{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.639,"endTime":4.889,"body":"Small Business Big mindset"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"business and make an impact on"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":25.829,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":25.829,"body":"this podcast. Let's do this Hey,"},{"speaker":"Erin Geiger","startTime":25.829,"endTime":28.889,"body":"everybody, welcome to the Small"},{"speaker":"Erin Geiger","startTime":25.829,"endTime":28.889,"body":"Business Big mindset podcast"},{"speaker":"Erin Geiger","startTime":28.889,"endTime":31.979,"body":"this week we have Maura Kelby,"},{"speaker":"Erin Geiger","startTime":28.889,"endTime":31.979,"body":"founder of veggies and vodka and"},{"speaker":"Erin Geiger","startTime":31.979,"endTime":34.139,"body":"Maura Kay, creative welcome"},{"speaker":"Erin Geiger","startTime":31.979,"endTime":34.139,"body":"Maura."},{"speaker":"Unknown","startTime":35.22,"endTime":37.5,"body":"Hi, Erin. Great to be"},{"speaker":"Unknown","startTime":35.22,"endTime":37.5,"body":"here. Thanks for having me."},{"speaker":"Erin Geiger","startTime":37.56,"endTime":41.88,"body":"So, so happy to"},{"speaker":"Erin Geiger","startTime":37.56,"endTime":41.88,"body":"connect. So Maura and I are in."},{"speaker":"Erin Geiger","startTime":42.39,"endTime":45.72,"body":"We've been friends for a bit and"},{"speaker":"Erin Geiger","startTime":42.39,"endTime":45.72,"body":"we haven't had been able to"},{"speaker":"Erin Geiger","startTime":45.72,"endTime":48.72,"body":"chat. So it's so cool to have"},{"speaker":"Erin Geiger","startTime":45.72,"endTime":48.72,"body":"you on the show. And we could"},{"speaker":"Erin Geiger","startTime":48.72,"endTime":53.19,"body":"catch up a little bit before we"},{"speaker":"Erin Geiger","startTime":48.72,"endTime":53.19,"body":"started to record. More I want"},{"speaker":"Erin Geiger","startTime":53.19,"endTime":59.01,"body":"to hear from you. Before we jump"},{"speaker":"Erin Geiger","startTime":53.19,"endTime":59.01,"body":"in to your area of expertise,"},{"speaker":"Erin Geiger","startTime":59.04,"endTime":62.31,"body":"which listeners, it's going to"},{"speaker":"Erin Geiger","startTime":59.04,"endTime":62.31,"body":"be amazing today, because more"},{"speaker":"Erin Geiger","startTime":62.31,"endTime":66.15,"body":"is going to talk to us about"},{"speaker":"Erin Geiger","startTime":62.31,"endTime":66.15,"body":"building our visual brand, which"},{"speaker":"Erin Geiger","startTime":66.81,"endTime":70.68,"body":"I know we can all we all need"},{"speaker":"Erin Geiger","startTime":66.81,"endTime":70.68,"body":"help with that. But can you give"},{"speaker":"Erin Geiger","startTime":70.71,"endTime":73.53,"body":"us a little bit about your"},{"speaker":"Erin Geiger","startTime":70.71,"endTime":73.53,"body":"background? How you got started"},{"speaker":"Erin Geiger","startTime":73.53,"endTime":75.78,"body":"and your area of expertise,"},{"speaker":"Erin Geiger","startTime":73.53,"endTime":75.78,"body":"please?"},{"speaker":"Unknown","startTime":76.71,"endTime":80.4,"body":"Yeah, absolutely. So I"},{"speaker":"Unknown","startTime":76.71,"endTime":80.4,"body":"have been a graphic designer"},{"speaker":"Unknown","startTime":80.4,"endTime":84.3,"body":"running my own business for"},{"speaker":"Unknown","startTime":80.4,"endTime":84.3,"body":"almost two decades now. 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But yeah, I've"},{"speaker":"Unknown","startTime":99.72,"endTime":102.36,"body":"been very lucky to work with"},{"speaker":"Unknown","startTime":99.72,"endTime":102.36,"body":"lots of amazing clients in the"},{"speaker":"Unknown","startTime":102.36,"endTime":104.85,"body":"outdoor industry in the health"},{"speaker":"Unknown","startTime":102.36,"endTime":104.85,"body":"and wellness industry. It's been"},{"speaker":"Unknown","startTime":104.85,"endTime":105.24,"body":"a blast."},{"speaker":"Erin Geiger","startTime":105.63,"endTime":107.04,"body":"That's awesome. How"},{"speaker":"Erin Geiger","startTime":105.63,"endTime":107.04,"body":"did you get started?"},{"speaker":"Unknown","startTime":108.84,"endTime":110.82,"body":"Oh, man, back in the"},{"speaker":"Unknown","startTime":108.84,"endTime":110.82,"body":"day. Well, I was a fine arts"},{"speaker":"Unknown","startTime":110.82,"endTime":114.6,"body":"major in. So I had an emphasis"},{"speaker":"Unknown","startTime":110.82,"endTime":114.6,"body":"in graphic design. And when I"},{"speaker":"Unknown","startTime":114.6,"endTime":117.06,"body":"got out of college, I wasn't"},{"speaker":"Unknown","startTime":114.6,"endTime":117.06,"body":"exactly sure if I was ready to"},{"speaker":"Unknown","startTime":117.06,"endTime":120.9,"body":"jump straight into the full, you"},{"speaker":"Unknown","startTime":117.06,"endTime":120.9,"body":"know, agency situation. 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And"},{"speaker":"Unknown","startTime":133.11,"endTime":136.23,"body":"it's just kind of taken off."},{"speaker":"Unknown","startTime":136.23,"endTime":140.04,"body":"I've been really fortunate to"},{"speaker":"Unknown","startTime":136.23,"endTime":140.04,"body":"have, like I said, great clients"},{"speaker":"Unknown","startTime":140.04,"endTime":142.62,"body":"over the years, just keep"},{"speaker":"Unknown","startTime":140.04,"endTime":142.62,"body":"referring business my way. 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So yeah, so I, I'm so"},{"speaker":"Erin Geiger","startTime":161.61,"endTime":167.46,"body":"excited to have you on because I"},{"speaker":"Erin Geiger","startTime":167.46,"endTime":170.85,"body":"would love to have you kind of"},{"speaker":"Erin Geiger","startTime":167.46,"endTime":170.85,"body":"like walk us through, like how"},{"speaker":"Erin Geiger","startTime":170.85,"endTime":174.54,"body":"to create a visual brand,"},{"speaker":"Erin Geiger","startTime":170.85,"endTime":174.54,"body":"because it's not just like"},{"speaker":"Erin Geiger","startTime":174.69,"endTime":179.79,"body":"picking out a cool logo, or"},{"speaker":"Erin Geiger","startTime":174.69,"endTime":179.79,"body":"someone else goes along with it."},{"speaker":"Erin Geiger","startTime":179.97,"endTime":184.98,"body":"So like, how do you how do you"},{"speaker":"Erin Geiger","startTime":179.97,"endTime":184.98,"body":"get started? When you're working"},{"speaker":"Erin Geiger","startTime":184.98,"endTime":187.35,"body":"with clients? Like what do you"},{"speaker":"Erin Geiger","startTime":184.98,"endTime":187.35,"body":"suggest? Like when we're like,"},{"speaker":"Erin Geiger","startTime":187.35,"endTime":189.69,"body":"Okay, we've got this business"},{"speaker":"Erin Geiger","startTime":187.35,"endTime":189.69,"body":"and you know, what we're doing?"},{"speaker":"Erin Geiger","startTime":190.5,"endTime":193.47,"body":"Now what how do you how do we"},{"speaker":"Erin Geiger","startTime":190.5,"endTime":193.47,"body":"bring it to the world and and"},{"speaker":"Erin Geiger","startTime":193.47,"endTime":194.46,"body":"the design sets?"},{"speaker":"Unknown","startTime":195.57,"endTime":199.44,"body":"Yeah, that's a great"},{"speaker":"Unknown","startTime":195.57,"endTime":199.44,"body":"question. So when I take on a"},{"speaker":"Unknown","startTime":199.5,"endTime":202.47,"body":"branding project for a client, I"},{"speaker":"Unknown","startTime":199.5,"endTime":202.47,"body":"often kind of start with this"},{"speaker":"Unknown","startTime":202.47,"endTime":204.96,"body":"sort of almost like a"},{"speaker":"Unknown","startTime":202.47,"endTime":204.96,"body":"questionnaire that basically the"},{"speaker":"Unknown","startTime":204.96,"endTime":207.93,"body":"Google questionnaire honestly,"},{"speaker":"Unknown","startTime":204.96,"endTime":207.93,"body":"it's a few pages long. 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And excuse"},{"speaker":"Unknown","startTime":222.12,"endTime":226.02,"body":"me, because your visual brand,"},{"speaker":"Unknown","startTime":226.59,"endTime":229.8,"body":"really encompasses, like you"},{"speaker":"Unknown","startTime":226.59,"endTime":229.8,"body":"said, so much more than just a"},{"speaker":"Unknown","startTime":229.8,"endTime":233.67,"body":"logo, right? It's also your"},{"speaker":"Unknown","startTime":229.8,"endTime":233.67,"body":"colors, your typography, even"},{"speaker":"Unknown","startTime":233.67,"endTime":236.19,"body":"your imagery, like how you use"},{"speaker":"Unknown","startTime":233.67,"endTime":236.19,"body":"your photos, or how you take"},{"speaker":"Unknown","startTime":236.19,"endTime":239.61,"body":"photos of yourself. 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You know, like if you"},{"speaker":"Unknown","startTime":256.02,"endTime":259.2,"body":"think about, like a great way"},{"speaker":"Unknown","startTime":259.2,"endTime":261.99,"body":"actually explain to clients"},{"speaker":"Unknown","startTime":259.2,"endTime":261.99,"body":"pretty often is like Target or"},{"speaker":"Unknown","startTime":261.99,"endTime":265.38,"body":"apple or something like that."},{"speaker":"Unknown","startTime":261.99,"endTime":265.38,"body":"It's consistent. The experience"},{"speaker":"Unknown","startTime":265.38,"endTime":267.72,"body":"that you have, like visually"},{"speaker":"Unknown","startTime":265.38,"endTime":267.72,"body":"with their brand, like targets"},{"speaker":"Unknown","startTime":267.72,"endTime":270.66,"body":"always gonna have that red"},{"speaker":"Unknown","startTime":267.72,"endTime":270.66,"body":"bullseye, the red icons"},{"speaker":"Unknown","startTime":270.66,"endTime":273.93,"body":"everywhere, when you're walking"},{"speaker":"Unknown","startTime":270.66,"endTime":273.93,"body":"through their store, or Apple is"},{"speaker":"Unknown","startTime":273.93,"endTime":277.05,"body":"like, their brand is super nice"},{"speaker":"Unknown","startTime":273.93,"endTime":277.05,"body":"and clean. Their stores are"},{"speaker":"Unknown","startTime":277.05,"endTime":279.99,"body":"really nice and clean. It's"},{"speaker":"Unknown","startTime":277.05,"endTime":279.99,"body":"building that consistency builds"},{"speaker":"Unknown","startTime":279.99,"endTime":283.47,"body":"trust with your customer. So"},{"speaker":"Unknown","startTime":279.99,"endTime":283.47,"body":"that's kind of the first step is"},{"speaker":"Unknown","startTime":283.47,"endTime":286.98,"body":"really asking those big"},{"speaker":"Unknown","startTime":283.47,"endTime":286.98,"body":"questions and trying to get an"},{"speaker":"Unknown","startTime":286.98,"endTime":288.93,"body":"understanding and you can even"},{"speaker":"Unknown","startTime":286.98,"endTime":288.93,"body":"if you're working on it for"},{"speaker":"Unknown","startTime":288.93,"endTime":292.5,"body":"yourself, ask yourself that"},{"speaker":"Unknown","startTime":288.93,"endTime":292.5,"body":"question. You know, yeah, what"},{"speaker":"Unknown","startTime":292.5,"endTime":293.43,"body":"matters to you?"},{"speaker":"Erin Geiger","startTime":293.79,"endTime":299.31,"body":"Yeah, no, that's"},{"speaker":"Erin Geiger","startTime":293.79,"endTime":299.31,"body":"great. And so what do you once"},{"speaker":"Erin Geiger","startTime":299.31,"endTime":302.49,"body":"you kind of have Ah, you know,"},{"speaker":"Erin Geiger","startTime":299.31,"endTime":302.49,"body":"baked, you know, okay, this is"},{"speaker":"Erin Geiger","startTime":302.49,"endTime":306.39,"body":"kind of like, what matters. This"},{"speaker":"Erin Geiger","startTime":302.49,"endTime":306.39,"body":"is sort of the mission or the"},{"speaker":"Erin Geiger","startTime":306.54,"endTime":309.66,"body":"culture or the field that I want"},{"speaker":"Erin Geiger","startTime":306.54,"endTime":309.66,"body":"to get across like, what? What"},{"speaker":"Erin Geiger","startTime":309.66,"endTime":313.92,"body":"do you? What do people do that?"},{"speaker":"Erin Geiger","startTime":309.66,"endTime":313.92,"body":"And then so do you even to get"},{"speaker":"Erin Geiger","startTime":313.92,"endTime":317.01,"body":"to that point? So it sounds like"},{"speaker":"Erin Geiger","startTime":313.92,"endTime":317.01,"body":"you're saying, like, look at"},{"speaker":"Erin Geiger","startTime":317.01,"endTime":320.67,"body":"kind of like what other top"},{"speaker":"Erin Geiger","startTime":317.01,"endTime":320.67,"body":"brands are doing in your space?"},{"speaker":"Erin Geiger","startTime":320.7,"endTime":322.26,"body":"Is that something that you would"},{"speaker":"Erin Geiger","startTime":320.7,"endTime":322.26,"body":"recommend?"},{"speaker":"Unknown","startTime":323.28,"endTime":326.49,"body":"Yeah, so there's even"},{"speaker":"Unknown","startTime":323.28,"endTime":326.49,"body":"to be more specific. So I like"},{"speaker":"Unknown","startTime":326.49,"endTime":329.94,"body":"ask these kind of more specific"},{"speaker":"Unknown","startTime":326.49,"endTime":329.94,"body":"question. So What brands do you"},{"speaker":"Unknown","startTime":329.94,"endTime":332.7,"body":"gravitate towards as your"},{"speaker":"Unknown","startTime":329.94,"endTime":332.7,"body":"company or as a person with a"},{"speaker":"Unknown","startTime":332.7,"endTime":334.74,"body":"personal brand, like pay"},{"speaker":"Unknown","startTime":332.7,"endTime":334.74,"body":"attention to things that you"},{"speaker":"Unknown","startTime":334.74,"endTime":338.4,"body":"love that the things that you're"},{"speaker":"Unknown","startTime":334.74,"endTime":338.4,"body":"gravitating towards, and maybe"},{"speaker":"Unknown","startTime":338.4,"endTime":341.25,"body":"even start like a folder on your"},{"speaker":"Unknown","startTime":338.4,"endTime":341.25,"body":"computer or on your phone and"},{"speaker":"Unknown","startTime":341.25,"endTime":343.56,"body":"just start taking pictures and"},{"speaker":"Unknown","startTime":341.25,"endTime":343.56,"body":"saving things, you're kind of"},{"speaker":"Unknown","startTime":343.56,"endTime":346.35,"body":"starting to build this visual"},{"speaker":"Unknown","startTime":343.56,"endTime":346.35,"body":"identity without even realizing"},{"speaker":"Unknown","startTime":346.35,"endTime":349.41,"body":"it? 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Yeah, and even like you"},{"speaker":"Unknown","startTime":406.5,"endTime":409.98,"body":"could look at great, kind of"},{"speaker":"Unknown","startTime":406.5,"endTime":409.98,"body":"cheaper, more affordable"},{"speaker":"Unknown","startTime":410.01,"endTime":414.03,"body":"dockside, like Creative Market"},{"speaker":"Unknown","startTime":410.01,"endTime":414.03,"body":"Envato elements, Google Images,"},{"speaker":"Unknown","startTime":414.03,"endTime":417.3,"body":"start just searching all"},{"speaker":"Unknown","startTime":414.03,"endTime":417.3,"body":"different kinds of logos color"},{"speaker":"Unknown","startTime":417.3,"endTime":420.36,"body":"palette, and just throwing it up"},{"speaker":"Unknown","startTime":417.3,"endTime":420.36,"body":"on that board. And you'll when"},{"speaker":"Unknown","startTime":420.36,"endTime":422.94,"body":"you come back to that board,"},{"speaker":"Unknown","startTime":420.36,"endTime":422.94,"body":"after stepping away, you'll be"},{"speaker":"Unknown","startTime":422.94,"endTime":426.96,"body":"like, Oh, I really love green,"},{"speaker":"Unknown","startTime":422.94,"endTime":426.96,"body":"or oh my gosh, there are polka"},{"speaker":"Unknown","startTime":426.96,"endTime":429.45,"body":"dots everywhere, I've got to"},{"speaker":"Unknown","startTime":426.96,"endTime":429.45,"body":"include this, you know, it's"},{"speaker":"Unknown","startTime":429.45,"endTime":431.61,"body":"like finding those common"},{"speaker":"Unknown","startTime":429.45,"endTime":431.61,"body":"themes."},{"speaker":"Erin Geiger","startTime":432.6,"endTime":435.12,"body":"It's so funny that"},{"speaker":"Erin Geiger","startTime":432.6,"endTime":435.12,"body":"you say that, because I would"},{"speaker":"Erin Geiger","startTime":435.12,"endTime":438.21,"body":"never have thought of you know,"},{"speaker":"Erin Geiger","startTime":435.12,"endTime":438.21,"body":"looking in my closet, you know,"},{"speaker":"Erin Geiger","startTime":438.21,"endTime":441.51,"body":"for inspiration for my, my"},{"speaker":"Erin Geiger","startTime":438.21,"endTime":441.51,"body":"business brand. But when you say"},{"speaker":"Erin Geiger","startTime":441.51,"endTime":446.52,"body":"that it makes total sense. So I"},{"speaker":"Erin Geiger","startTime":441.51,"endTime":446.52,"body":"like neutrals. And so I just"},{"speaker":"Erin Geiger","startTime":446.52,"endTime":451.59,"body":"redid my website, I say read it,"},{"speaker":"Erin Geiger","startTime":446.52,"endTime":451.59,"body":"I used I mean, I use Kajabi. So"},{"speaker":"Erin Geiger","startTime":451.59,"endTime":459.39,"body":"I just pick from such away"},{"speaker":"Erin Geiger","startTime":451.59,"endTime":459.39,"body":"because I'm the designer. But"},{"speaker":"Erin Geiger","startTime":459.42,"endTime":464.19,"body":"the colors that I had to use it"},{"speaker":"Erin Geiger","startTime":459.42,"endTime":464.19,"body":"first for like, browns, blacks,"},{"speaker":"Erin Geiger","startTime":464.19,"endTime":466.89,"body":"why, you know, that sort of a"},{"speaker":"Erin Geiger","startTime":464.19,"endTime":466.89,"body":"thing. And now I just, you know,"},{"speaker":"Erin Geiger","startTime":466.89,"endTime":470.79,"body":"redid it and now it's like"},{"speaker":"Erin Geiger","startTime":466.89,"endTime":470.79,"body":"Gray's black with a pop of pink,"},{"speaker":"Erin Geiger","startTime":470.82,"endTime":473.7,"body":"you know, and it's like, when"},{"speaker":"Erin Geiger","startTime":470.82,"endTime":473.7,"body":"you look at it, and you look at"},{"speaker":"Erin Geiger","startTime":473.7,"endTime":476.76,"body":"my closet, you're like, oh,"},{"speaker":"Erin Geiger","startTime":473.7,"endTime":476.76,"body":"yeah, it's, you know, it's,"},{"speaker":"Erin Geiger","startTime":476.79,"endTime":479.49,"body":"there's like a relation there."},{"speaker":"Erin Geiger","startTime":476.79,"endTime":479.49,"body":"You know, it's just so"},{"speaker":"Erin Geiger","startTime":479.49,"endTime":484.56,"body":"interesting. And I love like"},{"speaker":"Erin Geiger","startTime":479.49,"endTime":484.56,"body":"dwell magazine, right? So I"},{"speaker":"Erin Geiger","startTime":484.56,"endTime":487.92,"body":"mean, like, open up dwell, I"},{"speaker":"Erin Geiger","startTime":484.56,"endTime":487.92,"body":"will live in any of those"},{"speaker":"Erin Geiger","startTime":487.95,"endTime":493.71,"body":"places. So it's all very clean"},{"speaker":"Erin Geiger","startTime":487.95,"endTime":493.71,"body":"lines, modern, you know, that"},{"speaker":"Erin Geiger","startTime":493.71,"endTime":496.44,"body":"sort of like no clutter, you"},{"speaker":"Erin Geiger","startTime":493.71,"endTime":496.44,"body":"know, and then that's how kind"},{"speaker":"Erin Geiger","startTime":496.44,"endTime":499.8,"body":"of how I try to make my website"},{"speaker":"Erin Geiger","startTime":496.44,"endTime":499.8,"body":"and my logo as well. So that's"},{"speaker":"Erin Geiger","startTime":499.8,"endTime":503.31,"body":"so true. Like, even if you even"},{"speaker":"Erin Geiger","startTime":499.8,"endTime":503.31,"body":"if you're not realizing it,"},{"speaker":"Erin Geiger","startTime":503.34,"endTime":506.22,"body":"you're probably you're going to"},{"speaker":"Erin Geiger","startTime":503.34,"endTime":506.22,"body":"gravitate back, you know, to the"},{"speaker":"Erin Geiger","startTime":506.22,"endTime":510.78,"body":"style that you personally like,"},{"speaker":"Erin Geiger","startTime":506.22,"endTime":510.78,"body":"like, so that's also a term we"},{"speaker":"Erin Geiger","startTime":510.78,"endTime":517.02,"body":"hear a lot is brand identity."},{"speaker":"Erin Geiger","startTime":510.78,"endTime":517.02,"body":"Okay, so can you explain that a"},{"speaker":"Erin Geiger","startTime":517.02,"endTime":519.66,"body":"little bit? Like, what is a"},{"speaker":"Erin Geiger","startTime":517.02,"endTime":519.66,"body":"brand identity? And how do we"},{"speaker":"Erin Geiger","startTime":519.66,"endTime":521.37,"body":"find it? Maura, how do we?"},{"speaker":"Unknown","startTime":523.709,"endTime":526.109,"body":"Where is it? It's out"},{"speaker":"Unknown","startTime":523.709,"endTime":526.109,"body":"there. It's out there, it's more"},{"speaker":"Unknown","startTime":526.109,"endTime":530.189,"body":"obvious than you think. And I"},{"speaker":"Unknown","startTime":526.109,"endTime":530.189,"body":"just have to say too, I love I'm"},{"speaker":"Unknown","startTime":530.189,"endTime":532.769,"body":"like, looking around your home"},{"speaker":"Unknown","startTime":530.189,"endTime":532.769,"body":"too. It's actually great"},{"speaker":"Unknown","startTime":532.769,"endTime":534.899,"body":"inspiration to you said that I"},{"speaker":"Unknown","startTime":532.769,"endTime":534.899,"body":"want to echo that. Like that's a"},{"speaker":"Unknown","startTime":534.899,"endTime":537.719,"body":"great idea. And even like if"},{"speaker":"Unknown","startTime":534.899,"endTime":537.719,"body":"you're looking at your closet,"},{"speaker":"Unknown","startTime":537.719,"endTime":539.999,"body":"now I have to go look at your"},{"speaker":"Unknown","startTime":537.719,"endTime":539.999,"body":"website. I'm like so excited"},{"speaker":"Unknown","startTime":541.109,"endTime":543.239,"body":"that you have this like hot pink"},{"speaker":"Unknown","startTime":541.109,"endTime":543.239,"body":"accent and stuff like what's"},{"speaker":"Unknown","startTime":543.239,"endTime":545.909,"body":"great is if you're pulling"},{"speaker":"Unknown","startTime":543.239,"endTime":545.909,"body":"colors in from your closet, when"},{"speaker":"Unknown","startTime":545.909,"endTime":548.819,"body":"you go to do your photoshoot,"},{"speaker":"Unknown","startTime":545.909,"endTime":548.819,"body":"you're the colors that you're"},{"speaker":"Unknown","startTime":548.819,"endTime":551.489,"body":"wearing will mimic the colors on"},{"speaker":"Unknown","startTime":548.819,"endTime":551.489,"body":"your website, which will tie it"},{"speaker":"Unknown","startTime":551.489,"endTime":555.599,"body":"all in together so nicely. So"},{"speaker":"Unknown","startTime":551.489,"endTime":555.599,"body":"that's your step ahead. That's"},{"speaker":"Unknown","startTime":555.599,"endTime":563.519,"body":"great. So, with a brand"},{"speaker":"Unknown","startTime":555.599,"endTime":563.519,"body":"identity, they're kind of what I"},{"speaker":"Unknown","startTime":563.519,"endTime":566.339,"body":"mean. Yeah, there's a few like,"},{"speaker":"Unknown","startTime":563.519,"endTime":566.339,"body":"I kind of think of it as five"},{"speaker":"Unknown","startTime":566.339,"endTime":568.709,"body":"elements that kind of make up"},{"speaker":"Unknown","startTime":566.339,"endTime":568.709,"body":"your total brand identity. You"},{"speaker":"Unknown","startTime":568.709,"endTime":572.579,"body":"have the very obvious your logo,"},{"speaker":"Unknown","startTime":568.709,"endTime":572.579,"body":"and your logo can be a word"},{"speaker":"Unknown","startTime":572.579,"endTime":577.289,"body":"mark, which is just like"},{"speaker":"Unknown","startTime":572.579,"endTime":577.289,"body":"straight font and a word. Like"},{"speaker":"Unknown","startTime":577.289,"endTime":580.769,"body":"think of, oh gosh, now I'm like"},{"speaker":"Unknown","startTime":577.289,"endTime":580.769,"body":"thinking well, even if you take"},{"speaker":"Unknown","startTime":580.769,"endTime":583.859,"body":"that icon off of Apple, like the"},{"speaker":"Unknown","startTime":580.769,"endTime":583.859,"body":"word Apple like that's like"},{"speaker":"Unknown","startTime":583.859,"endTime":587.489,"body":"their word mark, and then that"},{"speaker":"Unknown","startTime":583.859,"endTime":587.489,"body":"Apple is the icon. So usually"},{"speaker":"Unknown","startTime":587.489,"endTime":590.369,"body":"there's like kind of two parts"},{"speaker":"Unknown","startTime":587.489,"endTime":590.369,"body":"to a logo. And you want to"},{"speaker":"Unknown","startTime":590.459,"endTime":593.879,"body":"generally speaking when it comes"},{"speaker":"Unknown","startTime":590.459,"endTime":593.879,"body":"to the logo, biggest tip of"},{"speaker":"Unknown","startTime":593.879,"endTime":598.649,"body":"advice, keep it simple. Like"},{"speaker":"Unknown","startTime":593.879,"endTime":598.649,"body":"sometimes you think, Oh, it's"},{"speaker":"Unknown","startTime":598.649,"endTime":603.149,"body":"just too simple. It's too big."},{"speaker":"Unknown","startTime":598.649,"endTime":603.149,"body":"Basic like the most basic, most"},{"speaker":"Unknown","startTime":603.149,"endTime":606.479,"body":"beautiful, most popular logos in"},{"speaker":"Unknown","startTime":603.149,"endTime":606.479,"body":"the world, Apple's Nike, like a"},{"speaker":"Unknown","startTime":606.509,"endTime":609.419,"body":"target. You know, even whole"},{"speaker":"Unknown","startTime":606.509,"endTime":609.419,"body":"foods, like their icon like all"},{"speaker":"Unknown","startTime":609.419,"endTime":612.299,"body":"of them are really simple. And"},{"speaker":"Unknown","startTime":609.419,"endTime":612.299,"body":"you because you want it to be"},{"speaker":"Unknown","startTime":612.569,"endTime":615.539,"body":"able to be blown up really big"},{"speaker":"Unknown","startTime":612.569,"endTime":615.539,"body":"and still understand what it is."},{"speaker":"Unknown","startTime":615.569,"endTime":618.629,"body":"And you have to fit really teeny"},{"speaker":"Unknown","startTime":615.569,"endTime":618.629,"body":"tiny in that top corner of your"},{"speaker":"Unknown","startTime":618.629,"endTime":622.049,"body":"website and still be"},{"speaker":"Unknown","startTime":618.629,"endTime":622.049,"body":"recognizable or business cards"},{"speaker":"Unknown","startTime":622.079,"endTime":626.069,"body":"if you use those two. So you"},{"speaker":"Unknown","startTime":622.079,"endTime":626.069,"body":"need that like scalable factor"},{"speaker":"Unknown","startTime":626.069,"endTime":628.259,"body":"is really important when it"},{"speaker":"Unknown","startTime":626.069,"endTime":628.259,"body":"comes to logo. So that's one,"},{"speaker":"Unknown","startTime":628.709,"endTime":631.559,"body":"number two would be your"},{"speaker":"Unknown","startTime":628.709,"endTime":631.559,"body":"secondary logos. And that could"},{"speaker":"Unknown","startTime":631.559,"endTime":634.859,"body":"be if you have a horizontal"},{"speaker":"Unknown","startTime":631.559,"endTime":634.859,"body":"version, or a vertical version,"},{"speaker":"Unknown","startTime":634.859,"endTime":637.469,"body":"maybe where the icon to the left"},{"speaker":"Unknown","startTime":634.859,"endTime":637.469,"body":"with the word mark, as opposed"},{"speaker":"Unknown","startTime":637.469,"endTime":640.049,"body":"to above it. And again, that"},{"speaker":"Unknown","startTime":637.469,"endTime":640.049,"body":"could actually work really well."},{"speaker":"Unknown","startTime":640.049,"endTime":642.599,"body":"If you have that space in the"},{"speaker":"Unknown","startTime":640.049,"endTime":642.599,"body":"top corner of your website, you"},{"speaker":"Unknown","startTime":642.599,"endTime":645.539,"body":"want a horizontal logo, because"},{"speaker":"Unknown","startTime":642.599,"endTime":645.539,"body":"you put your vertical logo up"},{"speaker":"Unknown","startTime":645.539,"endTime":647.699,"body":"there, it's going to be super"},{"speaker":"Unknown","startTime":645.539,"endTime":647.699,"body":"tiny to fit in that space. So"},{"speaker":"Unknown","startTime":647.699,"endTime":651.629,"body":"it's nice to have that option."},{"speaker":"Unknown","startTime":647.699,"endTime":651.629,"body":"You could even have a monogram,"},{"speaker":"Unknown","startTime":651.629,"endTime":654.089,"body":"which is a great thing to have"},{"speaker":"Unknown","startTime":651.629,"endTime":654.089,"body":"for a personal brand, like just"},{"speaker":"Unknown","startTime":654.089,"endTime":658.319,"body":"your initial that you can use as"},{"speaker":"Unknown","startTime":654.089,"endTime":658.319,"body":"almost like a seal on, you know,"},{"speaker":"Unknown","startTime":658.319,"endTime":661.289,"body":"like even a Instagram post or"},{"speaker":"Unknown","startTime":658.319,"endTime":661.289,"body":"something like that, but just in"},{"speaker":"Unknown","startTime":661.289,"endTime":663.749,"body":"the corner. So it's branded to"},{"speaker":"Unknown","startTime":661.289,"endTime":663.749,"body":"you, for people that are like,"},{"speaker":"Unknown","startTime":663.779,"endTime":667.349,"body":"again, building that familiarity"},{"speaker":"Unknown","startTime":663.779,"endTime":667.349,"body":"and trust and like seeing that"},{"speaker":"Unknown","startTime":667.349,"endTime":670.979,"body":"consistent brand showing up"},{"speaker":"Unknown","startTime":667.349,"endTime":670.979,"body":"everywhere. So that secondary"},{"speaker":"Unknown","startTime":670.979,"endTime":674.609,"body":"logos would be to third would be"},{"speaker":"Unknown","startTime":670.979,"endTime":674.609,"body":"pretty obvious won't be your"},{"speaker":"Unknown","startTime":674.609,"endTime":677.849,"body":"color palette, then looking at"},{"speaker":"Unknown","startTime":674.609,"endTime":677.849,"body":"your closet, looking around your"},{"speaker":"Unknown","startTime":677.849,"endTime":681.599,"body":"house, what are you drawn"},{"speaker":"Unknown","startTime":677.849,"endTime":681.599,"body":"towards. And it's also again,"},{"speaker":"Unknown","startTime":681.599,"endTime":684.329,"body":"with this one, you don't want to"},{"speaker":"Unknown","startTime":681.599,"endTime":684.329,"body":"go overboard with the colors,"},{"speaker":"Unknown","startTime":684.329,"endTime":689.969,"body":"like think of like two to 3123,"},{"speaker":"Unknown","startTime":684.329,"endTime":689.969,"body":"even primary colors. And then"},{"speaker":"Unknown","startTime":689.969,"endTime":691.709,"body":"maybe especially when you're"},{"speaker":"Unknown","startTime":689.969,"endTime":691.709,"body":"building out a website, you're"},{"speaker":"Unknown","startTime":691.709,"endTime":695.759,"body":"gonna need like four to five"},{"speaker":"Unknown","startTime":691.709,"endTime":695.759,"body":"secondary colors to kind of keep"},{"speaker":"Unknown","startTime":695.759,"endTime":699.359,"body":"that all intact. Because"},{"speaker":"Unknown","startTime":695.759,"endTime":699.359,"body":"sometimes it's even helpful if"},{"speaker":"Unknown","startTime":699.359,"endTime":702.179,"body":"you have those three primary"},{"speaker":"Unknown","startTime":699.359,"endTime":702.179,"body":"colors, you might do a few"},{"speaker":"Unknown","startTime":702.179,"endTime":705.359,"body":"shades lighter, that become part"},{"speaker":"Unknown","startTime":702.179,"endTime":705.359,"body":"of your secondary colors, so"},{"speaker":"Unknown","startTime":705.359,"endTime":707.819,"body":"that you can build the different"},{"speaker":"Unknown","startTime":705.359,"endTime":707.819,"body":"layers on your website with"},{"speaker":"Unknown","startTime":707.819,"endTime":711.239,"body":"like, you know, I think on top"},{"speaker":"Unknown","startTime":707.819,"endTime":711.239,"body":"of like gray versus black or"},{"speaker":"Unknown","startTime":711.239,"endTime":717.359,"body":"something. Number four would be"},{"speaker":"Unknown","startTime":711.239,"endTime":717.359,"body":"your font. And with fonts, it's"},{"speaker":"Unknown","startTime":717.359,"endTime":720.359,"body":"like you're typically going to"},{"speaker":"Unknown","startTime":717.359,"endTime":720.359,"body":"have a font that's in your logo,"},{"speaker":"Unknown","startTime":720.599,"endTime":724.379,"body":"you can keep, I mean, there's no"},{"speaker":"Unknown","startTime":720.599,"endTime":724.379,"body":"set rules really here like, this"},{"speaker":"Unknown","startTime":724.379,"endTime":726.779,"body":"is your brand, you got to make"},{"speaker":"Unknown","startTime":724.379,"endTime":726.779,"body":"it work for you. So you could"},{"speaker":"Unknown","startTime":726.779,"endTime":730.349,"body":"have that same logo font be a"},{"speaker":"Unknown","startTime":726.779,"endTime":730.349,"body":"font that you use throughout"},{"speaker":"Unknown","startTime":730.349,"endTime":733.169,"body":"your brand, and your headlines"},{"speaker":"Unknown","startTime":730.349,"endTime":733.169,"body":"and your body copy whatever"},{"speaker":"Unknown","startTime":733.169,"endTime":737.609,"body":"makes sense. Or you could also"},{"speaker":"Unknown","startTime":733.169,"endTime":737.609,"body":"have your logo font, and maybe"},{"speaker":"Unknown","startTime":737.609,"endTime":740.429,"body":"it's a really unique script,"},{"speaker":"Unknown","startTime":737.609,"endTime":740.429,"body":"like you found a really cool"},{"speaker":"Unknown","startTime":740.429,"endTime":743.189,"body":"font on Creative Market. And"},{"speaker":"Unknown","startTime":740.429,"endTime":743.189,"body":"that's your logo right there."},{"speaker":"Unknown","startTime":743.819,"endTime":746.279,"body":"And so you keep that it's just"},{"speaker":"Unknown","startTime":743.819,"endTime":746.279,"body":"your logo font, and then you"},{"speaker":"Unknown","startTime":746.279,"endTime":750.959,"body":"have a headline font and a body"},{"speaker":"Unknown","startTime":746.279,"endTime":750.959,"body":"font. And again, trying not to"},{"speaker":"Unknown","startTime":750.959,"endTime":755.009,"body":"get too overboard with finding"},{"speaker":"Unknown","startTime":750.959,"endTime":755.009,"body":"multiple fonts, like you can use"},{"speaker":"Unknown","startTime":755.009,"endTime":758.309,"body":"different weights, like maybe"},{"speaker":"Unknown","startTime":755.009,"endTime":758.309,"body":"you use one font, and it has a"},{"speaker":"Unknown","startTime":758.309,"endTime":761.999,"body":"bold weight or an italic weight,"},{"speaker":"Unknown","startTime":758.309,"endTime":761.999,"body":"because that can help you build"},{"speaker":"Unknown","startTime":762.029,"endTime":764.309,"body":"like variety in the way"},{"speaker":"Unknown","startTime":762.029,"endTime":764.309,"body":"everything looks and the"},{"speaker":"Unknown","startTime":764.309,"endTime":767.309,"body":"appearance. And then sometimes"},{"speaker":"Unknown","startTime":764.309,"endTime":767.309,"body":"it's great to have an accent"},{"speaker":"Unknown","startTime":767.309,"endTime":770.369,"body":"font to like, if you're a really"},{"speaker":"Unknown","startTime":767.309,"endTime":770.369,"body":"expressive personal brand, maybe"},{"speaker":"Unknown","startTime":770.369,"endTime":773.429,"body":"you have like a handwritten"},{"speaker":"Unknown","startTime":770.369,"endTime":773.429,"body":"cursive, that can be part of it"},{"speaker":"Unknown","startTime":773.429,"endTime":776.909,"body":"as well. And then the last"},{"speaker":"Unknown","startTime":773.429,"endTime":776.909,"body":"thing, the fifth thing would be"},{"speaker":"Unknown","startTime":777.179,"endTime":780.689,"body":"any kind of additional elements."},{"speaker":"Unknown","startTime":777.179,"endTime":780.689,"body":"Or sometimes people call them"},{"speaker":"Unknown","startTime":780.689,"endTime":784.889,"body":"devices or accent patterns,"},{"speaker":"Unknown","startTime":780.689,"endTime":784.889,"body":"graphic things that are just"},{"speaker":"Unknown","startTime":785.219,"endTime":789.629,"body":"really unique to your brand. And"},{"speaker":"Unknown","startTime":785.219,"endTime":789.629,"body":"it could be you have kind of an"},{"speaker":"Unknown","startTime":789.629,"endTime":792.899,"body":"ocean vibe, maybe there's a wave"},{"speaker":"Unknown","startTime":789.629,"endTime":792.899,"body":"graphic that you kind of use in"},{"speaker":"Unknown","startTime":792.899,"endTime":795.359,"body":"the background, or again, those"},{"speaker":"Unknown","startTime":792.899,"endTime":795.359,"body":"polka dots, maybe you just"},{"speaker":"Unknown","startTime":795.359,"endTime":800.699,"body":"really love the dot pattern. Or"},{"speaker":"Unknown","startTime":795.359,"endTime":800.699,"body":"maybe it's kind of like a photo"},{"speaker":"Unknown","startTime":800.699,"endTime":803.219,"body":"treatment that you always do"},{"speaker":"Unknown","startTime":800.699,"endTime":803.219,"body":"like a filter, you could even"},{"speaker":"Unknown","startTime":803.249,"endTime":806.999,"body":"consider that part of your brand"},{"speaker":"Unknown","startTime":803.249,"endTime":806.999,"body":"as well, or a torn edge around"},{"speaker":"Unknown","startTime":806.999,"endTime":810.329,"body":"all of your images to kind of"},{"speaker":"Unknown","startTime":806.999,"endTime":810.329,"body":"give that more antique look like"},{"speaker":"Unknown","startTime":810.329,"endTime":813.929,"body":"picking out these really unique"},{"speaker":"Unknown","startTime":810.329,"endTime":813.929,"body":"elements that when you put all"},{"speaker":"Unknown","startTime":813.929,"endTime":817.799,"body":"these things together, it"},{"speaker":"Unknown","startTime":813.929,"endTime":817.799,"body":"becomes very unique. Excuse me"},{"speaker":"Unknown","startTime":817.799,"endTime":818.609,"body":"to your brand."},{"speaker":"Erin Geiger","startTime":819.69,"endTime":823.38,"body":"Yeah, no, that's"},{"speaker":"Erin Geiger","startTime":819.69,"endTime":823.38,"body":"perfect, because I think the"},{"speaker":"Erin Geiger","startTime":823.41,"endTime":828.63,"body":"theme I'm getting here is"},{"speaker":"Erin Geiger","startTime":823.41,"endTime":828.63,"body":"simplify. And there's that"},{"speaker":"Erin Geiger","startTime":828.66,"endTime":833.22,"body":"saying that a confused mind says"},{"speaker":"Erin Geiger","startTime":828.66,"endTime":833.22,"body":"no. And so you want people to"},{"speaker":"Erin Geiger","startTime":833.22,"endTime":836.91,"body":"show up to your website. And"},{"speaker":"Erin Geiger","startTime":833.22,"endTime":836.91,"body":"they got five different fonts"},{"speaker":"Erin Geiger","startTime":836.91,"endTime":840.27,"body":"coming out of 10 different"},{"speaker":"Erin Geiger","startTime":836.91,"endTime":840.27,"body":"colors, they're like, I don't"},{"speaker":"Erin Geiger","startTime":840.27,"endTime":844.05,"body":"even know what to focus on here."},{"speaker":"Erin Geiger","startTime":840.27,"endTime":844.05,"body":"So so this is all great. So then"},{"speaker":"Erin Geiger","startTime":844.05,"endTime":848.07,"body":"it's like, just simplify"},{"speaker":"Erin Geiger","startTime":844.05,"endTime":848.07,"body":"everything, make it true to you"},{"speaker":"Erin Geiger","startTime":848.07,"endTime":852.63,"body":"so that it's clear to the"},{"speaker":"Erin Geiger","startTime":848.07,"endTime":852.63,"body":"visitor on your website, you"},{"speaker":"Erin Geiger","startTime":852.63,"endTime":855.72,"body":"know, they can see the actual"},{"speaker":"Erin Geiger","startTime":852.63,"endTime":855.72,"body":"information and not be like hit"},{"speaker":"Erin Geiger","startTime":855.72,"endTime":858.72,"body":"over the head with you know,"},{"speaker":"Erin Geiger","startTime":855.72,"endTime":858.72,"body":"your color aesthetics or"},{"speaker":"Erin Geiger","startTime":858.72,"endTime":864.33,"body":"whatever. And as a writer, I do"},{"speaker":"Erin Geiger","startTime":858.72,"endTime":864.33,"body":"come up with like an editorial"},{"speaker":"Erin Geiger","startTime":864.33,"endTime":868.83,"body":"style guide, right? And so it's"},{"speaker":"Erin Geiger","startTime":864.33,"endTime":868.83,"body":"very specific as to you know,"},{"speaker":"Erin Geiger","startTime":868.83,"endTime":872.49,"body":"it's great. It's great resource"},{"speaker":"Erin Geiger","startTime":868.83,"endTime":872.49,"body":"for anybody who works with me"},{"speaker":"Erin Geiger","startTime":872.49,"endTime":875.13,"body":"who works for me to kind of like"},{"speaker":"Erin Geiger","startTime":872.49,"endTime":875.13,"body":"pull from that. It's like, Okay,"},{"speaker":"Erin Geiger","startTime":875.49,"endTime":878.94,"body":"do we use title case? Do we use"},{"speaker":"Erin Geiger","startTime":875.49,"endTime":878.94,"body":"the Oxford comma? Do we, you"},{"speaker":"Erin Geiger","startTime":878.94,"endTime":880.74,"body":"know, whatever, right? Like, how"},{"speaker":"Erin Geiger","startTime":878.94,"endTime":880.74,"body":"do we handle these certain"},{"speaker":"Erin Geiger","startTime":880.74,"endTime":884.76,"body":"situations? Right? And I'm like"},{"speaker":"Erin Geiger","startTime":880.74,"endTime":884.76,"body":"style guide. So what is the"},{"speaker":"Erin Geiger","startTime":884.76,"endTime":887.73,"body":"equivalent with brands? You"},{"speaker":"Erin Geiger","startTime":884.76,"endTime":887.73,"body":"know, like when you're, you're"},{"speaker":"Erin Geiger","startTime":887.73,"endTime":890.58,"body":"building a brand guide, like"},{"speaker":"Erin Geiger","startTime":887.73,"endTime":890.58,"body":"what does that usually"},{"speaker":"Erin Geiger","startTime":891.06,"endTime":891.81,"body":"encompass?"},{"speaker":"Unknown","startTime":893.16,"endTime":895.74,"body":"Yeah, great, great"},{"speaker":"Unknown","startTime":893.16,"endTime":895.74,"body":"question on that too, because it"},{"speaker":"Unknown","startTime":895.74,"endTime":898.89,"body":"is important that it becomes"},{"speaker":"Unknown","startTime":895.74,"endTime":898.89,"body":"your cheat sheet. Like I'm sure"},{"speaker":"Unknown","startTime":898.89,"endTime":901.62,"body":"with writing to like gets"},{"speaker":"Unknown","startTime":898.89,"endTime":901.62,"body":"becomes your clients cheat sheet"},{"speaker":"Unknown","startTime":901.62,"endTime":903.57,"body":"like this is like, Oh, I have a"},{"speaker":"Unknown","startTime":901.62,"endTime":903.57,"body":"question, I'm going to refer to"},{"speaker":"Unknown","startTime":903.57,"endTime":906.96,"body":"the, you know, guide that Eric"},{"speaker":"Unknown","startTime":903.57,"endTime":906.96,"body":"gave me and I do the same thing,"},{"speaker":"Unknown","startTime":906.96,"endTime":909.54,"body":"I build a brand guide for"},{"speaker":"Unknown","startTime":906.96,"endTime":909.54,"body":"clients. And even if you're just"},{"speaker":"Unknown","startTime":909.54,"endTime":913.11,"body":"doing it on your own, building"},{"speaker":"Unknown","startTime":909.54,"endTime":913.11,"body":"it in Canva. And in that you can"},{"speaker":"Unknown","startTime":913.11,"endTime":917.28,"body":"have all of your logos, your"},{"speaker":"Unknown","startTime":913.11,"endTime":917.28,"body":"secondary logos, your color"},{"speaker":"Unknown","startTime":917.28,"endTime":921.24,"body":"palettes, your font, maybe a few"},{"speaker":"Unknown","startTime":917.28,"endTime":921.24,"body":"graphics, like I said, maybe if"},{"speaker":"Unknown","startTime":921.24,"endTime":924.48,"body":"you have a WAV accent that you"},{"speaker":"Unknown","startTime":921.24,"endTime":924.48,"body":"use throughout or something, and"},{"speaker":"Unknown","startTime":924.48,"endTime":927.69,"body":"you just have that all ready and"},{"speaker":"Unknown","startTime":924.48,"endTime":927.69,"body":"waiting for you in Canva. And so"},{"speaker":"Unknown","startTime":927.69,"endTime":930.84,"body":"when you go to create an"},{"speaker":"Unknown","startTime":927.69,"endTime":930.84,"body":"Instagram post, there's so much"},{"speaker":"Unknown","startTime":930.84,"endTime":933.54,"body":"less thinking involved. You"},{"speaker":"Unknown","startTime":930.84,"endTime":933.54,"body":"know, you're like, what color Am"},{"speaker":"Unknown","startTime":933.54,"endTime":936.72,"body":"I use what I have these six"},{"speaker":"Unknown","startTime":933.54,"endTime":936.72,"body":"colors or four colors to choose"},{"speaker":"Unknown","startTime":936.72,"endTime":939.27,"body":"from? What font Am I getting, as"},{"speaker":"Unknown","startTime":936.72,"endTime":939.27,"body":"well, I have these two or three"},{"speaker":"Unknown","startTime":939.27,"endTime":942.39,"body":"fonts to choose from, you know,"},{"speaker":"Unknown","startTime":939.27,"endTime":942.39,"body":"it's right there. And it's"},{"speaker":"Unknown","startTime":942.39,"endTime":944.85,"body":"great, because even if you buy,"},{"speaker":"Unknown","startTime":942.39,"endTime":944.85,"body":"you know, there's so many"},{"speaker":"Unknown","startTime":944.88,"endTime":947.79,"body":"amazing templates you can"},{"speaker":"Unknown","startTime":944.88,"endTime":947.79,"body":"download these days, you can"},{"speaker":"Unknown","startTime":947.79,"endTime":951.03,"body":"download any template that's"},{"speaker":"Unknown","startTime":947.79,"endTime":951.03,"body":"ready for Canva or whatever"},{"speaker":"Unknown","startTime":951.09,"endTime":954.93,"body":"software you prefer to use. And"},{"speaker":"Unknown","startTime":951.09,"endTime":954.93,"body":"then just instantly apply all of"},{"speaker":"Unknown","startTime":954.93,"endTime":958.14,"body":"your brand elements and boom,"},{"speaker":"Unknown","startTime":954.93,"endTime":958.14,"body":"done. Consistent look right"},{"speaker":"Unknown","startTime":958.14,"endTime":962.4,"body":"there for you. So having all of"},{"speaker":"Unknown","startTime":958.14,"endTime":962.4,"body":"that laid out in handy is like"},{"speaker":"Unknown","startTime":962.7,"endTime":964.71,"body":"the best cheat sheet. I love"},{"speaker":"Unknown","startTime":962.7,"endTime":964.71,"body":"having."},{"speaker":"Erin Geiger","startTime":965.31,"endTime":967.86,"body":"Yeah, and you can"},{"speaker":"Erin Geiger","startTime":965.31,"endTime":967.86,"body":"even get, you know, detailed as"},{"speaker":"Erin Geiger","startTime":967.86,"endTime":973.86,"body":"far as like, this logo option"},{"speaker":"Erin Geiger","startTime":967.86,"endTime":973.86,"body":"can be used for transparent but"},{"speaker":"Erin Geiger","startTime":973.86,"endTime":977.04,"body":"this one can't. And this one,"},{"speaker":"Erin Geiger","startTime":973.86,"endTime":977.04,"body":"you know if if you're going to"},{"speaker":"Erin Geiger","startTime":977.04,"endTime":979.35,"body":"use an all white version of the"},{"speaker":"Erin Geiger","startTime":977.04,"endTime":979.35,"body":"logo, use it in these"},{"speaker":"Erin Geiger","startTime":979.35,"endTime":982.59,"body":"placements. Right, you can get"},{"speaker":"Erin Geiger","startTime":979.35,"endTime":982.59,"body":"very specific as well to make"},{"speaker":"Erin Geiger","startTime":982.59,"endTime":985.83,"body":"sure that your brand is"},{"speaker":"Erin Geiger","startTime":982.59,"endTime":985.83,"body":"respected and taken care of in"},{"speaker":"Erin Geiger","startTime":985.83,"endTime":987.09,"body":"the way that you envision."},{"speaker":"Unknown","startTime":988.14,"endTime":991.35,"body":"Right? Yeah. Yeah,"},{"speaker":"Unknown","startTime":988.14,"endTime":991.35,"body":"absolutely. When I build out a"},{"speaker":"Unknown","startTime":991.35,"endTime":994.44,"body":"brand guide for someone, I"},{"speaker":"Unknown","startTime":991.35,"endTime":994.44,"body":"definitely put in more details,"},{"speaker":"Unknown","startTime":994.44,"endTime":996.75,"body":"you know, like keep as much"},{"speaker":"Unknown","startTime":994.44,"endTime":996.75,"body":"space around the logo, don't"},{"speaker":"Unknown","startTime":996.75,"endTime":1000.32,"body":"stretch it don't you know, tweak"},{"speaker":"Unknown","startTime":996.75,"endTime":1000.32,"body":"it and do funny things with it."},{"speaker":"Unknown","startTime":1000.32,"endTime":1002.72,"body":"Like all the specifics, like"},{"speaker":"Unknown","startTime":1000.32,"endTime":1002.72,"body":"you're saying or like what,"},{"speaker":"Unknown","startTime":1002.78,"endTime":1005.81,"body":"which colors can be on laid on"},{"speaker":"Unknown","startTime":1002.78,"endTime":1005.81,"body":"top of other colors? Like you"},{"speaker":"Unknown","startTime":1005.81,"endTime":1009.68,"body":"can definitely get into those"},{"speaker":"Unknown","startTime":1005.81,"endTime":1009.68,"body":"specifics. Because sometimes"},{"speaker":"Unknown","startTime":1009.68,"endTime":1011.66,"body":"your brand might get in the"},{"speaker":"Unknown","startTime":1009.68,"endTime":1011.66,"body":"hands of someone else, you'd be"},{"speaker":"Unknown","startTime":1011.66,"endTime":1014.0,"body":"like, What did you do is that"},{"speaker":"Unknown","startTime":1011.66,"endTime":1014.0,"body":"logo? It's not at all what it"},{"speaker":"Unknown","startTime":1014.0,"endTime":1017.6,"body":"looks like. So yeah, good to"},{"speaker":"Unknown","startTime":1014.0,"endTime":1017.6,"body":"outline that stuff ahead of"},{"speaker":"Unknown","startTime":1017.6,"endTime":1017.96,"body":"time."},{"speaker":"Erin Geiger","startTime":1017.99,"endTime":1020.33,"body":"Yeah, exactly. And"},{"speaker":"Erin Geiger","startTime":1017.99,"endTime":1020.33,"body":"you can even be like, that was"},{"speaker":"Erin Geiger","startTime":1020.33,"endTime":1023.21,"body":"an accent color. And you used it"},{"speaker":"Erin Geiger","startTime":1020.33,"endTime":1023.21,"body":"for the entire thing. What"},{"speaker":"Erin Geiger","startTime":1023.21,"endTime":1023.66,"body":"happened?"},{"speaker":"Unknown","startTime":1023.75,"endTime":1026.09,"body":"Exactly? Yeah. Yeah."},{"speaker":"Erin Geiger","startTime":1027.529,"endTime":1031.099,"body":"Okay, cool. So"},{"speaker":"Erin Geiger","startTime":1027.529,"endTime":1031.099,"body":"you're, you've done all these"},{"speaker":"Erin Geiger","startTime":1031.099,"endTime":1035.989,"body":"steps, which are so super"},{"speaker":"Erin Geiger","startTime":1031.099,"endTime":1035.989,"body":"helpful. So what's next? Like?"},{"speaker":"Erin Geiger","startTime":1035.989,"endTime":1040.399,"body":"How, how do you then kind of"},{"speaker":"Erin Geiger","startTime":1035.989,"endTime":1040.399,"body":"like put it all together? You"},{"speaker":"Erin Geiger","startTime":1040.399,"endTime":1044.599,"body":"know, how do you organize it?"},{"speaker":"Erin Geiger","startTime":1040.399,"endTime":1044.599,"body":"How do you? You know, how do you"},{"speaker":"Erin Geiger","startTime":1044.599,"endTime":1048.259,"body":"make sure that it's all where"},{"speaker":"Erin Geiger","startTime":1044.599,"endTime":1048.259,"body":"all the information you need is"},{"speaker":"Erin Geiger","startTime":1048.259,"endTime":1052.669,"body":"where it's supposed to be? It's"},{"speaker":"Erin Geiger","startTime":1048.259,"endTime":1052.669,"body":"easy to access and all that good"},{"speaker":"Erin Geiger","startTime":1052.669,"endTime":1053.779,"body":"stuff? Because this is a lot."},{"speaker":"Unknown","startTime":1057.109,"endTime":1060.229,"body":"Yeah, yes, absolutely."},{"speaker":"Unknown","startTime":1057.109,"endTime":1060.229,"body":"I totally get it. Like whether"},{"speaker":"Unknown","startTime":1060.229,"endTime":1063.889,"body":"you have a PDF document that"},{"speaker":"Unknown","startTime":1060.229,"endTime":1063.889,"body":"maybe a designer or you created"},{"speaker":"Unknown","startTime":1063.889,"endTime":1067.519,"body":"for yourself with all of these"},{"speaker":"Unknown","startTime":1063.889,"endTime":1067.519,"body":"five elements, or you put it in"},{"speaker":"Unknown","startTime":1067.519,"endTime":1072.139,"body":"Canva, like just, it's like it's"},{"speaker":"Unknown","startTime":1067.519,"endTime":1072.139,"body":"your brand go to, it's what"},{"speaker":"Unknown","startTime":1072.139,"endTime":1075.139,"body":"you're always going to start"},{"speaker":"Unknown","startTime":1072.139,"endTime":1075.139,"body":"whenever or refer to every time"},{"speaker":"Unknown","startTime":1075.139,"endTime":1079.429,"body":"you go to build something. And"},{"speaker":"Unknown","startTime":1075.139,"endTime":1079.429,"body":"you can even start really"},{"speaker":"Unknown","startTime":1079.429,"endTime":1082.879,"body":"putting those colors, wearing"},{"speaker":"Unknown","startTime":1079.429,"endTime":1082.879,"body":"those colors when you're on"},{"speaker":"Unknown","startTime":1082.879,"endTime":1085.969,"body":"Instagram lives and things if"},{"speaker":"Unknown","startTime":1082.879,"endTime":1085.969,"body":"you want to really tie it in."},{"speaker":"Unknown","startTime":1086.299,"endTime":1088.639,"body":"But you could even start putting"},{"speaker":"Unknown","startTime":1086.299,"endTime":1088.639,"body":"those elements everywhere like"},{"speaker":"Unknown","startTime":1088.669,"endTime":1092.959,"body":"in your email footer, in your on"},{"speaker":"Unknown","startTime":1088.669,"endTime":1092.959,"body":"your LinkedIn profile, you know,"},{"speaker":"Unknown","startTime":1092.959,"endTime":1096.799,"body":"like you have that banner image"},{"speaker":"Unknown","startTime":1092.959,"endTime":1096.799,"body":"above your, your profile photo."},{"speaker":"Unknown","startTime":1096.799,"endTime":1099.979,"body":"So you could customize that to"},{"speaker":"Unknown","startTime":1096.799,"endTime":1099.979,"body":"fit your brand and your colors"},{"speaker":"Unknown","startTime":1099.979,"endTime":1103.459,"body":"and your fonts and everything to"},{"speaker":"Unknown","startTime":1099.979,"endTime":1103.459,"body":"and even on Instagram posts"},{"speaker":"Unknown","startTime":1103.459,"endTime":1106.339,"body":"again, like you could mark them"},{"speaker":"Unknown","startTime":1103.459,"endTime":1106.339,"body":"with like maybe you have a"},{"speaker":"Unknown","startTime":1106.339,"endTime":1109.249,"body":"monogram that you put in the"},{"speaker":"Unknown","startTime":1106.339,"endTime":1109.249,"body":"bottom corner that helps to"},{"speaker":"Unknown","startTime":1109.249,"endTime":1112.069,"body":"identify all of your posts or"},{"speaker":"Unknown","startTime":1109.249,"endTime":1112.069,"body":"just using those colors. So it's"},{"speaker":"Unknown","startTime":1112.069,"endTime":1116.089,"body":"consistent for Facebook and any"},{"speaker":"Unknown","startTime":1112.069,"endTime":1116.089,"body":"social media really. And then"},{"speaker":"Unknown","startTime":1116.089,"endTime":1120.079,"body":"even when it comes to creating,"},{"speaker":"Unknown","startTime":1116.089,"endTime":1120.079,"body":"like, downloadable PDFs for all"},{"speaker":"Unknown","startTime":1120.079,"endTime":1123.259,"body":"of your offers, you could build"},{"speaker":"Unknown","startTime":1120.079,"endTime":1123.259,"body":"them in a Google Doc, if you"},{"speaker":"Unknown","startTime":1123.289,"endTime":1126.079,"body":"google doc or Google Slides and"},{"speaker":"Unknown","startTime":1123.289,"endTime":1126.079,"body":"start building out some"},{"speaker":"Unknown","startTime":1126.079,"endTime":1129.319,"body":"templates. Again, based on your"},{"speaker":"Unknown","startTime":1126.079,"endTime":1129.319,"body":"brand, your colors, your photos,"},{"speaker":"Unknown","startTime":1129.679,"endTime":1132.559,"body":"using your icons or graphics,"},{"speaker":"Unknown","startTime":1129.679,"endTime":1132.559,"body":"whatever you can sneak in there."},{"speaker":"Unknown","startTime":1132.949,"endTime":1136.219,"body":"And you just again, what really"},{"speaker":"Unknown","startTime":1132.949,"endTime":1136.219,"body":"want like the biggest thing I"},{"speaker":"Unknown","startTime":1136.219,"endTime":1139.549,"body":"can say I guess too, is like,"},{"speaker":"Unknown","startTime":1136.219,"endTime":1139.549,"body":"like you said to is keeping it"},{"speaker":"Unknown","startTime":1139.549,"endTime":1143.839,"body":"simple. And just making sure"},{"speaker":"Unknown","startTime":1139.549,"endTime":1143.839,"body":"every time someone interacts"},{"speaker":"Unknown","startTime":1143.839,"endTime":1147.079,"body":"with your brand, they're getting"},{"speaker":"Unknown","startTime":1143.839,"endTime":1147.079,"body":"the same visual experience."},{"speaker":"Unknown","startTime":1147.649,"endTime":1150.469,"body":"building that trust and your"},{"speaker":"Unknown","startTime":1147.649,"endTime":1150.469,"body":"words are a huge part of this"},{"speaker":"Unknown","startTime":1150.469,"endTime":1153.829,"body":"too. So like I don't obviously"},{"speaker":"Unknown","startTime":1150.469,"endTime":1153.829,"body":"do the copywriting part but them"},{"speaker":"Unknown","startTime":1153.829,"endTime":1156.919,"body":"hiring someone like you, it'd be"},{"speaker":"Unknown","startTime":1153.829,"endTime":1156.919,"body":"fantastic because then they'd"},{"speaker":"Unknown","startTime":1156.919,"endTime":1159.529,"body":"have consistency with all of"},{"speaker":"Unknown","startTime":1156.919,"endTime":1159.529,"body":"their messaging too. Because"},{"speaker":"Unknown","startTime":1159.529,"endTime":1164.629,"body":"that really, really does it"},{"speaker":"Unknown","startTime":1159.529,"endTime":1164.629,"body":"because you can build all these"},{"speaker":"Unknown","startTime":1164.629,"endTime":1167.989,"body":"beautiful elements and have this"},{"speaker":"Unknown","startTime":1164.629,"endTime":1167.989,"body":"great brand but it's also how"},{"speaker":"Unknown","startTime":1167.989,"endTime":1171.109,"body":"you use it that matters. You"},{"speaker":"Unknown","startTime":1167.989,"endTime":1171.109,"body":"know, you have to be consistent"},{"speaker":"Unknown","startTime":1171.109,"endTime":1173.389,"body":"with it. You have to have the"},{"speaker":"Unknown","startTime":1171.109,"endTime":1173.389,"body":"right words and be consistent in"},{"speaker":"Unknown","startTime":1173.389,"endTime":1176.719,"body":"your home message. And like I"},{"speaker":"Unknown","startTime":1173.389,"endTime":1176.719,"body":"said to the photoshoots a fun"},{"speaker":"Unknown","startTime":1176.719,"endTime":1182.269,"body":"one to like bringing in all of"},{"speaker":"Unknown","startTime":1176.719,"endTime":1182.269,"body":"your brand colors and details"},{"speaker":"Unknown","startTime":1182.299,"endTime":1184.969,"body":"into your what you're actually"},{"speaker":"Unknown","startTime":1182.299,"endTime":1184.969,"body":"wearing or where you shoot your"},{"speaker":"Unknown","startTime":1184.969,"endTime":1188.059,"body":"photograph and stuff like two"},{"speaker":"Unknown","startTime":1184.969,"endTime":1188.059,"body":"great way to tie it all in."},{"speaker":"Unknown","startTime":1188.479,"endTime":1188.809,"body":"Yeah, I"},{"speaker":"Erin Geiger","startTime":1188.81,"endTime":1190.46,"body":"love that. You"},{"speaker":"Erin Geiger","startTime":1188.81,"endTime":1190.46,"body":"mentioned that because there was"},{"speaker":"Erin Geiger","startTime":1190.46,"endTime":1194.6,"body":"one time where I was doing this"},{"speaker":"Erin Geiger","startTime":1190.46,"endTime":1194.6,"body":"photo shoot. And in some of the"},{"speaker":"Erin Geiger","startTime":1194.6,"endTime":1199.91,"body":"photos I was holding up kind of"},{"speaker":"Erin Geiger","startTime":1194.6,"endTime":1199.91,"body":"like this leather book and like"},{"speaker":"Erin Geiger","startTime":1199.91,"endTime":1203.21,"body":"a Journal or something. And so"},{"speaker":"Erin Geiger","startTime":1199.91,"endTime":1203.21,"body":"then I got the photos back. And"},{"speaker":"Erin Geiger","startTime":1203.21,"endTime":1205.7,"body":"I was like, I really love that"},{"speaker":"Erin Geiger","startTime":1203.21,"endTime":1205.7,"body":"color. It's like a caramel"},{"speaker":"Erin Geiger","startTime":1205.7,"endTime":1209.24,"body":"leather, you know. And so I"},{"speaker":"Erin Geiger","startTime":1205.7,"endTime":1209.24,"body":"think it was Canada that I went"},{"speaker":"Erin Geiger","startTime":1209.24,"endTime":1213.35,"body":"on to, and it can actually pull"},{"speaker":"Erin Geiger","startTime":1209.24,"endTime":1213.35,"body":"out the colors from the photo."},{"speaker":"Erin Geiger","startTime":1214.16,"endTime":1216.11,"body":"And I was like, Oh, this is"},{"speaker":"Erin Geiger","startTime":1214.16,"endTime":1216.11,"body":"perfect, because it could pull"},{"speaker":"Erin Geiger","startTime":1216.11,"endTime":1220.58,"body":"out that, that exact are very"},{"speaker":"Erin Geiger","startTime":1216.11,"endTime":1220.58,"body":"close to that kind of caramel"},{"speaker":"Erin Geiger","startTime":1220.58,"endTime":1224.48,"body":"leather color. And that became"},{"speaker":"Erin Geiger","startTime":1220.58,"endTime":1224.48,"body":"part of my color palette, you"},{"speaker":"Erin Geiger","startTime":1224.48,"endTime":1231.95,"body":"know, to which was like us so"},{"speaker":"Erin Geiger","startTime":1224.48,"endTime":1231.95,"body":"great. But yeah, so this is so"},{"speaker":"Erin Geiger","startTime":1231.95,"endTime":1236.06,"body":"super helpful. I wondering,"},{"speaker":"Erin Geiger","startTime":1231.95,"endTime":1236.06,"body":"like, you have so much so many"},{"speaker":"Erin Geiger","startTime":1236.06,"endTime":1239.27,"body":"areas of expertise, you're"},{"speaker":"Erin Geiger","startTime":1236.06,"endTime":1239.27,"body":"taking care of all these big"},{"speaker":"Erin Geiger","startTime":1239.27,"endTime":1242.33,"body":"clients, you have a lot going on"},{"speaker":"Erin Geiger","startTime":1239.27,"endTime":1242.33,"body":"in your life, like, and then you"},{"speaker":"Erin Geiger","startTime":1242.33,"endTime":1246.23,"body":"know, you have this other"},{"speaker":"Erin Geiger","startTime":1242.33,"endTime":1246.23,"body":"veggies and vodka. I mean, I'm"},{"speaker":"Erin Geiger","startTime":1246.23,"endTime":1249.14,"body":"like, Oh, how does she do it?"},{"speaker":"Erin Geiger","startTime":1246.23,"endTime":1249.14,"body":"Also, and you have mentioned to"},{"speaker":"Erin Geiger","startTime":1249.14,"endTime":1252.8,"body":"me in the past that you, you"},{"speaker":"Erin Geiger","startTime":1249.14,"endTime":1252.8,"body":"prioritize your downtime, you"},{"speaker":"Erin Geiger","startTime":1252.8,"endTime":1257.75,"body":"know, and then I even remember"},{"speaker":"Erin Geiger","startTime":1252.8,"endTime":1257.75,"body":"you mentioning that you will, it"},{"speaker":"Erin Geiger","startTime":1257.75,"endTime":1260.48,"body":"will kind of take two months off"},{"speaker":"Erin Geiger","startTime":1257.75,"endTime":1260.48,"body":"a year and like you'll try not"},{"speaker":"Erin Geiger","startTime":1260.48,"endTime":1263.15,"body":"to bring your laptop on trips"},{"speaker":"Erin Geiger","startTime":1260.48,"endTime":1263.15,"body":"and stuff like that. Can you"},{"speaker":"Erin Geiger","startTime":1263.42,"endTime":1266.57,"body":"just share your wisdom in that?"},{"speaker":"Erin Geiger","startTime":1263.42,"endTime":1266.57,"body":"Because I think so many of us"},{"speaker":"Erin Geiger","startTime":1266.57,"endTime":1270.02,"body":"like, we want to get to where"},{"speaker":"Erin Geiger","startTime":1266.57,"endTime":1270.02,"body":"you are. So please tell us, Kimo"},{"speaker":"Erin Geiger","startTime":1270.02,"endTime":1270.35,"body":"Sabe."},{"speaker":"Unknown","startTime":1274.19,"endTime":1278.51,"body":"I know it's an ongoing,"},{"speaker":"Unknown","startTime":1274.19,"endTime":1278.51,"body":"you know, journey, right,"},{"speaker":"Unknown","startTime":1278.51,"endTime":1281.39,"body":"because there's always like, I"},{"speaker":"Unknown","startTime":1278.51,"endTime":1281.39,"body":"definitely have busy seasons"},{"speaker":"Unknown","startTime":1281.39,"endTime":1286.25,"body":"where I will be cranking on 100"},{"speaker":"Unknown","startTime":1281.39,"endTime":1286.25,"body":"page catalog. Like, I eat so"},{"speaker":"Unknown","startTime":1286.25,"endTime":1289.34,"body":"much chocolate during that time."},{"speaker":"Unknown","startTime":1286.25,"endTime":1289.34,"body":"It's ridiculous, like my"},{"speaker":"Unknown","startTime":1289.34,"endTime":1293.24,"body":"chocolate stash has been. But"},{"speaker":"Unknown","startTime":1289.34,"endTime":1293.24,"body":"you know, that's what gets me"},{"speaker":"Unknown","startTime":1293.24,"endTime":1297.32,"body":"through. But I just I tried"},{"speaker":"Unknown","startTime":1293.24,"endTime":1297.32,"body":"really hard. It's a huge, huge"},{"speaker":"Unknown","startTime":1297.32,"endTime":1300.86,"body":"priority in my life to balance"},{"speaker":"Unknown","startTime":1297.32,"endTime":1300.86,"body":"that, like, I just have to note,"},{"speaker":"Unknown","startTime":1300.86,"endTime":1303.71,"body":"there's an end in sight, it's"},{"speaker":"Unknown","startTime":1300.86,"endTime":1303.71,"body":"good for my psyche. And for my"},{"speaker":"Unknown","startTime":1303.71,"endTime":1308.51,"body":"stress levels, you know, and I"},{"speaker":"Unknown","startTime":1303.71,"endTime":1308.51,"body":"like I guess I do. If you were"},{"speaker":"Unknown","startTime":1308.51,"endTime":1311.06,"body":"to jam it all together, I take"},{"speaker":"Unknown","startTime":1308.51,"endTime":1311.06,"body":"about two months off a year,"},{"speaker":"Unknown","startTime":1311.06,"endTime":1314.15,"body":"which is feels so crazy. And my"},{"speaker":"Unknown","startTime":1311.06,"endTime":1314.15,"body":"husband's a high school teacher."},{"speaker":"Unknown","startTime":1314.15,"endTime":1317.24,"body":"So I like to be off when he's"},{"speaker":"Unknown","startTime":1314.15,"endTime":1317.24,"body":"off, we love to go outside, we"},{"speaker":"Unknown","startTime":1317.24,"endTime":1321.02,"body":"love to play and it's just"},{"speaker":"Unknown","startTime":1317.24,"endTime":1321.02,"body":"setting those expectations with"},{"speaker":"Unknown","startTime":1321.02,"endTime":1324.98,"body":"your clients really is the"},{"speaker":"Unknown","startTime":1321.02,"endTime":1324.98,"body":"biggest, biggest thing for me is"},{"speaker":"Unknown","startTime":1324.98,"endTime":1328.79,"body":"like I tell my clients months in"},{"speaker":"Unknown","startTime":1324.98,"endTime":1328.79,"body":"advance, when I'm about to go"},{"speaker":"Unknown","startTime":1328.79,"endTime":1332.69,"body":"when I have a trip planned or"},{"speaker":"Unknown","startTime":1328.79,"endTime":1332.69,"body":"something. And I tried really"},{"speaker":"Unknown","startTime":1332.69,"endTime":1337.13,"body":"hard to build a schedule around"},{"speaker":"Unknown","startTime":1332.69,"endTime":1337.13,"body":"those breaks, because you have"},{"speaker":"Unknown","startTime":1337.13,"endTime":1340.19,"body":"to take breaks. If you don't"},{"speaker":"Unknown","startTime":1337.13,"endTime":1340.19,"body":"take breaks, it just becomes so"},{"speaker":"Unknown","startTime":1340.19,"endTime":1343.52,"body":"relentless, right and and just"},{"speaker":"Unknown","startTime":1340.19,"endTime":1343.52,"body":"and then you don't get to enjoy"},{"speaker":"Unknown","startTime":1343.55,"endTime":1347.0,"body":"everything that you're creating"},{"speaker":"Unknown","startTime":1343.55,"endTime":1347.0,"body":"and building and what was even"},{"speaker":"Unknown","startTime":1347.0,"endTime":1349.61,"body":"more wild as I think back on"},{"speaker":"Unknown","startTime":1347.0,"endTime":1349.61,"body":"this journey of being like"},{"speaker":"Unknown","startTime":1349.61,"endTime":1353.03,"body":"building this business. Now I'm"},{"speaker":"Unknown","startTime":1349.61,"endTime":1353.03,"body":"like I have clients through"},{"speaker":"Unknown","startTime":1353.39,"endTime":1355.97,"body":"September and such right now,"},{"speaker":"Unknown","startTime":1353.39,"endTime":1355.97,"body":"like I have plenty of work lined"},{"speaker":"Unknown","startTime":1355.97,"endTime":1359.33,"body":"up for myself. But there have"},{"speaker":"Unknown","startTime":1355.97,"endTime":1359.33,"body":"been so many times over the"},{"speaker":"Unknown","startTime":1359.33,"endTime":1362.99,"body":"years where there were low. And"},{"speaker":"Unknown","startTime":1359.33,"endTime":1362.99,"body":"there were times when you didn't"},{"speaker":"Unknown","startTime":1362.99,"endTime":1366.83,"body":"have a lot of clients. And I"},{"speaker":"Unknown","startTime":1362.99,"endTime":1366.83,"body":"used to for so long would stress"},{"speaker":"Unknown","startTime":1367.1,"endTime":1370.79,"body":"so much about those loans. And I"},{"speaker":"Unknown","startTime":1367.1,"endTime":1370.79,"body":"would just force myself to sit"},{"speaker":"Unknown","startTime":1370.79,"endTime":1374.06,"body":"in front of my computer, as if"},{"speaker":"Unknown","startTime":1370.79,"endTime":1374.06,"body":"somehow that was going to make"},{"speaker":"Unknown","startTime":1374.06,"endTime":1377.0,"body":"it all happen, you know. And"},{"speaker":"Unknown","startTime":1374.06,"endTime":1377.0,"body":"what I finally started to"},{"speaker":"Unknown","startTime":1377.0,"endTime":1380.45,"body":"realize was actually, when I"},{"speaker":"Unknown","startTime":1377.0,"endTime":1380.45,"body":"would take the break, and I"},{"speaker":"Unknown","startTime":1380.45,"endTime":1383.06,"body":"would walk away and I would go I"},{"speaker":"Unknown","startTime":1380.45,"endTime":1383.06,"body":"love to mountain bike and"},{"speaker":"Unknown","startTime":1383.06,"endTime":1386.87,"body":"snowboard and be outside. And I"},{"speaker":"Unknown","startTime":1383.06,"endTime":1386.87,"body":"would take those breaks and go"},{"speaker":"Unknown","startTime":1386.87,"endTime":1390.68,"body":"do something, I would come back"},{"speaker":"Unknown","startTime":1386.87,"endTime":1390.68,"body":"and somehow be like, Oh, I could"},{"speaker":"Unknown","startTime":1390.68,"endTime":1393.59,"body":"email this person or Oh, I could"},{"speaker":"Unknown","startTime":1390.68,"endTime":1393.59,"body":"reach out in this way. It's like"},{"speaker":"Unknown","startTime":1393.59,"endTime":1398.69,"body":"you just have this less stress"},{"speaker":"Unknown","startTime":1393.59,"endTime":1398.69,"body":"take and I mean, it's not not a"},{"speaker":"Unknown","startTime":1398.69,"endTime":1401.75,"body":"hard basketball, obviously,"},{"speaker":"Unknown","startTime":1398.69,"endTime":1401.75,"body":"there are moments when just you"},{"speaker":"Unknown","startTime":1401.75,"endTime":1404.45,"body":"have to really try to dig up"},{"speaker":"Unknown","startTime":1401.75,"endTime":1404.45,"body":"clients. And I've definitely"},{"speaker":"Unknown","startTime":1404.45,"endTime":1408.92,"body":"been there too. But when I can,"},{"speaker":"Unknown","startTime":1404.45,"endTime":1408.92,"body":"that's the key when I can I take"},{"speaker":"Unknown","startTime":1409.16,"endTime":1412.58,"body":"the breaks. And I try really,"},{"speaker":"Unknown","startTime":1409.16,"endTime":1412.58,"body":"really hard when I'm on the"},{"speaker":"Unknown","startTime":1412.58,"endTime":1417.2,"body":"breaks to disconnect to I like"},{"speaker":"Unknown","startTime":1412.58,"endTime":1417.2,"body":"joke, I'm like no laptops on"},{"speaker":"Unknown","startTime":1417.2,"endTime":1420.89,"body":"vacation, like a joke that I say"},{"speaker":"Unknown","startTime":1417.2,"endTime":1420.89,"body":"to my husband, you know, if it's"},{"speaker":"Unknown","startTime":1420.89,"endTime":1423.23,"body":"like, I mean, obviously, if"},{"speaker":"Unknown","startTime":1420.89,"endTime":1423.23,"body":"you're gone for weeks at a time,"},{"speaker":"Unknown","startTime":1423.23,"endTime":1426.2,"body":"it's kind of hard to be"},{"speaker":"Unknown","startTime":1423.23,"endTime":1426.2,"body":"completely disconnected. But at"},{"speaker":"Unknown","startTime":1426.2,"endTime":1429.74,"body":"least a long weekend, I've"},{"speaker":"Unknown","startTime":1426.2,"endTime":1429.74,"body":"managed to pull off no laptop"},{"speaker":"Unknown","startTime":1429.74,"endTime":1435.23,"body":"for two weeks vacation years in"},{"speaker":"Unknown","startTime":1429.74,"endTime":1435.23,"body":"a row. Now I just I am precious"},{"speaker":"Unknown","startTime":1435.23,"endTime":1435.98,"body":"with my breaks."},{"speaker":"Erin Geiger","startTime":1437.089,"endTime":1439.849,"body":"Well, and I think"},{"speaker":"Erin Geiger","startTime":1437.089,"endTime":1439.849,"body":"the main thing is, like you"},{"speaker":"Erin Geiger","startTime":1439.849,"endTime":1443.509,"body":"said, it's setting expectations,"},{"speaker":"Erin Geiger","startTime":1439.849,"endTime":1443.509,"body":"you know, so it's working with"},{"speaker":"Erin Geiger","startTime":1443.509,"endTime":1447.019,"body":"your clients and letting them"},{"speaker":"Erin Geiger","startTime":1443.509,"endTime":1447.019,"body":"know well ahead of time and so"},{"speaker":"Erin Geiger","startTime":1447.019,"endTime":1449.809,"body":"that they feel comfortable with"},{"speaker":"Erin Geiger","startTime":1447.019,"endTime":1449.809,"body":"it. And they feel like, no,"},{"speaker":"Erin Geiger","startTime":1449.809,"endTime":1452.629,"body":"she's got me, you know, like,"},{"speaker":"Erin Geiger","startTime":1449.809,"endTime":1452.629,"body":"we're, the my stuff will be"},{"speaker":"Erin Geiger","startTime":1452.629,"endTime":1455.659,"body":"taken care of like this is it's"},{"speaker":"Erin Geiger","startTime":1452.629,"endTime":1455.659,"body":"just fine. And then they can"},{"speaker":"Erin Geiger","startTime":1455.659,"endTime":1459.229,"body":"kind of like, manage it within"},{"speaker":"Erin Geiger","startTime":1455.659,"endTime":1459.229,"body":"their own schedules too. You"},{"speaker":"Erin Geiger","startTime":1459.229,"endTime":1461.089,"body":"know, so if you do it that way"},{"speaker":"Erin Geiger","startTime":1459.229,"endTime":1461.089,"body":"ahead of time and you're"},{"speaker":"Erin Geiger","startTime":1461.089,"endTime":1464.239,"body":"managing it like you say, then"},{"speaker":"Erin Geiger","startTime":1461.089,"endTime":1464.239,"body":"you shouldn't be able to do"},{"speaker":"Erin Geiger","startTime":1464.239,"endTime":1466.129,"body":"that, you know, and it kind of"},{"speaker":"Erin Geiger","startTime":1464.239,"endTime":1466.129,"body":"defeats the purpose. Yeah, if"},{"speaker":"Erin Geiger","startTime":1466.129,"endTime":1469.309,"body":"you're bringing your laptop with"},{"speaker":"Erin Geiger","startTime":1466.129,"endTime":1469.309,"body":"you, then it's like you're not"},{"speaker":"Erin Geiger","startTime":1469.309,"endTime":1471.739,"body":"really recharging. You're still"},{"speaker":"Erin Geiger","startTime":1469.309,"endTime":1471.739,"body":"burning yourself out, you know?"},{"speaker":"Erin Geiger","startTime":1471.739,"endTime":1472.639,"body":"So it's like"},{"speaker":"Unknown","startTime":1472.67,"endTime":1475.82,"body":"Yeah, yeah. Yes,"},{"speaker":"Unknown","startTime":1472.67,"endTime":1475.82,"body":"exactly."},{"speaker":"Erin Geiger","startTime":1477.38,"endTime":1481.01,"body":"Where can people"},{"speaker":"Erin Geiger","startTime":1477.38,"endTime":1481.01,"body":"find you online if they want to"},{"speaker":"Erin Geiger","startTime":1481.01,"endTime":1481.88,"body":"connect with you?"},{"speaker":"Unknown","startTime":1483.049,"endTime":1487.819,"body":"Yeah, so I am Mark a"},{"speaker":"Unknown","startTime":1483.049,"endTime":1487.819,"body":"creative.com. That is my graphic"},{"speaker":"Unknown","startTime":1487.819,"endTime":1492.199,"body":"design site. I have also started"},{"speaker":"Unknown","startTime":1487.819,"endTime":1492.199,"body":"another business that is called"},{"speaker":"Unknown","startTime":1492.199,"endTime":1495.529,"body":"veggies and vodka.com where I"},{"speaker":"Unknown","startTime":1492.199,"endTime":1495.529,"body":"love to talk about this balance"},{"speaker":"Unknown","startTime":1495.559,"endTime":1498.349,"body":"and taking breaks and finding"},{"speaker":"Unknown","startTime":1495.559,"endTime":1498.349,"body":"space for yourself and taking"},{"speaker":"Unknown","startTime":1498.349,"endTime":1501.979,"body":"care of yourself. And I do Do"},{"speaker":"Unknown","startTime":1498.349,"endTime":1501.979,"body":"lots of sketches and weekly"},{"speaker":"Unknown","startTime":1502.009,"endTime":1505.669,"body":"newsletters through veggies and"},{"speaker":"Unknown","startTime":1502.009,"endTime":1505.669,"body":"vodka.com. And both of them are"},{"speaker":"Unknown","startTime":1505.669,"endTime":1510.079,"body":"on Instagram, but I am a master"},{"speaker":"Unknown","startTime":1505.669,"endTime":1510.079,"body":"at email. So feel free to reach"},{"speaker":"Unknown","startTime":1510.079,"endTime":1513.769,"body":"out via email, reach out through"},{"speaker":"Unknown","startTime":1510.079,"endTime":1513.769,"body":"Instagram. Both are great. But"},{"speaker":"Unknown","startTime":1514.069,"endTime":1517.009,"body":"yeah, those are the two sites"},{"speaker":"Unknown","startTime":1514.069,"endTime":1517.009,"body":"that I'm spending all my time on"},{"speaker":"Unknown","startTime":1517.009,"endTime":1517.579,"body":"these days."},{"speaker":"Erin Geiger","startTime":1518.119,"endTime":1520.969,"body":"And I love that you"},{"speaker":"Erin Geiger","startTime":1518.119,"endTime":1520.969,"body":"have the two because, you know,"},{"speaker":"Erin Geiger","startTime":1520.969,"endTime":1523.669,"body":"I there was something else I was"},{"speaker":"Erin Geiger","startTime":1520.969,"endTime":1523.669,"body":"working on where I was like, You"},{"speaker":"Erin Geiger","startTime":1523.669,"endTime":1525.709,"body":"know what people can have"},{"speaker":"Erin Geiger","startTime":1523.669,"endTime":1525.709,"body":"different interests. And it's"},{"speaker":"Erin Geiger","startTime":1525.709,"endTime":1529.579,"body":"like, if you want to have a"},{"speaker":"Erin Geiger","startTime":1525.709,"endTime":1529.579,"body":"second business of something, or"},{"speaker":"Erin Geiger","startTime":1529.579,"endTime":1532.189,"body":"even if it's a hobby, whatever"},{"speaker":"Erin Geiger","startTime":1529.579,"endTime":1532.189,"body":"it is, like, that's okay. You"},{"speaker":"Erin Geiger","startTime":1532.189,"endTime":1534.769,"body":"know, I think that sometimes"},{"speaker":"Erin Geiger","startTime":1532.189,"endTime":1534.769,"body":"it's drilled into our heads of"},{"speaker":"Erin Geiger","startTime":1534.769,"endTime":1537.139,"body":"like, you've got to focus on one"},{"speaker":"Erin Geiger","startTime":1534.769,"endTime":1537.139,"body":"thing, you know, and mastering"},{"speaker":"Erin Geiger","startTime":1537.139,"endTime":1539.479,"body":"that thing before you move on to"},{"speaker":"Erin Geiger","startTime":1537.139,"endTime":1539.479,"body":"the next and it's like, no, you"},{"speaker":"Erin Geiger","startTime":1539.479,"endTime":1541.669,"body":"can have different interests"},{"speaker":"Erin Geiger","startTime":1539.479,"endTime":1541.669,"body":"like we're, we're four"},{"speaker":"Erin Geiger","startTime":1541.669,"endTime":1543.289,"body":"dimensional people here. So"},{"speaker":"Unknown","startTime":1545.63,"endTime":1551.39,"body":"yeah, I, it's so I have"},{"speaker":"Unknown","startTime":1545.63,"endTime":1551.39,"body":"to, I had, well, thank you, I"},{"speaker":"Unknown","startTime":1551.39,"endTime":1557.27,"body":"Sorry, sorry, I just have to say"},{"speaker":"Unknown","startTime":1551.39,"endTime":1557.27,"body":"that I had an aunt that was an"},{"speaker":"Unknown","startTime":1557.27,"endTime":1559.58,"body":"artist, and she wants that to me"},{"speaker":"Unknown","startTime":1557.27,"endTime":1559.58,"body":"when I was younger, and it"},{"speaker":"Unknown","startTime":1559.58,"endTime":1562.31,"body":"really stuck with me, she's"},{"speaker":"Unknown","startTime":1559.58,"endTime":1562.31,"body":"like, No one job is gonna"},{"speaker":"Unknown","startTime":1562.31,"endTime":1565.52,"body":"fulfill every part of you. Like"},{"speaker":"Unknown","startTime":1562.31,"endTime":1565.52,"body":"it's okay to have multiple jobs."},{"speaker":"Unknown","startTime":1565.52,"endTime":1568.16,"body":"And for years, I was like, I'm a"},{"speaker":"Unknown","startTime":1565.52,"endTime":1568.16,"body":"graphic designer, this is all I"},{"speaker":"Unknown","startTime":1568.16,"endTime":1571.67,"body":"do. And then I was like, I"},{"speaker":"Unknown","startTime":1568.16,"endTime":1571.67,"body":"really miss writing and just"},{"speaker":"Unknown","startTime":1571.67,"endTime":1575.12,"body":"creating for the fun of it. And"},{"speaker":"Unknown","startTime":1571.67,"endTime":1575.12,"body":"I've had a massive health and"},{"speaker":"Unknown","startTime":1575.12,"endTime":1577.34,"body":"wellness journey. And I've had"},{"speaker":"Unknown","startTime":1575.12,"endTime":1577.34,"body":"people ask me about it for"},{"speaker":"Unknown","startTime":1577.34,"endTime":1581.54,"body":"years. And once I finally"},{"speaker":"Unknown","startTime":1577.34,"endTime":1581.54,"body":"started writing, and sketching"},{"speaker":"Unknown","startTime":1581.54,"endTime":1585.92,"body":"and sharing that all of a"},{"speaker":"Unknown","startTime":1581.54,"endTime":1585.92,"body":"sudden, I felt the most fully"},{"speaker":"Unknown","startTime":1585.92,"endTime":1589.46,"body":"utilized that I have in the"},{"speaker":"Unknown","startTime":1585.92,"endTime":1589.46,"body":"longest time it was this outlet."},{"speaker":"Unknown","startTime":1589.46,"endTime":1592.91,"body":"It was this released. And I was"},{"speaker":"Unknown","startTime":1589.46,"endTime":1592.91,"body":"like, not having to put all my"},{"speaker":"Unknown","startTime":1593.81,"endTime":1597.29,"body":"eggs in my graphic design basket"},{"speaker":"Unknown","startTime":1593.81,"endTime":1597.29,"body":"and spreading it out. It's just"},{"speaker":"Unknown","startTime":1597.29,"endTime":1601.7,"body":"been incredibly fulfilling."},{"speaker":"Unknown","startTime":1597.29,"endTime":1601.7,"body":"Like, I had no idea what I was"},{"speaker":"Unknown","startTime":1601.7,"endTime":1605.39,"body":"missing. And all of a sudden it"},{"speaker":"Unknown","startTime":1601.7,"endTime":1605.39,"body":"was like, Well, I'm not as, like"},{"speaker":"Unknown","startTime":1605.39,"endTime":1608.27,"body":"burnt out with design anymore."},{"speaker":"Unknown","startTime":1605.39,"endTime":1608.27,"body":"Because I'm doing this other"},{"speaker":"Unknown","startTime":1608.27,"endTime":1611.66,"body":"thing. Like it's just been."},{"speaker":"Unknown","startTime":1608.27,"endTime":1611.66,"body":"Yeah, but it's hard to remind"},{"speaker":"Unknown","startTime":1611.66,"endTime":1614.33,"body":"yourself. Yes, we can we can be"},{"speaker":"Unknown","startTime":1611.66,"endTime":1614.33,"body":"what is Marie Forleo say like"},{"speaker":"Unknown","startTime":1614.33,"endTime":1617.96,"body":"multi passionate, we can do"},{"speaker":"Unknown","startTime":1614.33,"endTime":1617.96,"body":"multiple things. No, that's"},{"speaker":"Unknown","startTime":1617.96,"endTime":1618.38,"body":"okay."},{"speaker":"Erin Geiger","startTime":1618.68,"endTime":1620.87,"body":"No, and that's a"},{"speaker":"Erin Geiger","startTime":1618.68,"endTime":1620.87,"body":"good point to like, taking on a"},{"speaker":"Erin Geiger","startTime":1620.87,"endTime":1625.1,"body":"secondary thing could actually"},{"speaker":"Erin Geiger","startTime":1620.87,"endTime":1625.1,"body":"fuel your primary thing, you"},{"speaker":"Erin Geiger","startTime":1625.1,"endTime":1628.46,"body":"know, could like open up"},{"speaker":"Erin Geiger","startTime":1625.1,"endTime":1628.46,"body":"there's, you know, inspiration"},{"speaker":"Erin Geiger","startTime":1628.46,"endTime":1630.95,"body":"facets that you've been closed,"},{"speaker":"Erin Geiger","startTime":1628.46,"endTime":1630.95,"body":"you know, and like, kind of like"},{"speaker":"Erin Geiger","startTime":1630.95,"endTime":1633.8,"body":"free you up and not have you"},{"speaker":"Erin Geiger","startTime":1630.95,"endTime":1633.8,"body":"feel so stressed. So you can you"},{"speaker":"Erin Geiger","startTime":1633.8,"endTime":1636.29,"body":"know, have a whole other"},{"speaker":"Erin Geiger","startTime":1633.8,"endTime":1636.29,"body":"Outlook, you know, so that's"},{"speaker":"Erin Geiger","startTime":1636.29,"endTime":1641.03,"body":"yeah, that's smart. Okay, so one"},{"speaker":"Erin Geiger","startTime":1636.29,"endTime":1641.03,"body":"question I asked everybody on"},{"speaker":"Erin Geiger","startTime":1641.03,"endTime":1645.95,"body":"every single episode is, if you"},{"speaker":"Erin Geiger","startTime":1641.03,"endTime":1645.95,"body":"could only listen to one music"},{"speaker":"Erin Geiger","startTime":1645.95,"endTime":1649.16,"body":"artists for the rest of your"},{"speaker":"Erin Geiger","startTime":1645.95,"endTime":1649.16,"body":"life. Who would it be?"},{"speaker":"Unknown","startTime":1650.99,"endTime":1653.09,"body":"I've heard you ask"},{"speaker":"Unknown","startTime":1650.99,"endTime":1653.09,"body":"this. And I've been thinking"},{"speaker":"Unknown","startTime":1653.09,"endTime":1658.22,"body":"about it. I'm like, oh, man, I"},{"speaker":"Unknown","startTime":1653.09,"endTime":1658.22,"body":"love love music. So this is a"},{"speaker":"Unknown","startTime":1658.25,"endTime":1662.78,"body":"very hard question. I mean,"},{"speaker":"Unknown","startTime":1658.25,"endTime":1662.78,"body":"everything from like the 40s and"},{"speaker":"Unknown","startTime":1662.78,"endTime":1666.41,"body":"50s, the 60s and 70s 80s and"},{"speaker":"Unknown","startTime":1662.78,"endTime":1666.41,"body":"90s. I like I seriously, I love"},{"speaker":"Unknown","startTime":1666.41,"endTime":1670.76,"body":"it all. Play it constantly. But"},{"speaker":"Unknown","startTime":1666.41,"endTime":1670.76,"body":"there is one artist and it feels"},{"speaker":"Unknown","startTime":1671.03,"endTime":1675.35,"body":"almost cliche, but I am whenever"},{"speaker":"Unknown","startTime":1671.03,"endTime":1675.35,"body":"I just like no need to put music"},{"speaker":"Unknown","startTime":1675.35,"endTime":1678.74,"body":"on and I can just just keep"},{"speaker":"Unknown","startTime":1675.35,"endTime":1678.74,"body":"functioning in life as Jack"},{"speaker":"Unknown","startTime":1678.74,"endTime":1682.4,"body":"Johnson. It just bends me out. I"},{"speaker":"Unknown","startTime":1678.74,"endTime":1682.4,"body":"think in another life. I was a"},{"speaker":"Unknown","startTime":1682.4,"endTime":1685.07,"body":"surfer. I had a stint where I"},{"speaker":"Unknown","startTime":1682.4,"endTime":1685.07,"body":"did it for a minute. And I think"},{"speaker":"Unknown","startTime":1685.07,"endTime":1687.59,"body":"that's just there's a part of me"},{"speaker":"Unknown","startTime":1685.07,"endTime":1687.59,"body":"that would love to embrace that."},{"speaker":"Unknown","startTime":1687.62,"endTime":1690.11,"body":"So I just I love Jack Dawson."},{"speaker":"Erin Geiger","startTime":1690.199,"endTime":1692.449,"body":"Yeah, he is a good"},{"speaker":"Erin Geiger","startTime":1690.199,"endTime":1692.449,"body":"one. I like him too. He's a he's"},{"speaker":"Erin Geiger","startTime":1692.449,"endTime":1694.729,"body":"a good one to have on in the"},{"speaker":"Erin Geiger","startTime":1692.449,"endTime":1694.729,"body":"background to just kind of like"},{"speaker":"Erin Geiger","startTime":1694.729,"endTime":1699.379,"body":"Yeah, yeah, he has a good vibe."},{"speaker":"Erin Geiger","startTime":1694.729,"endTime":1699.379,"body":"I used to play him for my kids"},{"speaker":"Erin Geiger","startTime":1699.379,"endTime":1704.119,"body":"to because he has a kids. Yeah."},{"speaker":"Erin Geiger","startTime":1699.379,"endTime":1704.119,"body":"It's like a kid's album. Right."},{"speaker":"Erin Geiger","startTime":1704.119,"endTime":1707.119,"body":"And I don't have that on. You"},{"speaker":"Erin Geiger","startTime":1704.119,"endTime":1707.119,"body":"know, I'm like, Oh, okay. This"},{"speaker":"Erin Geiger","startTime":1707.119,"endTime":1707.749,"body":"is really cool."},{"speaker":"Unknown","startTime":1708.77,"endTime":1710.96,"body":"Yeah, yeah, I think it"},{"speaker":"Unknown","startTime":1708.77,"endTime":1710.96,"body":"was like the Curious George"},{"speaker":"Unknown","startTime":1710.96,"endTime":1713.75,"body":"soundtrack or something. Yeah,"},{"speaker":"Unknown","startTime":1710.96,"endTime":1713.75,"body":"sure. Yeah."},{"speaker":"Erin Geiger","startTime":1713.749,"endTime":1716.299,"body":"Something Yeah."},{"speaker":"Erin Geiger","startTime":1713.749,"endTime":1716.299,"body":"used to play that all the time."},{"speaker":"Erin Geiger","startTime":1716.299,"endTime":1718.729,"body":"Because I was we were really my"},{"speaker":"Erin Geiger","startTime":1716.299,"endTime":1718.729,"body":"husband. I are huge, and music"},{"speaker":"Erin Geiger","startTime":1718.729,"endTime":1722.689,"body":"and he's a musician. And so"},{"speaker":"Erin Geiger","startTime":1718.729,"endTime":1722.689,"body":"we're big on trying to like"},{"speaker":"Erin Geiger","startTime":1722.719,"endTime":1727.429,"body":"expose our kids to music, music"},{"speaker":"Erin Geiger","startTime":1722.719,"endTime":1727.429,"body":"and not just like, Humpty"},{"speaker":"Erin Geiger","startTime":1727.429,"endTime":1730.969,"body":"Dumpty, or whatever, you know."},{"speaker":"Erin Geiger","startTime":1727.429,"endTime":1730.969,"body":"And there was this show called"},{"speaker":"Erin Geiger","startTime":1730.969,"endTime":1735.469,"body":"Yo Gabba Gabba. And it has the"},{"speaker":"Erin Geiger","startTime":1730.969,"endTime":1735.469,"body":"best musicians on it. Like the"},{"speaker":"Erin Geiger","startTime":1735.469,"endTime":1738.679,"body":"shins were on it, like all these"},{"speaker":"Erin Geiger","startTime":1735.469,"endTime":1738.679,"body":"great artists run and we're"},{"speaker":"Erin Geiger","startTime":1738.679,"endTime":1741.439,"body":"like, This is amazing. And like"},{"speaker":"Erin Geiger","startTime":1738.679,"endTime":1741.439,"body":"the main character had like a"},{"speaker":"Erin Geiger","startTime":1741.439,"endTime":1744.649,"body":"boom box. I mean, it's just"},{"speaker":"Erin Geiger","startTime":1741.439,"endTime":1744.649,"body":"like, it's so we're like, wow,"},{"speaker":"Erin Geiger","startTime":1744.679,"endTime":1746.539,"body":"so it was really cool. We're"},{"speaker":"Erin Geiger","startTime":1744.679,"endTime":1746.539,"body":"that's what we're trying to do."},{"speaker":"Erin Geiger","startTime":1746.539,"endTime":1749.599,"body":"So Jack Johnson. Yeah, he's"},{"speaker":"Erin Geiger","startTime":1746.539,"endTime":1749.599,"body":"right up there. So that's"},{"speaker":"Erin Geiger","startTime":1749.599,"endTime":1753.499,"body":"awesome. Maura, thank you so"},{"speaker":"Erin Geiger","startTime":1749.599,"endTime":1753.499,"body":"much for taking the time to chat"},{"speaker":"Erin Geiger","startTime":1753.499,"endTime":1756.859,"body":"and catch up today. It was just"},{"speaker":"Erin Geiger","startTime":1753.499,"endTime":1756.859,"body":"made my day seeing your face pop"},{"speaker":"Erin Geiger","startTime":1756.859,"endTime":1758.539,"body":"up on Zoom earlier. So"},{"speaker":"Unknown","startTime":1761.24,"endTime":1763.79,"body":"great to see you Erin."},{"speaker":"Unknown","startTime":1761.24,"endTime":1763.79,"body":"Thank you so much. It's been a"},{"speaker":"Unknown","startTime":1763.79,"endTime":1764.15,"body":"blast."},{"speaker":"Erin Geiger","startTime":1766.22,"endTime":1768.17,"body":"Thanks for tuning"},{"speaker":"Erin Geiger","startTime":1766.22,"endTime":1768.17,"body":"into the Small Business Big"},{"speaker":"Erin Geiger","startTime":1768.17,"endTime":1771.23,"body":"mindset podcast. To keep the fun"},{"speaker":"Erin Geiger","startTime":1768.17,"endTime":1771.23,"body":"going. Check out our Facebook"},{"speaker":"Erin Geiger","startTime":1771.23,"endTime":1774.38,"body":"group. Start and scale an online"},{"speaker":"Erin Geiger","startTime":1771.23,"endTime":1774.38,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":1774.38,"endTime":1777.32,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":1774.38,"endTime":1777.32,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":1777.32,"endTime":1779.84,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":1777.32,"endTime":1779.84,"body":"muscle creative.com and click"},{"speaker":"Erin Geiger","startTime":1779.84,"endTime":1782.75,"body":"subscribe. Join our email list"},{"speaker":"Erin Geiger","startTime":1779.84,"endTime":1782.75,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":1782.75,"endTime":1785.03,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":1782.75,"endTime":1785.03,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":1785.03,"endTime":1788.15,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":1785.03,"endTime":1788.15,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":1788.48,"endTime":1791.81,"body":"As always be authentic bringing"},{"speaker":"Erin Geiger","startTime":1788.48,"endTime":1791.81,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":1791.84,"endTime":1792.5,"body":"crushing it"},{"speaker":"Unknown","startTime":1800.0,"endTime":1800.12,"body":"You"}]}