{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.55,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.55,"endTime":4.89,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"Podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.61,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.61,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":24.3,"endTime":27.09,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":24.3,"endTime":27.09,"body":"mall Business big mindset"},{"speaker":"Erin Geiger","startTime":27.09,"endTime":30.87,"body":"odcast. This week, I thought we"},{"speaker":"Erin Geiger","startTime":27.09,"endTime":30.87,"body":"ould talk a little bit about"},{"speaker":"Erin Geiger","startTime":30.9,"endTime":34.59,"body":"reating headlines and subject"},{"speaker":"Erin Geiger","startTime":30.9,"endTime":34.59,"body":"ines, you know, like how to"},{"speaker":"Erin Geiger","startTime":34.59,"endTime":38.19,"body":"rite attention grabbing"},{"speaker":"Erin Geiger","startTime":34.59,"endTime":38.19,"body":"eadlines and subject lines,"},{"speaker":"Erin Geiger","startTime":38.22,"endTime":41.85,"body":"ight. So when you have an opt"},{"speaker":"Erin Geiger","startTime":38.22,"endTime":41.85,"body":"n page, you have that copy"},{"speaker":"Erin Geiger","startTime":41.85,"endTime":44.85,"body":"here that you really want to"},{"speaker":"Erin Geiger","startTime":41.85,"endTime":44.85,"body":"oost conversions. super"},{"speaker":"Erin Geiger","startTime":44.85,"endTime":47.34,"body":"mportant to have actual"},{"speaker":"Erin Geiger","startTime":44.85,"endTime":47.34,"body":"eadlines and subject lines to"},{"speaker":"Erin Geiger","startTime":47.34,"endTime":50.85,"body":"et people's attention. So a few"},{"speaker":"Erin Geiger","startTime":47.34,"endTime":50.85,"body":"oints that you should think"},{"speaker":"Erin Geiger","startTime":50.85,"endTime":54.84,"body":"bout before even creating it is"},{"speaker":"Erin Geiger","startTime":50.85,"endTime":54.84,"body":"hat you need to be clear and"},{"speaker":"Erin Geiger","startTime":54.84,"endTime":59.61,"body":"ocused on one idea that is"},{"speaker":"Erin Geiger","startTime":54.84,"endTime":59.61,"body":"mportant to your ICA benefits,"},{"speaker":"Erin Geiger","startTime":59.61,"endTime":63.45,"body":"ot process or features, right."},{"speaker":"Erin Geiger","startTime":59.61,"endTime":63.45,"body":"o you want to talk to them"},{"speaker":"Erin Geiger","startTime":63.45,"endTime":67.98,"body":"bout the benefits of what you"},{"speaker":"Erin Geiger","startTime":63.45,"endTime":67.98,"body":"re talking about. You don't"},{"speaker":"Erin Geiger","startTime":67.98,"endTime":71.94,"body":"ant to bog them down and entire"},{"speaker":"Erin Geiger","startTime":67.98,"endTime":71.94,"body":"rocess or just features of"},{"speaker":"Erin Geiger","startTime":71.94,"endTime":75.81,"body":"omething, you want to just get"},{"speaker":"Erin Geiger","startTime":71.94,"endTime":75.81,"body":"cross to them what they're"},{"speaker":"Erin Geiger","startTime":75.81,"endTime":79.86,"body":"oing to get out of it and a"},{"speaker":"Erin Geiger","startTime":75.81,"endTime":79.86,"body":"uick Zippy, headline or subject"},{"speaker":"Erin Geiger","startTime":79.86,"endTime":84.45,"body":"ine, you want to use your ICS"},{"speaker":"Erin Geiger","startTime":79.86,"endTime":84.45,"body":"anguage and I use the term ICA,"},{"speaker":"Erin Geiger","startTime":85.2,"endTime":88.41,"body":"t's your, your ideal customer"},{"speaker":"Erin Geiger","startTime":85.2,"endTime":88.41,"body":"vatar could be your ideal"},{"speaker":"Erin Geiger","startTime":88.41,"endTime":92.52,"body":"lient. You want to know, you"},{"speaker":"Erin Geiger","startTime":88.41,"endTime":92.52,"body":"now how they speak what"},{"speaker":"Erin Geiger","startTime":92.55,"endTime":96.12,"body":"anguage resonates with them, I"},{"speaker":"Erin Geiger","startTime":92.55,"endTime":96.12,"body":"ave separate trainings on that."},{"speaker":"Erin Geiger","startTime":97.44,"endTime":100.65,"body":"asically, you want to use the"},{"speaker":"Erin Geiger","startTime":97.44,"endTime":100.65,"body":"essaging that your ICA will"},{"speaker":"Erin Geiger","startTime":100.65,"endTime":103.77,"body":"nderstand that resonates with"},{"speaker":"Erin Geiger","startTime":100.65,"endTime":103.77,"body":"hem that will have them being"},{"speaker":"Erin Geiger","startTime":103.98,"endTime":106.86,"body":"ike going like oh my gosh, you"},{"speaker":"Erin Geiger","startTime":103.98,"endTime":106.86,"body":"ere in my head, you totally get"},{"speaker":"Erin Geiger","startTime":107.04,"endTime":110.01,"body":"hat I'm thinking what I need."},{"speaker":"Erin Geiger","startTime":107.04,"endTime":110.01,"body":"ou want a headline that tells"},{"speaker":"Erin Geiger","startTime":110.04,"endTime":113.13,"body":"hat it is okay, so you don't"},{"speaker":"Erin Geiger","startTime":110.04,"endTime":113.13,"body":"ant to get too too super clever"},{"speaker":"Erin Geiger","startTime":113.58,"endTime":115.89,"body":"ith your headline to where"},{"speaker":"Erin Geiger","startTime":113.58,"endTime":115.89,"body":"eople are like I have no idea"},{"speaker":"Erin Geiger","startTime":115.89,"endTime":118.8,"body":"hat you're talking about. So"},{"speaker":"Erin Geiger","startTime":115.89,"endTime":118.8,"body":"our headline should be pretty"},{"speaker":"Erin Geiger","startTime":118.8,"endTime":123.69,"body":"irect and clear. But also"},{"speaker":"Erin Geiger","startTime":118.8,"endTime":123.69,"body":"atchy and attention grabbing."},{"speaker":"Erin Geiger","startTime":123.69,"endTime":127.53,"body":"o how's that for a challenge."},{"speaker":"Erin Geiger","startTime":123.69,"endTime":127.53,"body":"ut like I said, Don't get too"},{"speaker":"Erin Geiger","startTime":127.53,"endTime":130.95,"body":"itty or clever with it. Because"},{"speaker":"Erin Geiger","startTime":127.53,"endTime":130.95,"body":"ou unless you have like a"},{"speaker":"Erin Geiger","startTime":130.95,"endTime":134.34,"body":"ubhead or something that can"},{"speaker":"Erin Geiger","startTime":130.95,"endTime":134.34,"body":"ollow up, and to tell people"},{"speaker":"Erin Geiger","startTime":134.34,"endTime":138.06,"body":"xactly what it is that they're"},{"speaker":"Erin Geiger","startTime":134.34,"endTime":138.06,"body":"etting. And like I said, the"},{"speaker":"Erin Geiger","startTime":138.06,"endTime":141.45,"body":"ubtitle only if needed could"},{"speaker":"Erin Geiger","startTime":138.06,"endTime":141.45,"body":"escribe the outcome and make"},{"speaker":"Erin Geiger","startTime":141.45,"endTime":144.87,"body":"ure it ties in with your"},{"speaker":"Erin Geiger","startTime":141.45,"endTime":144.87,"body":"eadline, a testimonial can be a"},{"speaker":"Erin Geiger","startTime":144.87,"endTime":148.83,"body":"ice touch somewhere it within"},{"speaker":"Erin Geiger","startTime":144.87,"endTime":148.83,"body":"he copy of what the headline"},{"speaker":"Erin Geiger","startTime":148.83,"endTime":153.27,"body":"nd the subject line is talking"},{"speaker":"Erin Geiger","startTime":148.83,"endTime":153.27,"body":"bout. And I'll go over this in"},{"speaker":"Erin Geiger","startTime":153.27,"endTime":157.05,"body":"little bit. But your your,"},{"speaker":"Erin Geiger","startTime":153.27,"endTime":157.05,"body":"our bed copy should be"},{"speaker":"Erin Geiger","startTime":157.08,"endTime":160.11,"body":"ctionable. So let's actually"},{"speaker":"Erin Geiger","startTime":157.08,"endTime":160.11,"body":"et's just talk about the call"},{"speaker":"Erin Geiger","startTime":160.11,"endTime":163.74,"body":"o action button now. So you"},{"speaker":"Erin Geiger","startTime":160.11,"endTime":163.74,"body":"ight see it as CTA button, or"},{"speaker":"Erin Geiger","startTime":163.74,"endTime":168.24,"body":"all to action button. So people"},{"speaker":"Erin Geiger","startTime":163.74,"endTime":168.24,"body":"ill click the call to action"},{"speaker":"Erin Geiger","startTime":168.24,"endTime":170.64,"body":"utton, it could be like"},{"speaker":"Erin Geiger","startTime":168.24,"endTime":170.64,"body":"ownload now. And it could take"},{"speaker":"Erin Geiger","startTime":170.64,"endTime":174.21,"body":"hem to a pop up for their first"},{"speaker":"Erin Geiger","startTime":170.64,"endTime":174.21,"body":"ame and email address if this"},{"speaker":"Erin Geiger","startTime":174.21,"endTime":178.86,"body":"s going to like a lead"},{"speaker":"Erin Geiger","startTime":174.21,"endTime":178.86,"body":"enerating situation. And so you"},{"speaker":"Erin Geiger","startTime":178.86,"endTime":182.04,"body":"ould be like, enter your name"},{"speaker":"Erin Geiger","startTime":178.86,"endTime":182.04,"body":"nd the best email legit email"},{"speaker":"Erin Geiger","startTime":182.1,"endTime":184.71,"body":"mail address to get your free"},{"speaker":"Erin Geiger","startTime":182.1,"endTime":184.71,"body":"heat sheet or something like"},{"speaker":"Erin Geiger","startTime":184.71,"endTime":191.01,"body":"hat. So other sort of action"},{"speaker":"Erin Geiger","startTime":184.71,"endTime":191.01,"body":"erbs or you know, actionable"},{"speaker":"Erin Geiger","startTime":191.01,"endTime":196.68,"body":"opy to put on your button could"},{"speaker":"Erin Geiger","startTime":191.01,"endTime":196.68,"body":"e grab it now. Or Yes, this is"},{"speaker":"Erin Geiger","startTime":196.68,"endTime":200.55,"body":"xactly what I need. Or Heck,"},{"speaker":"Erin Geiger","startTime":196.68,"endTime":200.55,"body":"eah, give it to me, or grab"},{"speaker":"Erin Geiger","startTime":200.55,"endTime":205.47,"body":"our guide, get your results"},{"speaker":"Erin Geiger","startTime":200.55,"endTime":205.47,"body":"tart winning now, join here,"},{"speaker":"Erin Geiger","startTime":205.59,"endTime":210.33,"body":"ump in here, come on in, listen"},{"speaker":"Erin Geiger","startTime":205.59,"endTime":210.33,"body":"ere, right, so those are all"},{"speaker":"Erin Geiger","startTime":210.33,"endTime":213.54,"body":"ifferent different types of"},{"speaker":"Erin Geiger","startTime":210.33,"endTime":213.54,"body":"alls to action that you could"},{"speaker":"Erin Geiger","startTime":213.54,"endTime":217.38,"body":"ut on your button that isn't"},{"speaker":"Erin Geiger","startTime":213.54,"endTime":217.38,"body":"ust like, download your guide,"},{"speaker":"Erin Geiger","startTime":217.41,"endTime":219.15,"body":"ou know, it was a little bit"},{"speaker":"Erin Geiger","startTime":217.41,"endTime":219.15,"body":"ore,"},{"speaker":"Erin Geiger","startTime":220.409,"endTime":224.099,"body":"uh, beats a little bit more"},{"speaker":"Erin Geiger","startTime":220.409,"endTime":224.099,"body":"catchy, maybe a little bit more"},{"speaker":"Erin Geiger","startTime":224.099,"endTime":227.189,"body":"apt to get your subjects you"},{"speaker":"Erin Geiger","startTime":224.099,"endTime":227.189,"body":"know your person that you're"},{"speaker":"Erin Geiger","startTime":227.189,"endTime":231.959,"body":"reaching out to, to take action."},{"speaker":"Erin Geiger","startTime":227.189,"endTime":231.959,"body":"Okay, so talked about the call"},{"speaker":"Erin Geiger","startTime":231.959,"endTime":234.509,"body":"to action button and kind of"},{"speaker":"Erin Geiger","startTime":231.959,"endTime":234.509,"body":"things you should look at when"},{"speaker":"Erin Geiger","startTime":234.509,"endTime":238.349,"body":"you are creating attention"},{"speaker":"Erin Geiger","startTime":234.509,"endTime":238.349,"body":"grabbing, copy, like headlines"},{"speaker":"Erin Geiger","startTime":238.349,"endTime":240.809,"body":"and subject lines. But so let's"},{"speaker":"Erin Geiger","startTime":238.349,"endTime":240.809,"body":"talk about the different types"},{"speaker":"Erin Geiger","startTime":240.809,"endTime":243.869,"body":"of email subject lines, right."},{"speaker":"Erin Geiger","startTime":240.809,"endTime":243.869,"body":"So obviously, you want people to"},{"speaker":"Erin Geiger","startTime":243.869,"endTime":247.589,"body":"actually open up your emails."},{"speaker":"Erin Geiger","startTime":243.869,"endTime":247.589,"body":"And I do have a separate"},{"speaker":"Erin Geiger","startTime":248.789,"endTime":251.399,"body":"training that dives into this as"},{"speaker":"Erin Geiger","startTime":248.789,"endTime":251.399,"body":"well. But I figured I'd touch on"},{"speaker":"Erin Geiger","startTime":251.399,"endTime":254.459,"body":"it a little bit here. So"},{"speaker":"Erin Geiger","startTime":251.399,"endTime":254.459,"body":"assuming you don't have"},{"speaker":"Erin Geiger","startTime":254.459,"endTime":259.589,"body":"deliverability issues or spam"},{"speaker":"Erin Geiger","startTime":254.459,"endTime":259.589,"body":"issues, then your email subjects"},{"speaker":"Erin Geiger","startTime":259.649,"endTime":262.649,"body":"lines or your first line of"},{"speaker":"Erin Geiger","startTime":259.649,"endTime":262.649,"body":"defense when when they start"},{"speaker":"Erin Geiger","startTime":262.649,"endTime":267.809,"body":"getting into your your customers"},{"speaker":"Erin Geiger","startTime":262.649,"endTime":267.809,"body":"email inboxes. So the first I"},{"speaker":"Erin Geiger","startTime":267.809,"endTime":272.039,"body":"kind of I train people on five"},{"speaker":"Erin Geiger","startTime":267.809,"endTime":272.039,"body":"different email subject line"},{"speaker":"Erin Geiger","startTime":272.039,"endTime":275.399,"body":"types, right. So the first one"},{"speaker":"Erin Geiger","startTime":272.039,"endTime":275.399,"body":"is the element of surprise. So"},{"speaker":"Erin Geiger","startTime":275.399,"endTime":278.759,"body":"an unexpected subject line can"},{"speaker":"Erin Geiger","startTime":275.399,"endTime":278.759,"body":"keep can keep catch your reader"},{"speaker":"Erin Geiger","startTime":278.759,"endTime":282.239,"body":"off guard. But in a good way to"},{"speaker":"Erin Geiger","startTime":278.759,"endTime":282.239,"body":"the critical component to"},{"speaker":"Erin Geiger","startTime":282.239,"endTime":285.059,"body":"remember here is that it should"},{"speaker":"Erin Geiger","startTime":282.239,"endTime":285.059,"body":"come off as organic. It's not"},{"speaker":"Erin Geiger","startTime":285.059,"endTime":288.179,"body":"just for shock and awe. It could"},{"speaker":"Erin Geiger","startTime":285.059,"endTime":288.179,"body":"be something from a personal"},{"speaker":"Erin Geiger","startTime":288.179,"endTime":291.029,"body":"experience and professional"},{"speaker":"Erin Geiger","startTime":288.179,"endTime":291.029,"body":"situation a dream a distant"},{"speaker":"Erin Geiger","startTime":291.029,"endTime":293.999,"body":"memory. It could just stop your"},{"speaker":"Erin Geiger","startTime":291.029,"endTime":293.999,"body":"reader in their tracks and"},{"speaker":"Erin Geiger","startTime":294.029,"endTime":296.729,"body":"elevate your email above others"},{"speaker":"Erin Geiger","startTime":294.029,"endTime":296.729,"body":"that they're getting in their"},{"speaker":"Erin Geiger","startTime":296.729,"endTime":300.419,"body":"inbox. The second one is"},{"speaker":"Erin Geiger","startTime":296.729,"endTime":300.419,"body":"intrigue. So have you went to a"},{"speaker":"Erin Geiger","startTime":300.419,"endTime":303.299,"body":"party. And while circling the"},{"speaker":"Erin Geiger","startTime":300.419,"endTime":303.299,"body":"room, you hear something so"},{"speaker":"Erin Geiger","startTime":303.299,"endTime":306.449,"body":"fascinating and almost stops you"},{"speaker":"Erin Geiger","startTime":303.299,"endTime":306.449,"body":"in your tracks, you almost bump"},{"speaker":"Erin Geiger","startTime":306.449,"endTime":309.269,"body":"into the server with a tray full"},{"speaker":"Erin Geiger","startTime":306.449,"endTime":309.269,"body":"of champagne. It's so"},{"speaker":"Erin Geiger","startTime":309.269,"endTime":312.149,"body":"interesting, you wonder how you"},{"speaker":"Erin Geiger","startTime":309.269,"endTime":312.149,"body":"can kind of shimmy your way into"},{"speaker":"Erin Geiger","startTime":312.149,"endTime":315.749,"body":"the conversation to hear more."},{"speaker":"Erin Geiger","startTime":312.149,"endTime":315.749,"body":"So that is intrigue. So the same"},{"speaker":"Erin Geiger","startTime":315.749,"endTime":318.779,"body":"is true in subject lines, it's"},{"speaker":"Erin Geiger","startTime":315.749,"endTime":318.779,"body":"so mesmerizing, that you have to"},{"speaker":"Erin Geiger","startTime":318.779,"endTime":321.689,"body":"know what happens next, you have"},{"speaker":"Erin Geiger","startTime":318.779,"endTime":321.689,"body":"zero choice, you must open that"},{"speaker":"Erin Geiger","startTime":321.689,"endTime":325.559,"body":"email. So that would be an"},{"speaker":"Erin Geiger","startTime":321.689,"endTime":325.559,"body":"intriguing subject line. The"},{"speaker":"Erin Geiger","startTime":325.559,"endTime":328.229,"body":"third type is drop some"},{"speaker":"Erin Geiger","startTime":325.559,"endTime":328.229,"body":"knowledge, right, so you can"},{"speaker":"Erin Geiger","startTime":328.379,"endTime":331.469,"body":"leverage the subject line to"},{"speaker":"Erin Geiger","startTime":328.379,"endTime":331.469,"body":"raise awareness, make an impact,"},{"speaker":"Erin Geiger","startTime":331.499,"endTime":335.069,"body":"educate, drop some knowledge. So"},{"speaker":"Erin Geiger","startTime":331.499,"endTime":335.069,"body":"you could include a statistic, a"},{"speaker":"Erin Geiger","startTime":335.069,"endTime":338.609,"body":"lesser known fact or mentioned"},{"speaker":"Erin Geiger","startTime":335.069,"endTime":338.609,"body":"an action or situation going on"},{"speaker":"Erin Geiger","startTime":338.609,"endTime":342.269,"body":"in the world. The fourth is that"},{"speaker":"Erin Geiger","startTime":338.609,"endTime":342.269,"body":"you're in their head, but not in"},{"speaker":"Erin Geiger","startTime":342.269,"endTime":344.699,"body":"a creepy way. You want your"},{"speaker":"Erin Geiger","startTime":342.269,"endTime":344.699,"body":"reader to feel like you were"},{"speaker":"Erin Geiger","startTime":344.699,"endTime":348.239,"body":"speaking directly to them only"},{"speaker":"Erin Geiger","startTime":344.699,"endTime":348.239,"body":"to them as if no one else is on"},{"speaker":"Erin Geiger","startTime":348.239,"endTime":352.379,"body":"your email list. There's a sense"},{"speaker":"Erin Geiger","startTime":348.239,"endTime":352.379,"body":"of intimacy and emails. So I"},{"speaker":"Erin Geiger","startTime":352.379,"endTime":356.339,"body":"always am compared to being at a"},{"speaker":"Erin Geiger","startTime":352.379,"endTime":356.339,"body":"party it's a kind of like what"},{"speaker":"Erin Geiger","startTime":356.339,"endTime":359.189,"body":"the social media vibe is like,"},{"speaker":"Erin Geiger","startTime":356.339,"endTime":359.189,"body":"but grabbing a cup of coffee"},{"speaker":"Erin Geiger","startTime":359.189,"endTime":362.399,"body":"with a friend that's email. So"},{"speaker":"Erin Geiger","startTime":359.189,"endTime":362.399,"body":"to take this further, you can"},{"speaker":"Erin Geiger","startTime":362.399,"endTime":365.849,"body":"personalize the subject line"},{"speaker":"Erin Geiger","startTime":362.399,"endTime":365.849,"body":"with their first name. The fifth"},{"speaker":"Erin Geiger","startTime":365.849,"endTime":369.419,"body":"one is gives all the fields so"},{"speaker":"Erin Geiger","startTime":365.849,"endTime":369.419,"body":"this can be a variety of things,"},{"speaker":"Erin Geiger","startTime":369.419,"endTime":371.579,"body":"it can be tugging at the"},{"speaker":"Erin Geiger","startTime":369.419,"endTime":371.579,"body":"heartstrings, it can be a sense"},{"speaker":"Erin Geiger","startTime":371.579,"endTime":374.999,"body":"of empowerment, it can also"},{"speaker":"Erin Geiger","startTime":371.579,"endTime":374.999,"body":"inspire shock or outrage you"},{"speaker":"Erin Geiger","startTime":374.999,"endTime":378.299,"body":"into action. Most of the time,"},{"speaker":"Erin Geiger","startTime":374.999,"endTime":378.299,"body":"this type of subject line"},{"speaker":"Erin Geiger","startTime":378.329,"endTime":381.149,"body":"appeals to your heart more than"},{"speaker":"Erin Geiger","startTime":378.329,"endTime":381.149,"body":"your head, it can be something"},{"speaker":"Erin Geiger","startTime":381.149,"endTime":384.239,"body":"that motivates you to reach your"},{"speaker":"Erin Geiger","startTime":381.149,"endTime":384.239,"body":"goal or propel you into action"},{"speaker":"Erin Geiger","startTime":384.239,"endTime":387.539,"body":"to right a wrong it plays on"},{"speaker":"Erin Geiger","startTime":384.239,"endTime":387.539,"body":"human emotion to make the"},{"speaker":"Erin Geiger","startTime":387.539,"endTime":391.319,"body":"connection Okay, so those are"},{"speaker":"Erin Geiger","startTime":387.539,"endTime":391.319,"body":"the five and they do a more in"},{"speaker":"Erin Geiger","startTime":391.319,"endTime":394.649,"body":"depth training on those with"},{"speaker":"Erin Geiger","startTime":391.319,"endTime":394.649,"body":"examples and, and everything and"},{"speaker":"Erin Geiger","startTime":394.649,"endTime":397.079,"body":"another podcast episode, I'll"},{"speaker":"Erin Geiger","startTime":394.649,"endTime":397.079,"body":"put a link to that in the show"},{"speaker":"Erin Geiger","startTime":397.079,"endTime":401.159,"body":"notes. So the five are the"},{"speaker":"Erin Geiger","startTime":397.079,"endTime":401.159,"body":"element of surprise, intrigue,"},{"speaker":"Erin Geiger","startTime":401.189,"endTime":404.489,"body":"dropped some knowledge you're in"},{"speaker":"Erin Geiger","startTime":401.189,"endTime":404.489,"body":"their head, and gives all the"},{"speaker":"Erin Geiger","startTime":404.489,"endTime":408.239,"body":"fields, a couple of tips here,"},{"speaker":"Erin Geiger","startTime":404.489,"endTime":408.239,"body":"um, do not use title case, it"},{"speaker":"Erin Geiger","startTime":408.239,"endTime":411.389,"body":"will read as a promotional"},{"speaker":"Erin Geiger","startTime":408.239,"endTime":411.389,"body":"newsletter, and it will turn"},{"speaker":"Erin Geiger","startTime":411.389,"endTime":415.349,"body":"people off. And I should do a"},{"speaker":"Erin Geiger","startTime":411.389,"endTime":415.349,"body":"separate training on to staying"},{"speaker":"Erin Geiger","startTime":415.379,"endTime":419.669,"body":"out of the spam folder, but just"},{"speaker":"Erin Geiger","startTime":415.379,"endTime":419.669,"body":"don't use spammy words like free"},{"speaker":"Erin Geiger","startTime":419.669,"endTime":424.769,"body":"rage promotion, etc. And also"},{"speaker":"Erin Geiger","startTime":419.669,"endTime":424.769,"body":"create your own subject line"},{"speaker":"Erin Geiger","startTime":424.769,"endTime":428.129,"body":"bank, okay, I have a training on"},{"speaker":"Erin Geiger","startTime":424.769,"endTime":428.129,"body":"this, it's actually a PDF"},{"speaker":"Erin Geiger","startTime":428.129,"endTime":431.939,"body":"download. I'll also put a link"},{"speaker":"Erin Geiger","startTime":428.129,"endTime":431.939,"body":"to this in the show notes. But"},{"speaker":"Erin Geiger","startTime":431.939,"endTime":436.079,"body":"if you do a brain dump, you can"},{"speaker":"Erin Geiger","startTime":431.939,"endTime":436.079,"body":"kind of think of relationships,"},{"speaker":"Erin Geiger","startTime":436.079,"endTime":439.139,"body":"memories, look at the photos in"},{"speaker":"Erin Geiger","startTime":436.079,"endTime":439.139,"body":"the photo bank on your phone,"},{"speaker":"Erin Geiger","startTime":439.499,"endTime":443.219,"body":"everyday happenings, kids are a"},{"speaker":"Erin Geiger","startTime":439.499,"endTime":443.219,"body":"treasure trove of stuff, jot"},{"speaker":"Erin Geiger","startTime":443.219,"endTime":446.369,"body":"down anything that comes to"},{"speaker":"Erin Geiger","startTime":443.219,"endTime":446.369,"body":"mind, it can be in phrase form."},{"speaker":"Erin Geiger","startTime":446.609,"endTime":449.879,"body":"And these thoughts can be"},{"speaker":"Erin Geiger","startTime":446.609,"endTime":449.879,"body":"morphed into email subject"},{"speaker":"Erin Geiger","startTime":449.879,"endTime":455.339,"body":"lines, right? Another way to"},{"speaker":"Erin Geiger","startTime":449.879,"endTime":455.339,"body":"think about headlines, who kind"},{"speaker":"Erin Geiger","startTime":455.339,"endTime":458.399,"body":"of went over your your call to"},{"speaker":"Erin Geiger","startTime":455.339,"endTime":458.399,"body":"action button, some subject line"},{"speaker":"Erin Geiger","startTime":458.399,"endTime":462.989,"body":"things to think about? And for"},{"speaker":"Erin Geiger","startTime":458.399,"endTime":462.989,"body":"headlines you can kind of"},{"speaker":"Erin Geiger","startTime":463.019,"endTime":466.919,"body":"orchestrated as it constructed"},{"speaker":"Erin Geiger","startTime":463.019,"endTime":466.919,"body":"as like, who you're helping, and"},{"speaker":"Erin Geiger","startTime":466.919,"endTime":469.889,"body":"what are you helping them to do?"},{"speaker":"Erin Geiger","startTime":466.919,"endTime":469.889,"body":"Right? So are you helping small"},{"speaker":"Erin Geiger","startTime":469.889,"endTime":474.869,"body":"business owners to grow their"},{"speaker":"Erin Geiger","startTime":469.889,"endTime":474.869,"body":"business? Are you helping single"},{"speaker":"Erin Geiger","startTime":474.869,"endTime":479.339,"body":"moms find their next best"},{"speaker":"Erin Geiger","startTime":474.869,"endTime":479.339,"body":"friend, right? Or you can"},{"speaker":"Erin Geiger","startTime":479.339,"endTime":486.329,"body":"construct it as like, you know,"},{"speaker":"Erin Geiger","startTime":479.339,"endTime":486.329,"body":"you know, for busy dog lovers"},{"speaker":"Erin Geiger","startTime":486.329,"endTime":491.099,"body":"who need a dog day care, right?"},{"speaker":"Erin Geiger","startTime":486.329,"endTime":491.099,"body":"So it's for this person who want"},{"speaker":"Erin Geiger","startTime":491.099,"endTime":491.489,"body":"this"},{"speaker":"Erin Geiger","startTime":493.23,"endTime":497.19,"body":"or for this person who's tired"},{"speaker":"Erin Geiger","startTime":493.23,"endTime":497.19,"body":"of XYZ action, and so they're"},{"speaker":"Erin Geiger","startTime":497.19,"endTime":502.41,"body":"going to do this, right? Or you"},{"speaker":"Erin Geiger","startTime":497.19,"endTime":502.41,"body":"could say, you know, free"},{"speaker":"Erin Geiger","startTime":502.44,"endTime":507.69,"body":"download for business owners who"},{"speaker":"Erin Geiger","startTime":502.44,"endTime":507.69,"body":"need to get a hold of their"},{"speaker":"Erin Geiger","startTime":507.69,"endTime":510.15,"body":"finances right. So it's like"},{"speaker":"Erin Geiger","startTime":507.69,"endTime":510.15,"body":"your offer and then you know,"},{"speaker":"Erin Geiger","startTime":510.15,"endTime":514.32,"body":"the action that the community"},{"speaker":"Erin Geiger","startTime":510.15,"endTime":514.32,"body":"that you're targeting should do."},{"speaker":"Erin Geiger","startTime":514.59,"endTime":518.73,"body":"So it's kind of like if you see"},{"speaker":"Erin Geiger","startTime":514.59,"endTime":518.73,"body":"a trend here, then it a headline"},{"speaker":"Erin Geiger","startTime":518.73,"endTime":526.59,"body":"could could target your ICA what"},{"speaker":"Erin Geiger","startTime":518.73,"endTime":526.59,"body":"situation they're in and the"},{"speaker":"Erin Geiger","startTime":526.92,"endTime":531.93,"body":"action and or the outcome that"},{"speaker":"Erin Geiger","startTime":526.92,"endTime":531.93,"body":"you want them to take. Right? So"},{"speaker":"Erin Geiger","startTime":531.96,"endTime":535.86,"body":"and it could be actions that you"},{"speaker":"Erin Geiger","startTime":531.96,"endTime":535.86,"body":"want them to avoid actions and"},{"speaker":"Erin Geiger","startTime":535.86,"endTime":539.46,"body":"an outcome that you know, you"},{"speaker":"Erin Geiger","startTime":535.86,"endTime":539.46,"body":"know that they want, right? So"},{"speaker":"Erin Geiger","startTime":539.46,"endTime":541.74,"body":"if you kind of combine those"},{"speaker":"Erin Geiger","startTime":539.46,"endTime":541.74,"body":"into a headline you're gonna"},{"speaker":"Erin Geiger","startTime":541.74,"endTime":543.66,"body":"grab their attention because"},{"speaker":"Erin Geiger","startTime":541.74,"endTime":543.66,"body":"they're speaking directly to"},{"speaker":"Erin Geiger","startTime":543.66,"endTime":547.44,"body":"them. You're outlining a problem"},{"speaker":"Erin Geiger","startTime":543.66,"endTime":547.44,"body":"and a solution and these can be"},{"speaker":"Erin Geiger","startTime":547.44,"endTime":552.0,"body":"this can be done very quickly in"},{"speaker":"Erin Geiger","startTime":547.44,"endTime":552.0,"body":"a short headline and if you need"},{"speaker":"Erin Geiger","startTime":552.0,"endTime":555.3,"body":"any help on this, like you can"},{"speaker":"Erin Geiger","startTime":552.0,"endTime":555.3,"body":"always email me at hello at"},{"speaker":"Erin Geiger","startTime":555.3,"endTime":558.3,"body":"Muscle Creative calm, you can"},{"speaker":"Erin Geiger","startTime":555.3,"endTime":558.3,"body":"send me headlines be like what"},{"speaker":"Erin Geiger","startTime":558.3,"endTime":560.79,"body":"do you think about this, this is"},{"speaker":"Erin Geiger","startTime":558.3,"endTime":560.79,"body":"my audience is what I'm trying"},{"speaker":"Erin Geiger","startTime":560.79,"endTime":564.75,"body":"to get across and I'd be more"},{"speaker":"Erin Geiger","startTime":560.79,"endTime":564.75,"body":"than happy to help you achieve"},{"speaker":"Erin Geiger","startTime":564.75,"endTime":569.01,"body":"what you want to with that. So"},{"speaker":"Erin Geiger","startTime":564.75,"endTime":569.01,"body":"again, super quick training on"},{"speaker":"Erin Geiger","startTime":569.01,"endTime":572.34,"body":"creating headlines and subject"},{"speaker":"Erin Geiger","startTime":569.01,"endTime":572.34,"body":"lines including call to action"},{"speaker":"Erin Geiger","startTime":572.34,"endTime":576.42,"body":"button as well and a few tips on"},{"speaker":"Erin Geiger","startTime":572.34,"endTime":576.42,"body":"how to orchestrate this before"},{"speaker":"Erin Geiger","startTime":576.42,"endTime":581.34,"body":"you even figure out you know you"},{"speaker":"Erin Geiger","startTime":576.42,"endTime":581.34,"body":"started typing your next amazing"},{"speaker":"Erin Geiger","startTime":581.34,"endTime":585.51,"body":"content. So hope this is helpful"},{"speaker":"Erin Geiger","startTime":581.34,"endTime":585.51,"body":"and we will see you next week."},{"speaker":"Erin Geiger","startTime":586.59,"endTime":588.93,"body":"Thanks for tuning in to the"},{"speaker":"Erin Geiger","startTime":586.59,"endTime":588.93,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":588.93,"endTime":591.93,"body":"podcast. To keep the fun going"},{"speaker":"Erin Geiger","startTime":588.93,"endTime":591.93,"body":"check out our Facebook group"},{"speaker":"Erin Geiger","startTime":591.93,"endTime":594.78,"body":"start and scaling online"},{"speaker":"Erin Geiger","startTime":591.93,"endTime":594.78,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":594.78,"endTime":597.72,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":594.78,"endTime":597.72,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":597.72,"endTime":600.21,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":597.72,"endTime":600.21,"body":"Muscle Creative calm and Please"},{"speaker":"Erin Geiger","startTime":600.21,"endTime":603.15,"body":"subscribe and join our email"},{"speaker":"Erin Geiger","startTime":600.21,"endTime":603.15,"body":"list for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":603.15,"endTime":605.43,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":603.15,"endTime":605.43,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":605.43,"endTime":608.55,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":605.43,"endTime":608.55,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":608.91,"endTime":612.21,"body":"As always be authentic bring an"},{"speaker":"Erin Geiger","startTime":608.91,"endTime":612.21,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":612.24,"endTime":612.87,"body":"crushing it"}]}