{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":20.759,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":20.759,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":25.95,"endTime":29.553,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":25.95,"endTime":29.553,"body":"small business, big mindset"},{"speaker":"Erin Geiger","startTime":29.616,"endTime":33.655,"body":"podcast. This week, we are going"},{"speaker":"Erin Geiger","startTime":29.616,"endTime":33.655,"body":"to go over the call to action or"},{"speaker":"Erin Geiger","startTime":33.717,"endTime":37.196,"body":"aka The CTA. So this is a"},{"speaker":"Erin Geiger","startTime":33.717,"endTime":37.196,"body":"variety of things that go into"},{"speaker":"Erin Geiger","startTime":37.259,"endTime":40.987,"body":"creating a very clickable call"},{"speaker":"Erin Geiger","startTime":37.259,"endTime":40.987,"body":"to action. So I'm going to go"},{"speaker":"Erin Geiger","startTime":41.049,"endTime":44.777,"body":"through some of the nuts and"},{"speaker":"Erin Geiger","startTime":41.049,"endTime":44.777,"body":"bolts with you today. So a call"},{"speaker":"Erin Geiger","startTime":44.839,"endTime":48.568,"body":"to action or CTA encourages your"},{"speaker":"Erin Geiger","startTime":44.839,"endTime":48.568,"body":"audience to take a specific"},{"speaker":"Erin Geiger","startTime":48.63,"endTime":52.607,"body":"action, okay, so it can help you"},{"speaker":"Erin Geiger","startTime":48.63,"endTime":52.607,"body":"really, it's a conversion tool."},{"speaker":"Erin Geiger","startTime":52.669,"endTime":56.459,"body":"So it can help in converting"},{"speaker":"Erin Geiger","startTime":52.669,"endTime":56.459,"body":"members, subscribers, followers,"},{"speaker":"Erin Geiger","startTime":56.521,"endTime":60.187,"body":"customers to get the idea. So"},{"speaker":"Erin Geiger","startTime":56.521,"endTime":60.187,"body":"you have to know exactly what"},{"speaker":"Erin Geiger","startTime":60.249,"endTime":64.04,"body":"you want your audience to do."},{"speaker":"Erin Geiger","startTime":60.249,"endTime":64.04,"body":"Before you even start to create"},{"speaker":"Erin Geiger","startTime":64.102,"endTime":67.582,"body":"a call to action. What do you"},{"speaker":"Erin Geiger","startTime":64.102,"endTime":67.582,"body":"ultimately want out of the"},{"speaker":"Erin Geiger","startTime":67.644,"endTime":71.124,"body":"action you're guiding your"},{"speaker":"Erin Geiger","startTime":67.644,"endTime":71.124,"body":"audience to take, figure that"},{"speaker":"Erin Geiger","startTime":71.186,"endTime":74.603,"body":"out? First, you want them to"},{"speaker":"Erin Geiger","startTime":71.186,"endTime":74.603,"body":"subscribe, comment, reply,"},{"speaker":"Erin Geiger","startTime":74.665,"endTime":78.145,"body":"share, enroll, that sort of"},{"speaker":"Erin Geiger","startTime":74.665,"endTime":78.145,"body":"thing. And usually, I am all"},{"speaker":"Erin Geiger","startTime":78.207,"endTime":82.184,"body":"about being kind and polite, but"},{"speaker":"Erin Geiger","startTime":78.207,"endTime":82.184,"body":"don't do not mind your manners."},{"speaker":"Erin Geiger","startTime":82.246,"endTime":85.726,"body":"When you're doing a call to"},{"speaker":"Erin Geiger","startTime":82.246,"endTime":85.726,"body":"action, you have to be very,"},{"speaker":"Erin Geiger","startTime":85.788,"endTime":89.081,"body":"very direct and be super"},{"speaker":"Erin Geiger","startTime":85.788,"endTime":89.081,"body":"specific. And saying exactly"},{"speaker":"Erin Geiger","startTime":89.143,"endTime":93.12,"body":"what your audience what you want"},{"speaker":"Erin Geiger","startTime":89.143,"endTime":93.12,"body":"them to do. Do not kind of like"},{"speaker":"Erin Geiger","startTime":93.182,"endTime":97.035,"body":"dance around it. Because they're"},{"speaker":"Erin Geiger","startTime":93.182,"endTime":97.035,"body":"they won't get it. So I think"},{"speaker":"Erin Geiger","startTime":97.097,"endTime":101.074,"body":"sometimes you might be like, Ah,"},{"speaker":"Erin Geiger","startTime":97.097,"endTime":101.074,"body":"it's pretty obvious what I want"},{"speaker":"Erin Geiger","startTime":101.136,"endTime":105.113,"body":"them to do. It's not, so you're"},{"speaker":"Erin Geiger","startTime":101.136,"endTime":105.113,"body":"really going to have to spell it"},{"speaker":"Erin Geiger","startTime":105.175,"endTime":108.53,"body":"out. Okay? You want to be"},{"speaker":"Erin Geiger","startTime":105.175,"endTime":108.53,"body":"focused, too. So giving your"},{"speaker":"Erin Geiger","startTime":108.592,"endTime":112.196,"body":"audience too many choices can"},{"speaker":"Erin Geiger","startTime":108.592,"endTime":112.196,"body":"overwhelm them. There's that"},{"speaker":"Erin Geiger","startTime":112.259,"endTime":116.235,"body":"phrase, a confused mind says no."},{"speaker":"Erin Geiger","startTime":112.259,"endTime":116.235,"body":"Same thing here. So if you have"},{"speaker":"Erin Geiger","startTime":116.298,"endTime":119.901,"body":"too many links on the page, and"},{"speaker":"Erin Geiger","startTime":116.298,"endTime":119.901,"body":"asking them to do too many"},{"speaker":"Erin Geiger","startTime":119.964,"endTime":123.754,"body":"things are probably not going to"},{"speaker":"Erin Geiger","startTime":119.964,"endTime":123.754,"body":"do anything. What's the most"},{"speaker":"Erin Geiger","startTime":123.816,"endTime":127.544,"body":"important thing you want them to"},{"speaker":"Erin Geiger","startTime":123.816,"endTime":127.544,"body":"do? Focus on that. And then"},{"speaker":"Erin Geiger","startTime":127.607,"endTime":131.335,"body":"you'll be golden. And then when"},{"speaker":"Erin Geiger","startTime":127.607,"endTime":131.335,"body":"it comes to the copy of your"},{"speaker":"Erin Geiger","startTime":131.397,"endTime":135.187,"body":"call to action, focus on the"},{"speaker":"Erin Geiger","startTime":131.397,"endTime":135.187,"body":"benefits, what are they going to"},{"speaker":"Erin Geiger","startTime":135.249,"endTime":139.04,"body":"get out of it. And also make"},{"speaker":"Erin Geiger","startTime":135.249,"endTime":139.04,"body":"sure they know where the buttons"},{"speaker":"Erin Geiger","startTime":139.102,"endTime":142.768,"body":"going to take them when they"},{"speaker":"Erin Geiger","startTime":139.102,"endTime":142.768,"body":"call when they click on a call"},{"speaker":"Erin Geiger","startTime":142.83,"endTime":146.683,"body":"to action button, okay. And then"},{"speaker":"Erin Geiger","startTime":142.83,"endTime":146.683,"body":"the words that you use should"},{"speaker":"Erin Geiger","startTime":146.745,"endTime":150.66,"body":"should make it sound like it's"},{"speaker":"Erin Geiger","startTime":146.745,"endTime":150.66,"body":"fun, like it's worth their time."},{"speaker":"Erin Geiger","startTime":150.722,"endTime":154.512,"body":"So some call to action button"},{"speaker":"Erin Geiger","startTime":150.722,"endTime":154.512,"body":"copy options that I'll go over."},{"speaker":"Erin Geiger","startTime":154.574,"endTime":158.178,"body":"I mean, there's the typical"},{"speaker":"Erin Geiger","startTime":154.574,"endTime":158.178,"body":"ones, like sign up, subscribe,"},{"speaker":"Erin Geiger","startTime":158.24,"endTime":161.782,"body":"learn more Add to Cart Free"},{"speaker":"Erin Geiger","startTime":158.24,"endTime":161.782,"body":"Trial download. But you might"},{"speaker":"Erin Geiger","startTime":161.844,"endTime":165.759,"body":"consider other ones like, start"},{"speaker":"Erin Geiger","startTime":161.844,"endTime":165.759,"body":"now grab it join us, I need it,"},{"speaker":"Erin Geiger","startTime":165.821,"endTime":169.363,"body":"count me in, you know, maybe"},{"speaker":"Erin Geiger","startTime":165.821,"endTime":169.363,"body":"reserve your seats. Let's do"},{"speaker":"Erin Geiger","startTime":169.425,"endTime":173.153,"body":"this, you know, that kind of"},{"speaker":"Erin Geiger","startTime":169.425,"endTime":173.153,"body":"stuff. Or it's still clear what"},{"speaker":"Erin Geiger","startTime":173.215,"endTime":176.882,"body":"you want them to do. But it's"},{"speaker":"Erin Geiger","startTime":173.215,"endTime":176.882,"body":"less mundane than the typical"},{"speaker":"Erin Geiger","startTime":176.944,"endTime":180.734,"body":"ones. Right? So you might be"},{"speaker":"Erin Geiger","startTime":176.944,"endTime":180.734,"body":"wondering what colors work best,"},{"speaker":"Erin Geiger","startTime":180.796,"endTime":184.4,"body":"like what color should your"},{"speaker":"Erin Geiger","startTime":180.796,"endTime":184.4,"body":"button be? So Some studies say"},{"speaker":"Erin Geiger","startTime":184.462,"endTime":188.066,"body":"that green and orange perform"},{"speaker":"Erin Geiger","startTime":184.462,"endTime":188.066,"body":"best that used to be studies"},{"speaker":"Erin Geiger","startTime":188.129,"endTime":191.732,"body":"that blue was great. Really, it"},{"speaker":"Erin Geiger","startTime":188.129,"endTime":191.732,"body":"comes down to your design,"},{"speaker":"Erin Geiger","startTime":191.795,"endTime":195.461,"body":"right, you probably have brand"},{"speaker":"Erin Geiger","startTime":191.795,"endTime":195.461,"body":"colors that you want to use,"},{"speaker":"Erin Geiger","startTime":195.523,"endTime":199.5,"body":"just make sure that they're the"},{"speaker":"Erin Geiger","startTime":195.523,"endTime":199.5,"body":"their contrasting colors, right?"},{"speaker":"Erin Geiger","startTime":199.562,"endTime":203.539,"body":"black on white, green on purple,"},{"speaker":"Erin Geiger","startTime":199.562,"endTime":203.539,"body":"I personally use a black button"},{"speaker":"Erin Geiger","startTime":203.601,"endTime":207.267,"body":"with white text. So you can"},{"speaker":"Erin Geiger","startTime":203.601,"endTime":207.267,"body":"still use your brand colors and"},{"speaker":"Erin Geiger","startTime":207.329,"endTime":210.498,"body":"all goes together, well just"},{"speaker":"Erin Geiger","startTime":207.329,"endTime":210.498,"body":"make sure that they're"},{"speaker":"Erin Geiger","startTime":210.56,"endTime":214.475,"body":"contrasting. And then as far as"},{"speaker":"Erin Geiger","startTime":210.56,"endTime":214.475,"body":"the shape of the button, really"},{"speaker":"Erin Geiger","startTime":214.537,"endTime":218.079,"body":"you decide what works best for"},{"speaker":"Erin Geiger","startTime":214.537,"endTime":218.079,"body":"your website, because both"},{"speaker":"Erin Geiger","startTime":218.141,"endTime":221.869,"body":"rounded edges and buttons with"},{"speaker":"Erin Geiger","startTime":218.141,"endTime":221.869,"body":"square edges perform well. So"},{"speaker":"Erin Geiger","startTime":221.931,"endTime":225.846,"body":"you could just test them out and"},{"speaker":"Erin Geiger","startTime":221.931,"endTime":225.846,"body":"see which one works better for"},{"speaker":"Erin Geiger","startTime":225.908,"endTime":229.699,"body":"you. And then I've had people"},{"speaker":"Erin Geiger","startTime":225.908,"endTime":229.699,"body":"ask, well, how much coffee like"},{"speaker":"Erin Geiger","startTime":229.761,"endTime":233.613,"body":"how much coffee Can I stick into"},{"speaker":"Erin Geiger","startTime":229.761,"endTime":233.613,"body":"a button. So you want to make"},{"speaker":"Erin Geiger","startTime":233.675,"endTime":237.466,"body":"sure that of course the copy is"},{"speaker":"Erin Geiger","startTime":233.675,"endTime":237.466,"body":"specific and action oriented."},{"speaker":"Erin Geiger","startTime":237.528,"endTime":241.38,"body":"But try not to go beyond five"},{"speaker":"Erin Geiger","startTime":237.528,"endTime":241.38,"body":"words, most of the time, you can"},{"speaker":"Erin Geiger","startTime":241.443,"endTime":245.109,"body":"get the point across in two"},{"speaker":"Erin Geiger","startTime":241.443,"endTime":245.109,"body":"words, okay. And also make sure"},{"speaker":"Erin Geiger","startTime":245.171,"endTime":248.899,"body":"there's space around the copy,"},{"speaker":"Erin Geiger","startTime":245.171,"endTime":248.899,"body":"don't have it go right to the"},{"speaker":"Erin Geiger","startTime":248.961,"endTime":251.82,"body":"edge of the button. whitespace"},{"speaker":"Erin Geiger","startTime":248.961,"endTime":251.82,"body":"is your friend."},{"speaker":"Erin Geiger","startTime":253.59,"endTime":256.95,"body":"And then when you're trying to"},{"speaker":"Erin Geiger","startTime":253.59,"endTime":256.95,"body":"place it on the page, make sure"},{"speaker":"Erin Geiger","startTime":256.95,"endTime":260.37,"body":"the call to action button is"},{"speaker":"Erin Geiger","startTime":256.95,"endTime":260.37,"body":"always above the fold. And above"},{"speaker":"Erin Geiger","startTime":260.37,"endTime":263.82,"body":"the fold is you know the part of"},{"speaker":"Erin Geiger","startTime":260.37,"endTime":263.82,"body":"the monitor of this other screen"},{"speaker":"Erin Geiger","startTime":263.82,"endTime":267.78,"body":"that you see first, before you"},{"speaker":"Erin Geiger","startTime":263.82,"endTime":267.78,"body":"scroll down. You can have a few"},{"speaker":"Erin Geiger","startTime":267.78,"endTime":271.56,"body":"call to actions throughout the"},{"speaker":"Erin Geiger","startTime":267.78,"endTime":271.56,"body":"page, such as like a sales page."},{"speaker":"Erin Geiger","startTime":271.59,"endTime":274.59,"body":"If you're selling one product,"},{"speaker":"Erin Geiger","startTime":271.59,"endTime":274.59,"body":"such as a digital course, you"},{"speaker":"Erin Geiger","startTime":274.59,"endTime":278.13,"body":"might have a way to purchase"},{"speaker":"Erin Geiger","startTime":274.59,"endTime":278.13,"body":"that digital course a few times"},{"speaker":"Erin Geiger","startTime":278.13,"endTime":281.37,"body":"throughout the page. But note,"},{"speaker":"Erin Geiger","startTime":278.13,"endTime":281.37,"body":"it's pointing to the same"},{"speaker":"Erin Geiger","startTime":281.37,"endTime":283.86,"body":"product, right? So it's a few"},{"speaker":"Erin Geiger","startTime":281.37,"endTime":283.86,"body":"different links, but they're all"},{"speaker":"Erin Geiger","startTime":283.86,"endTime":287.07,"body":"selling the same things. You're"},{"speaker":"Erin Geiger","startTime":283.86,"endTime":287.07,"body":"not giving them too many options"},{"speaker":"Erin Geiger","startTime":287.07,"endTime":289.38,"body":"at once. But you're always going"},{"speaker":"Erin Geiger","startTime":287.07,"endTime":289.38,"body":"to have one at the top of the"},{"speaker":"Erin Geiger","startTime":289.38,"endTime":293.46,"body":"page. Keep in mind, if you're in"},{"speaker":"Erin Geiger","startTime":289.38,"endTime":293.46,"body":"the Western Hemisphere, the"},{"speaker":"Erin Geiger","startTime":293.46,"endTime":297.0,"body":"Western culture has us reading"},{"speaker":"Erin Geiger","startTime":293.46,"endTime":297.0,"body":"top to bottom and left to right."},{"speaker":"Erin Geiger","startTime":297.0,"endTime":299.64,"body":"So just something to think about"},{"speaker":"Erin Geiger","startTime":297.0,"endTime":299.64,"body":"in the placement of this kind of"},{"speaker":"Erin Geiger","startTime":299.64,"endTime":302.97,"body":"stuff. And then you're going to"},{"speaker":"Erin Geiger","startTime":299.64,"endTime":302.97,"body":"want to place it near the action"},{"speaker":"Erin Geiger","startTime":302.97,"endTime":307.35,"body":"as well. So let's say I'll give"},{"speaker":"Erin Geiger","startTime":302.97,"endTime":307.35,"body":"the sales page as another"},{"speaker":"Erin Geiger","startTime":307.35,"endTime":312.33,"body":"example. Further down the page,"},{"speaker":"Erin Geiger","startTime":307.35,"endTime":312.33,"body":"you have said you have a risk"},{"speaker":"Erin Geiger","startTime":312.33,"endTime":316.38,"body":"free, you know, to risk free"},{"speaker":"Erin Geiger","startTime":312.33,"endTime":316.38,"body":"offers, maybe you give a refund"},{"speaker":"Erin Geiger","startTime":316.38,"endTime":319.98,"body":"like you, you try the digital"},{"speaker":"Erin Geiger","startTime":316.38,"endTime":319.98,"body":"course out for three days. And"},{"speaker":"Erin Geiger","startTime":319.98,"endTime":322.56,"body":"then within that time, I'll give"},{"speaker":"Erin Geiger","startTime":319.98,"endTime":322.56,"body":"you a refund. So it's risk free."},{"speaker":"Erin Geiger","startTime":323.04,"endTime":325.5,"body":"Well, when they read that, then"},{"speaker":"Erin Geiger","startTime":323.04,"endTime":325.5,"body":"they might be feeling all warm"},{"speaker":"Erin Geiger","startTime":325.5,"endTime":328.65,"body":"and fuzzy and ready to buy"},{"speaker":"Erin Geiger","startTime":325.5,"endTime":328.65,"body":"because like, oh, well, it's not"},{"speaker":"Erin Geiger","startTime":328.65,"endTime":331.29,"body":"a risk for me. So make sure that"},{"speaker":"Erin Geiger","startTime":328.65,"endTime":331.29,"body":"you would have your call to"},{"speaker":"Erin Geiger","startTime":331.29,"endTime":334.65,"body":"action, if it's like to buy now,"},{"speaker":"Erin Geiger","startTime":331.29,"endTime":334.65,"body":"near that stuff. So it's kind of"},{"speaker":"Erin Geiger","startTime":334.65,"endTime":339.51,"body":"one example of how to keep it"},{"speaker":"Erin Geiger","startTime":334.65,"endTime":339.51,"body":"near the action. But really,"},{"speaker":"Erin Geiger","startTime":339.51,"endTime":342.0,"body":"you're going to want to test"},{"speaker":"Erin Geiger","startTime":339.51,"endTime":342.0,"body":"them out. So you can run a B"},{"speaker":"Erin Geiger","startTime":342.0,"endTime":346.26,"body":"tests to see which call to"},{"speaker":"Erin Geiger","startTime":342.0,"endTime":346.26,"body":"action copy works best. And you"},{"speaker":"Erin Geiger","startTime":346.26,"endTime":349.5,"body":"can also test out the placement,"},{"speaker":"Erin Geiger","startTime":346.26,"endTime":349.5,"body":"the shape and the color, you can"},{"speaker":"Erin Geiger","startTime":349.5,"endTime":352.98,"body":"really just go crazy and test"},{"speaker":"Erin Geiger","startTime":349.5,"endTime":352.98,"body":"everything. Make sure that's"},{"speaker":"Erin Geiger","startTime":352.98,"endTime":355.89,"body":"pretty controlled. Because if it"},{"speaker":"Erin Geiger","startTime":352.98,"endTime":355.89,"body":"gets too out of hand, then"},{"speaker":"Erin Geiger","startTime":355.89,"endTime":358.83,"body":"you're not going to know what"},{"speaker":"Erin Geiger","startTime":355.89,"endTime":358.83,"body":"perform better than what just"},{"speaker":"Erin Geiger","startTime":358.83,"endTime":360.93,"body":"make sure that you're kind of"},{"speaker":"Erin Geiger","startTime":358.83,"endTime":360.93,"body":"like testing one thing against"},{"speaker":"Erin Geiger","startTime":360.93,"endTime":363.27,"body":"the other before moving on"},{"speaker":"Erin Geiger","startTime":360.93,"endTime":363.27,"body":"getting a clearer picture of"},{"speaker":"Erin Geiger","startTime":363.27,"endTime":367.98,"body":"what performed better before"},{"speaker":"Erin Geiger","startTime":363.27,"endTime":367.98,"body":"moving on. So that's your quick"},{"speaker":"Erin Geiger","startTime":367.98,"endTime":370.98,"body":"and dirty training for Call to"},{"speaker":"Erin Geiger","startTime":367.98,"endTime":370.98,"body":"Action copy. Hope it was"},{"speaker":"Erin Geiger","startTime":370.98,"endTime":376.26,"body":"helpful, and I will see you next"},{"speaker":"Erin Geiger","startTime":370.98,"endTime":376.26,"body":"week. Thanks for tuning into the"},{"speaker":"Erin Geiger","startTime":376.26,"endTime":379.38,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":376.26,"endTime":379.38,"body":"podcast. To keep the fun going."},{"speaker":"Erin Geiger","startTime":379.38,"endTime":381.78,"body":"Check out our Facebook group and"},{"speaker":"Erin Geiger","startTime":379.38,"endTime":381.78,"body":"start and scale an online"},{"speaker":"Erin Geiger","startTime":381.78,"endTime":384.78,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":381.78,"endTime":384.78,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":384.78,"endTime":387.51,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":384.78,"endTime":387.51,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":387.51,"endTime":390.42,"body":"muscle creative comm and click"},{"speaker":"Erin Geiger","startTime":387.51,"endTime":390.42,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":390.42,"endTime":392.88,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":390.42,"endTime":392.88,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":392.88,"endTime":395.73,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":392.88,"endTime":395.73,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":395.73,"endTime":399.18,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":395.73,"endTime":399.18,"body":"As always be authentic bring an"},{"speaker":"Erin Geiger","startTime":399.18,"endTime":401.55,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":399.18,"endTime":401.55,"body":"crushing it"}]}