{"version":"1.0.0","segments":[{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Welcome to the"},{"speaker":"Erin Geiger","startTime":2.37,"endTime":4.89,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"Podcast, where we dive into"},{"speaker":"Erin Geiger","startTime":4.89,"endTime":8.46,"body":"tactical strategies to grow your"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"business. And to make an impact"},{"speaker":"Erin Geiger","startTime":8.46,"endTime":12.51,"body":"on this world. A huge part of"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"success is keeping your mindset"},{"speaker":"Erin Geiger","startTime":12.51,"endTime":16.02,"body":"and vision on track. So this is"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.7,"body":"a major part of our process. And"},{"speaker":"Erin Geiger","startTime":16.02,"endTime":20.7,"body":"this podcast, let's do this."},{"speaker":"Erin Geiger","startTime":24.93,"endTime":28.41,"body":"Hey, Erin here, welcome to the"},{"speaker":"Erin Geiger","startTime":24.93,"endTime":28.41,"body":"Small Business big mindset"},{"speaker":"Erin Geiger","startTime":28.41,"endTime":29.16,"body":"podcast."},{"speaker":"Erin Geiger","startTime":29.52,"endTime":32.85,"body":"This week, I wanted to talk"},{"speaker":"Erin Geiger","startTime":29.52,"endTime":32.85,"body":"about how to create top"},{"speaker":"Erin Geiger","startTime":32.85,"endTime":37.05,"body":"performing lead BACnet. So"},{"speaker":"Erin Geiger","startTime":32.85,"endTime":37.05,"body":"they're called different things."},{"speaker":"Erin Geiger","startTime":37.08,"endTime":39.33,"body":"Sometimes they're called lead"},{"speaker":"Erin Geiger","startTime":37.08,"endTime":39.33,"body":"magnet, sometimes they're"},{"speaker":"Erin Geiger","startTime":39.63,"endTime":43.86,"body":"freebies, sometimes they're opt"},{"speaker":"Erin Geiger","startTime":39.63,"endTime":43.86,"body":"ins. But essentially, this is"},{"speaker":"Erin Geiger","startTime":43.86,"endTime":48.03,"body":"content that is gated, meaning"},{"speaker":"Erin Geiger","startTime":43.86,"endTime":48.03,"body":"people get access to it after"},{"speaker":"Erin Geiger","startTime":48.03,"endTime":52.2,"body":"giving you their email address,"},{"speaker":"Erin Geiger","startTime":48.03,"endTime":52.2,"body":"I always like to require at"},{"speaker":"Erin Geiger","startTime":52.2,"endTime":55.2,"body":"least their first name and the"},{"speaker":"Erin Geiger","startTime":52.2,"endTime":55.2,"body":"email address, because then when"},{"speaker":"Erin Geiger","startTime":55.2,"endTime":57.18,"body":"you do start sending them"},{"speaker":"Erin Geiger","startTime":55.2,"endTime":57.18,"body":"emails, and they're on your"},{"speaker":"Erin Geiger","startTime":57.18,"endTime":61.74,"body":"list, you can personalize the"},{"speaker":"Erin Geiger","startTime":57.18,"endTime":61.74,"body":"email with their first name, I"},{"speaker":"Erin Geiger","startTime":61.74,"endTime":66.24,"body":"also don't recommend requiring"},{"speaker":"Erin Geiger","startTime":61.74,"endTime":66.24,"body":"too many fields for them to fill"},{"speaker":"Erin Geiger","startTime":66.24,"endTime":69.63,"body":"out because each additional"},{"speaker":"Erin Geiger","startTime":66.24,"endTime":69.63,"body":"field is an extra barrier to"},{"speaker":"Erin Geiger","startTime":69.63,"endTime":73.89,"body":"entry that users may when they"},{"speaker":"Erin Geiger","startTime":69.63,"endTime":73.89,"body":"see a long form, they may not"},{"speaker":"Erin Geiger","startTime":73.89,"endTime":77.01,"body":"even want to deal with it. But"},{"speaker":"Erin Geiger","startTime":73.89,"endTime":77.01,"body":"of course, it depends upon your"},{"speaker":"Erin Geiger","startTime":77.01,"endTime":81.57,"body":"industry. And what is typically"},{"speaker":"Erin Geiger","startTime":77.01,"endTime":81.57,"body":"required there. So having a lead"},{"speaker":"Erin Geiger","startTime":81.57,"endTime":87.51,"body":"magnet is pretty critical to"},{"speaker":"Erin Geiger","startTime":81.57,"endTime":87.51,"body":"growing your email list. So as"},{"speaker":"Erin Geiger","startTime":87.51,"endTime":90.3,"body":"you know, I'm a huge proponent"},{"speaker":"Erin Geiger","startTime":87.51,"endTime":90.3,"body":"of having an email list is those"},{"speaker":"Erin Geiger","startTime":90.3,"endTime":94.08,"body":"are your people, that's your,"},{"speaker":"Erin Geiger","startTime":90.3,"endTime":94.08,"body":"that's your community. Totally"},{"speaker":"Erin Geiger","startTime":94.08,"endTime":97.2,"body":"more so than those on social"},{"speaker":"Erin Geiger","startTime":94.08,"endTime":97.2,"body":"media. Because as we know, we"},{"speaker":"Erin Geiger","startTime":97.2,"endTime":101.85,"body":"don't own social media. So if"},{"speaker":"Erin Geiger","startTime":97.2,"endTime":101.85,"body":"something were to happen to that"},{"speaker":"Erin Geiger","startTime":101.85,"endTime":105.54,"body":"platform or to your access,"},{"speaker":"Erin Geiger","startTime":101.85,"endTime":105.54,"body":"there goes your access to your,"},{"speaker":"Erin Geiger","startTime":105.78,"endTime":109.2,"body":"your community, and how awful"},{"speaker":"Erin Geiger","startTime":105.78,"endTime":109.2,"body":"would that be. So I always teach"},{"speaker":"Erin Geiger","startTime":109.2,"endTime":113.52,"body":"people to create and grow their"},{"speaker":"Erin Geiger","startTime":109.2,"endTime":113.52,"body":"own email list. And doing so"},{"speaker":"Erin Geiger","startTime":113.52,"endTime":116.94,"body":"with a lead magnet is a great"},{"speaker":"Erin Geiger","startTime":113.52,"endTime":116.94,"body":"way to do that. So we're going"},{"speaker":"Erin Geiger","startTime":116.94,"endTime":121.05,"body":"to go over some tips on how to"},{"speaker":"Erin Geiger","startTime":116.94,"endTime":121.05,"body":"create a great lead magnet in"},{"speaker":"Erin Geiger","startTime":121.05,"endTime":124.98,"body":"order to grow your email list."},{"speaker":"Erin Geiger","startTime":121.05,"endTime":124.98,"body":"So there's a few things to"},{"speaker":"Erin Geiger","startTime":124.98,"endTime":128.31,"body":"consider first, so you might"},{"speaker":"Erin Geiger","startTime":124.98,"endTime":128.31,"body":"want to ask yourself, what are"},{"speaker":"Erin Geiger","startTime":128.31,"endTime":131.43,"body":"like the top things you're"},{"speaker":"Erin Geiger","startTime":128.31,"endTime":131.43,"body":"asked, right? Like, as you know,"},{"speaker":"Erin Geiger","startTime":131.67,"endTime":135.63,"body":"who your ideal community is?"},{"speaker":"Erin Geiger","startTime":131.67,"endTime":135.63,"body":"Right? So I've talked about that"},{"speaker":"Erin Geiger","startTime":135.63,"endTime":139.74,"body":"in numerous podcast episodes, we"},{"speaker":"Erin Geiger","startTime":135.63,"endTime":139.74,"body":"actually talked about it on the"},{"speaker":"Erin Geiger","startTime":139.74,"endTime":143.94,"body":"latest power hour show, which I"},{"speaker":"Erin Geiger","startTime":139.74,"endTime":143.94,"body":"co host every Thursday morning"},{"speaker":"Erin Geiger","startTime":143.94,"endTime":150.21,"body":"on LinkedIn, you know, with ways"},{"speaker":"Erin Geiger","startTime":143.94,"endTime":150.21,"body":"to identify your ideal customer,"},{"speaker":"Erin Geiger","startTime":150.21,"endTime":152.37,"body":"your ideal community, right?"},{"speaker":"Erin Geiger","startTime":150.21,"endTime":152.37,"body":"Because that's really at the"},{"speaker":"Erin Geiger","startTime":152.37,"endTime":155.37,"body":"foundation of everything. If you"},{"speaker":"Erin Geiger","startTime":152.37,"endTime":155.37,"body":"don't know who you're talking"},{"speaker":"Erin Geiger","startTime":155.37,"endTime":159.33,"body":"to, or, or who you're creating"},{"speaker":"Erin Geiger","startTime":155.37,"endTime":159.33,"body":"content for, you're kind of do a"},{"speaker":"Erin Geiger","startTime":159.33,"endTime":165.24,"body":"right, so I'm assuming that you"},{"speaker":"Erin Geiger","startTime":159.33,"endTime":165.24,"body":"You do know who your ideal"},{"speaker":"Erin Geiger","startTime":165.24,"endTime":169.23,"body":"community is at this point. If"},{"speaker":"Erin Geiger","startTime":165.24,"endTime":169.23,"body":"not, then check out my earlier"},{"speaker":"Erin Geiger","startTime":169.23,"endTime":173.52,"body":"trainings, or the power hour"},{"speaker":"Erin Geiger","startTime":169.23,"endTime":173.52,"body":"that we just did in September."},{"speaker":"Erin Geiger","startTime":174.03,"endTime":177.18,"body":"Okay, so you want to look at"},{"speaker":"Erin Geiger","startTime":174.03,"endTime":177.18,"body":"what the top three questions"},{"speaker":"Erin Geiger","startTime":177.21,"endTime":181.05,"body":"that you're constantly asked by"},{"speaker":"Erin Geiger","startTime":177.21,"endTime":181.05,"body":"your ideal community? What are"},{"speaker":"Erin Geiger","startTime":181.05,"endTime":184.95,"body":"you asked about? when they find"},{"speaker":"Erin Geiger","startTime":181.05,"endTime":184.95,"body":"out what what you do? Right? And"},{"speaker":"Erin Geiger","startTime":184.95,"endTime":187.77,"body":"like, what is your ideal"},{"speaker":"Erin Geiger","startTime":184.95,"endTime":187.77,"body":"communities? Like, what's their"},{"speaker":"Erin Geiger","startTime":187.77,"endTime":191.85,"body":"biggest pain points? And also,"},{"speaker":"Erin Geiger","startTime":187.77,"endTime":191.85,"body":"what are their desires? So you"},{"speaker":"Erin Geiger","startTime":191.85,"endTime":194.91,"body":"don't necessarily always have to"},{"speaker":"Erin Geiger","startTime":191.85,"endTime":194.91,"body":"focus on the negative, like,"},{"speaker":"Erin Geiger","startTime":194.91,"endTime":197.76,"body":"what are the challenges they"},{"speaker":"Erin Geiger","startTime":194.91,"endTime":197.76,"body":"have? But what do they want as"},{"speaker":"Erin Geiger","startTime":197.76,"endTime":201.0,"body":"well? What are the positives?"},{"speaker":"Erin Geiger","startTime":197.76,"endTime":201.0,"body":"And you then you want to make"},{"speaker":"Erin Geiger","startTime":201.0,"endTime":204.78,"body":"content that's like so valuable"},{"speaker":"Erin Geiger","startTime":201.0,"endTime":204.78,"body":"that your, your ideal community"},{"speaker":"Erin Geiger","startTime":204.81,"endTime":208.11,"body":"would be like, this is exactly"},{"speaker":"Erin Geiger","startTime":204.81,"endTime":208.11,"body":"what I needed? How is this free?"},{"speaker":"Erin Geiger","startTime":208.32,"endTime":212.61,"body":"This is so valuable, right? So"},{"speaker":"Erin Geiger","startTime":208.32,"endTime":212.61,"body":"those are some ways like,"},{"speaker":"Erin Geiger","startTime":212.76,"endTime":214.89,"body":"especially looking at the the"},{"speaker":"Erin Geiger","startTime":212.76,"endTime":214.89,"body":"questions that you're usually"},{"speaker":"Erin Geiger","startTime":214.89,"endTime":217.92,"body":"asked and the pain points of"},{"speaker":"Erin Geiger","startTime":214.89,"endTime":217.92,"body":"desires, your community has, if"},{"speaker":"Erin Geiger","startTime":217.92,"endTime":222.33,"body":"you build content around that,"},{"speaker":"Erin Geiger","startTime":217.92,"endTime":222.33,"body":"that's going to be, you know, a"},{"speaker":"Erin Geiger","startTime":222.33,"endTime":224.97,"body":"way for them to be like, Oh my"},{"speaker":"Erin Geiger","startTime":222.33,"endTime":224.97,"body":"gosh, yes, I do want this. So"},{"speaker":"Erin Geiger","startTime":225.87,"endTime":230.73,"body":"you also want to look at like,"},{"speaker":"Erin Geiger","startTime":225.87,"endTime":230.73,"body":"what is your community need to"},{"speaker":"Erin Geiger","startTime":230.73,"endTime":233.25,"body":"be aware of, right? What are"},{"speaker":"Erin Geiger","startTime":230.73,"endTime":233.25,"body":"they? What do they need to"},{"speaker":"Erin Geiger","startTime":233.25,"endTime":239.04,"body":"believe in order to want what"},{"speaker":"Erin Geiger","startTime":233.25,"endTime":239.04,"body":"you're offering, okay? So a few"},{"speaker":"Erin Geiger","startTime":239.04,"endTime":243.18,"body":"ideas could be like a starter"},{"speaker":"Erin Geiger","startTime":239.04,"endTime":243.18,"body":"kit, you know, for whatever"},{"speaker":"Erin Geiger","startTime":243.21,"endTime":247.05,"body":"niche that you're in, via like"},{"speaker":"Erin Geiger","startTime":243.21,"endTime":247.05,"body":"starting your own business, or,"},{"speaker":"Erin Geiger","startTime":247.26,"endTime":250.38,"body":"you know, creating cupcakes or"},{"speaker":"Erin Geiger","startTime":247.26,"endTime":250.38,"body":"baking here, that sort of thing."},{"speaker":"Erin Geiger","startTime":250.74,"endTime":256.17,"body":"Maybe a quickstart guide, right?"},{"speaker":"Erin Geiger","startTime":250.74,"endTime":256.17,"body":"could be another one, a step by"},{"speaker":"Erin Geiger","startTime":256.17,"endTime":261.12,"body":"step guide. Maybe like a content"},{"speaker":"Erin Geiger","startTime":256.17,"endTime":261.12,"body":"creation guide for women in"},{"speaker":"Erin Geiger","startTime":261.12,"endTime":264.21,"body":"business, that sort of thing."},{"speaker":"Erin Geiger","startTime":261.12,"endTime":264.21,"body":"You could do worksheets,"},{"speaker":"Erin Geiger","startTime":264.21,"endTime":270.09,"body":"exercises, you could do cheat"},{"speaker":"Erin Geiger","startTime":264.21,"endTime":270.09,"body":"sheets, you could do like a five"},{"speaker":"Erin Geiger","startTime":270.09,"endTime":273.48,"body":"day guide, right? If you do"},{"speaker":"Erin Geiger","startTime":270.09,"endTime":273.48,"body":"survival kits, these are all"},{"speaker":"Erin Geiger","startTime":274.29,"endTime":278.67,"body":"different tools that you can"},{"speaker":"Erin Geiger","startTime":274.29,"endTime":278.67,"body":"give to your your community. And"},{"speaker":"Erin Geiger","startTime":278.67,"endTime":280.89,"body":"then you're going to want to"},{"speaker":"Erin Geiger","startTime":278.67,"endTime":280.89,"body":"embed that lead magnet in your"},{"speaker":"Erin Geiger","startTime":280.89,"endTime":285.75,"body":"content, right? So whether it's"},{"speaker":"Erin Geiger","startTime":280.89,"endTime":285.75,"body":"a podcast like I've given you"},{"speaker":"Erin Geiger","startTime":285.75,"endTime":291.57,"body":"guys content on the summary"},{"speaker":"Erin Geiger","startTime":285.75,"endTime":291.57,"body":"pages, the show notes for"},{"speaker":"Erin Geiger","startTime":291.57,"endTime":295.32,"body":"podcast episodes that correlate"},{"speaker":"Erin Geiger","startTime":291.57,"endTime":295.32,"body":"with that podcast episode, but"},{"speaker":"Erin Geiger","startTime":295.32,"endTime":298.26,"body":"you could embed them in a blog"},{"speaker":"Erin Geiger","startTime":295.32,"endTime":298.26,"body":"post, you could create your own"},{"speaker":"Erin Geiger","startTime":298.26,"endTime":302.25,"body":"landing page for them, that sort"},{"speaker":"Erin Geiger","startTime":298.26,"endTime":302.25,"body":"of thing. So once you figure out"},{"speaker":"Erin Geiger","startTime":302.25,"endTime":305.52,"body":"what kind of lead magnet you're"},{"speaker":"Erin Geiger","startTime":302.25,"endTime":305.52,"body":"going to create for your"},{"speaker":"Erin Geiger","startTime":305.52,"endTime":310.71,"body":"audience, you typically I'll"},{"speaker":"Erin Geiger","startTime":305.52,"endTime":310.71,"body":"create a PDF. Okay, so I"},{"speaker":"Erin Geiger","startTime":310.89,"endTime":315.09,"body":"typically use Canva. To design"},{"speaker":"Erin Geiger","startTime":310.89,"endTime":315.09,"body":"design it for myself, obviously,"},{"speaker":"Erin Geiger","startTime":315.09,"endTime":317.94,"body":"you can use a designer tool, but"},{"speaker":"Erin Geiger","startTime":315.09,"endTime":317.94,"body":"I actually have a lot of fun"},{"speaker":"Erin Geiger","startTime":318.21,"endTime":324.96,"body":"using Canva. So I will create a"},{"speaker":"Erin Geiger","startTime":318.21,"endTime":324.96,"body":"PDF using Canva. And then I will"},{"speaker":"Erin Geiger","startTime":324.96,"endTime":330.12,"body":"upload it, we use Amazon s3 to"},{"speaker":"Erin Geiger","startTime":324.96,"endTime":330.12,"body":"upload it to host it. So you"},{"speaker":"Erin Geiger","startTime":330.12,"endTime":335.61,"body":"could in Canva, you can create,"},{"speaker":"Erin Geiger","startTime":330.12,"endTime":335.61,"body":"you can select the size that you"},{"speaker":"Erin Geiger","startTime":335.61,"endTime":339.03,"body":"want, it could be like a"},{"speaker":"Erin Geiger","startTime":335.61,"endTime":339.03,"body":"magazine cover within documents"},{"speaker":"Erin Geiger","startTime":339.03,"endTime":341.61,"body":"for the cover of the lead"},{"speaker":"Erin Geiger","startTime":339.03,"endTime":341.61,"body":"magnet. If you have a cover, it"},{"speaker":"Erin Geiger","startTime":341.61,"endTime":345.24,"body":"could make it look a little more"},{"speaker":"Erin Geiger","startTime":341.61,"endTime":345.24,"body":"professional. I have actually"},{"speaker":"Erin Geiger","startTime":345.24,"endTime":345.9,"body":"used"},{"speaker":"Erin Geiger","startTime":347.52,"endTime":352.92,"body":"PowerPoint in Canva formats that"},{"speaker":"Erin Geiger","startTime":347.52,"endTime":352.92,"body":"I have purchased from people on"},{"speaker":"Erin Geiger","startTime":352.92,"endTime":355.41,"body":"Etsy so they're beautifully"},{"speaker":"Erin Geiger","startTime":352.92,"endTime":355.41,"body":"designed already and I just"},{"speaker":"Erin Geiger","startTime":355.41,"endTime":357.81,"body":"upload them and then I'm on my"},{"speaker":"Erin Geiger","startTime":355.41,"endTime":357.81,"body":"way and I edit them with my own"},{"speaker":"Erin Geiger","startTime":357.81,"endTime":361.89,"body":"content. So when you're in Canva"},{"speaker":"Erin Geiger","startTime":357.81,"endTime":361.89,"body":"though, you can select a"},{"speaker":"Erin Geiger","startTime":361.89,"endTime":365.07,"body":"background image or you can"},{"speaker":"Erin Geiger","startTime":361.89,"endTime":365.07,"body":"upload your own images you can"},{"speaker":"Erin Geiger","startTime":365.4,"endTime":370.83,"body":"select text and then I have"},{"speaker":"Erin Geiger","startTime":365.4,"endTime":370.83,"body":"already selected you could do a"},{"speaker":"Erin Geiger","startTime":370.83,"endTime":375.54,"body":"brand kit in Canva with your"},{"speaker":"Erin Geiger","startTime":370.83,"endTime":375.54,"body":"brand colors and your fonts so I"},{"speaker":"Erin Geiger","startTime":375.54,"endTime":378.99,"body":"have those all ready to go so"},{"speaker":"Erin Geiger","startTime":375.54,"endTime":378.99,"body":"when I create something in Canva"},{"speaker":"Erin Geiger","startTime":378.99,"endTime":382.08,"body":"those are already there for me"},{"speaker":"Erin Geiger","startTime":378.99,"endTime":382.08,"body":"is that all my content will"},{"speaker":"Erin Geiger","startTime":382.08,"endTime":385.62,"body":"follow my brand guidelines. So"},{"speaker":"Erin Geiger","startTime":382.08,"endTime":385.62,"body":"you can select your text and you"},{"speaker":"Erin Geiger","startTime":385.62,"endTime":388.71,"body":"know you make heading subhead"},{"speaker":"Erin Geiger","startTime":385.62,"endTime":388.71,"body":"that sort of thing, you can add"},{"speaker":"Erin Geiger","startTime":388.71,"endTime":392.73,"body":"new pages, right so you can as"},{"speaker":"Erin Geiger","startTime":388.71,"endTime":392.73,"body":"you're going along, just add"},{"speaker":"Erin Geiger","startTime":392.73,"endTime":395.49,"body":"like an additional page as you"},{"speaker":"Erin Geiger","startTime":392.73,"endTime":395.49,"body":"go depending upon how long your"},{"speaker":"Erin Geiger","startTime":395.94,"endTime":399.78,"body":"your PDF is going to be. And"},{"speaker":"Erin Geiger","startTime":395.94,"endTime":399.78,"body":"they have templates to write so"},{"speaker":"Erin Geiger","startTime":399.78,"endTime":402.84,"body":"I've I've purchased from Etsy"},{"speaker":"Erin Geiger","startTime":399.78,"endTime":402.84,"body":"I've created my own and then"},{"speaker":"Erin Geiger","startTime":402.84,"endTime":406.08,"body":"also Canva has templates that"},{"speaker":"Erin Geiger","startTime":402.84,"endTime":406.08,"body":"you can use and you just kind of"},{"speaker":"Erin Geiger","startTime":406.44,"endTime":410.64,"body":"duplicate those and you are on"},{"speaker":"Erin Geiger","startTime":406.44,"endTime":410.64,"body":"your way. And then when you're"},{"speaker":"Erin Geiger","startTime":410.64,"endTime":413.88,"body":"done, you can click download and"},{"speaker":"Erin Geiger","startTime":410.64,"endTime":413.88,"body":"then click PDF standard and"},{"speaker":"Erin Geiger","startTime":413.88,"endTime":418.44,"body":"Canva is free. I do pay for the"},{"speaker":"Erin Geiger","startTime":413.88,"endTime":418.44,"body":"pro account, it just gives you"},{"speaker":"Erin Geiger","startTime":418.44,"endTime":423.69,"body":"more access to more of the"},{"speaker":"Erin Geiger","startTime":418.44,"endTime":423.69,"body":"images and fun features. And"},{"speaker":"Erin Geiger","startTime":423.69,"endTime":427.5,"body":"then you're going to want to put"},{"speaker":"Erin Geiger","startTime":423.69,"endTime":427.5,"body":"your, your lead magnet on your"},{"speaker":"Erin Geiger","startTime":427.5,"endTime":431.76,"body":"website. And so typically I"},{"speaker":"Erin Geiger","startTime":427.5,"endTime":431.76,"body":"create, you can use in a number"},{"speaker":"Erin Geiger","startTime":431.76,"endTime":436.26,"body":"of ways I will create a landing"},{"speaker":"Erin Geiger","startTime":431.76,"endTime":436.26,"body":"page that has a form on it that"},{"speaker":"Erin Geiger","startTime":436.26,"endTime":440.37,"body":"requires the first name and the"},{"speaker":"Erin Geiger","startTime":436.26,"endTime":440.37,"body":"email address of the person. And"},{"speaker":"Erin Geiger","startTime":440.37,"endTime":444.84,"body":"then they get an email from me"},{"speaker":"Erin Geiger","startTime":440.37,"endTime":444.84,"body":"with a link to the PDF that way"},{"speaker":"Erin Geiger","startTime":444.84,"endTime":447.45,"body":"so that's just how I do it. And"},{"speaker":"Erin Geiger","startTime":444.84,"endTime":447.45,"body":"if you have any questions on"},{"speaker":"Erin Geiger","startTime":447.45,"endTime":449.64,"body":"that, let me know because that"},{"speaker":"Erin Geiger","startTime":447.45,"endTime":449.64,"body":"could actually be its own"},{"speaker":"Erin Geiger","startTime":449.64,"endTime":457.47,"body":"podcast episode. But within your"},{"speaker":"Erin Geiger","startTime":449.64,"endTime":457.47,"body":"PDF, you do want to make sure"},{"speaker":"Erin Geiger","startTime":457.47,"endTime":461.55,"body":"that you clearly define the pain"},{"speaker":"Erin Geiger","startTime":457.47,"endTime":461.55,"body":"point or the desire that you're"},{"speaker":"Erin Geiger","startTime":461.58,"endTime":464.97,"body":"you're going after and you want"},{"speaker":"Erin Geiger","startTime":461.58,"endTime":464.97,"body":"to make sure it's focused on one"},{"speaker":"Erin Geiger","startTime":464.97,"endTime":469.23,"body":"idea and again that it's very"},{"speaker":"Erin Geiger","startTime":464.97,"endTime":469.23,"body":"clear and it's a value to your"},{"speaker":"Erin Geiger","startTime":469.23,"endTime":472.59,"body":"ideal community. Ideally you're"},{"speaker":"Erin Geiger","startTime":469.23,"endTime":472.59,"body":"you're going to use language"},{"speaker":"Erin Geiger","startTime":472.59,"endTime":476.61,"body":"that's used by your community so"},{"speaker":"Erin Geiger","startTime":472.59,"endTime":476.61,"body":"that they immediately connect"},{"speaker":"Erin Geiger","startTime":476.61,"endTime":481.56,"body":"with it. And then I think two"},{"speaker":"Erin Geiger","startTime":476.61,"endTime":481.56,"body":"episodes ago I went over"},{"speaker":"Erin Geiger","startTime":482.1,"endTime":485.58,"body":"headline so I agree empowering,"},{"speaker":"Erin Geiger","startTime":482.1,"endTime":485.58,"body":"have more powerful headlines so"},{"speaker":"Erin Geiger","startTime":485.58,"endTime":487.17,"body":"that's another thing you're"},{"speaker":"Erin Geiger","startTime":485.58,"endTime":487.17,"body":"going to want to do is a"},{"speaker":"Erin Geiger","startTime":487.17,"endTime":491.16,"body":"headline that tells what it is."},{"speaker":"Erin Geiger","startTime":487.17,"endTime":491.16,"body":"And subtitles only if only if"},{"speaker":"Erin Geiger","startTime":491.16,"endTime":496.17,"body":"needed. So I'm gonna put a link"},{"speaker":"Erin Geiger","startTime":491.16,"endTime":496.17,"body":"in the show notes to that and so"},{"speaker":"Erin Geiger","startTime":496.17,"endTime":499.71,"body":"kind of the layout that I"},{"speaker":"Erin Geiger","startTime":496.17,"endTime":499.71,"body":"typically use for a lead magnet"},{"speaker":"Erin Geiger","startTime":499.71,"endTime":503.46,"body":"is like you have a really catchy"},{"speaker":"Erin Geiger","startTime":499.71,"endTime":503.46,"body":"headline maybe a subtitle that"},{"speaker":"Erin Geiger","startTime":503.46,"endTime":507.39,"body":"supports it you know and it can"},{"speaker":"Erin Geiger","startTime":503.46,"endTime":507.39,"body":"it should say like kind of"},{"speaker":"Erin Geiger","startTime":507.63,"endTime":510.21,"body":"what's in it for them a"},{"speaker":"Erin Geiger","startTime":507.63,"endTime":510.21,"body":"conversational bullet points and"},{"speaker":"Erin Geiger","startTime":510.21,"endTime":513.24,"body":"maybe you're gonna want to get"},{"speaker":"Erin Geiger","startTime":510.21,"endTime":513.24,"body":"specifics of what they will get"},{"speaker":"Erin Geiger","startTime":513.24,"endTime":516.96,"body":"from the lead magnet more"},{"speaker":"Erin Geiger","startTime":513.24,"endTime":516.96,"body":"benefits than like exactly what"},{"speaker":"Erin Geiger","startTime":516.96,"endTime":519.39,"body":"they're going to get right so"},{"speaker":"Erin Geiger","startTime":516.96,"endTime":519.39,"body":"they're they're more interested"},{"speaker":"Erin Geiger","startTime":519.39,"endTime":522.12,"body":"in what they're going to get out"},{"speaker":"Erin Geiger","startTime":519.39,"endTime":522.12,"body":"of it rather than you know it's"},{"speaker":"Erin Geiger","startTime":522.42,"endTime":525.18,"body":"two blog posts or three videos"},{"speaker":"Erin Geiger","startTime":522.42,"endTime":525.18,"body":"you know, they want to know more"},{"speaker":"Erin Geiger","startTime":525.18,"endTime":530.67,"body":"about it and it's if you're"},{"speaker":"Erin Geiger","startTime":525.18,"endTime":530.67,"body":"talking to one person so try not"},{"speaker":"Erin Geiger","startTime":530.67,"endTime":533.61,"body":"to use language where like"},{"speaker":"Erin Geiger","startTime":530.67,"endTime":533.61,"body":"you're talking to a group of"},{"speaker":"Erin Geiger","startTime":533.61,"endTime":536.97,"body":"people like hey guys are that"},{"speaker":"Erin Geiger","startTime":533.61,"endTime":536.97,"body":"sort of a thing you want to say"},{"speaker":"Erin Geiger","startTime":536.97,"endTime":539.94,"body":"like you like you may be"},{"speaker":"Erin Geiger","startTime":536.97,"endTime":539.94,"body":"thinking like this is sound like"},{"speaker":"Erin Geiger","startTime":539.94,"endTime":542.37,"body":"you that's sort of a things they"},{"speaker":"Erin Geiger","startTime":539.94,"endTime":542.37,"body":"feel like you're speaking"},{"speaker":"Erin Geiger","startTime":542.37,"endTime":547.8,"body":"directly to them. And a quick"},{"speaker":"Erin Geiger","startTime":542.37,"endTime":547.8,"body":"note to imagery is really"},{"speaker":"Erin Geiger","startTime":547.8,"endTime":552.72,"body":"important on these pages as"},{"speaker":"Erin Geiger","startTime":547.8,"endTime":552.72,"body":"well. I typically I might stick"},{"speaker":"Erin Geiger","startTime":552.72,"endTime":557.01,"body":"a photo of myself in there, but"},{"speaker":"Erin Geiger","startTime":552.72,"endTime":557.01,"body":"I also use resources like social"},{"speaker":"Erin Geiger","startTime":557.01,"endTime":560.4,"body":"curator they have really good"},{"speaker":"Erin Geiger","startTime":557.01,"endTime":560.4,"body":"stock photos that is a paid"},{"speaker":"Erin Geiger","startTime":560.4,"endTime":565.38,"body":"membership or there's free ones"},{"speaker":"Erin Geiger","startTime":560.4,"endTime":565.38,"body":"like unsplash right and then you"},{"speaker":"Erin Geiger","startTime":565.38,"endTime":568.53,"body":"want to make your button copy"},{"speaker":"Erin Geiger","startTime":565.38,"endTime":568.53,"body":"actionable so when they put in"},{"speaker":"Erin Geiger","startTime":568.53,"endTime":570.39,"body":"their first name, their email"},{"speaker":"Erin Geiger","startTime":568.53,"endTime":570.39,"body":"address you're gonna have a call"},{"speaker":"Erin Geiger","startTime":570.39,"endTime":574.71,"body":"to action button I typically"},{"speaker":"Erin Geiger","startTime":570.39,"endTime":574.71,"body":"make them actionable yet fun. So"},{"speaker":"Erin Geiger","startTime":574.71,"endTime":577.95,"body":"you could you know instead of"},{"speaker":"Erin Geiger","startTime":574.71,"endTime":577.95,"body":"just like download our you know,"},{"speaker":"Erin Geiger","startTime":577.95,"endTime":581.61,"body":"you could put like give it to me"},{"speaker":"Erin Geiger","startTime":577.95,"endTime":581.61,"body":"or download now or get it now or"},{"speaker":"Erin Geiger","startTime":581.61,"endTime":583.41,"body":"I'm ready You know, that sort of"},{"speaker":"Erin Geiger","startTime":581.61,"endTime":583.41,"body":"thing."},{"speaker":"Erin Geiger","startTime":584.7,"endTime":588.87,"body":"And then you know, depending"},{"speaker":"Erin Geiger","startTime":584.7,"endTime":588.87,"body":"upon my my opt in pages are"},{"speaker":"Erin Geiger","startTime":588.9,"endTime":591.6,"body":"typically pretty short. But if"},{"speaker":"Erin Geiger","startTime":588.9,"endTime":591.6,"body":"it's pretty long like if you"},{"speaker":"Erin Geiger","startTime":591.6,"endTime":594.12,"body":"have if you're including this on"},{"speaker":"Erin Geiger","startTime":591.6,"endTime":594.12,"body":"the sales page or something,"},{"speaker":"Erin Geiger","startTime":594.6,"endTime":597.21,"body":"then you can have the opt in box"},{"speaker":"Erin Geiger","startTime":594.6,"endTime":597.21,"body":"on kind of multiple spots on the"},{"speaker":"Erin Geiger","startTime":597.21,"endTime":602.55,"body":"page in some cases Having a"},{"speaker":"Erin Geiger","startTime":597.21,"endTime":602.55,"body":"testimonial can be a nice touch,"},{"speaker":"Erin Geiger","startTime":602.55,"endTime":605.7,"body":"right? So maybe they're more apt"},{"speaker":"Erin Geiger","startTime":602.55,"endTime":605.7,"body":"to download something from you"},{"speaker":"Erin Geiger","startTime":605.73,"endTime":608.43,"body":"if there's some comments on the"},{"speaker":"Erin Geiger","startTime":605.73,"endTime":608.43,"body":"page from other people who"},{"speaker":"Erin Geiger","startTime":608.43,"endTime":612.45,"body":"really value your work. And then"},{"speaker":"Erin Geiger","startTime":608.43,"endTime":612.45,"body":"there's stuff that you can have"},{"speaker":"Erin Geiger","startTime":612.45,"endTime":614.67,"body":"at the bottom of the page, like"},{"speaker":"Erin Geiger","startTime":612.45,"endTime":614.67,"body":"your privacy policy and that"},{"speaker":"Erin Geiger","startTime":614.67,"endTime":618.93,"body":"sort of thing. Some platforms"},{"speaker":"Erin Geiger","startTime":614.67,"endTime":618.93,"body":"like I use kajabi, they have a"},{"speaker":"Erin Geiger","startTime":618.96,"endTime":622.95,"body":"standard one that I kind of edit"},{"speaker":"Erin Geiger","startTime":618.96,"endTime":622.95,"body":"for our own use. You can also do"},{"speaker":"Erin Geiger","startTime":622.95,"endTime":626.22,"body":"pop up box boxes for the first"},{"speaker":"Erin Geiger","startTime":622.95,"endTime":626.22,"body":"name and email I typically don't"},{"speaker":"Erin Geiger","startTime":626.22,"endTime":630.12,"body":"I typically just use the end"},{"speaker":"Erin Geiger","startTime":626.22,"endTime":630.12,"body":"page, but that is an option. And"},{"speaker":"Erin Geiger","startTime":630.12,"endTime":632.22,"body":"then when they put in their"},{"speaker":"Erin Geiger","startTime":630.12,"endTime":632.22,"body":"first name and email address,"},{"speaker":"Erin Geiger","startTime":632.22,"endTime":635.01,"body":"it's going to automatically"},{"speaker":"Erin Geiger","startTime":632.22,"endTime":635.01,"body":"redirect them to a confirmation"},{"speaker":"Erin Geiger","startTime":635.01,"endTime":638.76,"body":"or a thank you page. So"},{"speaker":"Erin Geiger","startTime":635.01,"endTime":638.76,"body":"typically, this page, I let them"},{"speaker":"Erin Geiger","startTime":638.76,"endTime":642.27,"body":"know to go check their email,"},{"speaker":"Erin Geiger","startTime":638.76,"endTime":642.27,"body":"because that's the way that the"},{"speaker":"Erin Geiger","startTime":642.45,"endTime":648.12,"body":"PDF will be delivered to them."},{"speaker":"Erin Geiger","startTime":642.45,"endTime":648.12,"body":"And then they can be added to my"},{"speaker":"Erin Geiger","startTime":648.12,"endTime":651.3,"body":"kind of welcome sequence. And"},{"speaker":"Erin Geiger","startTime":648.12,"endTime":651.3,"body":"then you can also include a link"},{"speaker":"Erin Geiger","startTime":651.3,"endTime":654.03,"body":"to your podcasts or your website"},{"speaker":"Erin Geiger","startTime":651.3,"endTime":654.03,"body":"within that page too for them to"},{"speaker":"Erin Geiger","startTime":654.03,"endTime":657.75,"body":"check out other things. So I"},{"speaker":"Erin Geiger","startTime":654.03,"endTime":657.75,"body":"would say check out kajabi"},{"speaker":"Erin Geiger","startTime":657.75,"endTime":661.8,"body":"ConvertKit. A lot of the website"},{"speaker":"Erin Geiger","startTime":657.75,"endTime":661.8,"body":"platforms have opt in page"},{"speaker":"Erin Geiger","startTime":661.8,"endTime":664.98,"body":"templates that you can use. And"},{"speaker":"Erin Geiger","startTime":661.8,"endTime":664.98,"body":"then your your thank you page"},{"speaker":"Erin Geiger","startTime":664.98,"endTime":668.79,"body":"copy, it should be very simple."},{"speaker":"Erin Geiger","startTime":664.98,"endTime":668.79,"body":"So you want to, again, direct"},{"speaker":"Erin Geiger","startTime":668.79,"endTime":673.83,"body":"them to their email to get it,"},{"speaker":"Erin Geiger","startTime":668.79,"endTime":673.83,"body":"you want to confirm that they're"},{"speaker":"Erin Geiger","startTime":673.89,"endTime":677.13,"body":"like confirm, like what they"},{"speaker":"Erin Geiger","startTime":673.89,"endTime":677.13,"body":"requested, like you've read"},{"speaker":"Erin Geiger","startTime":677.13,"endTime":681.54,"body":"really say the name of the PDF"},{"speaker":"Erin Geiger","startTime":677.13,"endTime":681.54,"body":"like Hey, thanks for you know,"},{"speaker":"Erin Geiger","startTime":681.54,"endTime":685.95,"body":"grabbing whatever PDF right? And"},{"speaker":"Erin Geiger","startTime":681.54,"endTime":685.95,"body":"that it's on its way, right? So"},{"speaker":"Erin Geiger","startTime":685.95,"endTime":689.4,"body":"it's come with like a thank you"},{"speaker":"Erin Geiger","startTime":685.95,"endTime":689.4,"body":"and a confirmation page. And"},{"speaker":"Erin Geiger","startTime":689.4,"endTime":692.64,"body":"one, you could I've seen people"},{"speaker":"Erin Geiger","startTime":689.4,"endTime":692.64,"body":"do this, I haven't done this"},{"speaker":"Erin Geiger","startTime":692.64,"endTime":697.47,"body":"yet. But you could include a"},{"speaker":"Erin Geiger","startTime":692.64,"endTime":697.47,"body":"video to add another way to"},{"speaker":"Erin Geiger","startTime":697.47,"endTime":700.17,"body":"connect right? If you have you"},{"speaker":"Erin Geiger","startTime":697.47,"endTime":700.17,"body":"saying like, Hey, thanks for"},{"speaker":"Erin Geiger","startTime":700.17,"endTime":702.78,"body":"downloading this, you know, that"},{"speaker":"Erin Geiger","startTime":700.17,"endTime":702.78,"body":"sort of thing. Try to keep it"},{"speaker":"Erin Geiger","startTime":702.78,"endTime":705.6,"body":"under a minute. And it's just a"},{"speaker":"Erin Geiger","startTime":702.78,"endTime":705.6,"body":"quick greeting to your"},{"speaker":"Erin Geiger","startTime":705.6,"endTime":710.22,"body":"community. And basically lets"},{"speaker":"Erin Geiger","startTime":705.6,"endTime":710.22,"body":"them know, like, hey, say thank"},{"speaker":"Erin Geiger","startTime":710.22,"endTime":714.24,"body":"you like what they can expect,"},{"speaker":"Erin Geiger","startTime":710.22,"endTime":714.24,"body":"like, go check your email, that"},{"speaker":"Erin Geiger","startTime":714.24,"endTime":718.47,"body":"kind of thing. And for that"},{"speaker":"Erin Geiger","startTime":714.24,"endTime":718.47,"body":"delivery email, again, keep it"},{"speaker":"Erin Geiger","startTime":718.47,"endTime":721.32,"body":"super simple. You want to grab"},{"speaker":"Erin Geiger","startTime":718.47,"endTime":721.32,"body":"their attention, though. So the"},{"speaker":"Erin Geiger","startTime":721.32,"endTime":725.76,"body":"subject line should be"},{"speaker":"Erin Geiger","startTime":721.32,"endTime":725.76,"body":"descriptive, like here's, here's"},{"speaker":"Erin Geiger","startTime":725.76,"endTime":729.33,"body":"the guide you requested or you"},{"speaker":"Erin Geiger","startTime":725.76,"endTime":729.33,"body":"know, here's your free download,"},{"speaker":"Erin Geiger","startTime":729.33,"endTime":732.45,"body":"or that sort of thing. So they"},{"speaker":"Erin Geiger","startTime":729.33,"endTime":732.45,"body":"know like, Okay, this is exactly"},{"speaker":"Erin Geiger","startTime":732.45,"endTime":735.33,"body":"what I just asked for. And"},{"speaker":"Erin Geiger","startTime":732.45,"endTime":735.33,"body":"they'll go and click on that and"},{"speaker":"Erin Geiger","startTime":735.33,"endTime":739.05,"body":"grab their stuff. And then in"},{"speaker":"Erin Geiger","startTime":735.33,"endTime":739.05,"body":"the email as well, you can"},{"speaker":"Erin Geiger","startTime":739.05,"endTime":742.89,"body":"remind them, why they downloaded"},{"speaker":"Erin Geiger","startTime":739.05,"endTime":742.89,"body":"it and why it's going to be"},{"speaker":"Erin Geiger","startTime":742.89,"endTime":745.89,"body":"helpful for them kind of like"},{"speaker":"Erin Geiger","startTime":742.89,"endTime":745.89,"body":"what's in it for them. And then"},{"speaker":"Erin Geiger","startTime":745.89,"endTime":750.12,"body":"you can also place the link to"},{"speaker":"Erin Geiger","startTime":745.89,"endTime":750.12,"body":"that download their freebie a"},{"speaker":"Erin Geiger","startTime":750.12,"endTime":752.7,"body":"few times throughout the email,"},{"speaker":"Erin Geiger","startTime":750.12,"endTime":752.7,"body":"depending upon how long your"},{"speaker":"Erin Geiger","startTime":752.7,"endTime":755.67,"body":"email is. And then he could"},{"speaker":"Erin Geiger","startTime":752.7,"endTime":755.67,"body":"include another call to action,"},{"speaker":"Erin Geiger","startTime":755.67,"endTime":757.62,"body":"right? So what's their next"},{"speaker":"Erin Geiger","startTime":755.67,"endTime":757.62,"body":"step, they download it but then"},{"speaker":"Erin Geiger","startTime":757.62,"endTime":760.92,"body":"maybe you could also say, hey,"},{"speaker":"Erin Geiger","startTime":757.62,"endTime":760.92,"body":"come check out my podcast, my"},{"speaker":"Erin Geiger","startTime":760.92,"endTime":764.04,"body":"blog, as long as it's relevant"},{"speaker":"Erin Geiger","startTime":760.92,"endTime":764.04,"body":"to the piece that they just"},{"speaker":"Erin Geiger","startTime":764.04,"endTime":769.53,"body":"downloaded. So that is a very,"},{"speaker":"Erin Geiger","startTime":764.04,"endTime":769.53,"body":"very quick, top level view of"},{"speaker":"Erin Geiger","startTime":769.74,"endTime":775.62,"body":"how to create a top performing"},{"speaker":"Erin Geiger","startTime":769.74,"endTime":775.62,"body":"lead magnet. I might do separate"},{"speaker":"Erin Geiger","startTime":775.62,"endTime":778.5,"body":"episodes that kind of dive in"},{"speaker":"Erin Geiger","startTime":775.62,"endTime":778.5,"body":"deeper to each of these parts"},{"speaker":"Erin Geiger","startTime":778.5,"endTime":781.23,"body":"because there's so many"},{"speaker":"Erin Geiger","startTime":778.5,"endTime":781.23,"body":"different steps. But I hope that"},{"speaker":"Erin Geiger","startTime":781.23,"endTime":785.28,"body":"this gives you a great jumping"},{"speaker":"Erin Geiger","startTime":781.23,"endTime":785.28,"body":"off point and we will see you"},{"speaker":"Erin Geiger","startTime":785.28,"endTime":789.03,"body":"next week. Thanks for tuning in"},{"speaker":"Erin Geiger","startTime":785.28,"endTime":789.03,"body":"to the Small Business big"},{"speaker":"Erin Geiger","startTime":789.03,"endTime":792.12,"body":"mindset podcast. To keep the fun"},{"speaker":"Erin Geiger","startTime":789.03,"endTime":792.12,"body":"going. Check out our Facebook"},{"speaker":"Erin Geiger","startTime":792.12,"endTime":795.27,"body":"group start and scale an online"},{"speaker":"Erin Geiger","startTime":792.12,"endTime":795.27,"body":"business For even more free"},{"speaker":"Erin Geiger","startTime":795.27,"endTime":798.21,"body":"trainings and resources from"},{"speaker":"Erin Geiger","startTime":795.27,"endTime":798.21,"body":"fellow entrepreneurs. If you"},{"speaker":"Erin Geiger","startTime":798.21,"endTime":800.73,"body":"haven't already, head on over to"},{"speaker":"Erin Geiger","startTime":798.21,"endTime":800.73,"body":"Muscle Creative COMM And click"},{"speaker":"Erin Geiger","startTime":800.73,"endTime":803.64,"body":"subscribe and join our email"},{"speaker":"Erin Geiger","startTime":800.73,"endTime":803.64,"body":"list for weekly updates. And if"},{"speaker":"Erin Geiger","startTime":803.64,"endTime":805.92,"body":"you've enjoyed this podcast"},{"speaker":"Erin Geiger","startTime":803.64,"endTime":805.92,"body":"episode, check us out on your"},{"speaker":"Erin Geiger","startTime":805.92,"endTime":809.04,"body":"favorite podcast platform to"},{"speaker":"Erin Geiger","startTime":805.92,"endTime":809.04,"body":"follow us and give us a review."},{"speaker":"Erin Geiger","startTime":809.4,"endTime":812.7,"body":"As always be authentic bring an"},{"speaker":"Erin Geiger","startTime":809.4,"endTime":812.7,"body":"insane amount of value and keep"},{"speaker":"Erin Geiger","startTime":812.73,"endTime":813.36,"body":"crushing it"}]}