Mr. Keith Prather (MBA) is a Managing Director of Armada Corporate Intelligence and one of the companies’ co-founders. During his ten plus years as Armada’s primary strategist, he has worked with Fortune 500 companies on everything from merger and acquisition strategy to key account management, strategic planning and corporate marketing efforts. He has developed a number of proprietary analytical tools that have been used by companies of all sizes. These include tools designed to position a company in its competitive market, forecasting of competitive movements in an industry sector, identification of the impact of competitive scenarios, and strategic optioning for high-level corporate strategy. He has worked with teams to understand supply chain and strategic business activities in key account programs with companies such as Wal-Mart, Honeywell, GE, Toyota, Boeing, US Department of Defense, FEMA, and many others.
Keith is the chief editor and one of the two primary writers for the Armada Executive Intelligence Brief as well as for the Armada Industry Intelligence Briefs that have been developed for select industrial sectors. In addition, he writes contributions to an industry briefing for a major client in the transportation sector hitting more than 400,000 businesses weekly. He has also developed a comprehensive transportation index for a major client in the sector. Keith is also a public speaker for industry associations.
Keith has an MBA with a focused thesis on Corporate Intelligence and has experience in Asia. He is a former Chief Financial Officer and has an extensive background in data analysis. His family background is in the field of national security and this exposure informs the style and approach that Armada takes as it seeks to help executives prepare for the challenges they face.