{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":2.7,"endTime":5.7,"body":"Welcome to the Small"},{"speaker":"Unknown","startTime":2.7,"endTime":5.7,"body":"Business Big mindset podcast,"},{"speaker":"Unknown","startTime":5.85,"endTime":8.58,"body":"where we dive into tactical"},{"speaker":"Unknown","startTime":5.85,"endTime":8.58,"body":"strategies to grow your"},{"speaker":"Unknown","startTime":8.58,"endTime":12.63,"body":"business. And to make an impact"},{"speaker":"Unknown","startTime":8.58,"endTime":12.63,"body":"on this world. A huge part of"},{"speaker":"Unknown","startTime":12.63,"endTime":16.11,"body":"success is keeping your mindset"},{"speaker":"Unknown","startTime":12.63,"endTime":16.11,"body":"and vision on track. So this is"},{"speaker":"Unknown","startTime":16.11,"endTime":20.7,"body":"a major part of our process. And"},{"speaker":"Unknown","startTime":16.11,"endTime":20.7,"body":"this podcast. Let's do this"},{"speaker":"Unknown","startTime":25.92,"endTime":28.08,"body":"Hey, everybody, welcome to the"},{"speaker":"Unknown","startTime":25.92,"endTime":28.08,"body":"Small Business Big mindset"},{"speaker":"Unknown","startTime":28.08,"endTime":31.62,"body":"podcast today I have Nicole"},{"speaker":"Unknown","startTime":28.08,"endTime":31.62,"body":"Wallander, owner and chief"},{"speaker":"Unknown","startTime":31.62,"endTime":36.27,"body":"copywriter at strand writing"},{"speaker":"Unknown","startTime":31.62,"endTime":36.27,"body":"Services. Welcome, Nicole. Thank"},{"speaker":"Unknown","startTime":36.27,"endTime":37.62,"body":"you so much for having me."},{"speaker":"Unknown","startTime":38.91,"endTime":42.75,"body":"Excited to be here excited to"},{"speaker":"Unknown","startTime":38.91,"endTime":42.75,"body":"talk to a fellow copywriter. I"},{"speaker":"Unknown","startTime":44.37,"endTime":45.3,"body":"always love it."},{"speaker":"Unknown","startTime":47.97,"endTime":54.27,"body":"So tell us a little bit about"},{"speaker":"Unknown","startTime":47.97,"endTime":54.27,"body":"yourself. Where are you based?"},{"speaker":"Unknown","startTime":54.3,"endTime":57.9,"body":"How did you get started a little"},{"speaker":"Unknown","startTime":54.3,"endTime":57.9,"body":"bit about your background? Yeah,"},{"speaker":"Unknown","startTime":57.9,"endTime":61.98,"body":"so I'm in New Jersey have lived"},{"speaker":"Unknown","startTime":57.9,"endTime":61.98,"body":"here my whole life. And I'm one"},{"speaker":"Unknown","startTime":61.98,"endTime":64.83,"body":"of those people you might"},{"speaker":"Unknown","startTime":61.98,"endTime":64.83,"body":"relate. I always knew I was"},{"speaker":"Unknown","startTime":64.83,"endTime":67.08,"body":"going to be a writer. 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And"},{"speaker":"Unknown","startTime":138.75,"endTime":143.49,"body":"I, and I know we'll get to this"},{"speaker":"Unknown","startTime":143.49,"endTime":147.21,"body":"in a little bit. But when I was"},{"speaker":"Unknown","startTime":143.49,"endTime":147.21,"body":"an editor of magazines, I loved"},{"speaker":"Unknown","startTime":147.21,"endTime":150.3,"body":"magazines, I loved it. But"},{"speaker":"Unknown","startTime":147.21,"endTime":150.3,"body":"there's something about the poll"},{"speaker":"Unknown","startTime":150.3,"endTime":153.12,"body":"of actually just sitting down to"},{"speaker":"Unknown","startTime":150.3,"endTime":153.12,"body":"write, and that feels kind of"},{"speaker":"Unknown","startTime":153.12,"endTime":156.06,"body":"like your authentic self. 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And, you know,"},{"speaker":"Unknown","startTime":196.17,"endTime":198.84,"body":"like most people, I would say,"},{"speaker":"Unknown","startTime":196.17,"endTime":198.84,"body":"Oh, well, if I wasn't doing"},{"speaker":"Unknown","startTime":198.84,"endTime":201.69,"body":"this, I would launch a business,"},{"speaker":"Unknown","startTime":198.84,"endTime":201.69,"body":"right? Like a lot of people say"},{"speaker":"Unknown","startTime":201.69,"endTime":207.78,"body":"that. And then five years ago,"},{"speaker":"Unknown","startTime":201.69,"endTime":207.78,"body":"and 2017, I was downsized, it"},{"speaker":"Unknown","startTime":208.05,"endTime":211.26,"body":"came out of the blue, because it"},{"speaker":"Unknown","startTime":208.05,"endTime":211.26,"body":"was not about performance. 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And I'm"},{"speaker":"Unknown","startTime":225.48,"endTime":229.26,"body":"like, you know, Phil, you know?"},{"speaker":"Unknown","startTime":229.74,"endTime":232.23,"body":"So then I said, maybe this is"},{"speaker":"Unknown","startTime":229.74,"endTime":232.23,"body":"the time to launch a business."},{"speaker":"Unknown","startTime":232.77,"endTime":234.6,"body":"So you don't know like, if you"},{"speaker":"Unknown","startTime":232.77,"endTime":234.6,"body":"got a group of people, and"},{"speaker":"Unknown","startTime":234.6,"endTime":236.82,"body":"you're trying to decide what to"},{"speaker":"Unknown","startTime":234.6,"endTime":236.82,"body":"eat for dinner? Or what color to"},{"speaker":"Unknown","startTime":236.82,"endTime":238.71,"body":"paint the room. There's always"},{"speaker":"Unknown","startTime":236.82,"endTime":238.71,"body":"somebody who's like, No, I don't"},{"speaker":"Unknown","startTime":238.71,"endTime":241.71,"body":"want Chinese food. No, I don't"},{"speaker":"Unknown","startTime":238.71,"endTime":241.71,"body":"like this yellow. I told, you"},{"speaker":"Unknown","startTime":241.71,"endTime":243.63,"body":"know, multiple people in my life"},{"speaker":"Unknown","startTime":241.71,"endTime":243.63,"body":"thinking about starting a"},{"speaker":"Unknown","startTime":243.63,"endTime":247.11,"body":"business and like 100% They were"},{"speaker":"Unknown","startTime":243.63,"endTime":247.11,"body":"totally supportive. I said, You"},{"speaker":"Unknown","startTime":247.11,"endTime":251.07,"body":"know what, this is the time. So"},{"speaker":"Unknown","startTime":247.11,"endTime":251.07,"body":"I was in Philadelphia, I had"},{"speaker":"Unknown","startTime":251.07,"endTime":253.89,"body":"gone my last ever job interview."},{"speaker":"Unknown","startTime":251.07,"endTime":253.89,"body":"And I said, you know, this is"},{"speaker":"Unknown","startTime":253.89,"endTime":256.53,"body":"like a really cool potential"},{"speaker":"Unknown","startTime":253.89,"endTime":256.53,"body":"job, which I didn't get, by the"},{"speaker":"Unknown","startTime":256.53,"endTime":259.59,"body":"way, but it was a potential job"},{"speaker":"Unknown","startTime":256.53,"endTime":259.59,"body":"that like five years earlier, it"},{"speaker":"Unknown","startTime":259.59,"endTime":261.48,"body":"would have been my dream job."},{"speaker":"Unknown","startTime":259.59,"endTime":261.48,"body":"And I said that this is a point"},{"speaker":"Unknown","startTime":261.48,"endTime":265.53,"body":"in time when it's either sink or"},{"speaker":"Unknown","startTime":261.48,"endTime":265.53,"body":"swim, go for it. So I just said,"},{"speaker":"Unknown","startTime":265.53,"endTime":268.65,"body":"I'm not doing any more job"},{"speaker":"Unknown","startTime":265.53,"endTime":268.65,"body":"interviews, I'm just jumping in,"},{"speaker":"Unknown","startTime":269.07,"endTime":272.04,"body":"you know, full throttle, and I'm"},{"speaker":"Unknown","startTime":269.07,"endTime":272.04,"body":"gonna do but, and I did and I"},{"speaker":"Unknown","startTime":272.04,"endTime":275.28,"body":"didn't look back and then since"},{"speaker":"Unknown","startTime":272.04,"endTime":275.28,"body":"then, I've had companies offered"},{"speaker":"Unknown","startTime":275.28,"endTime":278.52,"body":"me full time jobs, but at the"},{"speaker":"Unknown","startTime":275.28,"endTime":278.52,"body":"time that I was like, I gotta"},{"speaker":"Unknown","startTime":278.52,"endTime":282.69,"body":"make money right now. Like, you"},{"speaker":"Unknown","startTime":278.52,"endTime":282.69,"body":"know, no money is coming in. I"},{"speaker":"Unknown","startTime":282.69,"endTime":285.45,"body":"didn't get anything and so it"},{"speaker":"Unknown","startTime":282.69,"endTime":285.45,"body":"was like really the journey like"},{"speaker":"Unknown","startTime":285.45,"endTime":288.57,"body":"push that I needed to just go"},{"speaker":"Unknown","startTime":285.45,"endTime":288.57,"body":"all in and like one other quick"},{"speaker":"Unknown","startTime":288.57,"endTime":292.5,"body":"side note was my magazines. Were"},{"speaker":"Unknown","startTime":288.57,"endTime":292.5,"body":"read by small business owner. So"},{"speaker":"Unknown","startTime":292.68,"endTime":295.71,"body":"I almost got like a crash course"},{"speaker":"Unknown","startTime":292.68,"endTime":295.71,"body":"and running a business and kind"},{"speaker":"Unknown","startTime":295.71,"endTime":298.68,"body":"of got bitten by that"},{"speaker":"Unknown","startTime":295.71,"endTime":298.68,"body":"entrepreneurial bug during that"},{"speaker":"Unknown","startTime":298.68,"endTime":300.0,"body":"time. And so I think it kind of"},{"speaker":"Unknown","startTime":298.68,"endTime":300.0,"body":"prepared"},{"speaker":"Unknown","startTime":300.0,"endTime":303.63,"body":"aremy for what? 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And you're like,"},{"speaker":"Unknown","startTime":314.25,"endTime":316.26,"body":"Yeah, I'm at a crossroads, what"},{"speaker":"Unknown","startTime":314.25,"endTime":316.26,"body":"should I do now?"},{"speaker":"Unknown","startTime":317.52,"endTime":320.43,"body":"So, I want to talk to you,"},{"speaker":"Unknown","startTime":317.52,"endTime":320.43,"body":"there's a few things I want to"},{"speaker":"Unknown","startTime":320.46,"endTime":324.96,"body":"talk to you about. But let's get"},{"speaker":"Unknown","startTime":320.46,"endTime":324.96,"body":"down to business. So you have"},{"speaker":"Unknown","startTime":324.99,"endTime":328.68,"body":"scaled your business into a"},{"speaker":"Unknown","startTime":324.99,"endTime":328.68,"body":"multi six figure business, which"},{"speaker":"Unknown","startTime":328.68,"endTime":332.37,"body":"is just incredible. And, you"},{"speaker":"Unknown","startTime":328.68,"endTime":332.37,"body":"know, the vast majority of the"},{"speaker":"Unknown","startTime":332.37,"endTime":337.23,"body":"audience of this podcast will"},{"speaker":"Unknown","startTime":332.37,"endTime":337.23,"body":"all entrepreneurs in various"},{"speaker":"Unknown","startTime":337.38,"endTime":341.07,"body":"stages of their businesses,"},{"speaker":"Unknown","startTime":337.38,"endTime":341.07,"body":"right, so let's talk about your,"},{"speaker":"Unknown","startTime":341.16,"endTime":343.11,"body":"your tips on like, you know,"},{"speaker":"Unknown","startTime":341.16,"endTime":343.11,"body":"there's a lot of people who are"},{"speaker":"Unknown","startTime":343.11,"endTime":345.06,"body":"they're building their business,"},{"speaker":"Unknown","startTime":343.11,"endTime":345.06,"body":"they want to get to where you"},{"speaker":"Unknown","startTime":345.06,"endTime":345.57,"body":"are."},{"speaker":"Unknown","startTime":346.59,"endTime":349.47,"body":"What tips do you have for"},{"speaker":"Unknown","startTime":346.59,"endTime":349.47,"body":"people, you know, what insight"},{"speaker":"Unknown","startTime":349.47,"endTime":353.64,"body":"can you share as far as building"},{"speaker":"Unknown","startTime":349.47,"endTime":353.64,"body":"your own business to scale to a"},{"speaker":"Unknown","startTime":353.64,"endTime":358.26,"body":"multi six figure business? Yeah,"},{"speaker":"Unknown","startTime":353.64,"endTime":358.26,"body":"so one quick note, my first"},{"speaker":"Unknown","startTime":358.26,"endTime":361.71,"body":"month in business, I made"},{"speaker":"Unknown","startTime":358.26,"endTime":361.71,"body":"$1,500. And that was in January."},{"speaker":"Unknown","startTime":362.04,"endTime":364.62,"body":"And I was like, okay, like, Am I"},{"speaker":"Unknown","startTime":362.04,"endTime":364.62,"body":"making six figures in my"},{"speaker":"Unknown","startTime":364.62,"endTime":367.23,"body":"corporate job? 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And I have never"},{"speaker":"Unknown","startTime":377.37,"endTime":380.55,"body":"gone below it since then, I was"},{"speaker":"Unknown","startTime":380.55,"endTime":382.44,"body":"literally like, I'm not"},{"speaker":"Unknown","startTime":380.55,"endTime":382.44,"body":"available to make less than this"},{"speaker":"Unknown","startTime":382.44,"endTime":388.05,"body":"ever, ever, ever. And that has"},{"speaker":"Unknown","startTime":382.44,"endTime":388.05,"body":"been true. It's always been that"},{"speaker":"Unknown","startTime":388.08,"endTime":389.22,"body":"or a lot more."},{"speaker":"Unknown","startTime":390.36,"endTime":394.77,"body":"Yeah, so I wrote down a bunch of"},{"speaker":"Unknown","startTime":390.36,"endTime":394.77,"body":"tips. I think the first thing is"},{"speaker":"Unknown","startTime":395.07,"endTime":395.97,"body":"cash flow."},{"speaker":"Unknown","startTime":397.86,"endTime":402.93,"body":"I only accept payments 100%."},{"speaker":"Unknown","startTime":397.86,"endTime":402.93,"body":"upfront. And I know, there's a"},{"speaker":"Unknown","startTime":402.93,"endTime":405.75,"body":"lot of writers and they're"},{"speaker":"Unknown","startTime":402.93,"endTime":405.75,"body":"working for, you know, they're"},{"speaker":"Unknown","startTime":405.75,"endTime":407.4,"body":"working with publications, and"},{"speaker":"Unknown","startTime":405.75,"endTime":407.4,"body":"they're like, well, the"},{"speaker":"Unknown","startTime":407.4,"endTime":410.16,"body":"publications don't pay me two"},{"speaker":"Unknown","startTime":407.4,"endTime":410.16,"body":"months later. And I've my advice"},{"speaker":"Unknown","startTime":410.16,"endTime":412.92,"body":"is stop working with them. For"},{"speaker":"Unknown","startTime":410.16,"endTime":412.92,"body":"me,"},{"speaker":"Unknown","startTime":413.94,"endTime":416.88,"body":"since my since I'm a"},{"speaker":"Unknown","startTime":413.94,"endTime":416.88,"body":"solopreneur. And I have some"},{"speaker":"Unknown","startTime":416.88,"endTime":421.23,"body":"contractors and the cash coming"},{"speaker":"Unknown","startTime":416.88,"endTime":421.23,"body":"in as my salary, there can be no"},{"speaker":"Unknown","startTime":421.23,"endTime":425.01,"body":"backup, I have to pay, you know,"},{"speaker":"Unknown","startTime":421.23,"endTime":425.01,"body":"people that I hired to pay my"},{"speaker":"Unknown","startTime":425.01,"endTime":427.47,"body":"business expenses. And this is"},{"speaker":"Unknown","startTime":425.01,"endTime":427.47,"body":"my salary. 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Like, if you're"},{"speaker":"Unknown","startTime":437.46,"endTime":441.69,"body":"not doing that, right now, you"},{"speaker":"Unknown","startTime":441.69,"endTime":445.17,"body":"can start the next prospect you"},{"speaker":"Unknown","startTime":441.69,"endTime":445.17,"body":"talk to tell them, that's how"},{"speaker":"Unknown","startTime":445.17,"endTime":447.9,"body":"you work, you're going to have"},{"speaker":"Unknown","startTime":445.17,"endTime":447.9,"body":"that bridge of time, it could be"},{"speaker":"Unknown","startTime":447.9,"endTime":451.92,"body":"six months before you get there."},{"speaker":"Unknown","startTime":447.9,"endTime":451.92,"body":"But we're in a society where we"},{"speaker":"Unknown","startTime":451.92,"endTime":456.72,"body":"pay for everything upfront. And"},{"speaker":"Unknown","startTime":451.92,"endTime":456.72,"body":"we're okay with that. Businesses"},{"speaker":"Unknown","startTime":456.72,"endTime":459.0,"body":"are trying to protect their cash"},{"speaker":"Unknown","startTime":456.72,"endTime":459.0,"body":"flow, of course, by paying you"},{"speaker":"Unknown","startTime":459.0,"endTime":463.47,"body":"after the fact. But I look at it"},{"speaker":"Unknown","startTime":459.0,"endTime":463.47,"body":"as I'm creating custom works"},{"speaker":"Unknown","startTime":463.5,"endTime":467.94,"body":"that are for a client. And so"},{"speaker":"Unknown","startTime":463.5,"endTime":467.94,"body":"I'm not going to start working"},{"speaker":"Unknown","startTime":467.94,"endTime":472.14,"body":"on it until I get paid. So it's"},{"speaker":"Unknown","startTime":467.94,"endTime":472.14,"body":"literally just changing your"},{"speaker":"Unknown","startTime":472.14,"endTime":475.17,"body":"policies, and changing your"},{"speaker":"Unknown","startTime":472.14,"endTime":475.17,"body":"mindset. And you can say, oh,"},{"speaker":"Unknown","startTime":475.17,"endTime":477.93,"body":"but but I'm going to lose"},{"speaker":"Unknown","startTime":475.17,"endTime":477.93,"body":"clients, I mean, you might so"},{"speaker":"Unknown","startTime":477.93,"endTime":481.59,"body":"what, you know, you can have"},{"speaker":"Unknown","startTime":477.93,"endTime":481.59,"body":"that transition, if you're"},{"speaker":"Unknown","startTime":481.59,"endTime":484.62,"body":"working with clients who pay you"},{"speaker":"Unknown","startTime":481.59,"endTime":484.62,"body":"a certain way, you can continue"},{"speaker":"Unknown","startTime":484.62,"endTime":486.69,"body":"working with them. So you have"},{"speaker":"Unknown","startTime":484.62,"endTime":486.69,"body":"money coming in. But as you"},{"speaker":"Unknown","startTime":486.69,"endTime":490.08,"body":"transition, you know, that can"},{"speaker":"Unknown","startTime":486.69,"endTime":490.08,"body":"be your new way of working with"},{"speaker":"Unknown","startTime":490.08,"endTime":493.44,"body":"people. And you will get to the"},{"speaker":"Unknown","startTime":490.08,"endTime":493.44,"body":"point where you're doing that"},{"speaker":"Unknown","startTime":493.44,"endTime":496.74,"body":"100% of the time. And I think"},{"speaker":"Unknown","startTime":493.44,"endTime":496.74,"body":"that's really important. I think"},{"speaker":"Unknown","startTime":496.74,"endTime":499.62,"body":"a lot of you know, I always"},{"speaker":"Unknown","startTime":496.74,"endTime":499.62,"body":"think, oh, that that's kind of a"},{"speaker":"Unknown","startTime":499.65,"endTime":503.46,"body":"silly tip, everyone's doing it,"},{"speaker":"Unknown","startTime":499.65,"endTime":503.46,"body":"but they're not. A lot of people"},{"speaker":"Unknown","startTime":503.46,"endTime":506.04,"body":"are not doing that. And"},{"speaker":"Unknown","startTime":503.46,"endTime":506.04,"body":"especially with product based"},{"speaker":"Unknown","startTime":506.04,"endTime":509.58,"body":"businesses, if you have to"},{"speaker":"Unknown","startTime":506.04,"endTime":509.58,"body":"outlay the money for the"},{"speaker":"Unknown","startTime":509.58,"endTime":512.25,"body":"products and the labor, and you"},{"speaker":"Unknown","startTime":509.58,"endTime":512.25,"body":"know, especially if they're"},{"speaker":"Unknown","startTime":512.25,"endTime":514.89,"body":"custom creations, you know,"},{"speaker":"Unknown","startTime":512.25,"endTime":514.89,"body":"you're acting like a bank, and"},{"speaker":"Unknown","startTime":514.89,"endTime":518.4,"body":"you shouldn't be so I think"},{"speaker":"Unknown","startTime":514.89,"endTime":518.4,"body":"that's like, number one, just to"},{"speaker":"Unknown","startTime":518.4,"endTime":521.22,"body":"get that cash flow really clean"},{"speaker":"Unknown","startTime":518.4,"endTime":521.22,"body":"and coming in."},{"speaker":"Unknown","startTime":523.11,"endTime":527.19,"body":"Yeah, I 100% agree with that. I"},{"speaker":"Unknown","startTime":523.11,"endTime":527.19,"body":"have started doing that as well."},{"speaker":"Unknown","startTime":527.94,"endTime":531.45,"body":"You know, if they want to book"},{"speaker":"Unknown","startTime":527.94,"endTime":531.45,"body":"even any of my time, or for"},{"speaker":"Unknown","startTime":531.45,"endTime":535.71,"body":"projects, it's all upfront. 100%"},{"speaker":"Unknown","startTime":531.45,"endTime":535.71,"body":"And so, and you're right,"},{"speaker":"Unknown","startTime":535.71,"endTime":538.11,"body":"listen, it's like, you know, you"},{"speaker":"Unknown","startTime":535.71,"endTime":538.11,"body":"don't want to come from this"},{"speaker":"Unknown","startTime":538.11,"endTime":540.99,"body":"mindset of, you know, you want"},{"speaker":"Unknown","startTime":538.11,"endTime":540.99,"body":"to come from an abundance,"},{"speaker":"Unknown","startTime":541.23,"endTime":544.02,"body":"mindset of abundance, right? So"},{"speaker":"Unknown","startTime":541.23,"endTime":544.02,"body":"if you're just scared that"},{"speaker":"Unknown","startTime":544.02,"endTime":546.51,"body":"you're gonna lose clients"},{"speaker":"Unknown","startTime":544.02,"endTime":546.51,"body":"because of this. So it's like,"},{"speaker":"Unknown","startTime":546.51,"endTime":549.66,"body":"Well, do you want those clients"},{"speaker":"Unknown","startTime":546.51,"endTime":549.66,"body":"like, you know, like, you may"},{"speaker":"Unknown","startTime":549.66,"endTime":551.85,"body":"lose a client or two, because"},{"speaker":"Unknown","startTime":549.66,"endTime":551.85,"body":"that's not the way that they"},{"speaker":"Unknown","startTime":551.85,"endTime":555.42,"body":"want to work with you. However,"},{"speaker":"Unknown","startTime":551.85,"endTime":555.42,"body":"you're also going to gain really"},{"speaker":"Unknown","startTime":555.42,"endTime":558.48,"body":"strong clients that do and then"},{"speaker":"Unknown","startTime":555.42,"endTime":558.48,"body":"you're, you're you're cutting"},{"speaker":"Unknown","startTime":558.51,"endTime":564.06,"body":"out that risk of not being paid"},{"speaker":"Unknown","startTime":558.51,"endTime":564.06,"body":"at all, or super late so I Yeah,"},{"speaker":"Unknown","startTime":564.06,"endTime":566.4,"body":"100% agree with that. It's like,"},{"speaker":"Unknown","startTime":564.06,"endTime":566.4,"body":"great."},{"speaker":"Unknown","startTime":567.87,"endTime":571.08,"body":"And I think the second thing and"},{"speaker":"Unknown","startTime":567.87,"endTime":571.08,"body":"I think this plagues"},{"speaker":"Unknown","startTime":571.08,"endTime":575.88,"body":"entrepreneurs and alike happens"},{"speaker":"Unknown","startTime":571.08,"endTime":575.88,"body":"throughout you know, this is"},{"speaker":"Unknown","startTime":575.88,"endTime":580.65,"body":"your baby, like your your"},{"speaker":"Unknown","startTime":575.88,"endTime":580.65,"body":"business, right? And I was"},{"speaker":"Unknown","startTime":580.65,"endTime":582.81,"body":"working with a business coach"},{"speaker":"Unknown","startTime":580.65,"endTime":582.81,"body":"early on, and I was like,"},{"speaker":"Unknown","startTime":583.05,"endTime":585.3,"body":"telling her all these things is"},{"speaker":"Unknown","startTime":583.05,"endTime":585.3,"body":"like volume though regards to"},{"speaker":"Unknown","startTime":585.3,"endTime":587.43,"body":"the and then she's like, okay,"},{"speaker":"Unknown","startTime":585.3,"endTime":587.43,"body":"the good news is you have one"},{"speaker":"Unknown","startTime":587.43,"endTime":590.73,"body":"problem, like that's just one"},{"speaker":"Unknown","startTime":587.43,"endTime":590.73,"body":"problem. The bad news is it's a"},{"speaker":"Unknown","startTime":590.76,"endTime":593.7,"body":"big problem to solve. The"},{"speaker":"Unknown","startTime":590.76,"endTime":593.7,"body":"problem is you're not acting"},{"speaker":"Unknown","startTime":593.7,"endTime":596.82,"body":"like a CEO. You're not coming"},{"speaker":"Unknown","startTime":593.7,"endTime":596.82,"body":"from a mindset of confidence."},{"speaker":"Unknown","startTime":597.21,"endTime":600.0,"body":"You're all over the place. You"},{"speaker":"Unknown","startTime":597.21,"endTime":600.0,"body":"don't own what's happened."},{"speaker":"Unknown","startTime":600.0,"endTime":603.87,"body":"thing, you know, and that took"},{"speaker":"Unknown","startTime":600.0,"endTime":603.87,"body":"me a little bit to figure out,"},{"speaker":"Unknown","startTime":603.87,"endTime":606.24,"body":"right? Because it's like, well"},{"speaker":"Unknown","startTime":603.87,"endTime":606.24,"body":"act as if act as if you're the"},{"speaker":"Unknown","startTime":606.24,"endTime":609.06,"body":"CEO or like, what does that"},{"speaker":"Unknown","startTime":606.24,"endTime":609.06,"body":"mean? It's like, if you're"},{"speaker":"Unknown","startTime":609.06,"endTime":611.76,"body":"trying to lose weight or get in"},{"speaker":"Unknown","startTime":609.06,"endTime":611.76,"body":"shape, it's like, well act as if"},{"speaker":"Unknown","startTime":611.76,"endTime":613.98,"body":"act as if you've lost the 40"},{"speaker":"Unknown","startTime":611.76,"endTime":613.98,"body":"pounds. Well, what does that"},{"speaker":"Unknown","startTime":613.98,"endTime":616.77,"body":"mean? Well, it means you"},{"speaker":"Unknown","startTime":613.98,"endTime":616.77,"body":"prioritize self care, you"},{"speaker":"Unknown","startTime":616.77,"endTime":619.98,"body":"prioritize working out, you eat"},{"speaker":"Unknown","startTime":616.77,"endTime":619.98,"body":"clean, most of the time you plan"},{"speaker":"Unknown","startTime":619.98,"endTime":622.62,"body":"your cheat meal, so you act as"},{"speaker":"Unknown","startTime":619.98,"endTime":622.62,"body":"if so if you want to lose the 40"},{"speaker":"Unknown","startTime":622.62,"endTime":626.82,"body":"pounds, just start doing that."},{"speaker":"Unknown","startTime":622.62,"endTime":626.82,"body":"So as a CEO, you know, there's a"},{"speaker":"Unknown","startTime":626.82,"endTime":630.36,"body":"whole gamut of things, but I"},{"speaker":"Unknown","startTime":626.82,"endTime":630.36,"body":"mean, it runs from, okay, I'm"},{"speaker":"Unknown","startTime":630.36,"endTime":634.41,"body":"the CEO, and I'm sitting down to"},{"speaker":"Unknown","startTime":630.36,"endTime":634.41,"body":"answer Help Desk emails, because"},{"speaker":"Unknown","startTime":634.41,"endTime":638.1,"body":"I'm avoiding figuring out how to"},{"speaker":"Unknown","startTime":634.41,"endTime":638.1,"body":"grow my business, you know, so"},{"speaker":"Unknown","startTime":638.1,"endTime":640.41,"body":"then in that case, do you need"},{"speaker":"Unknown","startTime":638.1,"endTime":640.41,"body":"to outsource you need to hire"},{"speaker":"Unknown","startTime":640.41,"endTime":641.76,"body":"someone to help you with that,"},{"speaker":"Unknown","startTime":642.93,"endTime":645.48,"body":"too. And then this is like, I"},{"speaker":"Unknown","startTime":642.93,"endTime":645.48,"body":"think this is like the core of"},{"speaker":"Unknown","startTime":645.48,"endTime":648.0,"body":"that. And it kind of leads into"},{"speaker":"Unknown","startTime":645.48,"endTime":648.0,"body":"my second point is, I've been in"},{"speaker":"Unknown","startTime":648.0,"endTime":651.12,"body":"a lot of Facebook groups. And"},{"speaker":"Unknown","startTime":648.0,"endTime":651.12,"body":"people will say, they'll call"},{"speaker":"Unknown","startTime":651.12,"endTime":654.06,"body":"their clients, their bosses,"},{"speaker":"Unknown","startTime":651.12,"endTime":654.06,"body":"their managers, they'll say,"},{"speaker":"Unknown","startTime":654.06,"endTime":656.34,"body":"This is what my clients are"},{"speaker":"Unknown","startTime":654.06,"endTime":656.34,"body":"doing to me, they're not doing"},{"speaker":"Unknown","startTime":656.34,"endTime":660.3,"body":"anything to you. You're"},{"speaker":"Unknown","startTime":656.34,"endTime":660.3,"body":"embracing a victim mode, you're"},{"speaker":"Unknown","startTime":660.33,"endTime":664.02,"body":"embracing an employee mode, and"},{"speaker":"Unknown","startTime":660.33,"endTime":664.02,"body":"you're accepting this, you're,"},{"speaker":"Unknown","startTime":664.02,"endTime":667.62,"body":"you're existing in a place of"},{"speaker":"Unknown","startTime":664.02,"endTime":667.62,"body":"chaos, where you don't need to"},{"speaker":"Unknown","startTime":667.62,"endTime":671.25,"body":"be like, do we tell ourselves"},{"speaker":"Unknown","startTime":667.62,"endTime":671.25,"body":"that this is how it has to be"},{"speaker":"Unknown","startTime":671.25,"endTime":673.68,"body":"that it has to be hard, I don't"},{"speaker":"Unknown","startTime":671.25,"endTime":673.68,"body":"know. But it's in the mindset"},{"speaker":"Unknown","startTime":673.68,"endTime":678.39,"body":"of, you're the architect of your"},{"speaker":"Unknown","startTime":673.68,"endTime":678.39,"body":"business. Nothing is happening"},{"speaker":"Unknown","startTime":678.39,"endTime":681.72,"body":"to you. I mean, it is, you know,"},{"speaker":"Unknown","startTime":678.39,"endTime":681.72,"body":"things are happening to you. But"},{"speaker":"Unknown","startTime":681.99,"endTime":685.44,"body":"you can change it in an instant,"},{"speaker":"Unknown","startTime":681.99,"endTime":685.44,"body":"you can be accountable, you can"},{"speaker":"Unknown","startTime":685.44,"endTime":689.91,"body":"create the reality that you're"},{"speaker":"Unknown","startTime":685.44,"endTime":689.91,"body":"operating in. Right? And that"},{"speaker":"Unknown","startTime":689.91,"endTime":692.55,"body":"goes to, you know, people"},{"speaker":"Unknown","startTime":689.91,"endTime":692.55,"body":"saying, well,"},{"speaker":"Unknown","startTime":693.78,"endTime":696.39,"body":"I really bad at writing"},{"speaker":"Unknown","startTime":693.78,"endTime":696.39,"body":"articles, but that's what people"},{"speaker":"Unknown","startTime":696.39,"endTime":698.76,"body":"want, and I hate doing. So"},{"speaker":"Unknown","startTime":696.39,"endTime":698.76,"body":"that's all I'm gonna do? Well,"},{"speaker":"Unknown","startTime":698.76,"endTime":702.27,"body":"no, you should probably be doing"},{"speaker":"Unknown","startTime":698.76,"endTime":702.27,"body":"something that you're good at,"},{"speaker":"Unknown","startTime":702.27,"endTime":704.64,"body":"and you maybe even like doing"},{"speaker":"Unknown","startTime":702.27,"endTime":704.64,"body":"and you can charge a lot of"},{"speaker":"Unknown","startTime":704.64,"endTime":705.3,"body":"money for"},{"speaker":"Unknown","startTime":706.89,"endTime":710.46,"body":"my next point was sort of like,"},{"speaker":"Unknown","startTime":706.89,"endTime":710.46,"body":"people complain about their"},{"speaker":"Unknown","startTime":710.46,"endTime":714.3,"body":"clients, well, that's on you,"},{"speaker":"Unknown","startTime":710.46,"endTime":714.3,"body":"like, you're the one working"},{"speaker":"Unknown","startTime":714.3,"endTime":717.81,"body":"with these clients. So it's"},{"speaker":"Unknown","startTime":714.3,"endTime":717.81,"body":"like, what you can do, instead"},{"speaker":"Unknown","startTime":717.81,"endTime":720.0,"body":"of answering helpdesk emails,"},{"speaker":"Unknown","startTime":717.81,"endTime":720.0,"body":"you know, you can add your ad"},{"speaker":"Unknown","startTime":720.0,"endTime":722.46,"body":"and do it. And you can say, and"},{"speaker":"Unknown","startTime":720.0,"endTime":722.46,"body":"this was a huge turning point"},{"speaker":"Unknown","startTime":722.46,"endTime":723.24,"body":"for me to"},{"speaker":"Unknown","startTime":724.32,"endTime":727.05,"body":"Who do I really want to work"},{"speaker":"Unknown","startTime":724.32,"endTime":727.05,"body":"with? Like, what, what are the"},{"speaker":"Unknown","startTime":727.05,"endTime":730.71,"body":"qualities of these people? How,"},{"speaker":"Unknown","startTime":727.05,"endTime":730.71,"body":"what are their temperaments?"},{"speaker":"Unknown","startTime":730.71,"endTime":734.34,"body":"Where are their personalities?"},{"speaker":"Unknown","startTime":730.71,"endTime":734.34,"body":"How do they work with me? You"},{"speaker":"Unknown","startTime":734.34,"endTime":736.5,"body":"know, some people love meetings,"},{"speaker":"Unknown","startTime":734.34,"endTime":736.5,"body":"I hate."},{"speaker":"Unknown","startTime":737.58,"endTime":742.41,"body":"I hate meetings, I'm really I"},{"speaker":"Unknown","startTime":737.58,"endTime":742.41,"body":"want to be in the weeds working."},{"speaker":"Unknown","startTime":742.71,"endTime":746.64,"body":"So I have to really think about,"},{"speaker":"Unknown","startTime":742.71,"endTime":746.64,"body":"you know, one, what are the"},{"speaker":"Unknown","startTime":746.64,"endTime":748.83,"body":"qualities of the people? And"},{"speaker":"Unknown","startTime":746.64,"endTime":748.83,"body":"then how do I want to work with"},{"speaker":"Unknown","startTime":748.83,"endTime":752.94,"body":"them. And then I set up my"},{"speaker":"Unknown","startTime":748.83,"endTime":752.94,"body":"contracts with these boundaries"},{"speaker":"Unknown","startTime":752.97,"endTime":756.03,"body":"of how it works. So I have"},{"speaker":"Unknown","startTime":752.97,"endTime":756.03,"body":"meetings, maybe one or two days"},{"speaker":"Unknown","startTime":756.03,"endTime":761.04,"body":"a week in blocks, so that I can"},{"speaker":"Unknown","startTime":756.03,"endTime":761.04,"body":"meet with clients. And nobody"},{"speaker":"Unknown","startTime":761.04,"endTime":763.62,"body":"ever calls me on my phone, they"},{"speaker":"Unknown","startTime":761.04,"endTime":763.62,"body":"used to call me on my phone and"},{"speaker":"Unknown","startTime":763.62,"endTime":766.83,"body":"be in the gym. And I was like,"},{"speaker":"Unknown","startTime":763.62,"endTime":766.83,"body":"I'm not doing this anymore. And"},{"speaker":"Unknown","startTime":767.01,"endTime":770.64,"body":"I just decided, I'm going to"},{"speaker":"Unknown","startTime":767.01,"endTime":770.64,"body":"tell my clients, don't call me"},{"speaker":"Unknown","startTime":770.64,"endTime":774.24,"body":"ever, if you want to talk to me,"},{"speaker":"Unknown","startTime":770.64,"endTime":774.24,"body":"email me, email me, my business"},{"speaker":"Unknown","startTime":774.24,"endTime":777.09,"body":"manager, and we'll get you"},{"speaker":"Unknown","startTime":774.24,"endTime":777.09,"body":"hooked up with a time. I think"},{"speaker":"Unknown","startTime":777.09,"endTime":781.32,"body":"it's like, once you come to this"},{"speaker":"Unknown","startTime":777.09,"endTime":781.32,"body":"moment of like, I'm in control,"},{"speaker":"Unknown","startTime":781.56,"endTime":783.93,"body":"I am in charge. And I'm the only"},{"speaker":"Unknown","startTime":781.56,"endTime":783.93,"body":"one to blame"},{"speaker":"Unknown","startTime":785.04,"endTime":788.64,"body":"when things aren't going the"},{"speaker":"Unknown","startTime":785.04,"endTime":788.64,"body":"right way. And I mean, if"},{"speaker":"Unknown","startTime":788.64,"endTime":792.21,"body":"something is not going well, and"},{"speaker":"Unknown","startTime":788.64,"endTime":792.21,"body":"you continue to let it happen,"},{"speaker":"Unknown","startTime":792.21,"endTime":797.1,"body":"it's on you. So but then at the"},{"speaker":"Unknown","startTime":792.21,"endTime":797.1,"body":"same time, you have the power to"},{"speaker":"Unknown","startTime":797.16,"endTime":801.99,"body":"change it almost instantly. You"},{"speaker":"Unknown","startTime":797.16,"endTime":801.99,"body":"know, and so I think it's it's"},{"speaker":"Unknown","startTime":801.99,"endTime":805.05,"body":"taking accountability and"},{"speaker":"Unknown","startTime":801.99,"endTime":805.05,"body":"realizing that this is your"},{"speaker":"Unknown","startTime":805.05,"endTime":808.68,"body":"business, like you need to set"},{"speaker":"Unknown","startTime":805.05,"endTime":808.68,"body":"the tone and set the direction."},{"speaker":"Unknown","startTime":808.68,"endTime":811.26,"body":"And once you come from a place"},{"speaker":"Unknown","startTime":808.68,"endTime":811.26,"body":"of empowerment, like I'm the"},{"speaker":"Unknown","startTime":811.26,"endTime":815.04,"body":"expert, I'm in control, I know"},{"speaker":"Unknown","startTime":811.26,"endTime":815.04,"body":"what's going on, it changes that"},{"speaker":"Unknown","startTime":815.04,"endTime":818.28,"body":"you're not sitting or lying."},{"speaker":"Unknown","startTime":815.04,"endTime":818.28,"body":"subscribed for Chris Christmas,"},{"speaker":"Unknown","startTime":818.28,"endTime":822.21,"body":"and this horrible boss of mine"},{"speaker":"Unknown","startTime":818.28,"endTime":822.21,"body":"is going to be sending me 15"},{"speaker":"Unknown","startTime":822.21,"endTime":825.03,"body":"blogs, right? I mean, I'd be"},{"speaker":"Unknown","startTime":822.21,"endTime":825.03,"body":"like, why are you even in this"},{"speaker":"Unknown","startTime":825.03,"endTime":828.3,"body":"scenario? You're not an"},{"speaker":"Unknown","startTime":825.03,"endTime":828.3,"body":"employee? Right. So I mean, I"},{"speaker":"Unknown","startTime":828.3,"endTime":832.38,"body":"think it's really coming to that"},{"speaker":"Unknown","startTime":828.3,"endTime":832.38,"body":"mindset shift of going into CEO"},{"speaker":"Unknown","startTime":832.38,"endTime":837.21,"body":"mode and being accountable. You"},{"speaker":"Unknown","startTime":832.38,"endTime":837.21,"body":"know, I think that's the biggest"},{"speaker":"Unknown","startTime":837.75,"endTime":841.08,"body":"shift you can make as a business"},{"speaker":"Unknown","startTime":837.75,"endTime":841.08,"body":"owner, I think when you're"},{"speaker":"Unknown","startTime":841.08,"endTime":845.16,"body":"starting out, yeah. And I, I"},{"speaker":"Unknown","startTime":841.08,"endTime":845.16,"body":"think that it's a struggle for a"},{"speaker":"Unknown","startTime":845.16,"endTime":847.41,"body":"lot of people, right, because"},{"speaker":"Unknown","startTime":845.16,"endTime":847.41,"body":"they're coming from a lot of"},{"speaker":"Unknown","startTime":847.41,"endTime":850.32,"body":"people are coming from a"},{"speaker":"Unknown","startTime":847.41,"endTime":850.32,"body":"corporate environment or they're"},{"speaker":"Unknown","startTime":850.32,"endTime":853.26,"body":"used to being the employee."},{"speaker":"Unknown","startTime":850.32,"endTime":853.26,"body":"Yeah. So they start their own"},{"speaker":"Unknown","startTime":853.26,"endTime":856.38,"body":"business. And then it's almost"},{"speaker":"Unknown","startTime":853.26,"endTime":856.38,"body":"like, they just keep on with"},{"speaker":"Unknown","startTime":856.38,"endTime":859.5,"body":"that role as if they are the"},{"speaker":"Unknown","startTime":856.38,"endTime":859.5,"body":"employee. And they're like,"},{"speaker":"Unknown","startTime":859.65,"endTime":862.29,"body":"well, now I have 10 bosses"},{"speaker":"Unknown","startTime":859.65,"endTime":862.29,"body":"instead of one. What did I do?"},{"speaker":"Unknown","startTime":862.29,"endTime":865.92,"body":"Well, what you did was you"},{"speaker":"Unknown","startTime":862.29,"endTime":865.92,"body":"recreated the situation you had,"},{"speaker":"Unknown","startTime":865.95,"endTime":869.19,"body":"right, but yeah, with your own"},{"speaker":"Unknown","startTime":865.95,"endTime":869.19,"body":"business that I think you said,"},{"speaker":"Unknown","startTime":869.22,"endTime":873.03,"body":"you know, the word power. That"},{"speaker":"Unknown","startTime":869.22,"endTime":873.03,"body":"is it. It's like when to create"},{"speaker":"Unknown","startTime":873.03,"endTime":876.09,"body":"your own business, you do have"},{"speaker":"Unknown","startTime":873.03,"endTime":876.09,"body":"the power and you need to"},{"speaker":"Unknown","startTime":876.27,"endTime":880.11,"body":"embrace that and create the"},{"speaker":"Unknown","startTime":876.27,"endTime":880.11,"body":"culture that you want in your"},{"speaker":"Unknown","startTime":880.11,"endTime":883.41,"body":"business that no one's going to"},{"speaker":"Unknown","startTime":880.11,"endTime":883.41,"body":"do it for you. And so you have"},{"speaker":"Unknown","startTime":883.41,"endTime":886.65,"body":"to be the CEO like you said, and"},{"speaker":"Unknown","startTime":883.41,"endTime":886.65,"body":"not the employee."},{"speaker":"Unknown","startTime":888.03,"endTime":892.56,"body":"Yeah, and I think kind of like,"},{"speaker":"Unknown","startTime":888.03,"endTime":892.56,"body":"piggybacking on that is when I"},{"speaker":"Unknown","startTime":892.56,"endTime":897.87,"body":"get on, I talked to this this"},{"speaker":"Unknown","startTime":892.56,"endTime":897.87,"body":"one, he's like a, like a coach"},{"speaker":"Unknown","startTime":897.87,"endTime":899.97,"body":"for screen printers. And he says"},{"speaker":"Unknown","startTime":900.0,"endTime":903.0,"body":"He had said to me, I talked to a"},{"speaker":"Unknown","startTime":900.0,"endTime":903.0,"body":"lot of people and I reject any"},{"speaker":"Unknown","startTime":903.0,"endTime":907.2,"body":"percent of them as my clients is"},{"speaker":"Unknown","startTime":903.0,"endTime":907.2,"body":"like, Can you recognize who is a"},{"speaker":"Unknown","startTime":907.2,"endTime":909.69,"body":"potential client for you? So for"},{"speaker":"Unknown","startTime":907.2,"endTime":909.69,"body":"me, if I get on a call with"},{"speaker":"Unknown","startTime":909.69,"endTime":912.51,"body":"somebody, and they start asking"},{"speaker":"Unknown","startTime":909.69,"endTime":912.51,"body":"me for hourly rates, and they"},{"speaker":"Unknown","startTime":912.51,"endTime":915.33,"body":"start asking you to track time,"},{"speaker":"Unknown","startTime":912.51,"endTime":915.33,"body":"and they start, like, there's"},{"speaker":"Unknown","startTime":915.33,"endTime":918.69,"body":"already this weird imbalance of"},{"speaker":"Unknown","startTime":915.33,"endTime":918.69,"body":"power, the way that I show up on"},{"speaker":"Unknown","startTime":918.69,"endTime":923.85,"body":"a call, as I'm a super"},{"speaker":"Unknown","startTime":918.69,"endTime":923.85,"body":"professional copywriter, and"},{"speaker":"Unknown","startTime":923.85,"endTime":927.81,"body":"content creator, I don't show up"},{"speaker":"Unknown","startTime":923.85,"endTime":927.81,"body":"for you to ask me hourly rates,"},{"speaker":"Unknown","startTime":927.81,"endTime":930.69,"body":"like I come to listen to your"},{"speaker":"Unknown","startTime":927.81,"endTime":930.69,"body":"issues and what your problems"},{"speaker":"Unknown","startTime":930.69,"endTime":933.18,"body":"are. And I'm here to prescribe,"},{"speaker":"Unknown","startTime":930.69,"endTime":933.18,"body":"like what I think is going to"},{"speaker":"Unknown","startTime":933.21,"endTime":935.76,"body":"solve your problems. So if"},{"speaker":"Unknown","startTime":933.21,"endTime":935.76,"body":"you're talking to me about"},{"speaker":"Unknown","startTime":935.76,"endTime":938.76,"body":"hourly rates and tracking time,"},{"speaker":"Unknown","startTime":935.76,"endTime":938.76,"body":"you are looking for someone"},{"speaker":"Unknown","startTime":938.76,"endTime":941.43,"body":"who's not me, probably looking"},{"speaker":"Unknown","startTime":938.76,"endTime":941.43,"body":"for more junior level person,"},{"speaker":"Unknown","startTime":941.43,"endTime":944.37,"body":"and I have no problem telling"},{"speaker":"Unknown","startTime":941.43,"endTime":944.37,"body":"them that. And it's a cordial"},{"speaker":"Unknown","startTime":944.37,"endTime":947.88,"body":"conversation. And I think that's"},{"speaker":"Unknown","startTime":944.37,"endTime":947.88,"body":"the thing too, I think that you"},{"speaker":"Unknown","startTime":947.88,"endTime":952.29,"body":"need to show up with, you know,"},{"speaker":"Unknown","startTime":947.88,"endTime":952.29,"body":"knowledge of what you do, you"},{"speaker":"Unknown","startTime":952.29,"endTime":954.3,"body":"need to understand your process,"},{"speaker":"Unknown","startTime":952.29,"endTime":954.3,"body":"you need to be able to"},{"speaker":"Unknown","startTime":954.3,"endTime":957.06,"body":"articulate that you need to be"},{"speaker":"Unknown","startTime":954.3,"endTime":957.06,"body":"able to look at their issues and"},{"speaker":"Unknown","startTime":957.06,"endTime":960.78,"body":"their goals and prescribe what's"},{"speaker":"Unknown","startTime":957.06,"endTime":960.78,"body":"going to solve their problems."},{"speaker":"Unknown","startTime":960.78,"endTime":962.79,"body":"That's how you show up as an"},{"speaker":"Unknown","startTime":960.78,"endTime":962.79,"body":"expert. That's how you make more"},{"speaker":"Unknown","startTime":962.79,"endTime":966.24,"body":"money. If you're just an order"},{"speaker":"Unknown","startTime":962.79,"endTime":966.24,"body":"taker, like, Oh, you want five"},{"speaker":"Unknown","startTime":966.24,"endTime":968.43,"body":"blogs, okay, yes, I could do"},{"speaker":"Unknown","startTime":966.24,"endTime":968.43,"body":"that. I'll track my time. I"},{"speaker":"Unknown","startTime":968.43,"endTime":970.44,"body":"mean, you're, you're at a"},{"speaker":"Unknown","startTime":968.43,"endTime":970.44,"body":"different level, there's nothing"},{"speaker":"Unknown","startTime":970.44,"endTime":974.07,"body":"wrong with being at that level,"},{"speaker":"Unknown","startTime":970.44,"endTime":974.07,"body":"because, like, I was doing this"},{"speaker":"Unknown","startTime":974.07,"endTime":979.74,"body":"for 20 years, on the job. So I"},{"speaker":"Unknown","startTime":974.07,"endTime":979.74,"body":"was ready to step in, you know,"},{"speaker":"Unknown","startTime":979.74,"endTime":984.15,"body":"you might be newer, and you"},{"speaker":"Unknown","startTime":979.74,"endTime":984.15,"body":"might have to build a portfolio"},{"speaker":"Unknown","startTime":984.15,"endTime":987.06,"body":"or whatever, and that's fine."},{"speaker":"Unknown","startTime":984.15,"endTime":987.06,"body":"And but it's to build up to that"},{"speaker":"Unknown","startTime":987.06,"endTime":991.65,"body":"level of expertise. I think that"},{"speaker":"Unknown","startTime":987.06,"endTime":991.65,"body":"you know, that's, that's"},{"speaker":"Unknown","startTime":991.65,"endTime":992.4,"body":"required."},{"speaker":"Unknown","startTime":996.12,"endTime":999.57,"body":"Yeah, and I'm wondering like,"},{"speaker":"Unknown","startTime":996.12,"endTime":999.57,"body":"what, what kind of pricing"},{"speaker":"Unknown","startTime":999.57,"endTime":1002.93,"body":"structure structures do you"},{"speaker":"Unknown","startTime":999.57,"endTime":1002.93,"body":"typically work with? Like, do"},{"speaker":"Unknown","startTime":1002.93,"endTime":1006.95,"body":"you do retainers or you do"},{"speaker":"Unknown","startTime":1002.93,"endTime":1006.95,"body":"mostly like, you know, a package"},{"speaker":"Unknown","startTime":1006.95,"endTime":1010.4,"body":"deal? Like what how typically,"},{"speaker":"Unknown","startTime":1006.95,"endTime":1010.4,"body":"do you structure it? Yeah, I"},{"speaker":"Unknown","startTime":1010.4,"endTime":1014.09,"body":"actually do two different"},{"speaker":"Unknown","startTime":1010.4,"endTime":1014.09,"body":"things. And that's actually"},{"speaker":"Unknown","startTime":1014.12,"endTime":1016.94,"body":"another one of my points how to"},{"speaker":"Unknown","startTime":1014.12,"endTime":1016.94,"body":"scale the fastest and most"},{"speaker":"Unknown","startTime":1016.94,"endTime":1022.97,"body":"sustainably is retainers. And,"},{"speaker":"Unknown","startTime":1016.94,"endTime":1022.97,"body":"for people who don't know, a"},{"speaker":"Unknown","startTime":1022.97,"endTime":1026.84,"body":"retainer is where a company pays"},{"speaker":"Unknown","startTime":1022.97,"endTime":1026.84,"body":"you a set amount of money for a"},{"speaker":"Unknown","startTime":1026.84,"endTime":1030.41,"body":"month, and you do certain"},{"speaker":"Unknown","startTime":1026.84,"endTime":1030.41,"body":"things, it could be a certain"},{"speaker":"Unknown","startTime":1030.41,"endTime":1032.81,"body":"number of hours, a certain"},{"speaker":"Unknown","startTime":1030.41,"endTime":1032.81,"body":"number of deliverables, but it's"},{"speaker":"Unknown","startTime":1032.81,"endTime":1037.31,"body":"a recurring arrangement. And"},{"speaker":"Unknown","startTime":1032.81,"endTime":1037.31,"body":"when I started, I was doing"},{"speaker":"Unknown","startTime":1037.31,"endTime":1040.64,"body":"three month retainers, which I"},{"speaker":"Unknown","startTime":1037.31,"endTime":1040.64,"body":"quickly realized, were not the"},{"speaker":"Unknown","startTime":1040.64,"endTime":1042.74,"body":"most beneficial, because month"},{"speaker":"Unknown","startTime":1040.64,"endTime":1042.74,"body":"one, you're kind of onboarding"},{"speaker":"Unknown","startTime":1042.74,"endTime":1044.6,"body":"the client learning each other"},{"speaker":"Unknown","startTime":1042.74,"endTime":1044.6,"body":"and wearing the work month two,"},{"speaker":"Unknown","startTime":1044.6,"endTime":1046.73,"body":"you're like, ooh, sitting"},{"speaker":"Unknown","startTime":1044.6,"endTime":1046.73,"body":"pretty. And then by Month three,"},{"speaker":"Unknown","startTime":1046.73,"endTime":1049.34,"body":"you're like sweating and going,"},{"speaker":"Unknown","startTime":1046.73,"endTime":1049.34,"body":"are they going to renew? So I"},{"speaker":"Unknown","startTime":1049.34,"endTime":1052.79,"body":"opted to six month retainers and"},{"speaker":"Unknown","startTime":1049.34,"endTime":1052.79,"body":"year long retainers with, of"},{"speaker":"Unknown","startTime":1052.79,"endTime":1055.73,"body":"course, a 30 day out for either"},{"speaker":"Unknown","startTime":1052.79,"endTime":1055.73,"body":"party and the contract. So it's"},{"speaker":"Unknown","startTime":1055.73,"endTime":1056.96,"body":"really like a no risk"},{"speaker":"Unknown","startTime":1058.52,"endTime":1062.69,"body":"situation for them. And so for"},{"speaker":"Unknown","startTime":1058.52,"endTime":1062.69,"body":"the past two to three years,"},{"speaker":"Unknown","startTime":1062.96,"endTime":1067.28,"body":"I've had five to six retainer a"},{"speaker":"Unknown","startTime":1062.96,"endTime":1067.28,"body":"month, the retainer, for me"},{"speaker":"Unknown","startTime":1067.31,"endTime":1070.76,"body":"usually ranges from like 2000 to"},{"speaker":"Unknown","startTime":1067.31,"endTime":1070.76,"body":"5000 a month, depending."},{"speaker":"Unknown","startTime":1072.29,"endTime":1075.29,"body":"You know, for people who haven't"},{"speaker":"Unknown","startTime":1072.29,"endTime":1075.29,"body":"done this, companies are really"},{"speaker":"Unknown","startTime":1075.29,"endTime":1077.96,"body":"willing and excited to talk"},{"speaker":"Unknown","startTime":1075.29,"endTime":1077.96,"body":"about retainers, because they're"},{"speaker":"Unknown","startTime":1077.96,"endTime":1080.81,"body":"not paying your benefits."},{"speaker":"Unknown","startTime":1077.96,"endTime":1080.81,"body":"They're not giving you an"},{"speaker":"Unknown","startTime":1080.81,"endTime":1084.74,"body":"office, you know, you're paying"},{"speaker":"Unknown","startTime":1080.81,"endTime":1084.74,"body":"your own taxes. And so for the"},{"speaker":"Unknown","startTime":1084.74,"endTime":1088.22,"body":"price of what might be a super"},{"speaker":"Unknown","startTime":1084.74,"endTime":1088.22,"body":"entry level employee, they're"},{"speaker":"Unknown","startTime":1088.22,"endTime":1092.72,"body":"getting someone who has a"},{"speaker":"Unknown","startTime":1088.22,"endTime":1092.72,"body":"1015 20 years of experience, and"},{"speaker":"Unknown","startTime":1092.72,"endTime":1094.82,"body":"they're also not training you,"},{"speaker":"Unknown","startTime":1092.72,"endTime":1094.82,"body":"you know, you're usually ready"},{"speaker":"Unknown","startTime":1094.82,"endTime":1098.87,"body":"to hit the ground running. So I"},{"speaker":"Unknown","startTime":1094.82,"endTime":1098.87,"body":"found that retainers work really"},{"speaker":"Unknown","startTime":1098.87,"endTime":1102.38,"body":"well. What I usually do is I get"},{"speaker":"Unknown","startTime":1098.87,"endTime":1102.38,"body":"on the phone with a client, and"},{"speaker":"Unknown","startTime":1102.38,"endTime":1105.44,"body":"they're like, Hey, this is what"},{"speaker":"Unknown","startTime":1102.38,"endTime":1105.44,"body":"I'm looking to do. And I asked"},{"speaker":"Unknown","startTime":1105.44,"endTime":1108.65,"body":"them what their their budget is."},{"speaker":"Unknown","startTime":1105.44,"endTime":1108.65,"body":"And generally, I'll give them a"},{"speaker":"Unknown","startTime":1108.65,"endTime":1113.39,"body":"better price than if it was"},{"speaker":"Unknown","startTime":1108.65,"endTime":1113.39,"body":"just, you know, one project and"},{"speaker":"Unknown","startTime":1113.42,"endTime":1116.84,"body":"that sweet spot of that two to"},{"speaker":"Unknown","startTime":1113.42,"endTime":1116.84,"body":"$5,000. I feel like it's easy"},{"speaker":"Unknown","startTime":1116.84,"endTime":1121.31,"body":"for them to pay. And they're"},{"speaker":"Unknown","startTime":1116.84,"endTime":1121.31,"body":"usually willing to sign on"},{"speaker":"Unknown","startTime":1121.31,"endTime":1125.48,"body":"pretty quickly. I do one off"},{"speaker":"Unknown","startTime":1121.31,"endTime":1125.48,"body":"projects as well, you know,"},{"speaker":"Unknown","startTime":1125.48,"endTime":1128.36,"body":"where somebody might say, I need"},{"speaker":"Unknown","startTime":1125.48,"endTime":1128.36,"body":"a website rewrite. And I need"},{"speaker":"Unknown","startTime":1128.36,"endTime":1132.11,"body":"to, you know, to email"},{"speaker":"Unknown","startTime":1128.36,"endTime":1132.11,"body":"sequences, and I need a brand"},{"speaker":"Unknown","startTime":1132.11,"endTime":1135.89,"body":"voice guide. But I typically"},{"speaker":"Unknown","startTime":1132.11,"endTime":1135.89,"body":"also will start about 5k for"},{"speaker":"Unknown","startTime":1135.89,"endTime":1139.43,"body":"projects like that, because I do"},{"speaker":"Unknown","startTime":1135.89,"endTime":1139.43,"body":"a very deep, you know, research"},{"speaker":"Unknown","startTime":1139.43,"endTime":1143.6,"body":"and upfront kind of messaging,"},{"speaker":"Unknown","startTime":1139.43,"endTime":1143.6,"body":"deep dive and I explain all that"},{"speaker":"Unknown","startTime":1143.6,"endTime":1146.93,"body":"to them, too. I say, here's how"},{"speaker":"Unknown","startTime":1143.6,"endTime":1146.93,"body":"I work. Here's the whole process"},{"speaker":"Unknown","startTime":1146.93,"endTime":1150.47,"body":"that I go through. I'm not just"},{"speaker":"Unknown","startTime":1146.93,"endTime":1150.47,"body":"another writer, this is how it"},{"speaker":"Unknown","startTime":1150.47,"endTime":1154.58,"body":"works. I'm not just you know,"},{"speaker":"Unknown","startTime":1150.47,"endTime":1154.58,"body":"pulling messages on the air, I'm"},{"speaker":"Unknown","startTime":1154.58,"endTime":1156.44,"body":"talking to your clients and"},{"speaker":"Unknown","startTime":1154.58,"endTime":1156.44,"body":"doing all this stuff. And when I"},{"speaker":"Unknown","startTime":1156.44,"endTime":1159.65,"body":"kind of explained to them the"},{"speaker":"Unknown","startTime":1156.44,"endTime":1159.65,"body":"whole package deal about my"},{"speaker":"Unknown","startTime":1159.65,"endTime":1162.44,"body":"whole process and everything"},{"speaker":"Unknown","startTime":1159.65,"endTime":1162.44,"body":"like that, they're usually"},{"speaker":"Unknown","startTime":1162.44,"endTime":1165.56,"body":"willing to sign on. One other"},{"speaker":"Unknown","startTime":1162.44,"endTime":1165.56,"body":"thing I wanted to mention"},{"speaker":"Unknown","startTime":1166.61,"endTime":1170.54,"body":"with this, when I started, I"},{"speaker":"Unknown","startTime":1166.61,"endTime":1170.54,"body":"didn't have a ton of confidence,"},{"speaker":"Unknown","startTime":1170.54,"endTime":1174.02,"body":"right? So at one point in time,"},{"speaker":"Unknown","startTime":1170.54,"endTime":1174.02,"body":"everybody was asking me for test"},{"speaker":"Unknown","startTime":1174.02,"endTime":1177.83,"body":"projects, which for someone with"},{"speaker":"Unknown","startTime":1174.02,"endTime":1177.83,"body":"20 years of experience and a"},{"speaker":"Unknown","startTime":1177.83,"endTime":1180.77,"body":"huge portfolio, I shouldn't be"},{"speaker":"Unknown","startTime":1177.83,"endTime":1180.77,"body":"doing that. But I was doing"},{"speaker":"Unknown","startTime":1180.77,"endTime":1183.38,"body":"that. And I was getting into you"},{"speaker":"Unknown","startTime":1180.77,"endTime":1183.38,"body":"know, all of these different"},{"speaker":"Unknown","startTime":1183.38,"endTime":1186.56,"body":"companies and it was a huge"},{"speaker":"Unknown","startTime":1183.38,"endTime":1186.56,"body":"waste of time for me. And that"},{"speaker":"Unknown","startTime":1186.56,"endTime":1189.32,"body":"was another thing where if"},{"speaker":"Unknown","startTime":1186.56,"endTime":1189.32,"body":"somebody is like, Hey, do you"},{"speaker":"Unknown","startTime":1189.32,"endTime":1192.83,"body":"work hourly? I'm like, No. Do"},{"speaker":"Unknown","startTime":1189.32,"endTime":1192.83,"body":"you do test projects? No,"},{"speaker":"Unknown","startTime":1192.83,"endTime":1194.9,"body":"because you can look at my"},{"speaker":"Unknown","startTime":1192.83,"endTime":1194.9,"body":"website. You can look at any"},{"speaker":"Unknown","startTime":1194.9,"endTime":1197.9,"body":"number of samples you can like"},{"speaker":"Unknown","startTime":1194.9,"endTime":1197.9,"body":"testimonials and I think that's"},{"speaker":"Unknown","startTime":1197.9,"endTime":1199.97,"body":"again, like you'll go to a"},{"speaker":"Unknown","startTime":1197.9,"endTime":1199.97,"body":"doctor's it will come"},{"speaker":"Unknown","startTime":1200.0,"endTime":1202.34,"body":"You do a test project, you don't"},{"speaker":"Unknown","startTime":1200.0,"endTime":1202.34,"body":"call a plumber and say, Can you"},{"speaker":"Unknown","startTime":1202.34,"endTime":1206.72,"body":"do a test? So I think that's the"},{"speaker":"Unknown","startTime":1202.34,"endTime":1206.72,"body":"other thing as well, that when"},{"speaker":"Unknown","startTime":1206.72,"endTime":1209.81,"body":"you show up as the expert"},{"speaker":"Unknown","startTime":1206.72,"endTime":1209.81,"body":"prescribing what they need, you"},{"speaker":"Unknown","startTime":1209.81,"endTime":1212.57,"body":"know, here's my whole process."},{"speaker":"Unknown","startTime":1209.81,"endTime":1212.57,"body":"No, I don't do test projects,"},{"speaker":"Unknown","startTime":1212.57,"endTime":1214.88,"body":"it's easier to ask for a"},{"speaker":"Unknown","startTime":1212.57,"endTime":1214.88,"body":"retainer, and they'll pay you up"},{"speaker":"Unknown","startTime":1214.88,"endTime":1220.1,"body":"front. But the retainers are the"},{"speaker":"Unknown","startTime":1214.88,"endTime":1220.1,"body":"quickest way to get that set"},{"speaker":"Unknown","startTime":1220.1,"endTime":1222.89,"body":"income. So you're not sweating"},{"speaker":"Unknown","startTime":1220.1,"endTime":1222.89,"body":"every month, like, oh, I need a"},{"speaker":"Unknown","startTime":1222.89,"endTime":1226.52,"body":"new project every single month."},{"speaker":"Unknown","startTime":1222.89,"endTime":1226.52,"body":"So I really just the base of my"},{"speaker":"Unknown","startTime":1226.52,"endTime":1230.06,"body":"business is retainers. And then"},{"speaker":"Unknown","startTime":1226.52,"endTime":1230.06,"body":"I do want off projects as they"},{"speaker":"Unknown","startTime":1230.06,"endTime":1232.97,"body":"come in. And as I want to do"},{"speaker":"Unknown","startTime":1230.06,"endTime":1232.97,"body":"something, which is an extra"},{"speaker":"Unknown","startTime":1232.97,"endTime":1233.42,"body":"income."},{"speaker":"Unknown","startTime":1235.31,"endTime":1238.13,"body":"Okay, yeah, that makes total"},{"speaker":"Unknown","startTime":1235.31,"endTime":1238.13,"body":"sense. You're speaking my"},{"speaker":"Unknown","startTime":1238.13,"endTime":1242.57,"body":"language sister. And so and"},{"speaker":"Unknown","startTime":1238.13,"endTime":1242.57,"body":"where do you find your clients?"},{"speaker":"Unknown","startTime":1242.6,"endTime":1247.58,"body":"Like, how do you build up your"},{"speaker":"Unknown","startTime":1242.6,"endTime":1247.58,"body":"pipeline? Yeah, so people talk"},{"speaker":"Unknown","startTime":1247.58,"endTime":1251.69,"body":"about niching. And specializing."},{"speaker":"Unknown","startTime":1247.58,"endTime":1251.69,"body":"So I did have the dej, which is"},{"speaker":"Unknown","startTime":1251.69,"endTime":1255.2,"body":"decorated apparel, so any"},{"speaker":"Unknown","startTime":1251.69,"endTime":1255.2,"body":"apparel that people put logos on"},{"speaker":"Unknown","startTime":1255.23,"endTime":1258.08,"body":"embroidery screen printing, so"},{"speaker":"Unknown","startTime":1255.23,"endTime":1258.08,"body":"that was the the market that I"},{"speaker":"Unknown","startTime":1258.08,"endTime":1260.27,"body":"was at, and so I did deep"},{"speaker":"Unknown","startTime":1258.08,"endTime":1260.27,"body":"knowledge in there, which I"},{"speaker":"Unknown","startTime":1260.27,"endTime":1264.08,"body":"think, you know, if you do have"},{"speaker":"Unknown","startTime":1260.27,"endTime":1264.08,"body":"a niche, right, and you have a"},{"speaker":"Unknown","startTime":1264.08,"endTime":1267.29,"body":"special product knowledge, or"},{"speaker":"Unknown","startTime":1264.08,"endTime":1267.29,"body":"you have a career in an"},{"speaker":"Unknown","startTime":1267.29,"endTime":1269.78,"body":"industry, like construction, or"},{"speaker":"Unknown","startTime":1267.29,"endTime":1269.78,"body":"you know, real estate or"},{"speaker":"Unknown","startTime":1269.78,"endTime":1272.24,"body":"whatever, and you have that"},{"speaker":"Unknown","startTime":1269.78,"endTime":1272.24,"body":"knowledge, you're also a writer,"},{"speaker":"Unknown","startTime":1272.24,"endTime":1275.45,"body":"that is a good place to start,"},{"speaker":"Unknown","startTime":1272.24,"endTime":1275.45,"body":"because it's hard to find good"},{"speaker":"Unknown","startTime":1275.45,"endTime":1278.75,"body":"writers who also are subject"},{"speaker":"Unknown","startTime":1275.45,"endTime":1278.75,"body":"matter experts. So that's one,"},{"speaker":"Unknown","startTime":1278.78,"endTime":1282.35,"body":"one thing I'm gonna get my"},{"speaker":"Unknown","startTime":1278.78,"endTime":1282.35,"body":"pitching thing is I gotta just"},{"speaker":"Unknown","startTime":1282.35,"endTime":1285.26,"body":"want to say this, and then"},{"speaker":"Unknown","startTime":1282.35,"endTime":1285.26,"body":"specializing, some people will"},{"speaker":"Unknown","startTime":1285.26,"endTime":1288.62,"body":"say, Well, I just do blogs, I"},{"speaker":"Unknown","startTime":1285.26,"endTime":1288.62,"body":"kind of do everything because I"},{"speaker":"Unknown","startTime":1288.62,"endTime":1291.44,"body":"have such a varied, but you"},{"speaker":"Unknown","startTime":1288.62,"endTime":1291.44,"body":"know, some people might say, I"},{"speaker":"Unknown","startTime":1291.44,"endTime":1297.08,"body":"just write websites, or real"},{"speaker":"Unknown","startTime":1291.44,"endTime":1297.08,"body":"estate agents, I just write, you"},{"speaker":"Unknown","startTime":1297.08,"endTime":1299.96,"body":"know, sales pages for online"},{"speaker":"Unknown","startTime":1297.08,"endTime":1299.96,"body":"coaches. So like, that's one"},{"speaker":"Unknown","startTime":1299.96,"endTime":1302.57,"body":"place to sort of, like, if you"},{"speaker":"Unknown","startTime":1299.96,"endTime":1302.57,"body":"niche and you specialize, you do"},{"speaker":"Unknown","startTime":1302.57,"endTime":1305.51,"body":"both, you can kind of become an"},{"speaker":"Unknown","startTime":1302.57,"endTime":1305.51,"body":"expert in that area. And then"},{"speaker":"Unknown","startTime":1305.51,"endTime":1311.84,"body":"you become a name. But when I"},{"speaker":"Unknown","startTime":1305.51,"endTime":1311.84,"body":"started, I cold pitched, I use"},{"speaker":"Unknown","startTime":1311.84,"endTime":1315.5,"body":"LinkedIn. And I would just email"},{"speaker":"Unknown","startTime":1311.84,"endTime":1315.5,"body":"people. And I found that, you"},{"speaker":"Unknown","startTime":1315.5,"endTime":1317.87,"body":"know, it's a numbers game. Like"},{"speaker":"Unknown","startTime":1315.5,"endTime":1317.87,"body":"sometimes I could send two"},{"speaker":"Unknown","startTime":1317.87,"endTime":1320.69,"body":"emails, and within 15 minutes,"},{"speaker":"Unknown","startTime":1317.87,"endTime":1320.69,"body":"they're both like, I want to"},{"speaker":"Unknown","startTime":1320.69,"endTime":1323.18,"body":"talk to you. Other times, I"},{"speaker":"Unknown","startTime":1320.69,"endTime":1323.18,"body":"might send 40 emails when"},{"speaker":"Unknown","startTime":1323.18,"endTime":1327.14,"body":"there's no response. But to me,"},{"speaker":"Unknown","startTime":1323.18,"endTime":1327.14,"body":"I don't want to be in Upwork. I"},{"speaker":"Unknown","startTime":1327.14,"endTime":1329.03,"body":"don't want to be on Fiverr. I"},{"speaker":"Unknown","startTime":1327.14,"endTime":1329.03,"body":"don't want to be applying for"},{"speaker":"Unknown","startTime":1329.03,"endTime":1332.54,"body":"jobs. I don't even want that"},{"speaker":"Unknown","startTime":1329.03,"endTime":1332.54,"body":"vibe, right? So I'm showing up"},{"speaker":"Unknown","startTime":1332.54,"endTime":1336.2,"body":"saying, Hey, your company is"},{"speaker":"Unknown","startTime":1332.54,"endTime":1336.2,"body":"interesting to me. Here's"},{"speaker":"Unknown","startTime":1336.2,"endTime":1338.78,"body":"something maybe I can offer for"},{"speaker":"Unknown","startTime":1336.2,"endTime":1338.78,"body":"you. And if they liked the"},{"speaker":"Unknown","startTime":1338.78,"endTime":1341.03,"body":"pitch, because a lot of times"},{"speaker":"Unknown","startTime":1338.78,"endTime":1341.03,"body":"people would say I get hundreds"},{"speaker":"Unknown","startTime":1341.03,"endTime":1343.16,"body":"of pitches, and you're Zeeland"},{"speaker":"Unknown","startTime":1341.03,"endTime":1343.16,"body":"when I responded to because I"},{"speaker":"Unknown","startTime":1343.19,"endTime":1346.16,"body":"like said something to me. I've"},{"speaker":"Unknown","startTime":1343.19,"endTime":1346.16,"body":"already given them the test."},{"speaker":"Unknown","startTime":1346.19,"endTime":1349.88,"body":"I've already shown them what my"},{"speaker":"Unknown","startTime":1346.19,"endTime":1349.88,"body":"writing can do if it gets them"},{"speaker":"Unknown","startTime":1349.88,"endTime":1352.85,"body":"to call me or to respond to me."},{"speaker":"Unknown","startTime":1349.88,"endTime":1352.85,"body":"I've already shown them how it"},{"speaker":"Unknown","startTime":1352.85,"endTime":1358.58,"body":"works. And I'm the one. The one"},{"speaker":"Unknown","startTime":1352.85,"endTime":1358.58,"body":"thing that I would stumble over"},{"speaker":"Unknown","startTime":1358.58,"endTime":1361.82,"body":"when I first started was like, I"},{"speaker":"Unknown","startTime":1358.58,"endTime":1361.82,"body":"need to mind read and you look"},{"speaker":"Unknown","startTime":1361.82,"endTime":1364.88,"body":"at this website and know what"},{"speaker":"Unknown","startTime":1361.82,"endTime":1364.88,"body":"they need. No, you really don't"},{"speaker":"Unknown","startTime":1364.91,"endTime":1368.21,"body":"you can propose something. What"},{"speaker":"Unknown","startTime":1364.91,"endTime":1368.21,"body":"if your pitch is really good,"},{"speaker":"Unknown","startTime":1368.21,"endTime":1372.08,"body":"and I like well, this person is"},{"speaker":"Unknown","startTime":1368.21,"endTime":1372.08,"body":"proposing locks, but I really"},{"speaker":"Unknown","startTime":1372.08,"endTime":1375.17,"body":"need someone to do email"},{"speaker":"Unknown","startTime":1372.08,"endTime":1375.17,"body":"copywriting, they're still going"},{"speaker":"Unknown","startTime":1375.17,"endTime":1377.36,"body":"to email you, they're still"},{"speaker":"Unknown","startTime":1375.17,"endTime":1377.36,"body":"going to respond if they like"},{"speaker":"Unknown","startTime":1377.36,"endTime":1380.15,"body":"your pitch. And it's timely,"},{"speaker":"Unknown","startTime":1377.36,"endTime":1380.15,"body":"there's something about the vibe"},{"speaker":"Unknown","startTime":1380.15,"endTime":1382.13,"body":"that they like they will respond"},{"speaker":"Unknown","startTime":1380.15,"endTime":1382.13,"body":"to, you know, the mind read"},{"speaker":"Unknown","startTime":1382.13,"endTime":1383.27,"body":"exactly what they need."},{"speaker":"Unknown","startTime":1384.44,"endTime":1388.28,"body":"But I but I use LinkedIn,"},{"speaker":"Unknown","startTime":1384.44,"endTime":1388.28,"body":"LinkedIn is very powerful for"},{"speaker":"Unknown","startTime":1388.28,"endTime":1391.04,"body":"connecting with people one on"},{"speaker":"Unknown","startTime":1388.28,"endTime":1391.04,"body":"one, and then also sending cold"},{"speaker":"Unknown","startTime":1391.04,"endTime":1395.0,"body":"emails. I mean, it does require"},{"speaker":"Unknown","startTime":1391.04,"endTime":1395.0,"body":"some dedication, but I found"},{"speaker":"Unknown","startTime":1395.0,"endTime":1398.45,"body":"that by year, three, four, or"},{"speaker":"Unknown","startTime":1395.0,"endTime":1398.45,"body":"five, and especially now with"},{"speaker":"Unknown","startTime":1398.45,"endTime":1402.89,"body":"five, I get referrals all the"},{"speaker":"Unknown","startTime":1398.45,"endTime":1402.89,"body":"time, people find me they find"},{"speaker":"Unknown","startTime":1402.89,"endTime":1406.28,"body":"my website, and I don't really"},{"speaker":"Unknown","startTime":1402.89,"endTime":1406.28,"body":"do any, I haven't done any"},{"speaker":"Unknown","startTime":1406.28,"endTime":1407.9,"body":"patient in like a year at this"},{"speaker":"Unknown","startTime":1406.28,"endTime":1407.9,"body":"point."},{"speaker":"Unknown","startTime":1409.04,"endTime":1412.01,"body":"So I feel like it's a"},{"speaker":"Unknown","startTime":1409.04,"endTime":1412.01,"body":"compounding effect, you know"},{"speaker":"Unknown","startTime":1412.01,"endTime":1415.04,"body":"that that a certain point, you"},{"speaker":"Unknown","startTime":1412.01,"endTime":1415.04,"body":"don't necessarily have to do it"},{"speaker":"Unknown","startTime":1415.16,"endTime":1419.75,"body":"as accurately but you know, if"},{"speaker":"Unknown","startTime":1415.16,"endTime":1419.75,"body":"I'm looking for clients, I do"},{"speaker":"Unknown","startTime":1419.75,"endTime":1422.21,"body":"then go back to that, you know,"},{"speaker":"Unknown","startTime":1419.75,"endTime":1422.21,"body":"the emails, the LinkedIn, and I"},{"speaker":"Unknown","startTime":1422.27,"endTime":1424.19,"body":"generally can find people very"},{"speaker":"Unknown","startTime":1422.27,"endTime":1424.19,"body":"quickly."},{"speaker":"Unknown","startTime":1426.56,"endTime":1429.14,"body":"Yeah, LinkedIn can really be a"},{"speaker":"Unknown","startTime":1426.56,"endTime":1429.14,"body":"treasure trove and and it's"},{"speaker":"Unknown","startTime":1429.14,"endTime":1432.62,"body":"great too, because you can learn"},{"speaker":"Unknown","startTime":1429.14,"endTime":1432.62,"body":"more about the person so you can"},{"speaker":"Unknown","startTime":1432.62,"endTime":1436.07,"body":"kind of really personalize your"},{"speaker":"Unknown","startTime":1432.62,"endTime":1436.07,"body":"outreach as well. So it comes"},{"speaker":"Unknown","startTime":1436.07,"endTime":1439.31,"body":"across as a conversation, right?"},{"speaker":"Unknown","startTime":1436.07,"endTime":1439.31,"body":"Rather than you just kind of"},{"speaker":"Unknown","startTime":1439.4,"endTime":1442.01,"body":"blasting your promotions. at"},{"speaker":"Unknown","startTime":1439.4,"endTime":1442.01,"body":"them. It's actually a"},{"speaker":"Unknown","startTime":1442.01,"endTime":1446.57,"body":"conversation with them. So yeah,"},{"speaker":"Unknown","startTime":1442.01,"endTime":1446.57,"body":"I agree people should take a"},{"speaker":"Unknown","startTime":1446.57,"endTime":1451.64,"body":"deeper look at LinkedIn. Is"},{"speaker":"Unknown","startTime":1446.57,"endTime":1451.64,"body":"there other tools or processes"},{"speaker":"Unknown","startTime":1451.64,"endTime":1454.73,"body":"that, you know, have changed"},{"speaker":"Unknown","startTime":1451.64,"endTime":1454.73,"body":"your business for the better"},{"speaker":"Unknown","startTime":1454.73,"endTime":1459.47,"body":"that you'd want to mention to"},{"speaker":"Unknown","startTime":1454.73,"endTime":1459.47,"body":"the audience? Um, I use Google"},{"speaker":"Unknown","startTime":1459.47,"endTime":1460.37,"body":"Calendar."},{"speaker":"Unknown","startTime":1461.87,"endTime":1465.56,"body":"And this is gonna sound like"},{"speaker":"Unknown","startTime":1461.87,"endTime":1465.56,"body":"sort of, you know, but have you"},{"speaker":"Unknown","startTime":1465.56,"endTime":1468.92,"body":"heard of people saying, like,"},{"speaker":"Unknown","startTime":1465.56,"endTime":1468.92,"body":"oh, I, I don't know I like Ben"},{"speaker":"Unknown","startTime":1468.92,"endTime":1472.19,"body":"time or I like quantum leap time"},{"speaker":"Unknown","startTime":1468.92,"endTime":1472.19,"body":"or something like I don't know,"},{"speaker":"Unknown","startTime":1472.19,"endTime":1474.83,"body":"I didn't see some coaches doing"},{"speaker":"Unknown","startTime":1472.19,"endTime":1474.83,"body":"that. But like, the thing is"},{"speaker":"Unknown","startTime":1475.25,"endTime":1479.72,"body":"about creative businesses and"},{"speaker":"Unknown","startTime":1475.25,"endTime":1479.72,"body":"time is that your work can"},{"speaker":"Unknown","startTime":1479.72,"endTime":1483.26,"body":"stretch to fill the time like if"},{"speaker":"Unknown","startTime":1479.72,"endTime":1483.26,"body":"I need to write in about page,"},{"speaker":"Unknown","startTime":1483.29,"endTime":1486.32,"body":"it could take me eight hours if"},{"speaker":"Unknown","startTime":1483.29,"endTime":1486.32,"body":"I'm not in the right headspace,"},{"speaker":"Unknown","startTime":1486.95,"endTime":1489.65,"body":"but it could also take me an"},{"speaker":"Unknown","startTime":1486.95,"endTime":1489.65,"body":"hour, right. And so one of the"},{"speaker":"Unknown","startTime":1489.65,"endTime":1493.79,"body":"biggest challenges with having"},{"speaker":"Unknown","startTime":1489.65,"endTime":1493.79,"body":"six retainers and extra projects"},{"speaker":"Unknown","startTime":1493.79,"endTime":1499.97,"body":"was figuring out time. So I hire"},{"speaker":"Unknown","startTime":1493.79,"endTime":1499.97,"body":"a business manager and she does"},{"speaker":"Unknown","startTime":1500.0,"endTime":1503.21,"body":"As all things with my calendar,"},{"speaker":"Unknown","startTime":1500.0,"endTime":1503.21,"body":"she creates my calendar, she"},{"speaker":"Unknown","startTime":1503.21,"endTime":1506.03,"body":"puts everything in there. But"},{"speaker":"Unknown","startTime":1503.21,"endTime":1506.03,"body":"we're always talking about how"},{"speaker":"Unknown","startTime":1506.03,"endTime":1510.77,"body":"to use time. We have tried,"},{"speaker":"Unknown","startTime":1506.03,"endTime":1510.77,"body":"like, do we do one client a day?"},{"speaker":"Unknown","startTime":1510.92,"endTime":1516.44,"body":"Do we put two clients in a day?"},{"speaker":"Unknown","startTime":1510.92,"endTime":1516.44,"body":"Do we, you know, we've broken"},{"speaker":"Unknown","startTime":1516.44,"endTime":1520.04,"body":"down the processes. So like, for"},{"speaker":"Unknown","startTime":1516.44,"endTime":1520.04,"body":"example, say I have eight"},{"speaker":"Unknown","startTime":1520.04,"endTime":1523.79,"body":"articles that I need to write"},{"speaker":"Unknown","startTime":1520.04,"endTime":1523.79,"body":"for December. So when November,"},{"speaker":"Unknown","startTime":1523.82,"endTime":1526.4,"body":"she's already blocked off time"},{"speaker":"Unknown","startTime":1523.82,"endTime":1526.4,"body":"where it's like, start"},{"speaker":"Unknown","startTime":1526.4,"endTime":1530.33,"body":"researching, you know, ask your"},{"speaker":"Unknown","startTime":1526.4,"endTime":1530.33,"body":"research assistant to start"},{"speaker":"Unknown","startTime":1530.33,"endTime":1533.72,"body":"reaching out to sources start"},{"speaker":"Unknown","startTime":1530.33,"endTime":1533.72,"body":"putting things and we calendar"},{"speaker":"Unknown","startTime":1533.72,"endTime":1537.86,"body":"it out. And we play with time,"},{"speaker":"Unknown","startTime":1533.72,"endTime":1537.86,"body":"we say like, how can we get the"},{"speaker":"Unknown","startTime":1537.86,"endTime":1542.45,"body":"most? How can we get the most"},{"speaker":"Unknown","startTime":1537.86,"endTime":1542.45,"body":"done at least amount of time."},{"speaker":"Unknown","startTime":1542.72,"endTime":1546.08,"body":"And then four times this year, I"},{"speaker":"Unknown","startTime":1542.72,"endTime":1546.08,"body":"think I was able to get all my"},{"speaker":"Unknown","startTime":1546.08,"endTime":1549.29,"body":"month's work done in two weeks."},{"speaker":"Unknown","startTime":1546.08,"endTime":1549.29,"body":"So I literally had no work for"},{"speaker":"Unknown","startTime":1549.29,"endTime":1553.94,"body":"two months, or sorry, for two"},{"speaker":"Unknown","startTime":1549.29,"endTime":1553.94,"body":"weeks out of the month. And so I"},{"speaker":"Unknown","startTime":1553.94,"endTime":1557.03,"body":"think for me, you got to think"},{"speaker":"Unknown","startTime":1553.94,"endTime":1557.03,"body":"to yourself, they're not paying"},{"speaker":"Unknown","startTime":1557.03,"endTime":1559.55,"body":"you for your blood, sweat and"},{"speaker":"Unknown","startTime":1557.03,"endTime":1559.55,"body":"tears, who cares how many hours"},{"speaker":"Unknown","startTime":1559.55,"endTime":1561.77,"body":"it took you nobody cares? If"},{"speaker":"Unknown","startTime":1559.55,"endTime":1561.77,"body":"you're under a table crying at"},{"speaker":"Unknown","startTime":1561.77,"endTime":1564.38,"body":"three in the morning, nobody"},{"speaker":"Unknown","startTime":1561.77,"endTime":1564.38,"body":"cares. They just want the the"},{"speaker":"Unknown","startTime":1564.38,"endTime":1565.61,"body":"you know, they just want"},{"speaker":"Unknown","startTime":1566.63,"endTime":1570.8,"body":"the result. So how can you make"},{"speaker":"Unknown","startTime":1566.63,"endTime":1570.8,"body":"the most money in the least time"},{"speaker":"Unknown","startTime":1570.83,"endTime":1574.46,"body":"with giving them the most value?"},{"speaker":"Unknown","startTime":1570.83,"endTime":1574.46,"body":"And I think, you know, playing"},{"speaker":"Unknown","startTime":1574.46,"endTime":1577.97,"body":"with that and understanding that"},{"speaker":"Unknown","startTime":1574.46,"endTime":1577.97,"body":"as a creative. It's going to"},{"speaker":"Unknown","startTime":1577.97,"endTime":1580.64,"body":"change over time. And you have"},{"speaker":"Unknown","startTime":1577.97,"endTime":1580.64,"body":"to be flexible with it. But I"},{"speaker":"Unknown","startTime":1580.64,"endTime":1584.69,"body":"think that's been the biggest"},{"speaker":"Unknown","startTime":1580.64,"endTime":1584.69,"body":"awareness for me of really using"},{"speaker":"Unknown","startTime":1584.69,"endTime":1587.45,"body":"the calendar and saying, how"},{"speaker":"Unknown","startTime":1584.69,"endTime":1587.45,"body":"many hours are you actually"},{"speaker":"Unknown","startTime":1587.45,"endTime":1590.27,"body":"working. And I think it makes"},{"speaker":"Unknown","startTime":1587.45,"endTime":1590.27,"body":"sense to kind of track your time"},{"speaker":"Unknown","startTime":1590.87,"endTime":1593.48,"body":"to really see if you're working"},{"speaker":"Unknown","startTime":1590.87,"endTime":1593.48,"body":"way too many hours, you might"},{"speaker":"Unknown","startTime":1593.48,"endTime":1598.13,"body":"need to make a change. Like I"},{"speaker":"Unknown","startTime":1593.48,"endTime":1598.13,"body":"said earlier, if you are doing"},{"speaker":"Unknown","startTime":1598.13,"endTime":1600.32,"body":"work that is taking way too"},{"speaker":"Unknown","startTime":1598.13,"endTime":1600.32,"body":"long, you may need to switch to"},{"speaker":"Unknown","startTime":1600.32,"endTime":1602.78,"body":"a different type of work that"},{"speaker":"Unknown","startTime":1600.32,"endTime":1602.78,"body":"takes you less time where you"},{"speaker":"Unknown","startTime":1602.78,"endTime":1605.21,"body":"can still make the same money."},{"speaker":"Unknown","startTime":1602.78,"endTime":1605.21,"body":"And I think that's kind of key"},{"speaker":"Unknown","startTime":1605.21,"endTime":1607.61,"body":"to look at. And measure."},{"speaker":"Unknown","startTime":1609.98,"endTime":1613.49,"body":"Yeah, I agree. Like time"},{"speaker":"Unknown","startTime":1609.98,"endTime":1613.49,"body":"blocking the calendar is huge."},{"speaker":"Unknown","startTime":1613.49,"endTime":1616.25,"body":"Like when I when you're not"},{"speaker":"Unknown","startTime":1613.49,"endTime":1616.25,"body":"doing that. I feel like you can"},{"speaker":"Unknown","startTime":1616.46,"endTime":1618.83,"body":"flounder a lot. And a lot of"},{"speaker":"Unknown","startTime":1616.46,"endTime":1618.83,"body":"things can fall through the"},{"speaker":"Unknown","startTime":1618.83,"endTime":1621.86,"body":"cracks too. You know, you could"},{"speaker":"Unknown","startTime":1618.83,"endTime":1621.86,"body":"have things that you forget to"},{"speaker":"Unknown","startTime":1621.86,"endTime":1625.31,"body":"do and you know, and then you're"},{"speaker":"Unknown","startTime":1621.86,"endTime":1625.31,"body":"tight to a dead deadline. You're"},{"speaker":"Unknown","startTime":1625.31,"endTime":1629.57,"body":"like, oh, no, that never made it"},{"speaker":"Unknown","startTime":1625.31,"endTime":1629.57,"body":"on my calendars. It didn't get"},{"speaker":"Unknown","startTime":1629.57,"endTime":1634.85,"body":"done. So yeah, I 100% agree with"},{"speaker":"Unknown","startTime":1629.57,"endTime":1634.85,"body":"that is there you're busy right"},{"speaker":"Unknown","startTime":1634.85,"endTime":1637.49,"body":"you have the five retainers,"},{"speaker":"Unknown","startTime":1634.85,"endTime":1637.49,"body":"you're growing this, you know"},{"speaker":"Unknown","startTime":1637.49,"endTime":1641.93,"body":"credible business? Are their"},{"speaker":"Unknown","startTime":1637.49,"endTime":1641.93,"body":"daily routines that kind of help"},{"speaker":"Unknown","startTime":1641.93,"endTime":1645.08,"body":"with your your business and"},{"speaker":"Unknown","startTime":1641.93,"endTime":1645.08,"body":"personal success at some people"},{"speaker":"Unknown","startTime":1645.08,"endTime":1648.26,"body":"work out meditate, journal, is"},{"speaker":"Unknown","startTime":1645.08,"endTime":1648.26,"body":"there anything that you kind of"},{"speaker":"Unknown","startTime":1648.26,"endTime":1652.13,"body":"throw in there? Yeah, I work out"},{"speaker":"Unknown","startTime":1648.26,"endTime":1652.13,"body":"every day. That's basically non"},{"speaker":"Unknown","startTime":1652.13,"endTime":1654.8,"body":"negotiable. There was one time"},{"speaker":"Unknown","startTime":1652.13,"endTime":1654.8,"body":"when I didn't and I realized I"},{"speaker":"Unknown","startTime":1654.8,"endTime":1657.62,"body":"was really because I'd be"},{"speaker":"Unknown","startTime":1654.8,"endTime":1657.62,"body":"sitting all day and it was like"},{"speaker":"Unknown","startTime":1657.65,"endTime":1661.67,"body":"being too cerebral. And I it"},{"speaker":"Unknown","startTime":1657.65,"endTime":1661.67,"body":"wasn't I needed balance. The"},{"speaker":"Unknown","startTime":1661.67,"endTime":1666.08,"body":"other thing that I do is"},{"speaker":"Unknown","startTime":1661.67,"endTime":1666.08,"body":"gratitude. Because I think you"},{"speaker":"Unknown","startTime":1666.08,"endTime":1669.38,"body":"know, sometimes when we like"},{"speaker":"Unknown","startTime":1666.08,"endTime":1669.38,"body":"what is what is the cute, like,"},{"speaker":"Unknown","startTime":1669.38,"endTime":1673.52,"body":"what is the place that you"},{"speaker":"Unknown","startTime":1669.38,"endTime":1673.52,"body":"started out. So I started for"},{"speaker":"Unknown","startTime":1673.52,"endTime":1675.8,"body":"freedom, it wasn't about the"},{"speaker":"Unknown","startTime":1673.52,"endTime":1675.8,"body":"money. When I started about"},{"speaker":"Unknown","startTime":1675.8,"endTime":1677.78,"body":"freedom, I have two kids, they"},{"speaker":"Unknown","startTime":1675.8,"endTime":1677.78,"body":"were seven and"},{"speaker":"Unknown","startTime":1679.52,"endTime":1683.51,"body":"four when I was seven and three"},{"speaker":"Unknown","startTime":1679.52,"endTime":1683.51,"body":"when I started. And part of my"},{"speaker":"Unknown","startTime":1683.51,"endTime":1687.08,"body":"goal was like I wanted to be"},{"speaker":"Unknown","startTime":1683.51,"endTime":1687.08,"body":"able to be there with them. And"},{"speaker":"Unknown","startTime":1687.08,"endTime":1690.5,"body":"so I think the gratitude and the"},{"speaker":"Unknown","startTime":1687.08,"endTime":1690.5,"body":"thing about what I'm what I've"},{"speaker":"Unknown","startTime":1690.5,"endTime":1693.23,"body":"been able to provide for them,"},{"speaker":"Unknown","startTime":1690.5,"endTime":1693.23,"body":"the lifestyle that I've been"},{"speaker":"Unknown","startTime":1693.23,"endTime":1695.57,"body":"able to create, you know, the"},{"speaker":"Unknown","startTime":1693.23,"endTime":1695.57,"body":"balance, I think, like coming"},{"speaker":"Unknown","startTime":1695.57,"endTime":1699.92,"body":"back to that place of gratitude"},{"speaker":"Unknown","startTime":1695.57,"endTime":1699.92,"body":"makes the hard part's easier, I"},{"speaker":"Unknown","startTime":1699.92,"endTime":1704.48,"body":"think visualization to is really"},{"speaker":"Unknown","startTime":1699.92,"endTime":1704.48,"body":"important. Like, where are you"},{"speaker":"Unknown","startTime":1704.48,"endTime":1707.39,"body":"want your business to be at?"},{"speaker":"Unknown","startTime":1704.48,"endTime":1707.39,"body":"It's like, in the beginning, I"},{"speaker":"Unknown","startTime":1707.39,"endTime":1710.81,"body":"would even like just go through"},{"speaker":"Unknown","startTime":1707.39,"endTime":1710.81,"body":"like, what do I want my workout"},{"speaker":"Unknown","startTime":1710.81,"endTime":1713.33,"body":"and feel like what do I want?"},{"speaker":"Unknown","startTime":1710.81,"endTime":1713.33,"body":"You know, like and I really"},{"speaker":"Unknown","startTime":1713.33,"endTime":1716.36,"body":"tried to visualize everything's,"},{"speaker":"Unknown","startTime":1713.33,"endTime":1716.36,"body":"you don't even know the how you"},{"speaker":"Unknown","startTime":1716.36,"endTime":1718.31,"body":"see it, you know, like, what do"},{"speaker":"Unknown","startTime":1716.36,"endTime":1718.31,"body":"I want the results being kind of"},{"speaker":"Unknown","startTime":1718.31,"endTime":1720.59,"body":"like the next steps will show up"},{"speaker":"Unknown","startTime":1718.31,"endTime":1720.59,"body":"for you."},{"speaker":"Unknown","startTime":1721.7,"endTime":1726.05,"body":"And I think I haven't done"},{"speaker":"Unknown","startTime":1721.7,"endTime":1726.05,"body":"visualization as much lately,"},{"speaker":"Unknown","startTime":1726.05,"endTime":1728.6,"body":"because I've been kind of in a"},{"speaker":"Unknown","startTime":1726.05,"endTime":1728.6,"body":"place where I've been feeling"},{"speaker":"Unknown","startTime":1728.6,"endTime":1732.95,"body":"good about things. But when I do"},{"speaker":"Unknown","startTime":1728.6,"endTime":1732.95,"body":"get to a point, I really just I"},{"speaker":"Unknown","startTime":1732.95,"endTime":1736.94,"body":"really visualize everything that"},{"speaker":"Unknown","startTime":1732.95,"endTime":1736.94,"body":"I can, because then it starts"},{"speaker":"Unknown","startTime":1736.94,"endTime":1740.33,"body":"bringing me into that as my"},{"speaker":"Unknown","startTime":1736.94,"endTime":1740.33,"body":"reality. And then I started kind"},{"speaker":"Unknown","startTime":1740.33,"endTime":1741.83,"body":"of acting as if"},{"speaker":"Unknown","startTime":1743.24,"endTime":1746.66,"body":"so I think I think right, when"},{"speaker":"Unknown","startTime":1743.24,"endTime":1746.66,"body":"you work at home, it's easy to"},{"speaker":"Unknown","startTime":1746.66,"endTime":1749.3,"body":"get an A ride and stuff like"},{"speaker":"Unknown","startTime":1746.66,"endTime":1749.3,"body":"that. So I think just for me,"},{"speaker":"Unknown","startTime":1749.3,"endTime":1752.12,"body":"the movement, the gratitude, you"},{"speaker":"Unknown","startTime":1749.3,"endTime":1752.12,"body":"know, even just like I don't"},{"speaker":"Unknown","startTime":1752.12,"endTime":1756.95,"body":"have a commute, um, and the"},{"speaker":"Unknown","startTime":1752.12,"endTime":1756.95,"body":"visualization of this is where I"},{"speaker":"Unknown","startTime":1756.95,"endTime":1762.95,"body":"want to be next month, you know,"},{"speaker":"Unknown","startTime":1756.95,"endTime":1762.95,"body":"even that two weeks, free in the"},{"speaker":"Unknown","startTime":1762.95,"endTime":1764.75,"body":"month, that was something I"},{"speaker":"Unknown","startTime":1762.95,"endTime":1764.75,"body":"started visualizing the"},{"speaker":"Unknown","startTime":1764.75,"endTime":1768.32,"body":"beginning of this year. And then"},{"speaker":"Unknown","startTime":1764.75,"endTime":1768.32,"body":"you know, I got to do it four"},{"speaker":"Unknown","startTime":1768.32,"endTime":1771.95,"body":"times, which is amazing. Because"},{"speaker":"Unknown","startTime":1768.32,"endTime":1771.95,"body":"during level of work that I"},{"speaker":"Unknown","startTime":1771.95,"endTime":1773.87,"body":"have, so volume of work."},{"speaker":"Unknown","startTime":1776.27,"endTime":1779.45,"body":"Yeah, and speaking of"},{"speaker":"Unknown","startTime":1776.27,"endTime":1779.45,"body":"visualization, like where, where"},{"speaker":"Unknown","startTime":1779.45,"endTime":1782.09,"body":"do you see your business, but"},{"speaker":"Unknown","startTime":1779.45,"endTime":1782.09,"body":"what are the goals? And what is"},{"speaker":"Unknown","startTime":1782.09,"endTime":1784.79,"body":"the vision for your business as"},{"speaker":"Unknown","startTime":1782.09,"endTime":1784.79,"body":"you continue? I mean, I keep"},{"speaker":"Unknown","startTime":1784.79,"endTime":1789.92,"body":"raising the monthly income goal"},{"speaker":"Unknown","startTime":1784.79,"endTime":1789.92,"body":"that I have. And it's it's kind"},{"speaker":"Unknown","startTime":1789.92,"endTime":1794.93,"body":"of coming up with ways that I"},{"speaker":"Unknown","startTime":1789.92,"endTime":1794.93,"body":"can do that. I mean, I, I do my"},{"speaker":"Unknown","startTime":1794.93,"endTime":1797.81,"body":"own writing because that's what"},{"speaker":"Unknown","startTime":1794.93,"endTime":1797.81,"body":"I'm selling. I'm selling my"},{"speaker":"Unknown","startTime":1797.81,"endTime":1799.97,"body":"creativity and my intellectual"},{"speaker":"Unknown","startTime":1797.81,"endTime":1799.97,"body":"property. I didn't want to"},{"speaker":"Unknown","startTime":1800.0,"endTime":1802.79,"body":"In an agency where I have other"},{"speaker":"Unknown","startTime":1800.0,"endTime":1802.79,"body":"people doing that, so it's like"},{"speaker":"Unknown","startTime":1802.79,"endTime":1807.98,"body":"I have a finite capacity. And so"},{"speaker":"Unknown","startTime":1802.79,"endTime":1807.98,"body":"I think that what I try to do is"},{"speaker":"Unknown","startTime":1807.98,"endTime":1810.23,"body":"I think about, like, what are"},{"speaker":"Unknown","startTime":1807.98,"endTime":1810.23,"body":"packages that people will pay"},{"speaker":"Unknown","startTime":1810.23,"endTime":1813.47,"body":"for, you know, how can I add"},{"speaker":"Unknown","startTime":1810.23,"endTime":1813.47,"body":"more value to something without"},{"speaker":"Unknown","startTime":1813.47,"endTime":1816.74,"body":"necessarily adding a ton more"},{"speaker":"Unknown","startTime":1813.47,"endTime":1816.74,"body":"work to myself so that I can,"},{"speaker":"Unknown","startTime":1816.77,"endTime":1819.83,"body":"you know, raise rates, and it's"},{"speaker":"Unknown","startTime":1816.77,"endTime":1819.83,"body":"just as I go to when I get more"},{"speaker":"Unknown","startTime":1819.83,"endTime":1822.68,"body":"experience and more"},{"speaker":"Unknown","startTime":1819.83,"endTime":1822.68,"body":"testimonials, and you know, more"},{"speaker":"Unknown","startTime":1822.68,"endTime":1825.65,"body":"referrals than I can keep doing"},{"speaker":"Unknown","startTime":1822.68,"endTime":1825.65,"body":"that. And so I think, for"},{"speaker":"Unknown","startTime":1825.65,"endTime":1829.73,"body":"myself, I'm in a good spot. Uh,"},{"speaker":"Unknown","startTime":1825.65,"endTime":1829.73,"body":"one thing that I was gonna"},{"speaker":"Unknown","startTime":1829.73,"endTime":1831.86,"body":"mention, if I did real quick,"},{"speaker":"Unknown","startTime":1833.12,"endTime":1835.34,"body":"a trap that a lot of"},{"speaker":"Unknown","startTime":1833.12,"endTime":1835.34,"body":"entrepreneurs, including myself"},{"speaker":"Unknown","startTime":1835.34,"endTime":1837.62,"body":"fall into is they think they"},{"speaker":"Unknown","startTime":1835.34,"endTime":1837.62,"body":"have to do all the things. And"},{"speaker":"Unknown","startTime":1837.62,"endTime":1839.9,"body":"they have to follow all the"},{"speaker":"Unknown","startTime":1837.62,"endTime":1839.9,"body":"gurus and all the leaders,"},{"speaker":"Unknown","startTime":1840.08,"endTime":1842.24,"body":"right, I had a coach at one"},{"speaker":"Unknown","startTime":1840.08,"endTime":1842.24,"body":"time, that's like, okay, Nicole,"},{"speaker":"Unknown","startTime":1842.24,"endTime":1844.91,"body":"you and Facebook group need to"},{"speaker":"Unknown","startTime":1842.24,"endTime":1844.91,"body":"email list, you need a course,"},{"speaker":"Unknown","startTime":1845.21,"endTime":1845.69,"body":"you need"},{"speaker":"Unknown","startTime":1846.89,"endTime":1850.46,"body":"lead magnets, you need an email"},{"speaker":"Unknown","startTime":1846.89,"endTime":1850.46,"body":"list, like, and I'm like my"},{"speaker":"Unknown","startTime":1850.46,"endTime":1852.74,"body":"head, you need to be on all the"},{"speaker":"Unknown","startTime":1850.46,"endTime":1852.74,"body":"podcast. 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And it"},{"speaker":"Unknown","startTime":1865.67,"endTime":1869.27,"body":"really, I came back to a place I"},{"speaker":"Unknown","startTime":1865.67,"endTime":1869.27,"body":"had to just like sit with it."},{"speaker":"Unknown","startTime":1869.27,"endTime":1871.82,"body":"And I said, here's the deal. The"},{"speaker":"Unknown","startTime":1869.27,"endTime":1871.82,"body":"goal, being entrepreneur isn't"},{"speaker":"Unknown","startTime":1871.82,"endTime":1874.58,"body":"easy, and everybody wants to do"},{"speaker":"Unknown","startTime":1871.82,"endTime":1874.58,"body":"it. But the way that you become"},{"speaker":"Unknown","startTime":1874.58,"endTime":1877.1,"body":"an entrepreneur is like going"},{"speaker":"Unknown","startTime":1874.58,"endTime":1877.1,"body":"inside yourself and finding your"},{"speaker":"Unknown","startTime":1877.1,"endTime":1880.49,"body":"own path. Nobody can tell you"},{"speaker":"Unknown","startTime":1877.1,"endTime":1880.49,"body":"your path you need, you can find"},{"speaker":"Unknown","startTime":1880.49,"endTime":1883.79,"body":"someone to help you when you"},{"speaker":"Unknown","startTime":1880.49,"endTime":1883.79,"body":"know it, but you need to do it."},{"speaker":"Unknown","startTime":1883.91,"endTime":1887.36,"body":"So what is true for you, Nicole,"},{"speaker":"Unknown","startTime":1883.91,"endTime":1887.36,"body":"and what's true for me is I"},{"speaker":"Unknown","startTime":1887.36,"endTime":1889.4,"body":"didn't want a Facebook group, I"},{"speaker":"Unknown","startTime":1887.36,"endTime":1889.4,"body":"didn't want an email list. I"},{"speaker":"Unknown","startTime":1889.4,"endTime":1893.39,"body":"didn't want courses, I didn't"},{"speaker":"Unknown","startTime":1889.4,"endTime":1893.39,"body":"want lead magnets. I didn't want"},{"speaker":"Unknown","startTime":1893.39,"endTime":1896.24,"body":"to be out there like pitching I"},{"speaker":"Unknown","startTime":1893.39,"endTime":1896.24,"body":"just wanted to write. And I just"},{"speaker":"Unknown","startTime":1896.24,"endTime":1901.31,"body":"wanted to get like high ticket"},{"speaker":"Unknown","startTime":1896.24,"endTime":1901.31,"body":"premium clients. And when I"},{"speaker":"Unknown","startTime":1901.31,"endTime":1905.36,"body":"honed in on that everything fell"},{"speaker":"Unknown","startTime":1901.31,"endTime":1905.36,"body":"into place. And I knew what I"},{"speaker":"Unknown","startTime":1905.36,"endTime":1908.06,"body":"had to do. And I was able to"},{"speaker":"Unknown","startTime":1905.36,"endTime":1908.06,"body":"sustain my business and I"},{"speaker":"Unknown","startTime":1908.06,"endTime":1911.03,"body":"stopped chasing all the shiny"},{"speaker":"Unknown","startTime":1908.06,"endTime":1911.03,"body":"objects."},{"speaker":"Unknown","startTime":1912.26,"endTime":1915.59,"body":"You know, and I find that there"},{"speaker":"Unknown","startTime":1912.26,"endTime":1915.59,"body":"are people who are in perpetual"},{"speaker":"Unknown","startTime":1915.59,"endTime":1917.87,"body":"coaching mode, I need a coach, I"},{"speaker":"Unknown","startTime":1915.59,"endTime":1917.87,"body":"need a coach, you need a course,"},{"speaker":"Unknown","startTime":1917.96,"endTime":1920.78,"body":"no, the problem is you need to"},{"speaker":"Unknown","startTime":1917.96,"endTime":1920.78,"body":"sit down and like find your own"},{"speaker":"Unknown","startTime":1920.78,"endTime":1921.68,"body":"course"},{"speaker":"Unknown","startTime":1922.76,"endTime":1927.59,"body":"and vision for your business and"},{"speaker":"Unknown","startTime":1922.76,"endTime":1927.59,"body":"then figure out what resources"},{"speaker":"Unknown","startTime":1927.59,"endTime":1932.03,"body":"you need when you know you want"},{"speaker":"Unknown","startTime":1927.59,"endTime":1932.03,"body":"to move to that next level. And"},{"speaker":"Unknown","startTime":1932.03,"endTime":1935.39,"body":"I think that is what gave me the"},{"speaker":"Unknown","startTime":1932.03,"endTime":1935.39,"body":"most peace of mind knowing that"},{"speaker":"Unknown","startTime":1935.39,"endTime":1939.89,"body":"it's okay that I don't have a"},{"speaker":"Unknown","startTime":1935.39,"endTime":1939.89,"body":"Facebook group. It's okay that I"},{"speaker":"Unknown","startTime":1939.89,"endTime":1942.44,"body":"don't have an email list. Some"},{"speaker":"Unknown","startTime":1939.89,"endTime":1942.44,"body":"people only want to sell to an"},{"speaker":"Unknown","startTime":1942.44,"endTime":1944.96,"body":"email list. And that's cool."},{"speaker":"Unknown","startTime":1942.44,"endTime":1944.96,"body":"That's just not me. So I think"},{"speaker":"Unknown","startTime":1944.96,"endTime":1947.87,"body":"when you you really have to"},{"speaker":"Unknown","startTime":1944.96,"endTime":1947.87,"body":"understand your identity as a"},{"speaker":"Unknown","startTime":1947.87,"endTime":1951.74,"body":"person as an entrepreneur and"},{"speaker":"Unknown","startTime":1947.87,"endTime":1951.74,"body":"what feels good for you. And"},{"speaker":"Unknown","startTime":1951.74,"endTime":1953.33,"body":"that's when you flourish, I"},{"speaker":"Unknown","startTime":1951.74,"endTime":1953.33,"body":"think."},{"speaker":"Unknown","startTime":1956.0,"endTime":1959.72,"body":"Yeah, 100%, there's so many"},{"speaker":"Unknown","startTime":1956.0,"endTime":1959.72,"body":"options out there to grow your"},{"speaker":"Unknown","startTime":1959.72,"endTime":1961.97,"body":"business, which is great,"},{"speaker":"Unknown","startTime":1959.72,"endTime":1961.97,"body":"because then you have so many"},{"speaker":"Unknown","startTime":1962.0,"endTime":1965.36,"body":"options to figure out what's"},{"speaker":"Unknown","startTime":1962.0,"endTime":1965.36,"body":"right for you. The problem is,"},{"speaker":"Unknown","startTime":1965.36,"endTime":1967.52,"body":"is when you think you have to do"},{"speaker":"Unknown","startTime":1965.36,"endTime":1967.52,"body":"all of them, you know, and I"},{"speaker":"Unknown","startTime":1967.52,"endTime":1972.47,"body":"think most of us have fallen for"},{"speaker":"Unknown","startTime":1967.52,"endTime":1972.47,"body":"that. For sure. I have two more"},{"speaker":"Unknown","startTime":1972.47,"endTime":1976.88,"body":"quick questions. But before I do"},{"speaker":"Unknown","startTime":1972.47,"endTime":1976.88,"body":"that, is there anything else"},{"speaker":"Unknown","startTime":1976.94,"endTime":1979.58,"body":"that you have so much great"},{"speaker":"Unknown","startTime":1976.94,"endTime":1979.58,"body":"knowledge and insight that"},{"speaker":"Unknown","startTime":1979.58,"endTime":1981.32,"body":"you're sharing? Is there"},{"speaker":"Unknown","startTime":1979.58,"endTime":1981.32,"body":"anything else that you wanted to"},{"speaker":"Unknown","startTime":1981.32,"endTime":1986.24,"body":"share? Before we wrap it up? I"},{"speaker":"Unknown","startTime":1981.32,"endTime":1986.24,"body":"think the one other thing is"},{"speaker":"Unknown","startTime":1986.24,"endTime":1989.21,"body":"here's looking at my notes here."},{"speaker":"Unknown","startTime":1991.76,"endTime":1994.58,"body":"There was something real quick,"},{"speaker":"Unknown","startTime":1991.76,"endTime":1994.58,"body":"something like one second here."},{"speaker":"Unknown","startTime":1996.8,"endTime":2001.87,"body":"Down here, okay. I just thought"},{"speaker":"Unknown","startTime":1996.8,"endTime":2001.87,"body":"that, um, being an entrepreneur"},{"speaker":"Unknown","startTime":2001.96,"endTime":2007.3,"body":"is not for the faint of heart,"},{"speaker":"Unknown","startTime":2001.96,"endTime":2007.3,"body":"okay? Like it's not, it's easier"},{"speaker":"Unknown","startTime":2007.3,"endTime":2009.37,"body":"to launch a business because I"},{"speaker":"Unknown","startTime":2007.3,"endTime":2009.37,"body":"got my computer and I'm sitting"},{"speaker":"Unknown","startTime":2009.37,"endTime":2011.47,"body":"at home, right? I don't have I"},{"speaker":"Unknown","startTime":2009.37,"endTime":2011.47,"body":"don't have a brick and mortar"},{"speaker":"Unknown","startTime":2011.47,"endTime":2013.27,"body":"location, I don't have"},{"speaker":"Unknown","startTime":2011.47,"endTime":2013.27,"body":"employees, I don't need serve"},{"speaker":"Unknown","startTime":2013.27,"endTime":2016.99,"body":"capital to, you know, procure a"},{"speaker":"Unknown","startTime":2013.27,"endTime":2016.99,"body":"product or make product or any"},{"speaker":"Unknown","startTime":2016.99,"endTime":2020.11,"body":"of that. So it's really easy to"},{"speaker":"Unknown","startTime":2016.99,"endTime":2020.11,"body":"start. So a lot of people are"},{"speaker":"Unknown","startTime":2020.11,"endTime":2022.03,"body":"doing it, but they're not."},{"speaker":"Unknown","startTime":2020.11,"endTime":2022.03,"body":"They're good at what they do."},{"speaker":"Unknown","startTime":2022.03,"endTime":2024.7,"body":"But they're not necessarily good"},{"speaker":"Unknown","startTime":2022.03,"endTime":2024.7,"body":"at running a business. And I"},{"speaker":"Unknown","startTime":2024.7,"endTime":2027.01,"body":"think that what people have to"},{"speaker":"Unknown","startTime":2024.7,"endTime":2027.01,"body":"realize that there's a lot of"},{"speaker":"Unknown","startTime":2027.01,"endTime":2030.43,"body":"risk, but there's a lot of"},{"speaker":"Unknown","startTime":2027.01,"endTime":2030.43,"body":"reward, right? So you have to be"},{"speaker":"Unknown","startTime":2030.43,"endTime":2033.67,"body":"prepared to fail over and over"},{"speaker":"Unknown","startTime":2030.43,"endTime":2033.67,"body":"and not look at as failing, but"},{"speaker":"Unknown","startTime":2033.67,"endTime":2035.98,"body":"just like, Okay, I'm just gonna"},{"speaker":"Unknown","startTime":2033.67,"endTime":2035.98,"body":"keep doing it until I get to the"},{"speaker":"Unknown","startTime":2035.98,"endTime":2039.01,"body":"point. So for me failure was"},{"speaker":"Unknown","startTime":2035.98,"endTime":2039.01,"body":"that like, ultimate failure was"},{"speaker":"Unknown","startTime":2039.01,"endTime":2040.87,"body":"not an option. 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If you're"},{"speaker":"Unknown","startTime":2046.66,"endTime":2050.65,"body":"starting out or to work your"},{"speaker":"Unknown","startTime":2050.65,"endTime":2052.99,"body":"problems as a business owner,"},{"speaker":"Unknown","startTime":2050.65,"endTime":2052.99,"body":"you know, to kind of get support"},{"speaker":"Unknown","startTime":2052.99,"endTime":2055.6,"body":"from other people who are doing"},{"speaker":"Unknown","startTime":2052.99,"endTime":2055.6,"body":"what you're doing. But I would"},{"speaker":"Unknown","startTime":2055.6,"endTime":2059.47,"body":"say yes, there are some big"},{"speaker":"Unknown","startTime":2055.6,"endTime":2059.47,"body":"risks, but the rewards are huge,"},{"speaker":"Unknown","startTime":2059.47,"endTime":2063.49,"body":"like the financial rewards, and"},{"speaker":"Unknown","startTime":2059.47,"endTime":2063.49,"body":"the money that you can make far"},{"speaker":"Unknown","startTime":2063.49,"endTime":2067.96,"body":"can outweigh what you do in a"},{"speaker":"Unknown","startTime":2063.49,"endTime":2067.96,"body":"job and that can provide"},{"speaker":"Unknown","startTime":2067.99,"endTime":2070.6,"body":"wonderful opportunities for you"},{"speaker":"Unknown","startTime":2067.99,"endTime":2070.6,"body":"and for your family. And I would"},{"speaker":"Unknown","startTime":2070.6,"endTime":2072.64,"body":"say it's just when you're"},{"speaker":"Unknown","startTime":2070.6,"endTime":2072.64,"body":"thinking about becoming an"},{"speaker":"Unknown","startTime":2072.64,"endTime":2074.77,"body":"entrepreneur, just remember that"},{"speaker":"Unknown","startTime":2072.64,"endTime":2074.77,"body":"there's two parts there's the"},{"speaker":"Unknown","startTime":2074.77,"endTime":2077.2,"body":"part of like you're good at what"},{"speaker":"Unknown","startTime":2074.77,"endTime":2077.2,"body":"you do is you have to be a good"},{"speaker":"Unknown","startTime":2077.2,"endTime":2079.12,"body":"writer, you have to, you know,"},{"speaker":"Unknown","startTime":2077.2,"endTime":2079.12,"body":"if that's what you're doing, you"},{"speaker":"Unknown","startTime":2079.12,"endTime":2082.24,"body":"have to be able to deliver what"},{"speaker":"Unknown","startTime":2079.12,"endTime":2082.24,"body":"you say or to deliver but you"},{"speaker":"Unknown","startTime":2082.24,"endTime":2086.95,"body":"also need to know how to run a"},{"speaker":"Unknown","startTime":2082.24,"endTime":2086.95,"body":"business and run it like that,"},{"speaker":"Unknown","startTime":2087.04,"endTime":2090.76,"body":"you know? And so there might be"},{"speaker":"Unknown","startTime":2087.04,"endTime":2090.76,"body":"like, where are you maybe"},{"speaker":"Unknown","startTime":2090.76,"endTime":2093.25,"body":"lacking I need more training and"},{"speaker":"Unknown","startTime":2090.76,"endTime":2093.25,"body":"writing I need more training and"},{"speaker":"Unknown","startTime":2093.25,"endTime":2096.07,"body":"how to run a business. I think"},{"speaker":"Unknown","startTime":2093.25,"endTime":2096.07,"body":"that those are important things"},{"speaker":"Unknown","startTime":2096.07,"endTime":2098.95,"body":"to think about. When you're"},{"speaker":"Unknown","startTime":2096.07,"endTime":2098.95,"body":"starting out, you know and find"},{"speaker":"Unknown","startTime":2098.98,"endTime":2099.97,"body":"find resources"},{"speaker":"Unknown","startTime":2100.0,"endTime":2102.7,"body":"and help to kind of like, get us"},{"speaker":"Unknown","startTime":2100.0,"endTime":2102.7,"body":"to that next level."},{"speaker":"Unknown","startTime":2105.19,"endTime":2107.74,"body":"Yeah, for sure. And what I love"},{"speaker":"Unknown","startTime":2105.19,"endTime":2107.74,"body":"about what you've shared today"},{"speaker":"Unknown","startTime":2107.74,"endTime":2112.81,"body":"is that it can be leveraged for"},{"speaker":"Unknown","startTime":2107.74,"endTime":2112.81,"body":"across industries, like you"},{"speaker":"Unknown","startTime":2112.81,"endTime":2115.12,"body":"don't have to be a copywriter."},{"speaker":"Unknown","startTime":2112.81,"endTime":2115.12,"body":"You don't have to be a writer to"},{"speaker":"Unknown","startTime":2115.36,"endTime":2118.24,"body":"implement, you know, these kind"},{"speaker":"Unknown","startTime":2115.36,"endTime":2118.24,"body":"of tactics that you've shared"},{"speaker":"Unknown","startTime":2118.24,"endTime":2120.82,"body":"today. So I think that that's,"},{"speaker":"Unknown","startTime":2118.24,"endTime":2120.82,"body":"that's awesome, super helpful"},{"speaker":"Unknown","startTime":2120.82,"endTime":2125.56,"body":"for the audience. Where can"},{"speaker":"Unknown","startTime":2120.82,"endTime":2125.56,"body":"people find you online? They can"},{"speaker":"Unknown","startTime":2125.56,"endTime":2128.62,"body":"visit me at strand writing"},{"speaker":"Unknown","startTime":2125.56,"endTime":2128.62,"body":"services.com."},{"speaker":"Unknown","startTime":2130.6,"endTime":2133.69,"body":"Awesome. We'll direct people"},{"speaker":"Unknown","startTime":2130.6,"endTime":2133.69,"body":"there. And my last question,"},{"speaker":"Unknown","startTime":2133.69,"endTime":2138.49,"body":"this is kind of a fun one that"},{"speaker":"Unknown","startTime":2133.69,"endTime":2138.49,"body":"we, that we ask is, if you could"},{"speaker":"Unknown","startTime":2138.49,"endTime":2142.75,"body":"only listen to one music artists"},{"speaker":"Unknown","startTime":2138.49,"endTime":2142.75,"body":"for the rest of your life, who"},{"speaker":"Unknown","startTime":2142.75,"endTime":2147.97,"body":"would it be? And that's, that's"},{"speaker":"Unknown","startTime":2142.75,"endTime":2147.97,"body":"tough. I'm gonna go with Guns"},{"speaker":"Unknown","startTime":2147.97,"endTime":2148.72,"body":"and Roses."},{"speaker":"Unknown","startTime":2151.03,"endTime":2155.11,"body":"That's awesome. I'm from New"},{"speaker":"Unknown","startTime":2151.03,"endTime":2155.11,"body":"Jersey. All right, I drive a"},{"speaker":"Unknown","startTime":2155.11,"endTime":2159.76,"body":"couple of muscle cars. So, you"},{"speaker":"Unknown","startTime":2155.11,"endTime":2159.76,"body":"know, that's what we're doing on"},{"speaker":"Unknown","startTime":2159.76,"endTime":2163.99,"body":"the weekends. And that's top of"},{"speaker":"Unknown","startTime":2159.76,"endTime":2163.99,"body":"my playlist I get there. I got a"},{"speaker":"Unknown","startTime":2163.99,"endTime":2166.75,"body":"lot of favorites with music. But"},{"speaker":"Unknown","startTime":2163.99,"endTime":2166.75,"body":"that was left kind of the first"},{"speaker":"Unknown","startTime":2166.75,"endTime":2168.91,"body":"one that came to mind. And I"},{"speaker":"Unknown","startTime":2166.75,"endTime":2168.91,"body":"think it's, I think it's a good"},{"speaker":"Unknown","startTime":2168.91,"endTime":2169.27,"body":"one."},{"speaker":"Unknown","startTime":2171.37,"endTime":2173.83,"body":"I love it. I don't think that"},{"speaker":"Unknown","startTime":2171.37,"endTime":2173.83,"body":"we've had the answers. And so"},{"speaker":"Unknown","startTime":2173.83,"endTime":2178.75,"body":"what we do is I've created a"},{"speaker":"Unknown","startTime":2173.83,"endTime":2178.75,"body":"playlist on Spotify, but"},{"speaker":"Unknown","startTime":2178.75,"endTime":2182.2,"body":"entrepreneurial playlist. That's"},{"speaker":"Unknown","startTime":2178.75,"endTime":2182.2,"body":"like, what everybody has said,"},{"speaker":"Unknown","startTime":2182.62,"endTime":2185.44,"body":"over the years, so I'll go the"},{"speaker":"Unknown","startTime":2182.62,"endTime":2185.44,"body":"residence for a share. That's"},{"speaker":"Unknown","startTime":2185.44,"endTime":2189.04,"body":"awesome. Nicole, thank you so"},{"speaker":"Unknown","startTime":2185.44,"endTime":2189.04,"body":"much for taking the time. I've"},{"speaker":"Unknown","startTime":2189.04,"endTime":2193.24,"body":"really enjoyed our conversation"},{"speaker":"Unknown","startTime":2189.04,"endTime":2193.24,"body":"today. Yeah, no, I love taking"},{"speaker":"Unknown","startTime":2193.24,"endTime":2195.85,"body":"the time to talk"},{"speaker":"Unknown","startTime":2193.24,"endTime":2195.85,"body":"entrepreneurship. I could talk"},{"speaker":"Unknown","startTime":2195.85,"endTime":2199.99,"body":"about it all day. Honestly, it's"},{"speaker":"Unknown","startTime":2195.85,"endTime":2199.99,"body":"like, so exciting to me, just as"},{"speaker":"Unknown","startTime":2199.99,"endTime":2203.47,"body":"exciting as the day I started."},{"speaker":"Unknown","startTime":2199.99,"endTime":2203.47,"body":"And I think that's, you know,"},{"speaker":"Unknown","startTime":2203.5,"endTime":2205.81,"body":"that's kind of how you know that"},{"speaker":"Unknown","startTime":2203.5,"endTime":2205.81,"body":"you want to be an entrepreneur"},{"speaker":"Unknown","startTime":2205.84,"endTime":2208.21,"body":"because it's just, it's like,"},{"speaker":"Unknown","startTime":2205.84,"endTime":2208.21,"body":"always exciting."},{"speaker":"Unknown","startTime":2210.22,"endTime":2212.59,"body":"Yeah, as always, there's you"},{"speaker":"Unknown","startTime":2210.22,"endTime":2212.59,"body":"never know what's gonna happen"},{"speaker":"Unknown","startTime":2212.59,"endTime":2216.49,"body":"next. So, right and that and I"},{"speaker":"Unknown","startTime":2212.59,"endTime":2216.49,"body":"love that too. I, you know, we"},{"speaker":"Unknown","startTime":2216.49,"endTime":2218.95,"body":"talked about risk, but you have"},{"speaker":"Unknown","startTime":2216.49,"endTime":2218.95,"body":"to kind of be somebody that's"},{"speaker":"Unknown","startTime":2218.95,"endTime":2224.08,"body":"open to changes and stuff just"},{"speaker":"Unknown","startTime":2218.95,"endTime":2224.08,"body":"happening and I love that, like,"},{"speaker":"Unknown","startTime":2224.11,"endTime":2226.6,"body":"been a roller coaster, you know?"},{"speaker":"Unknown","startTime":2224.11,"endTime":2226.6,"body":"Yeah."},{"speaker":"Unknown","startTime":2228.4,"endTime":2230.8,"body":"You never know what's gonna"},{"speaker":"Unknown","startTime":2228.4,"endTime":2230.8,"body":"happen. Yeah. Thanks again,"},{"speaker":"Unknown","startTime":2230.8,"endTime":2231.25,"body":"Nicole."},{"speaker":"Unknown","startTime":2232.9,"endTime":2236.08,"body":"Thanks for tuning into the Small"},{"speaker":"Unknown","startTime":2232.9,"endTime":2236.08,"body":"Business Big mindset podcast. To"},{"speaker":"Unknown","startTime":2236.08,"endTime":2238.63,"body":"keep the fun going. Check out"},{"speaker":"Unknown","startTime":2236.08,"endTime":2238.63,"body":"our Facebook group start and"},{"speaker":"Unknown","startTime":2238.63,"endTime":2241.57,"body":"scale an online business For"},{"speaker":"Unknown","startTime":2238.63,"endTime":2241.57,"body":"even more free trainings and"},{"speaker":"Unknown","startTime":2241.57,"endTime":2244.24,"body":"resources from fellow"},{"speaker":"Unknown","startTime":2241.57,"endTime":2244.24,"body":"entrepreneurs. If you haven't"},{"speaker":"Unknown","startTime":2244.24,"endTime":2247.06,"body":"already, head on over to muscle"},{"speaker":"Unknown","startTime":2244.24,"endTime":2247.06,"body":"creative.com and click subscribe"},{"speaker":"Unknown","startTime":2247.06,"endTime":2249.55,"body":"to join our email list for"},{"speaker":"Unknown","startTime":2247.06,"endTime":2249.55,"body":"weekly updates. And if you've"},{"speaker":"Unknown","startTime":2249.55,"endTime":2251.98,"body":"enjoyed this podcast episode,"},{"speaker":"Unknown","startTime":2249.55,"endTime":2251.98,"body":"check us out on your favorite"},{"speaker":"Unknown","startTime":2251.98,"endTime":2255.76,"body":"podcast platform to follow us"},{"speaker":"Unknown","startTime":2251.98,"endTime":2255.76,"body":"and give us a review. As always"},{"speaker":"Unknown","startTime":2255.76,"endTime":2258.49,"body":"be authentic bringing insane"},{"speaker":"Unknown","startTime":2255.76,"endTime":2258.49,"body":"amount of value and keep"},{"speaker":"Unknown","startTime":2258.52,"endTime":2259.12,"body":"crushing it"}]}