{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.639,"endTime":5.211,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.639,"endTime":5.211,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":5.273,"endTime":9.037,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":5.273,"endTime":9.037,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":9.1,"endTime":12.927,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":9.1,"endTime":12.927,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.989,"endTime":16.941,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.989,"endTime":16.941,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":17.004,"endTime":20.831,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":17.004,"endTime":20.831,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":20.894,"endTime":24.469,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":20.894,"endTime":24.469,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":24.532,"endTime":28.484,"body":"podcast. This week, I'm going to"},{"speaker":"Erin Geiger","startTime":24.532,"endTime":28.484,"body":"go over a few copywriting tips"},{"speaker":"Erin Geiger","startTime":28.547,"endTime":31.558,"body":"that you can consider"},{"speaker":"Erin Geiger","startTime":28.547,"endTime":31.558,"body":"implementing into your own"},{"speaker":"Erin Geiger","startTime":31.621,"endTime":35.447,"body":"copywriting strategy and the"},{"speaker":"Erin Geiger","startTime":31.621,"endTime":35.447,"body":"tactics that you adopt when next"},{"speaker":"Erin Geiger","startTime":35.51,"endTime":38.898,"body":"time you sit down to write. So"},{"speaker":"Erin Geiger","startTime":35.51,"endTime":38.898,"body":"the first one is to not"},{"speaker":"Erin Geiger","startTime":38.96,"endTime":42.724,"body":"duplicate the same word multiple"},{"speaker":"Erin Geiger","startTime":38.96,"endTime":42.724,"body":"times, especially if you're"},{"speaker":"Erin Geiger","startTime":42.787,"endTime":46.802,"body":"researching and writing about a"},{"speaker":"Erin Geiger","startTime":42.787,"endTime":46.802,"body":"certain subjects. You know, it's"},{"speaker":"Erin Geiger","startTime":46.865,"endTime":50.566,"body":"easy to you know, use that same"},{"speaker":"Erin Geiger","startTime":46.865,"endTime":50.566,"body":"word because it's worked so"},{"speaker":"Erin Geiger","startTime":50.629,"endTime":54.33,"body":"well. And it describes what"},{"speaker":"Erin Geiger","startTime":50.629,"endTime":54.33,"body":"you're talking about and really"},{"speaker":"Erin Geiger","startTime":54.393,"endTime":58.094,"body":"kind of hits the point home,"},{"speaker":"Erin Geiger","startTime":54.393,"endTime":58.094,"body":"however, you know, you'll lose"},{"speaker":"Erin Geiger","startTime":58.156,"endTime":61.795,"body":"the person because then they'll"},{"speaker":"Erin Geiger","startTime":58.156,"endTime":61.795,"body":"start to instead of paying"},{"speaker":"Erin Geiger","startTime":61.858,"endTime":64.806,"body":"attention to what you're"},{"speaker":"Erin Geiger","startTime":61.858,"endTime":64.806,"body":"writing, they'll start"},{"speaker":"Erin Geiger","startTime":64.869,"endTime":68.445,"body":"realizing, okay, they have used"},{"speaker":"Erin Geiger","startTime":64.869,"endTime":68.445,"body":"the word critical or like"},{"speaker":"Erin Geiger","startTime":68.507,"endTime":72.397,"body":"concept, like 10 times in the"},{"speaker":"Erin Geiger","startTime":68.507,"endTime":72.397,"body":"this paragraph. So there's tools"},{"speaker":"Erin Geiger","startTime":72.459,"endTime":76.035,"body":"that can check for this. So"},{"speaker":"Erin Geiger","startTime":72.459,"endTime":76.035,"body":"check out Episode 84, where I"},{"speaker":"Erin Geiger","startTime":76.098,"endTime":79.485,"body":"give you 10, free free resources"},{"speaker":"Erin Geiger","startTime":76.098,"endTime":79.485,"body":"to help you with your"},{"speaker":"Erin Geiger","startTime":79.548,"endTime":83.312,"body":"copywriting. And there's some"},{"speaker":"Erin Geiger","startTime":79.548,"endTime":83.312,"body":"free tools in there that could"},{"speaker":"Erin Geiger","startTime":83.375,"endTime":87.264,"body":"scan your copy and let you know,"},{"speaker":"Erin Geiger","startTime":83.375,"endTime":87.264,"body":"if you're using the same word"},{"speaker":"Erin Geiger","startTime":87.327,"endTime":91.091,"body":"too many times and that sort of"},{"speaker":"Erin Geiger","startTime":87.327,"endTime":91.091,"body":"thing. Another tip is to use"},{"speaker":"Erin Geiger","startTime":91.154,"endTime":95.231,"body":"simple and short words. Okay, so"},{"speaker":"Erin Geiger","startTime":91.154,"endTime":95.231,"body":"it might sound counterintuitive,"},{"speaker":"Erin Geiger","startTime":95.294,"endTime":99.121,"body":"but please don't use jargon or"},{"speaker":"Erin Geiger","startTime":95.294,"endTime":99.121,"body":"lingo, okay, because you might"},{"speaker":"Erin Geiger","startTime":99.183,"endTime":102.885,"body":"think, Oh, this is going to make"},{"speaker":"Erin Geiger","startTime":99.183,"endTime":102.885,"body":"me fat make me sound super"},{"speaker":"Erin Geiger","startTime":102.947,"endTime":106.899,"body":"smart. And that, you know, I am"},{"speaker":"Erin Geiger","startTime":102.947,"endTime":106.899,"body":"an expert in this area, because"},{"speaker":"Erin Geiger","startTime":106.962,"endTime":110.663,"body":"I'm using all these acronyms and"},{"speaker":"Erin Geiger","startTime":106.962,"endTime":110.663,"body":"jargon and everything. But"},{"speaker":"Erin Geiger","startTime":110.726,"endTime":114.427,"body":"actually, you want to be very"},{"speaker":"Erin Geiger","startTime":110.726,"endTime":114.427,"body":"clear in what you're writing."},{"speaker":"Erin Geiger","startTime":114.49,"endTime":118.191,"body":"You don't want to confuse or"},{"speaker":"Erin Geiger","startTime":114.49,"endTime":118.191,"body":"intimidate your reader because"},{"speaker":"Erin Geiger","startTime":118.254,"endTime":122.018,"body":"they will go elsewhere for their"},{"speaker":"Erin Geiger","startTime":118.254,"endTime":122.018,"body":"information. And of course,"},{"speaker":"Erin Geiger","startTime":122.081,"endTime":125.656,"body":"there's a time and a place,"},{"speaker":"Erin Geiger","startTime":122.081,"endTime":125.656,"body":"maybe you know, your audience"},{"speaker":"Erin Geiger","startTime":125.719,"endTime":129.546,"body":"and they're, they're, you know,"},{"speaker":"Erin Geiger","startTime":125.719,"endTime":129.546,"body":"they're very seasoned in that"},{"speaker":"Erin Geiger","startTime":129.608,"endTime":133.247,"body":"area. And you know, if you're if"},{"speaker":"Erin Geiger","startTime":129.608,"endTime":133.247,"body":"you use these acronyms or"},{"speaker":"Erin Geiger","startTime":133.31,"endTime":136.948,"body":"jargon, then they're going to"},{"speaker":"Erin Geiger","startTime":133.31,"endTime":136.948,"body":"get it immediately. But it's"},{"speaker":"Erin Geiger","startTime":137.011,"endTime":140.9,"body":"just nice to not, you know, use"},{"speaker":"Erin Geiger","startTime":137.011,"endTime":140.9,"body":"it to heavily so that you when"},{"speaker":"Erin Geiger","startTime":140.963,"endTime":144.79,"body":"you get new people coming in,"},{"speaker":"Erin Geiger","startTime":140.963,"endTime":144.79,"body":"they don't feel intimidated and"},{"speaker":"Erin Geiger","startTime":144.852,"endTime":148.616,"body":"decide to go to some someone"},{"speaker":"Erin Geiger","startTime":144.852,"endTime":148.616,"body":"else to learn from or get their"},{"speaker":"Erin Geiger","startTime":148.679,"endTime":152.506,"body":"information from. When you're"},{"speaker":"Erin Geiger","startTime":148.679,"endTime":152.506,"body":"writing as well remember to use"},{"speaker":"Erin Geiger","startTime":152.568,"endTime":156.081,"body":"stories more than just kind of"},{"speaker":"Erin Geiger","startTime":152.568,"endTime":156.081,"body":"like bullet bulleting out"},{"speaker":"Erin Geiger","startTime":156.144,"endTime":159.908,"body":"benefits, okay? Because it's"},{"speaker":"Erin Geiger","startTime":156.144,"endTime":159.908,"body":"like, okay, great are like what"},{"speaker":"Erin Geiger","startTime":159.971,"endTime":164.048,"body":"they get, you know, so you don't"},{"speaker":"Erin Geiger","startTime":159.971,"endTime":164.048,"body":"want to just make a laundry list"},{"speaker":"Erin Geiger","startTime":164.111,"endTime":168.001,"body":"of like, okay, if you buy this"},{"speaker":"Erin Geiger","startTime":164.111,"endTime":168.001,"body":"from me, you get five months of"},{"speaker":"Erin Geiger","startTime":168.063,"endTime":171.953,"body":"this, or three types of that, or"},{"speaker":"Erin Geiger","startTime":168.063,"endTime":171.953,"body":"you know, that kind of thing,"},{"speaker":"Erin Geiger","startTime":172.015,"endTime":175.842,"body":"you want to actually introduce"},{"speaker":"Erin Geiger","startTime":172.015,"endTime":175.842,"body":"them to what you're doing with"},{"speaker":"Erin Geiger","startTime":175.905,"endTime":179.794,"body":"some stories and how it's going"},{"speaker":"Erin Geiger","startTime":175.905,"endTime":179.794,"body":"to help and what they're going"},{"speaker":"Erin Geiger","startTime":179.857,"endTime":183.746,"body":"to get out of it. Yes, you do"},{"speaker":"Erin Geiger","startTime":179.857,"endTime":183.746,"body":"want to be very clear as to what"},{"speaker":"Erin Geiger","startTime":183.809,"endTime":187.636,"body":"they get. But don't make that be"},{"speaker":"Erin Geiger","startTime":183.809,"endTime":187.636,"body":"the sole focus, like on your"},{"speaker":"Erin Geiger","startTime":187.698,"endTime":191.651,"body":"sales page or your email, when"},{"speaker":"Erin Geiger","startTime":187.698,"endTime":191.651,"body":"you're trying to explain to them"},{"speaker":"Erin Geiger","startTime":191.713,"endTime":195.352,"body":"what they are getting. And why"},{"speaker":"Erin Geiger","startTime":191.713,"endTime":195.352,"body":"because you want to make it"},{"speaker":"Erin Geiger","startTime":195.414,"endTime":199.429,"body":"crystal clear paint that picture"},{"speaker":"Erin Geiger","startTime":195.414,"endTime":199.429,"body":"of why they need what you have,"},{"speaker":"Erin Geiger","startTime":199.492,"endTime":203.507,"body":"and how it's going to transform"},{"speaker":"Erin Geiger","startTime":199.492,"endTime":203.507,"body":"their life, their business, what"},{"speaker":"Erin Geiger","startTime":203.57,"endTime":207.396,"body":"have you, or how it's going to"},{"speaker":"Erin Geiger","startTime":203.57,"endTime":207.396,"body":"kind of like, fulfill the goal"},{"speaker":"Erin Geiger","startTime":207.459,"endTime":211.286,"body":"that they're looking to achieve."},{"speaker":"Erin Geiger","startTime":207.459,"endTime":211.286,"body":"So definitely, you know, you"},{"speaker":"Erin Geiger","startTime":211.348,"endTime":215.05,"body":"want to be clear about what"},{"speaker":"Erin Geiger","startTime":211.348,"endTime":215.05,"body":"they're getting. But don't make"},{"speaker":"Erin Geiger","startTime":215.112,"endTime":219.19,"body":"that just the sole focus of what"},{"speaker":"Erin Geiger","startTime":215.112,"endTime":219.19,"body":"you're what you're talking about"},{"speaker":"Erin Geiger","startTime":219.253,"endTime":223.268,"body":"or how you deliver it. You want"},{"speaker":"Erin Geiger","startTime":219.253,"endTime":223.268,"body":"to save copywriting examples for"},{"speaker":"Erin Geiger","startTime":223.33,"endTime":227.031,"body":"inspiration. So I'll do this"},{"speaker":"Erin Geiger","startTime":223.33,"endTime":227.031,"body":"like all, you know, go through"},{"speaker":"Erin Geiger","startTime":227.094,"endTime":231.046,"body":"my inbox, my email inbox, and if"},{"speaker":"Erin Geiger","startTime":227.094,"endTime":231.046,"body":"I see email subject lines that"},{"speaker":"Erin Geiger","startTime":231.109,"endTime":234.81,"body":"catch my attention, I'll save"},{"speaker":"Erin Geiger","startTime":231.109,"endTime":234.81,"body":"them, I have this little file"},{"speaker":"Erin Geiger","startTime":234.873,"endTime":238.574,"body":"where I will copy and paste"},{"speaker":"Erin Geiger","startTime":234.873,"endTime":238.574,"body":"them. And it's like not to copy"},{"speaker":"Erin Geiger","startTime":238.637,"endTime":241.962,"body":"them. But to use them for"},{"speaker":"Erin Geiger","startTime":238.637,"endTime":241.962,"body":"inspiration because they'll"},{"speaker":"Erin Geiger","startTime":242.024,"endTime":245.663,"body":"remind me Oh, yeah, I have"},{"speaker":"Erin Geiger","startTime":242.024,"endTime":245.663,"body":"something similar that happened"},{"speaker":"Erin Geiger","startTime":245.726,"endTime":249.301,"body":"to me, I can talk about that."},{"speaker":"Erin Geiger","startTime":245.726,"endTime":249.301,"body":"You know, so could be email"},{"speaker":"Erin Geiger","startTime":249.364,"endTime":253.065,"body":"subject lines, it could be"},{"speaker":"Erin Geiger","startTime":249.364,"endTime":253.065,"body":"headlines for articles, it could"},{"speaker":"Erin Geiger","startTime":253.128,"endTime":257.143,"body":"be an excerpt from an article or"},{"speaker":"Erin Geiger","startTime":253.128,"endTime":257.143,"body":"a blog post that reminds you of"},{"speaker":"Erin Geiger","startTime":257.206,"endTime":260.844,"body":"something or you like the way"},{"speaker":"Erin Geiger","startTime":257.206,"endTime":260.844,"body":"that they phrased something,"},{"speaker":"Erin Geiger","startTime":260.907,"endTime":264.734,"body":"save them so that you can kind"},{"speaker":"Erin Geiger","startTime":260.907,"endTime":264.734,"body":"of go through and use them for"},{"speaker":"Erin Geiger","startTime":264.796,"endTime":268.56,"body":"inspiration when you need it."},{"speaker":"Erin Geiger","startTime":264.796,"endTime":268.56,"body":"When you're creating headlines"},{"speaker":"Erin Geiger","startTime":268.623,"endTime":272.512,"body":"or email subject lines, right,"},{"speaker":"Erin Geiger","startTime":268.623,"endTime":272.512,"body":"multiple ones, like I know some"},{"speaker":"Erin Geiger","startTime":272.575,"endTime":276.276,"body":"people that write 30 to 40"},{"speaker":"Erin Geiger","startTime":272.575,"endTime":276.276,"body":"before they land on the headline"},{"speaker":"Erin Geiger","startTime":276.339,"endTime":280.228,"body":"or the email subject line that"},{"speaker":"Erin Geiger","startTime":276.339,"endTime":280.228,"body":"they're going to use. So that's"},{"speaker":"Erin Geiger","startTime":280.291,"endTime":283.992,"body":"why I give like 10 email subject"},{"speaker":"Erin Geiger","startTime":280.291,"endTime":283.992,"body":"lines every month on to my"},{"speaker":"Erin Geiger","startTime":284.055,"endTime":287.944,"body":"membership and I actually give"},{"speaker":"Erin Geiger","startTime":284.055,"endTime":287.944,"body":"them bonus ones during November"},{"speaker":"Erin Geiger","startTime":288.007,"endTime":291.583,"body":"for Black Friday. In it's more"},{"speaker":"Erin Geiger","startTime":288.007,"endTime":291.583,"body":"than they're going to need"},{"speaker":"Erin Geiger","startTime":291.646,"endTime":294.72,"body":"especially if they are a member"},{"speaker":"Erin Geiger","startTime":291.646,"endTime":294.72,"body":"for a few months."},{"speaker":"Erin Geiger","startTime":295.77,"endTime":298.44,"body":"Because then there have tons of"},{"speaker":"Erin Geiger","startTime":295.77,"endTime":298.44,"body":"email subject lines, but that's"},{"speaker":"Erin Geiger","startTime":298.44,"endTime":301.2,"body":"great because you can kind of"},{"speaker":"Erin Geiger","startTime":298.44,"endTime":301.2,"body":"get coal through those and see"},{"speaker":"Erin Geiger","startTime":301.2,"endTime":304.14,"body":"which which ones are best."},{"speaker":"Erin Geiger","startTime":301.2,"endTime":304.14,"body":"Because typically the first"},{"speaker":"Erin Geiger","startTime":304.17,"endTime":308.49,"body":"email subject line or the first"},{"speaker":"Erin Geiger","startTime":304.17,"endTime":308.49,"body":"headline, it's not going to be"},{"speaker":"Erin Geiger","startTime":308.49,"endTime":311.82,"body":"your best, maybe it is. But most"},{"speaker":"Erin Geiger","startTime":308.49,"endTime":311.82,"body":"of the times it's not. But once"},{"speaker":"Erin Geiger","startTime":311.82,"endTime":315.9,"body":"you kind of like get going, you"},{"speaker":"Erin Geiger","startTime":311.82,"endTime":315.9,"body":"know, you'll you'll kind of like"},{"speaker":"Erin Geiger","startTime":315.93,"endTime":318.72,"body":"see the next few that you write"},{"speaker":"Erin Geiger","startTime":315.93,"endTime":318.72,"body":"that like, oh yeah, that's"},{"speaker":"Erin Geiger","startTime":318.72,"endTime":321.33,"body":"exactly what I want to say. So,"},{"speaker":"Erin Geiger","startTime":318.72,"endTime":321.33,"body":"don't always just go off the"},{"speaker":"Erin Geiger","startTime":321.33,"endTime":325.35,"body":"first thing you write, write, at"},{"speaker":"Erin Geiger","startTime":321.33,"endTime":325.35,"body":"least, you know, 1015, some"},{"speaker":"Erin Geiger","startTime":325.35,"endTime":330.45,"body":"people go as far as 30, to get"},{"speaker":"Erin Geiger","startTime":325.35,"endTime":330.45,"body":"the one that really works. I"},{"speaker":"Erin Geiger","startTime":330.45,"endTime":334.62,"body":"also recommend a free range of"},{"speaker":"Erin Geiger","startTime":330.45,"endTime":334.62,"body":"writing. And for me free range"},{"speaker":"Erin Geiger","startTime":334.62,"endTime":339.63,"body":"writing is just just writing,"},{"speaker":"Erin Geiger","startTime":334.62,"endTime":339.63,"body":"you can just sit down and just"},{"speaker":"Erin Geiger","startTime":339.63,"endTime":343.35,"body":"start typing or grab your"},{"speaker":"Erin Geiger","startTime":339.63,"endTime":343.35,"body":"favorite pen or pencil and just"},{"speaker":"Erin Geiger","startTime":343.35,"endTime":347.67,"body":"go to town. And you can write"},{"speaker":"Erin Geiger","startTime":343.35,"endTime":347.67,"body":"out of your usual genre. So you"},{"speaker":"Erin Geiger","startTime":347.67,"endTime":350.73,"body":"don't have if you're a writer"},{"speaker":"Erin Geiger","startTime":347.67,"endTime":350.73,"body":"that usually writes about a"},{"speaker":"Erin Geiger","startTime":350.73,"endTime":355.02,"body":"certain topic, or a certain"},{"speaker":"Erin Geiger","startTime":350.73,"endTime":355.02,"body":"industry or niche or focus, you"},{"speaker":"Erin Geiger","startTime":355.02,"endTime":357.6,"body":"don't have to write about those."},{"speaker":"Erin Geiger","startTime":355.02,"endTime":357.6,"body":"This is for fun, you can write"},{"speaker":"Erin Geiger","startTime":357.6,"endTime":361.74,"body":"about whatever you want. Because"},{"speaker":"Erin Geiger","startTime":357.6,"endTime":361.74,"body":"it's a it's really an exercise."},{"speaker":"Erin Geiger","startTime":362.37,"endTime":366.09,"body":"So that you can prime that"},{"speaker":"Erin Geiger","startTime":362.37,"endTime":366.09,"body":"writing muscle and explore other"},{"speaker":"Erin Geiger","startTime":366.09,"endTime":369.03,"body":"writing types, fiction,"},{"speaker":"Erin Geiger","startTime":366.09,"endTime":369.03,"body":"nonfiction, you know, whatever"},{"speaker":"Erin Geiger","startTime":369.03,"endTime":372.84,"body":"it is, and you're going to be"},{"speaker":"Erin Geiger","startTime":369.03,"endTime":372.84,"body":"like, thinking this is weird,"},{"speaker":"Erin Geiger","startTime":372.84,"endTime":375.81,"body":"but like write without"},{"speaker":"Erin Geiger","startTime":372.84,"endTime":375.81,"body":"intention. And I'm usually like,"},{"speaker":"Erin Geiger","startTime":376.11,"endTime":378.36,"body":"write with intention, know what"},{"speaker":"Erin Geiger","startTime":376.11,"endTime":378.36,"body":"you're gonna write about, know"},{"speaker":"Erin Geiger","startTime":378.36,"endTime":381.57,"body":"your goal. But in this case,"},{"speaker":"Erin Geiger","startTime":378.36,"endTime":381.57,"body":"write without intention, just"},{"speaker":"Erin Geiger","startTime":381.57,"endTime":385.47,"body":"start writing, just go and it"},{"speaker":"Erin Geiger","startTime":381.57,"endTime":385.47,"body":"really is going to, you know,"},{"speaker":"Erin Geiger","startTime":385.47,"endTime":388.65,"body":"and kind of increase your skill"},{"speaker":"Erin Geiger","startTime":385.47,"endTime":388.65,"body":"level with your writing when you"},{"speaker":"Erin Geiger","startTime":388.65,"endTime":394.08,"body":"do that. And then you want to"},{"speaker":"Erin Geiger","startTime":388.65,"endTime":394.08,"body":"be, you're gonna want to rewrite"},{"speaker":"Erin Geiger","startTime":394.11,"endTime":397.29,"body":"other people's copy for"},{"speaker":"Erin Geiger","startTime":394.11,"endTime":397.29,"body":"practice, okay, this isn't"},{"speaker":"Erin Geiger","startTime":397.29,"endTime":400.29,"body":"stealing other people's copy."},{"speaker":"Erin Geiger","startTime":397.29,"endTime":400.29,"body":"But if there's something that"},{"speaker":"Erin Geiger","startTime":400.29,"endTime":402.78,"body":"you like, or if it's, you know,"},{"speaker":"Erin Geiger","startTime":400.29,"endTime":402.78,"body":"they write about a similar"},{"speaker":"Erin Geiger","startTime":403.02,"endTime":405.69,"body":"topic, but you have different"},{"speaker":"Erin Geiger","startTime":403.02,"endTime":405.69,"body":"thoughts on it, then you can"},{"speaker":"Erin Geiger","startTime":405.69,"endTime":408.6,"body":"kind of like riff off of it"},{"speaker":"Erin Geiger","startTime":405.69,"endTime":408.6,"body":"right and rewrite it and it"},{"speaker":"Erin Geiger","startTime":408.6,"endTime":411.57,"body":"doesn't even ever have to see"},{"speaker":"Erin Geiger","startTime":408.6,"endTime":411.57,"body":"the light of day, it could just"},{"speaker":"Erin Geiger","startTime":411.57,"endTime":415.2,"body":"be for practice to kind of get"},{"speaker":"Erin Geiger","startTime":411.57,"endTime":415.2,"body":"your skill level up. And then"},{"speaker":"Erin Geiger","startTime":415.2,"endTime":419.04,"body":"lastly, it's, you know, it's a"},{"speaker":"Erin Geiger","startTime":415.2,"endTime":419.04,"body":"good idea to recycle your own"},{"speaker":"Erin Geiger","startTime":419.46,"endTime":423.03,"body":"writing, okay, this could be I"},{"speaker":"Erin Geiger","startTime":419.46,"endTime":423.03,"body":"know, people who send the same"},{"speaker":"Erin Geiger","startTime":423.03,"endTime":427.23,"body":"exact email every year. And no"},{"speaker":"Erin Geiger","startTime":423.03,"endTime":427.23,"body":"one's like, wait a second, like"},{"speaker":"Erin Geiger","startTime":427.23,"endTime":430.41,"body":"one year ago, I remember, you"},{"speaker":"Erin Geiger","startTime":427.23,"endTime":430.41,"body":"know, reading this email,"},{"speaker":"Erin Geiger","startTime":430.68,"endTime":433.8,"body":"because, you know, not everybody"},{"speaker":"Erin Geiger","startTime":430.68,"endTime":433.8,"body":"reads every email, if it's a"},{"speaker":"Erin Geiger","startTime":433.8,"endTime":436.83,"body":"high performing one, people get"},{"speaker":"Erin Geiger","startTime":433.8,"endTime":436.83,"body":"something out of it. So they'll"},{"speaker":"Erin Geiger","startTime":436.83,"endTime":439.44,"body":"send the same one, they might"},{"speaker":"Erin Geiger","startTime":436.83,"endTime":439.44,"body":"tweak it a little bit to fit the"},{"speaker":"Erin Geiger","startTime":439.44,"endTime":442.95,"body":"tone and what's going on. But,"},{"speaker":"Erin Geiger","startTime":439.44,"endTime":442.95,"body":"but yeah, there you if you,"},{"speaker":"Erin Geiger","startTime":442.95,"endTime":446.22,"body":"especially if you have tons of"},{"speaker":"Erin Geiger","startTime":442.95,"endTime":446.22,"body":"content. If you're writing your"},{"speaker":"Erin Geiger","startTime":446.22,"endTime":449.55,"body":"list every single week, if you"},{"speaker":"Erin Geiger","startTime":446.22,"endTime":449.55,"body":"are, you'd have a podcast"},{"speaker":"Erin Geiger","startTime":449.55,"endTime":452.85,"body":"episode every week, different"},{"speaker":"Erin Geiger","startTime":449.55,"endTime":452.85,"body":"things that's ton of content,"},{"speaker":"Erin Geiger","startTime":453.12,"endTime":456.93,"body":"that you can slice and dice in"},{"speaker":"Erin Geiger","startTime":453.12,"endTime":456.93,"body":"different ways. You can also go"},{"speaker":"Erin Geiger","startTime":456.93,"endTime":460.41,"body":"back and update or tweak what"},{"speaker":"Erin Geiger","startTime":456.93,"endTime":460.41,"body":"you've created. Right? So if you"},{"speaker":"Erin Geiger","startTime":460.41,"endTime":465.39,"body":"wrote an article a year ago, and"},{"speaker":"Erin Geiger","startTime":460.41,"endTime":465.39,"body":"you know, a lot of it still"},{"speaker":"Erin Geiger","startTime":465.39,"endTime":468.18,"body":"applies to what's going on"},{"speaker":"Erin Geiger","startTime":465.39,"endTime":468.18,"body":"today. But maybe it needs a few"},{"speaker":"Erin Geiger","startTime":468.18,"endTime":470.97,"body":"tweaks, go back and tweak it and"},{"speaker":"Erin Geiger","startTime":468.18,"endTime":470.97,"body":"then you can republish it and"},{"speaker":"Erin Geiger","startTime":470.97,"endTime":474.66,"body":"start promoting it over again,"},{"speaker":"Erin Geiger","startTime":470.97,"endTime":474.66,"body":"just, you know, make it your if"},{"speaker":"Erin Geiger","startTime":474.66,"endTime":478.68,"body":"it's the current times in the"},{"speaker":"Erin Geiger","startTime":474.66,"endTime":478.68,"body":"current events, right. So just"},{"speaker":"Erin Geiger","startTime":478.68,"endTime":482.46,"body":"don't think that you create a"},{"speaker":"Erin Geiger","startTime":478.68,"endTime":482.46,"body":"piece of content and then you"},{"speaker":"Erin Geiger","startTime":482.46,"endTime":484.92,"body":"kind of just leave it, you're"},{"speaker":"Erin Geiger","startTime":482.46,"endTime":484.92,"body":"like, Well, I published it, I"},{"speaker":"Erin Geiger","startTime":484.92,"endTime":488.91,"body":"promoted it moving on, because,"},{"speaker":"Erin Geiger","startTime":484.92,"endTime":488.91,"body":"you know, you can definitely"},{"speaker":"Erin Geiger","startTime":488.91,"endTime":492.66,"body":"reuse that in so many different"},{"speaker":"Erin Geiger","startTime":488.91,"endTime":492.66,"body":"ways. So that's just a few"},{"speaker":"Erin Geiger","startTime":492.66,"endTime":496.26,"body":"copywriting tips. I thought I"},{"speaker":"Erin Geiger","startTime":492.66,"endTime":496.26,"body":"would pop in here and share with"},{"speaker":"Erin Geiger","startTime":496.26,"endTime":499.38,"body":"you guys. Let me know what"},{"speaker":"Erin Geiger","startTime":496.26,"endTime":499.38,"body":"copywriting tips you have,"},{"speaker":"Erin Geiger","startTime":499.41,"endTime":503.64,"body":"because maybe I'll include it on"},{"speaker":"Erin Geiger","startTime":499.41,"endTime":503.64,"body":"a future episode. And if you"},{"speaker":"Erin Geiger","startTime":503.64,"endTime":507.9,"body":"want help with your copywriting,"},{"speaker":"Erin Geiger","startTime":503.64,"endTime":507.9,"body":"especially email focus or to"},{"speaker":"Erin Geiger","startTime":507.9,"endTime":511.32,"body":"hone your copywriting skills,"},{"speaker":"Erin Geiger","startTime":507.9,"endTime":511.32,"body":"head on over to muscle creative"},{"speaker":"Erin Geiger","startTime":511.35,"endTime":516.66,"body":"comm slash email ally that is my"},{"speaker":"Erin Geiger","startTime":511.35,"endTime":516.66,"body":"monthly membership where you get"},{"speaker":"Erin Geiger","startTime":516.81,"endTime":520.26,"body":"templates and video trainings"},{"speaker":"Erin Geiger","startTime":516.81,"endTime":520.26,"body":"every single month. Alright,"},{"speaker":"Erin Geiger","startTime":520.29,"endTime":524.13,"body":"I'll see you guys next week."},{"speaker":"Erin Geiger","startTime":520.29,"endTime":524.13,"body":"Thanks for tuning into the Small"},{"speaker":"Erin Geiger","startTime":524.13,"endTime":527.31,"body":"Business Big mindset podcast. To"},{"speaker":"Erin Geiger","startTime":524.13,"endTime":527.31,"body":"keep the fun going. Check out"},{"speaker":"Erin Geiger","startTime":527.31,"endTime":530.16,"body":"our Facebook group start and"},{"speaker":"Erin Geiger","startTime":527.31,"endTime":530.16,"body":"scale an online business For"},{"speaker":"Erin Geiger","startTime":530.16,"endTime":532.65,"body":"even more free trainings and"},{"speaker":"Erin Geiger","startTime":530.16,"endTime":532.65,"body":"resources from fellow"},{"speaker":"Erin Geiger","startTime":532.65,"endTime":535.35,"body":"entrepreneurs. If you haven't"},{"speaker":"Erin Geiger","startTime":532.65,"endTime":535.35,"body":"already, head on over to muscle"},{"speaker":"Erin Geiger","startTime":535.35,"endTime":537.96,"body":"creative calm and click"},{"speaker":"Erin Geiger","startTime":535.35,"endTime":537.96,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":537.96,"endTime":540.42,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":537.96,"endTime":540.42,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":540.42,"endTime":543.27,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":540.42,"endTime":543.27,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":543.27,"endTime":546.72,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":543.27,"endTime":546.72,"body":"As always be authentic, bring an"},{"speaker":"Erin Geiger","startTime":546.72,"endTime":549.06,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":546.72,"endTime":549.06,"body":"crushing it"}]}