{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.7,"endTime":4.95,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.7,"endTime":4.95,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":4.95,"endTime":8.55,"body":"Podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.95,"endTime":8.55,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.55,"endTime":12.6,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.55,"endTime":12.6,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.6,"endTime":16.08,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.6,"endTime":16.08,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.08,"endTime":20.67,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.08,"endTime":20.67,"body":"this podcast. Let's do this."},{"speaker":"Erin Geiger","startTime":24.27,"endTime":26.7,"body":"Hey, Erin here. Welcome to the"},{"speaker":"Erin Geiger","startTime":24.27,"endTime":26.7,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":26.7,"endTime":29.82,"body":"podcast this week we have Matt's"},{"speaker":"Erin Geiger","startTime":26.7,"endTime":29.82,"body":"on story strategists working"},{"speaker":"Erin Geiger","startTime":29.82,"endTime":33.36,"body":"with business leaders, sales"},{"speaker":"Erin Geiger","startTime":29.82,"endTime":33.36,"body":"professionals, politicians. I"},{"speaker":"Erin Geiger","startTime":33.36,"endTime":35.94,"body":"mean, the guy works with"},{"speaker":"Erin Geiger","startTime":33.36,"endTime":35.94,"body":"everybody to use their story to"},{"speaker":"Erin Geiger","startTime":35.94,"endTime":38.94,"body":"inspire their audiences to"},{"speaker":"Erin Geiger","startTime":35.94,"endTime":38.94,"body":"action. Welcome, Matt."},{"speaker":"Matt Zaun","startTime":40.049,"endTime":42.119,"body":"Thank you. It's good"},{"speaker":"Matt Zaun","startTime":40.049,"endTime":42.119,"body":"to be here. I'm very excited to"},{"speaker":"Matt Zaun","startTime":42.119,"endTime":45.629,"body":"be here, as I mentioned before,"},{"speaker":"Matt Zaun","startTime":42.119,"endTime":45.629,"body":"and this is my favorite podcast."},{"speaker":"Matt Zaun","startTime":45.629,"endTime":48.719,"body":"So getting an invite from you to"},{"speaker":"Matt Zaun","startTime":45.629,"endTime":48.719,"body":"be on this podcast. I was"},{"speaker":"Matt Zaun","startTime":48.719,"endTime":51.329,"body":"completely stoked. So thank you"},{"speaker":"Matt Zaun","startTime":48.719,"endTime":51.329,"body":"so much. I appreciate it."},{"speaker":"Erin Geiger","startTime":51.36,"endTime":53.55,"body":"Oh, my gosh, thank"},{"speaker":"Erin Geiger","startTime":51.36,"endTime":53.55,"body":"you for so much for saying that."},{"speaker":"Erin Geiger","startTime":53.55,"endTime":58.56,"body":"And so we were so excited to"},{"speaker":"Erin Geiger","startTime":53.55,"endTime":58.56,"body":"have you. And so Matt and I, we"},{"speaker":"Erin Geiger","startTime":58.59,"endTime":63.21,"body":"we work together, we have co"},{"speaker":"Erin Geiger","startTime":58.59,"endTime":63.21,"body":"host clubhouse for him every"},{"speaker":"Erin Geiger","startTime":63.45,"endTime":68.85,"body":"single Thursday morning called"},{"speaker":"Erin Geiger","startTime":63.45,"endTime":68.85,"body":"Power Hour. It's at 9am. Central"},{"speaker":"Erin Geiger","startTime":68.85,"endTime":71.46,"body":"every Thursday. And basically"},{"speaker":"Erin Geiger","startTime":68.85,"endTime":71.46,"body":"it's kind of like I would say,"},{"speaker":"Erin Geiger","startTime":71.46,"endTime":75.15,"body":"Matt, like a an hour sort of"},{"speaker":"Erin Geiger","startTime":71.46,"endTime":75.15,"body":"weekly mastermind. We kind of"},{"speaker":"Erin Geiger","startTime":75.15,"endTime":79.41,"body":"help those people in their"},{"speaker":"Erin Geiger","startTime":75.15,"endTime":79.41,"body":"career and as people growing"},{"speaker":"Erin Geiger","startTime":79.41,"endTime":82.14,"body":"their businesses with different"},{"speaker":"Erin Geiger","startTime":79.41,"endTime":82.14,"body":"facets, right, to grow their"},{"speaker":"Erin Geiger","startTime":82.14,"endTime":83.82,"body":"careers as well as their"},{"speaker":"Erin Geiger","startTime":82.14,"endTime":83.82,"body":"businesses."},{"speaker":"Unknown","startTime":84.87,"endTime":87.21,"body":"Yeah, it's been really"},{"speaker":"Unknown","startTime":84.87,"endTime":87.21,"body":"good. I've really appreciated"},{"speaker":"Unknown","startTime":87.21,"endTime":89.82,"body":"the people we've had on I feel"},{"speaker":"Unknown","startTime":87.21,"endTime":89.82,"body":"like we've done deep dives. And"},{"speaker":"Unknown","startTime":89.82,"endTime":92.61,"body":"a lot of different discussions"},{"speaker":"Unknown","startTime":89.82,"endTime":92.61,"body":"are not just business, but also"},{"speaker":"Unknown","startTime":92.61,"endTime":94.59,"body":"in life as well. So I think it's"},{"speaker":"Unknown","startTime":92.61,"endTime":94.59,"body":"been really good."},{"speaker":"Erin Geiger","startTime":94.62,"endTime":98.85,"body":"Yeah, really"},{"speaker":"Erin Geiger","startTime":94.62,"endTime":98.85,"body":"enjoyed it. So Matt, I, I think"},{"speaker":"Erin Geiger","startTime":98.85,"endTime":102.27,"body":"your background is fascinating."},{"speaker":"Erin Geiger","startTime":98.85,"endTime":102.27,"body":"Your the work that you've done"},{"speaker":"Erin Geiger","startTime":102.27,"endTime":105.78,"body":"in like speech writing with"},{"speaker":"Erin Geiger","startTime":102.27,"endTime":105.78,"body":"policy, I mean, I just it's"},{"speaker":"Erin Geiger","startTime":105.81,"endTime":108.99,"body":"really does fascinate me. So if"},{"speaker":"Erin Geiger","startTime":105.81,"endTime":108.99,"body":"you wouldn't mind kicking us off"},{"speaker":"Erin Geiger","startTime":108.99,"endTime":112.17,"body":"with a little bit about"},{"speaker":"Erin Geiger","startTime":108.99,"endTime":112.17,"body":"yourself, and your background"},{"speaker":"Erin Geiger","startTime":112.17,"endTime":114.9,"body":"and kind of meander your way"},{"speaker":"Erin Geiger","startTime":112.17,"endTime":114.9,"body":"into how you got started with"},{"speaker":"Erin Geiger","startTime":114.9,"endTime":115.8,"body":"what you're doing today?"},{"speaker":"Unknown","startTime":116.879,"endTime":120.359,"body":"Yeah, absolutely. So my"},{"speaker":"Unknown","startTime":116.879,"endTime":120.359,"body":"background is initially in"},{"speaker":"Unknown","startTime":120.359,"endTime":124.619,"body":"politics. So I have had an"},{"speaker":"Unknown","startTime":120.359,"endTime":124.619,"body":"obsession with words how to"},{"speaker":"Unknown","startTime":124.619,"endTime":128.219,"body":"structure words, how to utilize"},{"speaker":"Unknown","startTime":124.619,"endTime":128.219,"body":"different messages to really"},{"speaker":"Unknown","startTime":128.219,"endTime":131.699,"body":"inspire people to action,"},{"speaker":"Unknown","startTime":128.219,"endTime":131.699,"body":"primarily in the political"},{"speaker":"Unknown","startTime":131.699,"endTime":135.749,"body":"speech, writing space, I've also"},{"speaker":"Unknown","startTime":131.699,"endTime":135.749,"body":"done a lot of debate prep, which"},{"speaker":"Unknown","startTime":135.749,"endTime":141.659,"body":"has been very interesting to say"},{"speaker":"Unknown","startTime":135.749,"endTime":141.659,"body":"the least debate, PrEP is a very"},{"speaker":"Unknown","startTime":141.659,"endTime":144.179,"body":"strange world, we may maybe"},{"speaker":"Unknown","startTime":141.659,"endTime":144.179,"body":"we'll get into that a little bit"},{"speaker":"Unknown","startTime":144.179,"endTime":148.949,"body":"later, but been heavily involved"},{"speaker":"Unknown","startTime":144.179,"endTime":148.949,"body":"in debate prep, how to thrive"},{"speaker":"Unknown","startTime":148.949,"endTime":151.499,"body":"and hostile speaking"},{"speaker":"Unknown","startTime":148.949,"endTime":151.499,"body":"environment. So politicians that"},{"speaker":"Unknown","startTime":151.499,"endTime":155.189,"body":"have to do press conferences,"},{"speaker":"Unknown","startTime":151.499,"endTime":155.189,"body":"they have to go into town halls,"},{"speaker":"Unknown","startTime":155.189,"endTime":159.149,"body":"who there's going to be a lot of"},{"speaker":"Unknown","startTime":155.189,"endTime":159.149,"body":"hostile toxic conversations that"},{"speaker":"Unknown","startTime":159.149,"endTime":163.649,"body":"are going to come up how to"},{"speaker":"Unknown","startTime":159.149,"endTime":163.649,"body":"actually not only survive also"},{"speaker":"Unknown","startTime":163.649,"endTime":166.229,"body":"thrive in those environments,"},{"speaker":"Unknown","startTime":163.649,"endTime":166.229,"body":"I've been involved in the"},{"speaker":"Unknown","startTime":166.229,"endTime":169.649,"body":"political space for about 13"},{"speaker":"Unknown","startTime":166.229,"endTime":169.649,"body":"years. And then in the last five"},{"speaker":"Unknown","startTime":169.649,"endTime":172.019,"body":"years, I've utilized what I've"},{"speaker":"Unknown","startTime":169.649,"endTime":172.019,"body":"learned in the political"},{"speaker":"Unknown","startTime":172.019,"endTime":176.069,"body":"messaging arena and applied it"},{"speaker":"Unknown","startTime":172.019,"endTime":176.069,"body":"to business. And right now, I"},{"speaker":"Unknown","startTime":176.069,"endTime":178.979,"body":"primarily work with CEOs,"},{"speaker":"Unknown","startTime":176.069,"endTime":178.979,"body":"executives, and sales"},{"speaker":"Unknown","startTime":178.979,"endTime":182.129,"body":"professionals, teaching them"},{"speaker":"Unknown","startTime":178.979,"endTime":182.129,"body":"strategies. In the political"},{"speaker":"Unknown","startTime":182.129,"endTime":185.039,"body":"world, a lot of business"},{"speaker":"Unknown","startTime":182.129,"endTime":185.039,"body":"professionals, they are"},{"speaker":"Unknown","startTime":185.039,"endTime":188.909,"body":"intrigued by politics, they,"},{"speaker":"Unknown","startTime":185.039,"endTime":188.909,"body":"they're fascinated by it. But"},{"speaker":"Unknown","startTime":188.909,"endTime":192.059,"body":"there's so many different things"},{"speaker":"Unknown","startTime":188.909,"endTime":192.059,"body":"that we do in the political"},{"speaker":"Unknown","startTime":192.059,"endTime":195.569,"body":"arena that a lot of business"},{"speaker":"Unknown","startTime":192.059,"endTime":195.569,"body":"professionals aren't using,"},{"speaker":"Unknown","startTime":195.569,"endTime":198.809,"body":"especially small and medium"},{"speaker":"Unknown","startTime":195.569,"endTime":198.809,"body":"sized businesses, and a lot of"},{"speaker":"Unknown","startTime":198.809,"endTime":202.439,"body":"these concepts, if they use"},{"speaker":"Unknown","startTime":198.809,"endTime":202.439,"body":"them, their businesses would"},{"speaker":"Unknown","startTime":202.439,"endTime":204.089,"body":"fundamentally change for the"},{"speaker":"Unknown","startTime":202.439,"endTime":204.089,"body":"better."},{"speaker":"Erin Geiger","startTime":204.69,"endTime":206.97,"body":"Yeah, so I know, I"},{"speaker":"Erin Geiger","startTime":204.69,"endTime":206.97,"body":"love how you kind of like,"},{"speaker":"Erin Geiger","startTime":207.51,"endTime":210.9,"body":"transformed your career into"},{"speaker":"Erin Geiger","startTime":207.51,"endTime":210.9,"body":"your, in your business into what"},{"speaker":"Erin Geiger","startTime":210.9,"endTime":214.17,"body":"you're doing now. And would you"},{"speaker":"Erin Geiger","startTime":210.9,"endTime":214.17,"body":"mind expanding upon that point?"},{"speaker":"Erin Geiger","startTime":214.17,"endTime":217.77,"body":"Like, how, how do you work with"},{"speaker":"Erin Geiger","startTime":214.17,"endTime":217.77,"body":"these, these people? How do you,"},{"speaker":"Erin Geiger","startTime":218.16,"endTime":222.27,"body":"you know, install these"},{"speaker":"Erin Geiger","startTime":218.16,"endTime":222.27,"body":"strategies into their business?"},{"speaker":"Erin Geiger","startTime":222.48,"endTime":226.62,"body":"Cuz I got to, I would assume"},{"speaker":"Erin Geiger","startTime":222.48,"endTime":226.62,"body":"that for some, it's a far cry"},{"speaker":"Erin Geiger","startTime":226.62,"endTime":229.23,"body":"from what they thought they"},{"speaker":"Erin Geiger","startTime":226.62,"endTime":229.23,"body":"should be doing, or how they"},{"speaker":"Erin Geiger","startTime":229.23,"endTime":231.48,"body":"should be operating their"},{"speaker":"Erin Geiger","startTime":229.23,"endTime":231.48,"body":"business as far as like,"},{"speaker":"Erin Geiger","startTime":231.72,"endTime":235.74,"body":"integrating story and all of"},{"speaker":"Erin Geiger","startTime":231.72,"endTime":235.74,"body":"that. So would you expand upon"},{"speaker":"Erin Geiger","startTime":235.74,"endTime":240.03,"body":"kind of how you work with these,"},{"speaker":"Erin Geiger","startTime":235.74,"endTime":240.03,"body":"these people? And I don't know,"},{"speaker":"Erin Geiger","startTime":240.03,"endTime":244.98,"body":"just some maybe beginner sort of"},{"speaker":"Erin Geiger","startTime":240.03,"endTime":244.98,"body":"tactics that you have them"},{"speaker":"Erin Geiger","startTime":245.28,"endTime":247.23,"body":"implement when you're first"},{"speaker":"Erin Geiger","startTime":245.28,"endTime":247.23,"body":"working with them?"},{"speaker":"Unknown","startTime":248.34,"endTime":252.69,"body":"Yeah, so a big part of"},{"speaker":"Unknown","startTime":248.34,"endTime":252.69,"body":"what I do is I get people to not"},{"speaker":"Unknown","startTime":252.69,"endTime":257.04,"body":"only establish but build and"},{"speaker":"Unknown","startTime":252.69,"endTime":257.04,"body":"then do a deep dive in a story"},{"speaker":"Unknown","startTime":257.04,"endTime":260.49,"body":"bank. So a lot of people they"},{"speaker":"Unknown","startTime":257.04,"endTime":260.49,"body":"may I don't know if you've heard"},{"speaker":"Unknown","startTime":260.49,"endTime":263.25,"body":"the term story bank before, but"},{"speaker":"Unknown","startTime":260.49,"endTime":263.25,"body":"in my opinion, is one of the"},{"speaker":"Unknown","startTime":263.25,"endTime":266.16,"body":"most important things a business"},{"speaker":"Unknown","startTime":263.25,"endTime":266.16,"body":"can have. So if I were to say to"},{"speaker":"Unknown","startTime":266.16,"endTime":269.97,"body":"any listener right now, show me"},{"speaker":"Unknown","startTime":266.16,"endTime":269.97,"body":"your profit and loss statement."},{"speaker":"Unknown","startTime":270.12,"endTime":272.46,"body":"You understand how important"},{"speaker":"Unknown","startTime":270.12,"endTime":272.46,"body":"that is in business, you"},{"speaker":"Unknown","startTime":272.46,"endTime":276.27,"body":"understand that we need to do"},{"speaker":"Unknown","startTime":272.46,"endTime":276.27,"body":"everything we can to cut"},{"speaker":"Unknown","startTime":276.27,"endTime":280.2,"body":"different frivolous expenses and"},{"speaker":"Unknown","startTime":276.27,"endTime":280.2,"body":"maximize profits. It's very"},{"speaker":"Unknown","startTime":280.2,"endTime":283.29,"body":"important. But if I were to ask"},{"speaker":"Unknown","startTime":280.2,"endTime":283.29,"body":"a lot of these same business"},{"speaker":"Unknown","startTime":283.29,"endTime":287.97,"body":"leaders shut down your story"},{"speaker":"Unknown","startTime":283.29,"endTime":287.97,"body":"bank, more than likely there'd"},{"speaker":"Unknown","startTime":287.97,"endTime":291.96,"body":"be a deficit and that story back"},{"speaker":"Unknown","startTime":287.97,"endTime":291.96,"body":"not a surplus. So what I do is I"},{"speaker":"Unknown","startTime":291.96,"endTime":294.9,"body":"help people transform the way"},{"speaker":"Unknown","startTime":291.96,"endTime":294.9,"body":"they view experiences to really"},{"speaker":"Unknown","startTime":294.9,"endTime":298.05,"body":"focus on that story. That story"},{"speaker":"Unknown","startTime":294.9,"endTime":298.05,"body":"bank is one of the most"},{"speaker":"Unknown","startTime":298.05,"endTime":300.96,"body":"important things that you can"},{"speaker":"Unknown","startTime":298.05,"endTime":300.96,"body":"have. So what I'll do with"},{"speaker":"Unknown","startTime":300.96,"endTime":304.08,"body":"people, especially in the"},{"speaker":"Unknown","startTime":300.96,"endTime":304.08,"body":"business arena is one explain to"},{"speaker":"Unknown","startTime":304.08,"endTime":306.78,"body":"them the importance of it, what"},{"speaker":"Unknown","startTime":304.08,"endTime":306.78,"body":"it can do for their business."},{"speaker":"Unknown","startTime":306.78,"endTime":309.93,"body":"And I take them through all"},{"speaker":"Unknown","startTime":306.78,"endTime":309.93,"body":"these different businesses that"},{"speaker":"Unknown","startTime":309.93,"endTime":312.15,"body":"I've worked with all these"},{"speaker":"Unknown","startTime":309.93,"endTime":312.15,"body":"different politicians I've"},{"speaker":"Unknown","startTime":312.15,"endTime":315.45,"body":"worked with how to structure"},{"speaker":"Unknown","startTime":312.15,"endTime":315.45,"body":"that. So the basis of it is"},{"speaker":"Unknown","startTime":315.45,"endTime":321.03,"body":"utilizing an emotional POV point"},{"speaker":"Unknown","startTime":315.45,"endTime":321.03,"body":"of view. So every single person"},{"speaker":"Unknown","startTime":321.27,"endTime":324.72,"body":"that an individual is going to"},{"speaker":"Unknown","startTime":321.27,"endTime":324.72,"body":"be speaking with, they have"},{"speaker":"Unknown","startTime":324.72,"endTime":327.9,"body":"emotions, right? We're all human"},{"speaker":"Unknown","startTime":324.72,"endTime":327.9,"body":"beings, we have different"},{"speaker":"Unknown","startTime":328.14,"endTime":332.94,"body":"emotions. And it's connecting"},{"speaker":"Unknown","startTime":328.14,"endTime":332.94,"body":"stories with that those emotions"},{"speaker":"Unknown","startTime":332.94,"endTime":337.38,"body":"to really inspire those"},{"speaker":"Unknown","startTime":332.94,"endTime":337.38,"body":"individuals to do what you want"},{"speaker":"Unknown","startTime":337.38,"endTime":342.33,"body":"them to do. One of the things"},{"speaker":"Unknown","startTime":337.38,"endTime":342.33,"body":"that I tell people is that these"},{"speaker":"Unknown","startTime":342.33,"endTime":346.17,"body":"concepts are so unbelievably"},{"speaker":"Unknown","startTime":342.33,"endTime":346.17,"body":"powerful that I actually make"},{"speaker":"Unknown","startTime":346.17,"endTime":349.26,"body":"people Promise me they're going"},{"speaker":"Unknown","startTime":346.17,"endTime":349.26,"body":"to use them for good and not to"},{"speaker":"Unknown","startTime":349.26,"endTime":352.71,"body":"manipulate that is how"},{"speaker":"Unknown","startTime":349.26,"endTime":352.71,"body":"persuasive they are. So if your"},{"speaker":"Unknown","startTime":352.71,"endTime":356.97,"body":"y is sound, if you have an"},{"speaker":"Unknown","startTime":352.71,"endTime":356.97,"body":"incredible mission, and you have"},{"speaker":"Unknown","startTime":356.97,"endTime":359.61,"body":"great principles, and you're"},{"speaker":"Unknown","startTime":356.97,"endTime":359.61,"body":"actually doing everything you"},{"speaker":"Unknown","startTime":359.61,"endTime":363.69,"body":"can to help people and really"},{"speaker":"Unknown","startTime":359.61,"endTime":363.69,"body":"bring about good change in your"},{"speaker":"Unknown","startTime":363.69,"endTime":367.86,"body":"community, by utilizing your"},{"speaker":"Unknown","startTime":363.69,"endTime":367.86,"body":"business to do so, I want to"},{"speaker":"Unknown","startTime":367.86,"endTime":371.88,"body":"teach these principles because"},{"speaker":"Unknown","startTime":367.86,"endTime":371.88,"body":"revenues are going to skyrocket"},{"speaker":"Unknown","startTime":371.88,"endTime":374.19,"body":"once you have a story bank in"},{"speaker":"Unknown","startTime":371.88,"endTime":374.19,"body":"place. And then once you have a"},{"speaker":"Unknown","startTime":374.19,"endTime":378.78,"body":"story bank bank in place, it's"},{"speaker":"Unknown","startTime":374.19,"endTime":378.78,"body":"creating a storytelling culture"},{"speaker":"Unknown","startTime":378.78,"endTime":379.95,"body":"within that business."},{"speaker":"Erin Geiger","startTime":381.03,"endTime":383.1,"body":"I love that you"},{"speaker":"Erin Geiger","startTime":381.03,"endTime":383.1,"body":"bring that up, because it's it"},{"speaker":"Erin Geiger","startTime":383.1,"endTime":387.48,"body":"could start with them, but they"},{"speaker":"Erin Geiger","startTime":383.1,"endTime":387.48,"body":"need to kind of, you know,"},{"speaker":"Erin Geiger","startTime":387.48,"endTime":390.27,"body":"spread it throughout their"},{"speaker":"Erin Geiger","startTime":387.48,"endTime":390.27,"body":"organization, right? It can't"},{"speaker":"Erin Geiger","startTime":390.27,"endTime":394.35,"body":"just stay with them. So I love"},{"speaker":"Erin Geiger","startTime":390.27,"endTime":394.35,"body":"that you incorporate that as"},{"speaker":"Erin Geiger","startTime":394.35,"endTime":399.42,"body":"well. And so you're kind of"},{"speaker":"Erin Geiger","startTime":394.35,"endTime":399.42,"body":"like, can you kind of go over"},{"speaker":"Erin Geiger","startTime":399.45,"endTime":402.39,"body":"the difference between like"},{"speaker":"Erin Geiger","startTime":399.45,"endTime":402.39,"body":"personal stories versus business"},{"speaker":"Erin Geiger","startTime":402.39,"endTime":405.54,"body":"stories? Because I'm assuming"},{"speaker":"Erin Geiger","startTime":402.39,"endTime":405.54,"body":"they kind of use a combination"},{"speaker":"Erin Geiger","startTime":405.54,"endTime":406.5,"body":"of that. Is that right?"},{"speaker":"Unknown","startTime":407.73,"endTime":411.33,"body":"Yeah, so that's a"},{"speaker":"Unknown","startTime":407.73,"endTime":411.33,"body":"fantastic question. I get asked"},{"speaker":"Unknown","startTime":411.33,"endTime":414.06,"body":"that question all the time."},{"speaker":"Unknown","startTime":411.33,"endTime":414.06,"body":"Should I share personal stories?"},{"speaker":"Unknown","startTime":414.06,"endTime":416.25,"body":"Or should I share business"},{"speaker":"Unknown","startTime":414.06,"endTime":416.25,"body":"stories? And my answer to that"},{"speaker":"Unknown","startTime":416.25,"endTime":420.63,"body":"is always the same. share"},{"speaker":"Unknown","startTime":416.25,"endTime":420.63,"body":"whatever story is going to get"},{"speaker":"Unknown","startTime":420.63,"endTime":424.14,"body":"you the result that you want. So"},{"speaker":"Unknown","startTime":420.63,"endTime":424.14,"body":"I'll say it again, share"},{"speaker":"Unknown","startTime":424.14,"endTime":427.56,"body":"whatever story is going to get"},{"speaker":"Unknown","startTime":424.14,"endTime":427.56,"body":"you the result that you want."},{"speaker":"Unknown","startTime":427.56,"endTime":433.74,"body":"And here's what I mean by that."},{"speaker":"Unknown","startTime":427.56,"endTime":433.74,"body":"I was raised by baby boomers,"},{"speaker":"Unknown","startTime":434.1,"endTime":438.18,"body":"okay. And when I was being"},{"speaker":"Unknown","startTime":434.1,"endTime":438.18,"body":"raised, the worlds were"},{"speaker":"Unknown","startTime":438.18,"endTime":442.71,"body":"radically separate. So my"},{"speaker":"Unknown","startTime":438.18,"endTime":442.71,"body":"father, who was an unbelievably"},{"speaker":"Unknown","startTime":442.71,"endTime":446.49,"body":"hard worker went to work. That"},{"speaker":"Unknown","startTime":442.71,"endTime":446.49,"body":"was his work time when he came"},{"speaker":"Unknown","startTime":446.49,"endTime":449.34,"body":"home. That was his personal"},{"speaker":"Unknown","startTime":446.49,"endTime":449.34,"body":"time. And those worlds were"},{"speaker":"Unknown","startTime":449.34,"endTime":454.26,"body":"completely and entirely"},{"speaker":"Unknown","startTime":449.34,"endTime":454.26,"body":"separate. In fact, there were so"},{"speaker":"Unknown","startTime":454.26,"endTime":459.03,"body":"separate, I remember one time"},{"speaker":"Unknown","startTime":454.26,"endTime":459.03,"body":"that my mother called my father"},{"speaker":"Unknown","startTime":459.03,"endTime":463.23,"body":"at work. And it was to tell him"},{"speaker":"Unknown","startTime":459.03,"endTime":463.23,"body":"that my sister fell down a hill"},{"speaker":"Unknown","startTime":463.23,"endTime":467.07,"body":"broke her arm, and she and"},{"speaker":"Unknown","startTime":463.23,"endTime":467.07,"body":"myself were on our way to the"},{"speaker":"Unknown","startTime":467.07,"endTime":470.49,"body":"emergency room. And when he got"},{"speaker":"Unknown","startTime":467.07,"endTime":470.49,"body":"home, we wouldn't be there."},{"speaker":"Unknown","startTime":470.49,"endTime":476.4,"body":"Right? That is how far apart"},{"speaker":"Unknown","startTime":470.49,"endTime":476.4,"body":"they were. Then, prior to COVID."},{"speaker":"Unknown","startTime":476.4,"endTime":480.6,"body":"So imagine right up to COVID,"},{"speaker":"Unknown","startTime":476.4,"endTime":480.6,"body":"let's say the end of 2019,"},{"speaker":"Unknown","startTime":481.08,"endTime":486.99,"body":"within the decade leading up to"},{"speaker":"Unknown","startTime":481.08,"endTime":486.99,"body":"2019. So between 2009 to 2019,"},{"speaker":"Unknown","startTime":486.99,"endTime":490.38,"body":"the worlds are starting to"},{"speaker":"Unknown","startTime":486.99,"endTime":490.38,"body":"become unbelievably blended."},{"speaker":"Unknown","startTime":491.13,"endTime":495.33,"body":"Old, more than ever, people were"},{"speaker":"Unknown","startTime":491.13,"endTime":495.33,"body":"taking their work home, and"},{"speaker":"Unknown","startTime":495.33,"endTime":499.56,"body":"their home to work. So people"},{"speaker":"Unknown","startTime":495.33,"endTime":499.56,"body":"are showing up at work. They're"},{"speaker":"Unknown","startTime":499.56,"endTime":502.8,"body":"on their lunch break. They're on"},{"speaker":"Unknown","startTime":499.56,"endTime":502.8,"body":"social media platforms, they're"},{"speaker":"Unknown","startTime":502.8,"endTime":506.43,"body":"checking out what their friends"},{"speaker":"Unknown","startTime":502.8,"endTime":506.43,"body":"and family are doing. They are"},{"speaker":"Unknown","startTime":506.43,"endTime":509.37,"body":"going to the bathroom. They're"},{"speaker":"Unknown","startTime":506.43,"endTime":509.37,"body":"texting their spouse who's"},{"speaker":"Unknown","startTime":509.37,"endTime":512.88,"body":"picking up Jimmy from soccer"},{"speaker":"Unknown","startTime":509.37,"endTime":512.88,"body":"practice tonight. Then they go"},{"speaker":"Unknown","startTime":512.88,"endTime":517.08,"body":"home, they have dinner, they're"},{"speaker":"Unknown","startTime":512.88,"endTime":517.08,"body":"whipping open their company"},{"speaker":"Unknown","startTime":517.08,"endTime":521.25,"body":"issued laptops, and now they're"},{"speaker":"Unknown","startTime":517.08,"endTime":521.25,"body":"working, right. So home. Big,"},{"speaker":"Unknown","startTime":521.25,"endTime":528.33,"body":"big, big mumbo jumbo, then COVID"},{"speaker":"Unknown","startTime":521.25,"endTime":528.33,"body":"happens. And people don't even"},{"speaker":"Unknown","startTime":528.33,"endTime":531.9,"body":"know what day of the week it is"},{"speaker":"Unknown","startTime":528.33,"endTime":531.9,"body":"literally right? Because we"},{"speaker":"Unknown","startTime":531.9,"endTime":536.43,"body":"don't know is it personal time"},{"speaker":"Unknown","startTime":531.9,"endTime":536.43,"body":"is a business today. The reason"},{"speaker":"Unknown","startTime":536.43,"endTime":539.76,"body":"why I bring that up is because"},{"speaker":"Unknown","startTime":536.43,"endTime":539.76,"body":"now more than ever before."},{"speaker":"Unknown","startTime":540.3,"endTime":544.89,"body":"personal stories are"},{"speaker":"Unknown","startTime":540.3,"endTime":544.89,"body":"unbelievably inspirational. If"},{"speaker":"Unknown","startTime":544.89,"endTime":548.73,"body":"you can share a personal story"},{"speaker":"Unknown","startTime":544.89,"endTime":548.73,"body":"and weave in a business"},{"speaker":"Unknown","startTime":548.73,"endTime":552.09,"body":"principle, weave in a business"},{"speaker":"Unknown","startTime":548.73,"endTime":552.09,"body":"point, you're going to be able"},{"speaker":"Unknown","startTime":552.09,"endTime":554.58,"body":"to inspire your team members,"},{"speaker":"Unknown","startTime":552.09,"endTime":554.58,"body":"you're going to be able to"},{"speaker":"Unknown","startTime":554.58,"endTime":559.68,"body":"inspire your prospects more than"},{"speaker":"Unknown","startTime":554.58,"endTime":559.68,"body":"ever before because we relate"},{"speaker":"Unknown","startTime":559.68,"endTime":563.01,"body":"more to personal stories. So"},{"speaker":"Unknown","startTime":559.68,"endTime":563.01,"body":"business stories are still"},{"speaker":"Unknown","startTime":563.01,"endTime":568.17,"body":"important. But personal stories"},{"speaker":"Unknown","startTime":563.01,"endTime":568.17,"body":"with a business principle"},{"speaker":"Unknown","startTime":568.26,"endTime":571.02,"body":"intertwined with it is absolute"},{"speaker":"Unknown","startTime":568.26,"endTime":571.02,"body":"gold."},{"speaker":"Erin Geiger","startTime":571.11,"endTime":573.24,"body":"Yeah, I see. This"},{"speaker":"Erin Geiger","startTime":571.11,"endTime":573.24,"body":"is one of the many reasons why I"},{"speaker":"Erin Geiger","startTime":573.24,"endTime":576.57,"body":"wanted to have you on because I"},{"speaker":"Erin Geiger","startTime":573.24,"endTime":576.57,"body":"100% Well, you know, me or you"},{"speaker":"Erin Geiger","startTime":576.57,"endTime":579.96,"body":"and I are very similar in that"},{"speaker":"Erin Geiger","startTime":576.57,"endTime":579.96,"body":"we're all about the story and"},{"speaker":"Erin Geiger","startTime":580.02,"endTime":583.02,"body":"attentional story, right? That"},{"speaker":"Erin Geiger","startTime":580.02,"endTime":583.02,"body":"you can then connect to what"},{"speaker":"Erin Geiger","startTime":583.02,"endTime":586.29,"body":"you're, you're speaking about"},{"speaker":"Erin Geiger","startTime":583.02,"endTime":586.29,"body":"what it has to do with your"},{"speaker":"Erin Geiger","startTime":586.29,"endTime":589.41,"body":"business so so so glad that"},{"speaker":"Erin Geiger","startTime":586.29,"endTime":589.41,"body":"you're you're here and that"},{"speaker":"Erin Geiger","startTime":589.41,"endTime":593.7,"body":"you're bringing it up because I"},{"speaker":"Erin Geiger","startTime":589.41,"endTime":593.7,"body":"want 100% agree. But I think"},{"speaker":"Erin Geiger","startTime":593.7,"endTime":597.78,"body":"people will be surprised how how"},{"speaker":"Erin Geiger","startTime":593.7,"endTime":597.78,"body":"much of their personal life can"},{"speaker":"Erin Geiger","startTime":597.78,"endTime":600.81,"body":"be tied to their business. You"},{"speaker":"Erin Geiger","startTime":597.78,"endTime":600.81,"body":"You know, something that"},{"speaker":"Erin Geiger","startTime":600.81,"endTime":603.84,"body":"happens, like a memory that you"},{"speaker":"Erin Geiger","startTime":600.81,"endTime":603.84,"body":"have in the past or something"},{"speaker":"Erin Geiger","startTime":603.84,"endTime":605.82,"body":"that happened with your kiddo or"},{"speaker":"Erin Geiger","startTime":603.84,"endTime":605.82,"body":"something that happened with"},{"speaker":"Erin Geiger","startTime":605.82,"endTime":609.24,"body":"your friend, there's a close"},{"speaker":"Erin Geiger","startTime":605.82,"endTime":609.24,"body":"connection to oh my gosh, this"},{"speaker":"Erin Geiger","startTime":609.24,"endTime":611.7,"body":"is what the message that I want"},{"speaker":"Erin Geiger","startTime":609.24,"endTime":611.7,"body":"to convey to my audience,"},{"speaker":"Erin Geiger","startTime":611.7,"endTime":615.33,"body":"whether it's like, you know,"},{"speaker":"Erin Geiger","startTime":611.7,"endTime":615.33,"body":"persevering and business or"},{"speaker":"Erin Geiger","startTime":615.33,"endTime":617.82,"body":"increasing revenue, it's like"},{"speaker":"Erin Geiger","startTime":615.33,"endTime":617.82,"body":"you're there's something that"},{"speaker":"Erin Geiger","startTime":617.82,"endTime":620.1,"body":"happened in your life that can"},{"speaker":"Erin Geiger","startTime":617.82,"endTime":620.1,"body":"be tied to that. And then once"},{"speaker":"Erin Geiger","startTime":620.1,"endTime":624.0,"body":"you get that people can connect"},{"speaker":"Erin Geiger","startTime":620.1,"endTime":624.0,"body":"with you. And then they feel"},{"speaker":"Erin Geiger","startTime":624.0,"endTime":627.48,"body":"like, oh, Matt gets me, you"},{"speaker":"Erin Geiger","startTime":624.0,"endTime":627.48,"body":"know, and then they're more apt"},{"speaker":"Erin Geiger","startTime":627.48,"endTime":632.16,"body":"to want to work with you and"},{"speaker":"Erin Geiger","startTime":627.48,"endTime":632.16,"body":"continue with you. Now, I"},{"speaker":"Erin Geiger","startTime":632.16,"endTime":635.01,"body":"believe I've heard you say"},{"speaker":"Erin Geiger","startTime":632.16,"endTime":635.01,"body":"something like, company core"},{"speaker":"Erin Geiger","startTime":635.01,"endTime":639.45,"body":"values are a waste of time. So I"},{"speaker":"Erin Geiger","startTime":635.01,"endTime":639.45,"body":"want you to talk about that."},{"speaker":"Erin Geiger","startTime":639.6,"endTime":641.61,"body":"Because I think for a lot of"},{"speaker":"Erin Geiger","startTime":639.6,"endTime":641.61,"body":"people, they're like, Wait,"},{"speaker":"Erin Geiger","startTime":641.61,"endTime":644.25,"body":"what? I thought we all had to"},{"speaker":"Erin Geiger","startTime":641.61,"endTime":644.25,"body":"have core values. What's that"},{"speaker":"Erin Geiger","startTime":644.25,"endTime":644.58,"body":"about?"},{"speaker":"Unknown","startTime":645.419,"endTime":648.269,"body":"Yeah, absolutely. I"},{"speaker":"Unknown","startTime":645.419,"endTime":648.269,"body":"think company core values are a"},{"speaker":"Unknown","startTime":648.269,"endTime":651.389,"body":"complete and utter waste of"},{"speaker":"Unknown","startTime":648.269,"endTime":651.389,"body":"time. But here's what I mean by"},{"speaker":"Unknown","startTime":651.389,"endTime":654.869,"body":"that. I will go into"},{"speaker":"Unknown","startTime":651.389,"endTime":654.869,"body":"organizations and one of my"},{"speaker":"Unknown","startTime":654.869,"endTime":657.359,"body":"favorite things to ask the"},{"speaker":"Unknown","startTime":654.869,"endTime":657.359,"body":"employees, I do a lot of"},{"speaker":"Unknown","startTime":657.359,"endTime":660.029,"body":"trainings for sales"},{"speaker":"Unknown","startTime":657.359,"endTime":660.029,"body":"professionals. And I'll go in"},{"speaker":"Unknown","startTime":660.029,"endTime":664.349,"body":"and I'll say, what are your"},{"speaker":"Unknown","startTime":660.029,"endTime":664.349,"body":"company core values. And a lot"},{"speaker":"Unknown","startTime":664.349,"endTime":668.549,"body":"of times these people have"},{"speaker":"Unknown","startTime":664.349,"endTime":668.549,"body":"worked there for three years,"},{"speaker":"Unknown","startTime":668.579,"endTime":672.629,"body":"several years. And here's what"},{"speaker":"Unknown","startTime":668.579,"endTime":672.629,"body":"they'll say, the customer comes"},{"speaker":"Unknown","startTime":672.629,"endTime":681.179,"body":"first, integrity. Now, now, they"},{"speaker":"Unknown","startTime":672.629,"endTime":681.179,"body":"have had these company core"},{"speaker":"Unknown","startTime":681.179,"endTime":683.969,"body":"values in the break room, this"},{"speaker":"Unknown","startTime":681.179,"endTime":683.969,"body":"person's worked at this company"},{"speaker":"Unknown","startTime":683.969,"endTime":686.549,"body":"for eight years, they have no"},{"speaker":"Unknown","startTime":683.969,"endTime":686.549,"body":"idea what the company core"},{"speaker":"Unknown","startTime":686.549,"endTime":690.389,"body":"values. All right. So what I"},{"speaker":"Unknown","startTime":686.549,"endTime":690.389,"body":"challenged companies to do is"},{"speaker":"Unknown","startTime":690.389,"endTime":695.429,"body":"have company core stories."},{"speaker":"Unknown","startTime":690.389,"endTime":695.429,"body":"Because company core stories are"},{"speaker":"Unknown","startTime":695.429,"endTime":698.939,"body":"going to be way more memorable,"},{"speaker":"Unknown","startTime":695.429,"endTime":698.939,"body":"and they're going to create a"},{"speaker":"Unknown","startTime":698.939,"endTime":703.949,"body":"picture of what that value is."},{"speaker":"Unknown","startTime":698.939,"endTime":703.949,"body":"Here's what I mean by that. If I"},{"speaker":"Unknown","startTime":703.949,"endTime":709.259,"body":"say dog, everyone listening"},{"speaker":"Unknown","startTime":703.949,"endTime":709.259,"body":"immediately gets their own"},{"speaker":"Unknown","startTime":709.709,"endTime":713.549,"body":"picture of a dog. Some may be"},{"speaker":"Unknown","startTime":709.709,"endTime":713.549,"body":"envisioning a golden retriever,"},{"speaker":"Unknown","startTime":713.699,"endTime":718.199,"body":"some may be envisioning a"},{"speaker":"Unknown","startTime":713.699,"endTime":718.199,"body":"Rottweiler. I'm envisioning my"},{"speaker":"Unknown","startTime":718.199,"endTime":721.559,"body":"dog right now. Her name is Lily,"},{"speaker":"Unknown","startTime":718.199,"endTime":721.559,"body":"she's a nine year old, eight"},{"speaker":"Unknown","startTime":721.559,"endTime":725.489,"body":"pound morkie, Maltese terrier"},{"speaker":"Unknown","startTime":721.559,"endTime":725.489,"body":"mix, that might not have been"},{"speaker":"Unknown","startTime":725.489,"endTime":728.369,"body":"what you envisioned, right. So a"},{"speaker":"Unknown","startTime":725.489,"endTime":728.369,"body":"lot of times these companies,"},{"speaker":"Unknown","startTime":728.369,"endTime":732.209,"body":"what they'll do is they'll"},{"speaker":"Unknown","startTime":728.369,"endTime":732.209,"body":"create company values. And that"},{"speaker":"Unknown","startTime":732.209,"endTime":735.629,"body":"value, there's a different"},{"speaker":"Unknown","startTime":732.209,"endTime":735.629,"body":"picture in every single"},{"speaker":"Unknown","startTime":735.629,"endTime":741.119,"body":"employees mind. And it may be"},{"speaker":"Unknown","startTime":735.629,"endTime":741.119,"body":"completely off from the founder"},{"speaker":"Unknown","startTime":741.119,"endTime":745.409,"body":"of that company, and from the"},{"speaker":"Unknown","startTime":741.119,"endTime":745.409,"body":"leader of that organization. But"},{"speaker":"Unknown","startTime":745.409,"endTime":750.239,"body":"a story explains why that value"},{"speaker":"Unknown","startTime":745.409,"endTime":750.239,"body":"is important. So let me give you"},{"speaker":"Unknown","startTime":750.239,"endTime":754.319,"body":"a prime example of this. I was"},{"speaker":"Unknown","startTime":750.239,"endTime":754.319,"body":"working with a company multiple"},{"speaker":"Unknown","startTime":754.319,"endTime":760.319,"body":"years ago, that they are a"},{"speaker":"Unknown","startTime":754.319,"endTime":760.319,"body":"medical supply company. And one"},{"speaker":"Unknown","startTime":760.319,"endTime":763.019,"body":"of the individuals received the"},{"speaker":"Unknown","startTime":760.319,"endTime":763.019,"body":"phone call, here's a sales"},{"speaker":"Unknown","startTime":763.019,"endTime":767.369,"body":"representative received a phone"},{"speaker":"Unknown","startTime":763.019,"endTime":767.369,"body":"call from a lady asking for a"},{"speaker":"Unknown","startTime":767.369,"endTime":773.399,"body":"$17 Park. Now, a lot of people"},{"speaker":"Unknown","startTime":767.369,"endTime":773.399,"body":"may have said, Oh, can't wait"},{"speaker":"Unknown","startTime":773.399,"endTime":777.029,"body":"till tomorrow morning, I don't"},{"speaker":"Unknown","startTime":773.399,"endTime":777.029,"body":"really want to go out. Well,"},{"speaker":"Unknown","startTime":777.029,"endTime":780.059,"body":"there was also it was also"},{"speaker":"Unknown","startTime":777.029,"endTime":780.059,"body":"snowing outside. And I said, You"},{"speaker":"Unknown","startTime":780.059,"endTime":783.689,"body":"know what, I really want you to"},{"speaker":"Unknown","startTime":780.059,"endTime":783.689,"body":"have this, he left his house and"},{"speaker":"Unknown","startTime":783.689,"endTime":788.099,"body":"he drove to that individual that"},{"speaker":"Unknown","startTime":783.689,"endTime":788.099,"body":"night, and a commute that should"},{"speaker":"Unknown","startTime":788.099,"endTime":794.039,"body":"have taken 20 minutes to an"},{"speaker":"Unknown","startTime":788.099,"endTime":794.039,"body":"hour. That individual that"},{"speaker":"Unknown","startTime":794.039,"endTime":798.629,"body":"received that $17 part became a"},{"speaker":"Unknown","startTime":794.039,"endTime":798.629,"body":"customer for life and ended up"},{"speaker":"Unknown","startTime":798.629,"endTime":803.309,"body":"spending 1000s of dollars over"},{"speaker":"Unknown","startTime":798.629,"endTime":803.309,"body":"the course of years after that."},{"speaker":"Unknown","startTime":803.339,"endTime":808.109,"body":"Now, when that person shares"},{"speaker":"Unknown","startTime":803.339,"endTime":808.109,"body":"that story, the other sales"},{"speaker":"Unknown","startTime":808.109,"endTime":811.019,"body":"representatives are also going"},{"speaker":"Unknown","startTime":808.109,"endTime":811.019,"body":"to share that story. And now"},{"speaker":"Unknown","startTime":811.229,"endTime":814.049,"body":"they have a benchmark, they have"},{"speaker":"Unknown","startTime":811.229,"endTime":814.049,"body":"something to strive for knowing"},{"speaker":"Unknown","startTime":814.049,"endTime":818.609,"body":"that it's not just a $17 part."},{"speaker":"Unknown","startTime":814.049,"endTime":818.609,"body":"This can be 1000s of dollars in"},{"speaker":"Unknown","startTime":818.609,"endTime":823.529,"body":"revenue brought in for this"},{"speaker":"Unknown","startTime":818.609,"endTime":823.529,"body":"company. And now that is a story"},{"speaker":"Unknown","startTime":823.529,"endTime":827.399,"body":"that is shared that exemplifies"},{"speaker":"Unknown","startTime":823.529,"endTime":827.399,"body":"customer service, because you"},{"speaker":"Unknown","startTime":827.399,"endTime":830.219,"body":"could say all the customers,"},{"speaker":"Unknown","startTime":827.399,"endTime":830.219,"body":"right? And we put our customers"},{"speaker":"Unknown","startTime":830.219,"endTime":834.599,"body":"first and customer service, what"},{"speaker":"Unknown","startTime":830.219,"endTime":834.599,"body":"does that mean? But that story"},{"speaker":"Unknown","startTime":834.599,"endTime":838.859,"body":"captures the essence of that"},{"speaker":"Unknown","startTime":834.599,"endTime":838.859,"body":"principle. And it is going to be"},{"speaker":"Unknown","startTime":838.859,"endTime":840.509,"body":"remembered for years to come."},{"speaker":"Erin Geiger","startTime":840.51,"endTime":843.96,"body":"Yeah, yeah. And"},{"speaker":"Erin Geiger","startTime":840.51,"endTime":843.96,"body":"it's like that saying facts,"},{"speaker":"Erin Geiger","startTime":844.38,"endTime":848.73,"body":"facts, cells, stories, facts,"},{"speaker":"Erin Geiger","startTime":844.38,"endTime":848.73,"body":"tell stories sell. Right. It's"},{"speaker":"Erin Geiger","startTime":848.73,"endTime":851.97,"body":"so it's like, you got the story"},{"speaker":"Erin Geiger","startTime":848.73,"endTime":851.97,"body":"that you said, that's when"},{"speaker":"Erin Geiger","startTime":851.97,"endTime":854.58,"body":"people start thinking about"},{"speaker":"Erin Geiger","startTime":851.97,"endTime":854.58,"body":"their own experiences. And then"},{"speaker":"Erin Geiger","startTime":854.58,"endTime":858.54,"body":"they see the human side of an"},{"speaker":"Erin Geiger","startTime":854.58,"endTime":858.54,"body":"organization, rather than just"},{"speaker":"Erin Geiger","startTime":858.54,"endTime":861.18,"body":"the business side where they"},{"speaker":"Erin Geiger","startTime":858.54,"endTime":861.18,"body":"feel like, well, you just want"},{"speaker":"Erin Geiger","startTime":861.18,"endTime":864.24,"body":"my money, you know, so they see"},{"speaker":"Erin Geiger","startTime":861.18,"endTime":864.24,"body":"the human side of it, and"},{"speaker":"Erin Geiger","startTime":864.24,"endTime":867.09,"body":"they're like, okay, I can get"},{"speaker":"Erin Geiger","startTime":864.24,"endTime":867.09,"body":"behind this, you know, they"},{"speaker":"Erin Geiger","startTime":867.09,"endTime":871.38,"body":"actually do have ambition in"},{"speaker":"Erin Geiger","startTime":867.09,"endTime":871.38,"body":"life. And, you know, I can get"},{"speaker":"Erin Geiger","startTime":871.41,"endTime":874.62,"body":"behind and support what they're"},{"speaker":"Erin Geiger","startTime":871.41,"endTime":874.62,"body":"doing rather than, like, Oh,"},{"speaker":"Erin Geiger","startTime":874.98,"endTime":879.93,"body":"we've served X amount of people"},{"speaker":"Erin Geiger","startTime":874.98,"endTime":879.93,"body":"and they've seen a x percentage"},{"speaker":"Erin Geiger","startTime":879.96,"endTime":882.78,"body":"increase of whatever, you know,"},{"speaker":"Erin Geiger","startTime":879.96,"endTime":882.78,"body":"it's just like, Okay, what does"},{"speaker":"Erin Geiger","startTime":882.78,"endTime":885.99,"body":"that mean? And how does that"},{"speaker":"Erin Geiger","startTime":882.78,"endTime":885.99,"body":"help me? So I love that. So, so"},{"speaker":"Erin Geiger","startTime":885.99,"endTime":889.74,"body":"much. And this is I've been"},{"speaker":"Erin Geiger","startTime":885.99,"endTime":889.74,"body":"wanting to ask you this too,"},{"speaker":"Erin Geiger","startTime":889.74,"endTime":893.37,"body":"because you mentioned this to"},{"speaker":"Erin Geiger","startTime":889.74,"endTime":893.37,"body":"me, and I was like, What does he"},{"speaker":"Erin Geiger","startTime":893.37,"endTime":899.22,"body":"mean? So two things. Okay. So"},{"speaker":"Erin Geiger","startTime":893.37,"endTime":899.22,"body":"what you've mentioned like hey,"},{"speaker":"Erin Geiger","startTime":899.22,"endTime":902.55,"body":"what we can learn Pixar movies."},{"speaker":"Erin Geiger","startTime":899.22,"endTime":902.55,"body":"And I'm like, Okay, well,"},{"speaker":"Erin Geiger","startTime":902.55,"endTime":906.6,"body":"there's a lot of like, you know,"},{"speaker":"Erin Geiger","startTime":902.55,"endTime":906.6,"body":"I don't know fable or how to"},{"speaker":"Erin Geiger","startTime":906.6,"endTime":909.39,"body":"live your life better things"},{"speaker":"Erin Geiger","startTime":906.6,"endTime":909.39,"body":"around Pixar movie. I don't"},{"speaker":"Erin Geiger","startTime":909.39,"endTime":912.75,"body":"think that's what you're getting"},{"speaker":"Erin Geiger","startTime":909.39,"endTime":912.75,"body":"at. And then I do want to hear"},{"speaker":"Erin Geiger","startTime":912.75,"endTime":917.13,"body":"about. And I'm wondering if if"},{"speaker":"Erin Geiger","startTime":912.75,"endTime":917.13,"body":"the big aha moment when you're a"},{"speaker":"Erin Geiger","startTime":917.13,"endTime":920.73,"body":"political speech writer, if that"},{"speaker":"Erin Geiger","startTime":917.13,"endTime":920.73,"body":"is what catapulted you to have"},{"speaker":"Erin Geiger","startTime":920.73,"endTime":923.28,"body":"your own business, I don't know"},{"speaker":"Erin Geiger","startTime":920.73,"endTime":923.28,"body":"if the two are intertwined. But"},{"speaker":"Erin Geiger","startTime":923.28,"endTime":926.55,"body":"if you could go over, go over"},{"speaker":"Erin Geiger","startTime":923.28,"endTime":926.55,"body":"that, because it sounds like you"},{"speaker":"Erin Geiger","startTime":926.55,"endTime":930.06,"body":"had some key learnings which we"},{"speaker":"Erin Geiger","startTime":926.55,"endTime":930.06,"body":"so this podcast is for people"},{"speaker":"Erin Geiger","startTime":930.06,"endTime":932.97,"body":"growing their careers, but also"},{"speaker":"Erin Geiger","startTime":930.06,"endTime":932.97,"body":"early to mid growth"},{"speaker":"Erin Geiger","startTime":932.97,"endTime":935.52,"body":"entrepreneurs. And I'm always"},{"speaker":"Erin Geiger","startTime":932.97,"endTime":935.52,"body":"about like, let's share the"},{"speaker":"Erin Geiger","startTime":935.52,"endTime":939.96,"body":"knowledge. Okay. So, you know,"},{"speaker":"Erin Geiger","startTime":935.52,"endTime":939.96,"body":"whatever we can learn from other"},{"speaker":"Erin Geiger","startTime":939.96,"endTime":943.47,"body":"examples and share with others"},{"speaker":"Erin Geiger","startTime":939.96,"endTime":943.47,"body":"I'm all about so I would love to"},{"speaker":"Erin Geiger","startTime":943.47,"endTime":946.53,"body":"hear you know, your thoughts on"},{"speaker":"Erin Geiger","startTime":943.47,"endTime":946.53,"body":"what you had mentioned before"},{"speaker":"Erin Geiger","startTime":946.53,"endTime":949.44,"body":"about Pixar movies? And then and"},{"speaker":"Erin Geiger","startTime":946.53,"endTime":949.44,"body":"then what you've learned when"},{"speaker":"Erin Geiger","startTime":949.44,"endTime":951.57,"body":"you were a political speech"},{"speaker":"Erin Geiger","startTime":949.44,"endTime":951.57,"body":"writer, because there's only"},{"speaker":"Erin Geiger","startTime":952.23,"endTime":954.78,"body":"you're the only political speech"},{"speaker":"Erin Geiger","startTime":952.23,"endTime":954.78,"body":"writer I know. And so it's"},{"speaker":"Erin Geiger","startTime":954.78,"endTime":956.13,"body":"extremely interesting to me."},{"speaker":"Unknown","startTime":957.75,"endTime":960.84,"body":"Yeah, absolutely. So"},{"speaker":"Unknown","startTime":957.75,"endTime":960.84,"body":"Pixar, as everyone listening to"},{"speaker":"Unknown","startTime":960.84,"endTime":964.53,"body":"this knows is an unbelievably"},{"speaker":"Unknown","startTime":960.84,"endTime":964.53,"body":"successful company. And one of"},{"speaker":"Unknown","startTime":964.53,"endTime":969.42,"body":"the biggest reasons for their"},{"speaker":"Unknown","startTime":964.53,"endTime":969.42,"body":"success is having a system on"},{"speaker":"Unknown","startTime":969.42,"endTime":973.89,"body":"how they create stories. So they"},{"speaker":"Unknown","startTime":969.42,"endTime":973.89,"body":"utilize something known as the"},{"speaker":"Unknown","startTime":973.89,"endTime":977.64,"body":"hero's journey. So for those of"},{"speaker":"Unknown","startTime":973.89,"endTime":977.64,"body":"us for anyone listening to this,"},{"speaker":"Unknown","startTime":977.64,"endTime":980.43,"body":"that is, that isn't familiar"},{"speaker":"Unknown","startTime":977.64,"endTime":980.43,"body":"with the hero's journey,"},{"speaker":"Unknown","startTime":982.35,"endTime":986.55,"body":"developed by a professor by the"},{"speaker":"Unknown","startTime":982.35,"endTime":986.55,"body":"name of Joseph Campbell, and"},{"speaker":"Unknown","startTime":986.55,"endTime":988.8,"body":"there are multiple stages of the"},{"speaker":"Unknown","startTime":986.55,"endTime":988.8,"body":"hero's journey, there's about a"},{"speaker":"Unknown","startTime":988.8,"endTime":994.47,"body":"dozen stages, when you're"},{"speaker":"Unknown","startTime":988.8,"endTime":994.47,"body":"sharing a mini story. So a lot"},{"speaker":"Unknown","startTime":994.47,"endTime":999.27,"body":"of times stories, you want to"},{"speaker":"Unknown","startTime":994.47,"endTime":999.27,"body":"keep them quick. And you want to"},{"speaker":"Unknown","startTime":999.27,"endTime":1002.15,"body":"get to the point and you want,"},{"speaker":"Unknown","startTime":999.27,"endTime":1002.15,"body":"you want to do it in a way where"},{"speaker":"Unknown","startTime":1002.15,"endTime":1006.05,"body":"you're capturing an experience"},{"speaker":"Unknown","startTime":1002.15,"endTime":1006.05,"body":"and you're compacting it down"},{"speaker":"Unknown","startTime":1006.05,"endTime":1010.04,"body":"into a short story to be a power"},{"speaker":"Unknown","startTime":1006.05,"endTime":1010.04,"body":"punch in your in your customers"},{"speaker":"Unknown","startTime":1010.04,"endTime":1014.09,"body":"mind. So maybe two minutes,"},{"speaker":"Unknown","startTime":1010.04,"endTime":1014.09,"body":"depending on what what"},{"speaker":"Unknown","startTime":1014.09,"endTime":1018.83,"body":"engagement you are in. So you"},{"speaker":"Unknown","startTime":1014.09,"endTime":1018.83,"body":"can't do all 12 of these stages."},{"speaker":"Unknown","startTime":1018.83,"endTime":1022.04,"body":"In a two minute story. However,"},{"speaker":"Unknown","startTime":1018.83,"endTime":1022.04,"body":"there's, there's a couple"},{"speaker":"Unknown","startTime":1022.04,"endTime":1026.66,"body":"elements that you have to do."},{"speaker":"Unknown","startTime":1022.04,"endTime":1026.66,"body":"The first is you can never be"},{"speaker":"Unknown","startTime":1026.66,"endTime":1030.56,"body":"the hero of your own story if"},{"speaker":"Unknown","startTime":1026.66,"endTime":1030.56,"body":"you want to truly inspire"},{"speaker":"Unknown","startTime":1030.56,"endTime":1033.92,"body":"people. Okay, so that's the very"},{"speaker":"Unknown","startTime":1030.56,"endTime":1033.92,"body":"first thing now, what do I mean"},{"speaker":"Unknown","startTime":1033.92,"endTime":1037.58,"body":"by that? The hero has to be"},{"speaker":"Unknown","startTime":1033.92,"endTime":1037.58,"body":"someone else, it cannot be you,"},{"speaker":"Unknown","startTime":1037.58,"endTime":1039.71,"body":"it could be a person that could"},{"speaker":"Unknown","startTime":1037.58,"endTime":1039.71,"body":"be a principal, it could be a"},{"speaker":"Unknown","startTime":1039.71,"endTime":1042.32,"body":"book, it could be a system, that"},{"speaker":"Unknown","startTime":1039.71,"endTime":1042.32,"body":"could be a song, it could be a"},{"speaker":"Unknown","startTime":1042.32,"endTime":1045.59,"body":"movie, it cannot be you. And we"},{"speaker":"Unknown","startTime":1042.32,"endTime":1045.59,"body":"can get maybe we can get to that"},{"speaker":"Unknown","startTime":1045.62,"endTime":1048.92,"body":"a little bit later. The second"},{"speaker":"Unknown","startTime":1045.62,"endTime":1048.92,"body":"thing is you have to understand"},{"speaker":"Unknown","startTime":1048.92,"endTime":1054.11,"body":"that there's an ordinary world,"},{"speaker":"Unknown","startTime":1048.92,"endTime":1054.11,"body":"new reality. So if you think of"},{"speaker":"Unknown","startTime":1054.11,"endTime":1057.77,"body":"any Pixar movie that you've"},{"speaker":"Unknown","startTime":1054.11,"endTime":1057.77,"body":"seen, recently, actually any"},{"speaker":"Unknown","startTime":1057.77,"endTime":1061.37,"body":"Disney movie or Marvel movie,"},{"speaker":"Unknown","startTime":1057.77,"endTime":1061.37,"body":"because Disney purchased Pixar,"},{"speaker":"Unknown","startTime":1061.37,"endTime":1064.16,"body":"and they purchase Marvel, and"},{"speaker":"Unknown","startTime":1061.37,"endTime":1064.16,"body":"they purchase Star Wars for all"},{"speaker":"Unknown","startTime":1064.16,"endTime":1067.13,"body":"the movies, Disney is now"},{"speaker":"Unknown","startTime":1064.16,"endTime":1067.13,"body":"cranking out, they utilize this"},{"speaker":"Unknown","startTime":1067.13,"endTime":1070.07,"body":"model. So you have you have the"},{"speaker":"Unknown","startTime":1067.13,"endTime":1070.07,"body":"main character that going"},{"speaker":"Unknown","startTime":1070.07,"endTime":1075.62,"body":"through an ordinary world, they"},{"speaker":"Unknown","startTime":1070.07,"endTime":1075.62,"body":"hit a wall, they a mentor, picks"},{"speaker":"Unknown","startTime":1075.62,"endTime":1079.97,"body":"them up over that wall. And now"},{"speaker":"Unknown","startTime":1075.62,"endTime":1079.97,"body":"that's their new reality. So in"},{"speaker":"Unknown","startTime":1079.97,"endTime":1083.99,"body":"business, there's an ordinary"},{"speaker":"Unknown","startTime":1079.97,"endTime":1083.99,"body":"world that your prospects then"},{"speaker":"Unknown","startTime":1085.1,"endTime":1088.64,"body":"how will their new reality when"},{"speaker":"Unknown","startTime":1085.1,"endTime":1088.64,"body":"they become a client of yours?"},{"speaker":"Unknown","startTime":1088.67,"endTime":1094.07,"body":"How is that new reality going to"},{"speaker":"Unknown","startTime":1088.67,"endTime":1094.07,"body":"be? So that is a huge element of"},{"speaker":"Unknown","startTime":1094.13,"endTime":1097.25,"body":"what Pixar is not only notorious"},{"speaker":"Unknown","startTime":1094.13,"endTime":1097.25,"body":"for that they've made"},{"speaker":"Unknown","startTime":1098.51,"endTime":1101.99,"body":"astronomical profits off of they"},{"speaker":"Unknown","startTime":1098.51,"endTime":1101.99,"body":"have a system down, and that's"},{"speaker":"Unknown","startTime":1101.99,"endTime":1105.62,"body":"what works for them. And also"},{"speaker":"Unknown","startTime":1101.99,"endTime":1105.62,"body":"not being the hero of your own"},{"speaker":"Unknown","startTime":1105.62,"endTime":1108.77,"body":"story when people don't like to"},{"speaker":"Unknown","startTime":1105.62,"endTime":1108.77,"body":"hear bragging, but also you can"},{"speaker":"Unknown","startTime":1108.77,"endTime":1113.15,"body":"inspire a people when the hero"},{"speaker":"Unknown","startTime":1108.77,"endTime":1113.15,"body":"is something else. So to give"},{"speaker":"Unknown","startTime":1113.15,"endTime":1118.67,"body":"you an example on that, come on"},{"speaker":"Unknown","startTime":1113.15,"endTime":1118.67,"body":"your podcasts. And they were to"},{"speaker":"Unknown","startTime":1118.67,"endTime":1126.98,"body":"say, I lost 30 pounds during the"},{"speaker":"Unknown","startTime":1118.67,"endTime":1126.98,"body":"COVID shutdowns due to my grit,"},{"speaker":"Unknown","startTime":1127.43,"endTime":1131.54,"body":"and determination. They've just"},{"speaker":"Unknown","startTime":1127.43,"endTime":1131.54,"body":"made themselves the hero of that"},{"speaker":"Unknown","startTime":1131.54,"endTime":1136.37,"body":"story. So if listeners think"},{"speaker":"Unknown","startTime":1131.54,"endTime":1136.37,"body":"well, I can't do that I don't"},{"speaker":"Unknown","startTime":1136.37,"endTime":1140.75,"body":"have that level of grit and"},{"speaker":"Unknown","startTime":1136.37,"endTime":1140.75,"body":"determination. They've lost"},{"speaker":"Unknown","startTime":1140.75,"endTime":1143.66,"body":"their audience, they've lost"},{"speaker":"Unknown","startTime":1140.75,"endTime":1143.66,"body":"their ability to persuade What"},{"speaker":"Unknown","startTime":1143.66,"endTime":1147.68,"body":"if someone says, during the"},{"speaker":"Unknown","startTime":1143.66,"endTime":1147.68,"body":"COVID shutdown, I stumbled upon"},{"speaker":"Unknown","startTime":1147.68,"endTime":1152.21,"body":"a blog post that had very"},{"speaker":"Unknown","startTime":1147.68,"endTime":1152.21,"body":"intriguing principles. I follow"},{"speaker":"Unknown","startTime":1152.21,"endTime":1157.22,"body":"these principles, and I ended up"},{"speaker":"Unknown","startTime":1152.21,"endTime":1157.22,"body":"losing 30 pounds. They just made"},{"speaker":"Unknown","startTime":1157.22,"endTime":1162.17,"body":"the blog post the hero of their"},{"speaker":"Unknown","startTime":1157.22,"endTime":1162.17,"body":"story. And now they're not"},{"speaker":"Unknown","startTime":1162.17,"endTime":1165.62,"body":"special. It's the principle that"},{"speaker":"Unknown","startTime":1162.17,"endTime":1165.62,"body":"special. So if the audience"},{"speaker":"Unknown","startTime":1165.62,"endTime":1170.57,"body":"thinks, wow, I can go find this"},{"speaker":"Unknown","startTime":1165.62,"endTime":1170.57,"body":"blog post, I can read it. I can"},{"speaker":"Unknown","startTime":1170.57,"endTime":1173.39,"body":"apply the principles. Maybe I"},{"speaker":"Unknown","startTime":1170.57,"endTime":1173.39,"body":"can lose the weight. That's the"},{"speaker":"Unknown","startTime":1173.39,"endTime":1178.19,"body":"start of persuading someone to"},{"speaker":"Unknown","startTime":1173.39,"endTime":1178.19,"body":"action. That is key in business"},{"speaker":"Unknown","startTime":1178.19,"endTime":1180.41,"body":"and a lot of times business"},{"speaker":"Unknown","startTime":1178.19,"endTime":1180.41,"body":"leaders, they want to be the"},{"speaker":"Unknown","startTime":1180.41,"endTime":1186.08,"body":"hero and they want to show up."},{"speaker":"Unknown","startTime":1180.41,"endTime":1186.08,"body":"Awesome and I'm the best and it"},{"speaker":"Unknown","startTime":1186.08,"endTime":1188.81,"body":"completely rips apart their"},{"speaker":"Unknown","startTime":1186.08,"endTime":1188.81,"body":"ability to persuade."},{"speaker":"Erin Geiger","startTime":1190.52,"endTime":1194.36,"body":"Yeah, no, I agree."},{"speaker":"Erin Geiger","startTime":1190.52,"endTime":1194.36,"body":"And it's kind of like you're the"},{"speaker":"Erin Geiger","startTime":1194.39,"endTime":1199.19,"body":"the wise, supporting character"},{"speaker":"Erin Geiger","startTime":1194.39,"endTime":1199.19,"body":"in the film. You know, you're"},{"speaker":"Erin Geiger","startTime":1199.19,"endTime":1202.91,"body":"the one that's like leading them"},{"speaker":"Erin Geiger","startTime":1199.19,"endTime":1202.91,"body":"along the journey, right? And"},{"speaker":"Erin Geiger","startTime":1202.91,"endTime":1206.03,"body":"it's like, you're not inserting"},{"speaker":"Erin Geiger","startTime":1202.91,"endTime":1206.03,"body":"yourself as the star of their"},{"speaker":"Erin Geiger","startTime":1206.03,"endTime":1209.18,"body":"journey, but you are there to"},{"speaker":"Erin Geiger","startTime":1206.03,"endTime":1209.18,"body":"kind of navigate them along the"},{"speaker":"Erin Geiger","startTime":1209.18,"endTime":1211.7,"body":"way. Because then you become"},{"speaker":"Erin Geiger","startTime":1209.18,"endTime":1211.7,"body":"like a trusted companion to"},{"speaker":"Erin Geiger","startTime":1211.7,"endTime":1214.31,"body":"these people in the long term"},{"speaker":"Erin Geiger","startTime":1211.7,"endTime":1214.31,"body":"one too is I think that's it's"},{"speaker":"Erin Geiger","startTime":1214.31,"endTime":1221.18,"body":"so it's so so perfect. Okay, I"},{"speaker":"Erin Geiger","startTime":1214.31,"endTime":1221.18,"body":"do want to hear the AHA of your"},{"speaker":"Erin Geiger","startTime":1221.21,"endTime":1225.35,"body":"speech writing career. And then"},{"speaker":"Erin Geiger","startTime":1221.21,"endTime":1225.35,"body":"we can we can move on. But would"},{"speaker":"Erin Geiger","startTime":1225.35,"endTime":1226.82,"body":"you mind telling us that story?"},{"speaker":"Unknown","startTime":1227.78,"endTime":1233.03,"body":"Absolutely. So, in the"},{"speaker":"Unknown","startTime":1227.78,"endTime":1233.03,"body":"political world, typically, one,"},{"speaker":"Unknown","startTime":1233.03,"endTime":1237.11,"body":"it's unbelievably high stress,"},{"speaker":"Unknown","startTime":1233.03,"endTime":1237.11,"body":"and I would receive phone calls,"},{"speaker":"Unknown","startTime":1237.11,"endTime":1242.39,"body":"and I would need to come up with"},{"speaker":"Unknown","startTime":1237.11,"endTime":1242.39,"body":"speeches in rapid fire and it"},{"speaker":"Unknown","startTime":1242.39,"endTime":1246.08,"body":"was unbelievably agonizing to"},{"speaker":"Unknown","startTime":1242.39,"endTime":1246.08,"body":"me. So I would receive a phone"},{"speaker":"Unknown","startTime":1246.08,"endTime":1251.93,"body":"call, and the person says, This"},{"speaker":"Unknown","startTime":1246.08,"endTime":1251.93,"body":"is like 3pm on a Friday. I need"},{"speaker":"Unknown","startTime":1251.93,"endTime":1255.56,"body":"to have a talk for tomorrow"},{"speaker":"Unknown","startTime":1251.93,"endTime":1255.56,"body":"morning. There's going to be a"},{"speaker":"Unknown","startTime":1255.56,"endTime":1258.5,"body":"press conference, there's going"},{"speaker":"Unknown","startTime":1255.56,"endTime":1258.5,"body":"to be 30 news outlets there."},{"speaker":"Unknown","startTime":1258.53,"endTime":1260.81,"body":"It's going to be at the bottom"},{"speaker":"Unknown","startTime":1258.53,"endTime":1260.81,"body":"of the Capitol Building stairs"},{"speaker":"Unknown","startTime":1260.81,"endTime":1263.3,"body":"and I needed to write about x"},{"speaker":"Unknown","startTime":1260.81,"endTime":1263.3,"body":"y\u0026z none of which I know"},{"speaker":"Unknown","startTime":1263.3,"endTime":1266.09,"body":"anything about, there's going to"},{"speaker":"Unknown","startTime":1263.3,"endTime":1266.09,"body":"be research that goes into it."},{"speaker":"Unknown","startTime":1266.81,"endTime":1270.68,"body":"So now, I'm freaking out"},{"speaker":"Unknown","startTime":1266.81,"endTime":1270.68,"body":"thinking how am I going to come"},{"speaker":"Unknown","startTime":1270.68,"endTime":1274.43,"body":"up with a masterful speech for"},{"speaker":"Unknown","startTime":1270.68,"endTime":1274.43,"body":"this person and right to their"},{"speaker":"Unknown","startTime":1274.43,"endTime":1277.46,"body":"tone and such a quick turnaround"},{"speaker":"Unknown","startTime":1274.43,"endTime":1277.46,"body":"time I couldn't they have"},{"speaker":"Unknown","startTime":1277.46,"endTime":1282.29,"body":"contact me a week prior. And I"},{"speaker":"Unknown","startTime":1277.46,"endTime":1282.29,"body":"would go into panic mode. And"},{"speaker":"Unknown","startTime":1282.29,"endTime":1287.21,"body":"I'd freak out and create a lot"},{"speaker":"Unknown","startTime":1282.29,"endTime":1287.21,"body":"of anxiety. And this went on for"},{"speaker":"Unknown","startTime":1287.21,"endTime":1291.08,"body":"years. And I did everything I"},{"speaker":"Unknown","startTime":1287.21,"endTime":1291.08,"body":"possibly could I read a book on"},{"speaker":"Unknown","startTime":1291.08,"endTime":1294.53,"body":"communication I get my hands on"},{"speaker":"Unknown","startTime":1291.08,"endTime":1294.53,"body":"I took every course I possibly"},{"speaker":"Unknown","startTime":1294.53,"endTime":1300.2,"body":"could I went crazy. It was it"},{"speaker":"Unknown","startTime":1294.53,"endTime":1300.2,"body":"was an obsession to try to do"},{"speaker":"Unknown","startTime":1300.2,"endTime":1304.04,"body":"everything I could to put myself"},{"speaker":"Unknown","startTime":1300.2,"endTime":1304.04,"body":"in a position to help these"},{"speaker":"Unknown","startTime":1304.04,"endTime":1308.99,"body":"individuals more. And the meter"},{"speaker":"Unknown","startTime":1304.04,"endTime":1308.99,"body":"was starting to move a little"},{"speaker":"Unknown","startTime":1308.99,"endTime":1311.84,"body":"bit in the right direction. I"},{"speaker":"Unknown","startTime":1308.99,"endTime":1311.84,"body":"was getting better, but I wasn't"},{"speaker":"Unknown","startTime":1311.84,"endTime":1318.56,"body":"where I want it to be. And then,"},{"speaker":"Unknown","startTime":1311.84,"endTime":1318.56,"body":"so my hobby, I'm sure we're"},{"speaker":"Unknown","startTime":1318.56,"endTime":1322.85,"body":"gonna relate this I love rock"},{"speaker":"Unknown","startTime":1318.56,"endTime":1322.85,"body":"and roll, we, we could talk a"},{"speaker":"Unknown","startTime":1322.85,"endTime":1326.12,"body":"lot about rock and roll. I love"},{"speaker":"Unknown","startTime":1322.85,"endTime":1326.12,"body":"rock and roll so and I also love"},{"speaker":"Unknown","startTime":1326.12,"endTime":1329.45,"body":"studying the history of rock and"},{"speaker":"Unknown","startTime":1326.12,"endTime":1329.45,"body":"roll because I think it is a"},{"speaker":"Unknown","startTime":1329.45,"endTime":1333.56,"body":"hybrid of sociology, psychology,"},{"speaker":"Unknown","startTime":1329.45,"endTime":1333.56,"body":"marketing going against the"},{"speaker":"Unknown","startTime":1333.56,"endTime":1336.68,"body":"system, right? The development"},{"speaker":"Unknown","startTime":1333.56,"endTime":1336.68,"body":"of rock and roll, especially in"},{"speaker":"Unknown","startTime":1336.68,"endTime":1339.26,"body":"the United States has been"},{"speaker":"Unknown","startTime":1336.68,"endTime":1339.26,"body":"absolutely fascinating to me."},{"speaker":"Unknown","startTime":1339.8,"endTime":1346.25,"body":"And for a hobby, I would read a"},{"speaker":"Unknown","startTime":1339.8,"endTime":1346.25,"body":"ton of books on rock'n'roll. And"},{"speaker":"Unknown","startTime":1346.25,"endTime":1349.97,"body":"one night, I stumbled upon"},{"speaker":"Unknown","startTime":1346.25,"endTime":1349.97,"body":"those, there was a chapter in"},{"speaker":"Unknown","startTime":1349.97,"endTime":1352.64,"body":"this one book I was reading and"},{"speaker":"Unknown","startTime":1349.97,"endTime":1352.64,"body":"I stumbled upon a gentleman by"},{"speaker":"Unknown","startTime":1352.64,"endTime":1356.3,"body":"the name of Max Martin. Now"},{"speaker":"Unknown","startTime":1352.64,"endTime":1356.3,"body":"what's interesting is very few"},{"speaker":"Unknown","startTime":1356.3,"endTime":1359.99,"body":"people have ever heard of Max"},{"speaker":"Unknown","startTime":1356.3,"endTime":1359.99,"body":"Martin. Max Martin is one of the"},{"speaker":"Unknown","startTime":1359.99,"endTime":1363.89,"body":"greatest songwriters in the"},{"speaker":"Unknown","startTime":1359.99,"endTime":1363.89,"body":"history of the world, there has"},{"speaker":"Unknown","startTime":1363.89,"endTime":1368.69,"body":"not been a songwriter that has"},{"speaker":"Unknown","startTime":1363.89,"endTime":1368.69,"body":"written more songs that have hit"},{"speaker":"Unknown","startTime":1368.69,"endTime":1371.33,"body":"number one on the charts in the"},{"speaker":"Unknown","startTime":1368.69,"endTime":1371.33,"body":"last quarter century than Max"},{"speaker":"Unknown","startTime":1371.33,"endTime":1375.89,"body":"Martin. And I'm reading this"},{"speaker":"Unknown","startTime":1371.33,"endTime":1375.89,"body":"chapter. And there's hit song"},{"speaker":"Unknown","startTime":1375.89,"endTime":1379.46,"body":"after hit song after hit song"},{"speaker":"Unknown","startTime":1375.89,"endTime":1379.46,"body":"This guy's written and I thought"},{"speaker":"Unknown","startTime":1379.46,"endTime":1383.72,"body":"to myself, How in the world can"},{"speaker":"Unknown","startTime":1379.46,"endTime":1383.72,"body":"someone one write so many hit"},{"speaker":"Unknown","startTime":1383.72,"endTime":1390.14,"body":"songs? so quickly? And does he"},{"speaker":"Unknown","startTime":1383.72,"endTime":1390.14,"body":"have a formula to position these"},{"speaker":"Unknown","startTime":1390.14,"endTime":1393.41,"body":"songs to go on to be number one,"},{"speaker":"Unknown","startTime":1390.14,"endTime":1393.41,"body":"the charts. And if he has a"},{"speaker":"Unknown","startTime":1393.41,"endTime":1397.91,"body":"formula, like can I use it to be"},{"speaker":"Unknown","startTime":1393.41,"endTime":1397.91,"body":"a better speech writer. So if"},{"speaker":"Unknown","startTime":1397.91,"endTime":1400.76,"body":"you go and you Google, I'm sure"},{"speaker":"Unknown","startTime":1397.91,"endTime":1400.76,"body":"a lot of listeners are going to"},{"speaker":"Unknown","startTime":1400.76,"endTime":1403.97,"body":"be googling Max Martin, if you"},{"speaker":"Unknown","startTime":1400.76,"endTime":1403.97,"body":"google and do a ton of searches"},{"speaker":"Unknown","startTime":1403.97,"endTime":1406.94,"body":"on them, it's very, very"},{"speaker":"Unknown","startTime":1403.97,"endTime":1406.94,"body":"difficult to find different"},{"speaker":"Unknown","startTime":1406.94,"endTime":1414.2,"body":"formulas that he uses. And I,"},{"speaker":"Unknown","startTime":1406.94,"endTime":1414.2,"body":"again, being having this as an"},{"speaker":"Unknown","startTime":1414.2,"endTime":1416.93,"body":"obsession, I started to do"},{"speaker":"Unknown","startTime":1414.2,"endTime":1416.93,"body":"everything I possibly could"},{"speaker":"Unknown","startTime":1416.96,"endTime":1421.49,"body":"uncover his formula. And what's"},{"speaker":"Unknown","startTime":1416.96,"endTime":1421.49,"body":"amazing is there's different"},{"speaker":"Unknown","startTime":1421.49,"endTime":1425.3,"body":"elements of that formula that"},{"speaker":"Unknown","startTime":1421.49,"endTime":1425.3,"body":"you can use to be better or"},{"speaker":"Unknown","startTime":1425.3,"endTime":1429.56,"body":"better at storytelling, and I've"},{"speaker":"Unknown","startTime":1425.3,"endTime":1429.56,"body":"incorporated them into what I've"},{"speaker":"Unknown","startTime":1429.56,"endTime":1433.04,"body":"done as a political speech"},{"speaker":"Unknown","startTime":1429.56,"endTime":1433.04,"body":"writer. And in addition, what I"},{"speaker":"Unknown","startTime":1433.04,"endTime":1435.77,"body":"help business leaders do, and"},{"speaker":"Unknown","startTime":1433.04,"endTime":1435.77,"body":"there's so many different things"},{"speaker":"Unknown","startTime":1435.77,"endTime":1439.76,"body":"that business leaders can learn"},{"speaker":"Unknown","startTime":1435.77,"endTime":1439.76,"body":"about rock and roll. A lot of"},{"speaker":"Unknown","startTime":1439.76,"endTime":1445.22,"body":"people will recommend business"},{"speaker":"Unknown","startTime":1439.76,"endTime":1445.22,"body":"books. I think it's extremely"},{"speaker":"Unknown","startTime":1445.22,"endTime":1448.22,"body":"important to create a tribe of"},{"speaker":"Unknown","startTime":1445.22,"endTime":1448.22,"body":"people around you as a business"},{"speaker":"Unknown","startTime":1448.22,"endTime":1452.18,"body":"leader and what better"},{"speaker":"Unknown","startTime":1448.22,"endTime":1452.18,"body":"individuals to turn to than rock"},{"speaker":"Unknown","startTime":1452.18,"endTime":1455.27,"body":"stars because they know how to"},{"speaker":"Unknown","startTime":1452.18,"endTime":1455.27,"body":"build a tribe around them. So"},{"speaker":"Unknown","startTime":1455.27,"endTime":1459.65,"body":"I've done a lot of studying in"},{"speaker":"Unknown","startTime":1455.27,"endTime":1459.65,"body":"regard to rock so hopefully that"},{"speaker":"Unknown","startTime":1459.65,"endTime":1460.91,"body":"answers your question."},{"speaker":"Erin Geiger","startTime":1461.48,"endTime":1463.49,"body":"No, I love that I"},{"speaker":"Erin Geiger","startTime":1461.48,"endTime":1463.49,"body":"would never have thought about"},{"speaker":"Erin Geiger","startTime":1463.49,"endTime":1467.15,"body":"that. But you're right. I mean,"},{"speaker":"Erin Geiger","startTime":1463.49,"endTime":1467.15,"body":"a lot of the hits are like the"},{"speaker":"Erin Geiger","startTime":1467.27,"endTime":1470.9,"body":"pop bands that you see that have"},{"speaker":"Erin Geiger","startTime":1467.27,"endTime":1470.9,"body":"like this insane amount of"},{"speaker":"Erin Geiger","startTime":1470.9,"endTime":1474.56,"body":"success. It's it's very"},{"speaker":"Erin Geiger","startTime":1470.9,"endTime":1474.56,"body":"rhythmic, a thought it's very"},{"speaker":"Erin Geiger","startTime":1474.59,"endTime":1478.52,"body":"formulaic of like exactly like"},{"speaker":"Erin Geiger","startTime":1474.59,"endTime":1478.52,"body":"how they create their, their"},{"speaker":"Erin Geiger","startTime":1478.52,"endTime":1481.04,"body":"music, how they brand"},{"speaker":"Erin Geiger","startTime":1478.52,"endTime":1481.04,"body":"themselves, you know, there's a"},{"speaker":"Erin Geiger","startTime":1481.04,"endTime":1486.17,"body":"formula to it. And so I like"},{"speaker":"Erin Geiger","startTime":1481.04,"endTime":1486.17,"body":"your example of writing a song,"},{"speaker":"Erin Geiger","startTime":1486.56,"endTime":1490.34,"body":"too and which most songs they"},{"speaker":"Erin Geiger","startTime":1486.56,"endTime":1490.34,"body":"tell a story and a kind of"},{"speaker":"Erin Geiger","startTime":1490.34,"endTime":1494.99,"body":"alluding that to writing a"},{"speaker":"Erin Geiger","startTime":1490.34,"endTime":1494.99,"body":"speech or writing a story. For"},{"speaker":"Erin Geiger","startTime":1494.99,"endTime":1497.27,"body":"for business. That's really"},{"speaker":"Erin Geiger","startTime":1494.99,"endTime":1497.27,"body":"that's, that's quite"},{"speaker":"Erin Geiger","startTime":1497.27,"endTime":1499.94,"body":"interesting. It's very clever."},{"speaker":"Erin Geiger","startTime":1497.27,"endTime":1499.94,"body":"Kudos to you."},{"speaker":"Unknown","startTime":1501.74,"endTime":1504.08,"body":"As an accident, I"},{"speaker":"Unknown","startTime":1501.74,"endTime":1504.08,"body":"wasn't, I wasn't writing it to"},{"speaker":"Unknown","startTime":1504.08,"endTime":1508.13,"body":"be to get better at out, it was"},{"speaker":"Unknown","startTime":1504.08,"endTime":1508.13,"body":"just a big aha moment. And I"},{"speaker":"Unknown","startTime":1508.13,"endTime":1511.73,"body":"feel a lot of times in business,"},{"speaker":"Unknown","startTime":1508.13,"endTime":1511.73,"body":"we're on this journey, and then"},{"speaker":"Unknown","startTime":1511.94,"endTime":1515.33,"body":"we stumble upon something or"},{"speaker":"Unknown","startTime":1511.94,"endTime":1515.33,"body":"something will hit us like a ton"},{"speaker":"Unknown","startTime":1515.33,"endTime":1519.92,"body":"of bricks. And it's just, it's a"},{"speaker":"Unknown","startTime":1515.33,"endTime":1519.92,"body":"big shift in business. And it's,"},{"speaker":"Unknown","startTime":1519.92,"endTime":1522.26,"body":"that's fantastic. We need to"},{"speaker":"Unknown","startTime":1519.92,"endTime":1522.26,"body":"embrace those moments"},{"speaker":"Erin Geiger","startTime":1522.29,"endTime":1525.17,"body":"know for sure. And"},{"speaker":"Erin Geiger","startTime":1522.29,"endTime":1525.17,"body":"I think in order for, so we"},{"speaker":"Erin Geiger","startTime":1525.17,"endTime":1528.2,"body":"don't burn ourselves out, you"},{"speaker":"Erin Geiger","startTime":1525.17,"endTime":1528.2,"body":"have got to put systems in"},{"speaker":"Erin Geiger","startTime":1528.2,"endTime":1531.8,"body":"place, you know, so that you're"},{"speaker":"Erin Geiger","startTime":1528.2,"endTime":1531.8,"body":"not reinventing the wheel every"},{"speaker":"Erin Geiger","startTime":1531.8,"endTime":1534.68,"body":"single time that you go. Like,"},{"speaker":"Erin Geiger","startTime":1531.8,"endTime":1534.68,"body":"if you're reinventing every"},{"speaker":"Erin Geiger","startTime":1534.68,"endTime":1537.86,"body":"single time you wrote a speech"},{"speaker":"Erin Geiger","startTime":1534.68,"endTime":1537.86,"body":"or every single time, you know,"},{"speaker":"Erin Geiger","startTime":1537.86,"endTime":1540.92,"body":"you do XYZ for a client, it's"},{"speaker":"Erin Geiger","startTime":1537.86,"endTime":1540.92,"body":"not productive, and it's"},{"speaker":"Erin Geiger","startTime":1540.92,"endTime":1546.53,"body":"stressful. So I really, yeah, I"},{"speaker":"Erin Geiger","startTime":1540.92,"endTime":1546.53,"body":"appreciate that. So you've been"},{"speaker":"Erin Geiger","startTime":1546.53,"endTime":1550.91,"body":"in business for yourself for"},{"speaker":"Erin Geiger","startTime":1546.53,"endTime":1550.91,"body":"years now. I ask everybody,"},{"speaker":"Erin Geiger","startTime":1550.91,"endTime":1553.97,"body":"because it's fascinating hearing"},{"speaker":"Erin Geiger","startTime":1550.91,"endTime":1553.97,"body":"all the different answers to"},{"speaker":"Erin Geiger","startTime":1553.97,"endTime":1558.77,"body":"this question about how COVID-19"},{"speaker":"Erin Geiger","startTime":1553.97,"endTime":1558.77,"body":"this global pandemic that we're"},{"speaker":"Erin Geiger","startTime":1558.77,"endTime":1562.94,"body":"just slowly crawling out of has"},{"speaker":"Erin Geiger","startTime":1558.77,"endTime":1562.94,"body":"impacted business. And I love"},{"speaker":"Erin Geiger","startTime":1562.94,"endTime":1567.8,"body":"asking this question, because I"},{"speaker":"Erin Geiger","startTime":1562.94,"endTime":1567.8,"body":"get I get different answers. But"},{"speaker":"Erin Geiger","startTime":1567.83,"endTime":1572.03,"body":"typically, people are like, Oh,"},{"speaker":"Erin Geiger","startTime":1567.83,"endTime":1572.03,"body":"my gosh, we had to make this"},{"speaker":"Erin Geiger","startTime":1572.06,"endTime":1576.05,"body":"shift, you know, or we were"},{"speaker":"Erin Geiger","startTime":1572.06,"endTime":1576.05,"body":"already set up pretty well. But"},{"speaker":"Erin Geiger","startTime":1576.08,"endTime":1578.84,"body":"you know, we made this change,"},{"speaker":"Erin Geiger","startTime":1576.08,"endTime":1578.84,"body":"we realized this part of our"},{"speaker":"Erin Geiger","startTime":1578.84,"endTime":1582.53,"body":"business is now you know, the"},{"speaker":"Erin Geiger","startTime":1578.84,"endTime":1582.53,"body":"majority of what we do, and we"},{"speaker":"Erin Geiger","startTime":1582.53,"endTime":1585.95,"body":"can't imagine going back, so I"},{"speaker":"Erin Geiger","startTime":1582.53,"endTime":1585.95,"body":"asked you that too, like, how"},{"speaker":"Erin Geiger","startTime":1586.07,"endTime":1590.06,"body":"has it impacted your business?"},{"speaker":"Erin Geiger","startTime":1586.07,"endTime":1590.06,"body":"And and how have you shift if"},{"speaker":"Erin Geiger","startTime":1590.06,"endTime":1593.84,"body":"any way to kind of accommodate"},{"speaker":"Erin Geiger","startTime":1590.06,"endTime":1593.84,"body":"it?"},{"speaker":"Unknown","startTime":1596.63,"endTime":1600.26,"body":"Yeah, so I'm going to"},{"speaker":"Unknown","startTime":1596.63,"endTime":1600.26,"body":"be super vulnerable with you"},{"speaker":"Unknown","startTime":1600.26,"endTime":1602.45,"body":"right now about this question,"},{"speaker":"Unknown","startTime":1600.26,"endTime":1602.45,"body":"because I think it's really"},{"speaker":"Unknown","startTime":1602.45,"endTime":1607.7,"body":"important to kind of dive deep"},{"speaker":"Unknown","startTime":1602.45,"endTime":1607.7,"body":"into this question. So prior to"},{"speaker":"Unknown","startTime":1607.7,"endTime":1612.14,"body":"COVID. So if COVID didn't"},{"speaker":"Unknown","startTime":1607.7,"endTime":1612.14,"body":"happen, and I have two sons, I"},{"speaker":"Unknown","startTime":1612.14,"endTime":1614.48,"body":"have a seven year old that I"},{"speaker":"Unknown","startTime":1612.14,"endTime":1614.48,"body":"have a two year old material is"},{"speaker":"Unknown","startTime":1614.48,"endTime":1619.22,"body":"going to be three and three"},{"speaker":"Unknown","startTime":1614.48,"endTime":1619.22,"body":"weeks from now. If COVID didn't"},{"speaker":"Unknown","startTime":1619.22,"endTime":1623.3,"body":"happen, the story they would"},{"speaker":"Unknown","startTime":1619.22,"endTime":1623.3,"body":"have shared of their father"},{"speaker":"Unknown","startTime":1623.3,"endTime":1630.29,"body":"years from now, as my father"},{"speaker":"Unknown","startTime":1623.3,"endTime":1630.29,"body":"spoke all over the place. He"},{"speaker":"Unknown","startTime":1630.29,"endTime":1634.31,"body":"helped a lot of businesses, but"},{"speaker":"Unknown","startTime":1630.29,"endTime":1634.31,"body":"he wasn't really there for me."},{"speaker":"Unknown","startTime":1637.43,"endTime":1643.85,"body":"And then now, it's going to be"},{"speaker":"Unknown","startTime":1637.43,"endTime":1643.85,"body":"my dad speaks all over the"},{"speaker":"Unknown","startTime":1643.85,"endTime":1648.98,"body":"world. He helps a ton of"},{"speaker":"Unknown","startTime":1643.85,"endTime":1648.98,"body":"businesses, but he has made me a"},{"speaker":"Unknown","startTime":1648.98,"endTime":1654.92,"body":"top priority. And it was mid"},{"speaker":"Unknown","startTime":1648.98,"endTime":1654.92,"body":"April of 2020. I remember I"},{"speaker":"Unknown","startTime":1654.92,"endTime":1658.34,"body":"remember it clear as day I can"},{"speaker":"Unknown","startTime":1654.92,"endTime":1658.34,"body":"literally picture it right now."},{"speaker":"Unknown","startTime":1658.34,"endTime":1661.73,"body":"I'm sitting on the couch with my"},{"speaker":"Unknown","startTime":1658.34,"endTime":1661.73,"body":"wife, and I'm watching my two"},{"speaker":"Unknown","startTime":1661.73,"endTime":1666.83,"body":"sons play. And I look over to my"},{"speaker":"Unknown","startTime":1661.73,"endTime":1666.83,"body":"wife, Courtney and I say wow, I"},{"speaker":"Unknown","startTime":1666.83,"endTime":1672.65,"body":"said we have some awesome kids."},{"speaker":"Unknown","startTime":1666.83,"endTime":1672.65,"body":"And she looked at me and she"},{"speaker":"Unknown","startTime":1672.65,"endTime":1678.77,"body":"said it took a global pandemic"},{"speaker":"Unknown","startTime":1672.65,"endTime":1678.77,"body":"for you to realize that Yeah."},{"speaker":"Unknown","startTime":1679.46,"endTime":1682.7,"body":"Because prior to that I was"},{"speaker":"Unknown","startTime":1679.46,"endTime":1682.7,"body":"traveling like crazy. I always"},{"speaker":"Unknown","startTime":1682.7,"endTime":1686.06,"body":"had a different event I was"},{"speaker":"Unknown","startTime":1682.7,"endTime":1686.06,"body":"always go go go I was so driven."},{"speaker":"Unknown","startTime":1686.09,"endTime":1691.97,"body":"I I really prided myself with"},{"speaker":"Unknown","startTime":1686.09,"endTime":1691.97,"body":"work ethic. And if any of you"},{"speaker":"Unknown","startTime":1691.97,"endTime":1696.26,"body":"any anyone listening has studied"},{"speaker":"Unknown","startTime":1691.97,"endTime":1696.26,"body":"personalities. I highly"},{"speaker":"Unknown","startTime":1696.26,"endTime":1699.59,"body":"recommend looking into the"},{"speaker":"Unknown","startTime":1696.26,"endTime":1699.59,"body":"enneagram I'm really big. On the"},{"speaker":"Unknown","startTime":1699.59,"endTime":1703.88,"body":"enneagram I'm a three with a"},{"speaker":"Unknown","startTime":1699.59,"endTime":1703.88,"body":"four wing it's one of its it's"},{"speaker":"Unknown","startTime":1703.88,"endTime":1707.18,"body":"basically psychopathic"},{"speaker":"Unknown","startTime":1703.88,"endTime":1707.18,"body":"tendencies, right? Your Go go go"},{"speaker":"Unknown","startTime":1707.18,"endTime":1710.93,"body":"high retriever type a full"},{"speaker":"Unknown","startTime":1707.18,"endTime":1710.93,"body":"throttle in your face cleric"},{"speaker":"Unknown","startTime":1710.93,"endTime":1715.52,"body":"type personality. And I that was"},{"speaker":"Unknown","startTime":1710.93,"endTime":1715.52,"body":"where I built my identity. It"},{"speaker":"Unknown","startTime":1715.52,"endTime":1718.58,"body":"was it was it was an"},{"speaker":"Unknown","startTime":1715.52,"endTime":1718.58,"body":"accomplishing as much as humanly"},{"speaker":"Unknown","startTime":1718.58,"endTime":1723.71,"body":"possible. And my kids were a"},{"speaker":"Unknown","startTime":1718.58,"endTime":1723.71,"body":"burden to me. And then COVID"},{"speaker":"Unknown","startTime":1723.71,"endTime":1728.39,"body":"happened and I was forced to be"},{"speaker":"Unknown","startTime":1723.71,"endTime":1728.39,"body":"in a house with them for I mean,"},{"speaker":"Unknown","startTime":1728.48,"endTime":1734.57,"body":"everyone knows the story right a"},{"speaker":"Unknown","startTime":1728.48,"endTime":1734.57,"body":"long time. And it really forced"},{"speaker":"Unknown","startTime":1734.57,"endTime":1738.11,"body":"me to reevaluate my priorities"},{"speaker":"Unknown","startTime":1734.57,"endTime":1738.11,"body":"in life. And here's what's"},{"speaker":"Unknown","startTime":1738.11,"endTime":1740.63,"body":"crazy. And here's what's amazing"},{"speaker":"Unknown","startTime":1738.11,"endTime":1740.63,"body":"about this."},{"speaker":"Unknown","startTime":1742.579,"endTime":1745.549,"body":"There's multiple things to me,"},{"speaker":"Unknown","startTime":1742.579,"endTime":1745.549,"body":"that's amazing about this first,"},{"speaker":"Unknown","startTime":1746.299,"endTime":1749.809,"body":"it was extremely challenging. So"},{"speaker":"Unknown","startTime":1746.299,"endTime":1749.809,"body":"I don't want to get the fact"},{"speaker":"Unknown","startTime":1749.809,"endTime":1755.179,"body":"that it was brutal, because"},{"speaker":"Unknown","startTime":1749.809,"endTime":1755.179,"body":"prior to COVID, 90% of"},{"speaker":"Unknown","startTime":1755.179,"endTime":1758.179,"body":"everything I did was in person"},{"speaker":"Unknown","startTime":1755.179,"endTime":1758.179,"body":"events for my business it"},{"speaker":"Unknown","startTime":1758.179,"endTime":1764.869,"body":"primarily survived off of in"},{"speaker":"Unknown","startTime":1758.179,"endTime":1764.869,"body":"person workshops. So I remember"},{"speaker":"Unknown","startTime":1765.709,"endTime":1770.749,"body":"believe it was March, march 27."},{"speaker":"Unknown","startTime":1765.709,"endTime":1770.749,"body":"Summer 27. It was it was right"},{"speaker":"Unknown","startTime":1770.749,"endTime":1773.299,"body":"around that time. I remember my"},{"speaker":"Unknown","startTime":1770.749,"endTime":1773.299,"body":"phone just ringing off the hook"},{"speaker":"Unknown","startTime":1773.299,"endTime":1775.699,"body":"with people saying we ought to"},{"speaker":"Unknown","startTime":1773.299,"endTime":1775.699,"body":"cancel this, we have to cancel"},{"speaker":"Unknown","startTime":1775.699,"endTime":1781.579,"body":"that. And it's a lot of work to"},{"speaker":"Unknown","startTime":1775.699,"endTime":1781.579,"body":"put events on the calendar. So I"},{"speaker":"Unknown","startTime":1781.579,"endTime":1786.649,"body":"was I mean, devastated is such a"},{"speaker":"Unknown","startTime":1781.579,"endTime":1786.649,"body":"such strong language. But in"},{"speaker":"Unknown","startTime":1786.649,"endTime":1791.749,"body":"essence, I was I was"},{"speaker":"Unknown","startTime":1786.649,"endTime":1791.749,"body":"flabbergasted. I was like a deer"},{"speaker":"Unknown","startTime":1791.749,"endTime":1796.819,"body":"in the headlights. I everyone"},{"speaker":"Unknown","startTime":1791.749,"endTime":1796.819,"body":"says oh pivot and you know, you"},{"speaker":"Unknown","startTime":1796.819,"endTime":1802.669,"body":"got to be creative. I was really"},{"speaker":"Unknown","startTime":1796.819,"endTime":1802.669,"body":"fresh. Right. And then I"},{"speaker":"Unknown","startTime":1802.669,"endTime":1806.359,"body":"immediately went to thinking"},{"speaker":"Unknown","startTime":1802.669,"endTime":1806.359,"body":"about my grandmother. And my"},{"speaker":"Unknown","startTime":1806.359,"endTime":1811.039,"body":"grandmother who doesn't have she"},{"speaker":"Unknown","startTime":1806.359,"endTime":1811.039,"body":"didn't have a college education,"},{"speaker":"Unknown","startTime":1811.069,"endTime":1814.849,"body":"I don't even know she completed"},{"speaker":"Unknown","startTime":1811.069,"endTime":1814.849,"body":"high school was the most"},{"speaker":"Unknown","startTime":1814.849,"endTime":1818.509,"body":"empathetic person I've ever met"},{"speaker":"Unknown","startTime":1814.849,"endTime":1818.509,"body":"in my life My grandmother can"},{"speaker":"Unknown","startTime":1818.539,"endTime":1822.499,"body":"connect with everyone didn't"},{"speaker":"Unknown","startTime":1818.539,"endTime":1822.499,"body":"matter if they were CEO, it"},{"speaker":"Unknown","startTime":1822.499,"endTime":1825.559,"body":"didn't matter if they were a"},{"speaker":"Unknown","startTime":1822.499,"endTime":1825.559,"body":"high school dropout, it didn't"},{"speaker":"Unknown","startTime":1825.559,"endTime":1828.709,"body":"matter where they were in life,"},{"speaker":"Unknown","startTime":1825.559,"endTime":1828.709,"body":"she could connect like no one"},{"speaker":"Unknown","startTime":1828.709,"endTime":1831.529,"body":"else's business. And the reason"},{"speaker":"Unknown","startTime":1828.709,"endTime":1831.529,"body":"for that was because she went"},{"speaker":"Unknown","startTime":1831.529,"endTime":1834.769,"body":"through the Great Depression."},{"speaker":"Unknown","startTime":1831.529,"endTime":1834.769,"body":"And she never talked about the"},{"speaker":"Unknown","startTime":1834.769,"endTime":1838.489,"body":"horrors of the Great Depression,"},{"speaker":"Unknown","startTime":1834.769,"endTime":1838.489,"body":"she only talked about what it"},{"speaker":"Unknown","startTime":1838.489,"endTime":1842.719,"body":"taught her. And all of these"},{"speaker":"Unknown","startTime":1838.489,"endTime":1842.719,"body":"amazing things she took away"},{"speaker":"Unknown","startTime":1842.719,"endTime":1846.169,"body":"from it. And I remember saying"},{"speaker":"Unknown","startTime":1842.719,"endTime":1846.169,"body":"to myself, you know what, I'm"},{"speaker":"Unknown","startTime":1846.169,"endTime":1849.379,"body":"not going to be the person 10"},{"speaker":"Unknown","startTime":1846.169,"endTime":1849.379,"body":"years from now, that talks about"},{"speaker":"Unknown","startTime":1849.379,"endTime":1852.649,"body":"the horrors of COVID, I'm going"},{"speaker":"Unknown","startTime":1849.379,"endTime":1852.649,"body":"to be the one that says because"},{"speaker":"Unknown","startTime":1853.099,"endTime":1856.579,"body":"it's where I drew my line in the"},{"speaker":"Unknown","startTime":1853.099,"endTime":1856.579,"body":"sand and said, you know, what"},{"speaker":"Unknown","startTime":1857.119,"endTime":1859.369,"body":"things are going to change for"},{"speaker":"Unknown","startTime":1857.119,"endTime":1859.369,"body":"the better, I'm going to make a"},{"speaker":"Unknown","startTime":1859.369,"endTime":1861.679,"body":"change for the better, I'm going"},{"speaker":"Unknown","startTime":1859.369,"endTime":1861.679,"body":"to grow in every single area of"},{"speaker":"Unknown","startTime":1861.679,"endTime":1865.219,"body":"my life, that really started"},{"speaker":"Unknown","startTime":1861.679,"endTime":1865.219,"body":"with family that started with,"},{"speaker":"Unknown","startTime":1865.489,"endTime":1869.419,"body":"with going back to an obsession"},{"speaker":"Unknown","startTime":1865.489,"endTime":1869.419,"body":"I had years ago, which was"},{"speaker":"Unknown","startTime":1869.419,"endTime":1872.359,"body":"reading like crazy. I kind of"},{"speaker":"Unknown","startTime":1869.419,"endTime":1872.359,"body":"shifted from that because of"},{"speaker":"Unknown","startTime":1872.389,"endTime":1877.279,"body":"being so busy, and really doing"},{"speaker":"Unknown","startTime":1872.389,"endTime":1877.279,"body":"deep dives on what is wisdom?"},{"speaker":"Unknown","startTime":1877.279,"endTime":1881.089,"body":"How do we become wise? How do we"},{"speaker":"Unknown","startTime":1877.279,"endTime":1881.089,"body":"how do we process information?"},{"speaker":"Unknown","startTime":1881.089,"endTime":1884.869,"body":"How do I how do I provide an"},{"speaker":"Unknown","startTime":1881.089,"endTime":1884.869,"body":"insane amount of value to my"},{"speaker":"Unknown","startTime":1884.869,"endTime":1888.889,"body":"clients, even more than I was"},{"speaker":"Unknown","startTime":1884.869,"endTime":1888.889,"body":"right? So that was what changed."},{"speaker":"Unknown","startTime":1889.399,"endTime":1895.009,"body":"And what's what's crazy to me is"},{"speaker":"Unknown","startTime":1889.399,"endTime":1895.009,"body":"even as frustrating as it is, or"},{"speaker":"Unknown","startTime":1895.009,"endTime":1900.679,"body":"was, I did better in 2020 that I"},{"speaker":"Unknown","startTime":1895.009,"endTime":1900.679,"body":"did in 2019, with less work"},{"speaker":"Unknown","startTime":1900.679,"endTime":1904.399,"body":"because I was focused on being"},{"speaker":"Unknown","startTime":1900.679,"endTime":1904.399,"body":"present. As business leaders"},{"speaker":"Unknown","startTime":1904.399,"endTime":1908.269,"body":"were so focused on the future we"},{"speaker":"Unknown","startTime":1904.399,"endTime":1908.269,"body":"don't we don't understand how to"},{"speaker":"Unknown","startTime":1908.269,"endTime":1911.359,"body":"live in the present moment. And"},{"speaker":"Unknown","startTime":1908.269,"endTime":1911.359,"body":"it's devastating to us. It's"},{"speaker":"Unknown","startTime":1911.359,"endTime":1914.629,"body":"really is it really is. And I"},{"speaker":"Unknown","startTime":1911.359,"endTime":1914.629,"body":"said devastating is a strong"},{"speaker":"Unknown","startTime":1914.629,"endTime":1917.419,"body":"word, it is devastating to us."},{"speaker":"Unknown","startTime":1914.629,"endTime":1917.419,"body":"Because we lose our sense of"},{"speaker":"Unknown","startTime":1917.419,"endTime":1921.559,"body":"where we are, we lose"},{"speaker":"Unknown","startTime":1917.419,"endTime":1921.559,"body":"fulfillment and joy in life. And"},{"speaker":"Unknown","startTime":1922.039,"endTime":1925.549,"body":"I mean, you can't drive a car,"},{"speaker":"Unknown","startTime":1922.039,"endTime":1925.549,"body":"looking way off into the"},{"speaker":"Unknown","startTime":1925.549,"endTime":1928.369,"body":"distance a deer could go right"},{"speaker":"Unknown","startTime":1925.549,"endTime":1928.369,"body":"in front of you, I live in"},{"speaker":"Unknown","startTime":1928.369,"endTime":1930.769,"body":"Pennsylvania, one of the most"},{"speaker":"Unknown","startTime":1928.369,"endTime":1930.769,"body":"deer populated areas in the"},{"speaker":"Unknown","startTime":1930.769,"endTime":1933.019,"body":"country, you're going to get"},{"speaker":"Unknown","startTime":1930.769,"endTime":1933.019,"body":"hit, you're going to hit"},{"speaker":"Unknown","startTime":1933.019,"endTime":1936.139,"body":"something right, you have to"},{"speaker":"Unknown","startTime":1933.019,"endTime":1936.139,"body":"look you have to be present. So"},{"speaker":"Unknown","startTime":1936.139,"endTime":1940.639,"body":"to answer your question was"},{"speaker":"Unknown","startTime":1936.139,"endTime":1940.639,"body":"unbelievably difficult, but I"},{"speaker":"Unknown","startTime":1940.639,"endTime":1944.599,"body":"think it saved my family and"},{"speaker":"Unknown","startTime":1940.639,"endTime":1944.599,"body":"essence, can you imagine how"},{"speaker":"Unknown","startTime":1944.599,"endTime":1948.739,"body":"terrible would be if my if my"},{"speaker":"Unknown","startTime":1944.599,"endTime":1948.739,"body":"son's got up in school or in"},{"speaker":"Unknown","startTime":1948.739,"endTime":1950.989,"body":"college one day and say, you"},{"speaker":"Unknown","startTime":1948.739,"endTime":1950.989,"body":"know, my dad wasn't really there"},{"speaker":"Unknown","startTime":1950.989,"endTime":1956.029,"body":"for us at all right? That would"},{"speaker":"Unknown","startTime":1950.989,"endTime":1956.029,"body":"really suck. So I was able to"},{"speaker":"Unknown","startTime":1956.029,"endTime":1957.649,"body":"rewrite that story through Koba,"},{"speaker":"Erin Geiger","startTime":1957.74,"endTime":1960.62,"body":"thank you for"},{"speaker":"Erin Geiger","startTime":1957.74,"endTime":1960.62,"body":"sharing that perspective. I, I"},{"speaker":"Erin Geiger","startTime":1960.62,"endTime":1964.19,"body":"had seen something, some"},{"speaker":"Erin Geiger","startTime":1960.62,"endTime":1964.19,"body":"messaging, you know, at the"},{"speaker":"Erin Geiger","startTime":1964.19,"endTime":1970.97,"body":"start of COVID. And it was like,"},{"speaker":"Erin Geiger","startTime":1964.19,"endTime":1970.97,"body":"Listen, we're all having to deal"},{"speaker":"Erin Geiger","startTime":1970.97,"endTime":1975.08,"body":"with this, you know, pandemic,"},{"speaker":"Erin Geiger","startTime":1970.97,"endTime":1975.08,"body":"this global event, unprecedented"},{"speaker":"Erin Geiger","startTime":1975.08,"endTime":1977.84,"body":"was the word that we've heard,"},{"speaker":"Erin Geiger","startTime":1975.08,"endTime":1977.84,"body":"you know, throughout the year,"},{"speaker":"Erin Geiger","startTime":1977.84,"endTime":1982.07,"body":"right? We're not all in the same"},{"speaker":"Erin Geiger","startTime":1977.84,"endTime":1982.07,"body":"boat. We all have different"},{"speaker":"Erin Geiger","startTime":1982.07,"endTime":1985.49,"body":"boats, and backgrounds, and you"},{"speaker":"Erin Geiger","startTime":1982.07,"endTime":1985.49,"body":"know, and everything, but we are"},{"speaker":"Erin Geiger","startTime":1985.49,"endTime":1989.09,"body":"all in this together. And the"},{"speaker":"Erin Geiger","startTime":1985.49,"endTime":1989.09,"body":"question was, who will you be?"},{"speaker":"Erin Geiger","startTime":1989.9,"endTime":1993.29,"body":"Once this is over? Who will you"},{"speaker":"Erin Geiger","startTime":1989.9,"endTime":1993.29,"body":"be once you come out of this"},{"speaker":"Erin Geiger","startTime":1993.29,"endTime":1999.47,"body":"pandemic? Are you going to stay"},{"speaker":"Erin Geiger","startTime":1993.29,"endTime":1999.47,"body":"scared? Are you going to tread"},{"speaker":"Erin Geiger","startTime":1999.47,"endTime":2003.01,"body":"water? And wait for it to be"},{"speaker":"Erin Geiger","startTime":1999.47,"endTime":2003.01,"body":"over? Or are you going to grow?"},{"speaker":"Erin Geiger","startTime":2003.4,"endTime":2007.99,"body":"Are you going to get out? learn"},{"speaker":"Erin Geiger","startTime":2003.4,"endTime":2007.99,"body":"a new skill? Are you going to"},{"speaker":"Erin Geiger","startTime":2007.99,"endTime":2011.92,"body":"invest in quality time with your"},{"speaker":"Erin Geiger","startTime":2007.99,"endTime":2011.92,"body":"loved ones? Like who will you be"},{"speaker":"Erin Geiger","startTime":2011.92,"endTime":2015.73,"body":"at the end of this? And so, and"},{"speaker":"Erin Geiger","startTime":2011.92,"endTime":2015.73,"body":"it sounds like you are like you"},{"speaker":"Erin Geiger","startTime":2015.73,"endTime":2017.92,"body":"took that to heart? You know, I"},{"speaker":"Erin Geiger","startTime":2015.73,"endTime":2017.92,"body":"mean, that's what you did with"},{"speaker":"Erin Geiger","startTime":2017.92,"endTime":2021.37,"body":"that time. You know, it's like"},{"speaker":"Erin Geiger","startTime":2017.92,"endTime":2021.37,"body":"you and reinvested it into your,"},{"speaker":"Erin Geiger","startTime":2021.37,"endTime":2025.45,"body":"your, your loved ones. And and"},{"speaker":"Erin Geiger","startTime":2021.37,"endTime":2025.45,"body":"then, you know, that extended"},{"speaker":"Erin Geiger","startTime":2025.45,"endTime":2028.54,"body":"into everything else in your"},{"speaker":"Erin Geiger","startTime":2025.45,"endTime":2028.54,"body":"life. And it made you who you"},{"speaker":"Erin Geiger","startTime":2028.54,"endTime":2031.03,"body":"are today with a fresh new"},{"speaker":"Erin Geiger","startTime":2028.54,"endTime":2031.03,"body":"perspective that you didn't"},{"speaker":"Erin Geiger","startTime":2031.03,"endTime":2036.64,"body":"have, you know, a year ago. So I"},{"speaker":"Erin Geiger","startTime":2031.03,"endTime":2036.64,"body":"appreciate you sharing that and"},{"speaker":"Erin Geiger","startTime":2036.64,"endTime":2041.11,"body":"giving us a positive perspective"},{"speaker":"Erin Geiger","startTime":2036.64,"endTime":2041.11,"body":"over this. Yeah, it was a"},{"speaker":"Erin Geiger","startTime":2041.38,"endTime":2046.0,"body":"horrible time for a lot of"},{"speaker":"Erin Geiger","startTime":2041.38,"endTime":2046.0,"body":"people. And it could be horrible"},{"speaker":"Erin Geiger","startTime":2046.0,"endTime":2049.87,"body":"for any of us if we choose to"},{"speaker":"Erin Geiger","startTime":2046.0,"endTime":2049.87,"body":"look at it that way. But I love"},{"speaker":"Erin Geiger","startTime":2049.87,"endTime":2052.6,"body":"thank you for sharing that"},{"speaker":"Erin Geiger","startTime":2049.87,"endTime":2052.6,"body":"perspective. Really. That's,"},{"speaker":"Erin Geiger","startTime":2053.08,"endTime":2056.74,"body":"that's pretty incredible. And"},{"speaker":"Erin Geiger","startTime":2053.08,"endTime":2056.74,"body":"what lucky kids have is they"},{"speaker":"Erin Geiger","startTime":2056.74,"endTime":2058.36,"body":"have a dad like you. That's"},{"speaker":"Erin Geiger","startTime":2056.74,"endTime":2058.36,"body":"awesome."},{"speaker":"Unknown","startTime":2058.54,"endTime":2060.37,"body":"I guess there are now"},{"speaker":"Unknown","startTime":2058.54,"endTime":2060.37,"body":"it really started for him"},{"speaker":"Unknown","startTime":2060.37,"endTime":2063.76,"body":"before. So I'm glad that they're"},{"speaker":"Unknown","startTime":2060.37,"endTime":2063.76,"body":"so young, because I feel like I"},{"speaker":"Unknown","startTime":2063.76,"endTime":2069.61,"body":"still have time. So, but it"},{"speaker":"Unknown","startTime":2063.76,"endTime":2069.61,"body":"would really stink of if they"},{"speaker":"Unknown","startTime":2069.61,"endTime":2072.43,"body":"were much older, some unhappy"},{"speaker":"Unknown","startTime":2069.61,"endTime":2072.43,"body":"that had happened. We"},{"speaker":"Erin Geiger","startTime":2072.43,"endTime":2074.2,"body":"know for sure. And"},{"speaker":"Erin Geiger","startTime":2072.43,"endTime":2074.2,"body":"all of us as parents, I mean,"},{"speaker":"Erin Geiger","startTime":2074.2,"endTime":2077.59,"body":"we're just just trying to get"},{"speaker":"Erin Geiger","startTime":2074.2,"endTime":2077.59,"body":"something right as we go along."},{"speaker":"Erin Geiger","startTime":2077.59,"endTime":2085.09,"body":"So okay, so are there kind of"},{"speaker":"Erin Geiger","startTime":2077.59,"endTime":2085.09,"body":"daily routines that help your"},{"speaker":"Erin Geiger","startTime":2085.09,"endTime":2088.6,"body":"success? Because, you know, as"},{"speaker":"Erin Geiger","startTime":2085.09,"endTime":2088.6,"body":"you said, as entrepreneurs I"},{"speaker":"Erin Geiger","startTime":2088.6,"endTime":2091.57,"body":"mean, there's just so much like"},{"speaker":"Erin Geiger","startTime":2088.6,"endTime":2091.57,"body":"you're growing this business and"},{"speaker":"Erin Geiger","startTime":2091.57,"endTime":2095.05,"body":"you have a family and you have"},{"speaker":"Erin Geiger","startTime":2091.57,"endTime":2095.05,"body":"maybe a social life and you have"},{"speaker":"Erin Geiger","startTime":2095.08,"endTime":2097.51,"body":"hobbies or things you're"},{"speaker":"Erin Geiger","startTime":2095.08,"endTime":2097.51,"body":"interested in, or you have all"},{"speaker":"Erin Geiger","startTime":2097.51,"endTime":2102.67,"body":"these people that are relying"},{"speaker":"Erin Geiger","startTime":2097.51,"endTime":2102.67,"body":"upon you So it's a lot. So is"},{"speaker":"Erin Geiger","startTime":2102.67,"endTime":2106.0,"body":"there anything that you have in"},{"speaker":"Erin Geiger","startTime":2102.67,"endTime":2106.0,"body":"your routine that help your"},{"speaker":"Erin Geiger","startTime":2106.0,"endTime":2109.42,"body":"business and personal success"},{"speaker":"Erin Geiger","startTime":2106.0,"endTime":2109.42,"body":"and people work out or gratitude"},{"speaker":"Erin Geiger","startTime":2109.42,"endTime":2112.33,"body":"journal or listen to podcasts?"},{"speaker":"Erin Geiger","startTime":2109.42,"endTime":2112.33,"body":"Or, you know, what do you have"},{"speaker":"Erin Geiger","startTime":2112.33,"endTime":2113.35,"body":"within your routine?"},{"speaker":"Unknown","startTime":2114.88,"endTime":2118.63,"body":"Yeah, that's a great"},{"speaker":"Unknown","startTime":2114.88,"endTime":2118.63,"body":"question. So I, this is gonna"},{"speaker":"Unknown","startTime":2118.63,"endTime":2123.7,"body":"sound really Elementary, but I"},{"speaker":"Unknown","startTime":2118.63,"endTime":2123.7,"body":"think there's multiple layers to"},{"speaker":"Unknown","startTime":2123.7,"endTime":2128.77,"body":"this. With every single high"},{"speaker":"Unknown","startTime":2123.7,"endTime":2128.77,"body":"level politician that I've"},{"speaker":"Unknown","startTime":2128.77,"endTime":2132.91,"body":"worked with, the number one"},{"speaker":"Unknown","startTime":2128.77,"endTime":2132.91,"body":"thing that trips them up as"},{"speaker":"Unknown","startTime":2132.91,"endTime":2136.96,"body":"their schedule, okay, they don't"},{"speaker":"Unknown","startTime":2132.91,"endTime":2136.96,"body":"know how to run their schedule."},{"speaker":"Unknown","startTime":2138.28,"endTime":2140.26,"body":"They don't have great staff"},{"speaker":"Unknown","startTime":2138.28,"endTime":2140.26,"body":"surrounding them not on their"},{"speaker":"Unknown","startTime":2140.26,"endTime":2144.22,"body":"schedule is going to be terrible"},{"speaker":"Unknown","startTime":2140.26,"endTime":2144.22,"body":"for them, like they're literally"},{"speaker":"Unknown","startTime":2144.22,"endTime":2146.92,"body":"going to burn out, they're not"},{"speaker":"Unknown","startTime":2144.22,"endTime":2146.92,"body":"going to achieve any of their"},{"speaker":"Unknown","startTime":2146.92,"endTime":2150.22,"body":"goals, it's going to be a bad"},{"speaker":"Unknown","startTime":2146.92,"endTime":2150.22,"body":"situation. And I don't care how"},{"speaker":"Unknown","startTime":2150.22,"endTime":2154.66,"body":"high level is, if you look at"},{"speaker":"Unknown","startTime":2150.22,"endTime":2154.66,"body":"the last half century, the"},{"speaker":"Unknown","startTime":2154.66,"endTime":2160.45,"body":"number one reason why a"},{"speaker":"Unknown","startTime":2154.66,"endTime":2160.45,"body":"president of the United States"},{"speaker":"Unknown","startTime":2160.45,"endTime":2164.41,"body":"regardless of what side of the"},{"speaker":"Unknown","startTime":2160.45,"endTime":2164.41,"body":"aisle, you are, as a listener,"},{"speaker":"Unknown","startTime":2164.41,"endTime":2167.17,"body":"listening to this podcast, the"},{"speaker":"Unknown","startTime":2164.41,"endTime":2167.17,"body":"number one thing that's"},{"speaker":"Unknown","startTime":2167.17,"endTime":2171.13,"body":"devastated their ability to"},{"speaker":"Unknown","startTime":2167.17,"endTime":2171.13,"body":"connect with Congress and pass"},{"speaker":"Unknown","startTime":2171.13,"endTime":2176.26,"body":"anything is Miss handling of"},{"speaker":"Unknown","startTime":2171.13,"endTime":2176.26,"body":"schedules. So and I there's a"},{"speaker":"Unknown","startTime":2176.26,"endTime":2178.96,"body":"lot I could share with you"},{"speaker":"Unknown","startTime":2176.26,"endTime":2178.96,"body":"multiple things to prove that"},{"speaker":"Unknown","startTime":2178.96,"endTime":2184.03,"body":"point. So you have to, you have"},{"speaker":"Unknown","startTime":2178.96,"endTime":2184.03,"body":"to make sure your your calendar"},{"speaker":"Unknown","startTime":2184.03,"endTime":2189.58,"body":"is absolutely sacred. So for me,"},{"speaker":"Unknown","startTime":2184.03,"endTime":2189.58,"body":"I love to properly and I use"},{"speaker":"Unknown","startTime":2189.58,"endTime":2193.39,"body":"that word properly, properly use"},{"speaker":"Unknown","startTime":2189.58,"endTime":2193.39,"body":"technology. So I make sure that"},{"speaker":"Unknown","startTime":2193.42,"endTime":2197.14,"body":"all of my calendars are synced,"},{"speaker":"Unknown","startTime":2193.42,"endTime":2197.14,"body":"my business calendars, my family"},{"speaker":"Unknown","startTime":2197.14,"endTime":2201.16,"body":"calendars, multiple calendars"},{"speaker":"Unknown","startTime":2197.14,"endTime":2201.16,"body":"synced into one, what ever phone"},{"speaker":"Unknown","startTime":2201.16,"endTime":2203.83,"body":"app works for you, anyone listen"},{"speaker":"Unknown","startTime":2201.16,"endTime":2203.83,"body":"to this, whatever phone app"},{"speaker":"Unknown","startTime":2203.83,"endTime":2207.55,"body":"works for you, I don't need to"},{"speaker":"Unknown","startTime":2203.83,"endTime":2207.55,"body":"change what you do, I personally"},{"speaker":"Unknown","startTime":2207.55,"endTime":2211.42,"body":"use something called Kalamazoo."},{"speaker":"Unknown","startTime":2207.55,"endTime":2211.42,"body":"I think it it really merges a"},{"speaker":"Unknown","startTime":2211.42,"endTime":2216.28,"body":"bunch of calendars and in a"},{"speaker":"Unknown","startTime":2211.42,"endTime":2216.28,"body":"great way. And then I also use"},{"speaker":"Unknown","startTime":2216.28,"endTime":2221.08,"body":"an app called way of life way of"},{"speaker":"Unknown","startTime":2216.28,"endTime":2221.08,"body":"life, you can set daily habits"},{"speaker":"Unknown","startTime":2221.08,"endTime":2225.94,"body":"for yourself. And what I do is I"},{"speaker":"Unknown","startTime":2221.08,"endTime":2225.94,"body":"look at what I want to"},{"speaker":"Unknown","startTime":2225.94,"endTime":2229.78,"body":"accomplish, I look at it like a"},{"speaker":"Unknown","startTime":2225.94,"endTime":2229.78,"body":"map, not goals, but a map a lot"},{"speaker":"Unknown","startTime":2229.78,"endTime":2235.72,"body":"of people set goals. I like I"},{"speaker":"Unknown","startTime":2229.78,"endTime":2235.72,"body":"like the idea of the math a"},{"speaker":"Unknown","startTime":2235.72,"endTime":2238.39,"body":"little bit better. And here's"},{"speaker":"Unknown","startTime":2235.72,"endTime":2238.39,"body":"why. So you have to know exactly"},{"speaker":"Unknown","startTime":2238.39,"endTime":2241.12,"body":"where you're going to go, you"},{"speaker":"Unknown","startTime":2238.39,"endTime":2241.12,"body":"have to have clear expectations."},{"speaker":"Unknown","startTime":2241.6,"endTime":2244.84,"body":"But so Aaron, you're in you're"},{"speaker":"Unknown","startTime":2241.6,"endTime":2244.84,"body":"in Austin, let's say I was in"},{"speaker":"Unknown","startTime":2244.84,"endTime":2250.42,"body":"Austin right now. And and let's"},{"speaker":"Unknown","startTime":2244.84,"endTime":2250.42,"body":"say Joey, you and myself, we hop"},{"speaker":"Unknown","startTime":2250.42,"endTime":2254.8,"body":"into a car, and we drive to San"},{"speaker":"Unknown","startTime":2250.42,"endTime":2254.8,"body":"Francisco. So we have our GPS,"},{"speaker":"Unknown","startTime":2254.83,"endTime":2257.83,"body":"we're driving to San Francisco,"},{"speaker":"Unknown","startTime":2254.83,"endTime":2257.83,"body":"more than likely, we're gonna"},{"speaker":"Unknown","startTime":2257.83,"endTime":2260.77,"body":"hit a bridge that's out, we're"},{"speaker":"Unknown","startTime":2257.83,"endTime":2260.77,"body":"gonna have to reroute, then"},{"speaker":"Unknown","startTime":2260.77,"endTime":2265.06,"body":"there's gonna be a tree down,"},{"speaker":"Unknown","startTime":2260.77,"endTime":2265.06,"body":"you know, 100 miles from there,"},{"speaker":"Unknown","startTime":2265.09,"endTime":2267.31,"body":"we're gonna have to reroute,"},{"speaker":"Unknown","startTime":2265.09,"endTime":2267.31,"body":"there's going to be flooding,"},{"speaker":"Unknown","startTime":2267.31,"endTime":2268.66,"body":"there's going to be this,"},{"speaker":"Unknown","startTime":2267.31,"endTime":2268.66,"body":"there's gonna be that. So we're"},{"speaker":"Unknown","startTime":2268.66,"endTime":2273.1,"body":"not actually going to get from"},{"speaker":"Unknown","startTime":2268.66,"endTime":2273.1,"body":"Austin to San Francisco, the way"},{"speaker":"Unknown","startTime":2273.1,"endTime":2276.82,"body":"that the GPS set it in the"},{"speaker":"Unknown","startTime":2273.1,"endTime":2276.82,"body":"beginning, but we're still going"},{"speaker":"Unknown","startTime":2276.82,"endTime":2280.06,"body":"to end up getting there. And"},{"speaker":"Unknown","startTime":2276.82,"endTime":2280.06,"body":"that's how I write what I'm"},{"speaker":"Unknown","startTime":2280.06,"endTime":2283.81,"body":"going to accomplish over the"},{"speaker":"Unknown","startTime":2280.06,"endTime":2283.81,"body":"course of that year. And then I"},{"speaker":"Unknown","startTime":2283.81,"endTime":2288.73,"body":"break it up into quarterly, into"},{"speaker":"Unknown","startTime":2283.81,"endTime":2288.73,"body":"monthly and the weekly and then"},{"speaker":"Unknown","startTime":2288.73,"endTime":2293.14,"body":"more importantly, daily habits"},{"speaker":"Unknown","startTime":2288.73,"endTime":2293.14,"body":"that I need to do. I've done"},{"speaker":"Unknown","startTime":2293.14,"endTime":2298.99,"body":"this now for this system, I"},{"speaker":"Unknown","startTime":2293.14,"endTime":2298.99,"body":"believe nine years. And what I"},{"speaker":"Unknown","startTime":2298.99,"endTime":2305.71,"body":"do is I have to hit 75% of my"},{"speaker":"Unknown","startTime":2298.99,"endTime":2305.71,"body":"metrics on a monthly basis. If I"},{"speaker":"Unknown","startTime":2305.71,"endTime":2308.47,"body":"do that, I'm going to win the"},{"speaker":"Unknown","startTime":2305.71,"endTime":2308.47,"body":"quarter if I win the quarter,"},{"speaker":"Unknown","startTime":2308.47,"endTime":2311.47,"body":"after quarter after quarter"},{"speaker":"Unknown","startTime":2308.47,"endTime":2311.47,"body":"after quarter, I win the year 75"},{"speaker":"Unknown","startTime":2311.47,"endTime":2314.86,"body":"percents the number. So I"},{"speaker":"Unknown","startTime":2311.47,"endTime":2314.86,"body":"highly, highly recommend anyone"},{"speaker":"Unknown","startTime":2314.86,"endTime":2318.85,"body":"listening to this look at the"},{"speaker":"Unknown","startTime":2314.86,"endTime":2318.85,"body":"way of life app, you can track"},{"speaker":"Unknown","startTime":2318.85,"endTime":2323.11,"body":"your daily habits, it'll show"},{"speaker":"Unknown","startTime":2318.85,"endTime":2323.11,"body":"you different graphs on on where"},{"speaker":"Unknown","startTime":2323.11,"endTime":2326.86,"body":"you are percentage wise. So you"},{"speaker":"Unknown","startTime":2323.11,"endTime":2326.86,"body":"have to make sure that your"},{"speaker":"Unknown","startTime":2326.86,"endTime":2328.57,"body":"calendar is absolutely sacred"},{"speaker":"Unknown","startTime":2326.86,"endTime":2328.57,"body":"and that you're"},{"speaker":"Erin Geiger","startTime":2330.97,"endTime":2335.68,"body":"okay, I love that"},{"speaker":"Erin Geiger","startTime":2330.97,"endTime":2335.68,"body":"way of life for sure. Have you"},{"speaker":"Erin Geiger","startTime":2335.68,"endTime":2339.22,"body":"heard of the full focus planner?"},{"speaker":"Erin Geiger","startTime":2335.68,"endTime":2339.22,"body":"from Michael Hyatt?"},{"speaker":"Unknown","startTime":2340.39,"endTime":2345.19,"body":"I have not I actually"},{"speaker":"Unknown","startTime":2340.39,"endTime":2345.19,"body":"use so this this one right here"},{"speaker":"Unknown","startTime":2346.33,"endTime":2354.28,"body":"are the Okay, the best self"},{"speaker":"Unknown","startTime":2346.33,"endTime":2354.28,"body":"journal your best self I have"},{"speaker":"Unknown","startTime":2354.28,"endTime":2355.27,"body":"not heard the highest one."},{"speaker":"Erin Geiger","startTime":2355.54,"endTime":2358.81,"body":"What you're just"},{"speaker":"Erin Geiger","startTime":2355.54,"endTime":2358.81,"body":"cuz I've just started using I I"},{"speaker":"Erin Geiger","startTime":2358.81,"endTime":2361.39,"body":"have always wanted to be a paper"},{"speaker":"Erin Geiger","startTime":2358.81,"endTime":2361.39,"body":"planner person. I just wanted to"},{"speaker":"Erin Geiger","startTime":2361.39,"endTime":2364.57,"body":"be that person so badly. And"},{"speaker":"Erin Geiger","startTime":2361.39,"endTime":2364.57,"body":"this was not happening. I would"},{"speaker":"Erin Geiger","startTime":2364.57,"endTime":2367.06,"body":"buy them at the beginning of the"},{"speaker":"Erin Geiger","startTime":2364.57,"endTime":2367.06,"body":"year. I'd use them for a week I"},{"speaker":"Erin Geiger","startTime":2367.06,"endTime":2370.33,"body":"started collecting desks and I'd"},{"speaker":"Erin Geiger","startTime":2367.06,"endTime":2370.33,"body":"be always on my Google calendar"},{"speaker":"Erin Geiger","startTime":2370.33,"endTime":2374.53,"body":"or whatever. But then I started"},{"speaker":"Erin Geiger","startTime":2370.33,"endTime":2374.53,"body":"reading and I read about the"},{"speaker":"Erin Geiger","startTime":2374.53,"endTime":2378.67,"body":"Michael Hyatt full focus planner"},{"speaker":"Erin Geiger","startTime":2374.53,"endTime":2378.67,"body":"and do I am I religious about"},{"speaker":"Erin Geiger","startTime":2378.67,"endTime":2383.05,"body":"it? No. Am I religious about my"},{"speaker":"Erin Geiger","startTime":2378.67,"endTime":2383.05,"body":"my digital calendar? Yes, it was"},{"speaker":"Erin Geiger","startTime":2383.05,"endTime":2386.29,"body":"on the calendar doesn't happen."},{"speaker":"Erin Geiger","startTime":2383.05,"endTime":2386.29,"body":"But I do use the full focus"},{"speaker":"Erin Geiger","startTime":2386.29,"endTime":2389.59,"body":"planner more than I do others"},{"speaker":"Erin Geiger","startTime":2386.29,"endTime":2389.59,"body":"and it breaks it down similar to"},{"speaker":"Erin Geiger","startTime":2389.59,"endTime":2394.33,"body":"what you were saying. Because he"},{"speaker":"Erin Geiger","startTime":2389.59,"endTime":2394.33,"body":"has you break it down by quarter"},{"speaker":"Erin Geiger","startTime":2394.33,"endTime":2398.32,"body":"by month by week and even like"},{"speaker":"Erin Geiger","startTime":2394.33,"endTime":2398.32,"body":"you know, just three things to"},{"speaker":"Erin Geiger","startTime":2398.32,"endTime":2401.17,"body":"get done each day because it's"},{"speaker":"Erin Geiger","startTime":2398.32,"endTime":2401.17,"body":"you If you put too many things"},{"speaker":"Erin Geiger","startTime":2401.17,"endTime":2403.24,"body":"on your to do lists, you know,"},{"speaker":"Erin Geiger","startTime":2401.17,"endTime":2403.24,"body":"you're gonna be overwhelmed when"},{"speaker":"Erin Geiger","startTime":2403.24,"endTime":2405.46,"body":"you start the day and you're"},{"speaker":"Erin Geiger","startTime":2403.24,"endTime":2405.46,"body":"gonna be frustrated when you end"},{"speaker":"Erin Geiger","startTime":2405.46,"endTime":2407.74,"body":"the day because you didn't get"},{"speaker":"Erin Geiger","startTime":2405.46,"endTime":2407.74,"body":"anything done. You know, you got"},{"speaker":"Erin Geiger","startTime":2407.74,"endTime":2410.59,"body":"like, even if you got four of"},{"speaker":"Erin Geiger","startTime":2407.74,"endTime":2410.59,"body":"the 15, it's still like, not"},{"speaker":"Erin Geiger","startTime":2410.59,"endTime":2414.13,"body":"great. And so as you were"},{"speaker":"Erin Geiger","startTime":2410.59,"endTime":2414.13,"body":"speaking, and kind of reminded"},{"speaker":"Erin Geiger","startTime":2414.13,"endTime":2420.1,"body":"me of that, so maybe, but it"},{"speaker":"Erin Geiger","startTime":2414.13,"endTime":2420.1,"body":"seems like, maybe you're already"},{"speaker":"Erin Geiger","startTime":2420.1,"endTime":2423.76,"body":"doing that. But if you wanted"},{"speaker":"Erin Geiger","startTime":2420.1,"endTime":2423.76,"body":"something that was like, sent to"},{"speaker":"Erin Geiger","startTime":2423.76,"endTime":2425.86,"body":"you, and it's another thing, he"},{"speaker":"Erin Geiger","startTime":2423.76,"endTime":2425.86,"body":"sends it to you every quarter,"},{"speaker":"Erin Geiger","startTime":2426.13,"endTime":2429.37,"body":"so it's a little bit different"},{"speaker":"Erin Geiger","startTime":2426.13,"endTime":2429.37,"body":"than other planners. So every"},{"speaker":"Erin Geiger","startTime":2429.37,"endTime":2432.04,"body":"quarter, you get a fresh"},{"speaker":"Erin Geiger","startTime":2429.37,"endTime":2432.04,"body":"planner, and you know, you start"},{"speaker":"Erin Geiger","startTime":2432.07,"endTime":2435.55,"body":"the quarter that way. So that"},{"speaker":"Erin Geiger","startTime":2432.07,"endTime":2435.55,"body":"was interesting was often check"},{"speaker":"Erin Geiger","startTime":2435.55,"endTime":2441.49,"body":"it out. So as you're looking"},{"speaker":"Erin Geiger","startTime":2435.55,"endTime":2441.49,"body":"ahead, what goals and vision do"},{"speaker":"Erin Geiger","startTime":2441.49,"endTime":2444.04,"body":"you have for your business?"},{"speaker":"Erin Geiger","startTime":2441.49,"endTime":2444.04,"body":"Like? Are you going to go back,"},{"speaker":"Erin Geiger","startTime":2444.46,"endTime":2447.73,"body":"you know, to doing as many in"},{"speaker":"Erin Geiger","startTime":2444.46,"endTime":2447.73,"body":"person events as you were? Or"},{"speaker":"Erin Geiger","startTime":2447.73,"endTime":2450.13,"body":"are you going to get what what"},{"speaker":"Erin Geiger","startTime":2447.73,"endTime":2450.13,"body":"do you what do you see for your"},{"speaker":"Erin Geiger","startTime":2450.13,"endTime":2451.21,"body":"future for your business?"},{"speaker":"Unknown","startTime":2456.7,"endTime":2460.27,"body":"I still love in person"},{"speaker":"Unknown","startTime":2456.7,"endTime":2460.27,"body":"events. I just I love there's"},{"speaker":"Unknown","startTime":2460.27,"endTime":2461.8,"body":"something about the energy,"},{"speaker":"Unknown","startTime":2460.27,"endTime":2461.8,"body":"there's something about the"},{"speaker":"Unknown","startTime":2461.8,"endTime":2464.17,"body":"interaction I love in person"},{"speaker":"Unknown","startTime":2461.8,"endTime":2464.17,"body":"about So to answer your"},{"speaker":"Unknown","startTime":2464.17,"endTime":2467.83,"body":"question, I will absolutely go"},{"speaker":"Unknown","startTime":2464.17,"endTime":2467.83,"body":"back to in person events. And my"},{"speaker":"Unknown","startTime":2467.83,"endTime":2474.16,"body":"calendar, from the end of this"},{"speaker":"Unknown","startTime":2467.83,"endTime":2474.16,"body":"June to the end of November is"},{"speaker":"Unknown","startTime":2474.16,"endTime":2477.94,"body":"completely booked. So I'll be"},{"speaker":"Unknown","startTime":2474.16,"endTime":2477.94,"body":"all over the country, I have"},{"speaker":"Unknown","startTime":2477.94,"endTime":2481.87,"body":"workshops booked. I'm really"},{"speaker":"Unknown","startTime":2477.94,"endTime":2481.87,"body":"excited about it. I'll be in"},{"speaker":"Unknown","startTime":2481.87,"endTime":2486.91,"body":"Austin, in September, I'm"},{"speaker":"Unknown","startTime":2481.87,"endTime":2486.91,"body":"looking forward to that. So I"},{"speaker":"Unknown","startTime":2486.94,"endTime":2489.79,"body":"will absolutely go to in person"},{"speaker":"Unknown","startTime":2486.94,"endTime":2489.79,"body":"events, it will not be to the"},{"speaker":"Unknown","startTime":2489.79,"endTime":2495.01,"body":"level that I did in the past."},{"speaker":"Unknown","startTime":2489.79,"endTime":2495.01,"body":"Because I set min and max for"},{"speaker":"Unknown","startTime":2495.01,"endTime":2498.52,"body":"myself when it comes to what I"},{"speaker":"Unknown","startTime":2495.01,"endTime":2498.52,"body":"want to accomplish. A lot of"},{"speaker":"Unknown","startTime":2498.52,"endTime":2501.97,"body":"business leaders will talk"},{"speaker":"Unknown","startTime":2498.52,"endTime":2501.97,"body":"about, you know, no quick goals,"},{"speaker":"Unknown","startTime":2501.97,"endTime":2504.43,"body":"and the sky's the limit and"},{"speaker":"Unknown","startTime":2501.97,"endTime":2504.43,"body":"think big and all these"},{"speaker":"Unknown","startTime":2504.43,"endTime":2508.54,"body":"different things. But again,"},{"speaker":"Unknown","startTime":2504.43,"endTime":2508.54,"body":"because my priorities, I feel"},{"speaker":"Unknown","startTime":2508.78,"endTime":2511.69,"body":"more clear than ever regarding"},{"speaker":"Unknown","startTime":2508.78,"endTime":2511.69,"body":"my priorities in life, I"},{"speaker":"Unknown","startTime":2511.69,"endTime":2516.91,"body":"actually have a max goal. So"},{"speaker":"Unknown","startTime":2511.69,"endTime":2516.91,"body":"Mike, so what I do, well, Max"},{"speaker":"Unknown","startTime":2516.94,"endTime":2520.51,"body":"achievement on that map that I"},{"speaker":"Unknown","startTime":2516.94,"endTime":2520.51,"body":"had mentioned to you, I want to"},{"speaker":"Unknown","startTime":2520.51,"endTime":2526.0,"body":"hit that as soon as possible, so"},{"speaker":"Unknown","startTime":2520.51,"endTime":2526.0,"body":"that I can do more of what I"},{"speaker":"Unknown","startTime":2526.0,"endTime":2529.48,"body":"want to Well, I'm still wanting"},{"speaker":"Unknown","startTime":2526.0,"endTime":2529.48,"body":"to do what I'm setting out to"},{"speaker":"Unknown","startTime":2529.48,"endTime":2532.69,"body":"do. But I could do more things"},{"speaker":"Unknown","startTime":2529.48,"endTime":2532.69,"body":"to offer even more value because"},{"speaker":"Unknown","startTime":2532.69,"endTime":2538.99,"body":"more wiggle room. So my my main,"},{"speaker":"Unknown","startTime":2532.69,"endTime":2538.99,"body":"my mid minimum goal is always 20"},{"speaker":"Unknown","startTime":2539.02,"endTime":2544.36,"body":"Max is 40. I don't do more than"},{"speaker":"Unknown","startTime":2539.02,"endTime":2544.36,"body":"40 workshops a year. And then in"},{"speaker":"Unknown","startTime":2544.36,"endTime":2551.32,"body":"the future, I'll be bringing on"},{"speaker":"Unknown","startTime":2544.36,"endTime":2551.32,"body":"more of their VIP packages in"},{"speaker":"Unknown","startTime":2551.32,"endTime":2555.1,"body":"regard to clients. So bringing"},{"speaker":"Unknown","startTime":2551.32,"endTime":2555.1,"body":"more of those on. So I'm having"},{"speaker":"Unknown","startTime":2555.1,"endTime":2558.1,"body":"an putting together an all"},{"speaker":"Unknown","startTime":2555.1,"endTime":2558.1,"body":"encompassing package for"},{"speaker":"Unknown","startTime":2558.1,"endTime":2562.21,"body":"clients, where not only will"},{"speaker":"Unknown","startTime":2558.1,"endTime":2562.21,"body":"they be able to utilize my"},{"speaker":"Unknown","startTime":2562.27,"endTime":2566.44,"body":"concepts on creating masterful"},{"speaker":"Unknown","startTime":2562.27,"endTime":2566.44,"body":"stories and creating that"},{"speaker":"Unknown","startTime":2566.44,"endTime":2570.13,"body":"company culture of storytelling."},{"speaker":"Unknown","startTime":2566.44,"endTime":2570.13,"body":"But I also have the ability now"},{"speaker":"Unknown","startTime":2570.13,"endTime":2574.66,"body":"to get it on video, and to do a"},{"speaker":"Unknown","startTime":2570.13,"endTime":2574.66,"body":"deep dive and story strategy"},{"speaker":"Unknown","startTime":2574.66,"endTime":2578.77,"body":"with their entire business. And"},{"speaker":"Unknown","startTime":2574.66,"endTime":2578.77,"body":"that is pretty much everything"},{"speaker":"Unknown","startTime":2579.22,"endTime":2583.0,"body":"of their business. Regarding"},{"speaker":"Unknown","startTime":2579.22,"endTime":2583.0,"body":"storytelling, I'm really excited"},{"speaker":"Unknown","startTime":2583.0,"endTime":2586.69,"body":"about that. So that'll be"},{"speaker":"Unknown","startTime":2583.0,"endTime":2586.69,"body":"rolling out very, very soon. And"},{"speaker":"Unknown","startTime":2587.11,"endTime":2591.61,"body":"that's going to take up a lot of"},{"speaker":"Unknown","startTime":2587.11,"endTime":2591.61,"body":"my time, I'm going to be focused"},{"speaker":"Unknown","startTime":2591.61,"endTime":2597.64,"body":"on that more. So typically, the"},{"speaker":"Unknown","startTime":2591.61,"endTime":2597.64,"body":"way I run my schedule is I, I do"},{"speaker":"Unknown","startTime":2597.64,"endTime":2603.67,"body":"a 10 month. So June, and"},{"speaker":"Unknown","startTime":2597.64,"endTime":2603.67,"body":"December, I'm typically not"},{"speaker":"Unknown","startTime":2603.67,"endTime":2607.33,"body":"traveling at all, at least for"},{"speaker":"Unknown","startTime":2603.67,"endTime":2607.33,"body":"business. And I'm focusing a lot"},{"speaker":"Unknown","startTime":2607.33,"endTime":2613.57,"body":"of like family events and stuff"},{"speaker":"Unknown","startTime":2607.33,"endTime":2613.57,"body":"like that. So doing two to four"},{"speaker":"Unknown","startTime":2614.56,"endTime":2618.49,"body":"workshops, every single month,"},{"speaker":"Unknown","startTime":2614.56,"endTime":2618.49,"body":"we'll do the 20 to 40. And then"},{"speaker":"Unknown","startTime":2618.49,"endTime":2623.32,"body":"also focusing on us clients with"},{"speaker":"Unknown","startTime":2618.49,"endTime":2623.32,"body":"the VIP packages. And they're"},{"speaker":"Unknown","startTime":2623.32,"endTime":2627.1,"body":"they're very labor intensive."},{"speaker":"Unknown","startTime":2623.32,"endTime":2627.1,"body":"And they take a lot of time and"},{"speaker":"Unknown","startTime":2627.1,"endTime":2630.25,"body":"work. And it's it's a lot"},{"speaker":"Unknown","startTime":2627.1,"endTime":2630.25,"body":"because it completely"},{"speaker":"Unknown","startTime":2630.52,"endTime":2633.91,"body":"revolutionizes their business"},{"speaker":"Unknown","startTime":2630.52,"endTime":2633.91,"body":"from a storytelling perspective."},{"speaker":"Unknown","startTime":2634.3,"endTime":2638.29,"body":"So to do two a month with that"},{"speaker":"Unknown","startTime":2634.3,"endTime":2638.29,"body":"is going to be a lot of a big"},{"speaker":"Unknown","startTime":2638.29,"endTime":2641.95,"body":"time commitment. So I'm looking"},{"speaker":"Unknown","startTime":2638.29,"endTime":2641.95,"body":"forward to that. And it's going"},{"speaker":"Unknown","startTime":2641.95,"endTime":2643.69,"body":"to be it's going to be great."},{"speaker":"Unknown","startTime":2641.95,"endTime":2643.69,"body":"I'll be launching that very,"},{"speaker":"Unknown","startTime":2643.69,"endTime":2644.32,"body":"very soon."},{"speaker":"Erin Geiger","startTime":2644.41,"endTime":2646.93,"body":"If there was ever a"},{"speaker":"Erin Geiger","startTime":2644.41,"endTime":2646.93,"body":"time that the world needed, what"},{"speaker":"Erin Geiger","startTime":2646.93,"endTime":2650.56,"body":"you do it is now I mean, we"},{"speaker":"Erin Geiger","startTime":2646.93,"endTime":2650.56,"body":"coming out of this pandemic,"},{"speaker":"Erin Geiger","startTime":2650.77,"endTime":2653.77,"body":"that's what we need, we need"},{"speaker":"Erin Geiger","startTime":2650.77,"endTime":2653.77,"body":"connection, we need"},{"speaker":"Erin Geiger","startTime":2653.8,"endTime":2658.12,"body":"personalization, you know, we"},{"speaker":"Erin Geiger","startTime":2653.8,"endTime":2658.12,"body":"need that human factor again."},{"speaker":"Erin Geiger","startTime":2658.12,"endTime":2661.51,"body":"And that's basically that's what"},{"speaker":"Erin Geiger","startTime":2658.12,"endTime":2661.51,"body":"you bring to businesses, you"},{"speaker":"Erin Geiger","startTime":2661.51,"endTime":2664.75,"body":"know, you bring that human"},{"speaker":"Erin Geiger","startTime":2661.51,"endTime":2664.75,"body":"connection back. And so this is"},{"speaker":"Erin Geiger","startTime":2664.75,"endTime":2667.45,"body":"what everybody needs right now."},{"speaker":"Erin Geiger","startTime":2664.75,"endTime":2667.45,"body":"So, so excited that you're"},{"speaker":"Erin Geiger","startTime":2667.48,"endTime":2670.06,"body":"you're getting by Yeah, I mean"},{"speaker":"Erin Geiger","startTime":2667.48,"endTime":2670.06,"body":"that you're coming up with this"},{"speaker":"Erin Geiger","startTime":2670.36,"endTime":2674.17,"body":"VIP program and that you're"},{"speaker":"Erin Geiger","startTime":2670.36,"endTime":2674.17,"body":"you're heading back out on the"},{"speaker":"Erin Geiger","startTime":2674.17,"endTime":2678.76,"body":"road as well, because we need"},{"speaker":"Erin Geiger","startTime":2674.17,"endTime":2678.76,"body":"what you have. That makes me so"},{"speaker":"Erin Geiger","startTime":2678.76,"endTime":2682.18,"body":"excited. Where can people find"},{"speaker":"Erin Geiger","startTime":2678.76,"endTime":2682.18,"body":"you online?"},{"speaker":"Unknown","startTime":2683.65,"endTime":2687.01,"body":"LinkedIn, LinkedIn is a"},{"speaker":"Unknown","startTime":2683.65,"endTime":2687.01,"body":"good place to start. I post a"},{"speaker":"Unknown","startTime":2687.01,"endTime":2691.9,"body":"ton of valuable concepts on"},{"speaker":"Unknown","startTime":2687.01,"endTime":2691.9,"body":"LinkedIn. And I would recommend"},{"speaker":"Unknown","startTime":2691.9,"endTime":2694.36,"body":"checking me out on LinkedIn. You"},{"speaker":"Unknown","startTime":2691.9,"endTime":2694.36,"body":"could also look at my website"},{"speaker":"Unknown","startTime":2694.36,"endTime":2699.16,"body":"amazon.com. I love starting"},{"speaker":"Unknown","startTime":2694.36,"endTime":2699.16,"body":"conversations. So Aaron, just"},{"speaker":"Unknown","startTime":2699.16,"endTime":2702.25,"body":"like you or a conference For"},{"speaker":"Unknown","startTime":2699.16,"endTime":2702.25,"body":"copywriter, it's all about that"},{"speaker":"Unknown","startTime":2702.25,"endTime":2706.69,"body":"conversation connecting,"},{"speaker":"Unknown","startTime":2702.25,"endTime":2706.69,"body":"figuring out where people are"},{"speaker":"Unknown","startTime":2706.69,"endTime":2710.68,"body":"struggling how to help them. So"},{"speaker":"Unknown","startTime":2706.69,"endTime":2710.68,"body":"very problem solution type"},{"speaker":"Unknown","startTime":2710.68,"endTime":2713.11,"body":"oriented. So reach out to me on"},{"speaker":"Unknown","startTime":2710.68,"endTime":2713.11,"body":"LinkedIn, let's start a"},{"speaker":"Unknown","startTime":2713.11,"endTime":2714.55,"body":"conversation. And"},{"speaker":"Erin Geiger","startTime":2714.94,"endTime":2717.88,"body":"yeah, follow Matt"},{"speaker":"Erin Geiger","startTime":2714.94,"endTime":2717.88,"body":"on LinkedIn, you guys, I read"},{"speaker":"Erin Geiger","startTime":2717.88,"endTime":2721.54,"body":"his stuff every single day. I do"},{"speaker":"Erin Geiger","startTime":2717.88,"endTime":2721.54,"body":"not miss a day. He really posts"},{"speaker":"Erin Geiger","startTime":2721.54,"endTime":2724.48,"body":"a really helpful content there."},{"speaker":"Erin Geiger","startTime":2721.54,"endTime":2724.48,"body":"Yeah, for sure. And it's, and I"},{"speaker":"Erin Geiger","startTime":2724.48,"endTime":2728.23,"body":"love that your content is the"},{"speaker":"Erin Geiger","startTime":2724.48,"endTime":2728.23,"body":"tips and insight. But then"},{"speaker":"Erin Geiger","startTime":2728.26,"endTime":2731.35,"body":"there's also some personal stuff"},{"speaker":"Erin Geiger","startTime":2728.26,"endTime":2731.35,"body":"in there, too. It's really well"},{"speaker":"Erin Geiger","startTime":2731.35,"endTime":2736.0,"body":"rounded. So I appreciate that."},{"speaker":"Erin Geiger","startTime":2731.35,"endTime":2736.0,"body":"Okay, so Matt already knows"},{"speaker":"Erin Geiger","startTime":2736.0,"endTime":2739.27,"body":"about this question. But"},{"speaker":"Erin Geiger","startTime":2736.0,"endTime":2739.27,"body":"typically, as everybody knows,"},{"speaker":"Erin Geiger","startTime":2739.81,"endTime":2743.47,"body":"we ask a fun question, because"},{"speaker":"Erin Geiger","startTime":2739.81,"endTime":2743.47,"body":"we love music over here. And it"},{"speaker":"Erin Geiger","startTime":2743.47,"endTime":2747.67,"body":"is if you could listen to only"},{"speaker":"Erin Geiger","startTime":2743.47,"endTime":2747.67,"body":"one music artists for the rest"},{"speaker":"Erin Geiger","startTime":2747.67,"endTime":2755.29,"body":"of your life. who would it be?"},{"speaker":"Erin Geiger","startTime":2747.67,"endTime":2755.29,"body":"100% Bob Dylan. Nice. That's"},{"speaker":"Erin Geiger","startTime":2755.29,"endTime":2758.17,"body":"great. I know, do we have we had"},{"speaker":"Erin Geiger","startTime":2755.29,"endTime":2758.17,"body":"Bob Dylan? I don't think anyone"},{"speaker":"Erin Geiger","startTime":2758.17,"endTime":2760.66,"body":"said that before. That'll be"},{"speaker":"Erin Geiger","startTime":2758.17,"endTime":2760.66,"body":"good. Here's"},{"speaker":"Unknown","startTime":2760.66,"endTime":2764.83,"body":"why. Here's why I have"},{"speaker":"Unknown","startTime":2760.66,"endTime":2764.83,"body":"to clarify. For anyone"},{"speaker":"Unknown","startTime":2764.83,"endTime":2769.3,"body":"listening, you may think I can't"},{"speaker":"Unknown","startTime":2764.83,"endTime":2769.3,"body":"stand his voice. Or guess what"},{"speaker":"Unknown","startTime":2769.3,"endTime":2773.2,"body":"Bob Dylan does not care what you"},{"speaker":"Unknown","startTime":2769.3,"endTime":2773.2,"body":"think of his voice. Right. So I"},{"speaker":"Unknown","startTime":2773.2,"endTime":2777.4,"body":"consider him one of the greatest"},{"speaker":"Unknown","startTime":2773.2,"endTime":2777.4,"body":"lyricist of all time. He was"},{"speaker":"Unknown","startTime":2777.4,"endTime":2783.31,"body":"crystal clear. With his why with"},{"speaker":"Unknown","startTime":2777.4,"endTime":2783.31,"body":"what he wanted to do. And why I"},{"speaker":"Unknown","startTime":2783.76,"endTime":2789.58,"body":"just am fascinated with them is"},{"speaker":"Unknown","startTime":2783.76,"endTime":2789.58,"body":"because he spent years and years"},{"speaker":"Unknown","startTime":2789.58,"endTime":2795.49,"body":"and years of gut wrenching hard"},{"speaker":"Unknown","startTime":2789.58,"endTime":2795.49,"body":"work. And in 1963, he ends up on"},{"speaker":"Unknown","startTime":2795.49,"endTime":2801.28,"body":"The Ed Sullivan Show. So imagine"},{"speaker":"Unknown","startTime":2795.49,"endTime":2801.28,"body":"you're a business owner, and"},{"speaker":"Unknown","startTime":2801.28,"endTime":2804.04,"body":"you're gutting it out, and"},{"speaker":"Unknown","startTime":2801.28,"endTime":2804.04,"body":"you're working hard. And let's"},{"speaker":"Unknown","startTime":2804.04,"endTime":2806.83,"body":"say you're pouring your heart"},{"speaker":"Unknown","startTime":2804.04,"endTime":2806.83,"body":"and soul for years, and you"},{"speaker":"Unknown","startTime":2806.83,"endTime":2811.51,"body":"finally get this massive client."},{"speaker":"Unknown","startTime":2806.83,"endTime":2811.51,"body":"And this person doesn't line up"},{"speaker":"Unknown","startTime":2811.51,"endTime":2815.44,"body":"with your principles. That's"},{"speaker":"Unknown","startTime":2811.51,"endTime":2815.44,"body":"what happened with Bob Dylan on"},{"speaker":"Unknown","startTime":2815.44,"endTime":2818.29,"body":"The Ed Sullivan Show, because"},{"speaker":"Unknown","startTime":2815.44,"endTime":2818.29,"body":"that's all then said to him when"},{"speaker":"Unknown","startTime":2818.29,"endTime":2821.2,"body":"he got on the set. We want you"},{"speaker":"Unknown","startTime":2818.29,"endTime":2821.2,"body":"to play this one song and he"},{"speaker":"Unknown","startTime":2821.2,"endTime":2824.32,"body":"said I'm not doing it. That"},{"speaker":"Unknown","startTime":2821.2,"endTime":2824.32,"body":"could have been a massive"},{"speaker":"Unknown","startTime":2824.32,"endTime":2827.8,"body":"turning point in his career. And"},{"speaker":"Unknown","startTime":2824.32,"endTime":2827.8,"body":"he walked off the set and he"},{"speaker":"Unknown","startTime":2827.8,"endTime":2830.38,"body":"said that's not what the world"},{"speaker":"Unknown","startTime":2827.8,"endTime":2830.38,"body":"needs to hear right now. This is"},{"speaker":"Unknown","startTime":2830.38,"endTime":2833.59,"body":"a song I want to sing. I had a"},{"speaker":"Unknown","startTime":2830.38,"endTime":2833.59,"body":"ton of respect for him with with"},{"speaker":"Unknown","startTime":2833.59,"endTime":2839.44,"body":"that. And then what's even more"},{"speaker":"Unknown","startTime":2833.59,"endTime":2839.44,"body":"fascinating to me is in 1964"},{"speaker":"Unknown","startTime":2839.47,"endTime":2842.74,"body":"imagine that Bob Dylan meets"},{"speaker":"Unknown","startTime":2839.47,"endTime":2842.74,"body":"Paul McCartney for the first"},{"speaker":"Unknown","startTime":2842.74,"endTime":2847.06,"body":"time. Paul McCartney, they were"},{"speaker":"Unknown","startTime":2842.74,"endTime":2847.06,"body":"in the middle of Beatlemania,"},{"speaker":"Unknown","startTime":2847.48,"endTime":2852.25,"body":"arguably, the greatest"},{"speaker":"Unknown","startTime":2847.48,"endTime":2852.25,"body":"rock'n'roll band in history, The"},{"speaker":"Unknown","startTime":2852.25,"endTime":2857.32,"body":"Beatles, Bob Dylan says to them,"},{"speaker":"Unknown","startTime":2852.25,"endTime":2857.32,"body":"that they're screwing up when it"},{"speaker":"Unknown","startTime":2857.32,"endTime":2859.93,"body":"comes to their music, they're"},{"speaker":"Unknown","startTime":2857.32,"endTime":2859.93,"body":"not producing music that's going"},{"speaker":"Unknown","startTime":2859.93,"endTime":2864.4,"body":"to change the world. Imagine"},{"speaker":"Unknown","startTime":2859.93,"endTime":2864.4,"body":"being Paul McCartney and hearing"},{"speaker":"Unknown","startTime":2864.4,"endTime":2866.95,"body":"this from Bob Dylan. And if you"},{"speaker":"Unknown","startTime":2864.4,"endTime":2866.95,"body":"look at the Beatles, The"},{"speaker":"Unknown","startTime":2866.95,"endTime":2869.8,"body":"transition that they had, it was"},{"speaker":"Unknown","startTime":2866.95,"endTime":2869.8,"body":"because of Bob Dylan. They"},{"speaker":"Unknown","startTime":2869.8,"endTime":2874.06,"body":"started actually writing lyrics"},{"speaker":"Unknown","startTime":2869.8,"endTime":2874.06,"body":"that had deeper meaning. And I"},{"speaker":"Unknown","startTime":2874.06,"endTime":2876.16,"body":"have a ton of respect for that"},{"speaker":"Unknown","startTime":2874.06,"endTime":2876.16,"body":"he didn't care what people"},{"speaker":"Unknown","startTime":2876.16,"endTime":2879.1,"body":"thought about him. His why was"},{"speaker":"Unknown","startTime":2876.16,"endTime":2879.1,"body":"crystal clear was extremely"},{"speaker":"Unknown","startTime":2879.1,"endTime":2883.78,"body":"deep. For someone that loves"},{"speaker":"Unknown","startTime":2879.1,"endTime":2883.78,"body":"words, reading the lyrics that"},{"speaker":"Unknown","startTime":2883.78,"endTime":2886.69,"body":"he has, and diving into them."},{"speaker":"Unknown","startTime":2883.78,"endTime":2886.69,"body":"There's very few people in the"},{"speaker":"Unknown","startTime":2886.69,"endTime":2889.33,"body":"world that can write lyrics like"},{"speaker":"Unknown","startTime":2886.69,"endTime":2889.33,"body":"Bob Dylan, so it has to be Bob"},{"speaker":"Unknown","startTime":2889.33,"endTime":2892.75,"body":"Dylan, I had to give you that"},{"speaker":"Unknown","startTime":2889.33,"endTime":2892.75,"body":"that explanation because I'm"},{"speaker":"Unknown","startTime":2892.75,"endTime":2897.16,"body":"obsessed with his music. So"},{"speaker":"Unknown","startTime":2892.75,"endTime":2897.16,"body":"there you go, Bob Dylan 100%."},{"speaker":"Unknown","startTime":2897.16,"endTime":2897.4,"body":"Okay,"},{"speaker":"Erin Geiger","startTime":2897.4,"endTime":2899.32,"body":"I love it. I love"},{"speaker":"Erin Geiger","startTime":2897.4,"endTime":2899.32,"body":"it. You already knew because"},{"speaker":"Erin Geiger","startTime":2899.32,"endTime":2902.14,"body":"some people are just like, Oh,"},{"speaker":"Erin Geiger","startTime":2899.32,"endTime":2902.14,"body":"my gosh, I am and they ha"},{"speaker":"Erin Geiger","startTime":2902.14,"endTime":2904.84,"body":"they're like, I don't know, it's"},{"speaker":"Erin Geiger","startTime":2902.14,"endTime":2904.84,"body":"too hard. You guys are jerks. So"},{"speaker":"Erin Geiger","startTime":2904.84,"endTime":2908.8,"body":"I appreciate that. You knew"},{"speaker":"Erin Geiger","startTime":2904.84,"endTime":2908.8,"body":"right off the bat, and that you"},{"speaker":"Erin Geiger","startTime":2908.8,"endTime":2912.1,"body":"had like a story, a story behind"},{"speaker":"Erin Geiger","startTime":2908.8,"endTime":2912.1,"body":"it. Right? It's so fitting you"},{"speaker":"Erin Geiger","startTime":2912.1,"endTime":2916.42,"body":"know of like, why he means so"},{"speaker":"Erin Geiger","startTime":2912.1,"endTime":2916.42,"body":"much to you. And I completely"},{"speaker":"Erin Geiger","startTime":2916.42,"endTime":2920.14,"body":"agree. It's like his lyrics are"},{"speaker":"Erin Geiger","startTime":2916.42,"endTime":2920.14,"body":"not surface, they're not fluff,"},{"speaker":"Erin Geiger","startTime":2920.17,"endTime":2923.47,"body":"you know, for sure. And it'll be"},{"speaker":"Erin Geiger","startTime":2920.17,"endTime":2923.47,"body":"a good addition, because we"},{"speaker":"Erin Geiger","startTime":2923.47,"endTime":2926.95,"body":"created a playlist of"},{"speaker":"Erin Geiger","startTime":2923.47,"endTime":2926.95,"body":"everybody's picks that has been"},{"speaker":"Erin Geiger","startTime":2926.95,"endTime":2931.48,"body":"on show. And so it's on Spotify."},{"speaker":"Erin Geiger","startTime":2926.95,"endTime":2931.48,"body":"And so for our one year"},{"speaker":"Erin Geiger","startTime":2931.48,"endTime":2933.7,"body":"anniversary of our podcast, we"},{"speaker":"Erin Geiger","startTime":2931.48,"endTime":2933.7,"body":"released it, we're like, here's"},{"speaker":"Erin Geiger","startTime":2933.7,"endTime":2937.21,"body":"the playlist. So Bob Dylan will"},{"speaker":"Erin Geiger","startTime":2933.7,"endTime":2937.21,"body":"now be added to that playlist."},{"speaker":"Erin Geiger","startTime":2937.21,"endTime":2941.14,"body":"It's very go. That's awesome."},{"speaker":"Erin Geiger","startTime":2937.21,"endTime":2941.14,"body":"Thank you, Matt for taking the"},{"speaker":"Erin Geiger","startTime":2941.14,"endTime":2945.19,"body":"time. It's it's been, gosh, what"},{"speaker":"Erin Geiger","startTime":2941.14,"endTime":2945.19,"body":"an amazing discussion. I can't"},{"speaker":"Erin Geiger","startTime":2945.19,"endTime":2947.59,"body":"wait to listen to it again,"},{"speaker":"Erin Geiger","startTime":2945.19,"endTime":2947.59,"body":"which is rare because I hate the"},{"speaker":"Erin Geiger","startTime":2947.59,"endTime":2950.08,"body":"sound of my own voice. But I"},{"speaker":"Erin Geiger","startTime":2947.59,"endTime":2950.08,"body":"will be listening to this one"},{"speaker":"Erin Geiger","startTime":2950.08,"endTime":2952.9,"body":"over and over again. So thank"},{"speaker":"Erin Geiger","startTime":2950.08,"endTime":2952.9,"body":"you for taking the time. I"},{"speaker":"Erin Geiger","startTime":2952.9,"endTime":2956.32,"body":"appreciate it. Thank you, I"},{"speaker":"Erin Geiger","startTime":2952.9,"endTime":2956.32,"body":"appreciate being a part of it."},{"speaker":"Erin Geiger","startTime":2957.37,"endTime":2959.68,"body":"Thanks for tuning in to the"},{"speaker":"Erin Geiger","startTime":2957.37,"endTime":2959.68,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":2959.68,"endTime":2962.65,"body":"podcast. To keep the fun going."},{"speaker":"Erin Geiger","startTime":2959.68,"endTime":2962.65,"body":"Check out our Facebook group"},{"speaker":"Erin Geiger","startTime":2962.68,"endTime":2965.56,"body":"start and scaling online"},{"speaker":"Erin Geiger","startTime":2962.68,"endTime":2965.56,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":2965.56,"endTime":2968.47,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":2965.56,"endTime":2968.47,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":2968.47,"endTime":2970.99,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":2968.47,"endTime":2970.99,"body":"Muscle Creative calm and click"},{"speaker":"Erin Geiger","startTime":2970.99,"endTime":2973.93,"body":"subscribe to join our email list"},{"speaker":"Erin Geiger","startTime":2970.99,"endTime":2973.93,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":2973.93,"endTime":2976.18,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":2973.93,"endTime":2976.18,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":2976.18,"endTime":2979.3,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":2976.18,"endTime":2979.3,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":2979.66,"endTime":2982.96,"body":"As always be authentic bringing"},{"speaker":"Erin Geiger","startTime":2979.66,"endTime":2982.96,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":2982.99,"endTime":2983.62,"body":"crushing it"}]}