{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"business and make an impact on"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":25.229,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":25.229,"body":"this podcast. Let's do this Hey,"},{"speaker":"Erin Geiger","startTime":25.229,"endTime":28.979,"body":"everybody, welcome to the Small"},{"speaker":"Erin Geiger","startTime":25.229,"endTime":28.979,"body":"Business Big mindset podcast. I"},{"speaker":"Erin Geiger","startTime":28.979,"endTime":33.929,"body":"am so super excited to welcome"},{"speaker":"Erin Geiger","startTime":28.979,"endTime":33.929,"body":"my friend Laura Scholes onto the"},{"speaker":"Erin Geiger","startTime":33.929,"endTime":38.939,"body":"podcast. She is founder of the"},{"speaker":"Erin Geiger","startTime":33.929,"endTime":38.939,"body":"24 hour site and founder of her"},{"speaker":"Erin Geiger","startTime":38.939,"endTime":43.559,"body":"own copywriting agency story"},{"speaker":"Erin Geiger","startTime":38.939,"endTime":43.559,"body":"house creative welcome, Laura."},{"speaker":"Unknown","startTime":44.49,"endTime":47.43,"body":"Thank you, Erin. It is"},{"speaker":"Unknown","startTime":44.49,"endTime":47.43,"body":"a thrill to be here."},{"speaker":"Erin Geiger","startTime":47.759,"endTime":51.059,"body":"I was like Laura"},{"speaker":"Erin Geiger","startTime":47.759,"endTime":51.059,"body":"and I go back a bit. And we"},{"speaker":"Erin Geiger","startTime":51.059,"endTime":55.499,"body":"haven't seen each other via zoom"},{"speaker":"Erin Geiger","startTime":51.059,"endTime":55.499,"body":"and quite a while I think"},{"speaker":"Erin Geiger","startTime":56.249,"endTime":60.479,"body":"earlier in 2022, you actually"},{"speaker":"Erin Geiger","startTime":56.249,"endTime":60.479,"body":"got to see each other in person."},{"speaker":"Erin Geiger","startTime":61.139,"endTime":64.679,"body":"So I'm just overjoyed to just"},{"speaker":"Erin Geiger","startTime":61.139,"endTime":64.679,"body":"even get to see you virtually."},{"speaker":"Erin Geiger","startTime":65.909,"endTime":72.359,"body":"Yes. 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And so I'm all for"},{"speaker":"Unknown","startTime":528.72,"endTime":532.62,"body":"planning and strategizing and"},{"speaker":"Unknown","startTime":528.72,"endTime":532.62,"body":"getting all of your ducks in a"},{"speaker":"Unknown","startTime":532.62,"endTime":536.31,"body":"row. When you're starting a new"},{"speaker":"Unknown","startTime":532.62,"endTime":536.31,"body":"business. I think sometimes you"},{"speaker":"Unknown","startTime":536.31,"endTime":541.68,"body":"just have to put it out there,"},{"speaker":"Unknown","startTime":536.31,"endTime":541.68,"body":"see what the responses, give it"},{"speaker":"Unknown","startTime":541.68,"endTime":544.98,"body":"a try and then iterate and"},{"speaker":"Unknown","startTime":541.68,"endTime":544.98,"body":"evolve until it becomes"},{"speaker":"Unknown","startTime":544.98,"endTime":551.61,"body":"something that really feels"},{"speaker":"Unknown","startTime":544.98,"endTime":551.61,"body":"solid. I think too, it helped a"},{"speaker":"Unknown","startTime":551.61,"endTime":558.84,"body":"lot that my business is adjacent"},{"speaker":"Unknown","startTime":551.61,"endTime":558.84,"body":"to my core, what was my core"},{"speaker":"Unknown","startTime":558.84,"endTime":562.02,"body":"business and still kind of is my"},{"speaker":"Unknown","startTime":558.84,"endTime":562.02,"body":"core copywriting business. I'm"},{"speaker":"Unknown","startTime":562.02,"endTime":566.01,"body":"using the same skills, lots of"},{"speaker":"Unknown","startTime":562.02,"endTime":566.01,"body":"different skills, but there's"},{"speaker":"Unknown","startTime":566.01,"endTime":570.0,"body":"kind of a core foundation that I"},{"speaker":"Unknown","startTime":566.01,"endTime":570.0,"body":"feel really confident in and"},{"speaker":"Unknown","startTime":570.0,"endTime":573.96,"body":"solid about. And it's a key"},{"speaker":"Unknown","startTime":570.0,"endTime":573.96,"body":"differentiator for for my new"},{"speaker":"Unknown","startTime":573.96,"endTime":578.22,"body":"business too. So I think that's"},{"speaker":"Unknown","startTime":573.96,"endTime":578.22,"body":"important not to say you can't"},{"speaker":"Unknown","startTime":578.22,"endTime":582.87,"body":"start you know, if you're a web"},{"speaker":"Unknown","startTime":578.22,"endTime":582.87,"body":"designer and you want to start a"},{"speaker":"Unknown","startTime":582.9,"endTime":586.86,"body":"dog grooming business, not"},{"speaker":"Unknown","startTime":582.9,"endTime":586.86,"body":"saying you can't do that. It"},{"speaker":"Unknown","startTime":586.86,"endTime":590.79,"body":"totally works. But I think it"},{"speaker":"Unknown","startTime":586.86,"endTime":590.79,"body":"helped ease my path because the"},{"speaker":"Unknown","startTime":590.79,"endTime":597.72,"body":"two businesses were pretty"},{"speaker":"Unknown","startTime":590.79,"endTime":597.72,"body":"related. Or synergistic anyway."},{"speaker":"Erin Geiger","startTime":597.75,"endTime":602.28,"body":"Yeah. So how did"},{"speaker":"Erin Geiger","startTime":597.75,"endTime":602.28,"body":"you Start out getting clients"},{"speaker":"Erin Geiger","startTime":602.28,"endTime":604.83,"body":"for this this new business, too."},{"speaker":"Unknown","startTime":605.04,"endTime":609.0,"body":"Yeah, I mean, that has"},{"speaker":"Unknown","startTime":605.04,"endTime":609.0,"body":"been the trickiest part, I guess"},{"speaker":"Unknown","startTime":609.0,"endTime":613.5,"body":"it's kind of the trickiest part"},{"speaker":"Unknown","startTime":609.0,"endTime":613.5,"body":"of any business. But because I'm"},{"speaker":"Unknown","startTime":613.5,"endTime":618.78,"body":"this is such a, it's it's really"},{"speaker":"Unknown","startTime":613.5,"endTime":618.78,"body":"individual. So it's not"},{"speaker":"Unknown","startTime":618.78,"endTime":622.53,"body":"companies. So it's like, I do a"},{"speaker":"Unknown","startTime":618.78,"endTime":622.53,"body":"website for one person. And then"},{"speaker":"Unknown","startTime":622.53,"endTime":628.14,"body":"I need another person,"},{"speaker":"Unknown","startTime":622.53,"endTime":628.14,"body":"typically. And I do everything"},{"speaker":"Unknown","startTime":628.14,"endTime":633.63,"body":"from psychologists, websites to"},{"speaker":"Unknown","startTime":628.14,"endTime":633.63,"body":"life coaches, to accountants,"},{"speaker":"Unknown","startTime":633.66,"endTime":641.16,"body":"doctors. It's a very broad"},{"speaker":"Unknown","startTime":633.66,"endTime":641.16,"body":"customer base. And so I've had"},{"speaker":"Unknown","startTime":641.16,"endTime":646.32,"body":"trouble figuring out how to"},{"speaker":"Unknown","startTime":641.16,"endTime":646.32,"body":"niche my marketing. But at the"},{"speaker":"Unknown","startTime":646.32,"endTime":649.98,"body":"beginning, which was your"},{"speaker":"Unknown","startTime":646.32,"endTime":649.98,"body":"question is, it was word of"},{"speaker":"Unknown","startTime":650.01,"endTime":653.28,"body":"mouth, and a lot of it is still"},{"speaker":"Unknown","startTime":650.01,"endTime":653.28,"body":"word of mouth. And I think a lot"},{"speaker":"Unknown","startTime":653.28,"endTime":655.95,"body":"of businesses operate that way."},{"speaker":"Unknown","startTime":653.28,"endTime":655.95,"body":"You know, I did a few, like I"},{"speaker":"Unknown","startTime":655.95,"endTime":659.61,"body":"said, guinea pig clients, than"},{"speaker":"Unknown","startTime":655.95,"endTime":659.61,"body":"they recommended me. And then"},{"speaker":"Unknown","startTime":659.64,"endTime":664.65,"body":"those people recommended me. And"},{"speaker":"Unknown","startTime":659.64,"endTime":664.65,"body":"now it's a lot of word of mouth."},{"speaker":"Unknown","startTime":664.65,"endTime":669.03,"body":"And I'm getting some work"},{"speaker":"Unknown","startTime":664.65,"endTime":669.03,"body":"through posting on LinkedIn."},{"speaker":"Unknown","startTime":670.74,"endTime":675.6,"body":"Instagram, not so much. I mean,"},{"speaker":"Unknown","startTime":670.74,"endTime":675.6,"body":"everybody has to be there. But"},{"speaker":"Unknown","startTime":675.72,"endTime":681.27,"body":"my customer is more on LinkedIn"},{"speaker":"Unknown","startTime":675.72,"endTime":681.27,"body":"than Instagram. Right now."},{"speaker":"Unknown","startTime":681.39,"endTime":684.78,"body":"Anyway, so I've really been"},{"speaker":"Unknown","startTime":681.39,"endTime":684.78,"body":"trying to make sure I use that"},{"speaker":"Unknown","startTime":684.78,"endTime":688.11,"body":"platform for for marketing and"},{"speaker":"Unknown","startTime":684.78,"endTime":688.11,"body":"just getting myself out"},{"speaker":"Erin Geiger","startTime":688.11,"endTime":690.81,"body":"there. Yeah, I"},{"speaker":"Erin Geiger","startTime":688.11,"endTime":690.81,"body":"found LinkedIn to be a very"},{"speaker":"Erin Geiger","startTime":690.81,"endTime":696.48,"body":"valuable resource, more so than"},{"speaker":"Erin Geiger","startTime":690.81,"endTime":696.48,"body":"the other social platforms to"},{"speaker":"Erin Geiger","startTime":696.48,"endTime":700.2,"body":"especially as it's grown to be"},{"speaker":"Erin Geiger","startTime":696.48,"endTime":700.2,"body":"more of a networking,"},{"speaker":"Erin Geiger","startTime":700.86,"endTime":704.4,"body":"conversational social piece,"},{"speaker":"Erin Geiger","startTime":700.86,"endTime":704.4,"body":"rather than just kind of"},{"speaker":"Erin Geiger","startTime":704.4,"endTime":707.73,"body":"slapping your resume up there"},{"speaker":"Erin Geiger","startTime":704.4,"endTime":707.73,"body":"trying to find a job as it was"},{"speaker":"Erin Geiger","startTime":707.73,"endTime":709.26,"body":"when it first launched. Right."},{"speaker":"Unknown","startTime":710.34,"endTime":712.53,"body":"Oh, Billy, I mean, I"},{"speaker":"Unknown","startTime":710.34,"endTime":712.53,"body":"think the other thing that's"},{"speaker":"Unknown","startTime":712.62,"endTime":719.79,"body":"important to note about LinkedIn"},{"speaker":"Unknown","startTime":712.62,"endTime":719.79,"body":"is that, you know, Instagram is"},{"speaker":"Unknown","startTime":719.79,"endTime":723.69,"body":"a different vibe, right? Like,"},{"speaker":"Unknown","startTime":719.79,"endTime":723.69,"body":"you're kind of it's kind of"},{"speaker":"Unknown","startTime":723.69,"endTime":728.22,"body":"looser and more fun. And you"},{"speaker":"Unknown","startTime":723.69,"endTime":728.22,"body":"kind of write, if you're writing"},{"speaker":"Unknown","startTime":728.22,"endTime":730.29,"body":"posts or kind of marketing"},{"speaker":"Unknown","startTime":728.22,"endTime":730.29,"body":"yourself, it's a little bit"},{"speaker":"Unknown","startTime":730.29,"endTime":736.38,"body":"different voice, I find that"},{"speaker":"Unknown","startTime":730.29,"endTime":736.38,"body":"bringing that more business"},{"speaker":"Unknown","startTime":736.38,"endTime":742.35,"body":"casual voice from Instagram back"},{"speaker":"Unknown","startTime":736.38,"endTime":742.35,"body":"into LinkedIn with a post, like"},{"speaker":"Unknown","startTime":742.35,"endTime":746.55,"body":"basically copying my Instagram"},{"speaker":"Unknown","startTime":742.35,"endTime":746.55,"body":"posts, maybe making a few tweaks"},{"speaker":"Unknown","startTime":746.55,"endTime":750.93,"body":"taking out some cursing or"},{"speaker":"Unknown","startTime":746.55,"endTime":750.93,"body":"something. But that voice on"},{"speaker":"Unknown","startTime":750.93,"endTime":754.92,"body":"LinkedIn really gets people's"},{"speaker":"Unknown","startTime":750.93,"endTime":754.92,"body":"attention, whereas it's just de"},{"speaker":"Unknown","startTime":754.92,"endTime":759.48,"body":"rigueur on Instagram. So I think"},{"speaker":"Unknown","startTime":754.92,"endTime":759.48,"body":"that's a good tip for people is"},{"speaker":"Unknown","startTime":759.48,"endTime":763.38,"body":"kind of lighten up be more"},{"speaker":"Unknown","startTime":759.48,"endTime":763.38,"body":"personal on LinkedIn, then you"},{"speaker":"Unknown","startTime":763.38,"endTime":767.1,"body":"might feel comfortable with it"},{"speaker":"Unknown","startTime":763.38,"endTime":767.1,"body":"first. But it really does seem"},{"speaker":"Unknown","startTime":767.1,"endTime":771.48,"body":"to catch people's attention and"},{"speaker":"Unknown","startTime":767.1,"endTime":771.48,"body":"makes you stand out and in a way"},{"speaker":"Unknown","startTime":771.6,"endTime":774.78,"body":"that you wouldn't if you were"},{"speaker":"Unknown","startTime":771.6,"endTime":774.78,"body":"just being a little bit more dry"},{"speaker":"Unknown","startTime":774.78,"endTime":775.56,"body":"and buttoned up."},{"speaker":"Erin Geiger","startTime":775.89,"endTime":777.99,"body":"Yeah, no, I agree."},{"speaker":"Erin Geiger","startTime":775.89,"endTime":777.99,"body":"It's about it best to be"},{"speaker":"Erin Geiger","startTime":777.99,"endTime":781.17,"body":"yourself and more organic for"},{"speaker":"Erin Geiger","startTime":777.99,"endTime":781.17,"body":"sure. Rather than this, like,"},{"speaker":"Erin Geiger","startTime":781.47,"endTime":788.76,"body":"sterile robot corporate beak."},{"speaker":"Erin Geiger","startTime":781.47,"endTime":788.76,"body":"thing, right? And how do you"},{"speaker":"Erin Geiger","startTime":788.76,"endTime":792.03,"body":"manage it? timewise right. So"},{"speaker":"Erin Geiger","startTime":788.76,"endTime":792.03,"body":"let's say like a lot of our, you"},{"speaker":"Erin Geiger","startTime":792.03,"endTime":795.84,"body":"know, listeners are"},{"speaker":"Erin Geiger","startTime":792.03,"endTime":795.84,"body":"entrepreneurs. Some of them"},{"speaker":"Erin Geiger","startTime":795.84,"endTime":800.07,"body":"they're, they're in different"},{"speaker":"Erin Geiger","startTime":795.84,"endTime":800.07,"body":"stages of their career. But, you"},{"speaker":"Erin Geiger","startTime":800.07,"endTime":803.4,"body":"know, let's say they want to"},{"speaker":"Erin Geiger","startTime":800.07,"endTime":803.4,"body":"embark on a second or third or,"},{"speaker":"Erin Geiger","startTime":803.43,"endTime":807.81,"body":"you know, initiative, how do you"},{"speaker":"Erin Geiger","startTime":803.43,"endTime":807.81,"body":"kind of manage multiple"},{"speaker":"Erin Geiger","startTime":807.84,"endTime":808.98,"body":"businesses at once?"},{"speaker":"Unknown","startTime":810.96,"endTime":815.22,"body":"This is the quest of my"},{"speaker":"Unknown","startTime":810.96,"endTime":815.22,"body":"lifetime, Aaron, is to figure"},{"speaker":"Unknown","startTime":815.22,"endTime":822.27,"body":"out how to do this. I've heard"},{"speaker":"Unknown","startTime":815.22,"endTime":822.27,"body":"and some people do box like time"},{"speaker":"Unknown","startTime":822.27,"endTime":825.9,"body":"box, like they only work on"},{"speaker":"Unknown","startTime":822.27,"endTime":825.9,"body":"their side business or their"},{"speaker":"Unknown","startTime":825.9,"endTime":828.36,"body":"other business on certain days"},{"speaker":"Unknown","startTime":825.9,"endTime":828.36,"body":"and they work on other business"},{"speaker":"Unknown","startTime":828.36,"endTime":837.93,"body":"other days. I, my Protestant"},{"speaker":"Unknown","startTime":828.36,"endTime":837.93,"body":"work ethic roots will not let me"},{"speaker":"Unknown","startTime":837.96,"endTime":843.6,"body":"do that, like I may be overly"},{"speaker":"Unknown","startTime":837.96,"endTime":843.6,"body":"responsive to my clients. And so"},{"speaker":"Unknown","startTime":843.6,"endTime":847.41,"body":"if I if a copywriting client"},{"speaker":"Unknown","startTime":843.6,"endTime":847.41,"body":"says, oh, we need Oh, can you"},{"speaker":"Unknown","startTime":847.41,"endTime":850.71,"body":"make a change on this piece that"},{"speaker":"Unknown","startTime":847.41,"endTime":850.71,"body":"you did, and that comes in on a"},{"speaker":"Unknown","startTime":850.71,"endTime":852.72,"body":"Tuesday, the day that I'm"},{"speaker":"Unknown","startTime":850.71,"endTime":852.72,"body":"supposed to be working only on"},{"speaker":"Unknown","startTime":852.72,"endTime":856.74,"body":"24 Our site stuff, I don't"},{"speaker":"Unknown","startTime":852.72,"endTime":856.74,"body":"ignore it, I do it. So there's a"},{"speaker":"Unknown","startTime":856.74,"endTime":863.28,"body":"lot of bleeding into each other."},{"speaker":"Unknown","startTime":856.74,"endTime":863.28,"body":"That said, I think the biggest"},{"speaker":"Unknown","startTime":863.55,"endTime":869.46,"body":"the biggest lesson I've learned"},{"speaker":"Unknown","startTime":863.55,"endTime":869.46,"body":"is that business of building"},{"speaker":"Unknown","startTime":869.46,"endTime":872.7,"body":"which the 20 of our site"},{"speaker":"Unknown","startTime":869.46,"endTime":872.7,"body":"business really needs more, as I"},{"speaker":"Unknown","startTime":872.7,"endTime":878.7,"body":"said than my copywriting, like"},{"speaker":"Unknown","startTime":872.7,"endTime":878.7,"body":"blocking out time to build my"},{"speaker":"Unknown","startTime":878.7,"endTime":883.08,"body":"business. You know, send emails,"},{"speaker":"Unknown","startTime":878.7,"endTime":883.08,"body":"write posts, write emails, touch"},{"speaker":"Unknown","startTime":883.08,"endTime":887.07,"body":"base with previous clients."},{"speaker":"Unknown","startTime":883.08,"endTime":887.07,"body":"booking time in my day for that"},{"speaker":"Unknown","startTime":887.1,"endTime":893.49,"body":"is super important. And then my"},{"speaker":"Unknown","startTime":887.1,"endTime":893.49,"body":"my theory is like, the more the"},{"speaker":"Unknown","startTime":893.49,"endTime":898.83,"body":"24 hour site business becomes a"},{"speaker":"Unknown","startTime":893.49,"endTime":898.83,"body":"bigger part of my income split."},{"speaker":"Unknown","startTime":899.64,"endTime":903.54,"body":"It will naturally evolve that"},{"speaker":"Unknown","startTime":899.64,"endTime":903.54,"body":"I'll say, Okay, well, I've got a"},{"speaker":"Unknown","startTime":903.54,"endTime":907.53,"body":"full 50% coming from websites"},{"speaker":"Unknown","startTime":903.54,"endTime":907.53,"body":"now. I need to be putting a full"},{"speaker":"Unknown","startTime":907.53,"endTime":911.97,"body":"50% of my time into that"},{"speaker":"Unknown","startTime":907.53,"endTime":911.97,"body":"business. And right now I'm at"},{"speaker":"Unknown","startTime":911.97,"endTime":917.22,"body":"about 7030, which is 70%,"},{"speaker":"Unknown","startTime":911.97,"endTime":917.22,"body":"copywriting 30%. Websites, which"},{"speaker":"Unknown","startTime":918.03,"endTime":924.48,"body":"some getting closer, and I think"},{"speaker":"Unknown","startTime":918.03,"endTime":924.48,"body":"that will naturally force me to"},{"speaker":"Unknown","startTime":924.87,"endTime":927.33,"body":"do the splitting that I need to"},{"speaker":"Unknown","startTime":924.87,"endTime":927.33,"body":"do on my time."},{"speaker":"Erin Geiger","startTime":927.54,"endTime":929.85,"body":"Okay. Yeah, no,"},{"speaker":"Erin Geiger","startTime":927.54,"endTime":929.85,"body":"that makes sense. I think it is."},{"speaker":"Erin Geiger","startTime":929.85,"endTime":932.64,"body":"It's like, the bane of"},{"speaker":"Erin Geiger","startTime":929.85,"endTime":932.64,"body":"everybody's existence is like,"},{"speaker":"Erin Geiger","startTime":932.64,"endTime":936.21,"body":"how do we manage our time with"},{"speaker":"Erin Geiger","startTime":932.64,"endTime":936.21,"body":"everything that we have going on"},{"speaker":"Erin Geiger","startTime":936.21,"endTime":941.4,"body":"in our lives? It's how do you"},{"speaker":"Erin Geiger","startTime":936.21,"endTime":941.4,"body":"market toward these two groups?"},{"speaker":"Erin Geiger","startTime":941.4,"endTime":945.45,"body":"Like, do you have the one email"},{"speaker":"Erin Geiger","startTime":941.4,"endTime":945.45,"body":"list? Where you, you know, you"},{"speaker":"Erin Geiger","startTime":945.45,"endTime":948.9,"body":"kind of like, talk about both"},{"speaker":"Erin Geiger","startTime":945.45,"endTime":948.9,"body":"businesses, since they are"},{"speaker":"Erin Geiger","startTime":949.14,"endTime":953.19,"body":"similarly related? Or do you"},{"speaker":"Erin Geiger","startTime":949.14,"endTime":953.19,"body":"prefer to keep them separate?"},{"speaker":"Erin Geiger","startTime":953.19,"endTime":953.94,"body":"How do you manage that?"},{"speaker":"Unknown","startTime":954.99,"endTime":958.92,"body":"Yeah, that's a really"},{"speaker":"Unknown","startTime":954.99,"endTime":958.92,"body":"good question. I separate them"},{"speaker":"Unknown","startTime":958.95,"endTime":965.22,"body":"out. Mainly, because, like I"},{"speaker":"Unknown","startTime":958.95,"endTime":965.22,"body":"said earlier, my what my"},{"speaker":"Unknown","startTime":965.22,"endTime":972.06,"body":"copywriting business is, is is"},{"speaker":"Unknown","startTime":965.22,"endTime":972.06,"body":"so kind of dialed with my design"},{"speaker":"Unknown","startTime":972.06,"endTime":975.9,"body":"firm clients that I'm not so I'm"},{"speaker":"Unknown","startTime":972.06,"endTime":975.9,"body":"not really having to, again,"},{"speaker":"Unknown","startTime":975.9,"endTime":979.41,"body":"quote unquote, market that"},{"speaker":"Unknown","startTime":975.9,"endTime":979.41,"body":"businesses much the any"},{"speaker":"Unknown","startTime":979.41,"endTime":984.48,"body":"marketing I do is really focused"},{"speaker":"Unknown","startTime":979.41,"endTime":984.48,"body":"on 24 hour site. So yeah, I"},{"speaker":"Unknown","startTime":984.48,"endTime":988.02,"body":"don't think I posted anything on"},{"speaker":"Unknown","startTime":984.48,"endTime":988.02,"body":"LinkedIn from storyhouse"},{"speaker":"Unknown","startTime":988.02,"endTime":993.33,"body":"creative and in a gajillion"},{"speaker":"Unknown","startTime":988.02,"endTime":993.33,"body":"years. And I part of that is, is"},{"speaker":"Unknown","startTime":993.33,"endTime":997.11,"body":"because I'm building this other"},{"speaker":"Unknown","startTime":993.33,"endTime":997.11,"body":"business. And part of it is also"},{"speaker":"Unknown","startTime":997.38,"endTime":1006.68,"body":"I, I really think that I think"},{"speaker":"Unknown","startTime":997.38,"endTime":1006.68,"body":"people have a hard time. Buying"},{"speaker":"Unknown","startTime":1006.71,"endTime":1010.97,"body":"copywriting, like, a website is"},{"speaker":"Unknown","startTime":1006.71,"endTime":1010.97,"body":"like a thing, if you understand"},{"speaker":"Unknown","startTime":1010.97,"endTime":1014.27,"body":"what it is you understand what"},{"speaker":"Unknown","startTime":1010.97,"endTime":1014.27,"body":"you're getting. And copywriting"},{"speaker":"Unknown","startTime":1014.27,"endTime":1021.47,"body":"I think can be a little harder"},{"speaker":"Unknown","startTime":1014.27,"endTime":1021.47,"body":"to, to delineate like, you can't"},{"speaker":"Unknown","startTime":1021.53,"endTime":1027.29,"body":"You're not selling an email or"},{"speaker":"Unknown","startTime":1021.53,"endTime":1027.29,"body":"you sell a website, writing. But"},{"speaker":"Unknown","startTime":1027.74,"endTime":1033.68,"body":"it's such a, it's such a bespoke"},{"speaker":"Unknown","startTime":1027.74,"endTime":1033.68,"body":"sell. Not just offering as a"},{"speaker":"Unknown","startTime":1033.68,"endTime":1037.16,"body":"service at X number of dollars"},{"speaker":"Unknown","startTime":1033.68,"endTime":1037.16,"body":"for copywriting. It's every"},{"speaker":"Unknown","startTime":1037.16,"endTime":1041.39,"body":"proposal is unique, and every"},{"speaker":"Unknown","startTime":1037.16,"endTime":1041.39,"body":"client has a different need. So"},{"speaker":"Unknown","startTime":1041.39,"endTime":1044.39,"body":"it's a little harder, I think,"},{"speaker":"Unknown","startTime":1041.39,"endTime":1044.39,"body":"to market that rather than"},{"speaker":"Unknown","startTime":1044.39,"endTime":1046.88,"body":"packages, like I have with a 24"},{"speaker":"Unknown","startTime":1044.39,"endTime":1046.88,"body":"hour site."},{"speaker":"Erin Geiger","startTime":1047.21,"endTime":1049.97,"body":"Yeah, like a"},{"speaker":"Erin Geiger","startTime":1047.21,"endTime":1049.97,"body":"website is more tangible. And"},{"speaker":"Erin Geiger","startTime":1049.97,"endTime":1053.87,"body":"it's like it can fit into a"},{"speaker":"Erin Geiger","startTime":1049.97,"endTime":1053.87,"body":"pretty little box. Or it's like"},{"speaker":"Erin Geiger","startTime":1054.5,"endTime":1060.11,"body":"copywriting little less a little"},{"speaker":"Erin Geiger","startTime":1054.5,"endTime":1060.11,"body":"less. Yes. More gray lines and"},{"speaker":"Erin Geiger","startTime":1060.11,"endTime":1064.16,"body":"blurred. That's for sure. 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And I'm like"},{"speaker":"Erin Geiger","startTime":1078.08,"endTime":1081.26,"body":"that as a lesson. Anything that"},{"speaker":"Erin Geiger","startTime":1078.08,"endTime":1081.26,"body":"you could share?"},{"speaker":"Unknown","startTime":1083.0,"endTime":1088.1,"body":"Yes, um, the biggest"},{"speaker":"Unknown","startTime":1083.0,"endTime":1088.1,"body":"lesson I've learned that I will"},{"speaker":"Unknown","startTime":1088.1,"endTime":1095.87,"body":"always be learning is get help"},{"speaker":"Unknown","startTime":1088.1,"endTime":1095.87,"body":"when you need it, or even before"},{"speaker":"Unknown","startTime":1095.87,"endTime":1101.45,"body":"you think you need it. I'm so"},{"speaker":"Unknown","startTime":1095.87,"endTime":1101.45,"body":"used to doing everything myself."},{"speaker":"Unknown","startTime":1101.45,"endTime":1105.47,"body":"It's the way I've grown my"},{"speaker":"Unknown","startTime":1101.45,"endTime":1105.47,"body":"business. 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Like, if it's not you, your"},{"speaker":"Unknown","startTime":1117.29,"endTime":1122.21,"body":"voice you're like, I just it"},{"speaker":"Unknown","startTime":1117.29,"endTime":1122.21,"body":"doesn't feel right to like, farm"},{"speaker":"Unknown","startTime":1122.21,"endTime":1125.69,"body":"things out to other writers like"},{"speaker":"Unknown","startTime":1122.21,"endTime":1125.69,"body":"I just I get really freaked out"},{"speaker":"Unknown","startTime":1125.69,"endTime":1131.3,"body":"about that. But what I'm not"},{"speaker":"Unknown","startTime":1125.69,"endTime":1131.3,"body":"freaked out about is learning"},{"speaker":"Unknown","startTime":1131.3,"endTime":1136.58,"body":"what tools my businesses need to"},{"speaker":"Unknown","startTime":1131.3,"endTime":1136.58,"body":"grow and then hiring people to"},{"speaker":"Unknown","startTime":1136.58,"endTime":1142.31,"body":"do those things. 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And I do love the"},{"speaker":"Erin Geiger","startTime":1283.519,"endTime":1287.989,"body":"mindset of like, you know,"},{"speaker":"Erin Geiger","startTime":1283.519,"endTime":1287.989,"body":"you're allowing other people to"},{"speaker":"Erin Geiger","startTime":1288.019,"endTime":1290.749,"body":"sharpen their skills and"},{"speaker":"Erin Geiger","startTime":1288.019,"endTime":1290.749,"body":"strengthen their trade, you"},{"speaker":"Erin Geiger","startTime":1290.749,"endTime":1295.129,"body":"know, by kind of farming it out"},{"speaker":"Erin Geiger","startTime":1290.749,"endTime":1295.129,"body":"to them. Yeah. And what do you"},{"speaker":"Erin Geiger","startTime":1295.129,"endTime":1299.839,"body":"suggest for people when they're"},{"speaker":"Erin Geiger","startTime":1295.129,"endTime":1299.839,"body":"coming to work with you? What,"},{"speaker":"Erin Geiger","startTime":1300.259,"endTime":1303.589,"body":"what are your tips of like, what"},{"speaker":"Erin Geiger","startTime":1300.259,"endTime":1303.589,"body":"should they already know? Or"},{"speaker":"Erin Geiger","startTime":1303.589,"endTime":1306.229,"body":"what should they be prepared to"},{"speaker":"Erin Geiger","startTime":1303.589,"endTime":1306.229,"body":"discuss? They're like, Laura, I"},{"speaker":"Erin Geiger","startTime":1306.229,"endTime":1309.559,"body":"need a website. You know, like,"},{"speaker":"Erin Geiger","startTime":1306.229,"endTime":1309.559,"body":"what, what are kind of the first"},{"speaker":"Erin Geiger","startTime":1309.559,"endTime":1311.479,"body":"few things you kind of walk them"},{"speaker":"Erin Geiger","startTime":1309.559,"endTime":1311.479,"body":"through?"},{"speaker":"Unknown","startTime":1312.5,"endTime":1316.31,"body":"Yes, yes. 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I can just"},{"speaker":"Unknown","startTime":1384.95,"endTime":1388.01,"body":"bring the business that you"},{"speaker":"Unknown","startTime":1388.01,"endTime":1391.88,"body":"created and make it beautiful"},{"speaker":"Unknown","startTime":1388.01,"endTime":1391.88,"body":"and and make people want it on a"},{"speaker":"Unknown","startTime":1391.88,"endTime":1392.45,"body":"website."},{"speaker":"Erin Geiger","startTime":1392.99,"endTime":1395.48,"body":"Yeah, no, that's a"},{"speaker":"Erin Geiger","startTime":1392.99,"endTime":1395.48,"body":"really smart because I think so"},{"speaker":"Erin Geiger","startTime":1395.48,"endTime":1398.42,"body":"many people rush, they're like,"},{"speaker":"Erin Geiger","startTime":1395.48,"endTime":1398.42,"body":"oh, I have a business idea."},{"speaker":"Erin Geiger","startTime":1398.42,"endTime":1402.44,"body":"Let's do it. 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So super"},{"speaker":"Unknown","startTime":1481.34,"endTime":1483.5,"body":"important for my business and"},{"speaker":"Unknown","startTime":1481.34,"endTime":1483.5,"body":"for the people"},{"speaker":"Erin Geiger","startTime":1483.5,"endTime":1486.08,"body":"that I work with,"},{"speaker":"Erin Geiger","startTime":1483.5,"endTime":1486.08,"body":"ya know, for sure. And how do"},{"speaker":"Erin Geiger","startTime":1486.08,"endTime":1489.08,"body":"you stay sane, like you have all"},{"speaker":"Erin Geiger","startTime":1486.08,"endTime":1489.08,"body":"these different businesses you"},{"speaker":"Erin Geiger","startTime":1489.08,"endTime":1492.32,"body":"have? You know, your MMA, like"},{"speaker":"Erin Geiger","startTime":1489.08,"endTime":1492.32,"body":"how do you what do you do? Is"},{"speaker":"Erin Geiger","startTime":1492.32,"endTime":1495.26,"body":"there anything? Some people have"},{"speaker":"Erin Geiger","startTime":1492.32,"endTime":1495.26,"body":"daily routine, some people just,"},{"speaker":"Erin Geiger","startTime":1495.26,"endTime":1497.96,"body":"you know, every quarter they do"},{"speaker":"Erin Geiger","startTime":1495.26,"endTime":1497.96,"body":"something like people meditate"},{"speaker":"Erin Geiger","startTime":1497.96,"endTime":1500.51,"body":"workout, like, is there"},{"speaker":"Erin Geiger","startTime":1497.96,"endTime":1500.51,"body":"something that you kind of do"},{"speaker":"Erin Geiger","startTime":1500.51,"endTime":1502.37,"body":"that kind of keeps you even"},{"speaker":"Erin Geiger","startTime":1500.51,"endTime":1502.37,"body":"keeled."},{"speaker":"Unknown","startTime":1503.659,"endTime":1507.469,"body":"Oh, Aaron, if you only"},{"speaker":"Unknown","startTime":1503.659,"endTime":1507.469,"body":"knew the list of things that I"},{"speaker":"Unknown","startTime":1507.469,"endTime":1512.599,"body":"do, I, I part of it is to keep"},{"speaker":"Unknown","startTime":1507.469,"endTime":1512.599,"body":"me sane. Yes. And part of it is"},{"speaker":"Unknown","startTime":1512.599,"endTime":1516.469,"body":"just because I'm, again kind of"},{"speaker":"Unknown","startTime":1512.599,"endTime":1516.469,"body":"a nerd I listened to Andrew"},{"speaker":"Unknown","startTime":1516.469,"endTime":1519.889,"body":"Huberman podcast Peter, a TIA"},{"speaker":"Unknown","startTime":1516.469,"endTime":1519.889,"body":"Podcast. I'm super into kind of"},{"speaker":"Unknown","startTime":1520.099,"endTime":1523.339,"body":"biohacking. That's probably"},{"speaker":"Unknown","startTime":1520.099,"endTime":1523.339,"body":"going too far. I'm not I'm not"},{"speaker":"Unknown","startTime":1523.339,"endTime":1526.189,"body":"one of these dudes doing a lot"},{"speaker":"Unknown","startTime":1523.339,"endTime":1526.189,"body":"of biohacking stuff. But like,"},{"speaker":"Unknown","startTime":1527.719,"endTime":1533.989,"body":"yeah, I meditate. Every morning,"},{"speaker":"Unknown","startTime":1527.719,"endTime":1533.989,"body":"I do breathing exercises most"},{"speaker":"Unknown","startTime":1533.989,"endTime":1541.699,"body":"days, I always get out and run"},{"speaker":"Unknown","startTime":1533.989,"endTime":1541.699,"body":"or do something outside in the"},{"speaker":"Unknown","startTime":1541.699,"endTime":1545.389,"body":"morning to kind of get my body"},{"speaker":"Unknown","startTime":1541.699,"endTime":1545.389,"body":"going. I'm definitely a morning"},{"speaker":"Unknown","startTime":1545.389,"endTime":1551.509,"body":"person. So that helps a lot. So"},{"speaker":"Unknown","startTime":1545.389,"endTime":1551.509,"body":"I get up at like 530 and get a"},{"speaker":"Unknown","startTime":1551.509,"endTime":1558.709,"body":"bunch done before I have to wake"},{"speaker":"Unknown","startTime":1551.509,"endTime":1558.709,"body":"my ever later sleeping teenager"},{"speaker":"Unknown","startTime":1558.709,"endTime":1565.579,"body":"to go to school. And that's key"},{"speaker":"Unknown","startTime":1558.709,"endTime":1565.579,"body":"it without that time. I because"},{"speaker":"Unknown","startTime":1565.579,"endTime":1568.669,"body":"I tend to just as soon as I wake"},{"speaker":"Unknown","startTime":1565.579,"endTime":1568.669,"body":"up open My Computer, what"},{"speaker":"Unknown","startTime":1568.669,"endTime":1572.059,"body":"happened overnight, what do I"},{"speaker":"Unknown","startTime":1568.669,"endTime":1572.059,"body":"need to in it's, and it's ridic."},{"speaker":"Unknown","startTime":1572.089,"endTime":1576.529,"body":"It just stresses me out all day"},{"speaker":"Unknown","startTime":1572.089,"endTime":1576.529,"body":"long if I start that way. So"},{"speaker":"Unknown","startTime":1576.529,"endTime":1583.039,"body":"I've developed these tools. And"},{"speaker":"Unknown","startTime":1576.529,"endTime":1583.039,"body":"one thing that I is my goal for"},{"speaker":"Unknown","startTime":1583.039,"endTime":1585.709,"body":"this year, not not a goal, but"},{"speaker":"Unknown","startTime":1583.039,"endTime":1585.709,"body":"like a practice that I'm"},{"speaker":"Unknown","startTime":1585.709,"endTime":1590.059,"body":"implementing this year is"},{"speaker":"Unknown","startTime":1585.709,"endTime":1590.059,"body":"because of the pandemic. I've"},{"speaker":"Unknown","startTime":1590.059,"endTime":1594.349,"body":"always mostly always worked at"},{"speaker":"Unknown","startTime":1590.059,"endTime":1594.349,"body":"home anyway. But I used to go to"},{"speaker":"Unknown","startTime":1594.379,"endTime":1596.839,"body":"coffee shops a lot more to work"},{"speaker":"Unknown","startTime":1594.379,"endTime":1596.839,"body":"and kind of get out in the"},{"speaker":"Unknown","startTime":1596.839,"endTime":1600.289,"body":"world. And then the pandemic"},{"speaker":"Unknown","startTime":1596.839,"endTime":1600.289,"body":"kind of shut that down. And I'm,"},{"speaker":"Unknown","startTime":1600.499,"endTime":1603.949,"body":"I just realized over the holiday"},{"speaker":"Unknown","startTime":1600.499,"endTime":1603.949,"body":"break that I need to get out in"},{"speaker":"Unknown","startTime":1603.949,"endTime":1608.239,"body":"the world more again, even if"},{"speaker":"Unknown","startTime":1603.949,"endTime":1608.239,"body":"it's only at a coffee shop, or I"},{"speaker":"Unknown","startTime":1608.239,"endTime":1611.059,"body":"live in Oakland, California,"},{"speaker":"Unknown","startTime":1608.239,"endTime":1611.059,"body":"like take the train into the"},{"speaker":"Unknown","startTime":1611.059,"endTime":1614.419,"body":"city and work at a coffee shop"},{"speaker":"Unknown","startTime":1611.059,"endTime":1614.419,"body":"there just have a different"},{"speaker":"Unknown","startTime":1615.169,"endTime":1618.979,"body":"view. I just have had this"},{"speaker":"Unknown","startTime":1615.169,"endTime":1618.979,"body":"tunnel vision for the past"},{"speaker":"Unknown","startTime":1618.979,"endTime":1622.759,"body":"couple of years. And you know,"},{"speaker":"Unknown","startTime":1618.979,"endTime":1622.759,"body":"I'm a creative that's not I"},{"speaker":"Unknown","startTime":1622.759,"endTime":1625.999,"body":"don't think great for creative."},{"speaker":"Unknown","startTime":1622.759,"endTime":1625.999,"body":"So my one of my practices this"},{"speaker":"Unknown","startTime":1625.999,"endTime":1633.019,"body":"year is, is get out more, get"},{"speaker":"Unknown","startTime":1625.999,"endTime":1633.019,"body":"away from my computer more. And"},{"speaker":"Unknown","startTime":1633.109,"endTime":1636.709,"body":"kind of look around at the world"},{"speaker":"Unknown","startTime":1633.109,"endTime":1636.709,"body":"a little bit. I think it's gonna"},{"speaker":"Unknown","startTime":1636.799,"endTime":1637.759,"body":"be good for me."},{"speaker":"Erin Geiger","startTime":1638.359,"endTime":1641.929,"body":"No, that is huge."},{"speaker":"Erin Geiger","startTime":1638.359,"endTime":1641.929,"body":"And quick shout out to Oakland."},{"speaker":"Erin Geiger","startTime":1641.929,"endTime":1645.259,"body":"I lived there for a number of"},{"speaker":"Erin Geiger","startTime":1641.929,"endTime":1645.259,"body":"years. Love, love love Oakland,"},{"speaker":"Erin Geiger","startTime":1645.259,"endTime":1648.259,"body":"it's I think it's my favorite"},{"speaker":"Erin Geiger","startTime":1645.259,"endTime":1648.259,"body":"city in the Bay Area. Yeah,"},{"speaker":"Erin Geiger","startTime":1648.289,"endTime":1656.419,"body":"totally biased, because I live"},{"speaker":"Erin Geiger","startTime":1648.289,"endTime":1656.419,"body":"there. Yeah, and so and I've"},{"speaker":"Erin Geiger","startTime":1656.419,"endTime":1658.459,"body":"thought about doing the same."},{"speaker":"Erin Geiger","startTime":1656.419,"endTime":1658.459,"body":"It's like there's so many cool"},{"speaker":"Erin Geiger","startTime":1658.459,"endTime":1662.269,"body":"coffee shops like I'm in. I'm"},{"speaker":"Erin Geiger","startTime":1658.459,"endTime":1662.269,"body":"currently in Austin. So between"},{"speaker":"Erin Geiger","startTime":1662.269,"endTime":1664.339,"body":"Austin, Oakland, different areas"},{"speaker":"Erin Geiger","startTime":1662.269,"endTime":1664.339,"body":"of the country. I mean, there's"},{"speaker":"Erin Geiger","startTime":1664.339,"endTime":1667.489,"body":"so many cool spots, and then"},{"speaker":"Erin Geiger","startTime":1664.339,"endTime":1667.489,"body":"it's also to your point earlier,"},{"speaker":"Erin Geiger","startTime":1667.489,"endTime":1669.739,"body":"then you're supporting local"},{"speaker":"Erin Geiger","startTime":1667.489,"endTime":1669.739,"body":"businesses and kind of getting"},{"speaker":"Erin Geiger","startTime":1669.739,"endTime":1674.059,"body":"that out there, too. So I also"},{"speaker":"Erin Geiger","startTime":1669.739,"endTime":1674.059,"body":"work from home and it can be"},{"speaker":"Erin Geiger","startTime":1674.389,"endTime":1678.319,"body":"pretty isolating. I do enjoy it."},{"speaker":"Erin Geiger","startTime":1674.389,"endTime":1678.319,"body":"But it's good to kind of like"},{"speaker":"Erin Geiger","startTime":1678.319,"endTime":1681.679,"body":"get yourself out into the world."},{"speaker":"Erin Geiger","startTime":1678.319,"endTime":1681.679,"body":"And then that'll spark your"},{"speaker":"Erin Geiger","startTime":1681.679,"endTime":1685.039,"body":"creativity as you're saying to"},{"speaker":"Erin Geiger","startTime":1681.679,"endTime":1685.039,"body":"you could shake up a"},{"speaker":"Erin Geiger","startTime":1685.039,"endTime":1688.459,"body":"conversation with someone or"},{"speaker":"Erin Geiger","startTime":1685.039,"endTime":1688.459,"body":"overhear a conversation. You"},{"speaker":"Erin Geiger","startTime":1688.459,"endTime":1695.719,"body":"know, I hear you too. So what as"},{"speaker":"Erin Geiger","startTime":1688.459,"endTime":1695.719,"body":"you look forward, what goals and"},{"speaker":"Erin Geiger","startTime":1695.719,"endTime":1699.919,"body":"like vision do you have for your"},{"speaker":"Erin Geiger","startTime":1695.719,"endTime":1699.919,"body":"your businesses, launching a"},{"speaker":"Erin Geiger","startTime":1699.919,"endTime":1700.639,"body":"third one maybe."},{"speaker":"Unknown","startTime":1704.329,"endTime":1708.859,"body":"Like just, I just"},{"speaker":"Unknown","startTime":1704.329,"endTime":1708.859,"body":"launched a new service last"},{"speaker":"Unknown","startTime":1708.859,"endTime":1712.519,"body":"week. So now there are three"},{"speaker":"Unknown","startTime":1708.859,"endTime":1712.519,"body":"ways to work with me at the 20"},{"speaker":"Unknown","startTime":1712.519,"endTime":1715.339,"body":"of our site, you can get a full"},{"speaker":"Unknown","startTime":1712.519,"endTime":1715.339,"body":"website that was my original"},{"speaker":"Unknown","startTime":1715.339,"endTime":1720.229,"body":"service, you can get a spruce"},{"speaker":"Unknown","startTime":1715.339,"endTime":1720.229,"body":"up. So that's me going in and"},{"speaker":"Unknown","startTime":1720.259,"endTime":1724.489,"body":"getting one page of your site"},{"speaker":"Unknown","startTime":1720.259,"endTime":1724.489,"body":"really dialed or something in"},{"speaker":"Unknown","startTime":1724.489,"endTime":1728.509,"body":"between which is like you need"},{"speaker":"Unknown","startTime":1724.489,"endTime":1728.509,"body":"more help than on one page. But"},{"speaker":"Unknown","startTime":1728.509,"endTime":1731.779,"body":"you don't need a whole new site."},{"speaker":"Unknown","startTime":1728.509,"endTime":1731.779,"body":"So take about a half a day and"},{"speaker":"Unknown","startTime":1731.779,"endTime":1736.729,"body":"go in and kind of change out"},{"speaker":"Unknown","startTime":1731.779,"endTime":1736.729,"body":"crappy stock photography or give"},{"speaker":"Unknown","startTime":1736.729,"endTime":1739.789,"body":"you some great new headlines,"},{"speaker":"Unknown","startTime":1736.729,"endTime":1739.789,"body":"maybe move some things around."},{"speaker":"Unknown","startTime":1739.789,"endTime":1743.359,"body":"So the information architecture"},{"speaker":"Unknown","startTime":1739.789,"endTime":1743.359,"body":"is working on the pages that"},{"speaker":"Unknown","startTime":1743.509,"endTime":1749.449,"body":"there's a ton I can do and in a"},{"speaker":"Unknown","startTime":1743.509,"endTime":1749.449,"body":"few hours so so those are the"},{"speaker":"Unknown","startTime":1749.449,"endTime":1754.099,"body":"three services I'm going to be"},{"speaker":"Unknown","startTime":1749.449,"endTime":1754.099,"body":"promoting and selling this year"},{"speaker":"Unknown","startTime":1754.099,"endTime":1761.149,"body":"which is exciting. And in my"},{"speaker":"Unknown","startTime":1754.099,"endTime":1761.149,"body":"vision, I mean, my vision for"},{"speaker":"Unknown","startTime":1761.449,"endTime":1769.369,"body":"how I live in the world is to"},{"speaker":"Unknown","startTime":1761.449,"endTime":1769.369,"body":"stop to split my my income as I"},{"speaker":"Unknown","startTime":1769.369,"endTime":1774.709,"body":"said 50 And that means for"},{"speaker":"Unknown","startTime":1769.369,"endTime":1774.709,"body":"copywriting really pulling back"},{"speaker":"Unknown","startTime":1774.709,"endTime":1780.049,"body":"which will be hard but pulling"},{"speaker":"Unknown","startTime":1774.709,"endTime":1780.049,"body":"back doing bigger clients longer"},{"speaker":"Unknown","startTime":1780.049,"endTime":1784.669,"body":"term projects not being involved"},{"speaker":"Unknown","startTime":1780.049,"endTime":1784.669,"body":"in kind of daily or weekly"},{"speaker":"Unknown","startTime":1784.669,"endTime":1788.209,"body":"deadlines which I have some now."},{"speaker":"Unknown","startTime":1784.669,"endTime":1788.209,"body":"So kind of really stepping that"},{"speaker":"Unknown","startTime":1788.209,"endTime":1791.299,"body":"back and then having more"},{"speaker":"Unknown","startTime":1788.209,"endTime":1791.299,"body":"control over my 24 hour site"},{"speaker":"Unknown","startTime":1791.299,"endTime":1797.929,"body":"work so that as I get older, I"},{"speaker":"Unknown","startTime":1791.299,"endTime":1797.929,"body":"am older as I get even older."},{"speaker":"Unknown","startTime":1798.139,"endTime":1802.099,"body":"I'll just have a little bit more"},{"speaker":"Unknown","startTime":1798.139,"endTime":1802.099,"body":"control over My time and not as"},{"speaker":"Unknown","startTime":1802.129,"endTime":1808.189,"body":"as beholden to, you know, daily"},{"speaker":"Unknown","startTime":1802.129,"endTime":1808.189,"body":"client work. That's my ultimate"},{"speaker":"Unknown","startTime":1808.189,"endTime":1813.649,"body":"goal. So that looks like, you"},{"speaker":"Unknown","startTime":1808.189,"endTime":1813.649,"body":"know, a couple of days a week"},{"speaker":"Unknown","startTime":1813.649,"endTime":1818.779,"body":"doing copy, and then one or two,"},{"speaker":"Unknown","startTime":1813.649,"endTime":1818.779,"body":"one day a week doing a website,"},{"speaker":"Unknown","startTime":1819.199,"endTime":1824.629,"body":"and then having a little bit"},{"speaker":"Unknown","startTime":1819.199,"endTime":1824.629,"body":"more free time. So, yeah, maybe"},{"speaker":"Unknown","startTime":1824.629,"endTime":1829.459,"body":"start another business or just"},{"speaker":"Unknown","startTime":1824.629,"endTime":1829.459,"body":"keep my head up looking out,"},{"speaker":"Unknown","startTime":1829.459,"endTime":1832.519,"body":"like we said earlier, getting"},{"speaker":"Unknown","startTime":1829.459,"endTime":1832.519,"body":"getting more creative time."},{"speaker":"Unknown","startTime":1832.669,"endTime":1833.299,"body":"Yeah, so"},{"speaker":"Erin Geiger","startTime":1833.3,"endTime":1836.48,"body":"kind of increasing"},{"speaker":"Erin Geiger","startTime":1833.3,"endTime":1836.48,"body":"the power you have over your day"},{"speaker":"Erin Geiger","startTime":1836.48,"endTime":1840.53,"body":"and how your time is spent."},{"speaker":"Erin Geiger","startTime":1836.48,"endTime":1840.53,"body":"Sounds like so that's sounds"},{"speaker":"Erin Geiger","startTime":1840.53,"endTime":1845.6,"body":"beautiful to me. Where, where"},{"speaker":"Erin Geiger","startTime":1840.53,"endTime":1845.6,"body":"can people find you online? And"},{"speaker":"Erin Geiger","startTime":1845.6,"endTime":1846.92,"body":"where? How can they work with"},{"speaker":"Erin Geiger","startTime":1845.6,"endTime":1846.92,"body":"you?"},{"speaker":"Unknown","startTime":1847.67,"endTime":1854.72,"body":"Yeah, yeah. So 24 hour"},{"speaker":"Unknown","startTime":1847.67,"endTime":1854.72,"body":"site is the 24 hour site.com."},{"speaker":"Unknown","startTime":1855.29,"endTime":1859.82,"body":"Um, and then my copywriting"},{"speaker":"Unknown","startTime":1855.29,"endTime":1859.82,"body":"agency is story house"},{"speaker":"Unknown","startTime":1859.82,"endTime":1866.69,"body":"creative.com. I don't know why I"},{"speaker":"Unknown","startTime":1859.82,"endTime":1866.69,"body":"picked two of the longest URLs"},{"speaker":"Unknown","startTime":1866.72,"endTime":1870.53,"body":"and email addresses. But I think"},{"speaker":"Unknown","startTime":1866.72,"endTime":1870.53,"body":"that's how it works these days."},{"speaker":"Unknown","startTime":1870.53,"endTime":1874.07,"body":"Everything's gone. But yeah,"},{"speaker":"Unknown","startTime":1870.53,"endTime":1874.07,"body":"it's, it's a lot to write on a"},{"speaker":"Unknown","startTime":1874.07,"endTime":1878.15,"body":"form. They never my emails never"},{"speaker":"Unknown","startTime":1874.07,"endTime":1878.15,"body":"fit. When I'm filling out my"},{"speaker":"Unknown","startTime":1878.66,"endTime":1883.7,"body":"email on a form. It always goes"},{"speaker":"Unknown","startTime":1878.66,"endTime":1883.7,"body":"down the side. Yeah, so the 24"},{"speaker":"Unknown","startTime":1883.7,"endTime":1886.55,"body":"hour site.com and storyhouse"},{"speaker":"Unknown","startTime":1883.7,"endTime":1886.55,"body":"creative.com."},{"speaker":"Erin Geiger","startTime":1886.819,"endTime":1888.739,"body":"Perfect. We'll"},{"speaker":"Erin Geiger","startTime":1886.819,"endTime":1888.739,"body":"include links to those in the"},{"speaker":"Erin Geiger","startTime":1888.739,"endTime":1892.549,"body":"show notes. And we always wrap"},{"speaker":"Erin Geiger","startTime":1888.739,"endTime":1892.549,"body":"up by asking this question,"},{"speaker":"Erin Geiger","startTime":1892.819,"endTime":1896.959,"body":"which is if you could only"},{"speaker":"Erin Geiger","startTime":1892.819,"endTime":1896.959,"body":"listen to one music artist for"},{"speaker":"Erin Geiger","startTime":1896.959,"endTime":1899.359,"body":"the rest of your life, who would"},{"speaker":"Erin Geiger","startTime":1896.959,"endTime":1899.359,"body":"it be?"},{"speaker":"Unknown","startTime":1900.53,"endTime":1913.37,"body":"Oh, my goodness. Um I'm"},{"speaker":"Unknown","startTime":1900.53,"endTime":1913.37,"body":"gonna have to say Nick Drake. I"},{"speaker":"Unknown","startTime":1913.37,"endTime":1918.11,"body":"don't know if people know him."},{"speaker":"Unknown","startTime":1913.37,"endTime":1918.11,"body":"He was an English singer"},{"speaker":"Unknown","startTime":1918.11,"endTime":1918.83,"body":"songwriter."},{"speaker":"Unknown","startTime":1919.189,"endTime":1924.889,"body":"I became. I was introduced to"},{"speaker":"Unknown","startTime":1919.189,"endTime":1924.889,"body":"him as probably anybody in"},{"speaker":"Unknown","startTime":1924.889,"endTime":1928.849,"body":"America who's not a complete"},{"speaker":"Unknown","startTime":1924.889,"endTime":1928.849,"body":"music nerd. He died a long time"},{"speaker":"Unknown","startTime":1928.849,"endTime":1933.289,"body":"ago. He's from the 70s, I guess."},{"speaker":"Unknown","startTime":1928.849,"endTime":1933.289,"body":"Anyway, I was introduced to him"},{"speaker":"Unknown","startTime":1933.319,"endTime":1939.889,"body":"in like 2000 When Volkswagen"},{"speaker":"Unknown","startTime":1933.319,"endTime":1939.889,"body":"used his song Pink Moon on a"},{"speaker":"Unknown","startTime":1939.889,"endTime":1944.059,"body":"commercial. And I remember I was"},{"speaker":"Unknown","startTime":1939.889,"endTime":1944.059,"body":"living in Montana at the time at"},{"speaker":"Unknown","startTime":1944.059,"endTime":1948.409,"body":"grad school. And I remember just"},{"speaker":"Unknown","startTime":1944.059,"endTime":1948.409,"body":"stopping in my tracks like, what"},{"speaker":"Unknown","startTime":1948.799,"endTime":1953.119,"body":"what I still get chills thinking"},{"speaker":"Unknown","startTime":1948.799,"endTime":1953.119,"body":"about it. Like What song is this"},{"speaker":"Unknown","startTime":1953.119,"endTime":1957.289,"body":"and that I went down a deep"},{"speaker":"Unknown","startTime":1953.119,"endTime":1957.289,"body":"rabbit hole. And he's he's still"},{"speaker":"Unknown","startTime":1957.319,"endTime":1963.619,"body":"one of my favorites and just has"},{"speaker":"Unknown","startTime":1957.319,"endTime":1963.619,"body":"that. As I said, one of my"},{"speaker":"Unknown","startTime":1963.619,"endTime":1970.009,"body":"favorite genres is music is sad"},{"speaker":"Unknown","startTime":1963.619,"endTime":1970.009,"body":"boys singing. I just I just love"},{"speaker":"Unknown","startTime":1970.009,"endTime":1974.869,"body":"an emo dude. Singing songs. So"},{"speaker":"Unknown","startTime":1970.009,"endTime":1974.869,"body":"he's kind of the poster child"},{"speaker":"Unknown","startTime":1974.869,"endTime":1975.439,"body":"for that."},{"speaker":"Erin Geiger","startTime":1975.859,"endTime":1978.949,"body":"I am right there"},{"speaker":"Erin Geiger","startTime":1975.859,"endTime":1978.949,"body":"with you, him Elliott Smith. I"},{"speaker":"Erin Geiger","startTime":1978.949,"endTime":1981.559,"body":"mean, there's so many there's"},{"speaker":"Erin Geiger","startTime":1978.949,"endTime":1981.559,"body":"like a long list. But I had the"},{"speaker":"Erin Geiger","startTime":1981.559,"endTime":1985.279,"body":"same experience. I remember that"},{"speaker":"Erin Geiger","startTime":1981.559,"endTime":1985.279,"body":"commercial. In fact, I have"},{"speaker":"Erin Geiger","startTime":1985.279,"endTime":1990.769,"body":"like, googled it multiple times"},{"speaker":"Erin Geiger","startTime":1985.279,"endTime":1990.769,"body":"to, to rewatch it a moment"},{"speaker":"Erin Geiger","startTime":1992.149,"endTime":1995.629,"body":"because I love it and and that"},{"speaker":"Erin Geiger","startTime":1992.149,"endTime":1995.629,"body":"is how I was introduced to him"},{"speaker":"Erin Geiger","startTime":1996.229,"endTime":2001.029,"body":"as well. And I was like, Who is"},{"speaker":"Erin Geiger","startTime":1996.229,"endTime":2001.029,"body":"this? I need to know this person"},{"speaker":"Erin Geiger","startTime":2001.029,"endTime":2005.799,"body":"immediately. And and then I also"},{"speaker":"Erin Geiger","startTime":2001.029,"endTime":2005.799,"body":"became a fan and I actually had"},{"speaker":"Erin Geiger","startTime":2005.799,"endTime":2011.979,"body":"that car. It was meant to be"},{"speaker":"Erin Geiger","startTime":2005.799,"endTime":2011.979,"body":"Yeah, it was their cabrio. And"},{"speaker":"Erin Geiger","startTime":2011.979,"endTime":2013.659,"body":"it was like their little"},{"speaker":"Erin Geiger","startTime":2011.979,"endTime":2013.659,"body":"convertible and I had"},{"speaker":"Unknown","startTime":2015.13,"endTime":2018.76,"body":"such a car so far. I've"},{"speaker":"Unknown","startTime":2015.13,"endTime":2018.76,"body":"had I haven't made another"},{"speaker":"Unknown","startTime":2018.76,"endTime":2022.45,"body":"plugin, though. In a similar"},{"speaker":"Unknown","startTime":2018.76,"endTime":2022.45,"body":"vein, since we have an affinity"},{"speaker":"Unknown","startTime":2022.45,"endTime":2026.92,"body":"for segway singing. There's a"},{"speaker":"Unknown","startTime":2022.45,"endTime":2026.92,"body":"guy called Damien Rice. Do you"},{"speaker":"Unknown","startTime":2026.92,"endTime":2027.58,"body":"know him? I"},{"speaker":"Erin Geiger","startTime":2027.58,"endTime":2028.9,"body":"don't want to check"},{"speaker":"Erin Geiger","startTime":2027.58,"endTime":2028.9,"body":"it out."},{"speaker":"Unknown","startTime":2029.92,"endTime":2032.59,"body":"I was living in New"},{"speaker":"Unknown","startTime":2029.92,"endTime":2032.59,"body":"York and I went to this little"},{"speaker":"Unknown","startTime":2032.59,"endTime":2037.81,"body":"outside Music Festival down at"},{"speaker":"Unknown","startTime":2032.59,"endTime":2037.81,"body":"South Street Seaport. And there"},{"speaker":"Unknown","startTime":2037.84,"endTime":2041.62,"body":"it was the middle of a workday."},{"speaker":"Unknown","startTime":2037.84,"endTime":2041.62,"body":"And there were only like 30"},{"speaker":"Unknown","startTime":2041.62,"endTime":2047.59,"body":"people there. And this guy got"},{"speaker":"Unknown","startTime":2041.62,"endTime":2047.59,"body":"on the stage with a cello"},{"speaker":"Unknown","startTime":2047.59,"endTime":2053.32,"body":"player, a woman cello player."},{"speaker":"Unknown","startTime":2047.59,"endTime":2053.32,"body":"And I again, I can still feel my"},{"speaker":"Unknown","startTime":2053.32,"endTime":2057.79,"body":"reaction. I was like, Who is"},{"speaker":"Unknown","startTime":2053.32,"endTime":2057.79,"body":"this? Where are we? Why are"},{"speaker":"Unknown","startTime":2057.79,"endTime":2061.54,"body":"people not freaking out? It was"},{"speaker":"Unknown","startTime":2057.79,"endTime":2061.54,"body":"the most amazing performance I"},{"speaker":"Unknown","startTime":2061.54,"endTime":2066.61,"body":"had ever seen. And I've been to"},{"speaker":"Unknown","startTime":2061.54,"endTime":2066.61,"body":"a ton of shows. And he hasn't I"},{"speaker":"Unknown","startTime":2066.61,"endTime":2069.58,"body":"think he only had maybe one or"},{"speaker":"Unknown","startTime":2066.61,"endTime":2069.58,"body":"two albums but look him up. But"},{"speaker":"Unknown","startTime":2069.64,"endTime":2073.45,"body":"oh, the name of album is oh,"},{"speaker":"Unknown","startTime":2069.64,"endTime":2073.45,"body":"just the letter. Oh, it's"},{"speaker":"Unknown","startTime":2073.45,"endTime":2078.82,"body":"Damian. Right. So So if our"},{"speaker":"Unknown","startTime":2073.45,"endTime":2078.82,"body":"listeners are as fond of EMO"},{"speaker":"Unknown","startTime":2078.82,"endTime":2081.85,"body":"boys, go check out Damien Rice."},{"speaker":"Erin Geiger","startTime":2082.69,"endTime":2084.64,"body":"That's good. I'm"},{"speaker":"Erin Geiger","startTime":2082.69,"endTime":2084.64,"body":"gonna do as soon as we can here."},{"speaker":"Erin Geiger","startTime":2084.64,"endTime":2089.08,"body":"That's an avid treat. Laura,"},{"speaker":"Erin Geiger","startTime":2084.64,"endTime":2089.08,"body":"thank you so much for taking the"},{"speaker":"Erin Geiger","startTime":2089.08,"endTime":2091.39,"body":"time to chat today. I've had so"},{"speaker":"Erin Geiger","startTime":2089.08,"endTime":2091.39,"body":"much fun."},{"speaker":"Unknown","startTime":2092.11,"endTime":2094.66,"body":"I loved it. And it was"},{"speaker":"Unknown","startTime":2092.11,"endTime":2094.66,"body":"so great to see you again."},{"speaker":"Erin Geiger","startTime":2095.349,"endTime":2098.259,"body":"You too. All right."},{"speaker":"Erin Geiger","startTime":2095.349,"endTime":2098.259,"body":"Thanks, Laura. We'll talk to you"},{"speaker":"Erin Geiger","startTime":2098.259,"endTime":2102.969,"body":"soon. Thanks for tuning in to"},{"speaker":"Erin Geiger","startTime":2098.259,"endTime":2102.969,"body":"the Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":2102.969,"endTime":2105.909,"body":"podcast. To keep the fun going"},{"speaker":"Erin Geiger","startTime":2102.969,"endTime":2105.909,"body":"check out our Facebook group"},{"speaker":"Erin Geiger","startTime":2105.939,"endTime":2108.819,"body":"start and scale an online"},{"speaker":"Erin Geiger","startTime":2105.939,"endTime":2108.819,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":2108.819,"endTime":2111.759,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":2108.819,"endTime":2111.759,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":2111.759,"endTime":2114.249,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":2111.759,"endTime":2114.249,"body":"muscle creative.com and click"},{"speaker":"Erin Geiger","startTime":2114.249,"endTime":2117.189,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":2114.249,"endTime":2117.189,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":2117.189,"endTime":2119.439,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":2117.189,"endTime":2119.439,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":2119.439,"endTime":2122.589,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":2119.439,"endTime":2122.589,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":2122.889,"endTime":2126.249,"body":"As always be authentic bringing"},{"speaker":"Erin Geiger","startTime":2122.889,"endTime":2126.249,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":2126.279,"endTime":2126.849,"body":"crushing it"}]}