{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.429,"endTime":4.889,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.429,"endTime":4.889,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"Podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.889,"endTime":8.459,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.459,"endTime":12.509,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.509,"endTime":16.019,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":20.669,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.019,"endTime":20.669,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":24.899,"endTime":27.359,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":24.899,"endTime":27.359,"body":"mall Business big mindset"},{"speaker":"Erin Geiger","startTime":27.359,"endTime":31.829,"body":"odcast. This is the first one"},{"speaker":"Erin Geiger","startTime":27.359,"endTime":31.829,"body":"hat we were doing on camera. So"},{"speaker":"Erin Geiger","startTime":32.039,"endTime":35.189,"body":"e shall see how this goes. But"},{"speaker":"Erin Geiger","startTime":32.039,"endTime":35.189,"body":"e figured maybe it'd be cool to"},{"speaker":"Erin Geiger","startTime":35.189,"endTime":38.999,"body":"ive you guys a version where"},{"speaker":"Erin Geiger","startTime":35.189,"endTime":38.999,"body":"ou see me actually recording"},{"speaker":"Erin Geiger","startTime":38.999,"endTime":42.989,"body":"t, some people are more visual"},{"speaker":"Erin Geiger","startTime":38.999,"endTime":42.989,"body":"nd like the video, so we will"},{"speaker":"Erin Geiger","startTime":43.649,"endTime":47.939,"body":"oad this up onto the YouTube."},{"speaker":"Erin Geiger","startTime":43.649,"endTime":47.939,"body":"o you guys have both versions."},{"speaker":"Erin Geiger","startTime":47.939,"endTime":52.439,"body":"o pardon me, if I do look at my"},{"speaker":"Erin Geiger","startTime":47.939,"endTime":52.439,"body":"otes, this is how I operate, I"},{"speaker":"Erin Geiger","startTime":52.439,"endTime":55.859,"body":"o have notes usually just have"},{"speaker":"Erin Geiger","startTime":52.439,"endTime":55.859,"body":"quick outline when I do a"},{"speaker":"Erin Geiger","startTime":55.859,"endTime":60.449,"body":"odcast. So just FYI. So and"},{"speaker":"Erin Geiger","startTime":55.859,"endTime":60.449,"body":"his episode, I'm going over the"},{"speaker":"Erin Geiger","startTime":60.449,"endTime":65.039,"body":"ive qualities of I can't open"},{"speaker":"Erin Geiger","startTime":60.449,"endTime":65.039,"body":"his fast enough email subject"},{"speaker":"Erin Geiger","startTime":65.039,"endTime":68.879,"body":"ines. Okay, so I'll just jump"},{"speaker":"Erin Geiger","startTime":65.039,"endTime":68.879,"body":"ight into it. So the first one"},{"speaker":"Erin Geiger","startTime":69.179,"endTime":72.299,"body":"s the element of surprise. And"},{"speaker":"Erin Geiger","startTime":69.179,"endTime":72.299,"body":"ctually, before we jump into"},{"speaker":"Erin Geiger","startTime":72.299,"endTime":74.909,"body":"t, I usually like to get right"},{"speaker":"Erin Geiger","startTime":72.299,"endTime":74.909,"body":"o the content, I want to give"},{"speaker":"Erin Geiger","startTime":74.909,"endTime":78.689,"body":"ou some background. So I am all"},{"speaker":"Erin Geiger","startTime":74.909,"endTime":78.689,"body":"bout growing your email list"},{"speaker":"Erin Geiger","startTime":78.689,"endTime":81.629,"body":"nd not just growing your email"},{"speaker":"Erin Geiger","startTime":78.689,"endTime":81.629,"body":"ist full of whatever emails you"},{"speaker":"Erin Geiger","startTime":81.629,"endTime":86.759,"body":"an get on it. But growing your"},{"speaker":"Erin Geiger","startTime":81.629,"endTime":86.759,"body":"mail list full of targeted,"},{"speaker":"Erin Geiger","startTime":87.029,"endTime":91.259,"body":"ctual people that you think"},{"speaker":"Erin Geiger","startTime":87.029,"endTime":91.259,"body":"ill benefit from the"},{"speaker":"Erin Geiger","startTime":91.259,"endTime":93.929,"body":"nformation that you're giving"},{"speaker":"Erin Geiger","startTime":91.259,"endTime":93.929,"body":"hem, that might be interested"},{"speaker":"Erin Geiger","startTime":93.929,"endTime":97.559,"body":"n your products or services"},{"speaker":"Erin Geiger","startTime":93.929,"endTime":97.559,"body":"own the line once you develop a"},{"speaker":"Erin Geiger","startTime":97.559,"endTime":102.089,"body":"elationship. So I always always"},{"speaker":"Erin Geiger","startTime":97.559,"endTime":102.089,"body":"lways say, grow an email list,"},{"speaker":"Erin Geiger","startTime":102.179,"endTime":106.379,"body":"ecause growing an audience on"},{"speaker":"Erin Geiger","startTime":102.179,"endTime":106.379,"body":"ust on Facebook, or Instagram"},{"speaker":"Erin Geiger","startTime":106.379,"endTime":109.799,"body":"r any of the other platforms,"},{"speaker":"Erin Geiger","startTime":106.379,"endTime":109.799,"body":"ou don't own those platforms,"},{"speaker":"Erin Geiger","startTime":109.799,"endTime":114.299,"body":"ight. So the if the algorithm"},{"speaker":"Erin Geiger","startTime":109.799,"endTime":114.299,"body":"hanges again, which it will, if"},{"speaker":"Erin Geiger","startTime":114.329,"endTime":119.759,"body":"uckerberg or whoever decides to"},{"speaker":"Erin Geiger","startTime":114.329,"endTime":119.759,"body":"hut it down, you're screwed,"},{"speaker":"Erin Geiger","startTime":119.789,"endTime":122.309,"body":"ight? Because you don't own"},{"speaker":"Erin Geiger","startTime":119.789,"endTime":122.309,"body":"hose followers, like they're on"},{"speaker":"Erin Geiger","startTime":122.309,"endTime":125.429,"body":"hat platform, but your email"},{"speaker":"Erin Geiger","startTime":122.309,"endTime":125.429,"body":"ist, that is your crew, those"},{"speaker":"Erin Geiger","startTime":125.429,"endTime":130.349,"body":"re your people. And so I always"},{"speaker":"Erin Geiger","startTime":125.429,"endTime":130.349,"body":"each people to how to start an"},{"speaker":"Erin Geiger","startTime":130.349,"endTime":132.839,"body":"mail list. And then some people"},{"speaker":"Erin Geiger","startTime":130.349,"endTime":132.839,"body":"re like, that's awesome. But"},{"speaker":"Erin Geiger","startTime":132.839,"endTime":137.159,"body":"obody's nobody is opening my"},{"speaker":"Erin Geiger","startTime":132.839,"endTime":137.159,"body":"mails. So with that, is"},{"speaker":"Erin Geiger","startTime":137.159,"endTime":139.799,"body":"bviously your subject line is"},{"speaker":"Erin Geiger","startTime":137.159,"endTime":139.799,"body":"ind of like it's like your"},{"speaker":"Erin Geiger","startTime":139.799,"endTime":143.909,"body":"irst line of defense, right? As"},{"speaker":"Erin Geiger","startTime":139.799,"endTime":143.909,"body":"ar as getting people to open"},{"speaker":"Erin Geiger","startTime":143.939,"endTime":148.679,"body":"our email and see all the"},{"speaker":"Erin Geiger","startTime":143.939,"endTime":148.679,"body":"mazing content that you have"},{"speaker":"Erin Geiger","startTime":148.679,"endTime":152.099,"body":"ritten, right. So why write"},{"speaker":"Erin Geiger","startTime":148.679,"endTime":152.099,"body":"uch amazing content that's"},{"speaker":"Erin Geiger","startTime":152.099,"endTime":154.889,"body":"eally going to help people if"},{"speaker":"Erin Geiger","startTime":152.099,"endTime":154.889,"body":"t's just gonna kind of languish"},{"speaker":"Erin Geiger","startTime":154.919,"endTime":158.279,"body":"n there and collect dust in"},{"speaker":"Erin Geiger","startTime":154.919,"endTime":158.279,"body":"heir inbox. So that's why I"},{"speaker":"Erin Geiger","startTime":158.279,"endTime":162.029,"body":"igured I will do a podcast"},{"speaker":"Erin Geiger","startTime":158.279,"endTime":162.029,"body":"pisode all about the email"},{"speaker":"Erin Geiger","startTime":162.059,"endTime":165.929,"body":"ubject line. And these are the"},{"speaker":"Erin Geiger","startTime":162.059,"endTime":165.929,"body":"ive qualities that email"},{"speaker":"Erin Geiger","startTime":165.929,"endTime":169.019,"body":"ubject lines typically will"},{"speaker":"Erin Geiger","startTime":165.929,"endTime":169.019,"body":"ave the ones that are like"},{"speaker":"Erin Geiger","startTime":169.019,"endTime":171.749,"body":"lickable, the ones that you"},{"speaker":"Erin Geiger","startTime":169.019,"endTime":171.749,"body":"lick on, when you see them in"},{"speaker":"Erin Geiger","startTime":171.749,"endTime":176.639,"body":"our inbox. So I actually also"},{"speaker":"Erin Geiger","startTime":171.749,"endTime":176.639,"body":"reated a download, that gives"},{"speaker":"Erin Geiger","startTime":176.639,"endTime":182.039,"body":"ou all this information as well"},{"speaker":"Erin Geiger","startTime":176.639,"endTime":182.039,"body":"nd a little activity to do to"},{"speaker":"Erin Geiger","startTime":182.039,"endTime":185.369,"body":"ind of get email subject lines"},{"speaker":"Erin Geiger","startTime":182.039,"endTime":185.369,"body":"ind of more in your routine and"},{"speaker":"Erin Geiger","startTime":185.369,"endTime":188.939,"body":"o help you actually create an"},{"speaker":"Erin Geiger","startTime":185.369,"endTime":188.939,"body":"mail subject line bank, right"},{"speaker":"Erin Geiger","startTime":188.939,"endTime":191.129,"body":"o that you can kind of pull"},{"speaker":"Erin Geiger","startTime":188.939,"endTime":191.129,"body":"rom that when you need it."},{"speaker":"Erin Geiger","startTime":191.129,"endTime":194.759,"body":"kay, so now we can jump in."},{"speaker":"Erin Geiger","startTime":191.129,"endTime":194.759,"body":"kay, so the first one is the"},{"speaker":"Erin Geiger","startTime":194.759,"endTime":198.599,"body":"lement of surprise. So an"},{"speaker":"Erin Geiger","startTime":194.759,"endTime":198.599,"body":"nexpected subject line can"},{"speaker":"Erin Geiger","startTime":198.599,"endTime":203.429,"body":"atch your reader off guard, in"},{"speaker":"Erin Geiger","startTime":198.599,"endTime":203.429,"body":"good way, right? The critical"},{"speaker":"Erin Geiger","startTime":203.429,"endTime":206.669,"body":"omponent to remember here is"},{"speaker":"Erin Geiger","startTime":203.429,"endTime":206.669,"body":"hat it should come off as"},{"speaker":"Erin Geiger","startTime":206.669,"endTime":210.419,"body":"rganic, not just for shock and"},{"speaker":"Erin Geiger","startTime":206.669,"endTime":210.419,"body":"we, don't just like put a"},{"speaker":"Erin Geiger","startTime":210.419,"endTime":212.729,"body":"ubject line to get someone's"},{"speaker":"Erin Geiger","startTime":210.419,"endTime":212.729,"body":"ttention, and then you're not"},{"speaker":"Erin Geiger","startTime":212.969,"endTime":217.769,"body":"ollowing up with it, right? You"},{"speaker":"Erin Geiger","startTime":212.969,"endTime":217.769,"body":"ant it to have substance. So"},{"speaker":"Erin Geiger","startTime":217.769,"endTime":220.559,"body":"his could be something from a"},{"speaker":"Erin Geiger","startTime":217.769,"endTime":220.559,"body":"ersonal experience, a"},{"speaker":"Erin Geiger","startTime":220.559,"endTime":225.869,"body":"rofessional situation, a dream,"},{"speaker":"Erin Geiger","startTime":220.559,"endTime":225.869,"body":"distant memory, each can stop"},{"speaker":"Erin Geiger","startTime":225.899,"endTime":229.529,"body":"our reader in their tracks and"},{"speaker":"Erin Geiger","startTime":225.899,"endTime":229.529,"body":"levate your email above the"},{"speaker":"Erin Geiger","startTime":229.529,"endTime":234.509,"body":"thers in their inbox. So an"},{"speaker":"Erin Geiger","startTime":229.529,"endTime":234.509,"body":"xample could be I woke up with"},{"speaker":"Erin Geiger","startTime":234.509,"endTime":237.599,"body":"ainbow hair and a small unicorn"},{"speaker":"Erin Geiger","startTime":234.509,"endTime":237.599,"body":"orn. I don't know about you,"},{"speaker":"Erin Geiger","startTime":237.599,"endTime":239.699,"body":"ut I'd be like, What in the"},{"speaker":"Erin Geiger","startTime":237.599,"endTime":239.699,"body":"orld, I need to know what's"},{"speaker":"Erin Geiger","startTime":239.699,"endTime":244.289,"body":"appening there. Or that time I"},{"speaker":"Erin Geiger","startTime":239.699,"endTime":244.289,"body":"ealized I hated x, you know,"},{"speaker":"Erin Geiger","startTime":244.289,"endTime":246.479,"body":"aybe you hate something that's"},{"speaker":"Erin Geiger","startTime":244.289,"endTime":246.479,"body":"opular. And people were like,"},{"speaker":"Erin Geiger","startTime":246.479,"endTime":248.339,"body":"ell, what is wrong with this"},{"speaker":"Erin Geiger","startTime":246.479,"endTime":248.339,"body":"erson? I need to open this"},{"speaker":"Erin Geiger","startTime":248.339,"endTime":251.519,"body":"mail and find out. And so"},{"speaker":"Erin Geiger","startTime":248.339,"endTime":251.519,"body":"hat's kind of the element of"},{"speaker":"Erin Geiger","startTime":251.519,"endTime":254.009,"body":"urprise. Like, what? That"},{"speaker":"Erin Geiger","startTime":251.519,"endTime":254.009,"body":"oesn't matter. I don't"},{"speaker":"Erin Geiger","startTime":254.009,"endTime":260.249,"body":"nderstand, you know. Okay, the"},{"speaker":"Erin Geiger","startTime":254.009,"endTime":260.249,"body":"econd one is intrigue. So it's"},{"speaker":"Erin Geiger","startTime":260.249,"endTime":263.879,"body":"ifferent. It's like the it's"},{"speaker":"Erin Geiger","startTime":260.249,"endTime":263.879,"body":"ike a surprises cousin right?"},{"speaker":"Erin Geiger","startTime":263.879,"endTime":266.759,"body":"ntrigue. So it's kind of like"},{"speaker":"Erin Geiger","startTime":263.879,"endTime":266.759,"body":"ave you ever been to a party"},{"speaker":"Erin Geiger","startTime":266.999,"endTime":270.119,"body":"nd you were circling the room"},{"speaker":"Erin Geiger","startTime":266.999,"endTime":270.119,"body":"nd then you hear something so"},{"speaker":"Erin Geiger","startTime":270.119,"endTime":272.699,"body":"ascinating that it stops you"},{"speaker":"Erin Geiger","startTime":270.119,"endTime":272.699,"body":"ou're like, what did that"},{"speaker":"Erin Geiger","startTime":272.699,"endTime":275.249,"body":"erson just say? I'm not in that"},{"speaker":"Erin Geiger","startTime":272.699,"endTime":275.249,"body":"onversation, but I heard it"},{"speaker":"Erin Geiger","startTime":275.249,"endTime":278.729,"body":"alking by you maybe you almost"},{"speaker":"Erin Geiger","startTime":275.249,"endTime":278.729,"body":"umped into the server with ads"},{"speaker":"Erin Geiger","startTime":278.729,"endTime":282.419,"body":"as the tray full of Prosecco,"},{"speaker":"Erin Geiger","startTime":278.729,"endTime":282.419,"body":"ight. It's so interesting. You"},{"speaker":"Erin Geiger","startTime":282.419,"endTime":285.359,"body":"onder like how can I like get"},{"speaker":"Erin Geiger","startTime":282.419,"endTime":285.359,"body":"yself on into this"},{"speaker":"Erin Geiger","startTime":285.359,"endTime":289.169,"body":"onversation? You want to hear"},{"speaker":"Erin Geiger","startTime":285.359,"endTime":289.169,"body":"ore so that my friend is what I"},{"speaker":"Erin Geiger","startTime":289.169,"endTime":292.319,"body":"all unique? It's It's It's"},{"speaker":"Erin Geiger","startTime":289.169,"endTime":292.319,"body":"nique. It's intrigue, you want"},{"speaker":"Erin Geiger","startTime":292.319,"endTime":295.769,"body":"o hear what's going on? So the"},{"speaker":"Erin Geiger","startTime":292.319,"endTime":295.769,"body":"ame is true in subject lines."},{"speaker":"Erin Geiger","startTime":296.069,"endTime":299.969,"body":"t's so mesmerizing that you"},{"speaker":"Erin Geiger","startTime":296.069,"endTime":299.969,"body":"ave to know what happens next."},{"speaker":"Erin Geiger","startTime":300.51,"endTime":303.99,"body":"You have zero choice, you must"},{"speaker":"Erin Geiger","startTime":300.51,"endTime":303.99,"body":"open that email. So some"},{"speaker":"Erin Geiger","startTime":303.99,"endTime":308.25,"body":"examples are, it was all fun and"},{"speaker":"Erin Geiger","startTime":303.99,"endTime":308.25,"body":"games until it ate my entire"},{"speaker":"Erin Geiger","startTime":308.25,"endTime":312.27,"body":"camera. Wait, what? I'm"},{"speaker":"Erin Geiger","startTime":308.25,"endTime":312.27,"body":"intrigued what age your camera"},{"speaker":"Erin Geiger","startTime":312.78,"endTime":316.95,"body":"or he dropped this bombshell"},{"speaker":"Erin Geiger","startTime":312.78,"endTime":316.95,"body":"after 56 years of marriage,"},{"speaker":"Erin Geiger","startTime":317.01,"endTime":319.98,"body":"you're like, first of all, 56"},{"speaker":"Erin Geiger","startTime":317.01,"endTime":319.98,"body":"years of marriage, that's a long"},{"speaker":"Erin Geiger","startTime":319.98,"endTime":324.39,"body":"time. And what the heck did he"},{"speaker":"Erin Geiger","startTime":319.98,"endTime":324.39,"body":"say, right? Or maybe after"},{"speaker":"Erin Geiger","startTime":324.39,"endTime":328.86,"body":"spending $36,000, I realized"},{"speaker":"Erin Geiger","startTime":324.39,"endTime":328.86,"body":"this was a complete mistake. And"},{"speaker":"Erin Geiger","startTime":328.86,"endTime":331.14,"body":"you're like, what was a mistake,"},{"speaker":"Erin Geiger","startTime":328.86,"endTime":331.14,"body":"right? So it's kind of like,"},{"speaker":"Erin Geiger","startTime":331.32,"endTime":334.14,"body":"gives you some intrigue. It's"},{"speaker":"Erin Geiger","startTime":331.32,"endTime":334.14,"body":"sort of like a, like a"},{"speaker":"Erin Geiger","startTime":334.14,"endTime":339.24,"body":"cliffhanger. Okay, and then the"},{"speaker":"Erin Geiger","startTime":334.14,"endTime":339.24,"body":"next one, the third one is drop"},{"speaker":"Erin Geiger","startTime":339.24,"endTime":344.13,"body":"some knowledge. It's not just 90"},{"speaker":"Erin Geiger","startTime":339.24,"endTime":344.13,"body":"slang, you can actually leverage"},{"speaker":"Erin Geiger","startTime":344.13,"endTime":348.51,"body":"the subject line to raise"},{"speaker":"Erin Geiger","startTime":344.13,"endTime":348.51,"body":"awareness, to make an impact, to"},{"speaker":"Erin Geiger","startTime":348.51,"endTime":352.41,"body":"educate, to drop some knowledge,"},{"speaker":"Erin Geiger","startTime":348.51,"endTime":352.41,"body":"right. So you could include a"},{"speaker":"Erin Geiger","startTime":352.41,"endTime":357.03,"body":"statistic, lesser known facts,"},{"speaker":"Erin Geiger","startTime":352.41,"endTime":357.03,"body":"or mentioned an action or a"},{"speaker":"Erin Geiger","startTime":357.03,"endTime":360.3,"body":"situation going on in the world."},{"speaker":"Erin Geiger","startTime":357.03,"endTime":360.3,"body":"So this could take on a much"},{"speaker":"Erin Geiger","startTime":360.54,"endTime":365.4,"body":"more serious tone to if you want"},{"speaker":"Erin Geiger","startTime":360.54,"endTime":365.4,"body":"it. So could be nearly 13% of"},{"speaker":"Erin Geiger","startTime":365.4,"endTime":369.21,"body":"all adult cancers have this in"},{"speaker":"Erin Geiger","startTime":365.4,"endTime":369.21,"body":"common? Or these are the 10"},{"speaker":"Erin Geiger","startTime":369.21,"endTime":374.01,"body":"countries with the worst water"},{"speaker":"Erin Geiger","startTime":369.21,"endTime":374.01,"body":"access. Or maybe here's my"},{"speaker":"Erin Geiger","startTime":374.01,"endTime":376.77,"body":"biggest lesson growing up in"},{"speaker":"Erin Geiger","startTime":374.01,"endTime":376.77,"body":"poverty, you know, so it could"},{"speaker":"Erin Geiger","startTime":376.77,"endTime":379.83,"body":"be something that's like,"},{"speaker":"Erin Geiger","startTime":376.77,"endTime":379.83,"body":"interesting, but also you're"},{"speaker":"Erin Geiger","startTime":379.83,"endTime":381.93,"body":"learning something to it. And so"},{"speaker":"Erin Geiger","startTime":379.83,"endTime":381.93,"body":"you're like, Okay, I want to"},{"speaker":"Erin Geiger","startTime":381.93,"endTime":385.56,"body":"learn more. So that's more of"},{"speaker":"Erin Geiger","startTime":381.93,"endTime":385.56,"body":"that kind of a, of a subject"},{"speaker":"Erin Geiger","startTime":385.56,"endTime":390.24,"body":"line there. Okay, moving right"},{"speaker":"Erin Geiger","startTime":385.56,"endTime":390.24,"body":"along. The fourth one is you're"},{"speaker":"Erin Geiger","startTime":390.24,"endTime":394.89,"body":"in their head. So not in a"},{"speaker":"Erin Geiger","startTime":390.24,"endTime":394.89,"body":"creepy way. But you want your"},{"speaker":"Erin Geiger","startTime":394.89,"endTime":398.61,"body":"reader to feel like you are"},{"speaker":"Erin Geiger","startTime":394.89,"endTime":398.61,"body":"speaking directly to them. Okay,"},{"speaker":"Erin Geiger","startTime":398.61,"endTime":402.69,"body":"so, and only to then, as if"},{"speaker":"Erin Geiger","startTime":398.61,"endTime":402.69,"body":"there's no one else on your"},{"speaker":"Erin Geiger","startTime":402.69,"endTime":405.45,"body":"email list. Okay. It's like,"},{"speaker":"Erin Geiger","startTime":402.69,"endTime":405.45,"body":"wow, they're speaking directly"},{"speaker":"Erin Geiger","startTime":405.45,"endTime":409.41,"body":"to me. And there's a sense of"},{"speaker":"Erin Geiger","startTime":405.45,"endTime":409.41,"body":"intimacy and email. So I compare"},{"speaker":"Erin Geiger","startTime":409.41,"endTime":413.19,"body":"it like this. Being at a party"},{"speaker":"Erin Geiger","startTime":409.41,"endTime":413.19,"body":"is kind of like what the social"},{"speaker":"Erin Geiger","startTime":413.19,"endTime":416.28,"body":"media vibe is like, right?"},{"speaker":"Erin Geiger","startTime":413.19,"endTime":416.28,"body":"grabbing a cup of coffee with a"},{"speaker":"Erin Geiger","startTime":416.28,"endTime":420.78,"body":"friend. That's email. Okay, so"},{"speaker":"Erin Geiger","startTime":416.28,"endTime":420.78,"body":"to take this further, you can"},{"speaker":"Erin Geiger","startTime":420.78,"endTime":424.95,"body":"personalize the subject line"},{"speaker":"Erin Geiger","startTime":420.78,"endTime":424.95,"body":"with their first name. So some"},{"speaker":"Erin Geiger","startTime":424.95,"endTime":428.01,"body":"examples might be, are you"},{"speaker":"Erin Geiger","startTime":424.95,"endTime":428.01,"body":"coming? Aaron, we're about to"},{"speaker":"Erin Geiger","startTime":428.01,"endTime":431.43,"body":"start. I've gotten some of"},{"speaker":"Erin Geiger","startTime":428.01,"endTime":431.43,"body":"those. And I'm like, maybe"},{"speaker":"Erin Geiger","startTime":431.43,"endTime":435.39,"body":"what's going on, you know, click"},{"speaker":"Erin Geiger","startTime":431.43,"endTime":435.39,"body":"on it. Or I saw these and"},{"speaker":"Erin Geiger","startTime":435.39,"endTime":440.25,"body":"immediately thought of you. Or"},{"speaker":"Erin Geiger","startTime":435.39,"endTime":440.25,"body":"this happened, and I knew only"},{"speaker":"Erin Geiger","startTime":440.25,"endTime":443.34,"body":"you would understand, right?"},{"speaker":"Erin Geiger","startTime":440.25,"endTime":443.34,"body":"They're speaking directly to"},{"speaker":"Erin Geiger","startTime":443.34,"endTime":446.52,"body":"you. And you're kind of like,"},{"speaker":"Erin Geiger","startTime":443.34,"endTime":446.52,"body":"Huh, okay, well, I want to know"},{"speaker":"Erin Geiger","startTime":446.52,"endTime":450.09,"body":"more like, what did you see that"},{"speaker":"Erin Geiger","startTime":446.52,"endTime":450.09,"body":"reminded you of me? Like, even"},{"speaker":"Erin Geiger","startTime":450.09,"endTime":453.9,"body":"though you know, realistically,"},{"speaker":"Erin Geiger","startTime":450.09,"endTime":453.9,"body":"it's a group of people, but"},{"speaker":"Erin Geiger","startTime":453.9,"endTime":457.92,"body":"still, you're on an email list"},{"speaker":"Erin Geiger","startTime":453.9,"endTime":457.92,"body":"for a reason. And so that target"},{"speaker":"Erin Geiger","startTime":457.95,"endTime":460.8,"body":"audience, whoever they're"},{"speaker":"Erin Geiger","startTime":457.95,"endTime":460.8,"body":"writing to, you're like, Okay,"},{"speaker":"Erin Geiger","startTime":460.8,"endTime":464.13,"body":"well, I'm part of that audience."},{"speaker":"Erin Geiger","startTime":460.8,"endTime":464.13,"body":"They're talking to me. And so"},{"speaker":"Erin Geiger","startTime":464.13,"endTime":466.08,"body":"they know what I like, because"},{"speaker":"Erin Geiger","startTime":464.13,"endTime":466.08,"body":"I'm on an email list for a"},{"speaker":"Erin Geiger","startTime":466.08,"endTime":468.36,"body":"reason. So what did they find"},{"speaker":"Erin Geiger","startTime":466.08,"endTime":468.36,"body":"that they think I should know"},{"speaker":"Erin Geiger","startTime":468.36,"endTime":471.45,"body":"about? I'm interested in that."},{"speaker":"Erin Geiger","startTime":468.36,"endTime":471.45,"body":"And then the fifth and final"},{"speaker":"Erin Geiger","startTime":471.45,"endTime":474.09,"body":"one, I'm going to go over that"},{"speaker":"Erin Geiger","startTime":471.45,"endTime":474.09,"body":"on this training is that it"},{"speaker":"Erin Geiger","startTime":474.09,"endTime":477.51,"body":"gives you all the fields right."},{"speaker":"Erin Geiger","startTime":474.09,"endTime":477.51,"body":"So this can be a variety of"},{"speaker":"Erin Geiger","startTime":477.51,"endTime":480.99,"body":"things, it can be tugging at the"},{"speaker":"Erin Geiger","startTime":477.51,"endTime":480.99,"body":"heartstrings, it can be a sense"},{"speaker":"Erin Geiger","startTime":480.99,"endTime":484.98,"body":"of empowerment, it can also"},{"speaker":"Erin Geiger","startTime":480.99,"endTime":484.98,"body":"inspire, it can shock or can"},{"speaker":"Erin Geiger","startTime":485.01,"endTime":489.0,"body":"outrage you into action. So most"},{"speaker":"Erin Geiger","startTime":485.01,"endTime":489.0,"body":"of the time, this type of"},{"speaker":"Erin Geiger","startTime":489.0,"endTime":492.42,"body":"subject line appeals to your"},{"speaker":"Erin Geiger","startTime":489.0,"endTime":492.42,"body":"heart more than your head. So it"},{"speaker":"Erin Geiger","startTime":492.42,"endTime":494.67,"body":"could be something that"},{"speaker":"Erin Geiger","startTime":492.42,"endTime":494.67,"body":"motivates you to reach your"},{"speaker":"Erin Geiger","startTime":494.67,"endTime":499.44,"body":"goal, or propel you into action"},{"speaker":"Erin Geiger","startTime":494.67,"endTime":499.44,"body":"to right or wrong. It plays on"},{"speaker":"Erin Geiger","startTime":499.44,"endTime":502.77,"body":"human emotion to make the"},{"speaker":"Erin Geiger","startTime":499.44,"endTime":502.77,"body":"connection. So some examples"},{"speaker":"Erin Geiger","startTime":502.77,"endTime":508.11,"body":"could be the words hospiscare"},{"speaker":"Erin Geiger","startTime":502.77,"endTime":508.11,"body":"rang in my ears, or why haven't"},{"speaker":"Erin Geiger","startTime":508.11,"endTime":512.85,"body":"you been to a protest? Or she"},{"speaker":"Erin Geiger","startTime":508.11,"endTime":512.85,"body":"was out of jail again, and he"},{"speaker":"Erin Geiger","startTime":512.85,"endTime":516.0,"body":"was terrified. Okay, right. So"},{"speaker":"Erin Geiger","startTime":512.85,"endTime":516.0,"body":"all of those can kind of they"},{"speaker":"Erin Geiger","startTime":516.0,"endTime":519.06,"body":"pull out something that you're"},{"speaker":"Erin Geiger","startTime":516.0,"endTime":519.06,"body":"like, Okay, I want to know more."},{"speaker":"Erin Geiger","startTime":519.33,"endTime":523.47,"body":"You know, hospice care is awful"},{"speaker":"Erin Geiger","startTime":519.33,"endTime":523.47,"body":"What happened? Or like, you"},{"speaker":"Erin Geiger","startTime":523.47,"endTime":525.63,"body":"know, kind of calling you out,"},{"speaker":"Erin Geiger","startTime":523.47,"endTime":525.63,"body":"why haven't you been to a"},{"speaker":"Erin Geiger","startTime":525.63,"endTime":527.85,"body":"protest? Why have you"},{"speaker":"Erin Geiger","startTime":525.63,"endTime":527.85,"body":"participated in that, and it's"},{"speaker":"Erin Geiger","startTime":527.85,"endTime":529.95,"body":"like, well, Hey, wait a minute,"},{"speaker":"Erin Geiger","startTime":527.85,"endTime":529.95,"body":"maybe get a little defensive."},{"speaker":"Erin Geiger","startTime":529.95,"endTime":534.24,"body":"And you want to click on that,"},{"speaker":"Erin Geiger","startTime":529.95,"endTime":534.24,"body":"and see what's going on. So I"},{"speaker":"Erin Geiger","startTime":534.24,"endTime":538.56,"body":"like to say that a subject line"},{"speaker":"Erin Geiger","startTime":534.24,"endTime":538.56,"body":"is akin to an eavesdropping that"},{"speaker":"Erin Geiger","startTime":538.56,"endTime":541.32,"body":"intrigues, right, it's just kind"},{"speaker":"Erin Geiger","startTime":538.56,"endTime":541.32,"body":"of like when you're thinking of"},{"speaker":"Erin Geiger","startTime":541.32,"endTime":543.99,"body":"your subject lines, kind of"},{"speaker":"Erin Geiger","startTime":541.32,"endTime":543.99,"body":"think of that, it's like, if"},{"speaker":"Erin Geiger","startTime":543.99,"endTime":547.32,"body":"someone heard this in passing,"},{"speaker":"Erin Geiger","startTime":543.99,"endTime":547.32,"body":"they would want to know more,"},{"speaker":"Erin Geiger","startTime":547.41,"endTime":550.47,"body":"right? So they want to click on"},{"speaker":"Erin Geiger","startTime":547.41,"endTime":550.47,"body":"it and and find out more of"},{"speaker":"Erin Geiger","startTime":550.47,"endTime":554.31,"body":"what, what's going on. And so,"},{"speaker":"Erin Geiger","startTime":550.47,"endTime":554.31,"body":"in the download that I'll put"},{"speaker":"Erin Geiger","startTime":554.31,"endTime":556.86,"body":"the link on this page, but"},{"speaker":"Erin Geiger","startTime":554.31,"endTime":556.86,"body":"there's kind of subject line"},{"speaker":"Erin Geiger","startTime":556.86,"endTime":563.04,"body":"buckets that can help you do a"},{"speaker":"Erin Geiger","startTime":556.86,"endTime":563.04,"body":"brain dump and come up with your"},{"speaker":"Erin Geiger","startTime":563.07,"endTime":566.01,"body":"your own subject lines, and that"},{"speaker":"Erin Geiger","startTime":563.07,"endTime":566.01,"body":"help you create a bank of it."},{"speaker":"Erin Geiger","startTime":566.16,"endTime":568.95,"body":"And I have an activity on the"},{"speaker":"Erin Geiger","startTime":566.16,"endTime":568.95,"body":"download as well to kind of like"},{"speaker":"Erin Geiger","startTime":568.95,"endTime":573.18,"body":"a 30 day subject line challenge"},{"speaker":"Erin Geiger","startTime":568.95,"endTime":573.18,"body":"to help kind of get this into"},{"speaker":"Erin Geiger","startTime":573.21,"endTime":579.06,"body":"your routine. So I really"},{"speaker":"Erin Geiger","startTime":573.21,"endTime":579.06,"body":"appreciate you guys tuning in. I"},{"speaker":"Erin Geiger","startTime":579.06,"endTime":586.02,"body":"will also mention, go to Muscle"},{"speaker":"Erin Geiger","startTime":579.06,"endTime":586.02,"body":"creative.com slash subject lines"},{"speaker":"Erin Geiger","startTime":586.02,"endTime":588.93,"body":"to get the download. I'll put"},{"speaker":"Erin Geiger","startTime":586.02,"endTime":588.93,"body":"the link on this page as well."},{"speaker":"Erin Geiger","startTime":589.26,"endTime":592.41,"body":"And also check out we have I"},{"speaker":"Erin Geiger","startTime":589.26,"endTime":592.41,"body":"have a membership coming out"},{"speaker":"Erin Geiger","startTime":592.41,"endTime":596.22,"body":"called email ally. If you go to"},{"speaker":"Erin Geiger","startTime":592.41,"endTime":596.22,"body":"Muscle Creative comm slash email"},{"speaker":"Erin Geiger","startTime":596.22,"endTime":599.7,"body":"ally. I'll put the link on this"},{"speaker":"Erin Geiger","startTime":596.22,"endTime":599.7,"body":"page as well. You can find out"},{"speaker":"Erin Geiger","startTime":599.7,"endTime":600.93,"body":"all about it is launching"},{"speaker":"Erin Geiger","startTime":601.59,"endTime":604.89,"body":"really really soon it's a one of"},{"speaker":"Erin Geiger","startTime":601.59,"endTime":604.89,"body":"a kind monthly membership that"},{"speaker":"Erin Geiger","startTime":604.89,"endTime":610.14,"body":"helps you with your emails i"},{"speaker":"Erin Geiger","startTime":604.89,"endTime":610.14,"body":"know so many business owners who"},{"speaker":"Erin Geiger","startTime":610.14,"endTime":613.5,"body":"like i would love to email my"},{"speaker":"Erin Geiger","startTime":610.14,"endTime":613.5,"body":"list consistently but i don't"},{"speaker":"Erin Geiger","startTime":613.5,"endTime":616.71,"body":"know what the heck to tell these"},{"speaker":"Erin Geiger","startTime":613.5,"endTime":616.71,"body":"people i don't know how"},{"speaker":"Erin Geiger","startTime":616.71,"endTime":619.89,"body":"frequently to write to them i"},{"speaker":"Erin Geiger","startTime":616.71,"endTime":619.89,"body":"don't know what subject lines to"},{"speaker":"Erin Geiger","startTime":619.89,"endTime":623.37,"body":"do i do not have time you know"},{"speaker":"Erin Geiger","startTime":619.89,"endTime":623.37,"body":"some people are like yeah i can"},{"speaker":"Erin Geiger","startTime":623.37,"endTime":627.12,"body":"write but i have zero time to do"},{"speaker":"Erin Geiger","startTime":623.37,"endTime":627.12,"body":"this so it's kind of like your"},{"speaker":"Erin Geiger","startTime":627.12,"endTime":630.9,"body":"own email assistant for at a"},{"speaker":"Erin Geiger","startTime":627.12,"endTime":630.9,"body":"fraction of the price so you can"},{"speaker":"Erin Geiger","startTime":630.9,"endTime":634.02,"body":"communicate and nurture your"},{"speaker":"Erin Geiger","startTime":630.9,"endTime":634.02,"body":"email list consistently and a"},{"speaker":"Erin Geiger","startTime":634.02,"endTime":638.73,"body":"fraction of the time you can"},{"speaker":"Erin Geiger","startTime":634.02,"endTime":638.73,"body":"engage a thriving email audience"},{"speaker":"Erin Geiger","startTime":638.79,"endTime":642.15,"body":"and convert them to happily"},{"speaker":"Erin Geiger","startTime":638.79,"endTime":642.15,"body":"paying what i like to call heart"},{"speaker":"Erin Geiger","startTime":642.15,"endTime":645.3,"body":"eyed customers and you can"},{"speaker":"Erin Geiger","startTime":642.15,"endTime":645.3,"body":"create an email list that is so"},{"speaker":"Erin Geiger","startTime":645.3,"endTime":648.42,"body":"sought after that new"},{"speaker":"Erin Geiger","startTime":645.3,"endTime":648.42,"body":"subscribers actually come"},{"speaker":"Erin Geiger","startTime":648.42,"endTime":652.02,"body":"looking for you and you can"},{"speaker":"Erin Geiger","startTime":648.42,"endTime":652.02,"body":"finally cut the overwhelm and"},{"speaker":"Erin Geiger","startTime":652.02,"endTime":655.89,"body":"have the extra time to focus on"},{"speaker":"Erin Geiger","startTime":652.02,"endTime":655.89,"body":"your core business it takes your"},{"speaker":"Erin Geiger","startTime":655.89,"endTime":661.05,"body":"own expertise so go to Muscle"},{"speaker":"Erin Geiger","startTime":655.89,"endTime":661.05,"body":"Creative comm slash email ally"},{"speaker":"Erin Geiger","startTime":661.05,"endTime":663.96,"body":"to get all the information and"},{"speaker":"Erin Geiger","startTime":661.05,"endTime":663.96,"body":"get on the interest list okay"},{"speaker":"Erin Geiger","startTime":664.14,"endTime":666.27,"body":"because it's launching very soon"},{"speaker":"Erin Geiger","startTime":664.14,"endTime":666.27,"body":"i'm only going to have an"},{"speaker":"Erin Geiger","startTime":666.51,"endTime":670.35,"body":"enrollment open for a very short"},{"speaker":"Erin Geiger","startTime":666.51,"endTime":670.35,"body":"period of time and before we"},{"speaker":"Erin Geiger","startTime":670.35,"endTime":675.33,"body":"start getting this party started"},{"speaker":"Erin Geiger","startTime":670.35,"endTime":675.33,"body":"so hopefully this was helpful to"},{"speaker":"Erin Geiger","startTime":675.33,"endTime":679.47,"body":"you guys message me or email me"},{"speaker":"Erin Geiger","startTime":675.33,"endTime":679.47,"body":"at hello at Muscle Creative comm"},{"speaker":"Erin Geiger","startTime":679.74,"endTime":683.73,"body":"with any questions or comments"},{"speaker":"Erin Geiger","startTime":679.74,"endTime":683.73,"body":"that you might have alright"},{"speaker":"Erin Geiger","startTime":683.73,"endTime":687.9,"body":"until then i will see you guys"},{"speaker":"Erin Geiger","startTime":683.73,"endTime":687.9,"body":"next week thanks for tuning in"},{"speaker":"Erin Geiger","startTime":687.9,"endTime":690.78,"body":"to the small business big"},{"speaker":"Erin Geiger","startTime":687.9,"endTime":690.78,"body":"mindset podcast to keep the fun"},{"speaker":"Erin Geiger","startTime":690.78,"endTime":693.6,"body":"going check out our facebook"},{"speaker":"Erin Geiger","startTime":690.78,"endTime":693.6,"body":"group start and scale an online"},{"speaker":"Erin Geiger","startTime":693.6,"endTime":696.6,"body":"business for even more free"},{"speaker":"Erin Geiger","startTime":693.6,"endTime":696.6,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":696.6,"endTime":699.33,"body":"fellow entrepreneurs if you"},{"speaker":"Erin Geiger","startTime":696.6,"endTime":699.33,"body":"haven't already head on over to"},{"speaker":"Erin Geiger","startTime":699.33,"endTime":702.21,"body":"Muscle Creative calm and click"},{"speaker":"Erin Geiger","startTime":699.33,"endTime":702.21,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":702.21,"endTime":705.18,"body":"for weekly updates and if you've"},{"speaker":"Erin Geiger","startTime":702.21,"endTime":705.18,"body":"enjoyed this podcast episode"},{"speaker":"Erin Geiger","startTime":705.18,"endTime":708.06,"body":"check us out on your favorite"},{"speaker":"Erin Geiger","startTime":705.18,"endTime":708.06,"body":"podcast platform to follow us"},{"speaker":"Erin Geiger","startTime":708.06,"endTime":711.36,"body":"and give us a review as always"},{"speaker":"Erin Geiger","startTime":708.06,"endTime":711.36,"body":"be authentic bringing insane"},{"speaker":"Erin Geiger","startTime":711.36,"endTime":713.31,"body":"amount of value and keep"},{"speaker":"Erin Geiger","startTime":711.36,"endTime":713.31,"body":"crushing it"}]}