{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.58,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.58,"endTime":4.89,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"business and make an impact on"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.58,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.58,"body":"this podcast. Let's do this."},{"speaker":"Erin Geiger","startTime":20.0,"endTime":28.7,"body":"Hey, everybody, welcome to the"},{"speaker":"Erin Geiger","startTime":20.0,"endTime":28.7,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":28.7,"endTime":32.33,"body":"podcast this week, we have Sammy"},{"speaker":"Erin Geiger","startTime":28.7,"endTime":32.33,"body":"miles, founder of Cassius copy,"},{"speaker":"Erin Geiger","startTime":32.72,"endTime":37.01,"body":"and creator of automatically"},{"speaker":"Erin Geiger","startTime":32.72,"endTime":37.01,"body":"funny ATF in four weeks."},{"speaker":"Erin Geiger","startTime":37.19,"endTime":40.1,"body":"Welcome, Sammy to the show. Hi,"},{"speaker":"Erin Geiger","startTime":37.19,"endTime":40.1,"body":"Erin, thanks"},{"speaker":"Unknown","startTime":40.35,"endTime":41.25,"body":"so much for having me."},{"speaker":"Erin Geiger","startTime":41.49,"endTime":43.47,"body":"So super excited."},{"speaker":"Erin Geiger","startTime":41.49,"endTime":43.47,"body":"You're one of my favorite"},{"speaker":"Erin Geiger","startTime":43.74,"endTime":46.08,"body":"people, one of my favorite"},{"speaker":"Erin Geiger","startTime":43.74,"endTime":46.08,"body":"entrepreneur entrepreneurs that"},{"speaker":"Erin Geiger","startTime":46.08,"endTime":51.24,"body":"I have met, and just grateful"},{"speaker":"Erin Geiger","startTime":46.08,"endTime":51.24,"body":"that our journeys have crossed"},{"speaker":"Erin Geiger","startTime":51.24,"endTime":53.67,"body":"in Europe, one of the funniest"},{"speaker":"Erin Geiger","startTime":51.24,"endTime":53.67,"body":"people I've ever known. So I'm"},{"speaker":"Erin Geiger","startTime":53.67,"endTime":57.84,"body":"so happy to have you on here."},{"speaker":"Erin Geiger","startTime":53.67,"endTime":57.84,"body":"And you're here, just Yeah,"},{"speaker":"Erin Geiger","startTime":57.87,"endTime":62.46,"body":"incredible. So let's start with"},{"speaker":"Erin Geiger","startTime":57.87,"endTime":62.46,"body":"you. Of course, do you want to"},{"speaker":"Erin Geiger","startTime":62.46,"endTime":65.46,"body":"tell us a little bit about you"},{"speaker":"Erin Geiger","startTime":62.46,"endTime":65.46,"body":"your background and how you got"},{"speaker":"Erin Geiger","startTime":65.46,"endTime":67.32,"body":"started? Yeah,"},{"speaker":"Unknown","startTime":67.32,"endTime":71.79,"body":"so I was in corporate"},{"speaker":"Unknown","startTime":67.32,"endTime":71.79,"body":"America for a very long time."},{"speaker":"Unknown","startTime":72.24,"endTime":79.23,"body":"And I had to give presentations"},{"speaker":"Unknown","startTime":72.24,"endTime":79.23,"body":"to about 100 people at a time,"},{"speaker":"Unknown","startTime":79.77,"endTime":84.6,"body":"like trainings and things like"},{"speaker":"Unknown","startTime":79.77,"endTime":84.6,"body":"that. And it made me extremely"},{"speaker":"Unknown","startTime":84.6,"endTime":89.73,"body":"nervous. So I decided early on"},{"speaker":"Unknown","startTime":84.6,"endTime":89.73,"body":"that I was going to take a"},{"speaker":"Unknown","startTime":90.21,"endTime":95.01,"body":"comedy class. So I went to the"},{"speaker":"Unknown","startTime":90.21,"endTime":95.01,"body":"Comedy Store. This is when Sandy"},{"speaker":"Unknown","startTime":95.01,"endTime":101.1,"body":"seashore was still alive and"},{"speaker":"Unknown","startTime":95.01,"endTime":101.1,"body":"teaching. And I got started."},{"speaker":"Unknown","startTime":101.97,"endTime":105.36,"body":"They just like kind of threw you"},{"speaker":"Unknown","startTime":101.97,"endTime":105.36,"body":"up on stage, and then you just"},{"speaker":"Unknown","startTime":105.36,"endTime":110.25,"body":"did three minutes at a time. So"},{"speaker":"Unknown","startTime":105.36,"endTime":110.25,"body":"I started doing that. And it"},{"speaker":"Unknown","startTime":110.25,"endTime":113.34,"body":"really helps, you know, with the"},{"speaker":"Unknown","startTime":110.25,"endTime":113.34,"body":"nerves and just like being in"},{"speaker":"Unknown","startTime":113.34,"endTime":117.84,"body":"front of people. 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So I was pregnant with"},{"speaker":"Unknown","startTime":128.4,"endTime":132.69,"body":"my second daughter and I was"},{"speaker":"Unknown","startTime":128.4,"endTime":132.69,"body":"having severe morning sickness."},{"speaker":"Unknown","startTime":133.2,"endTime":138.09,"body":"So I called in sick one day to"},{"speaker":"Unknown","startTime":133.2,"endTime":138.09,"body":"work, and I still had to show up"},{"speaker":"Unknown","startTime":138.12,"endTime":142.62,"body":"on Zoom, and present to five"},{"speaker":"Unknown","startTime":138.12,"endTime":142.62,"body":"different VPs and I was"},{"speaker":"Unknown","startTime":142.62,"endTime":149.19,"body":"literally muting myself and Bob"},{"speaker":"Unknown","startTime":142.62,"endTime":149.19,"body":"into the trash can. And then"},{"speaker":"Unknown","startTime":149.19,"endTime":151.74,"body":"like carrying on and continuing"},{"speaker":"Unknown","startTime":149.19,"endTime":151.74,"body":"to present and I was like, Yeah,"},{"speaker":"Unknown","startTime":151.74,"endTime":156.57,"body":"this has got to change. So I"},{"speaker":"Unknown","startTime":151.74,"endTime":156.57,"body":"decided that I'm there to take"},{"speaker":"Unknown","startTime":156.57,"endTime":161.85,"body":"my writing skills and start my"},{"speaker":"Unknown","startTime":156.57,"endTime":161.85,"body":"own business and copywriting. So"},{"speaker":"Unknown","startTime":161.85,"endTime":166.11,"body":"that was my first"},{"speaker":"Unknown","startTime":161.85,"endTime":166.11,"body":"entrepreneurial foi a foray."},{"speaker":"Unknown","startTime":167.22,"endTime":173.82,"body":"Whatever the word is, you think"},{"speaker":"Unknown","startTime":167.22,"endTime":173.82,"body":"I would know this writer. So I"},{"speaker":"Unknown","startTime":173.82,"endTime":178.65,"body":"started my copywriting business."},{"speaker":"Unknown","startTime":173.82,"endTime":178.65,"body":"And as fun as it was to do"},{"speaker":"Unknown","startTime":178.65,"endTime":184.32,"body":"copywriting, I quickly found"},{"speaker":"Unknown","startTime":178.65,"endTime":184.32,"body":"that the funnest time for me was"},{"speaker":"Unknown","startTime":184.32,"endTime":187.5,"body":"joking around with my clients"},{"speaker":"Unknown","startTime":184.32,"endTime":187.5,"body":"and bringing more of their jokey"},{"speaker":"Unknown","startTime":187.5,"endTime":191.97,"body":"sides out and you know, putting"},{"speaker":"Unknown","startTime":187.5,"endTime":191.97,"body":"that on paper. 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Just"},{"speaker":"Unknown","startTime":213.45,"endTime":216.57,"body":"to make them funnier, and it's,"},{"speaker":"Unknown","startTime":213.45,"endTime":216.57,"body":"it's great. 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So even even"},{"speaker":"Erin Geiger","startTime":235.65,"endTime":237.57,"body":"that, it's just like, Wow,"},{"speaker":"Erin Geiger","startTime":235.65,"endTime":237.57,"body":"you're so far ahead of all of"},{"speaker":"Erin Geiger","startTime":237.57,"endTime":240.84,"body":"us. And then yes, the fact that"},{"speaker":"Erin Geiger","startTime":237.57,"endTime":240.84,"body":"you're helping people kind of"},{"speaker":"Erin Geiger","startTime":240.84,"endTime":246.6,"body":"like punch up their staff. It's"},{"speaker":"Erin Geiger","startTime":240.84,"endTime":246.6,"body":"so needed, especially post"},{"speaker":"Erin Geiger","startTime":246.6,"endTime":250.95,"body":"pandemic because everybody like"},{"speaker":"Erin Geiger","startTime":246.6,"endTime":250.95,"body":"we've discovered like, wow,"},{"speaker":"Erin Geiger","startTime":250.95,"endTime":254.55,"body":"okay, connection actually"},{"speaker":"Erin Geiger","startTime":250.95,"endTime":254.55,"body":"matters. And talking person to"},{"speaker":"Erin Geiger","startTime":254.55,"endTime":258.24,"body":"person actually matters. And so"},{"speaker":"Erin Geiger","startTime":254.55,"endTime":258.24,"body":"instead of having this dry"},{"speaker":"Erin Geiger","startTime":258.3,"endTime":262.05,"body":"material or content of like,"},{"speaker":"Erin Geiger","startTime":258.3,"endTime":262.05,"body":"very sterile, like this is what"},{"speaker":"Erin Geiger","startTime":262.05,"endTime":264.72,"body":"it is, you know, for you to come"},{"speaker":"Erin Geiger","startTime":262.05,"endTime":264.72,"body":"in and be like, Oh my gosh, can"},{"speaker":"Erin Geiger","startTime":264.72,"endTime":268.71,"body":"we get some personality in here?"},{"speaker":"Erin Geiger","startTime":264.72,"endTime":268.71,"body":"That's just incredible. So oh my"},{"speaker":"Erin Geiger","startTime":268.71,"endTime":275.4,"body":"gosh, so excited about that. So"},{"speaker":"Erin Geiger","startTime":268.71,"endTime":275.4,"body":"you introduced me to a phrase"},{"speaker":"Erin Geiger","startTime":275.4,"endTime":279.0,"body":"that I had never heard before,"},{"speaker":"Erin Geiger","startTime":275.4,"endTime":279.0,"body":"which is bizfluent Sirs, which"},{"speaker":"Erin Geiger","startTime":279.0,"endTime":285.93,"body":"I'm like, so in love now. So"},{"speaker":"Erin Geiger","startTime":279.0,"endTime":285.93,"body":"talk to us about comedy writing"},{"speaker":"Erin Geiger","startTime":285.96,"endTime":288.81,"body":"and talk to us about that. You"},{"speaker":"Erin Geiger","startTime":285.96,"endTime":288.81,"body":"coined that term. I have not"},{"speaker":"Erin Geiger","startTime":288.81,"endTime":289.56,"body":"heard it before, but"},{"speaker":"Unknown","startTime":289.56,"endTime":290.7,"body":"tell me I made it up."},{"speaker":"Erin Geiger","startTime":291.69,"endTime":294.27,"body":"Another genius"},{"speaker":"Erin Geiger","startTime":291.69,"endTime":294.27,"body":"thing oh my god. So yeah, so"},{"speaker":"Erin Geiger","startTime":294.27,"endTime":297.96,"body":"please, please, please tell us"},{"speaker":"Erin Geiger","startTime":294.27,"endTime":297.96,"body":"help us. You know, to figure out"},{"speaker":"Erin Geiger","startTime":297.96,"endTime":301.62,"body":"our copy, I love to write to you"},{"speaker":"Erin Geiger","startTime":297.96,"endTime":301.62,"body":"But Good Lord, do I need help on"},{"speaker":"Erin Geiger","startTime":301.62,"endTime":305.43,"body":"like, making things? Funny, you"},{"speaker":"Erin Geiger","startTime":301.62,"endTime":305.43,"body":"know? Because that is not my"},{"speaker":"Erin Geiger","startTime":305.43,"endTime":308.88,"body":"strong suit at all. I mean,"},{"speaker":"Erin Geiger","startTime":305.43,"endTime":308.88,"body":"listen, I'm from New York. So I"},{"speaker":"Erin Geiger","startTime":308.88,"endTime":313.68,"body":"can do a one liner sarcastic"},{"speaker":"Erin Geiger","startTime":308.88,"endTime":313.68,"body":"thing with the best of them. As"},{"speaker":"Erin Geiger","startTime":313.68,"endTime":317.04,"body":"far as quality comedy, and"},{"speaker":"Erin Geiger","startTime":313.68,"endTime":317.04,"body":"that's so much. So could you"},{"speaker":"Erin Geiger","startTime":317.07,"endTime":319.89,"body":"kind of break that down a little"},{"speaker":"Erin Geiger","startTime":317.07,"endTime":319.89,"body":"bit for his comedy writing? And,"},{"speaker":"Erin Geiger","startTime":320.13,"endTime":322.44,"body":"and also explain to us how you"},{"speaker":"Erin Geiger","startTime":320.13,"endTime":322.44,"body":"came up with bizfluent? Sirs?"},{"speaker":"Erin Geiger","startTime":322.44,"endTime":323.82,"body":"Because I'm so enamored with"},{"speaker":"Erin Geiger","startTime":322.44,"endTime":323.82,"body":"that?"},{"speaker":"Unknown","startTime":325.38,"endTime":327.39,"body":"Well, yeah, no, it just"},{"speaker":"Unknown","startTime":325.38,"endTime":327.39,"body":"describes like some of the"},{"speaker":"Unknown","startTime":327.39,"endTime":330.21,"body":"people that I'm working with,"},{"speaker":"Unknown","startTime":327.39,"endTime":330.21,"body":"like they have these massive"},{"speaker":"Unknown","startTime":330.21,"endTime":334.98,"body":"audiences, and their audiences"},{"speaker":"Unknown","startTime":330.21,"endTime":334.98,"body":"that are teaching other business"},{"speaker":"Unknown","startTime":334.98,"endTime":338.85,"body":"owners business. 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So to"},{"speaker":"Unknown","startTime":376.11,"endTime":380.91,"body":"give you a little bit of"},{"speaker":"Unknown","startTime":380.91,"endTime":384.87,"body":"background about how comedy"},{"speaker":"Unknown","startTime":380.91,"endTime":384.87,"body":"works, historically, laughter"},{"speaker":"Unknown","startTime":384.87,"endTime":388.62,"body":"developed in humans, before"},{"speaker":"Unknown","startTime":384.87,"endTime":388.62,"body":"speech was ever a thing for"},{"speaker":"Unknown","startTime":388.62,"endTime":391.83,"body":"communication purposes, like"},{"speaker":"Unknown","startTime":388.62,"endTime":391.83,"body":"babies can laugh before they can"},{"speaker":"Unknown","startTime":391.83,"endTime":395.91,"body":"talk. And it shows the other"},{"speaker":"Unknown","startTime":391.83,"endTime":395.91,"body":"person that you wish to connect"},{"speaker":"Unknown","startTime":395.91,"endTime":398.22,"body":"with them. 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Like, you"},{"speaker":"Unknown","startTime":438.36,"endTime":441.21,"body":"have to use a lot of your brain"},{"speaker":"Unknown","startTime":438.36,"endTime":441.21,"body":"to like, put it together to"},{"speaker":"Unknown","startTime":441.21,"endTime":444.99,"body":"understand the intention. And"},{"speaker":"Unknown","startTime":441.21,"endTime":444.99,"body":"sometimes there's like wordplay"},{"speaker":"Unknown","startTime":444.99,"endTime":450.12,"body":"involved. Yeah, complex"},{"speaker":"Unknown","startTime":444.99,"endTime":450.12,"body":"processing. 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Instead of being"},{"speaker":"Erin Geiger","startTime":477.03,"endTime":480.09,"body":"like, Alright, here I am for"},{"speaker":"Erin Geiger","startTime":480.09,"endTime":482.37,"body":"this training, or con, you know,"},{"speaker":"Erin Geiger","startTime":480.09,"endTime":482.37,"body":"whatever, you know, this"},{"speaker":"Erin Geiger","startTime":482.37,"endTime":485.76,"body":"conference thing that my work is"},{"speaker":"Erin Geiger","startTime":482.37,"endTime":485.76,"body":"making me go to, you know, like,"},{"speaker":"Erin Geiger","startTime":485.76,"endTime":489.21,"body":"who's going to speak to me now,"},{"speaker":"Erin Geiger","startTime":485.76,"endTime":489.21,"body":"you know? And so I think it kind"},{"speaker":"Erin Geiger","startTime":489.21,"endTime":492.27,"body":"of makes everyone just feel"},{"speaker":"Erin Geiger","startTime":489.21,"endTime":492.27,"body":"like, oh, okay, we can do this."},{"speaker":"Unknown","startTime":492.57,"endTime":495.51,"body":"We're in this creates a"},{"speaker":"Unknown","startTime":492.57,"endTime":495.51,"body":"little pattern interrupt. And"},{"speaker":"Unknown","startTime":495.51,"endTime":498.36,"body":"actually, when you get people"},{"speaker":"Unknown","startTime":495.51,"endTime":498.36,"body":"laughing, the feel good"},{"speaker":"Unknown","startTime":498.36,"endTime":500.7,"body":"hormones, I don't remember"},{"speaker":"Unknown","startTime":498.36,"endTime":500.7,"body":"exactly like, what the science"},{"speaker":"Unknown","startTime":500.7,"endTime":504.48,"body":"is behind it. But it will there"},{"speaker":"Unknown","startTime":500.7,"endTime":504.48,"body":"have been studies that show that"},{"speaker":"Unknown","startTime":504.48,"endTime":508.71,"body":"it will help people to work for"},{"speaker":"Unknown","startTime":504.48,"endTime":508.71,"body":"twice as long on a difficult"},{"speaker":"Unknown","startTime":508.71,"endTime":513.45,"body":"task if they've been exposed to"},{"speaker":"Unknown","startTime":508.71,"endTime":513.45,"body":"humorous stimuli right before?"},{"speaker":"Erin Geiger","startTime":514.41,"endTime":516.24,"body":"That's really good"},{"speaker":"Erin Geiger","startTime":514.41,"endTime":516.24,"body":"to know. Actually, does that"},{"speaker":"Erin Geiger","startTime":516.24,"endTime":523.59,"body":"work with kids? Make the laugh"},{"speaker":"Erin Geiger","startTime":516.24,"endTime":523.59,"body":"of it out? Sure. That's awesome."},{"speaker":"Erin Geiger","startTime":523.62,"endTime":526.95,"body":"So okay, so the first step is"},{"speaker":"Erin Geiger","startTime":523.62,"endTime":526.95,"body":"like, Okay, why do you want to"},{"speaker":"Erin Geiger","startTime":526.95,"endTime":530.16,"body":"be funny? You know, because"},{"speaker":"Erin Geiger","startTime":526.95,"endTime":530.16,"body":"there's probably a time and a"},{"speaker":"Erin Geiger","startTime":530.16,"endTime":533.58,"body":"place for it, you know, or, you"},{"speaker":"Erin Geiger","startTime":530.16,"endTime":533.58,"body":"know, I'm sure, maybe you're of"},{"speaker":"Erin Geiger","startTime":533.61,"endTime":535.95,"body":"the opinion that it's like,"},{"speaker":"Erin Geiger","startTime":533.61,"endTime":535.95,"body":"well, most things could use a"},{"speaker":"Erin Geiger","startTime":535.95,"endTime":539.31,"body":"little spark of humor. And then"},{"speaker":"Erin Geiger","startTime":535.95,"endTime":539.31,"body":"know your audience, right? I"},{"speaker":"Erin Geiger","startTime":539.31,"endTime":541.5,"body":"mean, you got to figure out"},{"speaker":"Erin Geiger","startTime":539.31,"endTime":541.5,"body":"like, what kind of comedy you"},{"speaker":"Erin Geiger","startTime":541.5,"endTime":544.32,"body":"can actually inject, you know,"},{"speaker":"Erin Geiger","startTime":541.5,"endTime":544.32,"body":"like, how do people kind of"},{"speaker":"Erin Geiger","startTime":544.32,"endTime":547.65,"body":"figure that out? Like, where do"},{"speaker":"Erin Geiger","startTime":544.32,"endTime":547.65,"body":"you know, the line to stay?"},{"speaker":"Unknown","startTime":547.679,"endTime":552.509,"body":"Yeah, I think a lot of"},{"speaker":"Unknown","startTime":547.679,"endTime":552.509,"body":"people tend to pull back more"},{"speaker":"Unknown","startTime":552.509,"endTime":555.839,"body":"than they do, like, let it go."},{"speaker":"Unknown","startTime":552.509,"endTime":555.839,"body":"So I think if you're even"},{"speaker":"Unknown","startTime":555.839,"endTime":559.259,"body":"thinking about that question,"},{"speaker":"Unknown","startTime":555.839,"endTime":559.259,"body":"like, where is it appropriate? I"},{"speaker":"Unknown","startTime":559.259,"endTime":563.759,"body":"think the answer is just self"},{"speaker":"Unknown","startTime":559.259,"endTime":563.759,"body":"trust, like, take a step back"},{"speaker":"Unknown","startTime":563.759,"endTime":568.019,"body":"and say, Why am I afraid to use"},{"speaker":"Unknown","startTime":563.759,"endTime":568.019,"body":"it here? And then you can like,"},{"speaker":"Unknown","startTime":568.199,"endTime":574.049,"body":"figure out if, if it's justified"},{"speaker":"Unknown","startTime":568.199,"endTime":574.049,"body":"or not, I actually I was on a"},{"speaker":"Unknown","startTime":574.049,"endTime":579.509,"body":"call, or I was about to give a"},{"speaker":"Unknown","startTime":574.049,"endTime":579.509,"body":"talk. This was a couple of weeks"},{"speaker":"Unknown","startTime":579.509,"endTime":582.899,"body":"ago, and there was one person"},{"speaker":"Unknown","startTime":579.509,"endTime":582.899,"body":"where I was like, I don't know"},{"speaker":"Unknown","startTime":582.899,"endTime":585.869,"body":"if they'll be comfortable with"},{"speaker":"Unknown","startTime":582.899,"endTime":585.869,"body":"this kind of humor, but then I"},{"speaker":"Unknown","startTime":585.869,"endTime":590.219,"body":"took a step back and I thought,"},{"speaker":"Unknown","startTime":585.869,"endTime":590.219,"body":"if this joke alienates this"},{"speaker":"Unknown","startTime":590.219,"endTime":595.469,"body":"person, then I don't even think"},{"speaker":"Unknown","startTime":590.219,"endTime":595.469,"body":"I would want to work with them"},{"speaker":"Unknown","startTime":595.469,"endTime":599.189,"body":"anyway. And that is often the"},{"speaker":"Unknown","startTime":595.469,"endTime":599.189,"body":"case. I'd say more often than"},{"speaker":"Unknown","startTime":599.189,"endTime":604.739,"body":"not there. There are some times"},{"speaker":"Unknown","startTime":599.189,"endTime":604.739,"body":"where you might want to, if it"},{"speaker":"Unknown","startTime":604.739,"endTime":607.979,"body":"really feels like it might be"},{"speaker":"Unknown","startTime":604.739,"endTime":607.979,"body":"over the line, you might want to"},{"speaker":"Unknown","startTime":607.979,"endTime":610.949,"body":"ask somebody else, if you just"},{"speaker":"Unknown","startTime":607.979,"endTime":610.949,"body":"ask a friend, is this over the"},{"speaker":"Unknown","startTime":610.949,"endTime":614.999,"body":"line? And, you know, they're of"},{"speaker":"Unknown","startTime":610.949,"endTime":614.999,"body":"the opinion that it's not"},{"speaker":"Unknown","startTime":614.999,"endTime":618.359,"body":"depending on how much you trust"},{"speaker":"Unknown","startTime":614.999,"endTime":618.359,"body":"them, then you have your answer."},{"speaker":"Erin Geiger","startTime":619.559,"endTime":621.779,"body":"And so how do you"},{"speaker":"Erin Geiger","startTime":619.559,"endTime":621.779,"body":"how do you get started working"},{"speaker":"Erin Geiger","startTime":621.779,"endTime":624.719,"body":"with somebody, you know, so what"},{"speaker":"Erin Geiger","startTime":621.779,"endTime":624.719,"body":"are what are their? Let's say,"},{"speaker":"Erin Geiger","startTime":624.719,"endTime":627.809,"body":"like, No, they've never kind of"},{"speaker":"Erin Geiger","startTime":624.719,"endTime":627.809,"body":"tried to inject, you know,"},{"speaker":"Erin Geiger","startTime":627.809,"endTime":631.259,"body":"comedy or personality into their"},{"speaker":"Erin Geiger","startTime":627.809,"endTime":631.259,"body":"work before? What are some of"},{"speaker":"Erin Geiger","startTime":631.259,"endTime":633.899,"body":"the first few steps you think"},{"speaker":"Erin Geiger","startTime":631.259,"endTime":633.899,"body":"that they should take?"},{"speaker":"Unknown","startTime":634.59,"endTime":638.16,"body":"I think that they"},{"speaker":"Unknown","startTime":634.59,"endTime":638.16,"body":"should, first of all, start"},{"speaker":"Unknown","startTime":638.64,"endTime":643.41,"body":"collecting their stories, like"},{"speaker":"Unknown","startTime":638.64,"endTime":643.41,"body":"any stories that they have seen"},{"speaker":"Unknown","startTime":643.41,"endTime":648.03,"body":"what they find funny about them,"},{"speaker":"Unknown","startTime":643.41,"endTime":648.03,"body":"just start watching comedy, tap"},{"speaker":"Unknown","startTime":648.03,"endTime":653.01,"body":"into what they like, and go from"},{"speaker":"Unknown","startTime":648.03,"endTime":653.01,"body":"there. Like, the easiest way is"},{"speaker":"Unknown","startTime":653.01,"endTime":657.63,"body":"to kind of craft a joke around"},{"speaker":"Unknown","startTime":653.01,"endTime":657.63,"body":"your topic, using a formula from"},{"speaker":"Unknown","startTime":657.63,"endTime":661.86,"body":"somebody whose material you do"},{"speaker":"Unknown","startTime":657.63,"endTime":661.86,"body":"like, and then I think the"},{"speaker":"Unknown","startTime":661.86,"endTime":667.5,"body":"easiest thing to do is to craft"},{"speaker":"Unknown","startTime":661.86,"endTime":667.5,"body":"one opening joke for your talk"},{"speaker":"Unknown","startTime":667.5,"endTime":672.81,"body":"or more, if you're just doing,"},{"speaker":"Unknown","startTime":667.5,"endTime":672.81,"body":"like copywriting, it would be"},{"speaker":"Unknown","startTime":672.96,"endTime":677.13,"body":"one joke in your welcome"},{"speaker":"Unknown","startTime":672.96,"endTime":677.13,"body":"sequence. Just to start there."},{"speaker":"Unknown","startTime":678.06,"endTime":683.34,"body":"And yeah, just by looking at"},{"speaker":"Unknown","startTime":678.06,"endTime":683.34,"body":"jokes that you found funny in"},{"speaker":"Unknown","startTime":683.34,"endTime":683.88,"body":"the past."},{"speaker":"Erin Geiger","startTime":684.269,"endTime":686.639,"body":"Okay, cool. And is"},{"speaker":"Erin Geiger","startTime":684.269,"endTime":686.639,"body":"it? Do you typically relate it"},{"speaker":"Erin Geiger","startTime":686.639,"endTime":690.659,"body":"to like, a whole story, you"},{"speaker":"Erin Geiger","startTime":686.639,"endTime":690.659,"body":"know, kind of, like, kind of"},{"speaker":"Erin Geiger","startTime":690.659,"endTime":693.569,"body":"draw the audience and whether"},{"speaker":"Erin Geiger","startTime":690.659,"endTime":693.569,"body":"it's written word or audio? Do"},{"speaker":"Erin Geiger","startTime":693.569,"endTime":696.299,"body":"you kind of like, attach the"},{"speaker":"Erin Geiger","startTime":693.569,"endTime":696.299,"body":"joke to kind of like a story? Or"},{"speaker":"Erin Geiger","startTime":696.299,"endTime":699.089,"body":"do you it's kind of like, now"},{"speaker":"Erin Geiger","startTime":696.299,"endTime":699.089,"body":"it's easier just to do a one"},{"speaker":"Erin Geiger","startTime":699.089,"endTime":702.269,"body":"liner? You know, like, how, cuz,"},{"speaker":"Erin Geiger","startTime":699.089,"endTime":702.269,"body":"you know, everyone likes"},{"speaker":"Erin Geiger","startTime":702.269,"endTime":705.629,"body":"different comedians, right? It's"},{"speaker":"Erin Geiger","startTime":702.269,"endTime":705.629,"body":"like, what do you suggest?"},{"speaker":"Unknown","startTime":706.02,"endTime":708.09,"body":"Yeah, that's a great"},{"speaker":"Unknown","startTime":706.02,"endTime":708.09,"body":"question, I would say the"},{"speaker":"Unknown","startTime":708.09,"endTime":711.9,"body":"easiest way is to either bridge"},{"speaker":"Unknown","startTime":708.09,"endTime":711.9,"body":"the gap for your audience"},{"speaker":"Unknown","startTime":711.9,"endTime":715.26,"body":"between something that's either"},{"speaker":"Unknown","startTime":711.9,"endTime":715.26,"body":"universal to them to the topic"},{"speaker":"Unknown","startTime":715.26,"endTime":720.48,"body":"at hand, or if you have like an"},{"speaker":"Unknown","startTime":715.26,"endTime":720.48,"body":"intro story, and there are some"},{"speaker":"Unknown","startTime":720.48,"endTime":725.16,"body":"funny details in that. That"},{"speaker":"Unknown","startTime":720.48,"endTime":725.16,"body":"works just as well. But what I"},{"speaker":"Unknown","startTime":725.16,"endTime":729.81,"body":"like to do with my clients is to"},{"speaker":"Unknown","startTime":725.16,"endTime":729.81,"body":"have them watch the opening"},{"speaker":"Unknown","startTime":729.81,"endTime":735.51,"body":"jokes of their favorite comics."},{"speaker":"Unknown","startTime":729.81,"endTime":735.51,"body":"And see how they bridge that gap"},{"speaker":"Unknown","startTime":735.51,"endTime":742.8,"body":"from like, well, here we are, to"},{"speaker":"Unknown","startTime":735.51,"endTime":742.8,"body":"their topic. So often, it's"},{"speaker":"Unknown","startTime":743.76,"endTime":748.56,"body":"talking about something like the"},{"speaker":"Unknown","startTime":743.76,"endTime":748.56,"body":"speaker before said, and just"},{"speaker":"Unknown","startTime":748.56,"endTime":750.93,"body":"finding finding an ounce of"},{"speaker":"Unknown","startTime":748.56,"endTime":750.93,"body":"humor in that."},{"speaker":"Erin Geiger","startTime":751.409,"endTime":756.029,"body":"And do you help if"},{"speaker":"Erin Geiger","startTime":751.409,"endTime":756.029,"body":"they're speaking publicly? Do"},{"speaker":"Erin Geiger","startTime":756.029,"endTime":759.689,"body":"you sort of help them engage"},{"speaker":"Erin Geiger","startTime":756.029,"endTime":759.689,"body":"with the audience as well? Like,"},{"speaker":"Erin Geiger","startTime":759.689,"endTime":763.499,"body":"kind of make it more of a, a two"},{"speaker":"Erin Geiger","startTime":759.689,"endTime":763.499,"body":"way street? Do you know cuz"},{"speaker":"Erin Geiger","startTime":763.499,"endTime":766.919,"body":"then, some comics will, will do"},{"speaker":"Erin Geiger","startTime":763.499,"endTime":766.919,"body":"that, right? They'll like see"},{"speaker":"Erin Geiger","startTime":766.919,"endTime":769.109,"body":"someone on the audience or you"},{"speaker":"Erin Geiger","startTime":766.919,"endTime":769.109,"body":"know, that sort of thing? Or do"},{"speaker":"Erin Geiger","startTime":769.109,"endTime":771.599,"body":"you go you're like, that's not"},{"speaker":"Erin Geiger","startTime":769.109,"endTime":771.599,"body":"really, we don't do that. Yeah."},{"speaker":"Erin Geiger","startTime":771.599,"endTime":771.959,"body":"So"},{"speaker":"Unknown","startTime":771.96,"endTime":775.38,"body":"for me personally, like"},{"speaker":"Unknown","startTime":771.96,"endTime":775.38,"body":"I'm more of a writer type. So I"},{"speaker":"Unknown","startTime":775.38,"endTime":779.88,"body":"like to stick to my script. But"},{"speaker":"Unknown","startTime":775.38,"endTime":779.88,"body":"in my program, I do have like a"},{"speaker":"Unknown","startTime":779.88,"endTime":784.05,"body":"guest comic come in to teach the"},{"speaker":"Unknown","startTime":779.88,"endTime":784.05,"body":"art of dealing with like haters"},{"speaker":"Unknown","startTime":784.05,"endTime":788.34,"body":"and hecklers. Because no thanks."},{"speaker":"Unknown","startTime":784.05,"endTime":788.34,"body":"For me. I'm just like, all I do"},{"speaker":"Unknown","startTime":788.34,"endTime":792.39,"body":"is like, stick, like go back to"},{"speaker":"Unknown","startTime":788.34,"endTime":792.39,"body":"the script. If I if somebody's"},{"speaker":"Unknown","startTime":792.39,"endTime":794.31,"body":"like, throwing me a fastball."},{"speaker":"Erin Geiger","startTime":795.269,"endTime":798.719,"body":"And then do you"},{"speaker":"Erin Geiger","startTime":795.269,"endTime":798.719,"body":"use, like, kind of visuals?"},{"speaker":"Erin Geiger","startTime":798.719,"endTime":802.259,"body":"Like, do you? Are you like a"},{"speaker":"Erin Geiger","startTime":798.719,"endTime":802.259,"body":"meme person? Like, do you to"},{"speaker":"Erin Geiger","startTime":802.259,"endTime":804.689,"body":"kind of teach people to, you"},{"speaker":"Erin Geiger","startTime":802.259,"endTime":804.689,"body":"know, incorporate those whether"},{"speaker":"Erin Geiger","startTime":804.689,"endTime":807.749,"body":"or not it's like a presentation"},{"speaker":"Erin Geiger","startTime":804.689,"endTime":807.749,"body":"or like an email that they're"},{"speaker":"Erin Geiger","startTime":807.749,"endTime":808.229,"body":"writing?"},{"speaker":"Unknown","startTime":809.37,"endTime":812.82,"body":"I definitely see the"},{"speaker":"Unknown","startTime":809.37,"endTime":812.82,"body":"value in those I have to be"},{"speaker":"Unknown","startTime":813.03,"endTime":817.89,"body":"reminded to use them personally."},{"speaker":"Unknown","startTime":813.03,"endTime":817.89,"body":"But I think that is an easy way"},{"speaker":"Unknown","startTime":817.89,"endTime":821.64,"body":"that's low hanging fruit for a"},{"speaker":"Unknown","startTime":817.89,"endTime":821.64,"body":"lot of people to inject humor is"},{"speaker":"Unknown","startTime":821.64,"endTime":825.66,"body":"like, find a meme that you find"},{"speaker":"Unknown","startTime":821.64,"endTime":825.66,"body":"funny. Put it in there, find a"},{"speaker":"Unknown","startTime":825.66,"endTime":826.83,"body":"way to shoehorn it in"},{"speaker":"Erin Geiger","startTime":827.82,"endTime":829.56,"body":"it kind of like"},{"speaker":"Erin Geiger","startTime":827.82,"endTime":829.56,"body":"livens it up to you because"},{"speaker":"Erin Geiger","startTime":829.56,"endTime":832.95,"body":"like, I think after, you know, a"},{"speaker":"Erin Geiger","startTime":829.56,"endTime":832.95,"body":"few minutes of talking about one"},{"speaker":"Erin Geiger","startTime":832.95,"endTime":836.1,"body":"topic, especially if you're"},{"speaker":"Erin Geiger","startTime":832.95,"endTime":836.1,"body":"sitting there to speak, watching"},{"speaker":"Erin Geiger","startTime":836.1,"endTime":839.13,"body":"somebody speak at a conference,"},{"speaker":"Erin Geiger","startTime":836.1,"endTime":839.13,"body":"you know, your mind can start to"},{"speaker":"Erin Geiger","startTime":839.13,"endTime":843.69,"body":"drift. So injecting some humor"},{"speaker":"Erin Geiger","startTime":839.13,"endTime":843.69,"body":"throughout. It seems helpful,"},{"speaker":"Erin Geiger","startTime":844.2,"endTime":849.69,"body":"too. And so let's talk about it."},{"speaker":"Erin Geiger","startTime":844.2,"endTime":849.69,"body":"You have a chorus of what is it"},{"speaker":"Erin Geiger","startTime":849.69,"endTime":852.66,"body":"a chorus that automatically"},{"speaker":"Erin Geiger","startTime":849.69,"endTime":852.66,"body":"funny AF in four weeks? Or is it"},{"speaker":"Erin Geiger","startTime":852.66,"endTime":853.05,"body":"Yes."},{"speaker":"Unknown","startTime":853.619,"endTime":857.249,"body":"It's a core slash"},{"speaker":"Unknown","startTime":853.619,"endTime":857.249,"body":"workshopping. Big."},{"speaker":"Erin Geiger","startTime":857.309,"endTime":858.749,"body":"Okay, that makes"},{"speaker":"Erin Geiger","startTime":857.309,"endTime":858.749,"body":"Yeah, that would make sense that"},{"speaker":"Erin Geiger","startTime":858.749,"endTime":863.099,"body":"we have a workshop component. So"},{"speaker":"Erin Geiger","startTime":858.749,"endTime":863.099,"body":"automatically funny AF in four"},{"speaker":"Erin Geiger","startTime":863.099,"endTime":867.689,"body":"weeks love the title. Can you"},{"speaker":"Erin Geiger","startTime":863.099,"endTime":867.689,"body":"share a little bit about that"},{"speaker":"Erin Geiger","startTime":867.689,"endTime":872.009,"body":"and maybe give the listeners a"},{"speaker":"Erin Geiger","startTime":867.689,"endTime":872.009,"body":"little sneak peek and you know,"},{"speaker":"Erin Geiger","startTime":872.009,"endTime":874.319,"body":"a few things that maybe you"},{"speaker":"Erin Geiger","startTime":872.009,"endTime":874.319,"body":"teach in that course. And then"},{"speaker":"Erin Geiger","startTime":874.319,"endTime":876.449,"body":"of course, we'll have the link"},{"speaker":"Erin Geiger","startTime":874.319,"endTime":876.449,"body":"on the show notes and everything"},{"speaker":"Erin Geiger","startTime":876.449,"endTime":876.689,"body":"too."},{"speaker":"Unknown","startTime":877.649,"endTime":883.949,"body":"Yeah. Let me pull up"},{"speaker":"Unknown","startTime":877.649,"endTime":883.949,"body":"something about that. Just a"},{"speaker":"Unknown","startTime":883.949,"endTime":885.209,"body":"second. Yeah, no, no."},{"speaker":"Erin Geiger","startTime":885.419,"endTime":887.939,"body":"And I yeah, I love"},{"speaker":"Erin Geiger","startTime":885.419,"endTime":887.939,"body":"it automatically. Funny AF. I'm"},{"speaker":"Erin Geiger","startTime":887.939,"endTime":891.629,"body":"like, Oh, Dan, we all need to"},{"speaker":"Erin Geiger","startTime":887.939,"endTime":891.629,"body":"defeat and then within four"},{"speaker":"Erin Geiger","startTime":891.629,"endTime":897.359,"body":"weeks, I'm like, Yes, please."},{"speaker":"Erin Geiger","startTime":891.629,"endTime":897.359,"body":"Sign me up. That's awesome. How"},{"speaker":"Erin Geiger","startTime":897.359,"endTime":901.829,"body":"many times people will try to"},{"speaker":"Erin Geiger","startTime":897.359,"endTime":901.829,"body":"force it to, you know, they'll"},{"speaker":"Erin Geiger","startTime":901.829,"endTime":906.449,"body":"try to force the funny does not"},{"speaker":"Erin Geiger","startTime":901.829,"endTime":906.449,"body":"work. So I'm so grateful that"},{"speaker":"Erin Geiger","startTime":906.449,"endTime":908.609,"body":"you have this. This court. Yes."},{"speaker":"Unknown","startTime":908.64,"endTime":911.88,"body":"Yeah. I'm a huge"},{"speaker":"Unknown","startTime":908.64,"endTime":911.88,"body":"proponent of yeah, just drawing"},{"speaker":"Unknown","startTime":911.88,"endTime":915.81,"body":"on what naturally would come out"},{"speaker":"Unknown","startTime":911.88,"endTime":915.81,"body":"of your mouth anyway. And then"},{"speaker":"Unknown","startTime":915.81,"endTime":919.83,"body":"just yeah, just lowering the"},{"speaker":"Unknown","startTime":915.81,"endTime":919.83,"body":"inhibitions just slightly. Yeah."},{"speaker":"Unknown","startTime":920.49,"endTime":923.52,"body":"So yeah, some of the things that"},{"speaker":"Unknown","startTime":920.49,"endTime":923.52,"body":"I talk about is like your"},{"speaker":"Unknown","startTime":923.52,"endTime":928.17,"body":"individual humor, DNA, and how"},{"speaker":"Unknown","startTime":923.52,"endTime":928.17,"body":"you, you know, curate the"},{"speaker":"Unknown","startTime":928.17,"endTime":932.49,"body":"inspiration that will actually"},{"speaker":"Unknown","startTime":928.17,"endTime":932.49,"body":"make you funnier, because it is"},{"speaker":"Unknown","startTime":932.49,"endTime":936.87,"body":"kind of a state of play that you"},{"speaker":"Unknown","startTime":932.49,"endTime":936.87,"body":"want to be in in order to bring"},{"speaker":"Unknown","startTime":936.87,"endTime":943.98,"body":"out the funniest stuff. And then"},{"speaker":"Unknown","startTime":936.87,"endTime":943.98,"body":"we go over all of the aspects,"},{"speaker":"Unknown","startTime":944.46,"endTime":947.73,"body":"and kind of workshop them"},{"speaker":"Unknown","startTime":944.46,"endTime":947.73,"body":"together everything from like"},{"speaker":"Unknown","startTime":947.73,"endTime":951.24,"body":"signature talks, guest teaching,"},{"speaker":"Unknown","startTime":947.73,"endTime":951.24,"body":"sales, webinars, master classes,"},{"speaker":"Unknown","startTime":951.24,"endTime":954.99,"body":"and podcasting, and then the"},{"speaker":"Unknown","startTime":951.24,"endTime":954.99,"body":"copywriting aspects as well. So"},{"speaker":"Unknown","startTime":954.99,"endTime":959.43,"body":"like injecting humor into"},{"speaker":"Unknown","startTime":954.99,"endTime":959.43,"body":"welcome sequences, sales page,"},{"speaker":"Unknown","startTime":959.46,"endTime":963.96,"body":"website, home in about page, and"},{"speaker":"Unknown","startTime":959.46,"endTime":963.96,"body":"launch emails, and then also"},{"speaker":"Unknown","startTime":964.59,"endTime":969.66,"body":"like reels and social media, and"},{"speaker":"Unknown","startTime":964.59,"endTime":969.66,"body":"how to kind of make it"},{"speaker":"Unknown","startTime":969.69,"endTime":972.3,"body":"sustainable. So you don't feel"},{"speaker":"Unknown","startTime":969.69,"endTime":972.3,"body":"like you're always like trying"},{"speaker":"Unknown","startTime":972.3,"endTime":975.42,"body":"to come up with new material,"},{"speaker":"Unknown","startTime":972.3,"endTime":975.42,"body":"like figuring out what the"},{"speaker":"Unknown","startTime":975.42,"endTime":978.18,"body":"lowest hanging fruit is for"},{"speaker":"Unknown","startTime":975.42,"endTime":978.18,"body":"stuff that you're already"},{"speaker":"Unknown","startTime":978.18,"endTime":982.5,"body":"talking about. And yeah, how to"},{"speaker":"Unknown","startTime":978.18,"endTime":982.5,"body":"just tweak it to make it funny."},{"speaker":"Unknown","startTime":982.65,"endTime":985.56,"body":"Yeah. Now that's, like I said,"},{"speaker":"Unknown","startTime":982.65,"endTime":985.56,"body":"What did you say?"},{"speaker":"Erin Geiger","startTime":985.589,"endTime":986.969,"body":"I'm just saying"},{"speaker":"Erin Geiger","startTime":985.589,"endTime":986.969,"body":"that super comprehensive."},{"speaker":"Unknown","startTime":988.14,"endTime":990.81,"body":"Yeah, and then, like I"},{"speaker":"Unknown","startTime":988.14,"endTime":990.81,"body":"was saying earlier, dealing with"},{"speaker":"Unknown","startTime":990.81,"endTime":996.81,"body":"haters and hecklers. And then"},{"speaker":"Unknown","startTime":990.81,"endTime":996.81,"body":"just, I have a couple of comics"},{"speaker":"Unknown","startTime":996.81,"endTime":1001.64,"body":"that I'm bringing into workshop"},{"speaker":"Unknown","startTime":996.81,"endTime":1001.64,"body":"with my people. And yeah, one of"},{"speaker":"Unknown","startTime":1001.64,"endTime":1004.64,"body":"them has been on like Stephen"},{"speaker":"Unknown","startTime":1001.64,"endTime":1004.64,"body":"Colbert, and like, all the late"},{"speaker":"Unknown","startTime":1004.64,"endTime":1008.57,"body":"night talk shows and everything."},{"speaker":"Unknown","startTime":1004.64,"endTime":1008.57,"body":"And it's super fun."},{"speaker":"Erin Geiger","startTime":1008.63,"endTime":1011.18,"body":"Yeah, no, that's"},{"speaker":"Erin Geiger","startTime":1008.63,"endTime":1011.18,"body":"awesome. Yeah, because like,"},{"speaker":"Erin Geiger","startTime":1011.18,"endTime":1013.79,"body":"social media is like a whole"},{"speaker":"Erin Geiger","startTime":1011.18,"endTime":1013.79,"body":"other thing, right? And so it"},{"speaker":"Erin Geiger","startTime":1013.79,"endTime":1016.82,"body":"sounds like maybe, do you have"},{"speaker":"Erin Geiger","startTime":1013.79,"endTime":1016.82,"body":"sort of best practices for"},{"speaker":"Erin Geiger","startTime":1016.82,"endTime":1022.37,"body":"social media or making a real"},{"speaker":"Erin Geiger","startTime":1016.82,"endTime":1022.37,"body":"you know, that you want to share"},{"speaker":"Erin Geiger","startTime":1022.37,"endTime":1026.06,"body":"just general best practices once"},{"speaker":"Erin Geiger","startTime":1022.37,"endTime":1026.06,"body":"like not giving away your secret"},{"speaker":"Erin Geiger","startTime":1026.06,"endTime":1029.39,"body":"sauce from your course. But just"},{"speaker":"Erin Geiger","startTime":1026.06,"endTime":1029.39,"body":"a few things that you're like,"},{"speaker":"Erin Geiger","startTime":1029.39,"endTime":1031.79,"body":"if you choose do one thing, when"},{"speaker":"Erin Geiger","startTime":1029.39,"endTime":1031.79,"body":"you're gonna be on social media,"},{"speaker":"Erin Geiger","startTime":1031.79,"endTime":1033.5,"body":"please do this. Or don't do"},{"speaker":"Erin Geiger","startTime":1031.79,"endTime":1033.5,"body":"this."},{"speaker":"Unknown","startTime":1036.23,"endTime":1041.42,"body":"I would say create"},{"speaker":"Unknown","startTime":1036.23,"endTime":1041.42,"body":"content without a filter. And"},{"speaker":"Unknown","startTime":1041.42,"endTime":1045.62,"body":"then when you go back and edit,"},{"speaker":"Unknown","startTime":1041.42,"endTime":1045.62,"body":"you can, you know, you can get"},{"speaker":"Unknown","startTime":1045.62,"endTime":1050.18,"body":"feedback on what isn't isn't"},{"speaker":"Unknown","startTime":1045.62,"endTime":1050.18,"body":"gonna lie with your audience."},{"speaker":"Unknown","startTime":1050.18,"endTime":1054.89,"body":"But I would say err on the side"},{"speaker":"Unknown","startTime":1050.18,"endTime":1054.89,"body":"of just letting it all hang out."},{"speaker":"Unknown","startTime":1056.63,"endTime":1060.74,"body":"Before you edit, because, as you"},{"speaker":"Unknown","startTime":1056.63,"endTime":1060.74,"body":"know, as a copywriter, you just"},{"speaker":"Unknown","startTime":1060.74,"endTime":1066.26,"body":"kind of need to get everything"},{"speaker":"Unknown","startTime":1060.74,"endTime":1066.26,"body":"out to get the gold nuggets that"},{"speaker":"Unknown","startTime":1066.26,"endTime":1071.57,"body":"you can then edit down to like"},{"speaker":"Unknown","startTime":1066.26,"endTime":1071.57,"body":"usable content. So from that"},{"speaker":"Unknown","startTime":1071.57,"endTime":1076.43,"body":"perspective, one tool that I"},{"speaker":"Unknown","startTime":1071.57,"endTime":1076.43,"body":"really like using is"},{"speaker":"Unknown","startTime":1076.43,"endTime":1083.63,"body":"750 words.com. To really like"},{"speaker":"Unknown","startTime":1076.43,"endTime":1083.63,"body":"word vomit every single day. So"},{"speaker":"Unknown","startTime":1083.63,"endTime":1087.26,"body":"for people who are less writers,"},{"speaker":"Unknown","startTime":1083.63,"endTime":1087.26,"body":"I guess you can, you could use"},{"speaker":"Unknown","startTime":1087.26,"endTime":1090.62,"body":"just like a video, or you know,"},{"speaker":"Unknown","startTime":1087.26,"endTime":1090.62,"body":"whatever, however you video on"},{"speaker":"Unknown","startTime":1090.62,"endTime":1095.33,"body":"your phone and just talk at it"},{"speaker":"Unknown","startTime":1090.62,"endTime":1095.33,"body":"for just like, you know, five"},{"speaker":"Unknown","startTime":1095.33,"endTime":1099.08,"body":"minutes a day. And you'd be"},{"speaker":"Unknown","startTime":1095.33,"endTime":1099.08,"body":"surprised, like just talking"},{"speaker":"Unknown","startTime":1099.08,"endTime":1101.84,"body":"about stuff that happened in the"},{"speaker":"Unknown","startTime":1099.08,"endTime":1101.84,"body":"last day, you'd be surprised"},{"speaker":"Unknown","startTime":1101.84,"endTime":1105.56,"body":"about how much of that is"},{"speaker":"Unknown","startTime":1101.84,"endTime":1105.56,"body":"actually usable content? Mm hmm."},{"speaker":"Erin Geiger","startTime":1105.59,"endTime":1107.42,"body":"Yeah, I kind of"},{"speaker":"Erin Geiger","startTime":1105.59,"endTime":1107.42,"body":"take two in that muscle. Yeah,"},{"speaker":"Erin Geiger","startTime":1107.42,"endTime":1110.06,"body":"it's similar. I tell people,"},{"speaker":"Erin Geiger","startTime":1107.42,"endTime":1110.06,"body":"like, look at the photos on your"},{"speaker":"Erin Geiger","startTime":1110.06,"endTime":1113.81,"body":"phone. You know, like, that's"},{"speaker":"Erin Geiger","startTime":1110.06,"endTime":1113.81,"body":"going to spark a memory of like,"},{"speaker":"Erin Geiger","startTime":1113.84,"endTime":1115.76,"body":"oh, yeah, when this happened"},{"speaker":"Erin Geiger","startTime":1113.84,"endTime":1115.76,"body":"last weekend, this happened a"},{"speaker":"Erin Geiger","startTime":1115.76,"endTime":1121.31,"body":"few weeks ago, like they're"},{"speaker":"Erin Geiger","startTime":1115.76,"endTime":1121.31,"body":"there, you know, so it's similar"},{"speaker":"Erin Geiger","startTime":1121.34,"endTime":1126.98,"body":"for this as well. Yeah, do you?"},{"speaker":"Erin Geiger","startTime":1121.34,"endTime":1126.98,"body":"Do you kind of have tips to help"},{"speaker":"Erin Geiger","startTime":1126.98,"endTime":1130.4,"body":"people like you went to a comedy"},{"speaker":"Erin Geiger","startTime":1126.98,"endTime":1130.4,"body":"class, and maybe going to you is"},{"speaker":"Erin Geiger","startTime":1130.4,"endTime":1134.0,"body":"the equivalent but like to kind"},{"speaker":"Erin Geiger","startTime":1130.4,"endTime":1134.0,"body":"of get people? I mean, you've"},{"speaker":"Erin Geiger","startTime":1134.0,"endTime":1137.39,"body":"got to have a lot of nervous,"},{"speaker":"Erin Geiger","startTime":1134.0,"endTime":1137.39,"body":"maybe people that are anxious"},{"speaker":"Erin Geiger","startTime":1137.39,"endTime":1140.3,"body":"coming to you, you know, that"},{"speaker":"Erin Geiger","startTime":1137.39,"endTime":1140.3,"body":"are just like I had a while, you"},{"speaker":"Erin Geiger","startTime":1140.3,"endTime":1144.98,"body":"know, how do you kind of get"},{"speaker":"Erin Geiger","startTime":1140.3,"endTime":1144.98,"body":"them to see that they can be"},{"speaker":"Erin Geiger","startTime":1145.01,"endTime":1148.37,"body":"funny in that and that it's okay"},{"speaker":"Erin Geiger","startTime":1145.01,"endTime":1148.37,"body":"to kind of inject their"},{"speaker":"Erin Geiger","startTime":1148.37,"endTime":1150.68,"body":"personality, you know, is there"},{"speaker":"Erin Geiger","startTime":1148.37,"endTime":1150.68,"body":"kind of things you get to that"},{"speaker":"Erin Geiger","startTime":1150.68,"endTime":1153.68,"body":"you make them like less anxious"},{"speaker":"Erin Geiger","startTime":1150.68,"endTime":1153.68,"body":"and more confident?"},{"speaker":"Unknown","startTime":1154.46,"endTime":1158.75,"body":"Yeah, well, I do. I do"},{"speaker":"Unknown","startTime":1154.46,"endTime":1158.75,"body":"teach a little bit of breath"},{"speaker":"Unknown","startTime":1158.75,"endTime":1163.88,"body":"work just to like calm the"},{"speaker":"Unknown","startTime":1158.75,"endTime":1163.88,"body":"anxiety. But I do think that"},{"speaker":"Unknown","startTime":1163.94,"endTime":1168.26,"body":"getting that like playful"},{"speaker":"Unknown","startTime":1163.94,"endTime":1168.26,"body":"nature, like turned on has a lot"},{"speaker":"Unknown","startTime":1168.26,"endTime":1171.59,"body":"to do with like, who's around"},{"speaker":"Unknown","startTime":1168.26,"endTime":1171.59,"body":"you and the energy of the room."},{"speaker":"Unknown","startTime":1171.59,"endTime":1174.74,"body":"And that's kind of what my"},{"speaker":"Unknown","startTime":1171.59,"endTime":1174.74,"body":"program provides. It's a lot of"},{"speaker":"Unknown","startTime":1174.74,"endTime":1179.45,"body":"people just playing and having"},{"speaker":"Unknown","startTime":1174.74,"endTime":1179.45,"body":"fun and just, you know, seeing"},{"speaker":"Unknown","startTime":1179.45,"endTime":1183.35,"body":"what works throwing spaghetti at"},{"speaker":"Unknown","startTime":1179.45,"endTime":1183.35,"body":"the wall and encouraging each"},{"speaker":"Unknown","startTime":1183.35,"endTime":1186.74,"body":"other telling each other what"},{"speaker":"Unknown","startTime":1183.35,"endTime":1186.74,"body":"they thought was funny about it."},{"speaker":"Unknown","startTime":1187.04,"endTime":1190.22,"body":"Like there's no negativity where"},{"speaker":"Unknown","startTime":1187.04,"endTime":1190.22,"body":"we don't say like, You should"},{"speaker":"Unknown","startTime":1190.22,"endTime":1192.8,"body":"have said this or whatever"},{"speaker":"Erin Geiger","startTime":1193.04,"endTime":1197.42,"body":"did you imagine?"},{"speaker":"Erin Geiger","startTime":1193.04,"endTime":1197.42,"body":"Before like, Oh, my God, I can't"},{"speaker":"Erin Geiger","startTime":1197.42,"endTime":1199.7,"body":"believe you just said that. Like"},{"speaker":"Erin Geiger","startTime":1197.42,"endTime":1199.7,"body":"what I thought we were"},{"speaker":"Erin Geiger","startTime":1199.7,"endTime":1205.4,"body":"supported. Yeah, that'd be"},{"speaker":"Erin Geiger","startTime":1199.7,"endTime":1205.4,"body":"hilarious. Yeah. It's like, I"},{"speaker":"Erin Geiger","startTime":1205.4,"endTime":1209.66,"body":"hope so. Yeah, no, that's"},{"speaker":"Erin Geiger","startTime":1205.4,"endTime":1209.66,"body":"awesome. And do you? Do you kind"},{"speaker":"Erin Geiger","startTime":1209.66,"endTime":1214.16,"body":"of see a trend like, with people"},{"speaker":"Erin Geiger","startTime":1209.66,"endTime":1214.16,"body":"in different industries? Are you"},{"speaker":"Erin Geiger","startTime":1214.16,"endTime":1216.41,"body":"kind of like, okay, well, this"},{"speaker":"Erin Geiger","startTime":1214.16,"endTime":1216.41,"body":"person is in this kind of"},{"speaker":"Erin Geiger","startTime":1217.04,"endTime":1219.95,"body":"business. So they should go down"},{"speaker":"Erin Geiger","startTime":1217.04,"endTime":1219.95,"body":"this avenue or this person's in"},{"speaker":"Erin Geiger","startTime":1219.95,"endTime":1222.53,"body":"this or do you? Are you like,"},{"speaker":"Erin Geiger","startTime":1219.95,"endTime":1222.53,"body":"No, it doesn't really matter."},{"speaker":"Erin Geiger","startTime":1222.56,"endTime":1225.59,"body":"You're the industry, there's,"},{"speaker":"Erin Geiger","startTime":1222.56,"endTime":1225.59,"body":"this is just how it is."},{"speaker":"Unknown","startTime":1226.1,"endTime":1229.22,"body":"It's, I would say it's"},{"speaker":"Unknown","startTime":1226.1,"endTime":1229.22,"body":"less industry dependent, and"},{"speaker":"Unknown","startTime":1229.22,"endTime":1234.62,"body":"it's more person to person, I"},{"speaker":"Unknown","startTime":1229.22,"endTime":1234.62,"body":"would say the people that I work"},{"speaker":"Unknown","startTime":1234.62,"endTime":1238.61,"body":"with, they're already kind of"},{"speaker":"Unknown","startTime":1234.62,"endTime":1238.61,"body":"funny. They just want to know,"},{"speaker":"Unknown","startTime":1239.66,"endTime":1243.2,"body":"what they can inject into their"},{"speaker":"Unknown","startTime":1239.66,"endTime":1243.2,"body":"business. And I'd say most"},{"speaker":"Unknown","startTime":1243.2,"endTime":1246.08,"body":"people are funny, if you don't"},{"speaker":"Unknown","startTime":1243.2,"endTime":1246.08,"body":"have a funny bone in your body."},{"speaker":"Unknown","startTime":1246.08,"endTime":1249.83,"body":"And like, it just, it just feels"},{"speaker":"Unknown","startTime":1246.08,"endTime":1249.83,"body":"like the opposite of your"},{"speaker":"Unknown","startTime":1249.83,"endTime":1255.14,"body":"nature. Maybe that's just you,"},{"speaker":"Unknown","startTime":1249.83,"endTime":1255.14,"body":"but you can lean into that. And"},{"speaker":"Unknown","startTime":1255.17,"endTime":1258.32,"body":"the way to make it funny, I"},{"speaker":"Unknown","startTime":1255.17,"endTime":1258.32,"body":"would say would be acknowledging"},{"speaker":"Unknown","startTime":1258.35,"endTime":1263.39,"body":"that about yourself, that can be"},{"speaker":"Unknown","startTime":1258.35,"endTime":1263.39,"body":"funny. But I don't tend to work"},{"speaker":"Unknown","startTime":1263.39,"endTime":1267.62,"body":"with those people as much. I"},{"speaker":"Unknown","startTime":1263.39,"endTime":1267.62,"body":"just noticed that all of my"},{"speaker":"Unknown","startTime":1267.62,"endTime":1270.8,"body":"clients are funny. So I don't"},{"speaker":"Unknown","startTime":1267.62,"endTime":1270.8,"body":"know. Maybe it's just because"},{"speaker":"Unknown","startTime":1270.8,"endTime":1272.06,"body":"everybody's funny. I don't know."},{"speaker":"Erin Geiger","startTime":1272.96,"endTime":1274.88,"body":"Yeah. And that"},{"speaker":"Erin Geiger","startTime":1272.96,"endTime":1274.88,"body":"actually is interesting. So who"},{"speaker":"Erin Geiger","startTime":1274.91,"endTime":1277.82,"body":"Who do you work with the most"},{"speaker":"Erin Geiger","startTime":1274.91,"endTime":1277.82,"body":"like, who would you say is"},{"speaker":"Erin Geiger","startTime":1277.82,"endTime":1280.67,"body":"mostly like you're the perfect"},{"speaker":"Erin Geiger","startTime":1277.82,"endTime":1280.67,"body":"ideal clientele."},{"speaker":"Unknown","startTime":1282.77,"endTime":1285.23,"body":"Perfect, ideal"},{"speaker":"Unknown","startTime":1282.77,"endTime":1285.23,"body":"clientele would be like,"},{"speaker":"Unknown","startTime":1285.35,"endTime":1292.07,"body":"coaches, that are kind of doing"},{"speaker":"Unknown","startTime":1285.35,"endTime":1292.07,"body":"a lot of teaching. Because one"},{"speaker":"Unknown","startTime":1292.07,"endTime":1297.05,"body":"thing that I've noticed is that"},{"speaker":"Unknown","startTime":1292.07,"endTime":1297.05,"body":"humor really helps with getting"},{"speaker":"Unknown","startTime":1297.05,"endTime":1303.74,"body":"messages across. And it helps"},{"speaker":"Unknown","startTime":1297.05,"endTime":1303.74,"body":"people absorb what it is without"},{"speaker":"Unknown","startTime":1304.73,"endTime":1308.36,"body":"making it personal or like, it"},{"speaker":"Unknown","startTime":1304.73,"endTime":1308.36,"body":"feels things feel less"},{"speaker":"Unknown","startTime":1308.36,"endTime":1313.79,"body":"confrontational. And so that"},{"speaker":"Unknown","startTime":1308.36,"endTime":1313.79,"body":"like teaching element is kind of"},{"speaker":"Unknown","startTime":1313.79,"endTime":1318.02,"body":"a through line. Because teachers"},{"speaker":"Unknown","startTime":1313.79,"endTime":1318.02,"body":"see the value of using humor to"},{"speaker":"Unknown","startTime":1318.02,"endTime":1319.97,"body":"create engagement, and things"},{"speaker":"Unknown","startTime":1318.02,"endTime":1319.97,"body":"like that."},{"speaker":"Erin Geiger","startTime":1320.03,"endTime":1323.42,"body":"Yeah. Okay, now, I"},{"speaker":"Erin Geiger","startTime":1320.03,"endTime":1323.42,"body":"could see that. And so I'm"},{"speaker":"Erin Geiger","startTime":1323.42,"endTime":1326.57,"body":"curious, like, there's our"},{"speaker":"Erin Geiger","startTime":1323.42,"endTime":1326.57,"body":"listeners kind of range from"},{"speaker":"Erin Geiger","startTime":1326.57,"endTime":1330.23,"body":"like seasoned entrepreneur to"},{"speaker":"Erin Geiger","startTime":1326.57,"endTime":1330.23,"body":"those who are just starting out"},{"speaker":"Erin Geiger","startTime":1330.23,"endTime":1333.62,"body":"and everything in between. So,"},{"speaker":"Erin Geiger","startTime":1330.23,"endTime":1333.62,"body":"is there something like you went"},{"speaker":"Erin Geiger","startTime":1333.62,"endTime":1338.75,"body":"out on your own? You know, it's,"},{"speaker":"Erin Geiger","startTime":1333.62,"endTime":1338.75,"body":"I'm sure it was all ponies and"},{"speaker":"Erin Geiger","startTime":1338.75,"endTime":1345.83,"body":"rainbows. So it's like, is there"},{"speaker":"Erin Geiger","startTime":1338.75,"endTime":1345.83,"body":"like a key learning or like an"},{"speaker":"Erin Geiger","startTime":1345.83,"endTime":1348.53,"body":"insight that you could share for"},{"speaker":"Erin Geiger","startTime":1345.83,"endTime":1348.53,"body":"others wanting to go out on"},{"speaker":"Erin Geiger","startTime":1348.53,"endTime":1351.83,"body":"their own kind of like, start"},{"speaker":"Erin Geiger","startTime":1348.53,"endTime":1351.83,"body":"their their own business? Maybe"},{"speaker":"Erin Geiger","startTime":1351.83,"endTime":1354.38,"body":"it's like something that you're"},{"speaker":"Erin Geiger","startTime":1351.83,"endTime":1354.38,"body":"like, Oh, that's a lesson I"},{"speaker":"Erin Geiger","startTime":1354.38,"endTime":1355.67,"body":"learned the hard way."},{"speaker":"Unknown","startTime":1358.25,"endTime":1364.91,"body":"Well, I have noticed."},{"speaker":"Unknown","startTime":1358.25,"endTime":1364.91,"body":"So for me, personally, I"},{"speaker":"Unknown","startTime":1364.91,"endTime":1367.82,"body":"wouldn't necessarily recommend"},{"speaker":"Unknown","startTime":1364.91,"endTime":1367.82,"body":"this path for everybody. But"},{"speaker":"Unknown","startTime":1367.82,"endTime":1375.05,"body":"I've spent a lot of time trying"},{"speaker":"Unknown","startTime":1367.82,"endTime":1375.05,"body":"to reflect more on am I enjoying"},{"speaker":"Unknown","startTime":1375.08,"endTime":1380.69,"body":"what I'm doing, rather than Am I"},{"speaker":"Unknown","startTime":1375.08,"endTime":1380.69,"body":"making the most money I could be"},{"speaker":"Unknown","startTime":1380.69,"endTime":1386.3,"body":"making because I do see a lot of"},{"speaker":"Unknown","startTime":1380.69,"endTime":1386.3,"body":"people that don't seem like a,"},{"speaker":"Unknown","startTime":1386.3,"endTime":1389.48,"body":"you know, in our like"},{"speaker":"Unknown","startTime":1386.3,"endTime":1389.48,"body":"entrepreneurial sphere, people"},{"speaker":"Unknown","startTime":1389.48,"endTime":1392.54,"body":"that are chasing the money that"},{"speaker":"Unknown","startTime":1389.48,"endTime":1392.54,"body":"don't seem as happy. And it's"},{"speaker":"Unknown","startTime":1392.54,"endTime":1396.71,"body":"kind of a path for burnout. And"},{"speaker":"Unknown","startTime":1392.54,"endTime":1396.71,"body":"actually, I was talking to one"},{"speaker":"Unknown","startTime":1396.71,"endTime":1400.91,"body":"of my clients the other day who"},{"speaker":"Unknown","startTime":1396.71,"endTime":1400.91,"body":"she said she would go through a"},{"speaker":"Unknown","startTime":1400.91,"endTime":1404.69,"body":"burnout cycle every 18 months,"},{"speaker":"Unknown","startTime":1400.91,"endTime":1404.69,"body":"she would just get completely"},{"speaker":"Unknown","startTime":1404.69,"endTime":1410.93,"body":"burnt out. And she had to take a"},{"speaker":"Unknown","startTime":1404.69,"endTime":1410.93,"body":"step back, she took a full six"},{"speaker":"Unknown","startTime":1410.93,"endTime":1413.9,"body":"months off, because she had been"},{"speaker":"Unknown","startTime":1410.93,"endTime":1413.9,"body":"making the money so she could"},{"speaker":"Unknown","startTime":1413.9,"endTime":1417.77,"body":"afford to take six months off."},{"speaker":"Unknown","startTime":1413.9,"endTime":1417.77,"body":"And during that time, she"},{"speaker":"Unknown","startTime":1417.77,"endTime":1421.88,"body":"decided that she was going to"},{"speaker":"Unknown","startTime":1417.77,"endTime":1421.88,"body":"fire all of her clients, not all"},{"speaker":"Unknown","startTime":1421.88,"endTime":1427.55,"body":"of them, but only work with the"},{"speaker":"Unknown","startTime":1421.88,"endTime":1427.55,"body":"ones where she felt like she can"},{"speaker":"Unknown","startTime":1427.58,"endTime":1433.7,"body":"fully be herself rather than be"},{"speaker":"Unknown","startTime":1427.58,"endTime":1433.7,"body":"like completely buttoned up. And"},{"speaker":"Unknown","startTime":1434.27,"endTime":1438.44,"body":"because of that she's like,"},{"speaker":"Unknown","startTime":1434.27,"endTime":1438.44,"body":"like, purposefully injecting her"},{"speaker":"Unknown","startTime":1438.44,"endTime":1444.44,"body":"humor into her business so that"},{"speaker":"Unknown","startTime":1438.44,"endTime":1444.44,"body":"she doesn't burn out again, and"},{"speaker":"Unknown","startTime":1444.65,"endTime":1449.54,"body":"she's loving her day to day a"},{"speaker":"Unknown","startTime":1444.65,"endTime":1449.54,"body":"lot more. And so yeah, and I've"},{"speaker":"Unknown","startTime":1449.54,"endTime":1452.96,"body":"had like a similar trajectory."},{"speaker":"Unknown","startTime":1449.54,"endTime":1452.96,"body":"As far as you know, I did leave"},{"speaker":"Unknown","startTime":1453.2,"endTime":1458.03,"body":"a job because I was continually"},{"speaker":"Unknown","startTime":1453.2,"endTime":1458.03,"body":"getting burnt out. And I I am"},{"speaker":"Unknown","startTime":1458.03,"endTime":1462.89,"body":"willing to take the time that it"},{"speaker":"Unknown","startTime":1458.03,"endTime":1462.89,"body":"takes to find my path in a way"},{"speaker":"Unknown","startTime":1462.89,"endTime":1466.34,"body":"that, you know, lights me up and"},{"speaker":"Unknown","startTime":1462.89,"endTime":1466.34,"body":"makes me want to continue doing"},{"speaker":"Unknown","startTime":1466.37,"endTime":1468.56,"body":"what I'm doing even if it gets"},{"speaker":"Unknown","startTime":1466.37,"endTime":1468.56,"body":"like hard."},{"speaker":"Erin Geiger","startTime":1469.519,"endTime":1472.189,"body":"Yeah, no, I think"},{"speaker":"Erin Geiger","startTime":1469.519,"endTime":1472.189,"body":"that's something that a lot of"},{"speaker":"Erin Geiger","startTime":1472.189,"endTime":1475.279,"body":"entrepreneurs go through, myself"},{"speaker":"Erin Geiger","startTime":1472.189,"endTime":1475.279,"body":"included, you know, when I was"},{"speaker":"Erin Geiger","startTime":1475.819,"endTime":1478.309,"body":"going out on my own, I was like,"},{"speaker":"Erin Geiger","startTime":1475.819,"endTime":1478.309,"body":"Well, I have skills and all"},{"speaker":"Erin Geiger","startTime":1478.309,"endTime":1481.339,"body":"these different areas. So I will"},{"speaker":"Erin Geiger","startTime":1478.309,"endTime":1481.339,"body":"just do them all, you know, and"},{"speaker":"Erin Geiger","startTime":1481.339,"endTime":1486.049,"body":"it's like, what, no, don't do"},{"speaker":"Erin Geiger","startTime":1481.339,"endTime":1486.049,"body":"that. And so it's like, you just"},{"speaker":"Erin Geiger","startTime":1486.049,"endTime":1488.269,"body":"get burned out and you're like,"},{"speaker":"Erin Geiger","startTime":1486.049,"endTime":1488.269,"body":"just because I can do something"},{"speaker":"Erin Geiger","startTime":1488.269,"endTime":1492.709,"body":"doesn't mean I should do that."},{"speaker":"Erin Geiger","startTime":1488.269,"endTime":1492.709,"body":"It really is just like honing in"},{"speaker":"Erin Geiger","startTime":1492.709,"endTime":1496.549,"body":"on like, yeah, what lights you"},{"speaker":"Erin Geiger","startTime":1492.709,"endTime":1496.549,"body":"up, that's a perfect way to put"},{"speaker":"Erin Geiger","startTime":1496.549,"endTime":1499.999,"body":"it and I think it's also very"},{"speaker":"Erin Geiger","startTime":1496.549,"endTime":1499.999,"body":"easy for people to I call it the"},{"speaker":"Erin Geiger","startTime":1499.999,"endTime":1502.939,"body":"billionaire syndrome, where"},{"speaker":"Erin Geiger","startTime":1499.999,"endTime":1502.939,"body":"you're just listening to all the"},{"speaker":"Erin Geiger","startTime":1502.939,"endTime":1505.699,"body":"billionaires talk to you about,"},{"speaker":"Erin Geiger","startTime":1502.939,"endTime":1505.699,"body":"like, how they run their"},{"speaker":"Erin Geiger","startTime":1505.699,"endTime":1508.459,"body":"businesses and what they're"},{"speaker":"Erin Geiger","startTime":1505.699,"endTime":1508.459,"body":"doing. And you're like, Well, it"},{"speaker":"Erin Geiger","startTime":1508.459,"endTime":1510.529,"body":"worked for them, it must work"},{"speaker":"Erin Geiger","startTime":1508.459,"endTime":1510.529,"body":"for me. And then you find"},{"speaker":"Erin Geiger","startTime":1510.529,"endTime":1513.529,"body":"yourself doing a kajillion"},{"speaker":"Erin Geiger","startTime":1510.529,"endTime":1513.529,"body":"different things I need to a"},{"speaker":"Erin Geiger","startTime":1513.529,"endTime":1516.259,"body":"group and I need a course. And I"},{"speaker":"Erin Geiger","startTime":1513.529,"endTime":1516.259,"body":"need a membership. And I need"},{"speaker":"Erin Geiger","startTime":1516.259,"endTime":1518.539,"body":"this, you know, and it's just"},{"speaker":"Erin Geiger","startTime":1516.259,"endTime":1518.539,"body":"like, any of all the things and"},{"speaker":"Erin Geiger","startTime":1518.539,"endTime":1522.469,"body":"you're like, why am I miserable?"},{"speaker":"Erin Geiger","startTime":1518.539,"endTime":1522.469,"body":"You know? And it's like, because"},{"speaker":"Erin Geiger","startTime":1522.469,"endTime":1525.469,"body":"you're not checking in with you,"},{"speaker":"Erin Geiger","startTime":1522.469,"endTime":1525.469,"body":"you know, and like, figuring out"},{"speaker":"Erin Geiger","startTime":1526.099,"endTime":1528.259,"body":"what you want to do. And like"},{"speaker":"Erin Geiger","startTime":1526.099,"endTime":1528.259,"body":"you said, you're chasing the"},{"speaker":"Erin Geiger","startTime":1528.259,"endTime":1530.659,"body":"money. So that's, that's"},{"speaker":"Erin Geiger","startTime":1528.259,"endTime":1530.659,"body":"something that Yeah, we all need"},{"speaker":"Erin Geiger","startTime":1530.659,"endTime":1535.819,"body":"to remember for sure. So I'm"},{"speaker":"Erin Geiger","startTime":1530.659,"endTime":1535.819,"body":"super curious. Like, where"},{"speaker":"Erin Geiger","startTime":1535.819,"endTime":1539.719,"body":"because you're the only one that"},{"speaker":"Erin Geiger","startTime":1535.819,"endTime":1539.719,"body":"I know, that really focuses on"},{"speaker":"Erin Geiger","startTime":1539.719,"endTime":1544.879,"body":"helping people inject the funny"},{"speaker":"Erin Geiger","startTime":1539.719,"endTime":1544.879,"body":"and you know, that sort of side"},{"speaker":"Erin Geiger","startTime":1544.879,"endTime":1548.869,"body":"of their personality into what,"},{"speaker":"Erin Geiger","startTime":1544.879,"endTime":1548.869,"body":"what they do whether or not"},{"speaker":"Erin Geiger","startTime":1548.869,"endTime":1550.969,"body":"because you probably helped both"},{"speaker":"Erin Geiger","startTime":1548.869,"endTime":1550.969,"body":"whether or not they're"},{"speaker":"Erin Geiger","startTime":1550.969,"endTime":1555.409,"body":"entrepreneurs, or they're"},{"speaker":"Erin Geiger","startTime":1550.969,"endTime":1555.409,"body":"working with a with a company,"},{"speaker":"Erin Geiger","startTime":1555.409,"endTime":1559.459,"body":"because everybody needs this"},{"speaker":"Erin Geiger","startTime":1555.409,"endTime":1559.459,"body":"help. Yeah, how do you like"},{"speaker":"Erin Geiger","startTime":1559.459,"endTime":1562.609,"body":"what, what do you see moving"},{"speaker":"Erin Geiger","startTime":1559.459,"endTime":1562.609,"body":"forward and your business? Like,"},{"speaker":"Erin Geiger","startTime":1562.609,"endTime":1565.819,"body":"what are your goals and visions"},{"speaker":"Erin Geiger","startTime":1562.609,"endTime":1565.819,"body":"as you build it up?"},{"speaker":"Unknown","startTime":1569.09,"endTime":1574.46,"body":"It's a good question."},{"speaker":"Unknown","startTime":1569.09,"endTime":1574.46,"body":"But to be honest, I am not very"},{"speaker":"Unknown","startTime":1574.46,"endTime":1580.16,"body":"focused on what my goals are."},{"speaker":"Unknown","startTime":1574.46,"endTime":1580.16,"body":"Because I'm just like, in the"},{"speaker":"Unknown","startTime":1580.16,"endTime":1583.73,"body":"day to day, I'm enjoying the"},{"speaker":"Unknown","startTime":1580.16,"endTime":1583.73,"body":"work that I'm doing now. So I'm"},{"speaker":"Unknown","startTime":1583.73,"endTime":1588.68,"body":"just hoping that it just kind of"},{"speaker":"Unknown","startTime":1583.73,"endTime":1588.68,"body":"snowballs and, you know, takes"},{"speaker":"Unknown","startTime":1588.68,"endTime":1592.43,"body":"on a life of its own, which it's"},{"speaker":"Unknown","startTime":1588.68,"endTime":1592.43,"body":"been doing so far. And just like"},{"speaker":"Unknown","startTime":1592.43,"endTime":1596.87,"body":"kind of following what is"},{"speaker":"Unknown","startTime":1592.43,"endTime":1596.87,"body":"enjoyable. Yeah."},{"speaker":"Erin Geiger","startTime":1596.9,"endTime":1598.94,"body":"So you're very"},{"speaker":"Erin Geiger","startTime":1596.9,"endTime":1598.94,"body":"intentional on the present."},{"speaker":"Erin Geiger","startTime":1599.27,"endTime":1602.33,"body":"Essential? Yes, yeah. Now,"},{"speaker":"Erin Geiger","startTime":1599.27,"endTime":1602.33,"body":"that's great. Because there's"},{"speaker":"Erin Geiger","startTime":1602.33,"endTime":1604.49,"body":"something to be said for that,"},{"speaker":"Erin Geiger","startTime":1602.33,"endTime":1604.49,"body":"too. You know, because a lot of"},{"speaker":"Erin Geiger","startTime":1604.49,"endTime":1606.5,"body":"us are, like always thinking"},{"speaker":"Erin Geiger","startTime":1604.49,"endTime":1606.5,"body":"about the next thing. And it's"},{"speaker":"Erin Geiger","startTime":1606.5,"endTime":1609.77,"body":"like, Well, why don't we give"},{"speaker":"Erin Geiger","startTime":1606.5,"endTime":1609.77,"body":"attention to the current thing"},{"speaker":"Erin Geiger","startTime":1610.94,"endTime":1614.72,"body":"that we're building right now?"},{"speaker":"Erin Geiger","startTime":1610.94,"endTime":1614.72,"body":"So no, I totally get that. Where"},{"speaker":"Erin Geiger","startTime":1614.72,"endTime":1617.75,"body":"can people find you online, if"},{"speaker":"Erin Geiger","startTime":1614.72,"endTime":1617.75,"body":"they want to connect, get some"},{"speaker":"Erin Geiger","startTime":1617.75,"endTime":1620.96,"body":"of your, your wisdom and"},{"speaker":"Erin Geiger","startTime":1617.75,"endTime":1620.96,"body":"expertise and maybe work with"},{"speaker":"Erin Geiger","startTime":1620.96,"endTime":1621.2,"body":"you."},{"speaker":"Unknown","startTime":1622.91,"endTime":1629.81,"body":"So I have a lead"},{"speaker":"Unknown","startTime":1622.91,"endTime":1629.81,"body":"magnet, that is 10 tips to grab"},{"speaker":"Unknown","startTime":1629.81,"endTime":1633.26,"body":"your audience by the funny bone."},{"speaker":"Unknown","startTime":1629.81,"endTime":1633.26,"body":"And if you grab that, you'll"},{"speaker":"Unknown","startTime":1633.26,"endTime":1636.95,"body":"sign up, it'll sign you up for"},{"speaker":"Unknown","startTime":1633.26,"endTime":1636.95,"body":"my email list, which is how I"},{"speaker":"Unknown","startTime":1636.95,"endTime":1640.94,"body":"communicate mostly with my"},{"speaker":"Unknown","startTime":1636.95,"endTime":1640.94,"body":"audience. And I can send you"},{"speaker":"Unknown","startTime":1640.94,"endTime":1642.32,"body":"that link, or do you want me to"},{"speaker":"Unknown","startTime":1640.94,"endTime":1642.32,"body":"say it?"},{"speaker":"Erin Geiger","startTime":1642.62,"endTime":1644.51,"body":"Yeah, either way,"},{"speaker":"Erin Geiger","startTime":1642.62,"endTime":1644.51,"body":"you can say it, and then we'll"},{"speaker":"Erin Geiger","startTime":1644.51,"endTime":1647.33,"body":"put it in the show notes. For"},{"speaker":"Erin Geiger","startTime":1644.51,"endTime":1647.33,"body":"sure. Yeah, grab your"},{"speaker":"Unknown","startTime":1647.33,"endTime":1650.48,"body":"items, by the way, but"},{"speaker":"Unknown","startTime":1647.33,"endTime":1650.48,"body":"it's at high ticket humor.com"},{"speaker":"Unknown","startTime":1650.48,"endTime":1652.1,"body":"forward slash bone."},{"speaker":"Erin Geiger","startTime":1652.37,"endTime":1654.26,"body":"Nice. And it's high"},{"speaker":"Erin Geiger","startTime":1652.37,"endTime":1654.26,"body":"ticket humor. Is that your"},{"speaker":"Erin Geiger","startTime":1654.26,"endTime":1657.83,"body":"website that people should go do"},{"speaker":"Erin Geiger","startTime":1654.26,"endTime":1657.83,"body":"for other things do or just for"},{"speaker":"Erin Geiger","startTime":1657.83,"endTime":1658.34,"body":"that one"},{"speaker":"Unknown","startTime":1658.49,"endTime":1660.14,"body":"piece? Just for that"},{"speaker":"Unknown","startTime":1658.49,"endTime":1660.14,"body":"one?"},{"speaker":"Erin Geiger","startTime":1661.82,"endTime":1665.24,"body":"Got it? No, that's"},{"speaker":"Erin Geiger","startTime":1661.82,"endTime":1665.24,"body":"awesome. Okay, cool. So we'll"},{"speaker":"Erin Geiger","startTime":1665.24,"endTime":1669.68,"body":"add that. And then we always ask"},{"speaker":"Erin Geiger","startTime":1665.24,"endTime":1669.68,"body":"this question at the end. My"},{"speaker":"Erin Geiger","startTime":1669.68,"endTime":1672.71,"body":"husband and I, he helps me"},{"speaker":"Erin Geiger","startTime":1669.68,"endTime":1672.71,"body":"produce this show. And we're"},{"speaker":"Erin Geiger","startTime":1672.71,"endTime":1676.16,"body":"just big music heads. And so we"},{"speaker":"Erin Geiger","startTime":1672.71,"endTime":1676.16,"body":"always want to know, if you"},{"speaker":"Erin Geiger","startTime":1676.16,"endTime":1678.35,"body":"could only listen to one music"},{"speaker":"Erin Geiger","startTime":1676.16,"endTime":1678.35,"body":"artists for the rest of your"},{"speaker":"Erin Geiger","startTime":1678.35,"endTime":1682.49,"body":"life. Who would it be?"},{"speaker":"Erin Geiger","startTime":1678.35,"endTime":1682.49,"body":"Beloved's? Wow, you're like on"},{"speaker":"Erin Geiger","startTime":1682.49,"endTime":1685.85,"body":"it. People are usually like,"},{"speaker":"Erin Geiger","startTime":1682.49,"endTime":1685.85,"body":"that's a jerk question. I don't"},{"speaker":"Erin Geiger","startTime":1685.85,"endTime":1690.38,"body":"know. Bill Evans. Okay. I don't"},{"speaker":"Erin Geiger","startTime":1685.85,"endTime":1690.38,"body":"know that. I know. Bill Evans."},{"speaker":"Erin Geiger","startTime":1690.38,"endTime":1692.75,"body":"Well, kind of he's a jazz"},{"speaker":"Erin Geiger","startTime":1690.38,"endTime":1692.75,"body":"pianist. Oh, my God, my"},{"speaker":"Erin Geiger","startTime":1692.75,"endTime":1694.94,"body":"husband's probably like, how do"},{"speaker":"Erin Geiger","startTime":1692.75,"endTime":1694.94,"body":"you not know Bill Evans? Like he"},{"speaker":"Erin Geiger","startTime":1694.94,"endTime":1698.69,"body":"loves Yeah. He's like, slip by"},{"speaker":"Erin Geiger","startTime":1694.94,"endTime":1698.69,"body":"so embarrassed right now when"},{"speaker":"Erin Geiger","startTime":1698.69,"endTime":1701.45,"body":"he, when he's gonna be like,"},{"speaker":"Erin Geiger","startTime":1698.69,"endTime":1701.45,"body":"mixing this later. He's gonna be"},{"speaker":"Erin Geiger","startTime":1701.45,"endTime":1705.14,"body":"like, Oh, my God, like, really?"},{"speaker":"Erin Geiger","startTime":1701.45,"endTime":1705.14,"body":"I love that. But apparently, I"},{"speaker":"Erin Geiger","startTime":1705.14,"endTime":1707.63,"body":"didn't know what that means. Oh,"},{"speaker":"Erin Geiger","startTime":1705.14,"endTime":1707.63,"body":"that's so awesome. So on"},{"speaker":"Erin Geiger","startTime":1707.63,"endTime":1712.43,"body":"Spotify, we have a playlist and"},{"speaker":"Erin Geiger","startTime":1707.63,"endTime":1712.43,"body":"it's like, the our small"},{"speaker":"Erin Geiger","startTime":1712.43,"endTime":1715.43,"body":"business mindset entrepreneur"},{"speaker":"Erin Geiger","startTime":1712.43,"endTime":1715.43,"body":"playlist. And so we mix"},{"speaker":"Erin Geiger","startTime":1715.43,"endTime":1718.22,"body":"everybody's answers together and"},{"speaker":"Erin Geiger","startTime":1715.43,"endTime":1718.22,"body":"a playlist so you can kind of"},{"speaker":"Erin Geiger","startTime":1718.22,"endTime":1721.64,"body":"like, maybe get some inspiration"},{"speaker":"Erin Geiger","startTime":1718.22,"endTime":1721.64,"body":"from fellow entrepreneurs and"},{"speaker":"Erin Geiger","startTime":1721.64,"endTime":1725.03,"body":"what they like to listen to as"},{"speaker":"Erin Geiger","startTime":1721.64,"endTime":1725.03,"body":"well. So we'll add him on that."},{"speaker":"Erin Geiger","startTime":1725.63,"endTime":1729.86,"body":"That'd be super fun. Sammy,"},{"speaker":"Erin Geiger","startTime":1725.63,"endTime":1729.86,"body":"thank you so much for taking the"},{"speaker":"Erin Geiger","startTime":1729.86,"endTime":1733.16,"body":"time today. This has been such"},{"speaker":"Erin Geiger","startTime":1729.86,"endTime":1733.16,"body":"an awesome conversation. Like I"},{"speaker":"Erin Geiger","startTime":1733.16,"endTime":1737.09,"body":"said, I've never talked to"},{"speaker":"Erin Geiger","startTime":1733.16,"endTime":1737.09,"body":"anybody. And we're almost 100"},{"speaker":"Erin Geiger","startTime":1737.09,"endTime":1741.23,"body":"episodes on this show about this"},{"speaker":"Erin Geiger","startTime":1737.09,"endTime":1741.23,"body":"topic. So super interesting. So"},{"speaker":"Erin Geiger","startTime":1741.23,"endTime":1742.37,"body":"I really appreciate it."},{"speaker":"Unknown","startTime":1743.209,"endTime":1745.639,"body":"Yeah, thank you so"},{"speaker":"Unknown","startTime":1743.209,"endTime":1745.639,"body":"much. This has been fun."},{"speaker":"Erin Geiger","startTime":1747.29,"endTime":1749.21,"body":"Thanks for tuning"},{"speaker":"Erin Geiger","startTime":1747.29,"endTime":1749.21,"body":"in to the Small Business Big"},{"speaker":"Erin Geiger","startTime":1749.21,"endTime":1752.3,"body":"mindset podcast. To keep the fun"},{"speaker":"Erin Geiger","startTime":1749.21,"endTime":1752.3,"body":"going. Check out our Facebook"},{"speaker":"Erin Geiger","startTime":1752.3,"endTime":1755.45,"body":"groups start and scale an online"},{"speaker":"Erin Geiger","startTime":1752.3,"endTime":1755.45,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":1755.45,"endTime":1758.39,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":1755.45,"endTime":1758.39,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":1758.39,"endTime":1760.88,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":1758.39,"endTime":1760.88,"body":"muscle creative.com and click"},{"speaker":"Erin Geiger","startTime":1760.88,"endTime":1763.82,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":1760.88,"endTime":1763.82,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":1763.82,"endTime":1766.07,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":1763.82,"endTime":1766.07,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":1766.07,"endTime":1769.22,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":1766.07,"endTime":1769.22,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":1769.55,"endTime":1772.91,"body":"As always be authentic. Bring an"},{"speaker":"Erin Geiger","startTime":1769.55,"endTime":1772.91,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":1772.91,"endTime":1773.54,"body":"crushing it"}]}