{"version":"1.0.0","segments":[{"speaker":"Synergy IQ","startTime":0.0,"endTime":3.45,"body":"Welcome to creating"},{"speaker":"Synergy IQ","startTime":0.0,"endTime":3.45,"body":"synergy where we explore what it"},{"speaker":"Synergy IQ","startTime":3.45,"endTime":7.41,"body":"takes to transform. Whether you"},{"speaker":"Synergy IQ","startTime":3.45,"endTime":7.41,"body":"are transforming yourself, your"},{"speaker":"Synergy IQ","startTime":7.41,"endTime":11.46,"body":"team, your business, or your"},{"speaker":"Synergy IQ","startTime":7.41,"endTime":11.46,"body":"community will connect you with"},{"speaker":"Synergy IQ","startTime":11.46,"endTime":14.85,"body":"insightful and challenging"},{"speaker":"Synergy IQ","startTime":11.46,"endTime":14.85,"body":"leaders who share their stories"},{"speaker":"Synergy IQ","startTime":14.85,"endTime":18.96,"body":"of successful transformations."},{"speaker":"Synergy IQ","startTime":14.85,"endTime":18.96,"body":"To give you practical ideas for"},{"speaker":"Synergy IQ","startTime":18.96,"endTime":23.22,"body":"your own journey. Join us for"},{"speaker":"Synergy IQ","startTime":18.96,"endTime":23.22,"body":"another insightful episode of"},{"speaker":"Synergy IQ","startTime":23.28,"endTime":24.75,"body":"creating synergy."},{"speaker":"Daniel Franco","startTime":27.36,"endTime":30.45,"body":"Welcome to the"},{"speaker":"Daniel Franco","startTime":27.36,"endTime":30.45,"body":"creating synergy podcast today"},{"speaker":"Daniel Franco","startTime":30.48,"endTime":39.96,"body":"we have a beautiful man in in"},{"speaker":"Daniel Franco","startTime":30.48,"endTime":39.96,"body":"Dan Levy, so again, Dan is the"},{"speaker":"Daniel Franco","startTime":39.96,"endTime":43.56,"body":"principal for a company called"},{"speaker":"Daniel Franco","startTime":39.96,"endTime":43.56,"body":"more space for light more"},{"speaker":"Daniel Franco","startTime":43.56,"endTime":48.12,"body":"spaceflight is an innovation and"},{"speaker":"Daniel Franco","startTime":43.56,"endTime":48.12,"body":"strategy consultancy. Their"},{"speaker":"Daniel Franco","startTime":48.12,"endTime":51.42,"body":"design led approach to solving"},{"speaker":"Daniel Franco","startTime":48.12,"endTime":51.42,"body":"business problems helps leaders"},{"speaker":"Daniel Franco","startTime":51.42,"endTime":55.2,"body":"and teams overcome constraints"},{"speaker":"Daniel Franco","startTime":51.42,"endTime":55.2,"body":"related to strategy, product,"},{"speaker":"Daniel Franco","startTime":55.26,"endTime":60.42,"body":"service or process, then is also"},{"speaker":"Daniel Franco","startTime":55.26,"endTime":60.42,"body":"very active in the tertiary"},{"speaker":"Daniel Franco","startTime":60.42,"endTime":64.68,"body":"industry, educating people in"},{"speaker":"Daniel Franco","startTime":60.42,"endTime":64.68,"body":"and lecturing. And also speaking"},{"speaker":"Daniel Franco","startTime":64.68,"endTime":68.13,"body":"nationally on sub subjects of"},{"speaker":"Daniel Franco","startTime":64.68,"endTime":68.13,"body":"human centered design, design"},{"speaker":"Daniel Franco","startTime":68.13,"endTime":71.73,"body":"thinking and strategy. You make"},{"speaker":"Daniel Franco","startTime":68.13,"endTime":71.73,"body":"that sound like there's no"},{"speaker":"Daniel Franco","startTime":71.73,"endTime":74.58,"body":"audience, you know, like me"},{"speaker":"Daniel Franco","startTime":71.73,"endTime":74.58,"body":"standing there just talking"},{"speaker":"Daniel Franco","startTime":74.58,"endTime":78.87,"body":"about it and nobody listening."},{"speaker":"Daniel Franco","startTime":74.58,"endTime":78.87,"body":"That's generally how to start me"},{"speaker":"Daniel Franco","startTime":78.87,"endTime":82.44,"body":"off and just point me at some"},{"speaker":"Daniel Franco","startTime":78.87,"endTime":82.44,"body":"students that really got you on"},{"speaker":"Daniel Franco","startTime":82.44,"endTime":84.81,"body":"the show because of the lack of"},{"speaker":"Daniel Franco","startTime":82.44,"endTime":84.81,"body":"followers that you have, I"},{"speaker":"Daniel Franco","startTime":84.81,"endTime":89.37,"body":"guess. Now only theory, so well"},{"speaker":"Daniel Franco","startTime":84.81,"endTime":89.37,"body":"appreciate Oh, come to the"},{"speaker":"Daniel Franco","startTime":89.37,"endTime":90.36,"body":"podcast there."},{"speaker":"Dan Levy","startTime":90.42,"endTime":91.71,"body":"Thank you for having"},{"speaker":"Dan Levy","startTime":90.42,"endTime":91.71,"body":"me down."},{"speaker":"Daniel Franco","startTime":91.74,"endTime":94.86,"body":"Not a problem,"},{"speaker":"Daniel Franco","startTime":91.74,"endTime":94.86,"body":"mate. So I know you would get"},{"speaker":"Daniel Franco","startTime":94.86,"endTime":98.82,"body":"asked this question. Every"},{"speaker":"Daniel Franco","startTime":94.86,"endTime":98.82,"body":"single day, more space for"},{"speaker":"Daniel Franco","startTime":98.82,"endTime":101.76,"body":"light. What? And where did that"},{"speaker":"Daniel Franco","startTime":98.82,"endTime":101.76,"body":"come from?"},{"speaker":"Dan Levy","startTime":101.85,"endTime":103.77,"body":"I thought you were"},{"speaker":"Dan Levy","startTime":101.85,"endTime":103.77,"body":"gonna ask me about the fact I'm"},{"speaker":"Dan Levy","startTime":103.77,"endTime":110.88,"body":"wearing office slippers. I'm"},{"speaker":"Dan Levy","startTime":103.77,"endTime":110.88,"body":"kind of relieved. Some more"},{"speaker":"Dan Levy","startTime":110.88,"endTime":114.42,"body":"space for light came from my"},{"speaker":"Dan Levy","startTime":110.88,"endTime":114.42,"body":"little boy. I was going for a"},{"speaker":"Dan Levy","startTime":114.42,"endTime":119.64,"body":"period where I wanted to make"},{"speaker":"Dan Levy","startTime":114.42,"endTime":119.64,"body":"the leap to do my own thing and"},{"speaker":"Dan Levy","startTime":119.64,"endTime":125.58,"body":"go out there. And like any"},{"speaker":"Dan Levy","startTime":119.64,"endTime":125.58,"body":"sensible potential business"},{"speaker":"Dan Levy","startTime":125.58,"endTime":131.91,"body":"owner, I knew that the success"},{"speaker":"Dan Levy","startTime":125.58,"endTime":131.91,"body":"of any business rested on the"},{"speaker":"Dan Levy","startTime":131.91,"endTime":135.93,"body":"fact I had a logo and a good"},{"speaker":"Dan Levy","startTime":131.91,"endTime":135.93,"body":"name. It didn't matter about our"},{"speaker":"Dan Levy","startTime":135.93,"endTime":145.47,"body":"business is true? Because it was"},{"speaker":"Dan Levy","startTime":135.93,"endTime":145.47,"body":"a superficial level. But a well"},{"speaker":"Dan Levy","startTime":145.47,"endTime":149.97,"body":"the name isn't superficial. So"},{"speaker":"Dan Levy","startTime":145.47,"endTime":149.97,"body":"one night, I was working. I've"},{"speaker":"Dan Levy","startTime":149.97,"endTime":154.65,"body":"always worked and really"},{"speaker":"Dan Levy","startTime":149.97,"endTime":154.65,"body":"dedicated part of it. I always"},{"speaker":"Dan Levy","startTime":154.65,"endTime":158.01,"body":"consider myself very dedicated"},{"speaker":"Dan Levy","startTime":154.65,"endTime":158.01,"body":"to the work I do because I love"},{"speaker":"Dan Levy","startTime":158.01,"endTime":161.19,"body":"it. And the consequences of"},{"speaker":"Dan Levy","startTime":158.01,"endTime":161.19,"body":"which means that I'm not always"},{"speaker":"Dan Levy","startTime":161.19,"endTime":164.58,"body":"about how you know this, your"},{"speaker":"Dan Levy","startTime":161.19,"endTime":164.58,"body":"dad spent a lot of time"},{"speaker":"Dan Levy","startTime":164.58,"endTime":168.48,"body":"dedicated to your craft correct"},{"speaker":"Dan Levy","startTime":164.58,"endTime":168.48,"body":"things some time slip some"},{"speaker":"Dan Levy","startTime":168.48,"endTime":171.27,"body":"sacrifices. Yeah, nowadays,"},{"speaker":"Dan Levy","startTime":168.48,"endTime":171.27,"body":"things are a lot more liquid"},{"speaker":"Dan Levy","startTime":171.27,"endTime":176.19,"body":"with COVID because there isn't"},{"speaker":"Dan Levy","startTime":171.27,"endTime":176.19,"body":"those boundaries. However, one"},{"speaker":"Dan Levy","startTime":176.19,"endTime":179.31,"body":"night I was back, putting a lit"},{"speaker":"Dan Levy","startTime":176.19,"endTime":179.31,"body":"one to bed. So it's always"},{"speaker":"Dan Levy","startTime":179.31,"endTime":182.49,"body":"special. It was a really rare"},{"speaker":"Dan Levy","startTime":179.31,"endTime":182.49,"body":"treat. Molly little one being"},{"speaker":"Dan Levy","startTime":182.49,"endTime":187.35,"body":"the eldest. And he said to Mum,"},{"speaker":"Dan Levy","startTime":182.49,"endTime":187.35,"body":"he said, Mom, I want more space"},{"speaker":"Dan Levy","startTime":187.35,"endTime":193.32,"body":"for light. And I said, What?"},{"speaker":"Dan Levy","startTime":187.35,"endTime":193.32,"body":"What does that mean? And my wife"},{"speaker":"Dan Levy","startTime":193.32,"endTime":195.81,"body":"explained to me It meant"},{"speaker":"Dan Levy","startTime":193.32,"endTime":195.81,"body":"basically he wanted more time to"},{"speaker":"Dan Levy","startTime":195.81,"endTime":199.62,"body":"play. He wanted more time to"},{"speaker":"Dan Levy","startTime":195.81,"endTime":199.62,"body":"read. He wanted more time to do"},{"speaker":"Dan Levy","startTime":199.62,"endTime":202.38,"body":"all the things he loves. He"},{"speaker":"Dan Levy","startTime":199.62,"endTime":202.38,"body":"didn't like the darkness because"},{"speaker":"Dan Levy","startTime":202.38,"endTime":204.78,"body":"the darkness meant it was the"},{"speaker":"Dan Levy","startTime":202.38,"endTime":204.78,"body":"end of the day had to go to"},{"speaker":"Dan Levy","startTime":204.78,"endTime":208.2,"body":"sleep. He still had more energy"},{"speaker":"Dan Levy","startTime":204.78,"endTime":208.2,"body":"and more fun life. And that"},{"speaker":"Dan Levy","startTime":208.2,"endTime":212.22,"body":"totally resonated with me. That"},{"speaker":"Dan Levy","startTime":208.2,"endTime":212.22,"body":"whole mantra the simplicity of"},{"speaker":"Dan Levy","startTime":212.22,"endTime":214.41,"body":"it. After I finished crying"},{"speaker":"Daniel Franco","startTime":215.43,"endTime":218.31,"body":"seriously, yeah,"},{"speaker":"Daniel Franco","startTime":215.43,"endTime":218.31,"body":"no, it's an emotional guy. It's"},{"speaker":"Daniel Franco","startTime":218.31,"endTime":220.26,"body":"pretty powerful. Whoa,"},{"speaker":"Dan Levy","startTime":220.56,"endTime":224.16,"body":"how'd you suck at the"},{"speaker":"Dan Levy","startTime":220.56,"endTime":224.16,"body":"time he would have been three"},{"speaker":"Dan Levy","startTime":224.25,"endTime":226.23,"body":"well, and you know, like kids"},{"speaker":"Dan Levy","startTime":224.25,"endTime":226.23,"body":"say,"},{"speaker":"Daniel Franco","startTime":226.65,"endTime":227.7,"body":"doesn't even work"},{"speaker":"Daniel Franco","startTime":226.65,"endTime":227.7,"body":"that way."},{"speaker":"Dan Levy","startTime":228.75,"endTime":234.84,"body":"I wish I could"},{"speaker":"Dan Levy","startTime":228.75,"endTime":234.84,"body":"communicate as simply and as"},{"speaker":"Dan Levy","startTime":234.84,"endTime":239.31,"body":"effectively as as a as a little"},{"speaker":"Dan Levy","startTime":234.84,"endTime":239.31,"body":"one because there's no BSS, no"},{"speaker":"Dan Levy","startTime":239.31,"endTime":245.64,"body":"buzzword Bingo. He said it, he"},{"speaker":"Dan Levy","startTime":239.31,"endTime":245.64,"body":"captured the the sincerity, the"},{"speaker":"Dan Levy","startTime":245.67,"endTime":249.42,"body":"intent of what I wanted to do"},{"speaker":"Dan Levy","startTime":245.67,"endTime":249.42,"body":"both personally and"},{"speaker":"Dan Levy","startTime":249.42,"endTime":253.8,"body":"professionally. And I went off"},{"speaker":"Dan Levy","startTime":249.42,"endTime":253.8,"body":"and check the domain name and"},{"speaker":"Dan Levy","startTime":253.8,"endTime":257.01,"body":"did all those things that you do"},{"speaker":"Dan Levy","startTime":253.8,"endTime":257.01,"body":"and sign it up. And from then"},{"speaker":"Dan Levy","startTime":257.01,"endTime":263.73,"body":"on. I didn't have a business. I"},{"speaker":"Dan Levy","startTime":257.01,"endTime":263.73,"body":"had a mission and a mantra, and"},{"speaker":"Dan Levy","startTime":263.73,"endTime":267.09,"body":"by saying a mission, it"},{"speaker":"Dan Levy","startTime":263.73,"endTime":267.09,"body":"connected with me in regards to"},{"speaker":"Dan Levy","startTime":267.09,"endTime":271.02,"body":"what I wanted to achieve and"},{"speaker":"Dan Levy","startTime":267.09,"endTime":271.02,"body":"accomplish both professionally"},{"speaker":"Dan Levy","startTime":271.02,"endTime":275.16,"body":"and personally. And I had a"},{"speaker":"Dan Levy","startTime":271.02,"endTime":275.16,"body":"mantra as a North Star that"},{"speaker":"Dan Levy","startTime":275.19,"endTime":279.36,"body":"always guided me and has"},{"speaker":"Dan Levy","startTime":275.19,"endTime":279.36,"body":"continued to when I had a"},{"speaker":"Dan Levy","startTime":279.36,"endTime":284.34,"body":"decision to make whether I"},{"speaker":"Dan Levy","startTime":279.36,"endTime":284.34,"body":"sacrifice family for work."},{"speaker":"Dan Levy","startTime":285.21,"endTime":286.32,"body":"Family First"},{"speaker":"Daniel Franco","startTime":286.38,"endTime":289.74,"body":"family first."},{"speaker":"Daniel Franco","startTime":286.38,"endTime":289.74,"body":"It's in the business day. It's"},{"speaker":"Daniel Franco","startTime":289.74,"endTime":294.24,"body":"in my blood. It's in your blood."},{"speaker":"Daniel Franco","startTime":289.74,"endTime":294.24,"body":"So what is your mission?"},{"speaker":"Dan Levy","startTime":294.57,"endTime":298.71,"body":"What is my mission is"},{"speaker":"Dan Levy","startTime":294.57,"endTime":298.71,"body":"to cut through all of that bs"},{"speaker":"Dan Levy","startTime":298.71,"endTime":305.07,"body":"that that is That inaction and"},{"speaker":"Dan Levy","startTime":298.71,"endTime":305.07,"body":"putting things off we have a"},{"speaker":"Dan Levy","startTime":305.07,"endTime":311.52,"body":"bias for action. And that"},{"speaker":"Dan Levy","startTime":305.07,"endTime":311.52,"body":"permeate permeates, permeates,"},{"speaker":"Dan Levy","startTime":311.73,"endTime":316.92,"body":"percolates one, whichever you"},{"speaker":"Dan Levy","startTime":311.73,"endTime":316.92,"body":"want into the night, free to"},{"speaker":"Dan Levy","startTime":316.92,"endTime":320.76,"body":"everything we do in regards to"},{"speaker":"Dan Levy","startTime":316.92,"endTime":320.76,"body":"the strategy in regards to the"},{"speaker":"Dan Levy","startTime":321.66,"endTime":326.01,"body":"methodology that we use in"},{"speaker":"Dan Levy","startTime":321.66,"endTime":326.01,"body":"regards to design, thinking,"},{"speaker":"Dan Levy","startTime":326.04,"endTime":329.07,"body":"design thinking is all about"},{"speaker":"Dan Levy","startTime":326.04,"endTime":329.07,"body":"doing when we apply that to"},{"speaker":"Dan Levy","startTime":329.07,"endTime":334.47,"body":"strategy, all the way through to"},{"speaker":"Dan Levy","startTime":329.07,"endTime":334.47,"body":"design. So the mission is to cut"},{"speaker":"Dan Levy","startTime":334.47,"endTime":339.87,"body":"through, to cut through the"},{"speaker":"Dan Levy","startTime":334.47,"endTime":339.87,"body":"action, get momentum, to help"},{"speaker":"Dan Levy","startTime":339.87,"endTime":345.18,"body":"clarity help people prioritize,"},{"speaker":"Dan Levy","startTime":339.87,"endTime":345.18,"body":"and help them as well. The light"},{"speaker":"Dan Levy","startTime":345.21,"endTime":350.13,"body":"is possibilities and"},{"speaker":"Dan Levy","startTime":345.21,"endTime":350.13,"body":"opportunities. Often, many"},{"speaker":"Dan Levy","startTime":350.16,"endTime":354.51,"body":"organizations we've found, look"},{"speaker":"Dan Levy","startTime":350.16,"endTime":354.51,"body":"to deal with problems of today."},{"speaker":"Dan Levy","startTime":354.54,"endTime":359.61,"body":"And yesterday, I have a big"},{"speaker":"Dan Levy","startTime":354.54,"endTime":359.61,"body":"passion for new opera for"},{"speaker":"Dan Levy","startTime":359.61,"endTime":365.79,"body":"creative tech, for connecting"},{"speaker":"Dan Levy","startTime":359.61,"endTime":365.79,"body":"with deaf people in new and"},{"speaker":"Dan Levy","startTime":365.79,"endTime":371.61,"body":"interesting ways using creative"},{"speaker":"Dan Levy","startTime":365.79,"endTime":371.61,"body":"technology. And I believe that a"},{"speaker":"Dan Levy","startTime":371.61,"endTime":376.92,"body":"lot of organizations almost have"},{"speaker":"Dan Levy","startTime":371.61,"endTime":376.92,"body":"that apathy in regards to that,"},{"speaker":"Dan Levy","startTime":376.95,"endTime":380.43,"body":"you know, they already have that"},{"speaker":"Dan Levy","startTime":376.95,"endTime":380.43,"body":"business is working, where they"},{"speaker":"Dan Levy","startTime":380.43,"endTime":383.7,"body":"don't look at potential ditch"},{"speaker":"Dan Levy","startTime":380.43,"endTime":383.7,"body":"disruptors in the market,"},{"speaker":"Dan Levy","startTime":383.7,"endTime":389.49,"body":"whether known or adjacent. And"},{"speaker":"Dan Levy","startTime":383.7,"endTime":389.49,"body":"what we do is we provide almost"},{"speaker":"Dan Levy","startTime":389.49,"endTime":393.3,"body":"like a door, that this is an"},{"speaker":"Dan Levy","startTime":389.49,"endTime":393.3,"body":"opportunity for you, based on"},{"speaker":"Dan Levy","startTime":393.3,"endTime":396.3,"body":"what you're trying to achieve."},{"speaker":"Dan Levy","startTime":393.3,"endTime":396.3,"body":"And we can put it together,"},{"speaker":"Dan Levy","startTime":396.51,"endTime":400.62,"body":"we're not past so much about the"},{"speaker":"Dan Levy","startTime":396.51,"endTime":400.62,"body":"solution, we're focused on the"},{"speaker":"Dan Levy","startTime":400.62,"endTime":404.43,"body":"problem, because often people"},{"speaker":"Dan Levy","startTime":400.62,"endTime":404.43,"body":"also very much tangled in terms"},{"speaker":"Dan Levy","startTime":404.43,"endTime":409.86,"body":"of what it is they need to do."},{"speaker":"Dan Levy","startTime":404.43,"endTime":409.86,"body":"So we try and simplify that. And"},{"speaker":"Dan Levy","startTime":409.86,"endTime":412.35,"body":"then work through a bias of"},{"speaker":"Dan Levy","startTime":409.86,"endTime":412.35,"body":"action. We help them with like"},{"speaker":"Dan Levy","startTime":412.35,"endTime":416.1,"body":"rapid prototyping and testing,"},{"speaker":"Dan Levy","startTime":412.35,"endTime":416.1,"body":"and things like that. Yeah. So"},{"speaker":"Dan Levy","startTime":416.1,"endTime":418.89,"body":"they can validate very quickly,"},{"speaker":"Dan Levy","startTime":416.1,"endTime":418.89,"body":"because once you know what one"},{"speaker":"Dan Levy","startTime":418.89,"endTime":424.5,"body":"of the most poisonous phrases in"},{"speaker":"Dan Levy","startTime":418.89,"endTime":424.5,"body":"a meeting is. Okay, I'm asking,"},{"speaker":"Dan Levy","startTime":424.5,"endTime":424.71,"body":"you"},{"speaker":"Daniel Franco","startTime":424.859,"endTime":426.599,"body":"know, well, you"},{"speaker":"Daniel Franco","startTime":424.859,"endTime":426.599,"body":"know, I don't,"},{"speaker":"Dan Levy","startTime":427.02,"endTime":430.32,"body":"I think I think the"},{"speaker":"Dan Levy","startTime":427.02,"endTime":430.32,"body":"person with the loudest voice in"},{"speaker":"Dan Levy","startTime":430.32,"endTime":434.13,"body":"the room says, I think we can do"},{"speaker":"Dan Levy","startTime":430.32,"endTime":434.13,"body":"this. I think this is what"},{"speaker":"Dan Levy","startTime":434.13,"endTime":439.38,"body":"happens. I'd prefer I know, and"},{"speaker":"Dan Levy","startTime":434.13,"endTime":439.38,"body":"I prefer to be able to have some"},{"speaker":"Dan Levy","startTime":439.38,"endTime":443.7,"body":"form of evidence to say, Look,"},{"speaker":"Dan Levy","startTime":439.38,"endTime":443.7,"body":"how do we de risk this? And this"},{"speaker":"Dan Levy","startTime":443.7,"endTime":447.0,"body":"is what happened, this is the"},{"speaker":"Dan Levy","startTime":443.7,"endTime":447.0,"body":"response, this is a problem of"},{"speaker":"Dan Levy","startTime":447.0,"endTime":451.29,"body":"solving. Is it generally the"},{"speaker":"Dan Levy","startTime":447.0,"endTime":451.29,"body":"leader in that team? That would"},{"speaker":"Dan Levy","startTime":451.29,"endTime":454.41,"body":"say, I think it was, does"},{"speaker":"Dan Levy","startTime":451.29,"endTime":454.41,"body":"everyone then conform to what"},{"speaker":"Dan Levy","startTime":454.41,"endTime":458.31,"body":"their leader thinks, we start"},{"speaker":"Dan Levy","startTime":454.41,"endTime":458.31,"body":"always the leader, sometimes,"},{"speaker":"Dan Levy","startTime":458.64,"endTime":465.0,"body":"some times we've found,"},{"speaker":"Dan Levy","startTime":458.64,"endTime":465.0,"body":"unfortunately, you can get,"},{"speaker":"Dan Levy","startTime":465.15,"endTime":468.81,"body":"especially with more technical"},{"speaker":"Dan Levy","startTime":465.15,"endTime":468.81,"body":"or development, that have that"},{"speaker":"Dan Levy","startTime":468.81,"endTime":471.87,"body":"knowledge base inside the head."},{"speaker":"Dan Levy","startTime":468.81,"endTime":471.87,"body":"So they're very much process"},{"speaker":"Dan Levy","startTime":471.87,"endTime":476.55,"body":"driven. So regard in regards to"},{"speaker":"Dan Levy","startTime":471.87,"endTime":476.55,"body":"where we sit and really, the"},{"speaker":"Dan Levy","startTime":476.55,"endTime":480.27,"body":"desirability if you think of the"},{"speaker":"Dan Levy","startTime":476.55,"endTime":480.27,"body":"level Venn diagram, as a"},{"speaker":"Dan Levy","startTime":480.27,"endTime":483.09,"body":"consultant, you have the"},{"speaker":"Dan Levy","startTime":480.27,"endTime":483.09,"body":"desirability, you have your"},{"speaker":"Dan Levy","startTime":483.09,"endTime":486.84,"body":"feasibility, you have your"},{"speaker":"Dan Levy","startTime":483.09,"endTime":486.84,"body":"viability, often people come at"},{"speaker":"Dan Levy","startTime":486.84,"endTime":490.02,"body":"a problem from a different"},{"speaker":"Dan Levy","startTime":486.84,"endTime":490.02,"body":"angle. So they're quick to shut"},{"speaker":"Dan Levy","startTime":490.02,"endTime":494.28,"body":"it down. We're not fast at that"},{"speaker":"Dan Levy","startTime":490.02,"endTime":494.28,"body":"point about those kinds of"},{"speaker":"Dan Levy","startTime":494.28,"endTime":498.42,"body":"constraints. They're important."},{"speaker":"Dan Levy","startTime":494.28,"endTime":498.42,"body":"But right from the get go, we"},{"speaker":"Dan Levy","startTime":498.42,"endTime":501.15,"body":"want to validate that it's"},{"speaker":"Dan Levy","startTime":498.42,"endTime":501.15,"body":"actually a problem worth"},{"speaker":"Dan Levy","startTime":501.15,"endTime":504.6,"body":"solving. It's actually"},{"speaker":"Dan Levy","startTime":501.15,"endTime":504.6,"body":"scratching an itch, it's"},{"speaker":"Dan Levy","startTime":504.78,"endTime":509.49,"body":"fulfilling a need. And that that"},{"speaker":"Dan Levy","startTime":504.78,"endTime":509.49,"body":"that ensures, as an"},{"speaker":"Dan Levy","startTime":509.49,"endTime":512.94,"body":"organization, we have something"},{"speaker":"Dan Levy","startTime":509.49,"endTime":512.94,"body":"to fall back on and say, Look,"},{"speaker":"Dan Levy","startTime":513.33,"endTime":517.68,"body":"this is why we're doing it."},{"speaker":"Dan Levy","startTime":513.33,"endTime":517.68,"body":"Beyond the numbers and the"},{"speaker":"Dan Levy","startTime":517.68,"endTime":521.82,"body":"finances, or this is not why"},{"speaker":"Dan Levy","startTime":517.68,"endTime":521.82,"body":"we're doing it, not because Bob"},{"speaker":"Dan Levy","startTime":521.82,"endTime":526.83,"body":"can't be bothered to download"},{"speaker":"Dan Levy","startTime":521.82,"endTime":526.83,"body":"the latest patch and join two"},{"speaker":"Dan Levy","startTime":526.83,"endTime":530.7,"body":"API and get an API working to"},{"speaker":"Dan Levy","startTime":526.83,"endTime":530.7,"body":"join two things together. It's"},{"speaker":"Dan Levy","startTime":530.7,"endTime":535.62,"body":"because our clients over in some"},{"speaker":"Dan Levy","startTime":530.7,"endTime":535.62,"body":"rural area, I just can't get"},{"speaker":"Dan Levy","startTime":535.62,"endTime":537.99,"body":"that. Therefore, we need to"},{"speaker":"Dan Levy","startTime":535.62,"endTime":537.99,"body":"think of another way to solve"},{"speaker":"Dan Levy","startTime":537.99,"endTime":538.56,"body":"that problem."},{"speaker":"Daniel Franco","startTime":539.52,"endTime":543.9,"body":"So people will"},{"speaker":"Daniel Franco","startTime":539.52,"endTime":543.9,"body":"connect with you and require"},{"speaker":"Daniel Franco","startTime":543.9,"endTime":549.72,"body":"your services to cut through the"},{"speaker":"Daniel Franco","startTime":543.9,"endTime":549.72,"body":"Bs, is that where we're at? Why"},{"speaker":"Daniel Franco","startTime":549.75,"endTime":553.71,"body":"would I as a corporate small"},{"speaker":"Daniel Franco","startTime":549.75,"endTime":553.71,"body":"business, whatever it might be,"},{"speaker":"Daniel Franco","startTime":554.64,"endTime":559.29,"body":"come to more space for light?"},{"speaker":"Daniel Franco","startTime":554.64,"endTime":559.29,"body":"And what benefit would I get?"},{"speaker":"Dan Levy","startTime":560.28,"endTime":565.26,"body":"Why? I'd ask you the"},{"speaker":"Dan Levy","startTime":560.28,"endTime":565.26,"body":"same question why I have tried"},{"speaker":"Dan Levy","startTime":565.29,"endTime":570.84,"body":"very hard. And this is me being"},{"speaker":"Dan Levy","startTime":565.29,"endTime":570.84,"body":"vulnerable here in to abstract"},{"speaker":"Dan Levy","startTime":570.87,"endTime":574.29,"body":"our value proposition. So we"},{"speaker":"Dan Levy","startTime":570.87,"endTime":574.29,"body":"don't talk about products,"},{"speaker":"Dan Levy","startTime":574.74,"endTime":578.46,"body":"because everything's a product"},{"speaker":"Dan Levy","startTime":574.74,"endTime":578.46,"body":"or a service. Because that's"},{"speaker":"Dan Levy","startTime":578.46,"endTime":582.99,"body":"from my perspective. I always"},{"speaker":"Dan Levy","startTime":578.46,"endTime":582.99,"body":"try and think about the outcomes"},{"speaker":"Dan Levy","startTime":582.99,"endTime":587.55,"body":"and the experience. And, and the"},{"speaker":"Dan Levy","startTime":582.99,"endTime":587.55,"body":"outcomes that we found with"},{"speaker":"Dan Levy","startTime":587.55,"endTime":593.07,"body":"clients that we've worked with"},{"speaker":"Dan Levy","startTime":587.55,"endTime":593.07,"body":"is a map is a plan is an"},{"speaker":"Dan Levy","startTime":593.1,"endTime":597.9,"body":"understanding of what we need to"},{"speaker":"Dan Levy","startTime":593.1,"endTime":597.9,"body":"do. Also a trusted partner to"},{"speaker":"Dan Levy","startTime":597.9,"endTime":601.74,"body":"guide them through that the"},{"speaker":"Dan Levy","startTime":597.9,"endTime":601.74,"body":"client We work with our people"},{"speaker":"Dan Levy","startTime":601.74,"endTime":605.46,"body":"that we we are friends, I know"},{"speaker":"Dan Levy","startTime":601.74,"endTime":605.46,"body":"you shouldn't consider your"},{"speaker":"Dan Levy","startTime":605.46,"endTime":610.02,"body":"partners, your work partners,"},{"speaker":"Dan Levy","startTime":605.46,"endTime":610.02,"body":"friends. But because business is"},{"speaker":"Dan Levy","startTime":610.02,"endTime":612.96,"body":"personal, especially when you"},{"speaker":"Dan Levy","startTime":610.02,"endTime":612.96,"body":"run it, you want to get on with"},{"speaker":"Dan Levy","startTime":612.96,"endTime":616.92,"body":"the people that you're creating"},{"speaker":"Dan Levy","startTime":612.96,"endTime":616.92,"body":"relationships. And I think by"},{"speaker":"Dan Levy","startTime":616.92,"endTime":619.23,"body":"demonstrating that vulnerability"},{"speaker":"Dan Levy","startTime":616.92,"endTime":619.23,"body":"as well, which is something that"},{"speaker":"Dan Levy","startTime":619.23,"endTime":622.68,"body":"we encourage, especially amongst"},{"speaker":"Dan Levy","startTime":619.23,"endTime":622.68,"body":"teams, you get to better"},{"speaker":"Dan Levy","startTime":622.68,"endTime":626.91,"body":"outcomes. So if you are having a"},{"speaker":"Dan Levy","startTime":622.68,"endTime":626.91,"body":"problem in regards to say, a"},{"speaker":"Dan Levy","startTime":626.91,"endTime":629.7,"body":"business problem, and you are"},{"speaker":"Dan Levy","startTime":626.91,"endTime":629.7,"body":"trying to get alignment with"},{"speaker":"Dan Levy","startTime":629.7,"endTime":634.44,"body":"your team with stakeholders in"},{"speaker":"Dan Levy","startTime":629.7,"endTime":634.44,"body":"regards to our priority, or to"},{"speaker":"Dan Levy","startTime":634.44,"endTime":638.43,"body":"make something actionable, we'd"},{"speaker":"Dan Levy","startTime":634.44,"endTime":638.43,"body":"be happy to help connect you, if"},{"speaker":"Dan Levy","startTime":638.43,"endTime":642.39,"body":"you were trying to get some sort"},{"speaker":"Dan Levy","startTime":638.43,"endTime":642.39,"body":"of customer insights, to"},{"speaker":"Dan Levy","startTime":642.39,"endTime":647.16,"body":"understand some sort of"},{"speaker":"Dan Levy","startTime":642.39,"endTime":647.16,"body":"sentiment in the market. So"},{"speaker":"Dan Levy","startTime":647.16,"endTime":650.01,"body":"typically, you might go to a"},{"speaker":"Dan Levy","startTime":647.16,"endTime":650.01,"body":"consumer group, consumer"},{"speaker":"Dan Levy","startTime":650.01,"endTime":653.61,"body":"company, and you'll say to a"},{"speaker":"Dan Levy","startTime":650.01,"endTime":653.61,"body":"consumer company, for example,"},{"speaker":"Dan Levy","startTime":654.03,"endTime":658.77,"body":"we have a product out in the"},{"speaker":"Dan Levy","startTime":654.03,"endTime":658.77,"body":"market, we want to make a shift"},{"speaker":"Dan Levy","startTime":658.77,"endTime":662.46,"body":"to a new product space. So it"},{"speaker":"Dan Levy","startTime":658.77,"endTime":662.46,"body":"might be some sort of dietary"},{"speaker":"Dan Levy","startTime":662.46,"endTime":665.64,"body":"requirement, if you're a fast"},{"speaker":"Dan Levy","startTime":662.46,"endTime":665.64,"body":"moving consumer goods company,"},{"speaker":"Dan Levy","startTime":666.33,"endTime":670.8,"body":"you'll go to your go to research"},{"speaker":"Dan Levy","startTime":666.33,"endTime":670.8,"body":"company, etc. You get an answer"},{"speaker":"Dan Levy","startTime":670.8,"endTime":678.33,"body":"in three months, in the document"},{"speaker":"Dan Levy","startTime":670.8,"endTime":678.33,"body":"full of graphs, we can do that"},{"speaker":"Dan Levy","startTime":678.33,"endTime":682.29,"body":"not a week. Yeah. Okay. And not"},{"speaker":"Dan Levy","startTime":678.33,"endTime":682.29,"body":"only that, we can we can build a"},{"speaker":"Dan Levy","startTime":682.29,"endTime":685.2,"body":"prototype, we can bring in"},{"speaker":"Dan Levy","startTime":682.29,"endTime":685.2,"body":"customers in a way. Now, that's"},{"speaker":"Dan Levy","startTime":685.2,"endTime":689.01,"body":"not to say it's going to be"},{"speaker":"Dan Levy","startTime":685.2,"endTime":689.01,"body":"concrete. However, through our"},{"speaker":"Dan Levy","startTime":689.01,"endTime":693.0,"body":"process, you've got an answer"},{"speaker":"Dan Levy","startTime":689.01,"endTime":693.0,"body":"where you're like, Okay, we need"},{"speaker":"Dan Levy","startTime":693.0,"endTime":696.6,"body":"to take this to the next level."},{"speaker":"Dan Levy","startTime":693.0,"endTime":696.6,"body":"And if you think about that, as"},{"speaker":"Dan Levy","startTime":696.6,"endTime":699.93,"body":"opposed to waiting three months,"},{"speaker":"Dan Levy","startTime":696.6,"endTime":699.93,"body":"for an answer, or two months,"},{"speaker":"Dan Levy","startTime":699.93,"endTime":703.32,"body":"for a big document, you're ready"},{"speaker":"Dan Levy","startTime":699.93,"endTime":703.32,"body":"to go, you're ready to rock,"},{"speaker":"Dan Levy","startTime":703.32,"endTime":705.87,"body":"you're ready to start talking to"},{"speaker":"Dan Levy","startTime":703.32,"endTime":705.87,"body":"operations, about changing the"},{"speaker":"Dan Levy","startTime":705.87,"endTime":708.81,"body":"machinery, how we how we're"},{"speaker":"Dan Levy","startTime":705.87,"endTime":708.81,"body":"going to put the new battery in,"},{"speaker":"Dan Levy","startTime":708.81,"endTime":711.63,"body":"etc. And that's something we can"},{"speaker":"Dan Levy","startTime":708.81,"endTime":711.63,"body":"help. And I think that's a"},{"speaker":"Dan Levy","startTime":711.63,"endTime":715.95,"body":"really powerful proposition,"},{"speaker":"Dan Levy","startTime":711.63,"endTime":715.95,"body":"especially when you consider"},{"speaker":"Dan Levy","startTime":716.85,"endTime":720.51,"body":"COVID now, and the speed of"},{"speaker":"Dan Levy","startTime":716.85,"endTime":720.51,"body":"technology as well, which you"},{"speaker":"Dan Levy","startTime":720.51,"endTime":723.54,"body":"know, which is, which is"},{"speaker":"Dan Levy","startTime":720.51,"endTime":723.54,"body":"accelerating accelerate,"},{"speaker":"Dan Levy","startTime":724.32,"endTime":728.79,"body":"decisions are having to be made"},{"speaker":"Dan Levy","startTime":724.32,"endTime":728.79,"body":"a lot quicker, new products and"},{"speaker":"Dan Levy","startTime":728.79,"endTime":733.26,"body":"services and opportunities are"},{"speaker":"Dan Levy","startTime":728.79,"endTime":733.26,"body":"hitting the market at such a"},{"speaker":"Dan Levy","startTime":733.26,"endTime":739.26,"body":"rapid rate these days, that you"},{"speaker":"Dan Levy","startTime":733.26,"endTime":739.26,"body":"need to make decisions quicker."},{"speaker":"Dan Levy","startTime":739.98,"endTime":740.58,"body":"Well, that's,"},{"speaker":"Daniel Franco","startTime":741.69,"endTime":744.57,"body":"that's exciting,"},{"speaker":"Daniel Franco","startTime":741.69,"endTime":744.57,"body":"because that's what your mission"},{"speaker":"Daniel Franco","startTime":744.81,"endTime":749.64,"body":"is, is to create that clarity."},{"speaker":"Daniel Franco","startTime":744.81,"endTime":749.64,"body":"Yep. To cut through the Bs, I"},{"speaker":"Daniel Franco","startTime":749.64,"endTime":754.86,"body":"guess and provide a simpler,"},{"speaker":"Daniel Franco","startTime":749.64,"endTime":754.86,"body":"more clearer approach for these"},{"speaker":"Daniel Franco","startTime":754.86,"endTime":755.52,"body":"businesses."},{"speaker":"Dan Levy","startTime":755.55,"endTime":759.42,"body":"Yeah. And speed as"},{"speaker":"Dan Levy","startTime":755.55,"endTime":759.42,"body":"well as speed. Yeah, yeah."},{"speaker":"Daniel Franco","startTime":759.69,"endTime":764.19,"body":"When you first of"},{"speaker":"Daniel Franco","startTime":759.69,"endTime":764.19,"body":"all, how did you get into this"},{"speaker":"Daniel Franco","startTime":764.19,"endTime":765.87,"body":"world? What's your background?"},{"speaker":"Dan Levy","startTime":767.55,"endTime":774.24,"body":"I'm thinking do I give"},{"speaker":"Dan Levy","startTime":767.55,"endTime":774.24,"body":"you a real answer? Okay, so I"},{"speaker":"Dan Levy","startTime":774.27,"endTime":778.71,"body":"come I come from a design"},{"speaker":"Dan Levy","startTime":774.27,"endTime":778.71,"body":"background. Okay. Traditional"},{"speaker":"Dan Levy","startTime":778.71,"endTime":783.57,"body":"fine art. Yeah, way way way way"},{"speaker":"Dan Levy","startTime":778.71,"endTime":783.57,"body":"way back when going through"},{"speaker":"Dan Levy","startTime":783.57,"endTime":787.47,"body":"university I wanted to do film a"},{"speaker":"Dan Levy","startTime":783.57,"endTime":787.47,"body":"lot of people that day"},{"speaker":"Dan Levy","startTime":787.47,"endTime":791.43,"body":"facilitation I find these days"},{"speaker":"Dan Levy","startTime":787.47,"endTime":791.43,"body":"wanted to get into film I used"},{"speaker":"Dan Levy","startTime":791.43,"endTime":795.66,"body":"to make like music videos. ads."},{"speaker":"Dan Levy","startTime":791.43,"endTime":795.66,"body":"I ran a record company London"},{"speaker":"Dan Levy","startTime":795.69,"endTime":801.0,"body":"furniture yeah with some friends"},{"speaker":"Dan Levy","startTime":795.69,"endTime":801.0,"body":"I own yeah Getting Started but I"},{"speaker":"Dan Levy","startTime":801.0,"endTime":803.97,"body":"ended up like as I said, I'm"},{"speaker":"Dan Levy","startTime":801.0,"endTime":803.97,"body":"very dedicated Yeah, it was a"},{"speaker":"Dan Levy","startTime":803.97,"endTime":808.41,"body":"bunch of mates one went off to"},{"speaker":"Dan Levy","startTime":803.97,"endTime":808.41,"body":"Japan live with another guy me"},{"speaker":"Dan Levy","startTime":808.41,"endTime":811.14,"body":"and him basically took it over I"},{"speaker":"Dan Levy","startTime":808.41,"endTime":811.14,"body":"was in London so I was like the"},{"speaker":"Dan Levy","startTime":811.14,"endTime":815.13,"body":"go to person and I ended up"},{"speaker":"Dan Levy","startTime":811.14,"endTime":815.13,"body":"running it with him it was a"},{"speaker":"Dan Levy","startTime":815.13,"endTime":820.38,"body":"fabulous experience. However my"},{"speaker":"Dan Levy","startTime":815.13,"endTime":820.38,"body":"angle for it was just because I"},{"speaker":"Dan Levy","startTime":820.38,"endTime":823.68,"body":"was fed up again to festivals"},{"speaker":"Dan Levy","startTime":820.38,"endTime":823.68,"body":"and sleeping with everybody else"},{"speaker":"Dan Levy","startTime":823.68,"endTime":827.19,"body":"you know in the UN I always used"},{"speaker":"Dan Levy","startTime":823.68,"endTime":827.19,"body":"to see these people sail past"},{"speaker":"Dan Levy","startTime":827.25,"endTime":832.44,"body":"with their VIP passes. Go"},{"speaker":"Dan Levy","startTime":827.25,"endTime":832.44,"body":"straight. I thought to myself, I"},{"speaker":"Dan Levy","startTime":832.44,"endTime":835.38,"body":"want a piece of this and my pals"},{"speaker":"Dan Levy","startTime":832.44,"endTime":835.38,"body":"were starting something and I"},{"speaker":"Dan Levy","startTime":835.38,"endTime":838.59,"body":"knew I think they know this"},{"speaker":"Dan Levy","startTime":835.38,"endTime":838.59,"body":"anyway after why I could get"},{"speaker":"Dan Levy","startTime":838.59,"endTime":841.65,"body":"involved here. Yeah, and maybe"},{"speaker":"Dan Levy","startTime":838.59,"endTime":841.65,"body":"level up my festival experience."},{"speaker":"Dan Levy","startTime":841.65,"endTime":845.4,"body":"Yeah, what I didn't know Daniel,"},{"speaker":"Dan Levy","startTime":841.65,"endTime":845.4,"body":"there's always another v on a"},{"speaker":"Dan Levy","startTime":845.4,"endTime":849.63,"body":"VIP. Yeah, so even when you get"},{"speaker":"Dan Levy","startTime":845.4,"endTime":849.63,"body":"to the VIP there's a V V and"},{"speaker":"Dan Levy","startTime":849.63,"endTime":853.29,"body":"then there's the V V V VIP."},{"speaker":"Dan Levy","startTime":849.63,"endTime":853.29,"body":"However it was still better than"},{"speaker":"Dan Levy","startTime":853.29,"endTime":857.16,"body":"sleep. Because I've got I"},{"speaker":"Dan Levy","startTime":853.29,"endTime":857.16,"body":"remember guys staying at reading"},{"speaker":"Dan Levy","startTime":858.96,"endTime":863.4,"body":"I sit down again so I remember"},{"speaker":"Dan Levy","startTime":858.96,"endTime":863.4,"body":"going to Reading Festival must"},{"speaker":"Dan Levy","startTime":863.4,"endTime":871.56,"body":"be 2000 I don't remember coming"},{"speaker":"Dan Levy","startTime":863.4,"endTime":871.56,"body":"out at night just to have a gun"},{"speaker":"Dan Levy","startTime":871.56,"endTime":874.47,"body":"Have a look at everyone see"},{"speaker":"Dan Levy","startTime":871.56,"endTime":874.47,"body":"what's going on. Never people"},{"speaker":"Dan Levy","startTime":874.47,"endTime":878.91,"body":"are carrying tents on fire"},{"speaker":"Dan Levy","startTime":874.47,"endTime":878.91,"body":"running about and this is such a"},{"speaker":"Dan Levy","startTime":878.91,"endTime":881.49,"body":"good decision when it back to"},{"speaker":"Dan Levy","startTime":878.91,"endTime":881.49,"body":"the VIP area where there was a"},{"speaker":"Dan Levy","startTime":881.49,"endTime":887.73,"body":"knife toilet, and like nicer"},{"speaker":"Dan Levy","startTime":881.49,"endTime":887.73,"body":"food and things like that. So"},{"speaker":"Dan Levy","startTime":888.93,"endTime":895.29,"body":"that was a complete tangent and"},{"speaker":"Dan Levy","startTime":888.93,"endTime":895.29,"body":"I was come from fine art design."},{"speaker":"Dan Levy","startTime":895.59,"endTime":899.97,"body":"Digital designer did digital"},{"speaker":"Dan Levy","startTime":895.59,"endTime":899.97,"body":"design at university like lingo."},{"speaker":"Dan Levy","startTime":900.0,"endTime":904.35,"body":"Macromedia and things like that."},{"speaker":"Dan Levy","startTime":900.0,"endTime":904.35,"body":"I always knew where my strengths"},{"speaker":"Dan Levy","startTime":904.35,"endTime":908.7,"body":"were my strengths were in design"},{"speaker":"Dan Levy","startTime":904.35,"endTime":908.7,"body":"creation planning. So with"},{"speaker":"Dan Levy","startTime":908.7,"endTime":912.3,"body":"development, I was very"},{"speaker":"Dan Levy","startTime":908.7,"endTime":912.3,"body":"persuasive with people that were"},{"speaker":"Dan Levy","startTime":912.3,"endTime":917.1,"body":"more into development than me to"},{"speaker":"Dan Levy","startTime":912.3,"endTime":917.1,"body":"help me on certain issues. Well,"},{"speaker":"Dan Levy","startTime":917.1,"endTime":918.12,"body":"it's all about getting things"},{"speaker":"Dan Levy","startTime":917.1,"endTime":918.12,"body":"done."},{"speaker":"Daniel Franco","startTime":918.12,"endTime":919.53,"body":"Yeah, this is"},{"speaker":"Daniel Franco","startTime":918.12,"endTime":919.53,"body":"utilizing other people's"},{"speaker":"Daniel Franco","startTime":919.53,"endTime":922.05,"body":"strengths. The business"},{"speaker":"Dan Levy","startTime":923.07,"endTime":924.36,"body":"is what the"},{"speaker":"Dan Levy","startTime":923.07,"endTime":924.36,"body":"entrepreneur was always,"},{"speaker":"Dan Levy","startTime":924.36,"endTime":927.45,"body":"absolutely. And what I found"},{"speaker":"Dan Levy","startTime":924.36,"endTime":927.45,"body":"was, as I continue going through"},{"speaker":"Dan Levy","startTime":927.45,"endTime":930.15,"body":"my career, and getting into the"},{"speaker":"Dan Levy","startTime":927.45,"endTime":930.15,"body":"mall, that digital design and"},{"speaker":"Dan Levy","startTime":930.15,"endTime":934.5,"body":"the design and the creation of"},{"speaker":"Dan Levy","startTime":930.15,"endTime":934.5,"body":"products and services were that"},{"speaker":"Dan Levy","startTime":935.73,"endTime":938.13,"body":"I call them civilians. And I"},{"speaker":"Dan Levy","startTime":935.73,"endTime":938.13,"body":"don't mean that in a negative"},{"speaker":"Dan Levy","startTime":938.13,"endTime":942.57,"body":"sense. But people that weren't"},{"speaker":"Dan Levy","startTime":938.13,"endTime":942.57,"body":"in that world that were the"},{"speaker":"Dan Levy","startTime":942.57,"endTime":946.5,"body":"recipients of these products and"},{"speaker":"Dan Levy","startTime":942.57,"endTime":946.5,"body":"services, they never bloody clue"},{"speaker":"Dan Levy","startTime":946.5,"endTime":949.41,"body":"what was going on to give. So"},{"speaker":"Dan Levy","startTime":946.5,"endTime":949.41,"body":"for instance, my mum, I'd be"},{"speaker":"Dan Levy","startTime":949.41,"endTime":951.96,"body":"like, Mom, this is something we"},{"speaker":"Dan Levy","startTime":949.41,"endTime":951.96,"body":"created. And she's like, Oh,"},{"speaker":"Dan Levy","startTime":951.96,"endTime":955.83,"body":"that's nice. I don't understand"},{"speaker":"Dan Levy","startTime":951.96,"endTime":955.83,"body":"I can't click it, the text is"},{"speaker":"Dan Levy","startTime":955.83,"endTime":960.15,"body":"too small text is gray on a gray"},{"speaker":"Dan Levy","startTime":955.83,"endTime":960.15,"body":"background. And all this, you"},{"speaker":"Dan Levy","startTime":960.15,"endTime":964.8,"body":"know, designs can live in a"},{"speaker":"Dan Levy","startTime":960.15,"endTime":964.8,"body":"vacuum. Yes. And I started to"},{"speaker":"Dan Levy","startTime":964.8,"endTime":968.55,"body":"move into more of the user"},{"speaker":"Dan Levy","startTime":964.8,"endTime":968.55,"body":"experience space, because that"},{"speaker":"Dan Levy","startTime":968.58,"endTime":973.95,"body":"was more interesting for me,"},{"speaker":"Dan Levy","startTime":968.58,"endTime":973.95,"body":"than the creation space. And"},{"speaker":"Dan Levy","startTime":973.95,"endTime":980.13,"body":"that made me start considering"},{"speaker":"Dan Levy","startTime":973.95,"endTime":980.13,"body":"the user and empathizing with"},{"speaker":"Dan Levy","startTime":980.13,"endTime":984.09,"body":"them and starting to feel and"},{"speaker":"Dan Levy","startTime":980.13,"endTime":984.09,"body":"learn more about what they're"},{"speaker":"Dan Levy","startTime":984.09,"endTime":987.57,"body":"trying to achieve, what is the"},{"speaker":"Dan Levy","startTime":984.09,"endTime":987.57,"body":"job they're trying to do. And"},{"speaker":"Dan Levy","startTime":987.57,"endTime":991.11,"body":"slowly, I started to move more"},{"speaker":"Dan Levy","startTime":987.57,"endTime":991.11,"body":"into the user experience, I"},{"speaker":"Dan Levy","startTime":991.11,"endTime":994.62,"body":"still had that creative"},{"speaker":"Dan Levy","startTime":991.11,"endTime":994.62,"body":"sensibility. But I was able to"},{"speaker":"Dan Levy","startTime":994.62,"endTime":1001.58,"body":"kind of balance both of them"},{"speaker":"Dan Levy","startTime":994.62,"endTime":1001.58,"body":"from UX. The natural step or"},{"speaker":"Dan Levy","startTime":1001.58,"endTime":1004.34,"body":"progression in my career was to"},{"speaker":"Dan Levy","startTime":1001.58,"endTime":1004.34,"body":"move more into strategy. Whilst"},{"speaker":"Dan Levy","startTime":1004.34,"endTime":1009.14,"body":"I was working at Fox Sports."},{"speaker":"Dan Levy","startTime":1004.34,"endTime":1009.14,"body":"They went for a massive rebrand."},{"speaker":"Dan Levy","startTime":1009.14,"endTime":1013.73,"body":"And it was about the time that"},{"speaker":"Dan Levy","startTime":1009.14,"endTime":1013.73,"body":"social media really started to"},{"speaker":"Dan Levy","startTime":1014.45,"endTime":1018.5,"body":"have an impact on the broadcast"},{"speaker":"Dan Levy","startTime":1014.45,"endTime":1018.5,"body":"industry broadcasting industry,"},{"speaker":"Dan Levy","startTime":1018.74,"endTime":1021.68,"body":"they were very much used to"},{"speaker":"Dan Levy","startTime":1018.74,"endTime":1021.68,"body":"telling people what to do. And"},{"speaker":"Dan Levy","startTime":1021.68,"endTime":1024.02,"body":"all of a sudden, there was this"},{"speaker":"Dan Levy","startTime":1021.68,"endTime":1024.02,"body":"channel, where they could get"},{"speaker":"Dan Levy","startTime":1024.02,"endTime":1028.19,"body":"feedback, instant feedback. So"},{"speaker":"Dan Levy","startTime":1024.02,"endTime":1028.19,"body":"it was, it was quite, it's quite"},{"speaker":"Dan Levy","startTime":1028.19,"endTime":1033.02,"body":"confronting for a lot of people."},{"speaker":"Dan Levy","startTime":1028.19,"endTime":1033.02,"body":"And what I'm from my love of"},{"speaker":"Dan Levy","startTime":1033.02,"endTime":1037.85,"body":"soccer, I got allocate the"},{"speaker":"Dan Levy","startTime":1033.02,"endTime":1037.85,"body":"soccer project, with the soccer"},{"speaker":"Dan Levy","startTime":1037.85,"endTime":1041.96,"body":"part of Debbie rebrand art, it's"},{"speaker":"Dan Levy","startTime":1037.85,"endTime":1041.96,"body":"great for me, you know, in down"},{"speaker":"Dan Levy","startTime":1043.07,"endTime":1052.4,"body":"to take love it. That's really"},{"speaker":"Dan Levy","startTime":1043.07,"endTime":1052.4,"body":"sad. And what I found was I was"},{"speaker":"Dan Levy","startTime":1052.4,"endTime":1055.37,"body":"having to explain, I find a lot"},{"speaker":"Dan Levy","startTime":1052.4,"endTime":1055.37,"body":"of things I sound that I'm"},{"speaker":"Dan Levy","startTime":1055.37,"endTime":1059.0,"body":"hiding, seeking for this"},{"speaker":"Dan Levy","startTime":1055.37,"endTime":1059.0,"body":"interview, that I had to explain"},{"speaker":"Dan Levy","startTime":1059.03,"endTime":1062.78,"body":"very complicated things in a"},{"speaker":"Dan Levy","startTime":1059.03,"endTime":1062.78,"body":"very simple manner, and bring a"},{"speaker":"Dan Levy","startTime":1062.78,"endTime":1065.0,"body":"lot of different stakeholders"},{"speaker":"Dan Levy","startTime":1062.78,"endTime":1065.0,"body":"that had a different level of"},{"speaker":"Dan Levy","startTime":1065.0,"endTime":1068.24,"body":"digital maturity and branding"},{"speaker":"Dan Levy","startTime":1065.0,"endTime":1068.24,"body":"maturity along on that journey."},{"speaker":"Dan Levy","startTime":1068.27,"endTime":1071.33,"body":"Yeah, again, I'm starting to"},{"speaker":"Dan Levy","startTime":1068.27,"endTime":1071.33,"body":"thrive in that environment. And"},{"speaker":"Dan Levy","startTime":1071.33,"endTime":1074.93,"body":"that was getting away from the"},{"speaker":"Dan Levy","startTime":1071.33,"endTime":1074.93,"body":"computer. So I sat in that"},{"speaker":"Dan Levy","startTime":1074.93,"endTime":1079.55,"body":"digital strategy strategy role"},{"speaker":"Dan Levy","startTime":1074.93,"endTime":1079.55,"body":"for a while. And I thought that"},{"speaker":"Dan Levy","startTime":1079.55,"endTime":1083.24,"body":"was what more space would be. I"},{"speaker":"Dan Levy","startTime":1079.55,"endTime":1083.24,"body":"thought it would be UX"},{"speaker":"Dan Levy","startTime":1083.24,"endTime":1087.38,"body":"consultancy users happily knows"},{"speaker":"Dan Levy","startTime":1083.24,"endTime":1087.38,"body":"what that means I'm back to"},{"speaker":"Dan Levy","startTime":1087.59,"endTime":1091.91,"body":"start with your products and not"},{"speaker":"Dan Levy","startTime":1087.59,"endTime":1091.91,"body":"thinking about the outcomes. And"},{"speaker":"Dan Levy","startTime":1091.91,"endTime":1096.8,"body":"as I've gone on my journey,"},{"speaker":"Dan Levy","startTime":1091.91,"endTime":1096.8,"body":"through more space and running"},{"speaker":"Dan Levy","startTime":1096.8,"endTime":1100.67,"body":"more space, we've become over"},{"speaker":"Dan Levy","startTime":1096.8,"endTime":1100.67,"body":"the last few years, we've"},{"speaker":"Dan Levy","startTime":1100.73,"endTime":1106.13,"body":"evolved, just into selling"},{"speaker":"Dan Levy","startTime":1100.73,"endTime":1106.13,"body":"strategy selling consulting,"},{"speaker":"Dan Levy","startTime":1106.16,"endTime":1111.26,"body":"strategy, designing workshop"},{"speaker":"Dan Levy","startTime":1106.16,"endTime":1111.26,"body":"programs, design sprints, we"},{"speaker":"Dan Levy","startTime":1111.26,"endTime":1114.62,"body":"picked up the design sprint"},{"speaker":"Dan Levy","startTime":1111.26,"endTime":1114.62,"body":"program three years ago. And"},{"speaker":"Dan Levy","startTime":1114.62,"endTime":1119.78,"body":"design sprints are a program"},{"speaker":"Dan Levy","startTime":1114.62,"endTime":1119.78,"body":"that came out Google, which take"},{"speaker":"Dan Levy","startTime":1119.81,"endTime":1124.91,"body":"all the elements of design"},{"speaker":"Dan Levy","startTime":1119.81,"endTime":1124.91,"body":"thinking and basically condense"},{"speaker":"Dan Levy","startTime":1124.91,"endTime":1128.9,"body":"them into like, a week. So"},{"speaker":"Dan Levy","startTime":1124.91,"endTime":1128.9,"body":"clarity, you can get outcome in"},{"speaker":"Dan Levy","startTime":1128.9,"endTime":1129.83,"body":"a week well,"},{"speaker":"Daniel Franco","startTime":1129.98,"endTime":1133.7,"body":"so I want to"},{"speaker":"Daniel Franco","startTime":1129.98,"endTime":1133.7,"body":"unpack the design thinking and"},{"speaker":"Daniel Franco","startTime":1133.7,"endTime":1140.66,"body":"design sprints. Okay? In"},{"speaker":"Daniel Franco","startTime":1133.7,"endTime":1140.66,"body":"layman's terms, for all your and"},{"speaker":"Daniel Franco","startTime":1140.66,"endTime":1144.68,"body":"your, you want to cut through"},{"speaker":"Daniel Franco","startTime":1140.66,"endTime":1144.68,"body":"the Bs, right? Find a book, what"},{"speaker":"Daniel Franco","startTime":1144.68,"endTime":1149.03,"body":"is the fundamental reason why"},{"speaker":"Daniel Franco","startTime":1144.68,"endTime":1149.03,"body":"someone or a business would say"},{"speaker":"Daniel Franco","startTime":1149.03,"endTime":1151.49,"body":"I want to design my thinking,"},{"speaker":"Dan Levy","startTime":1152.47,"endTime":1155.89,"body":"apart from the"},{"speaker":"Dan Levy","startTime":1152.47,"endTime":1155.89,"body":"intentionality of having to"},{"speaker":"Dan Levy","startTime":1155.89,"endTime":1159.91,"body":"design your thinking, so you're"},{"speaker":"Dan Levy","startTime":1155.89,"endTime":1159.91,"body":"a lot more considered. The great"},{"speaker":"Dan Levy","startTime":1159.91,"endTime":1164.11,"body":"thing about the methodology of"},{"speaker":"Dan Levy","startTime":1159.91,"endTime":1164.11,"body":"design thinking is it relies on"},{"speaker":"Dan Levy","startTime":1164.11,"endTime":1168.88,"body":"three principles, ideation. So"},{"speaker":"Dan Levy","startTime":1164.11,"endTime":1168.88,"body":"that's all about possibilities"},{"speaker":"Dan Levy","startTime":1168.88,"endTime":1173.62,"body":"and creating the future."},{"speaker":"Dan Levy","startTime":1168.88,"endTime":1173.62,"body":"Experimentation, moving on, why"},{"speaker":"Dan Levy","startTime":1173.62,"endTime":1177.82,"body":"very much from a culture of"},{"speaker":"Dan Levy","startTime":1173.62,"endTime":1177.82,"body":"scared to fail, and giving"},{"speaker":"Dan Levy","startTime":1177.82,"endTime":1181.69,"body":"people permission to play and"},{"speaker":"Dan Levy","startTime":1177.82,"endTime":1181.69,"body":"permission to go out and learn"},{"speaker":"Dan Levy","startTime":1181.87,"endTime":1184.9,"body":"and empathy? Yeah, empathy,"},{"speaker":"Dan Levy","startTime":1181.87,"endTime":1184.9,"body":"whether it's internal"},{"speaker":"Dan Levy","startTime":1184.9,"endTime":1189.19,"body":"stakeholders, or external"},{"speaker":"Dan Levy","startTime":1184.9,"endTime":1189.19,"body":"customers these days and by"},{"speaker":"Dan Levy","startTime":1189.19,"endTime":1191.68,"body":"empathy mean understanding from"},{"speaker":"Dan Levy","startTime":1189.19,"endTime":1191.68,"body":"their perspective. Yeah, yeah,"},{"speaker":"Dan Levy","startTime":1191.71,"endTime":1198.58,"body":"yeah. And often, you'll find"},{"speaker":"Dan Levy","startTime":1191.71,"endTime":1198.58,"body":"that organizations have the IDI"},{"speaker":"Dan Levy","startTime":1198.58,"endTime":1201.55,"body":"the ideations, call me Let's all"},{"speaker":"Dan Levy","startTime":1198.58,"endTime":1201.55,"body":"get in a room, let's do some"},{"speaker":"Dan Levy","startTime":1201.55,"endTime":1206.68,"body":"brainstorming. Yeah, and it's"},{"speaker":"Dan Levy","startTime":1201.55,"endTime":1206.68,"body":"wicked. And they might do a"},{"speaker":"Dan Levy","startTime":1206.68,"endTime":1211.78,"body":"little bit of experimentation."},{"speaker":"Dan Levy","startTime":1206.68,"endTime":1211.78,"body":"But sometimes it's superficial."},{"speaker":"Daniel Franco","startTime":1212.66,"endTime":1215.27,"body":"And there's"},{"speaker":"Daniel Franco","startTime":1212.66,"endTime":1215.27,"body":"probably things that are holding"},{"speaker":"Daniel Franco","startTime":1215.27,"endTime":1217.91,"body":"him back from being able to"},{"speaker":"Daniel Franco","startTime":1215.27,"endTime":1217.91,"body":"experiment processes systems."},{"speaker":"Dan Levy","startTime":1217.94,"endTime":1223.82,"body":"Yeah, no culture, we"},{"speaker":"Dan Levy","startTime":1217.94,"endTime":1223.82,"body":"work in a way where we almost"},{"speaker":"Dan Levy","startTime":1223.82,"endTime":1228.74,"body":"work in between the lines. And"},{"speaker":"Dan Levy","startTime":1223.82,"endTime":1228.74,"body":"that's what I love about our"},{"speaker":"Dan Levy","startTime":1228.74,"endTime":1235.58,"body":"proposition. We don't sit in the"},{"speaker":"Dan Levy","startTime":1228.74,"endTime":1235.58,"body":"muck of the silo, I don't care"},{"speaker":"Dan Levy","startTime":1235.58,"endTime":1238.61,"body":"about that. We care about"},{"speaker":"Dan Levy","startTime":1235.58,"endTime":1238.61,"body":"bringing the right people in"},{"speaker":"Dan Levy","startTime":1238.61,"endTime":1242.63,"body":"that building a tiger team"},{"speaker":"Dan Levy","startTime":1238.61,"endTime":1242.63,"body":"across the business to solve big"},{"speaker":"Dan Levy","startTime":1242.63,"endTime":1246.29,"body":"and complex problems. So it"},{"speaker":"Dan Levy","startTime":1242.63,"endTime":1246.29,"body":"doesn't have to be industry"},{"speaker":"Dan Levy","startTime":1246.35,"endTime":1251.18,"body":"specific. I'm so confident in"},{"speaker":"Dan Levy","startTime":1246.35,"endTime":1251.18,"body":"their process and the programs"},{"speaker":"Dan Levy","startTime":1251.21,"endTime":1256.1,"body":"that we construct based on the"},{"speaker":"Dan Levy","startTime":1251.21,"endTime":1256.1,"body":"intent and the outcomes of an"},{"speaker":"Dan Levy","startTime":1256.1,"endTime":1260.12,"body":"organization that we getting"},{"speaker":"Dan Levy","startTime":1256.1,"endTime":1260.12,"body":"results over and over and the"},{"speaker":"Dan Levy","startTime":1260.12,"endTime":1263.0,"body":"types of results before you ask"},{"speaker":"Dan Levy","startTime":1260.12,"endTime":1263.0,"body":"that we're getting. We're"},{"speaker":"Dan Levy","startTime":1263.0,"endTime":1266.42,"body":"getting prototypes in front of"},{"speaker":"Dan Levy","startTime":1263.0,"endTime":1266.42,"body":"business leaders so they can"},{"speaker":"Dan Levy","startTime":1266.42,"endTime":1270.71,"body":"understand the vision. And they"},{"speaker":"Dan Levy","startTime":1266.42,"endTime":1270.71,"body":"can get feedback from"},{"speaker":"Dan Levy","startTime":1270.71,"endTime":1273.95,"body":"stakeholders, we connecting"},{"speaker":"Dan Levy","startTime":1270.71,"endTime":1273.95,"body":"organizations with their"},{"speaker":"Dan Levy","startTime":1273.95,"endTime":1277.85,"body":"customers, without the need to"},{"speaker":"Dan Levy","startTime":1273.95,"endTime":1277.85,"body":"go to other agencies and things"},{"speaker":"Dan Levy","startTime":1277.85,"endTime":1280.94,"body":"like that, just by going through"},{"speaker":"Dan Levy","startTime":1277.85,"endTime":1280.94,"body":"their CRM and helping them"},{"speaker":"Dan Levy","startTime":1280.94,"endTime":1284.09,"body":"design a program. For example,"},{"speaker":"Dan Levy","startTime":1280.94,"endTime":1284.09,"body":"we work with a not for profit."},{"speaker":"Dan Levy","startTime":1284.51,"endTime":1289.19,"body":"And we constructed a design"},{"speaker":"Dan Levy","startTime":1284.51,"endTime":1289.19,"body":"sprint specific for their needs,"},{"speaker":"Dan Levy","startTime":1289.52,"endTime":1293.03,"body":"that incorporated elements of"},{"speaker":"Dan Levy","startTime":1289.52,"endTime":1293.03,"body":"theatrical design, because what"},{"speaker":"Dan Levy","startTime":1293.03,"endTime":1297.47,"body":"they delivered was a program"},{"speaker":"Dan Levy","startTime":1293.03,"endTime":1297.47,"body":"that was like a play. So we"},{"speaker":"Dan Levy","startTime":1297.47,"endTime":1301.19,"body":"redesigned it and constructed it"},{"speaker":"Dan Levy","startTime":1297.47,"endTime":1301.19,"body":"from that, as an outcome of that"},{"speaker":"Dan Levy","startTime":1301.19,"endTime":1306.53,"body":"within the space of a week, they"},{"speaker":"Dan Levy","startTime":1301.19,"endTime":1306.53,"body":"had a brand new production, for"},{"speaker":"Dan Levy","startTime":1306.53,"endTime":1310.85,"body":"key scenes to test and a testing"},{"speaker":"Dan Levy","startTime":1306.53,"endTime":1310.85,"body":"program that we prove this"},{"speaker":"Dan Levy","startTime":1310.91,"endTime":1316.07,"body":"process worked as well, to prove"},{"speaker":"Dan Levy","startTime":1310.91,"endTime":1316.07,"body":"the process. And they were able"},{"speaker":"Dan Levy","startTime":1316.07,"endTime":1319.73,"body":"to scale it and take it out to"},{"speaker":"Dan Levy","startTime":1316.07,"endTime":1319.73,"body":"different states across"},{"speaker":"Dan Levy","startTime":1319.73,"endTime":1324.29,"body":"Australia, and test it and now"},{"speaker":"Dan Levy","startTime":1319.73,"endTime":1324.29,"body":"they're in a position where"},{"speaker":"Dan Levy","startTime":1324.32,"endTime":1328.58,"body":"they're slow. They're building"},{"speaker":"Dan Levy","startTime":1324.32,"endTime":1328.58,"body":"the rest of the script."},{"speaker":"Daniel Franco","startTime":1328.61,"endTime":1331.4,"body":"Yeah, based on"},{"speaker":"Daniel Franco","startTime":1328.61,"endTime":1331.4,"body":"that at all. So I guess that's"},{"speaker":"Daniel Franco","startTime":1331.4,"endTime":1334.22,"body":"the sprint element of the"},{"speaker":"Daniel Franco","startTime":1331.4,"endTime":1334.22,"body":"design. It's taking that"},{"speaker":"Daniel Franco","startTime":1334.22,"endTime":1336.38,"body":"thinking and building a product"},{"speaker":"Daniel Franco","startTime":1334.22,"endTime":1336.38,"body":"in a week."},{"speaker":"Dan Levy","startTime":1336.41,"endTime":1339.83,"body":"Yep. Now again, back"},{"speaker":"Dan Levy","startTime":1336.41,"endTime":1339.83,"body":"to design thinking and linking"},{"speaker":"Dan Levy","startTime":1339.83,"endTime":1344.27,"body":"to design sprints, the framework"},{"speaker":"Dan Levy","startTime":1339.83,"endTime":1344.27,"body":"of design thinking and design"},{"speaker":"Dan Levy","startTime":1344.27,"endTime":1347.06,"body":"sprints are very similar. You"},{"speaker":"Dan Levy","startTime":1344.27,"endTime":1347.06,"body":"start by understanding the"},{"speaker":"Dan Levy","startTime":1347.06,"endTime":1351.35,"body":"problem, getting everyone on the"},{"speaker":"Dan Levy","startTime":1347.06,"endTime":1351.35,"body":"same page and prioritize you"},{"speaker":"Dan Levy","startTime":1351.35,"endTime":1356.51,"body":"then basically define that"},{"speaker":"Dan Levy","startTime":1351.35,"endTime":1356.51,"body":"problem, you then create"},{"speaker":"Dan Levy","startTime":1356.51,"endTime":1359.69,"body":"something Ida, you build"},{"speaker":"Dan Levy","startTime":1356.51,"endTime":1359.69,"body":"something and you test it."},{"speaker":"Dan Levy","startTime":1360.29,"endTime":1363.47,"body":"That's the design sprint, that"},{"speaker":"Dan Levy","startTime":1360.29,"endTime":1363.47,"body":"framework in itself has become"},{"speaker":"Dan Levy","startTime":1363.47,"endTime":1368.45,"body":"like a map for us. Because not"},{"speaker":"Dan Levy","startTime":1363.47,"endTime":1368.45,"body":"just from a design sprint level,"},{"speaker":"Dan Levy","startTime":1368.45,"endTime":1372.74,"body":"we're able to see where an"},{"speaker":"Dan Levy","startTime":1368.45,"endTime":1372.74,"body":"organization is on that journey."},{"speaker":"Dan Levy","startTime":1372.86,"endTime":1377.93,"body":"So we can stop planning, and"},{"speaker":"Dan Levy","startTime":1372.86,"endTime":1377.93,"body":"providing a response to their"},{"speaker":"Dan Levy","startTime":1377.93,"endTime":1382.1,"body":"need based on where they're at."},{"speaker":"Dan Levy","startTime":1377.93,"endTime":1382.1,"body":"and refer back to it and help"},{"speaker":"Dan Levy","startTime":1382.1,"endTime":1386.9,"body":"them Yep, how we start, we use"},{"speaker":"Dan Levy","startTime":1382.1,"endTime":1386.9,"body":"things like the strategy cascade"},{"speaker":"Dan Levy","startTime":1386.9,"endTime":1392.15,"body":"for that was made, that was made"},{"speaker":"Dan Levy","startTime":1386.9,"endTime":1392.15,"body":"famous by PNG, art, and and all"},{"speaker":"Dan Levy","startTime":1392.15,"endTime":1397.91,"body":"that sort. And all ties in even"},{"speaker":"Dan Levy","startTime":1392.15,"endTime":1397.91,"body":"the approach to designing and co"},{"speaker":"Dan Levy","startTime":1397.91,"endTime":1402.02,"body":"creating strategy. We use the"},{"speaker":"Dan Levy","startTime":1397.91,"endTime":1402.02,"body":"tools of design thinking it's"},{"speaker":"Dan Levy","startTime":1402.02,"endTime":1403.34,"body":"like our language."},{"speaker":"Daniel Franco","startTime":1404.39,"endTime":1408.92,"body":"Can you provide"},{"speaker":"Daniel Franco","startTime":1404.39,"endTime":1408.92,"body":"an example? Is there a common"},{"speaker":"Daniel Franco","startTime":1409.91,"endTime":1414.11,"body":"problem that you see? happen"},{"speaker":"Daniel Franco","startTime":1409.91,"endTime":1414.11,"body":"again, and again, and again,"},{"speaker":"Daniel Franco","startTime":1414.8,"endTime":1415.4,"body":"this is"},{"speaker":"Dan Levy","startTime":1416.209,"endTime":1419.539,"body":"one that I've seen,"},{"speaker":"Dan Levy","startTime":1416.209,"endTime":1419.539,"body":"there's no such thing as waters"},{"speaker":"Dan Levy","startTime":1419.569,"endTime":1426.559,"body":"offered out. But usually it's"},{"speaker":"Dan Levy","startTime":1419.569,"endTime":1426.559,"body":"it's always comes down to a form"},{"speaker":"Dan Levy","startTime":1426.589,"endTime":1429.949,"body":"of communication. And I don't"},{"speaker":"Dan Levy","startTime":1426.589,"endTime":1429.949,"body":"mean that in a literal dialogue,"},{"speaker":"Dan Levy","startTime":1429.949,"endTime":1432.679,"body":"I mean, that in connecting with"},{"speaker":"Dan Levy","startTime":1429.949,"endTime":1432.679,"body":"customers, understanding their"},{"speaker":"Dan Levy","startTime":1432.679,"endTime":1434.179,"body":"needs, so for"},{"speaker":"Daniel Franco","startTime":1434.27,"endTime":1436.79,"body":"stakeholders,"},{"speaker":"Daniel Franco","startTime":1434.27,"endTime":1436.79,"body":"talk about user experience,"},{"speaker":"Daniel Franco","startTime":1436.79,"endTime":1438.23,"body":"you're talking now about"},{"speaker":"Daniel Franco","startTime":1436.79,"endTime":1438.23,"body":"customer experience"},{"speaker":"Daniel Franco","startTime":1438.23,"endTime":1439.04,"body":"understanding why,"},{"speaker":"Dan Levy","startTime":1439.51,"endTime":1442.09,"body":"yeah, I think they're"},{"speaker":"Dan Levy","startTime":1439.51,"endTime":1442.09,"body":"the same thing. Everyone, is"},{"speaker":"Dan Levy","startTime":1442.12,"endTime":1445.39,"body":"your customer have some"},{"speaker":"Dan Levy","startTime":1442.12,"endTime":1445.39,"body":"perspective. Yeah. So I always"},{"speaker":"Dan Levy","startTime":1445.39,"endTime":1447.88,"body":"get muddled up when I'm writing"},{"speaker":"Dan Levy","startTime":1445.39,"endTime":1447.88,"body":"there's a customer, is it user?"},{"speaker":"Dan Levy","startTime":1447.88,"endTime":1451.84,"body":"Is it member? Is it? Yeah,"},{"speaker":"Dan Levy","startTime":1447.88,"endTime":1451.84,"body":"whatever it is, it's it's, it's"},{"speaker":"Dan Levy","startTime":1451.87,"endTime":1456.52,"body":"always along that there's a"},{"speaker":"Dan Levy","startTime":1451.87,"endTime":1456.52,"body":"miscommunication. So how do we"},{"speaker":"Dan Levy","startTime":1456.52,"endTime":1457.81,"body":"communicate with"},{"speaker":"Daniel Franco","startTime":1457.84,"endTime":1459.58,"body":"and is the"},{"speaker":"Daniel Franco","startTime":1457.84,"endTime":1459.58,"body":"miscommunication come from a"},{"speaker":"Daniel Franco","startTime":1459.58,"endTime":1461.14,"body":"point of not asking the right"},{"speaker":"Daniel Franco","startTime":1459.58,"endTime":1461.14,"body":"questions,"},{"speaker":"Dan Levy","startTime":1461.44,"endTime":1464.86,"body":"not even asking that I"},{"speaker":"Dan Levy","startTime":1461.44,"endTime":1464.86,"body":"sometimes see during them as a"},{"speaker":"Dan Levy","startTime":1464.95,"endTime":1468.79,"body":"question person to ask the"},{"speaker":"Dan Levy","startTime":1464.95,"endTime":1468.79,"body":"question to you. community will"},{"speaker":"Dan Levy","startTime":1468.79,"endTime":1472.66,"body":"consider how like, say, we've"},{"speaker":"Dan Levy","startTime":1468.79,"endTime":1472.66,"body":"worked in government, and"},{"speaker":"Daniel Franco","startTime":1474.26,"endTime":1477.89,"body":"you just laugh?"},{"speaker":"Daniel Franco","startTime":1474.26,"endTime":1477.89,"body":"Yeah. I, I there's nothing"},{"speaker":"Daniel Franco","startTime":1477.89,"endTime":1478.91,"body":"wrong. I can Yes."},{"speaker":"Dan Levy","startTime":1480.2,"endTime":1482.63,"body":"I can. Oh, well. I got"},{"speaker":"Dan Levy","startTime":1480.2,"endTime":1482.63,"body":"it. I can I know. I've got to be"},{"speaker":"Dan Levy","startTime":1482.63,"endTime":1485.78,"body":"careful what I say because it's"},{"speaker":"Dan Levy","startTime":1482.63,"endTime":1485.78,"body":"your podcast. But their their"},{"speaker":"Dan Levy","startTime":1485.78,"endTime":1492.74,"body":"provision process is doesn't so"},{"speaker":"Dan Levy","startTime":1485.78,"endTime":1492.74,"body":"smaller business. No, it's it's"},{"speaker":"Dan Levy","startTime":1492.74,"endTime":1496.13,"body":"not my bit more slow moving, not"},{"speaker":"Dan Levy","startTime":1492.74,"endTime":1496.13,"body":"just slow moving. It's not"},{"speaker":"Dan Levy","startTime":1496.13,"endTime":1498.32,"body":"controlled. I mean, I could go"},{"speaker":"Dan Levy","startTime":1496.13,"endTime":1498.32,"body":"into that, but that's a"},{"speaker":"Dan Levy","startTime":1498.32,"endTime":1505.13,"body":"completely different topic. And"},{"speaker":"Dan Levy","startTime":1498.32,"endTime":1505.13,"body":"I get a generally we don't we"},{"speaker":"Dan Levy","startTime":1505.13,"endTime":1509.06,"body":"don't. We don't. We don't really"},{"speaker":"Dan Levy","startTime":1505.13,"endTime":1509.06,"body":"get we don't play in that world"},{"speaker":"Dan Levy","startTime":1509.06,"endTime":1512.48,"body":"no. And I don't play in that"},{"speaker":"Dan Levy","startTime":1509.06,"endTime":1512.48,"body":"world as well. Coming back to"},{"speaker":"Dan Levy","startTime":1512.51,"endTime":1516.92,"body":"our value system, we don't get"},{"speaker":"Dan Levy","startTime":1512.51,"endTime":1516.92,"body":"an outcome and outcome like we"},{"speaker":"Dan Levy","startTime":1516.95,"endTime":1521.69,"body":"are. So we vary. Our business"},{"speaker":"Dan Levy","startTime":1516.95,"endTime":1521.69,"body":"model isn't about bums on seats,"},{"speaker":"Dan Levy","startTime":1521.69,"endTime":1525.83,"body":"it's about providing value."},{"speaker":"Dan Levy","startTime":1521.69,"endTime":1525.83,"body":"Yeah, as I say, it's like a"},{"speaker":"Dan Levy","startTime":1525.83,"endTime":1531.2,"body":"pirates. We come in, we sail in"},{"speaker":"Dan Levy","startTime":1525.83,"endTime":1531.2,"body":"we cause chaos in a good way. We"},{"speaker":"Dan Levy","startTime":1531.2,"endTime":1534.14,"body":"pillage in a good way. Isn't is"},{"speaker":"Dan Levy","startTime":1531.2,"endTime":1534.14,"body":"not usually?"},{"speaker":"Daniel Franco","startTime":1534.26,"endTime":1535.91,"body":"Yeah, no, yeah,"},{"speaker":"Daniel Franco","startTime":1534.26,"endTime":1535.91,"body":"we won't go into that."},{"speaker":"Dan Levy","startTime":1536.93,"endTime":1544.22,"body":"Or you could say the"},{"speaker":"Dan Levy","startTime":1536.93,"endTime":1544.22,"body":"fun uncle, which again, as we"},{"speaker":"Dan Levy","startTime":1544.22,"endTime":1547.67,"body":"come in, like, I want the value"},{"speaker":"Dan Levy","startTime":1544.22,"endTime":1547.67,"body":"exchange to be really high when"},{"speaker":"Dan Levy","startTime":1547.67,"endTime":1550.4,"body":"we come in experience to be"},{"speaker":"Dan Levy","startTime":1547.67,"endTime":1550.4,"body":"amazing. So"},{"speaker":"Daniel Franco","startTime":1550.4,"endTime":1553.13,"body":"do not put"},{"speaker":"Daniel Franco","startTime":1550.4,"endTime":1553.13,"body":"caveats in place. So I guess"},{"speaker":"Daniel Franco","startTime":1553.19,"endTime":1556.58,"body":"from our perspective, talking"},{"speaker":"Daniel Franco","startTime":1553.19,"endTime":1556.58,"body":"Synergy IQ, the business that I"},{"speaker":"Daniel Franco","startTime":1556.58,"endTime":1561.83,"body":"work with, is that when we work"},{"speaker":"Daniel Franco","startTime":1556.58,"endTime":1561.83,"body":"with a client, you know, we"},{"speaker":"Daniel Franco","startTime":1561.83,"endTime":1565.4,"body":"don't accept any work with any"},{"speaker":"Daniel Franco","startTime":1561.83,"endTime":1565.4,"body":"business as well, we have these"},{"speaker":"Daniel Franco","startTime":1565.4,"endTime":1568.94,"body":"rules of thumb is that if you"},{"speaker":"Daniel Franco","startTime":1565.4,"endTime":1568.94,"body":"can provide access to leaders,"},{"speaker":"Daniel Franco","startTime":1568.94,"endTime":1572.21,"body":"you know, seven rules, the seven"},{"speaker":"Daniel Franco","startTime":1568.94,"endTime":1572.21,"body":"rules that we we basically put"},{"speaker":"Daniel Franco","startTime":1572.21,"endTime":1575.72,"body":"in place of the client on every"},{"speaker":"Daniel Franco","startTime":1572.21,"endTime":1575.72,"body":"single job and say, unless you"},{"speaker":"Daniel Franco","startTime":1575.72,"endTime":1579.47,"body":"can meet these, because this is"},{"speaker":"Daniel Franco","startTime":1575.72,"endTime":1579.47,"body":"what we need to get to an"},{"speaker":"Daniel Franco","startTime":1579.47,"endTime":1585.08,"body":"outcome. Even if you put those"},{"speaker":"Daniel Franco","startTime":1579.47,"endTime":1585.08,"body":"those conditions forward. And"},{"speaker":"Daniel Franco","startTime":1585.08,"endTime":1587.12,"body":"they say yes, yes, yes. You"},{"speaker":"Daniel Franco","startTime":1585.08,"endTime":1587.12,"body":"still won't work with a"},{"speaker":"Daniel Franco","startTime":1587.12,"endTime":1589.22,"body":"government or buddy. Oh, well,"},{"speaker":"Dan Levy","startTime":1590.21,"endTime":1592.67,"body":"let me ask the first"},{"speaker":"Dan Levy","startTime":1590.21,"endTime":1592.67,"body":"part. So we don't have rules."},{"speaker":"Dan Levy","startTime":1592.7,"endTime":1597.98,"body":"Okay. We just agree to outcomes."},{"speaker":"Dan Levy","startTime":1592.7,"endTime":1597.98,"body":"Okay. And we agree that that"},{"speaker":"Daniel Franco","startTime":1598.01,"endTime":1601.16,"body":"Well, yeah, I"},{"speaker":"Daniel Franco","startTime":1598.01,"endTime":1601.16,"body":"guess, fuzzy yet. There's never"},{"speaker":"Daniel Franco","startTime":1601.16,"endTime":1606.29,"body":"a specific path. They have to be"},{"speaker":"Daniel Franco","startTime":1601.16,"endTime":1606.29,"body":"comfortable in the fuzziness. I"},{"speaker":"Daniel Franco","startTime":1606.29,"endTime":1608.72,"body":"guess you have to be comfortable"},{"speaker":"Daniel Franco","startTime":1606.29,"endTime":1608.72,"body":"in the mark. I've"},{"speaker":"Dan Levy","startTime":1608.78,"endTime":1614.0,"body":"I've run workshops"},{"speaker":"Dan Levy","startTime":1608.78,"endTime":1614.0,"body":"where you look up, and they look"},{"speaker":"Dan Levy","startTime":1614.0,"endTime":1617.6,"body":"last year, and I feel lost as"},{"speaker":"Dan Levy","startTime":1614.0,"endTime":1617.6,"body":"well. However, I'm confident"},{"speaker":"Dan Levy","startTime":1617.6,"endTime":1620.24,"body":"we'll get to an hour. I just"},{"speaker":"Dan Levy","startTime":1617.6,"endTime":1620.24,"body":"need a minute to think I know"},{"speaker":"Daniel Franco","startTime":1620.27,"endTime":1622.28,"body":"what's in the"},{"speaker":"Daniel Franco","startTime":1620.27,"endTime":1622.28,"body":"grays."},{"speaker":"Dan Levy","startTime":1622.7,"endTime":1624.89,"body":"I don't even have a"},{"speaker":"Dan Levy","startTime":1622.7,"endTime":1624.89,"body":"comfort zone. Yeah, that's"},{"speaker":"Dan Levy","startTime":1624.89,"endTime":1627.86,"body":"frightening. Yeah, I cycled to a"},{"speaker":"Dan Levy","startTime":1624.89,"endTime":1627.86,"body":"client the other day by the"},{"speaker":"Dan Levy","startTime":1627.86,"endTime":1633.14,"body":"airport. And it was, I felt like"},{"speaker":"Dan Levy","startTime":1627.86,"endTime":1633.14,"body":"I was on some sort of computer"},{"speaker":"Dan Levy","startTime":1633.14,"endTime":1637.22,"body":"game. I don't know how I made it"},{"speaker":"Dan Levy","startTime":1633.14,"endTime":1637.22,"body":"there. And I've never done that"},{"speaker":"Dan Levy","startTime":1637.22,"endTime":1639.68,"body":"before, like every day is a new"},{"speaker":"Dan Levy","startTime":1637.22,"endTime":1639.68,"body":"challenge. Yeah."},{"speaker":"Daniel Franco","startTime":1639.89,"endTime":1643.97,"body":"Do you believe"},{"speaker":"Daniel Franco","startTime":1639.89,"endTime":1643.97,"body":"that? By adopting the design"},{"speaker":"Daniel Franco","startTime":1643.97,"endTime":1647.3,"body":"thinking mentality and then"},{"speaker":"Daniel Franco","startTime":1643.97,"endTime":1647.3,"body":"working through these as on"},{"speaker":"Daniel Franco","startTime":1647.36,"endTime":1650.48,"body":"Sprint's on these problems and"},{"speaker":"Daniel Franco","startTime":1647.36,"endTime":1650.48,"body":"issues that they've got"},{"speaker":"Daniel Franco","startTime":1650.54,"endTime":1654.17,"body":"businesses of God? Once they cut"},{"speaker":"Daniel Franco","startTime":1650.54,"endTime":1654.17,"body":"through that? Could you"},{"speaker":"Daniel Franco","startTime":1654.2,"endTime":1658.07,"body":"categorically say that"},{"speaker":"Daniel Franco","startTime":1654.2,"endTime":1658.07,"body":"productivity profits or these"},{"speaker":"Daniel Franco","startTime":1658.37,"endTime":1663.11,"body":"performance, all these areas of"},{"speaker":"Daniel Franco","startTime":1658.37,"endTime":1663.11,"body":"that business are increased? Hi,"},{"speaker":"Daniel Franco","startTime":1663.11,"endTime":1663.17,"body":"I"},{"speaker":"Dan Levy","startTime":1663.17,"endTime":1666.11,"body":"can't say yes to"},{"speaker":"Dan Levy","startTime":1663.17,"endTime":1666.11,"body":"everything, because it's so much"},{"speaker":"Dan Levy","startTime":1666.14,"endTime":1667.7,"body":"so complex, isn't it?"},{"speaker":"Daniel Franco","startTime":1668.389,"endTime":1670.339,"body":"But would you say"},{"speaker":"Daniel Franco","startTime":1668.389,"endTime":1670.339,"body":"Generally, if done correctly,"},{"speaker":"Daniel Franco","startTime":1670.339,"endTime":1671.479,"body":"and adopted correctly,"},{"speaker":"Dan Levy","startTime":1671.96,"endTime":1676.73,"body":"I would say, at"},{"speaker":"Dan Levy","startTime":1671.96,"endTime":1676.73,"body":"minimum, at the result of"},{"speaker":"Dan Levy","startTime":1676.73,"endTime":1679.82,"body":"working with us, you'll get your"},{"speaker":"Dan Levy","startTime":1676.73,"endTime":1679.82,"body":"team and you'll get people"},{"speaker":"Dan Levy","startTime":1679.82,"endTime":1682.52,"body":"across the organization talking"},{"speaker":"Dan Levy","startTime":1679.82,"endTime":1682.52,"body":"and understanding that they're"},{"speaker":"Dan Levy","startTime":1682.52,"endTime":1685.73,"body":"working in similar fashion, or"},{"speaker":"Dan Levy","startTime":1682.52,"endTime":1685.73,"body":"that they've got problems that"},{"speaker":"Dan Levy","startTime":1685.73,"endTime":1688.16,"body":"they've shared, or they'll"},{"speaker":"Dan Levy","startTime":1685.73,"endTime":1688.16,"body":"unlock opportunities that they"},{"speaker":"Dan Levy","startTime":1688.16,"endTime":1693.59,"body":"didn't even realize existed? I"},{"speaker":"Dan Levy","startTime":1688.16,"endTime":1693.59,"body":"can 100% every CEO yet the you"},{"speaker":"Dan Levy","startTime":1693.59,"endTime":1696.92,"body":"get the juices flowing and the"},{"speaker":"Dan Levy","startTime":1693.59,"endTime":1696.92,"body":"guests in from a thought"},{"speaker":"Dan Levy","startTime":1696.92,"endTime":1700.1,"body":"perspective. Yeah. Can we have a"},{"speaker":"Dan Levy","startTime":1696.92,"endTime":1700.1,"body":"catalyst for action?"},{"speaker":"Daniel Franco","startTime":1700.129,"endTime":1702.439,"body":"Yeah. And you get"},{"speaker":"Daniel Franco","startTime":1700.129,"endTime":1702.439,"body":"people to think about things"},{"speaker":"Daniel Franco","startTime":1702.439,"endTime":1705.019,"body":"differently. 100% and cut down"},{"speaker":"Daniel Franco","startTime":1702.439,"endTime":1705.019,"body":"their perspective."},{"speaker":"Dan Levy","startTime":1705.59,"endTime":1708.89,"body":"Yeah, we also give"},{"speaker":"Dan Levy","startTime":1705.59,"endTime":1708.89,"body":"people different people a voice."},{"speaker":"Dan Levy","startTime":1709.49,"endTime":1713.9,"body":"So you can microwave go, I don't"},{"speaker":"Dan Levy","startTime":1709.49,"endTime":1713.9,"body":"actually have an RTD. Two unit"},{"speaker":"Daniel Franco","startTime":1715.4,"endTime":1718.01,"body":"is the micro"},{"speaker":"Daniel Franco","startTime":1715.4,"endTime":1718.01,"body":"that's the next thing. You have"},{"speaker":"Daniel Franco","startTime":1718.01,"endTime":1719.18,"body":"big plans one day."},{"speaker":"Dan Levy","startTime":1721.85,"endTime":1725.0,"body":"So where we stop, I"},{"speaker":"Dan Levy","startTime":1721.85,"endTime":1725.0,"body":"think it's really important to"},{"speaker":"Dan Levy","startTime":1725.0,"endTime":1730.31,"body":"explain where we stop. We're not"},{"speaker":"Dan Levy","startTime":1725.0,"endTime":1730.31,"body":"in the solution game. And by"},{"speaker":"Dan Levy","startTime":1730.31,"endTime":1734.09,"body":"saying that is like we I'm not"},{"speaker":"Dan Levy","startTime":1730.31,"endTime":1734.09,"body":"interested in in building"},{"speaker":"Dan Levy","startTime":1734.09,"endTime":1739.25,"body":"websites and building apps."},{"speaker":"Dan Levy","startTime":1734.09,"endTime":1739.25,"body":"That's not our world, that I now"},{"speaker":"Dan Levy","startTime":1739.52,"endTime":1742.04,"body":"I'm going to turn a few people"},{"speaker":"Dan Levy","startTime":1739.52,"endTime":1742.04,"body":"out by saying this. But that's"},{"speaker":"Dan Levy","startTime":1742.04,"endTime":1745.28,"body":"the easy part, building part"},{"speaker":"Dan Levy","startTime":1742.04,"endTime":1745.28,"body":"because you've got everything"},{"speaker":"Dan Levy","startTime":1745.31,"endTime":1748.76,"body":"and you're committed and you go."},{"speaker":"Dan Levy","startTime":1745.31,"endTime":1748.76,"body":"It's a complicated problem,"},{"speaker":"Dan Levy","startTime":1748.76,"endTime":1752.36,"body":"because you're just putting it"},{"speaker":"Dan Levy","startTime":1748.76,"endTime":1752.36,"body":"together because it's highly you"},{"speaker":"Dan Levy","startTime":1752.36,"endTime":1756.41,"body":"need technical people to nearly"},{"speaker":"Dan Levy","startTime":1752.36,"endTime":1756.41,"body":"Yeah, and there's, there's a lot"},{"speaker":"Dan Levy","startTime":1756.41,"endTime":1762.44,"body":"of fantastic design agencies and"},{"speaker":"Dan Levy","startTime":1756.41,"endTime":1762.44,"body":"digital agencies, both here and"},{"speaker":"Dan Levy","startTime":1762.44,"endTime":1765.98,"body":"nationally. And I don't want to"},{"speaker":"Dan Levy","startTime":1762.44,"endTime":1765.98,"body":"compete in that world. The"},{"speaker":"Dan Levy","startTime":1765.98,"endTime":1770.87,"body":"problem I've always found being"},{"speaker":"Dan Levy","startTime":1765.98,"endTime":1770.87,"body":"in that world, is that when"},{"speaker":"Dan Levy","startTime":1770.87,"endTime":1774.92,"body":"things come down strain, they're"},{"speaker":"Dan Levy","startTime":1770.87,"endTime":1774.92,"body":"not right. And I've always"},{"speaker":"Dan Levy","startTime":1774.92,"endTime":1778.19,"body":"wanted to fix to make sure the"},{"speaker":"Dan Levy","startTime":1774.92,"endTime":1778.19,"body":"brief is right. And the brief"},{"speaker":"Dan Levy","startTime":1778.19,"endTime":1781.46,"body":"connects up to the business"},{"speaker":"Dan Levy","startTime":1778.19,"endTime":1781.46,"body":"strategy, which means where we"},{"speaker":"Dan Levy","startTime":1781.46,"endTime":1785.6,"body":"sit intentionally is in the"},{"speaker":"Dan Levy","startTime":1781.46,"endTime":1785.6,"body":"problem space. And that is the"},{"speaker":"Dan Levy","startTime":1785.6,"endTime":1789.68,"body":"problem speed, problem seeking"},{"speaker":"Dan Levy","startTime":1785.6,"endTime":1789.68,"body":"and problem definition. And I"},{"speaker":"Dan Levy","startTime":1789.68,"endTime":1793.25,"body":"think there's a lot of value"},{"speaker":"Dan Levy","startTime":1789.68,"endTime":1793.25,"body":"there. Where we stop is once a"},{"speaker":"Dan Levy","startTime":1793.25,"endTime":1796.52,"body":"client's like, okay, we're ready"},{"speaker":"Dan Levy","startTime":1793.25,"endTime":1796.52,"body":"to build a website. Now we can"},{"speaker":"Dan Levy","startTime":1796.52,"endTime":1801.08,"body":"bring in people, we can help"},{"speaker":"Dan Levy","startTime":1796.52,"endTime":1801.08,"body":"ensure that that Strategy goes"},{"speaker":"Dan Levy","startTime":1801.08,"endTime":1805.61,"body":"through from end to finish. But"},{"speaker":"Dan Levy","startTime":1801.08,"endTime":1805.61,"body":"it's never been to a point where"},{"speaker":"Dan Levy","startTime":1805.61,"endTime":1808.46,"body":"we can stop measuring. But we're"},{"speaker":"Dan Levy","startTime":1805.61,"endTime":1808.46,"body":"not going to"},{"speaker":"Daniel Franco","startTime":1809.2,"endTime":1811.66,"body":"see your front"},{"speaker":"Daniel Franco","startTime":1809.2,"endTime":1811.66,"body":"end, before anything happens,"},{"speaker":"Daniel Franco","startTime":1811.69,"endTime":1814.21,"body":"speak with you or even not speak"},{"speaker":"Daniel Franco","startTime":1811.69,"endTime":1814.21,"body":"with you, but just go down,"},{"speaker":"Daniel Franco","startTime":1814.24,"endTime":1816.58,"body":"you're encouraging people to go"},{"speaker":"Daniel Franco","startTime":1814.24,"endTime":1816.58,"body":"down the design thinking,"},{"speaker":"Dan Levy","startTime":1816.91,"endTime":1821.05,"body":"we start, that's where"},{"speaker":"Dan Levy","startTime":1816.91,"endTime":1821.05,"body":"you start, before everything,"},{"speaker":"Dan Levy","startTime":1821.05,"endTime":1825.73,"body":"you start by ensuring, before we"},{"speaker":"Dan Levy","startTime":1821.05,"endTime":1825.73,"body":"commit to action, this is a"},{"speaker":"Dan Levy","startTime":1825.73,"endTime":1829.96,"body":"problem worth solving. This is"},{"speaker":"Dan Levy","startTime":1825.73,"endTime":1829.96,"body":"correct. This is the vision for"},{"speaker":"Dan Levy","startTime":1829.96,"endTime":1833.23,"body":"our business. And this is"},{"speaker":"Dan Levy","startTime":1829.96,"endTime":1833.23,"body":"something everybody understands"},{"speaker":"Dan Levy","startTime":1833.23,"endTime":1834.25,"body":"and can communicate."},{"speaker":"Daniel Franco","startTime":1834.29,"endTime":1837.68,"body":"So how do you"},{"speaker":"Daniel Franco","startTime":1834.29,"endTime":1837.68,"body":"prioritize which problem is more"},{"speaker":"Daniel Franco","startTime":1837.68,"endTime":1839.54,"body":"important than the other? We"},{"speaker":"Daniel Franco","startTime":1837.68,"endTime":1839.54,"body":"don't they do"},{"speaker":"Dan Levy","startTime":1839.6,"endTime":1843.98,"body":"they do. It's not up"},{"speaker":"Dan Levy","startTime":1839.6,"endTime":1843.98,"body":"to us. We're a guide, we provide"},{"speaker":"Dan Levy","startTime":1843.98,"endTime":1844.7,"body":"that framework."},{"speaker":"Daniel Franco","startTime":1844.66,"endTime":1847.57,"body":"So we come to we"},{"speaker":"Daniel Franco","startTime":1844.66,"endTime":1847.57,"body":"start the process of design"},{"speaker":"Daniel Franco","startTime":1847.57,"endTime":1850.18,"body":"thinking once we actually know"},{"speaker":"Daniel Franco","startTime":1847.57,"endTime":1850.18,"body":"what the problem is, we start"},{"speaker":"Daniel Franco","startTime":1850.18,"endTime":1853.78,"body":"the process of design thinking"},{"speaker":"Daniel Franco","startTime":1850.18,"endTime":1853.78,"body":"by defining the problem defining"},{"speaker":"Daniel Franco","startTime":1853.78,"endTime":1858.94,"body":"the problem. Brilliant, isn't"},{"speaker":"Daniel Franco","startTime":1853.78,"endTime":1858.94,"body":"it, it's so clear when you put"},{"speaker":"Daniel Franco","startTime":1858.94,"endTime":1862.63,"body":"it in, when you create clarity,"},{"speaker":"Daniel Franco","startTime":1858.94,"endTime":1862.63,"body":"I guess you create more space,"},{"speaker":"Daniel Franco","startTime":1862.63,"endTime":1865.45,"body":"more space is very nice. I saw"},{"speaker":"Daniel Franco","startTime":1862.63,"endTime":1865.45,"body":"you did that I did that."},{"speaker":"Daniel Franco","startTime":1865.72,"endTime":1868.48,"body":"Excellent. It took me a while to"},{"speaker":"Daniel Franco","startTime":1865.72,"endTime":1868.48,"body":"get there. But I got there."},{"speaker":"Dan Levy","startTime":1869.18,"endTime":1873.47,"body":"it's brilliant. It was"},{"speaker":"Dan Levy","startTime":1869.18,"endTime":1873.47,"body":"cool. I sometimes say to"},{"speaker":"Dan Levy","startTime":1873.47,"endTime":1876.11,"body":"clients, where you just need a"},{"speaker":"Dan Levy","startTime":1873.47,"endTime":1876.11,"body":"little bit more space for light."},{"speaker":"Dan Levy","startTime":1877.04,"endTime":1879.53,"body":"Or they'll say that. So I've"},{"speaker":"Dan Levy","startTime":1877.04,"endTime":1879.53,"body":"got, I got some meetings this"},{"speaker":"Dan Levy","startTime":1879.53,"endTime":1882.77,"body":"afternoon. And on the back of"},{"speaker":"Dan Levy","startTime":1879.53,"endTime":1882.77,"body":"our business cards, I've got"},{"speaker":"Dan Levy","startTime":1882.8,"endTime":1887.63,"body":"more space for light. And that's"},{"speaker":"Dan Levy","startTime":1882.8,"endTime":1887.63,"body":"not really an advert, well"},{"speaker":"Dan Levy","startTime":1887.63,"endTime":1892.82,"body":"actually is more space for dot,"},{"speaker":"Dan Levy","startTime":1887.63,"endTime":1892.82,"body":"dot dot, because it's all about"},{"speaker":"Dan Levy","startTime":1892.85,"endTime":1897.29,"body":"what they've got more space for."},{"speaker":"Dan Levy","startTime":1892.85,"endTime":1897.29,"body":"If we can get people to where"},{"speaker":"Dan Levy","startTime":1897.29,"endTime":1899.24,"body":"they need to be quicker, they'll"},{"speaker":"Dan Levy","startTime":1897.29,"endTime":1899.24,"body":"have more space. For other"},{"speaker":"Dan Levy","startTime":1899.24,"endTime":1902.78,"body":"things. I had one client the"},{"speaker":"Dan Levy","startTime":1899.24,"endTime":1902.78,"body":"right, more space, and they"},{"speaker":"Dan Levy","startTime":1902.78,"endTime":1906.05,"body":"stuck it on the back of a"},{"speaker":"Dan Levy","startTime":1902.78,"endTime":1906.05,"body":"motorbike for dirt. Yeah. And"},{"speaker":"Dan Levy","startTime":1906.05,"endTime":1910.52,"body":"I'm like, that's cool. So I've"},{"speaker":"Dan Levy","startTime":1906.05,"endTime":1910.52,"body":"provided that brain space that"},{"speaker":"Dan Levy","startTime":1910.52,"endTime":1914.99,"body":"they could have more space for"},{"speaker":"Dan Levy","startTime":1910.52,"endTime":1914.99,"body":"their personal play and or their"},{"speaker":"Dan Levy","startTime":1914.99,"endTime":1917.63,"body":"on their bike, and they can"},{"speaker":"Dan Levy","startTime":1914.99,"endTime":1917.63,"body":"think about going off road"},{"speaker":"Dan Levy","startTime":1917.63,"endTime":1921.59,"body":"instead of this problem. That's"},{"speaker":"Dan Levy","startTime":1917.63,"endTime":1921.59,"body":"a great outcome."},{"speaker":"Daniel Franco","startTime":1921.8,"endTime":1923.45,"body":"I love it."},{"speaker":"Daniel Franco","startTime":1921.8,"endTime":1923.45,"body":"Because it's even just from my"},{"speaker":"Daniel Franco","startTime":1923.45,"endTime":1927.65,"body":"thinking, from what we do, we"},{"speaker":"Daniel Franco","startTime":1923.45,"endTime":1927.65,"body":"could use that same for"},{"speaker":"Daniel Franco","startTime":1927.86,"endTime":1931.52,"body":"promoting with our clients as"},{"speaker":"Daniel Franco","startTime":1927.86,"endTime":1931.52,"body":"well as we're creating, by"},{"speaker":"Daniel Franco","startTime":1931.52,"endTime":1937.13,"body":"helping you with your culture."},{"speaker":"Daniel Franco","startTime":1931.52,"endTime":1937.13,"body":"were improving the we're taking"},{"speaker":"Daniel Franco","startTime":1937.13,"endTime":1940.01,"body":"your culture, from a good"},{"speaker":"Daniel Franco","startTime":1937.13,"endTime":1940.01,"body":"culture to a great culture."},{"speaker":"Daniel Franco","startTime":1940.46,"endTime":1943.58,"body":"We're giving more space to work"},{"speaker":"Daniel Franco","startTime":1940.46,"endTime":1943.58,"body":"and understand your people."},{"speaker":"Dan Levy","startTime":1944.09,"endTime":1948.98,"body":"It was never"},{"speaker":"Dan Levy","startTime":1944.09,"endTime":1948.98,"body":"intentional. For the people part"},{"speaker":"Dan Levy","startTime":1949.01,"endTime":1953.24,"body":"of what we do. Just like the way"},{"speaker":"Dan Levy","startTime":1949.01,"endTime":1953.24,"body":"we've come into the design"},{"speaker":"Dan Levy","startTime":1953.24,"endTime":1956.63,"body":"thinking space has never been"},{"speaker":"Dan Levy","startTime":1953.24,"endTime":1956.63,"body":"in. Like that's where we want to"},{"speaker":"Dan Levy","startTime":1956.63,"endTime":1958.85,"body":"go. Yeah, we stumbled in we came"},{"speaker":"Dan Levy","startTime":1956.63,"endTime":1958.85,"body":"very much"},{"speaker":"Daniel Franco","startTime":1958.85,"endTime":1960.86,"body":"from bottom up"},{"speaker":"Daniel Franco","startTime":1958.85,"endTime":1960.86,"body":"we've evolved into"},{"speaker":"Dan Levy","startTime":1960.87,"endTime":1963.48,"body":"Yeah, like we didn't,"},{"speaker":"Dan Levy","startTime":1960.87,"endTime":1963.48,"body":"we didn't have like, going"},{"speaker":"Dan Levy","startTime":1963.48,"endTime":1967.32,"body":"through an ideal course, or a"},{"speaker":"Dan Levy","startTime":1963.48,"endTime":1967.32,"body":"Luma course and come out of"},{"speaker":"Dan Levy","startTime":1967.32,"endTime":1969.84,"body":"there go. We've got this great"},{"speaker":"Dan Levy","startTime":1967.32,"endTime":1969.84,"body":"tool set. Yeah, how can we go"},{"speaker":"Dan Levy","startTime":1969.84,"endTime":1973.62,"body":"and paint something, we were"},{"speaker":"Dan Levy","startTime":1969.84,"endTime":1973.62,"body":"like stumbling about putting"},{"speaker":"Dan Levy","startTime":1973.62,"endTime":1977.13,"body":"things together to help clients"},{"speaker":"Dan Levy","startTime":1973.62,"endTime":1977.13,"body":"that I was designing strategy"},{"speaker":"Dan Levy","startTime":1977.13,"endTime":1981.51,"body":"cards, to take into workshops to"},{"speaker":"Dan Levy","startTime":1977.13,"endTime":1981.51,"body":"help people do this activity"},{"speaker":"Dan Levy","startTime":1981.51,"endTime":1986.43,"body":"called alternate worlds, where"},{"speaker":"Dan Levy","startTime":1981.51,"endTime":1986.43,"body":"they think of another company"},{"speaker":"Dan Levy","startTime":1986.73,"endTime":1990.81,"body":"that could be a competitor or"},{"speaker":"Dan Levy","startTime":1986.73,"endTime":1990.81,"body":"somewhere else in the space and"},{"speaker":"Dan Levy","startTime":1990.81,"endTime":1993.18,"body":"start thinking about how they'd"},{"speaker":"Dan Levy","startTime":1990.81,"endTime":1993.18,"body":"frame the problem from their"},{"speaker":"Dan Levy","startTime":1993.18,"endTime":1996.9,"body":"perspective. I didn't realize"},{"speaker":"Dan Levy","startTime":1993.18,"endTime":1996.9,"body":"that's a dumb thing. I spoke to"},{"speaker":"Dan Levy","startTime":1996.9,"endTime":1999.66,"body":"people in that space a lot. Oh,"},{"speaker":"Dan Levy","startTime":1996.9,"endTime":1999.66,"body":"yeah, you could go and buy cards"},{"speaker":"Dan Levy","startTime":1999.66,"endTime":2003.53,"body":"from now. But I saw I switched"},{"speaker":"Dan Levy","startTime":1999.66,"endTime":2003.53,"body":"from a prior How would I solve"},{"speaker":"Dan Levy","startTime":2003.8,"endTime":2007.28,"body":"this particular problem? How"},{"speaker":"Dan Levy","startTime":2003.8,"endTime":2007.28,"body":"would I be able to get people to"},{"speaker":"Dan Levy","startTime":2007.28,"endTime":2011.42,"body":"think outside their box? Yeah."},{"speaker":"Dan Levy","startTime":2007.28,"endTime":2011.42,"body":"So we design that. And then all"},{"speaker":"Dan Levy","startTime":2011.42,"endTime":2016.64,"body":"of a sudden, it was like, Oh, my"},{"speaker":"Dan Levy","startTime":2011.42,"endTime":2016.64,"body":"gosh, this is a thing. Yeah. And"},{"speaker":"Dan Levy","startTime":2016.64,"endTime":2020.18,"body":"now we we can mature our model"},{"speaker":"Dan Levy","startTime":2016.64,"endTime":2020.18,"body":"by seeing what we do and"},{"speaker":"Dan Levy","startTime":2020.18,"endTime":2024.32,"body":"applying it to other things."},{"speaker":"Dan Levy","startTime":2020.18,"endTime":2024.32,"body":"Because we understand not just"},{"speaker":"Dan Levy","startTime":2024.32,"endTime":2029.03,"body":"the wall. But the why, like, why"},{"speaker":"Dan Levy","startTime":2024.32,"endTime":2029.03,"body":"is this important? And why does"},{"speaker":"Dan Levy","startTime":2029.03,"endTime":2034.37,"body":"it because I always link what we"},{"speaker":"Dan Levy","startTime":2029.03,"endTime":2034.37,"body":"did to product service strategy"},{"speaker":"Dan Levy","startTime":2034.4,"endTime":2037.67,"body":"process. never really thought"},{"speaker":"Dan Levy","startTime":2034.4,"endTime":2037.67,"body":"the business part because I was"},{"speaker":"Dan Levy","startTime":2037.67,"endTime":2040.73,"body":"also always focused on what is"},{"speaker":"Dan Levy","startTime":2037.67,"endTime":2040.73,"body":"the outcome? What is the"},{"speaker":"Dan Levy","startTime":2040.73,"endTime":2043.94,"body":"business outcome, and what it"},{"speaker":"Dan Levy","startTime":2040.73,"endTime":2043.94,"body":"was revealed to me through"},{"speaker":"Dan Levy","startTime":2044.24,"endTime":2046.97,"body":"running programs, especially"},{"speaker":"Dan Levy","startTime":2044.24,"endTime":2046.97,"body":"design sprints, the end of the"},{"speaker":"Dan Levy","startTime":2046.97,"endTime":2051.11,"body":"design, Sprint, it's like a"},{"speaker":"Dan Levy","startTime":2046.97,"endTime":2051.11,"body":"really emotional goodbye. You"},{"speaker":"Dan Levy","startTime":2051.11,"endTime":2053.57,"body":"know, like when you see people"},{"speaker":"Dan Levy","startTime":2051.11,"endTime":2053.57,"body":"yeah, no one wants you to leave."},{"speaker":"Dan Levy","startTime":2053.57,"endTime":2056.87,"body":"You've been there for a week."},{"speaker":"Dan Levy","startTime":2053.57,"endTime":2056.87,"body":"Yeah, slamming through issues"},{"speaker":"Dan Levy","startTime":2056.87,"endTime":2060.32,"body":"and helping people on this"},{"speaker":"Dan Levy","startTime":2056.87,"endTime":2060.32,"body":"journey. And you become embedded"},{"speaker":"Dan Levy","startTime":2060.32,"endTime":2061.13,"body":"in the furniture,"},{"speaker":"Daniel Franco","startTime":2061.13,"endTime":2061.67,"body":"hang it out."},{"speaker":"Dan Levy","startTime":2061.96,"endTime":2065.62,"body":"Yeah, hug it out. And"},{"speaker":"Dan Levy","startTime":2061.96,"endTime":2065.62,"body":"then you what I didn't realize"},{"speaker":"Dan Levy","startTime":2065.62,"endTime":2068.62,"body":"was at the end of it, how close"},{"speaker":"Dan Levy","startTime":2065.62,"endTime":2068.62,"body":"you become with people and how"},{"speaker":"Dan Levy","startTime":2068.62,"endTime":2072.25,"body":"connected and how connected they"},{"speaker":"Dan Levy","startTime":2068.62,"endTime":2072.25,"body":"become. And that was a great,"},{"speaker":"Daniel Franco","startTime":2073.36,"endTime":2075.13,"body":"pretty"},{"speaker":"Daniel Franco","startTime":2073.36,"endTime":2075.13,"body":"gratifying, some of the leader"},{"speaker":"Daniel Franco","startTime":2075.13,"endTime":2077.95,"body":"of a business is a hypothetical"},{"speaker":"Daniel Franco","startTime":2075.13,"endTime":2077.95,"body":"question. What are your big"},{"speaker":"Daniel Franco","startTime":2077.95,"endTime":2083.26,"body":"corporate business? Right? What"},{"speaker":"Daniel Franco","startTime":2077.95,"endTime":2083.26,"body":"do I need to do what? Given the"},{"speaker":"Daniel Franco","startTime":2083.26,"endTime":2088.42,"body":"current world environment that"},{"speaker":"Daniel Franco","startTime":2083.26,"endTime":2088.42,"body":"we're in, and the vast amount of"},{"speaker":"Daniel Franco","startTime":2088.42,"endTime":2092.86,"body":"problems that are occurring, the"},{"speaker":"Daniel Franco","startTime":2088.42,"endTime":2092.86,"body":"business where do we begin with"},{"speaker":"Daniel Franco","startTime":2092.86,"endTime":2098.38,"body":"the problems? Yeah, I guess. So"},{"speaker":"Daniel Franco","startTime":2092.86,"endTime":2098.38,"body":"for me the product prioritizing"},{"speaker":"Daniel Franco","startTime":2098.38,"endTime":2102.91,"body":"these problems Probably number"},{"speaker":"Daniel Franco","startTime":2098.38,"endTime":2102.91,"body":"one place to start. Number two"},{"speaker":"Daniel Franco","startTime":2102.94,"endTime":2107.86,"body":"is then having the space and"},{"speaker":"Daniel Franco","startTime":2102.94,"endTime":2107.86,"body":"creating the space to then"},{"speaker":"Daniel Franco","startTime":2108.52,"endTime":2113.89,"body":"design a fixed or solution to"},{"speaker":"Daniel Franco","startTime":2108.52,"endTime":2113.89,"body":"these problems. My question"},{"speaker":"Daniel Franco","startTime":2114.13,"endTime":2118.66,"body":"comes from what is some low"},{"speaker":"Daniel Franco","startTime":2114.13,"endTime":2118.66,"body":"hanging fruit, that you can"},{"speaker":"Daniel Franco","startTime":2118.66,"endTime":2122.44,"body":"encourage leaders in the current"},{"speaker":"Daniel Franco","startTime":2118.66,"endTime":2122.44,"body":"environment now to start"},{"speaker":"Daniel Franco","startTime":2122.44,"endTime":2125.11,"body":"thinking about, like, if you"},{"speaker":"Daniel Franco","startTime":2122.44,"endTime":2125.11,"body":"were put yourself in this"},{"speaker":"Daniel Franco","startTime":2125.11,"endTime":2127.84,"body":"situation of you're leading"},{"speaker":"Daniel Franco","startTime":2125.11,"endTime":2127.84,"body":"these big corporate companies,"},{"speaker":"Daniel Franco","startTime":2127.84,"endTime":2131.02,"body":"and you see the multiple, and"},{"speaker":"Daniel Franco","startTime":2127.84,"endTime":2131.02,"body":"the multitude of problems that"},{"speaker":"Daniel Franco","startTime":2131.02,"endTime":2134.89,"body":"these guys are having, where's a"},{"speaker":"Daniel Franco","startTime":2131.02,"endTime":2134.89,"body":"good place to start thinking"},{"speaker":"Daniel Franco","startTime":2134.89,"endTime":2135.43,"body":"about?"},{"speaker":"Dan Levy","startTime":2136.6,"endTime":2140.71,"body":"I'm thinking cuz I'm"},{"speaker":"Dan Levy","startTime":2136.6,"endTime":2140.71,"body":"very mindful that whatever"},{"speaker":"Dan Levy","startTime":2140.71,"endTime":2144.1,"body":"answer I give, won't always be"},{"speaker":"Dan Levy","startTime":2140.71,"endTime":2144.1,"body":"applicable to different,"},{"speaker":"Dan Levy","startTime":2144.31,"endTime":2148.48,"body":"correct. And if you could give"},{"speaker":"Dan Levy","startTime":2144.31,"endTime":2148.48,"body":"an average, I'll put it from my"},{"speaker":"Dan Levy","startTime":2148.48,"endTime":2155.05,"body":"perspective, it's in the context"},{"speaker":"Dan Levy","startTime":2148.48,"endTime":2155.05,"body":"of the current pandemic weigh"},{"speaker":"Dan Levy","startTime":2155.08,"endTime":2160.48,"body":"in, there's a real big balance I"},{"speaker":"Dan Levy","startTime":2155.08,"endTime":2160.48,"body":"find for organizations in terms"},{"speaker":"Dan Levy","startTime":2160.48,"endTime":2165.55,"body":"of what we do now. And what we"},{"speaker":"Dan Levy","startTime":2160.48,"endTime":2165.55,"body":"do then. And then now is"},{"speaker":"Dan Levy","startTime":2165.55,"endTime":2168.7,"body":"shifting all the time, day to"},{"speaker":"Dan Levy","startTime":2165.55,"endTime":2168.7,"body":"day. I mean, look what's"},{"speaker":"Dan Levy","startTime":2168.7,"endTime":2172.33,"body":"happening just unfortunately, in"},{"speaker":"Dan Levy","startTime":2168.7,"endTime":2172.33,"body":"Melbourne, at the moment, you"},{"speaker":"Dan Levy","startTime":2172.33,"endTime":2175.27,"body":"know, you've got loads of"},{"speaker":"Dan Levy","startTime":2172.33,"endTime":2175.27,"body":"businesses have started to creep"},{"speaker":"Dan Levy","startTime":2175.27,"endTime":2180.13,"body":"back into business. As usual, I"},{"speaker":"Dan Levy","startTime":2175.27,"endTime":2180.13,"body":"put that in quotes, and then all"},{"speaker":"Dan Levy","startTime":2180.13,"endTime":2184.84,"body":"of a sudden, it's gone back out."},{"speaker":"Dan Levy","startTime":2180.13,"endTime":2184.84,"body":"Again, we're in a time of"},{"speaker":"Dan Levy","startTime":2184.99,"endTime":2190.93,"body":"maximum complexity, continual"},{"speaker":"Dan Levy","startTime":2184.99,"endTime":2190.93,"body":"transition and change. So for a"},{"speaker":"Dan Levy","startTime":2190.93,"endTime":2194.86,"body":"business leader, the first thing"},{"speaker":"Dan Levy","startTime":2190.93,"endTime":2194.86,"body":"they're thinking about is what"},{"speaker":"Dan Levy","startTime":2194.86,"endTime":2199.33,"body":"does this business look like? So"},{"speaker":"Dan Levy","startTime":2194.86,"endTime":2199.33,"body":"you have to really start to"},{"speaker":"Dan Levy","startTime":2199.33,"endTime":2203.17,"body":"think about scenario planning in"},{"speaker":"Dan Levy","startTime":2199.33,"endTime":2203.17,"body":"regards to where you want to get"},{"speaker":"Dan Levy","startTime":2203.17,"endTime":2208.15,"body":"to. And one of the most powerful"},{"speaker":"Dan Levy","startTime":2203.17,"endTime":2208.15,"body":"questions I think a business"},{"speaker":"Dan Levy","startTime":2208.15,"endTime":2212.59,"body":"leader needs to ask is what"},{"speaker":"Dan Levy","startTime":2208.15,"endTime":2212.59,"body":"needs to be true, they need to"},{"speaker":"Dan Levy","startTime":2212.74,"endTime":2217.66,"body":"put their foot in the sand or"},{"speaker":"Dan Levy","startTime":2212.74,"endTime":2217.66,"body":"stick in the sand and say this"},{"speaker":"Dan Levy","startTime":2218.44,"endTime":2222.91,"body":"in this timeline, so they have"},{"speaker":"Dan Levy","startTime":2218.44,"endTime":2222.91,"body":"to commit to a time regardless"},{"speaker":"Dan Levy","startTime":2222.91,"endTime":2227.86,"body":"of all the turmoil, and say,"},{"speaker":"Dan Levy","startTime":2222.91,"endTime":2227.86,"body":"this is where we want to drive"},{"speaker":"Dan Levy","startTime":2227.86,"endTime":2231.64,"body":"towards. And I have to think"},{"speaker":"Dan Levy","startTime":2227.86,"endTime":2231.64,"body":"about what that outcome looks"},{"speaker":"Dan Levy","startTime":2231.64,"endTime":2237.61,"body":"like, and what needs to be true"},{"speaker":"Dan Levy","startTime":2231.64,"endTime":2237.61,"body":"for that. And that's a starting"},{"speaker":"Dan Levy","startTime":2237.61,"endTime":2241.57,"body":"point for them. Because at the"},{"speaker":"Dan Levy","startTime":2237.61,"endTime":2241.57,"body":"moment, even I was listening to"},{"speaker":"Dan Levy","startTime":2241.57,"endTime":2245.62,"body":"Don price talk on another,"},{"speaker":"Dan Levy","startTime":2241.57,"endTime":2245.62,"body":"another podcast, I think it's"},{"speaker":"Dan Levy","startTime":2245.62,"endTime":2249.52,"body":"called how we work. And he said"},{"speaker":"Dan Levy","startTime":2245.62,"endTime":2249.52,"body":"something that was really"},{"speaker":"Dan Levy","startTime":2249.52,"endTime":2254.74,"body":"interesting Don prices, a chap"},{"speaker":"Dan Levy","startTime":2249.52,"endTime":2254.74,"body":"from Atlassian, he said, the"},{"speaker":"Dan Levy","startTime":2254.74,"endTime":2258.46,"body":"speed of decisions is so"},{"speaker":"Dan Levy","startTime":2254.74,"endTime":2258.46,"body":"important. And that's not just"},{"speaker":"Dan Levy","startTime":2258.46,"endTime":2260.56,"body":"in regards to just make a"},{"speaker":"Dan Levy","startTime":2258.46,"endTime":2260.56,"body":"decision and forget about it."},{"speaker":"Dan Levy","startTime":2260.74,"endTime":2264.67,"body":"But that agility of being able"},{"speaker":"Dan Levy","startTime":2260.74,"endTime":2264.67,"body":"to quickly make decisions means"},{"speaker":"Dan Levy","startTime":2264.67,"endTime":2269.2,"body":"you can quickly pivot and course"},{"speaker":"Dan Levy","startTime":2264.67,"endTime":2269.2,"body":"correct. However, I don't think"},{"speaker":"Dan Levy","startTime":2269.23,"endTime":2272.56,"body":"you should be doing that, by"},{"speaker":"Dan Levy","startTime":2269.23,"endTime":2272.56,"body":"looking forward, I think you"},{"speaker":"Dan Levy","startTime":2272.56,"endTime":2276.43,"body":"should be reverse engineering."},{"speaker":"Dan Levy","startTime":2272.56,"endTime":2276.43,"body":"At the very least, I still think"},{"speaker":"Dan Levy","startTime":2276.46,"endTime":2280.39,"body":"for the most part, most"},{"speaker":"Dan Levy","startTime":2276.46,"endTime":2280.39,"body":"organizations should have a"},{"speaker":"Dan Levy","startTime":2280.39,"endTime":2283.36,"body":"vision of where they're trying"},{"speaker":"Dan Levy","startTime":2280.39,"endTime":2283.36,"body":"to get towards. I know for us,"},{"speaker":"Dan Levy","startTime":2283.36,"endTime":2287.23,"body":"we have one, and then they"},{"speaker":"Dan Levy","startTime":2283.36,"endTime":2287.23,"body":"should be able to bring it back"},{"speaker":"Dan Levy","startTime":2287.23,"endTime":2292.57,"body":"to a month or three months, and"},{"speaker":"Dan Levy","startTime":2287.23,"endTime":2292.57,"body":"be able to say, even a month,"},{"speaker":"Dan Levy","startTime":2292.57,"endTime":2295.66,"body":"but I always say a quarter"},{"speaker":"Dan Levy","startTime":2292.57,"endTime":2295.66,"body":"because it gives you time to get"},{"speaker":"Dan Levy","startTime":2295.66,"endTime":2299.92,"body":"things in action, because things"},{"speaker":"Dan Levy","startTime":2295.66,"endTime":2299.92,"body":"take time specially now be able"},{"speaker":"Dan Levy","startTime":2299.92,"endTime":2303.55,"body":"to reverse engineer back of what"},{"speaker":"Dan Levy","startTime":2299.92,"endTime":2303.55,"body":"needs to be true. And start"},{"speaker":"Dan Levy","startTime":2303.55,"endTime":2307.93,"body":"breaking that down by people"},{"speaker":"Dan Levy","startTime":2303.55,"endTime":2307.93,"body":"process platforms and will"},{"speaker":"Dan Levy","startTime":2308.02,"endTime":2312.25,"body":"appease and then start defining"},{"speaker":"Dan Levy","startTime":2308.02,"endTime":2312.25,"body":"what that future can look like."},{"speaker":"Dan Levy","startTime":2312.46,"endTime":2314.14,"body":"And then commit and test."},{"speaker":"Daniel Franco","startTime":2315.58,"endTime":2323.29,"body":"So I'm hearing"},{"speaker":"Daniel Franco","startTime":2315.58,"endTime":2323.29,"body":"purpose, mission. And you think"},{"speaker":"Daniel Franco","startTime":2323.29,"endTime":2327.07,"body":"about goal setting in its sort"},{"speaker":"Daniel Franco","startTime":2323.29,"endTime":2327.07,"body":"of own right? When you set a"},{"speaker":"Daniel Franco","startTime":2327.07,"endTime":2331.27,"body":"goal for yourself, let's say"},{"speaker":"Daniel Franco","startTime":2327.07,"endTime":2331.27,"body":"losing weight, I want to lose 10"},{"speaker":"Daniel Franco","startTime":2331.27,"endTime":2335.8,"body":"kilos, what do I need to do to"},{"speaker":"Daniel Franco","startTime":2331.27,"endTime":2335.8,"body":"lose 10 kilos, I need to go for"},{"speaker":"Daniel Franco","startTime":2335.8,"endTime":2339.64,"body":"a run once a once a week, I need"},{"speaker":"Daniel Franco","startTime":2335.8,"endTime":2339.64,"body":"to go to the gym three times a"},{"speaker":"Daniel Franco","startTime":2339.64,"endTime":2342.88,"body":"week, I need to start eating"},{"speaker":"Daniel Franco","startTime":2339.64,"endTime":2342.88,"body":"more fruits and vegetables. I"},{"speaker":"Daniel Franco","startTime":2342.88,"endTime":2346.84,"body":"need to concentrate on sleeping"},{"speaker":"Daniel Franco","startTime":2342.88,"endTime":2346.84,"body":"more. So you you're creating,"},{"speaker":"Daniel Franco","startTime":2347.08,"endTime":2348.46,"body":"you're breaking down"},{"speaker":"Dan Levy","startTime":2348.61,"endTime":2351.67,"body":"making it into"},{"speaker":"Dan Levy","startTime":2348.61,"endTime":2351.67,"body":"manageable manageable items. So"},{"speaker":"Dan Levy","startTime":2351.76,"endTime":2355.09,"body":"you've just said like one of our"},{"speaker":"Dan Levy","startTime":2351.76,"endTime":2355.09,"body":"one of our things. One of our"},{"speaker":"Dan Levy","startTime":2355.09,"endTime":2358.72,"body":"key lines is we break the"},{"speaker":"Dan Levy","startTime":2355.09,"endTime":2358.72,"body":"complexity into manageable"},{"speaker":"Dan Levy","startTime":2358.72,"endTime":2364.33,"body":"chunks. Make it simple. Yeah, as"},{"speaker":"Dan Levy","startTime":2358.72,"endTime":2364.33,"body":"soon as you have a goal and you"},{"speaker":"Dan Levy","startTime":2364.33,"endTime":2369.82,"body":"commit, you just have to reverse"},{"speaker":"Dan Levy","startTime":2364.33,"endTime":2369.82,"body":"engineer what that's what is"},{"speaker":"Dan Levy","startTime":2369.85,"endTime":2373.72,"body":"what needs to be treated that"},{"speaker":"Dan Levy","startTime":2369.85,"endTime":2373.72,"body":"experience to code to exist."},{"speaker":"Dan Levy","startTime":2374.74,"endTime":2379.27,"body":"However, the complexity isn't"},{"speaker":"Dan Levy","startTime":2374.74,"endTime":2379.27,"body":"the product or the service is"},{"speaker":"Dan Levy","startTime":2379.27,"endTime":2385.36,"body":"the people because right now"},{"speaker":"Dan Levy","startTime":2379.27,"endTime":2385.36,"body":"people have all over. motivate"},{"speaker":"Dan Levy","startTime":2385.36,"endTime":2388.48,"body":"and change the mindset from"},{"speaker":"Dan Levy","startTime":2385.36,"endTime":2388.48,"body":"people that kind of stuck, you"},{"speaker":"Dan Levy","startTime":2388.48,"endTime":2391.24,"body":"know, on the computer, we've got"},{"speaker":"Dan Levy","startTime":2388.48,"endTime":2391.24,"body":"the kids I know we've I've got"},{"speaker":"Dan Levy","startTime":2391.24,"endTime":2396.19,"body":"kids, wonderful little creatures"},{"speaker":"Dan Levy","startTime":2391.24,"endTime":2396.19,"body":"they are and I've loved being at"},{"speaker":"Dan Levy","startTime":2396.19,"endTime":2399.25,"body":"home with them. I've connected"},{"speaker":"Dan Levy","startTime":2396.19,"endTime":2399.25,"body":"with them. That's one of the"},{"speaker":"Dan Levy","startTime":2399.25,"endTime":2402.37,"body":"great outcomes. For me, and the"},{"speaker":"Dan Levy","startTime":2399.25,"endTime":2402.37,"body":"business, the fact that I've"},{"speaker":"Dan Levy","startTime":2402.37,"endTime":2405.16,"body":"connected more with my family,"},{"speaker":"Dan Levy","startTime":2402.37,"endTime":2405.16,"body":"nice to feel my heart grow"},{"speaker":"Dan Levy","startTime":2405.16,"endTime":2409.51,"body":"bigger. Yes. You have to be"},{"speaker":"Dan Levy","startTime":2405.16,"endTime":2409.51,"body":"mindful of how you're going to"},{"speaker":"Dan Levy","startTime":2409.51,"endTime":2413.71,"body":"bring people in on that journey."},{"speaker":"Dan Levy","startTime":2409.51,"endTime":2413.71,"body":"And when, when and how they"},{"speaker":"Dan Levy","startTime":2413.71,"endTime":2418.48,"body":"need, they need to be informed."},{"speaker":"Dan Levy","startTime":2413.71,"endTime":2418.48,"body":"Yes, you need to break it down."},{"speaker":"Dan Levy","startTime":2418.48,"endTime":2424.24,"body":"Very simple. Create small"},{"speaker":"Dan Levy","startTime":2418.48,"endTime":2424.24,"body":"milestones, because momentum is"},{"speaker":"Dan Levy","startTime":2424.24,"endTime":2427.99,"body":"so important and making people"},{"speaker":"Dan Levy","startTime":2424.24,"endTime":2427.99,"body":"feel like they're accomplishing"},{"speaker":"Dan Levy","startTime":2428.14,"endTime":2430.9,"body":"and achieving something, even if"},{"speaker":"Dan Levy","startTime":2428.14,"endTime":2430.9,"body":"you don't hit it, because it's a"},{"speaker":"Dan Levy","startTime":2430.9,"endTime":2435.34,"body":"stretch. At least you've moved"},{"speaker":"Dan Levy","startTime":2430.9,"endTime":2435.34,"body":"closer to it. And then you can"},{"speaker":"Dan Levy","startTime":2435.34,"endTime":2437.83,"body":"revisit, it's constantly"},{"speaker":"Dan Levy","startTime":2435.34,"endTime":2437.83,"body":"steering the ship."},{"speaker":"Daniel Franco","startTime":2438.79,"endTime":2440.95,"body":"And by keeping"},{"speaker":"Daniel Franco","startTime":2438.79,"endTime":2440.95,"body":"those people involved"},{"speaker":"Daniel Franco","startTime":2441.4,"endTime":2445.81,"body":"throughout, keeping them in the"},{"speaker":"Daniel Franco","startTime":2441.4,"endTime":2445.81,"body":"loop and keeping the process"},{"speaker":"Daniel Franco","startTime":2445.81,"endTime":2448.69,"body":"transparent, exciting, Brian,"},{"speaker":"Daniel Franco","startTime":2445.81,"endTime":2448.69,"body":"really"},{"speaker":"Dan Levy","startTime":2449.71,"endTime":2453.64,"body":"one of the biggest"},{"speaker":"Dan Levy","startTime":2449.71,"endTime":2453.64,"body":"Yeah, how often? Do you hear"},{"speaker":"Dan Levy","startTime":2453.64,"endTime":2457.54,"body":"people complain that they"},{"speaker":"Dan Levy","startTime":2453.64,"endTime":2457.54,"body":"weren't part or they nitpicking"},{"speaker":"Dan Levy","startTime":2457.54,"endTime":2461.59,"body":"on something? When we run a"},{"speaker":"Dan Levy","startTime":2457.54,"endTime":2461.59,"body":"workshop, the first thing I try"},{"speaker":"Dan Levy","startTime":2461.59,"endTime":2464.98,"body":"to do is demonstrate"},{"speaker":"Dan Levy","startTime":2461.59,"endTime":2464.98,"body":"vulnerability, because it gives"},{"speaker":"Dan Levy","startTime":2464.98,"endTime":2467.83,"body":"everyone people permission,"},{"speaker":"Dan Levy","startTime":2464.98,"endTime":2467.83,"body":"because I'm demonstrating myself"},{"speaker":"Dan Levy","startTime":2467.86,"endTime":2470.35,"body":"Yeah. And I've got no qualms"},{"speaker":"Dan Levy","startTime":2467.86,"endTime":2470.35,"body":"about making myself look like an"},{"speaker":"Dan Levy","startTime":2470.35,"endTime":2473.65,"body":"idiot I do on a daily basis,"},{"speaker":"Dan Levy","startTime":2470.35,"endTime":2473.65,"body":"just an icebreaker, you know,"},{"speaker":"Dan Levy","startTime":2473.65,"endTime":2474.88,"body":"it's not even an icebreaker."},{"speaker":"Dan Levy","startTime":2480.16,"endTime":2485.71,"body":"walked into the room and tripped"},{"speaker":"Dan Levy","startTime":2480.16,"endTime":2485.71,"body":"over a cake all the way through"},{"speaker":"Dan Levy","startTime":2485.71,"endTime":2489.07,"body":"to, I have to get people have"},{"speaker":"Dan Levy","startTime":2485.71,"endTime":2489.07,"body":"skin in the game, because as"},{"speaker":"Dan Levy","startTime":2489.07,"endTime":2492.67,"body":"soon as they've got skin in the"},{"speaker":"Dan Levy","startTime":2489.07,"endTime":2492.67,"body":"game, they feel attached. I know"},{"speaker":"Dan Levy","startTime":2492.67,"endTime":2497.05,"body":"from a creative, I'm coming back"},{"speaker":"Dan Levy","startTime":2492.67,"endTime":2497.05,"body":"from design, the amount of"},{"speaker":"Dan Levy","startTime":2497.05,"endTime":2500.56,"body":"vulnerability in showing your"},{"speaker":"Dan Levy","startTime":2497.05,"endTime":2500.56,"body":"work and getting feedback is"},{"speaker":"Dan Levy","startTime":2500.56,"endTime":2505.84,"body":"really hard. Often, many people"},{"speaker":"Dan Levy","startTime":2500.56,"endTime":2505.84,"body":"in businesses aren't used to"},{"speaker":"Dan Levy","startTime":2505.84,"endTime":2508.6,"body":"feedback, they aren't used to"},{"speaker":"Dan Levy","startTime":2505.84,"endTime":2508.6,"body":"that creative process, which"},{"speaker":"Dan Levy","startTime":2508.6,"endTime":2511.63,"body":"means they have to be vulnerable"},{"speaker":"Dan Levy","startTime":2508.6,"endTime":2511.63,"body":"because they go back to show"},{"speaker":"Dan Levy","startTime":2511.63,"endTime":2516.97,"body":"their baby. So no one thinks"},{"speaker":"Dan Levy","startTime":2511.63,"endTime":2516.97,"body":"they've got an ugly baby. So"},{"speaker":"Dan Levy","startTime":2517.0,"endTime":2521.35,"body":"immediately, we have to make"},{"speaker":"Dan Levy","startTime":2517.0,"endTime":2521.35,"body":"sure that they've shared a story"},{"speaker":"Dan Levy","startTime":2521.35,"endTime":2526.24,"body":"a personal story. They've done"},{"speaker":"Dan Levy","startTime":2521.35,"endTime":2526.24,"body":"something stupid like Santa song"},{"speaker":"Dan Levy","startTime":2526.24,"endTime":2530.41,"body":"or done a silly high five or"},{"speaker":"Dan Levy","startTime":2526.24,"endTime":2530.41,"body":"made up a mantra, something"},{"speaker":"Dan Levy","startTime":2530.44,"endTime":2534.22,"body":"where they'd be like, well, this"},{"speaker":"Dan Levy","startTime":2530.44,"endTime":2534.22,"body":"isn't part of the problem"},{"speaker":"Dan Levy","startTime":2534.49,"endTime":2539.53,"body":"process. However, it's all about"},{"speaker":"Dan Levy","startTime":2534.49,"endTime":2539.53,"body":"changing and getting people set"},{"speaker":"Dan Levy","startTime":2539.56,"endTime":2542.59,"body":"switched and present in the new"},{"speaker":"Dan Levy","startTime":2539.56,"endTime":2542.59,"body":"environment. To tackle that"},{"speaker":"Dan Levy","startTime":2542.59,"endTime":2543.16,"body":"problem. What's"},{"speaker":"Daniel Franco","startTime":2543.16,"endTime":2545.83,"body":"the question that"},{"speaker":"Daniel Franco","startTime":2543.16,"endTime":2545.83,"body":"you would ask to break people's"},{"speaker":"Daniel Franco","startTime":2545.83,"endTime":2546.7,"body":"barriers down?"},{"speaker":"Dan Levy","startTime":2547.27,"endTime":2550.18,"body":"So remote? One of the"},{"speaker":"Dan Levy","startTime":2547.27,"endTime":2550.18,"body":"things that I've been asking"},{"speaker":"Dan Levy","startTime":2550.18,"endTime":2552.97,"body":"would be, what do you have for"},{"speaker":"Dan Levy","startTime":2550.18,"endTime":2552.97,"body":"breakfast?"},{"speaker":"Daniel Franco","startTime":2554.08,"endTime":2554.62,"body":"Sure."},{"speaker":"Dan Levy","startTime":2555.64,"endTime":2559.75,"body":"Or an in changing name"},{"speaker":"Dan Levy","startTime":2555.64,"endTime":2559.75,"body":"on zoom to breakfast? or What"},{"speaker":"Dan Levy","startTime":2559.75,"endTime":2563.62,"body":"was your favorite kids superhero"},{"speaker":"Dan Levy","startTime":2559.75,"endTime":2563.62,"body":"growing up? What's your favorite"},{"speaker":"Dan Levy","startTime":2563.62,"endTime":2567.4,"body":"cartoon character changing? I"},{"speaker":"Dan Levy","startTime":2563.62,"endTime":2567.4,"body":"mean, is zoom. And that way when"},{"speaker":"Dan Levy","startTime":2567.4,"endTime":2570.1,"body":"like when things get super"},{"speaker":"Dan Levy","startTime":2567.4,"endTime":2570.1,"body":"serious, yeah. And you can say,"},{"speaker":"Dan Levy","startTime":2570.1,"endTime":2574.3,"body":"look, Bugs Bunny, you just stop."},{"speaker":"Dan Levy","startTime":2570.1,"endTime":2574.3,"body":"And it kind of grounds people."},{"speaker":"Dan Levy","startTime":2574.3,"endTime":2574.39,"body":"And"},{"speaker":"Daniel Franco","startTime":2574.39,"endTime":2576.43,"body":"then when someone"},{"speaker":"Daniel Franco","startTime":2574.39,"endTime":2576.43,"body":"gets angry, yeah. And into the"},{"speaker":"Daniel Franco","startTime":2576.43,"endTime":2581.5,"body":"Hulk, all about taking the age"},{"speaker":"Daniel Franco","startTime":2576.43,"endTime":2581.5,"body":"off of things, because it's"},{"speaker":"Daniel Franco","startTime":2582.28,"endTime":2584.8,"body":"supposed to be fun. Yeah, mining"},{"speaker":"Daniel Franco","startTime":2582.28,"endTime":2584.8,"body":"is fun."},{"speaker":"Dan Levy","startTime":2585.16,"endTime":2588.55,"body":"Design. And designing"},{"speaker":"Dan Levy","startTime":2585.16,"endTime":2588.55,"body":"is not just for designers design"},{"speaker":"Dan Levy","startTime":2588.67,"endTime":2592.63,"body":"isn't. And this is, this is a"},{"speaker":"Dan Levy","startTime":2588.67,"endTime":2592.63,"body":"big misconception. Yeah, people"},{"speaker":"Dan Levy","startTime":2592.63,"endTime":2595.57,"body":"just assume design is a craft."},{"speaker":"Dan Levy","startTime":2592.63,"endTime":2595.57,"body":"And yet it's not a craft. It's a"},{"speaker":"Dan Levy","startTime":2595.57,"endTime":2596.59,"body":"capability,"},{"speaker":"Daniel Franco","startTime":2596.62,"endTime":2598.66,"body":"just putting the"},{"speaker":"Daniel Franco","startTime":2596.62,"endTime":2598.66,"body":"moving pieces together. And it"},{"speaker":"Daniel Franco","startTime":2598.66,"endTime":2599.02,"body":"really well,"},{"speaker":"Dan Levy","startTime":2599.05,"endTime":2601.96,"body":"when what's your"},{"speaker":"Dan Levy","startTime":2599.05,"endTime":2601.96,"body":"mindset? when you're when you're"},{"speaker":"Dan Levy","startTime":2601.99,"endTime":2605.92,"body":"talking to business leaders,"},{"speaker":"Dan Levy","startTime":2601.99,"endTime":2605.92,"body":"trying to explain to them design"},{"speaker":"Dan Levy","startTime":2605.92,"endTime":2608.59,"body":"is a capability because they're"},{"speaker":"Dan Levy","startTime":2605.92,"endTime":2608.59,"body":"designing their business."},{"speaker":"Dan Levy","startTime":2608.77,"endTime":2611.56,"body":"They're designing the types of"},{"speaker":"Dan Levy","startTime":2608.77,"endTime":2611.56,"body":"conversations they want to have."},{"speaker":"Dan Levy","startTime":2611.89,"endTime":2616.12,"body":"They're designing the outcome"},{"speaker":"Dan Levy","startTime":2611.89,"endTime":2616.12,"body":"they want. It's very different"},{"speaker":"Dan Levy","startTime":2616.12,"endTime":2618.79,"body":"from them thinking, their"},{"speaker":"Dan Levy","startTime":2616.12,"endTime":2618.79,"body":"perception of design of"},{"speaker":"Dan Levy","startTime":2619.15,"endTime":2622.54,"body":"Photoshop, etc. That's a"},{"speaker":"Dan Levy","startTime":2619.15,"endTime":2622.54,"body":"completely different animal."},{"speaker":"Dan Levy","startTime":2623.23,"endTime":2623.56,"body":"Yes,"},{"speaker":"Daniel Franco","startTime":2623.74,"endTime":2625.57,"body":"it's changing"},{"speaker":"Daniel Franco","startTime":2623.74,"endTime":2625.57,"body":"their perspective on what design"},{"speaker":"Daniel Franco","startTime":2625.57,"endTime":2629.95,"body":"is. Yeah, it's an education"},{"speaker":"Daniel Franco","startTime":2625.57,"endTime":2629.95,"body":"piece. We have that common"},{"speaker":"Daniel Franco","startTime":2629.98,"endTime":2633.7,"body":"problem with change management,"},{"speaker":"Daniel Franco","startTime":2629.98,"endTime":2633.7,"body":"I guess as a as a thought"},{"speaker":"Daniel Franco","startTime":2633.7,"endTime":2638.11,"body":"process. The lack of"},{"speaker":"Daniel Franco","startTime":2633.7,"endTime":2638.11,"body":"understanding the changes"},{"speaker":"Daniel Franco","startTime":2638.14,"endTime":2642.46,"body":"holistic thing, and the human"},{"speaker":"Daniel Franco","startTime":2638.14,"endTime":2642.46,"body":"centered thing, as opposed to I"},{"speaker":"Daniel Franco","startTime":2642.46,"endTime":2645.88,"body":"can move my glass from one side"},{"speaker":"Daniel Franco","startTime":2642.46,"endTime":2645.88,"body":"of the table to the other. And"},{"speaker":"Daniel Franco","startTime":2645.88,"endTime":2649.42,"body":"as a change, people don't like"},{"speaker":"Daniel Franco","startTime":2645.88,"endTime":2649.42,"body":"change that I don't like well,"},{"speaker":"Daniel Franco","startTime":2649.9,"endTime":2652.66,"body":"and I think we've said this back"},{"speaker":"Daniel Franco","startTime":2649.9,"endTime":2652.66,"body":"on offset is somewhere on the"},{"speaker":"Daniel Franco","startTime":2652.66,"endTime":2657.25,"body":"podcast before. I'll say it"},{"speaker":"Daniel Franco","startTime":2652.66,"endTime":2657.25,"body":"again, because it's powerful is"},{"speaker":"Daniel Franco","startTime":2657.25,"endTime":2660.64,"body":"people do like change if it"},{"speaker":"Daniel Franco","startTime":2657.25,"endTime":2660.64,"body":"benefits them."},{"speaker":"Dan Levy","startTime":2661.48,"endTime":2664.09,"body":"Yeah, it's always"},{"speaker":"Dan Levy","startTime":2661.48,"endTime":2664.09,"body":"transition even from little"},{"speaker":"Dan Levy","startTime":2664.09,"endTime":2667.87,"body":"ones. I can see it for my kids."},{"speaker":"Dan Levy","startTime":2664.09,"endTime":2667.87,"body":"The transition, no one likes to"},{"speaker":"Dan Levy","startTime":2667.87,"endTime":2668.53,"body":"transition."},{"speaker":"Daniel Franco","startTime":2668.65,"endTime":2670.51,"body":"Yeah, well,"},{"speaker":"Daniel Franco","startTime":2668.65,"endTime":2670.51,"body":"that's true. I think like I"},{"speaker":"Daniel Franco","startTime":2670.51,"endTime":2672.55,"body":"said, if you if I was to give"},{"speaker":"Daniel Franco","startTime":2670.51,"endTime":2672.55,"body":"you a million dollars right now,"},{"speaker":"Daniel Franco","startTime":2672.55,"endTime":2675.31,"body":"I'm pretty sure you would be"},{"speaker":"Daniel Franco","startTime":2672.55,"endTime":2675.31,"body":"very happy with that change."},{"speaker":"Daniel Franco","startTime":2675.79,"endTime":2679.09,"body":"Yeah, that transition from me"},{"speaker":"Daniel Franco","startTime":2675.79,"endTime":2679.09,"body":"reaching over the table and give"},{"speaker":"Daniel Franco","startTime":2679.09,"endTime":2683.56,"body":"it you would, I wouldn't see the"},{"speaker":"Daniel Franco","startTime":2679.09,"endTime":2683.56,"body":"transition. And you'd run out of"},{"speaker":"Daniel Franco","startTime":2683.56,"endTime":2687.16,"body":"here and slam the doors and go"},{"speaker":"Daniel Franco","startTime":2683.56,"endTime":2687.16,"body":"what some Bugs Bunny but the the"},{"speaker":"Daniel Franco","startTime":2688.63,"endTime":2693.22,"body":"the if change benefits the"},{"speaker":"Daniel Franco","startTime":2688.63,"endTime":2693.22,"body":"people within the business, then"},{"speaker":"Daniel Franco","startTime":2693.22,"endTime":2694.78,"body":"it's going to be more likely"},{"speaker":"Daniel Franco","startTime":2693.22,"endTime":2694.78,"body":"adopted."},{"speaker":"Dan Levy","startTime":2695.53,"endTime":2698.62,"body":"Yeah, it'd be such a"},{"speaker":"Dan Levy","startTime":2695.53,"endTime":2698.62,"body":"such a, I mean, we deal in that"},{"speaker":"Dan Levy","startTime":2698.62,"endTime":2701.29,"body":"business of change as well"},{"speaker":"Dan Levy","startTime":2698.62,"endTime":2701.29,"body":"because Is the impact we're"},{"speaker":"Dan Levy","startTime":2701.29,"endTime":2705.22,"body":"having in regards to breaking"},{"speaker":"Dan Levy","startTime":2701.29,"endTime":2705.22,"body":"down or working with silos even"},{"speaker":"Dan Levy","startTime":2705.22,"endTime":2709.63,"body":"though I, you know, that wasn't"},{"speaker":"Dan Levy","startTime":2705.22,"endTime":2709.63,"body":"something that I lead with is"},{"speaker":"Dan Levy","startTime":2709.63,"endTime":2713.74,"body":"significant. But change in an"},{"speaker":"Dan Levy","startTime":2709.63,"endTime":2713.74,"body":"organization is so complex,"},{"speaker":"Dan Levy","startTime":2713.83,"endTime":2719.23,"body":"because the space, the route"},{"speaker":"Dan Levy","startTime":2713.83,"endTime":2719.23,"body":"from A to B is very easy, very"},{"speaker":"Dan Levy","startTime":2719.23,"endTime":2724.39,"body":"simple. We want to adopt windows"},{"speaker":"Dan Levy","startTime":2719.23,"endTime":2724.39,"body":"teams, then that's about the"},{"speaker":"Dan Levy","startTime":2724.39,"endTime":2728.5,"body":"journey was about all the"},{"speaker":"Dan Levy","startTime":2724.39,"endTime":2728.5,"body":"getting the people the process"},{"speaker":"Dan Levy","startTime":2728.5,"endTime":2731.23,"body":"and all of that online, because"},{"speaker":"Dan Levy","startTime":2728.5,"endTime":2731.23,"body":"somebody might not like team"},{"speaker":"Dan Levy","startTime":2731.23,"endTime":2734.17,"body":"somebody doesn't want to move"},{"speaker":"Dan Levy","startTime":2731.23,"endTime":2734.17,"body":"their computer, somebody dancer,"},{"speaker":"Dan Levy","startTime":2734.65,"endTime":2737.47,"body":"this person needs like to go"},{"speaker":"Dan Levy","startTime":2734.65,"endTime":2737.47,"body":"through this process, it needs"},{"speaker":"Dan Levy","startTime":2737.47,"endTime":2740.65,"body":"10 approve approval process."},{"speaker":"Dan Levy","startTime":2737.47,"endTime":2740.65,"body":"Meanwhile, your competitor,"},{"speaker":"Dan Levy","startTime":2741.1,"endTime":2743.74,"body":"they've just switched to slack,"},{"speaker":"Dan Levy","startTime":2741.1,"endTime":2743.74,"body":"or they've switched to"},{"speaker":"Dan Levy","startTime":2743.74,"endTime":2746.23,"body":"something, they're already"},{"speaker":"Dan Levy","startTime":2743.74,"endTime":2746.23,"body":"looking at rebuilding their"},{"speaker":"Dan Levy","startTime":2746.23,"endTime":2749.26,"body":"architecture in something else,"},{"speaker":"Dan Levy","startTime":2746.23,"endTime":2749.26,"body":"and you've been left behind."},{"speaker":"Dan Levy","startTime":2749.59,"endTime":2752.56,"body":"While you're having arguments"},{"speaker":"Dan Levy","startTime":2749.59,"endTime":2752.56,"body":"about things that aren't even"},{"speaker":"Dan Levy","startTime":2752.56,"endTime":2756.7,"body":"important. You forgot about the"},{"speaker":"Dan Levy","startTime":2752.56,"endTime":2756.7,"body":"intent. The intent is for us to"},{"speaker":"Dan Levy","startTime":2756.73,"endTime":2760.06,"body":"work quicker. We're not"},{"speaker":"Dan Levy","startTime":2756.73,"endTime":2760.06,"body":"connected, we need a space to"},{"speaker":"Dan Levy","startTime":2760.06,"endTime":2763.87,"body":"say things so everybody can look"},{"speaker":"Dan Levy","startTime":2760.06,"endTime":2763.87,"body":"at it. It's not about teams."},{"speaker":"Daniel Franco","startTime":2763.99,"endTime":2765.16,"body":"So how do you"},{"speaker":"Daniel Franco","startTime":2763.99,"endTime":2765.16,"body":"break that mold?"},{"speaker":"Dan Levy","startTime":2766.54,"endTime":2773.98,"body":"Well, we get people to"},{"speaker":"Dan Levy","startTime":2766.54,"endTime":2773.98,"body":"realize and share their needs."},{"speaker":"Dan Levy","startTime":2774.19,"endTime":2779.83,"body":"And once we can find that common"},{"speaker":"Dan Levy","startTime":2774.19,"endTime":2779.83,"body":"ground, and we ask them to"},{"speaker":"Dan Levy","startTime":2779.83,"endTime":2783.37,"body":"connect and get empathy with"},{"speaker":"Dan Levy","startTime":2779.83,"endTime":2783.37,"body":"each other where their problems"},{"speaker":"Dan Levy","startTime":2783.37,"endTime":2786.31,"body":"and their pain points are,"},{"speaker":"Dan Levy","startTime":2783.37,"endTime":2786.31,"body":"they're more likely to come on"},{"speaker":"Dan Levy","startTime":2786.31,"endTime":2786.85,"body":"that journey."},{"speaker":"Daniel Franco","startTime":2788.08,"endTime":2790.48,"body":"So design sprint"},{"speaker":"Daniel Franco","startTime":2788.08,"endTime":2790.48,"body":"that you would run to do it"},{"speaker":"Daniel Franco","startTime":2790.51,"endTime":2793.66,"body":"that's the start of that process"},{"speaker":"Daniel Franco","startTime":2790.51,"endTime":2793.66,"body":"is defining the needs of an"},{"speaker":"Daniel Franco","startTime":2793.66,"endTime":2796.48,"body":"individual and you're there for"},{"speaker":"Daniel Franco","startTime":2793.66,"endTime":2796.48,"body":"a whole week is that how, what"},{"speaker":"Daniel Franco","startTime":2796.48,"endTime":2800.47,"body":"is the general look and feel of"},{"speaker":"Daniel Franco","startTime":2796.48,"endTime":2800.47,"body":"that. So we start, we start"},{"speaker":"Daniel Franco","startTime":2800.53,"endTime":2804.49,"body":"design sprints with a problem"},{"speaker":"Daniel Franco","startTime":2800.53,"endTime":2804.49,"body":"frame. And the reason we do"},{"speaker":"Daniel Franco","startTime":2804.49,"endTime":2806.08,"body":"problem framing is a lot of"},{"speaker":"Dan Levy","startTime":2807.86,"endTime":2810.02,"body":"other people that run"},{"speaker":"Dan Levy","startTime":2807.86,"endTime":2810.02,"body":"design sprints are very rough,"},{"speaker":"Dan Levy","startTime":2810.08,"endTime":2814.25,"body":"ready to go into stripes, design"},{"speaker":"Dan Levy","startTime":2810.08,"endTime":2814.25,"body":"sprint, which I think it's very"},{"speaker":"Dan Levy","startTime":2814.25,"endTime":2817.91,"body":"dangerous. From an external"},{"speaker":"Dan Levy","startTime":2814.25,"endTime":2817.91,"body":"perspective, your internal game"},{"speaker":"Dan Levy","startTime":2817.91,"endTime":2820.4,"body":"to design sprint, you have an"},{"speaker":"Dan Levy","startTime":2817.91,"endTime":2820.4,"body":"understanding of the legacy of"},{"speaker":"Dan Levy","startTime":2820.4,"endTime":2825.32,"body":"the problem, or the politics,"},{"speaker":"Dan Levy","startTime":2820.4,"endTime":2825.32,"body":"etc. However, you get to better"},{"speaker":"Dan Levy","startTime":2825.32,"endTime":2828.86,"body":"outcomes. If you stop and you"},{"speaker":"Dan Levy","startTime":2825.32,"endTime":2828.86,"body":"problem frame at a business"},{"speaker":"Dan Levy","startTime":2828.86,"endTime":2833.36,"body":"level, you get the buy in from"},{"speaker":"Dan Levy","startTime":2828.86,"endTime":2833.36,"body":"the stakeholders, you're able to"},{"speaker":"Dan Levy","startTime":2833.36,"endTime":2837.59,"body":"clarify what that problem is and"},{"speaker":"Dan Levy","startTime":2833.36,"endTime":2837.59,"body":"how it impacts both the business"},{"speaker":"Dan Levy","startTime":2837.74,"endTime":2841.82,"body":"and the customer and who that"},{"speaker":"Dan Levy","startTime":2837.74,"endTime":2841.82,"body":"customer is. You get the"},{"speaker":"Dan Levy","startTime":2841.82,"endTime":2846.59,"body":"alignment from everyone. And you"},{"speaker":"Dan Levy","startTime":2841.82,"endTime":2846.59,"body":"get the prioritization. And"},{"speaker":"Dan Levy","startTime":2846.62,"endTime":2851.6,"body":"outcome of a problem framing"},{"speaker":"Dan Levy","startTime":2846.62,"endTime":2851.6,"body":"session is actually a challenge."},{"speaker":"Dan Levy","startTime":2851.72,"endTime":2855.02,"body":"Like we know what the problem"},{"speaker":"Dan Levy","startTime":2851.72,"endTime":2855.02,"body":"is, everyone's got buying,"},{"speaker":"Dan Levy","startTime":2855.05,"endTime":2858.08,"body":"everyone's behind it. Everyone"},{"speaker":"Dan Levy","startTime":2855.05,"endTime":2858.08,"body":"has an understanding of the"},{"speaker":"Dan Levy","startTime":2858.08,"endTime":2861.62,"body":"process to go for it and what"},{"speaker":"Dan Levy","startTime":2858.08,"endTime":2861.62,"body":"the expected outcome, you have"},{"speaker":"Dan Levy","startTime":2861.62,"endTime":2865.79,"body":"an understanding of who need in"},{"speaker":"Dan Levy","startTime":2861.62,"endTime":2865.79,"body":"the business or connected to the"},{"speaker":"Dan Levy","startTime":2865.79,"endTime":2869.27,"body":"business to bring into the room."},{"speaker":"Dan Levy","startTime":2865.79,"endTime":2869.27,"body":"I can't tell you how painful it"},{"speaker":"Dan Levy","startTime":2869.27,"endTime":2873.32,"body":"is running a design sprint on"},{"speaker":"Dan Levy","startTime":2869.27,"endTime":2873.32,"body":"the wrong challenge, or it's not"},{"speaker":"Dan Levy","startTime":2873.32,"endTime":2877.31,"body":"even worth solving. Or the wrong"},{"speaker":"Dan Levy","startTime":2873.32,"endTime":2877.31,"body":"people aren't, you know, impact"},{"speaker":"Daniel Franco","startTime":2877.34,"endTime":2878.99,"body":"I was gonna I was"},{"speaker":"Daniel Franco","startTime":2877.34,"endTime":2878.99,"body":"gonna be one of my follow up"},{"speaker":"Daniel Franco","startTime":2878.99,"endTime":2882.41,"body":"questions. One of the biggest"},{"speaker":"Daniel Franco","startTime":2878.99,"endTime":2882.41,"body":"pitfalls that you would see in"},{"speaker":"Daniel Franco","startTime":2882.41,"endTime":2885.14,"body":"these design sprints Is that the"},{"speaker":"Daniel Franco","startTime":2882.41,"endTime":2885.14,"body":"right people haven't been in"},{"speaker":"Dan Levy","startTime":2885.23,"endTime":2887.9,"body":"not anymore because we"},{"speaker":"Dan Levy","startTime":2885.23,"endTime":2887.9,"body":"run problem for me. Yeah, so we"},{"speaker":"Dan Levy","startTime":2887.9,"endTime":2891.5,"body":"commit to the people that need"},{"speaker":"Dan Levy","startTime":2887.9,"endTime":2891.5,"body":"to be in it, you can run, you"},{"speaker":"Dan Levy","startTime":2891.5,"endTime":2894.38,"body":"can do an exercise where you do"},{"speaker":"Dan Levy","startTime":2891.5,"endTime":2894.38,"body":"a stakeholder map, and you get"},{"speaker":"Dan Levy","startTime":2894.38,"endTime":2896.48,"body":"the people to say these are the"},{"speaker":"Dan Levy","startTime":2894.38,"endTime":2896.48,"body":"people that are impacted by the"},{"speaker":"Dan Levy","startTime":2896.48,"endTime":2899.81,"body":"problem. And we bring them"},{"speaker":"Dan Levy","startTime":2896.48,"endTime":2899.81,"body":"together. And then the final"},{"speaker":"Dan Levy","startTime":2899.81,"endTime":2903.92,"body":"thing is the person at the other"},{"speaker":"Dan Levy","startTime":2899.81,"endTime":2903.92,"body":"end. Because you need to test"},{"speaker":"Dan Levy","startTime":2903.92,"endTime":2907.31,"body":"and validate with those people."},{"speaker":"Dan Levy","startTime":2903.92,"endTime":2907.31,"body":"Once you have that, then you're"},{"speaker":"Dan Levy","startTime":2907.31,"endTime":2911.96,"body":"everyone's ready to unpack that"},{"speaker":"Dan Levy","startTime":2907.31,"endTime":2911.96,"body":"problem. Understand that"},{"speaker":"Dan Levy","startTime":2911.96,"endTime":2916.46,"body":"problem, understand potential"},{"speaker":"Dan Levy","startTime":2911.96,"endTime":2916.46,"body":"solutions around that problem"},{"speaker":"Dan Levy","startTime":2916.46,"endTime":2919.25,"body":"and how other people are"},{"speaker":"Dan Levy","startTime":2916.46,"endTime":2919.25,"body":"tackling that problem and what"},{"speaker":"Dan Levy","startTime":2919.25,"endTime":2923.57,"body":"is relevant, before we start"},{"speaker":"Dan Levy","startTime":2919.25,"endTime":2923.57,"body":"ideating coming up with a"},{"speaker":"Dan Levy","startTime":2923.57,"endTime":2927.44,"body":"potential solution that we want"},{"speaker":"Dan Levy","startTime":2923.57,"endTime":2927.44,"body":"to test that relates back to"},{"speaker":"Dan Levy","startTime":2927.44,"endTime":2932.06,"body":"that challenge will answer some"},{"speaker":"Dan Levy","startTime":2927.44,"endTime":2932.06,"body":"of the conditions that will"},{"speaker":"Dan Levy","startTime":2932.39,"endTime":2938.09,"body":"validate, you know, business"},{"speaker":"Dan Levy","startTime":2932.39,"endTime":2938.09,"body":"conditions, things around"},{"speaker":"Dan Levy","startTime":2938.12,"endTime":2942.68,"body":"whether an investment is worth a"},{"speaker":"Dan Levy","startTime":2938.12,"endTime":2942.68,"body":"lot worth doing, whether it's"},{"speaker":"Dan Levy","startTime":2942.89,"endTime":2945.77,"body":"something that's going to make a"},{"speaker":"Dan Levy","startTime":2942.89,"endTime":2945.77,"body":"difference, etc. These are"},{"speaker":"Dan Levy","startTime":2945.77,"endTime":2949.58,"body":"labeled as sprint questions. And"},{"speaker":"Dan Levy","startTime":2945.77,"endTime":2949.58,"body":"then we can build something very"},{"speaker":"Dan Levy","startTime":2949.58,"endTime":2954.44,"body":"simple. From a prototyping"},{"speaker":"Dan Levy","startTime":2949.58,"endTime":2954.44,"body":"perspective, to test and get"},{"speaker":"Dan Levy","startTime":2954.44,"endTime":2957.86,"body":"that validation, very simple."},{"speaker":"Dan Levy","startTime":2954.44,"endTime":2957.86,"body":"It's relevant to the people"},{"speaker":"Dan Levy","startTime":2957.86,"endTime":2962.48,"body":"we're testing with. And it's"},{"speaker":"Dan Levy","startTime":2957.86,"endTime":2962.48,"body":"answering just the questions we"},{"speaker":"Dan Levy","startTime":2962.48,"endTime":2965.09,"body":"need. We're not prototyping the"},{"speaker":"Dan Levy","startTime":2962.48,"endTime":2965.09,"body":"whole solution. We're not doing"},{"speaker":"Dan Levy","startTime":2965.09,"endTime":2969.02,"body":"an alpha build. We're just"},{"speaker":"Dan Levy","startTime":2965.09,"endTime":2969.02,"body":"building something to get an"},{"speaker":"Dan Levy","startTime":2969.02,"endTime":2974.03,"body":"understanding, really, and then"},{"speaker":"Dan Levy","startTime":2969.02,"endTime":2974.03,"body":"from there. So this is a big"},{"speaker":"Dan Levy","startTime":2974.03,"endTime":2977.27,"body":"thing as well for us. It's all"},{"speaker":"Dan Levy","startTime":2974.03,"endTime":2977.27,"body":"very welcoming in doing that"},{"speaker":"Dan Levy","startTime":2977.27,"endTime":2981.08,"body":"leaving people scratching their"},{"speaker":"Dan Levy","startTime":2977.27,"endTime":2981.08,"body":"heads and black what's next. The"},{"speaker":"Dan Levy","startTime":2981.11,"endTime":2985.55,"body":"end part of our design sprint"},{"speaker":"Dan Levy","startTime":2981.11,"endTime":2985.55,"body":"process is a project planning"},{"speaker":"Dan Levy","startTime":2985.55,"endTime":2989.27,"body":"and retro and that because we"},{"speaker":"Dan Levy","startTime":2985.55,"endTime":2989.27,"body":"start to incorporate a lot of"},{"speaker":"Dan Levy","startTime":2989.27,"endTime":2992.69,"body":"the elements of Lean and Agile"},{"speaker":"Dan Levy","startTime":2989.27,"endTime":2992.69,"body":"product development into what"},{"speaker":"Dan Levy","startTime":2992.69,"endTime":2997.01,"body":"we're doing because often where"},{"speaker":"Dan Levy","startTime":2992.69,"endTime":2997.01,"body":"people go to is that lean"},{"speaker":"Dan Levy","startTime":2997.01,"endTime":2999.83,"body":"process of prototyping which is"},{"speaker":"Dan Levy","startTime":2997.01,"endTime":2999.83,"body":"something we help them with and"},{"speaker":"Dan Levy","startTime":2999.83,"endTime":3004.48,"body":"be Building up all those metrics"},{"speaker":"Dan Levy","startTime":2999.83,"endTime":3004.48,"body":"and what it is in the value"},{"speaker":"Dan Levy","startTime":3004.48,"endTime":3008.41,"body":"proposition, etc, and then"},{"speaker":"Dan Levy","startTime":3004.48,"endTime":3008.41,"body":"leading into the Agile"},{"speaker":"Dan Levy","startTime":3008.41,"endTime":3013.63,"body":"production development cycle. So"},{"speaker":"Dan Levy","startTime":3008.41,"endTime":3013.63,"body":"if we can stop in place to start"},{"speaker":"Dan Levy","startTime":3013.63,"endTime":3016.27,"body":"really yeah, and also stop"},{"speaker":"Dan Levy","startTime":3013.63,"endTime":3016.27,"body":"bringing that language in,"},{"speaker":"Dan Levy","startTime":3016.54,"endTime":3019.57,"body":"because it connects with them,"},{"speaker":"Dan Levy","startTime":3016.54,"endTime":3019.57,"body":"and also helps them build up"},{"speaker":"Dan Levy","startTime":3019.57,"endTime":3022.69,"body":"their confidence and"},{"speaker":"Dan Levy","startTime":3019.57,"endTime":3022.69,"body":"understanding of what the end to"},{"speaker":"Dan Levy","startTime":3022.69,"endTime":3026.44,"body":"end cycle is. And then beyond"},{"speaker":"Dan Levy","startTime":3022.69,"endTime":3026.44,"body":"that, what we do is we have, I"},{"speaker":"Dan Levy","startTime":3026.44,"endTime":3030.07,"body":"call it a 28 days later check"},{"speaker":"Dan Levy","startTime":3026.44,"endTime":3030.07,"body":"here, mainly the 28 days out of"},{"speaker":"Dan Levy","startTime":3030.1,"endTime":3034.06,"body":"the womb. But it's always like"},{"speaker":"Dan Levy","startTime":3030.1,"endTime":3034.06,"body":"the zombies come here, what have"},{"speaker":"Dan Levy","startTime":3034.06,"endTime":3038.11,"body":"we done? So we have a water?"},{"speaker":"Dan Levy","startTime":3034.06,"endTime":3038.11,"body":"Yeah, so we have a plan that"},{"speaker":"Dan Levy","startTime":3038.23,"endTime":3040.57,"body":"will check back in and see where"},{"speaker":"Dan Levy","startTime":3038.23,"endTime":3040.57,"body":"they're up to. And it holds"},{"speaker":"Dan Levy","startTime":3040.57,"endTime":3042.82,"body":"everyone accountable, and"},{"speaker":"Dan Levy","startTime":3040.57,"endTime":3042.82,"body":"ensures there's some sort of"},{"speaker":"Dan Levy","startTime":3042.82,"endTime":3047.65,"body":"momentum beyond that, because we"},{"speaker":"Dan Levy","startTime":3042.82,"endTime":3047.65,"body":"don't necessarily lead with our"},{"speaker":"Dan Levy","startTime":3047.65,"endTime":3050.29,"body":"training, somebody comes to us"},{"speaker":"Dan Levy","startTime":3047.65,"endTime":3050.29,"body":"for training, we're like, let's"},{"speaker":"Dan Levy","startTime":3050.29,"endTime":3053.32,"body":"run this, let's see if it works"},{"speaker":"Dan Levy","startTime":3050.29,"endTime":3053.32,"body":"for your business. And then"},{"speaker":"Dan Levy","startTime":3053.32,"endTime":3055.9,"body":"we'll train because there's"},{"speaker":"Dan Levy","startTime":3053.32,"endTime":3055.9,"body":"nothing worse than people go in"},{"speaker":"Dan Levy","startTime":3055.9,"endTime":3058.81,"body":"for training. And they come into"},{"speaker":"Dan Levy","startTime":3055.9,"endTime":3058.81,"body":"the end of it, and everyone gets"},{"speaker":"Dan Levy","startTime":3058.81,"endTime":3060.73,"body":"back to their desk, and it's"},{"speaker":"Dan Levy","startTime":3058.81,"endTime":3060.73,"body":"like, and then it sits on the"},{"speaker":"Dan Levy","startTime":3060.73,"endTime":3066.31,"body":"shelf. What's the benefit of"},{"speaker":"Dan Levy","startTime":3060.73,"endTime":3066.31,"body":"bringing in external"},{"speaker":"Dan Levy","startTime":3066.97,"endTime":3070.66,"body":"facilitator? As opposed to"},{"speaker":"Dan Levy","startTime":3066.97,"endTime":3070.66,"body":"running these"},{"speaker":"Daniel Franco","startTime":3070.95,"endTime":3075.51,"body":"types of sprints"},{"speaker":"Daniel Franco","startTime":3070.95,"endTime":3075.51,"body":"internally? Can I ask you that"},{"speaker":"Daniel Franco","startTime":3075.51,"endTime":3079.32,"body":"question as well? Well, I'm"},{"speaker":"Daniel Franco","startTime":3075.51,"endTime":3079.32,"body":"asking you that because it's a"},{"speaker":"Daniel Franco","startTime":3079.32,"endTime":3083.79,"body":"common problem that all"},{"speaker":"Daniel Franco","startTime":3079.32,"endTime":3083.79,"body":"consultants, I guess, come"},{"speaker":"Daniel Franco","startTime":3083.79,"endTime":3092.28,"body":"across is that businesses will"},{"speaker":"Daniel Franco","startTime":3083.79,"endTime":3092.28,"body":"just opt for seeking to get one"},{"speaker":"Daniel Franco","startTime":3092.28,"endTime":3095.07,"body":"of their internal people to do"},{"speaker":"Daniel Franco","startTime":3092.28,"endTime":3095.07,"body":"it, who may not be skilled up in"},{"speaker":"Daniel Franco","startTime":3095.07,"endTime":3098.82,"body":"it, but have a little bit of"},{"speaker":"Daniel Franco","startTime":3095.07,"endTime":3098.82,"body":"knowledge in the area. Is that"},{"speaker":"Dan Levy","startTime":3098.94,"endTime":3101.91,"body":"yes, yeah. I mean, I"},{"speaker":"Dan Levy","startTime":3098.94,"endTime":3101.91,"body":"was on the call to a client this"},{"speaker":"Dan Levy","startTime":3101.91,"endTime":3104.04,"body":"morning. And they were"},{"speaker":"Dan Levy","startTime":3101.91,"endTime":3104.04,"body":"explaining the friction point"},{"speaker":"Dan Levy","startTime":3104.04,"endTime":3108.45,"body":"they have between working with"},{"speaker":"Dan Levy","startTime":3104.04,"endTime":3108.45,"body":"more space and having their"},{"speaker":"Dan Levy","startTime":3108.45,"endTime":3111.66,"body":"internals add a problem this"},{"speaker":"Dan Levy","startTime":3108.45,"endTime":3111.66,"body":"way, they were looking to make a"},{"speaker":"Dan Levy","startTime":3111.66,"endTime":3115.8,"body":"decision, they put the problem"},{"speaker":"Dan Levy","startTime":3111.66,"endTime":3115.8,"body":"out to their internal team, and"},{"speaker":"Dan Levy","startTime":3115.8,"endTime":3120.03,"body":"us as part of their external"},{"speaker":"Dan Levy","startTime":3115.8,"endTime":3120.03,"body":"team. And we had completely"},{"speaker":"Dan Levy","startTime":3120.03,"endTime":3125.28,"body":"opposing responses. We weren't"},{"speaker":"Dan Levy","startTime":3120.03,"endTime":3125.28,"body":"aware of the full picture."},{"speaker":"Dan Levy","startTime":3125.76,"endTime":3129.6,"body":"Whereas their team was aware of"},{"speaker":"Dan Levy","startTime":3125.76,"endTime":3129.6,"body":"the full strategic landscape and"},{"speaker":"Dan Levy","startTime":3129.6,"endTime":3133.23,"body":"what they were trying to"},{"speaker":"Dan Levy","startTime":3129.6,"endTime":3133.23,"body":"achieve. Therefore, our response"},{"speaker":"Dan Levy","startTime":3133.23,"endTime":3136.26,"body":"was based on a protection and"},{"speaker":"Dan Levy","startTime":3133.23,"endTime":3136.26,"body":"nurturing of the client."},{"speaker":"Dan Levy","startTime":3136.92,"endTime":3140.94,"body":"However, we weren't aware of all"},{"speaker":"Dan Levy","startTime":3136.92,"endTime":3140.94,"body":"the conditions. That wasn't a"},{"speaker":"Dan Levy","startTime":3140.94,"endTime":3143.79,"body":"problem. But it was interesting"},{"speaker":"Dan Levy","startTime":3140.94,"endTime":3143.79,"body":"for the leader, and it made them"},{"speaker":"Dan Levy","startTime":3143.79,"endTime":3147.18,"body":"think about, and it stopped them"},{"speaker":"Dan Levy","startTime":3143.79,"endTime":3147.18,"body":"from making action because they"},{"speaker":"Dan Levy","startTime":3147.18,"endTime":3151.65,"body":"didn't know which way to"},{"speaker":"Dan Levy","startTime":3147.18,"endTime":3151.65,"body":"proceed. And that's where it's a"},{"speaker":"Dan Levy","startTime":3151.65,"endTime":3154.29,"body":"problem. However, when you're"},{"speaker":"Dan Levy","startTime":3151.65,"endTime":3154.29,"body":"working with someone, you, you"},{"speaker":"Dan Levy","startTime":3154.29,"endTime":3159.03,"body":"expect them to be able to"},{"speaker":"Dan Levy","startTime":3154.29,"endTime":3159.03,"body":"provide a landscape you need to"},{"speaker":"Dan Levy","startTime":3159.03,"endTime":3161.82,"body":"understand. And that's where"},{"speaker":"Dan Levy","startTime":3159.03,"endTime":3161.82,"body":"problem framing and that sort of"},{"speaker":"Dan Levy","startTime":3161.82,"endTime":3164.97,"body":"stuff comes in where you can get"},{"speaker":"Dan Levy","startTime":3161.82,"endTime":3164.97,"body":"enough of an understanding"},{"speaker":"Dan Levy","startTime":3164.97,"endTime":3168.3,"body":"because you get a disclosure of"},{"speaker":"Dan Levy","startTime":3164.97,"endTime":3168.3,"body":"the information you need to be"},{"speaker":"Dan Levy","startTime":3168.3,"endTime":3171.06,"body":"able to proceed. See, as a"},{"speaker":"Dan Levy","startTime":3168.3,"endTime":3171.06,"body":"facilitator, you've got to have"},{"speaker":"Dan Levy","startTime":3171.06,"endTime":3173.34,"body":"some sort of skin in the game."},{"speaker":"Dan Levy","startTime":3171.06,"endTime":3173.34,"body":"Because you got to understand"},{"speaker":"Dan Levy","startTime":3173.34,"endTime":3176.91,"body":"where you're leading people was"},{"speaker":"Dan Levy","startTime":3173.34,"endTime":3176.91,"body":"having an internal facilitator,"},{"speaker":"Dan Levy","startTime":3176.91,"endTime":3180.78,"body":"what we found is that they don't"},{"speaker":"Dan Levy","startTime":3176.91,"endTime":3180.78,"body":"have the gravitas. And I don't"},{"speaker":"Dan Levy","startTime":3180.78,"endTime":3183.42,"body":"mean this from an ego"},{"speaker":"Dan Levy","startTime":3180.78,"endTime":3183.42,"body":"perspective, or respect, because"},{"speaker":"Dan Levy","startTime":3183.42,"endTime":3186.33,"body":"their position might be"},{"speaker":"Dan Levy","startTime":3183.42,"endTime":3186.33,"body":"something else. Therefore, it"},{"speaker":"Dan Levy","startTime":3186.33,"endTime":3188.94,"body":"doesn't matter what they do."},{"speaker":"Dan Levy","startTime":3186.33,"endTime":3188.94,"body":"They're always going to be Timmy"},{"speaker":"Dan Levy","startTime":3188.94,"endTime":3191.37,"body":"from the news, or whatever it"},{"speaker":"Dan Levy","startTime":3188.94,"endTime":3191.37,"body":"is. It doesn't matter. Like"},{"speaker":"Dan Levy","startTime":3191.4,"endTime":3193.77,"body":"what's this? This is probably"},{"speaker":"Dan Levy","startTime":3191.4,"endTime":3193.77,"body":"over and above their job."},{"speaker":"Dan Levy","startTime":3193.77,"endTime":3197.07,"body":"descript. Yeah, Timmy with a BA"},{"speaker":"Dan Levy","startTime":3193.77,"endTime":3197.07,"body":"and a whiteboard. Mom. Yeah."},{"speaker":"Dan Levy","startTime":3197.13,"endTime":3200.97,"body":"Unfortunately, that is the"},{"speaker":"Dan Levy","startTime":3197.13,"endTime":3200.97,"body":"perception. Yeah. By bringing in"},{"speaker":"Dan Levy","startTime":3200.97,"endTime":3204.39,"body":"an external facilitator. That's"},{"speaker":"Dan Levy","startTime":3200.97,"endTime":3204.39,"body":"their position. That's their"},{"speaker":"Dan Levy","startTime":3204.39,"endTime":3206.7,"body":"role. They're a specialist in"},{"speaker":"Dan Levy","startTime":3204.39,"endTime":3206.7,"body":"that they've done it. Lots of"},{"speaker":"Dan Levy","startTime":3206.7,"endTime":3209.49,"body":"times, they're able to be agile"},{"speaker":"Dan Levy","startTime":3206.7,"endTime":3209.49,"body":"in a workshop. How many"},{"speaker":"Dan Levy","startTime":3209.49,"endTime":3213.33,"body":"workshops? Have you been in?"},{"speaker":"Dan Levy","startTime":3209.49,"endTime":3213.33,"body":"Where you've gone like your plan"},{"speaker":"Dan Levy","startTime":3213.33,"endTime":3217.26,"body":"halfway through the day, you've"},{"speaker":"Dan Levy","startTime":3213.33,"endTime":3217.26,"body":"realized? You were completely"},{"speaker":"Dan Levy","startTime":3217.26,"endTime":3218.97,"body":"like the wrong thing? If you"},{"speaker":"Dan Levy","startTime":3217.26,"endTime":3218.97,"body":"ever"},{"speaker":"Daniel Franco","startTime":3219.029,"endTime":3221.549,"body":"Yeah, absolutely."},{"speaker":"Daniel Franco","startTime":3219.029,"endTime":3221.549,"body":"All the time you get this"},{"speaker":"Daniel Franco","startTime":3221.579,"endTime":3225.479,"body":"vision, or get this idea in your"},{"speaker":"Daniel Franco","startTime":3221.579,"endTime":3225.479,"body":"head. And someone throws the"},{"speaker":"Daniel Franco","startTime":3225.479,"endTime":3227.729,"body":"spell, it's just better, right?"},{"speaker":"Daniel Franco","startTime":3225.479,"endTime":3227.729,"body":"someone throws a spanner in the"},{"speaker":"Daniel Franco","startTime":3227.729,"endTime":3231.329,"body":"works. And you Oh, hang on."},{"speaker":"Daniel Franco","startTime":3227.729,"endTime":3231.329,"body":"Yeah, I did not consider that or"},{"speaker":"Daniel Franco","startTime":3231.329,"endTime":3234.059,"body":"hadn't even thought of that or"},{"speaker":"Daniel Franco","startTime":3231.329,"endTime":3234.059,"body":"had that perspective,"},{"speaker":"Dan Levy","startTime":3234.089,"endTime":3237.239,"body":"you've got to be"},{"speaker":"Dan Levy","startTime":3234.089,"endTime":3237.239,"body":"agile, like a cat, you have to"},{"speaker":"Dan Levy","startTime":3237.239,"endTime":3240.299,"body":"be planning, like, there's so"},{"speaker":"Dan Levy","startTime":3237.239,"endTime":3240.299,"body":"many routes going on in your"},{"speaker":"Dan Levy","startTime":3240.299,"endTime":3243.779,"body":"mind, you can't have a"},{"speaker":"Dan Levy","startTime":3240.299,"endTime":3243.779,"body":"connection to the problem, you"},{"speaker":"Dan Levy","startTime":3243.779,"endTime":3246.509,"body":"have to be aware of it, you"},{"speaker":"Dan Levy","startTime":3243.779,"endTime":3246.509,"body":"can't have a connection to the"},{"speaker":"Dan Levy","startTime":3246.509,"endTime":3250.229,"body":"problem, because your role as a"},{"speaker":"Dan Levy","startTime":3246.509,"endTime":3250.229,"body":"facilitator is to guide people"},{"speaker":"Dan Levy","startTime":3250.229,"endTime":3255.029,"body":"to the other end. And I think if"},{"speaker":"Dan Levy","startTime":3250.229,"endTime":3255.029,"body":"you're attached to the bias, and"},{"speaker":"Dan Levy","startTime":3255.059,"endTime":3260.669,"body":"political drama, and whatever"},{"speaker":"Dan Levy","startTime":3255.059,"endTime":3260.669,"body":"the situation is, it's very hard"},{"speaker":"Dan Levy","startTime":3260.669,"endTime":3265.319,"body":"for you because your mind is"},{"speaker":"Dan Levy","startTime":3260.669,"endTime":3265.319,"body":"somewhere else by having the"},{"speaker":"Dan Levy","startTime":3266.189,"endTime":3269.849,"body":"purity of somebody in the"},{"speaker":"Dan Levy","startTime":3266.189,"endTime":3269.849,"body":"position to help guide people"},{"speaker":"Dan Levy","startTime":3269.849,"endTime":3275.099,"body":"through from end to end. Gives"},{"speaker":"Dan Levy","startTime":3269.849,"endTime":3275.099,"body":"takes the wire away from people"},{"speaker":"Dan Levy","startTime":3275.099,"endTime":3279.809,"body":"and also it's like having, I"},{"speaker":"Dan Levy","startTime":3275.099,"endTime":3279.809,"body":"don't I don't mean that in our"},{"speaker":"Dan Levy","startTime":3279.809,"endTime":3283.049,"body":"style of facilitations like a"},{"speaker":"Dan Levy","startTime":3279.809,"endTime":3283.049,"body":"teacher, but a teacher gives"},{"speaker":"Dan Levy","startTime":3283.049,"endTime":3286.889,"body":"people permission and conducts"},{"speaker":"Dan Levy","startTime":3283.049,"endTime":3286.889,"body":"the space and conducts the"},{"speaker":"Dan Levy","startTime":3286.889,"endTime":3291.869,"body":"conversations. So it becomes a"},{"speaker":"Dan Levy","startTime":3286.889,"endTime":3291.869,"body":"lot more a lot safer. And"},{"speaker":"Dan Levy","startTime":3291.869,"endTime":3296.129,"body":"there's permission to be able to"},{"speaker":"Dan Levy","startTime":3291.869,"endTime":3296.129,"body":"talk and they know that they can"},{"speaker":"Dan Levy","startTime":3296.129,"endTime":3298.049,"body":"control that tap as well."},{"speaker":"Daniel Franco","startTime":3299.67,"endTime":3302.58,"body":"With Just"},{"speaker":"Daniel Franco","startTime":3299.67,"endTime":3302.58,"body":"approach the hour now. Halfway."},{"speaker":"Daniel Franco","startTime":3302.58,"endTime":3305.73,"body":"Yes, it's been a good chat so"},{"speaker":"Daniel Franco","startTime":3302.58,"endTime":3305.73,"body":"far. So, so far? Well, it's"},{"speaker":"Daniel Franco","startTime":3305.73,"endTime":3310.59,"body":"gonna go downhill from Well, I"},{"speaker":"Daniel Franco","startTime":3305.73,"endTime":3310.59,"body":"think, yeah, I think it will go"},{"speaker":"Daniel Franco","startTime":3310.59,"endTime":3315.45,"body":"down. We'll get the scotches"},{"speaker":"Daniel Franco","startTime":3310.59,"endTime":3315.45,"body":"out. And we definitely will go"},{"speaker":"Daniel Franco","startTime":3315.45,"endTime":3321.12,"body":"down here. We will close it out,"},{"speaker":"Daniel Franco","startTime":3315.45,"endTime":3321.12,"body":"I think because we could"},{"speaker":"Daniel Franco","startTime":3321.12,"endTime":3324.87,"body":"probably even consider having"},{"speaker":"Daniel Franco","startTime":3321.12,"endTime":3324.87,"body":"more future conversations about"},{"speaker":"Daniel Franco","startTime":3324.87,"endTime":3329.1,"body":"this has been a good chat. What"},{"speaker":"Daniel Franco","startTime":3324.87,"endTime":3329.1,"body":"we do is when we, when we do"},{"speaker":"Daniel Franco","startTime":3329.1,"endTime":3332.76,"body":"wrap up the the we asked a few"},{"speaker":"Daniel Franco","startTime":3329.1,"endTime":3332.76,"body":"questions. Now I'm interested,"},{"speaker":"Daniel Franco","startTime":3332.76,"endTime":3338.25,"body":"you are very values driven human"},{"speaker":"Daniel Franco","startTime":3332.76,"endTime":3338.25,"body":"being, as we've, we've pointed"},{"speaker":"Daniel Franco","startTime":3338.25,"endTime":3341.4,"body":"out, do you do much personal"},{"speaker":"Daniel Franco","startTime":3338.25,"endTime":3341.4,"body":"development on yourself too?"},{"speaker":"Daniel Franco","startTime":3342.63,"endTime":3343.74,"body":"Yes, yes,"},{"speaker":"Dan Levy","startTime":3343.78,"endTime":3348.85,"body":"I commit, every year I"},{"speaker":"Dan Levy","startTime":3343.78,"endTime":3348.85,"body":"commit. And the people that work"},{"speaker":"Dan Levy","startTime":3349.66,"endTime":3352.69,"body":"apart, have more space, it's"},{"speaker":"Dan Levy","startTime":3349.66,"endTime":3352.69,"body":"something I'm really mindful of"},{"speaker":"Dan Levy","startTime":3352.75,"endTime":3356.65,"body":"as well, giving them the flight"},{"speaker":"Dan Levy","startTime":3352.75,"endTime":3356.65,"body":"plan. Like my goal, as a leader"},{"speaker":"Dan Levy","startTime":3356.65,"endTime":3360.82,"body":"within the business. I'm really"},{"speaker":"Dan Levy","startTime":3356.65,"endTime":3360.82,"body":"mindful of also providing the"},{"speaker":"Dan Levy","startTime":3360.82,"endTime":3364.24,"body":"tools for the people that work"},{"speaker":"Dan Levy","startTime":3360.82,"endTime":3364.24,"body":"with me as well, to be able to"},{"speaker":"Dan Levy","startTime":3364.24,"endTime":3367.36,"body":"succeed, but I take my"},{"speaker":"Dan Levy","startTime":3364.24,"endTime":3367.36,"body":"professional development very"},{"speaker":"Dan Levy","startTime":3367.36,"endTime":3371.98,"body":"seriously. And I allocate a"},{"speaker":"Dan Levy","startTime":3367.36,"endTime":3371.98,"body":"budget every year to make sure"},{"speaker":"Dan Levy","startTime":3371.98,"endTime":3376.99,"body":"that I develop and go down this"},{"speaker":"Dan Levy","startTime":3371.98,"endTime":3376.99,"body":"weird and wonderful path of this"},{"speaker":"Dan Levy","startTime":3376.99,"endTime":3379.99,"body":"world that I've that I've"},{"speaker":"Dan Levy","startTime":3376.99,"endTime":3379.99,"body":"started, I only just scratched"},{"speaker":"Dan Levy","startTime":3379.99,"endTime":3380.74,"body":"the surface of"},{"speaker":"Daniel Franco","startTime":3380.77,"endTime":3384.97,"body":"Yeah. It's, it's"},{"speaker":"Daniel Franco","startTime":3380.77,"endTime":3384.97,"body":"Yeah, it's a highly recommend"},{"speaker":"Daniel Franco","startTime":3384.97,"endTime":3388.3,"body":"the personal development path to"},{"speaker":"Daniel Franco","startTime":3384.97,"endTime":3388.3,"body":"anyone. You learn more about"},{"speaker":"Daniel Franco","startTime":3388.3,"endTime":3390.88,"body":"yourself, when you do go down"},{"speaker":"Daniel Franco","startTime":3388.3,"endTime":3390.88,"body":"that path. And yes, you're"},{"speaker":"Daniel Franco","startTime":3390.88,"endTime":3393.01,"body":"right. It is about allocating a"},{"speaker":"Daniel Franco","startTime":3390.88,"endTime":3393.01,"body":"budget. And again, you've"},{"speaker":"Daniel Franco","startTime":3393.01,"endTime":3395.83,"body":"chunked it down. People say I've"},{"speaker":"Daniel Franco","startTime":3393.01,"endTime":3395.83,"body":"got this goal, this is want to"},{"speaker":"Daniel Franco","startTime":3395.83,"endTime":3398.86,"body":"go this is the career I want to"},{"speaker":"Daniel Franco","startTime":3395.83,"endTime":3398.86,"body":"get to, you know, break it down."},{"speaker":"Daniel Franco","startTime":3398.86,"endTime":3400.96,"body":"It's the same thing with"},{"speaker":"Daniel Franco","startTime":3398.86,"endTime":3400.96,"body":"everything that we do in life,"},{"speaker":"Daniel Franco","startTime":3400.96,"endTime":3401.26,"body":"isn't it?"},{"speaker":"Dan Levy","startTime":3401.32,"endTime":3407.74,"body":"Well, people make an"},{"speaker":"Dan Levy","startTime":3401.32,"endTime":3407.74,"body":"investment in us. And it's my"},{"speaker":"Dan Levy","startTime":3407.77,"endTime":3412.3,"body":"obligation to make sure that we"},{"speaker":"Dan Levy","startTime":3407.77,"endTime":3412.3,"body":"are as sharp as possible. And we"},{"speaker":"Dan Levy","startTime":3412.3,"endTime":3416.8,"body":"are up to date and up to speed"},{"speaker":"Dan Levy","startTime":3412.3,"endTime":3416.8,"body":"because people see us as a"},{"speaker":"Dan Levy","startTime":3416.8,"endTime":3422.95,"body":"trusted adviser. And therefore"},{"speaker":"Dan Levy","startTime":3416.8,"endTime":3422.95,"body":"we have to take the stress and"},{"speaker":"Dan Levy","startTime":3422.95,"endTime":3427.51,"body":"the pain out of them, for them"},{"speaker":"Dan Levy","startTime":3422.95,"endTime":3427.51,"body":"to know every week, not the way"},{"speaker":"Dan Levy","startTime":3427.51,"endTime":3429.31,"body":"I'm not saying we know"},{"speaker":"Dan Levy","startTime":3427.51,"endTime":3429.31,"body":"everything, but we're up to"},{"speaker":"Dan Levy","startTime":3429.31,"endTime":3434.8,"body":"speed. And we've developed our"},{"speaker":"Dan Levy","startTime":3429.31,"endTime":3434.8,"body":"practice. And our what we've"},{"speaker":"Dan Levy","startTime":3434.8,"endTime":3438.64,"body":"developed our practice and the"},{"speaker":"Dan Levy","startTime":3434.8,"endTime":3438.64,"body":"way we facilitate the way we"},{"speaker":"Dan Levy","startTime":3438.64,"endTime":3442.33,"body":"coach the way we help people, to"},{"speaker":"Dan Levy","startTime":3438.64,"endTime":3442.33,"body":"a degree where we feel like"},{"speaker":"Dan Levy","startTime":3442.33,"endTime":3446.62,"body":"we're up to speed with what's"},{"speaker":"Dan Levy","startTime":3442.33,"endTime":3446.62,"body":"going on, we've done this. This"},{"speaker":"Dan Levy","startTime":3446.62,"endTime":3449.26,"body":"is a shameless plug. So you were"},{"speaker":"Dan Levy","startTime":3446.62,"endTime":3449.26,"body":"right, I think this is going to"},{"speaker":"Dan Levy","startTime":3449.26,"endTime":3456.73,"body":"go downhill. But we run a an"},{"speaker":"Dan Levy","startTime":3449.26,"endTime":3456.73,"body":"event. I'm not gonna I'm not"},{"speaker":"Dan Levy","startTime":3456.73,"endTime":3460.21,"body":"gonna plug it here, but we run"},{"speaker":"Dan Levy","startTime":3456.73,"endTime":3460.21,"body":"this. So we run us a series"},{"speaker":"Dan Levy","startTime":3460.21,"endTime":3462.76,"body":"called The future of now. And"},{"speaker":"Dan Levy","startTime":3460.21,"endTime":3462.76,"body":"the reason I came up with a"},{"speaker":"Dan Levy","startTime":3462.76,"endTime":3465.13,"body":"future of now the reason it's"},{"speaker":"Dan Levy","startTime":3462.76,"endTime":3465.13,"body":"called the future of now, it's"},{"speaker":"Dan Levy","startTime":3465.13,"endTime":3468.19,"body":"because I was fed up with all of"},{"speaker":"Dan Levy","startTime":3465.13,"endTime":3468.19,"body":"these reports that come out that"},{"speaker":"Dan Levy","startTime":3468.19,"endTime":3471.04,"body":"talk about the future 2030 and"},{"speaker":"Dan Levy","startTime":3468.19,"endTime":3471.04,"body":"all these ads for the"},{"speaker":"Dan Levy","startTime":3471.04,"endTime":3474.46,"body":"universities that your future"},{"speaker":"Dan Levy","startTime":3471.04,"endTime":3474.46,"body":"career that doesn't even exist"},{"speaker":"Dan Levy","startTime":3474.46,"endTime":3478.75,"body":"yet. And I felt like it was"},{"speaker":"Dan Levy","startTime":3474.46,"endTime":3478.75,"body":"giving people the permission to"},{"speaker":"Dan Levy","startTime":3478.75,"endTime":3481.51,"body":"say, it's tomorrow's problem."},{"speaker":"Dan Levy","startTime":3478.75,"endTime":3481.51,"body":"When tomorrow's problem is"},{"speaker":"Dan Levy","startTime":3481.51,"endTime":3486.52,"body":"happening today. Yeah, people"},{"speaker":"Dan Levy","startTime":3481.51,"endTime":3486.52,"body":"are using these new options. And"},{"speaker":"Dan Levy","startTime":3486.52,"endTime":3489.31,"body":"I wanted to bring that out to an"},{"speaker":"Dan Levy","startTime":3486.52,"endTime":3489.31,"body":"audience. And I wanted to be"},{"speaker":"Dan Levy","startTime":3489.31,"endTime":3493.21,"body":"able to demonstrate just like"},{"speaker":"Dan Levy","startTime":3489.31,"endTime":3493.21,"body":"what you're doing with this. So"},{"speaker":"Dan Levy","startTime":3493.24,"endTime":3496.51,"body":"I caught Robert cheekily, I call"},{"speaker":"Dan Levy","startTime":3493.24,"endTime":3496.51,"body":"it the future of now, because it"},{"speaker":"Dan Levy","startTime":3496.51,"endTime":3499.96,"body":"was like, you know, this now,"},{"speaker":"Dan Levy","startTime":3496.51,"endTime":3499.96,"body":"guys, you got to figure this"},{"speaker":"Dan Levy","startTime":3499.96,"endTime":3500.32,"body":"out."},{"speaker":"Daniel Franco","startTime":3500.52,"endTime":3503.13,"body":"You got to start."},{"speaker":"Daniel Franco","startTime":3500.52,"endTime":3503.13,"body":"Tomorrow's problems are designed"},{"speaker":"Daniel Franco","startTime":3503.13,"endTime":3505.32,"body":"by today's thinking. They really"},{"speaker":"Daniel Franco","startTime":3503.13,"endTime":3505.32,"body":"know exactly."},{"speaker":"Dan Levy","startTime":3505.53,"endTime":3508.08,"body":"That's very profound."},{"speaker":"Dan Levy","startTime":3505.53,"endTime":3508.08,"body":"See that on your Instagram feed."},{"speaker":"Dan Levy","startTime":3508.89,"endTime":3512.82,"body":"And we've been running it now"},{"speaker":"Dan Levy","startTime":3508.89,"endTime":3512.82,"body":"for a while, and the audience is"},{"speaker":"Dan Levy","startTime":3512.82,"endTime":3515.46,"body":"growing. And we've got an"},{"speaker":"Dan Levy","startTime":3512.82,"endTime":3515.46,"body":"amazing community. And we're"},{"speaker":"Dan Levy","startTime":3515.46,"endTime":3519.27,"body":"bringing in incredible speakers."},{"speaker":"Dan Levy","startTime":3515.46,"endTime":3519.27,"body":"And they're talking about things"},{"speaker":"Dan Levy","startTime":3519.27,"endTime":3521.25,"body":"that they're doing and their"},{"speaker":"Dan Levy","startTime":3519.27,"endTime":3521.25,"body":"approaches and their"},{"speaker":"Dan Levy","startTime":3521.25,"endTime":3525.3,"body":"methodologies. And it's like an"},{"speaker":"Dan Levy","startTime":3521.25,"endTime":3525.3,"body":"hour professional development"},{"speaker":"Dan Levy","startTime":3525.3,"endTime":3529.77,"body":"session for free, brilliant, and"},{"speaker":"Dan Levy","startTime":3525.3,"endTime":3529.77,"body":"they're so generous with their"},{"speaker":"Dan Levy","startTime":3529.77,"endTime":3533.79,"body":"time. And we're building a"},{"speaker":"Dan Levy","startTime":3529.77,"endTime":3533.79,"body":"wonderful, wonderful community."},{"speaker":"Dan Levy","startTime":3533.82,"endTime":3536.31,"body":"And we're learning and we're"},{"speaker":"Dan Levy","startTime":3533.82,"endTime":3536.31,"body":"providing an opportunity for"},{"speaker":"Dan Levy","startTime":3536.31,"endTime":3539.91,"body":"business leaders and people in"},{"speaker":"Dan Levy","startTime":3536.31,"endTime":3539.91,"body":"their organizations to come to"},{"speaker":"Dan Levy","startTime":3539.91,"endTime":3543.36,"body":"our event, which is the future"},{"speaker":"Dan Levy","startTime":3539.91,"endTime":3543.36,"body":"of now run fortnightly. And they"},{"speaker":"Dan Levy","startTime":3543.36,"endTime":3548.85,"body":"don't have to read a book. They"},{"speaker":"Dan Levy","startTime":3543.36,"endTime":3548.85,"body":"don't have to join a meetup"},{"speaker":"Dan Levy","startTime":3548.85,"endTime":3553.05,"body":"group to learn more about agile,"},{"speaker":"Dan Levy","startTime":3548.85,"endTime":3553.05,"body":"for example, they don't have to"},{"speaker":"Dan Levy","startTime":3553.05,"endTime":3554.94,"body":"put themselves vulnerable, where"},{"speaker":"Dan Levy","startTime":3553.05,"endTime":3554.94,"body":"they're going to have job"},{"speaker":"Dan Levy","startTime":3554.94,"endTime":3560.7,"body":"seekers and recruitment"},{"speaker":"Dan Levy","startTime":3554.94,"endTime":3560.7,"body":"agencies, etc. poaching them for"},{"speaker":"Dan Levy","startTime":3560.7,"endTime":3562.92,"body":"work. They're in a safe space"},{"speaker":"Dan Levy","startTime":3560.7,"endTime":3562.92,"body":"where they can listen to"},{"speaker":"Dan Levy","startTime":3562.92,"endTime":3568.83,"body":"somebody talk about behavioral"},{"speaker":"Dan Levy","startTime":3562.92,"endTime":3568.83,"body":"science, complex design systems,"},{"speaker":"Dan Levy","startTime":3569.01,"endTime":3573.78,"body":"could be culture change, jobs to"},{"speaker":"Dan Levy","startTime":3569.01,"endTime":3573.78,"body":"be done from some of the best"},{"speaker":"Dan Levy","startTime":3573.78,"endTime":3577.11,"body":"speakers globally. This is the"},{"speaker":"Dan Levy","startTime":3573.78,"endTime":3577.11,"body":"advantage of being remote and"},{"speaker":"Dan Levy","startTime":3577.11,"endTime":3580.17,"body":"walk away and say, Look, this"},{"speaker":"Dan Levy","startTime":3577.11,"endTime":3580.17,"body":"does or doesn't make sense. But"},{"speaker":"Dan Levy","startTime":3580.17,"endTime":3583.35,"body":"I've got connection into this"},{"speaker":"Dan Levy","startTime":3580.17,"endTime":3583.35,"body":"now and I can progress my"},{"speaker":"Dan Levy","startTime":3583.35,"endTime":3586.83,"body":"future. Again, it's about"},{"speaker":"Dan Levy","startTime":3583.35,"endTime":3586.83,"body":"changing people's perspective."},{"speaker":"Dan Levy","startTime":3586.83,"endTime":3586.92,"body":"And"},{"speaker":"Daniel Franco","startTime":3588.36,"endTime":3591.57,"body":"I'll be sure to"},{"speaker":"Daniel Franco","startTime":3588.36,"endTime":3591.57,"body":"be on the invite list the next"},{"speaker":"Daniel Franco","startTime":3591.57,"endTime":3594.84,"body":"day. They say there's a lot of"},{"speaker":"Daniel Franco","startTime":3591.57,"endTime":3594.84,"body":"books that you've got here."},{"speaker":"Daniel Franco","startTime":3595.92,"endTime":3599.22,"body":"Yeah, and use and none of them"},{"speaker":"Daniel Franco","startTime":3595.92,"endTime":3599.22,"body":"have that. I see any creases in"},{"speaker":"Daniel Franco","startTime":3599.22,"endTime":3607.44,"body":"a break. The ones with the I"},{"speaker":"Daniel Franco","startTime":3599.22,"endTime":3607.44,"body":"know this is, you've said, this"},{"speaker":"Daniel Franco","startTime":3607.44,"endTime":3610.95,"body":"is not even a quarter of your"},{"speaker":"Daniel Franco","startTime":3607.44,"endTime":3610.95,"body":"book collection that you've got"},{"speaker":"Daniel Franco","startTime":3610.95,"endTime":3614.22,"body":"at home. So what you're applying"},{"speaker":"Daniel Franco","startTime":3610.95,"endTime":3614.22,"body":"you tell you something, yeah,"},{"speaker":"Dan Levy","startTime":3614.46,"endTime":3616.98,"body":"I the only reason I"},{"speaker":"Dan Levy","startTime":3614.46,"endTime":3616.98,"body":"think I'm going to keep the"},{"speaker":"Dan Levy","startTime":3616.98,"endTime":3620.22,"body":"office is so my wife can't"},{"speaker":"Dan Levy","startTime":3616.98,"endTime":3620.22,"body":"figure out the amount of books."},{"speaker":"Daniel Franco","startTime":3624.74,"endTime":3627.29,"body":"I've got one wall"},{"speaker":"Daniel Franco","startTime":3624.74,"endTime":3627.29,"body":"full of books at home and I'm"},{"speaker":"Daniel Franco","startTime":3627.29,"endTime":3629.81,"body":"standing on the second wall. And"},{"speaker":"Daniel Franco","startTime":3627.29,"endTime":3629.81,"body":"my wife's not very happy with me"},{"speaker":"Daniel Franco","startTime":3629.81,"endTime":3634.04,"body":"that but that's alright, so what"},{"speaker":"Daniel Franco","startTime":3629.81,"endTime":3634.04,"body":"is your favorite book? What is"},{"speaker":"Daniel Franco","startTime":3634.04,"endTime":3638.24,"body":"my favorite book? Yeah. Oh my"},{"speaker":"Daniel Franco","startTime":3634.04,"endTime":3638.24,"body":"god, I know. This doesn't have"},{"speaker":"Daniel Franco","startTime":3638.24,"endTime":3640.94,"body":"to be nonfiction doesn't fit,"},{"speaker":"Daniel Franco","startTime":3638.24,"endTime":3640.94,"body":"whatever. What is your face?"},{"speaker":"Daniel Franco","startTime":3640.97,"endTime":3641.27,"body":"Okay, so"},{"speaker":"Dan Levy","startTime":3641.0,"endTime":3646.28,"body":"one of my favorite"},{"speaker":"Dan Levy","startTime":3641.0,"endTime":3646.28,"body":"books is, gosh, the places you"},{"speaker":"Dan Levy","startTime":3646.28,"endTime":3651.08,"body":"will go by Dr. Seuss is nice."},{"speaker":"Dan Levy","startTime":3646.28,"endTime":3651.08,"body":"It's one of my, it makes me cry"},{"speaker":"Dan Levy","startTime":3651.08,"endTime":3653.99,"body":"every time I read it, and I read"},{"speaker":"Dan Levy","startTime":3651.08,"endTime":3653.99,"body":"it with my kids. It's all about"},{"speaker":"Dan Levy","startTime":3654.74,"endTime":3658.55,"body":"the finding your own future."},{"speaker":"Dan Levy","startTime":3654.74,"endTime":3658.55,"body":"Yeah. And bring up Come on,"},{"speaker":"Dan Levy","startTime":3658.64,"endTime":3664.07,"body":"complying to anything. couple of"},{"speaker":"Dan Levy","startTime":3658.64,"endTime":3664.07,"body":"books that really changed me"},{"speaker":"Dan Levy","startTime":3664.07,"endTime":3669.5,"body":"significantly, in terms of the"},{"speaker":"Dan Levy","startTime":3664.07,"endTime":3669.5,"body":"way I think, would be the tale"},{"speaker":"Dan Levy","startTime":3669.5,"endTime":3675.38,"body":"of Pooh, Winnie the Pooh. And"},{"speaker":"Dan Levy","startTime":3669.5,"endTime":3675.38,"body":"also design your life by Vince"},{"speaker":"Dan Levy","startTime":3675.38,"endTime":3680.0,"body":"frost, who is a designer out"},{"speaker":"Dan Levy","startTime":3675.38,"endTime":3680.0,"body":"from UK and lives in Sydney now,"},{"speaker":"Dan Levy","startTime":3680.39,"endTime":3684.77,"body":"incredible designer, and also a"},{"speaker":"Dan Levy","startTime":3680.39,"endTime":3684.77,"body":"book by a chap called Jake"},{"speaker":"Dan Levy","startTime":3684.8,"endTime":3688.73,"body":"Knight, I'm looking at it right"},{"speaker":"Dan Levy","startTime":3684.8,"endTime":3688.73,"body":"there. It's had such a"},{"speaker":"Dan Levy","startTime":3688.73,"endTime":3691.37,"body":"significant impact on my"},{"speaker":"Dan Levy","startTime":3688.73,"endTime":3691.37,"body":"profession. So"},{"speaker":"Daniel Franco","startTime":3691.56,"endTime":3693.06,"body":"what's our"},{"speaker":"Daniel Franco","startTime":3691.56,"endTime":3693.06,"body":"spring,"},{"speaker":"Dan Levy","startTime":3693.48,"endTime":3698.64,"body":"it's called spring."},{"speaker":"Dan Levy","startTime":3693.48,"endTime":3698.64,"body":"It's, it's still relevant. We"},{"speaker":"Dan Levy","startTime":3698.64,"endTime":3702.48,"body":"change the spring, it's evolved,"},{"speaker":"Dan Levy","startTime":3698.64,"endTime":3702.48,"body":"but everything has to evolve."},{"speaker":"Dan Levy","startTime":3703.17,"endTime":3706.86,"body":"Now how they talk about the"},{"speaker":"Dan Levy","startTime":3703.17,"endTime":3706.86,"body":"Agile Manifesto like it, Moses"},{"speaker":"Dan Levy","startTime":3706.89,"endTime":3711.0,"body":"came down from wherever, on a"},{"speaker":"Dan Levy","startTime":3706.89,"endTime":3711.0,"body":"stone tablet. This is the"},{"speaker":"Dan Levy","startTime":3711.0,"endTime":3715.32,"body":"equivalent of that, if you're in"},{"speaker":"Dan Levy","startTime":3711.0,"endTime":3715.32,"body":"the workplace made facilitation"},{"speaker":"Dan Levy","startTime":3715.32,"endTime":3718.44,"body":"call to some degree, it's some"},{"speaker":"Dan Levy","startTime":3715.32,"endTime":3718.44,"body":"form of credibility in the"},{"speaker":"Dan Levy","startTime":3718.44,"endTime":3722.76,"body":"design world. But personally,"},{"speaker":"Dan Levy","startTime":3718.44,"endTime":3722.76,"body":"for me, this book has had such a"},{"speaker":"Dan Levy","startTime":3722.76,"endTime":3730.92,"body":"profound impact on my career and"},{"speaker":"Dan Levy","startTime":3722.76,"endTime":3730.92,"body":"provided me a permission and the"},{"speaker":"Dan Levy","startTime":3730.92,"endTime":3734.85,"body":"light so to speak in regards to"},{"speaker":"Dan Levy","startTime":3730.92,"endTime":3734.85,"body":"the avenues that we could take"},{"speaker":"Dan Levy","startTime":3734.85,"endTime":3738.87,"body":"and it quick funny story about"},{"speaker":"Dan Levy","startTime":3734.85,"endTime":3738.87,"body":"this. So I bought this book. And"},{"speaker":"Dan Levy","startTime":3738.87,"endTime":3742.35,"body":"they sent me to by accident so I"},{"speaker":"Dan Levy","startTime":3738.87,"endTime":3742.35,"body":"Oh, Jake, I'm connected with"},{"speaker":"Dan Levy","startTime":3742.35,"endTime":3747.87,"body":"Jake so I Jake some money. So"},{"speaker":"Dan Levy","startTime":3742.35,"endTime":3747.87,"body":"Jake, I hear you. And I've got"},{"speaker":"Dan Levy","startTime":3747.87,"endTime":3751.68,"body":"two copies of the book. I did"},{"speaker":"Dan Levy","startTime":3747.87,"endTime":3751.68,"body":"I'm quite lucky because I got I"},{"speaker":"Dan Levy","startTime":3751.68,"endTime":3754.86,"body":"ordered a pair of new balanced"},{"speaker":"Dan Levy","startTime":3751.68,"endTime":3754.86,"body":"trainers. beginning of the year"},{"speaker":"Dan Levy","startTime":3754.86,"endTime":3755.64,"body":"and accidentally"},{"speaker":"Daniel Franco","startTime":3756.84,"endTime":3760.2,"body":"I can have the"},{"speaker":"Daniel Franco","startTime":3756.84,"endTime":3760.2,"body":"same problem. I guess it was"},{"speaker":"Daniel Franco","startTime":3760.65,"endTime":3762.9,"body":"like I sent two rode bikes."},{"speaker":"Dan Levy","startTime":3762.96,"endTime":3766.29,"body":"Did you series Yeah."},{"speaker":"Dan Levy","startTime":3762.96,"endTime":3766.29,"body":"That's that's called the Noah"},{"speaker":"Dan Levy","startTime":3766.32,"endTime":3768.12,"body":"dilemma. Yeah, it's coming to"},{"speaker":"Daniel Franco","startTime":3768.15,"endTime":3772.29,"body":"Yeah, I get"},{"speaker":"Daniel Franco","startTime":3768.15,"endTime":3772.29,"body":"absolutely brilliant. I got sent"},{"speaker":"Daniel Franco","startTime":3772.35,"endTime":3777.69,"body":"to two and a half $1,000 bikes."},{"speaker":"Daniel Franco","startTime":3772.35,"endTime":3777.69,"body":"Would you do with a second? I"},{"speaker":"Daniel Franco","startTime":3778.47,"endTime":3784.26,"body":"said, this is gonna be recording"},{"speaker":"Daniel Franco","startTime":3778.47,"endTime":3784.26,"body":"rally. No. So I I actually they"},{"speaker":"Daniel Franco","startTime":3784.26,"endTime":3787.44,"body":"rang me said we've sent you two"},{"speaker":"Daniel Franco","startTime":3784.26,"endTime":3787.44,"body":"bikes. And I said, Yes, you"},{"speaker":"Daniel Franco","startTime":3787.44,"endTime":3790.5,"body":"have, I would have said Really?"},{"speaker":"Daniel Franco","startTime":3787.44,"endTime":3790.5,"body":"Yeah. No. I said, Yes. You have,"},{"speaker":"Daniel Franco","startTime":3790.56,"endTime":3794.25,"body":"right. Because, yes, my value"},{"speaker":"Daniel Franco","startTime":3790.56,"endTime":3794.25,"body":"set? Yeah, I would assume. And I"},{"speaker":"Daniel Franco","startTime":3794.25,"endTime":3796.02,"body":"said, Yes, you have. And they"},{"speaker":"Daniel Franco","startTime":3794.25,"endTime":3796.02,"body":"said we're gonna send someone"},{"speaker":"Daniel Franco","startTime":3796.02,"endTime":3800.1,"body":"around to pick it up. And I"},{"speaker":"Daniel Franco","startTime":3796.02,"endTime":3800.1,"body":"said, No problems. Within I"},{"speaker":"Daniel Franco","startTime":3800.1,"endTime":3802.83,"body":"think it was two weeks, but no"},{"speaker":"Daniel Franco","startTime":3800.1,"endTime":3802.83,"body":"one had still come to pick it"},{"speaker":"Daniel Franco","startTime":3802.83,"endTime":3805.59,"body":"up. And so I rang them. And I"},{"speaker":"Daniel Franco","startTime":3802.83,"endTime":3805.59,"body":"said, you guys coming to pick"},{"speaker":"Daniel Franco","startTime":3805.59,"endTime":3808.08,"body":"this up? Yes. Yes. You're so"},{"speaker":"Daniel Franco","startTime":3805.59,"endTime":3808.08,"body":"busy. We'll send someone around"},{"speaker":"Daniel Franco","startTime":3808.08,"endTime":3811.98,"body":"the next week or so. And then no"},{"speaker":"Daniel Franco","startTime":3808.08,"endTime":3811.98,"body":"one came to pick it up again."},{"speaker":"Daniel Franco","startTime":3812.31,"endTime":3816.99,"body":"And I reckon it was three months"},{"speaker":"Daniel Franco","startTime":3812.31,"endTime":3816.99,"body":"down the track. And they called"},{"speaker":"Daniel Franco","startTime":3816.99,"endTime":3821.79,"body":"me and they said, we're not just"},{"speaker":"Daniel Franco","startTime":3816.99,"endTime":3821.79,"body":"keep it. Really? Yeah. Okay,"},{"speaker":"Daniel Franco","startTime":3822.06,"endTime":3827.04,"body":"that was sold. I was like, Yeah,"},{"speaker":"Daniel Franco","startTime":3822.06,"endTime":3827.04,"body":"well, I kept it and I actually"},{"speaker":"Daniel Franco","startTime":3827.04,"endTime":3829.74,"body":"kept it up. My parents asked me"},{"speaker":"Daniel Franco","startTime":3827.04,"endTime":3829.74,"body":"why I didn't have this space in"},{"speaker":"Daniel Franco","startTime":3829.74,"endTime":3831.99,"body":"my house at the time. I said,"},{"speaker":"Daniel Franco","startTime":3829.74,"endTime":3831.99,"body":"Dad, check this in the garage."},{"speaker":"Daniel Franco","startTime":3831.99,"endTime":3834.12,"body":"They're gonna come pick it up. I"},{"speaker":"Daniel Franco","startTime":3831.99,"endTime":3834.12,"body":"told I told them that I changed"},{"speaker":"Daniel Franco","startTime":3834.12,"endTime":3835.83,"body":"the address. went through the"},{"speaker":"Daniel Franco","startTime":3834.12,"endTime":3835.83,"body":"whole rigmarole and"},{"speaker":"Dan Levy","startTime":3836.009,"endTime":3839.129,"body":"good on you, man. I"},{"speaker":"Dan Levy","startTime":3836.009,"endTime":3839.129,"body":"mean, I've got to admit, you"},{"speaker":"Dan Levy","startTime":3839.129,"endTime":3841.289,"body":"know, the second batch China's I"},{"speaker":"Dan Levy","startTime":3839.129,"endTime":3841.289,"body":"didn't say anything."},{"speaker":"Daniel Franco","startTime":3841.3,"endTime":3844.72,"body":"Oh, no. Oh, yeah."},{"speaker":"Daniel Franco","startTime":3841.3,"endTime":3844.72,"body":"But over but this for me it was"},{"speaker":"Daniel Franco","startTime":3844.9,"endTime":3848.05,"body":"if they would have asked because"},{"speaker":"Daniel Franco","startTime":3844.9,"endTime":3848.05,"body":"it was a $2,000 bike plus all"},{"speaker":"Daniel Franco","startTime":3848.05,"endTime":3850.96,"body":"the excess Yeah, so I got double"},{"speaker":"Daniel Franco","startTime":3848.05,"endTime":3850.96,"body":"of all the accessories the shoe"},{"speaker":"Daniel Franco","startTime":3850.99,"endTime":3853.63,"body":"that the cleats the whole thing"},{"speaker":"Daniel Franco","startTime":3850.99,"endTime":3853.63,"body":"whole thing? Are you still"},{"speaker":"Daniel Franco","startTime":3853.63,"endTime":3858.52,"body":"writing no i had an accident on"},{"speaker":"Daniel Franco","startTime":3853.63,"endTime":3858.52,"body":"the bus. That's the funny thing"},{"speaker":"Daniel Franco","startTime":3860.59,"endTime":3867.82,"body":"I could have done with this"},{"speaker":"Daniel Franco","startTime":3860.59,"endTime":3867.82,"body":"spare bike. But anyway, that's a"},{"speaker":"Daniel Franco","startTime":3867.82,"endTime":3873.58,"body":"story for another day. Okay, all"},{"speaker":"Daniel Franco","startTime":3867.82,"endTime":3873.58,"body":"right. I reckon it would have"},{"speaker":"Daniel Franco","startTime":3873.58,"endTime":3882.31,"body":"been about three months or so."},{"speaker":"Daniel Franco","startTime":3873.58,"endTime":3882.31,"body":"So with this."},{"speaker":"Dan Levy","startTime":3883.86,"endTime":3886.65,"body":"We were working with"},{"speaker":"Dan Levy","startTime":3883.86,"endTime":3886.65,"body":"government when I got this book."},{"speaker":"Dan Levy","startTime":3886.68,"endTime":3890.58,"body":"And I remember I got the second"},{"speaker":"Dan Levy","startTime":3886.68,"endTime":3890.58,"body":"book and I gave it somebody I"},{"speaker":"Dan Levy","startTime":3890.58,"endTime":3894.24,"body":"read it I was like, this is it."},{"speaker":"Dan Levy","startTime":3890.58,"endTime":3894.24,"body":"Like you know when things go"},{"speaker":"Dan Levy","startTime":3894.24,"endTime":3897.69,"body":"off. I was like, this is a"},{"speaker":"Dan Levy","startTime":3894.24,"endTime":3897.69,"body":"sample book in and I gave it to"},{"speaker":"Dan Levy","startTime":3897.69,"endTime":3900.81,"body":"somebody and I said the second"},{"speaker":"Dan Levy","startTime":3897.69,"endTime":3900.81,"body":"book and I wrote On a post or"},{"speaker":"Dan Levy","startTime":3900.81,"endTime":3903.42,"body":"sticky note, this will check"},{"speaker":"Dan Levy","startTime":3900.81,"endTime":3903.42,"body":"this. This will change your"},{"speaker":"Dan Levy","startTime":3903.42,"endTime":3903.72,"body":"life."},{"speaker":"Daniel Franco","startTime":3903.75,"endTime":3907.29,"body":"Yeah, I don't I"},{"speaker":"Daniel Franco","startTime":3903.75,"endTime":3907.29,"body":"don't use No, I have similar"},{"speaker":"Daniel Franco","startTime":3907.29,"endTime":3907.95,"body":"books. Yes,"},{"speaker":"Dan Levy","startTime":3907.98,"endTime":3910.62,"body":"I have to stop using"},{"speaker":"Dan Levy","startTime":3907.98,"endTime":3910.62,"body":"the word awesome because it has"},{"speaker":"Dan Levy","startTime":3910.62,"endTime":3914.34,"body":"so much gravitas to it, that I"},{"speaker":"Dan Levy","startTime":3910.62,"endTime":3914.34,"body":"lose it everything else also"},{"speaker":"Dan Levy","startTime":3914.85,"endTime":3921.12,"body":"down it's just, it's just the"},{"speaker":"Dan Levy","startTime":3914.85,"endTime":3921.12,"body":"door. Automatic was awesome. So"},{"speaker":"Dan Levy","startTime":3921.12,"endTime":3924.12,"body":"I feel like really like limited"},{"speaker":"Dan Levy","startTime":3921.12,"endTime":3924.12,"body":"but this really had such a"},{"speaker":"Dan Levy","startTime":3924.12,"endTime":3925.08,"body":"significant change."},{"speaker":"Daniel Franco","startTime":3925.11,"endTime":3928.02,"body":"So everything"},{"speaker":"Daniel Franco","startTime":3925.11,"endTime":3928.02,"body":"Jake Knapp sprint"},{"speaker":"Dan Levy","startTime":3928.05,"endTime":3931.23,"body":"night yeah, Jake"},{"speaker":"Dan Levy","startTime":3928.05,"endTime":3931.23,"body":"night, and I can't, I can't say"},{"speaker":"Dan Levy","startTime":3931.23,"endTime":3934.08,"body":"him without mentioning the other"},{"speaker":"Dan Levy","startTime":3931.23,"endTime":3934.08,"body":"Beatles that nobody ever knows"},{"speaker":"Dan Levy","startTime":3934.08,"endTime":3939.69,"body":"is John's or at ski and Brandon"},{"speaker":"Dan Levy","startTime":3934.08,"endTime":3939.69,"body":"co It was also very small. But"},{"speaker":"Dan Levy","startTime":3940.41,"endTime":3946.2,"body":"so I gave it to her. And I, we"},{"speaker":"Dan Levy","startTime":3940.41,"endTime":3946.2,"body":"were working with the government"},{"speaker":"Dan Levy","startTime":3946.2,"endTime":3949.35,"body":"agency, I won't say who it was"},{"speaker":"Dan Levy","startTime":3946.2,"endTime":3949.35,"body":"for a couple of months after."},{"speaker":"Dan Levy","startTime":3949.86,"endTime":3953.07,"body":"And they never took out their"},{"speaker":"Dan Levy","startTime":3949.86,"endTime":3953.07,"body":"drawer. never took it out of"},{"speaker":"Dan Levy","startTime":3953.07,"endTime":3955.8,"body":"their drawer. And it wound me up"},{"speaker":"Dan Levy","startTime":3953.07,"endTime":3955.8,"body":"every day."},{"speaker":"Daniel Franco","startTime":3957.93,"endTime":3965.76,"body":"my free book,"},{"speaker":"Daniel Franco","startTime":3957.93,"endTime":3965.76,"body":"which I gave to them, you know I"},{"speaker":"Daniel Franco","startTime":3965.76,"endTime":3971.82,"body":"did last day as well. They"},{"speaker":"Daniel Franco","startTime":3965.76,"endTime":3971.82,"body":"deserve it. Maybe they didn't"},{"speaker":"Daniel Franco","startTime":3971.82,"endTime":3973.5,"body":"even need their life changed."},{"speaker":"Daniel Franco","startTime":3971.82,"endTime":3973.5,"body":"Maybe"},{"speaker":"Dan Levy","startTime":3974.58,"endTime":3977.16,"body":"I took it back and I"},{"speaker":"Dan Levy","startTime":3974.58,"endTime":3977.16,"body":"gave it to somebody else. And"},{"speaker":"Dan Levy","startTime":3977.67,"endTime":3983.31,"body":"like, I think giving a book to"},{"speaker":"Dan Levy","startTime":3977.67,"endTime":3983.31,"body":"somebody is such a gift. Yeah,"},{"speaker":"Dan Levy","startTime":3983.31,"endTime":3986.79,"body":"because there's so much that he"},{"speaker":"Dan Levy","startTime":3983.31,"endTime":3986.79,"body":"comes back to vulnerability. So"},{"speaker":"Dan Levy","startTime":3986.79,"endTime":3990.81,"body":"much in giving books, I think so"},{"speaker":"Dan Levy","startTime":3986.79,"endTime":3990.81,"body":"most lending books and giving"},{"speaker":"Dan Levy","startTime":3990.81,"endTime":3995.16,"body":"that knowledge and share it like"},{"speaker":"Dan Levy","startTime":3990.81,"endTime":3995.16,"body":"this is such a sacred thing to"},{"speaker":"Dan Levy","startTime":3995.16,"endTime":3995.49,"body":"do. I"},{"speaker":"Daniel Franco","startTime":3995.49,"endTime":3998.94,"body":"think I agree. I"},{"speaker":"Daniel Franco","startTime":3995.49,"endTime":3998.94,"body":"remember when I first embarked"},{"speaker":"Daniel Franco","startTime":3998.94,"endTime":4002.48,"body":"on the reading journey, and I"},{"speaker":"Daniel Franco","startTime":3998.94,"endTime":4002.48,"body":"just went about, like, you know,"},{"speaker":"Daniel Franco","startTime":4002.87,"endTime":4005.51,"body":"when you receive a new piece of"},{"speaker":"Daniel Franco","startTime":4002.87,"endTime":4005.51,"body":"information, you want to tell"},{"speaker":"Daniel Franco","startTime":4005.51,"endTime":4009.59,"body":"the world, right? And it's quite"},{"speaker":"Daniel Franco","startTime":4005.51,"endTime":4009.59,"body":"funny because you feel you learn"},{"speaker":"Daniel Franco","startTime":4009.59,"endTime":4013.1,"body":"a new piece of information. And"},{"speaker":"Daniel Franco","startTime":4009.59,"endTime":4013.1,"body":"today's a new day, you've"},{"speaker":"Daniel Franco","startTime":4013.1,"endTime":4015.35,"body":"learned that piece of new"},{"speaker":"Daniel Franco","startTime":4013.1,"endTime":4015.35,"body":"information. And it's like"},{"speaker":"Daniel Franco","startTime":4015.35,"endTime":4017.69,"body":"you've known it forever. So"},{"speaker":"Daniel Franco","startTime":4015.35,"endTime":4017.69,"body":"you're around until everyone or"},{"speaker":"Daniel Franco","startTime":4017.69,"endTime":4020.6,"body":"this way, as we go. As if you"},{"speaker":"Daniel Franco","startTime":4017.69,"endTime":4020.6,"body":"don't know that way is"},{"speaker":"Daniel Franco","startTime":4020.6,"endTime":4023.63,"body":"yesterday, you didn't actually"},{"speaker":"Daniel Franco","startTime":4020.6,"endTime":4023.63,"body":"know that. So I was actually"},{"speaker":"Daniel Franco","startTime":4023.63,"endTime":4025.94,"body":"going around and buying books"},{"speaker":"Daniel Franco","startTime":4023.63,"endTime":4025.94,"body":"with people go here, read this"},{"speaker":"Daniel Franco","startTime":4025.94,"endTime":4028.46,"body":"read this, you need to read this"},{"speaker":"Daniel Franco","startTime":4025.94,"endTime":4028.46,"body":"because I could see issues that"},{"speaker":"Daniel Franco","startTime":4028.46,"endTime":4030.65,"body":"they were having. And I wanted"},{"speaker":"Daniel Franco","startTime":4028.46,"endTime":4030.65,"body":"them to read it. So that would"},{"speaker":"Daniel Franco","startTime":4030.65,"endTime":4033.35,"body":"change their life I was that I"},{"speaker":"Daniel Franco","startTime":4030.65,"endTime":4033.35,"body":"thought that was the right thing"},{"speaker":"Daniel Franco","startTime":4033.53,"endTime":4037.13,"body":"to do. I it took me quite a"},{"speaker":"Daniel Franco","startTime":4033.53,"endTime":4037.13,"body":"while to actually realize that"},{"speaker":"Daniel Franco","startTime":4037.13,"endTime":4041.12,"body":"receiving the gift. Receiving"},{"speaker":"Daniel Franco","startTime":4037.13,"endTime":4041.12,"body":"the book is just as much of a"},{"speaker":"Daniel Franco","startTime":4041.12,"endTime":4048.05,"body":"skill as as as providing a book"},{"speaker":"Daniel Franco","startTime":4041.12,"endTime":4048.05,"body":"because when you receive the"},{"speaker":"Daniel Franco","startTime":4048.05,"endTime":4051.44,"body":"book, you need to understand the"},{"speaker":"Daniel Franco","startTime":4048.05,"endTime":4051.44,"body":"intent it was given to you now"},{"speaker":"Daniel Franco","startTime":4051.44,"endTime":4054.56,"body":"if someone recommends me a book"},{"speaker":"Daniel Franco","startTime":4051.44,"endTime":4054.56,"body":"lesson, then you should really"},{"speaker":"Daniel Franco","startTime":4054.56,"endTime":4058.61,"body":"read this, it'll help you learn"},{"speaker":"Daniel Franco","startTime":4054.56,"endTime":4058.61,"body":"or to help you do this, then my"},{"speaker":"Daniel Franco","startTime":4058.61,"endTime":4064.19,"body":"attitude towards that is okay."},{"speaker":"Daniel Franco","startTime":4058.61,"endTime":4064.19,"body":"I've seen a gap in me. I'd be"},{"speaker":"Daniel Franco","startTime":4064.19,"endTime":4067.28,"body":"interested to explore that."},{"speaker":"Daniel Franco","startTime":4064.19,"endTime":4067.28,"body":"Right. And I at least what I do"},{"speaker":"Daniel Franco","startTime":4067.28,"endTime":4070.04,"body":"is at least look into the basis"},{"speaker":"Daniel Franco","startTime":4067.28,"endTime":4070.04,"body":"of the book. What is it? What am"},{"speaker":"Daniel Franco","startTime":4070.04,"endTime":4072.47,"body":"I going to get out of it? Okay,"},{"speaker":"Daniel Franco","startTime":4070.04,"endTime":4072.47,"body":"actually, I do know that I'm"},{"speaker":"Daniel Franco","startTime":4072.47,"endTime":4075.38,"body":"just not applying that because"},{"speaker":"Daniel Franco","startTime":4072.47,"endTime":4075.38,"body":"I've chosen not to whatever just"},{"speaker":"Daniel Franco","startTime":4075.38,"endTime":4079.34,"body":"yet. Yeah, absolutely. But I"},{"speaker":"Daniel Franco","startTime":4075.38,"endTime":4079.34,"body":"think it's receiving the book is"},{"speaker":"Daniel Franco","startTime":4079.37,"endTime":4083.3,"body":"absolutely understanding that"},{"speaker":"Daniel Franco","startTime":4079.37,"endTime":4083.3,"body":"why we do that was listen to Tim"},{"speaker":"Daniel Franco","startTime":4083.3,"endTime":4086.75,"body":"Ferriss podcast, he had Hugh"},{"speaker":"Daniel Franco","startTime":4083.3,"endTime":4086.75,"body":"Jackman on really good. Gates on"},{"speaker":"Daniel Franco","startTime":4086.75,"endTime":4089.99,"body":"my site. Yes, yeah. I'm gonna"},{"speaker":"Daniel Franco","startTime":4086.75,"endTime":4089.99,"body":"listen to I follow Tim Ferriss"},{"speaker":"Daniel Franco","startTime":4089.99,"endTime":4090.41,"body":"quite a bit."},{"speaker":"Dan Levy","startTime":4090.51,"endTime":4093.48,"body":"He does. He loves a"},{"speaker":"Dan Levy","startTime":4090.51,"endTime":4093.48,"body":"lengthy conversation, but I can"},{"speaker":"Dan Levy","startTime":4093.48,"endTime":4099.81,"body":"see for buyers how he should we"},{"speaker":"Dan Levy","startTime":4093.48,"endTime":4099.81,"body":"should that Hugh Jackman says in"},{"speaker":"Dan Levy","startTime":4099.81,"endTime":4103.98,"body":"it and I must know split. Weiss"},{"speaker":"Dan Levy","startTime":4099.81,"endTime":4103.98,"body":"is something he says I was"},{"speaker":"Dan Levy","startTime":4103.98,"endTime":4106.65,"body":"listening to this on my cycle"},{"speaker":"Dan Levy","startTime":4103.98,"endTime":4106.65,"body":"yesterday. Yeah. to the client."},{"speaker":"Dan Levy","startTime":4106.68,"endTime":4112.08,"body":"Yeah, horrible cycle. He says he"},{"speaker":"Dan Levy","startTime":4106.68,"endTime":4112.08,"body":"gives books as gifts. And it's"},{"speaker":"Dan Levy","startTime":4112.08,"endTime":4116.13,"body":"like, they spoke about it. And"},{"speaker":"Dan Levy","startTime":4112.08,"endTime":4116.13,"body":"he says, however, one of the"},{"speaker":"Dan Levy","startTime":4116.13,"endTime":4121.05,"body":"biggest burdens as a is giving"},{"speaker":"Dan Levy","startTime":4116.13,"endTime":4121.05,"body":"people big books. Yeah, giving"},{"speaker":"Dan Levy","startTime":4121.05,"endTime":4126.12,"body":"people big books. Really big."},{"speaker":"Dan Levy","startTime":4121.05,"endTime":4126.12,"body":"No, my, my brother loved my"},{"speaker":"Dan Levy","startTime":4126.12,"endTime":4132.03,"body":"brother. He gave me this. This"},{"speaker":"Dan Levy","startTime":4126.12,"endTime":4132.03,"body":"book all about Japanese samurai."},{"speaker":"Dan Levy","startTime":4132.03,"endTime":4134.67,"body":"It's called [inaudible audio] or"},{"speaker":"Dan Levy","startTime":4132.03,"endTime":4134.67,"body":"something like"},{"speaker":"Dan Levy","startTime":4136.26,"endTime":4142.29,"body":"small Tex. I've never opened it."},{"speaker":"Dan Levy","startTime":4136.26,"endTime":4142.29,"body":"And he's ready. And he loves it."},{"speaker":"Dan Levy","startTime":4142.29,"endTime":4142.41,"body":"Have"},{"speaker":"Daniel Franco","startTime":4142.41,"endTime":4143.22,"body":"you ever read it?"},{"speaker":"Dan Levy","startTime":4143.28,"endTime":4146.52,"body":"I know. Because I love"},{"speaker":"Dan Levy","startTime":4143.28,"endTime":4146.52,"body":"all that type of things. I love"},{"speaker":"Dan Levy","startTime":4146.52,"endTime":4150.39,"body":"Shantaram and all those big"},{"speaker":"Dan Levy","startTime":4146.52,"endTime":4150.39,"body":"dense books where you get into"},{"speaker":"Dan Levy","startTime":4150.39,"endTime":4154.62,"body":"the world and you and I know"},{"speaker":"Dan Levy","startTime":4150.39,"endTime":4154.62,"body":"I'll love it. And I want I think"},{"speaker":"Dan Levy","startTime":4154.62,"endTime":4159.09,"body":"I read Shogun. Yeah, that's how"},{"speaker":"Dan Levy","startTime":4154.62,"endTime":4159.09,"body":"he knows why. But I just don't"},{"speaker":"Dan Levy","startTime":4159.09,"endTime":4164.22,"body":"have the time to commit. And"},{"speaker":"Dan Levy","startTime":4159.09,"endTime":4164.22,"body":"it's like, yeah, you know? Yeah,"},{"speaker":"Dan Levy","startTime":4164.31,"endTime":4168.93,"body":"I saw your book. He looks good."},{"speaker":"Dan Levy","startTime":4164.31,"endTime":4168.93,"body":"Yeah. But then like, again, I"},{"speaker":"Dan Levy","startTime":4168.93,"endTime":4170.79,"body":"was talking someone about"},{"speaker":"Dan Levy","startTime":4168.93,"endTime":4170.79,"body":"podcasts and the other day was"},{"speaker":"Dan Levy","startTime":4170.79,"endTime":4172.83,"body":"like, 15 minutes is enough."},{"speaker":"Dan Levy","startTime":4170.79,"endTime":4172.83,"body":"Yeah. You know,"},{"speaker":"Daniel Franco","startTime":4172.83,"endTime":4175.41,"body":"you're never in"},{"speaker":"Daniel Franco","startTime":4172.83,"endTime":4175.41,"body":"it. We're in. We're in two days."},{"speaker":"Daniel Franco","startTime":4177.39,"endTime":4181.68,"body":"That note, we will end that"},{"speaker":"Daniel Franco","startTime":4177.39,"endTime":4181.68,"body":"here, thank you very much, Dan"},{"speaker":"Daniel Franco","startTime":4181.71,"endTime":4186.81,"body":"for for joining the podcast"},{"speaker":"Daniel Franco","startTime":4181.71,"endTime":4186.81,"body":"today. What's next was more"},{"speaker":"Daniel Franco","startTime":4186.81,"endTime":4187.59,"body":"space."},{"speaker":"Dan Levy","startTime":4188.69,"endTime":4199.4,"body":"Lunch and eat and"},{"speaker":"Dan Levy","startTime":4188.69,"endTime":4199.4,"body":"sleep. Kids. What's next for"},{"speaker":"Dan Levy","startTime":4199.4,"endTime":4205.37,"body":"more space? We are, well, we"},{"speaker":"Dan Levy","startTime":4199.4,"endTime":4205.37,"body":"were pretty well we're in a"},{"speaker":"Dan Levy","startTime":4205.37,"endTime":4210.59,"body":"transition period back to"},{"speaker":"Dan Levy","startTime":4205.37,"endTime":4210.59,"body":"whatever new normal is. And we"},{"speaker":"Dan Levy","startTime":4210.71,"endTime":4214.01,"body":"always believe the remote. We're"},{"speaker":"Dan Levy","startTime":4210.71,"endTime":4214.01,"body":"now trying to adapt our"},{"speaker":"Dan Levy","startTime":4214.01,"endTime":4221.93,"body":"frameworks to be hybrid. And we"},{"speaker":"Dan Levy","startTime":4214.01,"endTime":4221.93,"body":"are bound to, we're moving into"},{"speaker":"Dan Levy","startTime":4221.93,"endTime":4226.76,"body":"a very new world. I can more"},{"speaker":"Dan Levy","startTime":4221.93,"endTime":4226.76,"body":"space, which I'm super excited"},{"speaker":"Dan Levy","startTime":4226.76,"endTime":4228.62,"body":"about which I am reluctant to"},{"speaker":"Daniel Franco","startTime":4228.62,"endTime":4230.57,"body":"tell No, no, no,"},{"speaker":"Daniel Franco","startTime":4228.62,"endTime":4230.57,"body":"we won't. We won't go into it."},{"speaker":"Daniel Franco","startTime":4230.57,"endTime":4234.14,"body":"We just watch this space. So"},{"speaker":"Daniel Franco","startTime":4230.57,"endTime":4234.14,"body":"where can we find you? Then?"},{"speaker":"Dan Levy","startTime":4234.17,"endTime":4237.05,"body":"Let the space yes"},{"speaker":"Dan Levy","startTime":4234.17,"endTime":4237.05,"body":"space? Where can you find more"},{"speaker":"Dan Levy","startTime":4237.05,"endTime":4243.74,"body":"space for light? Again, you can"},{"speaker":"Dan Levy","startTime":4237.05,"endTime":4243.74,"body":"find us on our website more"},{"speaker":"Dan Levy","startTime":4243.74,"endTime":4247.52,"body":"spaceflight.com.au. If you hang"},{"speaker":"Dan Levy","startTime":4243.74,"endTime":4247.52,"body":"a forward slash in there and put"},{"speaker":"Dan Levy","startTime":4247.52,"endTime":4251.12,"body":"future of now you can with"},{"speaker":"Dan Levy","startTime":4247.52,"endTime":4251.12,"body":"hyphens in between the words."},{"speaker":"Dan Levy","startTime":4251.78,"endTime":4255.62,"body":"You can see all the events that"},{"speaker":"Dan Levy","startTime":4251.78,"endTime":4255.62,"body":"we're running. Yep. We're on"},{"speaker":"Dan Levy","startTime":4255.65,"endTime":4259.64,"body":"LinkedIn. I am prolific on"},{"speaker":"Dan Levy","startTime":4255.65,"endTime":4259.64,"body":"LinkedIn. I've chosen that"},{"speaker":"Dan Levy","startTime":4259.64,"endTime":4263.51,"body":"channel and I'll harass and talk"},{"speaker":"Dan Levy","startTime":4259.64,"endTime":4263.51,"body":"and give my opinions. I saw that"},{"speaker":"Dan Levy","startTime":4263.51,"endTime":4266.33,"body":"one of your questions was around"},{"speaker":"Dan Levy","startTime":4263.51,"endTime":4266.33,"body":"the Australia logo here. But"},{"speaker":"Dan Levy","startTime":4266.39,"endTime":4270.53,"body":"that will be day three. I don't"},{"speaker":"Dan Levy","startTime":4266.39,"endTime":4270.53,"body":"think we need to cover that. I"},{"speaker":"Dan Levy","startTime":4270.53,"endTime":4273.62,"body":"think I just mentioned it. And"},{"speaker":"Dan Levy","startTime":4270.53,"endTime":4273.62,"body":"I'm sure there's a collective"},{"speaker":"Dan Levy","startTime":4273.62,"endTime":4278.81,"body":"groan from your audience. why"},{"speaker":"Dan Levy","startTime":4273.62,"endTime":4278.81,"body":"anyone would design a logo in"},{"speaker":"Dan Levy","startTime":4278.81,"endTime":4281.69,"body":"the shape of the Coronavirus. It"},{"speaker":"Dan Levy","startTime":4278.81,"endTime":4281.69,"body":"is beyond that it"},{"speaker":"Daniel Franco","startTime":4281.69,"endTime":4283.82,"body":"is an input an A"},{"speaker":"Daniel Franco","startTime":4281.69,"endTime":4283.82,"body":"you in the middle of it."},{"speaker":"Dan Levy","startTime":4283.82,"endTime":4286.07,"body":"Yeah. Somebody made a"},{"speaker":"Dan Levy","startTime":4283.82,"endTime":4286.07,"body":"good point was I thought we use"},{"speaker":"Dan Levy","startTime":4286.1,"endTime":4290.36,"body":"flags our logos, aren't they?"},{"speaker":"Dan Levy","startTime":4286.1,"endTime":4290.36,"body":"Well, that's true. Yeah. So I"},{"speaker":"Dan Levy","startTime":4290.57,"endTime":4293.99,"body":"think that's a very good point."},{"speaker":"Dan Levy","startTime":4290.57,"endTime":4293.99,"body":"But we got we got money to"},{"speaker":"Dan Levy","startTime":4293.99,"endTime":4297.35,"body":"spend. So let's get a new logo"},{"speaker":"Dan Levy","startTime":4293.99,"endTime":4297.35,"body":"for 10,000 or whatever it was."},{"speaker":"Dan Levy","startTime":4297.83,"endTime":4300.53,"body":"I'm sure it's part of a bigger"},{"speaker":"Dan Levy","startTime":4297.83,"endTime":4300.53,"body":"system and the thinking behind"},{"speaker":"Dan Levy","startTime":4300.53,"endTime":4301.61,"body":"it will be justified."},{"speaker":"Daniel Franco","startTime":4303.53,"endTime":4306.89,"body":"We're gonna end"},{"speaker":"Daniel Franco","startTime":4303.53,"endTime":4306.89,"body":"now. Yeah. We'll find your"},{"speaker":"Daniel Franco","startTime":4306.89,"endTime":4309.35,"body":"DailyVee on LinkedIn and more"},{"speaker":"Daniel Franco","startTime":4306.89,"endTime":4309.35,"body":"space for life.com."},{"speaker":"Dan Levy","startTime":4309.38,"endTime":4311.45,"body":"Yeah, that's the best"},{"speaker":"Dan Levy","startTime":4309.38,"endTime":4311.45,"body":"place to find us easy. Dan,"},{"speaker":"Dan Levy","startTime":4311.45,"endTime":4313.91,"body":"thank you so much for having us,"},{"speaker":"Dan Levy","startTime":4311.45,"endTime":4313.91,"body":"mate."},{"speaker":"Synergy IQ","startTime":4315.2,"endTime":4317.84,"body":"Thank you once again"},{"speaker":"Synergy IQ","startTime":4315.2,"endTime":4317.84,"body":"for joining us here at creating"},{"speaker":"Synergy IQ","startTime":4317.84,"endTime":4320.33,"body":"synergy. It's been great"},{"speaker":"Synergy IQ","startTime":4317.84,"endTime":4320.33,"body":"spending this time with you."},{"speaker":"Synergy IQ","startTime":4320.75,"endTime":4323.75,"body":"Please jump on to the Synergy IQ"},{"speaker":"Synergy IQ","startTime":4320.75,"endTime":4323.75,"body":"Facebook page where the"},{"speaker":"Synergy IQ","startTime":4323.75,"endTime":4327.83,"body":"discussion continues after the"},{"speaker":"Synergy IQ","startTime":4323.75,"endTime":4327.83,"body":"show. join our mailing list so"},{"speaker":"Synergy IQ","startTime":4327.83,"endTime":4333.56,"body":"you'll know what's happening"},{"speaker":"Synergy IQ","startTime":4327.83,"endTime":4333.56,"body":"next at Synergy iq.com.au. And"},{"speaker":"Synergy IQ","startTime":4333.56,"endTime":4336.98,"body":"of course, don't forget to"},{"speaker":"Synergy IQ","startTime":4333.56,"endTime":4336.98,"body":"subscribe to this podcast. And"},{"speaker":"Synergy IQ","startTime":4336.98,"endTime":4340.01,"body":"if you really enjoyed it, please"},{"speaker":"Synergy IQ","startTime":4336.98,"endTime":4340.01,"body":"share it with your friends."}]}