{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"Podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.67,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.67,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":24.3,"endTime":27.06,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":24.3,"endTime":27.06,"body":"mall Business big mindset"},{"speaker":"Erin Geiger","startTime":27.06,"endTime":31.02,"body":"odcast. Okay, guys, in this"},{"speaker":"Erin Geiger","startTime":27.06,"endTime":31.02,"body":"pisode, I want to talk to you"},{"speaker":"Erin Geiger","startTime":31.05,"endTime":36.42,"body":"bout how you can talk to your"},{"speaker":"Erin Geiger","startTime":31.05,"endTime":36.42,"body":"udience that's talking to them,"},{"speaker":"Erin Geiger","startTime":36.45,"endTime":42.06,"body":"ot at them. So I've done a"},{"speaker":"Erin Geiger","startTime":36.45,"endTime":42.06,"body":"uite a few trainings on this in"},{"speaker":"Erin Geiger","startTime":42.06,"endTime":45.27,"body":"ifferent groups for different"},{"speaker":"Erin Geiger","startTime":42.06,"endTime":45.27,"body":"eople. So I thought I'd bring"},{"speaker":"Erin Geiger","startTime":45.27,"endTime":49.74,"body":"t to the podcast as well. So I"},{"speaker":"Erin Geiger","startTime":45.27,"endTime":49.74,"body":"ave coined a term called copy"},{"speaker":"Erin Geiger","startTime":49.77,"endTime":54.24,"body":"tation. And you might be like,"},{"speaker":"Erin Geiger","startTime":49.77,"endTime":54.24,"body":"hat the heck is copy station."},{"speaker":"Erin Geiger","startTime":54.27,"endTime":58.14,"body":"o it's a term I created for"},{"speaker":"Erin Geiger","startTime":54.27,"endTime":58.14,"body":"urning your copy into a"},{"speaker":"Erin Geiger","startTime":58.14,"endTime":62.58,"body":"onversation, see what I did"},{"speaker":"Erin Geiger","startTime":58.14,"endTime":62.58,"body":"here. It's used to connect with"},{"speaker":"Erin Geiger","startTime":62.58,"endTime":65.28,"body":"our, your reader, your"},{"speaker":"Erin Geiger","startTime":62.58,"endTime":65.28,"body":"udience, and to keep the"},{"speaker":"Erin Geiger","startTime":65.28,"endTime":70.2,"body":"ialogue going. You want to have"},{"speaker":"Erin Geiger","startTime":65.28,"endTime":70.2,"body":"continuing dialogue with your"},{"speaker":"Erin Geiger","startTime":70.23,"endTime":74.91,"body":"udience, okay. So just as an"},{"speaker":"Erin Geiger","startTime":70.23,"endTime":74.91,"body":"rganic conversation, copy"},{"speaker":"Erin Geiger","startTime":74.91,"endTime":80.25,"body":"ation dialogue can wind down"},{"speaker":"Erin Geiger","startTime":74.91,"endTime":80.25,"body":"nd it can pick up again, a good"},{"speaker":"Erin Geiger","startTime":80.25,"endTime":85.02,"body":"xample of this, if you're"},{"speaker":"Erin Geiger","startTime":80.25,"endTime":85.02,"body":"ubscribed to my weekly email, I"},{"speaker":"Erin Geiger","startTime":85.02,"endTime":89.43,"body":"o this a lot in there. By the"},{"speaker":"Erin Geiger","startTime":85.02,"endTime":89.43,"body":"ay, if you're not subscribed,"},{"speaker":"Erin Geiger","startTime":89.7,"endTime":93.81,"body":"hameless plug, go to Muscle"},{"speaker":"Erin Geiger","startTime":89.7,"endTime":93.81,"body":"reative, comm slash subscribe,"},{"speaker":"Erin Geiger","startTime":94.17,"endTime":100.89,"body":"nd get on our email list there."},{"speaker":"Erin Geiger","startTime":94.17,"endTime":100.89,"body":"o I had an email that I wrote,"},{"speaker":"Erin Geiger","startTime":100.89,"endTime":103.83,"body":"guess it was a few weeks ago"},{"speaker":"Erin Geiger","startTime":100.89,"endTime":103.83,"body":"ow, where I was talking about"},{"speaker":"Erin Geiger","startTime":103.83,"endTime":108.42,"body":"y experience in the.com."},{"speaker":"Erin Geiger","startTime":103.83,"endTime":108.42,"body":"ndustry in the late 90s. So I"},{"speaker":"Erin Geiger","startTime":108.42,"endTime":111.99,"body":"ell part of the story. And then"},{"speaker":"Erin Geiger","startTime":108.42,"endTime":111.99,"body":"say, there's a lot more to"},{"speaker":"Erin Geiger","startTime":111.99,"endTime":116.01,"body":"hat story, which I'll share in"},{"speaker":"Erin Geiger","startTime":111.99,"endTime":116.01,"body":"ome sequence emails. But the"},{"speaker":"Erin Geiger","startTime":116.01,"endTime":119.55,"body":"art that pertains to this one"},{"speaker":"Erin Geiger","startTime":116.01,"endTime":119.55,"body":"s that we just so happened to"},{"speaker":"Erin Geiger","startTime":119.55,"endTime":122.34,"body":"ove to San Francisco when"},{"speaker":"Erin Geiger","startTime":119.55,"endTime":122.34,"body":"he.com boom was beginning. So"},{"speaker":"Erin Geiger","startTime":122.34,"endTime":126.39,"body":", I kind of give you a nod of"},{"speaker":"Erin Geiger","startTime":122.34,"endTime":126.39,"body":"ike, you know, hey, this is a"},{"speaker":"Erin Geiger","startTime":126.39,"endTime":129.36,"body":"onger story, but I'm going to"},{"speaker":"Erin Geiger","startTime":126.39,"endTime":129.36,"body":"ell you this part of it, but"},{"speaker":"Erin Geiger","startTime":129.63,"endTime":132.78,"body":"'ll elaborate in emails down"},{"speaker":"Erin Geiger","startTime":129.63,"endTime":132.78,"body":"he road. So it's kind of a big"},{"speaker":"Erin Geiger","startTime":132.78,"endTime":137.49,"body":"ontinuing conversation. So so"},{"speaker":"Erin Geiger","startTime":132.78,"endTime":137.49,"body":"ou kind of want to that's why I"},{"speaker":"Erin Geiger","startTime":137.55,"endTime":140.91,"body":"oined it copy station. So you"},{"speaker":"Erin Geiger","startTime":137.55,"endTime":140.91,"body":"ant to think of it as an"},{"speaker":"Erin Geiger","startTime":140.91,"endTime":144.09,"body":"rganic kind of living,"},{"speaker":"Erin Geiger","startTime":140.91,"endTime":144.09,"body":"reathing conversation that"},{"speaker":"Erin Geiger","startTime":144.09,"endTime":146.79,"body":"ou're having with your"},{"speaker":"Erin Geiger","startTime":144.09,"endTime":146.79,"body":"udience. And it should have"},{"speaker":"Erin Geiger","startTime":146.79,"endTime":151.71,"body":"evolved around story. So"},{"speaker":"Erin Geiger","startTime":146.79,"endTime":151.71,"body":"isten, we all have a story, you"},{"speaker":"Erin Geiger","startTime":151.71,"endTime":154.59,"body":"ight be like, I have nothing to"},{"speaker":"Erin Geiger","startTime":151.71,"endTime":154.59,"body":"ay to my audience, like what"},{"speaker":"Erin Geiger","startTime":154.59,"endTime":159.3,"body":"tory? Why would they care. So"},{"speaker":"Erin Geiger","startTime":154.59,"endTime":159.3,"body":"very day happenings can be a"},{"speaker":"Erin Geiger","startTime":159.3,"endTime":165.45,"body":"tory. So you're gonna want to"},{"speaker":"Erin Geiger","startTime":159.3,"endTime":165.45,"body":"eep notes. So it's could be, I"},{"speaker":"Erin Geiger","startTime":165.45,"endTime":169.2,"body":"on't know, like, I use one"},{"speaker":"Erin Geiger","startTime":165.45,"endTime":169.2,"body":"otes. But there's like a phone,"},{"speaker":"Erin Geiger","startTime":169.2,"endTime":172.26,"body":"here's like a Notes app."},{"speaker":"Erin Geiger","startTime":169.2,"endTime":172.26,"body":"here's different easy things."},{"speaker":"Erin Geiger","startTime":172.29,"endTime":174.72,"body":"r maybe you're a pen and paper"},{"speaker":"Erin Geiger","startTime":172.29,"endTime":174.72,"body":"erson, maybe keep a journal"},{"speaker":"Erin Geiger","startTime":174.72,"endTime":180.93,"body":"ith you. But you as you're"},{"speaker":"Erin Geiger","startTime":174.72,"endTime":180.93,"body":"oing through your life, funny"},{"speaker":"Erin Geiger","startTime":180.93,"endTime":183.84,"body":"hings can happen sad things,"},{"speaker":"Erin Geiger","startTime":180.93,"endTime":183.84,"body":"hatever it is, you might be"},{"speaker":"Erin Geiger","startTime":183.84,"endTime":186.36,"body":"ike, Hmm, this could be"},{"speaker":"Erin Geiger","startTime":183.84,"endTime":186.36,"body":"omething to talk about. And you"},{"speaker":"Erin Geiger","startTime":186.36,"endTime":190.68,"body":"ay have zero idea how you're"},{"speaker":"Erin Geiger","startTime":186.36,"endTime":190.68,"body":"oing to use it. Whether or not"},{"speaker":"Erin Geiger","startTime":190.68,"endTime":194.73,"body":"t's going to, you know, be"},{"speaker":"Erin Geiger","startTime":190.68,"endTime":194.73,"body":"ithin an email or social media"},{"speaker":"Erin Geiger","startTime":194.73,"endTime":198.87,"body":"osts on your website, what have"},{"speaker":"Erin Geiger","startTime":194.73,"endTime":198.87,"body":"ou, but just jot it down,"},{"speaker":"Erin Geiger","startTime":198.87,"endTime":201.96,"body":"ecause you kind of never know."},{"speaker":"Erin Geiger","startTime":198.87,"endTime":201.96,"body":"nd then and that way, you're"},{"speaker":"Erin Geiger","startTime":201.96,"endTime":205.38,"body":"ind of keeping you know, people"},{"speaker":"Erin Geiger","startTime":201.96,"endTime":205.38,"body":"eep like a photo Bank of photos"},{"speaker":"Erin Geiger","startTime":205.38,"endTime":208.95,"body":"hat they can pull for social"},{"speaker":"Erin Geiger","startTime":205.38,"endTime":208.95,"body":"edia, emails, that sort of"},{"speaker":"Erin Geiger","startTime":208.98,"endTime":213.03,"body":"hing. You can have like a story"},{"speaker":"Erin Geiger","startTime":208.98,"endTime":213.03,"body":"ank, right? Or a content bank."},{"speaker":"Erin Geiger","startTime":213.24,"endTime":216.72,"body":"o that next time you sit or you"},{"speaker":"Erin Geiger","startTime":213.24,"endTime":216.72,"body":"it down to speak to your"},{"speaker":"Erin Geiger","startTime":216.72,"endTime":219.84,"body":"udience, and you're like, what"},{"speaker":"Erin Geiger","startTime":216.72,"endTime":219.84,"body":"he heck am I going to say,"},{"speaker":"Erin Geiger","startTime":219.99,"endTime":223.68,"body":"ou'll have this content or"},{"speaker":"Erin Geiger","startTime":219.99,"endTime":223.68,"body":"tory bank that you've been"},{"speaker":"Erin Geiger","startTime":223.68,"endTime":227.34,"body":"otting ideas down. And again,"},{"speaker":"Erin Geiger","startTime":223.68,"endTime":227.34,"body":"ust jot things down as they"},{"speaker":"Erin Geiger","startTime":227.34,"endTime":230.61,"body":"ome to your to your mind, you"},{"speaker":"Erin Geiger","startTime":227.34,"endTime":230.61,"body":"now, something funny happens"},{"speaker":"Erin Geiger","startTime":230.61,"endTime":234.42,"body":"ith your kids, if you have kids"},{"speaker":"Erin Geiger","startTime":230.61,"endTime":234.42,"body":"r at school, or whatever it is,"},{"speaker":"Erin Geiger","startTime":235.2,"endTime":238.29,"body":"ou know, that work? You know,"},{"speaker":"Erin Geiger","startTime":235.2,"endTime":238.29,"body":"ust jot it down. And then you"},{"speaker":"Erin Geiger","startTime":238.29,"endTime":241.74,"body":"an you can figure out like as"},{"speaker":"Erin Geiger","startTime":238.29,"endTime":241.74,"body":"ou're looking back, okay, what"},{"speaker":"Erin Geiger","startTime":241.74,"endTime":244.56,"body":"m I going to write about? you"},{"speaker":"Erin Geiger","startTime":241.74,"endTime":244.56,"body":"ind of go through your ideas,"},{"speaker":"Erin Geiger","startTime":244.56,"endTime":247.71,"body":"nd then something will pop up"},{"speaker":"Erin Geiger","startTime":244.56,"endTime":247.71,"body":"nd you're like, Oh, yeah, that"},{"speaker":"Erin Geiger","startTime":247.71,"endTime":250.77,"body":"nd then it's kind of funny how"},{"speaker":"Erin Geiger","startTime":247.71,"endTime":250.77,"body":"hings that happen in your life,"},{"speaker":"Erin Geiger","startTime":250.77,"endTime":254.07,"body":"ou can then correlate to"},{"speaker":"Erin Geiger","startTime":250.77,"endTime":254.07,"body":"usiness. So a lot of times I'll"},{"speaker":"Erin Geiger","startTime":254.07,"endTime":257.88,"body":"tart off with a story and then"},{"speaker":"Erin Geiger","startTime":254.07,"endTime":257.88,"body":"'ll relate it to whatever is"},{"speaker":"Erin Geiger","startTime":257.88,"endTime":263.1,"body":"oing on in the business. During"},{"speaker":"Erin Geiger","startTime":257.88,"endTime":263.1,"body":"hat time, whether it's a lesson"},{"speaker":"Erin Geiger","startTime":263.1,"endTime":268.08,"body":"'m teaching or you know, just"},{"speaker":"Erin Geiger","startTime":263.1,"endTime":268.08,"body":"he products that we're creating"},{"speaker":"Erin Geiger","startTime":268.08,"endTime":271.11,"body":"hat sort of thing you can you"},{"speaker":"Erin Geiger","startTime":268.08,"endTime":271.11,"body":"an tie it in, and if you do a"},{"speaker":"Erin Geiger","startTime":271.11,"endTime":274.77,"body":"rain dump of memories, too,"},{"speaker":"Erin Geiger","startTime":271.11,"endTime":274.77,"body":"ight? And so you can kind of"},{"speaker":"Erin Geiger","startTime":274.8,"endTime":277.74,"body":"ike remember funny things that"},{"speaker":"Erin Geiger","startTime":274.8,"endTime":277.74,"body":"appened when you were a kid."},{"speaker":"Erin Geiger","startTime":278.88,"endTime":281.16,"body":"You know, or maybe kind of"},{"speaker":"Erin Geiger","startTime":278.88,"endTime":281.16,"body":"inspiring things that you've"},{"speaker":"Erin Geiger","startTime":281.16,"endTime":285.6,"body":"gone through go I'm gonna kinda"},{"speaker":"Erin Geiger","startTime":281.16,"endTime":285.6,"body":"jot those down, just do a dump,"},{"speaker":"Erin Geiger","startTime":285.6,"endTime":288.27,"body":"like don't think like, oh, how"},{"speaker":"Erin Geiger","startTime":285.6,"endTime":288.27,"body":"am I gonna use this or how does"},{"speaker":"Erin Geiger","startTime":288.27,"endTime":292.29,"body":"that pertain? Don't think about"},{"speaker":"Erin Geiger","startTime":288.27,"endTime":292.29,"body":"that. And speaking of photo bank"},{"speaker":"Erin Geiger","startTime":292.29,"endTime":295.68,"body":"that I mentioned a few minutes"},{"speaker":"Erin Geiger","startTime":292.29,"endTime":295.68,"body":"ago, look at the photo bank on"},{"speaker":"Erin Geiger","startTime":295.68,"endTime":299.97,"body":"your phone, right? So I know"},{"speaker":"Erin Geiger","startTime":295.68,"endTime":299.97,"body":"that I have tons of photos"},{"speaker":"Erin Geiger","startTime":300.0,"endTime":304.08,"body":"photos on my phone, I feel like"},{"speaker":"Erin Geiger","startTime":300.0,"endTime":304.08,"body":"I'm always taking pictures. So"},{"speaker":"Erin Geiger","startTime":304.08,"endTime":307.86,"body":"scroll through those and those"},{"speaker":"Erin Geiger","startTime":304.08,"endTime":307.86,"body":"can you kind of jog your memory"},{"speaker":"Erin Geiger","startTime":307.86,"endTime":312.0,"body":"of stuff that's happened, you"},{"speaker":"Erin Geiger","startTime":307.86,"endTime":312.0,"body":"know, and then that can be, you"},{"speaker":"Erin Geiger","startTime":312.0,"endTime":315.75,"body":"know, you jot those ideas down,"},{"speaker":"Erin Geiger","startTime":312.0,"endTime":315.75,"body":"as well. So I always kind of"},{"speaker":"Erin Geiger","startTime":315.75,"endTime":318.36,"body":"tell people that to like, if"},{"speaker":"Erin Geiger","startTime":315.75,"endTime":318.36,"body":"you're not sure what to post or"},{"speaker":"Erin Geiger","startTime":318.36,"endTime":321.03,"body":"talk about scroll, scroll"},{"speaker":"Erin Geiger","startTime":318.36,"endTime":321.03,"body":"through your photos, because"},{"speaker":"Erin Geiger","startTime":321.03,"endTime":324.54,"body":"something is going to come up,"},{"speaker":"Erin Geiger","startTime":321.03,"endTime":324.54,"body":"that will be like, Oh, yeah,"},{"speaker":"Erin Geiger","startTime":324.54,"endTime":327.18,"body":"that happened. And then we"},{"speaker":"Erin Geiger","startTime":324.54,"endTime":327.18,"body":"that's something I can share and"},{"speaker":"Erin Geiger","startTime":327.18,"endTime":331.56,"body":"correlate. By the way, all of"},{"speaker":"Erin Geiger","startTime":327.18,"endTime":331.56,"body":"your, you know, copy does not"},{"speaker":"Erin Geiger","startTime":331.56,"endTime":334.62,"body":"have to be business oriented,"},{"speaker":"Erin Geiger","startTime":331.56,"endTime":334.62,"body":"either, right. So this is about"},{"speaker":"Erin Geiger","startTime":334.65,"endTime":338.01,"body":"creating a connection between"},{"speaker":"Erin Geiger","startTime":334.65,"endTime":338.01,"body":"you and your audience, which is"},{"speaker":"Erin Geiger","startTime":338.01,"endTime":342.66,"body":"why I say you should tell"},{"speaker":"Erin Geiger","startTime":338.01,"endTime":342.66,"body":"stories, right? And so you could"},{"speaker":"Erin Geiger","startTime":342.66,"endTime":345.54,"body":"send out an email that has"},{"speaker":"Erin Geiger","startTime":342.66,"endTime":345.54,"body":"nothing to do with, you know,"},{"speaker":"Erin Geiger","startTime":345.57,"endTime":348.39,"body":"your business, you know, maybe"},{"speaker":"Erin Geiger","startTime":345.57,"endTime":348.39,"body":"you're just kind of inspiring"},{"speaker":"Erin Geiger","startTime":348.39,"endTime":352.17,"body":"people or, you know, just let"},{"speaker":"Erin Geiger","startTime":348.39,"endTime":352.17,"body":"them know, Hey, I'm, I'm here,"},{"speaker":"Erin Geiger","startTime":352.17,"endTime":355.02,"body":"and how are how How's everybody"},{"speaker":"Erin Geiger","startTime":352.17,"endTime":355.02,"body":"doing? You know, once in a"},{"speaker":"Erin Geiger","startTime":355.02,"endTime":360.03,"body":"while, notes like that are nice"},{"speaker":"Erin Geiger","startTime":355.02,"endTime":360.03,"body":"to, to send out. So another way"},{"speaker":"Erin Geiger","startTime":360.03,"endTime":363.45,"body":"to kind of jog your memory about"},{"speaker":"Erin Geiger","startTime":360.03,"endTime":363.45,"body":"stories you can tell, and you"},{"speaker":"Erin Geiger","startTime":363.45,"endTime":366.72,"body":"know, things that you can chat"},{"speaker":"Erin Geiger","startTime":363.45,"endTime":366.72,"body":"with your audience about is"},{"speaker":"Erin Geiger","startTime":366.72,"endTime":370.26,"body":"scroll through your past social"},{"speaker":"Erin Geiger","startTime":366.72,"endTime":370.26,"body":"media posts, you know, those can"},{"speaker":"Erin Geiger","startTime":370.26,"endTime":375.39,"body":"also be great to kind of pull"},{"speaker":"Erin Geiger","startTime":370.26,"endTime":375.39,"body":"ideas from, you know, because"},{"speaker":"Erin Geiger","startTime":375.39,"endTime":379.05,"body":"maybe you touched on something"},{"speaker":"Erin Geiger","startTime":375.39,"endTime":379.05,"body":"very lightly, kind of surface on"},{"speaker":"Erin Geiger","startTime":379.05,"endTime":383.16,"body":"a social media post, and you can"},{"speaker":"Erin Geiger","startTime":379.05,"endTime":383.16,"body":"dig deeper into it, you know,"},{"speaker":"Erin Geiger","startTime":383.19,"endTime":388.14,"body":"maybe it'll jog your memory of a"},{"speaker":"Erin Geiger","startTime":383.19,"endTime":388.14,"body":"story as well. Okay, so you're"},{"speaker":"Erin Geiger","startTime":388.14,"endTime":392.4,"body":"gonna want to tie the story to"},{"speaker":"Erin Geiger","startTime":388.14,"endTime":392.4,"body":"your audience, right. So, you"},{"speaker":"Erin Geiger","startTime":392.4,"endTime":396.27,"body":"know, I usually start the story,"},{"speaker":"Erin Geiger","startTime":392.4,"endTime":396.27,"body":"you know, like I was talking"},{"speaker":"Erin Geiger","startTime":396.27,"endTime":399.78,"body":"about the.com, industry and all"},{"speaker":"Erin Geiger","startTime":396.27,"endTime":399.78,"body":"of that, and then I tied it to"},{"speaker":"Erin Geiger","startTime":399.78,"endTime":402.75,"body":"something in the business. And"},{"speaker":"Erin Geiger","startTime":399.78,"endTime":402.75,"body":"so you want to relate it to a"},{"speaker":"Erin Geiger","startTime":402.75,"endTime":405.72,"body":"pain point, or like I said"},{"speaker":"Erin Geiger","startTime":402.75,"endTime":405.72,"body":"before, maybe you just want to"},{"speaker":"Erin Geiger","startTime":405.72,"endTime":409.29,"body":"entertain or delight or inspire,"},{"speaker":"Erin Geiger","startTime":405.72,"endTime":409.29,"body":"or maybe it's just to connect."},{"speaker":"Erin Geiger","startTime":409.29,"endTime":413.04,"body":"So it doesn't have to be like,"},{"speaker":"Erin Geiger","startTime":409.29,"endTime":413.04,"body":"the serious thing all the time."},{"speaker":"Erin Geiger","startTime":413.37,"endTime":416.82,"body":"And you're going to want to use"},{"speaker":"Erin Geiger","startTime":413.37,"endTime":416.82,"body":"it for different content. So you"},{"speaker":"Erin Geiger","startTime":416.82,"endTime":421.89,"body":"copy station can work in emails,"},{"speaker":"Erin Geiger","startTime":416.82,"endTime":421.89,"body":"sales pages, landing pages,"},{"speaker":"Erin Geiger","startTime":421.92,"endTime":426.75,"body":"website, your social media, all"},{"speaker":"Erin Geiger","startTime":421.92,"endTime":426.75,"body":"can be used in copy station, to"},{"speaker":"Erin Geiger","startTime":426.75,"endTime":430.41,"body":"involve your reader to involve"},{"speaker":"Erin Geiger","startTime":426.75,"endTime":430.41,"body":"your audience, and keep the"},{"speaker":"Erin Geiger","startTime":430.41,"endTime":433.86,"body":"dialogue going. And you're going"},{"speaker":"Erin Geiger","startTime":430.41,"endTime":433.86,"body":"to want to include your reader"},{"speaker":"Erin Geiger","startTime":433.86,"endTime":436.56,"body":"in the conversation. So at the"},{"speaker":"Erin Geiger","startTime":433.86,"endTime":436.56,"body":"beginning of this podcast, I"},{"speaker":"Erin Geiger","startTime":436.56,"endTime":439.74,"body":"said, we're going to talk about"},{"speaker":"Erin Geiger","startTime":436.56,"endTime":439.74,"body":"how you can talk to your"},{"speaker":"Erin Geiger","startTime":439.74,"endTime":444.21,"body":"audience, you're not talking at"},{"speaker":"Erin Geiger","startTime":439.74,"endTime":444.21,"body":"them, right. So ask for their"},{"speaker":"Erin Geiger","startTime":444.21,"endTime":449.22,"body":"participation asked for their"},{"speaker":"Erin Geiger","startTime":444.21,"endTime":449.22,"body":"thoughts. So I typically try"},{"speaker":"Erin Geiger","startTime":449.22,"endTime":453.96,"body":"like on our on my weekly email,"},{"speaker":"Erin Geiger","startTime":449.22,"endTime":453.96,"body":"to ask them to respond. Like,"},{"speaker":"Erin Geiger","startTime":453.96,"endTime":457.11,"body":"I'll have a question. At the"},{"speaker":"Erin Geiger","startTime":453.96,"endTime":457.11,"body":"end, I remember when I was"},{"speaker":"Erin Geiger","startTime":457.11,"endTime":462.75,"body":"talking about, you know, the car"},{"speaker":"Erin Geiger","startTime":457.11,"endTime":462.75,"body":"that I had, you know, growing"},{"speaker":"Erin Geiger","startTime":462.75,"endTime":466.32,"body":"up, and so I asked them, like,"},{"speaker":"Erin Geiger","startTime":462.75,"endTime":466.32,"body":"respond, tell me, what was your"},{"speaker":"Erin Geiger","startTime":466.32,"endTime":468.96,"body":"family car growing up, I would"},{"speaker":"Erin Geiger","startTime":466.32,"endTime":468.96,"body":"love to hear, you know, it's"},{"speaker":"Erin Geiger","startTime":468.96,"endTime":472.83,"body":"just kind of a fun thing. And so"},{"speaker":"Erin Geiger","startTime":468.96,"endTime":472.83,"body":"you can ask people to respond to"},{"speaker":"Erin Geiger","startTime":472.83,"endTime":476.43,"body":"an email to keep a conversation"},{"speaker":"Erin Geiger","startTime":472.83,"endTime":476.43,"body":"going to send, you know, maybe"},{"speaker":"Erin Geiger","startTime":476.49,"endTime":481.02,"body":"send you a DM on Instagram, that"},{"speaker":"Erin Geiger","startTime":476.49,"endTime":481.02,"body":"sort of thing. And to ask them"},{"speaker":"Erin Geiger","startTime":481.02,"endTime":484.17,"body":"to comment. So and this is"},{"speaker":"Erin Geiger","startTime":481.02,"endTime":484.17,"body":"especially important in social"},{"speaker":"Erin Geiger","startTime":484.17,"endTime":487.29,"body":"media, you know, you know, I"},{"speaker":"Erin Geiger","startTime":484.17,"endTime":487.29,"body":"could see a lot of posts, or"},{"speaker":"Erin Geiger","startTime":487.29,"endTime":491.58,"body":"people are like, you know,"},{"speaker":"Erin Geiger","startTime":487.29,"endTime":491.58,"body":"here's my office for the day,"},{"speaker":"Erin Geiger","startTime":491.58,"endTime":494.43,"body":"and they're at the beach. Well,"},{"speaker":"Erin Geiger","startTime":491.58,"endTime":494.43,"body":"that's cool. But like, there's"},{"speaker":"Erin Geiger","startTime":494.43,"endTime":497.67,"body":"no engagement there. What am I"},{"speaker":"Erin Geiger","startTime":494.43,"endTime":497.67,"body":"supposed to say, you know, like,"},{"speaker":"Erin Geiger","startTime":498.09,"endTime":500.46,"body":"there's, you know, so unless"},{"speaker":"Erin Geiger","startTime":498.09,"endTime":500.46,"body":"you're like, Where are you"},{"speaker":"Erin Geiger","startTime":500.46,"endTime":502.86,"body":"working from today, you know,"},{"speaker":"Erin Geiger","startTime":500.46,"endTime":502.86,"body":"have sort of an open ended"},{"speaker":"Erin Geiger","startTime":502.86,"endTime":508.83,"body":"question to continue the"},{"speaker":"Erin Geiger","startTime":502.86,"endTime":508.83,"body":"conversation. So that is copy"},{"speaker":"Erin Geiger","startTime":508.83,"endTime":511.23,"body":"station, and I'm gonna go over"},{"speaker":"Erin Geiger","startTime":508.83,"endTime":511.23,"body":"one more thing before I sign"},{"speaker":"Erin Geiger","startTime":511.23,"endTime":514.98,"body":"off, but just remember, like"},{"speaker":"Erin Geiger","startTime":511.23,"endTime":514.98,"body":"conversation is turning your"},{"speaker":"Erin Geiger","startTime":514.98,"endTime":519.54,"body":"copy into a conversation. And"},{"speaker":"Erin Geiger","startTime":514.98,"endTime":519.54,"body":"it's used to connect with your"},{"speaker":"Erin Geiger","startTime":519.54,"endTime":522.99,"body":"audience and to keep the"},{"speaker":"Erin Geiger","startTime":519.54,"endTime":522.99,"body":"dialogue going, okay? Because"},{"speaker":"Erin Geiger","startTime":522.99,"endTime":525.96,"body":"you really want that know, like,"},{"speaker":"Erin Geiger","startTime":522.99,"endTime":525.96,"body":"and trust factor that you've"},{"speaker":"Erin Geiger","startTime":525.96,"endTime":529.11,"body":"always heard about, and the"},{"speaker":"Erin Geiger","startTime":525.96,"endTime":529.11,"body":"connection between you and your"},{"speaker":"Erin Geiger","startTime":529.11,"endTime":534.09,"body":"audience. Because, you know, as"},{"speaker":"Erin Geiger","startTime":529.11,"endTime":534.09,"body":"you're putting out your product"},{"speaker":"Erin Geiger","startTime":534.09,"endTime":538.47,"body":"or your service, you want them"},{"speaker":"Erin Geiger","startTime":534.09,"endTime":538.47,"body":"to feel comfortable going to you"},{"speaker":"Erin Geiger","startTime":538.5,"endTime":541.14,"body":"for that help, right? They're"},{"speaker":"Erin Geiger","startTime":538.5,"endTime":541.14,"body":"gonna want to buy your product"},{"speaker":"Erin Geiger","startTime":541.14,"endTime":544.53,"body":"or your service, they want to"},{"speaker":"Erin Geiger","startTime":541.14,"endTime":544.53,"body":"come to you for help throughout"},{"speaker":"Erin Geiger","startTime":544.56,"endTime":548.28,"body":"the year, if you have this great"},{"speaker":"Erin Geiger","startTime":544.56,"endTime":548.28,"body":"relationship with them, right."},{"speaker":"Erin Geiger","startTime":549.03,"endTime":552.42,"body":"Okay, so the last thing I want"},{"speaker":"Erin Geiger","startTime":549.03,"endTime":552.42,"body":"to go over is, it ties into"},{"speaker":"Erin Geiger","startTime":552.42,"endTime":556.95,"body":"compensation, I call it my"},{"speaker":"Erin Geiger","startTime":552.42,"endTime":556.95,"body":"triple p strategy. This is what"},{"speaker":"Erin Geiger","startTime":556.95,"endTime":559.68,"body":"I use before writing any copy so"},{"speaker":"Erin Geiger","startTime":556.95,"endTime":559.68,"body":"I thought I would share it with"},{"speaker":"Erin Geiger","startTime":559.68,"endTime":563.73,"body":"you guys. So triple p, there's"},{"speaker":"Erin Geiger","startTime":559.68,"endTime":563.73,"body":"three P's right, so it's person"},{"speaker":"Erin Geiger","startTime":564.0,"endTime":570.54,"body":"personify and personalization."},{"speaker":"Erin Geiger","startTime":564.0,"endTime":570.54,"body":"So person, remember, you are"},{"speaker":"Erin Geiger","startTime":570.54,"endTime":574.05,"body":"speaking to a person, okay,"},{"speaker":"Erin Geiger","startTime":570.54,"endTime":574.05,"body":"you're not speaking to a robot."},{"speaker":"Erin Geiger","startTime":574.8,"endTime":579.24,"body":"And I say that because a lot of"},{"speaker":"Erin Geiger","startTime":574.8,"endTime":579.24,"body":"copy that I see. I don't"},{"speaker":"Erin Geiger","startTime":579.24,"endTime":582.69,"body":"know. It's like, it's funny."},{"speaker":"Erin Geiger","startTime":579.24,"endTime":582.69,"body":"It's when when we're writing for"},{"speaker":"Erin Geiger","startTime":582.69,"endTime":588.51,"body":"an audience or for like I our"},{"speaker":"Erin Geiger","startTime":582.69,"endTime":588.51,"body":"ideal customer. It shifts like"},{"speaker":"Erin Geiger","startTime":588.51,"endTime":592.17,"body":"the whole vibe of how we speak"},{"speaker":"Erin Geiger","startTime":588.51,"endTime":592.17,"body":"and I'm like, it just becomes"},{"speaker":"Erin Geiger","startTime":592.17,"endTime":595.32,"body":"very sterile and kind of robotic"},{"speaker":"Erin Geiger","startTime":592.17,"endTime":595.32,"body":"and I'm like, what is happening"},{"speaker":"Erin Geiger","startTime":595.32,"endTime":598.38,"body":"all the conversation? Sorry, all"},{"speaker":"Erin Geiger","startTime":595.32,"endTime":598.38,"body":"the personality just like went"},{"speaker":"Erin Geiger","startTime":598.38,"endTime":601.68,"body":"out the window. So Just"},{"speaker":"Erin Geiger","startTime":598.38,"endTime":601.68,"body":"remember, you're speaking to a"},{"speaker":"Erin Geiger","startTime":601.68,"endTime":604.08,"body":"person. And I would suggest"},{"speaker":"Erin Geiger","startTime":601.68,"endTime":604.08,"body":"you're like, as if you're"},{"speaker":"Erin Geiger","startTime":604.08,"endTime":608.04,"body":"speaking to one person, because"},{"speaker":"Erin Geiger","startTime":604.08,"endTime":608.04,"body":"then they feel more connected."},{"speaker":"Erin Geiger","startTime":608.04,"endTime":611.58,"body":"And they will feel like, oh,"},{"speaker":"Erin Geiger","startTime":608.04,"endTime":611.58,"body":"they're speaking directly to me."},{"speaker":"Erin Geiger","startTime":611.64,"endTime":615.87,"body":"Okay. And then you're going to"},{"speaker":"Erin Geiger","startTime":611.64,"endTime":615.87,"body":"want to personify that person,"},{"speaker":"Erin Geiger","startTime":615.87,"endTime":621.3,"body":"right? So typically, I say, you"},{"speaker":"Erin Geiger","startTime":615.87,"endTime":621.3,"body":"know, you want to know, your ICA"},{"speaker":"Erin Geiger","startTime":621.3,"endTime":625.14,"body":"your ideal customer avatar,"},{"speaker":"Erin Geiger","startTime":621.3,"endTime":625.14,"body":"right? And so typically, I'm"},{"speaker":"Erin Geiger","startTime":625.14,"endTime":628.44,"body":"like, okay, pick a gender"},{"speaker":"Erin Geiger","startTime":625.14,"endTime":628.44,"body":"identity, you know, pick"},{"speaker":"Erin Geiger","startTime":628.47,"endTime":632.46,"body":"characteristics of that person"},{"speaker":"Erin Geiger","startTime":628.47,"endTime":632.46,"body":"and that sort of thing. But I"},{"speaker":"Erin Geiger","startTime":632.46,"endTime":637.44,"body":"heard something interesting on"},{"speaker":"Erin Geiger","startTime":632.46,"endTime":637.44,"body":"another podcast, where, sure,"},{"speaker":"Erin Geiger","startTime":637.5,"endTime":639.9,"body":"you should know exactly, of"},{"speaker":"Erin Geiger","startTime":637.5,"endTime":639.9,"body":"course, you should know exactly"},{"speaker":"Erin Geiger","startTime":639.9,"endTime":646.95,"body":"who you're speaking to. But for"},{"speaker":"Erin Geiger","startTime":639.9,"endTime":646.95,"body":"inclusions sake, instead of just"},{"speaker":"Erin Geiger","startTime":646.95,"endTime":650.4,"body":"thinking of like one person with"},{"speaker":"Erin Geiger","startTime":646.95,"endTime":650.4,"body":"this personality, and these"},{"speaker":"Erin Geiger","startTime":650.4,"endTime":654.51,"body":"desires, and everything, you can"},{"speaker":"Erin Geiger","startTime":650.4,"endTime":654.51,"body":"think of the energy of the"},{"speaker":"Erin Geiger","startTime":654.57,"endTime":659.49,"body":"person of the people that you're"},{"speaker":"Erin Geiger","startTime":654.57,"endTime":659.49,"body":"trying to, to reach. And so"},{"speaker":"Erin Geiger","startTime":659.52,"endTime":662.94,"body":"you're gonna want to whether or"},{"speaker":"Erin Geiger","startTime":659.52,"endTime":662.94,"body":"not you dial in on a specific"},{"speaker":"Erin Geiger","startTime":662.94,"endTime":666.99,"body":"person, or you want to hear more"},{"speaker":"Erin Geiger","startTime":662.94,"endTime":666.99,"body":"of like, well, I don't want to,"},{"speaker":"Erin Geiger","startTime":667.2,"endTime":671.79,"body":"you know, do that, but I can"},{"speaker":"Erin Geiger","startTime":667.2,"endTime":671.79,"body":"dial it into a certain energy,"},{"speaker":"Erin Geiger","startTime":671.79,"endTime":675.27,"body":"you're going to want to know,"},{"speaker":"Erin Geiger","startTime":671.79,"endTime":675.27,"body":"their desires, their goals,"},{"speaker":"Erin Geiger","startTime":675.27,"endTime":679.83,"body":"their struggles, their hopes,"},{"speaker":"Erin Geiger","startTime":675.27,"endTime":679.83,"body":"and their dreams, okay? And so"},{"speaker":"Erin Geiger","startTime":679.83,"endTime":682.02,"body":"you, when you're writing, and"},{"speaker":"Erin Geiger","startTime":679.83,"endTime":682.02,"body":"you're making writing copy for"},{"speaker":"Erin Geiger","startTime":682.02,"endTime":686.82,"body":"this person or this energy, then"},{"speaker":"Erin Geiger","startTime":682.02,"endTime":686.82,"body":"you're gonna want to obviously"},{"speaker":"Erin Geiger","startTime":686.82,"endTime":690.87,"body":"know what you're talking about,"},{"speaker":"Erin Geiger","startTime":686.82,"endTime":690.87,"body":"and how you're helping them"},{"speaker":"Erin Geiger","startTime":690.87,"endTime":693.18,"body":"through whatever it is, if it's"},{"speaker":"Erin Geiger","startTime":690.87,"endTime":693.18,"body":"like helping them through a"},{"speaker":"Erin Geiger","startTime":693.18,"endTime":698.43,"body":"struggle, helping them obtain a"},{"speaker":"Erin Geiger","startTime":693.18,"endTime":698.43,"body":"goal, that sort of thing. And"},{"speaker":"Erin Geiger","startTime":698.43,"endTime":701.28,"body":"the last P is personalization."},{"speaker":"Erin Geiger","startTime":698.43,"endTime":701.28,"body":"So remembering those"},{"speaker":"Erin Geiger","startTime":701.28,"endTime":705.9,"body":"characteristics that you went"},{"speaker":"Erin Geiger","startTime":701.28,"endTime":705.9,"body":"over and personify right copy"},{"speaker":"Erin Geiger","startTime":705.9,"endTime":710.61,"body":"that is personalized for them."},{"speaker":"Erin Geiger","startTime":705.9,"endTime":710.61,"body":"Something two things I ask"},{"speaker":"Erin Geiger","startTime":710.64,"endTime":715.11,"body":"myself, before I'm writing copy"},{"speaker":"Erin Geiger","startTime":710.64,"endTime":715.11,"body":"is what's in it for them, and"},{"speaker":"Erin Geiger","startTime":715.11,"endTime":717.96,"body":"why should they care? Okay, so"},{"speaker":"Erin Geiger","startTime":715.11,"endTime":717.96,"body":"those are two really important"},{"speaker":"Erin Geiger","startTime":717.96,"endTime":721.59,"body":"questions, because you could"},{"speaker":"Erin Geiger","startTime":717.96,"endTime":721.59,"body":"assume all day long, that what"},{"speaker":"Erin Geiger","startTime":721.59,"endTime":725.16,"body":"you're writing is like right up"},{"speaker":"Erin Geiger","startTime":721.59,"endTime":725.16,"body":"their alley, but it's like"},{"speaker":"Erin Geiger","startTime":725.31,"endTime":730.2,"body":"really pinpoint it, what's in it"},{"speaker":"Erin Geiger","startTime":725.31,"endTime":730.2,"body":"for them? Why should they care"},{"speaker":"Erin Geiger","startTime":730.2,"endTime":732.99,"body":"about what you're what you're"},{"speaker":"Erin Geiger","startTime":730.2,"endTime":732.99,"body":"talking about? And if you can't"},{"speaker":"Erin Geiger","startTime":732.99,"endTime":735.36,"body":"answer those questions, then you"},{"speaker":"Erin Geiger","startTime":732.99,"endTime":735.36,"body":"shouldn't be writing what you're"},{"speaker":"Erin Geiger","startTime":735.36,"endTime":740.04,"body":"writing and you need to shift"},{"speaker":"Erin Geiger","startTime":735.36,"endTime":740.04,"body":"course so triple p strategy"},{"speaker":"Erin Geiger","startTime":740.04,"endTime":744.9,"body":"before writing any copy go over"},{"speaker":"Erin Geiger","startTime":740.04,"endTime":744.9,"body":"it again. It's person personify"},{"speaker":"Erin Geiger","startTime":744.9,"endTime":747.99,"body":"and personal as a nation. So"},{"speaker":"Erin Geiger","startTime":744.9,"endTime":747.99,"body":"remember, you're speaking to a"},{"speaker":"Erin Geiger","startTime":747.99,"endTime":751.77,"body":"person and not a robot, you're,"},{"speaker":"Erin Geiger","startTime":747.99,"endTime":751.77,"body":"you know, the you're going to"},{"speaker":"Erin Geiger","startTime":751.77,"endTime":756.63,"body":"personify that person, or the"},{"speaker":"Erin Geiger","startTime":751.77,"endTime":756.63,"body":"general energy of the audience"},{"speaker":"Erin Geiger","startTime":756.63,"endTime":759.33,"body":"that you're reaching and know"},{"speaker":"Erin Geiger","startTime":756.63,"endTime":759.33,"body":"their personality, their"},{"speaker":"Erin Geiger","startTime":759.33,"endTime":762.15,"body":"desires, goals, struggles,"},{"speaker":"Erin Geiger","startTime":759.33,"endTime":762.15,"body":"hopes, dreams, and"},{"speaker":"Erin Geiger","startTime":762.15,"endTime":765.21,"body":"personalization. So remembering"},{"speaker":"Erin Geiger","startTime":762.15,"endTime":765.21,"body":"all of that the person in the"},{"speaker":"Erin Geiger","startTime":765.24,"endTime":769.14,"body":"personification, personalize it,"},{"speaker":"Erin Geiger","startTime":765.24,"endTime":769.14,"body":"so right copy this personalized"},{"speaker":"Erin Geiger","startTime":769.14,"endTime":772.38,"body":"for them, and the two questions"},{"speaker":"Erin Geiger","startTime":769.14,"endTime":772.38,"body":"that you must ask yourself,"},{"speaker":"Erin Geiger","startTime":772.65,"endTime":777.33,"body":"what's in it for them, and why"},{"speaker":"Erin Geiger","startTime":772.65,"endTime":777.33,"body":"should they care? Okay, so, I"},{"speaker":"Erin Geiger","startTime":777.33,"endTime":781.29,"body":"would love all of you to try out"},{"speaker":"Erin Geiger","startTime":777.33,"endTime":781.29,"body":"copy station and try out my"},{"speaker":"Erin Geiger","startTime":781.29,"endTime":784.89,"body":"triple p strategy. And send me a"},{"speaker":"Erin Geiger","startTime":781.29,"endTime":784.89,"body":"note at Hello at Muscle Creative"},{"speaker":"Erin Geiger","startTime":784.92,"endTime":788.85,"body":"calm, to let me know how it"},{"speaker":"Erin Geiger","startTime":784.92,"endTime":788.85,"body":"goes. I have a feeling you're"},{"speaker":"Erin Geiger","startTime":788.85,"endTime":793.5,"body":"gonna love it. Alright, until"},{"speaker":"Erin Geiger","startTime":788.85,"endTime":793.5,"body":"next week, I will talk to you"},{"speaker":"Erin Geiger","startTime":793.5,"endTime":797.28,"body":"guys later. Thanks for tuning in"},{"speaker":"Erin Geiger","startTime":793.5,"endTime":797.28,"body":"to the Small Business big"},{"speaker":"Erin Geiger","startTime":797.28,"endTime":800.34,"body":"mindset podcast. To keep the fun"},{"speaker":"Erin Geiger","startTime":797.28,"endTime":800.34,"body":"going. Check out our Facebook"},{"speaker":"Erin Geiger","startTime":800.34,"endTime":803.52,"body":"group start and scaling online"},{"speaker":"Erin Geiger","startTime":800.34,"endTime":803.52,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":803.52,"endTime":806.43,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":803.52,"endTime":806.43,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":806.43,"endTime":808.95,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":806.43,"endTime":808.95,"body":"Muscle Creative calm and click"},{"speaker":"Erin Geiger","startTime":808.95,"endTime":811.89,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":808.95,"endTime":811.89,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":811.89,"endTime":814.14,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":811.89,"endTime":814.14,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":814.14,"endTime":817.26,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":814.14,"endTime":817.26,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":817.62,"endTime":820.56,"body":"As always be authentic bring an"},{"speaker":"Erin Geiger","startTime":817.62,"endTime":820.56,"body":"insane amount of value and"},{"speaker":"Erin Geiger","startTime":820.98,"endTime":821.4,"body":"refreshing"}]}