{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.61,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.61,"endTime":4.89,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.49,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.49,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.49,"endTime":12.54,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.49,"endTime":12.54,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.54,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.54,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.61,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.61,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":25.23,"endTime":28.56,"body":"Welcome to the Small Business"},{"speaker":"Erin Geiger","startTime":25.23,"endTime":28.56,"body":"Big mindset podcast this week,"},{"speaker":"Erin Geiger","startTime":28.56,"endTime":32.52,"body":"we have Freddie harmes, founder"},{"speaker":"Erin Geiger","startTime":28.56,"endTime":32.52,"body":"of catalyst ventures, Freddie,"},{"speaker":"Erin Geiger","startTime":32.52,"endTime":36.15,"body":"oh, my gosh, thank you so so"},{"speaker":"Erin Geiger","startTime":32.52,"endTime":36.15,"body":"much for taking the time to chat"},{"speaker":"Erin Geiger","startTime":36.15,"endTime":37.26,"body":"with us and be on the show"},{"speaker":"Erin Geiger","startTime":36.15,"endTime":37.26,"body":"today."},{"speaker":"Unknown","startTime":38.25,"endTime":40.77,"body":"Thank you so much for"},{"speaker":"Unknown","startTime":38.25,"endTime":40.77,"body":"having me. I'm so excited to be"},{"speaker":"Unknown","startTime":40.77,"endTime":41.55,"body":"speaking with you."},{"speaker":"Erin Geiger","startTime":41.67,"endTime":45.18,"body":"Very, very cool."},{"speaker":"Erin Geiger","startTime":41.67,"endTime":45.18,"body":"Listeners, before we started, I"},{"speaker":"Erin Geiger","startTime":45.18,"endTime":48.42,"body":"was like making a Friday talk to"},{"speaker":"Erin Geiger","startTime":45.18,"endTime":48.42,"body":"me all about Europe, because I"},{"speaker":"Erin Geiger","startTime":48.42,"endTime":51.39,"body":"want to plan a trip there. You"},{"speaker":"Erin Geiger","startTime":48.42,"endTime":51.39,"body":"know. So as you know, I'm in the"},{"speaker":"Erin Geiger","startTime":51.39,"endTime":54.66,"body":"States. And I'm just like, I"},{"speaker":"Erin Geiger","startTime":51.39,"endTime":54.66,"body":"cannot wait to go just live out"},{"speaker":"Erin Geiger","startTime":54.66,"endTime":57.0,"body":"was one of the things I love"},{"speaker":"Erin Geiger","startTime":54.66,"endTime":57.0,"body":"about doing this podcast is that"},{"speaker":"Erin Geiger","startTime":57.0,"endTime":60.87,"body":"I get to meet people from all"},{"speaker":"Erin Geiger","startTime":57.0,"endTime":60.87,"body":"over the globe. So I'm so"},{"speaker":"Erin Geiger","startTime":60.87,"endTime":64.5,"body":"excited to hear on Friday, what"},{"speaker":"Erin Geiger","startTime":60.87,"endTime":64.5,"body":"you have to say as far as your"},{"speaker":"Erin Geiger","startTime":64.5,"endTime":67.74,"body":"business go. So let's dive in."},{"speaker":"Erin Geiger","startTime":64.5,"endTime":67.74,"body":"Tell us a little bit about"},{"speaker":"Erin Geiger","startTime":67.74,"endTime":71.55,"body":"yourself, your background and"},{"speaker":"Erin Geiger","startTime":67.74,"endTime":71.55,"body":"how you got started and came to"},{"speaker":"Erin Geiger","startTime":71.55,"endTime":72.36,"body":"be where you are today."},{"speaker":"Unknown","startTime":73.83,"endTime":78.84,"body":"Sure. So I started my"},{"speaker":"Unknown","startTime":73.83,"endTime":78.84,"body":"career as a business process"},{"speaker":"Unknown","startTime":78.84,"endTime":84.33,"body":"consultant. Very, very boring."},{"speaker":"Unknown","startTime":78.84,"endTime":84.33,"body":"Very German, we love a process,"},{"speaker":"Unknown","startTime":84.33,"endTime":89.43,"body":"don't we? So So yeah, so I'm"},{"speaker":"Unknown","startTime":84.33,"endTime":89.43,"body":"German. I live in the UK. Now. 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My parents basically have"},{"speaker":"Unknown","startTime":112.08,"endTime":113.94,"body":"their own business, my"},{"speaker":"Unknown","startTime":112.08,"endTime":113.94,"body":"grandparents have their own"},{"speaker":"Unknown","startTime":113.94,"endTime":118.26,"body":"business, we have a family"},{"speaker":"Unknown","startTime":113.94,"endTime":118.26,"body":"business that's been in our"},{"speaker":"Unknown","startTime":118.26,"endTime":124.35,"body":"family since 1898. So that is"},{"speaker":"Unknown","startTime":118.26,"endTime":124.35,"body":"always a big, that's my"},{"speaker":"Unknown","startTime":124.35,"endTime":128.37,"body":"heritage. And that's in the back"},{"speaker":"Unknown","startTime":124.35,"endTime":128.37,"body":"of my mind. 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So that you need that kind"},{"speaker":"Unknown","startTime":480.87,"endTime":484.8,"body":"of that external input and"},{"speaker":"Unknown","startTime":480.87,"endTime":484.8,"body":"sounding voice, etc."},{"speaker":"Erin Geiger","startTime":485.399,"endTime":487.769,"body":"Like, we don't know"},{"speaker":"Erin Geiger","startTime":485.399,"endTime":487.769,"body":"what we don't know, you know,"},{"speaker":"Erin Geiger","startTime":487.769,"endTime":490.829,"body":"and so, like you were saying, if"},{"speaker":"Erin Geiger","startTime":487.769,"endTime":490.829,"body":"you're kind of siloed away, and"},{"speaker":"Erin Geiger","startTime":490.829,"endTime":494.189,"body":"you're just going off of like,"},{"speaker":"Erin Geiger","startTime":490.829,"endTime":494.189,"body":"your personal knowledge and your"},{"speaker":"Erin Geiger","startTime":494.189,"endTime":497.249,"body":"personal experience, I mean,"},{"speaker":"Erin Geiger","startTime":494.189,"endTime":497.249,"body":"sure, that can get you so far."},{"speaker":"Erin Geiger","startTime":497.459,"endTime":500.279,"body":"But you do need to expose"},{"speaker":"Erin Geiger","startTime":497.459,"endTime":500.279,"body":"yourself to other ways of"},{"speaker":"Erin Geiger","startTime":500.279,"endTime":504.629,"body":"thinking and other ways of, of"},{"speaker":"Erin Geiger","startTime":500.279,"endTime":504.629,"body":"doing things for sure. And so,"},{"speaker":"Erin Geiger","startTime":505.169,"endTime":508.919,"body":"once you've kind of like, okay,"},{"speaker":"Erin Geiger","startTime":505.169,"endTime":508.919,"body":"this is what I'm going to focus"},{"speaker":"Erin Geiger","startTime":508.919,"endTime":513.329,"body":"on. How do you counsel people"},{"speaker":"Erin Geiger","startTime":508.919,"endTime":513.329,"body":"after that, once they know this"},{"speaker":"Erin Geiger","startTime":513.329,"endTime":516.569,"body":"is where I'm going, this is the"},{"speaker":"Erin Geiger","startTime":513.329,"endTime":516.569,"body":"direction I'm heading, then"},{"speaker":"Erin Geiger","startTime":516.569,"endTime":516.869,"body":"what?"},{"speaker":"Unknown","startTime":518.549,"endTime":521.609,"body":"I think it's, it's then"},{"speaker":"Unknown","startTime":518.549,"endTime":521.609,"body":"working with them. So one, I"},{"speaker":"Unknown","startTime":521.609,"endTime":524.969,"body":"helped them find what is their"},{"speaker":"Unknown","startTime":521.609,"endTime":524.969,"body":"zone of genius, what is their"},{"speaker":"Unknown","startTime":524.969,"endTime":531.599,"body":"strengths? And so kind of really"},{"speaker":"Unknown","startTime":524.969,"endTime":531.599,"body":"drilling down on looking at the"},{"speaker":"Unknown","startTime":531.599,"endTime":534.479,"body":"transferable skills. And like I"},{"speaker":"Unknown","startTime":531.599,"endTime":534.479,"body":"said, that's the piece that's"},{"speaker":"Unknown","startTime":534.479,"endTime":536.819,"body":"really difficult for people"},{"speaker":"Unknown","startTime":534.479,"endTime":536.819,"body":"because, well, I've always done"},{"speaker":"Unknown","startTime":536.819,"endTime":542.609,"body":"this, and I've all my"},{"speaker":"Unknown","startTime":536.819,"endTime":542.609,"body":"experiences in this place. So it"},{"speaker":"Unknown","startTime":542.609,"endTime":545.459,"body":"takes somewhat and we get the"},{"speaker":"Unknown","startTime":542.609,"endTime":545.459,"body":"imposter syndrome, right? So"},{"speaker":"Unknown","startTime":545.459,"endTime":549.329,"body":"it's sometimes someone else"},{"speaker":"Unknown","startTime":545.459,"endTime":549.329,"body":"needs to talk you into actually"},{"speaker":"Unknown","startTime":549.329,"endTime":552.809,"body":"there is other options and"},{"speaker":"Unknown","startTime":549.329,"endTime":552.809,"body":"opportunities. So for example,"},{"speaker":"Unknown","startTime":552.809,"endTime":557.339,"body":"if you feel if you're very, very"},{"speaker":"Unknown","startTime":552.809,"endTime":557.339,"body":"good at copywriting and you feel"},{"speaker":"Unknown","startTime":557.339,"endTime":562.949,"body":"very passionate about animal"},{"speaker":"Unknown","startTime":557.339,"endTime":562.949,"body":"rights, you know, you can"},{"speaker":"Unknown","startTime":562.949,"endTime":566.429,"body":"combine that you can you don't"},{"speaker":"Unknown","startTime":562.949,"endTime":566.429,"body":"have to choose one or the other,"},{"speaker":"Unknown","startTime":566.849,"endTime":570.749,"body":"for example, but sometimes it"},{"speaker":"Unknown","startTime":566.849,"endTime":570.749,"body":"needs that that push and then"},{"speaker":"Unknown","startTime":570.749,"endTime":574.409,"body":"it's about how am I going to"},{"speaker":"Unknown","startTime":570.749,"endTime":574.409,"body":"deliver this. So how often do I"},{"speaker":"Unknown","startTime":574.409,"endTime":579.899,"body":"talk to people? And that's the,"},{"speaker":"Unknown","startTime":574.409,"endTime":579.899,"body":"I guess the the challenge with"},{"speaker":"Unknown","startTime":579.989,"endTime":584.249,"body":"social media, etc. There's so"},{"speaker":"Unknown","startTime":579.989,"endTime":584.249,"body":"much out there that we see that"},{"speaker":"Unknown","startTime":584.249,"endTime":589.229,"body":"we think we should be doing. And"},{"speaker":"Unknown","startTime":584.249,"endTime":589.229,"body":"so many times I have"},{"speaker":"Unknown","startTime":589.259,"endTime":592.469,"body":"conversations about Well, like I"},{"speaker":"Unknown","startTime":589.259,"endTime":592.469,"body":"should probably do a Facebook"},{"speaker":"Unknown","startTime":592.469,"endTime":598.379,"body":"group with this. And I'm like,"},{"speaker":"Unknown","startTime":592.469,"endTime":598.379,"body":"Okay, how would you use it? I"},{"speaker":"Unknown","startTime":598.379,"endTime":601.019,"body":"don't really like Facebook, but"},{"speaker":"Unknown","startTime":598.379,"endTime":601.019,"body":"I think I could do this and this"},{"speaker":"Unknown","startTime":601.019,"endTime":604.349,"body":"and say, Well, if you don't like"},{"speaker":"Unknown","startTime":601.019,"endTime":604.349,"body":"it, it's that's your biscuit."},{"speaker":"Unknown","startTime":604.349,"endTime":608.579,"body":"Like why do something that you"},{"speaker":"Unknown","startTime":604.349,"endTime":608.579,"body":"don't like buying corporate"},{"speaker":"Unknown","startTime":608.579,"endTime":612.479,"body":"something that you feel"},{"speaker":"Unknown","startTime":608.579,"endTime":612.479,"body":"resistant to? Just because a lot"},{"speaker":"Unknown","startTime":612.479,"endTime":617.069,"body":"of other people do it. And then"},{"speaker":"Unknown","startTime":612.479,"endTime":617.069,"body":"it's you spend the next you"},{"speaker":"Unknown","startTime":617.069,"endTime":622.559,"body":"building a service and an often"},{"speaker":"Unknown","startTime":617.069,"endTime":622.559,"body":"you want to scale including"},{"speaker":"Unknown","startTime":622.559,"endTime":626.459,"body":"something that you makes you"},{"speaker":"Unknown","startTime":622.559,"endTime":626.459,"body":"feel resentful. That doesn't."},{"speaker":"Unknown","startTime":626.699,"endTime":631.499,"body":"That doesn't make sense. So it's"},{"speaker":"Unknown","startTime":626.699,"endTime":631.499,"body":"kind of looking at very"},{"speaker":"Unknown","startTime":631.529,"endTime":635.159,"body":"practical ways of what could"},{"speaker":"Unknown","startTime":631.529,"endTime":635.159,"body":"this look like? How can we make"},{"speaker":"Unknown","startTime":635.159,"endTime":642.359,"body":"it scalable? And how, what, what"},{"speaker":"Unknown","startTime":635.159,"endTime":642.359,"body":"works for you, like what's,"},{"speaker":"Unknown","startTime":643.499,"endTime":647.039,"body":"because just if you hate"},{"speaker":"Unknown","startTime":643.499,"endTime":647.039,"body":"Facebook groups, for example of"},{"speaker":"Unknown","startTime":647.039,"endTime":650.459,"body":"Facebook, there's going to be a"},{"speaker":"Unknown","startTime":647.039,"endTime":650.459,"body":"huge amount of people that feel"},{"speaker":"Unknown","startTime":650.459,"endTime":654.329,"body":"the same. And that don't want"},{"speaker":"Unknown","startTime":650.459,"endTime":654.329,"body":"another Facebook group, but"},{"speaker":"Unknown","startTime":654.359,"endTime":658.469,"body":"don't want the noise of that"},{"speaker":"Unknown","startTime":654.359,"endTime":658.469,"body":"cetera. So don't be afraid to"},{"speaker":"Unknown","startTime":658.499,"endTime":662.939,"body":"own that. Build it your way,"},{"speaker":"Unknown","startTime":658.499,"endTime":662.939,"body":"basically,"},{"speaker":"Erin Geiger","startTime":663.33,"endTime":665.61,"body":"thank you for"},{"speaker":"Erin Geiger","startTime":663.33,"endTime":665.61,"body":"saying that it needs to be said"},{"speaker":"Erin Geiger","startTime":665.61,"endTime":669.51,"body":"it needs to be shouted from the"},{"speaker":"Erin Geiger","startTime":665.61,"endTime":669.51,"body":"rooftops. Because, you know, we"},{"speaker":"Erin Geiger","startTime":669.51,"endTime":674.52,"body":"listen to all of these, I call"},{"speaker":"Erin Geiger","startTime":669.51,"endTime":674.52,"body":"it the billionaire syndrome. And"},{"speaker":"Erin Geiger","startTime":674.55,"endTime":677.34,"body":"you listen to all these so"},{"speaker":"Erin Geiger","startTime":674.55,"endTime":677.34,"body":"called billionaires and how"},{"speaker":"Erin Geiger","startTime":677.34,"endTime":682.26,"body":"they've, you know, crafted their"},{"speaker":"Erin Geiger","startTime":677.34,"endTime":682.26,"body":"successful business. And, of"},{"speaker":"Erin Geiger","startTime":682.26,"endTime":685.17,"body":"course, your stuffs just"},{"speaker":"Erin Geiger","startTime":682.26,"endTime":685.17,"body":"starting out, you're going to be"},{"speaker":"Erin Geiger","startTime":685.17,"endTime":688.02,"body":"like, well, I need to do that."},{"speaker":"Erin Geiger","startTime":685.17,"endTime":688.02,"body":"So, okay, so this one has a"},{"speaker":"Erin Geiger","startTime":688.02,"endTime":690.9,"body":"membership, got to do that this"},{"speaker":"Erin Geiger","startTime":688.02,"endTime":690.9,"body":"one has the digital course,"},{"speaker":"Erin Geiger","startTime":690.9,"endTime":693.66,"body":"gotta do that. This one has this"},{"speaker":"Erin Geiger","startTime":690.9,"endTime":693.66,"body":"Facebook group. This one's big"},{"speaker":"Erin Geiger","startTime":693.66,"endTime":696.24,"body":"on Instagram, this one's being"},{"speaker":"Erin Geiger","startTime":693.66,"endTime":696.24,"body":"big on LinkedIn, this one has a"},{"speaker":"Erin Geiger","startTime":696.24,"endTime":698.55,"body":"huge email list, you know, and"},{"speaker":"Erin Geiger","startTime":696.24,"endTime":698.55,"body":"then you can drive yourself"},{"speaker":"Erin Geiger","startTime":698.55,"endTime":702.18,"body":"nuts. And, and you're right,"},{"speaker":"Erin Geiger","startTime":698.55,"endTime":702.18,"body":"it's like, this is your own"},{"speaker":"Erin Geiger","startTime":702.18,"endTime":706.32,"body":"business. So why wouldn't you"},{"speaker":"Erin Geiger","startTime":702.18,"endTime":706.32,"body":"craft it in a way that serves"},{"speaker":"Erin Geiger","startTime":706.32,"endTime":709.35,"body":"you, instead of just doing these"},{"speaker":"Erin Geiger","startTime":706.32,"endTime":709.35,"body":"things, because you feel like"},{"speaker":"Erin Geiger","startTime":709.35,"endTime":711.63,"body":"you have to, because then it"},{"speaker":"Erin Geiger","startTime":709.35,"endTime":711.63,"body":"becomes an obligation, and then"},{"speaker":"Erin Geiger","startTime":711.63,"endTime":716.1,"body":"you're gonna start resenting"},{"speaker":"Erin Geiger","startTime":711.63,"endTime":716.1,"body":"your own business? So how do you"},{"speaker":"Erin Geiger","startTime":716.1,"endTime":721.11,"body":"kind of help them? Choose one"},{"speaker":"Erin Geiger","startTime":716.1,"endTime":721.11,"body":"delivery method? And then? And"},{"speaker":"Erin Geiger","startTime":721.11,"endTime":724.41,"body":"then what? What do you recommend"},{"speaker":"Erin Geiger","startTime":721.11,"endTime":724.41,"body":"as far as delivery methods to"},{"speaker":"Erin Geiger","startTime":724.41,"endTime":726.87,"body":"because we do want to talk about"},{"speaker":"Erin Geiger","startTime":724.41,"endTime":726.87,"body":"scale, right? And so some of"},{"speaker":"Erin Geiger","startTime":726.87,"endTime":729.27,"body":"these, like the one on ones"},{"speaker":"Erin Geiger","startTime":726.87,"endTime":729.27,"body":"can't really scale? That is only"},{"speaker":"Erin Geiger","startTime":729.27,"endTime":733.47,"body":"one of you. So I guess how do"},{"speaker":"Erin Geiger","startTime":729.27,"endTime":733.47,"body":"you help them focus in and then"},{"speaker":"Erin Geiger","startTime":733.86,"endTime":734.85,"body":"scale it from there?"},{"speaker":"Unknown","startTime":735.84,"endTime":740.25,"body":"Yeah. So let me hook"},{"speaker":"Unknown","startTime":735.84,"endTime":740.25,"body":"into one of the there's two"},{"speaker":"Unknown","startTime":740.25,"endTime":745.86,"body":"questions I probably get one is"},{"speaker":"Unknown","startTime":740.25,"endTime":745.86,"body":"one, two ones. So I'm a huge"},{"speaker":"Unknown","startTime":746.19,"endTime":749.82,"body":"fan. And that's one of the"},{"speaker":"Unknown","startTime":746.19,"endTime":749.82,"body":"things I do niche down on"},{"speaker":"Unknown","startTime":750.84,"endTime":757.98,"body":"scaling one to one services."},{"speaker":"Unknown","startTime":750.84,"endTime":757.98,"body":"And, because, and maybe that's"},{"speaker":"Unknown","startTime":759.03,"endTime":766.35,"body":"because I've had my experience."},{"speaker":"Unknown","startTime":759.03,"endTime":766.35,"body":"I'm not a big fan, of course, I"},{"speaker":"Unknown","startTime":766.35,"endTime":769.47,"body":"do love there's a time and a"},{"speaker":"Unknown","startTime":766.35,"endTime":769.47,"body":"place for a course. And there is"},{"speaker":"Unknown","startTime":769.47,"endTime":773.19,"body":"a time and a place for a"},{"speaker":"Unknown","startTime":769.47,"endTime":773.19,"body":"membership and the I'm part of"},{"speaker":"Unknown","startTime":773.25,"endTime":775.71,"body":"that have been part of"},{"speaker":"Unknown","startTime":773.25,"endTime":775.71,"body":"memberships or have done all the"},{"speaker":"Unknown","startTime":775.71,"endTime":782.01,"body":"courses. I don't think I"},{"speaker":"Unknown","startTime":775.71,"endTime":782.01,"body":"finished one yet. Just because I"},{"speaker":"Unknown","startTime":783.06,"endTime":787.02,"body":"yeah, I don't keep up because"},{"speaker":"Unknown","startTime":783.06,"endTime":787.02,"body":"I'm busy. And then you know that"},{"speaker":"Unknown","startTime":787.05,"endTime":789.81,"body":"the coming back to the Facebook"},{"speaker":"Unknown","startTime":787.05,"endTime":789.81,"body":"group, the accompanying Facebook"},{"speaker":"Unknown","startTime":789.81,"endTime":792.99,"body":"group, they're talking about,"},{"speaker":"Unknown","startTime":789.81,"endTime":792.99,"body":"like module 10, and I'm still on"},{"speaker":"Unknown","startTime":792.99,"endTime":798.99,"body":"to and then I kind of switch"},{"speaker":"Unknown","startTime":792.99,"endTime":798.99,"body":"disengage and but I do believe"},{"speaker":"Unknown","startTime":798.99,"endTime":803.79,"body":"that it's a great way to make"},{"speaker":"Unknown","startTime":798.99,"endTime":803.79,"body":"someone's expertise accessible"},{"speaker":"Unknown","startTime":803.79,"endTime":807.24,"body":"and to share knowledge for sure."},{"speaker":"Unknown","startTime":803.79,"endTime":807.24,"body":"I'm maybe not the right target"},{"speaker":"Unknown","startTime":807.24,"endTime":813.15,"body":"audience. But I also believe,"},{"speaker":"Unknown","startTime":807.24,"endTime":813.15,"body":"and often desperately crave"},{"speaker":"Unknown","startTime":813.18,"endTime":816.81,"body":"someone to just help, they want"},{"speaker":"Unknown","startTime":813.18,"endTime":816.81,"body":"to learn to just do it for me."},{"speaker":"Unknown","startTime":817.14,"endTime":823.26,"body":"And that could be talking to me"},{"speaker":"Unknown","startTime":817.14,"endTime":823.26,"body":"as a coach or as a consultant."},{"speaker":"Unknown","startTime":823.29,"endTime":826.56,"body":"But it could also be someone"},{"speaker":"Unknown","startTime":823.29,"endTime":826.56,"body":"just taking it off my hands."},{"speaker":"Unknown","startTime":827.01,"endTime":834.06,"body":"Like, like having an I had this"},{"speaker":"Unknown","startTime":827.01,"endTime":834.06,"body":"this situation when I had my, my"},{"speaker":"Unknown","startTime":834.06,"endTime":837.15,"body":"daughter two and a half years"},{"speaker":"Unknown","startTime":834.06,"endTime":837.15,"body":"ago, and I was preparing for"},{"speaker":"Unknown","startTime":837.15,"endTime":840.99,"body":"maternity leave. And just to"},{"speaker":"Unknown","startTime":837.15,"endTime":840.99,"body":"take some time off. And I was"},{"speaker":"Unknown","startTime":841.02,"endTime":843.3,"body":"desperately trying to find a"},{"speaker":"Unknown","startTime":841.02,"endTime":843.3,"body":"copywriter. And it was almost"},{"speaker":"Unknown","startTime":843.3,"endTime":848.7,"body":"impossible. Because every"},{"speaker":"Unknown","startTime":843.3,"endTime":848.7,"body":"copywriter I approached. And you"},{"speaker":"Unknown","startTime":848.7,"endTime":850.68,"body":"know, it wasn't big. I just"},{"speaker":"Unknown","startTime":848.7,"endTime":850.68,"body":"wanted someone because I"},{"speaker":"Unknown","startTime":850.68,"endTime":853.95,"body":"actually liked writing copy"},{"speaker":"Unknown","startTime":850.68,"endTime":853.95,"body":"myself, etc. But I just wanted"},{"speaker":"Unknown","startTime":854.1,"endTime":857.49,"body":"some consistency while I was"},{"speaker":"Unknown","startTime":854.1,"endTime":857.49,"body":"offered something to publish."},{"speaker":"Unknown","startTime":857.94,"endTime":862.71,"body":"And almost everyone I"},{"speaker":"Unknown","startTime":857.94,"endTime":862.71,"body":"approached, said, Oh no, I don't"},{"speaker":"Unknown","startTime":862.71,"endTime":866.46,"body":"do that anymore. But I can teach"},{"speaker":"Unknown","startTime":862.71,"endTime":866.46,"body":"you how to do it. And I said, I"},{"speaker":"Unknown","startTime":866.46,"endTime":870.87,"body":"know how to do it. Thank you and"},{"speaker":"Unknown","startTime":866.46,"endTime":870.87,"body":"that I literally need someone to"},{"speaker":"Unknown","startTime":870.87,"endTime":875.64,"body":"do it for me. And so I think I'm"},{"speaker":"Unknown","startTime":870.87,"endTime":875.64,"body":"very passionate about helping"},{"speaker":"Unknown","startTime":876.09,"endTime":880.44,"body":"business owners scale their"},{"speaker":"Unknown","startTime":876.09,"endTime":880.44,"body":"expertise in that space and"},{"speaker":"Unknown","startTime":880.44,"endTime":885.0,"body":"helping them scale their one to"},{"speaker":"Unknown","startTime":880.44,"endTime":885.0,"body":"one the done for you service"},{"speaker":"Unknown","startTime":885.0,"endTime":889.56,"body":"model. And there's different"},{"speaker":"Unknown","startTime":885.0,"endTime":889.56,"body":"ways to do that. Obviously, so"},{"speaker":"Unknown","startTime":890.1,"endTime":892.77,"body":"just wanted to say that and so I"},{"speaker":"Unknown","startTime":890.1,"endTime":892.77,"body":"think there is a market for that"},{"speaker":"Unknown","startTime":892.89,"endTime":897.87,"body":"a desperate need for it"},{"speaker":"Unknown","startTime":892.89,"endTime":897.87,"body":"actually. And I forgot your"},{"speaker":"Unknown","startTime":897.87,"endTime":900.66,"body":"second question. I Do we?"},{"speaker":"Erin Geiger","startTime":901.35,"endTime":903.45,"body":"Yeah. How do you?"},{"speaker":"Erin Geiger","startTime":901.35,"endTime":903.45,"body":"How do you first of all, let me"},{"speaker":"Erin Geiger","startTime":903.45,"endTime":905.4,"body":"speak to what you just said, I"},{"speaker":"Erin Geiger","startTime":903.45,"endTime":905.4,"body":"agree with you. And I think"},{"speaker":"Erin Geiger","startTime":905.4,"endTime":910.8,"body":"there was a trend, a very heavy"},{"speaker":"Erin Geiger","startTime":905.4,"endTime":910.8,"body":"trend of that where it was like,"},{"speaker":"Erin Geiger","startTime":911.16,"endTime":915.18,"body":"digital courses came on the"},{"speaker":"Erin Geiger","startTime":911.16,"endTime":915.18,"body":"scene. And it was like, start"},{"speaker":"Erin Geiger","startTime":915.18,"endTime":919.17,"body":"teaching your expertise to other"},{"speaker":"Erin Geiger","startTime":915.18,"endTime":919.17,"body":"people instead of doing it for"},{"speaker":"Erin Geiger","startTime":919.17,"endTime":923.88,"body":"them. And I was like, this huge"},{"speaker":"Erin Geiger","startTime":919.17,"endTime":923.88,"body":"wave of people doing that. And"},{"speaker":"Erin Geiger","startTime":924.15,"endTime":929.01,"body":"it was like, Well wait, because"},{"speaker":"Erin Geiger","startTime":924.15,"endTime":929.01,"body":"some people, like you said, want"},{"speaker":"Erin Geiger","startTime":929.01,"endTime":931.92,"body":"it to be done for them. They're,"},{"speaker":"Erin Geiger","startTime":929.01,"endTime":931.92,"body":"they're doing something else."},{"speaker":"Erin Geiger","startTime":932.16,"endTime":934.71,"body":"And their business that they"},{"speaker":"Erin Geiger","startTime":932.16,"endTime":934.71,"body":"want me to focus on, and they"},{"speaker":"Erin Geiger","startTime":934.71,"endTime":939.03,"body":"need somebody else to do that."},{"speaker":"Erin Geiger","startTime":934.71,"endTime":939.03,"body":"My only question with that is,"},{"speaker":"Erin Geiger","startTime":939.03,"endTime":942.99,"body":"since there is only one of you,"},{"speaker":"Erin Geiger","startTime":939.03,"endTime":942.99,"body":"how do you scale it? You know,"},{"speaker":"Erin Geiger","startTime":942.99,"endTime":948.51,"body":"and so? And, you know, do you"},{"speaker":"Erin Geiger","startTime":942.99,"endTime":948.51,"body":"combo it with something else"},{"speaker":"Erin Geiger","startTime":948.51,"endTime":953.94,"body":"that doesn't require your time?"},{"speaker":"Erin Geiger","startTime":948.51,"endTime":953.94,"body":"I guess, how do you think about"},{"speaker":"Erin Geiger","startTime":953.94,"endTime":954.36,"body":"it that way?"},{"speaker":"Unknown","startTime":955.32,"endTime":957.69,"body":"Yeah. So for me,"},{"speaker":"Unknown","startTime":955.32,"endTime":957.69,"body":"there's different different"},{"speaker":"Unknown","startTime":957.84,"endTime":963.54,"body":"options? Of course you can you"},{"speaker":"Unknown","startTime":957.84,"endTime":963.54,"body":"can you need to translate,"},{"speaker":"Unknown","startTime":963.54,"endTime":966.63,"body":"that's always the first step."},{"speaker":"Unknown","startTime":963.54,"endTime":966.63,"body":"And that's the first step of any"},{"speaker":"Unknown","startTime":966.69,"endTime":973.08,"body":"scalable model is to create your"},{"speaker":"Unknown","startTime":966.69,"endTime":973.08,"body":"blueprint, your copy of like,"},{"speaker":"Unknown","startTime":973.08,"endTime":977.25,"body":"what do you do differently? Why"},{"speaker":"Unknown","startTime":973.08,"endTime":977.25,"body":"is it more effective? Why does"},{"speaker":"Unknown","startTime":977.25,"endTime":980.67,"body":"it you know, what is it that you"},{"speaker":"Unknown","startTime":977.25,"endTime":980.67,"body":"do that gets better results for"},{"speaker":"Unknown","startTime":980.67,"endTime":986.97,"body":"clients? Or is it a certain"},{"speaker":"Unknown","startTime":980.67,"endTime":986.97,"body":"niche, etc. So in getting that"},{"speaker":"Unknown","startTime":987.0,"endTime":991.26,"body":"out of, I just do it"},{"speaker":"Unknown","startTime":987.0,"endTime":991.26,"body":"instinctively, or, you know,"},{"speaker":"Unknown","startTime":991.68,"endTime":998.76,"body":"tuition, onto paper, and a"},{"speaker":"Unknown","startTime":991.68,"endTime":998.76,"body":"process that's necessary in any"},{"speaker":"Unknown","startTime":998.76,"endTime":1003.83,"body":"case. And then once you have"},{"speaker":"Unknown","startTime":998.76,"endTime":1003.83,"body":"that, and that's the bit where I"},{"speaker":"Unknown","startTime":1003.83,"endTime":1007.16,"body":"help my clients a lot, because"},{"speaker":"Unknown","startTime":1003.83,"endTime":1007.16,"body":"it's almost impossible, because"},{"speaker":"Unknown","startTime":1007.16,"endTime":1010.43,"body":"we do things instinctively. 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So that"},{"speaker":"Unknown","startTime":1014.36,"endTime":1020.06,"body":"tacit knowledge to translate"},{"speaker":"Unknown","startTime":1020.06,"endTime":1023.81,"body":"that into a process is almost"},{"speaker":"Unknown","startTime":1020.06,"endTime":1023.81,"body":"impossible to do on your own."},{"speaker":"Unknown","startTime":1025.55,"endTime":1031.73,"body":"But once you have that, you"},{"speaker":"Unknown","startTime":1025.55,"endTime":1031.73,"body":"could, you could grow a team, if"},{"speaker":"Unknown","startTime":1031.73,"endTime":1035.75,"body":"you say, Okay, actually, I want"},{"speaker":"Unknown","startTime":1031.73,"endTime":1035.75,"body":"to grow, and I want to grow my"},{"speaker":"Unknown","startTime":1035.75,"endTime":1040.04,"body":"income, and I want to grow my"},{"speaker":"Unknown","startTime":1035.75,"endTime":1040.04,"body":"company. That's one option. But"},{"speaker":"Unknown","startTime":1040.04,"endTime":1042.62,"body":"if you say, Ah, I don't want to"},{"speaker":"Unknown","startTime":1040.04,"endTime":1042.62,"body":"manage a team, that's not of"},{"speaker":"Unknown","startTime":1042.62,"endTime":1046.43,"body":"interest to me, you could"},{"speaker":"Unknown","startTime":1042.62,"endTime":1046.43,"body":"license it. So you could teach"},{"speaker":"Unknown","startTime":1046.46,"endTime":1049.94,"body":"others what you do. You can take"},{"speaker":"Unknown","startTime":1046.46,"endTime":1049.94,"body":"revenue from that. So you can"},{"speaker":"Unknown","startTime":1049.94,"endTime":1054.89,"body":"pick take a fee for the teaching"},{"speaker":"Unknown","startTime":1049.94,"endTime":1054.89,"body":"and the setting up. And then you"},{"speaker":"Unknown","startTime":1054.89,"endTime":1059.72,"body":"could take revenue from their"},{"speaker":"Unknown","startTime":1054.89,"endTime":1059.72,"body":"income. And all of a sudden, if"},{"speaker":"Unknown","startTime":1059.72,"endTime":1065.45,"body":"you're, let's say, your niche,"},{"speaker":"Unknown","startTime":1059.72,"endTime":1065.45,"body":"whatever you offer, you only"},{"speaker":"Unknown","startTime":1065.45,"endTime":1071.78,"body":"work with nutritionists. You can"},{"speaker":"Unknown","startTime":1065.45,"endTime":1071.78,"body":"without having to do more or"},{"speaker":"Unknown","startTime":1071.78,"endTime":1076.67,"body":"less building more marketing,"},{"speaker":"Unknown","startTime":1071.78,"endTime":1076.67,"body":"etc. You could tap into a"},{"speaker":"Unknown","startTime":1076.67,"endTime":1081.65,"body":"completely different audience of"},{"speaker":"Unknown","startTime":1076.67,"endTime":1081.65,"body":"tree surgeons, and now do"},{"speaker":"Unknown","startTime":1081.65,"endTime":1084.77,"body":"marketing, tree searching using"},{"speaker":"Unknown","startTime":1081.65,"endTime":1084.77,"body":"your blueprint, your methods,"},{"speaker":"Unknown","startTime":1085.46,"endTime":1088.22,"body":"and applying it for a different"},{"speaker":"Unknown","startTime":1085.46,"endTime":1088.22,"body":"industry through someone else."},{"speaker":"Unknown","startTime":1088.91,"endTime":1094.04,"body":"Can you take a recurring revenue"},{"speaker":"Unknown","startTime":1088.91,"endTime":1094.04,"body":"from that, for example, but you"},{"speaker":"Unknown","startTime":1094.04,"endTime":1098.33,"body":"do their social media marketing,"},{"speaker":"Unknown","startTime":1094.04,"endTime":1098.33,"body":"etc. So it still follows your"},{"speaker":"Unknown","startTime":1098.36,"endTime":1102.11,"body":"blueprint. It's your IP, it's"},{"speaker":"Unknown","startTime":1098.36,"endTime":1102.11,"body":"your methods, and methodology."},{"speaker":"Unknown","startTime":1102.59,"endTime":1106.94,"body":"So that was is two ways, for"},{"speaker":"Unknown","startTime":1102.59,"endTime":1106.94,"body":"example, to scale. Build your"},{"speaker":"Unknown","startTime":1106.94,"endTime":1110.06,"body":"own team or tap into a network."},{"speaker":"Erin Geiger","startTime":1110.96,"endTime":1113.69,"body":"Gotcha. Okay. No,"},{"speaker":"Erin Geiger","startTime":1110.96,"endTime":1113.69,"body":"that's great. Thanks for"},{"speaker":"Erin Geiger","startTime":1113.69,"endTime":1117.23,"body":"explaining it that way. And yes,"},{"speaker":"Erin Geiger","startTime":1113.69,"endTime":1117.23,"body":"then my My other question was"},{"speaker":"Erin Geiger","startTime":1119.0,"endTime":1122.87,"body":"figuring out which way they"},{"speaker":"Erin Geiger","startTime":1119.0,"endTime":1122.87,"body":"should go as far as the delivery"},{"speaker":"Erin Geiger","startTime":1122.87,"endTime":1128.78,"body":"method and helping them to"},{"speaker":"Erin Geiger","startTime":1122.87,"endTime":1128.78,"body":"execute on it, and the most"},{"speaker":"Erin Geiger","startTime":1128.78,"endTime":1129.95,"body":"productive way possible."},{"speaker":"Unknown","startTime":1131.36,"endTime":1135.02,"body":"Yeah, so I think it's,"},{"speaker":"Unknown","startTime":1131.36,"endTime":1135.02,"body":"it's about delivery, it's very"},{"speaker":"Unknown","startTime":1135.02,"endTime":1140.6,"body":"much depending on our zone of"},{"speaker":"Unknown","startTime":1135.02,"endTime":1140.6,"body":"genius of what we feel"},{"speaker":"Unknown","startTime":1140.6,"endTime":1145.82,"body":"comfortable with. And whether"},{"speaker":"Unknown","startTime":1140.6,"endTime":1145.82,"body":"we're more of a teacher. And we"},{"speaker":"Unknown","startTime":1145.82,"endTime":1148.64,"body":"can, you know, there is you can"},{"speaker":"Unknown","startTime":1145.82,"endTime":1148.64,"body":"work with someone one to one,"},{"speaker":"Unknown","startTime":1148.64,"endTime":1151.13,"body":"but you can still give them you"},{"speaker":"Unknown","startTime":1148.64,"endTime":1151.13,"body":"know, you can take them through"},{"speaker":"Unknown","startTime":1151.13,"endTime":1156.95,"body":"the process still. Give them pre"},{"speaker":"Unknown","startTime":1151.13,"endTime":1156.95,"body":"recorded videos without being a"},{"speaker":"Unknown","startTime":1156.95,"endTime":1161.6,"body":"good programmer. So it could be"},{"speaker":"Unknown","startTime":1156.95,"endTime":1161.6,"body":"certain checklists, it could be"},{"speaker":"Unknown","startTime":1161.6,"endTime":1165.26,"body":"one to one calls, it could be in"},{"speaker":"Unknown","startTime":1161.6,"endTime":1165.26,"body":"person meetings, the delivery, I"},{"speaker":"Unknown","startTime":1165.26,"endTime":1168.32,"body":"think, and the support. And"},{"speaker":"Unknown","startTime":1165.26,"endTime":1168.32,"body":"sometimes it's that hybrid"},{"speaker":"Unknown","startTime":1168.32,"endTime":1173.84,"body":"model. So I was part of a"},{"speaker":"Unknown","startTime":1168.32,"endTime":1173.84,"body":"mastermind, for example, or a"},{"speaker":"Unknown","startTime":1173.84,"endTime":1180.11,"body":"group program. And for me, what"},{"speaker":"Unknown","startTime":1173.84,"endTime":1180.11,"body":"made all the difference and"},{"speaker":"Unknown","startTime":1180.11,"endTime":1183.98,"body":"actually completed that program"},{"speaker":"Unknown","startTime":1180.11,"endTime":1183.98,"body":"was because I could submit a"},{"speaker":"Unknown","startTime":1183.98,"endTime":1188.78,"body":"work every week for them to look"},{"speaker":"Unknown","startTime":1183.98,"endTime":1188.78,"body":"at and give me feedback on"},{"speaker":"Unknown","startTime":1189.29,"endTime":1195.74,"body":"specifically. So it was a group"},{"speaker":"Unknown","startTime":1189.29,"endTime":1195.74,"body":"setting, but I got something out"},{"speaker":"Unknown","startTime":1195.74,"endTime":1198.41,"body":"of it. I literally tick things"},{"speaker":"Unknown","startTime":1195.74,"endTime":1198.41,"body":"off the list. As part of that"},{"speaker":"Unknown","startTime":1198.41,"endTime":1201.98,"body":"program. I got feedback And I"},{"speaker":"Unknown","startTime":1198.41,"endTime":1201.98,"body":"felt like I really learned"},{"speaker":"Unknown","startTime":1201.98,"endTime":1204.95,"body":"something. But it also meant"},{"speaker":"Unknown","startTime":1201.98,"endTime":1204.95,"body":"because I had to submit it every"},{"speaker":"Unknown","startTime":1204.95,"endTime":1210.2,"body":"Thursday, that Wednesday night,"},{"speaker":"Unknown","startTime":1204.95,"endTime":1210.2,"body":"I was like, focused, and I would"},{"speaker":"Unknown","startTime":1210.2,"endTime":1212.78,"body":"get things done, because I"},{"speaker":"Unknown","startTime":1210.2,"endTime":1212.78,"body":"didn't want to miss the"},{"speaker":"Unknown","startTime":1212.78,"endTime":1217.28,"body":"opportunity to get feedback this"},{"speaker":"Unknown","startTime":1212.78,"endTime":1217.28,"body":"week and make the most of that"},{"speaker":"Unknown","startTime":1217.28,"endTime":1223.37,"body":"support available. So. So yeah,"},{"speaker":"Unknown","startTime":1217.28,"endTime":1223.37,"body":"I think there's different ways"},{"speaker":"Unknown","startTime":1223.37,"endTime":1228.47,"body":"you can obviously offer, that"},{"speaker":"Unknown","startTime":1223.37,"endTime":1228.47,"body":"more high touch, you can offer"},{"speaker":"Unknown","startTime":1228.5,"endTime":1234.56,"body":"Voxer access, or messaging or"},{"speaker":"Unknown","startTime":1228.5,"endTime":1234.56,"body":"email or office hours. So it's,"},{"speaker":"Unknown","startTime":1235.43,"endTime":1239.0,"body":"it's adding that I think that"},{"speaker":"Unknown","startTime":1235.43,"endTime":1239.0,"body":"personal even in a group"},{"speaker":"Unknown","startTime":1239.0,"endTime":1244.91,"body":"setting, if you do want to scale"},{"speaker":"Unknown","startTime":1239.0,"endTime":1244.91,"body":"that way, to offer that one to"},{"speaker":"Unknown","startTime":1244.91,"endTime":1249.83,"body":"one in one shape or form means"},{"speaker":"Unknown","startTime":1244.91,"endTime":1249.83,"body":"you can immediately charge more,"},{"speaker":"Unknown","startTime":1250.34,"endTime":1254.87,"body":"and people will get better"},{"speaker":"Unknown","startTime":1250.34,"endTime":1254.87,"body":"results because they get"},{"speaker":"Unknown","startTime":1254.93,"endTime":1259.04,"body":"feedback specific to their"},{"speaker":"Unknown","startTime":1254.93,"endTime":1259.04,"body":"business and their setup and"},{"speaker":"Unknown","startTime":1259.04,"endTime":1264.44,"body":"their the work that they're"},{"speaker":"Unknown","startTime":1259.04,"endTime":1264.44,"body":"doing. Yeah. But as I said, I'm"},{"speaker":"Unknown","startTime":1264.74,"endTime":1268.28,"body":"not never do something just"},{"speaker":"Unknown","startTime":1264.74,"endTime":1268.28,"body":"because everyone else does it."},{"speaker":"Unknown","startTime":1268.88,"endTime":1270.8,"body":"Because it's not. No, I"},{"speaker":"Erin Geiger","startTime":1270.8,"endTime":1274.13,"body":"agree with that."},{"speaker":"Erin Geiger","startTime":1270.8,"endTime":1274.13,"body":"And so, to connect the dots a"},{"speaker":"Erin Geiger","startTime":1274.13,"endTime":1277.64,"body":"little bit over, on all this"},{"speaker":"Erin Geiger","startTime":1274.13,"endTime":1277.64,"body":"great info that you've shared,"},{"speaker":"Erin Geiger","startTime":1278.03,"endTime":1281.0,"body":"can you give us like an example"},{"speaker":"Erin Geiger","startTime":1278.03,"endTime":1281.0,"body":"or kind of, like, tell a story"},{"speaker":"Erin Geiger","startTime":1281.0,"endTime":1285.56,"body":"about a client that you helped,"},{"speaker":"Erin Geiger","startTime":1281.0,"endTime":1285.56,"body":"you know, like, you know, so we"},{"speaker":"Erin Geiger","startTime":1285.56,"endTime":1288.89,"body":"can kind of just apply it in our"},{"speaker":"Erin Geiger","startTime":1285.56,"endTime":1288.89,"body":"heads of like, you know, how"},{"speaker":"Erin Geiger","startTime":1289.25,"endTime":1294.05,"body":"this has been executed, like I"},{"speaker":"Erin Geiger","startTime":1289.25,"endTime":1294.05,"body":"had this client and they had"},{"speaker":"Erin Geiger","startTime":1294.05,"endTime":1296.36,"body":"this offer, and I this is what"},{"speaker":"Erin Geiger","startTime":1294.05,"endTime":1296.36,"body":"they did. And you know, this,"},{"speaker":"Erin Geiger","startTime":1296.36,"endTime":1297.38,"body":"these are their results."},{"speaker":"Unknown","startTime":1298.52,"endTime":1301.4,"body":"Yeah, so I had recently"},{"speaker":"Unknown","startTime":1298.52,"endTime":1301.4,"body":"worked with a client in the"},{"speaker":"Unknown","startTime":1301.4,"endTime":1305.9,"body":"brand space. So the brand"},{"speaker":"Unknown","startTime":1301.4,"endTime":1305.9,"body":"designer, and they wanted to"},{"speaker":"Unknown","startTime":1305.9,"endTime":1315.68,"body":"create a scalable program. And"},{"speaker":"Unknown","startTime":1305.9,"endTime":1315.68,"body":"their service is huge. I mean,"},{"speaker":"Unknown","startTime":1315.68,"endTime":1319.76,"body":"she takes care of everything"},{"speaker":"Unknown","startTime":1315.68,"endTime":1319.76,"body":"from messaging, from literally"},{"speaker":"Unknown","startTime":1319.79,"endTime":1324.35,"body":"your logo, to setting up your"},{"speaker":"Unknown","startTime":1319.79,"endTime":1324.35,"body":"social media profiles, your"},{"speaker":"Unknown","startTime":1324.35,"endTime":1330.41,"body":"messaging, and so on. And that"},{"speaker":"Unknown","startTime":1324.35,"endTime":1330.41,"body":"is great when you can afford to"},{"speaker":"Unknown","startTime":1330.41,"endTime":1333.35,"body":"pay for a one to one service."},{"speaker":"Unknown","startTime":1330.41,"endTime":1333.35,"body":"And she does it for you, and you"},{"speaker":"Unknown","startTime":1333.35,"endTime":1336.77,"body":"take them through. But she"},{"speaker":"Unknown","startTime":1333.35,"endTime":1336.77,"body":"wanted to translate that into a"},{"speaker":"Unknown","startTime":1339.38,"endTime":1344.96,"body":"scalable, more scalable model."},{"speaker":"Unknown","startTime":1339.38,"endTime":1344.96,"body":"And the first thing we did we"},{"speaker":"Unknown","startTime":1345.2,"endTime":1350.09,"body":"cut the content by two thirds,"},{"speaker":"Unknown","startTime":1345.2,"endTime":1350.09,"body":"like I said, Okay, it's too"},{"speaker":"Unknown","startTime":1350.09,"endTime":1354.77,"body":"much. And based on my, my own"},{"speaker":"Unknown","startTime":1350.09,"endTime":1354.77,"body":"experience, and actually, the"},{"speaker":"Unknown","startTime":1354.86,"endTime":1360.14,"body":"experience from a lot of my"},{"speaker":"Unknown","startTime":1354.86,"endTime":1360.14,"body":"clients and peers was, you know,"},{"speaker":"Unknown","startTime":1361.82,"endTime":1366.05,"body":"do I want a 12 month program?"},{"speaker":"Unknown","startTime":1361.82,"endTime":1366.05,"body":"Probably not. Because, you know,"},{"speaker":"Unknown","startTime":1366.11,"endTime":1368.24,"body":"we've learned that in the last"},{"speaker":"Unknown","startTime":1366.11,"endTime":1368.24,"body":"couple of years, especially that"},{"speaker":"Unknown","startTime":1368.24,"endTime":1370.73,"body":"we we don't know what's around"},{"speaker":"Unknown","startTime":1368.24,"endTime":1370.73,"body":"the corner in the next two to"},{"speaker":"Unknown","startTime":1370.73,"endTime":1375.41,"body":"three months. So do I want to"},{"speaker":"Unknown","startTime":1370.73,"endTime":1375.41,"body":"commit? Hopefully, my business"},{"speaker":"Unknown","startTime":1375.41,"endTime":1380.06,"body":"is doing well, will I have the"},{"speaker":"Unknown","startTime":1375.41,"endTime":1380.06,"body":"time to invest in this. So we"},{"speaker":"Unknown","startTime":1380.06,"endTime":1384.59,"body":"cut it literally, one, we took"},{"speaker":"Unknown","startTime":1380.06,"endTime":1384.59,"body":"1/3 At the beginning of the"},{"speaker":"Unknown","startTime":1384.59,"endTime":1387.71,"body":"journey, and then we could so"},{"speaker":"Unknown","startTime":1384.59,"endTime":1387.71,"body":"that we could then actually take"},{"speaker":"Unknown","startTime":1387.71,"endTime":1391.43,"body":"them on a journey and upsell, we"},{"speaker":"Unknown","startTime":1387.71,"endTime":1391.43,"body":"could sell them the next stage"},{"speaker":"Unknown","startTime":1391.43,"endTime":1395.39,"body":"of the process, once they've"},{"speaker":"Unknown","startTime":1391.43,"endTime":1395.39,"body":"completed the first. And so out"},{"speaker":"Unknown","startTime":1395.39,"endTime":1401.39,"body":"of her one, huge holistic"},{"speaker":"Unknown","startTime":1395.39,"endTime":1401.39,"body":"service package, we created"},{"speaker":"Unknown","startTime":1401.39,"endTime":1405.98,"body":"three offers that follow one"},{"speaker":"Unknown","startTime":1401.39,"endTime":1405.98,"body":"from one another. But we focus"},{"speaker":"Unknown","startTime":1405.98,"endTime":1410.15,"body":"in on the first one, we created"},{"speaker":"Unknown","startTime":1405.98,"endTime":1410.15,"body":"it in a setting where it was"},{"speaker":"Unknown","startTime":1410.3,"endTime":1414.47,"body":"person, that personal feedback"},{"speaker":"Unknown","startTime":1410.3,"endTime":1414.47,"body":"loop, automated as much as"},{"speaker":"Unknown","startTime":1414.47,"endTime":1418.7,"body":"possible. So there was an intake"},{"speaker":"Unknown","startTime":1414.47,"endTime":1418.7,"body":"form every week. So she when she"},{"speaker":"Unknown","startTime":1418.7,"endTime":1421.97,"body":"did, she had to look at it. She"},{"speaker":"Unknown","startTime":1418.7,"endTime":1421.97,"body":"was scheduled at the time I"},{"speaker":"Unknown","startTime":1422.0,"endTime":1426.32,"body":"looked at it recorded loom"},{"speaker":"Unknown","startTime":1422.0,"endTime":1426.32,"body":"videos, so there was not even a"},{"speaker":"Unknown","startTime":1426.32,"endTime":1431.48,"body":"call, she had to jump on, she"},{"speaker":"Unknown","startTime":1426.32,"endTime":1431.48,"body":"could do it in her own time. And"},{"speaker":"Unknown","startTime":1433.13,"endTime":1436.34,"body":"yeah, and then wrapped around"},{"speaker":"Unknown","startTime":1433.13,"endTime":1436.34,"body":"with teaching, so weekly"},{"speaker":"Unknown","startTime":1436.34,"endTime":1440.6,"body":"teachings, but for eight weeks,"},{"speaker":"Unknown","startTime":1436.34,"endTime":1440.6,"body":"not like months and months and"},{"speaker":"Unknown","startTime":1440.6,"endTime":1447.68,"body":"months. And we the second thing"},{"speaker":"Unknown","startTime":1440.6,"endTime":1447.68,"body":"we did second or third, that was"},{"speaker":"Unknown","startTime":1447.98,"endTime":1452.87,"body":"to make sure that the client"},{"speaker":"Unknown","startTime":1447.98,"endTime":1452.87,"body":"gets a result quickly. That's"},{"speaker":"Unknown","startTime":1452.87,"endTime":1458.75,"body":"the other thing that we don't do"},{"speaker":"Unknown","startTime":1452.87,"endTime":1458.75,"body":"well enough is to make sure"},{"speaker":"Unknown","startTime":1459.17,"endTime":1462.74,"body":"because we want to give so much"},{"speaker":"Unknown","startTime":1459.17,"endTime":1462.74,"body":"we feel so passionate about what"},{"speaker":"Unknown","startTime":1462.74,"endTime":1466.19,"body":"we do. And we have so much to"},{"speaker":"Unknown","startTime":1462.74,"endTime":1466.19,"body":"share. And that we sometimes"},{"speaker":"Unknown","startTime":1466.19,"endTime":1469.28,"body":"overwhelmed and it's just"},{"speaker":"Unknown","startTime":1466.19,"endTime":1469.28,"body":"actually give them a result"},{"speaker":"Unknown","startTime":1469.28,"endTime":1472.4,"body":"quickly focus them in on"},{"speaker":"Unknown","startTime":1469.28,"endTime":1472.4,"body":"something that they can then use"},{"speaker":"Unknown","startTime":1472.43,"endTime":1475.76,"body":"the leverage because that keeps"},{"speaker":"Unknown","startTime":1472.43,"endTime":1475.76,"body":"them engaged and actually lets"},{"speaker":"Unknown","startTime":1475.76,"endTime":1481.67,"body":"them finish the course or the"},{"speaker":"Unknown","startTime":1475.76,"endTime":1481.67,"body":"program or whatever it is and"},{"speaker":"Unknown","startTime":1481.73,"endTime":1485.12,"body":"get a better result overall,"},{"speaker":"Unknown","startTime":1481.73,"endTime":1485.12,"body":"rather than"},{"speaker":"Erin Geiger","startTime":1485.84,"endTime":1488.78,"body":"Yeah, yeah, I love"},{"speaker":"Erin Geiger","startTime":1485.84,"endTime":1488.78,"body":"that because then it's like"},{"speaker":"Erin Geiger","startTime":1489.11,"endTime":1491.69,"body":"you're giving them a sense of"},{"speaker":"Erin Geiger","startTime":1489.11,"endTime":1491.69,"body":"confidence and empowerment, you"},{"speaker":"Erin Geiger","startTime":1491.69,"endTime":1497.3,"body":"know, early on which is huge."},{"speaker":"Erin Geiger","startTime":1491.69,"endTime":1497.3,"body":"And I like how you got it down"},{"speaker":"Erin Geiger","startTime":1497.3,"endTime":1499.91,"body":"to the three offers within it's"},{"speaker":"Erin Geiger","startTime":1497.3,"endTime":1499.91,"body":"almost like you can meet someone"},{"speaker":"Erin Geiger","startTime":1499.91,"endTime":1503.93,"body":"where where they're at? Right?"},{"speaker":"Erin Geiger","startTime":1499.91,"endTime":1503.93,"body":"So maybe they are at the level"},{"speaker":"Erin Geiger","startTime":1503.93,"endTime":1507.02,"body":"one, that's great. And they can"},{"speaker":"Erin Geiger","startTime":1503.93,"endTime":1507.02,"body":"kind of go through. But I'm"},{"speaker":"Erin Geiger","startTime":1507.02,"endTime":1509.93,"body":"assuming like, if you see there,"},{"speaker":"Erin Geiger","startTime":1507.02,"endTime":1509.93,"body":"they're further along than that,"},{"speaker":"Erin Geiger","startTime":1509.93,"endTime":1513.71,"body":"then you could start them off on"},{"speaker":"Erin Geiger","startTime":1509.93,"endTime":1513.71,"body":"the second, you know, in order"},{"speaker":"Erin Geiger","startTime":1513.71,"endTime":1516.41,"body":"for them for their. So instead"},{"speaker":"Erin Geiger","startTime":1513.71,"endTime":1516.41,"body":"of like it being this"},{"speaker":"Erin Geiger","startTime":1516.41,"endTime":1520.43,"body":"overwhelming behemoth of"},{"speaker":"Erin Geiger","startTime":1516.41,"endTime":1520.43,"body":"information, you can tailor it"},{"speaker":"Erin Geiger","startTime":1520.43,"endTime":1523.58,"body":"to right, to where, to what they"},{"speaker":"Erin Geiger","startTime":1520.43,"endTime":1523.58,"body":"actually need."},{"speaker":"Unknown","startTime":1523.94,"endTime":1527.66,"body":"Yeah. And you can make"},{"speaker":"Unknown","startTime":1523.94,"endTime":1527.66,"body":"it really, as I said, like this"},{"speaker":"Unknown","startTime":1527.66,"endTime":1530.48,"body":"brand is a great example."},{"speaker":"Unknown","startTime":1527.66,"endTime":1530.48,"body":"Because we've all been there,"},{"speaker":"Unknown","startTime":1530.48,"endTime":1532.85,"body":"right? 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So like"},{"speaker":"Unknown","startTime":1548.36,"endTime":1551.18,"body":"the one of the first things I"},{"speaker":"Unknown","startTime":1548.36,"endTime":1551.18,"body":"always do is like, tweak my logo"},{"speaker":"Unknown","startTime":1551.18,"endTime":1555.56,"body":"and work on the logo. And so I"},{"speaker":"Unknown","startTime":1551.18,"endTime":1555.56,"body":"said that to her, like how"},{"speaker":"Unknown","startTime":1555.56,"endTime":1558.71,"body":"quickly could you get them to go"},{"speaker":"Unknown","startTime":1555.56,"endTime":1558.71,"body":"out with a logo? So they"},{"speaker":"Unknown","startTime":1558.71,"endTime":1562.04,"body":"couldn't you know, if it's new"},{"speaker":"Unknown","startTime":1558.71,"endTime":1562.04,"body":"entrepreneur, how quickly could"},{"speaker":"Unknown","startTime":1562.04,"endTime":1564.95,"body":"he get them to a point where"},{"speaker":"Unknown","startTime":1562.04,"endTime":1564.95,"body":"they can share this beautiful"},{"speaker":"Unknown","startTime":1564.95,"endTime":1569.51,"body":"logo on social media and say, I"},{"speaker":"Unknown","startTime":1564.95,"endTime":1569.51,"body":"started my own business, because"},{"speaker":"Unknown","startTime":1569.51,"endTime":1573.83,"body":"that's like, what excites us the"},{"speaker":"Unknown","startTime":1569.51,"endTime":1573.83,"body":"most. And that feels like a huge"},{"speaker":"Unknown","startTime":1573.83,"endTime":1576.5,"body":"milestone, which will then keep"},{"speaker":"Unknown","startTime":1573.83,"endTime":1576.5,"body":"them engaged through the rest of"},{"speaker":"Unknown","startTime":1576.5,"endTime":1580.1,"body":"the work. So it's really"},{"speaker":"Unknown","startTime":1576.5,"endTime":1580.1,"body":"thinking about, Okay, what's"},{"speaker":"Unknown","startTime":1580.13,"endTime":1583.16,"body":"what's most important to them?"},{"speaker":"Unknown","startTime":1580.13,"endTime":1583.16,"body":"And what's most exciting to"},{"speaker":"Unknown","startTime":1583.16,"endTime":1587.09,"body":"them, and then going from kind"},{"speaker":"Unknown","startTime":1583.16,"endTime":1587.09,"body":"of making sure that's built in."},{"speaker":"Erin Geiger","startTime":1588.71,"endTime":1592.16,"body":"So how, how do you"},{"speaker":"Erin Geiger","startTime":1588.71,"endTime":1592.16,"body":"kind of take this into your own"},{"speaker":"Erin Geiger","startTime":1592.16,"endTime":1596.78,"body":"business? Like, how do you scale"},{"speaker":"Erin Geiger","startTime":1592.16,"endTime":1596.78,"body":"your own business? And still,"},{"speaker":"Erin Geiger","startTime":1597.14,"endTime":1601.34,"body":"you know, kind of keep a certain"},{"speaker":"Erin Geiger","startTime":1597.14,"endTime":1601.34,"body":"lifestyle? A certain like, how"},{"speaker":"Erin Geiger","startTime":1601.34,"endTime":1603.92,"body":"do you manage your boundaries?"},{"speaker":"Erin Geiger","startTime":1601.34,"endTime":1603.92,"body":"Like, do you have any insight"},{"speaker":"Erin Geiger","startTime":1603.92,"endTime":1604.4,"body":"into that?"},{"speaker":"Unknown","startTime":1605.78,"endTime":1609.44,"body":"Yeah, so I am a very"},{"speaker":"Unknown","startTime":1605.78,"endTime":1609.44,"body":"practical example. So my own"},{"speaker":"Unknown","startTime":1609.44,"endTime":1616.19,"body":"business, I scale, I have my own"},{"speaker":"Unknown","startTime":1609.44,"endTime":1616.19,"body":"blueprint of what certain"},{"speaker":"Unknown","startTime":1616.19,"endTime":1622.13,"body":"pillars that I implement with"},{"speaker":"Unknown","startTime":1616.19,"endTime":1622.13,"body":"clients. And the same as is with"},{"speaker":"Unknown","startTime":1622.13,"endTime":1626.48,"body":"this example, I can take like"},{"speaker":"Unknown","startTime":1622.13,"endTime":1626.48,"body":"the scalable offer is one of the"},{"speaker":"Unknown","startTime":1626.48,"endTime":1629.99,"body":"printers that I work on with"},{"speaker":"Unknown","startTime":1626.48,"endTime":1629.99,"body":"clients, there is some whole"},{"speaker":"Unknown","startTime":1630.02,"endTime":1634.97,"body":"systems and processes piece and"},{"speaker":"Unknown","startTime":1630.02,"endTime":1634.97,"body":"quality of revenue. So we don't"},{"speaker":"Unknown","startTime":1634.97,"endTime":1639.62,"body":"just rely on one client. So this"},{"speaker":"Unknown","startTime":1634.97,"endTime":1639.62,"body":"is like one big pillar of my"},{"speaker":"Unknown","startTime":1640.07,"endTime":1645.83,"body":"kind of framework, I suppose. So"},{"speaker":"Unknown","startTime":1640.07,"endTime":1645.83,"body":"in that sense, I do exactly the"},{"speaker":"Unknown","startTime":1645.83,"endTime":1650.63,"body":"same when it comes to"},{"speaker":"Unknown","startTime":1645.83,"endTime":1650.63,"body":"boundaries. And I've just"},{"speaker":"Unknown","startTime":1650.63,"endTime":1656.0,"body":"introduced and this was an idea"},{"speaker":"Unknown","startTime":1650.63,"endTime":1656.0,"body":"I picked up, I tried to think of"},{"speaker":"Unknown","startTime":1656.3,"endTime":1659.45,"body":"where I got it from, but I"},{"speaker":"Unknown","startTime":1656.3,"endTime":1659.45,"body":"literally create an onboarding"},{"speaker":"Unknown","startTime":1659.45,"endTime":1663.5,"body":"guide that I share with new"},{"speaker":"Unknown","startTime":1659.45,"endTime":1663.5,"body":"clients. So new clients get a"},{"speaker":"Unknown","startTime":1663.5,"endTime":1669.11,"body":"dashboard, which I've built in"},{"speaker":"Unknown","startTime":1663.5,"endTime":1669.11,"body":"lotion, but you could also do it"},{"speaker":"Unknown","startTime":1669.11,"endTime":1671.78,"body":"in Trello, Cetera, give them"},{"speaker":"Unknown","startTime":1669.11,"endTime":1671.78,"body":"access to it, where they can"},{"speaker":"Unknown","startTime":1671.78,"endTime":1675.05,"body":"then upload relevant info,"},{"speaker":"Unknown","startTime":1671.78,"endTime":1675.05,"body":"that's information that's"},{"speaker":"Unknown","startTime":1675.05,"endTime":1680.6,"body":"relevant to whatever you'd work"},{"speaker":"Unknown","startTime":1675.05,"endTime":1680.6,"body":"on with them. 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And"},{"speaker":"Unknown","startTime":1694.25,"endTime":1698.12,"body":"then I in my onboarding guide, I"},{"speaker":"Unknown","startTime":1698.12,"endTime":1701.99,"body":"get very specific around, I only"},{"speaker":"Unknown","startTime":1698.12,"endTime":1701.99,"body":"work for example, Monday to"},{"speaker":"Unknown","startTime":1701.99,"endTime":1707.87,"body":"Thursday, I have Friday off with"},{"speaker":"Unknown","startTime":1701.99,"endTime":1707.87,"body":"my daughter. And I make it"},{"speaker":"Unknown","startTime":1707.87,"endTime":1710.96,"body":"really clear that I, you know, I"},{"speaker":"Unknown","startTime":1707.87,"endTime":1710.96,"body":"sometimes work on the weekends,"},{"speaker":"Unknown","startTime":1710.99,"endTime":1713.93,"body":"I have childcare, and they might"},{"speaker":"Unknown","startTime":1710.99,"endTime":1713.93,"body":"get an email from me on a"},{"speaker":"Unknown","startTime":1713.93,"endTime":1718.22,"body":"Sunday, but I never expect to"},{"speaker":"Unknown","startTime":1713.93,"endTime":1718.22,"body":"hear back from them. That's it."},{"speaker":"Unknown","startTime":1719.06,"endTime":1724.4,"body":"So it's two ways, right? So I"},{"speaker":"Unknown","startTime":1719.06,"endTime":1724.4,"body":"make it clear that they know,"},{"speaker":"Unknown","startTime":1724.85,"endTime":1728.15,"body":"chances are if you contact me on"},{"speaker":"Unknown","startTime":1724.85,"endTime":1728.15,"body":"a Friday, if it's an emergency,"},{"speaker":"Unknown","startTime":1728.15,"endTime":1732.29,"body":"of course, I'll respond. And if"},{"speaker":"Unknown","startTime":1728.15,"endTime":1732.29,"body":"they call me, that's fine. But"},{"speaker":"Unknown","startTime":1732.32,"endTime":1738.32,"body":"generally, that day is reserved,"},{"speaker":"Unknown","startTime":1732.32,"endTime":1738.32,"body":"and I'm off. So it's, they get"},{"speaker":"Unknown","startTime":1738.32,"endTime":1742.58,"body":"that automatically on their"},{"speaker":"Unknown","startTime":1738.32,"endTime":1742.58,"body":"dashboard. So there is a call"},{"speaker":"Unknown","startTime":1742.58,"endTime":1746.12,"body":"out, please read. And then there"},{"speaker":"Unknown","startTime":1742.58,"endTime":1746.12,"body":"is a PDF attached where it's"},{"speaker":"Unknown","startTime":1746.12,"endTime":1750.26,"body":"broken down, and it looks nice,"},{"speaker":"Unknown","startTime":1746.12,"endTime":1750.26,"body":"it's branded. And it kind of"},{"speaker":"Unknown","startTime":1750.26,"endTime":1754.73,"body":"gives them the rules of"},{"speaker":"Unknown","startTime":1750.26,"endTime":1754.73,"body":"engagement, I suppose. So that's"},{"speaker":"Unknown","startTime":1754.73,"endTime":1758.57,"body":"a very practical example of how"},{"speaker":"Unknown","startTime":1754.73,"endTime":1758.57,"body":"I work and how I set"},{"speaker":"Unknown","startTime":1758.57,"endTime":1762.41,"body":"expectations, manage"},{"speaker":"Unknown","startTime":1758.57,"endTime":1762.41,"body":"expectations, and then kind of"},{"speaker":"Unknown","startTime":1762.41,"endTime":1763.7,"body":"maintain my boundaries."},{"speaker":"Erin Geiger","startTime":1763.85,"endTime":1768.17,"body":"Okay, that's great."},{"speaker":"Erin Geiger","startTime":1763.85,"endTime":1768.17,"body":"Then how do you scale pricing?"},{"speaker":"Erin Geiger","startTime":1768.23,"endTime":1770.93,"body":"You know, do you kind of help"},{"speaker":"Erin Geiger","startTime":1768.23,"endTime":1770.93,"body":"people with that as well, like,"},{"speaker":"Erin Geiger","startTime":1771.44,"endTime":1775.28,"body":"don't do hourly do retainer, or"},{"speaker":"Erin Geiger","startTime":1771.44,"endTime":1775.28,"body":"do you have certain suggestions"},{"speaker":"Erin Geiger","startTime":1775.28,"endTime":1776.48,"body":"that you use for that?"},{"speaker":"Unknown","startTime":1777.41,"endTime":1783.02,"body":"Yeah, I think I think"},{"speaker":"Unknown","startTime":1777.41,"endTime":1783.02,"body":"pricing is it's very much down"},{"speaker":"Unknown","startTime":1783.02,"endTime":1786.89,"body":"to industry and client and of"},{"speaker":"Unknown","startTime":1783.02,"endTime":1786.89,"body":"course, it's a different,"},{"speaker":"Unknown","startTime":1787.46,"endTime":1791.75,"body":"different conversation, whether"},{"speaker":"Unknown","startTime":1787.46,"endTime":1791.75,"body":"you work in b2c And you, you"},{"speaker":"Unknown","startTime":1791.75,"endTime":1799.22,"body":"know, in a certain market, or"},{"speaker":"Unknown","startTime":1791.75,"endTime":1799.22,"body":"b2b and you know, like you're in"},{"speaker":"Unknown","startTime":1799.22,"endTime":1802.61,"body":"Facebook ads You literally know"},{"speaker":"Unknown","startTime":1799.22,"endTime":1802.61,"body":"how much revenue they're gonna"},{"speaker":"Unknown","startTime":1802.61,"endTime":1808.04,"body":"get from you and the value add"},{"speaker":"Unknown","startTime":1802.61,"endTime":1808.04,"body":"much easier. So I do help, but"},{"speaker":"Unknown","startTime":1808.04,"endTime":1812.33,"body":"I'm not an authority on it"},{"speaker":"Unknown","startTime":1808.04,"endTime":1812.33,"body":"because it's just too huge. What"},{"speaker":"Unknown","startTime":1812.33,"endTime":1818.0,"body":"I do do recommend is always"},{"speaker":"Unknown","startTime":1812.33,"endTime":1818.0,"body":"recurring retainer or recurring"},{"speaker":"Unknown","startTime":1818.0,"endTime":1823.25,"body":"revenue. So I always try to find"},{"speaker":"Unknown","startTime":1818.0,"endTime":1823.25,"body":"a model to say, actually, and"},{"speaker":"Unknown","startTime":1823.25,"endTime":1827.54,"body":"sometimes back when, when I work"},{"speaker":"Unknown","startTime":1823.25,"endTime":1827.54,"body":"with new retainer clients, I"},{"speaker":"Unknown","startTime":1827.54,"endTime":1830.93,"body":"have a three months minimum"},{"speaker":"Unknown","startTime":1827.54,"endTime":1830.93,"body":"commitment, because I know it"},{"speaker":"Unknown","startTime":1830.93,"endTime":1834.17,"body":"will take me that long to get to"},{"speaker":"Unknown","startTime":1830.93,"endTime":1834.17,"body":"really know them to their"},{"speaker":"Unknown","startTime":1834.17,"endTime":1840.5,"body":"business. And in to make, like"},{"speaker":"Unknown","startTime":1834.17,"endTime":1840.5,"body":"to start making a difference,"},{"speaker":"Unknown","startTime":1840.62,"endTime":1844.25,"body":"you can't jump with me on a"},{"speaker":"Unknown","startTime":1840.62,"endTime":1844.25,"body":"call, and then expect your"},{"speaker":"Unknown","startTime":1844.25,"endTime":1847.91,"body":"system to, you know, to scale"},{"speaker":"Unknown","startTime":1844.25,"endTime":1847.91,"body":"next month, and you will hire"},{"speaker":"Unknown","startTime":1847.91,"endTime":1852.23,"body":"three people and three other"},{"speaker":"Unknown","startTime":1847.91,"endTime":1852.23,"body":"coaches or whatever that. So"},{"speaker":"Unknown","startTime":1852.26,"endTime":1855.53,"body":"that's managing expectation"},{"speaker":"Unknown","startTime":1852.26,"endTime":1855.53,"body":"around that. And I tried to do"},{"speaker":"Unknown","startTime":1855.53,"endTime":1858.32,"body":"that for my clients and say,"},{"speaker":"Unknown","startTime":1855.53,"endTime":1858.32,"body":"Okay, you're investing a bit"},{"speaker":"Unknown","startTime":1858.32,"endTime":1860.9,"body":"more time in the beginning to"},{"speaker":"Unknown","startTime":1858.32,"endTime":1860.9,"body":"get to know that business and to"},{"speaker":"Unknown","startTime":1860.9,"endTime":1865.73,"body":"get to know the business owner."},{"speaker":"Unknown","startTime":1860.9,"endTime":1865.73,"body":"So make sure that kind of evens"},{"speaker":"Unknown","startTime":1865.73,"endTime":1869.15,"body":"out over the coming months and"},{"speaker":"Unknown","startTime":1865.73,"endTime":1869.15,"body":"give yourself enough time to"},{"speaker":"Unknown","startTime":1869.15,"endTime":1873.62,"body":"make that difference. So yeah,"},{"speaker":"Unknown","startTime":1869.15,"endTime":1873.62,"body":"we'll look at that recurring"},{"speaker":"Unknown","startTime":1873.62,"endTime":1877.16,"body":"revenue retainer. That doesn't"},{"speaker":"Unknown","startTime":1873.62,"endTime":1877.16,"body":"mean you can't have one off"},{"speaker":"Unknown","startTime":1877.16,"endTime":1882.41,"body":"offers, and I do that I have"},{"speaker":"Unknown","startTime":1877.16,"endTime":1882.41,"body":"specific kind of signature. So"},{"speaker":"Unknown","startTime":1882.44,"endTime":1886.52,"body":"kind of scalable Signature"},{"speaker":"Unknown","startTime":1882.44,"endTime":1886.52,"body":"Service sessions I offer. But"},{"speaker":"Unknown","startTime":1886.52,"endTime":1891.29,"body":"they're not. Yeah, they're just"},{"speaker":"Unknown","startTime":1886.52,"endTime":1891.29,"body":"ad hoc. And sometimes I have not"},{"speaker":"Unknown","startTime":1891.29,"endTime":1894.62,"body":"found them, etc. But that's not"},{"speaker":"Unknown","startTime":1891.29,"endTime":1894.62,"body":"the that's not the core of my"},{"speaker":"Unknown","startTime":1894.62,"endTime":1899.18,"body":"business. That's just mostly"},{"speaker":"Unknown","startTime":1894.62,"endTime":1899.18,"body":"because I really enjoy it. And"},{"speaker":"Unknown","startTime":1899.87,"endTime":1904.88,"body":"yeah, it's, it's fun, but it's"},{"speaker":"Unknown","startTime":1899.87,"endTime":1904.88,"body":"not. That's not what my business"},{"speaker":"Unknown","startTime":1904.88,"endTime":1905.6,"body":"relies on."},{"speaker":"Erin Geiger","startTime":1906.44,"endTime":1908.87,"body":"Yeah. Now, maybe"},{"speaker":"Erin Geiger","startTime":1906.44,"endTime":1908.87,"body":"it's like for a passion project"},{"speaker":"Erin Geiger","startTime":1908.87,"endTime":1913.1,"body":"or two on the side. awareness"},{"speaker":"Erin Geiger","startTime":1908.87,"endTime":1913.1,"body":"has been so so helpful. Where"},{"speaker":"Erin Geiger","startTime":1913.1,"endTime":1916.22,"body":"can people find you online? If"},{"speaker":"Erin Geiger","startTime":1913.1,"endTime":1916.22,"body":"they want to connect?"},{"speaker":"Unknown","startTime":1917.18,"endTime":1923.15,"body":"Yeah. On Instagram, I'm"},{"speaker":"Unknown","startTime":1917.18,"endTime":1923.15,"body":"Ed Federica, harms.com that come"},{"speaker":"Unknown","startTime":1923.39,"endTime":1929.48,"body":"at Frederick hands. So that's"},{"speaker":"Unknown","startTime":1923.39,"endTime":1929.48,"body":"where I'm usually best. Best to"},{"speaker":"Unknown","startTime":1929.48,"endTime":1933.62,"body":"find Instagram is the place. And"},{"speaker":"Unknown","startTime":1929.48,"endTime":1933.62,"body":"there's also links to my my lead"},{"speaker":"Unknown","startTime":1933.62,"endTime":1936.56,"body":"magnet, which is a guy to take"},{"speaker":"Unknown","startTime":1933.62,"endTime":1936.56,"body":"you through, like the four kind"},{"speaker":"Unknown","startTime":1936.56,"endTime":1941.0,"body":"of characteristics of a scalable"},{"speaker":"Unknown","startTime":1936.56,"endTime":1941.0,"body":"service, and what to do to start"},{"speaker":"Unknown","startTime":1941.0,"endTime":1944.81,"body":"implementing that. But yeah,"},{"speaker":"Unknown","startTime":1941.0,"endTime":1944.81,"body":"that's the best place to find"},{"speaker":"Unknown","startTime":1944.81,"endTime":1945.08,"body":"me."},{"speaker":"Erin Geiger","startTime":1945.2,"endTime":1946.91,"body":"Awesome. We'll"},{"speaker":"Erin Geiger","startTime":1945.2,"endTime":1946.91,"body":"include that link on the show"},{"speaker":"Erin Geiger","startTime":1946.91,"endTime":1950.57,"body":"notes, as well as to Yeah, that"},{"speaker":"Erin Geiger","startTime":1946.91,"endTime":1950.57,"body":"guide because that sounds like"},{"speaker":"Erin Geiger","startTime":1950.57,"endTime":1954.59,"body":"it's so super helpful. There is"},{"speaker":"Erin Geiger","startTime":1950.57,"endTime":1954.59,"body":"a question that we ask everybody"},{"speaker":"Erin Geiger","startTime":1954.59,"endTime":1958.85,"body":"at the end of our discussions,"},{"speaker":"Erin Geiger","startTime":1954.59,"endTime":1958.85,"body":"which is, if you can only listen"},{"speaker":"Erin Geiger","startTime":1958.85,"endTime":1961.97,"body":"to one that music artists for"},{"speaker":"Erin Geiger","startTime":1958.85,"endTime":1961.97,"body":"the rest of your life, who would"},{"speaker":"Erin Geiger","startTime":1961.97,"endTime":1962.33,"body":"it be?"},{"speaker":"Unknown","startTime":1964.76,"endTime":1970.58,"body":"While I have a bit of"},{"speaker":"Unknown","startTime":1964.76,"endTime":1970.58,"body":"obsession with Eminem, I've been"},{"speaker":"Unknown","startTime":1970.67,"endTime":1975.08,"body":"wanting to marry him ever since"},{"speaker":"Unknown","startTime":1970.67,"endTime":1975.08,"body":"I was about 13. So and that's"},{"speaker":"Unknown","startTime":1975.08,"endTime":1979.28,"body":"still the case. So I think it"},{"speaker":"Unknown","startTime":1975.08,"endTime":1979.28,"body":"would have to be him."},{"speaker":"Erin Geiger","startTime":1979.67,"endTime":1981.98,"body":"Yeah, he's great."},{"speaker":"Erin Geiger","startTime":1979.67,"endTime":1981.98,"body":"And he has so many good songs"},{"speaker":"Erin Geiger","startTime":1981.98,"endTime":1985.85,"body":"like he can't even pick one."},{"speaker":"Erin Geiger","startTime":1981.98,"endTime":1985.85,"body":"It's kind of amazing. You're"},{"speaker":"Erin Geiger","startTime":1985.85,"endTime":1989.09,"body":"huge. And we're here to cool. So"},{"speaker":"Erin Geiger","startTime":1985.85,"endTime":1989.09,"body":"well. We do have a playlist on"},{"speaker":"Erin Geiger","startTime":1989.09,"endTime":1992.24,"body":"Spotify, the Small Business Big"},{"speaker":"Erin Geiger","startTime":1989.09,"endTime":1992.24,"body":"mindset playlist. And so we'll"},{"speaker":"Erin Geiger","startTime":1992.24,"endTime":1995.39,"body":"add him on there because it's"},{"speaker":"Erin Geiger","startTime":1992.24,"endTime":1995.39,"body":"kind of cool. It's like have"},{"speaker":"Erin Geiger","startTime":1995.39,"endTime":1997.64,"body":"like music in the background"},{"speaker":"Erin Geiger","startTime":1995.39,"endTime":1997.64,"body":"while you're working of other"},{"speaker":"Erin Geiger","startTime":1997.64,"endTime":2002.56,"body":"entrepreneurs favorites. So be"},{"speaker":"Erin Geiger","startTime":1997.64,"endTime":2002.56,"body":"sure to add him. Friday. Thank"},{"speaker":"Erin Geiger","startTime":2002.56,"endTime":2004.51,"body":"you so much for taking the time."},{"speaker":"Erin Geiger","startTime":2002.56,"endTime":2004.51,"body":"I've really enjoyed this"},{"speaker":"Erin Geiger","startTime":2004.51,"endTime":2007.57,"body":"discussion. You've like you were"},{"speaker":"Erin Geiger","startTime":2004.51,"endTime":2007.57,"body":"so super specific with your"},{"speaker":"Erin Geiger","startTime":2007.57,"endTime":2010.96,"body":"answers. And I always appreciate"},{"speaker":"Erin Geiger","startTime":2007.57,"endTime":2010.96,"body":"that when people don't give like"},{"speaker":"Erin Geiger","startTime":2010.96,"endTime":2014.65,"body":"fluff or pie in the sky. Info."},{"speaker":"Erin Geiger","startTime":2010.96,"endTime":2014.65,"body":"So thank you. Thank you. Thank"},{"speaker":"Erin Geiger","startTime":2014.65,"endTime":2017.86,"body":"you. No, thank you so much for"},{"speaker":"Erin Geiger","startTime":2014.65,"endTime":2017.86,"body":"having me. It's been great."},{"speaker":"Erin Geiger","startTime":2018.64,"endTime":2020.98,"body":"Thanks for tuning in to the"},{"speaker":"Erin Geiger","startTime":2018.64,"endTime":2020.98,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":2020.98,"endTime":2023.95,"body":"podcast. To keep the fun going."},{"speaker":"Erin Geiger","startTime":2020.98,"endTime":2023.95,"body":"Check out our Facebook group"},{"speaker":"Erin Geiger","startTime":2023.95,"endTime":2026.86,"body":"start and scale an online"},{"speaker":"Erin Geiger","startTime":2023.95,"endTime":2026.86,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":2026.86,"endTime":2029.8,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":2026.86,"endTime":2029.8,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":2029.8,"endTime":2032.29,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":2029.8,"endTime":2032.29,"body":"muscle creative.com and click"},{"speaker":"Erin Geiger","startTime":2032.29,"endTime":2035.23,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":2032.29,"endTime":2035.23,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":2035.23,"endTime":2037.48,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":2035.23,"endTime":2037.48,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":2037.48,"endTime":2040.63,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":2037.48,"endTime":2040.63,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":2040.96,"endTime":2044.29,"body":"As always be authentic bringing"},{"speaker":"Erin Geiger","startTime":2040.96,"endTime":2044.29,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":2044.32,"endTime":2044.89,"body":"crushing it"}]}