{"version":"1.0.0","segments":[{"speaker":"Unknown","startTime":2.34,"endTime":5.58,"body":"Welcome to the Small"},{"speaker":"Unknown","startTime":2.34,"endTime":5.58,"body":"Business big mindset Podcast,"},{"speaker":"Unknown","startTime":5.73,"endTime":8.46,"body":"where we dive into tactical"},{"speaker":"Unknown","startTime":5.73,"endTime":8.46,"body":"strategies to grow your"},{"speaker":"Unknown","startTime":8.46,"endTime":12.51,"body":"business. And to make an impact"},{"speaker":"Unknown","startTime":8.46,"endTime":12.51,"body":"on this world. A huge part of"},{"speaker":"Unknown","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Unknown","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Unknown","startTime":16.02,"endTime":20.64,"body":"a major part of our process. And"},{"speaker":"Unknown","startTime":16.02,"endTime":20.64,"body":"this podcast. 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And so"},{"speaker":"Unknown","startTime":452.22,"endTime":455.13,"body":"I just love services like yours."},{"speaker":"Unknown","startTime":452.22,"endTime":455.13,"body":"Like I had mentioned before, we"},{"speaker":"Unknown","startTime":455.13,"endTime":459.21,"body":"started chatting on the podcast,"},{"speaker":"Unknown","startTime":455.13,"endTime":459.21,"body":"how we are course creators, and"},{"speaker":"Unknown","startTime":460.41,"endTime":464.43,"body":"Bonjour. Oh, just fits right in"},{"speaker":"Unknown","startTime":460.41,"endTime":464.43,"body":"so nicely, you know, because"},{"speaker":"Unknown","startTime":464.43,"endTime":467.64,"body":"it's all online. It's all"},{"speaker":"Unknown","startTime":464.43,"endTime":467.64,"body":"digital. And there's so many"},{"speaker":"Unknown","startTime":467.64,"endTime":470.46,"body":"course creators now that you"},{"speaker":"Unknown","startTime":467.64,"endTime":470.46,"body":"really do have to have that"},{"speaker":"Unknown","startTime":470.46,"endTime":474.51,"body":"connection and build that"},{"speaker":"Unknown","startTime":470.46,"endTime":474.51,"body":"relationship. And so can you"},{"speaker":"Unknown","startTime":474.51,"endTime":477.6,"body":"talk to me a little bit about"},{"speaker":"Unknown","startTime":474.51,"endTime":477.6,"body":"how, I don't know different"},{"speaker":"Unknown","startTime":477.6,"endTime":482.04,"body":"companies or industries are"},{"speaker":"Unknown","startTime":477.6,"endTime":482.04,"body":"leveraging bondora for their own"},{"speaker":"Unknown","startTime":482.04,"endTime":486.21,"body":"companies and their efforts?"},{"speaker":"Unknown","startTime":482.04,"endTime":486.21,"body":"Sure. So I tend to look like I"},{"speaker":"Unknown","startTime":486.21,"endTime":489.42,"body":"got a customer base people who"},{"speaker":"Unknown","startTime":486.21,"endTime":489.42,"body":"get success somebody in two"},{"speaker":"Unknown","startTime":489.42,"endTime":491.4,"body":"different ends of the spectrum."},{"speaker":"Unknown","startTime":489.42,"endTime":491.4,"body":"So on the one hand, you have"},{"speaker":"Unknown","startTime":492.21,"endTime":494.76,"body":"industries that actually thrive"},{"speaker":"Unknown","startTime":492.21,"endTime":494.76,"body":"in relationships, where where"},{"speaker":"Unknown","startTime":494.76,"endTime":497.34,"body":"trust is absolutely key. So"},{"speaker":"Unknown","startTime":494.76,"endTime":497.34,"body":"things like consultancies,"},{"speaker":"Unknown","startTime":497.34,"endTime":501.33,"body":"agencies, legal CPA, financial"},{"speaker":"Unknown","startTime":497.34,"endTime":501.33,"body":"wealth management, is industries"},{"speaker":"Unknown","startTime":501.33,"endTime":504.69,"body":"where make the best first"},{"speaker":"Unknown","startTime":501.33,"endTime":504.69,"body":"impression absolutely wins you"},{"speaker":"Unknown","startTime":504.69,"endTime":509.43,"body":"customers. And so using vsds,"},{"speaker":"Unknown","startTime":504.69,"endTime":509.43,"body":"like over text and email and a"},{"speaker":"Unknown","startTime":509.43,"endTime":512.61,"body":"nonferrous phase pieces, is"},{"speaker":"Unknown","startTime":509.43,"endTime":512.61,"body":"crucial. And so for those"},{"speaker":"Unknown","startTime":512.61,"endTime":515.4,"body":"industries, we use a lot of"},{"speaker":"Unknown","startTime":512.61,"endTime":515.4,"body":"things like lead conversion. So"},{"speaker":"Unknown","startTime":515.91,"endTime":518.13,"body":"like I did in the beginning,"},{"speaker":"Unknown","startTime":515.91,"endTime":518.13,"body":"when someone gets in touch bait,"},{"speaker":"Unknown","startTime":518.13,"endTime":520.47,"body":"like getting back saying your"},{"speaker":"Unknown","startTime":518.13,"endTime":520.47,"body":"name, the power of that showing"},{"speaker":"Unknown","startTime":520.47,"endTime":524.88,"body":"that you put support, and"},{"speaker":"Unknown","startTime":520.47,"endTime":524.88,"body":"customer focus at the top of"},{"speaker":"Unknown","startTime":524.88,"endTime":529.35,"body":"your funnel, it's one thing to"},{"speaker":"Unknown","startTime":524.88,"endTime":529.35,"body":"hold well holds true. And again,"},{"speaker":"Unknown","startTime":529.35,"endTime":532.26,"body":"first impressions do count. But"},{"speaker":"Unknown","startTime":529.35,"endTime":532.26,"body":"the other on the spectrum, we"},{"speaker":"Unknown","startTime":532.26,"endTime":534.93,"body":"have industries where"},{"speaker":"Unknown","startTime":532.26,"endTime":534.93,"body":"traditionally, there's been very"},{"speaker":"Unknown","startTime":534.93,"endTime":540.45,"body":"little human contact. And this"},{"speaker":"Unknown","startTime":534.93,"endTime":540.45,"body":"is things like e commerce, e"},{"speaker":"Unknown","startTime":540.45,"endTime":544.77,"body":"commerce companies, online"},{"speaker":"Unknown","startTime":540.45,"endTime":544.77,"body":"courses, to an extent SAS"},{"speaker":"Unknown","startTime":544.77,"endTime":548.61,"body":"companies as well. And if you"},{"speaker":"Unknown","startTime":544.77,"endTime":548.61,"body":"look at this side, now what you"},{"speaker":"Unknown","startTime":548.61,"endTime":552.48,"body":"have is an industry where where"},{"speaker":"Unknown","startTime":548.61,"endTime":552.48,"body":"it's port service, human"},{"speaker":"Unknown","startTime":552.48,"endTime":554.7,"body":"contact, relationships haven't"},{"speaker":"Unknown","startTime":552.48,"endTime":554.7,"body":"been at the forefront and so if"},{"speaker":"Unknown","startTime":554.7,"endTime":558.78,"body":"you start to do these in a way,"},{"speaker":"Unknown","startTime":554.7,"endTime":558.78,"body":"that it's an amazing way to"},{"speaker":"Unknown","startTime":558.78,"endTime":561.63,"body":"compete against other people"},{"speaker":"Unknown","startTime":558.78,"endTime":561.63,"body":"within the industry and back to"},{"speaker":"Unknown","startTime":561.63,"endTime":563.79,"body":"the point I mentioned earlier"},{"speaker":"Unknown","startTime":561.63,"endTime":563.79,"body":"about humans wanting social"},{"speaker":"Unknown","startTime":563.79,"endTime":567.75,"body":"connections. It's incredibly"},{"speaker":"Unknown","startTime":563.79,"endTime":567.75,"body":"effective even they don't think"},{"speaker":"Unknown","startTime":567.75,"endTime":569.52,"body":"it'll be and so I think a good"},{"speaker":"Unknown","startTime":567.75,"endTime":569.52,"body":"example here"},{"speaker":"Unknown","startTime":570.84,"endTime":575.25,"body":"courseware is actually to me"},{"speaker":"Unknown","startTime":570.84,"endTime":575.25,"body":"makes sense because each course"},{"speaker":"Unknown","startTime":575.25,"endTime":577.62,"body":"creator you are micro influence."},{"speaker":"Unknown","startTime":575.25,"endTime":577.62,"body":"So you actually like someone"},{"speaker":"Unknown","startTime":577.62,"endTime":579.87,"body":"that somebody's looking up to"},{"speaker":"Unknown","startTime":577.62,"endTime":579.87,"body":"their video materials. So when"},{"speaker":"Unknown","startTime":579.87,"endTime":583.05,"body":"you get a video for that person,"},{"speaker":"Unknown","startTime":579.87,"endTime":583.05,"body":"like incredibly powerful of it"},{"speaker":"Unknown","startTime":583.08,"endTime":585.39,"body":"being an example isn't like"},{"speaker":"Unknown","startTime":583.08,"endTime":585.39,"body":"ecommerce and this is"},{"speaker":"Unknown","startTime":585.39,"endTime":588.72,"body":"interesting because it's not a"},{"speaker":"Unknown","startTime":585.39,"endTime":588.72,"body":"space you would think they would"},{"speaker":"Unknown","startTime":588.78,"endTime":592.89,"body":"ever matter. But if you think if"},{"speaker":"Unknown","startTime":588.78,"endTime":592.89,"body":"you our e commerce company, it's"},{"speaker":"Unknown","startTime":592.89,"endTime":596.49,"body":"no longer about selling you"},{"speaker":"Unknown","startTime":592.89,"endTime":596.49,"body":"know, 110 dollar item to a"},{"speaker":"Unknown","startTime":596.49,"endTime":599.67,"body":"customer and that's it. It's a"},{"speaker":"Unknown","startTime":596.49,"endTime":599.67,"body":"case of case sometimes or item"},{"speaker":"Unknown","startTime":599.67,"endTime":599.97,"body":"but can you"},{"speaker":"Unknown","startTime":600.0,"endTime":602.91,"body":"Get them to come out five times"},{"speaker":"Unknown","startTime":600.0,"endTime":602.91,"body":"a year and buy another $10 each"},{"speaker":"Unknown","startTime":602.91,"endTime":605.52,"body":"time. So they become a $6"},{"speaker":"Unknown","startTime":602.91,"endTime":605.52,"body":"clients. And can you get him to"},{"speaker":"Unknown","startTime":605.52,"endTime":608.01,"body":"go and tell 10 more people, so"},{"speaker":"Unknown","startTime":605.52,"endTime":608.01,"body":"you get 10 more people like"},{"speaker":"Unknown","startTime":608.01,"endTime":610.62,"body":"that. So that's becoming a $600"},{"speaker":"Unknown","startTime":608.01,"endTime":610.62,"body":"clients, can you get him to"},{"speaker":"Unknown","startTime":610.62,"endTime":613.05,"body":"leave reviews online? Can you"},{"speaker":"Unknown","startTime":610.62,"endTime":613.05,"body":"get him to grow and talk about"},{"speaker":"Unknown","startTime":613.05,"endTime":616.89,"body":"you into that industry, when you"},{"speaker":"Unknown","startTime":613.05,"endTime":616.89,"body":"sell something, checking in to"},{"speaker":"Unknown","startTime":616.89,"endTime":619.5,"body":"make sure customers receive"},{"speaker":"Unknown","startTime":616.89,"endTime":619.5,"body":"that, make sure we're happy with"},{"speaker":"Unknown","startTime":619.5,"endTime":622.44,"body":"it, and then ask them to go and"},{"speaker":"Unknown","startTime":619.5,"endTime":622.44,"body":"leave you a leave you a review"},{"speaker":"Unknown","startTime":622.44,"endTime":626.88,"body":"on trustpilot or something else."},{"speaker":"Unknown","startTime":622.44,"endTime":626.88,"body":"Again, incredibly effective. And"},{"speaker":"Unknown","startTime":626.91,"endTime":629.94,"body":"it's worth the time now because"},{"speaker":"Unknown","startTime":626.91,"endTime":629.94,"body":"that customer will drive more"},{"speaker":"Unknown","startTime":629.94,"endTime":632.58,"body":"traffic. And it differentiates"},{"speaker":"Unknown","startTime":629.94,"endTime":632.58,"body":"us from anyone else in the"},{"speaker":"Unknown","startTime":632.58,"endTime":635.04,"body":"space. 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And you think"},{"speaker":"Unknown","startTime":644.58,"endTime":647.58,"body":"maybe I should swear stand that"},{"speaker":"Unknown","startTime":644.58,"endTime":647.58,"body":"which case, give it a go and see"},{"speaker":"Unknown","startTime":647.58,"endTime":650.94,"body":"and see how it fares for you."},{"speaker":"Unknown","startTime":647.58,"endTime":650.94,"body":"Yeah. And so do you have"},{"speaker":"Unknown","startTime":651.27,"endTime":653.94,"body":"pointers for people who are"},{"speaker":"Unknown","startTime":651.27,"endTime":653.94,"body":"like, okay, I really, you know,"},{"speaker":"Unknown","startTime":653.97,"endTime":656.22,"body":"I need to implement something"},{"speaker":"Unknown","startTime":653.97,"endTime":656.22,"body":"like bungee cord into my"},{"speaker":"Unknown","startTime":656.22,"endTime":660.99,"body":"strategy. If they're leveraging"},{"speaker":"Unknown","startTime":656.22,"endTime":660.99,"body":"it as a relationship builder, or"},{"speaker":"Unknown","startTime":660.99,"endTime":664.89,"body":"to stand out from a crowd, let's"},{"speaker":"Unknown","startTime":660.99,"endTime":664.89,"body":"say, do you have kind of certain"},{"speaker":"Unknown","startTime":665.28,"endTime":668.19,"body":"trends or pointers that you can"},{"speaker":"Unknown","startTime":665.28,"endTime":668.19,"body":"kind of share for people that"},{"speaker":"Unknown","startTime":668.19,"endTime":670.8,"body":"have a successful engagement"},{"speaker":"Unknown","startTime":668.19,"endTime":670.8,"body":"rate for their videos?"},{"speaker":"Unknown","startTime":672.39,"endTime":675.27,"body":"We're not going to live in terms"},{"speaker":"Unknown","startTime":672.39,"endTime":675.27,"body":"of industries. But I've tried to"},{"speaker":"Unknown","startTime":675.27,"endTime":678.42,"body":"talk high level. Yeah, I think"},{"speaker":"Unknown","startTime":675.27,"endTime":678.42,"body":"there's two things. One is one"},{"speaker":"Unknown","startTime":678.42,"endTime":681.45,"body":"is obviously the video itself."},{"speaker":"Unknown","startTime":678.42,"endTime":681.45,"body":"And the other part is, is when"},{"speaker":"Unknown","startTime":681.45,"endTime":684.27,"body":"to be using the videos. So the"},{"speaker":"Unknown","startTime":681.45,"endTime":684.27,"body":"way that our system works is"},{"speaker":"Unknown","startTime":684.27,"endTime":688.44,"body":"we'll will actually plug into"},{"speaker":"Unknown","startTime":684.27,"endTime":688.44,"body":"you know, any CRM or custom data"},{"speaker":"Unknown","startTime":688.44,"endTime":691.35,"body":"source, you know, from Shopify,"},{"speaker":"Unknown","startTime":688.44,"endTime":691.35,"body":"to Active Campaign, HubSpot,"},{"speaker":"Unknown","startTime":691.38,"endTime":694.08,"body":"Salesforce, but you name it. 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They purchase"},{"speaker":"Unknown","startTime":708.63,"endTime":711.12,"body":"something, three or four hours"},{"speaker":"Unknown","startTime":708.63,"endTime":711.12,"body":"later, it's been delivered, and"},{"speaker":"Unknown","startTime":711.12,"endTime":713.55,"body":"then you wait 12 hours, and then"},{"speaker":"Unknown","startTime":711.12,"endTime":713.55,"body":"send video again, it's all"},{"speaker":"Unknown","startTime":713.55,"endTime":715.17,"body":"timely. So there is this the"},{"speaker":"Unknown","startTime":713.55,"endTime":715.17,"body":"right time."},{"speaker":"Unknown","startTime":716.46,"endTime":719.67,"body":"Just the high level, the areas"},{"speaker":"Unknown","startTime":716.46,"endTime":719.67,"body":"you might want to look at is"},{"speaker":"Unknown","startTime":719.67,"endTime":722.46,"body":"league aversion, make your best"},{"speaker":"Unknown","startTime":719.67,"endTime":722.46,"body":"first impression. The second"},{"speaker":"Unknown","startTime":722.46,"endTime":727.08,"body":"stage we call activation. So for"},{"speaker":"Unknown","startTime":722.46,"endTime":727.08,"body":"online courses, and SAS, it's"},{"speaker":"Unknown","startTime":727.08,"endTime":729.3,"body":"when someone's paid you and they"},{"speaker":"Unknown","startTime":727.08,"endTime":729.3,"body":"can't bored, but they haven't"},{"speaker":"Unknown","startTime":729.3,"endTime":732.03,"body":"necessarily engaged with your"},{"speaker":"Unknown","startTime":729.3,"endTime":732.03,"body":"product or material."},{"speaker":"Unknown","startTime":733.05,"endTime":736.05,"body":"If they engage with it, you will"},{"speaker":"Unknown","startTime":733.05,"endTime":736.05,"body":"lose them as a customer. 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And"},{"speaker":"Unknown","startTime":751.95,"endTime":754.2,"body":"thirdly, is a referral piece,"},{"speaker":"Unknown","startTime":751.95,"endTime":754.2,"body":"which I mentioned in e commerce,"},{"speaker":"Unknown","startTime":754.2,"endTime":758.43,"body":"but in any industry, asking for"},{"speaker":"Unknown","startTime":754.2,"endTime":758.43,"body":"referrals and testimonials, in"},{"speaker":"Unknown","startTime":758.43,"endTime":762.12,"body":"terms of what you do in the"},{"speaker":"Unknown","startTime":758.43,"endTime":762.12,"body":"video, and how you say it's the"},{"speaker":"Unknown","startTime":762.12,"endTime":766.83,"body":"most So to recap, timing is, is"},{"speaker":"Unknown","startTime":762.12,"endTime":766.83,"body":"is key. But building this into"},{"speaker":"Unknown","startTime":766.83,"endTime":769.62,"body":"your systems, you want to be"},{"speaker":"Unknown","startTime":766.83,"endTime":769.62,"body":"able to, you wanna be able to"},{"speaker":"Unknown","startTime":769.62,"endTime":772.44,"body":"send this you know, within four"},{"speaker":"Unknown","startTime":769.62,"endTime":772.44,"body":"hours of of something happening"},{"speaker":"Unknown","startTime":773.04,"endTime":778.14,"body":"is key. So it's relevant. Beyond"},{"speaker":"Unknown","startTime":773.04,"endTime":778.14,"body":"that, I wouldn't worry too much."},{"speaker":"Unknown","startTime":778.56,"endTime":781.68,"body":"Authenticity is crucial,"},{"speaker":"Unknown","startTime":778.56,"endTime":781.68,"body":"depending on your brand."},{"speaker":"Unknown","startTime":783.09,"endTime":785.91,"body":"Where, where, where on the"},{"speaker":"Unknown","startTime":783.09,"endTime":785.91,"body":"spectrum, like, I'll do my"},{"speaker":"Unknown","startTime":785.91,"endTime":788.22,"body":"videos anywhere, like in my"},{"speaker":"Unknown","startTime":785.91,"endTime":788.22,"body":"kitchen with my kids running"},{"speaker":"Unknown","startTime":788.22,"endTime":790.83,"body":"around my feets that we found,"},{"speaker":"Unknown","startTime":788.22,"endTime":790.83,"body":"the more, the more authentic,"},{"speaker":"Unknown","startTime":791.01,"endTime":795.69,"body":"more powerful they are. 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And again, it will it will"},{"speaker":"Unknown","startTime":807.45,"endTime":810.09,"body":"benefit relationship in that"},{"speaker":"Unknown","startTime":807.45,"endTime":810.09,"body":"manner, I wouldn't worry too"},{"speaker":"Unknown","startTime":810.09,"endTime":812.94,"body":"much about looking your best."},{"speaker":"Unknown","startTime":810.09,"endTime":812.94,"body":"That's not the point of this."},{"speaker":"Unknown","startTime":814.47,"endTime":817.35,"body":"Next thing is that there's a lot"},{"speaker":"Unknown","startTime":814.47,"endTime":817.35,"body":"of parents name, so make sure"},{"speaker":"Unknown","startTime":817.35,"endTime":820.89,"body":"you say the person's name. 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So if you're"},{"speaker":"Unknown","startTime":828.45,"endTime":830.1,"body":"doing an online course, we'll"},{"speaker":"Unknown","startTime":830.1,"endTime":832.77,"body":"tell you, what they haven't"},{"speaker":"Unknown","startTime":830.1,"endTime":832.77,"body":"haven't engaged with how far"},{"speaker":"Unknown","startTime":832.77,"endTime":834.54,"body":"they've got maybe Martin"},{"speaker":"Unknown","startTime":832.77,"endTime":834.54,"body":"mentioned, hey, look, I see"},{"speaker":"Unknown","startTime":834.54,"endTime":838.32,"body":"you've got to stay asleep at"},{"speaker":"Unknown","startTime":834.54,"endTime":838.32,"body":"night stage for some help. But"},{"speaker":"Unknown","startTime":838.38,"endTime":842.31,"body":"ultimately, be yourself. Don't"},{"speaker":"Unknown","startTime":838.38,"endTime":842.31,"body":"think about too much username,"},{"speaker":"Unknown","startTime":842.82,"endTime":846.45,"body":"and keep it you know, it's,"},{"speaker":"Unknown","startTime":842.82,"endTime":846.45,"body":"it's, it's, it's just a check in"},{"speaker":"Unknown","startTime":846.45,"endTime":849.03,"body":"really, you know, it's under a"},{"speaker":"Unknown","startTime":846.45,"endTime":849.03,"body":"minutes, you know, you can spend"},{"speaker":"Unknown","startTime":849.03,"endTime":852.48,"body":"less than a minute and get"},{"speaker":"Unknown","startTime":849.03,"endTime":852.48,"body":"probably 95% of the benefits you"},{"speaker":"Unknown","startTime":852.48,"endTime":855.48,"body":"could do if you made a half an"},{"speaker":"Unknown","startTime":852.48,"endTime":855.48,"body":"hour video. Yeah, like, your"},{"speaker":"Unknown","startTime":855.48,"endTime":858.72,"body":"time is important. stick to that"},{"speaker":"Unknown","startTime":855.48,"endTime":858.72,"body":"now, and thank you for putting"},{"speaker":"Unknown","startTime":858.72,"endTime":861.75,"body":"it that way. Because I think so"},{"speaker":"Unknown","startTime":858.72,"endTime":861.75,"body":"many, especially on video, they"},{"speaker":"Unknown","startTime":861.75,"endTime":865.62,"body":"can get intimidated very quickly"},{"speaker":"Unknown","startTime":861.75,"endTime":865.62,"body":"and think it has to be picture"},{"speaker":"Unknown","startTime":865.62,"endTime":868.65,"body":"perfect and everything has to be"},{"speaker":"Unknown","startTime":865.62,"endTime":868.65,"body":"just right. And but you're right"},{"speaker":"Unknown","startTime":868.65,"endTime":872.76,"body":"people appreciate authenticity"},{"speaker":"Unknown","startTime":868.65,"endTime":872.76,"body":"and just being genuine, you"},{"speaker":"Unknown","startTime":872.76,"endTime":875.16,"body":"know, and just like just"},{"speaker":"Unknown","startTime":872.76,"endTime":875.16,"body":"speaking truth, you know,"},{"speaker":"Unknown","startTime":875.16,"endTime":877.71,"body":"essentially so thank you for"},{"speaker":"Unknown","startTime":875.16,"endTime":877.71,"body":"mentioning that because I think"},{"speaker":"Unknown","startTime":877.71,"endTime":880.05,"body":"that's a showstopper for a lot"},{"speaker":"Unknown","startTime":877.71,"endTime":880.05,"body":"of people. They're like, if I"},{"speaker":"Unknown","startTime":880.05,"endTime":884.28,"body":"can do it perfect, then I'm out,"},{"speaker":"Unknown","startTime":880.05,"endTime":884.28,"body":"you know. So."},{"speaker":"Unknown","startTime":885.96,"endTime":889.41,"body":"Okay, so I had mentioned earlier"},{"speaker":"Unknown","startTime":885.96,"endTime":889.41,"body":"that a lot of our audience are"},{"speaker":"Unknown","startTime":890.34,"endTime":893.55,"body":"early to mid growth"},{"speaker":"Unknown","startTime":890.34,"endTime":893.55,"body":"entrepreneurs. So I was"},{"speaker":"Unknown","startTime":893.55,"endTime":897.66,"body":"wondering if you had if you"},{"speaker":"Unknown","startTime":893.55,"endTime":897.66,"body":"would share any like key"},{"speaker":"Unknown","startTime":897.66,"endTime":900.0,"body":"learnings or insights you have"},{"speaker":"Unknown","startTime":897.66,"endTime":900.0,"body":"for others wanting to go out on"},{"speaker":"Unknown","startTime":900.0,"endTime":903.57,"body":"You're on their own, or, you"},{"speaker":"Unknown","startTime":900.0,"endTime":903.57,"body":"know, if they're things that"},{"speaker":"Unknown","startTime":903.57,"endTime":906.39,"body":"you're like, that happened and"},{"speaker":"Unknown","startTime":903.57,"endTime":906.39,"body":"you're like, Well, that was a"},{"speaker":"Unknown","startTime":906.39,"endTime":909.18,"body":"lesson, you know, as you're"},{"speaker":"Unknown","startTime":906.39,"endTime":909.18,"body":"really kind of going forward in"},{"speaker":"Unknown","startTime":909.18,"endTime":910.74,"body":"your journey that might help"},{"speaker":"Unknown","startTime":909.18,"endTime":910.74,"body":"others out."},{"speaker":"Unknown","startTime":911.759,"endTime":915.389,"body":"Right, so many mistakes every"},{"speaker":"Unknown","startTime":911.759,"endTime":915.389,"body":"day, May at some point,"},{"speaker":"Unknown","startTime":915.899,"endTime":919.919,"body":"everything still buys. I mean,"},{"speaker":"Unknown","startTime":915.899,"endTime":919.919,"body":"depends on your risk profile,"},{"speaker":"Unknown","startTime":919.919,"endTime":923.939,"body":"but, like, don't be afraid of"},{"speaker":"Unknown","startTime":919.919,"endTime":923.939,"body":"making mistakes, like the like,"},{"speaker":"Unknown","startTime":923.939,"endTime":927.869,"body":"we like, we have a kind of core,"},{"speaker":"Unknown","startTime":923.939,"endTime":927.869,"body":"I guess, piece of our culture"},{"speaker":"Unknown","startTime":927.869,"endTime":931.289,"body":"that, like, we encourage"},{"speaker":"Unknown","startTime":927.869,"endTime":931.289,"body":"everyone to go and test us test."},{"speaker":"Unknown","startTime":931.379,"endTime":934.859,"body":"And if you test 10 things, but"},{"speaker":"Unknown","startTime":931.379,"endTime":934.859,"body":"80 of them are gonna work."},{"speaker":"Unknown","startTime":935.429,"endTime":937.259,"body":"That's just the nature of"},{"speaker":"Unknown","startTime":935.429,"endTime":937.259,"body":"testing this is and this is how"},{"speaker":"Unknown","startTime":937.259,"endTime":940.649,"body":"you discover and how you move"},{"speaker":"Unknown","startTime":937.259,"endTime":940.649,"body":"forward. So if you haven't"},{"speaker":"Unknown","startTime":940.649,"endTime":943.259,"body":"started the business yet, you"},{"speaker":"Unknown","startTime":940.649,"endTime":943.259,"body":"know, count at least 10"},{"speaker":"Unknown","startTime":943.259,"endTime":946.139,"body":"different ideas. Eight of them"},{"speaker":"Unknown","startTime":943.259,"endTime":946.139,"body":"are gonna work. One of them"},{"speaker":"Unknown","startTime":946.139,"endTime":949.049,"body":"might be okay. One of them might"},{"speaker":"Unknown","startTime":946.139,"endTime":949.049,"body":"be stellar. And you don't"},{"speaker":"Unknown","startTime":949.049,"endTime":950.879,"body":"necessarily know what that one"},{"speaker":"Unknown","startTime":949.049,"endTime":950.879,"body":"is. Yeah, the one that seems the"},{"speaker":"Unknown","startTime":950.879,"endTime":953.099,"body":"best might not be test that,"},{"speaker":"Unknown","startTime":950.879,"endTime":953.099,"body":"what do you have the one you"},{"speaker":"Unknown","startTime":953.099,"endTime":955.679,"body":"think might might, might be the"},{"speaker":"Unknown","startTime":953.099,"endTime":955.679,"body":"one, go test it with 10"},{"speaker":"Unknown","startTime":955.679,"endTime":959.549,"body":"customers, you know, the one"},{"speaker":"Unknown","startTime":955.679,"endTime":959.549,"body":"might not get it, one gets a bit"},{"speaker":"Unknown","startTime":959.549,"endTime":962.279,"body":"and one them absolutely loves"},{"speaker":"Unknown","startTime":959.549,"endTime":962.279,"body":"it, go go find 10 more of those"},{"speaker":"Unknown","startTime":962.279,"endTime":965.549,"body":"and see if that's repeatable. So"},{"speaker":"Unknown","startTime":962.279,"endTime":965.549,"body":"think big, take small steps,"},{"speaker":"Unknown","startTime":965.609,"endTime":968.189,"body":"test a lot trial or things"},{"speaker":"Unknown","startTime":965.609,"endTime":968.189,"body":"you're never gonna get, you're"},{"speaker":"Unknown","startTime":968.189,"endTime":970.079,"body":"not gonna have one idea. And"},{"speaker":"Unknown","startTime":968.189,"endTime":970.079,"body":"that's it. And then you made,"},{"speaker":"Unknown","startTime":970.409,"endTime":974.309,"body":"that's not how it works. It is"},{"speaker":"Unknown","startTime":970.409,"endTime":974.309,"body":"many, many, many small steps. be"},{"speaker":"Unknown","startTime":974.309,"endTime":978.029,"body":"okay with that, like, enjoy"},{"speaker":"Unknown","startTime":974.309,"endTime":978.029,"body":"that, like, embrace that. And"},{"speaker":"Unknown","startTime":978.209,"endTime":981.869,"body":"follow that process. And, you"},{"speaker":"Unknown","startTime":978.209,"endTime":981.869,"body":"know, five years later,"},{"speaker":"Unknown","startTime":982.109,"endTime":986.579,"body":"suddenly, you'll be there on"},{"speaker":"Unknown","startTime":982.109,"endTime":986.579,"body":"your yacht, drinking, whatever"},{"speaker":"Unknown","startTime":986.579,"endTime":988.289,"body":"it is you want to drink today"},{"speaker":"Unknown","startTime":989.37,"endTime":990.18,"body":"in the Bahamas."},{"speaker":"Unknown","startTime":992.25,"endTime":993.18,"body":"gotta cut it short."},{"speaker":"Unknown","startTime":995.1,"endTime":997.32,"body":"But it's made me step. So"},{"speaker":"Unknown","startTime":995.1,"endTime":997.32,"body":"there's no, there's no like"},{"speaker":"Unknown","startTime":997.35,"endTime":1001.31,"body":"overnight successes, like it"},{"speaker":"Unknown","startTime":997.35,"endTime":1001.31,"body":"just doesn't exist. Tell us the"},{"speaker":"Unknown","startTime":1001.31,"endTime":1004.4,"body":"steps. If you fail, like it's"},{"speaker":"Unknown","startTime":1001.31,"endTime":1004.4,"body":"cool. I want to say it again,"},{"speaker":"Unknown","startTime":1004.4,"endTime":1008.12,"body":"network around you. Find other"},{"speaker":"Unknown","startTime":1004.4,"endTime":1008.12,"body":"entrepreneurs, other business"},{"speaker":"Unknown","startTime":1008.12,"endTime":1011.18,"body":"leaders at your level. And then"},{"speaker":"Unknown","startTime":1008.12,"endTime":1011.18,"body":"very importantly, get them like"},{"speaker":"Unknown","startTime":1011.18,"endTime":1014.51,"body":"one step ahead. If you're just"},{"speaker":"Unknown","startTime":1011.18,"endTime":1014.51,"body":"doing a startup, don't don't try"},{"speaker":"Unknown","startTime":1014.51,"endTime":1017.33,"body":"to get a mentor who runs you"},{"speaker":"Unknown","startTime":1014.51,"endTime":1017.33,"body":"know, Wells Fargo, because"},{"speaker":"Unknown","startTime":1017.33,"endTime":1020.66,"body":"because because they can't help"},{"speaker":"Unknown","startTime":1017.33,"endTime":1020.66,"body":"you. Let's see if I find someone"},{"speaker":"Unknown","startTime":1020.66,"endTime":1023.96,"body":"who's, you know, raise their"},{"speaker":"Unknown","startTime":1020.66,"endTime":1023.96,"body":"first fund or got, you know,"},{"speaker":"Unknown","startTime":1023.96,"endTime":1026.06,"body":"1000 customers, you know, if you"},{"speaker":"Unknown","startTime":1023.96,"endTime":1026.06,"body":"got a friend as a customer,"},{"speaker":"Unknown","startTime":1026.06,"endTime":1030.59,"body":"let's get by Sony's got 10,000."},{"speaker":"Unknown","startTime":1026.06,"endTime":1030.59,"body":"So he's got 10,000 500,000 just"},{"speaker":"Unknown","startTime":1030.62,"endTime":1033.53,"body":"useful to help you see those"},{"speaker":"Unknown","startTime":1030.62,"endTime":1033.53,"body":"next steps to help you try and"},{"speaker":"Unknown","startTime":1033.77,"endTime":1035.09,"body":"minimize those mistakes."},{"speaker":"Unknown","startTime":1036.26,"endTime":1040.34,"body":"But otherwise, honestly, it's"},{"speaker":"Unknown","startTime":1036.26,"endTime":1040.34,"body":"just step by step by step. ad"},{"speaker":"Unknown","startTime":1040.34,"endTime":1041.09,"body":"infinitum."},{"speaker":"Unknown","startTime":1042.83,"endTime":1045.56,"body":"Yeah, what does that phrase fail"},{"speaker":"Unknown","startTime":1042.83,"endTime":1045.56,"body":"forward? You know, and it's, uh,"},{"speaker":"Unknown","startTime":1045.62,"endTime":1050.06,"body":"yeah, and I, I love folks like"},{"speaker":"Unknown","startTime":1045.62,"endTime":1050.06,"body":"you who will actually be"},{"speaker":"Unknown","startTime":1050.06,"endTime":1053.42,"body":"transparent and share that,"},{"speaker":"Unknown","startTime":1050.06,"endTime":1053.42,"body":"because I think for so many,"},{"speaker":"Unknown","startTime":1053.42,"endTime":1056.57,"body":"they see the success of others."},{"speaker":"Unknown","startTime":1053.42,"endTime":1056.57,"body":"And they're having a hard,"},{"speaker":"Unknown","startTime":1056.57,"endTime":1059.12,"body":"they're on the struggle bus, you"},{"speaker":"Unknown","startTime":1056.57,"endTime":1059.12,"body":"know, and they're just starting"},{"speaker":"Unknown","startTime":1059.12,"endTime":1062.06,"body":"out, and they have this idea,"},{"speaker":"Unknown","startTime":1059.12,"endTime":1062.06,"body":"and it just kept, it falls flat"},{"speaker":"Unknown","startTime":1062.06,"endTime":1065.24,"body":"on their face. And then they"},{"speaker":"Unknown","startTime":1062.06,"endTime":1065.24,"body":"just, well, guess I'm not made"},{"speaker":"Unknown","startTime":1065.24,"endTime":1067.85,"body":"to be an entrepreneur, or, you"},{"speaker":"Unknown","startTime":1065.24,"endTime":1067.85,"body":"know, I guess I should just give"},{"speaker":"Unknown","startTime":1067.85,"endTime":1070.67,"body":"up and go back to my day job"},{"speaker":"Unknown","startTime":1067.85,"endTime":1070.67,"body":"kind of a thing. And they don't"},{"speaker":"Unknown","startTime":1070.67,"endTime":1074.51,"body":"see that. No, it took years,"},{"speaker":"Unknown","startTime":1070.67,"endTime":1074.51,"body":"decades, you know, and it took"},{"speaker":"Unknown","startTime":1074.87,"endTime":1077.57,"body":"idea after idea after idea for"},{"speaker":"Unknown","startTime":1074.87,"endTime":1077.57,"body":"people to actually become"},{"speaker":"Unknown","startTime":1077.57,"endTime":1080.42,"body":"successful and what they were"},{"speaker":"Unknown","startTime":1077.57,"endTime":1080.42,"body":"doing. And a lot of times what"},{"speaker":"Unknown","startTime":1080.42,"endTime":1083.42,"body":"you started out doing well,"},{"speaker":"Unknown","startTime":1080.42,"endTime":1083.42,"body":"you're a great example of this,"},{"speaker":"Unknown","startTime":1083.42,"endTime":1086.69,"body":"when you start out doing it's"},{"speaker":"Unknown","startTime":1083.42,"endTime":1086.69,"body":"not what you end up doing right,"},{"speaker":"Unknown","startTime":1086.69,"endTime":1090.68,"body":"your business morphs and changes"},{"speaker":"Unknown","startTime":1086.69,"endTime":1090.68,"body":"most of the time. I mean, slack"},{"speaker":"Unknown","startTime":1090.68,"endTime":1091.79,"body":"was what a video game was."},{"speaker":"Unknown","startTime":1093.32,"endTime":1095.48,"body":"They were terrible. And they"},{"speaker":"Unknown","startTime":1093.32,"endTime":1095.48,"body":"like, Oh, I should prevent this"},{"speaker":"Unknown","startTime":1095.48,"endTime":1099.92,"body":"other thing. It's It's, like, as"},{"speaker":"Unknown","startTime":1095.48,"endTime":1099.92,"body":"always, definitely not unique."},{"speaker":"Unknown","startTime":1099.92,"endTime":1101.78,"body":"It's kind of common, I would"},{"speaker":"Unknown","startTime":1099.92,"endTime":1101.78,"body":"say."},{"speaker":"Unknown","startTime":1103.34,"endTime":1106.52,"body":"I mean, like, I think like the"},{"speaker":"Unknown","startTime":1103.34,"endTime":1106.52,"body":"minimal things keep going. Yeah,"},{"speaker":"Unknown","startTime":1106.55,"endTime":1108.77,"body":"I mean, still understand where"},{"speaker":"Unknown","startTime":1106.55,"endTime":1108.77,"body":"to stop and move on to something"},{"speaker":"Unknown","startTime":1108.77,"endTime":1109.25,"body":"else."},{"speaker":"Unknown","startTime":1110.33,"endTime":1113.72,"body":"But that's not it. That's that's"},{"speaker":"Unknown","startTime":1110.33,"endTime":1113.72,"body":"life. I mean, just keep going."},{"speaker":"Unknown","startTime":1114.5,"endTime":1118.76,"body":"No, it's true. And so we're kind"},{"speaker":"Unknown","startTime":1114.5,"endTime":1118.76,"body":"of all about the hills holistic"},{"speaker":"Unknown","startTime":1118.76,"endTime":1120.44,"body":"view of business, right?"},{"speaker":"Unknown","startTime":1121.58,"endTime":1125.78,"body":"So we always ask people like,"},{"speaker":"Unknown","startTime":1121.58,"endTime":1125.78,"body":"what as you're running a"},{"speaker":"Unknown","startTime":1125.78,"endTime":1128.45,"body":"company, you have a family you"},{"speaker":"Unknown","startTime":1125.78,"endTime":1128.45,"body":"have other things going on in"},{"speaker":"Unknown","startTime":1128.45,"endTime":1132.05,"body":"your life. So what is it in your"},{"speaker":"Unknown","startTime":1128.45,"endTime":1132.05,"body":"routine, whether it's daily or"},{"speaker":"Unknown","startTime":1132.05,"endTime":1136.67,"body":"otherwise that kind of like help"},{"speaker":"Unknown","startTime":1132.05,"endTime":1136.67,"body":"you stay afloat? professionally"},{"speaker":"Unknown","startTime":1136.67,"endTime":1138.65,"body":"as well as personally?"},{"speaker":"Unknown","startTime":1140.21,"endTime":1143.75,"body":"I will say on the saying or some"},{"speaker":"Unknown","startTime":1140.21,"endTime":1143.75,"body":"someone said to me, Well, you"},{"speaker":"Unknown","startTime":1143.75,"endTime":1147.56,"body":"know, you have like, like family"},{"speaker":"Unknown","startTime":1143.75,"endTime":1147.56,"body":"business, like health and"},{"speaker":"Unknown","startTime":1147.56,"endTime":1150.32,"body":"friends and social and you can"},{"speaker":"Unknown","startTime":1147.56,"endTime":1150.32,"body":"can't do like one of those."},{"speaker":"Unknown","startTime":1150.32,"endTime":1153.53,"body":"Well, and probably one of the"},{"speaker":"Unknown","startTime":1150.32,"endTime":1153.53,"body":"one Okay, yeah."},{"speaker":"Unknown","startTime":1154.91,"endTime":1157.64,"body":"I do think you ultimately have"},{"speaker":"Unknown","startTime":1154.91,"endTime":1157.64,"body":"to sacrifice like you have to"},{"speaker":"Unknown","startTime":1157.64,"endTime":1160.13,"body":"make sacrifices and compromises"},{"speaker":"Unknown","startTime":1157.64,"endTime":1160.13,"body":"don't expect to keep everything"},{"speaker":"Unknown","startTime":1160.13,"endTime":1160.55,"body":"the same."},{"speaker":"Unknown","startTime":1161.6,"endTime":1162.86,"body":"Especially being in families the"},{"speaker":"Unknown","startTime":1161.6,"endTime":1162.86,"body":"picture."},{"speaker":"Unknown","startTime":1164.27,"endTime":1169.07,"body":"Look, I think structure is good."},{"speaker":"Unknown","startTime":1164.27,"endTime":1169.07,"body":"This is coming from creative."},{"speaker":"Unknown","startTime":1169.37,"endTime":1172.31,"body":"Like I'm not a structured brain"},{"speaker":"Unknown","startTime":1169.37,"endTime":1172.31,"body":"kind of person, like at all."},{"speaker":"Unknown","startTime":1174.5,"endTime":1178.49,"body":"I start every day at 5am that's"},{"speaker":"Unknown","startTime":1174.5,"endTime":1178.49,"body":"the best part of my structure. I"},{"speaker":"Unknown","startTime":1178.52,"endTime":1181.28,"body":"do most of my conversations"},{"speaker":"Unknown","startTime":1178.52,"endTime":1181.28,"body":"early while I'm alive and have"},{"speaker":"Unknown","startTime":1181.28,"endTime":1183.98,"body":"an agenda. Most of my important"},{"speaker":"Unknown","startTime":1181.28,"endTime":1183.98,"body":"work early and then I structure"},{"speaker":"Unknown","startTime":1184.31,"endTime":1187.13,"body":"less important work or work I"},{"speaker":"Unknown","startTime":1184.31,"endTime":1187.13,"body":"can do without thinking too."},{"speaker":"Unknown","startTime":1187.19,"endTime":1191.69,"body":"Later on the day. I stop. I'll"},{"speaker":"Unknown","startTime":1187.19,"endTime":1191.69,"body":"stop at certain times. Spend"},{"speaker":"Unknown","startTime":1191.69,"endTime":1195.32,"body":"time with family. When we have"},{"speaker":"Unknown","startTime":1191.69,"endTime":1195.32,"body":"holidays. I and I'll make sure"},{"speaker":"Unknown","startTime":1195.32,"endTime":1198.98,"body":"all my teams which off as well."},{"speaker":"Unknown","startTime":1195.32,"endTime":1198.98,"body":"You know people ask me if they"},{"speaker":"Unknown","startTime":1198.98,"endTime":1199.97,"body":"have a half dozen years down"},{"speaker":"Unknown","startTime":1200.0,"endTime":1202.94,"body":"my mic isn't as dangerous. When"},{"speaker":"Unknown","startTime":1200.0,"endTime":1202.94,"body":"he's on my Lego museum. I just"},{"speaker":"Unknown","startTime":1202.94,"endTime":1205.19,"body":"take the day like take the whole"},{"speaker":"Unknown","startTime":1202.94,"endTime":1205.19,"body":"time of Fuji, because wasn't"},{"speaker":"Unknown","startTime":1205.19,"endTime":1208.64,"body":"years and years ago, like take"},{"speaker":"Unknown","startTime":1205.19,"endTime":1208.64,"body":"time off, come back refreshed,"},{"speaker":"Unknown","startTime":1209.27,"endTime":1212.39,"body":"that will be way more beneficial"},{"speaker":"Unknown","startTime":1209.27,"endTime":1212.39,"body":"to the company than you working"},{"speaker":"Unknown","startTime":1213.14,"endTime":1215.84,"body":"in that period. I mean, like, it"},{"speaker":"Unknown","startTime":1213.14,"endTime":1215.84,"body":"hasn't been like, it doesn't"},{"speaker":"Unknown","startTime":1215.84,"endTime":1216.26,"body":"matter."},{"speaker":"Unknown","startTime":1217.789,"endTime":1220.849,"body":"I don't think anyone customer"},{"speaker":"Unknown","startTime":1217.789,"endTime":1220.849,"body":"matters. And you have bad"},{"speaker":"Unknown","startTime":1220.849,"endTime":1224.089,"body":"customers giving them give your"},{"speaker":"Unknown","startTime":1220.849,"endTime":1224.089,"body":"team empower your teams to do"},{"speaker":"Unknown","startTime":1224.089,"endTime":1225.709,"body":"that as well. You know,"},{"speaker":"Unknown","startTime":1227.42,"endTime":1230.18,"body":"I think, yeah, structure"},{"speaker":"Unknown","startTime":1227.42,"endTime":1230.18,"body":"structures the key."},{"speaker":"Unknown","startTime":1231.41,"endTime":1234.77,"body":"Take the structure you have and"},{"speaker":"Unknown","startTime":1231.41,"endTime":1234.77,"body":"you know, build that into your"},{"speaker":"Unknown","startTime":1234.77,"endTime":1238.28,"body":"culture, if it's good, like"},{"speaker":"Unknown","startTime":1234.77,"endTime":1238.28,"body":"tight structure that your team"},{"speaker":"Unknown","startTime":1238.28,"endTime":1240.65,"body":"having built by entity"},{"speaker":"Unknown","startTime":1238.28,"endTime":1240.65,"body":"collection, and take advice from"},{"speaker":"Unknown","startTime":1240.65,"endTime":1243.2,"body":"it. But be okay with sacrifice."},{"speaker":"Unknown","startTime":1244.25,"endTime":1247.28,"body":"You know, I did not party"},{"speaker":"Unknown","startTime":1244.25,"endTime":1247.28,"body":"anymore. Those days are long,"},{"speaker":"Unknown","startTime":1247.31,"endTime":1249.05,"body":"long gone. Hang it, Matt."},{"speaker":"Unknown","startTime":1253.55,"endTime":1255.53,"body":"So you sacrificed your party and"},{"speaker":"Unknown","startTime":1253.55,"endTime":1255.53,"body":"got it?"},{"speaker":"Unknown","startTime":1256.88,"endTime":1257.78,"body":"I'm fine with that."},{"speaker":"Unknown","startTime":1259.64,"endTime":1264.11,"body":"No, that's awesome. Are there"},{"speaker":"Unknown","startTime":1259.64,"endTime":1264.11,"body":"certain resources you turn to to"},{"speaker":"Unknown","startTime":1264.11,"endTime":1266.93,"body":"keep learning? You know, I don't"},{"speaker":"Unknown","startTime":1264.11,"endTime":1266.93,"body":"know is it like books, audio,"},{"speaker":"Unknown","startTime":1267.17,"endTime":1268.13,"body":"podcasts."},{"speaker":"Unknown","startTime":1269.45,"endTime":1271.34,"body":"I didn't buy some of these"},{"speaker":"Unknown","startTime":1269.45,"endTime":1271.34,"body":"people. So I actually won that,"},{"speaker":"Unknown","startTime":1271.34,"endTime":1277.01,"body":"okay. Well, maybe like, turn 50"},{"speaker":"Unknown","startTime":1271.34,"endTime":1277.01,"body":"founders in Australia, we saw a"},{"speaker":"Unknown","startTime":1277.01,"endTime":1280.16,"body":"bunch of us used to go surfing"},{"speaker":"Unknown","startTime":1277.01,"endTime":1280.16,"body":"before work at like five in the"},{"speaker":"Unknown","startTime":1280.16,"endTime":1284.27,"body":"morning. And we ended up talking"},{"speaker":"Unknown","startTime":1280.16,"endTime":1284.27,"body":"shop. And we end up doing trips."},{"speaker":"Unknown","startTime":1284.3,"endTime":1288.08,"body":"And we do a trip every four"},{"speaker":"Unknown","startTime":1284.3,"endTime":1288.08,"body":"months to the beaches and then"},{"speaker":"Unknown","startTime":1288.08,"endTime":1291.59,"body":"once the snow and we go along"},{"speaker":"Unknown","startTime":1288.08,"endTime":1291.59,"body":"and we'd surf and because seven"},{"speaker":"Unknown","startTime":1291.59,"endTime":1293.9,"body":"snowboard and then in the"},{"speaker":"Unknown","startTime":1291.59,"endTime":1293.9,"body":"evenings, we have people who"},{"speaker":"Unknown","startTime":1293.9,"endTime":1296.93,"body":"can't sit on a on a chair and"},{"speaker":"Unknown","startTime":1293.9,"endTime":1296.93,"body":"tell a story about a fundraiser"},{"speaker":"Unknown","startTime":1296.93,"endTime":1299.75,"body":"or an exit or found a breakup or"},{"speaker":"Unknown","startTime":1296.93,"endTime":1299.75,"body":"something else difficult. Or"},{"speaker":"Unknown","startTime":1300.2,"endTime":1303.98,"body":"when you kind of like growth"},{"speaker":"Unknown","startTime":1300.2,"endTime":1303.98,"body":"child they then locked. We went"},{"speaker":"Unknown","startTime":1303.98,"endTime":1307.94,"body":"up for eight years now, it's"},{"speaker":"Unknown","startTime":1303.98,"endTime":1307.94,"body":"pretty big. And we still get"},{"speaker":"Unknown","startTime":1307.94,"endTime":1311.48,"body":"together two or three times a"},{"speaker":"Unknown","startTime":1307.94,"endTime":1311.48,"body":"year. Because all of us run"},{"speaker":"Unknown","startTime":1311.48,"endTime":1314.24,"body":"businesses and we're all busy."},{"speaker":"Unknown","startTime":1311.48,"endTime":1314.24,"body":"And so we don't get we don't"},{"speaker":"Unknown","startTime":1314.24,"endTime":1315.98,"body":"network anymore. We just do"},{"speaker":"Unknown","startTime":1314.24,"endTime":1315.98,"body":"these networking events, and you"},{"speaker":"Unknown","startTime":1315.98,"endTime":1317.9,"body":"meet everyone else in the"},{"speaker":"Unknown","startTime":1315.98,"endTime":1317.9,"body":"cardboard network and you go and"},{"speaker":"Unknown","startTime":1317.9,"endTime":1320.87,"body":"then when you will start to get"},{"speaker":"Unknown","startTime":1317.9,"endTime":1320.87,"body":"success. You're so busy running"},{"speaker":"Unknown","startTime":1320.87,"endTime":1322.94,"body":"your team and your company that"},{"speaker":"Unknown","startTime":1320.87,"endTime":1322.94,"body":"doesn't happen. So we make sure"},{"speaker":"Unknown","startTime":1322.94,"endTime":1325.82,"body":"we get together every four"},{"speaker":"Unknown","startTime":1322.94,"endTime":1325.82,"body":"months, regardless to share the"},{"speaker":"Unknown","startTime":1325.82,"endTime":1328.82,"body":"stories and share learnings and"},{"speaker":"Unknown","startTime":1325.82,"endTime":1328.82,"body":"love each other. In fact, that's"},{"speaker":"Unknown","startTime":1328.88,"endTime":1331.91,"body":"support I mentioned earlier,"},{"speaker":"Unknown","startTime":1328.88,"endTime":1331.91,"body":"like that's how we learn because"},{"speaker":"Unknown","startTime":1331.91,"endTime":1333.92,"body":"it's always someone who's ahead"},{"speaker":"Unknown","startTime":1331.91,"endTime":1333.92,"body":"of us. And we also bring in"},{"speaker":"Unknown","startTime":1333.92,"endTime":1337.55,"body":"like, you know, younger business"},{"speaker":"Unknown","startTime":1333.92,"endTime":1337.55,"body":"people as well who below us. So"},{"speaker":"Unknown","startTime":1337.55,"endTime":1341.15,"body":"we can help them in the same in"},{"speaker":"Unknown","startTime":1337.55,"endTime":1341.15,"body":"the same way in the same method."},{"speaker":"Unknown","startTime":1342.68,"endTime":1345.65,"body":"I read a lot, but honestly, I"},{"speaker":"Unknown","startTime":1342.68,"endTime":1345.65,"body":"get more from that than I get 10"},{"speaker":"Unknown","startTime":1345.65,"endTime":1348.74,"body":"times more than that I'll ever"},{"speaker":"Unknown","startTime":1345.65,"endTime":1348.74,"body":"get from a book. Yeah, I mean,"},{"speaker":"Unknown","startTime":1348.77,"endTime":1353.27,"body":"with I just forget about in"},{"speaker":"Unknown","startTime":1348.77,"endTime":1353.27,"body":"person things. It's like, right,"},{"speaker":"Unknown","startTime":1353.42,"endTime":1356.51,"body":"there is also in person. Thank"},{"speaker":"Unknown","startTime":1353.42,"endTime":1356.51,"body":"you, Donna. But we've done it."},{"speaker":"Unknown","startTime":1356.51,"endTime":1359.87,"body":"We did zoom, we didn't zoom in"},{"speaker":"Unknown","startTime":1356.51,"endTime":1359.87,"body":"lockdown. 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No, totally. Yeah,"},{"speaker":"Unknown","startTime":1377.33,"endTime":1380.21,"body":"it's that's, we do something"},{"speaker":"Unknown","startTime":1377.33,"endTime":1380.21,"body":"similar over here. We just kind"},{"speaker":"Unknown","startTime":1380.21,"endTime":1381.53,"body":"of surround ourselves with other"},{"speaker":"Unknown","startTime":1382.97,"endTime":1385.52,"body":"business leaders, you know, and"},{"speaker":"Unknown","startTime":1382.97,"endTime":1385.52,"body":"kind of help each other out. And"},{"speaker":"Unknown","startTime":1385.52,"endTime":1388.34,"body":"I 100% agree. It's like, if"},{"speaker":"Unknown","startTime":1385.52,"endTime":1388.34,"body":"you're the smartest person in"},{"speaker":"Unknown","startTime":1388.34,"endTime":1390.89,"body":"the room, you need to find a new"},{"speaker":"Unknown","startTime":1388.34,"endTime":1390.89,"body":"room. Because then that means"},{"speaker":"Unknown","startTime":1390.89,"endTime":1396.08,"body":"you're not growing and expanding"},{"speaker":"Unknown","startTime":1390.89,"endTime":1396.08,"body":"either. So yeah. Okay, I would"},{"speaker":"Unknown","startTime":1396.08,"endTime":1399.02,"body":"love to hear about your, as"},{"speaker":"Unknown","startTime":1396.08,"endTime":1399.02,"body":"you're looking toward the"},{"speaker":"Unknown","startTime":1399.02,"endTime":1402.11,"body":"future, like what's, what's your"},{"speaker":"Unknown","startTime":1399.02,"endTime":1402.11,"body":"vision? 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So we're looking at,"},{"speaker":"Unknown","startTime":1419.99,"endTime":1424.43,"body":"you know, beyond videos tool,"},{"speaker":"Unknown","startTime":1419.99,"endTime":1424.43,"body":"can we help you determine which"},{"speaker":"Unknown","startTime":1424.46,"endTime":1427.37,"body":"leads and customers you need to"},{"speaker":"Unknown","startTime":1424.46,"endTime":1427.37,"body":"invest human capital and"},{"speaker":"Unknown","startTime":1427.37,"endTime":1430.67,"body":"argument Simon? Can we tell you"},{"speaker":"Unknown","startTime":1427.37,"endTime":1430.67,"body":"which ones about the other ones"},{"speaker":"Unknown","startTime":1430.7,"endTime":1433.28,"body":"where it's more effective? 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And can we turn them into"},{"speaker":"Unknown","startTime":1444.74,"endTime":1447.77,"body":"super fans and get them to start"},{"speaker":"Unknown","startTime":1444.74,"endTime":1447.77,"body":"to leave reviews and drive more"},{"speaker":"Unknown","startTime":1447.77,"endTime":1449.9,"body":"customers? Because if you're"},{"speaker":"Unknown","startTime":1447.77,"endTime":1449.9,"body":"doing this stuff, if you build"},{"speaker":"Unknown","startTime":1449.93,"endTime":1453.32,"body":"great relationships, the actual"},{"speaker":"Unknown","startTime":1449.93,"endTime":1453.32,"body":"like many benefits, it's not"},{"speaker":"Unknown","startTime":1453.32,"endTime":1456.26,"body":"league aversion. 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And that's gonna"},{"speaker":"Unknown","startTime":1466.01,"endTime":1469.19,"body":"be it's, it's more and more of a"},{"speaker":"Unknown","startTime":1469.19,"endTime":1473.06,"body":"need, as we continue to move"},{"speaker":"Unknown","startTime":1469.19,"endTime":1473.06,"body":"forward to so tell us where"},{"speaker":"Unknown","startTime":1473.06,"endTime":1474.44,"body":"people can find you online."},{"speaker":"Unknown","startTime":1475.85,"endTime":1478.79,"body":"So if you do try video, get a"},{"speaker":"Unknown","startTime":1475.85,"endTime":1478.79,"body":"bunch Reddit comm and have"},{"speaker":"Unknown","startTime":1478.79,"endTime":1481.1,"body":"played you'll get a welcome"},{"speaker":"Unknown","startTime":1478.79,"endTime":1481.1,"body":"video from someone on the team."},{"speaker":"Unknown","startTime":1481.1,"endTime":1484.16,"body":"It could be me I still do a"},{"speaker":"Unknown","startTime":1481.1,"endTime":1484.16,"body":"number each morning. So if you"},{"speaker":"Unknown","startTime":1484.16,"endTime":1486.89,"body":"have any questions, just say Hi,"},{"speaker":"Unknown","startTime":1484.16,"endTime":1486.89,"body":"we're obviously real humans"},{"speaker":"Unknown","startTime":1486.89,"endTime":1489.86,"body":"here. We're here to help. If you"},{"speaker":"Unknown","startTime":1486.89,"endTime":1489.86,"body":"want to hit me up, please do go"},{"speaker":"Unknown","startTime":1489.86,"endTime":1490.46,"body":"to LinkedIn if you"},{"speaker":"Unknown","startTime":1492.14,"endTime":1496.64,"body":"if you search for Papa Bear."},{"speaker":"Unknown","startTime":1492.14,"endTime":1496.64,"body":"There's three of us and I'm the"},{"speaker":"Unknown","startTime":1496.64,"endTime":1497.48,"body":"one that bear see"},{"speaker":"Unknown","startTime":1498.95,"endTime":1499.37,"body":"me out."},{"speaker":"Unknown","startTime":1500.0,"endTime":1501.86,"body":"I love the personality. It's so"},{"speaker":"Unknown","startTime":1500.0,"endTime":1501.86,"body":"great."},{"speaker":"Unknown","startTime":1503.06,"endTime":1506.36,"body":"Okay, speaking of personality,"},{"speaker":"Unknown","startTime":1503.06,"endTime":1506.36,"body":"we end every podcast episode"},{"speaker":"Unknown","startTime":1506.36,"endTime":1510.77,"body":"with a fun question. We are"},{"speaker":"Unknown","startTime":1506.36,"endTime":1510.77,"body":"total music heads over here. And"},{"speaker":"Unknown","startTime":1510.77,"endTime":1513.62,"body":"so we want to know if you could"},{"speaker":"Unknown","startTime":1510.77,"endTime":1513.62,"body":"have listened to only one music"},{"speaker":"Unknown","startTime":1513.62,"endTime":1516.08,"body":"artists for the rest of your"},{"speaker":"Unknown","startTime":1513.62,"endTime":1516.08,"body":"life. who would it be?"},{"speaker":"Unknown","startTime":1517.789,"endTime":1518.449,"body":"Ah"},{"speaker":"Unknown","startTime":1520.31,"endTime":1524.06,"body":"probably won't know them. But"},{"speaker":"Unknown","startTime":1520.31,"endTime":1524.06,"body":"London electricity, old school,"},{"speaker":"Unknown","startTime":1524.51,"endTime":1525.92,"body":"British German base?"},{"speaker":"Unknown","startTime":1527.36,"endTime":1531.98,"body":"Usually we know but I have not"},{"speaker":"Unknown","startTime":1527.36,"endTime":1531.98,"body":"heard of that one, huh? Ah, it's"},{"speaker":"Unknown","startTime":1531.98,"endTime":1534.74,"body":"excellent. I wasn't I was gonna"},{"speaker":"Unknown","startTime":1531.98,"endTime":1534.74,"body":"do john bass gig where the"},{"speaker":"Unknown","startTime":1534.74,"endTime":1538.64,"body":"entire band just played it on"},{"speaker":"Unknown","startTime":1534.74,"endTime":1538.64,"body":"actual doll bases and drums. And"},{"speaker":"Unknown","startTime":1538.64,"endTime":1541.4,"body":"it was there's a lot of flow"},{"speaker":"Unknown","startTime":1538.64,"endTime":1541.4,"body":"going on. It was pretty awesome."},{"speaker":"Unknown","startTime":1541.67,"endTime":1544.79,"body":"That's cool. I have to check"},{"speaker":"Unknown","startTime":1541.67,"endTime":1544.79,"body":"them out. It's so I have a huge"},{"speaker":"Unknown","startTime":1544.79,"endTime":1548.99,"body":"family. And I'm like one of the"},{"speaker":"Unknown","startTime":1544.79,"endTime":1548.99,"body":"young middle to younger of the"},{"speaker":"Unknown","startTime":1549.02,"endTime":1552.89,"body":"group. And so I was exposed to"},{"speaker":"Unknown","startTime":1549.02,"endTime":1552.89,"body":"music from my early early age"},{"speaker":"Unknown","startTime":1552.89,"endTime":1556.64,"body":"and all kinds and Joey as well."},{"speaker":"Unknown","startTime":1552.89,"endTime":1556.64,"body":"And so when I'm, that one"},{"speaker":"Unknown","startTime":1556.64,"endTime":1560.33,"body":"stumped me. I'm surprised but"},{"speaker":"Unknown","startTime":1556.64,"endTime":1560.33,"body":"good, good on you. stuff that's"},{"speaker":"Unknown","startTime":1560.84,"endTime":1563.15,"body":"outside. You're like us and"},{"speaker":"Unknown","startTime":1560.84,"endTime":1563.15,"body":"you're like, dude, do I want to"},{"speaker":"Unknown","startTime":1563.15,"endTime":1564.2,"body":"check them out? That's awesome."},{"speaker":"Unknown","startTime":1565.28,"endTime":1567.59,"body":"Okay, well, thank you so much"},{"speaker":"Unknown","startTime":1565.28,"endTime":1567.59,"body":"for your time. This has been"},{"speaker":"Unknown","startTime":1567.59,"endTime":1570.26,"body":"such a fun discussion. I really"},{"speaker":"Unknown","startTime":1567.59,"endTime":1570.26,"body":"appreciate it and you've shared"},{"speaker":"Unknown","startTime":1570.53,"endTime":1572.84,"body":"so much insight. I know it's"},{"speaker":"Unknown","startTime":1570.53,"endTime":1572.84,"body":"gonna help so many people are"},{"speaker":"Unknown","startTime":1572.84,"endTime":1575.09,"body":"not our audience. So thank you"},{"speaker":"Unknown","startTime":1572.84,"endTime":1575.09,"body":"for being genuine and"},{"speaker":"Unknown","startTime":1575.09,"endTime":1575.81,"body":"transparent."},{"speaker":"Unknown","startTime":1577.4,"endTime":1578.6,"body":"Have a wonderful day. Bye to be"},{"speaker":"Unknown","startTime":1580.88,"endTime":1583.19,"body":"thanks for tuning in to the"},{"speaker":"Unknown","startTime":1580.88,"endTime":1583.19,"body":"Small Business big mindset"},{"speaker":"Unknown","startTime":1583.19,"endTime":1586.16,"body":"podcast. To keep the fun going."},{"speaker":"Unknown","startTime":1583.19,"endTime":1586.16,"body":"Check out our Facebook group"},{"speaker":"Unknown","startTime":1586.16,"endTime":1589.04,"body":"start and scale an online"},{"speaker":"Unknown","startTime":1586.16,"endTime":1589.04,"body":"business For even more free"},{"speaker":"Unknown","startTime":1589.04,"endTime":1591.98,"body":"trainings and resources from"},{"speaker":"Unknown","startTime":1589.04,"endTime":1591.98,"body":"fellow entrepreneurs. If you"},{"speaker":"Unknown","startTime":1591.98,"endTime":1594.5,"body":"haven't already, head on over to"},{"speaker":"Unknown","startTime":1591.98,"endTime":1594.5,"body":"Muscle Creative COMM And click"},{"speaker":"Unknown","startTime":1594.5,"endTime":1597.41,"body":"subscribe. Join our email list"},{"speaker":"Unknown","startTime":1594.5,"endTime":1597.41,"body":"for weekly updates. And if"},{"speaker":"Unknown","startTime":1597.41,"endTime":1599.66,"body":"you've enjoyed this podcast"},{"speaker":"Unknown","startTime":1597.41,"endTime":1599.66,"body":"episode, check us out on your"},{"speaker":"Unknown","startTime":1599.66,"endTime":1602.78,"body":"favorite podcast platform to"},{"speaker":"Unknown","startTime":1599.66,"endTime":1602.78,"body":"follow us and give us a review."},{"speaker":"Unknown","startTime":1603.17,"endTime":1606.08,"body":"As always be authentic bringing"},{"speaker":"Unknown","startTime":1603.17,"endTime":1606.08,"body":"an insane amount of value and"},{"speaker":"Unknown","startTime":1606.08,"endTime":1607.1,"body":"keep crushing it"}]}