After working in enrollment management where she focused on strategic recruitment and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace.
Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of rasa.io clients.
Michael and Erica have a great discussion on the importance of staying connected and in front of your customers adding value and things they are interested in. Rasa.io does just that leveraging AI to automate providing value to your customers.
Erica shares her story as a woman leader of a tech company and how being the first woman at Rasa.io was.
A great episode with a blend of sales, marketing, etc and most importantly her story is awesome.