{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":3.149,"endTime":5.399,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":3.149,"endTime":5.399,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":5.399,"endTime":8.969,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":5.399,"endTime":8.969,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.969,"endTime":13.019,"body":"business and make an impact on"},{"speaker":"Erin Geiger","startTime":8.969,"endTime":13.019,"body":"this world. A huge part of"},{"speaker":"Erin Geiger","startTime":13.019,"endTime":16.529,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":13.019,"endTime":16.529,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.529,"endTime":21.119,"body":"a major part of our process. 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I don't believe that,"},{"speaker":"Erin Geiger","startTime":216.0,"endTime":218.52,"body":"I think that you could still"},{"speaker":"Erin Geiger","startTime":216.0,"endTime":218.52,"body":"connect with your audience very"},{"speaker":"Erin Geiger","startTime":218.52,"endTime":222.3,"body":"well, and in a in an intimate"},{"speaker":"Erin Geiger","startTime":218.52,"endTime":222.3,"body":"way. And it's more intimate than"},{"speaker":"Erin Geiger","startTime":222.81,"endTime":226.32,"body":"social media. And I think it's a"},{"speaker":"Erin Geiger","startTime":222.81,"endTime":226.32,"body":"great way to connect to your to"},{"speaker":"Erin Geiger","startTime":226.32,"endTime":230.16,"body":"your audience. 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Oh, and I love it"},{"speaker":"Erin Geiger","startTime":292.739,"endTime":295.379,"body":"because you even have it boil"},{"speaker":"Erin Geiger","startTime":292.739,"endTime":295.379,"body":"down to like there's like three"},{"speaker":"Erin Geiger","startTime":295.379,"endTime":298.769,"body":"types of tags that she's going"},{"speaker":"Erin Geiger","startTime":295.379,"endTime":298.769,"body":"to go and"},{"speaker":"Unknown","startTime":298.77,"endTime":301.38,"body":"you were all one of"},{"speaker":"Unknown","startTime":298.77,"endTime":301.38,"body":"them. maybe even more than one"},{"speaker":"Unknown","startTime":301.38,"endTime":302.85,"body":"of them. I've been all three."},{"speaker":"Erin Geiger","startTime":303.42,"endTime":305.52,"body":"It's gonna be I am"},{"speaker":"Erin Geiger","startTime":303.42,"endTime":305.52,"body":"like so intrigued right now. So"},{"speaker":"Erin Geiger","startTime":305.73,"endTime":309.18,"body":"let's dive in. 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Today tags,"},{"speaker":"Unknown","startTime":317.55,"endTime":321.63,"body":"if you don't know, we're gonna"},{"speaker":"Unknown","startTime":321.63,"endTime":324.72,"body":"start with some industry jargon,"},{"speaker":"Unknown","startTime":321.63,"endTime":324.72,"body":"because when it comes to email"},{"speaker":"Unknown","startTime":324.72,"endTime":328.17,"body":"marketing platforms, they all"},{"speaker":"Unknown","startTime":324.72,"endTime":328.17,"body":"use different jargon. 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And"},{"speaker":"Erin Geiger","startTime":405.869,"endTime":407.459,"body":"do you mind giving a few"},{"speaker":"Erin Geiger","startTime":407.459,"endTime":411.749,"body":"examples of what a tag might be"},{"speaker":"Erin Geiger","startTime":407.459,"endTime":411.749,"body":"as far as grouping your list as"},{"speaker":"Erin Geiger","startTime":411.749,"endTime":413.669,"body":"well as the automation aspects?"},{"speaker":"Unknown","startTime":414.389,"endTime":417.059,"body":"Yeah, let's get into"},{"speaker":"Unknown","startTime":414.389,"endTime":417.059,"body":"that. 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And so"},{"speaker":"Unknown","startTime":450.419,"endTime":453.689,"body":"that's different than tags,"},{"speaker":"Unknown","startTime":450.419,"endTime":453.689,"body":"because tags are just a way you"},{"speaker":"Unknown","startTime":453.689,"endTime":457.109,"body":"can segment your list. So"},{"speaker":"Unknown","startTime":453.689,"endTime":457.109,"body":"segmentation is the strategy."},{"speaker":"Unknown","startTime":457.529,"endTime":463.739,"body":"And tags can be a tool used to"},{"speaker":"Unknown","startTime":457.529,"endTime":463.739,"body":"implement it. So but they aren't"},{"speaker":"Unknown","startTime":463.769,"endTime":467.879,"body":"only used for segmentation,"},{"speaker":"Unknown","startTime":463.769,"endTime":467.879,"body":"they're also something that can"},{"speaker":"Unknown","startTime":467.879,"endTime":471.719,"body":"do actions inside of your"},{"speaker":"Unknown","startTime":467.879,"endTime":471.719,"body":"automation as well. So they can,"},{"speaker":"Unknown","startTime":471.959,"endTime":475.589,"body":"you can use them in your back"},{"speaker":"Unknown","startTime":471.959,"endTime":475.589,"body":"end admin to organize your work."},{"speaker":"Unknown","startTime":475.889,"endTime":478.859,"body":"You can track people's"},{"speaker":"Unknown","startTime":475.889,"endTime":478.859,"body":"engagements collect data on"},{"speaker":"Unknown","startTime":478.859,"endTime":484.439,"body":"marketing campaigns. And so they"},{"speaker":"Unknown","startTime":478.859,"endTime":484.439,"body":"can actually trigger other"},{"speaker":"Unknown","startTime":484.439,"endTime":487.949,"body":"automation to start based on"},{"speaker":"Unknown","startTime":484.439,"endTime":487.949,"body":"people's actions as well. So"},{"speaker":"Unknown","startTime":487.949,"endTime":490.859,"body":"they're a little bit"},{"speaker":"Unknown","startTime":487.949,"endTime":490.859,"body":"segmentation is the strategy"},{"speaker":"Unknown","startTime":490.859,"endTime":495.029,"body":"takes are one of the tools that"},{"speaker":"Unknown","startTime":490.859,"endTime":495.029,"body":"we can use to do that. Right. So"},{"speaker":"Unknown","startTime":495.059,"endTime":497.669,"body":"what was your question? Sorry,"},{"speaker":"Unknown","startTime":495.059,"endTime":497.669,"body":"the three my favorite kinds of"},{"speaker":"Unknown","startTime":497.669,"endTime":498.119,"body":"tags."},{"speaker":"Erin Geiger","startTime":498.69,"endTime":501.51,"body":"No, I wanted to"},{"speaker":"Erin Geiger","startTime":498.69,"endTime":501.51,"body":"really, I think we were still at"},{"speaker":"Erin Geiger","startTime":501.51,"endTime":503.58,"body":"that foundation. Because some"},{"speaker":"Erin Geiger","startTime":501.51,"endTime":503.58,"body":"people are piled, like you're"},{"speaker":"Erin Geiger","startTime":503.58,"endTime":504.42,"body":"saying words."},{"speaker":"Unknown","startTime":506.19,"endTime":508.74,"body":"It's a lot of words. So"},{"speaker":"Unknown","startTime":506.19,"endTime":508.74,"body":"if we"},{"speaker":"Erin Geiger","startTime":508.74,"endTime":511.8,"body":"could just give"},{"speaker":"Erin Geiger","startTime":508.74,"endTime":511.8,"body":"them the audience, just a couple"},{"speaker":"Erin Geiger","startTime":511.8,"endTime":516.39,"body":"of examples of like, what a tag"},{"speaker":"Erin Geiger","startTime":511.8,"endTime":516.39,"body":"could be used for, like you can"},{"speaker":"Erin Geiger","startTime":516.39,"endTime":519.15,"body":"tag people who've downloaded a"},{"speaker":"Erin Geiger","startTime":516.39,"endTime":519.15,"body":"certain piece of content, and,"},{"speaker":"Erin Geiger","startTime":519.42,"endTime":522.63,"body":"you know, and then how you"},{"speaker":"Erin Geiger","startTime":519.42,"endTime":522.63,"body":"sample of using tags and"},{"speaker":"Erin Geiger","startTime":522.63,"endTime":525.75,"body":"automation. And then we can get"},{"speaker":"Erin Geiger","startTime":522.63,"endTime":525.75,"body":"into the three types of tags. So"},{"speaker":"Erin Geiger","startTime":525.75,"endTime":527.1,"body":"I'm super curious about that."},{"speaker":"Unknown","startTime":527.79,"endTime":530.34,"body":"That's my favorite."},{"speaker":"Unknown","startTime":527.79,"endTime":530.34,"body":"Okay, so my three favorite uses"},{"speaker":"Unknown","startTime":530.34,"endTime":536.16,"body":"for tags. One of the easiest"},{"speaker":"Unknown","startTime":530.34,"endTime":536.16,"body":"ones is to be a low key stalker."},{"speaker":"Unknown","startTime":536.64,"endTime":542.34,"body":"So you can tag people when they"},{"speaker":"Unknown","startTime":536.64,"endTime":542.34,"body":"like, when they join your list,"},{"speaker":"Unknown","startTime":542.34,"endTime":546.57,"body":"like how they joined your list,"},{"speaker":"Unknown","startTime":542.34,"endTime":546.57,"body":"they got this lead magnet, like"},{"speaker":"Unknown","startTime":546.57,"endTime":549.54,"body":"where they came from how they"},{"speaker":"Unknown","startTime":546.57,"endTime":549.54,"body":"joined your list in the first"},{"speaker":"Unknown","startTime":549.54,"endTime":552.78,"body":"place. Anything that they've"},{"speaker":"Unknown","startTime":549.54,"endTime":552.78,"body":"clicked on, you can tag they"},{"speaker":"Unknown","startTime":552.78,"endTime":557.64,"body":"clicked on link to x sales page,"},{"speaker":"Unknown","startTime":552.78,"endTime":557.64,"body":"so you can sort of know what"},{"speaker":"Unknown","startTime":557.64,"endTime":559.89,"body":"they're doing with your business"},{"speaker":"Unknown","startTime":557.64,"endTime":559.89,"body":"so that's one of my favorites so"},{"speaker":"Unknown","startTime":559.89,"endTime":563.04,"body":"you can be a low key stalker by"},{"speaker":"Unknown","startTime":559.89,"endTime":563.04,"body":"just adding tags throughout your"},{"speaker":"Unknown","startTime":563.04,"endTime":566.55,"body":"automation so that you know what"},{"speaker":"Unknown","startTime":563.04,"endTime":566.55,"body":"people have done you know, you"},{"speaker":"Unknown","startTime":566.55,"endTime":568.8,"body":"look up you want to look someone"},{"speaker":"Unknown","startTime":566.55,"endTime":568.8,"body":"up and then you can see on their"},{"speaker":"Unknown","startTime":568.8,"endTime":572.31,"body":"file oh that well they found me"},{"speaker":"Unknown","startTime":568.8,"endTime":572.31,"body":"through this lead magnet and"},{"speaker":"Unknown","startTime":572.31,"endTime":575.13,"body":"then they took this course and"},{"speaker":"Unknown","startTime":572.31,"endTime":575.13,"body":"then they you know they clicked"},{"speaker":"Unknown","startTime":575.13,"endTime":578.34,"body":"on this link in an email and so"},{"speaker":"Unknown","startTime":575.13,"endTime":578.34,"body":"now you know who you're talking"},{"speaker":"Unknown","startTime":578.34,"endTime":581.52,"body":"to. Right You know, the"},{"speaker":"Unknown","startTime":578.34,"endTime":581.52,"body":"background. So that's one of my"},{"speaker":"Unknown","startTime":581.52,"endTime":587.31,"body":"favorite uses. Another one is to"},{"speaker":"Unknown","startTime":581.52,"endTime":587.31,"body":"be a traffic light. So that is"},{"speaker":"Unknown","startTime":587.34,"endTime":593.34,"body":"using it to start and stop"},{"speaker":"Unknown","startTime":587.34,"endTime":593.34,"body":"automations and so tags I should"},{"speaker":"Unknown","startTime":593.34,"endTime":597.93,"body":"clarify for anyone brand new."},{"speaker":"Unknown","startTime":593.34,"endTime":597.93,"body":"They're added within your within"},{"speaker":"Unknown","startTime":597.93,"endTime":600.42,"body":"your emails and within your"},{"speaker":"Unknown","startTime":597.93,"endTime":600.42,"body":"system. So you This isn't"},{"speaker":"Unknown","startTime":600.42,"endTime":603.09,"body":"anything you're doing manually,"},{"speaker":"Unknown","startTime":600.42,"endTime":603.09,"body":"you set it up one time, right"},{"speaker":"Unknown","startTime":603.09,"endTime":607.02,"body":"when you set up what you're"},{"speaker":"Unknown","startTime":603.09,"endTime":607.02,"body":"doing. And when you think"},{"speaker":"Unknown","startTime":607.02,"endTime":609.51,"body":"through your strategy in advance"},{"speaker":"Unknown","startTime":607.02,"endTime":609.51,"body":"of all the information you might"},{"speaker":"Unknown","startTime":609.51,"endTime":611.94,"body":"want to know, and then you can"},{"speaker":"Unknown","startTime":609.51,"endTime":611.94,"body":"sort of build it in, and then"},{"speaker":"Unknown","startTime":611.94,"endTime":614.16,"body":"you don't have to think about it"},{"speaker":"Unknown","startTime":611.94,"endTime":614.16,"body":"again. So this isn't something"},{"speaker":"Unknown","startTime":614.16,"endTime":616.8,"body":"you need to do regularly, you"},{"speaker":"Unknown","startTime":614.16,"endTime":616.8,"body":"just need to sort of think"},{"speaker":"Unknown","startTime":616.8,"endTime":620.76,"body":"through the strategy when you"},{"speaker":"Unknown","startTime":616.8,"endTime":620.76,"body":"build a new automation. I don't"},{"speaker":"Unknown","startTime":620.76,"endTime":623.7,"body":"want to overwhelm everyone like,"},{"speaker":"Unknown","startTime":620.76,"endTime":623.7,"body":"Oh, my God, what do you mean a"},{"speaker":"Unknown","startTime":623.7,"endTime":627.24,"body":"traffic light? Do I have to be"},{"speaker":"Unknown","startTime":623.7,"endTime":627.24,"body":"turning things on and off? No,"},{"speaker":"Unknown","startTime":627.24,"endTime":630.72,"body":"that is a good point, my system,"},{"speaker":"Unknown","startTime":627.24,"endTime":630.72,"body":"now you set it up, and then it"},{"speaker":"Unknown","startTime":630.72,"endTime":634.65,"body":"runs. But I like to use tags to"},{"speaker":"Unknown","startTime":630.72,"endTime":634.65,"body":"start and stop. So somebody"},{"speaker":"Unknown","startTime":634.65,"endTime":637.62,"body":"signs up for a lead magnet, I"},{"speaker":"Unknown","startTime":634.65,"endTime":637.62,"body":"might use a tag at the end of"},{"speaker":"Unknown","startTime":637.62,"endTime":641.61,"body":"delivering that to start a"},{"speaker":"Unknown","startTime":637.62,"endTime":641.61,"body":"welcome sequence or get to know"},{"speaker":"Unknown","startTime":641.61,"endTime":644.52,"body":"you sequence or I might, maybe"},{"speaker":"Unknown","startTime":641.61,"endTime":644.52,"body":"they've gone through that maybe"},{"speaker":"Unknown","startTime":644.52,"endTime":647.01,"body":"it's time to sell them something"},{"speaker":"Unknown","startTime":644.52,"endTime":647.01,"body":"and send them to an evergreen"},{"speaker":"Unknown","startTime":647.01,"endTime":651.6,"body":"funnel. So you can do a lot of"},{"speaker":"Unknown","startTime":647.01,"endTime":651.6,"body":"traffic control with tags. You"},{"speaker":"Unknown","startTime":651.6,"endTime":653.64,"body":"don't have to do a lot of"},{"speaker":"Unknown","startTime":651.6,"endTime":653.64,"body":"systems. You don't have to use"},{"speaker":"Unknown","startTime":653.64,"endTime":656.67,"body":"tags to do that. But some some"},{"speaker":"Unknown","startTime":653.64,"endTime":656.67,"body":"systems you do. But it can be"},{"speaker":"Unknown","startTime":656.67,"endTime":659.43,"body":"one of the ways you can do it."},{"speaker":"Unknown","startTime":656.67,"endTime":659.43,"body":"And I like it because it's very"},{"speaker":"Unknown","startTime":659.43,"endTime":663.6,"body":"visual, and I can see what's"},{"speaker":"Unknown","startTime":659.43,"endTime":663.6,"body":"happening within my automations."},{"speaker":"Unknown","startTime":663.96,"endTime":666.96,"body":"And then my third favorite is to"},{"speaker":"Unknown","startTime":663.96,"endTime":666.96,"body":"act as a bouncer and check"},{"speaker":"Unknown","startTime":666.96,"endTime":672.12,"body":"everyone's ID. So I build in"},{"speaker":"Unknown","startTime":666.96,"endTime":672.12,"body":"tagging conditionals when people"},{"speaker":"Unknown","startTime":672.12,"endTime":674.79,"body":"at the start of my automations."},{"speaker":"Unknown","startTime":672.12,"endTime":674.79,"body":"So that's checking a lot of"},{"speaker":"Unknown","startTime":674.79,"endTime":678.06,"body":"systems, we'll call it the if"},{"speaker":"Unknown","startTime":674.79,"endTime":678.06,"body":"when, if one thing can be"},{"speaker":"Unknown","startTime":678.06,"endTime":683.19,"body":"confusing if when boxes in"},{"speaker":"Unknown","startTime":678.06,"endTime":683.19,"body":"automation. So that's just a way"},{"speaker":"Unknown","startTime":683.19,"endTime":685.59,"body":"of saying, hey, what tasks does"},{"speaker":"Unknown","startTime":683.19,"endTime":685.59,"body":"this person have? And should"},{"speaker":"Unknown","startTime":685.59,"endTime":688.47,"body":"they even be here? Should they"},{"speaker":"Unknown","startTime":685.59,"endTime":688.47,"body":"even be getting these emails?"},{"speaker":"Unknown","startTime":688.86,"endTime":692.61,"body":"Because it's, we've all been on"},{"speaker":"Unknown","startTime":688.86,"endTime":692.61,"body":"people's lists. And we've"},{"speaker":"Unknown","startTime":692.61,"endTime":695.97,"body":"probably all done it at one"},{"speaker":"Unknown","startTime":692.61,"endTime":695.97,"body":"point where someone will sign up"},{"speaker":"Unknown","startTime":695.97,"endTime":697.98,"body":"for something and get the"},{"speaker":"Unknown","startTime":695.97,"endTime":697.98,"body":"welcome sequence. And then"},{"speaker":"Unknown","startTime":697.98,"endTime":700.11,"body":"they'll sign up. You know, we"},{"speaker":"Unknown","startTime":697.98,"endTime":700.11,"body":"have super fans, they sign up"},{"speaker":"Unknown","startTime":700.11,"endTime":702.6,"body":"for all the things and then they"},{"speaker":"Unknown","startTime":700.11,"endTime":702.6,"body":"get like double the emails"},{"speaker":"Unknown","startTime":702.6,"endTime":704.49,"body":"they've already gotten. And"},{"speaker":"Unknown","startTime":702.6,"endTime":704.49,"body":"they're like, Oh, that's so"},{"speaker":"Unknown","startTime":704.49,"endTime":707.91,"body":"embarrassing. How do I stop"},{"speaker":"Unknown","startTime":704.49,"endTime":707.91,"body":"doing that? And you can just"},{"speaker":"Unknown","startTime":707.91,"endTime":711.78,"body":"build in little bouncer gates at"},{"speaker":"Unknown","startTime":707.91,"endTime":711.78,"body":"the front of your automation"},{"speaker":"Unknown","startTime":711.78,"endTime":715.53,"body":"saying, Hey, should this person"},{"speaker":"Unknown","startTime":711.78,"endTime":715.53,"body":"get these emails? And then you"},{"speaker":"Unknown","startTime":715.53,"endTime":717.72,"body":"can route them where they should"},{"speaker":"Unknown","startTime":715.53,"endTime":717.72,"body":"go if they shouldn't be there?"},{"speaker":"Unknown","startTime":717.93,"endTime":719.73,"body":"Yep. Now, those are my three"},{"speaker":"Unknown","startTime":717.93,"endTime":719.73,"body":"favorites."},{"speaker":"Erin Geiger","startTime":719.79,"endTime":724.8,"body":"I love I love the"},{"speaker":"Erin Geiger","startTime":719.79,"endTime":724.8,"body":"visualization of the bouncer,"},{"speaker":"Erin Geiger","startTime":724.8,"endTime":726.99,"body":"the traffic light and"},{"speaker":"Erin Geiger","startTime":724.8,"endTime":726.99,"body":"everything. That's genius. We"},{"speaker":"Erin Geiger","startTime":726.99,"endTime":727.2,"body":"need to"},{"speaker":"Unknown","startTime":727.2,"endTime":730.44,"body":"check the ID right. You"},{"speaker":"Unknown","startTime":727.2,"endTime":730.44,"body":"gotta check. Are you VIP? Should"},{"speaker":"Unknown","startTime":730.44,"endTime":733.32,"body":"you be in this one? Or should"},{"speaker":"Unknown","startTime":730.44,"endTime":733.32,"body":"you be in this sequence?"},{"speaker":"Erin Geiger","startTime":733.38,"endTime":735.24,"body":"Oh, that's great. I"},{"speaker":"Erin Geiger","startTime":733.38,"endTime":735.24,"body":"love it."},{"speaker":"Unknown","startTime":735.3,"endTime":737.25,"body":"You can give good"},{"speaker":"Unknown","startTime":735.3,"endTime":737.25,"body":"service that way it looks it"},{"speaker":"Unknown","startTime":737.25,"endTime":740.58,"body":"looks professional, right when"},{"speaker":"Unknown","startTime":737.25,"endTime":740.58,"body":"you're not making those little"},{"speaker":"Unknown","startTime":740.58,"endTime":744.36,"body":"mistakes. But that is if you're"},{"speaker":"Unknown","startTime":740.58,"endTime":744.36,"body":"new. Don't let it stop you"},{"speaker":"Unknown","startTime":744.36,"endTime":748.59,"body":"though. Better people get to"},{"speaker":"Unknown","startTime":744.36,"endTime":748.59,"body":"emails than not no emails. Yeah."},{"speaker":"Unknown","startTime":748.77,"endTime":752.64,"body":"No. 100%. But as you start to"},{"speaker":"Unknown","startTime":748.77,"endTime":752.64,"body":"refine, these are layers that"},{"speaker":"Unknown","startTime":752.64,"endTime":753.39,"body":"you can build in."},{"speaker":"Erin Geiger","startTime":753.54,"endTime":756.18,"body":"Yeah, no. And it's"},{"speaker":"Erin Geiger","startTime":753.54,"endTime":756.18,"body":"it's really good to bring up"},{"speaker":"Erin Geiger","startTime":756.18,"endTime":758.28,"body":"because I mean, I've had it to"},{"speaker":"Erin Geiger","startTime":756.18,"endTime":758.28,"body":"where it's like, I have a"},{"speaker":"Erin Geiger","startTime":758.28,"endTime":761.4,"body":"welcome sequence. And it"},{"speaker":"Erin Geiger","startTime":758.28,"endTime":761.4,"body":"automatically gets triggered"},{"speaker":"Erin Geiger","startTime":761.4,"endTime":764.31,"body":"when they download a piece of"},{"speaker":"Erin Geiger","startTime":761.4,"endTime":764.31,"body":"content. And it's like, okay,"},{"speaker":"Erin Geiger","startTime":764.31,"endTime":766.5,"body":"well, what if they come in"},{"speaker":"Erin Geiger","startTime":764.31,"endTime":766.5,"body":"again, and download another"},{"speaker":"Erin Geiger","startTime":766.5,"endTime":768.57,"body":"piece of content? Like I don't"},{"speaker":"Erin Geiger","startTime":766.5,"endTime":768.57,"body":"want that, you know, it's so"},{"speaker":"Erin Geiger","startTime":768.57,"endTime":771.93,"body":"it's like, you don't want to"},{"speaker":"Erin Geiger","startTime":768.57,"endTime":771.93,"body":"duplicate the the welcome"},{"speaker":"Erin Geiger","startTime":771.93,"endTime":775.71,"body":"sequences or your nurture"},{"speaker":"Erin Geiger","startTime":771.93,"endTime":775.71,"body":"sequences as well. Yeah, this is"},{"speaker":"Erin Geiger","startTime":775.71,"endTime":776.85,"body":"really good that we're talking"},{"speaker":"Erin Geiger","startTime":775.71,"endTime":776.85,"body":"about"},{"speaker":"Unknown","startTime":776.94,"endTime":779.76,"body":"the little bouncer if"},{"speaker":"Unknown","startTime":776.94,"endTime":779.76,"body":"when situation at the top and"},{"speaker":"Unknown","startTime":779.76,"endTime":781.11,"body":"check those tags. Yeah."},{"speaker":"Erin Geiger","startTime":783.27,"endTime":787.89,"body":"Okay, and so the"},{"speaker":"Erin Geiger","startTime":783.27,"endTime":787.89,"body":"three types of taggers. That's a"},{"speaker":"Erin Geiger","startTime":787.89,"endTime":789.51,"body":"different situation."},{"speaker":"Unknown","startTime":790.59,"endTime":795.84,"body":"So who are we as people"},{"speaker":"Unknown","startTime":790.59,"endTime":795.84,"body":"inside of our email platforms,"},{"speaker":"Unknown","startTime":796.08,"endTime":798.51,"body":"we're the same people that are"},{"speaker":"Unknown","startTime":796.08,"endTime":798.51,"body":"inside of our Google Drive's and"},{"speaker":"Unknown","startTime":798.51,"endTime":803.28,"body":"the big mess there as well."},{"speaker":"Unknown","startTime":798.51,"endTime":803.28,"body":"Generally, I see three types of"},{"speaker":"Unknown","startTime":803.28,"endTime":807.57,"body":"people when it comes to tagging."},{"speaker":"Unknown","startTime":803.28,"endTime":807.57,"body":"And the first one is the willy"},{"speaker":"Unknown","startTime":807.57,"endTime":812.01,"body":"nilly tanker. So I also call"},{"speaker":"Unknown","startTime":807.57,"endTime":812.01,"body":"this Rando tagging. And it feels"},{"speaker":"Unknown","startTime":812.01,"endTime":817.68,"body":"like a bit like drunk Mad Libs."},{"speaker":"Unknown","startTime":812.01,"endTime":817.68,"body":"And this is probably the most"},{"speaker":"Unknown","startTime":817.68,"endTime":820.65,"body":"common when you know who you"},{"speaker":"Unknown","startTime":817.68,"endTime":820.65,"body":"are, you're building out an"},{"speaker":"Unknown","startTime":820.65,"endTime":824.46,"body":"email sequence and you see the"},{"speaker":"Unknown","startTime":820.65,"endTime":824.46,"body":"little Tag button. And you feel"},{"speaker":"Unknown","startTime":824.46,"endTime":826.98,"body":"like it should do it. Something"},{"speaker":"Unknown","startTime":824.46,"endTime":826.98,"body":"there, you know, should take"},{"speaker":"Unknown","startTime":826.98,"endTime":829.41,"body":"something but you don't really"},{"speaker":"Unknown","startTime":826.98,"endTime":829.41,"body":"know what you should do. Or"},{"speaker":"Unknown","startTime":829.41,"endTime":833.07,"body":"you've never really thought of a"},{"speaker":"Unknown","startTime":829.41,"endTime":833.07,"body":"strategy. And so you give it a"},{"speaker":"Unknown","startTime":833.07,"endTime":837.99,"body":"tag and you give it a random"},{"speaker":"Unknown","startTime":833.07,"endTime":837.99,"body":"name. And then what happens and"},{"speaker":"Unknown","startTime":837.99,"endTime":841.98,"body":"then later, you try to remember"},{"speaker":"Unknown","startTime":837.99,"endTime":841.98,"body":"what it was for, in the life of"},{"speaker":"Unknown","startTime":841.98,"endTime":844.89,"body":"you can't figure out what you"},{"speaker":"Unknown","startTime":841.98,"endTime":844.89,"body":"were trying, like, why you made"},{"speaker":"Unknown","startTime":844.89,"endTime":849.36,"body":"the day or what is for the"},{"speaker":"Unknown","startTime":844.89,"endTime":849.36,"body":"purposes, or you just can't"},{"speaker":"Unknown","startTime":849.36,"endTime":851.85,"body":"figure out what the heck you"},{"speaker":"Unknown","startTime":849.36,"endTime":851.85,"body":"were thinking, right? You don't"},{"speaker":"Unknown","startTime":851.85,"endTime":855.42,"body":"know what the function is. And"},{"speaker":"Unknown","startTime":851.85,"endTime":855.42,"body":"then mistakes can happen and"},{"speaker":"Unknown","startTime":855.42,"endTime":859.05,"body":"opportunities can be missed. But"},{"speaker":"Unknown","startTime":855.42,"endTime":859.05,"body":"I think everyone has done that."},{"speaker":"Unknown","startTime":859.08,"endTime":864.81,"body":"I think all of us I actually had"},{"speaker":"Unknown","startTime":859.08,"endTime":864.81,"body":"a client and I was cleaning up"},{"speaker":"Unknown","startTime":864.81,"endTime":869.46,"body":"her tags and she had when"},{"speaker":"Unknown","startTime":864.81,"endTime":869.46,"body":"probably leftover from when she"},{"speaker":"Unknown","startTime":869.46,"endTime":874.26,"body":"was new, right? No shade we she"},{"speaker":"Unknown","startTime":869.46,"endTime":874.26,"body":"was tagging. She was trying it"},{"speaker":"Unknown","startTime":874.26,"endTime":877.86,"body":"out. But the tag name was"},{"speaker":"Unknown","startTime":874.26,"endTime":877.86,"body":"literally bought the thing."},{"speaker":"Unknown","startTime":879.12,"endTime":882.96,"body":"That's it, that's all it was."},{"speaker":"Unknown","startTime":879.12,"endTime":882.96,"body":"And this is somebody with many,"},{"speaker":"Unknown","startTime":882.99,"endTime":887.58,"body":"many different offers and a"},{"speaker":"Unknown","startTime":882.99,"endTime":887.58,"body":"membership and a course and like"},{"speaker":"Unknown","startTime":887.58,"endTime":891.09,"body":"all the things and there was"},{"speaker":"Unknown","startTime":887.58,"endTime":891.09,"body":"this tag buried in the depths of"},{"speaker":"Unknown","startTime":891.09,"endTime":893.61,"body":"her email platform. That's it"},{"speaker":"Unknown","startTime":891.09,"endTime":893.61,"body":"but the thing and I'm like this"},{"speaker":"Unknown","startTime":893.61,"endTime":898.53,"body":"tells me nothing. This is not"},{"speaker":"Unknown","startTime":893.61,"endTime":898.53,"body":"helpful. So that would be a"},{"speaker":"Unknown","startTime":898.53,"endTime":905.19,"body":"willy nilly taker. But then you"},{"speaker":"Unknown","startTime":898.53,"endTime":905.19,"body":"might be in overtake or overtake"},{"speaker":"Unknown","startTime":905.19,"endTime":907.29,"body":"or is are coming from a really"},{"speaker":"Unknown","startTime":905.19,"endTime":907.29,"body":"good place because they know"},{"speaker":"Unknown","startTime":907.29,"endTime":909.69,"body":"tags are important. But again,"},{"speaker":"Unknown","startTime":907.29,"endTime":909.69,"body":"they they're coming at it"},{"speaker":"Unknown","startTime":909.69,"endTime":913.59,"body":"without any strategy mapped out."},{"speaker":"Unknown","startTime":909.69,"endTime":913.59,"body":"And so they just tag all over"},{"speaker":"Unknown","startTime":913.59,"endTime":917.76,"body":"the place, like, tag vomit"},{"speaker":"Unknown","startTime":913.59,"endTime":917.76,"body":"everywhere all over the place."},{"speaker":"Unknown","startTime":917.79,"endTime":921.66,"body":"And they end up with so many"},{"speaker":"Unknown","startTime":917.79,"endTime":921.66,"body":"tags with no clear jobs for"},{"speaker":"Unknown","startTime":921.66,"endTime":925.44,"body":"them. And multiple tags for the"},{"speaker":"Unknown","startTime":921.66,"endTime":925.44,"body":"sack, same thing. 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And that's not"},{"speaker":"Unknown","startTime":938.1,"endTime":942.09,"body":"really helpful for data or for"},{"speaker":"Unknown","startTime":938.1,"endTime":942.09,"body":"you know, if you were to build"},{"speaker":"Unknown","startTime":942.09,"endTime":944.64,"body":"in a gate check like one of"},{"speaker":"Unknown","startTime":942.09,"endTime":944.64,"body":"those What did I call them a"},{"speaker":"Unknown","startTime":944.64,"endTime":947.43,"body":"bouncer checking ID into an"},{"speaker":"Unknown","startTime":944.64,"endTime":947.43,"body":"automation to make sure the"},{"speaker":"Unknown","startTime":947.43,"endTime":950.01,"body":"right people should be there and"},{"speaker":"Unknown","startTime":947.43,"endTime":950.01,"body":"you go to look at the tags going"},{"speaker":"Unknown","startTime":950.46,"endTime":953.52,"body":"people with what tags should get"},{"speaker":"Unknown","startTime":950.46,"endTime":953.52,"body":"these emails and you see 37"},{"speaker":"Unknown","startTime":953.52,"endTime":956.67,"body":"similar ones. That's not"},{"speaker":"Unknown","startTime":953.52,"endTime":956.67,"body":"helpful. It's even more"},{"speaker":"Unknown","startTime":956.67,"endTime":961.32,"body":"confusing, right? So yeah,"},{"speaker":"Unknown","startTime":956.67,"endTime":961.32,"body":"that's there's a lot of overtake"},{"speaker":"Unknown","startTime":961.32,"endTime":966.75,"body":"errs out there. And their their"},{"speaker":"Unknown","startTime":961.32,"endTime":966.75,"body":"mechanism is just to keep adding"},{"speaker":"Unknown","startTime":966.75,"endTime":971.1,"body":"them. And then we have this is"},{"speaker":"Unknown","startTime":966.75,"endTime":971.1,"body":"this is actually really common"},{"speaker":"Unknown","startTime":971.1,"endTime":974.76,"body":"to take avoider. Right, yeah,"},{"speaker":"Unknown","startTime":971.1,"endTime":974.76,"body":"you know, you are you're like,"},{"speaker":"Unknown","startTime":975.06,"endTime":977.61,"body":"Okay, this is coming from a"},{"speaker":"Unknown","startTime":975.06,"endTime":977.61,"body":"place of frustration or"},{"speaker":"Unknown","startTime":977.61,"endTime":982.05,"body":"overwhelm, or just general"},{"speaker":"Unknown","startTime":977.61,"endTime":982.05,"body":"intimidated by the tech. And"},{"speaker":"Unknown","startTime":982.08,"endTime":986.22,"body":"they just avoid the whole dump."},{"speaker":"Unknown","startTime":982.08,"endTime":986.22,"body":"They don't take it all. And the"},{"speaker":"Unknown","startTime":986.22,"endTime":988.56,"body":"truth is, you can actually get"},{"speaker":"Unknown","startTime":986.22,"endTime":988.56,"body":"away with that for a while when"},{"speaker":"Unknown","startTime":988.56,"endTime":992.85,"body":"you're new. Really, it's fine."},{"speaker":"Unknown","startTime":988.56,"endTime":992.85,"body":"But then there comes a time when"},{"speaker":"Unknown","startTime":993.0,"endTime":996.48,"body":"you can't continue talking to"},{"speaker":"Unknown","startTime":993.0,"endTime":996.48,"body":"everyone on your list the exact"},{"speaker":"Unknown","startTime":996.48,"endTime":1000.44,"body":"same way, right. And there'll be"},{"speaker":"Unknown","startTime":996.48,"endTime":1000.44,"body":"come a time where people will"},{"speaker":"Unknown","startTime":1000.44,"endTime":1004.43,"body":"get your welcome sequence twice,"},{"speaker":"Unknown","startTime":1000.44,"endTime":1004.43,"body":"and it's confusing. So it's fine"},{"speaker":"Unknown","startTime":1004.43,"endTime":1010.25,"body":"when you're new to to not have a"},{"speaker":"Unknown","startTime":1004.43,"endTime":1010.25,"body":"tag strategy. But you will run"},{"speaker":"Unknown","startTime":1010.25,"endTime":1014.18,"body":"into situations as you grow"},{"speaker":"Unknown","startTime":1010.25,"endTime":1014.18,"body":"where you're gonna wish you had"},{"speaker":"Unknown","startTime":1014.18,"endTime":1018.98,"body":"that data, and that those"},{"speaker":"Unknown","startTime":1014.18,"endTime":1018.98,"body":"systems in place, but yeah,"},{"speaker":"Unknown","startTime":1019.01,"endTime":1021.74,"body":"you'll grow out of it. And then"},{"speaker":"Unknown","startTime":1019.01,"endTime":1021.74,"body":"you'll need data and data is"},{"speaker":"Unknown","startTime":1021.74,"endTime":1026.66,"body":"where predictability and then"},{"speaker":"Unknown","startTime":1021.74,"endTime":1026.66,"body":"confidence can come from. And"},{"speaker":"Unknown","startTime":1026.66,"endTime":1029.36,"body":"when you're new, being able to"},{"speaker":"Unknown","startTime":1026.66,"endTime":1029.36,"body":"check, like how many people did"},{"speaker":"Unknown","startTime":1029.36,"endTime":1032.81,"body":"this action when I asked them"},{"speaker":"Unknown","startTime":1029.36,"endTime":1032.81,"body":"to, just by pulling a quick tag,"},{"speaker":"Unknown","startTime":1032.81,"endTime":1035.63,"body":"like you don't have to run a big"},{"speaker":"Unknown","startTime":1032.81,"endTime":1035.63,"body":"report, you can just look at"},{"speaker":"Unknown","startTime":1035.63,"endTime":1039.11,"body":"your tag numbers. It's so"},{"speaker":"Unknown","startTime":1035.63,"endTime":1039.11,"body":"confidence building when you can"},{"speaker":"Unknown","startTime":1039.11,"endTime":1040.04,"body":"see things working."},{"speaker":"Erin Geiger","startTime":1040.879,"endTime":1043.369,"body":"Yeah, I love it."},{"speaker":"Erin Geiger","startTime":1040.879,"endTime":1043.369,"body":"And I think that's like a whole"},{"speaker":"Erin Geiger","startTime":1043.369,"endTime":1047.239,"body":"other conversation too, is like,"},{"speaker":"Erin Geiger","startTime":1043.369,"endTime":1047.239,"body":"the analytics of your email. And"},{"speaker":"Erin Geiger","startTime":1047.269,"endTime":1051.109,"body":"by the second I kind of feel"},{"speaker":"Erin Geiger","startTime":1047.269,"endTime":1051.109,"body":"like one person could be all"},{"speaker":"Erin Geiger","startTime":1051.109,"endTime":1052.549,"body":"three. Right? And"},{"speaker":"Unknown","startTime":1053.27,"endTime":1055.43,"body":"yeah, absolutely."},{"speaker":"Unknown","startTime":1053.27,"endTime":1055.43,"body":"Absolutely."},{"speaker":"Erin Geiger","startTime":1056.75,"endTime":1058.55,"body":"It could be the"},{"speaker":"Erin Geiger","startTime":1056.75,"endTime":1058.55,"body":"avoider at first I'm not too"},{"speaker":"Erin Geiger","startTime":1058.55,"endTime":1059.48,"body":"sure about this."},{"speaker":"Unknown","startTime":1059.72,"endTime":1062.21,"body":"Depends on the day and"},{"speaker":"Unknown","startTime":1059.72,"endTime":1062.21,"body":"depends on the day."},{"speaker":"Erin Geiger","startTime":1064.309,"endTime":1067.429,"body":"Like jump in and"},{"speaker":"Erin Geiger","startTime":1064.309,"endTime":1067.429,"body":"like go walk and yeah, so I just"},{"speaker":"Erin Geiger","startTime":1067.429,"endTime":1071.509,"body":"feel like it could be like a"},{"speaker":"Erin Geiger","startTime":1067.429,"endTime":1071.509,"body":"your tag journey. And so like,"},{"speaker":"Erin Geiger","startTime":1071.539,"endTime":1076.129,"body":"what can it because we're all"},{"speaker":"Erin Geiger","startTime":1071.539,"endTime":1076.129,"body":"about like, you know, learning"},{"speaker":"Erin Geiger","startTime":1076.129,"endTime":1081.319,"body":"and implementing and executing"},{"speaker":"Erin Geiger","startTime":1076.129,"endTime":1081.319,"body":"on this show. So what do you"},{"speaker":"Erin Geiger","startTime":1081.319,"endTime":1084.259,"body":"suggest that people are starting"},{"speaker":"Erin Geiger","startTime":1081.319,"endTime":1084.259,"body":"out with tags, like what is like"},{"speaker":"Erin Geiger","startTime":1084.259,"endTime":1086.539,"body":"the kind of the first thing that"},{"speaker":"Erin Geiger","startTime":1084.259,"endTime":1086.539,"body":"you recommend that they do,"},{"speaker":"Erin Geiger","startTime":1086.539,"endTime":1088.009,"body":"maybe they can even do that"},{"speaker":"Erin Geiger","startTime":1086.539,"endTime":1088.009,"body":"today."},{"speaker":"Unknown","startTime":1089.329,"endTime":1093.499,"body":"So I have a game"},{"speaker":"Unknown","startTime":1089.329,"endTime":1093.499,"body":"changing tip for you today. And"},{"speaker":"Unknown","startTime":1093.499,"endTime":1096.979,"body":"it's something I teach in my"},{"speaker":"Unknown","startTime":1093.499,"endTime":1096.979,"body":"course WTF or takes it to"},{"speaker":"Unknown","startTime":1096.979,"endTime":1100.849,"body":"greater detail, obviously. But"},{"speaker":"Unknown","startTime":1096.979,"endTime":1100.849,"body":"there's one thing you can just"},{"speaker":"Unknown","startTime":1100.849,"endTime":1105.229,"body":"do today easily and simply. And"},{"speaker":"Unknown","startTime":1100.849,"endTime":1105.229,"body":"that's to use categories for"},{"speaker":"Unknown","startTime":1105.229,"endTime":1110.329,"body":"your tags, give your tags a job."},{"speaker":"Unknown","startTime":1105.229,"endTime":1110.329,"body":"And all I mean by that not every"},{"speaker":"Unknown","startTime":1110.329,"endTime":1114.349,"body":"system has categories for their"},{"speaker":"Unknown","startTime":1110.329,"endTime":1114.349,"body":"tags, I just mean name it"},{"speaker":"Unknown","startTime":1114.349,"endTime":1118.579,"body":"something at the beginning of"},{"speaker":"Unknown","startTime":1114.349,"endTime":1118.579,"body":"the tag that makes sense for"},{"speaker":"Unknown","startTime":1118.699,"endTime":1124.729,"body":"what it's doing. Right. So if"},{"speaker":"Unknown","startTime":1118.699,"endTime":1124.729,"body":"you're tracking an activity,"},{"speaker":"Unknown","startTime":1124.729,"endTime":1126.979,"body":"someone's done, like a link"},{"speaker":"Unknown","startTime":1124.729,"endTime":1126.979,"body":"they've clicked or something"},{"speaker":"Unknown","startTime":1126.979,"endTime":1130.939,"body":"they've downloaded, put activity"},{"speaker":"Unknown","startTime":1126.979,"endTime":1130.939,"body":"in the at the front in brackets"},{"speaker":"Unknown","startTime":1131.149,"endTime":1134.629,"body":"before you put your tag name."},{"speaker":"Unknown","startTime":1131.149,"endTime":1134.629,"body":"Because now when you see that"},{"speaker":"Unknown","startTime":1134.629,"endTime":1138.259,"body":"ticker, like oh, that's an"},{"speaker":"Unknown","startTime":1134.629,"endTime":1138.259,"body":"activity, someone's take it and"},{"speaker":"Unknown","startTime":1138.259,"endTime":1141.439,"body":"it makes sense. You're like, Oh,"},{"speaker":"Unknown","startTime":1138.259,"endTime":1141.439,"body":"I know what the job is for that"},{"speaker":"Unknown","startTime":1141.439,"endTime":1147.409,"body":"tag. Right. Another category you"},{"speaker":"Unknown","startTime":1141.439,"endTime":1147.409,"body":"could use I like to use one"},{"speaker":"Unknown","startTime":1147.409,"endTime":1150.799,"body":"called subscriber and that notes"},{"speaker":"Unknown","startTime":1147.409,"endTime":1150.799,"body":"their preferences on my list"},{"speaker":"Unknown","startTime":1150.799,"endTime":1155.119,"body":"right? Like did they do have"},{"speaker":"Unknown","startTime":1150.799,"endTime":1155.119,"body":"consent to email them that's"},{"speaker":"Unknown","startTime":1155.119,"endTime":1159.049,"body":"important to me? Do they like a"},{"speaker":"Unknown","startTime":1155.119,"endTime":1159.049,"body":"weekly email or a monthly email?"},{"speaker":"Unknown","startTime":1159.049,"endTime":1162.559,"body":"Have they asked for only emails"},{"speaker":"Unknown","startTime":1159.049,"endTime":1162.559,"body":"about what they've purchased and"},{"speaker":"Unknown","startTime":1162.559,"endTime":1168.229,"body":"not marketing emails? Or if you"},{"speaker":"Unknown","startTime":1162.559,"endTime":1168.229,"body":"have like some programs use"},{"speaker":"Unknown","startTime":1168.229,"endTime":1170.509,"body":"lists as well if you have"},{"speaker":"Unknown","startTime":1168.229,"endTime":1170.509,"body":"different things going on, you"},{"speaker":"Unknown","startTime":1170.509,"endTime":1175.549,"body":"can use tags just to like note"},{"speaker":"Unknown","startTime":1170.509,"endTime":1175.549,"body":"all the preferences and that one"},{"speaker":"Unknown","startTime":1175.549,"endTime":1178.249,"body":"is really helpful when you when"},{"speaker":"Unknown","startTime":1175.549,"endTime":1178.249,"body":"you go to send emails because"},{"speaker":"Unknown","startTime":1178.249,"endTime":1181.579,"body":"you can just you know make sure"},{"speaker":"Unknown","startTime":1178.249,"endTime":1181.579,"body":"that you're pulling people that"},{"speaker":"Unknown","startTime":1183.649,"endTime":1187.879,"body":"have said they want your email"},{"speaker":"Unknown","startTime":1183.649,"endTime":1187.879,"body":"it's just a really simple way to"},{"speaker":"Unknown","startTime":1187.879,"endTime":1189.769,"body":"group them all right, because"},{"speaker":"Unknown","startTime":1187.879,"endTime":1189.769,"body":"they will have there will be"},{"speaker":"Unknown","startTime":1189.769,"endTime":1191.899,"body":"people that don't want your"},{"speaker":"Unknown","startTime":1189.769,"endTime":1191.899,"body":"marketing emails but you still"},{"speaker":"Unknown","startTime":1191.899,"endTime":1195.199,"body":"have to be able to email about"},{"speaker":"Unknown","startTime":1191.899,"endTime":1195.199,"body":"your offer like you know things"},{"speaker":"Unknown","startTime":1195.199,"endTime":1198.319,"body":"they've purchased with you if"},{"speaker":"Unknown","startTime":1195.199,"endTime":1198.319,"body":"their clients so tagging is a"},{"speaker":"Unknown","startTime":1198.319,"endTime":1202.309,"body":"simple way to do that. Can you"},{"speaker":"Unknown","startTime":1198.319,"endTime":1202.309,"body":"that just means putting that"},{"speaker":"Unknown","startTime":1202.309,"endTime":1205.909,"body":"word at the front, just changed"},{"speaker":"Unknown","startTime":1202.309,"endTime":1205.909,"body":"using it in your naming"},{"speaker":"Unknown","startTime":1205.909,"endTime":1209.269,"body":"structure is all you need to do"},{"speaker":"Unknown","startTime":1205.909,"endTime":1209.269,"body":"is give your take the job. And"},{"speaker":"Unknown","startTime":1209.389,"endTime":1213.559,"body":"pick some names like I have, I"},{"speaker":"Unknown","startTime":1209.389,"endTime":1213.559,"body":"think nine categories that I"},{"speaker":"Unknown","startTime":1213.559,"endTime":1218.449,"body":"teach and use in my tech naming"},{"speaker":"Unknown","startTime":1213.559,"endTime":1218.449,"body":"formula. But you can make them"},{"speaker":"Unknown","startTime":1218.449,"endTime":1222.109,"body":"up to just whatever makes sense"},{"speaker":"Unknown","startTime":1218.449,"endTime":1222.109,"body":"for you. Just pick some"},{"speaker":"Unknown","startTime":1222.109,"endTime":1226.969,"body":"categories of of things you need"},{"speaker":"Unknown","startTime":1222.109,"endTime":1226.969,"body":"to know, and name them and put"},{"speaker":"Unknown","startTime":1226.969,"endTime":1229.129,"body":"those at the beginning of the"},{"speaker":"Unknown","startTime":1226.969,"endTime":1229.129,"body":"tag so that when you're looking"},{"speaker":"Unknown","startTime":1229.129,"endTime":1230.929,"body":"at your tag list, they're all"},{"speaker":"Unknown","startTime":1229.129,"endTime":1230.929,"body":"grouped together."},{"speaker":"Erin Geiger","startTime":1231.469,"endTime":1233.299,"body":"I love that it"},{"speaker":"Erin Geiger","startTime":1231.469,"endTime":1233.299,"body":"makes it so much Yeah. and"},{"speaker":"Erin Geiger","startTime":1233.299,"endTime":1238.039,"body":"organized. And you know, you can"},{"speaker":"Erin Geiger","startTime":1233.299,"endTime":1238.039,"body":"quickly see what it is that you"},{"speaker":"Erin Geiger","startTime":1238.039,"endTime":1239.929,"body":"need to work with right then. So"},{"speaker":"Unknown","startTime":1239.959,"endTime":1242.239,"body":"yeah, one of my"},{"speaker":"Unknown","startTime":1239.959,"endTime":1242.239,"body":"favorite actually, I said that"},{"speaker":"Unknown","startTime":1242.239,"endTime":1245.929,"body":"already, I guess I have lots of"},{"speaker":"Unknown","startTime":1242.239,"endTime":1245.929,"body":"favorites. tech nerd over here."},{"speaker":"Unknown","startTime":1246.829,"endTime":1251.149,"body":"Another one of my favorites is a"},{"speaker":"Unknown","startTime":1246.829,"endTime":1251.149,"body":"status category of tags. So I"},{"speaker":"Unknown","startTime":1251.149,"endTime":1254.959,"body":"just used the status in brackets"},{"speaker":"Unknown","startTime":1251.149,"endTime":1254.959,"body":"before I named the tag. And I"},{"speaker":"Unknown","startTime":1254.959,"endTime":1257.689,"body":"love to add those at the"},{"speaker":"Unknown","startTime":1254.959,"endTime":1257.689,"body":"beginning of an automation and"},{"speaker":"Unknown","startTime":1257.689,"endTime":1260.239,"body":"remove them at the end. So I"},{"speaker":"Unknown","startTime":1257.689,"endTime":1260.239,"body":"know when people are going"},{"speaker":"Unknown","startTime":1260.479,"endTime":1265.369,"body":"through, they're currently"},{"speaker":"Unknown","startTime":1260.479,"endTime":1265.369,"body":"inside of an automation. So the"},{"speaker":"Unknown","startTime":1265.369,"endTime":1269.149,"body":"beginning of a welcome sequence,"},{"speaker":"Unknown","startTime":1265.369,"endTime":1269.149,"body":"I'll add status in welcome"},{"speaker":"Unknown","startTime":1269.149,"endTime":1272.719,"body":"sequence and then remove it at"},{"speaker":"Unknown","startTime":1269.149,"endTime":1272.719,"body":"the end, or in Evergreen funnel"},{"speaker":"Unknown","startTime":1272.719,"endTime":1276.229,"body":"or whatever you're doing."},{"speaker":"Unknown","startTime":1272.719,"endTime":1276.229,"body":"Because maybe when you send your"},{"speaker":"Unknown","startTime":1276.259,"endTime":1279.259,"body":"your newsletter, you want to not"},{"speaker":"Unknown","startTime":1276.259,"endTime":1279.259,"body":"send everybody who's currently"},{"speaker":"Unknown","startTime":1279.259,"endTime":1283.009,"body":"getting another, you know, an"},{"speaker":"Unknown","startTime":1279.259,"endTime":1283.009,"body":"automation, right? So it's"},{"speaker":"Unknown","startTime":1283.009,"endTime":1286.819,"body":"really super easy to to control"},{"speaker":"Unknown","startTime":1283.009,"endTime":1286.819,"body":"that if they have a tag while"},{"speaker":"Unknown","startTime":1286.819,"endTime":1289.099,"body":"they're in that automation. You"},{"speaker":"Unknown","startTime":1286.819,"endTime":1289.099,"body":"don't have to get you know, you"},{"speaker":"Unknown","startTime":1289.099,"endTime":1290.899,"body":"don't have to go looking for"},{"speaker":"Unknown","startTime":1289.099,"endTime":1290.899,"body":"that information that's right at"},{"speaker":"Unknown","startTime":1290.899,"endTime":1292.819,"body":"your fingertips. So that's one"},{"speaker":"Unknown","startTime":1290.899,"endTime":1292.819,"body":"of my favorites."},{"speaker":"Erin Geiger","startTime":1293.0,"endTime":1295.4,"body":"Yeah, yeah, that's"},{"speaker":"Erin Geiger","startTime":1293.0,"endTime":1295.4,"body":"just makes it so much more"},{"speaker":"Erin Geiger","startTime":1295.4,"endTime":1301.49,"body":"streamlined. Yeah, we mentioned"},{"speaker":"Erin Geiger","startTime":1295.4,"endTime":1301.49,"body":"data a few minutes ago. So"},{"speaker":"Erin Geiger","startTime":1301.52,"endTime":1305.57,"body":"there's so much you can track. I"},{"speaker":"Erin Geiger","startTime":1301.52,"endTime":1305.57,"body":"mean, it's like, I could drive"},{"speaker":"Erin Geiger","startTime":1305.57,"endTime":1308.99,"body":"yourself nuts. So what are just"},{"speaker":"Erin Geiger","startTime":1305.57,"endTime":1308.99,"body":"a few data points that you're"},{"speaker":"Erin Geiger","startTime":1308.99,"endTime":1312.62,"body":"like, Listen, if you're going to"},{"speaker":"Erin Geiger","startTime":1308.99,"endTime":1312.62,"body":"track anything, you know, like"},{"speaker":"Erin Geiger","startTime":1312.65,"endTime":1315.14,"body":"track this with your tags, this"},{"speaker":"Erin Geiger","startTime":1312.65,"endTime":1315.14,"body":"is these are the benefits you"},{"speaker":"Erin Geiger","startTime":1315.14,"endTime":1318.05,"body":"get from using tags is the data"},{"speaker":"Erin Geiger","startTime":1315.14,"endTime":1318.05,"body":"you can collect. This is what"},{"speaker":"Erin Geiger","startTime":1318.05,"endTime":1319.94,"body":"really matters, especially when"},{"speaker":"Erin Geiger","startTime":1318.05,"endTime":1319.94,"body":"you're first starting out."},{"speaker":"Unknown","startTime":1320.96,"endTime":1323.48,"body":"Yeah, so you can"},{"speaker":"Unknown","startTime":1320.96,"endTime":1323.48,"body":"collect a lot. And what I"},{"speaker":"Unknown","startTime":1323.51,"endTime":1327.11,"body":"recommend when you're first"},{"speaker":"Unknown","startTime":1323.51,"endTime":1327.11,"body":"starting is to collect it even"},{"speaker":"Unknown","startTime":1327.11,"endTime":1332.21,"body":"if you don't know why you need"},{"speaker":"Unknown","startTime":1327.11,"endTime":1332.21,"body":"it yet. Because having it when"},{"speaker":"Unknown","startTime":1332.21,"endTime":1335.81,"body":"you do need it later, is so"},{"speaker":"Unknown","startTime":1332.21,"endTime":1335.81,"body":"wonderful when you're like oh, I"},{"speaker":"Unknown","startTime":1335.81,"endTime":1338.72,"body":"was I was so smart back then,"},{"speaker":"Unknown","startTime":1335.81,"endTime":1338.72,"body":"and I collected this data,"},{"speaker":"Unknown","startTime":1338.72,"endTime":1344.51,"body":"you'll feel so proud. Right? So"},{"speaker":"Unknown","startTime":1338.72,"endTime":1344.51,"body":"just think through it helps for"},{"speaker":"Unknown","startTime":1344.51,"endTime":1349.13,"body":"me when I'm building automation"},{"speaker":"Unknown","startTime":1344.51,"endTime":1349.13,"body":"or sequences to really get in"},{"speaker":"Unknown","startTime":1349.13,"endTime":1355.07,"body":"the shoes of your subscriber"},{"speaker":"Unknown","startTime":1349.13,"endTime":1355.07,"body":"your contact and experience your"},{"speaker":"Unknown","startTime":1355.79,"endTime":1358.85,"body":"automation funnels from their"},{"speaker":"Unknown","startTime":1355.79,"endTime":1358.85,"body":"perspective. And think of them"},{"speaker":"Unknown","startTime":1358.85,"endTime":1361.1,"body":"as just a real human like, what"},{"speaker":"Unknown","startTime":1358.85,"endTime":1361.1,"body":"do we need to know about this"},{"speaker":"Unknown","startTime":1361.1,"endTime":1364.28,"body":"person to give them good service"},{"speaker":"Unknown","startTime":1361.1,"endTime":1364.28,"body":"or to get them offers that"},{"speaker":"Unknown","startTime":1364.28,"endTime":1368.99,"body":"matter to them. So some data"},{"speaker":"Unknown","startTime":1364.28,"endTime":1368.99,"body":"that would be good to collect"},{"speaker":"Unknown","startTime":1369.02,"endTime":1372.5,"body":"would be like what emails they"},{"speaker":"Unknown","startTime":1369.02,"endTime":1372.5,"body":"should be getting, or not"},{"speaker":"Unknown","startTime":1372.5,"endTime":1375.59,"body":"getting. So we talked about that"},{"speaker":"Unknown","startTime":1372.5,"endTime":1375.59,"body":"with like a category subscriber"},{"speaker":"Unknown","startTime":1375.59,"endTime":1381.05,"body":"category or something that will"},{"speaker":"Unknown","startTime":1375.59,"endTime":1381.05,"body":"help you know, at a glance, then"},{"speaker":"Unknown","startTime":1381.05,"endTime":1383.69,"body":"you can just see like, you can"},{"speaker":"Unknown","startTime":1381.05,"endTime":1383.69,"body":"pull most systems, you can pull"},{"speaker":"Unknown","startTime":1383.69,"endTime":1386.63,"body":"reports and get into the data."},{"speaker":"Unknown","startTime":1383.69,"endTime":1386.63,"body":"But like, it's so easy just to"},{"speaker":"Unknown","startTime":1386.63,"endTime":1390.17,"body":"pull the tags and see how many"},{"speaker":"Unknown","startTime":1386.63,"endTime":1390.17,"body":"people have this tag. It's so"},{"speaker":"Unknown","startTime":1390.17,"endTime":1395.06,"body":"simple, right? How many people"},{"speaker":"Unknown","startTime":1390.17,"endTime":1395.06,"body":"have opted out of this sales"},{"speaker":"Unknown","startTime":1395.06,"endTime":1399.65,"body":"sequence, or how many people are"},{"speaker":"Unknown","startTime":1395.06,"endTime":1399.65,"body":"on my newsletter list or want to"},{"speaker":"Unknown","startTime":1399.65,"endTime":1403.58,"body":"get my newsletter, so it's super"},{"speaker":"Unknown","startTime":1399.65,"endTime":1403.58,"body":"easy to collect that. Another"},{"speaker":"Unknown","startTime":1403.58,"endTime":1406.55,"body":"type of data I always recommend"},{"speaker":"Unknown","startTime":1403.58,"endTime":1406.55,"body":"is actions they take with you."},{"speaker":"Unknown","startTime":1406.55,"endTime":1410.87,"body":"So clicking through to certain"},{"speaker":"Unknown","startTime":1406.55,"endTime":1410.87,"body":"sales pages. Now I don't do that"},{"speaker":"Unknown","startTime":1410.87,"endTime":1414.08,"body":"for every link in every email,"},{"speaker":"Unknown","startTime":1410.87,"endTime":1414.08,"body":"because some of that data is not"},{"speaker":"Unknown","startTime":1414.08,"endTime":1417.62,"body":"really relevant. If I'm linking"},{"speaker":"Unknown","startTime":1414.08,"endTime":1417.62,"body":"to someone else's blog post or"},{"speaker":"Unknown","startTime":1417.62,"endTime":1420.47,"body":"something unless I meant doing"},{"speaker":"Unknown","startTime":1417.62,"endTime":1420.47,"body":"affiliate sales for them, I"},{"speaker":"Unknown","startTime":1420.47,"endTime":1424.61,"body":"don't really need to track that."},{"speaker":"Unknown","startTime":1420.47,"endTime":1424.61,"body":"But in if I'm in a sales"},{"speaker":"Unknown","startTime":1424.88,"endTime":1427.67,"body":"promotion right now I track you"},{"speaker":"Unknown","startTime":1424.88,"endTime":1427.67,"body":"know when to know when they"},{"speaker":"Unknown","startTime":1427.67,"endTime":1432.71,"body":"click links to the sales page,"},{"speaker":"Unknown","startTime":1427.67,"endTime":1432.71,"body":"or the webinar page. Or if they"},{"speaker":"Unknown","startTime":1432.71,"endTime":1435.8,"body":"are clicking through to like the"},{"speaker":"Unknown","startTime":1432.71,"endTime":1435.8,"body":"book with me page to the"},{"speaker":"Unknown","startTime":1435.8,"endTime":1439.67,"body":"calendar, but then you know, and"},{"speaker":"Unknown","startTime":1435.8,"endTime":1439.67,"body":"then I can just easily see that"},{"speaker":"Unknown","startTime":1439.67,"endTime":1445.4,"body":"data at a glance, also interests"},{"speaker":"Unknown","startTime":1439.67,"endTime":1445.4,"body":"that they have. So sometimes I"},{"speaker":"Unknown","startTime":1445.4,"endTime":1451.4,"body":"will double tag a link click."},{"speaker":"Unknown","startTime":1445.4,"endTime":1451.4,"body":"I'll double tag I will add a tag"},{"speaker":"Unknown","startTime":1451.4,"endTime":1454.19,"body":"for with the action they took."},{"speaker":"Unknown","startTime":1451.4,"endTime":1454.19,"body":"Right but then I also will maybe"},{"speaker":"Unknown","startTime":1454.19,"endTime":1457.34,"body":"add a more general tag thinking"},{"speaker":"Unknown","startTime":1454.19,"endTime":1457.34,"body":"ahead to why I might need this"},{"speaker":"Unknown","startTime":1457.34,"endTime":1461.75,"body":"data. I might take like if it's"},{"speaker":"Unknown","startTime":1457.34,"endTime":1461.75,"body":"an affiliate sale like let's say"},{"speaker":"Unknown","startTime":1461.75,"endTime":1465.8,"body":"I'm promoting a certain kind of"},{"speaker":"Unknown","startTime":1461.75,"endTime":1465.8,"body":"software friends course. I will"},{"speaker":"Unknown","startTime":1465.8,"endTime":1468.83,"body":"track you know, click this link"},{"speaker":"Unknown","startTime":1465.8,"endTime":1468.83,"body":"but then I might add another tag"},{"speaker":"Unknown","startTime":1468.83,"endTime":1474.2,"body":"that says interested in topic a"},{"speaker":"Unknown","startTime":1468.83,"endTime":1474.2,"body":"because then when I can pull"},{"speaker":"Unknown","startTime":1474.2,"endTime":1476.63,"body":"tags, you know if I'm trying to"},{"speaker":"Unknown","startTime":1474.2,"endTime":1476.63,"body":"figure out I need to read a blog"},{"speaker":"Unknown","startTime":1476.63,"endTime":1479.45,"body":"post or do some social posts"},{"speaker":"Unknown","startTime":1476.63,"endTime":1479.45,"body":"what are people even into that"},{"speaker":"Unknown","startTime":1479.45,"endTime":1483.08,"body":"are in my world? You say oh, a"},{"speaker":"Unknown","startTime":1479.45,"endTime":1483.08,"body":"lot of people are into this"},{"speaker":"Unknown","startTime":1483.35,"endTime":1486.95,"body":"topic, just simply from having"},{"speaker":"Unknown","startTime":1483.35,"endTime":1486.95,"body":"added that on the front end when"},{"speaker":"Unknown","startTime":1486.95,"endTime":1491.69,"body":"you send emails. So that is like"},{"speaker":"Unknown","startTime":1486.95,"endTime":1491.69,"body":"a more advanced thing when you"},{"speaker":"Unknown","startTime":1491.69,"endTime":1495.65,"body":"start thinking through your"},{"speaker":"Unknown","startTime":1491.69,"endTime":1495.65,"body":"customer journey. But it's super"},{"speaker":"Unknown","startTime":1495.65,"endTime":1498.02,"body":"helpful especially if you have"},{"speaker":"Unknown","startTime":1495.65,"endTime":1498.02,"body":"if you're a multi passionate"},{"speaker":"Unknown","startTime":1498.02,"endTime":1501.29,"body":"entrepreneur and you have like"},{"speaker":"Unknown","startTime":1498.02,"endTime":1501.29,"body":"more like various offers that"},{"speaker":"Unknown","startTime":1501.29,"endTime":1504.5,"body":"are not necessarily the same"},{"speaker":"Unknown","startTime":1501.29,"endTime":1504.5,"body":"type of buyer, that's really"},{"speaker":"Unknown","startTime":1504.5,"endTime":1508.43,"body":"valuable information for for you"},{"speaker":"Unknown","startTime":1504.5,"endTime":1508.43,"body":"to email them differently when"},{"speaker":"Unknown","startTime":1508.43,"endTime":1513.02,"body":"you know what they're interested"},{"speaker":"Unknown","startTime":1508.43,"endTime":1513.02,"body":"in, right? Other data where they"},{"speaker":"Unknown","startTime":1513.02,"endTime":1516.11,"body":"are in your funnel or your"},{"speaker":"Unknown","startTime":1513.02,"endTime":1516.11,"body":"automation ecosystem, that's"},{"speaker":"Unknown","startTime":1516.11,"endTime":1518.9,"body":"what I mentioned with status"},{"speaker":"Unknown","startTime":1516.11,"endTime":1518.9,"body":"tagging. So it's easy for me to"},{"speaker":"Unknown","startTime":1518.9,"endTime":1522.77,"body":"see how many people are aware"},{"speaker":"Unknown","startTime":1518.9,"endTime":1522.77,"body":"and what what people are doing."},{"speaker":"Unknown","startTime":1523.97,"endTime":1527.42,"body":"Any events that they've signed"},{"speaker":"Unknown","startTime":1523.97,"endTime":1527.42,"body":"up for, and attended or know"},{"speaker":"Unknown","startTime":1527.42,"endTime":1530.15,"body":"showed was helpful as well,"},{"speaker":"Unknown","startTime":1527.42,"endTime":1530.15,"body":"that's really good data to have."},{"speaker":"Unknown","startTime":1530.48,"endTime":1532.52,"body":"And, of course, anything they've"},{"speaker":"Unknown","startTime":1530.48,"endTime":1532.52,"body":"purchased. I mean, that's super"},{"speaker":"Unknown","startTime":1532.52,"endTime":1537.32,"body":"important to know. And it's nice"},{"speaker":"Unknown","startTime":1532.52,"endTime":1537.32,"body":"that they have a tag when they"},{"speaker":"Unknown","startTime":1537.32,"endTime":1539.84,"body":"purchase something so that you"},{"speaker":"Unknown","startTime":1537.32,"endTime":1539.84,"body":"know, maybe you want to email"},{"speaker":"Unknown","startTime":1539.99,"endTime":1542.78,"body":"people who bought this one"},{"speaker":"Unknown","startTime":1539.99,"endTime":1542.78,"body":"thing, not your whole list,"},{"speaker":"Unknown","startTime":1543.32,"endTime":1547.34,"body":"super easy to just send an email"},{"speaker":"Unknown","startTime":1543.32,"endTime":1547.34,"body":"to people with that tag. And"},{"speaker":"Unknown","startTime":1547.34,"endTime":1551.03,"body":"then if you have any programs, I"},{"speaker":"Unknown","startTime":1547.34,"endTime":1551.03,"body":"like to use tags to, to control"},{"speaker":"Unknown","startTime":1551.6,"endTime":1554.09,"body":"and to watch the access level"},{"speaker":"Unknown","startTime":1551.6,"endTime":1554.09,"body":"that they have. Like if you have"},{"speaker":"Unknown","startTime":1554.09,"endTime":1558.26,"body":"any kind of a membership or"},{"speaker":"Unknown","startTime":1554.09,"endTime":1558.26,"body":"group program. If they have"},{"speaker":"Unknown","startTime":1558.26,"endTime":1561.41,"body":"access, or if they've you know,"},{"speaker":"Unknown","startTime":1558.26,"endTime":1561.41,"body":"if they've already cancelled,"},{"speaker":"Unknown","startTime":1561.41,"endTime":1563.84,"body":"it's, it's nice to know they"},{"speaker":"Unknown","startTime":1561.41,"endTime":1563.84,"body":"were a member, but then they've"},{"speaker":"Unknown","startTime":1563.84,"endTime":1566.3,"body":"cancelled you're not going to"},{"speaker":"Unknown","startTime":1563.84,"endTime":1566.3,"body":"email them the same way. You're"},{"speaker":"Unknown","startTime":1566.3,"endTime":1572.06,"body":"not sending them the Zoom link"},{"speaker":"Unknown","startTime":1566.3,"endTime":1572.06,"body":"this week. So I'm tagging and"},{"speaker":"Unknown","startTime":1572.06,"endTime":1574.97,"body":"you build them in as you go. I"},{"speaker":"Unknown","startTime":1572.06,"endTime":1574.97,"body":"think I feel like I don't want"},{"speaker":"Unknown","startTime":1574.97,"endTime":1579.56,"body":"to scare any newbies off. You"},{"speaker":"Unknown","startTime":1574.97,"endTime":1579.56,"body":"build it as you go. And you do"},{"speaker":"Unknown","startTime":1579.56,"endTime":1583.58,"body":"one thing at a time. If you can"},{"speaker":"Unknown","startTime":1579.56,"endTime":1583.58,"body":"take anything away from our chat"},{"speaker":"Unknown","startTime":1583.58,"endTime":1589.58,"body":"today, just being aware that you"},{"speaker":"Unknown","startTime":1583.58,"endTime":1589.58,"body":"can collect this kind of data"},{"speaker":"Unknown","startTime":1589.58,"endTime":1593.09,"body":"easily using tags and just being"},{"speaker":"Unknown","startTime":1589.58,"endTime":1593.09,"body":"aware next time you're in your"},{"speaker":"Unknown","startTime":1593.09,"endTime":1597.41,"body":"automation or your email system."},{"speaker":"Unknown","startTime":1593.09,"endTime":1597.41,"body":"And think through like what"},{"speaker":"Unknown","startTime":1597.41,"endTime":1600.32,"body":"would be really helpful to know"},{"speaker":"Unknown","startTime":1597.41,"endTime":1600.32,"body":"about the people that are"},{"speaker":"Unknown","startTime":1600.32,"endTime":1603.62,"body":"reading this email today. You"},{"speaker":"Unknown","startTime":1600.32,"endTime":1603.62,"body":"know, and that and just that"},{"speaker":"Unknown","startTime":1603.62,"endTime":1607.43,"body":"type of thinking is really all"},{"speaker":"Unknown","startTime":1603.62,"endTime":1607.43,"body":"you need to start, you'll start"},{"speaker":"Unknown","startTime":1607.43,"endTime":1609.98,"body":"coming up with strategy that"},{"speaker":"Unknown","startTime":1607.43,"endTime":1609.98,"body":"will help you later if you just"},{"speaker":"Unknown","startTime":1609.98,"endTime":1611.33,"body":"think from that perspective."},{"speaker":"Erin Geiger","startTime":1612.38,"endTime":1617.09,"body":"Yeah. And if you're"},{"speaker":"Erin Geiger","startTime":1612.38,"endTime":1617.09,"body":"leveraging tags for automation,"},{"speaker":"Erin Geiger","startTime":1617.12,"endTime":1621.44,"body":"right, I am a huge proponent of"},{"speaker":"Erin Geiger","startTime":1617.12,"endTime":1621.44,"body":"automating automating and"},{"speaker":"Erin Geiger","startTime":1621.44,"endTime":1627.74,"body":"outsourcing What's you can?"},{"speaker":"Erin Geiger","startTime":1621.44,"endTime":1627.74,"body":"Where should people start? Like"},{"speaker":"Erin Geiger","startTime":1627.74,"endTime":1629.99,"body":"what are your, you know,"},{"speaker":"Erin Geiger","startTime":1627.74,"endTime":1629.99,"body":"recommended ways? Like if you're"},{"speaker":"Erin Geiger","startTime":1629.99,"endTime":1633.71,"body":"going to use tags for"},{"speaker":"Erin Geiger","startTime":1629.99,"endTime":1633.71,"body":"automating? Where do you think"},{"speaker":"Erin Geiger","startTime":1633.71,"endTime":1635.03,"body":"that people should look first?"},{"speaker":"Unknown","startTime":1637.7,"endTime":1640.49,"body":"Like how they should"},{"speaker":"Unknown","startTime":1637.7,"endTime":1640.49,"body":"get started tagging or for help"},{"speaker":"Unknown","startTime":1640.52,"endTime":1641.0,"body":"with tags, you"},{"speaker":"Erin Geiger","startTime":1641.03,"endTime":1643.16,"body":"know, like, there's"},{"speaker":"Erin Geiger","startTime":1641.03,"endTime":1643.16,"body":"so many uses for tags when"},{"speaker":"Erin Geiger","startTime":1643.16,"endTime":1645.77,"body":"you're Automate, you know, when"},{"speaker":"Erin Geiger","startTime":1643.16,"endTime":1645.77,"body":"you're automating things. And so"},{"speaker":"Erin Geiger","startTime":1645.8,"endTime":1648.41,"body":"just to kind of cut through the"},{"speaker":"Erin Geiger","startTime":1645.8,"endTime":1648.41,"body":"clutter, like, what are a couple"},{"speaker":"Erin Geiger","startTime":1648.41,"endTime":1651.02,"body":"of uses? Do you think I mean, we"},{"speaker":"Erin Geiger","startTime":1648.41,"endTime":1651.02,"body":"mentioned the welcome CCleaner"},{"speaker":"Erin Geiger","startTime":1651.02,"endTime":1654.44,"body":"triggering, right, and so I'm"},{"speaker":"Erin Geiger","startTime":1651.02,"endTime":1654.44,"body":"just curious, your thoughts on"},{"speaker":"Erin Geiger","startTime":1654.44,"endTime":1654.68,"body":"that."},{"speaker":"Unknown","startTime":1655.76,"endTime":1658.82,"body":"Probably the first one"},{"speaker":"Unknown","startTime":1655.76,"endTime":1658.82,"body":"that I would use, the simplest"},{"speaker":"Unknown","startTime":1658.82,"endTime":1662.18,"body":"one would just be those action"},{"speaker":"Unknown","startTime":1658.82,"endTime":1662.18,"body":"tags, just those link clicks,"},{"speaker":"Unknown","startTime":1662.72,"endTime":1666.14,"body":"okay, it's super easy, you don't"},{"speaker":"Unknown","startTime":1662.72,"endTime":1666.14,"body":"really have to think a lot"},{"speaker":"Unknown","startTime":1666.14,"endTime":1668.69,"body":"through you write an email, and"},{"speaker":"Unknown","startTime":1666.14,"endTime":1668.69,"body":"you're linking to a page where"},{"speaker":"Unknown","startTime":1668.69,"endTime":1672.65,"body":"they can buy something. Most"},{"speaker":"Unknown","startTime":1668.69,"endTime":1672.65,"body":"systems, when you make a link in"},{"speaker":"Unknown","startTime":1672.65,"endTime":1677.0,"body":"your email, you can add a tag"},{"speaker":"Unknown","startTime":1672.65,"endTime":1677.0,"body":"when they click that link. So"},{"speaker":"Unknown","startTime":1677.0,"endTime":1679.85,"body":"anyone who clicks it gets a tag"},{"speaker":"Unknown","startTime":1677.0,"endTime":1679.85,"body":"that and you can name it, you"},{"speaker":"Unknown","startTime":1679.85,"endTime":1685.61,"body":"know, action or activity, click"},{"speaker":"Unknown","startTime":1679.85,"endTime":1685.61,"body":"Sales page, link name at the"},{"speaker":"Unknown","startTime":1685.61,"endTime":1688.55,"body":"actual sales page, so you know"},{"speaker":"Unknown","startTime":1685.61,"endTime":1688.55,"body":"what you're looking for later."},{"speaker":"Unknown","startTime":1689.24,"endTime":1692.72,"body":"And just just something simple"},{"speaker":"Unknown","startTime":1689.24,"endTime":1692.72,"body":"like that, and now you can"},{"speaker":"Unknown","startTime":1692.72,"endTime":1695.72,"body":"start, you know, your brain will"},{"speaker":"Unknown","startTime":1692.72,"endTime":1695.72,"body":"start thinking through, okay,"},{"speaker":"Unknown","startTime":1695.72,"endTime":1698.63,"body":"now, like, five times today, I"},{"speaker":"Unknown","startTime":1695.72,"endTime":1698.63,"body":"can just go quickly, look how"},{"speaker":"Unknown","startTime":1698.63,"endTime":1701.57,"body":"many people have that tag, right"},{"speaker":"Unknown","startTime":1698.63,"endTime":1701.57,"body":"and see how things are doing."},{"speaker":"Unknown","startTime":1703.52,"endTime":1706.07,"body":"And then also, the reason why"},{"speaker":"Unknown","startTime":1703.52,"endTime":1706.07,"body":"that's important, because you"},{"speaker":"Unknown","startTime":1706.07,"endTime":1709.79,"body":"can also generally see link"},{"speaker":"Unknown","startTime":1706.07,"endTime":1709.79,"body":"clicks in in your email"},{"speaker":"Unknown","startTime":1709.79,"endTime":1713.87,"body":"platform. But the reason why"},{"speaker":"Unknown","startTime":1709.79,"endTime":1713.87,"body":"it's helpful is later, you know,"},{"speaker":"Unknown","startTime":1713.87,"endTime":1717.32,"body":"if you're doing a promotion, and"},{"speaker":"Unknown","startTime":1713.87,"endTime":1717.32,"body":"you can click, you can see how"},{"speaker":"Unknown","startTime":1717.32,"endTime":1720.5,"body":"many people bought, and how many"},{"speaker":"Unknown","startTime":1717.32,"endTime":1720.5,"body":"people clicked those links. So"},{"speaker":"Unknown","startTime":1720.5,"endTime":1723.8,"body":"you can sort of see who's taking"},{"speaker":"Unknown","startTime":1720.5,"endTime":1723.8,"body":"action from your emails versus"},{"speaker":"Unknown","startTime":1723.8,"endTime":1728.45,"body":"who maybe came from social"},{"speaker":"Unknown","startTime":1723.8,"endTime":1728.45,"body":"media. You just have more to"},{"speaker":"Unknown","startTime":1728.45,"endTime":1731.72,"body":"look through. And and sometimes"},{"speaker":"Unknown","startTime":1728.45,"endTime":1731.72,"body":"when we're collecting the data"},{"speaker":"Unknown","startTime":1731.72,"endTime":1734.51,"body":"front, we don't always know why"},{"speaker":"Unknown","startTime":1731.72,"endTime":1734.51,"body":"it'll be useful later. But"},{"speaker":"Unknown","startTime":1734.51,"endTime":1737.24,"body":"there's so many times that where"},{"speaker":"Unknown","startTime":1734.51,"endTime":1737.24,"body":"I have collected it on the front"},{"speaker":"Unknown","startTime":1737.24,"endTime":1739.34,"body":"end, and then just be like, Wow,"},{"speaker":"Unknown","startTime":1737.24,"endTime":1739.34,"body":"I'm glad I have that"},{"speaker":"Unknown","startTime":1739.34,"endTime":1742.64,"body":"information. I can make better"},{"speaker":"Unknown","startTime":1739.34,"endTime":1742.64,"body":"decisions or quicker decisions,"},{"speaker":"Unknown","startTime":1743.39,"endTime":1746.12,"body":"as well. But I would just start"},{"speaker":"Unknown","startTime":1743.39,"endTime":1746.12,"body":"with that, because it's super"},{"speaker":"Unknown","startTime":1746.12,"endTime":1748.61,"body":"simple. And like I said, it's"},{"speaker":"Unknown","startTime":1746.12,"endTime":1748.61,"body":"staring you at the face that"},{"speaker":"Unknown","startTime":1748.61,"endTime":1750.74,"body":"button usually and you're"},{"speaker":"Unknown","startTime":1748.61,"endTime":1750.74,"body":"wondering what to do with it."},{"speaker":"Unknown","startTime":1751.94,"endTime":1754.49,"body":"That's what I want you to do"},{"speaker":"Unknown","startTime":1751.94,"endTime":1754.49,"body":"with it. I want you to give it a"},{"speaker":"Unknown","startTime":1754.49,"endTime":1758.51,"body":"category so that you know what"},{"speaker":"Unknown","startTime":1754.49,"endTime":1758.51,"body":"the heck it's for. And then give"},{"speaker":"Unknown","startTime":1758.51,"endTime":1761.15,"body":"it a nice name a nice"},{"speaker":"Unknown","startTime":1758.51,"endTime":1761.15,"body":"descriptive name so you can"},{"speaker":"Unknown","startTime":1761.15,"endTime":1765.89,"body":"follow your breadcrumbs later."},{"speaker":"Unknown","startTime":1761.15,"endTime":1765.89,"body":"And just start watching activity"},{"speaker":"Unknown","startTime":1765.89,"endTime":1769.94,"body":"people are taking inside in your"},{"speaker":"Unknown","startTime":1765.89,"endTime":1769.94,"body":"emails. Yeah, just start start"},{"speaker":"Unknown","startTime":1769.94,"endTime":1770.69,"body":"simple with that."},{"speaker":"Erin Geiger","startTime":1771.17,"endTime":1773.69,"body":"Yeah, and that way,"},{"speaker":"Erin Geiger","startTime":1771.17,"endTime":1773.69,"body":"you know, like who's highly"},{"speaker":"Erin Geiger","startTime":1773.69,"endTime":1776.66,"body":"engaged, and then you can start"},{"speaker":"Erin Geiger","startTime":1773.69,"endTime":1776.66,"body":"curating your messaging and"},{"speaker":"Erin Geiger","startTime":1776.66,"endTime":1782.48,"body":"content toward their interests."},{"speaker":"Erin Geiger","startTime":1776.66,"endTime":1782.48,"body":"So that's this is so valuable"},{"speaker":"Erin Geiger","startTime":1782.48,"endTime":1786.2,"body":"and a lot of our listeners, some"},{"speaker":"Erin Geiger","startTime":1782.48,"endTime":1786.2,"body":"of them are first starting out,"},{"speaker":"Erin Geiger","startTime":1786.2,"endTime":1788.36,"body":"some of them are further along"},{"speaker":"Erin Geiger","startTime":1786.2,"endTime":1788.36,"body":"in their entrepreneurial"},{"speaker":"Erin Geiger","startTime":1788.36,"endTime":1796.01,"body":"journey. But besides tags, what,"},{"speaker":"Erin Geiger","startTime":1788.36,"endTime":1796.01,"body":"what tool or what process have"},{"speaker":"Erin Geiger","startTime":1796.01,"endTime":1801.14,"body":"you come up with that has kind"},{"speaker":"Erin Geiger","startTime":1796.01,"endTime":1801.14,"body":"of made your business is more"},{"speaker":"Erin Geiger","startTime":1801.14,"endTime":1803.6,"body":"streamline are impacted it"},{"speaker":"Erin Geiger","startTime":1801.14,"endTime":1803.6,"body":"positively."},{"speaker":"Unknown","startTime":1804.65,"endTime":1807.95,"body":"Well, I mean, I could"},{"speaker":"Unknown","startTime":1804.65,"endTime":1807.95,"body":"preach all day about automation"},{"speaker":"Unknown","startTime":1807.95,"endTime":1811.97,"body":"platforms. Because we've"},{"speaker":"Unknown","startTime":1807.95,"endTime":1811.97,"body":"established that already, I"},{"speaker":"Unknown","startTime":1811.97,"endTime":1815.18,"body":"would say my next favorite tool"},{"speaker":"Unknown","startTime":1811.97,"endTime":1815.18,"body":"that has made a really big"},{"speaker":"Unknown","startTime":1815.18,"endTime":1819.53,"body":"difference in my life is is a"},{"speaker":"Unknown","startTime":1815.18,"endTime":1819.53,"body":"project management tool like"},{"speaker":"Unknown","startTime":1819.53,"endTime":1823.58,"body":"Trello, my entire brain lives in"},{"speaker":"Unknown","startTime":1819.53,"endTime":1823.58,"body":"there. 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Even my"},{"speaker":"Unknown","startTime":1835.55,"endTime":1838.31,"body":"personal life is in there, like"},{"speaker":"Unknown","startTime":1838.31,"endTime":1841.52,"body":"my checklists for what to pack"},{"speaker":"Unknown","startTime":1838.31,"endTime":1841.52,"body":"to go camping with the kids is"},{"speaker":"Unknown","startTime":1841.52,"endTime":1846.68,"body":"in there. And my favorite"},{"speaker":"Unknown","startTime":1841.52,"endTime":1846.68,"body":"feature is just the search. I"},{"speaker":"Unknown","startTime":1846.68,"endTime":1851.12,"body":"can just search my words and"},{"speaker":"Unknown","startTime":1846.68,"endTime":1851.12,"body":"find my brain dumps of things I"},{"speaker":"Unknown","startTime":1851.12,"endTime":1856.46,"body":"was working on or thinking. It's"},{"speaker":"Unknown","startTime":1851.12,"endTime":1856.46,"body":"just yeah, I'm in there"},{"speaker":"Unknown","startTime":1856.46,"endTime":1859.16,"body":"constantly. That's probably one"},{"speaker":"Unknown","startTime":1856.46,"endTime":1859.16,"body":"of my favorite tools."},{"speaker":"Erin Geiger","startTime":1859.22,"endTime":1861.11,"body":"Yeah, Trello is a"},{"speaker":"Erin Geiger","startTime":1859.22,"endTime":1861.11,"body":"great one. And you're right. I"},{"speaker":"Erin Geiger","startTime":1861.11,"endTime":1863.69,"body":"mean, I've used asana and so"},{"speaker":"Erin Geiger","startTime":1861.11,"endTime":1863.69,"body":"they all have their pros and"},{"speaker":"Erin Geiger","startTime":1863.69,"endTime":1867.2,"body":"cons, but whichever one you're"},{"speaker":"Erin Geiger","startTime":1863.69,"endTime":1867.2,"body":"going to use is the one that you"},{"speaker":"Erin Geiger","startTime":1867.2,"endTime":1871.07,"body":"should. All right. Yeah, for"},{"speaker":"Erin Geiger","startTime":1867.2,"endTime":1871.07,"body":"sure. It's like if people asked"},{"speaker":"Erin Geiger","startTime":1871.07,"endTime":1874.13,"body":"like, what kind of workout you"},{"speaker":"Erin Geiger","startTime":1871.07,"endTime":1874.13,"body":"know, should I do and I'm like"},{"speaker":"Erin Geiger","startTime":1874.13,"endTime":1875.15,"body":"the one that you'll do"},{"speaker":"Unknown","startTime":1876.559,"endTime":1878.989,"body":"100% 100 That's the"},{"speaker":"Unknown","startTime":1876.559,"endTime":1878.989,"body":"answer."},{"speaker":"Erin Geiger","startTime":1880.16,"endTime":1883.88,"body":"So in all of this,"},{"speaker":"Erin Geiger","startTime":1880.16,"endTime":1883.88,"body":"like, what do you is there"},{"speaker":"Erin Geiger","startTime":1883.88,"endTime":1886.61,"body":"anything that you kind of"},{"speaker":"Erin Geiger","startTime":1883.88,"endTime":1886.61,"body":"incorporate into your routine?"},{"speaker":"Erin Geiger","startTime":1886.61,"endTime":1889.19,"body":"It could be daily, it could be"},{"speaker":"Erin Geiger","startTime":1886.61,"endTime":1889.19,"body":"weekly, it could just be when"},{"speaker":"Erin Geiger","startTime":1889.19,"endTime":1893.96,"body":"you need it? That kind of keeps"},{"speaker":"Erin Geiger","startTime":1889.19,"endTime":1893.96,"body":"you your your head right your"},{"speaker":"Erin Geiger","startTime":1893.96,"endTime":1896.81,"body":"your attentional your you know,"},{"speaker":"Erin Geiger","startTime":1893.96,"endTime":1896.81,"body":"it keeps you grounded. Is there"},{"speaker":"Erin Geiger","startTime":1896.81,"endTime":1898.97,"body":"anything that some people"},{"speaker":"Erin Geiger","startTime":1896.81,"endTime":1898.97,"body":"meditate? Some people work out?"},{"speaker":"Erin Geiger","startTime":1899.15,"endTime":1900.62,"body":"Is there anything that you"},{"speaker":"Erin Geiger","startTime":1899.15,"endTime":1900.62,"body":"incorporate?"},{"speaker":"Unknown","startTime":1901.519,"endTime":1904.789,"body":"Absolutely, I feel like"},{"speaker":"Unknown","startTime":1901.519,"endTime":1904.789,"body":"entrepreneurship is the biggest"},{"speaker":"Unknown","startTime":1904.789,"endTime":1909.109,"body":"personal development program on"},{"speaker":"Unknown","startTime":1904.789,"endTime":1909.109,"body":"the planet. So much comes up as"},{"speaker":"Unknown","startTime":1909.109,"endTime":1913.699,"body":"you're building a business in"},{"speaker":"Unknown","startTime":1909.109,"endTime":1913.699,"body":"your your mind and your body."},{"speaker":"Unknown","startTime":1913.699,"endTime":1920.359,"body":"And I found for me, more somatic"},{"speaker":"Unknown","startTime":1913.699,"endTime":1920.359,"body":"embodiment type practices really"},{"speaker":"Unknown","startTime":1920.359,"endTime":1925.729,"body":"helped me and my favorite is EFT"},{"speaker":"Unknown","startTime":1920.359,"endTime":1925.729,"body":"tapping would be what I do as"},{"speaker":"Unknown","startTime":1925.729,"endTime":1929.989,"body":"needed. 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And I"},{"speaker":"Unknown","startTime":1960.769,"endTime":1963.709,"body":"really discovered last year is"},{"speaker":"Unknown","startTime":1960.769,"endTime":1963.709,"body":"there's a fear of visibility in"},{"speaker":"Unknown","startTime":1963.709,"endTime":1968.179,"body":"there as well. And a lot of that"},{"speaker":"Unknown","startTime":1963.709,"endTime":1968.179,"body":"is stored in the body. So just"},{"speaker":"Unknown","startTime":1968.179,"endTime":1971.989,"body":"that, you know, quick 1015"},{"speaker":"Unknown","startTime":1968.179,"endTime":1971.989,"body":"minute practice is massive for"},{"speaker":"Unknown","startTime":1971.989,"endTime":1972.679,"body":"me for sure."},{"speaker":"Erin Geiger","startTime":1972.95,"endTime":1975.56,"body":"Okay, that's really"},{"speaker":"Erin Geiger","startTime":1972.95,"endTime":1975.56,"body":"cool. I don't know too much"},{"speaker":"Erin Geiger","startTime":1975.56,"endTime":1978.2,"body":"about it. Is it something that I"},{"speaker":"Erin Geiger","startTime":1975.56,"endTime":1978.2,"body":"mean, I've heard of it, but it's"},{"speaker":"Erin Geiger","startTime":1978.2,"endTime":1981.35,"body":"something that you do,"},{"speaker":"Erin Geiger","startTime":1978.2,"endTime":1981.35,"body":"consistently, or just, it's just"},{"speaker":"Erin Geiger","startTime":1981.35,"endTime":1983.33,"body":"a tool that you grab when you"},{"speaker":"Erin Geiger","startTime":1981.35,"endTime":1983.33,"body":"need it,"},{"speaker":"Unknown","startTime":1983.329,"endTime":1989.119,"body":"whatever you want,"},{"speaker":"Unknown","startTime":1983.329,"endTime":1989.119,"body":"whatever you want. It's it's"},{"speaker":"Unknown","startTime":1989.119,"endTime":1994.879,"body":"super easy. It's what does she"},{"speaker":"Unknown","startTime":1989.119,"endTime":1994.879,"body":"say? My friend says, it sounds"},{"speaker":"Unknown","startTime":1994.879,"endTime":1998.599,"body":"Whoo. 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And EFT"},{"speaker":"Unknown","startTime":2020.199,"endTime":2022.509,"body":"tapping doesn't do that you"},{"speaker":"Unknown","startTime":2020.199,"endTime":2022.509,"body":"start with where you're"},{"speaker":"Unknown","startTime":2022.509,"endTime":2026.019,"body":"truthfully are those negative"},{"speaker":"Unknown","startTime":2022.509,"endTime":2026.019,"body":"feelings and then you work"},{"speaker":"Unknown","startTime":2026.019,"endTime":2031.929,"body":"through them into feeling"},{"speaker":"Unknown","startTime":2026.019,"endTime":2031.929,"body":"better. 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If you find"},{"speaker":"Unknown","startTime":2040.029,"endTime":2042.849,"body":"something you know, a good a"},{"speaker":"Unknown","startTime":2042.849,"endTime":2046.539,"body":"good couple of audios you can"},{"speaker":"Unknown","startTime":2042.849,"endTime":2046.539,"body":"use it's short, and it it makes"},{"speaker":"Unknown","startTime":2046.539,"endTime":2049.419,"body":"me better every day when I need"},{"speaker":"Unknown","startTime":2046.539,"endTime":2049.419,"body":"it. For sure."},{"speaker":"Erin Geiger","startTime":2049.569,"endTime":2052.029,"body":"Yeah. When I love"},{"speaker":"Erin Geiger","startTime":2049.569,"endTime":2052.029,"body":"the fact that it's genuine and"},{"speaker":"Erin Geiger","startTime":2052.029,"endTime":2054.879,"body":"it's like it's goes through your"},{"speaker":"Erin Geiger","startTime":2052.029,"endTime":2054.879,"body":"truth, right? It's not just like"},{"speaker":"Erin Geiger","startTime":2054.879,"endTime":2058.119,"body":"squashing those negative."},{"speaker":"Erin Geiger","startTime":2054.879,"endTime":2058.119,"body":"thoughts or emotions. It's like"},{"speaker":"Erin Geiger","startTime":2058.119,"endTime":2061.629,"body":"starting Yeah, where you are."},{"speaker":"Erin Geiger","startTime":2058.119,"endTime":2061.629,"body":"And so that's that's really"},{"speaker":"Erin Geiger","startTime":2061.629,"endTime":2069.069,"body":"great. As you look forward to"},{"speaker":"Erin Geiger","startTime":2061.629,"endTime":2069.069,"body":"the future, what what do you see"},{"speaker":"Erin Geiger","startTime":2069.069,"endTime":2071.439,"body":"for yourself? What do you see"},{"speaker":"Erin Geiger","startTime":2069.069,"endTime":2071.439,"body":"for your business?"},{"speaker":"Unknown","startTime":2072.819,"endTime":2075.789,"body":"Well, I'm in a state of"},{"speaker":"Unknown","startTime":2072.819,"endTime":2075.789,"body":"transition right now actually,"},{"speaker":"Unknown","startTime":2075.789,"endTime":2080.799,"body":"I've spent the last number of"},{"speaker":"Unknown","startTime":2075.789,"endTime":2080.799,"body":"years I think since 2017 or"},{"speaker":"Unknown","startTime":2080.799,"endTime":2086.619,"body":"2018. working directly with"},{"speaker":"Unknown","startTime":2080.799,"endTime":2086.619,"body":"clients and doing a lot of done"},{"speaker":"Unknown","startTime":2086.619,"endTime":2090.339,"body":"for you stuff. And so I'm the"},{"speaker":"Unknown","startTime":2086.619,"endTime":2090.339,"body":"person they bring on when they"},{"speaker":"Unknown","startTime":2090.339,"endTime":2095.169,"body":"just can't, they just can't with"},{"speaker":"Unknown","startTime":2090.339,"endTime":2095.169,"body":"the tech and the automation. And"},{"speaker":"Unknown","startTime":2095.169,"endTime":2098.409,"body":"I love that because because I"},{"speaker":"Unknown","startTime":2095.169,"endTime":2098.409,"body":"can and make great change in"},{"speaker":"Unknown","startTime":2098.409,"endTime":2101.229,"body":"their business but for me I'm in"},{"speaker":"Unknown","startTime":2098.409,"endTime":2101.229,"body":"had a period of transition where"},{"speaker":"Unknown","startTime":2101.229,"endTime":2104.499,"body":"I want to do more teaching to"},{"speaker":"Unknown","startTime":2101.229,"endTime":2104.499,"body":"give people the power to do it"},{"speaker":"Unknown","startTime":2104.499,"endTime":2107.709,"body":"for themselves, because those"},{"speaker":"Unknown","startTime":2104.499,"endTime":2107.709,"body":"clients have to have a certain"},{"speaker":"Unknown","startTime":2107.709,"endTime":2111.609,"body":"level of success to be able to"},{"speaker":"Unknown","startTime":2107.709,"endTime":2111.609,"body":"afford to do that. Right. And"},{"speaker":"Unknown","startTime":2111.909,"endTime":2114.729,"body":"there's such a big growth in the"},{"speaker":"Unknown","startTime":2111.909,"endTime":2114.729,"body":"online industry right now. And"},{"speaker":"Unknown","startTime":2114.729,"endTime":2117.189,"body":"I've just noticed this big gap"},{"speaker":"Unknown","startTime":2114.729,"endTime":2117.189,"body":"with the learning and not"},{"speaker":"Unknown","startTime":2117.189,"endTime":2120.699,"body":"implementing. And I just really"},{"speaker":"Unknown","startTime":2117.189,"endTime":2120.699,"body":"want to be able to reach more"},{"speaker":"Unknown","startTime":2120.699,"endTime":2125.259,"body":"people in and help them get"},{"speaker":"Unknown","startTime":2120.699,"endTime":2125.259,"body":"systems. So they can make more"},{"speaker":"Unknown","startTime":2125.259,"endTime":2128.739,"body":"money without just doing so damn"},{"speaker":"Unknown","startTime":2125.259,"endTime":2128.739,"body":"much like everybody's doing the"},{"speaker":"Unknown","startTime":2128.739,"endTime":2132.819,"body":"most right now. And I see people"},{"speaker":"Unknown","startTime":2128.739,"endTime":2132.819,"body":"doing every strategy that every"},{"speaker":"Unknown","startTime":2132.819,"endTime":2136.779,"body":"marketer, you know, is doing,"},{"speaker":"Unknown","startTime":2132.819,"endTime":2136.779,"body":"and there's fads and, but"},{"speaker":"Unknown","startTime":2136.779,"endTime":2139.299,"body":"they're not seeing results. And"},{"speaker":"Unknown","startTime":2136.779,"endTime":2139.299,"body":"I think a lot of it, there's a"},{"speaker":"Unknown","startTime":2139.299,"endTime":2144.369,"body":"big gap in the learning and the"},{"speaker":"Unknown","startTime":2139.299,"endTime":2144.369,"body":"knowledge about the tools that"},{"speaker":"Unknown","startTime":2144.519,"endTime":2150.039,"body":"you need to use to implement not"},{"speaker":"Unknown","startTime":2144.519,"endTime":2150.039,"body":"just the strategies. So that's"},{"speaker":"Unknown","startTime":2150.039,"endTime":2153.549,"body":"my hope, my hope is to grow more"},{"speaker":"Unknown","startTime":2150.039,"endTime":2153.549,"body":"of a teaching based side of my"},{"speaker":"Unknown","startTime":2153.549,"endTime":2157.719,"body":"business so that I can so that I"},{"speaker":"Unknown","startTime":2153.549,"endTime":2157.719,"body":"can work with more more people."},{"speaker":"Erin Geiger","startTime":2158.11,"endTime":2159.67,"body":"Yeah, I mean, I"},{"speaker":"Erin Geiger","startTime":2158.11,"endTime":2159.67,"body":"think it's great. You know, it's"},{"speaker":"Erin Geiger","startTime":2159.67,"endTime":2162.73,"body":"more about empowering, you know,"},{"speaker":"Erin Geiger","startTime":2159.67,"endTime":2162.73,"body":"people like you can do this on"},{"speaker":"Erin Geiger","startTime":2162.73,"endTime":2167.17,"body":"your own, you don't outsource"},{"speaker":"Erin Geiger","startTime":2162.73,"endTime":2167.17,"body":"it. So yeah, no, I love that."},{"speaker":"Erin Geiger","startTime":2167.17,"endTime":2169.93,"body":"And teaching one too many is"},{"speaker":"Erin Geiger","startTime":2167.17,"endTime":2169.93,"body":"that a one to one means that"},{"speaker":"Erin Geiger","startTime":2169.93,"endTime":2172.45,"body":"you're impacting, impacting more"},{"speaker":"Erin Geiger","startTime":2169.93,"endTime":2172.45,"body":"people and helping them grow"},{"speaker":"Erin Geiger","startTime":2172.45,"endTime":2173.2,"body":"their businesses,"},{"speaker":"Unknown","startTime":2173.559,"endTime":2176.079,"body":"and my family to be to"},{"speaker":"Unknown","startTime":2173.559,"endTime":2176.079,"body":"be fair, I mean, I have three"},{"speaker":"Unknown","startTime":2176.079,"endTime":2180.999,"body":"kids, so it impacts me as well."},{"speaker":"Unknown","startTime":2176.079,"endTime":2180.999,"body":"You can only work with so many"},{"speaker":"Unknown","startTime":2180.999,"endTime":2185.229,"body":"one on one clients. So it's it's"},{"speaker":"Unknown","startTime":2180.999,"endTime":2185.229,"body":"Win Win across the board. But"},{"speaker":"Unknown","startTime":2185.229,"endTime":2187.749,"body":"like you said about outsourcing"},{"speaker":"Unknown","startTime":2185.229,"endTime":2187.749,"body":"a founder that also we're not"},{"speaker":"Unknown","startTime":2187.749,"endTime":2191.829,"body":"going to knock out sourcing."},{"speaker":"Unknown","startTime":2187.749,"endTime":2191.829,"body":"However, there are a few things"},{"speaker":"Unknown","startTime":2191.829,"endTime":2195.519,"body":"in your business, I feel you"},{"speaker":"Unknown","startTime":2191.829,"endTime":2195.519,"body":"really need to master first"},{"speaker":"Unknown","startTime":2195.519,"endTime":2199.509,"body":"before you can successfully"},{"speaker":"Unknown","startTime":2195.519,"endTime":2199.509,"body":"outsource is I've cleaned up"},{"speaker":"Unknown","startTime":2199.509,"endTime":2202.449,"body":"some real messes in some systems"},{"speaker":"Unknown","startTime":2199.509,"endTime":2202.449,"body":"that someone outsource to"},{"speaker":"Unknown","startTime":2202.449,"endTime":2205.779,"body":"somebody because they didn't"},{"speaker":"Unknown","startTime":2202.449,"endTime":2205.779,"body":"know how to use it. I've even"},{"speaker":"Unknown","startTime":2205.779,"endTime":2208.569,"body":"had, you know, clients who have"},{"speaker":"Unknown","startTime":2205.779,"endTime":2208.569,"body":"paid me a lot of money to build"},{"speaker":"Unknown","startTime":2208.569,"endTime":2211.959,"body":"them systems, but they had zero"},{"speaker":"Unknown","startTime":2208.569,"endTime":2211.959,"body":"desire to learn how to use them."},{"speaker":"Unknown","startTime":2211.959,"endTime":2216.189,"body":"And it's not sustainable, if you"},{"speaker":"Unknown","startTime":2211.959,"endTime":2216.189,"body":"don't have, you know, a fair"},{"speaker":"Unknown","startTime":2216.189,"endTime":2218.769,"body":"understanding of how to how to"},{"speaker":"Unknown","startTime":2216.189,"endTime":2218.769,"body":"use your system. So I think it's"},{"speaker":"Unknown","startTime":2218.769,"endTime":2222.669,"body":"one of those things in business"},{"speaker":"Unknown","startTime":2218.769,"endTime":2222.669,"body":"that as the as the owner, you"},{"speaker":"Unknown","startTime":2222.669,"endTime":2225.849,"body":"need to sort of buckle down and"},{"speaker":"Unknown","startTime":2222.669,"endTime":2225.849,"body":"learn to write"},{"speaker":"Erin Geiger","startTime":2225.91,"endTime":2229.36,"body":"Yeah, you have need"},{"speaker":"Erin Geiger","startTime":2225.91,"endTime":2229.36,"body":"some level of knowledge, right?"},{"speaker":"Erin Geiger","startTime":2229.36,"endTime":2231.67,"body":"Because if you're just hiring"},{"speaker":"Erin Geiger","startTime":2229.36,"endTime":2231.67,"body":"somebody you don't know if"},{"speaker":"Erin Geiger","startTime":2231.67,"endTime":2234.43,"body":"they're doing the job that you"},{"speaker":"Erin Geiger","startTime":2231.67,"endTime":2234.43,"body":"need them to be doing"},{"speaker":"Unknown","startTime":2234.43,"endTime":2236.26,"body":"or not. I think it"},{"speaker":"Unknown","startTime":2234.43,"endTime":2236.26,"body":"would be the same as"},{"speaker":"Unknown","startTime":2236.26,"endTime":2240.37,"body":"copywriting. Wouldn't you agree?"},{"speaker":"Unknown","startTime":2236.26,"endTime":2240.37,"body":"100% you need a level of"},{"speaker":"Unknown","startTime":2240.37,"endTime":2242.53,"body":"understanding before you can"},{"speaker":"Unknown","startTime":2240.37,"endTime":2242.53,"body":"outsource Well,"},{"speaker":"Erin Geiger","startTime":2242.56,"endTime":2244.36,"body":"yeah, there's so"},{"speaker":"Erin Geiger","startTime":2242.56,"endTime":2244.36,"body":"when I work with clients,"},{"speaker":"Erin Geiger","startTime":2244.36,"endTime":2246.94,"body":"there's foundational information"},{"speaker":"Erin Geiger","startTime":2244.36,"endTime":2246.94,"body":"that needs to be discussed and"},{"speaker":"Erin Geiger","startTime":2246.94,"endTime":2250.45,"body":"agreed upon. Yeah, can't just"},{"speaker":"Erin Geiger","startTime":2246.94,"endTime":2250.45,"body":"Yeah, jump in with that without"},{"speaker":"Erin Geiger","startTime":2250.45,"endTime":2252.67,"body":"No. So I mean, you"},{"speaker":"Unknown","startTime":2252.67,"endTime":2254.26,"body":"could but it wouldn't"},{"speaker":"Unknown","startTime":2252.67,"endTime":2254.26,"body":"be good"},{"speaker":"Erin Geiger","startTime":2254.59,"endTime":2258.22,"body":"to do that. Yeah."},{"speaker":"Erin Geiger","startTime":2254.59,"endTime":2258.22,"body":"So where where can people find"},{"speaker":"Erin Geiger","startTime":2258.22,"endTime":2261.28,"body":"you online if they want to work"},{"speaker":"Erin Geiger","startTime":2258.22,"endTime":2261.28,"body":"with you or find out more"},{"speaker":"Erin Geiger","startTime":2261.28,"endTime":2261.97,"body":"information?"},{"speaker":"Unknown","startTime":2262.84,"endTime":2265.84,"body":"Yeah, well come over to"},{"speaker":"Unknown","startTime":2262.84,"endTime":2265.84,"body":"my website is Cheryl"},{"speaker":"Unknown","startTime":2265.87,"endTime":2270.1,"body":"rhetoric.com. And on my Contact"},{"speaker":"Unknown","startTime":2265.87,"endTime":2270.1,"body":"Me page, you can see you can"},{"speaker":"Unknown","startTime":2270.1,"endTime":2273.1,"body":"contact me a bunch of ways I'm"},{"speaker":"Unknown","startTime":2270.1,"endTime":2273.1,"body":"on I don't know what's on their"},{"speaker":"Unknown","startTime":2273.1,"endTime":2277.54,"body":"messenger Instagram, there's a"},{"speaker":"Unknown","startTime":2273.1,"endTime":2277.54,"body":"chat box. We can hang out on"},{"speaker":"Unknown","startTime":2277.54,"endTime":2281.23,"body":"boxer if you want. Nice. I'm all"},{"speaker":"Unknown","startTime":2277.54,"endTime":2281.23,"body":"over the place. Actually, you"},{"speaker":"Unknown","startTime":2281.23,"endTime":2284.44,"body":"know what, come find me on"},{"speaker":"Unknown","startTime":2281.23,"endTime":2284.44,"body":"Instagram at Cheryl Rarick"},{"speaker":"Unknown","startTime":2284.44,"endTime":2287.95,"body":"marketing, because I'm terrible"},{"speaker":"Unknown","startTime":2284.44,"endTime":2287.95,"body":"at Instagram, you'll see there's"},{"speaker":"Unknown","startTime":2287.95,"endTime":2292.27,"body":"nothing on my page. And I need"},{"speaker":"Unknown","startTime":2287.95,"endTime":2292.27,"body":"people to come like come to me."},{"speaker":"Unknown","startTime":2292.63,"endTime":2297.07,"body":"And so that I feel the the"},{"speaker":"Unknown","startTime":2292.63,"endTime":2297.07,"body":"positive peer pressure to like"},{"speaker":"Unknown","startTime":2297.07,"endTime":2301.36,"body":"actually show up there and and"},{"speaker":"Unknown","startTime":2297.07,"endTime":2301.36,"body":"get over my visibility problems"},{"speaker":"Unknown","startTime":2301.36,"endTime":2307.21,"body":"and posts. Come find me so that"},{"speaker":"Unknown","startTime":2301.36,"endTime":2307.21,"body":"I so that I feel like I have"},{"speaker":"Unknown","startTime":2307.39,"endTime":2308.26,"body":"friends over there."},{"speaker":"Erin Geiger","startTime":2309.19,"endTime":2310.87,"body":"Okay, cool. Yeah,"},{"speaker":"Erin Geiger","startTime":2309.19,"endTime":2310.87,"body":"well, I'll include all those"},{"speaker":"Erin Geiger","startTime":2310.87,"endTime":2315.88,"body":"links in the show notes. And we"},{"speaker":"Erin Geiger","startTime":2310.87,"endTime":2315.88,"body":"I asked this question to"},{"speaker":"Erin Geiger","startTime":2315.88,"endTime":2318.67,"body":"everybody, because my husband"},{"speaker":"Erin Geiger","startTime":2315.88,"endTime":2318.67,"body":"and I are just big music fans."},{"speaker":"Erin Geiger","startTime":2318.67,"endTime":2323.17,"body":"And so we always want to know if"},{"speaker":"Erin Geiger","startTime":2318.67,"endTime":2323.17,"body":"you could only listen to one"},{"speaker":"Erin Geiger","startTime":2323.41,"endTime":2327.16,"body":"music artists for the rest of"},{"speaker":"Erin Geiger","startTime":2323.41,"endTime":2327.16,"body":"your life. Man, who would it be?"},{"speaker":"Erin Geiger","startTime":2328.33,"endTime":2328.84,"body":"Oh,"},{"speaker":"Unknown","startTime":2328.87,"endTime":2330.34,"body":"what a question."},{"speaker":"Erin Geiger","startTime":2330.37,"endTime":2337.81,"body":"Yeah. It's sort of"},{"speaker":"Erin Geiger","startTime":2330.37,"endTime":2337.81,"body":"a jerk move. Oh. Oh, it's like"},{"speaker":"Unknown","startTime":2337.81,"endTime":2343.3,"body":"it's hot. My brain is"},{"speaker":"Unknown","startTime":2337.81,"endTime":2343.3,"body":"torn in two. Okay, for the rest"},{"speaker":"Unknown","startTime":2343.3,"endTime":2348.43,"body":"of my life, probably. Probably"},{"speaker":"Unknown","startTime":2343.3,"endTime":2348.43,"body":"the Foo Fighters because that is"},{"speaker":"Unknown","startTime":2348.46,"endTime":2352.48,"body":"like me and my husband wedding"},{"speaker":"Unknown","startTime":2348.46,"endTime":2352.48,"body":"song and we have seen them in"},{"speaker":"Unknown","startTime":2352.48,"endTime":2355.09,"body":"concert. So it comes with"},{"speaker":"Unknown","startTime":2352.48,"endTime":2355.09,"body":"nostalgia. It comes with"},{"speaker":"Unknown","startTime":2355.09,"endTime":2358.51,"body":"memories more than just the"},{"speaker":"Unknown","startTime":2355.09,"endTime":2358.51,"body":"music itself. If I can only"},{"speaker":"Unknown","startTime":2358.51,"endTime":2360.55,"body":"listen to one thing the rest of"},{"speaker":"Unknown","startTime":2358.51,"endTime":2360.55,"body":"my life has to be something that"},{"speaker":"Unknown","startTime":2360.55,"endTime":2361.72,"body":"comes with a lot of really good"},{"speaker":"Unknown","startTime":2360.55,"endTime":2361.72,"body":"memories."},{"speaker":"Erin Geiger","startTime":2361.749,"endTime":2365.109,"body":"Yeah, okay. No, I"},{"speaker":"Erin Geiger","startTime":2361.749,"endTime":2365.109,"body":"like that. i It's so funny with"},{"speaker":"Erin Geiger","startTime":2365.109,"endTime":2367.389,"body":"the Foo Fighters. I did not"},{"speaker":"Erin Geiger","startTime":2365.109,"endTime":2367.389,"body":"really listen to that love"},{"speaker":"Erin Geiger","startTime":2367.389,"endTime":2370.089,"body":"nirvana. You know, all that, you"},{"speaker":"Erin Geiger","startTime":2367.389,"endTime":2370.089,"body":"know? Yeah. Yeah, I wasn't a big"},{"speaker":"Erin Geiger","startTime":2370.089,"endTime":2374.079,"body":"fan when firefighters first"},{"speaker":"Erin Geiger","startTime":2370.089,"endTime":2374.079,"body":"formed. But then in the past few"},{"speaker":"Erin Geiger","startTime":2374.079,"endTime":2376.509,"body":"years, I'm like, Okay, I see"},{"speaker":"Erin Geiger","startTime":2374.079,"endTime":2376.509,"body":"you."},{"speaker":"Unknown","startTime":2378.67,"endTime":2381.67,"body":"So I went to a lot of"},{"speaker":"Unknown","startTime":2378.67,"endTime":2381.67,"body":"concerts. So it has to do with"},{"speaker":"Unknown","startTime":2381.67,"endTime":2385.33,"body":"us being menial in our youth in"},{"speaker":"Unknown","startTime":2381.67,"endTime":2385.33,"body":"our 20s Just doing concerts all"},{"speaker":"Unknown","startTime":2385.33,"endTime":2389.89,"body":"the time. But at the time, my"},{"speaker":"Unknown","startTime":2385.33,"endTime":2389.89,"body":"brain also wants to pick biggie"},{"speaker":"Unknown","startTime":2389.89,"endTime":2392.74,"body":"because that makes me want to"},{"speaker":"Unknown","startTime":2389.89,"endTime":2392.74,"body":"dance. I do like whenever I'm"},{"speaker":"Unknown","startTime":2392.74,"endTime":2396.46,"body":"doing any web design or sales"},{"speaker":"Unknown","startTime":2392.74,"endTime":2396.46,"body":"pages that I love what I'm"},{"speaker":"Unknown","startTime":2396.46,"endTime":2399.97,"body":"listening to so I don't have to"},{"speaker":"Unknown","startTime":2396.46,"endTime":2399.97,"body":"choose the memories. I asked him"},{"speaker":"Unknown","startTime":2400.0,"endTime":2401.08,"body":"Here's the memories. Yeah."},{"speaker":"Erin Geiger","startTime":2401.47,"endTime":2403.72,"body":"No, I love that."},{"speaker":"Erin Geiger","startTime":2401.47,"endTime":2403.72,"body":"Cheryl. Thank you so much for"},{"speaker":"Erin Geiger","startTime":2403.72,"endTime":2407.35,"body":"taking the time. I have so"},{"speaker":"Erin Geiger","startTime":2403.72,"endTime":2407.35,"body":"enjoyed our conversation. Yes, I"},{"speaker":"Erin Geiger","startTime":2407.35,"endTime":2411.55,"body":"still have I. It's so great. So"},{"speaker":"Erin Geiger","startTime":2407.35,"endTime":2411.55,"body":"I will put all their links in"},{"speaker":"Erin Geiger","startTime":2411.55,"endTime":2414.37,"body":"the show notes. And yeah,"},{"speaker":"Erin Geiger","startTime":2411.55,"endTime":2414.37,"body":"thanks. Thanks again for joining"},{"speaker":"Erin Geiger","startTime":2414.37,"endTime":2419.32,"body":"us and listeners. We will be"},{"speaker":"Erin Geiger","startTime":2414.37,"endTime":2419.32,"body":"posting this soon and we will be"},{"speaker":"Erin Geiger","startTime":2419.32,"endTime":2423.28,"body":"back with an all new episode as"},{"speaker":"Erin Geiger","startTime":2419.32,"endTime":2423.28,"body":"well. So thanks for listening."},{"speaker":"Erin Geiger","startTime":2425.08,"endTime":2427.39,"body":"Thanks for tuning in to the"},{"speaker":"Erin Geiger","startTime":2425.08,"endTime":2427.39,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":2427.39,"endTime":2430.36,"body":"podcast. To keep the fun going."},{"speaker":"Erin Geiger","startTime":2427.39,"endTime":2430.36,"body":"Check out our Facebook group"},{"speaker":"Erin Geiger","startTime":2430.39,"endTime":2433.24,"body":"start and scale an online"},{"speaker":"Erin Geiger","startTime":2430.39,"endTime":2433.24,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":2433.24,"endTime":2436.21,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":2433.24,"endTime":2436.21,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":2436.21,"endTime":2438.7,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":2436.21,"endTime":2438.7,"body":"muscle creative.com and click"},{"speaker":"Erin Geiger","startTime":2438.7,"endTime":2441.61,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":2438.7,"endTime":2441.61,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":2441.61,"endTime":2443.89,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":2441.61,"endTime":2443.89,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":2443.89,"endTime":2447.01,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":2443.89,"endTime":2447.01,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":2447.34,"endTime":2450.67,"body":"As always be authentic, bring an"},{"speaker":"Erin Geiger","startTime":2447.34,"endTime":2450.67,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":2450.7,"endTime":2451.33,"body":"crushing it"}]}