{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"Podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.64,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.64,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":25.17,"endTime":28.02,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":25.17,"endTime":28.02,"body":"mall Business big mindset"},{"speaker":"Erin Geiger","startTime":28.02,"endTime":32.52,"body":"odcast. This week, I'm going"},{"speaker":"Erin Geiger","startTime":28.02,"endTime":32.52,"body":"ver how to choose an email"},{"speaker":"Erin Geiger","startTime":32.55,"endTime":37.08,"body":"ervice provider. So for many,"},{"speaker":"Erin Geiger","startTime":32.55,"endTime":37.08,"body":"his could be your first step"},{"speaker":"Erin Geiger","startTime":37.11,"endTime":40.17,"body":"hen you're looking to start a"},{"speaker":"Erin Geiger","startTime":37.11,"endTime":40.17,"body":"usiness which might surprise"},{"speaker":"Erin Geiger","startTime":40.17,"endTime":43.14,"body":"ou, because a lot of people"},{"speaker":"Erin Geiger","startTime":40.17,"endTime":43.14,"body":"hink, Oh, I have to get my"},{"speaker":"Erin Geiger","startTime":43.14,"endTime":46.32,"body":"ebsite up and running. First,"},{"speaker":"Erin Geiger","startTime":43.14,"endTime":46.32,"body":"hile you might be surprised to"},{"speaker":"Erin Geiger","startTime":46.32,"endTime":50.61,"body":"now that many email service"},{"speaker":"Erin Geiger","startTime":46.32,"endTime":50.61,"body":"roviders give you the option to"},{"speaker":"Erin Geiger","startTime":50.61,"endTime":55.44,"body":"reate landing pages. So you can"},{"speaker":"Erin Geiger","startTime":50.61,"endTime":55.44,"body":"asily choose an email service"},{"speaker":"Erin Geiger","startTime":55.44,"endTime":59.19,"body":"rovider. In order to start"},{"speaker":"Erin Geiger","startTime":55.44,"endTime":59.19,"body":"uilding your list. Like I"},{"speaker":"Erin Geiger","startTime":59.19,"endTime":63.0,"body":"lways go over and start sending"},{"speaker":"Erin Geiger","startTime":59.19,"endTime":63.0,"body":"our emails out. And then just"},{"speaker":"Erin Geiger","startTime":63.0,"endTime":67.95,"body":"reate landing pages for to kind"},{"speaker":"Erin Geiger","startTime":63.0,"endTime":67.95,"body":"f broadcast what you do and"},{"speaker":"Erin Geiger","startTime":67.95,"endTime":70.8,"body":"hat you're all about. And many"},{"speaker":"Erin Geiger","startTime":67.95,"endTime":70.8,"body":"f them allow you to make"},{"speaker":"Erin Geiger","startTime":70.8,"endTime":73.74,"body":"ultiple landing pages. Some of"},{"speaker":"Erin Geiger","startTime":70.8,"endTime":73.74,"body":"hem can be informational pages,"},{"speaker":"Erin Geiger","startTime":73.74,"endTime":78.03,"body":"ome of them can be sales pages,"},{"speaker":"Erin Geiger","startTime":73.74,"endTime":78.03,"body":"eally, a lot of them have a lot"},{"speaker":"Erin Geiger","startTime":78.03,"endTime":80.94,"body":"f functionality. So for many"},{"speaker":"Erin Geiger","startTime":78.03,"endTime":80.94,"body":"eople just starting out, I"},{"speaker":"Erin Geiger","startTime":80.94,"endTime":83.67,"body":"ecommend like Listen, don't get"},{"speaker":"Erin Geiger","startTime":80.94,"endTime":83.67,"body":"uper overwhelmed with"},{"speaker":"Erin Geiger","startTime":83.67,"endTime":88.32,"body":"verything. Don't feel like you"},{"speaker":"Erin Geiger","startTime":83.67,"endTime":88.32,"body":"ave to have a fancy website, a"},{"speaker":"Erin Geiger","startTime":88.32,"endTime":93.78,"body":"ancy logo, all this stuff going"},{"speaker":"Erin Geiger","startTime":88.32,"endTime":93.78,"body":"n. Like honestly, like creating"},{"speaker":"Erin Geiger","startTime":93.78,"endTime":98.1,"body":"our email list is one of the"},{"speaker":"Erin Geiger","startTime":93.78,"endTime":98.1,"body":"ost important things to do and"},{"speaker":"Erin Geiger","startTime":98.1,"endTime":101.88,"body":"ind of start building it early"},{"speaker":"Erin Geiger","startTime":98.1,"endTime":101.88,"body":"n. And so grabbing an email"},{"speaker":"Erin Geiger","startTime":101.88,"endTime":106.23,"body":"ervice provider and then"},{"speaker":"Erin Geiger","startTime":101.88,"endTime":106.23,"body":"reating a landing page or two,"},{"speaker":"Erin Geiger","startTime":106.53,"endTime":109.59,"body":"ne with information about"},{"speaker":"Erin Geiger","startTime":106.53,"endTime":109.59,"body":"ourself and another one or you"},{"speaker":"Erin Geiger","startTime":109.59,"endTime":113.13,"body":"now about your business and"},{"speaker":"Erin Geiger","startTime":109.59,"endTime":113.13,"body":"hen other one. That's more of a"},{"speaker":"Erin Geiger","startTime":113.16,"endTime":116.25,"body":"ead magnet, which I'm going to"},{"speaker":"Erin Geiger","startTime":113.16,"endTime":116.25,"body":"o a separate podcast episode."},{"speaker":"Erin Geiger","startTime":116.25,"endTime":120.99,"body":"nd what lead magnet magnets are"},{"speaker":"Erin Geiger","startTime":116.25,"endTime":120.99,"body":"ifferent types of lead magnet"},{"speaker":"Erin Geiger","startTime":120.99,"endTime":124.92,"body":"agnets, how do you create them?"},{"speaker":"Erin Geiger","startTime":120.99,"endTime":124.92,"body":"hat tools do you need to create"},{"speaker":"Erin Geiger","startTime":124.92,"endTime":128.43,"body":"hem and all that kind of stuff."},{"speaker":"Erin Geiger","startTime":124.92,"endTime":128.43,"body":"ut basically, a lead magnet is"},{"speaker":"Erin Geiger","startTime":128.43,"endTime":131.22,"body":"omething to where you get"},{"speaker":"Erin Geiger","startTime":128.43,"endTime":131.22,"body":"enerate leads, it's content"},{"speaker":"Erin Geiger","startTime":131.22,"endTime":135.21,"body":"hat generate leads content that"},{"speaker":"Erin Geiger","startTime":131.22,"endTime":135.21,"body":"our ideal audience wants and"},{"speaker":"Erin Geiger","startTime":135.21,"endTime":138.03,"body":"alues and they'll give you"},{"speaker":"Erin Geiger","startTime":135.21,"endTime":138.03,"body":"omething for it typically their"},{"speaker":"Erin Geiger","startTime":138.06,"endTime":140.28,"body":"mail address, right, it's"},{"speaker":"Erin Geiger","startTime":138.06,"endTime":140.28,"body":"ated, they have to give you"},{"speaker":"Erin Geiger","startTime":140.28,"endTime":143.76,"body":"heir your their email address"},{"speaker":"Erin Geiger","startTime":140.28,"endTime":143.76,"body":"n order to gain the content. So"},{"speaker":"Erin Geiger","startTime":144.0,"endTime":148.14,"body":"e'll talk about that in a"},{"speaker":"Erin Geiger","startTime":144.0,"endTime":148.14,"body":"eparate podcast episode. So but"},{"speaker":"Erin Geiger","startTime":148.14,"endTime":149.97,"body":"et's go over our email"},{"speaker":"Erin Geiger","startTime":148.14,"endTime":149.97,"body":"arketing platforms. And I"},{"speaker":"Erin Geiger","startTime":149.97,"endTime":153.57,"body":"robably will do a separate"},{"speaker":"Erin Geiger","startTime":149.97,"endTime":153.57,"body":"pisode on how to choose a"},{"speaker":"Erin Geiger","startTime":153.57,"endTime":160.17,"body":"ebsite platform as well. 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Right."},{"speaker":"Erin Geiger","startTime":171.99,"endTime":175.59,"body":"o and I'm also going to go over"},{"speaker":"Erin Geiger","startTime":175.59,"endTime":180.3,"body":"ome soft and hard skills that"},{"speaker":"Erin Geiger","startTime":175.59,"endTime":180.3,"body":"our ultimate choice should have"},{"speaker":"Erin Geiger","startTime":180.3,"endTime":182.46,"body":"nd you know, kind of like a"},{"speaker":"Erin Geiger","startTime":180.3,"endTime":182.46,"body":"hecklist of when you're looking"},{"speaker":"Erin Geiger","startTime":182.46,"endTime":184.71,"body":"t email marketing platforms,"},{"speaker":"Erin Geiger","startTime":182.46,"endTime":184.71,"body":"ake sure that they have these"},{"speaker":"Erin Geiger","startTime":184.71,"endTime":189.03,"body":"hings, right. So we look at"},{"speaker":"Erin Geiger","startTime":184.71,"endTime":189.03,"body":"oft skills like ease of use"},{"speaker":"Erin Geiger","startTime":189.03,"endTime":191.61,"body":"ustomer service, and like"},{"speaker":"Erin Geiger","startTime":189.03,"endTime":191.61,"body":"ricing structure, and then some"},{"speaker":"Erin Geiger","startTime":191.61,"endTime":195.87,"body":"ard skills such as segment to"},{"speaker":"Erin Geiger","startTime":191.61,"endTime":195.87,"body":"egmentation, automation, and"},{"speaker":"Erin Geiger","startTime":195.87,"endTime":200.34,"body":"ata analytics, okay. So for"},{"speaker":"Erin Geiger","startTime":195.87,"endTime":200.34,"body":"ase of use, you're not going to"},{"speaker":"Erin Geiger","startTime":200.37,"endTime":203.85,"body":"se a tool, no matter how"},{"speaker":"Erin Geiger","startTime":200.37,"endTime":203.85,"body":"mazing it has been for others"},{"speaker":"Erin Geiger","startTime":203.85,"endTime":209.28,"body":"n your field, if it's confusing"},{"speaker":"Erin Geiger","startTime":203.85,"endTime":209.28,"body":"nd feels clunky, right. So as"},{"speaker":"Erin Geiger","startTime":209.28,"endTime":212.94,"body":"any if not all, email marketing"},{"speaker":"Erin Geiger","startTime":209.28,"endTime":212.94,"body":"latforms, offer a free trial"},{"speaker":"Erin Geiger","startTime":212.94,"endTime":217.44,"body":"eriod, take them up on this, so"},{"speaker":"Erin Geiger","startTime":212.94,"endTime":217.44,"body":"any of them do. In some, you"},{"speaker":"Erin Geiger","startTime":217.44,"endTime":221.43,"body":"now, you can get a like a"},{"speaker":"Erin Geiger","startTime":217.44,"endTime":221.43,"body":"eally good offer. Like it's"},{"speaker":"Erin Geiger","startTime":222.18,"endTime":225.78,"body":"here's one that I saw that you"},{"speaker":"Erin Geiger","startTime":222.18,"endTime":225.78,"body":"an get with special codes you"},{"speaker":"Erin Geiger","startTime":225.78,"endTime":231.96,"body":"an get for $19. For life, it's"},{"speaker":"Erin Geiger","startTime":225.78,"endTime":231.96,"body":"or float ask I believe, where"},{"speaker":"Erin Geiger","startTime":231.96,"endTime":236.58,"body":"ou can use their platform for"},{"speaker":"Erin Geiger","startTime":231.96,"endTime":236.58,"body":"19. Instead of 30. I want to"},{"speaker":"Erin Geiger","startTime":236.58,"endTime":240.18,"body":"ay a month no matter how big"},{"speaker":"Erin Geiger","startTime":236.58,"endTime":240.18,"body":"our email list goes. So it's"},{"speaker":"Erin Geiger","startTime":240.18,"endTime":243.48,"body":"ot free, but it's a really it's"},{"speaker":"Erin Geiger","startTime":240.18,"endTime":243.48,"body":"pretty big discount, but a lot"},{"speaker":"Erin Geiger","startTime":243.48,"endTime":247.8,"body":"f them have free trials and"},{"speaker":"Erin Geiger","startTime":243.48,"endTime":247.8,"body":"hey usually like 30 day trials,"},{"speaker":"Erin Geiger","startTime":247.8,"endTime":251.46,"body":"ight? So So take them up on it"},{"speaker":"Erin Geiger","startTime":247.8,"endTime":251.46,"body":"nd test them out. And I've done"},{"speaker":"Erin Geiger","startTime":251.46,"endTime":254.91,"body":"his like i've you know, sign up"},{"speaker":"Erin Geiger","startTime":251.46,"endTime":254.91,"body":"or a few. And then you kind of"},{"speaker":"Erin Geiger","startTime":254.91,"endTime":258.78,"body":"rganize like a trial calendar,"},{"speaker":"Erin Geiger","startTime":254.91,"endTime":258.78,"body":"ight? So maybe on a Google"},{"speaker":"Erin Geiger","startTime":258.78,"endTime":261.87,"body":"heet or whatever tool of your"},{"speaker":"Erin Geiger","startTime":258.78,"endTime":261.87,"body":"hoice list. And now all the"},{"speaker":"Erin Geiger","startTime":261.87,"endTime":265.8,"body":"ifferent email platforms that"},{"speaker":"Erin Geiger","startTime":261.87,"endTime":265.8,"body":"ou are testing. And then you"},{"speaker":"Erin Geiger","startTime":265.8,"endTime":269.01,"body":"an test out a few at a time"},{"speaker":"Erin Geiger","startTime":265.8,"endTime":269.01,"body":"ight to sign up for their free"},{"speaker":"Erin Geiger","startTime":269.01,"endTime":272.37,"body":"rial and kind of go through"},{"speaker":"Erin Geiger","startTime":269.01,"endTime":272.37,"body":"ach and see which one feels"},{"speaker":"Erin Geiger","startTime":272.37,"endTime":275.1,"body":"est to you. Which one are you"},{"speaker":"Erin Geiger","startTime":272.37,"endTime":275.1,"body":"ost comfortable with which one"},{"speaker":"Erin Geiger","startTime":275.1,"endTime":277.98,"body":"as the bells and whistles that"},{"speaker":"Erin Geiger","startTime":275.1,"endTime":277.98,"body":"ou need and honestly you don't"},{"speaker":"Erin Geiger","startTime":277.98,"endTime":281.07,"body":"eed many bells and whistles"},{"speaker":"Erin Geiger","startTime":277.98,"endTime":281.07,"body":"specially when you're you're"},{"speaker":"Erin Geiger","startTime":281.07,"endTime":284.79,"body":"irst starting out. So put dates"},{"speaker":"Erin Geiger","startTime":281.07,"endTime":284.79,"body":"n your calendar of when each"},{"speaker":"Erin Geiger","startTime":284.79,"endTime":287.91,"body":"ree trial ends so you know when"},{"speaker":"Erin Geiger","startTime":284.79,"endTime":287.91,"body":"o cancel before you start"},{"speaker":"Erin Geiger","startTime":287.91,"endTime":291.63,"body":"etting charged. Then based on"},{"speaker":"Erin Geiger","startTime":287.91,"endTime":291.63,"body":"hose dates back into a schedule"},{"speaker":"Erin Geiger","startTime":291.9,"endTime":294.87,"body":"f which service you'll test out"},{"speaker":"Erin Geiger","startTime":291.9,"endTime":294.87,"body":"hen and make sure to write down"},{"speaker":"Erin Geiger","startTime":294.87,"endTime":298.14,"body":"otes as you go and leave"},{"speaker":"Erin Geiger","startTime":294.87,"endTime":298.14,"body":"ourself a day or two to review"},{"speaker":"Erin Geiger","startTime":298.14,"endTime":300.57,"body":"ll of your notes that you can"},{"speaker":"Erin Geiger","startTime":298.14,"endTime":300.57,"body":"ake the best decision"},{"speaker":"Erin Geiger","startTime":300.57,"endTime":304.08,"body":"of which service with you and"},{"speaker":"Erin Geiger","startTime":300.57,"endTime":304.08,"body":"your business best. Now,"},{"speaker":"Erin Geiger","startTime":304.08,"endTime":306.15,"body":"customer service is huge,"},{"speaker":"Erin Geiger","startTime":304.08,"endTime":306.15,"body":"especially if you're first"},{"speaker":"Erin Geiger","startTime":306.15,"endTime":308.31,"body":"starting out, because you might"},{"speaker":"Erin Geiger","startTime":306.15,"endTime":308.31,"body":"have a lot of questions as you"},{"speaker":"Erin Geiger","startTime":308.31,"endTime":312.33,"body":"go along, right? So you're going"},{"speaker":"Erin Geiger","startTime":308.31,"endTime":312.33,"body":"to look at, you know, their"},{"speaker":"Erin Geiger","startTime":312.33,"endTime":315.12,"body":"customer service options as"},{"speaker":"Erin Geiger","startTime":312.33,"endTime":315.12,"body":"well. And don't just look at"},{"speaker":"Erin Geiger","startTime":315.12,"endTime":317.76,"body":"what they offer, because they'll"},{"speaker":"Erin Geiger","startTime":315.12,"endTime":317.76,"body":"tell you like, Okay, this"},{"speaker":"Erin Geiger","startTime":318.57,"endTime":322.23,"body":"subscription price point"},{"speaker":"Erin Geiger","startTime":318.57,"endTime":322.23,"body":"includes a free, you know,"},{"speaker":"Erin Geiger","startTime":322.23,"endTime":325.95,"body":"customer service chat, this one"},{"speaker":"Erin Geiger","startTime":322.23,"endTime":325.95,"body":"might include free email. And"},{"speaker":"Erin Geiger","startTime":325.95,"endTime":329.37,"body":"then of course, the top tier"},{"speaker":"Erin Geiger","startTime":325.95,"endTime":329.37,"body":"usually includes email. 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So hop on their live"},{"speaker":"Erin Geiger","startTime":343.68,"endTime":348.0,"body":"chat, log a ticket, send them an"},{"speaker":"Erin Geiger","startTime":348.03,"endTime":351.42,"body":"email, and if they offer phone"},{"speaker":"Erin Geiger","startTime":348.03,"endTime":351.42,"body":"support, then yeah, give them a"},{"speaker":"Erin Geiger","startTime":351.42,"endTime":354.69,"body":"call. And if you're not sure"},{"speaker":"Erin Geiger","startTime":351.42,"endTime":354.69,"body":"what to ask, you can start by"},{"speaker":"Erin Geiger","startTime":354.69,"endTime":357.33,"body":"asking them to explain one of"},{"speaker":"Erin Geiger","startTime":354.69,"endTime":357.33,"body":"the one of the services they"},{"speaker":"Erin Geiger","startTime":357.33,"endTime":360.27,"body":"provide or, you know, look what"},{"speaker":"Erin Geiger","startTime":357.33,"endTime":360.27,"body":"makes them different from their"},{"speaker":"Erin Geiger","startTime":360.27,"endTime":363.78,"body":"competitors, it's a great way to"},{"speaker":"Erin Geiger","startTime":360.27,"endTime":363.78,"body":"test the knowledge of their"},{"speaker":"Erin Geiger","startTime":363.78,"endTime":366.57,"body":"customer service, you know,"},{"speaker":"Erin Geiger","startTime":363.78,"endTime":366.57,"body":"support teams, this, then you"},{"speaker":"Erin Geiger","startTime":366.57,"endTime":369.15,"body":"know, the level of support"},{"speaker":"Erin Geiger","startTime":366.57,"endTime":369.15,"body":"you're most likely be getting,"},{"speaker":"Erin Geiger","startTime":369.39,"endTime":372.27,"body":"if you sign up for their"},{"speaker":"Erin Geiger","startTime":369.39,"endTime":372.27,"body":"service. 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So if the price"},{"speaker":"Erin Geiger","startTime":404.46,"endTime":409.77,"body":"drastically jumps early on, or"},{"speaker":"Erin Geiger","startTime":409.77,"endTime":413.82,"body":"if the features you want aren't"},{"speaker":"Erin Geiger","startTime":409.77,"endTime":413.82,"body":"included unless you purchase one"},{"speaker":"Erin Geiger","startTime":413.82,"endTime":417.54,"body":"of their pricier packages, and"},{"speaker":"Erin Geiger","startTime":413.82,"endTime":417.54,"body":"might be time to move along and"},{"speaker":"Erin Geiger","startTime":417.54,"endTime":422.73,"body":"consider another platform. So"},{"speaker":"Erin Geiger","startTime":417.54,"endTime":422.73,"body":"like I said, I think MailChimp,"},{"speaker":"Erin Geiger","startTime":422.73,"endTime":427.44,"body":"I think is free, until I think"},{"speaker":"Erin Geiger","startTime":422.73,"endTime":427.44,"body":"you hit about 2000 subscribers,"},{"speaker":"Erin Geiger","startTime":427.44,"endTime":429.6,"body":"and then you have to start"},{"speaker":"Erin Geiger","startTime":427.44,"endTime":429.6,"body":"paying. And there are others"},{"speaker":"Erin Geiger","startTime":429.6,"endTime":433.53,"body":"like flow desk where you pay the"},{"speaker":"Erin Geiger","startTime":429.6,"endTime":433.53,"body":"same amount, regardless of a"},{"speaker":"Erin Geiger","startTime":433.53,"endTime":435.99,"body":"number of subscribers. So that's"},{"speaker":"Erin Geiger","startTime":433.53,"endTime":435.99,"body":"pretty cool. But you're going to"},{"speaker":"Erin Geiger","startTime":435.99,"endTime":438.81,"body":"want to look at each one to see"},{"speaker":"Erin Geiger","startTime":435.99,"endTime":438.81,"body":"what their pricing structure is."},{"speaker":"Erin Geiger","startTime":440.04,"endTime":443.91,"body":"So you're also gonna want to use"},{"speaker":"Erin Geiger","startTime":440.04,"endTime":443.91,"body":"personalization as much as you"},{"speaker":"Erin Geiger","startTime":443.91,"endTime":448.62,"body":"can. And so like, you know, at"},{"speaker":"Erin Geiger","startTime":443.91,"endTime":448.62,"body":"the very least, when you do grow"},{"speaker":"Erin Geiger","startTime":448.62,"endTime":451.53,"body":"your email list and you ask"},{"speaker":"Erin Geiger","startTime":448.62,"endTime":451.53,"body":"people for their information, in"},{"speaker":"Erin Geiger","startTime":451.53,"endTime":455.76,"body":"order to get, let's say, a"},{"speaker":"Erin Geiger","startTime":451.53,"endTime":455.76,"body":"download that you are offering,"},{"speaker":"Erin Geiger","startTime":456.06,"endTime":459.87,"body":"you're going to want to get at,"},{"speaker":"Erin Geiger","startTime":456.06,"endTime":459.87,"body":"I recommend you get their first"},{"speaker":"Erin Geiger","startTime":459.87,"endTime":462.9,"body":"name and their email address."},{"speaker":"Erin Geiger","startTime":459.87,"endTime":462.9,"body":"Really nothing more. And it does"},{"speaker":"Erin Geiger","startTime":462.9,"endTime":465.93,"body":"depend upon your industry. Like"},{"speaker":"Erin Geiger","startTime":462.9,"endTime":465.93,"body":"if you're more of a b2b, you're"},{"speaker":"Erin Geiger","startTime":465.93,"endTime":468.27,"body":"trying You know, you're working"},{"speaker":"Erin Geiger","startTime":465.93,"endTime":468.27,"body":"with other businesses, and you"},{"speaker":"Erin Geiger","startTime":468.27,"endTime":471.9,"body":"need to know like their industry"},{"speaker":"Erin Geiger","startTime":468.27,"endTime":471.9,"body":"and maybe what other platforms"},{"speaker":"Erin Geiger","startTime":471.9,"endTime":473.67,"body":"they're using, you know, you"},{"speaker":"Erin Geiger","startTime":471.9,"endTime":473.67,"body":"might need some other"},{"speaker":"Erin Geiger","startTime":473.67,"endTime":477.12,"body":"information. But just know, the"},{"speaker":"Erin Geiger","startTime":473.67,"endTime":477.12,"body":"more fields that you have them"},{"speaker":"Erin Geiger","startTime":477.12,"endTime":481.86,"body":"fill out, the higher barrier to"},{"speaker":"Erin Geiger","startTime":477.12,"endTime":481.86,"body":"entry you are creating. So I"},{"speaker":"Erin Geiger","startTime":481.86,"endTime":485.85,"body":"always say, if you can get away"},{"speaker":"Erin Geiger","startTime":481.86,"endTime":485.85,"body":"with getting the first name, and"},{"speaker":"Erin Geiger","startTime":485.85,"endTime":488.43,"body":"then the email address, that's"},{"speaker":"Erin Geiger","startTime":485.85,"endTime":488.43,"body":"awesome, because then you can"},{"speaker":"Erin Geiger","startTime":488.43,"endTime":491.13,"body":"personalize the emails and any"},{"speaker":"Erin Geiger","startTime":488.43,"endTime":491.13,"body":"other"},{"speaker":"Erin Geiger","startTime":492.48,"endTime":495.27,"body":"correspondence that you are"},{"speaker":"Erin Geiger","startTime":492.48,"endTime":495.27,"body":"reaching out to them with,"},{"speaker":"Erin Geiger","startTime":495.27,"endTime":497.49,"body":"right, and then you have your"},{"speaker":"Erin Geiger","startTime":495.27,"endTime":497.49,"body":"email address, of course. So"},{"speaker":"Erin Geiger","startTime":498.69,"endTime":503.07,"body":"I'll go over data merges and"},{"speaker":"Erin Geiger","startTime":498.69,"endTime":503.07,"body":"segmentation. Very quickly these"},{"speaker":"Erin Geiger","startTime":503.25,"endTime":507.51,"body":"because we can get very"},{"speaker":"Erin Geiger","startTime":503.25,"endTime":507.51,"body":"complicated with these and the"},{"speaker":"Erin Geiger","startTime":507.51,"endTime":511.59,"body":"other kind of automated features"},{"speaker":"Erin Geiger","startTime":507.51,"endTime":511.59,"body":"that email platforms have. And"},{"speaker":"Erin Geiger","startTime":511.62,"endTime":515.07,"body":"maybe I'll do another podcast"},{"speaker":"Erin Geiger","startTime":511.62,"endTime":515.07,"body":"episode where I do a deeper"},{"speaker":"Erin Geiger","startTime":515.07,"endTime":518.25,"body":"dive. But basically, a Data"},{"speaker":"Erin Geiger","startTime":515.07,"endTime":518.25,"body":"Merge is pulling data from an"},{"speaker":"Erin Geiger","startTime":518.25,"endTime":521.64,"body":"email list into the email send."},{"speaker":"Erin Geiger","startTime":518.25,"endTime":521.64,"body":"So the most popular one and the"},{"speaker":"Erin Geiger","startTime":521.64,"endTime":524.31,"body":"one that I recommend, like I"},{"speaker":"Erin Geiger","startTime":521.64,"endTime":524.31,"body":"said before, is the first name."},{"speaker":"Erin Geiger","startTime":524.64,"endTime":526.89,"body":"So you can personalize the"},{"speaker":"Erin Geiger","startTime":524.64,"endTime":526.89,"body":"greeting to each person on your"},{"speaker":"Erin Geiger","startTime":526.89,"endTime":529.8,"body":"email list. And further within"},{"speaker":"Erin Geiger","startTime":526.89,"endTime":529.8,"body":"the copy, you can continue the"},{"speaker":"Erin Geiger","startTime":529.8,"endTime":532.86,"body":"personalization or driving"},{"speaker":"Erin Geiger","startTime":529.8,"endTime":532.86,"body":"certain points home. So if you"},{"speaker":"Erin Geiger","startTime":532.86,"endTime":536.34,"body":"subscribe to my email, you will"},{"speaker":"Erin Geiger","startTime":532.86,"endTime":536.34,"body":"notice that I always open it"},{"speaker":"Erin Geiger","startTime":536.34,"endTime":540.45,"body":"with a personalized opening. I"},{"speaker":"Erin Geiger","startTime":536.34,"endTime":540.45,"body":"greet the person by their first"},{"speaker":"Erin Geiger","startTime":540.45,"endTime":544.32,"body":"name. And I might within the"},{"speaker":"Erin Geiger","startTime":540.45,"endTime":544.32,"body":"body if I'm really trying to"},{"speaker":"Erin Geiger","startTime":544.32,"endTime":548.04,"body":"emphasize something. I might"},{"speaker":"Erin Geiger","startTime":544.32,"endTime":548.04,"body":"also like say it again, their"},{"speaker":"Erin Geiger","startTime":548.04,"endTime":551.13,"body":"first name as well to really"},{"speaker":"Erin Geiger","startTime":548.04,"endTime":551.13,"body":"drive that point for"},{"speaker":"Erin Geiger","startTime":551.13,"endTime":555.03,"body":"segmentation, oh, there's so"},{"speaker":"Erin Geiger","startTime":551.13,"endTime":555.03,"body":"many things, so many branches"},{"speaker":"Erin Geiger","startTime":555.03,"endTime":557.31,"body":"with segmentation, so many"},{"speaker":"Erin Geiger","startTime":555.03,"endTime":557.31,"body":"different ways you could use it."},{"speaker":"Erin Geiger","startTime":557.31,"endTime":560.22,"body":"So it's a huge tool to leverage"},{"speaker":"Erin Geiger","startTime":557.31,"endTime":560.22,"body":"from your email marketing"},{"speaker":"Erin Geiger","startTime":560.22,"endTime":564.78,"body":"platform. So for example, we had"},{"speaker":"Erin Geiger","startTime":560.22,"endTime":564.78,"body":"I had a quiz is one of my lead"},{"speaker":"Erin Geiger","startTime":564.78,"endTime":569.34,"body":"magnet. So dependent upon the"},{"speaker":"Erin Geiger","startTime":564.78,"endTime":569.34,"body":"quiz results, I can segment the"},{"speaker":"Erin Geiger","startTime":569.34,"endTime":572.91,"body":"list and send a more advanced"},{"speaker":"Erin Geiger","startTime":569.34,"endTime":572.91,"body":"business content to a portion of"},{"speaker":"Erin Geiger","startTime":572.91,"endTime":576.54,"body":"the audience and then more"},{"speaker":"Erin Geiger","startTime":572.91,"endTime":576.54,"body":"beginner content to the other."},{"speaker":"Erin Geiger","startTime":576.54,"endTime":579.87,"body":"Right so you can retarget a"},{"speaker":"Erin Geiger","startTime":576.54,"endTime":579.87,"body":"segment on your list based on"},{"speaker":"Erin Geiger","startTime":579.9,"endTime":582.42,"body":"emails they haven't opened. So"},{"speaker":"Erin Geiger","startTime":579.9,"endTime":582.42,"body":"I've done this as well. If they"},{"speaker":"Erin Geiger","startTime":582.42,"endTime":586.2,"body":"haven't opened an email, I'll"},{"speaker":"Erin Geiger","startTime":582.42,"endTime":586.2,"body":"resend the email just to that"},{"speaker":"Erin Geiger","startTime":586.2,"endTime":589.8,"body":"segment that haven't opened them"},{"speaker":"Erin Geiger","startTime":586.2,"endTime":589.8,"body":"or where they were or wherever"},{"speaker":"Erin Geiger","startTime":589.8,"endTime":592.2,"body":"they fell off your marketing"},{"speaker":"Erin Geiger","startTime":589.8,"endTime":592.2,"body":"funnel. You can kind of segment"},{"speaker":"Erin Geiger","startTime":592.2,"endTime":596.4,"body":"those two. And of course I"},{"speaker":"Erin Geiger","startTime":592.2,"endTime":596.4,"body":"segment them by like products"},{"speaker":"Erin Geiger","startTime":596.4,"endTime":599.55,"body":"they've purchased right so"},{"speaker":"Erin Geiger","startTime":596.4,"endTime":599.55,"body":"people who are subscribe to my"},{"speaker":"Erin Geiger","startTime":599.55,"endTime":603.54,"body":"email app membership, I will"},{"speaker":"Erin Geiger","startTime":599.55,"endTime":603.54,"body":"segment my email list based upon"},{"speaker":"Erin Geiger","startTime":603.54,"endTime":606.66,"body":"just people who are subscribers"},{"speaker":"Erin Geiger","startTime":603.54,"endTime":606.66,"body":"of that membership, right? So"},{"speaker":"Erin Geiger","startTime":606.66,"endTime":609.03,"body":"there's so many different ways"},{"speaker":"Erin Geiger","startTime":606.66,"endTime":609.03,"body":"you can segment your list to"},{"speaker":"Erin Geiger","startTime":609.03,"endTime":612.21,"body":"make sure that the, you're"},{"speaker":"Erin Geiger","startTime":609.03,"endTime":612.21,"body":"really targeting your content to"},{"speaker":"Erin Geiger","startTime":612.21,"endTime":617.37,"body":"the people who will leverage it"},{"speaker":"Erin Geiger","startTime":612.21,"endTime":617.37,"body":"the most. So, you're going to"},{"speaker":"Erin Geiger","startTime":617.37,"endTime":620.7,"body":"want to look at the plan"},{"speaker":"Erin Geiger","startTime":617.37,"endTime":620.7,"body":"options. Like I said, Here's"},{"speaker":"Erin Geiger","startTime":620.7,"endTime":625.14,"body":"just a quick list for you list"},{"speaker":"Erin Geiger","startTime":620.7,"endTime":625.14,"body":"takers, the plan options, maybe"},{"speaker":"Erin Geiger","startTime":625.14,"endTime":628.5,"body":"like templates that they have."},{"speaker":"Erin Geiger","startTime":625.14,"endTime":628.5,"body":"So some of them have beautifully"},{"speaker":"Erin Geiger","startTime":628.5,"endTime":631.92,"body":"designed templates, so many for"},{"speaker":"Erin Geiger","startTime":628.5,"endTime":631.92,"body":"you to choose from others might"},{"speaker":"Erin Geiger","startTime":631.92,"endTime":636.12,"body":"hedges have a handful. So take a"},{"speaker":"Erin Geiger","startTime":631.92,"endTime":636.12,"body":"look at that, and what is best"},{"speaker":"Erin Geiger","startTime":636.12,"endTime":640.2,"body":"for you scheduling. So some of"},{"speaker":"Erin Geiger","startTime":636.12,"endTime":640.2,"body":"them, you can schedule your"},{"speaker":"Erin Geiger","startTime":640.2,"endTime":642.9,"body":"emails in advance, and maybe"},{"speaker":"Erin Geiger","startTime":640.2,"endTime":642.9,"body":"it's included in the free"},{"speaker":"Erin Geiger","startTime":642.9,"endTime":645.69,"body":"version, others maybe you have"},{"speaker":"Erin Geiger","startTime":642.9,"endTime":645.69,"body":"to pay in order to have that."},{"speaker":"Erin Geiger","startTime":645.69,"endTime":647.88,"body":"And I will tell you, obviously"},{"speaker":"Erin Geiger","startTime":645.69,"endTime":647.88,"body":"scheduling your emails in"},{"speaker":"Erin Geiger","startTime":647.88,"endTime":652.53,"body":"advance is an amazing, super"},{"speaker":"Erin Geiger","startTime":647.88,"endTime":652.53,"body":"helpful feature to have. Because"},{"speaker":"Erin Geiger","startTime":652.53,"endTime":656.58,"body":"like, for example, the other"},{"speaker":"Erin Geiger","startTime":652.53,"endTime":656.58,"body":"week, we were in Oahu on our"},{"speaker":"Erin Geiger","startTime":656.58,"endTime":660.81,"body":"family vacation, and I was not"},{"speaker":"Erin Geiger","startTime":656.58,"endTime":660.81,"body":"about you know, to kind of like"},{"speaker":"Erin Geiger","startTime":660.81,"endTime":663.42,"body":"make sure I woke up in the"},{"speaker":"Erin Geiger","startTime":660.81,"endTime":663.42,"body":"morning at a certain time to"},{"speaker":"Erin Geiger","startTime":663.42,"endTime":666.39,"body":"send out an email. So I wrote it"},{"speaker":"Erin Geiger","startTime":663.42,"endTime":666.39,"body":"up and I scheduled it out before"},{"speaker":"Erin Geiger","startTime":666.39,"endTime":670.26,"body":"we left, it went out without a"},{"speaker":"Erin Geiger","startTime":666.39,"endTime":670.26,"body":"hitch. And so you know,"},{"speaker":"Erin Geiger","startTime":670.26,"endTime":673.41,"body":"obviously every week I do that,"},{"speaker":"Erin Geiger","startTime":670.26,"endTime":673.41,"body":"and so it's just really helpful"},{"speaker":"Erin Geiger","startTime":673.41,"endTime":676.23,"body":"to be able to schedule your"},{"speaker":"Erin Geiger","startTime":673.41,"endTime":676.23,"body":"emails out for, for further"},{"speaker":"Erin Geiger","startTime":676.23,"endTime":680.19,"body":"times. A B testing is another"},{"speaker":"Erin Geiger","startTime":676.23,"endTime":680.19,"body":"thing you might want to look at."},{"speaker":"Erin Geiger","startTime":680.19,"endTime":683.34,"body":"Because you might want to a b"},{"speaker":"Erin Geiger","startTime":680.19,"endTime":683.34,"body":"test, maybe a subject line, or"},{"speaker":"Erin Geiger","startTime":683.34,"endTime":686.82,"body":"you know, it maybe should one"},{"speaker":"Erin Geiger","startTime":683.34,"endTime":686.82,"body":"email has images and the other"},{"speaker":"Erin Geiger","startTime":686.82,"endTime":690.57,"body":"one doesn't. So you do some A B"},{"speaker":"Erin Geiger","startTime":686.82,"endTime":690.57,"body":"testing to see what kind of"},{"speaker":"Erin Geiger","startTime":690.57,"endTime":693.54,"body":"content and formatting works"},{"speaker":"Erin Geiger","startTime":690.57,"endTime":693.54,"body":"best for your audience"},{"speaker":"Erin Geiger","startTime":693.93,"endTime":698.04,"body":"segmentation, we went over"},{"speaker":"Erin Geiger","startTime":693.93,"endTime":698.04,"body":"integration options, some of"},{"speaker":"Erin Geiger","startTime":698.04,"endTime":700.86,"body":"them will integrate seamlessly"},{"speaker":"Erin Geiger","startTime":698.04,"endTime":700.86,"body":"with your website or other"},{"speaker":"Erin Geiger","startTime":700.86,"endTime":704.16,"body":"tools, you want to look at that"},{"speaker":"Erin Geiger","startTime":700.86,"endTime":704.16,"body":"automation tools to make it a"},{"speaker":"Erin Geiger","startTime":704.16,"endTime":707.55,"body":"seamless process. You want to"},{"speaker":"Erin Geiger","startTime":704.16,"endTime":707.55,"body":"make sure it's simple and user"},{"speaker":"Erin Geiger","startTime":707.55,"endTime":710.28,"body":"friendly, especially if you're"},{"speaker":"Erin Geiger","startTime":707.55,"endTime":710.28,"body":"first starting out, you do not"},{"speaker":"Erin Geiger","startTime":710.28,"endTime":713.4,"body":"need another time sink or"},{"speaker":"Erin Geiger","startTime":710.28,"endTime":713.4,"body":"headache on your hands,"},{"speaker":"Erin Geiger","startTime":713.82,"endTime":718.59,"body":"performance and analytics. So I"},{"speaker":"Erin Geiger","startTime":713.82,"endTime":718.59,"body":"have a separate download where I"},{"speaker":"Erin Geiger","startTime":718.59,"endTime":723.93,"body":"kind of list out the email"},{"speaker":"Erin Geiger","startTime":718.59,"endTime":723.93,"body":"metrics that you really want to"},{"speaker":"Erin Geiger","startTime":723.93,"endTime":726.96,"body":"pay attention to and others that"},{"speaker":"Erin Geiger","startTime":723.93,"endTime":726.96,"body":"maybe you want to pay attention"},{"speaker":"Erin Geiger","startTime":726.96,"endTime":730.59,"body":"to every week, but they're not,"},{"speaker":"Erin Geiger","startTime":726.96,"endTime":730.59,"body":"you know, super crucial to look"},{"speaker":"Erin Geiger","startTime":730.59,"endTime":734.13,"body":"at all the time. Maybe"},{"speaker":"Erin Geiger","startTime":730.59,"endTime":734.13,"body":"innovative tools like a lot of"},{"speaker":"Erin Geiger","startTime":734.13,"endTime":736.41,"body":"these email marketing platforms."},{"speaker":"Erin Geiger","startTime":734.13,"endTime":736.41,"body":"They're constantly trying to"},{"speaker":"Erin Geiger","startTime":736.41,"endTime":739.44,"body":"come up with new, innovative"},{"speaker":"Erin Geiger","startTime":736.41,"endTime":739.44,"body":"ways to help you grow your list"},{"speaker":"Erin Geiger","startTime":739.44,"endTime":742.89,"body":"in your business. So take a look"},{"speaker":"Erin Geiger","startTime":739.44,"endTime":742.89,"body":"at that customer service, like I"},{"speaker":"Erin Geiger","startTime":742.89,"endTime":747.93,"body":"said, and guides and tutorials."},{"speaker":"Erin Geiger","startTime":742.89,"endTime":747.93,"body":"So some of them have pretty"},{"speaker":"Erin Geiger","startTime":747.93,"endTime":751.83,"body":"amazing tutorials, video"},{"speaker":"Erin Geiger","startTime":747.93,"endTime":751.83,"body":"tutorials, documents, you can"},{"speaker":"Erin Geiger","startTime":752.1,"endTime":755.1,"body":"download guides that you can"},{"speaker":"Erin Geiger","startTime":752.1,"endTime":755.1,"body":"take a look where they walk you"},{"speaker":"Erin Geiger","startTime":755.1,"endTime":758.34,"body":"step by step through all the"},{"speaker":"Erin Geiger","startTime":755.1,"endTime":758.34,"body":"different features that they"},{"speaker":"Erin Geiger","startTime":758.67,"endTime":762.36,"body":"that they offer. So there there"},{"speaker":"Erin Geiger","startTime":758.67,"endTime":762.36,"body":"appear to be hundreds of options"},{"speaker":"Erin Geiger","startTime":762.36,"endTime":765.39,"body":"when it comes to email marketing"},{"speaker":"Erin Geiger","startTime":762.36,"endTime":765.39,"body":"platforms, I honestly started"},{"speaker":"Erin Geiger","startTime":765.39,"endTime":768.48,"body":"making a list and get completely"},{"speaker":"Erin Geiger","startTime":765.39,"endTime":768.48,"body":"overwhelmed but I got to about"},{"speaker":"Erin Geiger","startTime":768.48,"endTime":773.67,"body":"60 with no end in sight. And so"},{"speaker":"Erin Geiger","startTime":768.48,"endTime":773.67,"body":"I do have a list of all 60 so if"},{"speaker":"Erin Geiger","startTime":773.67,"endTime":776.46,"body":"you want to email me at hello at"},{"speaker":"Erin Geiger","startTime":773.67,"endTime":776.46,"body":"Muscle Creative comm I'd be"},{"speaker":"Erin Geiger","startTime":776.46,"endTime":779.31,"body":"happy to send it to you, if you"},{"speaker":"Erin Geiger","startTime":776.46,"endTime":779.31,"body":"want to do your own due"},{"speaker":"Erin Geiger","startTime":779.31,"endTime":782.37,"body":"diligence on those. But I"},{"speaker":"Erin Geiger","startTime":782.489,"endTime":785.969,"body":"I did the research and I have"},{"speaker":"Erin Geiger","startTime":782.489,"endTime":785.969,"body":"about six of them that I will"},{"speaker":"Erin Geiger","startTime":785.999,"endTime":788.669,"body":"you know i whittle down so I"},{"speaker":"Erin Geiger","startTime":785.999,"endTime":788.669,"body":"think that you guys should"},{"speaker":"Erin Geiger","startTime":788.669,"endTime":793.859,"body":"consider kind of saving you some"},{"speaker":"Erin Geiger","startTime":788.669,"endTime":793.859,"body":"time. So I have used MailChimp"},{"speaker":"Erin Geiger","startTime":794.579,"endTime":797.789,"body":"and I've now switched to kajabi"},{"speaker":"Erin Geiger","startTime":794.579,"endTime":797.789,"body":"as that is where my website is"},{"speaker":"Erin Geiger","startTime":797.789,"endTime":802.019,"body":"hosted and my digital chorus and"},{"speaker":"Erin Geiger","startTime":797.789,"endTime":802.019,"body":"my membership. And so I'm"},{"speaker":"Erin Geiger","startTime":802.019,"endTime":805.859,"body":"testing out kajabi is email"},{"speaker":"Erin Geiger","startTime":802.019,"endTime":805.859,"body":"marketing for some people, they"},{"speaker":"Erin Geiger","startTime":805.859,"endTime":808.829,"body":"love it other people not so"},{"speaker":"Erin Geiger","startTime":805.859,"endTime":808.829,"body":"much. kajabi is sort of new to"},{"speaker":"Erin Geiger","startTime":808.829,"endTime":810.899,"body":"the email marketing game. And"},{"speaker":"Erin Geiger","startTime":808.829,"endTime":810.899,"body":"they're always making"},{"speaker":"Erin Geiger","startTime":810.899,"endTime":813.929,"body":"improvements, but I'm giving"},{"speaker":"Erin Geiger","startTime":810.899,"endTime":813.929,"body":"them the benefit of the doubt"},{"speaker":"Erin Geiger","startTime":813.959,"endTime":818.099,"body":"and testing them out. So we"},{"speaker":"Erin Geiger","startTime":813.959,"endTime":818.099,"body":"shall see. I will keep you"},{"speaker":"Erin Geiger","startTime":818.129,"endTime":822.059,"body":"posted. So yeah, I've heard"},{"speaker":"Erin Geiger","startTime":818.129,"endTime":822.059,"body":"mixed reviews on them for sure,"},{"speaker":"Erin Geiger","startTime":822.059,"endTime":824.819,"body":"but I will link to the other"},{"speaker":"Erin Geiger","startTime":822.059,"endTime":824.819,"body":"ones I think you should consider"},{"speaker":"Erin Geiger","startTime":825.329,"endTime":828.539,"body":"if you have any questions email"},{"speaker":"Erin Geiger","startTime":825.329,"endTime":828.539,"body":"me at hello at Muscle Creative"},{"speaker":"Erin Geiger","startTime":828.569,"endTime":833.399,"body":"calm, and I'll see you next"},{"speaker":"Erin Geiger","startTime":828.569,"endTime":833.399,"body":"week. Thanks for tuning in to"},{"speaker":"Erin Geiger","startTime":833.399,"endTime":836.609,"body":"the Small Business big mindset"},{"speaker":"Erin Geiger","startTime":833.399,"endTime":836.609,"body":"podcast. To keep the fun going."},{"speaker":"Erin Geiger","startTime":836.609,"endTime":839.009,"body":"Check out our Facebook group"},{"speaker":"Erin Geiger","startTime":836.609,"endTime":839.009,"body":"start and scaling online"},{"speaker":"Erin Geiger","startTime":839.009,"endTime":842.009,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":839.009,"endTime":842.009,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":842.009,"endTime":844.739,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":842.009,"endTime":844.739,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":844.739,"endTime":847.619,"body":"Muscle Creative calm and click"},{"speaker":"Erin Geiger","startTime":844.739,"endTime":847.619,"body":"subscribe. Join our email list"},{"speaker":"Erin Geiger","startTime":847.619,"endTime":850.079,"body":"for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":847.619,"endTime":850.079,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":850.079,"endTime":852.959,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":850.079,"endTime":852.959,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":852.959,"endTime":856.379,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":852.959,"endTime":856.379,"body":"As always be authentic, bring an"},{"speaker":"Erin Geiger","startTime":856.379,"endTime":858.749,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":856.379,"endTime":858.749,"body":"Michigan"}]}