{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"Podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.67,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.67,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":24.36,"endTime":27.15,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":24.36,"endTime":27.15,"body":"mall Business Big Mindset"},{"speaker":"Erin Geiger","startTime":27.15,"endTime":31.02,"body":"odcast. This week, I want to"},{"speaker":"Erin Geiger","startTime":27.15,"endTime":31.02,"body":"alk about the question should"},{"speaker":"Erin Geiger","startTime":31.05,"endTime":35.13,"body":"ou pivot in your business? Oh"},{"speaker":"Erin Geiger","startTime":31.05,"endTime":35.13,"body":"y gosh, there's so many"},{"speaker":"Erin Geiger","startTime":35.13,"endTime":38.94,"body":"usinesses have pivoted during"},{"speaker":"Erin Geiger","startTime":35.13,"endTime":38.94,"body":"OVID. So if you listen to this"},{"speaker":"Erin Geiger","startTime":38.94,"endTime":42.69,"body":"odcast regularly, or actually,"},{"speaker":"Erin Geiger","startTime":38.94,"endTime":42.69,"body":"f you just pop in every now and"},{"speaker":"Erin Geiger","startTime":42.69,"endTime":46.56,"body":"hen you will hear our guests"},{"speaker":"Erin Geiger","startTime":42.69,"endTime":46.56,"body":"alk about oh, my goodness, all"},{"speaker":"Erin Geiger","startTime":46.56,"endTime":49.71,"body":"he changes that they have would"},{"speaker":"Erin Geiger","startTime":46.56,"endTime":49.71,"body":"ave to make to ensure that"},{"speaker":"Erin Geiger","startTime":49.71,"endTime":53.16,"body":"heir business is thrived"},{"speaker":"Erin Geiger","startTime":49.71,"endTime":53.16,"body":"hrough such an uncertain time."},{"speaker":"Erin Geiger","startTime":53.22,"endTime":57.57,"body":"kay, we've had people on the"},{"speaker":"Erin Geiger","startTime":53.22,"endTime":57.57,"body":"odcast that had an events"},{"speaker":"Erin Geiger","startTime":57.57,"endTime":61.83,"body":"usiness. 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You guys, I've"},{"speaker":"Erin Geiger","startTime":96.63,"endTime":99.39,"body":"poken about it before, when we"},{"speaker":"Erin Geiger","startTime":96.63,"endTime":99.39,"body":"ere going to launch the"},{"speaker":"Erin Geiger","startTime":99.39,"endTime":103.02,"body":"odcast, our whole vision was we"},{"speaker":"Erin Geiger","startTime":99.39,"endTime":103.02,"body":"ould have local entrepreneurs"},{"speaker":"Erin Geiger","startTime":103.02,"endTime":106.2,"body":"ome in we live in Austin, it's"},{"speaker":"Erin Geiger","startTime":103.02,"endTime":106.2,"body":"hotbed for entrepreneurs, and"},{"speaker":"Erin Geiger","startTime":106.2,"endTime":109.65,"body":"e have our own studio. So we'd"},{"speaker":"Erin Geiger","startTime":106.2,"endTime":109.65,"body":"ave them come in studio and,"},{"speaker":"Erin Geiger","startTime":110.01,"endTime":112.71,"body":"nd have great discussions and"},{"speaker":"Erin Geiger","startTime":110.01,"endTime":112.71,"body":"hen COVID head and we're like,"},{"speaker":"Erin Geiger","startTime":112.71,"endTime":116.67,"body":"h, scratch that. And then we"},{"speaker":"Erin Geiger","startTime":112.71,"endTime":116.67,"body":"ad batch some episodes, and"},{"speaker":"Erin Geiger","startTime":116.7,"endTime":120.33,"body":"hey didn't make sense anymore,"},{"speaker":"Erin Geiger","startTime":116.7,"endTime":120.33,"body":"hey would have been tone deaf,"},{"speaker":"Erin Geiger","startTime":120.33,"endTime":123.09,"body":"f we would have released that"},{"speaker":"Erin Geiger","startTime":120.33,"endTime":123.09,"body":"ontent during that time. So we"},{"speaker":"Erin Geiger","startTime":123.09,"endTime":128.25,"body":"ad to shift as well. So shifts"},{"speaker":"Erin Geiger","startTime":123.09,"endTime":128.25,"body":"n business can be something"},{"speaker":"Erin Geiger","startTime":128.25,"endTime":131.31,"body":"ike removing a product or"},{"speaker":"Erin Geiger","startTime":128.25,"endTime":131.31,"body":"ervice so that you can take on"},{"speaker":"Erin Geiger","startTime":131.31,"endTime":135.06,"body":"omething new, or it can be"},{"speaker":"Erin Geiger","startTime":131.31,"endTime":135.06,"body":"ompletely changing industries,"},{"speaker":"Erin Geiger","startTime":135.06,"endTime":137.31,"body":"ike maybe have to shut it down"},{"speaker":"Erin Geiger","startTime":135.06,"endTime":137.31,"body":"nd just start over and do"},{"speaker":"Erin Geiger","startTime":137.31,"endTime":141.33,"body":"omething else. There is no"},{"speaker":"Erin Geiger","startTime":137.31,"endTime":141.33,"body":"hame in that game. The past"},{"speaker":"Erin Geiger","startTime":141.33,"endTime":144.27,"body":"ear has shown us that shifting"},{"speaker":"Erin Geiger","startTime":141.33,"endTime":144.27,"body":"oesn't always have to be a bad"},{"speaker":"Erin Geiger","startTime":144.27,"endTime":147.75,"body":"hing. So, so many entrepreneurs"},{"speaker":"Erin Geiger","startTime":144.27,"endTime":147.75,"body":"hat I've spoken to have been"},{"speaker":"Erin Geiger","startTime":147.75,"endTime":151.32,"body":"urprised by the success they"},{"speaker":"Erin Geiger","startTime":147.75,"endTime":151.32,"body":"ave seen, even with their"},{"speaker":"Erin Geiger","startTime":151.32,"endTime":155.01,"body":"nexpected pivots. 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They're"},{"speaker":"Erin Geiger","startTime":169.71,"endTime":174.21,"body":"dopting those changes those"},{"speaker":"Erin Geiger","startTime":169.71,"endTime":174.21,"body":"ivots for the long run. So"},{"speaker":"Erin Geiger","startTime":174.24,"endTime":177.51,"body":"et's look at a few ways that"},{"speaker":"Erin Geiger","startTime":174.24,"endTime":177.51,"body":"ight signal to you that it's"},{"speaker":"Erin Geiger","startTime":177.51,"endTime":181.44,"body":"ime for a change right time for"},{"speaker":"Erin Geiger","startTime":177.51,"endTime":181.44,"body":"pivot in your business. So"},{"speaker":"Erin Geiger","startTime":181.44,"endTime":185.25,"body":"hen you think of your current"},{"speaker":"Erin Geiger","startTime":181.44,"endTime":185.25,"body":"usiness, or an aspect of it, do"},{"speaker":"Erin Geiger","startTime":185.25,"endTime":188.79,"body":"ou feel a pit in your stomach?"},{"speaker":"Erin Geiger","startTime":185.25,"endTime":188.79,"body":"t could be dread, it could be"},{"speaker":"Erin Geiger","startTime":188.79,"endTime":192.96,"body":"nxiety, but it's certainly not"},{"speaker":"Erin Geiger","startTime":188.79,"endTime":192.96,"body":"assion or excitement or even"},{"speaker":"Erin Geiger","startTime":192.96,"endTime":197.7,"body":"ope your business has lost its"},{"speaker":"Erin Geiger","startTime":192.96,"endTime":197.7,"body":"uster in your eyes. I will say"},{"speaker":"Erin Geiger","startTime":197.7,"endTime":200.37,"body":"hough, that most of us are not"},{"speaker":"Erin Geiger","startTime":197.7,"endTime":200.37,"body":"ll super excited about"},{"speaker":"Erin Geiger","startTime":200.37,"endTime":204.18,"body":"omething 100% of the time. So"},{"speaker":"Erin Geiger","startTime":200.37,"endTime":204.18,"body":"f you're feeling this way, make"},{"speaker":"Erin Geiger","startTime":204.18,"endTime":209.22,"body":"ure it's not because you're"},{"speaker":"Erin Geiger","startTime":204.18,"endTime":209.22,"body":"ust exhausted or burned out. Is"},{"speaker":"Erin Geiger","startTime":209.22,"endTime":212.28,"body":"t just one aspect of your"},{"speaker":"Erin Geiger","startTime":209.22,"endTime":212.28,"body":"usiness that's needed? Maybe it"},{"speaker":"Erin Geiger","startTime":212.28,"endTime":215.46,"body":"an be outsourced? Can you time"},{"speaker":"Erin Geiger","startTime":212.28,"endTime":215.46,"body":"lock your calendar to make sure"},{"speaker":"Erin Geiger","startTime":215.46,"endTime":219.21,"body":"ou have ample time to refuel?"},{"speaker":"Erin Geiger","startTime":215.46,"endTime":219.21,"body":"ow do you feel on days that"},{"speaker":"Erin Geiger","startTime":219.21,"endTime":222.69,"body":"ent well? Are you still"},{"speaker":"Erin Geiger","startTime":219.21,"endTime":222.69,"body":"nderwhelmed with little to no"},{"speaker":"Erin Geiger","startTime":222.69,"endTime":227.49,"body":"esire to push forward? That's a"},{"speaker":"Erin Geiger","startTime":222.69,"endTime":227.49,"body":"ed flag, right? So if you're"},{"speaker":"Erin Geiger","startTime":227.49,"endTime":229.98,"body":"ind of feeling like dread about"},{"speaker":"Erin Geiger","startTime":227.49,"endTime":229.98,"body":"our business, make sure you"},{"speaker":"Erin Geiger","startTime":229.98,"endTime":233.76,"body":"ook at the big picture. And"},{"speaker":"Erin Geiger","startTime":229.98,"endTime":233.76,"body":"t's not just like a very small"},{"speaker":"Erin Geiger","startTime":233.76,"endTime":237.06,"body":"ocket of time where you feel"},{"speaker":"Erin Geiger","startTime":233.76,"endTime":237.06,"body":"his way. Another thing to look"},{"speaker":"Erin Geiger","startTime":237.06,"endTime":242.13,"body":"t is, is it really a business?"},{"speaker":"Erin Geiger","startTime":237.06,"endTime":242.13,"body":"r is it more of a hobby, right?"},{"speaker":"Erin Geiger","startTime":242.16,"endTime":245.01,"body":"o I think so much so many of us"},{"speaker":"Erin Geiger","startTime":242.16,"endTime":245.01,"body":"re like, Oh, I have my own"},{"speaker":"Erin Geiger","startTime":245.01,"endTime":247.92,"body":"usiness with me. You look at"},{"speaker":"Erin Geiger","startTime":245.01,"endTime":247.92,"body":"t, you're putting more money"},{"speaker":"Erin Geiger","startTime":247.92,"endTime":251.61,"body":"nto it than what you're"},{"speaker":"Erin Geiger","startTime":247.92,"endTime":251.61,"body":"ctually actually making? Or"},{"speaker":"Erin Geiger","startTime":251.76,"endTime":254.34,"body":"ou're just picking it up and"},{"speaker":"Erin Geiger","startTime":251.76,"endTime":254.34,"body":"utting it down every now and"},{"speaker":"Erin Geiger","startTime":254.34,"endTime":257.61,"body":"hen. Right? And that's more of"},{"speaker":"Erin Geiger","startTime":254.34,"endTime":257.61,"body":"hobby. So are you putting more"},{"speaker":"Erin Geiger","startTime":257.61,"endTime":260.34,"body":"oney into it then you're"},{"speaker":"Erin Geiger","startTime":257.61,"endTime":260.34,"body":"aking? Like, are you not"},{"speaker":"Erin Geiger","startTime":260.34,"endTime":263.64,"body":"urning a profit. If you've"},{"speaker":"Erin Geiger","startTime":260.34,"endTime":263.64,"body":"ever taken a close look and"},{"speaker":"Erin Geiger","startTime":263.64,"endTime":267.75,"body":"one like a profit and loss"},{"speaker":"Erin Geiger","startTime":263.64,"endTime":267.75,"body":"nalysis, now is the time. 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So before"},{"speaker":"Erin Geiger","startTime":311.82,"endTime":314.85,"body":"you're just like, Oh, I'm not"},{"speaker":"Erin Geiger","startTime":314.85,"endTime":318.39,"body":"making any money, forget it, I'm"},{"speaker":"Erin Geiger","startTime":314.85,"endTime":318.39,"body":"just going to stop. validate"},{"speaker":"Erin Geiger","startTime":318.39,"endTime":321.27,"body":"your business. 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So maybe you're a part"},{"speaker":"Erin Geiger","startTime":345.0,"endTime":347.97,"body":"of memberships that you haven't"},{"speaker":"Erin Geiger","startTime":347.97,"endTime":351.87,"body":"touched in months, that you can"},{"speaker":"Erin Geiger","startTime":347.97,"endTime":351.87,"body":"cancel or pause, those auto pay"},{"speaker":"Erin Geiger","startTime":351.87,"endTime":355.62,"body":"fees can add up if you don't"},{"speaker":"Erin Geiger","startTime":351.87,"endTime":355.62,"body":"monitor them closely, and only"},{"speaker":"Erin Geiger","startTime":355.62,"endTime":361.41,"body":"keep what you're really using."},{"speaker":"Erin Geiger","startTime":355.62,"endTime":361.41,"body":"So for example, I had a I think"},{"speaker":"Erin Geiger","startTime":361.41,"endTime":366.27,"body":"it was the was the Washington"},{"speaker":"Erin Geiger","startTime":361.41,"endTime":366.27,"body":"was it Washington Post, there"},{"speaker":"Erin Geiger","startTime":366.27,"endTime":371.04,"body":"was a newspaper that I had a"},{"speaker":"Erin Geiger","startTime":366.27,"endTime":371.04,"body":"subscription to I had done it"},{"speaker":"Erin Geiger","startTime":371.04,"endTime":373.65,"body":"primarily to access some"},{"speaker":"Erin Geiger","startTime":371.04,"endTime":373.65,"body":"articles for some research for a"},{"speaker":"Erin Geiger","startTime":373.65,"endTime":377.4,"body":"client that I had. 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And then when I went to"},{"speaker":"Erin Geiger","startTime":386.58,"endTime":389.4,"body":"cancel it, it was like I had to"},{"speaker":"Erin Geiger","startTime":386.58,"endTime":389.4,"body":"call them and getting me to make"},{"speaker":"Erin Geiger","startTime":389.4,"endTime":391.83,"body":"a phone call is like getting me"},{"speaker":"Erin Geiger","startTime":389.4,"endTime":391.83,"body":"to go to the post office, it"},{"speaker":"Erin Geiger","startTime":391.83,"endTime":395.49,"body":"just doesn't happen. takes"},{"speaker":"Erin Geiger","startTime":391.83,"endTime":395.49,"body":"forever. So finally, I took the"},{"speaker":"Erin Geiger","startTime":395.49,"endTime":398.19,"body":"time and I called them and it"},{"speaker":"Erin Geiger","startTime":395.49,"endTime":398.19,"body":"took five seconds, you know, and"},{"speaker":"Erin Geiger","startTime":398.19,"endTime":400.86,"body":"they cancelled it. But you know,"},{"speaker":"Erin Geiger","startTime":398.19,"endTime":400.86,"body":"that's just some stuff that like"},{"speaker":"Erin Geiger","startTime":400.86,"endTime":403.29,"body":"money is just being thrown away,"},{"speaker":"Erin Geiger","startTime":400.86,"endTime":403.29,"body":"like I wasn't using it as a"},{"speaker":"Erin Geiger","startTime":403.29,"endTime":406.77,"body":"source anymore. And I think it"},{"speaker":"Erin Geiger","startTime":403.29,"endTime":406.77,"body":"was the Wall Street Journal,"},{"speaker":"Erin Geiger","startTime":406.77,"endTime":409.23,"body":"that's what it was, I wasn't"},{"speaker":"Erin Geiger","startTime":406.77,"endTime":409.23,"body":"using it as a regular source"},{"speaker":"Erin Geiger","startTime":409.23,"endTime":412.68,"body":"anymore. Yeah, I was paying for"},{"speaker":"Erin Geiger","startTime":409.23,"endTime":412.68,"body":"every single month. So look at"},{"speaker":"Erin Geiger","startTime":412.68,"endTime":415.77,"body":"those things to make sure that"},{"speaker":"Erin Geiger","startTime":412.68,"endTime":415.77,"body":"everything's pretty tightened up"},{"speaker":"Erin Geiger","startTime":415.77,"endTime":421.2,"body":"there. And also, take note that"},{"speaker":"Erin Geiger","startTime":415.77,"endTime":421.2,"body":"it can take one to three years"},{"speaker":"Erin Geiger","startTime":421.2,"endTime":423.87,"body":"for a business to become"},{"speaker":"Erin Geiger","startTime":421.2,"endTime":423.87,"body":"profitable or longer, I don't"},{"speaker":"Erin Geiger","startTime":423.87,"endTime":426.48,"body":"want to put a timetable on it."},{"speaker":"Erin Geiger","startTime":423.87,"endTime":426.48,"body":"So don't be too hard on"},{"speaker":"Erin Geiger","startTime":426.48,"endTime":428.52,"body":"yourself, if you're just"},{"speaker":"Erin Geiger","startTime":426.48,"endTime":428.52,"body":"starting out, right, because I"},{"speaker":"Erin Geiger","startTime":428.52,"endTime":431.34,"body":"know you're investing in your"},{"speaker":"Erin Geiger","startTime":428.52,"endTime":431.34,"body":"business making maybe you're"},{"speaker":"Erin Geiger","startTime":431.34,"endTime":435.69,"body":"taking some digital courses to"},{"speaker":"Erin Geiger","startTime":431.34,"endTime":435.69,"body":"learn aspects of it, you know,"},{"speaker":"Erin Geiger","startTime":435.69,"endTime":438.45,"body":"better you know, maybe you're"},{"speaker":"Erin Geiger","startTime":435.69,"endTime":438.45,"body":"not great with finances, you're"},{"speaker":"Erin Geiger","startTime":438.45,"endTime":440.91,"body":"like I I'm going to take a"},{"speaker":"Erin Geiger","startTime":438.45,"endTime":440.91,"body":"course to learn more about how"},{"speaker":"Erin Geiger","startTime":440.91,"endTime":443.7,"body":"to manage my finances and my"},{"speaker":"Erin Geiger","startTime":440.91,"endTime":443.7,"body":"business, what have you, and"},{"speaker":"Erin Geiger","startTime":443.7,"endTime":446.7,"body":"maybe there's some hardware or"},{"speaker":"Erin Geiger","startTime":443.7,"endTime":446.7,"body":"software that you need for your"},{"speaker":"Erin Geiger","startTime":446.7,"endTime":449.49,"body":"business to be successful. So at"},{"speaker":"Erin Geiger","startTime":446.7,"endTime":449.49,"body":"the beginning, you're going to"},{"speaker":"Erin Geiger","startTime":449.49,"endTime":451.98,"body":"be you are going to be spending"},{"speaker":"Erin Geiger","startTime":449.49,"endTime":451.98,"body":"more than you're taking in most"},{"speaker":"Erin Geiger","startTime":451.98,"endTime":456.81,"body":"likely. So give yourself some"},{"speaker":"Erin Geiger","startTime":451.98,"endTime":456.81,"body":"grace there. On the flip side,"},{"speaker":"Erin Geiger","startTime":456.93,"endTime":460.05,"body":"maybe you need to raise your"},{"speaker":"Erin Geiger","startTime":456.93,"endTime":460.05,"body":"rates. So many business owners"},{"speaker":"Erin Geiger","startTime":460.05,"endTime":462.78,"body":"tend to undervalue their"},{"speaker":"Erin Geiger","startTime":460.05,"endTime":462.78,"body":"expertise in products, I'm"},{"speaker":"Erin Geiger","startTime":462.78,"endTime":466.95,"body":"guilty of it as well. Like when"},{"speaker":"Erin Geiger","startTime":462.78,"endTime":466.95,"body":"I'm validating a new product or"},{"speaker":"Erin Geiger","startTime":466.95,"endTime":471.9,"body":"service, I typically will also"},{"speaker":"Erin Geiger","startTime":466.95,"endTime":471.9,"body":"validate it with a price points."},{"speaker":"Erin Geiger","startTime":471.93,"endTime":476.34,"body":"And most of the time I am told"},{"speaker":"Erin Geiger","startTime":471.93,"endTime":476.34,"body":"from my peers, you are charging"},{"speaker":"Erin Geiger","startTime":476.34,"endTime":479.34,"body":"way too low, you know, why are"},{"speaker":"Erin Geiger","startTime":476.34,"endTime":479.34,"body":"you only charging that amount,"},{"speaker":"Erin Geiger","startTime":479.37,"endTime":482.97,"body":"you're giving them so much more."},{"speaker":"Erin Geiger","startTime":479.37,"endTime":482.97,"body":"So a lot of entrepreneurs,"},{"speaker":"Erin Geiger","startTime":482.97,"endTime":485.94,"body":"that's we what we do we"},{"speaker":"Erin Geiger","startTime":482.97,"endTime":485.94,"body":"undervalue what we do, we just"},{"speaker":"Erin Geiger","startTime":485.94,"endTime":487.8,"body":"want to make sure it's"},{"speaker":"Erin Geiger","startTime":485.94,"endTime":487.8,"body":"accessible to everybody. But you"},{"speaker":"Erin Geiger","startTime":487.8,"endTime":490.71,"body":"got to be careful about that. So"},{"speaker":"Erin Geiger","startTime":487.8,"endTime":490.71,"body":"there's a good chance that"},{"speaker":"Erin Geiger","startTime":490.71,"endTime":493.32,"body":"that's what you're doing. So"},{"speaker":"Erin Geiger","startTime":490.71,"endTime":493.32,"body":"increasing your rates can"},{"speaker":"Erin Geiger","startTime":493.38,"endTime":496.77,"body":"obviously bring in more income."},{"speaker":"Erin Geiger","startTime":493.38,"endTime":496.77,"body":"But it also gives you the option"},{"speaker":"Erin Geiger","startTime":496.77,"endTime":499.74,"body":"to take on let's say, like less"},{"speaker":"Erin Geiger","startTime":496.77,"endTime":499.74,"body":"clients if you're a service"},{"speaker":"Erin Geiger","startTime":499.74,"endTime":502.86,"body":"based business, or maybe it"},{"speaker":"Erin Geiger","startTime":499.74,"endTime":502.86,"body":"requires you to sell less"},{"speaker":"Erin Geiger","startTime":502.86,"endTime":507.21,"body":"products, and you can use the"},{"speaker":"Erin Geiger","startTime":502.86,"endTime":507.21,"body":"time elsewhere. So another thing"},{"speaker":"Erin Geiger","startTime":507.21,"endTime":509.55,"body":"to consider when trying to"},{"speaker":"Erin Geiger","startTime":507.21,"endTime":509.55,"body":"figure out if you should make a"},{"speaker":"Erin Geiger","startTime":509.55,"endTime":513.15,"body":"shift in your business is the"},{"speaker":"Erin Geiger","startTime":509.55,"endTime":513.15,"body":"fact that life changes. If"},{"speaker":"Erin Geiger","startTime":513.15,"endTime":516.09,"body":"you've been in business for a"},{"speaker":"Erin Geiger","startTime":513.15,"endTime":516.09,"body":"few years, chances are things"},{"speaker":"Erin Geiger","startTime":516.09,"endTime":519.84,"body":"have changed. Maybe your goals"},{"speaker":"Erin Geiger","startTime":516.09,"endTime":519.84,"body":"have shifted. Maybe you want a"},{"speaker":"Erin Geiger","startTime":519.84,"endTime":523.59,"body":"completely different lifestyle,"},{"speaker":"Erin Geiger","startTime":519.84,"endTime":523.59,"body":"your pride priorities may have"},{"speaker":"Erin Geiger","startTime":523.59,"endTime":527.31,"body":"changed and that's okay. Or"},{"speaker":"Erin Geiger","startTime":523.59,"endTime":527.31,"body":"maybe you've had big changes in"},{"speaker":"Erin Geiger","startTime":527.31,"endTime":530.7,"body":"your life like maybe you got"},{"speaker":"Erin Geiger","startTime":527.31,"endTime":530.7,"body":"married, maybe you got divorced,"},{"speaker":"Erin Geiger","startTime":530.7,"endTime":534.18,"body":"maybe you graduated from school,"},{"speaker":"Erin Geiger","startTime":530.7,"endTime":534.18,"body":"you had a baby, you moved out of"},{"speaker":"Erin Geiger","startTime":534.18,"endTime":536.91,"body":"the country, there's so many"},{"speaker":"Erin Geiger","startTime":534.18,"endTime":536.91,"body":"things that can impact the"},{"speaker":"Erin Geiger","startTime":536.91,"endTime":540.99,"body":"direction of our life and what"},{"speaker":"Erin Geiger","startTime":536.91,"endTime":540.99,"body":"we prioritize or desire. These"},{"speaker":"Erin Geiger","startTime":540.99,"endTime":544.05,"body":"all could prompt a well thought"},{"speaker":"Erin Geiger","startTime":540.99,"endTime":544.05,"body":"out intentional shift to what"},{"speaker":"Erin Geiger","startTime":544.05,"endTime":546.99,"body":"feels good to you and your"},{"speaker":"Erin Geiger","startTime":544.05,"endTime":546.99,"body":"future. At this point in time."},{"speaker":"Erin Geiger","startTime":546.99,"endTime":551.01,"body":"Ask yourself that reevaluate"},{"speaker":"Erin Geiger","startTime":546.99,"endTime":551.01,"body":"what success looks like for you"},{"speaker":"Erin Geiger","startTime":551.37,"endTime":555.06,"body":"is what you're doing today in"},{"speaker":"Erin Geiger","startTime":551.37,"endTime":555.06,"body":"line with that vision. For many"},{"speaker":"Erin Geiger","startTime":555.06,"endTime":558.69,"body":"of us, change is not pleasant."},{"speaker":"Erin Geiger","startTime":555.06,"endTime":558.69,"body":"We'd rather not do it. We assume"},{"speaker":"Erin Geiger","startTime":558.69,"endTime":561.63,"body":"that it's just gonna be bad and"},{"speaker":"Erin Geiger","startTime":558.69,"endTime":561.63,"body":"hard. But a shift might be"},{"speaker":"Erin Geiger","startTime":561.63,"endTime":565.5,"body":"exactly what we need. Life"},{"speaker":"Erin Geiger","startTime":561.63,"endTime":565.5,"body":"changes, you change, your"},{"speaker":"Erin Geiger","startTime":565.5,"endTime":569.73,"body":"circumstances change. So why"},{"speaker":"Erin Geiger","startTime":565.5,"endTime":569.73,"body":"wouldn't your business send me a"},{"speaker":"Erin Geiger","startTime":569.73,"endTime":572.82,"body":"note at Hello at Muscle"},{"speaker":"Erin Geiger","startTime":569.73,"endTime":572.82,"body":"Creative, calm and let me know"},{"speaker":"Erin Geiger","startTime":572.85,"endTime":576.63,"body":"what changes you're thinking of"},{"speaker":"Erin Geiger","startTime":572.85,"endTime":576.63,"body":"making or that you have made to"},{"speaker":"Erin Geiger","startTime":576.63,"endTime":581.16,"body":"your business. I hope this was"},{"speaker":"Erin Geiger","startTime":576.63,"endTime":581.16,"body":"helpful and I hope you tune in"},{"speaker":"Erin Geiger","startTime":581.19,"endTime":584.16,"body":"next week. And definitely send"},{"speaker":"Erin Geiger","startTime":581.19,"endTime":584.16,"body":"me a note to let me know what"},{"speaker":"Erin Geiger","startTime":584.16,"endTime":584.67,"body":"you're up to."},{"speaker":"Erin Geiger","startTime":586.11,"endTime":588.51,"body":"Thanks for tuning in to the"},{"speaker":"Erin Geiger","startTime":586.11,"endTime":588.51,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":588.51,"endTime":591.48,"body":"podcast. To keep the fun going."},{"speaker":"Erin Geiger","startTime":588.51,"endTime":591.48,"body":"Check out our Facebook group"},{"speaker":"Erin Geiger","startTime":591.51,"endTime":594.36,"body":"start and scaling online"},{"speaker":"Erin Geiger","startTime":591.51,"endTime":594.36,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":594.36,"endTime":597.3,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":594.36,"endTime":597.3,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":597.3,"endTime":599.82,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":597.3,"endTime":599.82,"body":"Muscle Creative calm and click"},{"speaker":"Erin Geiger","startTime":599.82,"endTime":602.73,"body":"Apply. scribe to join our email"},{"speaker":"Erin Geiger","startTime":599.82,"endTime":602.73,"body":"list or weekly updates. And if"},{"speaker":"Erin Geiger","startTime":602.73,"endTime":604.98,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":602.73,"endTime":604.98,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":604.98,"endTime":608.13,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":604.98,"endTime":608.13,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":608.49,"endTime":611.76,"body":"As always be authentic bring an"},{"speaker":"Erin Geiger","startTime":608.49,"endTime":611.76,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":611.79,"endTime":612.39,"body":"crushing it"}]}