{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"business and make an impact on"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":25.199,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":25.199,"body":"this podcast. Let's do this Hey"},{"speaker":"Erin Geiger","startTime":25.199,"endTime":27.629,"body":"everybody, welcome back to the"},{"speaker":"Erin Geiger","startTime":25.199,"endTime":27.629,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":27.629,"endTime":30.689,"body":"podcast this week we have"},{"speaker":"Erin Geiger","startTime":27.629,"endTime":30.689,"body":"Brennan McGowan, a launch"},{"speaker":"Erin Geiger","startTime":30.719,"endTime":33.299,"body":"strategist and copywriter."},{"speaker":"Erin Geiger","startTime":30.719,"endTime":33.299,"body":"Welcome Brenna."},{"speaker":"Unknown","startTime":34.02,"endTime":35.82,"body":"Thank you for having"},{"speaker":"Unknown","startTime":34.02,"endTime":35.82,"body":"me. I'm so happy to be here."},{"speaker":"Erin Geiger","startTime":36.57,"endTime":39.27,"body":"You guys. We ran an"},{"speaker":"Erin Geiger","startTime":36.57,"endTime":39.27,"body":"hour laughing because we have"},{"speaker":"Erin Geiger","startTime":39.27,"endTime":42.66,"body":"been in each other's circles for"},{"speaker":"Erin Geiger","startTime":39.27,"endTime":42.66,"body":"I don't wanna say a couple of"},{"speaker":"Erin Geiger","startTime":42.66,"endTime":48.45,"body":"years now but we've never"},{"speaker":"Erin Geiger","startTime":42.66,"endTime":48.45,"body":"actually met met virtually. So"},{"speaker":"Erin Geiger","startTime":48.45,"endTime":50.58,"body":"it's it's hilarious that we"},{"speaker":"Erin Geiger","startTime":48.45,"endTime":50.58,"body":"don't we know we don't we"},{"speaker":"Erin Geiger","startTime":50.58,"endTime":53.13,"body":"haven't really met okay, you"},{"speaker":"Erin Geiger","startTime":50.58,"endTime":53.13,"body":"know, but it's just so funny."},{"speaker":"Erin Geiger","startTime":53.13,"endTime":56.07,"body":"Like how online especially if"},{"speaker":"Erin Geiger","startTime":53.13,"endTime":56.07,"body":"you're in the same circles, you"},{"speaker":"Erin Geiger","startTime":56.07,"endTime":58.23,"body":"can feel like oh, yeah, I've"},{"speaker":"Erin Geiger","startTime":56.07,"endTime":58.23,"body":"known this person for years. 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So once we"},{"speaker":"Unknown","startTime":470.22,"endTime":473.22,"body":"actually kind of look at the"},{"speaker":"Unknown","startTime":470.22,"endTime":473.22,"body":"scheduling part of it, the first"},{"speaker":"Unknown","startTime":473.22,"endTime":477.54,"body":"step is always to look at our"},{"speaker":"Unknown","startTime":473.22,"endTime":477.54,"body":"merch market research, our"},{"speaker":"Unknown","startTime":477.54,"endTime":481.32,"body":"testimonials, and really"},{"speaker":"Unknown","startTime":477.54,"endTime":481.32,"body":"thinking about where is our"},{"speaker":"Unknown","startTime":481.32,"endTime":485.04,"body":"customer at right now in their"},{"speaker":"Unknown","startTime":481.32,"endTime":485.04,"body":"journey? And where do they need"},{"speaker":"Unknown","startTime":485.04,"endTime":488.73,"body":"to be able to? Or where should"},{"speaker":"Unknown","startTime":485.04,"endTime":488.73,"body":"they be? Or where do they need"},{"speaker":"Unknown","startTime":488.73,"endTime":494.01,"body":"to be to be able to buy our, our"},{"speaker":"Unknown","startTime":488.73,"endTime":494.01,"body":"service, our product, whatever"},{"speaker":"Unknown","startTime":494.01,"endTime":495.15,"body":"it is we're putting out there."},{"speaker":"Erin Geiger","startTime":496.44,"endTime":499.08,"body":"Ya know that I love"},{"speaker":"Erin Geiger","startTime":496.44,"endTime":499.08,"body":"that because it's like, if"},{"speaker":"Erin Geiger","startTime":499.08,"endTime":503.34,"body":"you're just kind of like"},{"speaker":"Erin Geiger","startTime":499.08,"endTime":503.34,"body":"spouting out messaging, it's not"},{"speaker":"Erin Geiger","startTime":503.34,"endTime":506.97,"body":"resonating. Like it's not what"},{"speaker":"Erin Geiger","startTime":503.34,"endTime":506.97,"body":"your your audience is, like,"},{"speaker":"Erin Geiger","startTime":506.97,"endTime":510.66,"body":"they're there. Maybe you're"},{"speaker":"Erin Geiger","startTime":506.97,"endTime":510.66,"body":"assuming they're further along"},{"speaker":"Erin Geiger","startTime":510.66,"endTime":514.02,"body":"in the funnel, right. So it's"},{"speaker":"Erin Geiger","startTime":510.66,"endTime":514.02,"body":"like they're there. They know"},{"speaker":"Erin Geiger","startTime":514.02,"endTime":517.5,"body":"what their problem is. And"},{"speaker":"Erin Geiger","startTime":514.02,"endTime":517.5,"body":"they're looking for a solution."},{"speaker":"Erin Geiger","startTime":517.71,"endTime":521.43,"body":"Well, if your messaging, you"},{"speaker":"Erin Geiger","startTime":517.71,"endTime":521.43,"body":"know, tackles that, but your"},{"speaker":"Erin Geiger","startTime":521.46,"endTime":525.57,"body":"audience that you're talking to,"},{"speaker":"Erin Geiger","startTime":521.46,"endTime":525.57,"body":"isn't sure what their problem is"},{"speaker":"Erin Geiger","startTime":525.57,"endTime":528.9,"body":"or what the next step is, and"},{"speaker":"Erin Geiger","startTime":525.57,"endTime":528.9,"body":"it's like, your messaging is"},{"speaker":"Erin Geiger","startTime":528.9,"endTime":531.18,"body":"going to be lost on them. So I"},{"speaker":"Erin Geiger","startTime":528.9,"endTime":531.18,"body":"think it's great that you start"},{"speaker":"Erin Geiger","startTime":531.18,"endTime":535.32,"body":"out with validating the offer as"},{"speaker":"Erin Geiger","startTime":531.18,"endTime":535.32,"body":"well, because like, do you? I"},{"speaker":"Erin Geiger","startTime":535.32,"endTime":538.02,"body":"bet you that happens, right? You"},{"speaker":"Erin Geiger","startTime":535.32,"endTime":538.02,"body":"you start working with someone"},{"speaker":"Erin Geiger","startTime":538.02,"endTime":540.48,"body":"and they you you're like, well,"},{"speaker":"Erin Geiger","startTime":538.02,"endTime":540.48,"body":"we need to validate this offer"},{"speaker":"Erin Geiger","startTime":540.48,"endTime":543.81,"body":"before we move forward. And then"},{"speaker":"Erin Geiger","startTime":540.48,"endTime":543.81,"body":"what if it doesn't? What if"},{"speaker":"Erin Geiger","startTime":543.81,"endTime":546.33,"body":"you're like, this isn't the"},{"speaker":"Erin Geiger","startTime":543.81,"endTime":546.33,"body":"right offer? You know, how do"},{"speaker":"Erin Geiger","startTime":546.33,"endTime":548.91,"body":"you how do you help people kind?"},{"speaker":"Erin Geiger","startTime":546.33,"endTime":548.91,"body":"Of course correct in that"},{"speaker":"Erin Geiger","startTime":548.91,"endTime":549.63,"body":"situation?"},{"speaker":"Unknown","startTime":550.74,"endTime":553.65,"body":"Right? Well, most of"},{"speaker":"Unknown","startTime":550.74,"endTime":553.65,"body":"the time, when people are"},{"speaker":"Unknown","startTime":553.65,"endTime":557.88,"body":"hiring, hiring me privately, or"},{"speaker":"Unknown","startTime":553.65,"endTime":557.88,"body":"you they already have an offer"},{"speaker":"Unknown","startTime":557.91,"endTime":561.09,"body":"that has been validated."},{"speaker":"Unknown","startTime":557.91,"endTime":561.09,"body":"However, I do have people that"},{"speaker":"Unknown","startTime":561.09,"endTime":563.85,"body":"go through my program, because"},{"speaker":"Unknown","startTime":561.09,"endTime":563.85,"body":"I'm always like, okay, yeah, we"},{"speaker":"Unknown","startTime":563.85,"endTime":567.42,"body":"need to make sure in the only"},{"speaker":"Unknown","startTime":563.85,"endTime":567.42,"body":"way that your offer is going to"},{"speaker":"Unknown","startTime":567.42,"endTime":571.26,"body":"have a chance is if we, you"},{"speaker":"Unknown","startTime":567.42,"endTime":571.26,"body":"know, do this messaging,"},{"speaker":"Unknown","startTime":571.29,"endTime":574.32,"body":"especially when you're trying to"},{"speaker":"Unknown","startTime":571.29,"endTime":574.32,"body":"get it off the ground. So, you"},{"speaker":"Unknown","startTime":574.32,"endTime":578.04,"body":"know, I think it's a matter of"},{"speaker":"Unknown","startTime":574.32,"endTime":578.04,"body":"looking and it all goes back to"},{"speaker":"Unknown","startTime":578.04,"endTime":582.09,"body":"that market research component."},{"speaker":"Unknown","startTime":578.04,"endTime":582.09,"body":"I'm actually teaching a a bit of"},{"speaker":"Unknown","startTime":582.09,"endTime":587.04,"body":"a workshop right now where we're"},{"speaker":"Unknown","startTime":582.09,"endTime":587.04,"body":"going through and validating the"},{"speaker":"Unknown","startTime":587.04,"endTime":591.96,"body":"offer and then everything like"},{"speaker":"Unknown","startTime":587.04,"endTime":591.96,"body":"your business hinges on your"},{"speaker":"Unknown","startTime":591.96,"endTime":596.76,"body":"market research and having a"},{"speaker":"Unknown","startTime":591.96,"endTime":596.76,"body":"true understanding of who your"},{"speaker":"Unknown","startTime":596.76,"endTime":600.0,"body":"customer is where you're like"},{"speaker":"Unknown","startTime":596.76,"endTime":600.0,"body":"what they're saying. And when"},{"speaker":"Unknown","startTime":600.0,"endTime":602.43,"body":"Looking at how it intersects"},{"speaker":"Unknown","startTime":600.0,"endTime":602.43,"body":"with where they're at in the"},{"speaker":"Unknown","startTime":602.43,"endTime":606.18,"body":"awareness journey, and where it"},{"speaker":"Unknown","startTime":602.43,"endTime":606.18,"body":"intersects of what I call right"},{"speaker":"Unknown","startTime":606.18,"endTime":609.51,"body":"fit readiness, which is making"},{"speaker":"Unknown","startTime":606.18,"endTime":609.51,"body":"sure we're talking to that right"},{"speaker":"Unknown","startTime":609.51,"endTime":613.92,"body":"ideal client. So when it comes"},{"speaker":"Unknown","startTime":609.51,"endTime":613.92,"body":"time to actually look at your"},{"speaker":"Unknown","startTime":613.92,"endTime":617.79,"body":"offer, it's like, okay, have we"},{"speaker":"Unknown","startTime":613.92,"endTime":617.79,"body":"gone and spoken to people about?"},{"speaker":"Unknown","startTime":618.06,"endTime":622.02,"body":"Would they buy this offer? Why?"},{"speaker":"Unknown","startTime":618.06,"endTime":622.02,"body":"What would they, you know, what"},{"speaker":"Unknown","startTime":622.02,"endTime":624.66,"body":"would, what would be the"},{"speaker":"Unknown","startTime":622.02,"endTime":624.66,"body":"hesitation about buying your"},{"speaker":"Unknown","startTime":624.66,"endTime":628.29,"body":"offer, and really getting deep"},{"speaker":"Unknown","startTime":624.66,"endTime":628.29,"body":"into that and making sure that"},{"speaker":"Unknown","startTime":628.29,"endTime":631.74,"body":"you understand what they want,"},{"speaker":"Unknown","startTime":628.29,"endTime":631.74,"body":"you know, what the pain point"},{"speaker":"Unknown","startTime":631.74,"endTime":635.01,"body":"is, and where their"},{"speaker":"Unknown","startTime":631.74,"endTime":635.01,"body":"transformation is, in terms of"},{"speaker":"Unknown","startTime":635.37,"endTime":638.34,"body":"the of what they're looking at"},{"speaker":"Unknown","startTime":635.37,"endTime":638.34,"body":"the problem that they're looking"},{"speaker":"Unknown","startTime":638.34,"endTime":642.75,"body":"to solve? So always going back"},{"speaker":"Unknown","startTime":638.34,"endTime":642.75,"body":"in everything I know, it's not"},{"speaker":"Unknown","startTime":642.75,"endTime":647.61,"body":"the sexiest of answers, but"},{"speaker":"Unknown","startTime":642.75,"endTime":647.61,"body":"truly, it relies on talking to"},{"speaker":"Unknown","startTime":647.61,"endTime":650.7,"body":"people. Yes, we there's so much"},{"speaker":"Unknown","startTime":647.61,"endTime":650.7,"body":"that we can do in market"},{"speaker":"Unknown","startTime":650.7,"endTime":654.15,"body":"research in terms of whether"},{"speaker":"Unknown","startTime":650.7,"endTime":654.15,"body":"it's going on Amazon and reading"},{"speaker":"Unknown","startTime":654.15,"endTime":657.99,"body":"book reviews, or even chat GT"},{"speaker":"Unknown","startTime":654.15,"endTime":657.99,"body":"chat GPT right now, where you"},{"speaker":"Unknown","startTime":657.99,"endTime":661.59,"body":"can do a lot of research. But if"},{"speaker":"Unknown","startTime":657.99,"endTime":661.59,"body":"you're not really dialed into"},{"speaker":"Unknown","startTime":661.59,"endTime":664.8,"body":"these people and talking to"},{"speaker":"Unknown","startTime":661.59,"endTime":664.8,"body":"people on a regular basis, it's"},{"speaker":"Unknown","startTime":664.8,"endTime":667.92,"body":"going to reflect throughout your"},{"speaker":"Unknown","startTime":664.8,"endTime":667.92,"body":"whole launch and your whole"},{"speaker":"Unknown","startTime":667.92,"endTime":668.97,"body":"sales process."},{"speaker":"Erin Geiger","startTime":669.3,"endTime":672.63,"body":"Yeah. And so once"},{"speaker":"Erin Geiger","startTime":669.3,"endTime":672.63,"body":"you they've had they have an"},{"speaker":"Erin Geiger","startTime":672.63,"endTime":676.2,"body":"offer, it's been validated, they"},{"speaker":"Erin Geiger","startTime":672.63,"endTime":676.2,"body":"know the messaging that they"},{"speaker":"Erin Geiger","startTime":676.2,"endTime":679.95,"body":"need to go to market with."},{"speaker":"Erin Geiger","startTime":676.2,"endTime":679.95,"body":"They're very aware of their"},{"speaker":"Erin Geiger","startTime":679.95,"endTime":684.75,"body":"audience, and we're, you know,"},{"speaker":"Erin Geiger","startTime":679.95,"endTime":684.75,"body":"where they're headed. What? And"},{"speaker":"Erin Geiger","startTime":684.75,"endTime":687.54,"body":"they've, they're like, Okay, put"},{"speaker":"Erin Geiger","startTime":684.75,"endTime":687.54,"body":"a lot into my calendar, this is"},{"speaker":"Erin Geiger","startTime":687.54,"endTime":689.85,"body":"going to work, you know, for me,"},{"speaker":"Erin Geiger","startTime":687.54,"endTime":689.85,"body":"personally, professionally, this"},{"speaker":"Erin Geiger","startTime":689.85,"endTime":693.6,"body":"is great. What are the what's"},{"speaker":"Erin Geiger","startTime":689.85,"endTime":693.6,"body":"critical, then, you know,"},{"speaker":"Erin Geiger","startTime":693.6,"endTime":696.57,"body":"between, you know, getting all"},{"speaker":"Erin Geiger","startTime":693.6,"endTime":696.57,"body":"their ducks in a row and the"},{"speaker":"Erin Geiger","startTime":696.57,"endTime":701.07,"body":"actual launch date? And is there"},{"speaker":"Erin Geiger","startTime":696.57,"endTime":701.07,"body":"a certain timeframe that"},{"speaker":"Erin Geiger","startTime":701.1,"endTime":705.3,"body":"typically you you recommend, you"},{"speaker":"Erin Geiger","startTime":701.1,"endTime":705.3,"body":"know, for this pre launch phase?"},{"speaker":"Unknown","startTime":706.14,"endTime":708.18,"body":"Yes, this is a great"},{"speaker":"Unknown","startTime":706.14,"endTime":708.18,"body":"question. It's probably the the"},{"speaker":"Unknown","startTime":708.18,"endTime":712.02,"body":"question that I get asked the"},{"speaker":"Unknown","startTime":708.18,"endTime":712.02,"body":"most, which I liked about six"},{"speaker":"Unknown","startTime":712.02,"endTime":715.47,"body":"weeks, you can go if you look at"},{"speaker":"Unknown","startTime":712.02,"endTime":715.47,"body":"someone like Amy Porterfield,"},{"speaker":"Unknown","startTime":715.47,"endTime":719.07,"body":"she's pre launching, I think,"},{"speaker":"Unknown","startTime":715.47,"endTime":719.07,"body":"812 weeks, I'm guessing, you"},{"speaker":"Unknown","startTime":719.07,"endTime":722.1,"body":"know, people will do a little"},{"speaker":"Unknown","startTime":719.07,"endTime":722.1,"body":"bit longer people do shorter,"},{"speaker":"Unknown","startTime":722.22,"endTime":726.48,"body":"have a little bit of a run way."},{"speaker":"Unknown","startTime":722.22,"endTime":726.48,"body":"I also think it depends on once"},{"speaker":"Unknown","startTime":726.48,"endTime":729.18,"body":"again, the awareness of your"},{"speaker":"Unknown","startTime":726.48,"endTime":729.18,"body":"audience, right, like how warm"},{"speaker":"Unknown","startTime":729.18,"endTime":733.26,"body":"they are, or how ready they are"},{"speaker":"Unknown","startTime":729.18,"endTime":733.26,"body":"to buy your thing. It also"},{"speaker":"Unknown","startTime":733.38,"endTime":736.92,"body":"depends a little bit too on"},{"speaker":"Unknown","startTime":733.38,"endTime":736.92,"body":"pricing, and not all the time,"},{"speaker":"Unknown","startTime":736.92,"endTime":740.46,"body":"because obviously, it's going to"},{"speaker":"Unknown","startTime":736.92,"endTime":740.46,"body":"be a little bit easier to sell"},{"speaker":"Unknown","startTime":740.49,"endTime":743.97,"body":"a, you know, $500 course"},{"speaker":"Unknown","startTime":740.49,"endTime":743.97,"body":"sometimes and a, you know,"},{"speaker":"Unknown","startTime":744.0,"endTime":747.09,"body":"$3,000 package, but not not all"},{"speaker":"Unknown","startTime":744.0,"endTime":747.09,"body":"the time, I think that's an"},{"speaker":"Unknown","startTime":747.09,"endTime":750.24,"body":"assumption that we make to about"},{"speaker":"Unknown","startTime":747.09,"endTime":750.24,"body":"pricing, but taking a look at"},{"speaker":"Unknown","startTime":750.24,"endTime":753.87,"body":"those things. But for most"},{"speaker":"Unknown","startTime":750.24,"endTime":753.87,"body":"people, I like about six weeks,"},{"speaker":"Unknown","startTime":753.9,"endTime":758.94,"body":"and really you start starting to"},{"speaker":"Unknown","startTime":753.9,"endTime":758.94,"body":"look at okay, now that I'm at"},{"speaker":"Unknown","startTime":758.94,"endTime":763.5,"body":"six weeks, what is the type of"},{"speaker":"Unknown","startTime":758.94,"endTime":763.5,"body":"content that I, you know,"},{"speaker":"Unknown","startTime":763.5,"endTime":767.61,"body":"depending on your business, like"},{"speaker":"Unknown","startTime":763.5,"endTime":767.61,"body":"Am I on Facebook, and my on"},{"speaker":"Unknown","startTime":767.61,"endTime":772.68,"body":"Instagram, am I on email, when I"},{"speaker":"Unknown","startTime":767.61,"endTime":772.68,"body":"look and help people plan, it's"},{"speaker":"Unknown","startTime":772.68,"endTime":777.63,"body":"really taking these core"},{"speaker":"Unknown","startTime":772.68,"endTime":777.63,"body":"concepts or messaging throughout"},{"speaker":"Unknown","startTime":777.63,"endTime":782.22,"body":"these weeks, and figuring out"},{"speaker":"Unknown","startTime":777.63,"endTime":782.22,"body":"ways to simply repurpose them"},{"speaker":"Unknown","startTime":782.22,"endTime":785.4,"body":"and reuse them throughout the"},{"speaker":"Unknown","startTime":782.22,"endTime":785.4,"body":"week. So we can build a content"},{"speaker":"Unknown","startTime":785.4,"endTime":790.23,"body":"plan around them. The question"},{"speaker":"Unknown","startTime":785.4,"endTime":790.23,"body":"that I also get asked is like,"},{"speaker":"Unknown","startTime":790.23,"endTime":794.55,"body":"Okay, well, if I only, you know,"},{"speaker":"Unknown","startTime":790.23,"endTime":794.55,"body":"what's the most important thing"},{"speaker":"Unknown","startTime":794.55,"endTime":798.72,"body":"that I will do, and I will"},{"speaker":"Unknown","startTime":794.55,"endTime":798.72,"body":"always say, emailing your, you"},{"speaker":"Unknown","startTime":798.72,"endTime":801.9,"body":"know, having an email list and"},{"speaker":"Unknown","startTime":798.72,"endTime":801.9,"body":"emailing them. To me, that's"},{"speaker":"Unknown","startTime":801.9,"endTime":806.1,"body":"where sales happen. All of these"},{"speaker":"Unknown","startTime":801.9,"endTime":806.1,"body":"other things reinforce the sales"},{"speaker":"Unknown","startTime":806.1,"endTime":810.75,"body":"process, but it really making"},{"speaker":"Unknown","startTime":806.1,"endTime":810.75,"body":"sure that you are emailing your"},{"speaker":"Unknown","startTime":810.75,"endTime":814.02,"body":"list. well ahead of time, I"},{"speaker":"Unknown","startTime":810.75,"endTime":814.02,"body":"think you should be emailing"},{"speaker":"Unknown","startTime":814.02,"endTime":818.22,"body":"your list all the time as it is,"},{"speaker":"Unknown","startTime":814.02,"endTime":818.22,"body":"but dialing it in, during the"},{"speaker":"Unknown","startTime":818.22,"endTime":822.48,"body":"pre launch to me is probably the"},{"speaker":"Unknown","startTime":818.22,"endTime":822.48,"body":"most important thing that you"},{"speaker":"Unknown","startTime":822.48,"endTime":822.93,"body":"can do."},{"speaker":"Erin Geiger","startTime":824.31,"endTime":827.61,"body":"And do you what do"},{"speaker":"Erin Geiger","startTime":824.31,"endTime":827.61,"body":"you suggest as far as cadence"},{"speaker":"Erin Geiger","startTime":827.64,"endTime":830.88,"body":"rate, you know, within that six"},{"speaker":"Erin Geiger","startTime":827.64,"endTime":830.88,"body":"week period, I mean, some"},{"speaker":"Erin Geiger","startTime":830.88,"endTime":836.61,"body":"people, you know, like to email"},{"speaker":"Erin Geiger","startTime":830.88,"endTime":836.61,"body":"a ton, you know, weekly, and"},{"speaker":"Erin Geiger","startTime":836.61,"endTime":839.4,"body":"then as they get closer to the"},{"speaker":"Erin Geiger","startTime":836.61,"endTime":839.4,"body":"launch, it gets to like every"},{"speaker":"Erin Geiger","startTime":839.4,"endTime":843.0,"body":"two days and every day. Some"},{"speaker":"Erin Geiger","startTime":839.4,"endTime":843.0,"body":"people take a different"},{"speaker":"Erin Geiger","startTime":843.03,"endTime":846.81,"body":"approach. What do you typically"},{"speaker":"Erin Geiger","startTime":843.03,"endTime":846.81,"body":"suggest? And I know it probably"},{"speaker":"Erin Geiger","startTime":846.81,"endTime":850.17,"body":"depends upon the industry and"},{"speaker":"Erin Geiger","startTime":846.81,"endTime":850.17,"body":"the audience and the price and"},{"speaker":"Erin Geiger","startTime":850.17,"endTime":852.87,"body":"all that and all of that, but is"},{"speaker":"Erin Geiger","startTime":850.17,"endTime":852.87,"body":"there a kind of a general"},{"speaker":"Erin Geiger","startTime":853.11,"endTime":854.67,"body":"recommendation that you have?"},{"speaker":"Unknown","startTime":855.63,"endTime":859.17,"body":"Yeah, I like what I"},{"speaker":"Unknown","startTime":855.63,"endTime":859.17,"body":"teach in my program is at least"},{"speaker":"Unknown","startTime":859.17,"endTime":862.44,"body":"twice a week, if you can do"},{"speaker":"Unknown","startTime":859.17,"endTime":862.44,"body":"three times a week, all the"},{"speaker":"Unknown","startTime":862.44,"endTime":866.31,"body":"better. But if you can be in"},{"speaker":"Unknown","startTime":862.44,"endTime":866.31,"body":"there, you know, once a week"},{"speaker":"Unknown","startTime":866.34,"endTime":870.78,"body":"minimum for sure. But I like I"},{"speaker":"Unknown","startTime":866.34,"endTime":870.78,"body":"think twice a week is something"},{"speaker":"Unknown","startTime":870.78,"endTime":873.75,"body":"that to me, hopefully,"},{"speaker":"Unknown","startTime":870.78,"endTime":873.75,"body":"especially the way that I teach"},{"speaker":"Unknown","startTime":873.75,"endTime":877.53,"body":"it doesn't feel super"},{"speaker":"Unknown","startTime":873.75,"endTime":877.53,"body":"overwhelming, and that you're"},{"speaker":"Unknown","startTime":877.53,"endTime":880.17,"body":"staying in front of your"},{"speaker":"Unknown","startTime":877.53,"endTime":880.17,"body":"audience and you're you're"},{"speaker":"Unknown","startTime":880.17,"endTime":885.66,"body":"dialing up your visibility I"},{"speaker":"Unknown","startTime":880.17,"endTime":885.66,"body":"mentioned, I just had an article"},{"speaker":"Unknown","startTime":885.66,"endTime":889.65,"body":"published in authority magazine,"},{"speaker":"Unknown","startTime":885.66,"endTime":889.65,"body":"and I talked about how, you"},{"speaker":"Unknown","startTime":889.65,"endTime":895.11,"body":"know, I I believe that during"},{"speaker":"Unknown","startTime":889.65,"endTime":895.11,"body":"this time, you know, when you"},{"speaker":"Unknown","startTime":895.11,"endTime":898.53,"body":"can dial up your visibility it"},{"speaker":"Unknown","startTime":895.11,"endTime":898.53,"body":"also builds trust amongst your"},{"speaker":"Unknown","startTime":898.53,"endTime":902.76,"body":"audience are used to seeing You."},{"speaker":"Unknown","startTime":898.53,"endTime":902.76,"body":"So it really, really helps"},{"speaker":"Unknown","startTime":902.82,"endTime":906.45,"body":"solidify you. And especially to"},{"speaker":"Unknown","startTime":902.82,"endTime":906.45,"body":"that when we're talking about"},{"speaker":"Unknown","startTime":906.45,"endTime":911.25,"body":"emailing during this time, we're"},{"speaker":"Unknown","startTime":906.45,"endTime":911.25,"body":"emailing very specific messages"},{"speaker":"Unknown","startTime":911.46,"endTime":915.78,"body":"that people need to hear in"},{"speaker":"Unknown","startTime":911.46,"endTime":915.78,"body":"order to help them make a buying"},{"speaker":"Unknown","startTime":915.78,"endTime":918.21,"body":"decision. So this isn't just"},{"speaker":"Unknown","startTime":915.78,"endTime":918.21,"body":"like, Oh, I'm just going to be"},{"speaker":"Unknown","startTime":918.21,"endTime":921.12,"body":"sending these random two emails"},{"speaker":"Unknown","startTime":918.21,"endTime":921.12,"body":"a week, we're really dialing"},{"speaker":"Unknown","startTime":921.12,"endTime":925.17,"body":"into, hey, what's the strategy"},{"speaker":"Unknown","startTime":921.12,"endTime":925.17,"body":"of moving someone from point A"},{"speaker":"Unknown","startTime":925.17,"endTime":928.68,"body":"to point B? And how can we start"},{"speaker":"Unknown","startTime":925.17,"endTime":928.68,"body":"stringing that along really"},{"speaker":"Unknown","startTime":928.68,"endTime":931.5,"body":"beautifully during our pre"},{"speaker":"Unknown","startTime":928.68,"endTime":931.5,"body":"launch to get that in front of"},{"speaker":"Unknown","startTime":931.5,"endTime":934.47,"body":"our client or a customer to help"},{"speaker":"Unknown","startTime":931.5,"endTime":934.47,"body":"them make a buying decision?"},{"speaker":"Erin Geiger","startTime":935.1,"endTime":936.87,"body":"Yeah, that's my"},{"speaker":"Erin Geiger","startTime":935.1,"endTime":936.87,"body":"next question. As you kind of"},{"speaker":"Erin Geiger","startTime":936.87,"endTime":939.81,"body":"like move along to sales,"},{"speaker":"Erin Geiger","startTime":936.87,"endTime":939.81,"body":"because I mean, really, at the"},{"speaker":"Erin Geiger","startTime":939.81,"endTime":943.86,"body":"end of the day, that's the goal,"},{"speaker":"Erin Geiger","startTime":939.81,"endTime":943.86,"body":"right? You want to sell your"},{"speaker":"Erin Geiger","startTime":944.1,"endTime":948.21,"body":"service product, what have you."},{"speaker":"Erin Geiger","startTime":944.1,"endTime":948.21,"body":"And so in these emails, what are"},{"speaker":"Erin Geiger","startTime":948.21,"endTime":952.08,"body":"you having your clients talk"},{"speaker":"Erin Geiger","startTime":948.21,"endTime":952.08,"body":"about? How do they kind of like,"},{"speaker":"Erin Geiger","startTime":952.74,"endTime":957.09,"body":"manage that messaging of it's"},{"speaker":"Erin Geiger","startTime":952.74,"endTime":957.09,"body":"kind of sales, but you're also"},{"speaker":"Erin Geiger","startTime":957.09,"endTime":960.54,"body":"make trying to make a connection"},{"speaker":"Erin Geiger","startTime":957.09,"endTime":960.54,"body":"and foster a relationship at the"},{"speaker":"Erin Geiger","startTime":960.54,"endTime":964.83,"body":"same time? Are they pointing to"},{"speaker":"Erin Geiger","startTime":960.54,"endTime":964.83,"body":"content? Like, are you like, you"},{"speaker":"Erin Geiger","startTime":964.83,"endTime":967.98,"body":"need to have consistent content,"},{"speaker":"Erin Geiger","startTime":964.83,"endTime":967.98,"body":"whether it's a blog post or a"},{"speaker":"Erin Geiger","startTime":968.01,"endTime":971.94,"body":"podcast? Or, you know, what have"},{"speaker":"Erin Geiger","startTime":968.01,"endTime":971.94,"body":"you? Or, you know, what kind of"},{"speaker":"Erin Geiger","startTime":971.94,"endTime":978.6,"body":"content? Are they? Are they"},{"speaker":"Erin Geiger","startTime":971.94,"endTime":978.6,"body":"leveraging? And what do you"},{"speaker":"Erin Geiger","startTime":978.6,"endTime":979.29,"body":"suggest there?"},{"speaker":"Unknown","startTime":980.13,"endTime":984.18,"body":"Right? So I always say"},{"speaker":"Unknown","startTime":980.13,"endTime":984.18,"body":"that pre launch is about selling"},{"speaker":"Unknown","startTime":984.18,"endTime":987.81,"body":"your process, and not your"},{"speaker":"Unknown","startTime":984.18,"endTime":987.81,"body":"program. So what people will be"},{"speaker":"Unknown","startTime":987.81,"endTime":990.75,"body":"like, Oh, my gosh, you're gonna"},{"speaker":"Unknown","startTime":987.81,"endTime":990.75,"body":"you're asking me to sell for six"},{"speaker":"Unknown","startTime":990.75,"endTime":993.51,"body":"weeks? No, like, I'm not asking"},{"speaker":"Unknown","startTime":990.75,"endTime":993.51,"body":"you to sell for six weeks during"},{"speaker":"Unknown","startTime":993.51,"endTime":998.1,"body":"a pre launch. What I'm asking is"},{"speaker":"Unknown","startTime":993.51,"endTime":998.1,"body":"for you to think through what is"},{"speaker":"Unknown","startTime":998.13,"endTime":1002.42,"body":"what what is the buy in your"},{"speaker":"Unknown","startTime":998.13,"endTime":1002.42,"body":"person has to have before they"},{"speaker":"Unknown","startTime":1002.42,"endTime":1007.04,"body":"decide to buy your your"},{"speaker":"Unknown","startTime":1002.42,"endTime":1007.04,"body":"solution, right? Like, what is"},{"speaker":"Unknown","startTime":1007.04,"endTime":1010.28,"body":"the outcome that they're looking"},{"speaker":"Unknown","startTime":1007.04,"endTime":1010.28,"body":"for it? My friend, Rob Tillman,"},{"speaker":"Unknown","startTime":1010.28,"endTime":1013.61,"body":"when I was talking about this,"},{"speaker":"Unknown","startTime":1010.28,"endTime":1013.61,"body":"like, what, what is this outcome"},{"speaker":"Unknown","startTime":1013.61,"endTime":1016.79,"body":"that people are looking for,"},{"speaker":"Unknown","startTime":1013.61,"endTime":1016.79,"body":"because if people believe in our"},{"speaker":"Unknown","startTime":1016.79,"endTime":1022.07,"body":"outcome, then they will eat more"},{"speaker":"Unknown","startTime":1016.79,"endTime":1022.07,"body":"easily by our solution. So what"},{"speaker":"Unknown","startTime":1022.07,"endTime":1025.34,"body":"I hear a lot of times is that"},{"speaker":"Unknown","startTime":1022.07,"endTime":1025.34,"body":"people are like they don't like"},{"speaker":"Unknown","startTime":1025.34,"endTime":1028.49,"body":"selling right like that launch"},{"speaker":"Unknown","startTime":1025.34,"endTime":1028.49,"body":"period does feel really good to"},{"speaker":"Unknown","startTime":1028.49,"endTime":1031.58,"body":"them, because they're like"},{"speaker":"Unknown","startTime":1028.49,"endTime":1031.58,"body":"asking someone to make a"},{"speaker":"Unknown","startTime":1031.58,"endTime":1034.76,"body":"decision. The way when when"},{"speaker":"Unknown","startTime":1031.58,"endTime":1034.76,"body":"people do the pre launch"},{"speaker":"Unknown","startTime":1034.76,"endTime":1037.37,"body":"process, and I'm talking about,"},{"speaker":"Unknown","startTime":1034.76,"endTime":1037.37,"body":"first of all, they're very,"},{"speaker":"Unknown","startTime":1037.37,"endTime":1040.85,"body":"very, very prepared, that you"},{"speaker":"Unknown","startTime":1037.37,"endTime":1040.85,"body":"have a launch coming up that"},{"speaker":"Unknown","startTime":1040.85,"endTime":1042.89,"body":"you're going to be selling"},{"speaker":"Unknown","startTime":1040.85,"endTime":1042.89,"body":"something. So that's the first"},{"speaker":"Unknown","startTime":1042.89,"endTime":1046.61,"body":"thing. So I'm always like, I"},{"speaker":"Unknown","startTime":1042.89,"endTime":1046.61,"body":"have no problem selling really"},{"speaker":"Unknown","startTime":1046.61,"endTime":1050.12,"body":"hard during those seven days of"},{"speaker":"Unknown","startTime":1046.61,"endTime":1050.12,"body":"my actual launch period. Because"},{"speaker":"Unknown","startTime":1050.33,"endTime":1054.08,"body":"I've given people a lot of"},{"speaker":"Unknown","startTime":1050.33,"endTime":1054.08,"body":"decision making time, I talk a"},{"speaker":"Unknown","startTime":1054.08,"endTime":1059.33,"body":"lot about autonomy in my"},{"speaker":"Unknown","startTime":1054.08,"endTime":1059.33,"body":"framework of pre launch, which"},{"speaker":"Unknown","startTime":1059.33,"endTime":1062.42,"body":"is giving people a lot of space"},{"speaker":"Unknown","startTime":1059.33,"endTime":1062.42,"body":"to make a decision and giving"},{"speaker":"Unknown","startTime":1062.42,"endTime":1065.54,"body":"them the information they need"},{"speaker":"Unknown","startTime":1062.42,"endTime":1065.54,"body":"to make a decision. So when we"},{"speaker":"Unknown","startTime":1065.54,"endTime":1069.02,"body":"go back and look at those six"},{"speaker":"Unknown","startTime":1065.54,"endTime":1069.02,"body":"weeks of like, what type of"},{"speaker":"Unknown","startTime":1069.02,"endTime":1072.71,"body":"content are we putting out"},{"speaker":"Unknown","startTime":1069.02,"endTime":1072.71,"body":"there, we are helping people"},{"speaker":"Unknown","startTime":1072.74,"endTime":1076.46,"body":"understand if our process is"},{"speaker":"Unknown","startTime":1072.74,"endTime":1076.46,"body":"right for them. I'll give you an"},{"speaker":"Unknown","startTime":1076.46,"endTime":1082.91,"body":"example. So one of my clients,"},{"speaker":"Unknown","startTime":1076.46,"endTime":1082.91,"body":"Linda Sadu, she is she sells"},{"speaker":"Unknown","startTime":1083.18,"endTime":1086.27,"body":"personality quizzes, she has a"},{"speaker":"Unknown","startTime":1083.18,"endTime":1086.27,"body":"program that helps people create"},{"speaker":"Unknown","startTime":1086.3,"endTime":1090.14,"body":"a personality quiz. Well, for"},{"speaker":"Unknown","startTime":1086.3,"endTime":1090.14,"body":"someone to believe that a person"},{"speaker":"Unknown","startTime":1090.17,"endTime":1094.43,"body":"that they need this program"},{"speaker":"Unknown","startTime":1090.17,"endTime":1094.43,"body":"around personality quizzes, they"},{"speaker":"Unknown","startTime":1094.43,"endTime":1098.69,"body":"have to believe that a"},{"speaker":"Unknown","startTime":1094.43,"endTime":1098.69,"body":"personality quiz is how they are"},{"speaker":"Unknown","startTime":1098.69,"endTime":1102.83,"body":"going to build their email list"},{"speaker":"Unknown","startTime":1098.69,"endTime":1102.83,"body":"with ease, how they're going to"},{"speaker":"Unknown","startTime":1102.92,"endTime":1105.62,"body":"be able to segment more"},{"speaker":"Unknown","startTime":1102.92,"endTime":1105.62,"body":"carefully. Like there's there's"},{"speaker":"Unknown","startTime":1105.65,"endTime":1109.31,"body":"several things that they have to"},{"speaker":"Unknown","startTime":1105.65,"endTime":1109.31,"body":"have a buy in for. But once they"},{"speaker":"Unknown","startTime":1109.31,"endTime":1112.76,"body":"have a buy in, and they believe"},{"speaker":"Unknown","startTime":1109.31,"endTime":1112.76,"body":"a personality quiz is the way to"},{"speaker":"Unknown","startTime":1112.76,"endTime":1115.76,"body":"get these things that they want,"},{"speaker":"Unknown","startTime":1112.76,"endTime":1115.76,"body":"then suddenly, when she's"},{"speaker":"Unknown","startTime":1115.76,"endTime":1121.07,"body":"putting the offer in front of"},{"speaker":"Unknown","startTime":1115.76,"endTime":1121.07,"body":"them for her her quiz lab, then"},{"speaker":"Unknown","startTime":1121.1,"endTime":1123.74,"body":"it becomes a much easier"},{"speaker":"Unknown","startTime":1121.1,"endTime":1123.74,"body":"decision at that point. They're"},{"speaker":"Unknown","startTime":1123.74,"endTime":1128.09,"body":"just trying to decide, okay, how"},{"speaker":"Unknown","startTime":1123.74,"endTime":1128.09,"body":"is this the right program for me"},{"speaker":"Unknown","startTime":1128.09,"endTime":1130.64,"body":"to get the right this"},{"speaker":"Unknown","startTime":1128.09,"endTime":1130.64,"body":"transformation that I want? Is"},{"speaker":"Unknown","startTime":1130.64,"endTime":1133.61,"body":"this the right person who I want"},{"speaker":"Unknown","startTime":1130.64,"endTime":1133.61,"body":"to learn from? And that's where"},{"speaker":"Unknown","startTime":1133.61,"endTime":1136.79,"body":"we get to people to that what is"},{"speaker":"Unknown","startTime":1133.61,"endTime":1136.79,"body":"called the product aware stage"},{"speaker":"Unknown","startTime":1136.79,"endTime":1140.3,"body":"if we look at the awareness"},{"speaker":"Unknown","startTime":1136.79,"endTime":1140.3,"body":"journey, so yeah, that is kind"},{"speaker":"Unknown","startTime":1140.3,"endTime":1143.12,"body":"of what we're doing throughout"},{"speaker":"Unknown","startTime":1140.3,"endTime":1143.12,"body":"that time is getting people to"},{"speaker":"Unknown","startTime":1143.12,"endTime":1145.52,"body":"have a buy in to our actual"},{"speaker":"Unknown","startTime":1143.12,"endTime":1145.52,"body":"process."},{"speaker":"Erin Geiger","startTime":1146.72,"endTime":1149.12,"body":"Yeah, no, I love"},{"speaker":"Erin Geiger","startTime":1146.72,"endTime":1149.12,"body":"that approach. Because it's"},{"speaker":"Erin Geiger","startTime":1149.75,"endTime":1153.02,"body":"basically you've been building"},{"speaker":"Erin Geiger","startTime":1149.75,"endTime":1153.02,"body":"this relationship along the way"},{"speaker":"Erin Geiger","startTime":1153.02,"endTime":1157.7,"body":"and kind of educating people so"},{"speaker":"Erin Geiger","startTime":1153.02,"endTime":1157.7,"body":"that by the time they get to the"},{"speaker":"Erin Geiger","startTime":1158.03,"endTime":1163.34,"body":"decision point of purchasing"},{"speaker":"Erin Geiger","startTime":1158.03,"endTime":1163.34,"body":"there's no convincing going on"},{"speaker":"Erin Geiger","startTime":1163.37,"endTime":1166.46,"body":"right it's like you know,"},{"speaker":"Erin Geiger","startTime":1163.37,"endTime":1166.46,"body":"whether it's for you or it's not"},{"speaker":"Erin Geiger","startTime":1167.15,"endTime":1170.51,"body":"and I just think that that's"},{"speaker":"Erin Geiger","startTime":1167.15,"endTime":1170.51,"body":"that's a great approach and love"},{"speaker":"Erin Geiger","startTime":1170.51,"endTime":1172.64,"body":"Linda, she's actually been on"},{"speaker":"Erin Geiger","startTime":1170.51,"endTime":1172.64,"body":"the show as well she's great."},{"speaker":"Erin Geiger","startTime":1172.64,"endTime":1178.61,"body":"Hi, Linda. Shout out so no,"},{"speaker":"Erin Geiger","startTime":1172.64,"endTime":1178.61,"body":"that's that's really that's"},{"speaker":"Erin Geiger","startTime":1178.61,"endTime":1184.73,"body":"really awesome gives me so I do"},{"speaker":"Erin Geiger","startTime":1178.61,"endTime":1184.73,"body":"want to ask you about kind of"},{"speaker":"Erin Geiger","startTime":1184.73,"endTime":1188.27,"body":"like processes that you use and"},{"speaker":"Erin Geiger","startTime":1184.73,"endTime":1188.27,"body":"maybe like a tool that has"},{"speaker":"Erin Geiger","startTime":1188.27,"endTime":1190.82,"body":"helped you as you as you've"},{"speaker":"Erin Geiger","startTime":1188.27,"endTime":1190.82,"body":"grown your your business, but is"},{"speaker":"Erin Geiger","startTime":1190.82,"endTime":1193.73,"body":"there anything else and we're"},{"speaker":"Erin Geiger","startTime":1190.82,"endTime":1193.73,"body":"gonna put a link to where people"},{"speaker":"Erin Geiger","startTime":1193.73,"endTime":1196.07,"body":"can learn more and work with"},{"speaker":"Erin Geiger","startTime":1193.73,"endTime":1196.07,"body":"you? Was there anything else"},{"speaker":"Erin Geiger","startTime":1196.07,"endTime":1199.55,"body":"before we move on, that you"},{"speaker":"Erin Geiger","startTime":1196.07,"endTime":1199.55,"body":"would love to share? About pre"},{"speaker":"Erin Geiger","startTime":1199.55,"endTime":1202.64,"body":"launch and Getting comfortable"},{"speaker":"Erin Geiger","startTime":1199.55,"endTime":1202.64,"body":"with selling and and all of"},{"speaker":"Erin Geiger","startTime":1202.64,"endTime":1202.85,"body":"that?"},{"speaker":"Unknown","startTime":1204.2,"endTime":1207.23,"body":"No, I just think in"},{"speaker":"Unknown","startTime":1204.2,"endTime":1207.23,"body":"general, if you're listening to"},{"speaker":"Unknown","startTime":1207.23,"endTime":1212.24,"body":"this, and you're like, oh my"},{"speaker":"Unknown","startTime":1207.23,"endTime":1212.24,"body":"gosh, you know, how how, how can"},{"speaker":"Unknown","startTime":1212.24,"endTime":1215.33,"body":"I do this like not to be"},{"speaker":"Unknown","startTime":1212.24,"endTime":1215.33,"body":"overwhelmed II Oh, just it"},{"speaker":"Unknown","startTime":1215.33,"endTime":1218.15,"body":"doesn't have to be. You know, of"},{"speaker":"Unknown","startTime":1215.33,"endTime":1218.15,"body":"course, I'm telling you about a"},{"speaker":"Unknown","startTime":1218.15,"endTime":1221.75,"body":"system that I've created that"},{"speaker":"Unknown","startTime":1218.15,"endTime":1221.75,"body":"six weeks, right but but if you"},{"speaker":"Unknown","startTime":1221.75,"endTime":1226.43,"body":"just do a just a tad of what"},{"speaker":"Unknown","startTime":1221.75,"endTime":1226.43,"body":"we're talking about here, you're"},{"speaker":"Unknown","startTime":1226.43,"endTime":1231.5,"body":"going to be doing more than"},{"speaker":"Unknown","startTime":1226.43,"endTime":1231.5,"body":"probably 80% of marketers out"},{"speaker":"Unknown","startTime":1231.5,"endTime":1233.96,"body":"there, right there, that this is"},{"speaker":"Unknown","startTime":1231.5,"endTime":1233.96,"body":"not something that,"},{"speaker":"Unknown","startTime":1234.65,"endTime":1237.83,"body":"unfortunately, that's been"},{"speaker":"Unknown","startTime":1234.65,"endTime":1237.83,"body":"talked a lot about in online"},{"speaker":"Unknown","startTime":1237.83,"endTime":1240.05,"body":"marketing. And that's why I'm"},{"speaker":"Unknown","startTime":1237.83,"endTime":1240.05,"body":"really excited to be able to"},{"speaker":"Unknown","startTime":1240.05,"endTime":1243.11,"body":"bring more awareness to it."},{"speaker":"Unknown","startTime":1240.05,"endTime":1243.11,"body":"Because this is, you know, even"},{"speaker":"Unknown","startTime":1243.11,"endTime":1245.24,"body":"just doing little touches of"},{"speaker":"Unknown","startTime":1243.11,"endTime":1245.24,"body":"this is going to make such a"},{"speaker":"Unknown","startTime":1245.24,"endTime":1248.45,"body":"difference and is going to help"},{"speaker":"Unknown","startTime":1245.24,"endTime":1248.45,"body":"you go into your sales period."},{"speaker":"Unknown","startTime":1248.69,"endTime":1253.34,"body":"Feeling so much more confident,"},{"speaker":"Unknown","startTime":1248.69,"endTime":1253.34,"body":"right, so much more ease I"},{"speaker":"Unknown","startTime":1253.34,"endTime":1256.25,"body":"talked about a lot actually"},{"speaker":"Unknown","startTime":1253.34,"endTime":1256.25,"body":"have. Somebody just sent me a"},{"speaker":"Unknown","startTime":1256.25,"endTime":1259.97,"body":"message like she's already pre"},{"speaker":"Unknown","startTime":1256.25,"endTime":1259.97,"body":"sold five seats inside of her"},{"speaker":"Unknown","startTime":1259.97,"endTime":1262.85,"body":"program, and the doors haven't"},{"speaker":"Unknown","startTime":1259.97,"endTime":1262.85,"body":"even opened yet. So when you're"},{"speaker":"Unknown","startTime":1262.88,"endTime":1267.11,"body":"able to start building up this"},{"speaker":"Unknown","startTime":1262.88,"endTime":1267.11,"body":"momentum, it brings along a ton"},{"speaker":"Unknown","startTime":1267.11,"endTime":1270.17,"body":"of confidence. So instead of"},{"speaker":"Unknown","startTime":1267.11,"endTime":1270.17,"body":"looking at it, like oh my gosh,"},{"speaker":"Unknown","startTime":1270.17,"endTime":1272.96,"body":"just seems like more work."},{"speaker":"Unknown","startTime":1270.17,"endTime":1272.96,"body":"You're put your out there"},{"speaker":"Unknown","startTime":1272.96,"endTime":1275.84,"body":"anyway, it's just a matter of"},{"speaker":"Unknown","startTime":1272.96,"endTime":1275.84,"body":"organizing it in a way where"},{"speaker":"Unknown","startTime":1275.84,"endTime":1279.98,"body":"you're helping your your best"},{"speaker":"Unknown","startTime":1275.84,"endTime":1279.98,"body":"customers find you and select"},{"speaker":"Unknown","startTime":1279.98,"endTime":1280.22,"body":"you."},{"speaker":"Erin Geiger","startTime":1281.45,"endTime":1284.3,"body":"Yeah, so it's I"},{"speaker":"Erin Geiger","startTime":1281.45,"endTime":1284.3,"body":"just love it. It's so organic"},{"speaker":"Erin Geiger","startTime":1284.3,"endTime":1288.77,"body":"and natural, so that no one"},{"speaker":"Erin Geiger","startTime":1284.3,"endTime":1288.77,"body":"really feels as though you know,"},{"speaker":"Erin Geiger","startTime":1288.8,"endTime":1292.76,"body":"they're being sold to I mean,"},{"speaker":"Erin Geiger","startTime":1288.8,"endTime":1292.76,"body":"yes, obviously, that's part of"},{"speaker":"Erin Geiger","startTime":1292.76,"endTime":1296.0,"body":"the process, but I just it's"},{"speaker":"Erin Geiger","startTime":1292.76,"endTime":1296.0,"body":"more of a relation based thing"},{"speaker":"Erin Geiger","startTime":1296.0,"endTime":1298.4,"body":"where you're just like, hey,"},{"speaker":"Erin Geiger","startTime":1296.0,"endTime":1298.4,"body":"this is the solution to a"},{"speaker":"Erin Geiger","startTime":1298.4,"endTime":1302.27,"body":"problem that you know, you've"},{"speaker":"Erin Geiger","startTime":1298.4,"endTime":1302.27,"body":"said you're you're dealing with,"},{"speaker":"Erin Geiger","startTime":1302.27,"endTime":1306.77,"body":"so I do I do agree with that,"},{"speaker":"Erin Geiger","startTime":1302.27,"endTime":1306.77,"body":"that approach. And so is there"},{"speaker":"Erin Geiger","startTime":1306.77,"endTime":1309.92,"body":"anything like I said, there's,"},{"speaker":"Erin Geiger","startTime":1306.77,"endTime":1309.92,"body":"you know, entrepreneurs that"},{"speaker":"Erin Geiger","startTime":1309.92,"endTime":1312.74,"body":"are, you know, large part of"},{"speaker":"Erin Geiger","startTime":1309.92,"endTime":1312.74,"body":"this audience, and we just love"},{"speaker":"Erin Geiger","startTime":1312.74,"endTime":1316.43,"body":"to learn from each other. So is"},{"speaker":"Erin Geiger","startTime":1312.74,"endTime":1316.43,"body":"there like a, a tool or process"},{"speaker":"Erin Geiger","startTime":1316.43,"endTime":1319.55,"body":"that you'd like to share that"},{"speaker":"Erin Geiger","startTime":1316.43,"endTime":1319.55,"body":"kind of has helped you as you've"},{"speaker":"Erin Geiger","startTime":1319.55,"endTime":1320.6,"body":"grown your own business?"},{"speaker":"Unknown","startTime":1321.77,"endTime":1323.93,"body":"Oh, gosh, it's been so"},{"speaker":"Unknown","startTime":1321.77,"endTime":1323.93,"body":"many, but the one that pops into"},{"speaker":"Unknown","startTime":1323.93,"endTime":1326.12,"body":"my head, especially because we"},{"speaker":"Unknown","startTime":1323.93,"endTime":1326.12,"body":"talk so much about market"},{"speaker":"Unknown","startTime":1326.12,"endTime":1330.05,"body":"research, is that if if people"},{"speaker":"Unknown","startTime":1326.12,"endTime":1330.05,"body":"are listening, like oh, how to"},{"speaker":"Unknown","startTime":1330.05,"endTime":1334.58,"body":"talk to people, I teach inside"},{"speaker":"Unknown","startTime":1330.05,"endTime":1334.58,"body":"my program, like yes, getting on"},{"speaker":"Unknown","startTime":1334.58,"endTime":1338.96,"body":"a zoom call and recording it is"},{"speaker":"Unknown","startTime":1334.58,"endTime":1338.96,"body":"always nice, but I love I use"},{"speaker":"Unknown","startTime":1339.17,"endTime":1344.69,"body":"boxer for all kinds of things. I"},{"speaker":"Unknown","startTime":1339.17,"endTime":1344.69,"body":"just did a whole entire summit,"},{"speaker":"Unknown","startTime":1344.87,"endTime":1347.09,"body":"masterclass series where I"},{"speaker":"Unknown","startTime":1344.87,"endTime":1347.09,"body":"recorded all of our"},{"speaker":"Unknown","startTime":1347.09,"endTime":1352.19,"body":"conversations on Voxer. I also"},{"speaker":"Unknown","startTime":1347.09,"endTime":1352.19,"body":"love to use Voxer for market"},{"speaker":"Unknown","startTime":1352.19,"endTime":1356.15,"body":"research. Meaning where you can"},{"speaker":"Unknown","startTime":1352.19,"endTime":1356.15,"body":"just have casual conversations"},{"speaker":"Unknown","startTime":1356.15,"endTime":1359.27,"body":"with people that you know, where"},{"speaker":"Unknown","startTime":1356.15,"endTime":1359.27,"body":"it doesn't feel as formal and"},{"speaker":"Unknown","startTime":1359.27,"endTime":1362.66,"body":"you get if anything, I think you"},{"speaker":"Unknown","startTime":1359.27,"endTime":1362.66,"body":"get might get a get even better"},{"speaker":"Unknown","startTime":1362.66,"endTime":1365.78,"body":"market research because you're"},{"speaker":"Unknown","startTime":1362.66,"endTime":1365.78,"body":"not staring at someone asking"},{"speaker":"Unknown","startTime":1365.78,"endTime":1369.26,"body":"then they have time to actually"},{"speaker":"Unknown","startTime":1365.78,"endTime":1369.26,"body":"stop and think. And so using"},{"speaker":"Unknown","startTime":1369.26,"endTime":1374.36,"body":"boxer for market research,"},{"speaker":"Unknown","startTime":1369.26,"endTime":1374.36,"body":"because you can easily download"},{"speaker":"Unknown","startTime":1374.87,"endTime":1379.94,"body":"boxer files into audio files and"},{"speaker":"Unknown","startTime":1374.87,"endTime":1379.94,"body":"be able to transcribe them into"},{"speaker":"Unknown","startTime":1379.94,"endTime":1384.92,"body":"something I use otter AI. For"},{"speaker":"Unknown","startTime":1379.94,"endTime":1384.92,"body":"most people, it's free, because"},{"speaker":"Unknown","startTime":1384.95,"endTime":1387.44,"body":"unless you're using it a lot"},{"speaker":"Unknown","startTime":1384.95,"endTime":1387.44,"body":"like me, it's a free tool that"},{"speaker":"Unknown","startTime":1387.44,"endTime":1392.06,"body":"you can use. And you can be able"},{"speaker":"Unknown","startTime":1387.44,"endTime":1392.06,"body":"to transcribe these things. So"},{"speaker":"Unknown","startTime":1392.09,"endTime":1395.96,"body":"when you're in, when you're"},{"speaker":"Unknown","startTime":1392.09,"endTime":1395.96,"body":"feeling in your head about your"},{"speaker":"Unknown","startTime":1395.99,"endTime":1399.74,"body":"process your program, whatever"},{"speaker":"Unknown","startTime":1395.99,"endTime":1399.74,"body":"it is, you want to get"},{"speaker":"Unknown","startTime":1399.74,"endTime":1403.04,"body":"additional market research, just"},{"speaker":"Unknown","startTime":1399.74,"endTime":1403.04,"body":"finding friends that are like"},{"speaker":"Unknown","startTime":1403.04,"endTime":1406.79,"body":"your ideal clients where you can"},{"speaker":"Unknown","startTime":1403.04,"endTime":1406.79,"body":"reach out and ask them questions"},{"speaker":"Unknown","startTime":1406.79,"endTime":1409.85,"body":"and then being able to download"},{"speaker":"Unknown","startTime":1406.79,"endTime":1409.85,"body":"those answers super easy,"},{"speaker":"Unknown","startTime":1409.85,"endTime":1412.94,"body":"transcribe them, and organize"},{"speaker":"Unknown","startTime":1409.85,"endTime":1412.94,"body":"them for some of the market"},{"speaker":"Unknown","startTime":1412.94,"endTime":1417.17,"body":"research. I think that's been a"},{"speaker":"Unknown","startTime":1412.94,"endTime":1417.17,"body":"great tool. But yeah, Voxer in"},{"speaker":"Unknown","startTime":1417.17,"endTime":1421.28,"body":"general, I use it for I use it"},{"speaker":"Unknown","startTime":1417.17,"endTime":1421.28,"body":"to send it when people are"},{"speaker":"Unknown","startTime":1421.28,"endTime":1424.67,"body":"asking questions in groups and I"},{"speaker":"Unknown","startTime":1421.28,"endTime":1424.67,"body":"have a longer answer, you can"},{"speaker":"Unknown","startTime":1424.67,"endTime":1430.34,"body":"actually use something called my"},{"speaker":"Unknown","startTime":1424.67,"endTime":1430.34,"body":"notes on there and get a URL and"},{"speaker":"Unknown","startTime":1430.34,"endTime":1435.23,"body":"be able to send that out. I use"},{"speaker":"Unknown","startTime":1430.34,"endTime":1435.23,"body":"boxer for sending audio emails,"},{"speaker":"Unknown","startTime":1435.23,"endTime":1438.17,"body":"because you can link them"},{"speaker":"Unknown","startTime":1435.23,"endTime":1438.17,"body":"quickly. They they have a URL,"},{"speaker":"Unknown","startTime":1438.17,"endTime":1443.24,"body":"you don't have to upload audio"},{"speaker":"Unknown","startTime":1438.17,"endTime":1443.24,"body":"files anywhere. I even have"},{"speaker":"Unknown","startTime":1443.24,"endTime":1446.72,"body":"ideas around it for creating"},{"speaker":"Unknown","startTime":1443.24,"endTime":1446.72,"body":"like private podcast. So that's"},{"speaker":"Unknown","startTime":1446.72,"endTime":1452.06,"body":"really been my tool of choice"},{"speaker":"Unknown","startTime":1446.72,"endTime":1452.06,"body":"lately is using boxer for all of"},{"speaker":"Unknown","startTime":1452.06,"endTime":1452.84,"body":"these things."},{"speaker":"Erin Geiger","startTime":1453.589,"endTime":1455.839,"body":"Yeah, I love Voxer"},{"speaker":"Erin Geiger","startTime":1453.589,"endTime":1455.839,"body":"I haven't used it in a while I"},{"speaker":"Erin Geiger","startTime":1455.839,"endTime":1458.539,"body":"need to get back into Voxer. And"},{"speaker":"Erin Geiger","startTime":1455.839,"endTime":1458.539,"body":"I use otter all the time as"},{"speaker":"Erin Geiger","startTime":1458.539,"endTime":1462.709,"body":"well. And is it easy? Like if"},{"speaker":"Erin Geiger","startTime":1458.539,"endTime":1462.709,"body":"you're you know, like, Hey, if"},{"speaker":"Erin Geiger","startTime":1462.709,"endTime":1465.889,"body":"you're working, you know to do"},{"speaker":"Erin Geiger","startTime":1462.709,"endTime":1465.889,"body":"research or to chat with other"},{"speaker":"Erin Geiger","startTime":1465.889,"endTime":1468.379,"body":"people in the industry if"},{"speaker":"Erin Geiger","startTime":1465.889,"endTime":1468.379,"body":"they're not on Voxer Is it"},{"speaker":"Erin Geiger","startTime":1468.379,"endTime":1471.919,"body":"pretty easy for them to get on"},{"speaker":"Erin Geiger","startTime":1468.379,"endTime":1471.919,"body":"it or or most people that you"},{"speaker":"Erin Geiger","startTime":1471.919,"endTime":1474.409,"body":"talk to you or they just already"},{"speaker":"Erin Geiger","startTime":1471.919,"endTime":1474.409,"body":"on Voxer so it's a non issue."},{"speaker":"Unknown","startTime":1475.159,"endTime":1477.949,"body":"Most people I know are"},{"speaker":"Unknown","startTime":1475.159,"endTime":1477.949,"body":"already on it, but it's a free"},{"speaker":"Unknown","startTime":1477.949,"endTime":1482.719,"body":"app. So it's super easy to"},{"speaker":"Unknown","startTime":1477.949,"endTime":1482.719,"body":"download. You can pay I paid"},{"speaker":"Unknown","startTime":1482.719,"endTime":1486.619,"body":"like $25 a year where I can"},{"speaker":"Unknown","startTime":1482.719,"endTime":1486.619,"body":"recall messages which would just"},{"speaker":"Unknown","startTime":1486.619,"endTime":1491.299,"body":"come in handy once or twice. But"},{"speaker":"Unknown","startTime":1486.619,"endTime":1491.299,"body":"I but it's completely free. It's"},{"speaker":"Unknown","startTime":1491.299,"endTime":1495.259,"body":"easy to use. It's such an"},{"speaker":"Unknown","startTime":1491.299,"endTime":1495.259,"body":"amazing tool to have in your"},{"speaker":"Unknown","startTime":1495.259,"endTime":1499.669,"body":"arsenal. You know a lot of even"},{"speaker":"Unknown","startTime":1495.259,"endTime":1499.669,"body":"you know coaches and stuff have"},{"speaker":"Unknown","startTime":1499.699,"endTime":1503.809,"body":"have switched over to I know"},{"speaker":"Unknown","startTime":1499.699,"endTime":1503.809,"body":"like my business coach, we do a"},{"speaker":"Unknown","startTime":1503.809,"endTime":1506.749,"body":"lot of boxer coaching. So it can"},{"speaker":"Unknown","startTime":1503.809,"endTime":1506.749,"body":"be used in a coaching element."},{"speaker":"Unknown","startTime":1506.869,"endTime":1510.889,"body":"And it's really amazing that we"},{"speaker":"Unknown","startTime":1506.869,"endTime":1510.889,"body":"can use it for free and use it"},{"speaker":"Unknown","startTime":1510.889,"endTime":1513.139,"body":"for all these all these"},{"speaker":"Unknown","startTime":1510.889,"endTime":1513.139,"body":"different types of things that"},{"speaker":"Unknown","startTime":1513.139,"endTime":1513.979,"body":"we just talked about."},{"speaker":"Erin Geiger","startTime":1514.549,"endTime":1517.939,"body":"Yeah, no, that's"},{"speaker":"Erin Geiger","startTime":1514.549,"endTime":1517.939,"body":"incredible. So as you move along"},{"speaker":"Erin Geiger","startTime":1518.269,"endTime":1521.899,"body":"with your business, what skinny"},{"speaker":"Erin Geiger","startTime":1518.269,"endTime":1521.899,"body":"share with us like the goals or"},{"speaker":"Erin Geiger","startTime":1521.899,"endTime":1523.339,"body":"vision that you're thinking of?"},{"speaker":"Unknown","startTime":1524.119,"endTime":1526.459,"body":"Had? No, it's I love"},{"speaker":"Unknown","startTime":1524.119,"endTime":1526.459,"body":"this question. I was literally"},{"speaker":"Unknown","startTime":1526.459,"endTime":1532.219,"body":"having a conversation about this"},{"speaker":"Unknown","startTime":1526.459,"endTime":1532.219,"body":"yesterday. And as of now, it's"},{"speaker":"Unknown","startTime":1532.219,"endTime":1536.779,"body":"really I, I want to bring the"},{"speaker":"Unknown","startTime":1532.219,"endTime":1536.779,"body":"message of pre launch, I just"},{"speaker":"Unknown","startTime":1536.779,"endTime":1541.009,"body":"released a mini product, which"},{"speaker":"Unknown","startTime":1536.779,"endTime":1541.009,"body":"is a calendar, which actually"},{"speaker":"Unknown","startTime":1541.009,"endTime":1545.809,"body":"has a really cool calendaring"},{"speaker":"Unknown","startTime":1541.009,"endTime":1545.809,"body":"tool in there, as well. And"},{"speaker":"Unknown","startTime":1546.019,"endTime":1550.579,"body":"keeping in doing my group"},{"speaker":"Unknown","startTime":1546.019,"endTime":1550.579,"body":"program, and I think eventually,"},{"speaker":"Unknown","startTime":1550.579,"endTime":1555.409,"body":"at some point is my larger goal"},{"speaker":"Unknown","startTime":1550.579,"endTime":1555.409,"body":"is to teach service providers as"},{"speaker":"Unknown","startTime":1555.409,"endTime":1558.949,"body":"well how to do that, you know,"},{"speaker":"Unknown","startTime":1555.409,"endTime":1558.949,"body":"to do this service, because"},{"speaker":"Unknown","startTime":1558.949,"endTime":1562.189,"body":"there's not a lot of people"},{"speaker":"Unknown","startTime":1558.949,"endTime":1562.189,"body":"right now that are, are helping"},{"speaker":"Unknown","startTime":1562.219,"endTime":1566.359,"body":"others. And so I, you know,"},{"speaker":"Unknown","startTime":1562.219,"endTime":1566.359,"body":"would love to spread this"},{"speaker":"Unknown","startTime":1566.389,"endTime":1571.009,"body":"message further and help other"},{"speaker":"Unknown","startTime":1566.389,"endTime":1571.009,"body":"people be able to provide this"},{"speaker":"Unknown","startTime":1571.009,"endTime":1573.559,"body":"service and help their own"},{"speaker":"Unknown","startTime":1571.009,"endTime":1573.559,"body":"clients with it, or whether it's"},{"speaker":"Unknown","startTime":1573.559,"endTime":1576.199,"body":"in their copywriting their"},{"speaker":"Unknown","startTime":1573.559,"endTime":1576.199,"body":"launches, that sort of thing."},{"speaker":"Erin Geiger","startTime":1576.74,"endTime":1578.75,"body":"That's so great."},{"speaker":"Erin Geiger","startTime":1576.74,"endTime":1578.75,"body":"Yes. Because I mean, it's like,"},{"speaker":"Erin Geiger","startTime":1578.75,"endTime":1583.07,"body":"if you don't have this solid"},{"speaker":"Erin Geiger","startTime":1578.75,"endTime":1583.07,"body":"foundation, at first, it's gonna"},{"speaker":"Erin Geiger","startTime":1583.07,"endTime":1585.62,"body":"be super tough along the way. So"},{"speaker":"Erin Geiger","startTime":1583.07,"endTime":1585.62,"body":"I'm so glad that you're tackling"},{"speaker":"Erin Geiger","startTime":1585.83,"endTime":1589.16,"body":"that part of the process. Where"},{"speaker":"Erin Geiger","startTime":1585.83,"endTime":1589.16,"body":"can people find you online, if"},{"speaker":"Erin Geiger","startTime":1589.16,"endTime":1590.66,"body":"they want to connect with you"},{"speaker":"Erin Geiger","startTime":1589.16,"endTime":1590.66,"body":"and find out more?"},{"speaker":"Unknown","startTime":1591.319,"endTime":1595.549,"body":"Yes, so you can find me"},{"speaker":"Unknown","startTime":1591.319,"endTime":1595.549,"body":"at Brendan mcgowan.co online."},{"speaker":"Unknown","startTime":1595.789,"endTime":1599.689,"body":"And I also have a cheat sheet"},{"speaker":"Unknown","startTime":1595.789,"endTime":1599.689,"body":"there, Beretta mcgowan.co"},{"speaker":"Unknown","startTime":1600.259,"endTime":1604.189,"body":"forward slash cheat sheet, which"},{"speaker":"Unknown","startTime":1600.259,"endTime":1604.189,"body":"tells you it gave me the three"},{"speaker":"Unknown","startTime":1604.189,"endTime":1607.429,"body":"buyer beliefs that people need"},{"speaker":"Unknown","startTime":1604.189,"endTime":1607.429,"body":"to believe before they buy from"},{"speaker":"Unknown","startTime":1607.429,"endTime":1610.189,"body":"you. And then I give you an idea"},{"speaker":"Unknown","startTime":1607.429,"endTime":1610.189,"body":"of some of the types of content"},{"speaker":"Unknown","startTime":1610.189,"endTime":1613.759,"body":"that we are talking about, that"},{"speaker":"Unknown","startTime":1610.189,"endTime":1613.759,"body":"you can start creating today for"},{"speaker":"Unknown","startTime":1613.759,"endTime":1614.539,"body":"your free lunch."},{"speaker":"Erin Geiger","startTime":1615.109,"endTime":1618.709,"body":"Awesome. And so we"},{"speaker":"Erin Geiger","startTime":1615.109,"endTime":1618.709,"body":"always ask this question of"},{"speaker":"Erin Geiger","startTime":1618.709,"endTime":1623.569,"body":"everybody. My husband and myself"},{"speaker":"Erin Geiger","startTime":1618.709,"endTime":1623.569,"body":"are super big music people. So"},{"speaker":"Erin Geiger","startTime":1623.569,"endTime":1626.989,"body":"if you could only listen to one"},{"speaker":"Erin Geiger","startTime":1623.569,"endTime":1626.989,"body":"music artists for the rest of"},{"speaker":"Erin Geiger","startTime":1626.989,"endTime":1628.549,"body":"your life, who would it be?"},{"speaker":"Unknown","startTime":1629.329,"endTime":1635.749,"body":"Oh my gosh, this is so"},{"speaker":"Unknown","startTime":1629.329,"endTime":1635.749,"body":"hard. I am a nerd. So I'm going"},{"speaker":"Unknown","startTime":1635.749,"endTime":1640.609,"body":"to say like my favorite. I would"},{"speaker":"Unknown","startTime":1635.749,"endTime":1640.609,"body":"say it would be Billy Joel. His"},{"speaker":"Unknown","startTime":1640.609,"endTime":1645.559,"body":"album The stranger would be"},{"speaker":"Unknown","startTime":1640.609,"endTime":1645.559,"body":"mine. I'm a I'm an 80s kid. So I"},{"speaker":"Unknown","startTime":1645.559,"endTime":1648.799,"body":"think if I if I could only"},{"speaker":"Unknown","startTime":1645.559,"endTime":1648.799,"body":"listen to one album for the rest"},{"speaker":"Unknown","startTime":1648.799,"endTime":1650.959,"body":"of my life, that wouldn't that"},{"speaker":"Unknown","startTime":1648.799,"endTime":1650.959,"body":"one would be it."},{"speaker":"Erin Geiger","startTime":1651.71,"endTime":1653.36,"body":"That's awesome. I"},{"speaker":"Erin Geiger","startTime":1651.71,"endTime":1653.36,"body":"don't think I've had that one"},{"speaker":"Erin Geiger","startTime":1653.36,"endTime":1656.87,"body":"before. So that's great. Yeah,"},{"speaker":"Erin Geiger","startTime":1653.36,"endTime":1656.87,"body":"we I created it as playlist on"},{"speaker":"Erin Geiger","startTime":1656.87,"endTime":1661.04,"body":"Spotify is a small business big"},{"speaker":"Erin Geiger","startTime":1656.87,"endTime":1661.04,"body":"mindset playlist and so we it's"},{"speaker":"Erin Geiger","startTime":1661.04,"endTime":1663.62,"body":"a little I need to impact up now"},{"speaker":"Erin Geiger","startTime":1661.04,"endTime":1663.62,"body":"I need to add all the new"},{"speaker":"Erin Geiger","startTime":1663.62,"endTime":1667.22,"body":"artists that recent guests have"},{"speaker":"Erin Geiger","startTime":1663.62,"endTime":1667.22,"body":"said but basically it's a it's a"},{"speaker":"Erin Geiger","startTime":1667.22,"endTime":1670.7,"body":"playlist of entrepreneurs"},{"speaker":"Erin Geiger","startTime":1667.22,"endTime":1670.7,"body":"favorite music so you gotta have"},{"speaker":"Erin Geiger","startTime":1670.7,"endTime":1674.12,"body":"it on while you're going you"},{"speaker":"Erin Geiger","startTime":1670.7,"endTime":1674.12,"body":"know doing getting stuff done so"},{"speaker":"Erin Geiger","startTime":1674.45,"endTime":1676.67,"body":"but yeah, so while I Billy Joel"},{"speaker":"Erin Geiger","startTime":1674.45,"endTime":1676.67,"body":"on there's I don't think he's on"},{"speaker":"Erin Geiger","startTime":1676.67,"endTime":1685.34,"body":"there yet. Exactly. For you."},{"speaker":"Erin Geiger","startTime":1676.67,"endTime":1685.34,"body":"Thank you so much for taking the"},{"speaker":"Erin Geiger","startTime":1685.34,"endTime":1688.55,"body":"time. I really enjoyed our chat"},{"speaker":"Erin Geiger","startTime":1685.34,"endTime":1688.55,"body":"today that we could finally"},{"speaker":"Erin Geiger","startTime":1688.82,"endTime":1690.98,"body":"connect face to face virtually."},{"speaker":"Unknown","startTime":1691.76,"endTime":1693.44,"body":"Yes, thank you so much"},{"speaker":"Unknown","startTime":1691.76,"endTime":1693.44,"body":"for having me."},{"speaker":"Erin Geiger","startTime":1694.64,"endTime":1696.56,"body":"Thanks for tuning"},{"speaker":"Erin Geiger","startTime":1694.64,"endTime":1696.56,"body":"into the Small Business Big"},{"speaker":"Erin Geiger","startTime":1696.56,"endTime":1699.65,"body":"mindset podcast. To keep the fun"},{"speaker":"Erin Geiger","startTime":1696.56,"endTime":1699.65,"body":"going. Check out our Facebook"},{"speaker":"Erin Geiger","startTime":1699.65,"endTime":1702.8,"body":"group start and scale an online"},{"speaker":"Erin Geiger","startTime":1699.65,"endTime":1702.8,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":1702.8,"endTime":1705.74,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":1702.8,"endTime":1705.74,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":1705.74,"endTime":1708.23,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":1705.74,"endTime":1708.23,"body":"muscle creative.com and click"},{"speaker":"Erin Geiger","startTime":1708.23,"endTime":1711.17,"body":"subscribe. Join our email list"},{"speaker":"Erin Geiger","startTime":1708.23,"endTime":1711.17,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":1711.17,"endTime":1713.42,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":1711.17,"endTime":1713.42,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":1713.42,"endTime":1716.57,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":1713.42,"endTime":1716.57,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":1716.9,"endTime":1720.23,"body":"As always be authentic, bring an"},{"speaker":"Erin Geiger","startTime":1716.9,"endTime":1720.23,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":1720.26,"endTime":1720.86,"body":"crushing it"}]}