Guy Powell is a global thought leader in marketing strategy and ROI. He provides marketers with the strategies, tools, and tactics to continuously improve their marketing ROI and exceed their company’s sales and profit goals. He helps them build marketing machines to properly organize and collect their marketing data, connect marketing activities to sales, structure their operations for continuous improvement and make fact-based, strategic and tactical marketing decisions.
Fellow podcast host of: The Backstory on Marketing
https://marketingmachine.prorelevant.com/
Guy and Michael discuss what shifted during covid that prompted him to write a post covid sequel to his book The Marketing Machine.