Erin Geiger","startTime":304.89,"endTime":309.36,"body":"realistic goals. So these are"},{"speaker":"Erin Geiger","startTime":304.89,"endTime":309.36,"body":"things you know you can achieve"},{"speaker":"Erin Geiger","startTime":309.39,"endTime":314.49,"body":"in the next 3060 90 Days to a"},{"speaker":"Erin Geiger","startTime":309.39,"endTime":314.49,"body":"year, I wouldn't go further than"},{"speaker":"Erin Geiger","startTime":314.49,"endTime":317.85,"body":"that, because we really don't"},{"speaker":"Erin Geiger","startTime":314.49,"endTime":317.85,"body":"even going a year. Like we've"},{"speaker":"Erin Geiger","startTime":317.85,"endTime":319.53,"body":"learned in the past few years,"},{"speaker":"Erin Geiger","startTime":317.85,"endTime":319.53,"body":"we don't even know what's gonna"},{"speaker":"Erin Geiger","startTime":319.53,"endTime":322.89,"body":"happen tomorrow. So, but these"},{"speaker":"Erin Geiger","startTime":319.53,"endTime":322.89,"body":"are realistic ones that you know"},{"speaker":"Erin Geiger","startTime":322.89,"endTime":327.48,"body":"that you can achieve. Okay, so"},{"speaker":"Erin Geiger","startTime":322.89,"endTime":327.48,"body":"now for number eight, you want"},{"speaker":"Erin Geiger","startTime":327.48,"endTime":330.66,"body":"to brain dump a pie in the sky"},{"speaker":"Erin Geiger","startTime":327.48,"endTime":330.66,"body":"goals. And number seven, you did"},{"speaker":"Erin Geiger","startTime":330.66,"endTime":334.29,"body":"realistic goals. And then number"},{"speaker":"Erin Geiger","startTime":330.66,"endTime":334.29,"body":"eight brain dump pie in the sky."},{"speaker":"Erin Geiger","startTime":334.29,"endTime":337.35,"body":"So these are, this is your"},{"speaker":"Erin Geiger","startTime":334.29,"endTime":337.35,"body":"vision for your life. This is"},{"speaker":"Erin Geiger","startTime":337.35,"endTime":341.1,"body":"like ideally, like if you could"},{"speaker":"Erin Geiger","startTime":337.35,"endTime":341.1,"body":"have anything in life, this is"},{"speaker":"Erin Geiger","startTime":341.1,"endTime":344.61,"body":"what would happen, okay? These"},{"speaker":"Erin Geiger","startTime":341.1,"endTime":344.61,"body":"are goals that if you told"},{"speaker":"Erin Geiger","startTime":344.61,"endTime":348.54,"body":"someone else, they'd be like,"},{"speaker":"Erin Geiger","startTime":344.61,"endTime":348.54,"body":"Whoa, okay, those are big goals."},{"speaker":"Erin Geiger","startTime":348.54,"endTime":352.02,"body":"Let's see if those really"},{"speaker":"Erin Geiger","startTime":348.54,"endTime":352.02,"body":"happen. You know, so you want to"},{"speaker":"Erin Geiger","startTime":352.05,"endTime":357.09,"body":"write those down, too. And then"},{"speaker":"Erin Geiger","startTime":352.05,"endTime":357.09,"body":"number nine, I want you to write"},{"speaker":"Erin Geiger","startTime":357.09,"endTime":362.04,"body":"down advice that you've heard"},{"speaker":"Erin Geiger","startTime":357.09,"endTime":362.04,"body":"for life, good or bad. Okay,"},{"speaker":"Erin Geiger","startTime":362.07,"endTime":364.44,"body":"because that's really good"},{"speaker":"Erin Geiger","startTime":362.07,"endTime":364.44,"body":"fodder, you know, for something"},{"speaker":"Erin Geiger","startTime":364.44,"endTime":369.18,"body":"to to explore further. It could"},{"speaker":"Erin Geiger","startTime":364.44,"endTime":369.18,"body":"be good or bad advice. So"},{"speaker":"Erin Geiger","startTime":369.18,"endTime":371.67,"body":"advice, there's good that you"},{"speaker":"Erin Geiger","startTime":369.18,"endTime":371.67,"body":"followed. And that worked out"},{"speaker":"Erin Geiger","startTime":371.67,"endTime":375.93,"body":"really well for you, or bad"},{"speaker":"Erin Geiger","startTime":371.67,"endTime":375.93,"body":"advice that either you followed"},{"speaker":"Erin Geiger","startTime":375.93,"endTime":379.5,"body":"and it did not work out or a bad"},{"speaker":"Erin Geiger","startTime":375.93,"endTime":379.5,"body":"advice that you knew you did not"},{"speaker":"Erin Geiger","startTime":379.5,"endTime":382.89,"body":"follow because you knew it was"},{"speaker":"Erin Geiger","startTime":379.5,"endTime":382.89,"body":"horrible. But those are really"},{"speaker":"Erin Geiger","startTime":382.89,"endTime":386.25,"body":"fun things and interesting"},{"speaker":"Erin Geiger","startTime":382.89,"endTime":386.25,"body":"things to write about. Number"},{"speaker":"Erin Geiger","startTime":386.25,"endTime":389.43,"body":"10, is to write about advice"},{"speaker":"Erin Geiger","startTime":386.25,"endTime":389.43,"body":"you've heard for business."},{"speaker":"Erin Geiger","startTime":389.43,"endTime":393.39,"body":"Number nine is for personal"},{"speaker":"Erin Geiger","startTime":389.43,"endTime":393.39,"body":"number 10 is for business again,"},{"speaker":"Erin Geiger","startTime":393.63,"endTime":396.81,"body":"good or bad, good advice that"},{"speaker":"Erin Geiger","startTime":393.63,"endTime":396.81,"body":"you took, or maybe didn't take,"},{"speaker":"Erin Geiger","startTime":396.81,"endTime":400.35,"body":"and what happened, bad advice"},{"speaker":"Erin Geiger","startTime":396.81,"endTime":400.35,"body":"that you took or didn't take and"},{"speaker":"Erin Geiger","startTime":400.35,"endTime":404.22,"body":"your thoughts behind that."},{"speaker":"Erin Geiger","startTime":400.35,"endTime":404.22,"body":"Number 11, scroll through your"},{"speaker":"Erin Geiger","startTime":404.22,"endTime":408.27,"body":"inbox, see what headlines are"},{"speaker":"Erin Geiger","startTime":404.22,"endTime":408.27,"body":"out there and what others are"},{"speaker":"Erin Geiger","startTime":408.3,"endTime":410.97,"body":"talking about. Okay, so I'm sure"},{"speaker":"Erin Geiger","startTime":408.3,"endTime":410.97,"body":"you're like me, and you get a"},{"speaker":"Erin Geiger","startTime":410.97,"endTime":414.12,"body":"bunch of, you might even get a"},{"speaker":"Erin Geiger","startTime":410.97,"endTime":414.12,"body":"bunch of kind of cold marketing"},{"speaker":"Erin Geiger","startTime":414.12,"endTime":417.96,"body":"emails. And those are usually"},{"speaker":"Erin Geiger","startTime":414.12,"endTime":417.96,"body":"what not to do."},{"speaker":"Erin Geiger","startTime":419.28,"endTime":423.511,"body":"Or you, you know, might see news"},{"speaker":"Erin Geiger","startTime":419.28,"endTime":423.511,"body":"headlines, or even retail sales,"},{"speaker":"Erin Geiger","startTime":423.577,"endTime":427.743,"body":"or all that kind of stuff, like"},{"speaker":"Erin Geiger","startTime":423.577,"endTime":427.743,"body":"what are what are people talking"},{"speaker":"Erin Geiger","startTime":427.808,"endTime":431.78,"body":"about, write that down. Number"},{"speaker":"Erin Geiger","startTime":427.808,"endTime":431.78,"body":"12 is go through the podcasts,"},{"speaker":"Erin Geiger","startTime":431.845,"endTime":435.816,"body":"ones that you listen to, maybe"},{"speaker":"Erin Geiger","startTime":431.845,"endTime":435.816,"body":"ones that you know, you've yet"},{"speaker":"Erin Geiger","startTime":435.882,"endTime":439.983,"body":"to discover or listen to, that"},{"speaker":"Erin Geiger","startTime":435.882,"endTime":439.983,"body":"are in your niche or within your"},{"speaker":"Erin Geiger","startTime":440.048,"endTime":443.955,"body":"industry. And also you can just"},{"speaker":"Erin Geiger","startTime":440.048,"endTime":443.955,"body":"look at general podcast, you"},{"speaker":"Erin Geiger","startTime":444.02,"endTime":448.056,"body":"know, news podcasts and see what"},{"speaker":"Erin Geiger","startTime":444.02,"endTime":448.056,"body":"people are talking about that"},{"speaker":"Erin Geiger","startTime":448.122,"endTime":452.093,"body":"doesn't necessarily necessarily"},{"speaker":"Erin Geiger","startTime":448.122,"endTime":452.093,"body":"correlate with your business."},{"speaker":"Erin Geiger","startTime":452.158,"endTime":456.13,"body":"And number 13 is do a similar"},{"speaker":"Erin Geiger","startTime":452.158,"endTime":456.13,"body":"thing, scroll through your like"},{"speaker":"Erin Geiger","startTime":456.195,"endTime":460.166,"body":"news, your notifications, blog"},{"speaker":"Erin Geiger","startTime":456.195,"endTime":460.166,"body":"posts, to see what's going on,"},{"speaker":"Erin Geiger","startTime":460.231,"endTime":463.942,"body":"what is the conversation? What"},{"speaker":"Erin Geiger","startTime":460.231,"endTime":463.942,"body":"is the narrative happening"},{"speaker":"Erin Geiger","startTime":464.007,"endTime":468.044,"body":"externally, that could kind of"},{"speaker":"Erin Geiger","startTime":464.007,"endTime":468.044,"body":"give you some ideas. And number"},{"speaker":"Erin Geiger","startTime":468.109,"endTime":472.081,"body":"14 is scroll through your text"},{"speaker":"Erin Geiger","startTime":468.109,"endTime":472.081,"body":"messages. So you might be like"},{"speaker":"Erin Geiger","startTime":472.146,"endTime":476.117,"body":"Erin What, like that's personal."},{"speaker":"Erin Geiger","startTime":472.146,"endTime":476.117,"body":"i You don't have to like you"},{"speaker":"Erin Geiger","startTime":476.182,"endTime":480.349,"body":"know, quote, unquote, spill the"},{"speaker":"Erin Geiger","startTime":476.182,"endTime":480.349,"body":"tea. But some conversations that"},{"speaker":"Erin Geiger","startTime":480.414,"endTime":484.19,"body":"you're having might spark a"},{"speaker":"Erin Geiger","startTime":480.414,"endTime":484.19,"body":"topic, okay, so you don't have"},{"speaker":"Erin Geiger","startTime":484.255,"endTime":488.357,"body":"to name names, or get into super"},{"speaker":"Erin Geiger","startTime":484.255,"endTime":488.357,"body":"personal things, but you'll be"},{"speaker":"Erin Geiger","startTime":488.422,"endTime":492.459,"body":"like, oh, yeah, so and so told"},{"speaker":"Erin Geiger","startTime":488.422,"endTime":492.459,"body":"me about that. And that reminds"},{"speaker":"Erin Geiger","startTime":492.524,"endTime":496.691,"body":"me of XYZ. And that could spark"},{"speaker":"Erin Geiger","startTime":492.524,"endTime":496.691,"body":"a topic. And then for number 15,"},{"speaker":"Erin Geiger","startTime":496.756,"endTime":500.858,"body":"the final one is scroll through"},{"speaker":"Erin Geiger","startTime":496.756,"endTime":500.858,"body":"movie releases events going on,"},{"speaker":"Erin Geiger","startTime":500.923,"endTime":504.634,"body":"in your area, or nationwide,"},{"speaker":"Erin Geiger","startTime":500.923,"endTime":504.634,"body":"those could spark a topic to"},{"speaker":"Erin Geiger","startTime":504.699,"endTime":508.931,"body":"Okay, so that's 15 things I just"},{"speaker":"Erin Geiger","startTime":504.699,"endTime":508.931,"body":"went over as far as what you can"},{"speaker":"Erin Geiger","startTime":508.996,"endTime":512.902,"body":"kind of look for, to get ideas"},{"speaker":"Erin Geiger","startTime":508.996,"endTime":512.902,"body":"for what to write. And again,"},{"speaker":"Erin Geiger","startTime":512.967,"endTime":516.874,"body":"all of these can be correlated"},{"speaker":"Erin Geiger","startTime":512.967,"endTime":516.874,"body":"to your business, but they're"},{"speaker":"Erin Geiger","startTime":516.939,"endTime":521.04,"body":"going to help you connect with"},{"speaker":"Erin Geiger","startTime":516.939,"endTime":521.04,"body":"your audience along the way. And"},{"speaker":"Erin Geiger","startTime":521.106,"endTime":524.556,"body":"kind of keep that two way street"},{"speaker":"Erin Geiger","startTime":521.106,"endTime":524.556,"body":"of conversation that"},{"speaker":"Erin Geiger","startTime":524.621,"endTime":528.528,"body":"conversational copywriting going"},{"speaker":"Erin Geiger","startTime":524.621,"endTime":528.528,"body":"so that your audience feels"},{"speaker":"Erin Geiger","startTime":528.593,"endTime":532.825,"body":"engaged, and like they're in the"},{"speaker":"Erin Geiger","startTime":528.593,"endTime":532.825,"body":"conversation with you instead of"},{"speaker":"Erin Geiger","startTime":532.89,"endTime":536.991,"body":"you just kind of like talking at"},{"speaker":"Erin Geiger","startTime":532.89,"endTime":536.991,"body":"them, they're a part of it. So"},{"speaker":"Erin Geiger","startTime":537.057,"endTime":540.963,"body":"I'm hoping that helps you. As"},{"speaker":"Erin Geiger","startTime":537.057,"endTime":540.963,"body":"always, send me a note at Erin"},{"speaker":"Erin Geiger","startTime":541.028,"endTime":544.934,"body":"at muscle creative comm with any"},{"speaker":"Erin Geiger","startTime":541.028,"endTime":544.934,"body":"questions or you know, just"},{"speaker":"Erin Geiger","startTime":545.0,"endTime":548.971,"body":"stuff you want to talk about."},{"speaker":"Erin Geiger","startTime":545.0,"endTime":548.971,"body":"And, and then also, if you need"},{"speaker":"Erin Geiger","startTime":549.036,"endTime":553.073,"body":"help with your copywriting, I"},{"speaker":"Erin Geiger","startTime":549.036,"endTime":553.073,"body":"have a bunch of different ways I"},{"speaker":"Erin Geiger","startTime":553.138,"endTime":556.914,"body":"do that. One of them is at"},{"speaker":"Erin Geiger","startTime":553.138,"endTime":556.914,"body":"muscle creative comm slash copy"},{"speaker":"Erin Geiger","startTime":556.979,"endTime":561.016,"body":"edits, and I call it my my copy,"},{"speaker":"Erin Geiger","startTime":556.979,"endTime":561.016,"body":"edit and polish service or if"},{"speaker":"Erin Geiger","startTime":561.081,"endTime":565.182,"body":"you've written something and you"},{"speaker":"Erin Geiger","startTime":561.081,"endTime":565.182,"body":"kind of need it, to get to the"},{"speaker":"Erin Geiger","startTime":565.248,"endTime":569.284,"body":"next level to really engage and"},{"speaker":"Erin Geiger","startTime":565.248,"endTime":569.284,"body":"connect with your audience for"},{"speaker":"Erin Geiger","startTime":569.349,"endTime":573.386,"body":"that sale. You can send it to me"},{"speaker":"Erin Geiger","startTime":569.349,"endTime":573.386,"body":"and I will kind of take it to"},{"speaker":"Erin Geiger","startTime":573.451,"endTime":577.488,"body":"that next level, give it a glow"},{"speaker":"Erin Geiger","startTime":573.451,"endTime":577.488,"body":"up if you will, to really make"},{"speaker":"Erin Geiger","startTime":577.553,"endTime":581.719,"body":"it pop for you and engage those"},{"speaker":"Erin Geiger","startTime":577.553,"endTime":581.719,"body":"customers. So until next week, I"},{"speaker":"Erin Geiger","startTime":581.785,"endTime":585.756,"body":"hope you guys are doing well and"},{"speaker":"Erin Geiger","startTime":581.785,"endTime":585.756,"body":"I'll hopefully chat with you"},{"speaker":"Erin Geiger","startTime":585.821,"endTime":589.727,"body":"soon. Thanks for tuning in to"},{"speaker":"Erin Geiger","startTime":585.821,"endTime":589.727,"body":"the Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":589.793,"endTime":593.569,"body":"podcast to keep the fun going"},{"speaker":"Erin Geiger","startTime":589.793,"endTime":593.569,"body":"check out Our Facebook group"},{"speaker":"Erin Geiger","startTime":593.634,"endTime":597.084,"body":"start and scale an online"},{"speaker":"Erin Geiger","startTime":593.634,"endTime":597.084,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":597.15,"endTime":600.861,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":597.15,"endTime":600.861,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":600.926,"endTime":605.027,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":600.926,"endTime":605.027,"body":"muscle creative calm and click"},{"speaker":"Erin Geiger","startTime":605.093,"endTime":608.934,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":605.093,"endTime":608.934,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":608.999,"endTime":612.71,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":608.999,"endTime":612.71,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":612.775,"endTime":616.681,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":612.775,"endTime":616.681,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":616.747,"endTime":620.848,"body":"As always be authentic bring an"},{"speaker":"Erin Geiger","startTime":616.747,"endTime":620.848,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":620.913,"endTime":621.63,"body":"crushing it"}]}