{"version":"1.0.0","segments":[{"speaker":"Synergy IQ","startTime":1.079,"endTime":4.139,"body":"Welcome to Creating"},{"speaker":"Synergy IQ","startTime":1.079,"endTime":4.139,"body":"synergy, where we explore what"},{"speaker":"Synergy IQ","startTime":4.139,"endTime":8.399,"body":"it takes to transform. We are"},{"speaker":"Synergy IQ","startTime":4.139,"endTime":8.399,"body":"powered by Synergy IQ. Our"},{"speaker":"Synergy IQ","startTime":8.399,"endTime":11.459,"body":"mission is to help leaders"},{"speaker":"Synergy IQ","startTime":8.399,"endTime":11.459,"body":"create world class businesses"},{"speaker":"Synergy IQ","startTime":11.489,"endTime":15.719,"body":"where people are safe, valued,"},{"speaker":"Synergy IQ","startTime":11.489,"endTime":15.719,"body":"inspired and fulfilled. We can"},{"speaker":"Synergy IQ","startTime":15.719,"endTime":18.749,"body":"only do this with our amazing"},{"speaker":"Synergy IQ","startTime":15.719,"endTime":18.749,"body":"community. So thank you for"},{"speaker":"Synergy IQ","startTime":18.749,"endTime":19.259,"body":"listening"},{"speaker":"Daniel Franco","startTime":20.5,"endTime":23.71,"body":"is synergises and"},{"speaker":"Daniel Franco","startTime":20.5,"endTime":23.71,"body":"welcome back to another episode"},{"speaker":"Daniel Franco","startTime":23.74,"endTime":28.42,"body":"of The creating synergy podcast."},{"speaker":"Daniel Franco","startTime":23.74,"endTime":28.42,"body":"My name is Daniel Franco. And"},{"speaker":"Daniel Franco","startTime":28.42,"endTime":32.5,"body":"today we have George Freney on"},{"speaker":"Daniel Franco","startTime":28.42,"endTime":32.5,"body":"the show. So George is one of"},{"speaker":"Daniel Franco","startTime":32.5,"endTime":36.58,"body":"those people who you can get"},{"speaker":"Daniel Franco","startTime":32.5,"endTime":36.58,"body":"lost in a conversation with and"},{"speaker":"Daniel Franco","startTime":36.58,"endTime":40.84,"body":"this podcast was absolutely no"},{"speaker":"Daniel Franco","startTime":36.58,"endTime":40.84,"body":"exception, as we visited more"},{"speaker":"Daniel Franco","startTime":40.84,"endTime":44.23,"body":"rabbit holes than the average"},{"speaker":"Daniel Franco","startTime":40.84,"endTime":44.23,"body":"golf course. So a little bit"},{"speaker":"Daniel Franco","startTime":44.23,"endTime":47.59,"body":"about George, George is an"},{"speaker":"Daniel Franco","startTime":44.23,"endTime":47.59,"body":"experienced entrepreneur who is"},{"speaker":"Daniel Franco","startTime":47.59,"endTime":52.42,"body":"passionate and curious about how"},{"speaker":"Daniel Franco","startTime":47.59,"endTime":52.42,"body":"rapidly accelerating technology"},{"speaker":"Daniel Franco","startTime":52.42,"endTime":56.2,"body":"combined with changing human"},{"speaker":"Daniel Franco","startTime":52.42,"endTime":56.2,"body":"behavior creates challenges and"},{"speaker":"Daniel Franco","startTime":56.2,"endTime":59.23,"body":"opportunities for people,"},{"speaker":"Daniel Franco","startTime":56.2,"endTime":59.23,"body":"businesses and governments."},{"speaker":"Daniel Franco","startTime":59.92,"endTime":63.52,"body":"George is fascinated with the"},{"speaker":"Daniel Franco","startTime":59.92,"endTime":63.52,"body":"idea lifecycle, and the best way"},{"speaker":"Daniel Franco","startTime":63.52,"endTime":67.18,"body":"to generate worthwhile ideas"},{"speaker":"Daniel Franco","startTime":63.52,"endTime":67.18,"body":"quickly assess if they're worth"},{"speaker":"Daniel Franco","startTime":67.18,"endTime":70.99,"body":"testing and validating. And if"},{"speaker":"Daniel Franco","startTime":67.18,"endTime":70.99,"body":"they're worth launching. In"},{"speaker":"Daniel Franco","startTime":70.99,"endTime":75.13,"body":"2007, he helped found contigo"},{"speaker":"Daniel Franco","startTime":70.99,"endTime":75.13,"body":"and market leading mobile travel"},{"speaker":"Daniel Franco","startTime":75.13,"endTime":80.83,"body":"technology platform, which was"},{"speaker":"Daniel Franco","startTime":75.13,"endTime":80.83,"body":"sold in 2013. In 2012, he co"},{"speaker":"Daniel Franco","startTime":80.83,"endTime":84.4,"body":"founded boodle to solve complex"},{"speaker":"Daniel Franco","startTime":80.83,"endTime":84.4,"body":"problems for the physical retail"},{"speaker":"Daniel Franco","startTime":84.4,"endTime":88.54,"body":"business. George led the company"},{"speaker":"Daniel Franco","startTime":84.4,"endTime":88.54,"body":"from initial idea through five"},{"speaker":"Daniel Franco","startTime":88.54,"endTime":91.42,"body":"rounds of fundraising, securing"},{"speaker":"Daniel Franco","startTime":88.54,"endTime":91.42,"body":"strategic customers and"},{"speaker":"Daniel Franco","startTime":91.42,"endTime":94.48,"body":"partnerships, multiple strategy"},{"speaker":"Daniel Franco","startTime":91.42,"endTime":94.48,"body":"and product pivots. And then"},{"speaker":"Daniel Franco","startTime":94.48,"endTime":97.69,"body":"finally, the decision to stop"},{"speaker":"Daniel Franco","startTime":94.48,"endTime":97.69,"body":"issuing the mission by"},{"speaker":"Daniel Franco","startTime":97.69,"endTime":102.88,"body":"liquidating in 2018. Today,"},{"speaker":"Daniel Franco","startTime":97.69,"endTime":102.88,"body":"George is now our founding"},{"speaker":"Daniel Franco","startTime":102.88,"endTime":106.81,"body":"partner of 11.2, a boutique"},{"speaker":"Daniel Franco","startTime":102.88,"endTime":106.81,"body":"advisory and technology lab"},{"speaker":"Daniel Franco","startTime":106.81,"endTime":109.36,"body":"focused on helping people"},{"speaker":"Daniel Franco","startTime":106.81,"endTime":109.36,"body":"businesses and government"},{"speaker":"Daniel Franco","startTime":109.36,"endTime":113.14,"body":"validate worthwhile ideas, and a"},{"speaker":"Daniel Franco","startTime":109.36,"endTime":113.14,"body":"co founder and executive of"},{"speaker":"Daniel Franco","startTime":113.14,"endTime":117.64,"body":"director of space machines, an"},{"speaker":"Daniel Franco","startTime":113.14,"endTime":117.64,"body":"Australian space transport and"},{"speaker":"Daniel Franco","startTime":117.64,"endTime":121.06,"body":"logistics provider. And on top"},{"speaker":"Daniel Franco","startTime":117.64,"endTime":121.06,"body":"of this is a member of the"},{"speaker":"Daniel Franco","startTime":121.06,"endTime":123.97,"body":"Flinders University Governing"},{"speaker":"Daniel Franco","startTime":121.06,"endTime":123.97,"body":"Council audit and risk"},{"speaker":"Daniel Franco","startTime":123.97,"endTime":128.29,"body":"committee. Previously, George"},{"speaker":"Daniel Franco","startTime":123.97,"endTime":128.29,"body":"has also held board positions"},{"speaker":"Daniel Franco","startTime":128.29,"endTime":130.81,"body":"with the South Australian"},{"speaker":"Daniel Franco","startTime":128.29,"endTime":130.81,"body":"Government entrepreneur ship"},{"speaker":"Daniel Franco","startTime":130.84,"endTime":134.59,"body":"advisory board, and was director"},{"speaker":"Daniel Franco","startTime":130.84,"endTime":134.59,"body":"of IRI and member of the"},{"speaker":"Daniel Franco","startTime":134.59,"endTime":138.4,"body":"Investment Committee. In this"},{"speaker":"Daniel Franco","startTime":134.59,"endTime":138.4,"body":"episode, George and I touch on"},{"speaker":"Daniel Franco","startTime":138.4,"endTime":141.1,"body":"his journey to where he finds"},{"speaker":"Daniel Franco","startTime":138.4,"endTime":141.1,"body":"himself today from studying"},{"speaker":"Daniel Franco","startTime":141.1,"endTime":143.77,"body":"chemical engineering to"},{"speaker":"Daniel Franco","startTime":141.1,"endTime":143.77,"body":"unpacking his experiences"},{"speaker":"Daniel Franco","startTime":143.77,"endTime":147.13,"body":"through his entrepreneurial"},{"speaker":"Daniel Franco","startTime":143.77,"endTime":147.13,"body":"exploits, to what does the"},{"speaker":"Daniel Franco","startTime":147.13,"endTime":151.12,"body":"startup mindset look like? And"},{"speaker":"Daniel Franco","startTime":147.13,"endTime":151.12,"body":"it's important in uncovering and"},{"speaker":"Daniel Franco","startTime":151.12,"endTime":155.47,"body":"validating ideas. George's core"},{"speaker":"Daniel Franco","startTime":151.12,"endTime":155.47,"body":"philosophy is those that are"},{"speaker":"Daniel Franco","startTime":155.47,"endTime":160.03,"body":"able obligated to do and his"},{"speaker":"Daniel Franco","startTime":155.47,"endTime":160.03,"body":"belief that uncovering ideas"},{"speaker":"Daniel Franco","startTime":160.03,"endTime":164.2,"body":"that are worthwhile is an art."},{"speaker":"Daniel Franco","startTime":160.03,"endTime":164.2,"body":"We also spent a lot of time"},{"speaker":"Daniel Franco","startTime":164.2,"endTime":166.78,"body":"talking about the startup world"},{"speaker":"Daniel Franco","startTime":164.2,"endTime":166.78,"body":"and the decision that all"},{"speaker":"Daniel Franco","startTime":166.78,"endTime":170.95,"body":"entrepreneurs fee the idea of"},{"speaker":"Daniel Franco","startTime":166.78,"endTime":170.95,"body":"closing down or not pursuing the"},{"speaker":"Daniel Franco","startTime":170.95,"endTime":174.55,"body":"business, George shared with us"},{"speaker":"Daniel Franco","startTime":170.95,"endTime":174.55,"body":"the thought process he went"},{"speaker":"Daniel Franco","startTime":174.55,"endTime":176.98,"body":"through and how he came to make"},{"speaker":"Daniel Franco","startTime":174.55,"endTime":176.98,"body":"the tough decision of"},{"speaker":"Daniel Franco","startTime":176.98,"endTime":180.37,"body":"liquidating and what was failing"},{"speaker":"Daniel Franco","startTime":176.98,"endTime":180.37,"body":"the right way and all the"},{"speaker":"Daniel Franco","startTime":180.37,"endTime":183.97,"body":"lessons he took away from this"},{"speaker":"Daniel Franco","startTime":180.37,"endTime":183.97,"body":"experience. So if you love the"},{"speaker":"Daniel Franco","startTime":183.97,"endTime":187.9,"body":"episode, which I'm sure you will"},{"speaker":"Daniel Franco","startTime":183.97,"endTime":187.9,"body":"be sure to hit subscribe button."},{"speaker":"Daniel Franco","startTime":188.32,"endTime":191.86,"body":"And check us out at"},{"speaker":"Daniel Franco","startTime":188.32,"endTime":191.86,"body":"Synergyiq.com.au and synergy IQ"},{"speaker":"Daniel Franco","startTime":191.86,"endTime":198.67,"body":"on all the social media outlets."},{"speaker":"Daniel Franco","startTime":191.86,"endTime":198.67,"body":"Welcome back to the creating"},{"speaker":"Daniel Franco","startTime":198.67,"endTime":204.52,"body":"synergy podcast today. We have a"},{"speaker":"Daniel Franco","startTime":198.67,"endTime":204.52,"body":"very, very great man by the name"},{"speaker":"Daniel Franco","startTime":204.55,"endTime":209.2,"body":"of George Freney on the show,"},{"speaker":"Daniel Franco","startTime":204.55,"endTime":209.2,"body":"founding partner of 11.2, which"},{"speaker":"Daniel Franco","startTime":209.2,"endTime":212.02,"body":"is a boutique advisor in"},{"speaker":"Daniel Franco","startTime":209.2,"endTime":212.02,"body":"Technology Lab helping"},{"speaker":"Daniel Franco","startTime":212.02,"endTime":215.89,"body":"businesses gov and government"},{"speaker":"Daniel Franco","startTime":212.02,"endTime":215.89,"body":"validate worthwhile ideas, and"},{"speaker":"Daniel Franco","startTime":215.89,"endTime":219.64,"body":"also the co founder of space"},{"speaker":"Daniel Franco","startTime":215.89,"endTime":219.64,"body":"machines and in space"},{"speaker":"Daniel Franco","startTime":219.64,"endTime":223.09,"body":"transportation, business. How"},{"speaker":"Daniel Franco","startTime":219.64,"endTime":223.09,"body":"are you doing?"},{"speaker":"George Freney","startTime":223.12,"endTime":225.64,"body":"I'm really very"},{"speaker":"George Freney","startTime":223.12,"endTime":225.64,"body":"well and delighted to be here."},{"speaker":"George Freney","startTime":225.64,"endTime":228.16,"body":"It's it's a great privilege to"},{"speaker":"George Freney","startTime":225.64,"endTime":228.16,"body":"come and have a chat about this."},{"speaker":"George Freney","startTime":228.16,"endTime":229.33,"body":"I'm really looking forward to"},{"speaker":"George Freney","startTime":228.16,"endTime":229.33,"body":"it."},{"speaker":"Daniel Franco","startTime":229.78,"endTime":232.87,"body":"So you're you've"},{"speaker":"Daniel Franco","startTime":229.78,"endTime":232.87,"body":"had a few chats, and we've"},{"speaker":"Daniel Franco","startTime":232.87,"endTime":235.15,"body":"talked about how much of it"},{"speaker":"Daniel Franco","startTime":232.87,"endTime":235.15,"body":"people collect you're a bit of a"},{"speaker":"Daniel Franco","startTime":235.15,"endTime":238.18,"body":"nominalist character as well"},{"speaker":"Daniel Franco","startTime":235.15,"endTime":238.18,"body":"like a bit of left of center,"},{"speaker":"Daniel Franco","startTime":238.18,"endTime":241.21,"body":"which I absolutely love about"},{"speaker":"Daniel Franco","startTime":238.18,"endTime":241.21,"body":"you. So I want to start off with"},{"speaker":"Daniel Franco","startTime":241.24,"endTime":249.19,"body":"a slightly different question"},{"speaker":"Daniel Franco","startTime":241.24,"endTime":249.19,"body":"for who is Phil Boyle? And what"},{"speaker":"Daniel Franco","startTime":249.19,"endTime":251.11,"body":"influence did he have on you in"},{"speaker":"Daniel Franco","startTime":249.19,"endTime":251.11,"body":"your life?"},{"speaker":"George Freney","startTime":251.17,"endTime":256.45,"body":"[inaudible audio]"},{"speaker":"George Freney","startTime":251.17,"endTime":256.45,"body":"no Bill Boyle we can wait"},{"speaker":"George Freney","startTime":256.45,"endTime":260.62,"body":"doesn't matter. Boyle? Well?"},{"speaker":"George Freney","startTime":256.45,"endTime":260.62,"body":"This is a good question. It"},{"speaker":"George Freney","startTime":260.62,"endTime":263.89,"body":"actually came up. Where did it"},{"speaker":"George Freney","startTime":260.62,"endTime":263.89,"body":"come up? I'm on the Governing"},{"speaker":"George Freney","startTime":263.89,"endTime":266.71,"body":"Council for Highgate primary"},{"speaker":"George Freney","startTime":263.89,"endTime":266.71,"body":"school and we had to we had to"},{"speaker":"George Freney","startTime":266.71,"endTime":270.67,"body":"talk about the most influential"},{"speaker":"George Freney","startTime":266.71,"endTime":270.67,"body":"teacher in our experience at"},{"speaker":"George Freney","startTime":270.67,"endTime":275.29,"body":"school. Yeah, and Bill Doyle is"},{"speaker":"George Freney","startTime":270.67,"endTime":275.29,"body":"the man that really changed my"},{"speaker":"George Freney","startTime":275.29,"endTime":278.38,"body":"life in so many ways. So then he"},{"speaker":"George Freney","startTime":275.29,"endTime":278.38,"body":"was my year 11 geography teacher"},{"speaker":"George Freney","startTime":278.41,"endTime":282.04,"body":"and my year 12 geography teacher"},{"speaker":"George Freney","startTime":278.41,"endTime":282.04,"body":"and you know are going up into a"},{"speaker":"George Freney","startTime":282.04,"endTime":286.15,"body":"taught me in year 11. How to"},{"speaker":"George Freney","startTime":282.04,"endTime":286.15,"body":"Learn. I just was cruising,"},{"speaker":"George Freney","startTime":286.15,"endTime":289.81,"body":"right so and his philosophy on"},{"speaker":"George Freney","startTime":286.15,"endTime":289.81,"body":"this was really simple. Take"},{"speaker":"George Freney","startTime":289.81,"endTime":294.19,"body":"every chapter of every subject"},{"speaker":"George Freney","startTime":289.81,"endTime":294.19,"body":"and summarize it onto one single"},{"speaker":"George Freney","startTime":294.19,"endTime":297.13,"body":"page. Right? Wow. So it was like"},{"speaker":"George Freney","startTime":294.19,"endTime":297.13,"body":"literally and he's like George,"},{"speaker":"George Freney","startTime":297.13,"endTime":299.98,"body":"if you do that, if you can"},{"speaker":"George Freney","startTime":297.13,"endTime":299.98,"body":"summarize a chapter on a page"},{"speaker":"George Freney","startTime":300.01,"endTime":302.68,"body":"means you understand the Chapter"},{"speaker":"George Freney","startTime":300.01,"endTime":302.68,"body":"process of summarizing on a page"},{"speaker":"George Freney","startTime":302.68,"endTime":305.8,"body":"means. And then when it comes to"},{"speaker":"George Freney","startTime":302.68,"endTime":305.8,"body":"end of year, you've only got a"},{"speaker":"George Freney","startTime":305.8,"endTime":308.62,"body":"little bit to learn, you just"},{"speaker":"George Freney","startTime":305.8,"endTime":308.62,"body":"got to go through each page."},{"speaker":"Daniel Franco","startTime":308.76,"endTime":312.06,"body":"And it's a way of"},{"speaker":"Daniel Franco","startTime":308.76,"endTime":312.06,"body":"explaining the complex in a"},{"speaker":"Daniel Franco","startTime":312.06,"endTime":313.29,"body":"simple formula complex in"},{"speaker":"George Freney","startTime":313.289,"endTime":315.059,"body":"a simple form. So"},{"speaker":"George Freney","startTime":313.289,"endTime":315.059,"body":"I did that in year 11, I did it"},{"speaker":"George Freney","startTime":315.059,"endTime":317.849,"body":"for every subject in year 12, I"},{"speaker":"George Freney","startTime":315.059,"endTime":317.849,"body":"top the state and geography. So"},{"speaker":"George Freney","startTime":317.909,"endTime":322.469,"body":"it worked, it genuinely worked."},{"speaker":"George Freney","startTime":317.909,"endTime":322.469,"body":"I didn't do much study in year"},{"speaker":"George Freney","startTime":322.469,"endTime":325.649,"body":"12, because I just had it all"},{"speaker":"George Freney","startTime":322.469,"endTime":325.649,"body":"summarized on a page. And then I"},{"speaker":"George Freney","startTime":325.649,"endTime":327.899,"body":"did it all through uni, like"},{"speaker":"George Freney","startTime":325.649,"endTime":327.899,"body":"four years of chemical"},{"speaker":"George Freney","startTime":327.899,"endTime":331.049,"body":"engineering degree, I summarized"},{"speaker":"George Freney","startTime":327.899,"endTime":331.049,"body":"everything on the page. And then"},{"speaker":"George Freney","startTime":331.049,"endTime":333.389,"body":"I never really thought about"},{"speaker":"George Freney","startTime":331.049,"endTime":333.389,"body":"this again. And then in my"},{"speaker":"George Freney","startTime":333.389,"endTime":336.809,"body":"business 11.2, we do these"},{"speaker":"George Freney","startTime":333.389,"endTime":336.809,"body":"things called placemats, where"},{"speaker":"George Freney","startTime":336.809,"endTime":341.369,"body":"we summarize really complex"},{"speaker":"George Freney","startTime":336.809,"endTime":341.369,"body":"strategic problems or ideas on a"},{"speaker":"George Freney","startTime":341.369,"endTime":344.819,"body":"single page. And so for years"},{"speaker":"George Freney","startTime":341.369,"endTime":344.819,"body":"now, I've been building this"},{"speaker":"George Freney","startTime":344.819,"endTime":347.699,"body":"capability. And I was sitting"},{"speaker":"George Freney","startTime":344.819,"endTime":347.699,"body":"with the CEO of the RIA this"},{"speaker":"George Freney","startTime":347.699,"endTime":352.139,"body":"morning, taking him through to"},{"speaker":"George Freney","startTime":347.699,"endTime":352.139,"body":"one pages, one page about"},{"speaker":"George Freney","startTime":352.139,"endTime":354.179,"body":"something and one page about"},{"speaker":"George Freney","startTime":352.139,"endTime":354.179,"body":"something else. It's actually"},{"speaker":"George Freney","startTime":354.239,"endTime":356.579,"body":"this is such an easy way to"},{"speaker":"George Freney","startTime":354.239,"endTime":356.579,"body":"understand a really complex"},{"speaker":"George Freney","startTime":356.579,"endTime":360.779,"body":"topic. And I'd never reflected"},{"speaker":"George Freney","startTime":356.579,"endTime":360.779,"body":"until a few weeks ago, on the"},{"speaker":"George Freney","startTime":360.779,"endTime":363.749,"body":"impact that Bill had had. I"},{"speaker":"George Freney","startTime":360.779,"endTime":363.749,"body":"loved him like I loved the man"},{"speaker":"George Freney","startTime":363.749,"endTime":366.239,"body":"who's your favorite teacher. But"},{"speaker":"George Freney","startTime":363.749,"endTime":366.239,"body":"I hadn't realized how to"},{"speaker":"George Freney","startTime":366.239,"endTime":369.989,"body":"infiltrate it into how I"},{"speaker":"George Freney","startTime":366.239,"endTime":369.989,"body":"actually execute nearly"},{"speaker":"George Freney","startTime":369.989,"endTime":374.489,"body":"everything I do today. Like what"},{"speaker":"George Freney","startTime":369.989,"endTime":374.489,"body":"I do, complex problem, idea"},{"speaker":"George Freney","startTime":374.519,"endTime":375.569,"body":"summarized on the page"},{"speaker":"Daniel Franco","startTime":375.599,"endTime":377.819,"body":"isn't amazing."},{"speaker":"Daniel Franco","startTime":375.599,"endTime":377.819,"body":"We've had this conversation with"},{"speaker":"Daniel Franco","startTime":377.819,"endTime":380.519,"body":"a few people on the show before"},{"speaker":"Daniel Franco","startTime":377.819,"endTime":380.519,"body":"about how the power of your"},{"speaker":"Daniel Franco","startTime":380.519,"endTime":385.229,"body":"words and can help how much"},{"speaker":"Daniel Franco","startTime":380.519,"endTime":385.229,"body":"impact that can be right on one."},{"speaker":"Daniel Franco","startTime":385.619,"endTime":390.809,"body":"Like Bill. I'm going to say feel"},{"speaker":"Daniel Franco","startTime":385.619,"endTime":390.809,"body":"again, Bill is he probably"},{"speaker":"Daniel Franco","startTime":390.809,"endTime":394.019,"body":"doesn't even know that he he"},{"speaker":"Daniel Franco","startTime":390.809,"endTime":394.019,"body":"told you that. And then that's"},{"speaker":"Daniel Franco","startTime":394.019,"endTime":395.219,"body":"had an impact on him. So"},{"speaker":"George Freney","startTime":395.759,"endTime":397.859,"body":"it's a shame,"},{"speaker":"George Freney","startTime":395.759,"endTime":397.859,"body":"right? So you know, he"},{"speaker":"George Freney","startTime":397.859,"endTime":401.009,"body":"unfortunately died of"},{"speaker":"George Freney","startTime":397.859,"endTime":401.009,"body":"mesothelioma, not so long after"},{"speaker":"George Freney","startTime":401.009,"endTime":404.159,"body":"I finished school. And I did"},{"speaker":"George Freney","startTime":401.009,"endTime":404.159,"body":"write him a letter. I remember I"},{"speaker":"George Freney","startTime":404.159,"endTime":407.759,"body":"wrote him a letter when he was"},{"speaker":"George Freney","startTime":404.159,"endTime":407.759,"body":"sick, and just explaining how"},{"speaker":"George Freney","startTime":407.759,"endTime":410.459,"body":"much impact you've had on my"},{"speaker":"George Freney","startTime":407.759,"endTime":410.459,"body":"life, and how much I was"},{"speaker":"George Freney","startTime":410.459,"endTime":414.449,"body":"grateful for that. But I never"},{"speaker":"George Freney","startTime":410.459,"endTime":414.449,"body":"explained to him the one page"},{"speaker":"George Freney","startTime":414.449,"endTime":417.209,"body":"thing. Yeah, I've never really"},{"speaker":"George Freney","startTime":414.449,"endTime":417.209,"body":"contextualized thought about"},{"speaker":"George Freney","startTime":417.209,"endTime":419.699,"body":"actually how important that was,"},{"speaker":"George Freney","startTime":417.209,"endTime":419.699,"body":"I would love to be able to tell"},{"speaker":"George Freney","startTime":419.699,"endTime":423.629,"body":"him that. Yeah, he had such a"},{"speaker":"George Freney","startTime":419.699,"endTime":423.629,"body":"profound impact, I think on the"},{"speaker":"George Freney","startTime":423.629,"endTime":424.739,"body":"way my brain works."},{"speaker":"Daniel Franco","startTime":424.949,"endTime":428.429,"body":"It's amazing that"},{"speaker":"Daniel Franco","startTime":424.949,"endTime":428.429,"body":"you as a hell I mean, see 1516"},{"speaker":"Daniel Franco","startTime":428.429,"endTime":432.239,"body":"year old at the time, who"},{"speaker":"Daniel Franco","startTime":428.429,"endTime":432.239,"body":"actually did it, right, because"},{"speaker":"Daniel Franco","startTime":432.239,"endTime":435.269,"body":"it's quite a difficult process."},{"speaker":"Daniel Franco","startTime":432.239,"endTime":435.269,"body":"So your brain must work in it."},{"speaker":"Daniel Franco","startTime":435.329,"endTime":435.899,"body":"Yeah,"},{"speaker":"George Freney","startTime":435.93,"endTime":439.05,"body":"I think fitted"},{"speaker":"George Freney","startTime":435.93,"endTime":439.05,"body":"with me, right? Like it just it"},{"speaker":"George Freney","startTime":439.05,"endTime":441.84,"body":"fitted. And he talked about the"},{"speaker":"George Freney","startTime":439.05,"endTime":441.84,"body":"importance of language, the"},{"speaker":"George Freney","startTime":441.84,"endTime":446.16,"body":"process of summarizing something"},{"speaker":"George Freney","startTime":441.84,"endTime":446.16,"body":"on a page, just makes you be"},{"speaker":"George Freney","startTime":446.16,"endTime":449.94,"body":"really precise and efficient"},{"speaker":"George Freney","startTime":446.16,"endTime":449.94,"body":"with the words that you use, and"},{"speaker":"George Freney","startTime":449.94,"endTime":452.22,"body":"you're going to space. So you"},{"speaker":"George Freney","startTime":449.94,"endTime":452.22,"body":"got to be you got to think it"},{"speaker":"George Freney","startTime":452.22,"endTime":455.01,"body":"through properly. And I think,"},{"speaker":"George Freney","startTime":452.22,"endTime":455.01,"body":"you know, I find a lot of people"},{"speaker":"George Freney","startTime":455.01,"endTime":458.34,"body":"hand up big doc long documents,"},{"speaker":"George Freney","startTime":455.01,"endTime":458.34,"body":"you know, and it's like, it's"},{"speaker":"George Freney","startTime":458.34,"endTime":460.83,"body":"just complex, there's so much"},{"speaker":"George Freney","startTime":458.34,"endTime":460.83,"body":"room for interpretation error."},{"speaker":"George Freney","startTime":461.04,"endTime":463.26,"body":"But if you summarize it really"},{"speaker":"George Freney","startTime":461.04,"endTime":463.26,"body":"well, it's precise,"},{"speaker":"Daniel Franco","startTime":463.379,"endTime":467.429,"body":"get not worried,"},{"speaker":"Daniel Franco","startTime":463.379,"endTime":467.429,"body":"probably not the right word. Do"},{"speaker":"Daniel Franco","startTime":467.429,"endTime":470.939,"body":"you do get concerned that you're"},{"speaker":"Daniel Franco","startTime":467.429,"endTime":470.939,"body":"going to miss information like"},{"speaker":"Daniel Franco","startTime":470.939,"endTime":472.439,"body":"this, I should know that I"},{"speaker":"Daniel Franco","startTime":470.939,"endTime":472.439,"body":"should know that."},{"speaker":"George Freney","startTime":473.16,"endTime":477.3,"body":"I think you get"},{"speaker":"George Freney","startTime":473.16,"endTime":477.3,"body":"really, you get really focused"},{"speaker":"George Freney","startTime":477.33,"endTime":480.45,"body":"on the information. That's"},{"speaker":"George Freney","startTime":477.33,"endTime":480.45,"body":"important. Because I think if"},{"speaker":"George Freney","startTime":480.45,"endTime":482.79,"body":"you put too much in, it"},{"speaker":"George Freney","startTime":480.45,"endTime":482.79,"body":"distracts from what's important."},{"speaker":"George Freney","startTime":482.79,"endTime":486.96,"body":"So it makes you like focus on"},{"speaker":"George Freney","startTime":482.79,"endTime":486.96,"body":"like, really critical. And it's"},{"speaker":"George Freney","startTime":486.96,"endTime":489.78,"body":"interesting, because I have an"},{"speaker":"George Freney","startTime":486.96,"endTime":489.78,"body":"analogy, I'm involved in the"},{"speaker":"George Freney","startTime":489.78,"endTime":493.68,"body":"startup world for a long, long"},{"speaker":"George Freney","startTime":489.78,"endTime":493.68,"body":"time since 2006. A startup pitch"},{"speaker":"George Freney","startTime":493.68,"endTime":498.09,"body":"deck is very similar to a one"},{"speaker":"George Freney","startTime":493.68,"endTime":498.09,"body":"pager, it's just spread out over"},{"speaker":"George Freney","startTime":498.24,"endTime":502.68,"body":"12 pages, but it's the same sort"},{"speaker":"George Freney","startTime":498.24,"endTime":502.68,"body":"of clarity of articulation of"},{"speaker":"George Freney","startTime":502.68,"endTime":506.4,"body":"something which is nebulous and"},{"speaker":"George Freney","startTime":502.68,"endTime":506.4,"body":"complex. I think it works really"},{"speaker":"George Freney","startTime":506.4,"endTime":508.32,"body":"well, for things that don't"},{"speaker":"George Freney","startTime":506.4,"endTime":508.32,"body":"exist, like you're trying to"},{"speaker":"George Freney","startTime":508.32,"endTime":510.69,"body":"explain something that doesn't"},{"speaker":"George Freney","startTime":508.32,"endTime":510.69,"body":"exist, you've got to be really"},{"speaker":"George Freney","startTime":510.69,"endTime":512.97,"body":"precise and accurate with how"},{"speaker":"George Freney","startTime":510.69,"endTime":512.97,"body":"you articulate it."},{"speaker":"Daniel Franco","startTime":513.48,"endTime":515.76,"body":"But do you take"},{"speaker":"Daniel Franco","startTime":513.48,"endTime":515.76,"body":"that mentality of explaining it?"},{"speaker":"Daniel Franco","startTime":515.76,"endTime":518.01,"body":"Like you're explained to a six"},{"speaker":"Daniel Franco","startTime":515.76,"endTime":518.01,"body":"year old child? Is that common?"},{"speaker":"George Freney","startTime":518.039,"endTime":520.919,"body":"Well? Well, I"},{"speaker":"George Freney","startTime":518.039,"endTime":520.919,"body":"mean, that's some six year old"},{"speaker":"George Freney","startTime":520.919,"endTime":524.309,"body":"child might not work for some of"},{"speaker":"George Freney","startTime":520.919,"endTime":524.309,"body":"the complex stuff. It's the same"},{"speaker":"George Freney","startTime":524.309,"endTime":526.829,"body":"principle, right? Yeah. Someone"},{"speaker":"George Freney","startTime":524.309,"endTime":526.829,"body":"should, someone should go pick"},{"speaker":"George Freney","startTime":526.829,"endTime":529.649,"body":"up that document and have very"},{"speaker":"George Freney","startTime":526.829,"endTime":529.649,"body":"few questions."},{"speaker":"Daniel Franco","startTime":529.71,"endTime":532.74,"body":"Yeah, well,"},{"speaker":"Daniel Franco","startTime":529.71,"endTime":532.74,"body":"that's an art in itself."},{"speaker":"George Freney","startTime":532.77,"endTime":535.11,"body":"I think it's my"},{"speaker":"George Freney","startTime":532.77,"endTime":535.11,"body":"art. I genuinely think that"},{"speaker":"George Freney","startTime":535.26,"endTime":537.99,"body":"like, that is what I love it."},{"speaker":"George Freney","startTime":535.26,"endTime":537.99,"body":"Like I take enormous pride and I"},{"speaker":"George Freney","startTime":537.99,"endTime":541.62,"body":"spend hours lining up every"},{"speaker":"George Freney","startTime":537.99,"endTime":541.62,"body":"pixel and every color and making"},{"speaker":"George Freney","startTime":541.62,"endTime":545.64,"body":"it like literally and I look at"},{"speaker":"George Freney","startTime":541.62,"endTime":545.64,"body":"it. I'm really proud of,"},{"speaker":"Daniel Franco","startTime":546.54,"endTime":548.28,"body":"yeah, that's"},{"speaker":"Daniel Franco","startTime":546.54,"endTime":548.28,"body":"brilliant. Do you pass that"},{"speaker":"Daniel Franco","startTime":548.28,"endTime":550.32,"body":"information on? Like, are you"},{"speaker":"Daniel Franco","startTime":548.28,"endTime":550.32,"body":"wait, obviously now with this"},{"speaker":"Daniel Franco","startTime":550.32,"endTime":552.6,"body":"podcast? We're talking, you"},{"speaker":"Daniel Franco","startTime":550.32,"endTime":552.6,"body":"know, if there's one thing that"},{"speaker":"Daniel Franco","startTime":552.6,"endTime":555.48,"body":"you can do, take the one"},{"speaker":"Daniel Franco","startTime":552.6,"endTime":555.48,"body":"chapter, bring it to one page?"},{"speaker":"Daniel Franco","startTime":555.48,"endTime":557.4,"body":"Is that something that you"},{"speaker":"Daniel Franco","startTime":555.48,"endTime":557.4,"body":"talked about your kids so"},{"speaker":"George Freney","startTime":558.12,"endTime":561.12,"body":"I talk to my team"},{"speaker":"George Freney","startTime":558.12,"endTime":561.12,"body":"about my kids about it, like my"},{"speaker":"George Freney","startTime":561.15,"endTime":566.67,"body":"my nine year old son. He did the"},{"speaker":"George Freney","startTime":561.15,"endTime":566.67,"body":"elephant Science Awards. He did"},{"speaker":"George Freney","startTime":566.67,"endTime":572.4,"body":"his first one pager. He did a"},{"speaker":"George Freney","startTime":566.67,"endTime":572.4,"body":"poster. And I was like, was"},{"speaker":"George Freney","startTime":572.4,"endTime":575.94,"body":"really hard. I really wanted to"},{"speaker":"George Freney","startTime":572.4,"endTime":575.94,"body":"get in and fix it"},{"speaker":"Daniel Franco","startTime":576.6,"endTime":578.49,"body":"wasn't perfect,"},{"speaker":"Daniel Franco","startTime":576.6,"endTime":578.49,"body":"but 8020 rule."},{"speaker":"George Freney","startTime":579.78,"endTime":582.51,"body":"experience. It"},{"speaker":"George Freney","startTime":579.78,"endTime":582.51,"body":"was really, but it wasn't proud"},{"speaker":"George Freney","startTime":582.51,"endTime":584.16,"body":"demos. Yes,"},{"speaker":"Daniel Franco","startTime":584.189,"endTime":586.169,"body":"well done."},{"speaker":"Daniel Franco","startTime":584.189,"endTime":586.169,"body":"Excellent. How many kids you go,"},{"speaker":"George Freney","startTime":586.319,"endTime":589.469,"body":"I've got three"},{"speaker":"George Freney","startTime":586.319,"endTime":589.469,"body":"kids jack nine, Angus seven and"},{"speaker":"George Freney","startTime":589.469,"endTime":590.399,"body":"Emily five."},{"speaker":"Daniel Franco","startTime":590.429,"endTime":591.779,"body":"Well done."},{"speaker":"Daniel Franco","startTime":590.429,"endTime":591.779,"body":"Excellent. It's"},{"speaker":"George Freney","startTime":591.78,"endTime":593.37,"body":"fun time. Fun"},{"speaker":"George Freney","startTime":591.78,"endTime":593.37,"body":"time."},{"speaker":"Daniel Franco","startTime":593.4,"endTime":596.73,"body":"My kids a similar"},{"speaker":"Daniel Franco","startTime":593.4,"endTime":596.73,"body":"age so I know exactly what"},{"speaker":"Daniel Franco","startTime":596.73,"endTime":601.11,"body":"you're going through. So you"},{"speaker":"Daniel Franco","startTime":596.73,"endTime":601.11,"body":"seem to be successful academic"},{"speaker":"Daniel Franco","startTime":601.11,"endTime":604.11,"body":"obviously topping this state."},{"speaker":"Daniel Franco","startTime":601.11,"endTime":604.11,"body":"Then you go to engine"},{"speaker":"Daniel Franco","startTime":604.11,"endTime":608.13,"body":"engineering let's see where from"},{"speaker":"Daniel Franco","startTime":604.11,"endTime":608.13,"body":"a jogger free you know being all"},{"speaker":"Daniel Franco","startTime":608.13,"endTime":611.34,"body":"things great a geography Why did"},{"speaker":"Daniel Franco","startTime":608.13,"endTime":611.34,"body":"you then decide to go into"},{"speaker":"Daniel Franco","startTime":611.34,"endTime":611.67,"body":"engineering?"},{"speaker":"George Freney","startTime":611.88,"endTime":614.22,"body":"At school? I did"},{"speaker":"George Freney","startTime":611.88,"endTime":614.22,"body":"maths one maths to physics Chem"},{"speaker":"George Freney","startTime":614.25,"endTime":617.01,"body":"geography. Okay. I didn't like"},{"speaker":"George Freney","startTime":614.25,"endTime":617.01,"body":"English at all. Yeah. Which is"},{"speaker":"George Freney","startTime":617.01,"endTime":618.96,"body":"quite ironic, because now I"},{"speaker":"George Freney","startTime":617.01,"endTime":618.96,"body":"spent a lot of time trying to"},{"speaker":"George Freney","startTime":619.38,"endTime":623.07,"body":"understand things. But"},{"speaker":"George Freney","startTime":619.38,"endTime":623.07,"body":"literally, I remember this"},{"speaker":"George Freney","startTime":623.07,"endTime":625.83,"body":"really clearly. They're like,"},{"speaker":"George Freney","startTime":623.07,"endTime":625.83,"body":"Well, George, pretty smart. Like"},{"speaker":"George Freney","startTime":625.83,"endTime":628.17,"body":"you're doing well at school. You"},{"speaker":"George Freney","startTime":625.83,"endTime":628.17,"body":"know, you could be a doctor or"},{"speaker":"George Freney","startTime":628.17,"endTime":631.83,"body":"an engineer. I don't want to be"},{"speaker":"George Freney","startTime":628.17,"endTime":631.83,"body":"a doctor, engineer, and what"},{"speaker":"George Freney","startTime":631.83,"endTime":635.13,"body":"sort of engineering you want to"},{"speaker":"George Freney","startTime":631.83,"endTime":635.13,"body":"do and publish the percentage of"},{"speaker":"George Freney","startTime":635.13,"endTime":638.04,"body":"men and women in each engineer"},{"speaker":"George Freney","startTime":635.13,"endTime":638.04,"body":"engineering discipline. I was"},{"speaker":"George Freney","startTime":638.04,"endTime":640.5,"body":"like, chemical engineering, Haas"},{"speaker":"George Freney","startTime":638.04,"endTime":640.5,"body":"proportion of women. I'll do"},{"speaker":"George Freney","startTime":640.5,"endTime":643.11,"body":"that. Yeah. Yeah. And that was,"},{"speaker":"George Freney","startTime":640.5,"endTime":643.11,"body":"that was the subtitle of my"},{"speaker":"George Freney","startTime":643.11,"endTime":644.46,"body":"strategic decision make, like,"},{"speaker":"Daniel Franco","startTime":644.46,"endTime":647.34,"body":"Why'd the GQ just"},{"speaker":"Daniel Franco","startTime":644.46,"endTime":647.34,"body":"what was your thought process"},{"speaker":"Daniel Franco","startTime":647.34,"endTime":647.76,"body":"around?"},{"speaker":"George Freney","startTime":647.789,"endTime":650.459,"body":"Oh, look, I quite"},{"speaker":"George Freney","startTime":647.789,"endTime":650.459,"body":"liked the idea that engineers"},{"speaker":"George Freney","startTime":650.459,"endTime":653.519,"body":"build things like so I sort of"},{"speaker":"George Freney","startTime":650.459,"endTime":653.519,"body":"always sort of had this bent"},{"speaker":"George Freney","startTime":653.519,"endTime":657.029,"body":"towards will engineers make"},{"speaker":"George Freney","startTime":653.519,"endTime":657.029,"body":"things old things are creating"},{"speaker":"George Freney","startTime":657.029,"endTime":660.419,"body":"things that are of the future."},{"speaker":"George Freney","startTime":657.029,"endTime":660.419,"body":"Yeah. So you know, I was, but I"},{"speaker":"George Freney","startTime":660.419,"endTime":663.149,"body":"look, but I was never really"},{"speaker":"George Freney","startTime":660.419,"endTime":663.149,"body":"that thoughtful or strategic"},{"speaker":"George Freney","startTime":663.149,"endTime":665.999,"body":"about these things. It's not"},{"speaker":"George Freney","startTime":663.149,"endTime":665.999,"body":"like, I want to be this. Just"},{"speaker":"George Freney","startTime":666.179,"endTime":668.309,"body":"just like, engineers build"},{"speaker":"George Freney","startTime":666.179,"endTime":668.309,"body":"things. I'll do that. Yeah."},{"speaker":"George Freney","startTime":668.429,"endTime":671.909,"body":"Okay. Don't feel sort of fear."},{"speaker":"George Freney","startTime":668.429,"endTime":671.909,"body":"Yeah. Never worked as an"},{"speaker":"George Freney","startTime":671.909,"endTime":673.169,"body":"engineer. Yeah. Cuz"},{"speaker":"Daniel Franco","startTime":673.169,"endTime":675.959,"body":"you finished you"},{"speaker":"Daniel Franco","startTime":673.169,"endTime":675.959,"body":"came engineering got into"},{"speaker":"Daniel Franco","startTime":675.959,"endTime":676.709,"body":"startup world."},{"speaker":"George Freney","startTime":676.86,"endTime":680.28,"body":"So I it's really"},{"speaker":"George Freney","startTime":676.86,"endTime":680.28,"body":"interesting. You know,"},{"speaker":"Daniel Franco","startTime":680.49,"endTime":684.27,"body":"we had a"},{"speaker":"Daniel Franco","startTime":680.49,"endTime":684.27,"body":"nightclub at one point did we"},{"speaker":"Daniel Franco","startTime":684.27,"endTime":685.14,"body":"get into this world?"},{"speaker":"George Freney","startTime":685.8,"endTime":688.32,"body":"So I go to"},{"speaker":"George Freney","startTime":685.8,"endTime":688.32,"body":"engineering because we'll get"},{"speaker":"George Freney","startTime":688.32,"endTime":690.48,"body":"into that where like, so I was"},{"speaker":"George Freney","startTime":688.32,"endTime":690.48,"body":"doing a chemical engineering,"},{"speaker":"George Freney","startTime":690.48,"endTime":694.23,"body":"you guys started engineering of"},{"speaker":"George Freney","startTime":690.48,"endTime":694.23,"body":"17 or 17 year olds at uni during"},{"speaker":"George Freney","startTime":694.23,"endTime":698.4,"body":"chemical engineering 40 contact"},{"speaker":"George Freney","startTime":694.23,"endTime":698.4,"body":"hours a week, it was busy. And I"},{"speaker":"George Freney","startTime":698.4,"endTime":701.01,"body":"wasn't that interested in it? To"},{"speaker":"George Freney","startTime":698.4,"endTime":701.01,"body":"be honest, like I was just doing"},{"speaker":"George Freney","startTime":701.01,"endTime":704.19,"body":"a great group of friends, you"},{"speaker":"George Freney","startTime":701.01,"endTime":704.19,"body":"know, get to third year. And I"},{"speaker":"George Freney","startTime":704.19,"endTime":706.26,"body":"sort of in that period, I was"},{"speaker":"George Freney","startTime":704.19,"endTime":706.26,"body":"sort of I would describe as a"},{"speaker":"George Freney","startTime":706.26,"endTime":709.41,"body":"bit of like, a not a fascist,"},{"speaker":"George Freney","startTime":706.26,"endTime":709.41,"body":"but I didn't really think about"},{"speaker":"George Freney","startTime":709.41,"endTime":712.8,"body":"how the world worked. I was just"},{"speaker":"George Freney","startTime":709.41,"endTime":712.8,"body":"like mining, let's go mining,"},{"speaker":"George Freney","startTime":712.89,"endTime":715.35,"body":"dig stuff up. My family was in"},{"speaker":"George Freney","startTime":712.89,"endTime":715.35,"body":"the mining industry. And I was"},{"speaker":"George Freney","startTime":715.35,"endTime":717.66,"body":"like, Well, I never really"},{"speaker":"George Freney","startTime":715.35,"endTime":717.66,"body":"thought about how the world"},{"speaker":"George Freney","startTime":717.66,"endTime":721.17,"body":"works contextually. You know,"},{"speaker":"George Freney","startTime":717.66,"endTime":721.17,"body":"the indigenous world. And I got"},{"speaker":"George Freney","startTime":721.17,"endTime":723.69,"body":"into uni one day in third year,"},{"speaker":"George Freney","startTime":721.17,"endTime":723.69,"body":"and I'd been out late the night"},{"speaker":"George Freney","startTime":723.69,"endTime":725.82,"body":"before I was the last one into"},{"speaker":"George Freney","startTime":723.69,"endTime":725.82,"body":"class. And we had to pick out"},{"speaker":"George Freney","startTime":725.82,"endTime":730.02,"body":"research projects. And I picked"},{"speaker":"George Freney","startTime":725.82,"endTime":730.02,"body":"one about Eddie Mabo. So he was"},{"speaker":"George Freney","startTime":730.02,"endTime":732.84,"body":"the last one website, I was"},{"speaker":"George Freney","startTime":730.02,"endTime":732.84,"body":"forced to do a research project"},{"speaker":"George Freney","startTime":732.84,"endTime":734.94,"body":"about it. And this has got"},{"speaker":"George Freney","startTime":732.84,"endTime":734.94,"body":"nothing to do with engineering."},{"speaker":"George Freney","startTime":734.94,"endTime":738.39,"body":"So you didn't pick the You told"},{"speaker":"George Freney","startTime":734.94,"endTime":738.39,"body":"that was that was the last one."},{"speaker":"George Freney","startTime":738.39,"endTime":742.38,"body":"So I was like, that was the last"},{"speaker":"George Freney","startTime":738.39,"endTime":742.38,"body":"one. All right, I've got a I got"},{"speaker":"George Freney","startTime":742.38,"endTime":745.44,"body":"to do a project about indigenous"},{"speaker":"George Freney","startTime":742.38,"endTime":745.44,"body":"history. And at Mabo. You"},{"speaker":"George Freney","startTime":745.44,"endTime":745.74,"body":"probably"},{"speaker":"Daniel Franco","startTime":745.74,"endTime":749.07,"body":"Jagat in the US"},{"speaker":"Daniel Franco","startTime":745.74,"endTime":749.07,"body":"the best thing? That's amazing."},{"speaker":"Daniel Franco","startTime":749.1,"endTime":749.55,"body":"Yeah."},{"speaker":"George Freney","startTime":750.089,"endTime":752.159,"body":"And that was a"},{"speaker":"George Freney","startTime":750.089,"endTime":752.159,"body":"sliding door moment for me"},{"speaker":"George Freney","startTime":752.159,"endTime":756.479,"body":"because it made me understand"},{"speaker":"George Freney","startTime":752.159,"endTime":756.479,"body":"what had happened in terms of"},{"speaker":"George Freney","startTime":756.479,"endTime":759.929,"body":"how white settlers had come here"},{"speaker":"George Freney","startTime":756.479,"endTime":759.929,"body":"and to find terra nullius. And"},{"speaker":"George Freney","startTime":759.929,"endTime":763.109,"body":"that gave them international"},{"speaker":"George Freney","startTime":759.929,"endTime":763.109,"body":"legal rights to try and take the"},{"speaker":"George Freney","startTime":763.109,"endTime":766.199,"body":"land. And I was like, this is"},{"speaker":"George Freney","startTime":763.109,"endTime":766.199,"body":"just so wrong, like, and I went"},{"speaker":"Daniel Franco","startTime":766.23,"endTime":768.99,"body":"shifted, how can"},{"speaker":"Daniel Franco","startTime":766.23,"endTime":768.99,"body":"you treat a human being human"},{"speaker":"Daniel Franco","startTime":768.99,"endTime":769.53,"body":"beings? How"},{"speaker":"George Freney","startTime":769.53,"endTime":772.29,"body":"can the system"},{"speaker":"George Freney","startTime":769.53,"endTime":772.29,"body":"work in a way that enables that"},{"speaker":"George Freney","startTime":772.29,"endTime":775.65,"body":"to happen? It was only 150 years"},{"speaker":"George Freney","startTime":772.29,"endTime":775.65,"body":"ago. So I learned there that"},{"speaker":"George Freney","startTime":775.65,"endTime":778.2,"body":"we're at Mabo did and then, you"},{"speaker":"George Freney","startTime":775.65,"endTime":778.2,"body":"know, the native title was and I"},{"speaker":"George Freney","startTime":778.2,"endTime":781.2,"body":"became really interested and as"},{"speaker":"George Freney","startTime":778.2,"endTime":781.2,"body":"I sort of made my I do not want"},{"speaker":"George Freney","startTime":781.2,"endTime":783.54,"body":"to be a chemical engineer. I do"},{"speaker":"George Freney","startTime":781.2,"endTime":783.54,"body":"not want to be involved in"},{"speaker":"George Freney","startTime":783.57,"endTime":786.0,"body":"extracting oil and mining and"},{"speaker":"George Freney","startTime":783.57,"endTime":786.0,"body":"all of that. And I was pretty"},{"speaker":"George Freney","startTime":786.0,"endTime":789.63,"body":"lost. And I just finished uni"},{"speaker":"George Freney","startTime":786.0,"endTime":789.63,"body":"and started a t shirt business"},{"speaker":"George Freney","startTime":789.63,"endTime":794.49,"body":"and then got into T shirts, just"},{"speaker":"George Freney","startTime":789.63,"endTime":794.49,"body":"just HyperCard T shirts, buy"},{"speaker":"George Freney","startTime":794.49,"endTime":798.06,"body":"some T shirts and sell, you"},{"speaker":"George Freney","startTime":794.49,"endTime":798.06,"body":"know, started, you know, you"},{"speaker":"George Freney","startTime":798.06,"endTime":800.55,"body":"know, ran some dance parties."},{"speaker":"George Freney","startTime":798.06,"endTime":800.55,"body":"And you know, I was involved in"},{"speaker":"George Freney","startTime":800.55,"endTime":803.7,"body":"running a nightclub on primary"},{"speaker":"George Freney","startTime":800.55,"endTime":803.7,"body":"Street and it was just having a"},{"speaker":"George Freney","startTime":803.7,"endTime":804.33,"body":"whole lot of fun."},{"speaker":"Daniel Franco","startTime":804.78,"endTime":808.86,"body":"That's brilliant."},{"speaker":"Daniel Franco","startTime":804.78,"endTime":808.86,"body":"And then boodle came along"},{"speaker":"George Freney","startTime":809.039,"endTime":811.079,"body":"now that's a lot"},{"speaker":"George Freney","startTime":809.039,"endTime":811.079,"body":"of like, so that's online way."},{"speaker":"George Freney","startTime":811.079,"endTime":816.059,"body":"So yeah, that was you know what,"},{"speaker":"George Freney","startTime":811.079,"endTime":816.059,"body":"so that's 1996. I finished uni"},{"speaker":"George Freney","startTime":816.149,"endTime":818.699,"body":"and I was just cruising around"},{"speaker":"George Freney","startTime":816.149,"endTime":818.699,"body":"didn't really do anything"},{"speaker":"George Freney","startTime":818.699,"endTime":822.539,"body":"seriously for quite some time."},{"speaker":"George Freney","startTime":818.699,"endTime":822.539,"body":"Then I went up to Sydney in"},{"speaker":"George Freney","startTime":822.539,"endTime":826.139,"body":"2000. And was again just mucking"},{"speaker":"George Freney","startTime":822.539,"endTime":826.139,"body":"around really just having"},{"speaker":"George Freney","startTime":826.139,"endTime":828.689,"body":"basically having fun doing"},{"speaker":"George Freney","startTime":826.139,"endTime":828.689,"body":"little bits of work, trying to"},{"speaker":"George Freney","startTime":828.689,"endTime":832.979,"body":"start businesses nothing too"},{"speaker":"George Freney","startTime":828.689,"endTime":832.979,"body":"serious. And I my mum was a bit"},{"speaker":"George Freney","startTime":832.979,"endTime":841.199,"body":"worried about me, I think. And"},{"speaker":"George Freney","startTime":832.979,"endTime":841.199,"body":"she was she still I digress for"},{"speaker":"George Freney","startTime":841.199,"endTime":844.829,"body":"a second we did we did a group"},{"speaker":"George Freney","startTime":841.199,"endTime":844.829,"body":"strategy session like a team"},{"speaker":"George Freney","startTime":844.829,"endTime":848.009,"body":"culture session last week, the"},{"speaker":"George Freney","startTime":844.829,"endTime":848.009,"body":"consistent theme was George's a"},{"speaker":"George Freney","startTime":848.009,"endTime":854.009,"body":"bit crazy. So it really came"},{"speaker":"George Freney","startTime":848.009,"endTime":854.009,"body":"out. Crazy, but my mom was on"},{"speaker":"George Freney","startTime":854.009,"endTime":856.709,"body":"the board of family business"},{"speaker":"George Freney","startTime":854.009,"endTime":856.709,"body":"Australia. Yeah. And she was on"},{"speaker":"George Freney","startTime":856.709,"endTime":859.859,"body":"the board with Stephen Marshall,"},{"speaker":"George Freney","startTime":856.709,"endTime":859.859,"body":"who's the now the Premier and I"},{"speaker":"George Freney","startTime":859.859,"endTime":863.189,"body":"sat next to him at a conference"},{"speaker":"George Freney","startTime":859.859,"endTime":863.189,"body":"in bond up on the Gold Coast."},{"speaker":"George Freney","startTime":863.489,"endTime":866.399,"body":"And we had a chat got along well"},{"speaker":"George Freney","startTime":863.489,"endTime":866.399,"body":"and it was nice interesting,"},{"speaker":"George Freney","startTime":866.399,"endTime":869.129,"body":"dude. Like, I've met someone"},{"speaker":"George Freney","startTime":866.399,"endTime":869.129,"body":"like that before. I like that,"},{"speaker":"George Freney","startTime":869.129,"endTime":871.679,"body":"man. That sounds pretty cool."},{"speaker":"George Freney","startTime":869.129,"endTime":871.679,"body":"Six months later, I set an"},{"speaker":"George Freney","startTime":871.679,"endTime":874.409,"body":"extreme on applying just"},{"speaker":"George Freney","startTime":871.679,"endTime":874.409,"body":"randomly, and he says Dude, why"},{"speaker":"George Freney","startTime":874.409,"endTime":876.389,"body":"don't you come and work at"},{"speaker":"George Freney","startTime":874.409,"endTime":876.389,"body":"Marshall furniture with me in"},{"speaker":"George Freney","startTime":876.389,"endTime":878.939,"body":"Adelaide. Okay, you know, my"},{"speaker":"George Freney","startTime":876.389,"endTime":878.939,"body":"girlfriend was in Adelaide. I"},{"speaker":"George Freney","startTime":878.939,"endTime":881.189,"body":"was in Sydney. I moved back to"},{"speaker":"George Freney","startTime":878.939,"endTime":881.189,"body":"Adelaide and that sounds like a"},{"speaker":"George Freney","startTime":881.189,"endTime":885.029,"body":"great plan. So I started working"},{"speaker":"George Freney","startTime":881.189,"endTime":885.029,"body":"for Marshall furniture in 2001"},{"speaker":"George Freney","startTime":885.719,"endTime":889.889,"body":"As a business analyst optimizing"},{"speaker":"George Freney","startTime":885.719,"endTime":889.889,"body":"supply chain in the factory and"},{"speaker":"George Freney","startTime":890.009,"endTime":893.849,"body":"which has nothing to do with"},{"speaker":"George Freney","startTime":890.009,"endTime":893.849,"body":"anything I did. And then through"},{"speaker":"George Freney","startTime":893.849,"endTime":896.069,"body":"over a few years progressed"},{"speaker":"George Freney","startTime":893.849,"endTime":896.069,"body":"through to being the general"},{"speaker":"George Freney","startTime":896.069,"endTime":899.099,"body":"manager of the commercial"},{"speaker":"George Freney","startTime":896.069,"endTime":899.099,"body":"division helped Steven with the"},{"speaker":"George Freney","startTime":899.369,"endTime":901.919,"body":"transaction To sell it to"},{"speaker":"George Freney","startTime":899.369,"endTime":901.919,"body":"Steinhoff, and so wow, this"},{"speaker":"George Freney","startTime":901.919,"endTime":904.769,"body":"business stuff's cool, man. Like"},{"speaker":"George Freney","startTime":901.919,"endTime":904.769,"body":"I really sort of got a flavor"},{"speaker":"George Freney","startTime":904.769,"endTime":907.829,"body":"for it. Yeah. And then in 2003,"},{"speaker":"George Freney","startTime":904.769,"endTime":907.829,"body":"I went and worked for Yasser"},{"speaker":"George Freney","startTime":907.829,"endTime":910.739,"body":"Shahin up at Paragon"},{"speaker":"George Freney","startTime":907.829,"endTime":910.739,"body":"Corporation, yep. on special"},{"speaker":"George Freney","startTime":910.739,"endTime":913.439,"body":"projects. And I was like, Wow,"},{"speaker":"George Freney","startTime":910.739,"endTime":913.439,"body":"man, this is like, cool. This is"},{"speaker":"George Freney","startTime":913.439,"endTime":915.989,"body":"that's the first time I got"},{"speaker":"George Freney","startTime":913.439,"endTime":915.989,"body":"exposed to the power of data and"},{"speaker":"George Freney","startTime":915.989,"endTime":919.349,"body":"technology. We were using"},{"speaker":"George Freney","startTime":915.989,"endTime":919.349,"body":"sophisticated data. And I met a"},{"speaker":"George Freney","startTime":919.349,"endTime":922.769,"body":"guy called Jeff Roche on when I"},{"speaker":"George Freney","startTime":919.349,"endTime":922.769,"body":"was there, who was provided to,"},{"speaker":"George Freney","startTime":923.369,"endTime":925.919,"body":"through his business, SDM"},{"speaker":"George Freney","startTime":923.369,"endTime":925.919,"body":"strategic data management was"},{"speaker":"George Freney","startTime":925.919,"endTime":928.649,"body":"providing services to Yasser and"},{"speaker":"George Freney","startTime":925.919,"endTime":928.649,"body":"got to know that as well, this"},{"speaker":"George Freney","startTime":928.649,"endTime":932.549,"body":"stuff's really cool. Yeah. And"},{"speaker":"George Freney","startTime":928.649,"endTime":932.549,"body":"in 2006, I was like, man,"},{"speaker":"George Freney","startTime":932.549,"endTime":933.989,"body":"there's not enough going on"},{"speaker":"George Freney","startTime":932.549,"endTime":933.989,"body":"Adelaide, I need to do something"},{"speaker":"George Freney","startTime":933.989,"endTime":937.469,"body":"more, more adventure. So I moved"},{"speaker":"George Freney","startTime":933.989,"endTime":937.469,"body":"back to Sydney. And it was at"},{"speaker":"George Freney","startTime":937.469,"endTime":941.849,"body":"that point that I met a Danish"},{"speaker":"George Freney","startTime":937.469,"endTime":941.849,"body":"guy called Johnny Torsen. When I"},{"speaker":"George Freney","startTime":941.849,"endTime":944.099,"body":"was doing some management"},{"speaker":"George Freney","startTime":941.849,"endTime":944.099,"body":"consulting work, and he was a"},{"speaker":"George Freney","startTime":944.099,"endTime":947.189,"body":"crazy Danish guy. He's like, two"},{"speaker":"George Freney","startTime":944.099,"endTime":947.189,"body":"times, these are George, I've"},{"speaker":"George Freney","startTime":947.189,"endTime":949.949,"body":"got this idea. I've got this"},{"speaker":"George Freney","startTime":947.189,"endTime":949.949,"body":"idea for this tech company,"},{"speaker":"George Freney","startTime":950.129,"endTime":954.029,"body":"where we like we take itinerary"},{"speaker":"George Freney","startTime":950.129,"endTime":954.029,"body":"data. And this is before mobile,"},{"speaker":"George Freney","startTime":954.089,"endTime":956.639,"body":"this is before smartphones, we"},{"speaker":"George Freney","startTime":954.089,"endTime":956.639,"body":"take itinerary data, and we"},{"speaker":"George Freney","startTime":956.639,"endTime":959.669,"body":"build a rules engine. And it"},{"speaker":"George Freney","startTime":956.639,"endTime":959.669,"body":"sends automated text messages to"},{"speaker":"George Freney","startTime":959.669,"endTime":962.819,"body":"people about their travel plans"},{"speaker":"George Freney","startTime":959.669,"endTime":962.819,"body":"and disruptions. And we can"},{"speaker":"George Freney","startTime":962.819,"endTime":965.729,"body":"track where they are. And we can"},{"speaker":"George Freney","startTime":962.819,"endTime":965.729,"body":"manage risk and procurement for"},{"speaker":"George Freney","startTime":965.729,"endTime":969.479,"body":"big companies alike. Yeah, so we"},{"speaker":"George Freney","startTime":965.729,"endTime":969.479,"body":"wrote a small my business"},{"speaker":"George Freney","startTime":969.479,"endTime":973.199,"body":"partner items, small check, and"},{"speaker":"George Freney","startTime":969.479,"endTime":973.199,"body":"came like an early investor in"},{"speaker":"George Freney","startTime":973.199,"endTime":977.009,"body":"this Danish travel tech startup"},{"speaker":"George Freney","startTime":973.199,"endTime":977.009,"body":"brilliant. I've never made an"},{"speaker":"George Freney","startTime":977.009,"endTime":979.109,"body":"investment in my life. And I"},{"speaker":"George Freney","startTime":977.009,"endTime":979.109,"body":"just like this guy. And so then"},{"speaker":"George Freney","startTime":979.109,"endTime":983.369,"body":"I ended up starting a company in"},{"speaker":"George Freney","startTime":979.109,"endTime":983.369,"body":"Australia to distribute that"},{"speaker":"George Freney","startTime":983.369,"endTime":987.749,"body":"product in the Asia Pacific"},{"speaker":"George Freney","startTime":983.369,"endTime":987.749,"body":"region. And from 2006 to 2012."},{"speaker":"George Freney","startTime":987.989,"endTime":990.569,"body":"We grew that business and ended"},{"speaker":"George Freney","startTime":987.989,"endTime":990.569,"body":"up selling it to a company"},{"speaker":"George Freney","startTime":990.569,"endTime":997.829,"body":"called concur. In 2012, which is"},{"speaker":"George Freney","startTime":990.569,"endTime":997.829,"body":"an amazing learning. And Dorado"},{"speaker":"George Freney","startTime":997.859,"endTime":1000.889,"body":"we made some money, but nowhere"},{"speaker":"George Freney","startTime":997.859,"endTime":1000.889,"body":"near as much as we should"},{"speaker":"George Freney","startTime":1000.919,"endTime":1003.499,"body":"because and I learned some"},{"speaker":"George Freney","startTime":1000.919,"endTime":1003.499,"body":"really valuable lessons. While I"},{"speaker":"George Freney","startTime":1003.499,"endTime":1006.559,"body":"was just all I thought about was"},{"speaker":"George Freney","startTime":1003.499,"endTime":1006.559,"body":"product product product, like"},{"speaker":"George Freney","startTime":1006.589,"endTime":1009.289,"body":"how do we solve the problems for"},{"speaker":"George Freney","startTime":1006.589,"endTime":1009.289,"body":"our customers product? And I"},{"speaker":"George Freney","startTime":1009.289,"endTime":1012.829,"body":"didn't think about the corporate"},{"speaker":"George Freney","startTime":1009.289,"endTime":1012.829,"body":"structure, the investors that I"},{"speaker":"George Freney","startTime":1012.829,"endTime":1015.319,"body":"didn't think about that. Yeah."},{"speaker":"George Freney","startTime":1012.829,"endTime":1015.319,"body":"And they had bought some"},{"speaker":"George Freney","startTime":1015.319,"endTime":1019.249,"body":"investors in from Finland that"},{"speaker":"George Freney","startTime":1015.319,"endTime":1019.249,"body":"were not that well aligned to"},{"speaker":"George Freney","startTime":1019.249,"endTime":1021.049,"body":"what we're doing. So we were"},{"speaker":"George Freney","startTime":1019.249,"endTime":1021.049,"body":"trying, me and Johnny were like,"},{"speaker":"George Freney","startTime":1021.049,"endTime":1023.839,"body":"just go, you know, the world's"},{"speaker":"George Freney","startTime":1021.049,"endTime":1023.839,"body":"taking off. Like Steve doesn't"},{"speaker":"George Freney","startTime":1023.839,"endTime":1026.599,"body":"intend his money everywhere."},{"speaker":"George Freney","startTime":1023.839,"endTime":1026.599,"body":"Like, let's build this is build"},{"speaker":"George Freney","startTime":1026.599,"endTime":1029.479,"body":"a big, and we're talking to"},{"speaker":"George Freney","startTime":1026.599,"endTime":1029.479,"body":"Silicon Valley VCs and they are"},{"speaker":"George Freney","startTime":1029.479,"endTime":1031.849,"body":"interested in investing. But the"},{"speaker":"George Freney","startTime":1029.479,"endTime":1031.849,"body":"finish investors didn't want us"},{"speaker":"George Freney","startTime":1031.849,"endTime":1036.409,"body":"to do that. And unfortunately,"},{"speaker":"George Freney","startTime":1031.849,"endTime":1036.409,"body":"we massively sub optimized the"},{"speaker":"George Freney","startTime":1036.409,"endTime":1038.989,"body":"opportunity that the product"},{"speaker":"George Freney","startTime":1036.409,"endTime":1038.989,"body":"represented, and ended up"},{"speaker":"George Freney","startTime":1038.989,"endTime":1042.199,"body":"selling it for I think, like a"},{"speaker":"George Freney","startTime":1038.989,"endTime":1042.199,"body":"fifth of what we should have. So"},{"speaker":"George Freney","startTime":1042.199,"endTime":1045.559,"body":"we had some money, but not great"},{"speaker":"George Freney","startTime":1042.199,"endTime":1045.559,"body":"money. But I got literally"},{"speaker":"George Freney","startTime":1045.559,"endTime":1048.829,"body":"caught the bug. How cool is"},{"speaker":"George Freney","startTime":1045.559,"endTime":1048.829,"body":"this? You can have an idea,"},{"speaker":"George Freney","startTime":1048.859,"endTime":1052.999,"body":"build some tech help customers"},{"speaker":"George Freney","startTime":1048.859,"endTime":1052.999,"body":"do amazing solve problems."},{"speaker":"George Freney","startTime":1052.999,"endTime":1058.159,"body":"Right? So then in 2012, we had"},{"speaker":"George Freney","startTime":1052.999,"endTime":1058.159,"body":"this idea. Well, I had this idea"},{"speaker":"George Freney","startTime":1058.339,"endTime":1061.609,"body":"that it would be really cool to"},{"speaker":"George Freney","startTime":1058.339,"endTime":1061.609,"body":"get a message on your phone when"},{"speaker":"George Freney","startTime":1061.609,"endTime":1064.219,"body":"you're walking past a physical"},{"speaker":"George Freney","startTime":1061.609,"endTime":1064.219,"body":"shop that sold the product you"},{"speaker":"George Freney","startTime":1064.219,"endTime":1066.979,"body":"wanted to buy. It was like a"},{"speaker":"George Freney","startTime":1064.219,"endTime":1066.979,"body":"smart shopping list. Yeah, just"},{"speaker":"George Freney","startTime":1066.979,"endTime":1069.019,"body":"let you know when you're near a"},{"speaker":"George Freney","startTime":1066.979,"endTime":1069.019,"body":"physical shop that sells out the"},{"speaker":"George Freney","startTime":1069.019,"endTime":1069.259,"body":"word"},{"speaker":"Daniel Franco","startTime":1069.26,"endTime":1071.9,"body":"before spam, like"},{"speaker":"Daniel Franco","startTime":1069.26,"endTime":1071.9,"body":"because that would annoy?"},{"speaker":"George Freney","startTime":1079.1,"endTime":1081.41,"body":"Boots, walking"},{"speaker":"George Freney","startTime":1079.1,"endTime":1081.41,"body":"past the arm William Sharpe Hey,"},{"speaker":"George Freney","startTime":1081.41,"endTime":1084.38,"body":"George, remember you want"},{"speaker":"George Freney","startTime":1081.41,"endTime":1084.38,"body":"tomorrow? Yeah, that's internal"},{"speaker":"George Freney","startTime":1084.38,"endTime":1089.39,"body":"FDA. Yeah. So I was like, that's"},{"speaker":"George Freney","startTime":1084.38,"endTime":1089.39,"body":"interesting. Researching was in"},{"speaker":"George Freney","startTime":1089.39,"endTime":1091.79,"body":"the process of selling the other"},{"speaker":"George Freney","startTime":1089.39,"endTime":1091.79,"body":"company. And I was like, this"},{"speaker":"George Freney","startTime":1091.79,"endTime":1095.15,"body":"looks interesting and started"},{"speaker":"George Freney","startTime":1091.79,"endTime":1095.15,"body":"building up a thesis around, how"},{"speaker":"George Freney","startTime":1095.15,"endTime":1099.41,"body":"do you help shoppers find stuff"},{"speaker":"George Freney","startTime":1095.15,"endTime":1099.41,"body":"in physical stores. And we went"},{"speaker":"George Freney","startTime":1099.41,"endTime":1102.68,"body":"and started this thing. We"},{"speaker":"George Freney","startTime":1099.41,"endTime":1102.68,"body":"called it listo. Before we got"},{"speaker":"George Freney","startTime":1102.68,"endTime":1105.5,"body":"the branding people involved,"},{"speaker":"George Freney","startTime":1102.68,"endTime":1105.5,"body":"and then it became caboodle. But"},{"speaker":"George Freney","startTime":1105.5,"endTime":1108.11,"body":"then there were some trademark"},{"speaker":"George Freney","startTime":1105.5,"endTime":1108.11,"body":"infringement issues as boodle."},{"speaker":"George Freney","startTime":1108.62,"endTime":1113.18,"body":"And you know, we raised a lot of"},{"speaker":"George Freney","startTime":1108.62,"endTime":1113.18,"body":"money in 2012, on the back of a"},{"speaker":"George Freney","startTime":1113.18,"endTime":1116.24,"body":"PowerPoint deck. So put together"},{"speaker":"George Freney","startTime":1113.18,"endTime":1116.24,"body":"a team raised two and a half a"},{"speaker":"George Freney","startTime":1116.24,"endTime":1118.76,"body":"million dollars without a"},{"speaker":"George Freney","startTime":1116.24,"endTime":1118.76,"body":"product who's just a PowerPoint"},{"speaker":"George Freney","startTime":1118.76,"endTime":1119.0,"body":"deck."},{"speaker":"Daniel Franco","startTime":1119.03,"endTime":1119.96,"body":"How do you go"},{"speaker":"Daniel Franco","startTime":1119.03,"endTime":1119.96,"body":"about that?"},{"speaker":"George Freney","startTime":1119.99,"endTime":1122.18,"body":"Yeah, this is, I"},{"speaker":"George Freney","startTime":1119.99,"endTime":1122.18,"body":"don't know, man. I'm just like,"},{"speaker":"George Freney","startTime":1122.33,"endTime":1123.65,"body":"let's do it. So"},{"speaker":"Daniel Franco","startTime":1123.68,"endTime":1125.69,"body":"is it do you"},{"speaker":"Daniel Franco","startTime":1123.68,"endTime":1125.69,"body":"think it's your background,"},{"speaker":"Daniel Franco","startTime":1125.69,"endTime":1128.03,"body":"working with machines, working"},{"speaker":"Daniel Franco","startTime":1125.69,"endTime":1128.03,"body":"with Marshall working with"},{"speaker":"Daniel Franco","startTime":1128.06,"endTime":1129.2,"body":"Russia and all these?"},{"speaker":"George Freney","startTime":1129.56,"endTime":1133.04,"body":"I think all of"},{"speaker":"George Freney","startTime":1129.56,"endTime":1133.04,"body":"them contribute to, I believe,"},{"speaker":"George Freney","startTime":1133.04,"endTime":1136.73,"body":"but I think I have a core"},{"speaker":"George Freney","startTime":1133.04,"endTime":1136.73,"body":"fundamental philosophy that you"},{"speaker":"George Freney","startTime":1136.73,"endTime":1141.62,"body":"just imagine the future and go"},{"speaker":"George Freney","startTime":1136.73,"endTime":1141.62,"body":"and start doing it. Yeah, like"},{"speaker":"George Freney","startTime":1141.62,"endTime":1141.86,"body":"so."},{"speaker":"Daniel Franco","startTime":1142.25,"endTime":1144.41,"body":"I haven't been so"},{"speaker":"Daniel Franco","startTime":1142.25,"endTime":1144.41,"body":"he was a visionary. I have very"},{"speaker":"Daniel Franco","startTime":1144.41,"endTime":1145.22,"body":"little fear"},{"speaker":"George Freney","startTime":1145.31,"endTime":1147.89,"body":"of that not"},{"speaker":"George Freney","startTime":1145.31,"endTime":1147.89,"body":"working. And I'm very little"},{"speaker":"George Freney","startTime":1147.89,"endTime":1151.73,"body":"fear of talking to people and"},{"speaker":"George Freney","startTime":1147.89,"endTime":1151.73,"body":"asking him so in that window, I"},{"speaker":"George Freney","startTime":1151.73,"endTime":1154.61,"body":"just you have to have so many"},{"speaker":"George Freney","startTime":1151.73,"endTime":1154.61,"body":"conversations to explain"},{"speaker":"George Freney","startTime":1154.61,"endTime":1158.15,"body":"something that doesn't exist. So"},{"speaker":"George Freney","startTime":1154.61,"endTime":1158.15,"body":"you know, and I've spent so much"},{"speaker":"George Freney","startTime":1158.15,"endTime":1160.43,"body":"time explaining things that"},{"speaker":"George Freney","startTime":1158.15,"endTime":1160.43,"body":"don't exist. So we raised a lot"},{"speaker":"George Freney","startTime":1160.43,"endTime":1163.79,"body":"of money, we got the Packers"},{"speaker":"George Freney","startTime":1160.43,"endTime":1163.79,"body":"involved, we got the you know,"},{"speaker":"George Freney","startTime":1163.79,"endTime":1167.93,"body":"UBS bank, you know, the CEO of"},{"speaker":"George Freney","startTime":1163.79,"endTime":1167.93,"body":"UBS bank was involved. It was a"},{"speaker":"George Freney","startTime":1167.93,"endTime":1169.49,"body":"really great group of people."},{"speaker":"Daniel Franco","startTime":1169.52,"endTime":1170.9,"body":"How do you go"},{"speaker":"Daniel Franco","startTime":1169.52,"endTime":1170.9,"body":"about connecting with these"},{"speaker":"Daniel Franco","startTime":1170.9,"endTime":1171.32,"body":"people?"},{"speaker":"George Freney","startTime":1171.92,"endTime":1173.57,"body":"I collect people"},{"speaker":"George Freney","startTime":1171.92,"endTime":1173.57,"body":"Yeah, yes."},{"speaker":"Daniel Franco","startTime":1173.6,"endTime":1175.43,"body":"Right. People"},{"speaker":"Daniel Franco","startTime":1173.6,"endTime":1175.43,"body":"collect the things so"},{"speaker":"George Freney","startTime":1175.46,"endTime":1177.53,"body":"you know, my"},{"speaker":"George Freney","startTime":1175.46,"endTime":1177.53,"body":"oldest friend from Adelaide, my"},{"speaker":"George Freney","startTime":1177.56,"endTime":1182.3,"body":"best friend from school was in"},{"speaker":"George Freney","startTime":1177.56,"endTime":1182.3,"body":"Sydney he had a great network"},{"speaker":"George Freney","startTime":1182.3,"endTime":1185.72,"body":"and was friends with he was"},{"speaker":"George Freney","startTime":1182.3,"endTime":1185.72,"body":"really good friends with a lady"},{"speaker":"George Freney","startTime":1185.72,"endTime":1189.62,"body":"called Erica packet James"},{"speaker":"George Freney","startTime":1185.72,"endTime":1189.62,"body":"packers xy. We met her we tack"},{"speaker":"George Freney","startTime":1189.62,"endTime":1192.38,"body":"talked about what we're doing."},{"speaker":"George Freney","startTime":1189.62,"endTime":1192.38,"body":"She liked it. I talked to James"},{"speaker":"George Freney","startTime":1192.38,"endTime":1194.66,"body":"who's like, Man sounds"},{"speaker":"George Freney","startTime":1192.38,"endTime":1194.66,"body":"interesting, you know, and says,"},{"speaker":"George Freney","startTime":1194.87,"endTime":1198.89,"body":"just this conversation, so you"},{"speaker":"George Freney","startTime":1194.87,"endTime":1198.89,"body":"just follow Yeah, and I think"},{"speaker":"George Freney","startTime":1198.89,"endTime":1202.25,"body":"there's a I was talking to my"},{"speaker":"George Freney","startTime":1198.89,"endTime":1202.25,"body":"team about it this week. It's"},{"speaker":"George Freney","startTime":1202.25,"endTime":1205.97,"body":"like, you have to just have"},{"speaker":"George Freney","startTime":1202.25,"endTime":1205.97,"body":"vulnerable, open genuine"},{"speaker":"George Freney","startTime":1206.03,"endTime":1210.08,"body":"conversation people. So it's"},{"speaker":"George Freney","startTime":1206.03,"endTime":1210.08,"body":"like, my view is when I'm"},{"speaker":"George Freney","startTime":1210.11,"endTime":1212.96,"body":"collecting, like talking to"},{"speaker":"George Freney","startTime":1210.11,"endTime":1212.96,"body":"people. I'm just this is me."},{"speaker":"George Freney","startTime":1212.99,"endTime":1216.14,"body":"This is what I believe this is"},{"speaker":"George Freney","startTime":1212.99,"endTime":1216.14,"body":"how I see the future. I've got"},{"speaker":"George Freney","startTime":1216.17,"endTime":1221.33,"body":"reasonably good at articulating"},{"speaker":"George Freney","startTime":1216.17,"endTime":1221.33,"body":"things quickly. 100% And then I"},{"speaker":"George Freney","startTime":1221.33,"endTime":1223.76,"body":"think it's a combination of Oh,"},{"speaker":"George Freney","startTime":1221.33,"endTime":1223.76,"body":"wow, you've got a nice vision of"},{"speaker":"George Freney","startTime":1223.76,"endTime":1227.0,"body":"the future might be a bit crazy."},{"speaker":"George Freney","startTime":1223.76,"endTime":1227.0,"body":"Yeah. You got a lot of passion."},{"speaker":"George Freney","startTime":1227.03,"endTime":1229.85,"body":"And you seem to be really honest"},{"speaker":"George Freney","startTime":1227.03,"endTime":1229.85,"body":"and vulnerable, transparent"},{"speaker":"George Freney","startTime":1229.85,"endTime":1231.14,"body":"about it. Okay,"},{"speaker":"Daniel Franco","startTime":1231.2,"endTime":1232.4,"body":"let's get to it."},{"speaker":"Daniel Franco","startTime":1231.2,"endTime":1232.4,"body":"I'm interested."},{"speaker":"George Freney","startTime":1232.43,"endTime":1234.92,"body":"Yeah. So boodle."},{"speaker":"George Freney","startTime":1232.43,"endTime":1234.92,"body":"We started."},{"speaker":"Daniel Franco","startTime":1235.16,"endTime":1237.65,"body":"So be a good"},{"speaker":"Daniel Franco","startTime":1235.16,"endTime":1237.65,"body":"person, right? That's open and"},{"speaker":"Daniel Franco","startTime":1237.65,"endTime":1239.3,"body":"honest. Really? Yeah."},{"speaker":"George Freney","startTime":1239.81,"endTime":1243.56,"body":"I think, yes."},{"speaker":"George Freney","startTime":1239.81,"endTime":1243.56,"body":"100% be open and honest and"},{"speaker":"George Freney","startTime":1243.56,"endTime":1246.11,"body":"transparent. Like don't try and"},{"speaker":"George Freney","startTime":1243.56,"endTime":1246.11,"body":"play games with this."},{"speaker":"Daniel Franco","startTime":1246.14,"endTime":1247.61,"body":"Yeah. Correct."},{"speaker":"Daniel Franco","startTime":1246.14,"endTime":1247.61,"body":"Because if you're trying to"},{"speaker":"Daniel Franco","startTime":1247.61,"endTime":1251.45,"body":"raise money for business, open,"},{"speaker":"Daniel Franco","startTime":1247.61,"endTime":1251.45,"body":"open the books. He's that kind"},{"speaker":"Daniel Franco","startTime":1251.45,"endTime":1251.96,"body":"of what you're saying,"},{"speaker":"George Freney","startTime":1251.99,"endTime":1254.45,"body":"where there's a"},{"speaker":"George Freney","startTime":1251.99,"endTime":1254.45,"body":"loop and I can't help I'm a mad"},{"speaker":"George Freney","startTime":1254.45,"endTime":1260.72,"body":"put Adelaide fan. A few weeks"},{"speaker":"George Freney","startTime":1254.45,"endTime":1260.72,"body":"ago, I got a Brahma which is a"},{"speaker":"George Freney","startTime":1260.72,"endTime":1264.08,"body":"small consolation prize only"},{"speaker":"George Freney","startTime":1260.72,"endTime":1264.08,"body":"ones an amazing human being. But"},{"speaker":"George Freney","startTime":1264.08,"endTime":1267.65,"body":"there is a principle in their"},{"speaker":"George Freney","startTime":1264.08,"endTime":1267.65,"body":"creed, like the Allied creed"},{"speaker":"George Freney","startTime":1267.65,"endTime":1271.25,"body":"that I really, really love. And"},{"speaker":"George Freney","startTime":1267.65,"endTime":1271.25,"body":"it's like, they can only be"},{"speaker":"George Freney","startTime":1271.25,"endTime":1274.52,"body":"honoring defeat when all of"},{"speaker":"George Freney","startTime":1271.25,"endTime":1274.52,"body":"human endeavor is exhausted. And"},{"speaker":"George Freney","startTime":1274.52,"endTime":1278.09,"body":"I think whenever you're doing"},{"speaker":"George Freney","startTime":1274.52,"endTime":1278.09,"body":"something that is highly likely"},{"speaker":"George Freney","startTime":1278.09,"endTime":1281.75,"body":"to not work, or it's really"},{"speaker":"George Freney","startTime":1278.09,"endTime":1281.75,"body":"risky and hard, which most"},{"speaker":"George Freney","startTime":1281.75,"endTime":1284.99,"body":"stuff, invest is the only thing"},{"speaker":"George Freney","startTime":1281.75,"endTime":1284.99,"body":"I can promise to someone, I"},{"speaker":"George Freney","startTime":1284.99,"endTime":1287.03,"body":"can't promise you, I'm going to"},{"speaker":"George Freney","startTime":1284.99,"endTime":1287.03,"body":"give you a return on your"},{"speaker":"George Freney","startTime":1287.03,"endTime":1290.78,"body":"investment. That promise is"},{"speaker":"George Freney","startTime":1287.03,"endTime":1290.78,"body":"disingenuous. I can promise you"},{"speaker":"George Freney","startTime":1290.93,"endTime":1295.19,"body":"that I will do everything in my"},{"speaker":"George Freney","startTime":1290.93,"endTime":1295.19,"body":"power to use my efforts in the"},{"speaker":"George Freney","startTime":1295.19,"endTime":1297.95,"body":"best way possible to pursue what"},{"speaker":"George Freney","startTime":1295.19,"endTime":1297.95,"body":"I've promised you that I will"},{"speaker":"George Freney","startTime":1297.95,"endTime":1301.67,"body":"try and pursue. Yeah. And if you"},{"speaker":"George Freney","startTime":1297.95,"endTime":1301.67,"body":"do that, and don't do anything"},{"speaker":"George Freney","startTime":1301.7,"endTime":1305.24,"body":"illegal or wrong, then I think"},{"speaker":"George Freney","startTime":1301.7,"endTime":1305.24,"body":"that's successful. If you're"},{"speaker":"George Freney","startTime":1305.24,"endTime":1307.7,"body":"lucky and fortunate enough to"},{"speaker":"George Freney","startTime":1305.24,"endTime":1307.7,"body":"actually get a business up and"},{"speaker":"George Freney","startTime":1307.7,"endTime":1310.49,"body":"running. You know, most startups"},{"speaker":"George Freney","startTime":1307.7,"endTime":1310.49,"body":"don't work like the vast"},{"speaker":"George Freney","startTime":1310.49,"endTime":1313.37,"body":"majority of them don't work. If"},{"speaker":"George Freney","startTime":1310.49,"endTime":1313.37,"body":"you're fortunate enough to get"},{"speaker":"George Freney","startTime":1313.37,"endTime":1315.65,"body":"one up and running, provide"},{"speaker":"George Freney","startTime":1313.37,"endTime":1315.65,"body":"investment trends, brilliant."},{"speaker":"George Freney","startTime":1316.01,"endTime":1319.22,"body":"But if it doesn't work, make"},{"speaker":"George Freney","startTime":1316.01,"endTime":1319.22,"body":"sure it doesn't work in the"},{"speaker":"George Freney","startTime":1319.22,"endTime":1322.25,"body":"right way. And that is you do"},{"speaker":"George Freney","startTime":1319.22,"endTime":1322.25,"body":"everything you have integrity,"},{"speaker":"George Freney","startTime":1322.28,"endTime":1325.4,"body":"you treat everyone with respect,"},{"speaker":"George Freney","startTime":1322.28,"endTime":1325.4,"body":"you don't break the law, and you"},{"speaker":"George Freney","startTime":1325.4,"endTime":1327.77,"body":"give it everything in the right"},{"speaker":"George Freney","startTime":1325.4,"endTime":1327.77,"body":"way to succeed."},{"speaker":"Daniel Franco","startTime":1328.67,"endTime":1330.77,"body":"So I want to"},{"speaker":"Daniel Franco","startTime":1328.67,"endTime":1330.77,"body":"touch on that because I think"},{"speaker":"Daniel Franco","startTime":1330.77,"endTime":1335.15,"body":"it's an important point so"},{"speaker":"Daniel Franco","startTime":1330.77,"endTime":1335.15,"body":"boodle. Obviously, you've closed"},{"speaker":"Daniel Franco","startTime":1335.15,"endTime":1338.09,"body":"the doors on Bill, you'd"},{"speaker":"Daniel Franco","startTime":1335.15,"endTime":1338.09,"body":"liquidated and, you know,"},{"speaker":"Daniel Franco","startTime":1338.57,"endTime":1343.7,"body":"decided to finish up with that"},{"speaker":"Daniel Franco","startTime":1338.57,"endTime":1343.7,"body":"project. However, if in my head,"},{"speaker":"Daniel Franco","startTime":1343.7,"endTime":1347.69,"body":"I'm thinking, well, if George,"},{"speaker":"Daniel Franco","startTime":1343.7,"endTime":1347.69,"body":"if he done it incorrectly,"},{"speaker":"Daniel Franco","startTime":1347.72,"endTime":1351.89,"body":"right? If he filed incorrectly,"},{"speaker":"Daniel Franco","startTime":1347.72,"endTime":1351.89,"body":"he pays people off. He stole"},{"speaker":"Daniel Franco","startTime":1351.89,"endTime":1354.8,"body":"their money around with all the"},{"speaker":"Daniel Franco","startTime":1351.89,"endTime":1354.8,"body":"above, then you wouldn't be in"},{"speaker":"Daniel Franco","startTime":1354.8,"endTime":1358.19,"body":"where you are today. Right?"},{"speaker":"Daniel Franco","startTime":1354.8,"endTime":1358.19,"body":"Yeah. So you've actually, is"},{"speaker":"Daniel Franco","startTime":1358.19,"endTime":1360.53,"body":"there a what I think what I'm"},{"speaker":"Daniel Franco","startTime":1358.19,"endTime":1360.53,"body":"asking is, is there a right way"},{"speaker":"Daniel Franco","startTime":1360.53,"endTime":1361.07,"body":"to fail?"},{"speaker":"George Freney","startTime":1361.1,"endTime":1363.5,"body":"Yes. And I think"},{"speaker":"George Freney","startTime":1361.1,"endTime":1363.5,"body":"there's a there's interesting"},{"speaker":"George Freney","startTime":1363.5,"endTime":1366.41,"body":"conversation going on, in some"},{"speaker":"George Freney","startTime":1363.5,"endTime":1366.41,"body":"parts of this sort of stuff. I"},{"speaker":"George Freney","startTime":1366.41,"endTime":1369.98,"body":"think he was talking about it,"},{"speaker":"George Freney","startTime":1366.41,"endTime":1369.98,"body":"but about the word failure. Was"},{"speaker":"George Freney","startTime":1369.98,"endTime":1372.71,"body":"it Simon Sinek? I'm not sure if"},{"speaker":"George Freney","startTime":1369.98,"endTime":1372.71,"body":"it was maybe it was Simon Sinek"},{"speaker":"George Freney","startTime":1372.71,"endTime":1376.76,"body":"though talking about the word"},{"speaker":"George Freney","startTime":1372.71,"endTime":1376.76,"body":"failure has got too much nuance"},{"speaker":"George Freney","startTime":1376.76,"endTime":1379.97,"body":"in it. Right. So it's like, it's"},{"speaker":"George Freney","startTime":1376.76,"endTime":1379.97,"body":"almost like falling over is a"},{"speaker":"George Freney","startTime":1379.97,"endTime":1382.4,"body":"better analogy for like, you"},{"speaker":"George Freney","startTime":1379.97,"endTime":1382.4,"body":"fall over. You get back up, you"},{"speaker":"George Freney","startTime":1382.4,"endTime":1386.18,"body":"keep going failing sort of"},{"speaker":"George Freney","startTime":1382.4,"endTime":1386.18,"body":"people tend to think you've done"},{"speaker":"George Freney","startTime":1386.18,"endTime":1389.21,"body":"something wrong. Yeah. In the"},{"speaker":"George Freney","startTime":1386.18,"endTime":1389.21,"body":"word failure. Yeah. Well, yeah."},{"speaker":"Daniel Franco","startTime":1389.6,"endTime":1392.06,"body":"In the"},{"speaker":"Daniel Franco","startTime":1389.6,"endTime":1392.06,"body":"perception. Yes. So like,"},{"speaker":"Daniel Franco","startTime":1392.06,"endTime":1392.9,"body":"depends on who you talk to."},{"speaker":"George Freney","startTime":1393.53,"endTime":1395.27,"body":"Buddha was a"},{"speaker":"George Freney","startTime":1393.53,"endTime":1395.27,"body":"really interesting journey."},{"speaker":"George Freney","startTime":1395.3,"endTime":1399.41,"body":"Yeah. Because I think that I'm a"},{"speaker":"George Freney","startTime":1395.3,"endTime":1399.41,"body":"far better human being as a"},{"speaker":"George Freney","startTime":1399.41,"endTime":1403.31,"body":"result of, and, you know, I'm"},{"speaker":"George Freney","startTime":1399.41,"endTime":1403.31,"body":"proud of me and the team that"},{"speaker":"George Freney","startTime":1403.31,"endTime":1407.12,"body":"was involved for the fact that"},{"speaker":"George Freney","startTime":1403.31,"endTime":1407.12,"body":"the investors we got involved,"},{"speaker":"George Freney","startTime":1407.21,"endTime":1410.3,"body":"were, as many of them are good"},{"speaker":"George Freney","startTime":1407.21,"endTime":1410.3,"body":"friends of mine and involved in"},{"speaker":"George Freney","startTime":1410.3,"endTime":1413.51,"body":"things I'm doing for the future."},{"speaker":"George Freney","startTime":1410.3,"endTime":1413.51,"body":"And that's because we did it the"},{"speaker":"George Freney","startTime":1413.51,"endTime":1415.7,"body":"right way. We treated them with"},{"speaker":"George Freney","startTime":1413.51,"endTime":1415.7,"body":"respect, we put all of our"},{"speaker":"George Freney","startTime":1415.7,"endTime":1418.4,"body":"endeavor into making it work."},{"speaker":"George Freney","startTime":1415.7,"endTime":1418.4,"body":"Well, we never broke the law. We"},{"speaker":"George Freney","startTime":1418.4,"endTime":1421.34,"body":"paid everyone their money. No,"},{"speaker":"George Freney","startTime":1418.4,"endTime":1421.34,"body":"whenever, like, no employees"},{"speaker":"George Freney","startTime":1421.34,"endTime":1424.25,"body":"didn't get paid. No suppliers"},{"speaker":"George Freney","startTime":1421.34,"endTime":1424.25,"body":"didn't get paid. The tax office"},{"speaker":"George Freney","startTime":1424.28,"endTime":1427.49,"body":"didn't you know, everyone got"},{"speaker":"George Freney","startTime":1424.28,"endTime":1427.49,"body":"what they were meant to get. And"},{"speaker":"George Freney","startTime":1427.49,"endTime":1430.43,"body":"I think that's a really"},{"speaker":"George Freney","startTime":1427.49,"endTime":1430.43,"body":"important message. Generally,"},{"speaker":"George Freney","startTime":1430.49,"endTime":1433.31,"body":"the first chief entrepreneur in"},{"speaker":"George Freney","startTime":1430.49,"endTime":1433.31,"body":"South Australia talked a lot"},{"speaker":"George Freney","startTime":1433.31,"endTime":1437.12,"body":"about it was, you know, you've"},{"speaker":"George Freney","startTime":1433.31,"endTime":1437.12,"body":"got to do the right thing."},{"speaker":"George Freney","startTime":1437.18,"endTime":1439.88,"body":"You've got to file the right"},{"speaker":"George Freney","startTime":1437.18,"endTime":1439.88,"body":"way. And if you do that, but if"},{"speaker":"George Freney","startTime":1439.88,"endTime":1442.94,"body":"you're a bad person, and you"},{"speaker":"George Freney","startTime":1439.88,"endTime":1442.94,"body":"break the law, and you treat"},{"speaker":"George Freney","startTime":1442.94,"endTime":1444.29,"body":"people poorly, go away."},{"speaker":"Daniel Franco","startTime":1444.35,"endTime":1446.84,"body":"Yeah, nothing for"},{"speaker":"Daniel Franco","startTime":1444.35,"endTime":1446.84,"body":"it. Yeah. And you're, you're"},{"speaker":"Daniel Franco","startTime":1446.84,"endTime":1448.67,"body":"really gonna get caught out."},{"speaker":"Daniel Franco","startTime":1446.84,"endTime":1448.67,"body":"It's gonna everything's gonna"},{"speaker":"Daniel Franco","startTime":1448.67,"endTime":1453.8,"body":"catch up, isn't it? Yep, I"},{"speaker":"Daniel Franco","startTime":1448.67,"endTime":1453.8,"body":"agree. And is that decision? How"},{"speaker":"Daniel Franco","startTime":1453.8,"endTime":1457.94,"body":"do you come to the decision of"},{"speaker":"Daniel Franco","startTime":1453.8,"endTime":1457.94,"body":"saying, Oh, I'm not I'm not"},{"speaker":"Daniel Franco","startTime":1457.94,"endTime":1460.82,"body":"going to pursue this like"},{"speaker":"Daniel Franco","startTime":1457.94,"endTime":1460.82,"body":"because it's a tough gig. It's"},{"speaker":"Daniel Franco","startTime":1460.82,"endTime":1463.82,"body":"your baby it's worth it you can"},{"speaker":"Daniel Franco","startTime":1460.82,"endTime":1463.82,"body":"you know, if you're a visionary"},{"speaker":"Daniel Franco","startTime":1463.85,"endTime":1467.06,"body":"you can almost see it you almost"},{"speaker":"Daniel Franco","startTime":1463.85,"endTime":1467.06,"body":"feel it, taste it all the above."},{"speaker":"Daniel Franco","startTime":1467.66,"endTime":1472.19,"body":"But then you know, you make that"},{"speaker":"Daniel Franco","startTime":1467.66,"endTime":1472.19,"body":"decision. But yeah, I'm trying"},{"speaker":"Daniel Franco","startTime":1472.19,"endTime":1473.03,"body":"to get into your head and"},{"speaker":"George Freney","startTime":1474.41,"endTime":1477.29,"body":"it's it's a"},{"speaker":"George Freney","startTime":1474.41,"endTime":1477.29,"body":"difficult decision to make"},{"speaker":"George Freney","startTime":1477.29,"endTime":1479.78,"body":"right? And I think I remember"},{"speaker":"George Freney","startTime":1477.29,"endTime":1479.78,"body":"there's a there's a term about"},{"speaker":"George Freney","startTime":1479.78,"endTime":1483.11,"body":"like increasing like ink, like"},{"speaker":"George Freney","startTime":1479.78,"endTime":1483.11,"body":"the challenge of increasing"},{"speaker":"George Freney","startTime":1483.11,"endTime":1486.14,"body":"conviction, right, like so you"},{"speaker":"George Freney","startTime":1483.11,"endTime":1486.14,"body":"spent time and money, your time"},{"speaker":"George Freney","startTime":1486.14,"endTime":1489.2,"body":"your money, other people's"},{"speaker":"George Freney","startTime":1486.14,"endTime":1489.2,"body":"money. You've got employees,"},{"speaker":"George Freney","startTime":1489.23,"endTime":1492.62,"body":"customers, investors, you're"},{"speaker":"George Freney","startTime":1489.23,"endTime":1492.62,"body":"always people that have bought"},{"speaker":"George Freney","startTime":1492.62,"endTime":1495.77,"body":"into your vision, and the work"},{"speaker":"George Freney","startTime":1492.62,"endTime":1495.77,"body":"you've done, you spent 1000s of"},{"speaker":"George Freney","startTime":1495.77,"endTime":1499.97,"body":"hours on it, but making the"},{"speaker":"George Freney","startTime":1495.77,"endTime":1499.97,"body":"decision to stop is really hard."},{"speaker":"George Freney","startTime":1500.0,"endTime":1503.69,"body":"Yeah, right. But I think as an"},{"speaker":"George Freney","startTime":1500.0,"endTime":1503.69,"body":"entrepreneur or startup founder,"},{"speaker":"George Freney","startTime":1503.87,"endTime":1506.72,"body":"you know, you could pivot or"},{"speaker":"George Freney","startTime":1503.87,"endTime":1506.72,"body":"persevere, you know, I call it"},{"speaker":"George Freney","startTime":1506.72,"endTime":1509.69,"body":"like, de like you have to be"},{"speaker":"George Freney","startTime":1506.72,"endTime":1509.69,"body":"asking. So everyday, do you"},{"speaker":"George Freney","startTime":1509.69,"endTime":1514.22,"body":"continue to pursue this idea"},{"speaker":"George Freney","startTime":1509.69,"endTime":1514.22,"body":"with the resources, which isn't"},{"speaker":"George Freney","startTime":1514.22,"endTime":1517.79,"body":"always time and money available"},{"speaker":"George Freney","startTime":1514.22,"endTime":1517.79,"body":"to you? So, you know, I remember"},{"speaker":"George Freney","startTime":1517.79,"endTime":1520.85,"body":"thinking that through, do we"},{"speaker":"George Freney","startTime":1517.79,"endTime":1520.85,"body":"stop, you know, and it was"},{"speaker":"George Freney","startTime":1520.85,"endTime":1524.45,"body":"really difficult. We formed the"},{"speaker":"George Freney","startTime":1520.85,"endTime":1524.45,"body":"view that to launch that"},{"speaker":"George Freney","startTime":1524.45,"endTime":1527.99,"body":"business, we needed a large"},{"speaker":"George Freney","startTime":1524.45,"endTime":1527.99,"body":"amount of capital, because we"},{"speaker":"George Freney","startTime":1527.99,"endTime":1531.53,"body":"were doing something that was"},{"speaker":"George Freney","startTime":1527.99,"endTime":1531.53,"body":"against trend. And I remember, I"},{"speaker":"George Freney","startTime":1531.53,"endTime":1535.31,"body":"had a chat with a guy called Joe"},{"speaker":"George Freney","startTime":1531.53,"endTime":1535.31,"body":"Shawn Dorf, who was one of the"},{"speaker":"George Freney","startTime":1535.31,"endTime":1538.37,"body":"first XL Venture Partners, one"},{"speaker":"George Freney","startTime":1535.31,"endTime":1538.37,"body":"of the oldest VC firms in the"},{"speaker":"George Freney","startTime":1538.37,"endTime":1540.95,"body":"Valley. He's been there since"},{"speaker":"George Freney","startTime":1538.37,"endTime":1540.95,"body":"Hewlett Packard, so the"},{"speaker":"George Freney","startTime":1540.95,"endTime":1543.41,"body":"beginning and he said to me at a"},{"speaker":"George Freney","startTime":1540.95,"endTime":1543.41,"body":"conference, he's like, look,"},{"speaker":"George Freney","startTime":1543.41,"endTime":1547.4,"body":"George, you're right. But you're"},{"speaker":"George Freney","startTime":1543.41,"endTime":1547.4,"body":"going against the online trend."},{"speaker":"George Freney","startTime":1547.49,"endTime":1549.98,"body":"And when you go against the"},{"speaker":"George Freney","startTime":1547.49,"endTime":1549.98,"body":"trend, you need lots of capital."},{"speaker":"George Freney","startTime":1550.07,"endTime":1553.34,"body":"So it's like, as a principle, if"},{"speaker":"George Freney","startTime":1550.07,"endTime":1553.34,"body":"you're going against trend, the"},{"speaker":"George Freney","startTime":1553.34,"endTime":1557.27,"body":"company's gonna need lots of"},{"speaker":"George Freney","startTime":1553.34,"endTime":1557.27,"body":"capital to get success. And so"},{"speaker":"George Freney","startTime":1557.27,"endTime":1560.36,"body":"we found the view, we needed $50"},{"speaker":"George Freney","startTime":1557.27,"endTime":1560.36,"body":"million to properly go from"},{"speaker":"George Freney","startTime":1560.36,"endTime":1564.41,"body":"where we were at boot, or which"},{"speaker":"George Freney","startTime":1560.36,"endTime":1564.41,"body":"is in 2016, to get it launched."},{"speaker":"George Freney","startTime":1564.53,"endTime":1568.82,"body":"And so we started pursuing that."},{"speaker":"George Freney","startTime":1564.53,"endTime":1568.82,"body":"And we, we thought we had a deal"},{"speaker":"George Freney","startTime":1568.82,"endTime":1572.42,"body":"done to have $10 million, and"},{"speaker":"George Freney","startTime":1568.82,"endTime":1572.42,"body":"then a $40 million dollar sort"},{"speaker":"George Freney","startTime":1572.42,"endTime":1575.42,"body":"of next payment. Yeah. And we"},{"speaker":"George Freney","startTime":1572.42,"endTime":1575.42,"body":"were pretty happy about that. We"},{"speaker":"George Freney","startTime":1575.42,"endTime":1578.51,"body":"were like drinking champagne"},{"speaker":"George Freney","startTime":1575.42,"endTime":1578.51,"body":"like this deals in place. Yeah,"},{"speaker":"George Freney","startTime":1578.57,"endTime":1581.72,"body":"that deal didn't eventuate. And"},{"speaker":"George Freney","startTime":1578.57,"endTime":1581.72,"body":"the questions that we started"},{"speaker":"George Freney","startTime":1581.72,"endTime":1584.3,"body":"asking ourselves is a board and"},{"speaker":"George Freney","startTime":1581.72,"endTime":1584.3,"body":"I had a great board, very"},{"speaker":"George Freney","startTime":1584.3,"endTime":1586.82,"body":"supportive and very"},{"speaker":"George Freney","startTime":1584.3,"endTime":1586.82,"body":"sophisticated. We were like,"},{"speaker":"George Freney","startTime":1586.82,"endTime":1590.15,"body":"Well, is it ethical, and I had"},{"speaker":"George Freney","startTime":1586.82,"endTime":1590.15,"body":"people offering the million"},{"speaker":"George Freney","startTime":1590.15,"endTime":1592.1,"body":"dollars, Tim, and I could have"},{"speaker":"George Freney","startTime":1590.15,"endTime":1592.1,"body":"taken another million or $2"},{"speaker":"George Freney","startTime":1592.1,"endTime":1595.97,"body":"million. And the question that"},{"speaker":"George Freney","startTime":1592.1,"endTime":1595.97,"body":"we got to is that is it ethical"},{"speaker":"George Freney","startTime":1596.21,"endTime":1600.83,"body":"to take $2 million, when we know"},{"speaker":"George Freney","startTime":1596.21,"endTime":1600.83,"body":"we need much more to get this"},{"speaker":"George Freney","startTime":1600.83,"endTime":1603.86,"body":"up. But basically, we're doing"},{"speaker":"George Freney","startTime":1600.83,"endTime":1603.86,"body":"the same take a small amount to"},{"speaker":"George Freney","startTime":1603.86,"endTime":1606.11,"body":"use a little bit more time to"},{"speaker":"George Freney","startTime":1603.86,"endTime":1606.11,"body":"find a big amount. But if you"},{"speaker":"George Freney","startTime":1606.11,"endTime":1607.94,"body":"can't find the big amount that"},{"speaker":"George Freney","startTime":1606.11,"endTime":1607.94,"body":"the real amount is going to"},{"speaker":"George Freney","startTime":1607.94,"endTime":1612.35,"body":"disappear. So we formed the view"},{"speaker":"George Freney","startTime":1607.94,"endTime":1612.35,"body":"that it was not appropriate to"},{"speaker":"George Freney","startTime":1612.35,"endTime":1615.23,"body":"take a small amount of money,"},{"speaker":"George Freney","startTime":1612.35,"endTime":1615.23,"body":"and we couldn't find a big"},{"speaker":"George Freney","startTime":1615.23,"endTime":1618.02,"body":"amount of money. So we had to"},{"speaker":"George Freney","startTime":1615.23,"endTime":1618.02,"body":"make a decision to shut it down."},{"speaker":"George Freney","startTime":1618.62,"endTime":1620.21,"body":"Which means, you know, lay off"},{"speaker":"George Freney","startTime":1618.62,"endTime":1620.21,"body":"staff,"},{"speaker":"Daniel Franco","startTime":1621.14,"endTime":1622.73,"body":"how many staff at"},{"speaker":"Daniel Franco","startTime":1621.14,"endTime":1622.73,"body":"the time,"},{"speaker":"George Freney","startTime":1622.94,"endTime":1625.55,"body":"there's about 14"},{"speaker":"George Freney","startTime":1622.94,"endTime":1625.55,"body":"at that point in time, you got"},{"speaker":"George Freney","startTime":1625.55,"endTime":1629.6,"body":"to tell the investors that it's"},{"speaker":"George Freney","startTime":1625.55,"endTime":1629.6,"body":"done. We're finished. And, and"},{"speaker":"George Freney","startTime":1629.63,"endTime":1631.97,"body":"that's hard man like then you"},{"speaker":"George Freney","startTime":1629.63,"endTime":1631.97,"body":"end up spending hundreds and"},{"speaker":"George Freney","startTime":1631.97,"endTime":1636.05,"body":"hundreds of hours of work to"},{"speaker":"George Freney","startTime":1631.97,"endTime":1636.05,"body":"finish it properly. You're not"},{"speaker":"George Freney","startTime":1636.05,"endTime":1639.08,"body":"getting paid for Yeah, so it's a"},{"speaker":"George Freney","startTime":1636.05,"endTime":1639.08,"body":"difficult exercise. Yeah."},{"speaker":"Daniel Franco","startTime":1639.44,"endTime":1641.12,"body":"Is that gut"},{"speaker":"Daniel Franco","startTime":1639.44,"endTime":1641.12,"body":"wrenching feeling? It's going"},{"speaker":"Daniel Franco","startTime":1641.12,"endTime":1645.23,"body":"through my body right now? Just"},{"speaker":"Daniel Franco","startTime":1641.12,"endTime":1645.23,"body":"knowing that? It's, I don't"},{"speaker":"Daniel Franco","startTime":1645.23,"endTime":1648.65,"body":"know, for me, it might be the"},{"speaker":"Daniel Franco","startTime":1645.23,"endTime":1648.65,"body":"approval thing where I'm just, I"},{"speaker":"Daniel Franco","startTime":1648.65,"endTime":1651.14,"body":"don't want to Yeah, obviously"},{"speaker":"Daniel Franco","startTime":1648.65,"endTime":1651.14,"body":"want to do the best for"},{"speaker":"Daniel Franco","startTime":1651.14,"endTime":1653.48,"body":"everyone. And you don't want to"},{"speaker":"Daniel Franco","startTime":1651.14,"endTime":1653.48,"body":"let people down? Did you have"},{"speaker":"Daniel Franco","startTime":1653.48,"endTime":1657.77,"body":"that feeling sort of run through"},{"speaker":"Daniel Franco","startTime":1653.48,"endTime":1657.77,"body":"your mind? And you're making the"},{"speaker":"Daniel Franco","startTime":1657.77,"endTime":1659.18,"body":"right decision? Right. Yeah. And"},{"speaker":"George Freney","startTime":1659.18,"endTime":1661.52,"body":"I think sometimes"},{"speaker":"George Freney","startTime":1659.18,"endTime":1661.52,"body":"the right decision is painful."},{"speaker":"George Freney","startTime":1661.61,"endTime":1663.89,"body":"So you know, it's the right"},{"speaker":"George Freney","startTime":1661.61,"endTime":1663.89,"body":"decision to make you just got to"},{"speaker":"George Freney","startTime":1663.89,"endTime":1667.19,"body":"deal with the pain, I think. And"},{"speaker":"George Freney","startTime":1663.89,"endTime":1667.19,"body":"I think there's a, you know, it"},{"speaker":"George Freney","startTime":1667.19,"endTime":1669.14,"body":"what it teaches you like"},{"speaker":"George Freney","startTime":1667.19,"endTime":1669.14,"body":"reflecting on it. Now, it's"},{"speaker":"George Freney","startTime":1669.14,"endTime":1673.76,"body":"2021. That was 2017. So we're in"},{"speaker":"George Freney","startTime":1669.14,"endTime":1673.76,"body":"Sydney at the time, in early"},{"speaker":"George Freney","startTime":1673.76,"endTime":1677.21,"body":"2018. My wife and I have three"},{"speaker":"George Freney","startTime":1673.76,"endTime":1677.21,"body":"young kids moved back to"},{"speaker":"George Freney","startTime":1677.21,"endTime":1680.69,"body":"Adelaide, and she's also from"},{"speaker":"George Freney","startTime":1677.21,"endTime":1680.69,"body":"Adelaide. Coming back here. It's"},{"speaker":"George Freney","startTime":1680.69,"endTime":1684.95,"body":"really hard, like my identity,"},{"speaker":"George Freney","startTime":1680.69,"endTime":1684.95,"body":"in some ways had been brutal. I"},{"speaker":"George Freney","startTime":1684.95,"endTime":1688.1,"body":"was George from boodle for five"},{"speaker":"George Freney","startTime":1684.95,"endTime":1688.1,"body":"years, some of my friends kids"},{"speaker":"George Freney","startTime":1688.1,"endTime":1692.06,"body":"could be brutal George. So like,"},{"speaker":"George Freney","startTime":1688.1,"endTime":1692.06,"body":"yeah, identity is sort of"},{"speaker":"George Freney","startTime":1692.06,"endTime":1694.97,"body":"wrapped up in the pursuit of"},{"speaker":"George Freney","startTime":1692.06,"endTime":1694.97,"body":"that vision and mission. Yeah."},{"speaker":"George Freney","startTime":1695.0,"endTime":1698.36,"body":"And you can get really, it was"},{"speaker":"George Freney","startTime":1695.0,"endTime":1698.36,"body":"gut wrenching, man. What do I"},{"speaker":"George Freney","startTime":1698.36,"endTime":1702.86,"body":"do? I what am I like, what's my"},{"speaker":"George Freney","startTime":1698.36,"endTime":1702.86,"body":"next? Yeah, um, after that, but"},{"speaker":"George Freney","startTime":1702.86,"endTime":1705.56,"body":"looking back on it, you look at"},{"speaker":"George Freney","startTime":1702.86,"endTime":1705.56,"body":"it, I've learned so much from"},{"speaker":"George Freney","startTime":1705.56,"endTime":1708.32,"body":"that, like, and what you learned"},{"speaker":"George Freney","startTime":1705.56,"endTime":1708.32,"body":"is, you can make really hard"},{"speaker":"George Freney","startTime":1708.32,"endTime":1710.57,"body":"decisions that are really"},{"speaker":"George Freney","startTime":1708.32,"endTime":1710.57,"body":"painful, and you can feel really"},{"speaker":"George Freney","startTime":1710.6,"endTime":1714.32,"body":"shit and horrible about it all."},{"speaker":"George Freney","startTime":1710.6,"endTime":1714.32,"body":"But you recover. Yeah. And and"},{"speaker":"George Freney","startTime":1714.32,"endTime":1717.11,"body":"you know, and I think unless you"},{"speaker":"George Freney","startTime":1714.32,"endTime":1717.11,"body":"go through that, you don't"},{"speaker":"George Freney","startTime":1717.11,"endTime":1719.78,"body":"understand that you can find"},{"speaker":"George Freney","startTime":1717.11,"endTime":1719.78,"body":"like file, use the word you can"},{"speaker":"George Freney","startTime":1719.78,"endTime":1722.87,"body":"file and then you can get back"},{"speaker":"George Freney","startTime":1719.78,"endTime":1722.87,"body":"up and laughs Okay, yes, keep"},{"speaker":"George Freney","startTime":1722.87,"endTime":1724.31,"body":"going on this pain. And"},{"speaker":"Daniel Franco","startTime":1724.49,"endTime":1726.23,"body":"as long as you've"},{"speaker":"Daniel Franco","startTime":1724.49,"endTime":1726.23,"body":"kept your integrity throughout"},{"speaker":"George Freney","startTime":1727.46,"endTime":1729.83,"body":"the mistake that"},{"speaker":"George Freney","startTime":1727.46,"endTime":1729.83,"body":"I probably made and you know,"},{"speaker":"George Freney","startTime":1729.86,"endTime":1733.82,"body":"look at, yeah, this is a mistake"},{"speaker":"George Freney","startTime":1729.86,"endTime":1733.82,"body":"that I regret was that I, I put"},{"speaker":"George Freney","startTime":1733.82,"endTime":1737.93,"body":"too much energy into that at the"},{"speaker":"George Freney","startTime":1733.82,"endTime":1737.93,"body":"cost of my family. That that is"},{"speaker":"George Freney","startTime":1737.93,"endTime":1743.39,"body":"a trap, where you allow the"},{"speaker":"George Freney","startTime":1737.93,"endTime":1743.39,"body":"startup to intrude on what is"},{"speaker":"George Freney","startTime":1743.39,"endTime":1747.38,"body":"family time and family dynamic."},{"speaker":"George Freney","startTime":1743.39,"endTime":1747.38,"body":"And you know, my wife, you know,"},{"speaker":"George Freney","startTime":1747.47,"endTime":1750.11,"body":"I'm sure she wouldn't mind me"},{"speaker":"George Freney","startTime":1747.47,"endTime":1750.11,"body":"saying it, but she she probably"},{"speaker":"George Freney","startTime":1750.11,"endTime":1752.93,"body":"experienced a bit of pain about"},{"speaker":"George Freney","startTime":1750.11,"endTime":1752.93,"body":"that. We had young kids. I was"},{"speaker":"George Freney","startTime":1752.93,"endTime":1755.9,"body":"jumping on planes when kids were"},{"speaker":"George Freney","startTime":1752.93,"endTime":1755.9,"body":"young. And, you know, I feel"},{"speaker":"George Freney","startTime":1755.93,"endTime":1758.93,"body":"regret about the impact that"},{"speaker":"George Freney","startTime":1755.93,"endTime":1758.93,"body":"that had on the family at that"},{"speaker":"George Freney","startTime":1758.93,"endTime":1759.26,"body":"point."},{"speaker":"Daniel Franco","startTime":1760.85,"endTime":1764.36,"body":"Yeah, I Yeah, I"},{"speaker":"Daniel Franco","startTime":1760.85,"endTime":1764.36,"body":"hear loud and clear that it for"},{"speaker":"Daniel Franco","startTime":1764.36,"endTime":1768.98,"body":"me, it is always how do you do"},{"speaker":"Daniel Franco","startTime":1764.36,"endTime":1768.98,"body":"both? Right. How do you how do"},{"speaker":"Daniel Franco","startTime":1768.98,"endTime":1773.27,"body":"you Yeah, how do you be a"},{"speaker":"Daniel Franco","startTime":1768.98,"endTime":1773.27,"body":"visionary and be a family person"},{"speaker":"Daniel Franco","startTime":1773.3,"endTime":1774.02,"body":"in the same"},{"speaker":"George Freney","startTime":1774.05,"endTime":1776.18,"body":"I'm doing a lot"},{"speaker":"George Freney","startTime":1774.05,"endTime":1776.18,"body":"better now than I was I sort of"},{"speaker":"George Freney","startTime":1776.18,"endTime":1780.08,"body":"made it I made a principle for"},{"speaker":"George Freney","startTime":1776.18,"endTime":1780.08,"body":"myself after that. I don't want"},{"speaker":"George Freney","startTime":1780.08,"endTime":1783.26,"body":"to be thinking about work when"},{"speaker":"George Freney","startTime":1780.08,"endTime":1783.26,"body":"I'm hanging out with my kids."},{"speaker":"George Freney","startTime":1783.26,"endTime":1786.44,"body":"Yeah. So it's like, I really"},{"speaker":"George Freney","startTime":1783.26,"endTime":1786.44,"body":"tried to go there is family"},{"speaker":"George Freney","startTime":1786.44,"endTime":1790.37,"body":"time. And then there is work"},{"speaker":"George Freney","startTime":1786.44,"endTime":1790.37,"body":"time. Yeah, I've really tried"},{"speaker":"George Freney","startTime":1790.37,"endTime":1791.81,"body":"hard to separate them."},{"speaker":"Daniel Franco","startTime":1791.84,"endTime":1794.72,"body":"Yeah. And we just"},{"speaker":"Daniel Franco","startTime":1791.84,"endTime":1794.72,"body":"put the phone away or like how"},{"speaker":"Daniel Franco","startTime":1794.72,"endTime":1797.48,"body":"do you manage that because I"},{"speaker":"Daniel Franco","startTime":1794.72,"endTime":1797.48,"body":"think that is a difficult"},{"speaker":"Daniel Franco","startTime":1797.48,"endTime":1799.22,"body":"situation for most people in"},{"speaker":"Daniel Franco","startTime":1797.48,"endTime":1799.22,"body":"this."},{"speaker":"George Freney","startTime":1799.33,"endTime":1801.97,"body":"Yes up my"},{"speaker":"George Freney","startTime":1799.33,"endTime":1801.97,"body":"operating model is like in the"},{"speaker":"George Freney","startTime":1801.97,"endTime":1804.91,"body":"morning, you know, you've got"},{"speaker":"George Freney","startTime":1801.97,"endTime":1804.91,"body":"some time with the kids don't"},{"speaker":"George Freney","startTime":1804.94,"endTime":1807.55,"body":"don't get other than checking my"},{"speaker":"George Freney","startTime":1804.94,"endTime":1807.55,"body":"calendar to see what I've got on"},{"speaker":"George Freney","startTime":1807.55,"endTime":1810.46,"body":"for the day, which is sort of"},{"speaker":"George Freney","startTime":1807.55,"endTime":1810.46,"body":"essential. Yes, put the phone"},{"speaker":"George Freney","startTime":1810.46,"endTime":1813.67,"body":"away until I either leave or"},{"speaker":"George Freney","startTime":1810.46,"endTime":1813.67,"body":"they've taught at school. And in"},{"speaker":"George Freney","startTime":1813.67,"endTime":1817.6,"body":"the evenings, when I get home, I"},{"speaker":"George Freney","startTime":1813.67,"endTime":1817.6,"body":"try really, really hard. Not"},{"speaker":"George Freney","startTime":1817.6,"endTime":1820.12,"body":"perfect, I don't know. But I try"},{"speaker":"George Freney","startTime":1817.6,"endTime":1820.12,"body":"really hard. I put my take my"},{"speaker":"George Freney","startTime":1820.12,"endTime":1823.9,"body":"watch off, take my phone, I put"},{"speaker":"George Freney","startTime":1820.12,"endTime":1823.9,"body":"it in the office, I put my watch"},{"speaker":"George Freney","startTime":1823.9,"endTime":1827.8,"body":"on charge, put my phone on"},{"speaker":"George Freney","startTime":1823.9,"endTime":1827.8,"body":"charge. I try not to think about"},{"speaker":"George Freney","startTime":1827.8,"endTime":1831.73,"body":"any of that, until the kids are"},{"speaker":"George Freney","startTime":1827.8,"endTime":1831.73,"body":"asleep. And then, you know,"},{"speaker":"George Freney","startTime":1831.91,"endTime":1835.51,"body":"bring the tools back out and"},{"speaker":"George Freney","startTime":1831.91,"endTime":1835.51,"body":"start doing work to try to be a"},{"speaker":"Daniel Franco","startTime":1835.58,"endTime":1838.97,"body":"husband when the"},{"speaker":"Daniel Franco","startTime":1835.58,"endTime":1838.97,"body":"kids go to sleep. This is the I"},{"speaker":"Daniel Franco","startTime":1838.97,"endTime":1841.55,"body":"mean, this is for me, because I"},{"speaker":"Daniel Franco","startTime":1838.97,"endTime":1841.55,"body":"always say yeah, when kids go to"},{"speaker":"Daniel Franco","startTime":1841.55,"endTime":1843.59,"body":"bed, I'll pull out the laptop"},{"speaker":"Daniel Franco","startTime":1841.55,"endTime":1843.59,"body":"and go back to work."},{"speaker":"George Freney","startTime":1843.0,"endTime":1845.43,"body":"I think it's"},{"speaker":"George Freney","startTime":1843.0,"endTime":1845.43,"body":"important some nights, you've"},{"speaker":"George Freney","startTime":1845.43,"endTime":1848.73,"body":"just got to hang out in the"},{"speaker":"George Freney","startTime":1845.43,"endTime":1848.73,"body":"couch. Because you know, that's"},{"speaker":"George Freney","startTime":1848.73,"endTime":1850.68,"body":"probably I can improve on that"},{"speaker":"George Freney","startTime":1848.73,"endTime":1850.68,"body":"one. Yeah."},{"speaker":"Daniel Franco","startTime":1850.29,"endTime":1855.9,"body":"Yeah. There's,"},{"speaker":"Daniel Franco","startTime":1850.29,"endTime":1855.9,"body":"I'm grappling with this every"},{"speaker":"Daniel Franco","startTime":1855.9,"endTime":1858.66,"body":"single day. How do you manage"},{"speaker":"Daniel Franco","startTime":1855.9,"endTime":1858.66,"body":"your time during the day? I'm"},{"speaker":"Daniel Franco","startTime":1858.66,"endTime":1862.32,"body":"really interested in you"},{"speaker":"Daniel Franco","startTime":1858.66,"endTime":1862.32,"body":"obviously a very busy man,"},{"speaker":"Daniel Franco","startTime":1862.32,"endTime":1864.72,"body":"you're in a few boards, you're"},{"speaker":"Daniel Franco","startTime":1862.32,"endTime":1864.72,"body":"in councils of Flinders uni all"},{"speaker":"Daniel Franco","startTime":1864.72,"endTime":1869.91,"body":"the above, to to founder of two"},{"speaker":"Daniel Franco","startTime":1864.72,"endTime":1869.91,"body":"startups. How do you? How do you"},{"speaker":"Daniel Franco","startTime":1869.91,"endTime":1873.12,"body":"compartmentalize a the startup"},{"speaker":"Daniel Franco","startTime":1869.91,"endTime":1873.12,"body":"well, so I've got one startup"},{"speaker":"Daniel Franco","startTime":1873.12,"endTime":1875.43,"body":"here, I've got another startup"},{"speaker":"Daniel Franco","startTime":1873.12,"endTime":1875.43,"body":"here, I'm on this board over"},{"speaker":"Daniel Franco","startTime":1875.43,"endTime":1880.62,"body":"here. And then still deliver"},{"speaker":"Daniel Franco","startTime":1875.43,"endTime":1880.62,"body":"with all the distractions that"},{"speaker":"Daniel Franco","startTime":1880.62,"endTime":1883.56,"body":"could potentially occur during"},{"speaker":"Daniel Franco","startTime":1880.62,"endTime":1883.56,"body":"the day."},{"speaker":"George Freney","startTime":1884.7,"endTime":1886.35,"body":"But I had a great"},{"speaker":"George Freney","startTime":1884.7,"endTime":1886.35,"body":"one this morning, I was sitting"},{"speaker":"George Freney","startTime":1886.35,"endTime":1888.6,"body":"down having a meeting and I got"},{"speaker":"George Freney","startTime":1886.35,"endTime":1888.6,"body":"a call from the school, your"},{"speaker":"George Freney","startTime":1888.6,"endTime":1891.72,"body":"son's fallen over. And it looks"},{"speaker":"George Freney","startTime":1888.6,"endTime":1891.72,"body":"like he's fractured his ribs. My"},{"speaker":"George Freney","startTime":1891.72,"endTime":1895.98,"body":"wife's an anesthetist. So she's"},{"speaker":"George Freney","startTime":1891.72,"endTime":1895.98,"body":"in surgery at work. So I'm sort"},{"speaker":"George Freney","startTime":1895.98,"endTime":1899.46,"body":"of on call to provide that sort"},{"speaker":"George Freney","startTime":1895.98,"endTime":1899.46,"body":"of flexibility to deal with"},{"speaker":"George Freney","startTime":1899.46,"endTime":1903.75,"body":"those sort of life's surprises."},{"speaker":"George Freney","startTime":1899.46,"endTime":1903.75,"body":"You just got to get really"},{"speaker":"George Freney","startTime":1903.78,"endTime":1907.68,"body":"effective with your time. So you"},{"speaker":"George Freney","startTime":1903.78,"endTime":1907.68,"body":"just I think, and the older I"},{"speaker":"George Freney","startTime":1907.68,"endTime":1910.86,"body":"get, the more I become really"},{"speaker":"George Freney","startTime":1907.68,"endTime":1910.86,"body":"disciplined about what I'm"},{"speaker":"George Freney","startTime":1910.86,"endTime":1914.91,"body":"prepared to put my time into."},{"speaker":"George Freney","startTime":1910.86,"endTime":1914.91,"body":"And I think the the learnings"},{"speaker":"George Freney","startTime":1914.91,"endTime":1920.7,"body":"out of to, you know, like 2006"},{"speaker":"George Freney","startTime":1914.91,"endTime":1920.7,"body":"to 2017, I was just literally in"},{"speaker":"George Freney","startTime":1920.88,"endTime":1925.83,"body":"execution startup mode, like"},{"speaker":"George Freney","startTime":1920.88,"endTime":1925.83,"body":"probably obsessed with now"},{"speaker":"George Freney","startTime":1925.86,"endTime":1929.58,"body":"trying to be a little bit more"},{"speaker":"George Freney","startTime":1925.86,"endTime":1929.58,"body":"abstracted away from the day to"},{"speaker":"George Freney","startTime":1929.58,"endTime":1933.63,"body":"day execution. So in 11.2, I'm"},{"speaker":"George Freney","startTime":1929.58,"endTime":1933.63,"body":"the founding partner like it's"},{"speaker":"George Freney","startTime":1933.66,"endTime":1936.69,"body":"emerged from thinking that me"},{"speaker":"George Freney","startTime":1933.66,"endTime":1936.69,"body":"and my business partner Raj, who"},{"speaker":"George Freney","startTime":1936.69,"endTime":1939.93,"body":"worked with me a boodle had, but"},{"speaker":"George Freney","startTime":1936.69,"endTime":1939.93,"body":"now we've got a fantastic team,"},{"speaker":"George Freney","startTime":1939.96,"endTime":1942.24,"body":"a guy called Mark Ogden is the"},{"speaker":"George Freney","startTime":1939.96,"endTime":1942.24,"body":"managing partner, he's very"},{"speaker":"George Freney","startTime":1942.24,"endTime":1945.18,"body":"sensible, you know, he's very"},{"speaker":"George Freney","startTime":1942.24,"endTime":1945.18,"body":"good at operational activities."},{"speaker":"George Freney","startTime":1945.18,"endTime":1948.06,"body":"So we're trying to build a team"},{"speaker":"George Freney","startTime":1945.18,"endTime":1948.06,"body":"there, where the role that I"},{"speaker":"George Freney","startTime":1948.06,"endTime":1951.99,"body":"play is not, you know, driving"},{"speaker":"George Freney","startTime":1948.06,"endTime":1951.99,"body":"day to day everything activity,"},{"speaker":"George Freney","startTime":1952.08,"endTime":1954.45,"body":"I want to be at the point where"},{"speaker":"George Freney","startTime":1952.08,"endTime":1954.45,"body":"I'm an owner or a director, and"},{"speaker":"George Freney","startTime":1954.45,"endTime":1957.09,"body":"I get involved in coming up with"},{"speaker":"George Freney","startTime":1954.45,"endTime":1957.09,"body":"ideas and work with our with a"},{"speaker":"George Freney","startTime":1957.12,"endTime":1961.65,"body":"really important cause. And with"},{"speaker":"George Freney","startTime":1957.12,"endTime":1961.65,"body":"those machines company that cut"},{"speaker":"George Freney","startTime":1961.65,"endTime":1964.95,"body":"that company actually came out"},{"speaker":"George Freney","startTime":1961.65,"endTime":1964.95,"body":"of 11.2. So 11 went to primary"},{"speaker":"George Freney","startTime":1964.95,"endTime":1968.52,"body":"businesses to uncover ideas and"},{"speaker":"George Freney","startTime":1964.95,"endTime":1968.52,"body":"validate. Yeah, so we started"},{"speaker":"George Freney","startTime":1968.52,"endTime":1971.58,"body":"validating an idea for a space"},{"speaker":"George Freney","startTime":1968.52,"endTime":1971.58,"body":"toggle, they call them orbital"},{"speaker":"George Freney","startTime":1971.58,"endTime":1976.38,"body":"transfer vehicles in 2019. And"},{"speaker":"George Freney","startTime":1971.58,"endTime":1976.38,"body":"we built our conviction that"},{"speaker":"George Freney","startTime":1976.38,"endTime":1979.2,"body":"that made sense, and then"},{"speaker":"George Freney","startTime":1976.38,"endTime":1979.2,"body":"decided, where we will actually"},{"speaker":"George Freney","startTime":1979.2,"endTime":1983.13,"body":"roll that out of 11.2. And"},{"speaker":"George Freney","startTime":1979.2,"endTime":1983.13,"body":"create a new entity for that my"},{"speaker":"George Freney","startTime":1983.13,"endTime":1987.36,"body":"business partner Raj is the CEO"},{"speaker":"George Freney","startTime":1983.13,"endTime":1987.36,"body":"of and my, my strategy with that"},{"speaker":"George Freney","startTime":1987.36,"endTime":1991.38,"body":"is to build a team that doesn't"},{"speaker":"George Freney","startTime":1987.36,"endTime":1991.38,"body":"need me on a day to day basis."},{"speaker":"George Freney","startTime":1991.92,"endTime":1995.55,"body":"Because otherwise, it'd be too"},{"speaker":"George Freney","startTime":1991.92,"endTime":1995.55,"body":"difficult to juggle balls."},{"speaker":"Daniel Franco","startTime":1995.55,"endTime":1999.84,"body":"Yeah. To the"},{"speaker":"Daniel Franco","startTime":1995.55,"endTime":1999.84,"body":"space orbiting thing, we just"},{"speaker":"Daniel Franco","startTime":1999.84,"endTime":2003.8,"body":"touched on that. And I want to"},{"speaker":"Daniel Franco","startTime":1999.84,"endTime":2003.8,"body":"touch on 11.2 as well. But what"},{"speaker":"Daniel Franco","startTime":2003.8,"endTime":2008.69,"body":"are you doing there? Because and"},{"speaker":"Daniel Franco","startTime":2003.8,"endTime":2008.69,"body":"because you You're obviously so"},{"speaker":"Daniel Franco","startTime":2008.69,"endTime":2012.38,"body":"forward thinking, what are you"},{"speaker":"Daniel Franco","startTime":2008.69,"endTime":2012.38,"body":"what problem are you solving?"},{"speaker":"George Freney","startTime":2012.38,"endTime":2016.19,"body":"So look, you"},{"speaker":"George Freney","startTime":2012.38,"endTime":2016.19,"body":"know, we love ideas? Because I"},{"speaker":"George Freney","startTime":2016.19,"endTime":2019.25,"body":"am probably a bit crazy. And I"},{"speaker":"George Freney","startTime":2016.19,"endTime":2019.25,"body":"The other thing on that timing?"},{"speaker":"George Freney","startTime":2019.46,"endTime":2022.79,"body":"I think that I think that having"},{"speaker":"George Freney","startTime":2019.46,"endTime":2022.79,"body":"lots of things to do suits my"},{"speaker":"George Freney","startTime":2022.79,"endTime":2025.22,"body":"brain because it's really hard"},{"speaker":"George Freney","startTime":2022.79,"endTime":2025.22,"body":"for me to focus on things for"},{"speaker":"George Freney","startTime":2025.22,"endTime":2028.28,"body":"too long, unless I really need"},{"speaker":"George Freney","startTime":2025.22,"endTime":2028.28,"body":"to having lots of things to do"},{"speaker":"George Freney","startTime":2028.46,"endTime":2030.98,"body":"actually suits my brain because"},{"speaker":"George Freney","startTime":2028.46,"endTime":2030.98,"body":"I like to jump into things and"},{"speaker":"George Freney","startTime":2030.98,"endTime":2033.62,"body":"then jump into something else."},{"speaker":"George Freney","startTime":2030.98,"endTime":2033.62,"body":"Yeah, sort of scratches the itch"},{"speaker":"George Freney","startTime":2033.62,"endTime":2037.43,"body":"of how my brain works. Space"},{"speaker":"George Freney","startTime":2033.62,"endTime":2037.43,"body":"machines company started with my"},{"speaker":"George Freney","startTime":2037.58,"endTime":2041.51,"body":"business partner Raj ringing me"},{"speaker":"George Freney","startTime":2037.58,"endTime":2041.51,"body":"up in October 2018, saying, I"},{"speaker":"George Freney","startTime":2041.51,"endTime":2044.93,"body":"think we should build an in"},{"speaker":"George Freney","startTime":2041.51,"endTime":2044.93,"body":"space autonomous manufacturing"},{"speaker":"George Freney","startTime":2044.93,"endTime":2048.08,"body":"capability for tiny satellites,"},{"speaker":"George Freney","startTime":2044.93,"endTime":2048.08,"body":"so that you can configure a"},{"speaker":"George Freney","startTime":2048.08,"endTime":2051.02,"body":"payload, like an a payload is"},{"speaker":"George Freney","startTime":2048.08,"endTime":2051.02,"body":"what a satellite does configure"},{"speaker":"George Freney","startTime":2051.02,"endTime":2053.99,"body":"what you want the satellite to"},{"speaker":"George Freney","startTime":2051.02,"endTime":2053.99,"body":"do on a laptop, press a button"},{"speaker":"George Freney","startTime":2054.32,"endTime":2057.95,"body":"and have it jump out the side of"},{"speaker":"George Freney","startTime":2054.32,"endTime":2057.95,"body":"the machine in space a little"},{"speaker":"George Freney","startTime":2057.95,"endTime":2063.29,"body":"bit later. So that to me,"},{"speaker":"George Freney","startTime":2057.95,"endTime":2063.29,"body":"sounded amazing. I was like,"},{"speaker":"George Freney","startTime":2063.32,"endTime":2064.97,"body":"Yeah, of course. You know, at"},{"speaker":"George Freney","startTime":2063.32,"endTime":2064.97,"body":"some point in the future, there"},{"speaker":"George Freney","startTime":2064.97,"endTime":2067.91,"body":"will be these ability to just,"},{"speaker":"George Freney","startTime":2064.97,"endTime":2067.91,"body":"you know, have all autonomously"},{"speaker":"George Freney","startTime":2067.91,"endTime":2070.58,"body":"manufactured satellites pop"},{"speaker":"George Freney","startTime":2067.91,"endTime":2070.58,"body":"outside, like a 3d printer up a"},{"speaker":"George Freney","startTime":2070.97,"endTime":2074.06,"body":"3d printer, autonomous"},{"speaker":"George Freney","startTime":2070.97,"endTime":2074.06,"body":"manufacturing facility on orbit,"},{"speaker":"George Freney","startTime":2074.12,"endTime":2076.79,"body":"you know, flying around pushing"},{"speaker":"George Freney","startTime":2074.12,"endTime":2076.79,"body":"things into orbits that they"},{"speaker":"George Freney","startTime":2076.79,"endTime":2079.85,"body":"need to be like, that sounds"},{"speaker":"George Freney","startTime":2076.79,"endTime":2079.85,"body":"cool, man. I mean, yeah. So we"},{"speaker":"George Freney","startTime":2079.85,"endTime":2083.45,"body":"start thinking about it. So and"},{"speaker":"George Freney","startTime":2079.85,"endTime":2083.45,"body":"I think this is what you do is"},{"speaker":"George Freney","startTime":2083.45,"endTime":2086.93,"body":"like you have an idea. And then"},{"speaker":"George Freney","startTime":2083.45,"endTime":2086.93,"body":"you start to think if it's"},{"speaker":"George Freney","startTime":2086.93,"endTime":2090.08,"body":"viable, you know, keep"},{"speaker":"George Freney","startTime":2086.93,"endTime":2090.08,"body":"validating it continuously"},{"speaker":"George Freney","startTime":2090.08,"endTime":2092.78,"body":"researching, understanding it,"},{"speaker":"George Freney","startTime":2090.08,"endTime":2092.78,"body":"seeing, you know, twisty"},{"speaker":"George Freney","startTime":2092.78,"endTime":2095.48,"body":"adjusting it a little bit. Yeah,"},{"speaker":"George Freney","startTime":2092.78,"endTime":2095.48,"body":"and we ended up getting to the"},{"speaker":"George Freney","startTime":2095.48,"endTime":2098.66,"body":"point where, well, the first"},{"speaker":"George Freney","startTime":2095.48,"endTime":2098.66,"body":"thing you need is a spacecraft"},{"speaker":"George Freney","startTime":2098.66,"endTime":2101.87,"body":"that can move around in space."},{"speaker":"George Freney","startTime":2098.66,"endTime":2101.87,"body":"into the right spots. Yeah. And"},{"speaker":"George Freney","startTime":2102.08,"endTime":2104.39,"body":"then we started to see that"},{"speaker":"George Freney","startTime":2102.08,"endTime":2104.39,"body":"there was a market emerging"},{"speaker":"George Freney","startTime":2104.48,"endTime":2108.59,"body":"because of nano satellites. Were"},{"speaker":"George Freney","startTime":2104.48,"endTime":2108.59,"body":"1000s of satellites have been"},{"speaker":"George Freney","startTime":2108.59,"endTime":2112.28,"body":"launched. So it was really"},{"speaker":"George Freney","startTime":2108.59,"endTime":2112.28,"body":"important for us as a, as a"},{"speaker":"George Freney","startTime":2112.28,"endTime":2115.13,"body":"capability for the world to be"},{"speaker":"George Freney","startTime":2112.28,"endTime":2115.13,"body":"able to put satellites into"},{"speaker":"George Freney","startTime":2115.13,"endTime":2118.79,"body":"precise orbits, right. So big"},{"speaker":"George Freney","startTime":2115.13,"endTime":2118.79,"body":"rockets go up to a spot in"},{"speaker":"George Freney","startTime":2118.79,"endTime":2121.73,"body":"space. Yeah, but you need to get"},{"speaker":"George Freney","startTime":2118.79,"endTime":2121.73,"body":"the satellite into another spot."},{"speaker":"George Freney","startTime":2121.91,"endTime":2125.39,"body":"So it's all like an A three ad"},{"speaker":"George Freney","startTime":2121.91,"endTime":2125.39,"body":"goes from Sydney to LA. Yeah."},{"speaker":"George Freney","startTime":2125.45,"endTime":2129.2,"body":"And then you've got trucks,"},{"speaker":"George Freney","startTime":2125.45,"endTime":2129.2,"body":"cars, vans, small planes, taking"},{"speaker":"George Freney","startTime":2129.2,"endTime":2132.2,"body":"people in parcels, all of the"},{"speaker":"George Freney","startTime":2129.2,"endTime":2132.2,"body":"small locations in California."},{"speaker":"George Freney","startTime":2132.2,"endTime":2134.84,"body":"Yeah, so similar stuffs"},{"speaker":"George Freney","startTime":2132.2,"endTime":2134.84,"body":"happening in space. Like,"},{"speaker":"George Freney","startTime":2134.9,"endTime":2138.32,"body":"there's so much infrastructure"},{"speaker":"George Freney","startTime":2134.9,"endTime":2138.32,"body":"required up there to distribute"},{"speaker":"George Freney","startTime":2138.32,"endTime":2141.14,"body":"things into the right spots. So"},{"speaker":"George Freney","startTime":2138.32,"endTime":2141.14,"body":"there is an emerging market for"},{"speaker":"George Freney","startTime":2141.14,"endTime":2144.11,"body":"what's called orbital transfer"},{"speaker":"George Freney","startTime":2141.14,"endTime":2144.11,"body":"vehicles. I call them space"},{"speaker":"George Freney","startTime":2144.11,"endTime":2147.8,"body":"courier vans. Yeah, take some"},{"speaker":"George Freney","startTime":2144.11,"endTime":2147.8,"body":"satellites, put it you know,"},{"speaker":"George Freney","startTime":2147.89,"endTime":2151.61,"body":"take take the space Korea put 10"},{"speaker":"George Freney","startTime":2147.89,"endTime":2151.61,"body":"satellites in it, put it in a"},{"speaker":"George Freney","startTime":2151.61,"endTime":2154.76,"body":"big rocket, big rocket flies up"},{"speaker":"George Freney","startTime":2151.61,"endTime":2154.76,"body":"to low Earth orbit space, the"},{"speaker":"George Freney","startTime":2154.76,"endTime":2157.58,"body":"Korea event comes out and flies"},{"speaker":"George Freney","startTime":2154.76,"endTime":2157.58,"body":"around and puts those small"},{"speaker":"George Freney","startTime":2157.58,"endTime":2161.24,"body":"satellites in the correct"},{"speaker":"George Freney","startTime":2157.58,"endTime":2161.24,"body":"orbits. Now, you know, I'd never"},{"speaker":"George Freney","startTime":2161.24,"endTime":2163.94,"body":"thought about space until then."},{"speaker":"George Freney","startTime":2161.24,"endTime":2163.94,"body":"So this is well, this is really"},{"speaker":"George Freney","startTime":2163.94,"endTime":2166.55,"body":"interesting, curious that"},{"speaker":"George Freney","startTime":2163.94,"endTime":2166.55,"body":"readings not understanding like"},{"speaker":"George Freney","startTime":2166.64,"endTime":2169.97,"body":"thinking it through. And I think"},{"speaker":"George Freney","startTime":2166.64,"endTime":2169.97,"body":"timing is interesting. Because"},{"speaker":"George Freney","startTime":2169.97,"endTime":2172.19,"body":"the space agency emerges,"},{"speaker":"George Freney","startTime":2169.97,"endTime":2172.19,"body":"Australia starts getting"},{"speaker":"George Freney","startTime":2172.19,"endTime":2174.83,"body":"interested in space, there's"},{"speaker":"George Freney","startTime":2172.19,"endTime":2174.83,"body":"this massive proliferation of"},{"speaker":"George Freney","startTime":2174.83,"endTime":2177.29,"body":"space activities. It's like"},{"speaker":"George Freney","startTime":2174.83,"endTime":2177.29,"body":"there's a market for space"},{"speaker":"George Freney","startTime":2177.35,"endTime":2179.78,"body":"career events is now nine"},{"speaker":"George Freney","startTime":2177.35,"endTime":2179.78,"body":"companies who are trying to"},{"speaker":"George Freney","startTime":2179.78,"endTime":2182.12,"body":"build these things. We are the"},{"speaker":"George Freney","startTime":2179.78,"endTime":2182.12,"body":"only one in Australia."},{"speaker":"Daniel Franco","startTime":2182.18,"endTime":2184.52,"body":"Yeah, that's"},{"speaker":"Daniel Franco","startTime":2182.18,"endTime":2184.52,"body":"brilliant. I'm such a soft,"},{"speaker":"Daniel Franco","startTime":2184.52,"endTime":2188.78,"body":"foggy. If you listened to the"},{"speaker":"Daniel Franco","startTime":2184.52,"endTime":2188.78,"body":"previous podcasts on all of that"},{"speaker":"Daniel Franco","startTime":2188.81,"endTime":2194.69,"body":"space, I'm obsessed with it. So"},{"speaker":"Daniel Franco","startTime":2188.81,"endTime":2194.69,"body":"I just want to ask, moving on"},{"speaker":"Daniel Franco","startTime":2194.69,"endTime":2197.84,"body":"from space machines is amazing"},{"speaker":"Daniel Franco","startTime":2194.69,"endTime":2197.84,"body":"idea. And you know, fingers"},{"speaker":"Daniel Franco","startTime":2197.84,"endTime":2201.83,"body":"crossed, we'll all be watching."},{"speaker":"Daniel Franco","startTime":2197.84,"endTime":2201.83,"body":"And making sure it's, it takes"},{"speaker":"Daniel Franco","startTime":2201.83,"endTime":2207.47,"body":"off the way it needs to you have"},{"speaker":"Daniel Franco","startTime":2201.83,"endTime":2207.47,"body":"a core philosophy, those that"},{"speaker":"Daniel Franco","startTime":2207.47,"endTime":2214.04,"body":"are able obligated to do is that"},{"speaker":"Daniel Franco","startTime":2207.47,"endTime":2214.04,"body":"I absolutely love that. So first"},{"speaker":"Daniel Franco","startTime":2214.04,"endTime":2218.84,"body":"and foremost, can you explain"},{"speaker":"Daniel Franco","startTime":2214.04,"endTime":2218.84,"body":"your philosophy? And secondly,"},{"speaker":"Daniel Franco","startTime":2218.84,"endTime":2223.13,"body":"is that where 11.2 has come out?"},{"speaker":"Daniel Franco","startTime":2218.84,"endTime":2223.13,"body":"Yeah,"},{"speaker":"George Freney","startTime":2223.16,"endTime":2225.5,"body":"I think you know,"},{"speaker":"George Freney","startTime":2223.16,"endTime":2225.5,"body":"it's something that's resonated"},{"speaker":"George Freney","startTime":2225.5,"endTime":2228.95,"body":"in my brain for a long time"},{"speaker":"George Freney","startTime":2225.5,"endTime":2228.95,"body":"around that it sort of it's if"},{"speaker":"George Freney","startTime":2228.95,"endTime":2233.03,"body":"you've got the mental capacity"},{"speaker":"George Freney","startTime":2228.95,"endTime":2233.03,"body":"and the sort of grit and grind"},{"speaker":"George Freney","startTime":2233.06,"endTime":2235.94,"body":"to go and do hard things, you"},{"speaker":"George Freney","startTime":2233.06,"endTime":2235.94,"body":"should go and do hard things."},{"speaker":"George Freney","startTime":2236.69,"endTime":2240.32,"body":"And, you know, I think it's, I"},{"speaker":"George Freney","startTime":2236.69,"endTime":2240.32,"body":"think it's really important,"},{"speaker":"George Freney","startTime":2240.32,"endTime":2243.17,"body":"because if people don't tackle"},{"speaker":"George Freney","startTime":2240.32,"endTime":2243.17,"body":"really hard things in either the"},{"speaker":"George Freney","startTime":2243.26,"endTime":2246.86,"body":"brains and capital behind that,"},{"speaker":"George Freney","startTime":2243.26,"endTime":2246.86,"body":"to change the way systems work,"},{"speaker":"George Freney","startTime":2247.01,"endTime":2250.49,"body":"the world will not end up where"},{"speaker":"George Freney","startTime":2247.01,"endTime":2250.49,"body":"it needs to be. So I think it's"},{"speaker":"George Freney","startTime":2250.49,"endTime":2254.36,"body":"sort of like, no, going back to"},{"speaker":"George Freney","startTime":2250.49,"endTime":2254.36,"body":"real work comes from like, my"},{"speaker":"George Freney","startTime":2254.36,"endTime":2258.71,"body":"dad is a very bright man. Like"},{"speaker":"George Freney","startTime":2254.36,"endTime":2258.71,"body":"he topped the state when he was,"},{"speaker":"George Freney","startTime":2258.74,"endTime":2263.63,"body":"you know, the equivalent of your"},{"speaker":"George Freney","startTime":2258.74,"endTime":2263.63,"body":"12 in South Australia. And, in"},{"speaker":"George Freney","startTime":2263.63,"endTime":2265.64,"body":"the end, became a school"},{"speaker":"George Freney","startTime":2263.63,"endTime":2265.64,"body":"teacher, which is a very noble"},{"speaker":"George Freney","startTime":2265.64,"endTime":2268.67,"body":"profession. He taught for 30"},{"speaker":"George Freney","startTime":2265.64,"endTime":2268.67,"body":"years at PAC taught math. And,"},{"speaker":"George Freney","startTime":2268.82,"endTime":2271.22,"body":"you know, I've met people today"},{"speaker":"George Freney","startTime":2268.82,"endTime":2271.22,"body":"where your dad changed my life,"},{"speaker":"George Freney","startTime":2271.22,"endTime":2274.91,"body":"so that he's had a significant"},{"speaker":"George Freney","startTime":2271.22,"endTime":2274.91,"body":"impact. But I niggles me,"},{"speaker":"George Freney","startTime":2275.0,"endTime":2277.16,"body":"because he's a massive"},{"speaker":"George Freney","startTime":2275.0,"endTime":2277.16,"body":"environmentalist, and he wants"},{"speaker":"George Freney","startTime":2277.16,"endTime":2279.74,"body":"to fix the carbon problem and"},{"speaker":"George Freney","startTime":2277.16,"endTime":2279.74,"body":"stuff. And he lives a very"},{"speaker":"George Freney","startTime":2279.74,"endTime":2283.25,"body":"frugal, low carbon lifestyle."},{"speaker":"George Freney","startTime":2279.74,"endTime":2283.25,"body":"And I'm like, dude, like, you've"},{"speaker":"George Freney","startTime":2283.25,"endTime":2288.11,"body":"got this amazing brain solve the"},{"speaker":"George Freney","startTime":2283.25,"endTime":2288.11,"body":"big problem. So I think, as a as"},{"speaker":"George Freney","startTime":2288.11,"endTime":2292.34,"body":"a result of that history, I feel"},{"speaker":"George Freney","startTime":2288.11,"endTime":2292.34,"body":"really strongly about those"},{"speaker":"George Freney","startTime":2292.34,"endTime":2295.01,"body":"who've got the capacity to go"},{"speaker":"George Freney","startTime":2292.34,"endTime":2295.01,"body":"and tackle hard things should go"},{"speaker":"George Freney","startTime":2295.01,"endTime":2298.7,"body":"and tackle hard things, and not"},{"speaker":"George Freney","startTime":2295.01,"endTime":2298.7,"body":"settle for easy things."},{"speaker":"Daniel Franco","startTime":2298.73,"endTime":2301.37,"body":"Yeah. Why do you"},{"speaker":"Daniel Franco","startTime":2298.73,"endTime":2301.37,"body":"think they do settle?"},{"speaker":"George Freney","startTime":2301.49,"endTime":2306.62,"body":"Not sure. Fear? I"},{"speaker":"George Freney","startTime":2301.49,"endTime":2306.62,"body":"think, fear, comfort, you know,"},{"speaker":"George Freney","startTime":2306.95,"endTime":2311.75,"body":"your pursuit of wealth over, you"},{"speaker":"George Freney","startTime":2306.95,"endTime":2311.75,"body":"know, like, financial wealth"},{"speaker":"George Freney","startTime":2311.75,"endTime":2316.01,"body":"over purposeful, you know,"},{"speaker":"George Freney","startTime":2311.75,"endTime":2316.01,"body":"personal satisfaction. Yeah. You"},{"speaker":"George Freney","startTime":2316.01,"endTime":2320.0,"body":"know, I'm a big believer that,"},{"speaker":"George Freney","startTime":2316.01,"endTime":2320.0,"body":"you know, pursuing purposeful"},{"speaker":"George Freney","startTime":2320.0,"endTime":2322.79,"body":"things is what makes you feel,"},{"speaker":"George Freney","startTime":2320.0,"endTime":2322.79,"body":"you know, good. And"},{"speaker":"Daniel Franco","startTime":2323.51,"endTime":2326.09,"body":"I think it's"},{"speaker":"Daniel Franco","startTime":2323.51,"endTime":2326.09,"body":"funny you say that story,"},{"speaker":"Daniel Franco","startTime":2326.09,"endTime":2329.9,"body":"because it's literally a very"},{"speaker":"Daniel Franco","startTime":2326.09,"endTime":2329.9,"body":"topical thing for me at the"},{"speaker":"Daniel Franco","startTime":2329.9,"endTime":2333.26,"body":"moment, my old man's quite"},{"speaker":"Daniel Franco","startTime":2329.9,"endTime":2333.26,"body":"similar, but in the building and"},{"speaker":"Daniel Franco","startTime":2333.26,"endTime":2336.89,"body":"construction game, everyone I"},{"speaker":"Daniel Franco","startTime":2333.26,"endTime":2336.89,"body":"know is your I'll bet your boys"},{"speaker":"Daniel Franco","startTime":2336.89,"endTime":2341.15,"body":"the best that he's had. He said,"},{"speaker":"Daniel Franco","startTime":2336.89,"endTime":2341.15,"body":"he's been in the paper, people"},{"speaker":"Daniel Franco","startTime":2341.15,"endTime":2344.33,"body":"have written up me, you know,"},{"speaker":"Daniel Franco","startTime":2341.15,"endTime":2344.33,"body":"he's a construction manager for"},{"speaker":"Daniel Franco","startTime":2344.36,"endTime":2348.11,"body":"for Metricon homes, this sort of"},{"speaker":"Daniel Franco","startTime":2344.36,"endTime":2348.11,"body":"stuff. So he's been in the"},{"speaker":"Daniel Franco","startTime":2348.11,"endTime":2352.16,"body":"papers purely from, you know,"},{"speaker":"Daniel Franco","startTime":2348.11,"endTime":2352.16,"body":"Rob Franco was the supervisor"},{"speaker":"Daniel Franco","startTime":2352.16,"endTime":2356.51,"body":"this amazing yada, yada, yada,"},{"speaker":"Daniel Franco","startTime":2352.16,"endTime":2356.51,"body":"all this sort of stuff. And the"},{"speaker":"Daniel Franco","startTime":2356.51,"endTime":2361.22,"body":"industry knows him quite well,"},{"speaker":"Daniel Franco","startTime":2356.51,"endTime":2361.22,"body":"very well. Yet, and he had his"},{"speaker":"Daniel Franco","startTime":2361.22,"endTime":2366.23,"body":"own business, but then put,"},{"speaker":"Daniel Franco","startTime":2361.22,"endTime":2366.23,"body":"family first made the decision"},{"speaker":"Daniel Franco","startTime":2366.23,"endTime":2368.75,"body":"that I wanted to put all my time"},{"speaker":"Daniel Franco","startTime":2366.23,"endTime":2368.75,"body":"and effort into a family, my"},{"speaker":"Daniel Franco","startTime":2368.75,"endTime":2373.73,"body":"mum, through her history, had"},{"speaker":"Daniel Franco","startTime":2368.75,"endTime":2373.73,"body":"had some some operations and"},{"speaker":"Daniel Franco","startTime":2373.73,"endTime":2377.0,"body":"stuff, which stopped her from"},{"speaker":"Daniel Franco","startTime":2373.73,"endTime":2377.0,"body":"being able to be as agile as she"},{"speaker":"Daniel Franco","startTime":2377.0,"endTime":2380.3,"body":"could. And so my dad decided"},{"speaker":"Daniel Franco","startTime":2377.0,"endTime":2380.3,"body":"pronto, my business can go on"},{"speaker":"Daniel Franco","startTime":2380.3,"endTime":2384.47,"body":"the site. And so that kind of"},{"speaker":"Daniel Franco","startTime":2380.3,"endTime":2384.47,"body":"deep down kind of irks me a"},{"speaker":"Daniel Franco","startTime":2384.47,"endTime":2386.9,"body":"little bit. I know that he's"},{"speaker":"Daniel Franco","startTime":2384.47,"endTime":2386.9,"body":"done the right thing, what was"},{"speaker":"Daniel Franco","startTime":2386.9,"endTime":2389.96,"body":"for him and for us, right, and"},{"speaker":"Daniel Franco","startTime":2386.9,"endTime":2389.96,"body":"he's given me all the"},{"speaker":"Daniel Franco","startTime":2389.96,"endTime":2392.6,"body":"opportunity, but at the same"},{"speaker":"Daniel Franco","startTime":2389.96,"endTime":2392.6,"body":"token, I feel the same but he"},{"speaker":"Daniel Franco","startTime":2392.6,"endTime":2397.25,"body":"had he had the ability to do"},{"speaker":"Daniel Franco","startTime":2392.6,"endTime":2397.25,"body":"more to do more and you must"},{"speaker":"Daniel Franco","startTime":2397.25,"endTime":2399.26,"body":"look at his life now and you"},{"speaker":"Daniel Franco","startTime":2397.25,"endTime":2399.26,"body":"talked about your dad living a"},{"speaker":"Daniel Franco","startTime":2399.26,"endTime":2403.1,"body":"frugal life. My dad's living a"},{"speaker":"Daniel Franco","startTime":2399.26,"endTime":2403.1,"body":"life where he's building chess"},{"speaker":"Daniel Franco","startTime":2403.1,"endTime":2405.8,"body":"boards, or is, you know what I"},{"speaker":"Daniel Franco","startTime":2403.1,"endTime":2405.8,"body":"mean? And he's sort of now at"},{"speaker":"Daniel Franco","startTime":2405.8,"endTime":2409.97,"body":"that point where he kind of"},{"speaker":"Daniel Franco","startTime":2405.8,"endTime":2409.97,"body":"looks through my eyes and goes,"},{"speaker":"Daniel Franco","startTime":2409.97,"endTime":2412.79,"body":"oh, you know, you're doing,"},{"speaker":"Daniel Franco","startTime":2409.97,"endTime":2412.79,"body":"you're doing okay. And I'll"},{"speaker":"Daniel Franco","startTime":2412.79,"endTime":2417.47,"body":"start living my, what I was"},{"speaker":"Daniel Franco","startTime":2412.79,"endTime":2417.47,"body":"hoping to do through you and"},{"speaker":"Daniel Franco","startTime":2417.5,"endTime":2420.53,"body":"interesting. Yeah, it's it is"},{"speaker":"Daniel Franco","startTime":2417.5,"endTime":2420.53,"body":"very interesting. So that's why"},{"speaker":"Daniel Franco","startTime":2420.53,"endTime":2424.64,"body":"I asked what what do you think"},{"speaker":"Daniel Franco","startTime":2420.53,"endTime":2424.64,"body":"is his family's situation that"},{"speaker":"Daniel Franco","startTime":2424.64,"endTime":2427.52,"body":"holds people back? And it could"},{"speaker":"Daniel Franco","startTime":2424.64,"endTime":2427.52,"body":"be just circumstances?"},{"speaker":"George Freney","startTime":2427.82,"endTime":2429.41,"body":"And I think"},{"speaker":"George Freney","startTime":2427.82,"endTime":2429.41,"body":"somebody you know, I think, you"},{"speaker":"George Freney","startTime":2429.41,"endTime":2432.38,"body":"know, to be honest, I think my,"},{"speaker":"George Freney","startTime":2429.41,"endTime":2432.38,"body":"my wife would probably love me"},{"speaker":"George Freney","startTime":2432.38,"endTime":2436.34,"body":"to put more of my brain power"},{"speaker":"George Freney","startTime":2432.38,"endTime":2436.34,"body":"into the family. But my view,"},{"speaker":"George Freney","startTime":2436.34,"endTime":2439.88,"body":"but then that would probably be"},{"speaker":"George Freney","startTime":2436.34,"endTime":2439.88,"body":"not I'm not happy and feeling."},{"speaker":"George Freney","startTime":2440.63,"endTime":2442.94,"body":"And what impact would that have?"},{"speaker":"George Freney","startTime":2440.63,"endTime":2442.94,"body":"So you know, it's like, that's"},{"speaker":"George Freney","startTime":2442.94,"endTime":2446.06,"body":"where resentment Yeah, so time"},{"speaker":"George Freney","startTime":2442.94,"endTime":2446.06,"body":"is really important, like,"},{"speaker":"George Freney","startTime":2446.12,"endTime":2448.82,"body":"quality time is more important"},{"speaker":"George Freney","startTime":2446.12,"endTime":2448.82,"body":"than lots of time. And I think"},{"speaker":"George Freney","startTime":2448.82,"endTime":2451.79,"body":"that's the balance I'm trying to"},{"speaker":"George Freney","startTime":2448.82,"endTime":2451.79,"body":"follow. How do you create enough"},{"speaker":"George Freney","startTime":2451.79,"endTime":2454.7,"body":"really good quality time with"},{"speaker":"George Freney","startTime":2451.79,"endTime":2454.7,"body":"the family? So you can still be"},{"speaker":"George Freney","startTime":2454.7,"endTime":2457.79,"body":"really purposefully pursuing"},{"speaker":"George Freney","startTime":2454.7,"endTime":2457.79,"body":"interesting hard things? Yeah."},{"speaker":"Daniel Franco","startTime":2457.91,"endTime":2459.68,"body":"When you present"},{"speaker":"Daniel Franco","startTime":2457.91,"endTime":2459.68,"body":"your present, I agree with you."},{"speaker":"Daniel Franco","startTime":2460.61,"endTime":2462.74,"body":"Because for me, you know, I've"},{"speaker":"Daniel Franco","startTime":2460.61,"endTime":2462.74,"body":"never missed a basketball game"},{"speaker":"Daniel Franco","startTime":2462.74,"endTime":2466.22,"body":"for my children. Like, I just, I"},{"speaker":"Daniel Franco","startTime":2462.74,"endTime":2466.22,"body":"have to be there. But I know one"},{"speaker":"Daniel Franco","startTime":2466.22,"endTime":2468.47,"body":"day as the business grows more"},{"speaker":"Daniel Franco","startTime":2466.22,"endTime":2468.47,"body":"and more that, you know, these"},{"speaker":"Daniel Franco","startTime":2468.47,"endTime":2472.55,"body":"sorts of things are gonna come"},{"speaker":"Daniel Franco","startTime":2468.47,"endTime":2472.55,"body":"out and and start to haunt me."},{"speaker":"Daniel Franco","startTime":2472.55,"endTime":2477.17,"body":"But I really, I really do"},{"speaker":"Daniel Franco","startTime":2472.55,"endTime":2477.17,"body":"believe that you can do both."},{"speaker":"Daniel Franco","startTime":2478.07,"endTime":2478.97,"body":"Yes. So."},{"speaker":"George Freney","startTime":2479.48,"endTime":2480.47,"body":"And there's"},{"speaker":"George Freney","startTime":2479.48,"endTime":2480.47,"body":"something there's something"},{"speaker":"George Freney","startTime":2480.47,"endTime":2483.08,"body":"really in that right, there's a"},{"speaker":"George Freney","startTime":2480.47,"endTime":2483.08,"body":"really interesting thing. So"},{"speaker":"George Freney","startTime":2483.53,"endTime":2486.05,"body":"when you're confronted with two"},{"speaker":"George Freney","startTime":2483.53,"endTime":2486.05,"body":"problems that look mutually"},{"speaker":"George Freney","startTime":2486.05,"endTime":2489.2,"body":"exclusive, is there any lack?"},{"speaker":"George Freney","startTime":2486.05,"endTime":2489.2,"body":"Because you haven't thought"},{"speaker":"George Freney","startTime":2489.2,"endTime":2492.2,"body":"about it hard enough to work out"},{"speaker":"George Freney","startTime":2489.2,"endTime":2492.2,"body":"how you can have that saying"},{"speaker":"George Freney","startTime":2492.2,"endTime":2494.15,"body":"that you can't have your cake"},{"speaker":"George Freney","startTime":2492.2,"endTime":2494.15,"body":"and eat it bullshit? Yeah, like,"},{"speaker":"George Freney","startTime":2494.15,"endTime":2496.88,"body":"you just need to think it"},{"speaker":"George Freney","startTime":2494.15,"endTime":2496.88,"body":"through properly. And I think as"},{"speaker":"George Freney","startTime":2496.88,"endTime":2501.17,"body":"you get more experienced, I used"},{"speaker":"George Freney","startTime":2496.88,"endTime":2501.17,"body":"to be the I would prioritize a"},{"speaker":"George Freney","startTime":2501.53,"endTime":2503.84,"body":"low priority work activity,"},{"speaker":"George Freney","startTime":2501.53,"endTime":2503.84,"body":"because I thought it was"},{"speaker":"George Freney","startTime":2503.84,"endTime":2506.78,"body":"important over my family. I"},{"speaker":"George Freney","startTime":2503.84,"endTime":2506.78,"body":"don't do that. I try and get to"},{"speaker":"George Freney","startTime":2506.81,"endTime":2510.53,"body":"all of the things possible with"},{"speaker":"George Freney","startTime":2506.81,"endTime":2510.53,"body":"my kids. Yeah. One thing that I"},{"speaker":"George Freney","startTime":2510.53,"endTime":2512.54,"body":"struggled with, though in"},{"speaker":"George Freney","startTime":2510.53,"endTime":2512.54,"body":"Adelaide and it's interesting is"},{"speaker":"George Freney","startTime":2512.99,"endTime":2516.59,"body":"in Sydney, the schooling system,"},{"speaker":"George Freney","startTime":2512.99,"endTime":2516.59,"body":"I think was designed for parents"},{"speaker":"George Freney","startTime":2516.62,"endTime":2519.5,"body":"for keep families where both"},{"speaker":"George Freney","startTime":2516.62,"endTime":2519.5,"body":"parents worked in Adelaide. I'm"},{"speaker":"George Freney","startTime":2519.5,"endTime":2522.41,"body":"convinced the schooling system"},{"speaker":"George Freney","startTime":2519.5,"endTime":2522.41,"body":"is designed for families where"},{"speaker":"George Freney","startTime":2522.41,"endTime":2525.5,"body":"they assume one paradise like,"},{"speaker":"George Freney","startTime":2522.41,"endTime":2525.5,"body":"hey, on Tuesday, next week,"},{"speaker":"George Freney","startTime":2525.5,"endTime":2528.29,"body":"there's an excursion. Can you"},{"speaker":"George Freney","startTime":2525.5,"endTime":2528.29,"body":"come? I'm like, Give me four"},{"speaker":"George Freney","startTime":2528.29,"endTime":2532.04,"body":"weeks notice. Yeah, yes. But"},{"speaker":"George Freney","startTime":2528.29,"endTime":2532.04,"body":"one, like, I agree. I think it's"},{"speaker":"George Freney","startTime":2532.04,"endTime":2534.44,"body":"hard to do it all. But like"},{"speaker":"George Freney","startTime":2532.04,"endTime":2534.44,"body":"sports games, you know, I was at"},{"speaker":"George Freney","startTime":2534.44,"endTime":2538.22,"body":"my kids scouts going up ceremony"},{"speaker":"George Freney","startTime":2534.44,"endTime":2538.22,"body":"last night at 6pm. Yeah, you"},{"speaker":"George Freney","startTime":2538.22,"endTime":2541.07,"body":"know, and I think you just gotta"},{"speaker":"George Freney","startTime":2538.22,"endTime":2541.07,"body":"go. Right. Unless it's super"},{"speaker":"George Freney","startTime":2541.07,"endTime":2543.26,"body":"high priority work. Families got"},{"speaker":"George Freney","startTime":2541.07,"endTime":2543.26,"body":"to win."},{"speaker":"Daniel Franco","startTime":2543.41,"endTime":2548.96,"body":"Yeah. Yeah. I"},{"speaker":"Daniel Franco","startTime":2543.41,"endTime":2548.96,"body":"like that. I like that. I find"},{"speaker":"Daniel Franco","startTime":2548.96,"endTime":2549.05,"body":"that"},{"speaker":"George Freney","startTime":2551.0,"endTime":2555.26,"body":"a little bit odd."},{"speaker":"George Freney","startTime":2551.0,"endTime":2555.26,"body":"Yeah, I think it gets I think it"},{"speaker":"George Freney","startTime":2555.26,"endTime":2558.5,"body":"gets easier. Yeah, it gets"},{"speaker":"George Freney","startTime":2555.26,"endTime":2558.5,"body":"easier."},{"speaker":"Daniel Franco","startTime":2558.62,"endTime":2562.34,"body":"Yeah. Yeah. Cuz"},{"speaker":"Daniel Franco","startTime":2558.62,"endTime":2562.34,"body":"the problem I find is I'm so"},{"speaker":"Daniel Franco","startTime":2562.34,"endTime":2570.2,"body":"passionate about what I'm doing."},{"speaker":"Daniel Franco","startTime":2562.34,"endTime":2570.2,"body":"I love people. Yeah, I, I've"},{"speaker":"Daniel Franco","startTime":2570.23,"endTime":2574.94,"body":"just Yeah, half the time, I feel"},{"speaker":"Daniel Franco","startTime":2570.23,"endTime":2574.94,"body":"like I'm, I'm torn. Now moving"},{"speaker":"Daniel Franco","startTime":2574.94,"endTime":2579.86,"body":"on from that. You are a human"},{"speaker":"Daniel Franco","startTime":2574.94,"endTime":2579.86,"body":"being that loves to solve"},{"speaker":"Daniel Franco","startTime":2579.86,"endTime":2582.32,"body":"problems. So you can solve."},{"speaker":"Daniel Franco","startTime":2579.86,"endTime":2582.32,"body":"Maybe you and I can get off"},{"speaker":"Daniel Franco","startTime":2582.65,"endTime":2588.74,"body":"offline, and you can solve my"},{"speaker":"Daniel Franco","startTime":2582.65,"endTime":2588.74,"body":"family business problems. What"},{"speaker":"Daniel Franco","startTime":2588.74,"endTime":2592.16,"body":"is it about solving problems,"},{"speaker":"Daniel Franco","startTime":2588.74,"endTime":2592.16,"body":"especially from 11.2 point of"},{"speaker":"Daniel Franco","startTime":2592.16,"endTime":2595.25,"body":"view that really makes you sing?"},{"speaker":"George Freney","startTime":2596.51,"endTime":2598.07,"body":"Well, it's"},{"speaker":"George Freney","startTime":2596.51,"endTime":2598.07,"body":"interesting, you go back to that"},{"speaker":"George Freney","startTime":2598.1,"endTime":2603.74,"body":"sort of mutually exclusive can't"},{"speaker":"George Freney","startTime":2598.1,"endTime":2603.74,"body":"have both things. 11.2 11.2 has"},{"speaker":"George Freney","startTime":2603.74,"endTime":2607.1,"body":"been born out of, I guess, all"},{"speaker":"George Freney","startTime":2603.74,"endTime":2607.1,"body":"of the experience that I've had"},{"speaker":"George Freney","startTime":2607.22,"endTime":2611.24,"body":"up into 2017. We didn't"},{"speaker":"George Freney","startTime":2607.22,"endTime":2611.24,"body":"deliberately set out to do this."},{"speaker":"George Freney","startTime":2611.24,"endTime":2615.35,"body":"We just started talking to"},{"speaker":"George Freney","startTime":2611.24,"endTime":2615.35,"body":"people about entrepreneurial"},{"speaker":"George Freney","startTime":2615.35,"endTime":2618.05,"body":"methods and thinking and how to"},{"speaker":"George Freney","startTime":2615.35,"endTime":2618.05,"body":"apply that to problems and"},{"speaker":"George Freney","startTime":2618.08,"endTime":2621.38,"body":"finding ideas that fix those"},{"speaker":"George Freney","startTime":2618.08,"endTime":2621.38,"body":"problems. So it's like, and then"},{"speaker":"George Freney","startTime":2621.38,"endTime":2624.17,"body":"you know, going all the way back"},{"speaker":"George Freney","startTime":2621.38,"endTime":2624.17,"body":"to, you know, putting things on"},{"speaker":"George Freney","startTime":2624.17,"endTime":2627.47,"body":"a page from Bill Doyle, my year"},{"speaker":"George Freney","startTime":2624.17,"endTime":2627.47,"body":"11 geography teacher like when"},{"speaker":"George Freney","startTime":2627.47,"endTime":2630.32,"body":"I'm confronted with a problem,"},{"speaker":"George Freney","startTime":2627.47,"endTime":2630.32,"body":"I'm visually starting to try and"},{"speaker":"George Freney","startTime":2630.32,"endTime":2633.47,"body":"understand the system of how how"},{"speaker":"George Freney","startTime":2630.32,"endTime":2633.47,"body":"it works and how everything fits"},{"speaker":"George Freney","startTime":2633.47,"endTime":2637.88,"body":"together. And what ideas have a"},{"speaker":"George Freney","startTime":2633.47,"endTime":2637.88,"body":"right to be pursued to go and"},{"speaker":"George Freney","startTime":2637.88,"endTime":2640.58,"body":"help solve that problem. And I"},{"speaker":"George Freney","startTime":2637.88,"endTime":2640.58,"body":"think when I look back at boodle"},{"speaker":"George Freney","startTime":2640.7,"endTime":2643.4,"body":"In fact, I talked to my partner"},{"speaker":"George Freney","startTime":2640.7,"endTime":2643.4,"body":"about this a bit. The mistake we"},{"speaker":"George Freney","startTime":2643.4,"endTime":2647.12,"body":"made was we tried to solve the"},{"speaker":"George Freney","startTime":2643.4,"endTime":2647.12,"body":"industries problem, like so we"},{"speaker":"George Freney","startTime":2647.12,"endTime":2650.24,"body":"tried to solve the industry"},{"speaker":"George Freney","startTime":2647.12,"endTime":2650.24,"body":"problem for physical retail. So"},{"speaker":"George Freney","startTime":2650.42,"endTime":2652.19,"body":"we did a lot of work the"},{"speaker":"George Freney","startTime":2650.42,"endTime":2652.19,"body":"shopping centers, we were trying"},{"speaker":"George Freney","startTime":2652.19,"endTime":2655.97,"body":"to solve the industry's problem."},{"speaker":"George Freney","startTime":2652.19,"endTime":2655.97,"body":"We didn't solve a narrow enough"},{"speaker":"George Freney","startTime":2655.97,"endTime":2658.55,"body":"problem to build a business"},{"speaker":"George Freney","startTime":2655.97,"endTime":2658.55,"body":"around the my partner was like"},{"speaker":"George Freney","startTime":2658.55,"endTime":2660.92,"body":"JoJo more interest in solving"},{"speaker":"George Freney","startTime":2658.55,"endTime":2660.92,"body":"the industry's problem than you"},{"speaker":"George Freney","startTime":2660.92,"endTime":2665.36,"body":"aren't doing a business. Yeah,"},{"speaker":"George Freney","startTime":2660.92,"endTime":2665.36,"body":"so. But other my philosophy was,"},{"speaker":"George Freney","startTime":2665.36,"endTime":2667.25,"body":"well, if we solve the problem,"},{"speaker":"George Freney","startTime":2665.36,"endTime":2667.25,"body":"the business will come along."},{"speaker":"George Freney","startTime":2667.61,"endTime":2670.4,"body":"But bit then we actually have to"},{"speaker":"George Freney","startTime":2667.61,"endTime":2670.4,"body":"focus on building the business."},{"speaker":"George Freney","startTime":2670.43,"endTime":2673.07,"body":"So I think that's one of my big"},{"speaker":"George Freney","startTime":2670.43,"endTime":2673.07,"body":"mistakes I made"},{"speaker":"Daniel Franco","startTime":2673.1,"endTime":2675.47,"body":"is that when I"},{"speaker":"Daniel Franco","startTime":2673.1,"endTime":2675.47,"body":"say you got to go niche, yeah."},{"speaker":"Daniel Franco","startTime":2675.59,"endTime":2677.66,"body":"So focusing on specifics. So"},{"speaker":"Daniel Franco","startTime":2675.59,"endTime":2677.66,"body":"yeah,"},{"speaker":"George Freney","startTime":2677.66,"endTime":2680.66,"body":"so that idea for"},{"speaker":"George Freney","startTime":2677.66,"endTime":2680.66,"body":"boodle started very small, it"},{"speaker":"George Freney","startTime":2680.66,"endTime":2683.06,"body":"was like send a text send a"},{"speaker":"George Freney","startTime":2680.66,"endTime":2683.06,"body":"reminder to someone when they're"},{"speaker":"George Freney","startTime":2683.06,"endTime":2685.7,"body":"near shop that sells it. And we"},{"speaker":"George Freney","startTime":2683.06,"endTime":2685.7,"body":"raised money and it got very"},{"speaker":"George Freney","startTime":2685.7,"endTime":2688.31,"body":"big. We like Oh, I could do all"},{"speaker":"George Freney","startTime":2685.7,"endTime":2688.31,"body":"of this. And yeah, one of the"},{"speaker":"George Freney","startTime":2688.31,"endTime":2692.63,"body":"key. One of the key traps of you"},{"speaker":"George Freney","startTime":2688.31,"endTime":2692.63,"body":"know, entrepreneurs is that"},{"speaker":"George Freney","startTime":2692.9,"endTime":2696.44,"body":"they, they go too big, right?"},{"speaker":"George Freney","startTime":2692.9,"endTime":2696.44,"body":"You got to solve something"},{"speaker":"George Freney","startTime":2696.44,"endTime":2699.14,"body":"really specific. So the whole"},{"speaker":"George Freney","startTime":2696.44,"endTime":2699.14,"body":"philosophy isn't is"},{"speaker":"Daniel Franco","startTime":2699.2,"endTime":2702.41,"body":"it's kind of the"},{"speaker":"Daniel Franco","startTime":2699.2,"endTime":2702.41,"body":"heart While you're here, he will"},{"speaker":"Daniel Franco","startTime":2702.41,"endTime":2703.67,"body":"just do this as well, right?"},{"speaker":"George Freney","startTime":2704.06,"endTime":2705.92,"body":"Yes, oh, I can do"},{"speaker":"George Freney","startTime":2704.06,"endTime":2705.92,"body":"this with that every time you"},{"speaker":"George Freney","startTime":2705.92,"endTime":2708.44,"body":"took some of that, or you could"},{"speaker":"George Freney","startTime":2705.92,"endTime":2708.44,"body":"do that with that, and then it"},{"speaker":"George Freney","startTime":2708.44,"endTime":2712.82,"body":"gets bigger by default. So when"},{"speaker":"George Freney","startTime":2708.44,"endTime":2712.82,"body":"you know, I love, like, I"},{"speaker":"George Freney","startTime":2712.85,"endTime":2716.84,"body":"genuinely love ideas and working"},{"speaker":"George Freney","startTime":2712.85,"endTime":2716.84,"body":"out whether or not they're"},{"speaker":"George Freney","startTime":2716.84,"endTime":2719.78,"body":"worthwhile, right, it's like"},{"speaker":"George Freney","startTime":2716.84,"endTime":2719.78,"body":"idea pops into your head, you"},{"speaker":"George Freney","startTime":2719.78,"endTime":2721.82,"body":"start going through a mental"},{"speaker":"George Freney","startTime":2719.78,"endTime":2721.82,"body":"process to see if it was a good"},{"speaker":"George Freney","startTime":2721.82,"endTime":2724.37,"body":"one, talk to a few people have"},{"speaker":"George Freney","startTime":2721.82,"endTime":2724.37,"body":"some conversations, do some"},{"speaker":"George Freney","startTime":2724.37,"endTime":2726.62,"body":"research, then you know, you"},{"speaker":"George Freney","startTime":2724.37,"endTime":2726.62,"body":"might start building something."},{"speaker":"George Freney","startTime":2726.62,"endTime":2729.41,"body":"And I love that. I love it."},{"speaker":"George Freney","startTime":2726.62,"endTime":2729.41,"body":"Because ideas make the future"},{"speaker":"George Freney","startTime":2729.56,"endTime":2732.65,"body":"what the future needs to be."},{"speaker":"George Freney","startTime":2729.56,"endTime":2732.65,"body":"Without ideas, the future"},{"speaker":"George Freney","startTime":2732.68,"endTime":2736.91,"body":"doesn't change. So ideas are a"},{"speaker":"George Freney","startTime":2732.68,"endTime":2736.91,"body":"critical part of life. So I was"},{"speaker":"George Freney","startTime":2736.91,"endTime":2740.51,"body":"I, I started talking to some big"},{"speaker":"George Freney","startTime":2736.91,"endTime":2740.51,"body":"companies, I was fortunate to be"},{"speaker":"George Freney","startTime":2740.51,"endTime":2743.66,"body":"on the IAEA Board. And then"},{"speaker":"George Freney","startTime":2740.51,"endTime":2743.66,"body":"after I left the IAEA Board, we"},{"speaker":"George Freney","startTime":2743.66,"endTime":2746.72,"body":"started talking to them about"},{"speaker":"George Freney","startTime":2743.66,"endTime":2746.72,"body":"this way we think about ideas."},{"speaker":"George Freney","startTime":2746.75,"endTime":2749.75,"body":"We weren't far out there, you"},{"speaker":"George Freney","startTime":2746.75,"endTime":2749.75,"body":"think differently. So what we"},{"speaker":"George Freney","startTime":2749.75,"endTime":2753.35,"body":"sort of learned was that with"},{"speaker":"George Freney","startTime":2749.75,"endTime":2753.35,"body":"the big problems, bases like big"},{"speaker":"George Freney","startTime":2753.35,"endTime":2756.35,"body":"complex problems, bushfire"},{"speaker":"George Freney","startTime":2753.35,"endTime":2756.35,"body":"resilience, massive problem"},{"speaker":"George Freney","startTime":2756.35,"endTime":2759.56,"body":"space, right? Like really"},{"speaker":"George Freney","startTime":2756.35,"endTime":2759.56,"body":"expensive to solve bushfire"},{"speaker":"George Freney","startTime":2759.56,"endTime":2762.59,"body":"resilience in the hills, how do"},{"speaker":"George Freney","startTime":2759.56,"endTime":2762.59,"body":"you go from a big problem space"},{"speaker":"George Freney","startTime":2762.62,"endTime":2766.88,"body":"to a discrete problem, which you"},{"speaker":"George Freney","startTime":2762.62,"endTime":2766.88,"body":"can build an ideal idea around,"},{"speaker":"George Freney","startTime":2766.91,"endTime":2769.76,"body":"build something to try and"},{"speaker":"George Freney","startTime":2766.91,"endTime":2769.76,"body":"solve. And then you change the"},{"speaker":"George Freney","startTime":2769.76,"endTime":2773.72,"body":"big problem space by moving I"},{"speaker":"George Freney","startTime":2769.76,"endTime":2773.72,"body":"call it big mountains, small"},{"speaker":"George Freney","startTime":2773.72,"endTime":2776.66,"body":"rocks, like you just start"},{"speaker":"George Freney","startTime":2773.72,"endTime":2776.66,"body":"tackling little bits of it. And"},{"speaker":"George Freney","startTime":2776.66,"endTime":2779.66,"body":"then over time, you actually"},{"speaker":"George Freney","startTime":2776.66,"endTime":2779.66,"body":"change the system. So I think a"},{"speaker":"George Freney","startTime":2779.66,"endTime":2782.27,"body":"lot about, you know, we call"},{"speaker":"George Freney","startTime":2779.66,"endTime":2782.27,"body":"them systemic global problems"},{"speaker":"George Freney","startTime":2782.27,"endTime":2785.66,"body":"around climate change, you know,"},{"speaker":"George Freney","startTime":2782.27,"endTime":2785.66,"body":"natural disaster, resilience,"},{"speaker":"George Freney","startTime":2785.78,"endTime":2788.66,"body":"energy transition, all of these"},{"speaker":"George Freney","startTime":2785.78,"endTime":2788.66,"body":"things, that massive complex"},{"speaker":"George Freney","startTime":2788.66,"endTime":2792.65,"body":"problems basis, what we want to"},{"speaker":"George Freney","startTime":2788.66,"endTime":2792.65,"body":"do 11.2 is have a model that"},{"speaker":"George Freney","startTime":2792.65,"endTime":2796.25,"body":"enables us to shift the needle"},{"speaker":"George Freney","startTime":2792.65,"endTime":2796.25,"body":"on those problem spaces by"},{"speaker":"George Freney","startTime":2796.25,"endTime":2799.31,"body":"identifying new ideas and"},{"speaker":"George Freney","startTime":2796.25,"endTime":2799.31,"body":"testing them and seeing if"},{"speaker":"George Freney","startTime":2799.31,"endTime":2800.84,"body":"they're worthwhile and have an"},{"speaker":"George Freney","startTime":2799.31,"endTime":2800.84,"body":"impact on."},{"speaker":"Daniel Franco","startTime":2802.16,"endTime":2805.34,"body":"Yeah, brilliant."},{"speaker":"Daniel Franco","startTime":2802.16,"endTime":2805.34,"body":"Are you part of the you wake up"},{"speaker":"Daniel Franco","startTime":2805.34,"endTime":2808.31,"body":"this morning, you open the"},{"speaker":"Daniel Franco","startTime":2805.34,"endTime":2808.31,"body":"financial review, and you see"},{"speaker":"Daniel Franco","startTime":2808.43,"endTime":2812.09,"body":"Net Zero Net Zero for carbon, a"},{"speaker":"Daniel Franco","startTime":2808.43,"endTime":2812.09,"body":"huge part of the helping the"},{"speaker":"Daniel Franco","startTime":2812.09,"endTime":2813.41,"body":"businesses of the world. So I"},{"speaker":"George Freney","startTime":2813.41,"endTime":2815.27,"body":"would love to get"},{"speaker":"George Freney","startTime":2813.41,"endTime":2815.27,"body":"into that. Right. So you know,"},{"speaker":"George Freney","startTime":2815.3,"endTime":2818.57,"body":"11.2, like we sort of we've been"},{"speaker":"George Freney","startTime":2815.3,"endTime":2818.57,"body":"doing branding exercise, you"},{"speaker":"George Freney","startTime":2818.57,"endTime":2821.21,"body":"know, but the the sort of"},{"speaker":"George Freney","startTime":2818.57,"endTime":2821.21,"body":"thinking is, you know, we'd get"},{"speaker":"George Freney","startTime":2821.21,"endTime":2823.22,"body":"ahead of the world's problems,"},{"speaker":"George Freney","startTime":2821.21,"endTime":2823.22,"body":"like we want to get ahead of the"},{"speaker":"George Freney","startTime":2823.22,"endTime":2826.04,"body":"world problems with people who"},{"speaker":"George Freney","startTime":2823.22,"endTime":2826.04,"body":"care. So, you know, I described"},{"speaker":"George Freney","startTime":2826.07,"endTime":2829.76,"body":"we would never, as a company"},{"speaker":"George Freney","startTime":2826.07,"endTime":2829.76,"body":"help someone build AI to sell"},{"speaker":"George Freney","startTime":2829.76,"endTime":2832.46,"body":"more crappy rubbish, retail"},{"speaker":"George Freney","startTime":2829.76,"endTime":2832.46,"body":"products. They don't need it."},{"speaker":"George Freney","startTime":2832.46,"endTime":2835.07,"body":"Yeah, there are lots of people"},{"speaker":"George Freney","startTime":2832.46,"endTime":2835.07,"body":"out there building AI to work"},{"speaker":"George Freney","startTime":2835.07,"endTime":2838.13,"body":"out how to addict people's"},{"speaker":"George Freney","startTime":2835.07,"endTime":2838.13,"body":"attention to digital devices, so"},{"speaker":"George Freney","startTime":2838.13,"endTime":2841.31,"body":"we can sell more to I find that"},{"speaker":"George Freney","startTime":2838.13,"endTime":2841.31,"body":"repugnant? Yeah, it's repugnant,"},{"speaker":"George Freney","startTime":2841.34,"endTime":2844.04,"body":"like so but, you know, talking"},{"speaker":"George Freney","startTime":2841.34,"endTime":2844.04,"body":"to someone about energy"},{"speaker":"George Freney","startTime":2844.04,"endTime":2846.77,"body":"transition, and how do we help"},{"speaker":"George Freney","startTime":2844.04,"endTime":2846.77,"body":"get electric vehicles out here"},{"speaker":"George Freney","startTime":2846.77,"endTime":2849.65,"body":"faster? And how do we transition"},{"speaker":"George Freney","startTime":2846.77,"endTime":2849.65,"body":"the world to one where there's"},{"speaker":"George Freney","startTime":2849.65,"endTime":2853.7,"body":"no carbon in the planets"},{"speaker":"George Freney","startTime":2849.65,"endTime":2853.7,"body":"protected? 100%? We want to we"},{"speaker":"George Freney","startTime":2853.7,"endTime":2857.27,"body":"want to do as much of that as"},{"speaker":"George Freney","startTime":2853.7,"endTime":2857.27,"body":"possible. And we attract people"},{"speaker":"George Freney","startTime":2857.27,"endTime":2859.76,"body":"that have that purposeful"},{"speaker":"George Freney","startTime":2857.27,"endTime":2859.76,"body":"mindset into our business. Yeah."},{"speaker":"Daniel Franco","startTime":2860.27,"endTime":2862.94,"body":"I think that's"},{"speaker":"Daniel Franco","startTime":2860.27,"endTime":2862.94,"body":"where my ears perked up. When I"},{"speaker":"Daniel Franco","startTime":2862.94,"endTime":2865.82,"body":"heard about what you guys doing,"},{"speaker":"Daniel Franco","startTime":2862.94,"endTime":2865.82,"body":"what 11.2 come from the name is,"},{"speaker":"Daniel Franco","startTime":2866.45,"endTime":2866.84,"body":"I guess,"},{"speaker":"George Freney","startTime":2867.11,"endTime":2869.39,"body":"well, so my"},{"speaker":"George Freney","startTime":2867.11,"endTime":2869.39,"body":"business partner runs an"},{"speaker":"George Freney","startTime":2869.39,"endTime":2874.76,"body":"aerospace engineer, and 11.2 is"},{"speaker":"George Freney","startTime":2869.39,"endTime":2874.76,"body":"11.2 kilometers per second is"},{"speaker":"George Freney","startTime":2874.76,"endTime":2878.33,"body":"the velocity something has to"},{"speaker":"George Freney","startTime":2874.76,"endTime":2878.33,"body":"hit to escape the gravitational"},{"speaker":"George Freney","startTime":2878.33,"endTime":2882.2,"body":"pull of Earth. And it's sort of"},{"speaker":"George Freney","startTime":2878.33,"endTime":2882.2,"body":"the name came out of the our"},{"speaker":"George Freney","startTime":2882.2,"endTime":2886.94,"body":"experience with boodle was that"},{"speaker":"George Freney","startTime":2882.2,"endTime":2886.94,"body":"unless an idea is good enough"},{"speaker":"George Freney","startTime":2886.94,"endTime":2890.81,"body":"and has enough fuel to escape"},{"speaker":"George Freney","startTime":2886.94,"endTime":2890.81,"body":"Earth's gravitational pool, then"},{"speaker":"George Freney","startTime":2890.81,"endTime":2893.84,"body":"it's not worth pursuing. So it's"},{"speaker":"George Freney","startTime":2890.81,"endTime":2893.84,"body":"like you might have the best"},{"speaker":"George Freney","startTime":2893.84,"endTime":2895.94,"body":"idea in the world on the launch"},{"speaker":"George Freney","startTime":2893.84,"endTime":2895.94,"body":"pad, but not enough fuel."},{"speaker":"George Freney","startTime":2896.15,"endTime":2898.97,"body":"Somewhere where you might have"},{"speaker":"George Freney","startTime":2896.15,"endTime":2898.97,"body":"the worst idea with a really"},{"speaker":"George Freney","startTime":2898.97,"endTime":2903.38,"body":"shit tons of fuel might still"},{"speaker":"George Freney","startTime":2898.97,"endTime":2903.38,"body":"get there. So 11.2 is a captures"},{"speaker":"George Freney","startTime":2903.38,"endTime":2907.25,"body":"this philosophy of, you know, an"},{"speaker":"George Freney","startTime":2903.38,"endTime":2907.25,"body":"idea is only worthwhile pursuing"},{"speaker":"George Freney","startTime":2907.28,"endTime":2912.26,"body":"if you can be launched and"},{"speaker":"George Freney","startTime":2907.28,"endTime":2912.26,"body":"escape the earth. And we came up"},{"speaker":"George Freney","startTime":2912.26,"endTime":2915.11,"body":"with that name emerge before we"},{"speaker":"George Freney","startTime":2912.26,"endTime":2915.11,"body":"started thinking about any space"},{"speaker":"George Freney","startTime":2915.11,"endTime":2916.46,"body":"projects. That was just by"},{"speaker":"George Freney","startTime":2915.11,"endTime":2916.46,"body":"accident."},{"speaker":"Daniel Franco","startTime":2916.46,"endTime":2918.8,"body":"Yeah. So on that,"},{"speaker":"Daniel Franco","startTime":2916.46,"endTime":2918.8,"body":"because I remember last"},{"speaker":"Daniel Franco","startTime":2918.8,"endTime":2922.31,"body":"conversation, which stuck in my"},{"speaker":"Daniel Franco","startTime":2918.8,"endTime":2922.31,"body":"mind. And we're talking about"},{"speaker":"Daniel Franco","startTime":2922.31,"endTime":2924.59,"body":"big news, because you and I both"},{"speaker":"Daniel Franco","startTime":2922.31,"endTime":2924.59,"body":"work in that corporate world,"},{"speaker":"Daniel Franco","startTime":2924.62,"endTime":2929.63,"body":"from our businesses outside of"},{"speaker":"Daniel Franco","startTime":2924.62,"endTime":2929.63,"body":"this. You said to me, you'll"},{"speaker":"Daniel Franco","startTime":2929.63,"endTime":2933.05,"body":"never create an internal"},{"speaker":"Daniel Franco","startTime":2929.63,"endTime":2933.05,"body":"capability to uncover and"},{"speaker":"Daniel Franco","startTime":2933.05,"endTime":2935.96,"body":"validate ideas properly. Well,"},{"speaker":"Daniel Franco","startTime":2933.05,"endTime":2935.96,"body":"the big businesses applies,"},{"speaker":"Daniel Franco","startTime":2935.99,"endTime":2940.61,"body":"right. And you pretty mean that"},{"speaker":"Daniel Franco","startTime":2935.99,"endTime":2940.61,"body":"can you that that was profound"},{"speaker":"Daniel Franco","startTime":2940.61,"endTime":2944.69,"body":"for me, in the sense that you're"},{"speaker":"Daniel Franco","startTime":2940.61,"endTime":2944.69,"body":"saying, big business can do this"},{"speaker":"Daniel Franco","startTime":2944.69,"endTime":2946.64,"body":"internally. They need someone"},{"speaker":"Daniel Franco","startTime":2944.69,"endTime":2946.64,"body":"else to look at this from a"},{"speaker":"Daniel Franco","startTime":2946.64,"endTime":2947.72,"body":"different lens. Yeah, that might"},{"speaker":"George Freney","startTime":2947.72,"endTime":2949.94,"body":"be confronting in"},{"speaker":"George Freney","startTime":2947.72,"endTime":2949.94,"body":"some ways, but on adamant about"},{"speaker":"George Freney","startTime":2949.94,"endTime":2953.33,"body":"it, and not because the great"},{"speaker":"George Freney","startTime":2949.94,"endTime":2953.33,"body":"people were consulted. Yeah,"},{"speaker":"George Freney","startTime":2953.33,"endTime":2958.1,"body":"business, but just the cultural"},{"speaker":"George Freney","startTime":2953.33,"endTime":2958.1,"body":"setup of them, is not aligned to"},{"speaker":"George Freney","startTime":2958.1,"endTime":2962.06,"body":"really transformative idea,"},{"speaker":"George Freney","startTime":2958.1,"endTime":2962.06,"body":"thinking and validation. It's"},{"speaker":"George Freney","startTime":2962.06,"endTime":2965.93,"body":"just like, the immune system of"},{"speaker":"George Freney","startTime":2962.06,"endTime":2965.93,"body":"a big company protects it from"},{"speaker":"George Freney","startTime":2965.93,"endTime":2970.1,"body":"that and the risk profile of"},{"speaker":"George Freney","startTime":2965.93,"endTime":2970.1,"body":"people. You know, it's like, no"},{"speaker":"George Freney","startTime":2970.1,"endTime":2972.14,"body":"one wants to be the executive"},{"speaker":"George Freney","startTime":2970.1,"endTime":2972.14,"body":"that tried five things that"},{"speaker":"George Freney","startTime":2972.14,"endTime":2975.29,"body":"didn't work. Yeah. So I just"},{"speaker":"George Freney","startTime":2972.14,"endTime":2975.29,"body":"think organizationally,"},{"speaker":"George Freney","startTime":2975.29,"endTime":2978.35,"body":"instructionally it's really"},{"speaker":"George Freney","startTime":2975.29,"endTime":2978.35,"body":"hard, even if you had really"},{"speaker":"George Freney","startTime":2978.35,"endTime":2981.47,"body":"amazing people, and then people"},{"speaker":"George Freney","startTime":2978.35,"endTime":2981.47,"body":"who are really good at coming up"},{"speaker":"George Freney","startTime":2981.47,"endTime":2985.31,"body":"with uncovering crazy ideas and"},{"speaker":"George Freney","startTime":2981.47,"endTime":2985.31,"body":"validating them well, they just"},{"speaker":"George Freney","startTime":2985.31,"endTime":2988.97,"body":"don't really fit in these big"},{"speaker":"George Freney","startTime":2985.31,"endTime":2988.97,"body":"companies. Wait it out?"},{"speaker":"George Freney","startTime":2989.6,"endTime":2992.33,"body":"Mutually. So you said, you know,"},{"speaker":"George Freney","startTime":2989.6,"endTime":2992.33,"body":"we talk in our business a lot"},{"speaker":"George Freney","startTime":2992.33,"endTime":2996.11,"body":"about Navy SEALs. And so we"},{"speaker":"George Freney","startTime":2992.33,"endTime":2996.11,"body":"like, you know, the analogy is"},{"speaker":"George Freney","startTime":2996.11,"endTime":2999.86,"body":"like we're building a Navy SEAL"},{"speaker":"George Freney","startTime":2996.11,"endTime":2999.86,"body":"squad capability to uncover to"},{"speaker":"George Freney","startTime":2999.89,"endTime":3003.31,"body":"Take ideas and validate them is"},{"speaker":"George Freney","startTime":2999.89,"endTime":3003.31,"body":"really what we want to be"},{"speaker":"George Freney","startTime":3003.31,"endTime":3006.73,"body":"brilliant at. And that is a"},{"speaker":"George Freney","startTime":3003.31,"endTime":3006.73,"body":"great capability for a large"},{"speaker":"George Freney","startTime":3007.06,"endTime":3010.78,"body":"organization to use in a good"},{"speaker":"George Freney","startTime":3007.06,"endTime":3010.78,"body":"way. But a large organization"},{"speaker":"George Freney","startTime":3010.78,"endTime":3014.02,"body":"shouldn't build their navy seal"},{"speaker":"George Freney","startTime":3010.78,"endTime":3014.02,"body":"capability, because the Navy"},{"speaker":"George Freney","startTime":3014.02,"endTime":3016.96,"body":"SEALs don't wanna work there. So"},{"speaker":"George Freney","startTime":3014.02,"endTime":3016.96,"body":"that's sort of the way we think"},{"speaker":"George Freney","startTime":3016.96,"endTime":3021.07,"body":"about that. Yeah. And I think"},{"speaker":"George Freney","startTime":3016.96,"endTime":3021.07,"body":"that I'm not an advocate for"},{"speaker":"George Freney","startTime":3021.07,"endTime":3023.17,"body":"completely outsourcing"},{"speaker":"George Freney","startTime":3021.07,"endTime":3023.17,"body":"innovation, because the"},{"speaker":"George Freney","startTime":3023.17,"endTime":3026.89,"body":"knowledge and experience inside"},{"speaker":"George Freney","startTime":3023.17,"endTime":3026.89,"body":"these big organizations is"},{"speaker":"George Freney","startTime":3026.89,"endTime":3027.97,"body":"actually really valuable."},{"speaker":"Daniel Franco","startTime":3028.48,"endTime":3031.15,"body":"Yeah, you're an"},{"speaker":"Daniel Franco","startTime":3028.48,"endTime":3031.15,"body":"advocate for enabling. Yeah. So"},{"speaker":"George Freney","startTime":3031.21,"endTime":3033.64,"body":"there's an"},{"speaker":"George Freney","startTime":3031.21,"endTime":3033.64,"body":"enabling augmentation model,"},{"speaker":"George Freney","startTime":3033.64,"endTime":3036.91,"body":"right where you bring in. So you"},{"speaker":"George Freney","startTime":3033.64,"endTime":3036.91,"body":"know, we did a lot of research,"},{"speaker":"George Freney","startTime":3036.91,"endTime":3039.61,"body":"when we were thinking about"},{"speaker":"George Freney","startTime":3036.91,"endTime":3039.61,"body":"whether or not 11.2 could go"},{"speaker":"George Freney","startTime":3039.61,"endTime":3042.76,"body":"from two people talking to a few"},{"speaker":"George Freney","startTime":3039.61,"endTime":3042.76,"body":"companies into a scalable"},{"speaker":"George Freney","startTime":3042.79,"endTime":3045.7,"body":"business model around how"},{"speaker":"George Freney","startTime":3042.79,"endTime":3045.7,"body":"innovation works. So the models"},{"speaker":"George Freney","startTime":3045.7,"endTime":3049.51,"body":"of corporate venturing in an"},{"speaker":"George Freney","startTime":3045.7,"endTime":3049.51,"body":"outsourced Innovation Lab in"},{"speaker":"George Freney","startTime":3049.51,"endTime":3052.66,"body":"sourced innovation lab, you"},{"speaker":"George Freney","startTime":3049.51,"endTime":3052.66,"body":"know, accelerated programs, none"},{"speaker":"George Freney","startTime":3052.66,"endTime":3056.35,"body":"of them have really been super"},{"speaker":"George Freney","startTime":3052.66,"endTime":3056.35,"body":"successful. So our view is that"},{"speaker":"George Freney","startTime":3056.35,"endTime":3060.13,"body":"there is a definite opportunity"},{"speaker":"George Freney","startTime":3056.35,"endTime":3060.13,"body":"for a different model, about how"},{"speaker":"George Freney","startTime":3060.13,"endTime":3063.46,"body":"you get the right mindset and"},{"speaker":"George Freney","startTime":3060.13,"endTime":3063.46,"body":"types of people and capability,"},{"speaker":"George Freney","startTime":3063.64,"endTime":3066.4,"body":"working with big organizations"},{"speaker":"George Freney","startTime":3063.64,"endTime":3066.4,"body":"to solve problems."},{"speaker":"Daniel Franco","startTime":3067.51,"endTime":3070.24,"body":"You train your"},{"speaker":"Daniel Franco","startTime":3067.51,"endTime":3070.24,"body":"navy seals, because yeah,"},{"speaker":"Daniel Franco","startTime":3070.27,"endTime":3073.87,"body":"there's you and Raj, obviously,"},{"speaker":"Daniel Franco","startTime":3070.27,"endTime":3073.87,"body":"you have these great minds,"},{"speaker":"Daniel Franco","startTime":3073.87,"endTime":3077.17,"body":"which not so these people you"},{"speaker":"Daniel Franco","startTime":3073.87,"endTime":3077.17,"body":"bring in don't have great minds,"},{"speaker":"Daniel Franco","startTime":3077.17,"endTime":3079.54,"body":"but more the fact that you've"},{"speaker":"Daniel Franco","startTime":3077.17,"endTime":3079.54,"body":"had the experiences, I should"},{"speaker":"Daniel Franco","startTime":3079.54,"endTime":3083.56,"body":"say, you know, the failed"},{"speaker":"Daniel Franco","startTime":3079.54,"endTime":3083.56,"body":"startups that yeah, startup"},{"speaker":"Daniel Franco","startTime":3083.56,"endTime":3085.24,"body":"after Startup Almost? And"},{"speaker":"George Freney","startTime":3085.36,"endTime":3088.36,"body":"it's a really"},{"speaker":"George Freney","startTime":3085.36,"endTime":3088.36,"body":"good question. Because it's the"},{"speaker":"George Freney","startTime":3088.57,"endTime":3092.08,"body":"it's one that we are now"},{"speaker":"George Freney","startTime":3088.57,"endTime":3092.08,"body":"starting to really think through"},{"speaker":"George Freney","startTime":3092.08,"endTime":3095.17,"body":"because we're starting to, I"},{"speaker":"George Freney","startTime":3092.08,"endTime":3095.17,"body":"think, validate that what we do"},{"speaker":"George Freney","startTime":3095.17,"endTime":3097.54,"body":"make sense. And now we need to"},{"speaker":"George Freney","startTime":3095.17,"endTime":3097.54,"body":"start to understand how you"},{"speaker":"George Freney","startTime":3097.54,"endTime":3100.39,"body":"build out teams of people that"},{"speaker":"George Freney","startTime":3097.54,"endTime":3100.39,"body":"get"},{"speaker":"Daniel Franco","startTime":3100.42,"endTime":3102.64,"body":"you must start"},{"speaker":"Daniel Franco","startTime":3100.42,"endTime":3102.64,"body":"your internal training. Yeah,"},{"speaker":"Daniel Franco","startTime":3102.67,"endTime":3104.95,"body":"maybe we need to talk to you"},{"speaker":"Daniel Franco","startTime":3102.67,"endTime":3104.95,"body":"guys about that. Well, I think"},{"speaker":"Daniel Franco","startTime":3104.95,"endTime":3109.15,"body":"we can talk together. Yeah,"},{"speaker":"Daniel Franco","startTime":3104.95,"endTime":3109.15,"body":"absolutely. It's just gonna do"},{"speaker":"Daniel Franco","startTime":3109.15,"endTime":3111.22,"body":"the same thing. Finding finding"},{"speaker":"Daniel Franco","startTime":3109.15,"endTime":3111.22,"body":"the"},{"speaker":"George Freney","startTime":3111.22,"endTime":3113.08,"body":"right types of"},{"speaker":"George Freney","startTime":3111.22,"endTime":3113.08,"body":"people, right, like the people"},{"speaker":"George Freney","startTime":3113.08,"endTime":3116.59,"body":"with the right sort of mindset"},{"speaker":"George Freney","startTime":3113.08,"endTime":3116.59,"body":"and endeavor and focus on"},{"speaker":"George Freney","startTime":3116.59,"endTime":3119.65,"body":"wanting to be better all the"},{"speaker":"George Freney","startTime":3116.59,"endTime":3119.65,"body":"time. And I think it's like, you"},{"speaker":"George Freney","startTime":3119.65,"endTime":3123.46,"body":"know, the elite sports person,"},{"speaker":"George Freney","startTime":3119.65,"endTime":3123.46,"body":"the essays soldier like the the"},{"speaker":"George Freney","startTime":3123.46,"endTime":3126.13,"body":"startup founder that's really"},{"speaker":"George Freney","startTime":3123.46,"endTime":3126.13,"body":"charged. Like, there's an"},{"speaker":"George Freney","startTime":3126.22,"endTime":3129.31,"body":"underlying, I just want to"},{"speaker":"George Freney","startTime":3126.22,"endTime":3129.31,"body":"continuously improve and"},{"speaker":"George Freney","startTime":3129.31,"endTime":3133.12,"body":"understand deeper. Yeah. And if"},{"speaker":"George Freney","startTime":3129.31,"endTime":3133.12,"body":"that's the mindset of someone to"},{"speaker":"George Freney","startTime":3133.12,"endTime":3135.94,"body":"teach them some of the other"},{"speaker":"George Freney","startTime":3133.12,"endTime":3135.94,"body":"stuff, I think is is much"},{"speaker":"George Freney","startTime":3135.94,"endTime":3138.25,"body":"easier. Yeah. So you've got to"},{"speaker":"George Freney","startTime":3135.94,"endTime":3138.25,"body":"find the people that have got"},{"speaker":"George Freney","startTime":3138.25,"endTime":3138.52,"body":"that."},{"speaker":"Daniel Franco","startTime":3139.41,"endTime":3141.78,"body":"Yeah, absolutely."},{"speaker":"Daniel Franco","startTime":3139.41,"endTime":3141.78,"body":"It's getting the right people on"},{"speaker":"Daniel Franco","startTime":3141.78,"endTime":3145.62,"body":"the bus and actively searching"},{"speaker":"Daniel Franco","startTime":3141.78,"endTime":3145.62,"body":"for those people creating those"},{"speaker":"Daniel Franco","startTime":3145.62,"endTime":3149.37,"body":"avatars of thought or personas"},{"speaker":"Daniel Franco","startTime":3145.62,"endTime":3149.37,"body":"that you're trying to attract."},{"speaker":"Daniel Franco","startTime":3149.94,"endTime":3153.9,"body":"Have you ever read a guy other"},{"speaker":"Daniel Franco","startTime":3149.94,"endTime":3153.9,"body":"than a Navy SEAL analogy? Have"},{"speaker":"Daniel Franco","startTime":3153.9,"endTime":3157.89,"body":"you read the David Goggins book,"},{"speaker":"Daniel Franco","startTime":3153.9,"endTime":3157.89,"body":"No, can't see me, I said, I'm"},{"speaker":"Daniel Franco","startTime":3157.89,"endTime":3160.71,"body":"gonna use so David Goggins is a"},{"speaker":"Daniel Franco","startTime":3157.89,"endTime":3160.71,"body":"bit of an alpha male book rah"},{"speaker":"Daniel Franco","startTime":3160.71,"endTime":3164.31,"body":"rah, right, but he's a navy"},{"speaker":"Daniel Franco","startTime":3160.71,"endTime":3164.31,"body":"Seal, we tried to get into the"},{"speaker":"Daniel Franco","startTime":3164.31,"endTime":3167.64,"body":"Navy SEALs. And he's one of the"},{"speaker":"Daniel Franco","startTime":3164.31,"endTime":3167.64,"body":"very few people that have done"},{"speaker":"Daniel Franco","startTime":3167.64,"endTime":3170.91,"body":"hell week, three times, or first"},{"speaker":"Daniel Franco","startTime":3167.64,"endTime":3170.91,"body":"two times he failed, didn't get"},{"speaker":"Daniel Franco","startTime":3170.91,"endTime":3174.45,"body":"through, because one time he"},{"speaker":"Daniel Franco","startTime":3170.91,"endTime":3174.45,"body":"fractured his shin and all this,"},{"speaker":"Daniel Franco","startTime":3174.78,"endTime":3176.88,"body":"read the book, it's amazing"},{"speaker":"Daniel Franco","startTime":3174.78,"endTime":3176.88,"body":"actually listened to the"},{"speaker":"Daniel Franco","startTime":3176.88,"endTime":3178.71,"body":"audiobook, because it is in"},{"speaker":"Daniel Franco","startTime":3176.88,"endTime":3178.71,"body":"Isn't it because there's"},{"speaker":"Daniel Franco","startTime":3178.71,"endTime":3182.94,"body":"podcasts in between. So it's"},{"speaker":"Daniel Franco","startTime":3178.71,"endTime":3182.94,"body":"quite an interesting. Listen, if"},{"speaker":"Daniel Franco","startTime":3182.94,"endTime":3185.52,"body":"you're a runner, because he's a"},{"speaker":"Daniel Franco","startTime":3182.94,"endTime":3185.52,"body":"big run, he is an ultra marathon"},{"speaker":"Daniel Franco","startTime":3185.52,"endTime":3189.75,"body":"runner as well, you will, you"},{"speaker":"Daniel Franco","startTime":3185.52,"endTime":3189.75,"body":"will really enjoy it. But where"},{"speaker":"Daniel Franco","startTime":3189.75,"endTime":3195.6,"body":"I'm going with this is that from"},{"speaker":"Daniel Franco","startTime":3189.75,"endTime":3195.6,"body":"a Navy Seal, point of view, if"},{"speaker":"Daniel Franco","startTime":3195.6,"endTime":3201.21,"body":"you I feel the same with"},{"speaker":"Daniel Franco","startTime":3195.6,"endTime":3201.21,"body":"leadership, I feel the same with"},{"speaker":"Daniel Franco","startTime":3201.21,"endTime":3204.09,"body":"everything experienced startup,"},{"speaker":"Daniel Franco","startTime":3201.21,"endTime":3204.09,"body":"whatever it might be, if you go"},{"speaker":"Daniel Franco","startTime":3204.09,"endTime":3207.15,"body":"into the Navy SEALs, and you try"},{"speaker":"Daniel Franco","startTime":3204.09,"endTime":3207.15,"body":"and only the way the Navy SEALs"},{"speaker":"Daniel Franco","startTime":3207.15,"endTime":3212.19,"body":"train, then you'll be okay."},{"speaker":"Daniel Franco","startTime":3207.15,"endTime":3212.19,"body":"Right. But if you're not doing"},{"speaker":"Daniel Franco","startTime":3212.22,"endTime":3215.55,"body":"training outside of that"},{"speaker":"Daniel Franco","startTime":3212.22,"endTime":3215.55,"body":"environment, if you're not"},{"speaker":"Daniel Franco","startTime":3215.55,"endTime":3217.68,"body":"continually trying to improve"},{"speaker":"Daniel Franco","startTime":3215.55,"endTime":3217.68,"body":"yourself, whether it's you"},{"speaker":"Daniel Franco","startTime":3217.68,"endTime":3220.05,"body":"behavior through reading a book,"},{"speaker":"Daniel Franco","startTime":3217.68,"endTime":3220.05,"body":"or whether listening to a"},{"speaker":"Daniel Franco","startTime":3220.05,"endTime":3223.62,"body":"podcast or getting a mentor or"},{"speaker":"Daniel Franco","startTime":3220.05,"endTime":3223.62,"body":"getting a coach or in less us"},{"speaker":"Daniel Franco","startTime":3223.62,"endTime":3226.56,"body":"running, if you go to a running"},{"speaker":"Daniel Franco","startTime":3223.62,"endTime":3226.56,"body":"coach, and you only run laps,"},{"speaker":"Daniel Franco","startTime":3226.56,"endTime":3228.96,"body":"when you go to your running"},{"speaker":"Daniel Franco","startTime":3226.56,"endTime":3228.96,"body":"coach and you don't run outside,"},{"speaker":"Daniel Franco","startTime":3228.96,"endTime":3230.76,"body":"when you're at home or wake up"},{"speaker":"Daniel Franco","startTime":3228.96,"endTime":3230.76,"body":"first thing in the morning, go"},{"speaker":"Daniel Franco","startTime":3230.76,"endTime":3233.34,"body":"for a run and put extra effort"},{"speaker":"Daniel Franco","startTime":3230.76,"endTime":3233.34,"body":"into me into it, you're never"},{"speaker":"Daniel Franco","startTime":3233.34,"endTime":3236.7,"body":"going to be or never Excel,"},{"speaker":"Daniel Franco","startTime":3233.34,"endTime":3236.7,"body":"right? And I find the same"},{"speaker":"Daniel Franco","startTime":3236.7,"endTime":3239.88,"body":"thing. When looking for people"},{"speaker":"Daniel Franco","startTime":3236.7,"endTime":3239.88,"body":"to hire, it's when you're"},{"speaker":"Daniel Franco","startTime":3240.09,"endTime":3244.05,"body":"looking for those unicorns"},{"speaker":"Daniel Franco","startTime":3240.09,"endTime":3244.05,"body":"almost sure, I'm willing to give"},{"speaker":"Daniel Franco","startTime":3244.05,"endTime":3246.96,"body":"it all and put all that time and"},{"speaker":"Daniel Franco","startTime":3244.05,"endTime":3246.96,"body":"effort into this year to the"},{"speaker":"Daniel Franco","startTime":3246.96,"endTime":3250.86,"body":"work I'm doing. But outside, I'm"},{"speaker":"Daniel Franco","startTime":3246.96,"endTime":3250.86,"body":"doing everything in my power to"},{"speaker":"Daniel Franco","startTime":3250.86,"endTime":3254.1,"body":"get better and grow and improve."},{"speaker":"Daniel Franco","startTime":3250.86,"endTime":3254.1,"body":"And I think it's such an"},{"speaker":"Daniel Franco","startTime":3254.1,"endTime":3254.85,"body":"important,"},{"speaker":"George Freney","startTime":3255.179,"endTime":3257.819,"body":"I think it's the"},{"speaker":"George Freney","startTime":3255.179,"endTime":3257.819,"body":"only way. Because if you haven't"},{"speaker":"George Freney","startTime":3257.819,"endTime":3260.429,"body":"got that mindset, like if all"},{"speaker":"George Freney","startTime":3257.819,"endTime":3260.429,"body":"you're doing is doing my work,"},{"speaker":"George Freney","startTime":3260.459,"endTime":3262.829,"body":"and I change, but like you have"},{"speaker":"George Freney","startTime":3260.459,"endTime":3262.829,"body":"to have the mindset of like, I'm"},{"speaker":"George Freney","startTime":3262.829,"endTime":3266.939,"body":"just trying to get under the"},{"speaker":"George Freney","startTime":3262.829,"endTime":3266.939,"body":"hood of how to be better, right?"},{"speaker":"George Freney","startTime":3266.939,"endTime":3269.039,"body":"Like, how do I get better and"},{"speaker":"George Freney","startTime":3266.939,"endTime":3269.039,"body":"better and better at these"},{"speaker":"George Freney","startTime":3269.039,"endTime":3271.379,"body":"things? You know, I'd"},{"speaker":"George Freney","startTime":3269.039,"endTime":3271.379,"body":"voraciously you know it was into"},{"speaker":"George Freney","startTime":3271.379,"endTime":3274.949,"body":"audiobooks and podcasts and"},{"speaker":"George Freney","startTime":3271.379,"endTime":3274.949,"body":"think and read, you know, one of"},{"speaker":"George Freney","startTime":3274.949,"endTime":3277.469,"body":"my favorite ones I read like it"},{"speaker":"George Freney","startTime":3274.949,"endTime":3277.469,"body":"was called range which is all"},{"speaker":"George Freney","startTime":3277.469,"endTime":3281.459,"body":"about, you know, how, like sort"},{"speaker":"George Freney","startTime":3277.469,"endTime":3281.459,"body":"of super specialization doesn't"},{"speaker":"George Freney","startTime":3281.459,"endTime":3283.949,"body":"really work around like, you"},{"speaker":"George Freney","startTime":3281.459,"endTime":3283.949,"body":"know, I can't there's a great"},{"speaker":"George Freney","startTime":3283.949,"endTime":3286.649,"body":"analogy in there like Roger"},{"speaker":"George Freney","startTime":3283.949,"endTime":3286.649,"body":"Federer stopped playing tennis"},{"speaker":"George Freney","startTime":3286.649,"endTime":3289.499,"body":"until he was quite old. Yeah,"},{"speaker":"George Freney","startTime":3286.649,"endTime":3289.499,"body":"yes, except for a tennis player."},{"speaker":"George Freney","startTime":3289.589,"endTime":3292.109,"body":"So it's fun. If you want to be a"},{"speaker":"George Freney","startTime":3289.589,"endTime":3292.109,"body":"professional tennis player"},{"speaker":"George Freney","startTime":3292.139,"endTime":3295.529,"body":"playing tennis. It's actually"},{"speaker":"George Freney","startTime":3292.139,"endTime":3295.529,"body":"statistically in data driven"},{"speaker":"George Freney","startTime":3295.529,"endTime":3298.109,"body":"wrong. What you want is people"},{"speaker":"George Freney","startTime":3295.529,"endTime":3298.109,"body":"that have got range they really"},{"speaker":"George Freney","startTime":3298.109,"endTime":3301.799,"body":"broad and thinking that you"},{"speaker":"George Freney","startTime":3298.109,"endTime":3301.799,"body":"traverse different professions"},{"speaker":"George Freney","startTime":3301.799,"endTime":3303.929,"body":"and disciplines and ways of"},{"speaker":"George Freney","startTime":3301.799,"endTime":3303.929,"body":"thinking,"},{"speaker":"Daniel Franco","startTime":3304.199,"endTime":3305.819,"body":"oh, there's so"},{"speaker":"Daniel Franco","startTime":3304.199,"endTime":3305.819,"body":"much to love about Roger Federer"},{"speaker":"Daniel Franco","startTime":3306.839,"endTime":3310.199,"body":"sort of that only took Roger. So"},{"speaker":"Daniel Franco","startTime":3306.839,"endTime":3310.199,"body":"you know, we go into that"},{"speaker":"Daniel Franco","startTime":3310.199,"endTime":3313.259,"body":"example before where we said"},{"speaker":"Daniel Franco","startTime":3310.199,"endTime":3313.259,"body":"family, and you can do both,"},{"speaker":"Daniel Franco","startTime":3313.289,"endTime":3315.719,"body":"like Roger Federer is your"},{"speaker":"Daniel Franco","startTime":3313.289,"endTime":3315.719,"body":"perfect example plays at the"},{"speaker":"Daniel Franco","startTime":3315.719,"endTime":3318.899,"body":"highest, absolute highest level"},{"speaker":"Daniel Franco","startTime":3315.719,"endTime":3318.899,"body":"and one of the best tennis"},{"speaker":"Daniel Franco","startTime":3318.899,"endTime":3321.959,"body":"players to have ever existed and"},{"speaker":"Daniel Franco","startTime":3318.899,"endTime":3321.959,"body":"takes his family with him every"},{"speaker":"Daniel Franco","startTime":3321.989,"endTime":3325.979,"body":"day like him. Yeah, and we're"},{"speaker":"Daniel Franco","startTime":3321.989,"endTime":3325.979,"body":"just a humble human. But"},{"speaker":"George Freney","startTime":3325.979,"endTime":3328.079,"body":"yeah, I think"},{"speaker":"George Freney","startTime":3325.979,"endTime":3328.079,"body":"there's one thing that I get a"},{"speaker":"George Freney","startTime":3328.079,"endTime":3331.589,"body":"lot of people misunderstand"},{"speaker":"George Freney","startTime":3328.079,"endTime":3331.589,"body":"about Navy SEAL mindset and"},{"speaker":"George Freney","startTime":3331.589,"endTime":3334.259,"body":"training is that the"},{"speaker":"George Freney","startTime":3331.589,"endTime":3334.259,"body":"psychological safety and the"},{"speaker":"George Freney","startTime":3334.259,"endTime":3337.739,"body":"egolessness that they create is"},{"speaker":"George Freney","startTime":3334.259,"endTime":3337.739,"body":"a core component of the ability"},{"speaker":"George Freney","startTime":3337.739,"endTime":3340.649,"body":"to operate as an elite team. So"},{"speaker":"George Freney","startTime":3337.739,"endTime":3340.649,"body":"it's like, you got to have"},{"speaker":"George Freney","startTime":3340.649,"endTime":3342.779,"body":"skills and strength and"},{"speaker":"George Freney","startTime":3340.649,"endTime":3342.779,"body":"discipline, but then the"},{"speaker":"George Freney","startTime":3342.779,"endTime":3346.349,"body":"psychological aspects of"},{"speaker":"George Freney","startTime":3342.779,"endTime":3346.349,"body":"vulnerability, honesty,"},{"speaker":"George Freney","startTime":3346.349,"endTime":3350.009,"body":"feedback, psychological safety,"},{"speaker":"George Freney","startTime":3346.349,"endTime":3350.009,"body":"you know, getting rid of the"},{"speaker":"George Freney","startTime":3350.009,"endTime":3352.859,"body":"ego, and all of these, if you"},{"speaker":"George Freney","startTime":3350.009,"endTime":3352.859,"body":"don't have that, it will not"},{"speaker":"George Freney","startTime":3352.859,"endTime":3353.159,"body":"work."},{"speaker":"Daniel Franco","startTime":3353.189,"endTime":3356.159,"body":"Yeah. Yeah, it's"},{"speaker":"Daniel Franco","startTime":3353.189,"endTime":3356.159,"body":"an ecosystem, isn't it really,"},{"speaker":"Daniel Franco","startTime":3356.369,"endTime":3362.219,"body":"in your mind? Um, going back to"},{"speaker":"Daniel Franco","startTime":3356.369,"endTime":3362.219,"body":"the businesses not being able to"},{"speaker":"Daniel Franco","startTime":3362.219,"endTime":3368.399,"body":"do well, not being able to, to"},{"speaker":"Daniel Franco","startTime":3362.219,"endTime":3368.399,"body":"grow that innovation piece"},{"speaker":"Daniel Franco","startTime":3368.549,"endTime":3372.119,"body":"solely by themselves? Do you?"},{"speaker":"Daniel Franco","startTime":3368.549,"endTime":3372.119,"body":"And you mentioned organizational"},{"speaker":"Daniel Franco","startTime":3372.119,"endTime":3375.449,"body":"culture, we are a business that"},{"speaker":"Daniel Franco","startTime":3372.119,"endTime":3375.449,"body":"works on culture. So that struck"},{"speaker":"Daniel Franco","startTime":3375.449,"endTime":3377.819,"body":"a chord with me when you said"},{"speaker":"Daniel Franco","startTime":3375.449,"endTime":3377.819,"body":"that because it is 100% true. If"},{"speaker":"Daniel Franco","startTime":3377.819,"endTime":3380.189,"body":"you got red tape that's in the"},{"speaker":"Daniel Franco","startTime":3377.819,"endTime":3380.189,"body":"way, it's gonna stop you from"},{"speaker":"Daniel Franco","startTime":3380.189,"endTime":3382.709,"body":"being able to get things"},{"speaker":"Daniel Franco","startTime":3380.189,"endTime":3382.709,"body":"through, you need 16 signatures"},{"speaker":"Daniel Franco","startTime":3382.709,"endTime":3384.989,"body":"to get something through all"},{"speaker":"Daniel Franco","startTime":3382.709,"endTime":3384.989,"body":"this sort of stuff is part of"},{"speaker":"Daniel Franco","startTime":3384.989,"endTime":3388.289,"body":"your culture. When you go into"},{"speaker":"Daniel Franco","startTime":3384.989,"endTime":3388.289,"body":"businesses, is that something"},{"speaker":"Daniel Franco","startTime":3388.289,"endTime":3390.749,"body":"that you identify straightaway"},{"speaker":"Daniel Franco","startTime":3388.289,"endTime":3390.749,"body":"that you can go? You guys are"},{"speaker":"Daniel Franco","startTime":3390.749,"endTime":3394.349,"body":"never going to achieve anything?"},{"speaker":"Daniel Franco","startTime":3390.749,"endTime":3394.349,"body":"Because clearly you cultures"},{"speaker":"Daniel Franco","startTime":3394.469,"endTime":3395.519,"body":"upside down? Look, I"},{"speaker":"George Freney","startTime":3395.52,"endTime":3398.22,"body":"think that I"},{"speaker":"George Freney","startTime":3395.52,"endTime":3398.22,"body":"think lots of them have great"},{"speaker":"George Freney","startTime":3398.25,"endTime":3401.28,"body":"endeavors and aspirations to be"},{"speaker":"George Freney","startTime":3398.25,"endTime":3401.28,"body":"able to do it themselves. And I"},{"speaker":"George Freney","startTime":3401.28,"endTime":3404.25,"body":"think they start a journey of"},{"speaker":"George Freney","startTime":3401.28,"endTime":3404.25,"body":"like innovation generally, you"},{"speaker":"George Freney","startTime":3404.25,"endTime":3406.83,"body":"know, I use the analogy, if you"},{"speaker":"George Freney","startTime":3404.25,"endTime":3406.83,"body":"asked 100 CEOs of big companies,"},{"speaker":"George Freney","startTime":3406.86,"endTime":3410.97,"body":"is innovation important that"},{"speaker":"George Freney","startTime":3406.86,"endTime":3410.97,"body":"will put the word are you are"},{"speaker":"George Freney","startTime":3410.97,"endTime":3412.68,"body":"you comfortable that your"},{"speaker":"George Freney","startTime":3410.97,"endTime":3412.68,"body":"innovation investment is"},{"speaker":"George Freney","startTime":3412.68,"endTime":3415.83,"body":"yielding results. And there are"},{"speaker":"George Freney","startTime":3412.68,"endTime":3415.83,"body":"a lot of them that are committed"},{"speaker":"George Freney","startTime":3415.83,"endTime":3420.84,"body":"to highly convicted on that. So"},{"speaker":"George Freney","startTime":3415.83,"endTime":3420.84,"body":"I think it's clear that it's"},{"speaker":"George Freney","startTime":3420.84,"endTime":3425.25,"body":"hard to fight. Like, if there's"},{"speaker":"George Freney","startTime":3420.84,"endTime":3425.25,"body":"a lot of sort of friction in the"},{"speaker":"George Freney","startTime":3425.25,"endTime":3429.66,"body":"idea of validation process. It's"},{"speaker":"George Freney","startTime":3425.25,"endTime":3429.66,"body":"hard to operate at a pace that"},{"speaker":"George Freney","startTime":3429.66,"endTime":3433.29,"body":"enables you to innovate, like"},{"speaker":"George Freney","startTime":3429.66,"endTime":3433.29,"body":"startup founders and find new"},{"speaker":"George Freney","startTime":3433.29,"endTime":3436.35,"body":"things. And only my business"},{"speaker":"George Freney","startTime":3433.29,"endTime":3436.35,"body":"partner, Mark Ogden talks about"},{"speaker":"George Freney","startTime":3436.35,"endTime":3439.5,"body":"it. There are only two companies"},{"speaker":"George Freney","startTime":3436.35,"endTime":3439.5,"body":"that are sort of rated as been"},{"speaker":"George Freney","startTime":3439.65,"endTime":3442.38,"body":"long term innovative,"},{"speaker":"George Freney","startTime":3439.65,"endTime":3442.38,"body":"successful, Black and Decker and"},{"speaker":"George Freney","startTime":3442.38,"endTime":3446.73,"body":"Apple, like outside of that sort"},{"speaker":"George Freney","startTime":3442.38,"endTime":3446.73,"body":"of analysis done but the big"},{"speaker":"George Freney","startTime":3446.73,"endTime":3448.56,"body":"four consulting and most"},{"speaker":"George Freney","startTime":3446.73,"endTime":3448.56,"body":"companies don't succeed it"},{"speaker":"George Freney","startTime":3448.56,"endTime":3448.89,"body":"innovate."},{"speaker":"Daniel Franco","startTime":3448.889,"endTime":3453.359,"body":"Yeah. Yeah,"},{"speaker":"Daniel Franco","startTime":3448.889,"endTime":3453.359,"body":"that's true. Same Dyson fails a"},{"speaker":"Daniel Franco","startTime":3453.359,"endTime":3457.439,"body":"lot, right? Like Dyson is"},{"speaker":"Daniel Franco","startTime":3453.359,"endTime":3457.439,"body":"because I love Dyson, but they"},{"speaker":"Daniel Franco","startTime":3457.439,"endTime":3460.229,"body":"had a car did you know that that"},{"speaker":"Daniel Franco","startTime":3457.439,"endTime":3460.229,"body":"they were building a car, there"},{"speaker":"Daniel Franco","startTime":3460.229,"endTime":3463.769,"body":"is a podcast recently, and I'm a"},{"speaker":"Daniel Franco","startTime":3460.229,"endTime":3463.769,"body":"Tim Ferriss fan, but he"},{"speaker":"Daniel Franco","startTime":3463.769,"endTime":3468.599,"body":"interviewed the owner, creator"},{"speaker":"Daniel Franco","startTime":3463.769,"endTime":3468.599,"body":"of Dyson, who is amazing"},{"speaker":"Daniel Franco","startTime":3468.599,"endTime":3472.139,"body":"podcast. But he they had washing"},{"speaker":"Daniel Franco","startTime":3468.599,"endTime":3472.139,"body":"machines that failed. Yeah, as"},{"speaker":"Daniel Franco","startTime":3472.169,"endTime":3476.639,"body":"far. So from an innovation point"},{"speaker":"Daniel Franco","startTime":3472.169,"endTime":3476.639,"body":"of view, they're you know, you"},{"speaker":"Daniel Franco","startTime":3476.639,"endTime":3479.309,"body":"would think they're front and"},{"speaker":"Daniel Franco","startTime":3476.639,"endTime":3479.309,"body":"center, but they have all these"},{"speaker":"Daniel Franco","startTime":3479.309,"endTime":3479.699,"body":"other,"},{"speaker":"George Freney","startTime":3479.82,"endTime":3482.46,"body":"I often use this"},{"speaker":"George Freney","startTime":3479.82,"endTime":3482.46,"body":"overnight, you can't rationalize"},{"speaker":"George Freney","startTime":3482.46,"endTime":3485.25,"body":"your way to a breakthrough idea."},{"speaker":"George Freney","startTime":3482.46,"endTime":3485.25,"body":"Like you just can't let you go,"},{"speaker":"George Freney","startTime":3485.25,"endTime":3487.59,"body":"Oh, this is everything we've"},{"speaker":"George Freney","startTime":3485.25,"endTime":3487.59,"body":"gotten here with ingredients."},{"speaker":"George Freney","startTime":3487.62,"endTime":3490.71,"body":"Yeah, that's fine. It's a"},{"speaker":"George Freney","startTime":3487.62,"endTime":3490.71,"body":"breakthrough idea emerges. And"},{"speaker":"George Freney","startTime":3490.71,"endTime":3492.9,"body":"then you start to post"},{"speaker":"George Freney","startTime":3490.71,"endTime":3492.9,"body":"rationalize whether or not it"},{"speaker":"George Freney","startTime":3492.9,"endTime":3496.17,"body":"makes sense to pursue, and"},{"speaker":"George Freney","startTime":3492.9,"endTime":3496.17,"body":"you're gonna fail. If that's the"},{"speaker":"George Freney","startTime":3496.23,"endTime":3498.93,"body":"the only way to find a"},{"speaker":"George Freney","startTime":3496.23,"endTime":3498.93,"body":"breakthrough idea is to have an"},{"speaker":"George Freney","startTime":3498.93,"endTime":3501.42,"body":"idea. And then pote, like"},{"speaker":"George Freney","startTime":3498.93,"endTime":3501.42,"body":"rationalize whether or not it"},{"speaker":"George Freney","startTime":3501.42,"endTime":3505.17,"body":"makes by default, you have lots"},{"speaker":"George Freney","startTime":3501.42,"endTime":3505.17,"body":"that don't work, that are, I"},{"speaker":"George Freney","startTime":3505.17,"endTime":3508.56,"body":"think, is to be able to validate"},{"speaker":"George Freney","startTime":3505.17,"endTime":3508.56,"body":"them efficiently and"},{"speaker":"George Freney","startTime":3508.56,"endTime":3512.19,"body":"effectively. So it's like, you"},{"speaker":"George Freney","startTime":3508.56,"endTime":3512.19,"body":"rule them out appropriately. And"},{"speaker":"George Freney","startTime":3512.19,"endTime":3515.4,"body":"you keep them in appropriately."},{"speaker":"George Freney","startTime":3512.19,"endTime":3515.4,"body":"Yeah, so you don't spend too"},{"speaker":"George Freney","startTime":3515.4,"endTime":3517.59,"body":"much money on bad ones, and you"},{"speaker":"George Freney","startTime":3515.4,"endTime":3517.59,"body":"don't throw ones that could have"},{"speaker":"George Freney","startTime":3517.59,"endTime":3519.87,"body":"been good out. Yeah. And the"},{"speaker":"George Freney","startTime":3517.59,"endTime":3519.87,"body":"other thing that's hard inside"},{"speaker":"George Freney","startTime":3519.87,"endTime":3523.08,"body":"big companies is you start on"},{"speaker":"George Freney","startTime":3519.87,"endTime":3523.08,"body":"one idea. And that lets you get"},{"speaker":"George Freney","startTime":3523.08,"endTime":3525.36,"body":"to the second idea, which lets"},{"speaker":"George Freney","startTime":3523.08,"endTime":3525.36,"body":"you get to the third idea, which"},{"speaker":"George Freney","startTime":3525.36,"endTime":3528.51,"body":"lets you get to the fourth idea."},{"speaker":"George Freney","startTime":3525.36,"endTime":3528.51,"body":"So the first three failed. But"},{"speaker":"George Freney","startTime":3528.51,"endTime":3531.24,"body":"the fourth one, which you could"},{"speaker":"George Freney","startTime":3528.51,"endTime":3531.24,"body":"only get started on because of"},{"speaker":"George Freney","startTime":3531.24,"endTime":3533.1,"body":"what you learned from the first"},{"speaker":"George Freney","startTime":3531.24,"endTime":3533.1,"body":"three is the only good one."},{"speaker":"George Freney","startTime":3533.1,"endTime":3535.08,"body":"Yeah, that doesn't fit neatly in"},{"speaker":"George Freney","startTime":3533.1,"endTime":3535.08,"body":"such"},{"speaker":"Daniel Franco","startTime":3535.5,"endTime":3538.8,"body":"a big organizer"},{"speaker":"Daniel Franco","startTime":3535.5,"endTime":3538.8,"body":"now because they lose their"},{"speaker":"Daniel Franco","startTime":3538.83,"endTime":3539.94,"body":"focus quite quickly."},{"speaker":"George Freney","startTime":3540.21,"endTime":3542.34,"body":"Someone, someone"},{"speaker":"George Freney","startTime":3540.21,"endTime":3542.34,"body":"did say to me the other day is"},{"speaker":"George Freney","startTime":3542.34,"endTime":3545.37,"body":"like, George, we want you to be"},{"speaker":"George Freney","startTime":3542.34,"endTime":3545.37,"body":"the guy that makes the decision"},{"speaker":"George Freney","startTime":3545.37,"endTime":3546.42,"body":"to drown the puppies."},{"speaker":"Daniel Franco","startTime":3547.889,"endTime":3549.899,"body":"He said that last"},{"speaker":"Daniel Franco","startTime":3547.889,"endTime":3549.899,"body":"time I was about to pull that"},{"speaker":"Daniel Franco","startTime":3549.899,"endTime":3550.919,"body":"one out. But you beat me too."},{"speaker":"George Freney","startTime":3552.69,"endTime":3554.22,"body":"That's the other"},{"speaker":"George Freney","startTime":3552.69,"endTime":3554.22,"body":"thing people like, and it's,"},{"speaker":"George Freney","startTime":3554.43,"endTime":3557.7,"body":"there's no criticism on this. I"},{"speaker":"George Freney","startTime":3554.43,"endTime":3557.7,"body":"think and this is why I think"},{"speaker":"George Freney","startTime":3557.7,"endTime":3560.88,"body":"that what we're doing has a"},{"speaker":"George Freney","startTime":3557.7,"endTime":3560.88,"body":"right to exist is because it's"},{"speaker":"George Freney","startTime":3560.88,"endTime":3563.64,"body":"really hard inside an"},{"speaker":"George Freney","startTime":3560.88,"endTime":3563.64,"body":"organization to create an"},{"speaker":"George Freney","startTime":3563.64,"endTime":3566.16,"body":"environment where you can drown"},{"speaker":"George Freney","startTime":3563.64,"endTime":3566.16,"body":"the puppy because that was my"},{"speaker":"George Freney","startTime":3566.16,"endTime":3568.92,"body":"puppy. I loved that. I've put"},{"speaker":"George Freney","startTime":3566.16,"endTime":3568.92,"body":"all my reputation internally on"},{"speaker":"George Freney","startTime":3568.92,"endTime":3571.17,"body":"the line for it and all of"},{"speaker":"George Freney","startTime":3568.92,"endTime":3571.17,"body":"these. Yeah. So it's just"},{"speaker":"George Freney","startTime":3571.17,"endTime":3574.2,"body":"structurally hard to build a"},{"speaker":"George Freney","startTime":3571.17,"endTime":3574.2,"body":"culture and an operating"},{"speaker":"George Freney","startTime":3574.2,"endTime":3577.26,"body":"environment where it's"},{"speaker":"George Freney","startTime":3574.2,"endTime":3577.26,"body":"acceptable to drown a puppy and"},{"speaker":"George Freney","startTime":3577.29,"endTime":3580.41,"body":"yeah, I've taken $2 million of"},{"speaker":"George Freney","startTime":3577.29,"endTime":3580.41,"body":"resource and two years of time"},{"speaker":"George Freney","startTime":3580.41,"endTime":3582.48,"body":"out of seven people to pursue"},{"speaker":"George Freney","startTime":3580.41,"endTime":3582.48,"body":"this idea. And now you're"},{"speaker":"George Freney","startTime":3582.48,"endTime":3585.78,"body":"stopping it. Yeah. Like, you"},{"speaker":"George Freney","startTime":3582.48,"endTime":3585.78,"body":"know, it's very easy. That's a"},{"speaker":"George Freney","startTime":3585.78,"endTime":3588.87,"body":"waste of time. So it's really"},{"speaker":"George Freney","startTime":3585.78,"endTime":3588.87,"body":"hard to balance those two"},{"speaker":"George Freney","startTime":3588.87,"endTime":3589.83,"body":"realities. Can"},{"speaker":"Daniel Franco","startTime":3589.829,"endTime":3591.449,"body":"you see it"},{"speaker":"Daniel Franco","startTime":3589.829,"endTime":3591.449,"body":"straightaway? When you walk in?"},{"speaker":"Daniel Franco","startTime":3591.449,"endTime":3593.789,"body":"Can you get them that's not"},{"speaker":"Daniel Franco","startTime":3591.449,"endTime":3593.789,"body":"gonna work, or are you at that"},{"speaker":"Daniel Franco","startTime":3593.789,"endTime":3596.549,"body":"level or are you hanging on if"},{"speaker":"Daniel Franco","startTime":3593.789,"endTime":3596.549,"body":"we tweet, tweet, tweet,"},{"speaker":"George Freney","startTime":3596.58,"endTime":3599.13,"body":"I don't want to"},{"speaker":"George Freney","startTime":3596.58,"endTime":3599.13,"body":"be in the business of providing"},{"speaker":"George Freney","startTime":3599.16,"endTime":3602.79,"body":"advice on The strategy and"},{"speaker":"George Freney","startTime":3599.16,"endTime":3602.79,"body":"culture of organizations Yeah,"},{"speaker":"George Freney","startTime":3602.85,"endTime":3606.99,"body":"other than from the line our job"},{"speaker":"George Freney","startTime":3602.85,"endTime":3606.99,"body":"other than the lens of this is"},{"speaker":"George Freney","startTime":3606.99,"endTime":3610.53,"body":"what we think we should be"},{"speaker":"George Freney","startTime":3606.99,"endTime":3610.53,"body":"doing. And if you want to a team"},{"speaker":"George Freney","startTime":3610.56,"endTime":3614.01,"body":"that goes and finds uncovers"},{"speaker":"George Freney","startTime":3610.56,"endTime":3614.01,"body":"ideas, tech ideas and validates"},{"speaker":"George Freney","startTime":3614.01,"endTime":3616.8,"body":"them for you, this is what we"},{"speaker":"George Freney","startTime":3614.01,"endTime":3616.8,"body":"need you to be doing. And I sort"},{"speaker":"George Freney","startTime":3616.8,"endTime":3619.95,"body":"of used the term of an"},{"speaker":"George Freney","startTime":3616.8,"endTime":3619.95,"body":"innovation engine sounds like he"},{"speaker":"George Freney","startTime":3619.95,"endTime":3622.65,"body":"is the part of the engine that"},{"speaker":"George Freney","startTime":3619.95,"endTime":3622.65,"body":"we need to do is the part of the"},{"speaker":"George Freney","startTime":3622.65,"endTime":3627.15,"body":"engine that you guys need to do."},{"speaker":"George Freney","startTime":3622.65,"endTime":3627.15,"body":"And if you want to uncover ideas"},{"speaker":"George Freney","startTime":3627.15,"endTime":3630.36,"body":"and validate them and build a"},{"speaker":"George Freney","startTime":3627.15,"endTime":3630.36,"body":"pipeline of IDEA optionality"},{"speaker":"George Freney","startTime":3630.45,"endTime":3632.97,"body":"that you might do something"},{"speaker":"George Freney","startTime":3630.45,"endTime":3632.97,"body":"within the future, this is how"},{"speaker":"George Freney","startTime":3632.97,"endTime":3636.45,"body":"we think it needs to work, you"},{"speaker":"George Freney","startTime":3632.97,"endTime":3636.45,"body":"can you know, the organization"},{"speaker":"George Freney","startTime":3636.45,"endTime":3638.94,"body":"can then take that and go, I"},{"speaker":"George Freney","startTime":3636.45,"endTime":3638.94,"body":"think you should help them with"},{"speaker":"George Freney","startTime":3638.94,"endTime":3641.85,"body":"that, you know, builder, a model"},{"speaker":"George Freney","startTime":3638.94,"endTime":3641.85,"body":"that supports that engine"},{"speaker":"George Freney","startTime":3641.85,"endTime":3643.35,"body":"operator. Yeah, yeah,"},{"speaker":"Daniel Franco","startTime":3643.38,"endTime":3645.9,"body":"we use the word"},{"speaker":"Daniel Franco","startTime":3643.38,"endTime":3645.9,"body":"ecosystem, everything, it'll,"},{"speaker":"Daniel Franco","startTime":3646.59,"endTime":3651.6,"body":"you know, the old agonist"},{"speaker":"Daniel Franco","startTime":3646.59,"endTime":3651.6,"body":"antagonist, if you've moved"},{"speaker":"Daniel Franco","startTime":3651.6,"endTime":3653.58,"body":"something over here, something"},{"speaker":"Daniel Franco","startTime":3651.6,"endTime":3653.58,"body":"on this side is going to change."},{"speaker":"Daniel Franco","startTime":3653.58,"endTime":3656.88,"body":"So we try to help businesses"},{"speaker":"Daniel Franco","startTime":3653.58,"endTime":3656.88,"body":"obviously work out the"},{"speaker":"Daniel Franco","startTime":3656.88,"endTime":3659.43,"body":"ecosystem, how it all works. So"},{"speaker":"Daniel Franco","startTime":3656.88,"endTime":3659.43,"body":"the forming of the business,"},{"speaker":"Daniel Franco","startTime":3659.43,"endTime":3661.32,"body":"what's the vision? What's the"},{"speaker":"Daniel Franco","startTime":3659.43,"endTime":3661.32,"body":"purpose? What are we actually"},{"speaker":"Daniel Franco","startTime":3661.32,"endTime":3665.43,"body":"trying to achieve to the, to the"},{"speaker":"Daniel Franco","startTime":3661.32,"endTime":3665.43,"body":"everyday flow of the business?"},{"speaker":"Daniel Franco","startTime":3665.43,"endTime":3667.26,"body":"You know, the systems, the"},{"speaker":"Daniel Franco","startTime":3665.43,"endTime":3667.26,"body":"processes, the leadership,"},{"speaker":"Daniel Franco","startTime":3667.26,"endTime":3670.05,"body":"they're in place, then the feel"},{"speaker":"Daniel Franco","startTime":3667.26,"endTime":3670.05,"body":"of the business? What is the"},{"speaker":"Daniel Franco","startTime":3670.05,"endTime":3672.48,"body":"culture feel like? Are we"},{"speaker":"Daniel Franco","startTime":3670.05,"endTime":3672.48,"body":"getting along? Are we you know,"},{"speaker":"Daniel Franco","startTime":3672.9,"endTime":3676.98,"body":"we working together, we've been"},{"speaker":"Daniel Franco","startTime":3672.9,"endTime":3676.98,"body":"encouraging and we, we providing"},{"speaker":"Daniel Franco","startTime":3676.98,"endTime":3681.54,"body":"feedback, that sort of space, so"},{"speaker":"Daniel Franco","startTime":3676.98,"endTime":3681.54,"body":"they all work together? Right?"},{"speaker":"Daniel Franco","startTime":3681.54,"endTime":3684.81,"body":"If process isn't in place and"},{"speaker":"Daniel Franco","startTime":3681.54,"endTime":3684.81,"body":"not working, then someone's"},{"speaker":"Daniel Franco","startTime":3684.81,"endTime":3687.48,"body":"gonna complain about it right,"},{"speaker":"Daniel Franco","startTime":3684.81,"endTime":3687.48,"body":"and then affects the field. And"},{"speaker":"Daniel Franco","startTime":3687.48,"endTime":3689.88,"body":"if like, if they're not"},{"speaker":"Daniel Franco","startTime":3687.48,"endTime":3689.88,"body":"connected to the purpose, then"},{"speaker":"Daniel Franco","startTime":3689.94,"endTime":3693.24,"body":"yeah, it doesn't line in with"},{"speaker":"Daniel Franco","startTime":3689.94,"endTime":3693.24,"body":"the process. So it all works in"},{"speaker":"Daniel Franco","startTime":3693.24,"endTime":3699.57,"body":"one big Aiko system. I want to I"},{"speaker":"Daniel Franco","startTime":3693.24,"endTime":3699.57,"body":"wouldn't mind touching back, I"},{"speaker":"Daniel Franco","startTime":3699.6,"endTime":3703.53,"body":"want to go back to the Eddie"},{"speaker":"Daniel Franco","startTime":3699.6,"endTime":3703.53,"body":"Mabo. Yep. Right? Because I"},{"speaker":"Daniel Franco","startTime":3703.53,"endTime":3706.95,"body":"think what that did do and"},{"speaker":"Daniel Franco","startTime":3703.53,"endTime":3706.95,"body":"correct me if I'm wrong, it gave"},{"speaker":"Daniel Franco","startTime":3706.95,"endTime":3713.16,"body":"you this really, culturally"},{"speaker":"Daniel Franco","startTime":3706.95,"endTime":3713.16,"body":"diverse opinion, or view, not"},{"speaker":"Daniel Franco","startTime":3713.16,"endTime":3717.45,"body":"opinion, a view of the way we"},{"speaker":"Daniel Franco","startTime":3713.16,"endTime":3717.45,"body":"should work, right. Which is"},{"speaker":"Daniel Franco","startTime":3717.48,"endTime":3720.18,"body":"amazing. So in everything that"},{"speaker":"Daniel Franco","startTime":3717.48,"endTime":3720.18,"body":"you're doing in that space,"},{"speaker":"Daniel Franco","startTime":3720.18,"endTime":3727.56,"body":"thank you. How do we, how do we"},{"speaker":"Daniel Franco","startTime":3720.18,"endTime":3727.56,"body":"get more people in the"},{"speaker":"Daniel Franco","startTime":3727.56,"endTime":3732.45,"body":"innovation world that reflects"},{"speaker":"Daniel Franco","startTime":3727.56,"endTime":3732.45,"body":"the diversity of the overall"},{"speaker":"Daniel Franco","startTime":3732.45,"endTime":3733.32,"body":"ecosystem?"},{"speaker":"George Freney","startTime":3733.409,"endTime":3736.979,"body":"Right, good"},{"speaker":"George Freney","startTime":3733.409,"endTime":3736.979,"body":"question. But I think you have"},{"speaker":"George Freney","startTime":3736.979,"endTime":3741.149,"body":"to be deliberate about it. So,"},{"speaker":"George Freney","startTime":3736.979,"endTime":3741.149,"body":"you know, I think that we need"},{"speaker":"George Freney","startTime":3741.149,"endTime":3745.469,"body":"to, you know, provide pathways"},{"speaker":"George Freney","startTime":3741.149,"endTime":3745.469,"body":"and encourage more people to"},{"speaker":"George Freney","startTime":3745.469,"endTime":3748.289,"body":"come into that world. And I"},{"speaker":"George Freney","startTime":3745.469,"endTime":3748.289,"body":"don't think we're doing a very"},{"speaker":"George Freney","startTime":3748.289,"endTime":3751.529,"body":"good job of that at the moment"},{"speaker":"George Freney","startTime":3748.289,"endTime":3751.529,"body":"collectively as an organized as"},{"speaker":"George Freney","startTime":3751.529,"endTime":3755.459,"body":"a society. Yeah. And I think"},{"speaker":"George Freney","startTime":3751.529,"endTime":3755.459,"body":"there's friction to it. So, you"},{"speaker":"George Freney","startTime":3755.459,"endTime":3757.859,"body":"know, I don't know what the"},{"speaker":"George Freney","startTime":3755.459,"endTime":3757.859,"body":"right answer to that question"},{"speaker":"George Freney","startTime":3757.859,"endTime":3757.979,"body":"is."},{"speaker":"Daniel Franco","startTime":3758.429,"endTime":3760.349,"body":"Because I don't"},{"speaker":"Daniel Franco","startTime":3758.429,"endTime":3760.349,"body":"know if you've listened to the"},{"speaker":"Daniel Franco","startTime":3760.349,"endTime":3766.259,"body":"Terry's podcast, he said,"},{"speaker":"Daniel Franco","startTime":3760.349,"endTime":3766.259,"body":"Australia. Arizona, Nevada is as"},{"speaker":"Daniel Franco","startTime":3766.259,"endTime":3770.189,"body":"bad as innovative. I think"},{"speaker":"Daniel Franco","startTime":3766.259,"endTime":3770.189,"body":"they're not racist. I was"},{"speaker":"Daniel Franco","startTime":3770.189,"endTime":3774.539,"body":"listening to that podcast. Well,"},{"speaker":"Daniel Franco","startTime":3770.189,"endTime":3774.539,"body":"that's a good one. Yeah. It's"},{"speaker":"Daniel Franco","startTime":3774.539,"endTime":3777.449,"body":"brilliant. It's true. Because"},{"speaker":"Daniel Franco","startTime":3774.539,"endTime":3777.449,"body":"aren't you? You're right. I"},{"speaker":"Daniel Franco","startTime":3777.449,"endTime":3781.109,"body":"don't know. I think that what"},{"speaker":"Daniel Franco","startTime":3777.449,"endTime":3781.109,"body":"that comment, as is exactly what"},{"speaker":"Daniel Franco","startTime":3781.109,"endTime":3786.359,"body":"we're talking about is, what can"},{"speaker":"Daniel Franco","startTime":3781.109,"endTime":3786.359,"body":"we do? Yeah, we both working in"},{"speaker":"Daniel Franco","startTime":3786.359,"endTime":3789.269,"body":"these worlds where we're working"},{"speaker":"Daniel Franco","startTime":3786.359,"endTime":3789.269,"body":"with culture and leadership"},{"speaker":"Daniel Franco","startTime":3789.269,"endTime":3792.029,"body":"teams, you're working from"},{"speaker":"Daniel Franco","startTime":3789.269,"endTime":3792.029,"body":"innovation and strategic teams"},{"speaker":"Daniel Franco","startTime":3792.059,"endTime":3797.729,"body":"on ideas? How do we solve that"},{"speaker":"Daniel Franco","startTime":3792.059,"endTime":3797.729,"body":"problem? Right? What what is"},{"speaker":"Daniel Franco","startTime":3797.729,"endTime":3801.809,"body":"that something that can be"},{"speaker":"Daniel Franco","startTime":3797.729,"endTime":3801.809,"body":"solved now? Or is it you know,"},{"speaker":"Daniel Franco","startTime":3801.809,"endTime":3804.689,"body":"or is it the, the mountain in"},{"speaker":"Daniel Franco","startTime":3801.809,"endTime":3804.689,"body":"the rocks piece where we stop?"},{"speaker":"George Freney","startTime":3804.719,"endTime":3807.239,"body":"I think it's a"},{"speaker":"George Freney","startTime":3804.719,"endTime":3807.239,"body":"system, you know, systemic"},{"speaker":"George Freney","startTime":3807.239,"endTime":3809.759,"body":"problem that has to be changed"},{"speaker":"George Freney","startTime":3807.239,"endTime":3809.759,"body":"over a long period of time."},{"speaker":"George Freney","startTime":3809.759,"endTime":3812.399,"body":"There's absolutely there's no"},{"speaker":"George Freney","startTime":3809.759,"endTime":3812.399,"body":"magic bullet for Yeah. And I"},{"speaker":"George Freney","startTime":3812.399,"endTime":3815.939,"body":"think that the world is so"},{"speaker":"George Freney","startTime":3812.399,"endTime":3815.939,"body":"different, the world that my"},{"speaker":"George Freney","startTime":3815.939,"endTime":3819.989,"body":"kids are growing up in, in"},{"speaker":"George Freney","startTime":3815.939,"endTime":3819.989,"body":"relation to sexism, racism, sort"},{"speaker":"George Freney","startTime":3819.989,"endTime":3822.719,"body":"of all of these sorts of topics,"},{"speaker":"George Freney","startTime":3819.989,"endTime":3822.719,"body":"he's incredibly different to the"},{"speaker":"George Freney","startTime":3822.719,"endTime":3825.629,"body":"world we grew up in. So like, I"},{"speaker":"George Freney","startTime":3822.719,"endTime":3825.629,"body":"grew up in, in schooling"},{"speaker":"George Freney","startTime":3825.629,"endTime":3829.199,"body":"environment, where, you know,"},{"speaker":"George Freney","startTime":3825.629,"endTime":3829.199,"body":"there was just like, you know,"},{"speaker":"George Freney","startTime":3829.229,"endTime":3832.139,"body":"the indigenous people were not"},{"speaker":"George Freney","startTime":3829.229,"endTime":3832.139,"body":"talked about the way they are"},{"speaker":"George Freney","startTime":3832.139,"endTime":3834.449,"body":"today. Like, there was no, there"},{"speaker":"George Freney","startTime":3832.139,"endTime":3834.449,"body":"was no raps, there was no"},{"speaker":"George Freney","startTime":3834.449,"endTime":3837.209,"body":"Welcome to countries there was"},{"speaker":"George Freney","startTime":3834.449,"endTime":3837.209,"body":"none of these things were being"},{"speaker":"George Freney","startTime":3837.209,"endTime":3840.719,"body":"done in any way, shape, or form."},{"speaker":"George Freney","startTime":3837.209,"endTime":3840.719,"body":"Now, but that's just normal."},{"speaker":"George Freney","startTime":3840.749,"endTime":3843.689,"body":"Like our kids just see that as a"},{"speaker":"George Freney","startTime":3840.749,"endTime":3843.689,"body":"normal thing. You know, my kids"},{"speaker":"George Freney","startTime":3843.719,"endTime":3846.779,"body":"watch women play football, they"},{"speaker":"George Freney","startTime":3843.719,"endTime":3846.779,"body":"watch women play cricket. Like I"},{"speaker":"George Freney","startTime":3846.779,"endTime":3848.579,"body":"remember the other day, someone"},{"speaker":"George Freney","startTime":3846.779,"endTime":3848.579,"body":"said to one of my kids, why are"},{"speaker":"George Freney","startTime":3848.579,"endTime":3851.309,"body":"you watching women play"},{"speaker":"George Freney","startTime":3848.579,"endTime":3851.309,"body":"football? What do you mean?"},{"speaker":"George Freney","startTime":3851.339,"endTime":3854.729,"body":"Like, like, like, an older"},{"speaker":"George Freney","startTime":3851.339,"endTime":3854.729,"body":"person was like, I thought it"},{"speaker":"George Freney","startTime":3854.729,"endTime":3857.699,"body":"was weird. My kids. This is"},{"speaker":"George Freney","startTime":3854.729,"endTime":3857.699,"body":"normal. Right? This is Yeah. Oh,"},{"speaker":"George Freney","startTime":3857.699,"endTime":3860.879,"body":"we live in. So I think I think"},{"speaker":"George Freney","startTime":3857.699,"endTime":3860.879,"body":"that change is happening. But I"},{"speaker":"George Freney","startTime":3860.879,"endTime":3863.129,"body":"think we need to be deliberate"},{"speaker":"George Freney","startTime":3860.879,"endTime":3863.129,"body":"about it. So I think there's"},{"speaker":"George Freney","startTime":3863.129,"endTime":3866.999,"body":"still that this requirement to"},{"speaker":"George Freney","startTime":3863.129,"endTime":3866.999,"body":"be deliberate about making sure"},{"speaker":"George Freney","startTime":3867.209,"endTime":3870.209,"body":"that we have diverse teams and"},{"speaker":"George Freney","startTime":3867.209,"endTime":3870.209,"body":"we have diverse thought, and all"},{"speaker":"George Freney","startTime":3870.209,"endTime":3872.549,"body":"of the evidence points to the"},{"speaker":"George Freney","startTime":3870.209,"endTime":3872.549,"body":"fact that you actually do a"},{"speaker":"George Freney","startTime":3872.549,"endTime":3875.699,"body":"better job. Like things work"},{"speaker":"George Freney","startTime":3872.549,"endTime":3875.699,"body":"better when you have diverse"},{"speaker":"George Freney","startTime":3875.759,"endTime":3880.109,"body":"perspectives and opinions, age"},{"speaker":"George Freney","startTime":3875.759,"endTime":3880.109,"body":"diversity, you know, race,"},{"speaker":"George Freney","startTime":3880.109,"endTime":3883.469,"body":"diversity, thinking, mindset"},{"speaker":"George Freney","startTime":3880.109,"endTime":3883.469,"body":"divert, like all of the types of"},{"speaker":"George Freney","startTime":3883.469,"endTime":3886.199,"body":"diversity that you want. And I"},{"speaker":"George Freney","startTime":3883.469,"endTime":3886.199,"body":"think one of the interesting"},{"speaker":"George Freney","startTime":3886.199,"endTime":3890.309,"body":"learnings when I've joined the"},{"speaker":"George Freney","startTime":3886.199,"endTime":3890.309,"body":"board of the IAF, so I've never"},{"speaker":"George Freney","startTime":3890.309,"endTime":3892.829,"body":"been on a board of a large"},{"speaker":"George Freney","startTime":3890.309,"endTime":3892.829,"body":"organization like that was that"},{"speaker":"George Freney","startTime":3892.979,"endTime":3897.179,"body":"that focus on diversity and the"},{"speaker":"George Freney","startTime":3892.979,"endTime":3897.179,"body":"need to think about diversity"},{"speaker":"George Freney","startTime":3897.209,"endTime":3900.629,"body":"broadly, right diversity of"},{"speaker":"George Freney","startTime":3897.209,"endTime":3900.629,"body":"thinking style. diversity of"},{"speaker":"George Freney","startTime":3900.629,"endTime":3903.179,"body":"background diversity of"},{"speaker":"George Freney","startTime":3900.629,"endTime":3903.179,"body":"ethnicity, diversity of"},{"speaker":"George Freney","startTime":3903.179,"endTime":3906.509,"body":"sexuality, all of these layers"},{"speaker":"George Freney","startTime":3903.179,"endTime":3906.509,"body":"need to be considered in the way"},{"speaker":"George Freney","startTime":3906.509,"endTime":3908.519,"body":"that you're thinking through how"},{"speaker":"George Freney","startTime":3906.509,"endTime":3908.519,"body":"you're running these"},{"speaker":"George Freney","startTime":3908.519,"endTime":3912.359,"body":"organizations. Well, that wasn't"},{"speaker":"George Freney","startTime":3908.519,"endTime":3912.359,"body":"me 10 years ago. So I think the"},{"speaker":"George Freney","startTime":3912.359,"endTime":3914.969,"body":"world is changing into a better"},{"speaker":"George Freney","startTime":3912.359,"endTime":3914.969,"body":"place. But I think we're way"},{"speaker":"George Freney","startTime":3914.969,"endTime":3917.669,"body":"behind. Like, I've worked with a"},{"speaker":"George Freney","startTime":3914.969,"endTime":3917.669,"body":"guy who spent a lot of time in"},{"speaker":"George Freney","startTime":3917.669,"endTime":3921.749,"body":"America. And you know, the"},{"speaker":"George Freney","startTime":3917.669,"endTime":3921.749,"body":"inherent underlying sexism and"},{"speaker":"George Freney","startTime":3921.749,"endTime":3924.359,"body":"racism in this country. He's"},{"speaker":"George Freney","startTime":3921.749,"endTime":3924.359,"body":"like, wow, it's just like"},{"speaker":"George Freney","startTime":3924.359,"endTime":3927.779,"body":"America is miles ahead. In the"},{"speaker":"George Freney","startTime":3924.359,"endTime":3927.779,"body":"progressive America. He was from"},{"speaker":"George Freney","startTime":3927.779,"endTime":3930.389,"body":"Seattle. Yeah. And I think he's"},{"speaker":"George Freney","startTime":3927.779,"endTime":3930.389,"body":"right. You know,"},{"speaker":"Daniel Franco","startTime":3930.51,"endTime":3933.18,"body":"can I ask this my"},{"speaker":"Daniel Franco","startTime":3930.51,"endTime":3933.18,"body":"being very naive, Christian and"},{"speaker":"Daniel Franco","startTime":3933.18,"endTime":3938.58,"body":"a bit of a dead end question."},{"speaker":"Daniel Franco","startTime":3933.18,"endTime":3938.58,"body":"But do you feel that the the"},{"speaker":"Daniel Franco","startTime":3938.58,"endTime":3944.49,"body":"population of America makes it a"},{"speaker":"Daniel Franco","startTime":3938.58,"endTime":3944.49,"body":"little easier? I mean, you're 20"},{"speaker":"Daniel Franco","startTime":3944.58,"endTime":3947.97,"body":"odd million here to 320 odd"},{"speaker":"Daniel Franco","startTime":3944.58,"endTime":3947.97,"body":"million over there. Like, do you"},{"speaker":"Daniel Franco","startTime":3947.97,"endTime":3948.48,"body":"feel?"},{"speaker":"George Freney","startTime":3948.929,"endTime":3950.759,"body":"Probably yeah,"},{"speaker":"George Freney","startTime":3948.929,"endTime":3950.759,"body":"there's just a lot more"},{"speaker":"George Freney","startTime":3950.759,"endTime":3954.179,"body":"diversity. Yeah, I remember"},{"speaker":"George Freney","startTime":3950.759,"endTime":3954.179,"body":"growing up think, you know,"},{"speaker":"George Freney","startTime":3954.179,"endTime":3956.459,"body":"there was talking about how"},{"speaker":"George Freney","startTime":3954.179,"endTime":3956.459,"body":"multicultural Australia was when"},{"speaker":"George Freney","startTime":3956.459,"endTime":3958.559,"body":"I was young. Yeah, this view"},{"speaker":"George Freney","startTime":3956.459,"endTime":3958.559,"body":"that this is a really"},{"speaker":"George Freney","startTime":3958.559,"endTime":3962.309,"body":"multicultural country. We are so"},{"speaker":"George Freney","startTime":3958.559,"endTime":3962.309,"body":"far from like, I remember the"},{"speaker":"George Freney","startTime":3962.309,"endTime":3965.339,"body":"first time I went to London, I"},{"speaker":"George Freney","startTime":3962.309,"endTime":3965.339,"body":"was like, wow, like, that's"},{"speaker":"George Freney","startTime":3965.339,"endTime":3968.009,"body":"multicultural. Yeah, like"},{"speaker":"George Freney","startTime":3965.339,"endTime":3968.009,"body":"America, New York multicultural."},{"speaker":"George Freney","startTime":3968.009,"endTime":3969.239,"body":"We're not that multicultural."},{"speaker":"Daniel Franco","startTime":3969.24,"endTime":3973.29,"body":"We're trying to"},{"speaker":"Daniel Franco","startTime":3969.24,"endTime":3973.29,"body":"be something. Yeah. Do. So on"},{"speaker":"Daniel Franco","startTime":3973.29,"endTime":3976.95,"body":"this. I you working with"},{"speaker":"Daniel Franco","startTime":3973.29,"endTime":3976.95,"body":"businesses on solving this"},{"speaker":"Daniel Franco","startTime":3976.95,"endTime":3979.08,"body":"problem. You talk about"},{"speaker":"Daniel Franco","startTime":3976.95,"endTime":3979.08,"body":"bushfires and economic and all"},{"speaker":"Daniel Franco","startTime":3979.08,"endTime":3980.01,"body":"this sort of stuff? You know,"},{"speaker":"George Freney","startTime":3980.07,"endTime":3983.55,"body":"not? Not Not yet."},{"speaker":"George Freney","startTime":3980.07,"endTime":3983.55,"body":"And, you know, our focus, you"},{"speaker":"George Freney","startTime":3983.55,"endTime":3986.88,"body":"know, we were in the business of"},{"speaker":"George Freney","startTime":3983.55,"endTime":3986.88,"body":"uncovering and validating tech"},{"speaker":"George Freney","startTime":3986.88,"endTime":3990.03,"body":"ideas, right. So you know, we"},{"speaker":"George Freney","startTime":3986.88,"endTime":3990.03,"body":"are very focused on tech ideas."},{"speaker":"George Freney","startTime":3990.27,"endTime":3994.95,"body":"If tech can help solve systemic"},{"speaker":"George Freney","startTime":3990.27,"endTime":3994.95,"body":"problems, were super keen. I'm"},{"speaker":"George Freney","startTime":3994.95,"endTime":3998.1,"body":"deeply passionate about the"},{"speaker":"George Freney","startTime":3994.95,"endTime":3998.1,"body":"impact of digital devices on"},{"speaker":"George Freney","startTime":3998.13,"endTime":4002.03,"body":"young kids brains, like it's an"},{"speaker":"George Freney","startTime":3998.13,"endTime":4002.03,"body":"emerging real problem, like,"},{"speaker":"George Freney","startTime":4002.03,"endTime":4004.97,"body":"like, we think cigarettes are"},{"speaker":"George Freney","startTime":4002.03,"endTime":4004.97,"body":"crazy today. Yeah, you know, in"},{"speaker":"George Freney","startTime":4004.97,"endTime":4007.37,"body":"20 years time, we'll go What the"},{"speaker":"George Freney","startTime":4004.97,"endTime":4007.37,"body":"hell are we all doing, giving"},{"speaker":"George Freney","startTime":4007.37,"endTime":4012.02,"body":"kids these devices? I'm very,"},{"speaker":"George Freney","startTime":4007.37,"endTime":4012.02,"body":"like, so tech, tech, that helps"},{"speaker":"George Freney","startTime":4012.02,"endTime":4016.34,"body":"solve problems of that nature."},{"speaker":"George Freney","startTime":4012.02,"endTime":4016.34,"body":"Yeah. You know, if technology"},{"speaker":"George Freney","startTime":4016.34,"endTime":4018.32,"body":"could help solve that really"},{"speaker":"George Freney","startTime":4016.34,"endTime":4018.32,"body":"interesting. I love to think"},{"speaker":"George Freney","startTime":4018.32,"endTime":4019.31,"body":"about that. Because,"},{"speaker":"Daniel Franco","startTime":4019.58,"endTime":4021.56,"body":"well, that's"},{"speaker":"Daniel Franco","startTime":4019.58,"endTime":4021.56,"body":"cool. You've just uncovered a"},{"speaker":"Daniel Franco","startTime":4021.56,"endTime":4023.87,"body":"can of worms there because I"},{"speaker":"Daniel Franco","startTime":4021.56,"endTime":4023.87,"body":"think China didn't China have"},{"speaker":"Daniel Franco","startTime":4023.87,"endTime":4028.4,"body":"just come out? And they're"},{"speaker":"Daniel Franco","startTime":4023.87,"endTime":4028.4,"body":"restricting time on children's"},{"speaker":"Daniel Franco","startTime":4028.43,"endTime":4028.94,"body":"device?"},{"speaker":"George Freney","startTime":4028.969,"endTime":4031.339,"body":"Yes, they are"},{"speaker":"George Freney","startTime":4028.969,"endTime":4031.339,"body":"controlling, controlling the"},{"speaker":"George Freney","startTime":4031.339,"endTime":4034.549,"body":"amount of time that people can"},{"speaker":"George Freney","startTime":4031.339,"endTime":4034.549,"body":"spend playing games in China. Is"},{"speaker":"George Freney","startTime":4034.549,"endTime":4034.909,"body":"that"},{"speaker":"Daniel Franco","startTime":4034.94,"endTime":4037.52,"body":"is that through"},{"speaker":"Daniel Franco","startTime":4034.94,"endTime":4037.52,"body":"an app or something? Because you"},{"speaker":"George Freney","startTime":4037.52,"endTime":4039.77,"body":"know, they have"},{"speaker":"George Freney","startTime":4037.52,"endTime":4039.77,"body":"such strong centralized control,"},{"speaker":"George Freney","startTime":4039.77,"endTime":4042.77,"body":"yeah, digital infrastructure,"},{"speaker":"George Freney","startTime":4039.77,"endTime":4042.77,"body":"they're able to limit that you"},{"speaker":"George Freney","startTime":4042.77,"endTime":4045.56,"body":"have to put a credential in to"},{"speaker":"George Freney","startTime":4042.77,"endTime":4045.56,"body":"get access to play a game."},{"speaker":"Daniel Franco","startTime":4045.949,"endTime":4049.489,"body":"Oh, wow. Yeah. So"},{"speaker":"Daniel Franco","startTime":4045.949,"endTime":4049.489,"body":"that that takes it to an"},{"speaker":"Daniel Franco","startTime":4049.489,"endTime":4056.569,"body":"extreme. What do you think we"},{"speaker":"Daniel Franco","startTime":4049.489,"endTime":4056.569,"body":"can do as parents to manage the"},{"speaker":"Daniel Franco","startTime":4056.569,"endTime":4057.499,"body":"hours that are spent?"},{"speaker":"George Freney","startTime":4057.89,"endTime":4060.83,"body":"Look, it is such"},{"speaker":"George Freney","startTime":4057.89,"endTime":4060.83,"body":"an nefariously complex problem."},{"speaker":"George Freney","startTime":4060.98,"endTime":4065.48,"body":"You know, we talk about it on a"},{"speaker":"George Freney","startTime":4060.98,"endTime":4065.48,"body":"governing school council online,"},{"speaker":"George Freney","startTime":4065.51,"endTime":4068.6,"body":"you know, one of the council"},{"speaker":"George Freney","startTime":4065.51,"endTime":4068.6,"body":"members made a great observation"},{"speaker":"George Freney","startTime":4068.6,"endTime":4071.63,"body":"that, look, it's the adults that"},{"speaker":"George Freney","startTime":4068.6,"endTime":4071.63,"body":"are addicted to the technology"},{"speaker":"George Freney","startTime":4071.63,"endTime":4074.69,"body":"more than the kids, it's like a"},{"speaker":"George Freney","startTime":4071.63,"endTime":4074.69,"body":"digital pacifier that makes them"},{"speaker":"George Freney","startTime":4074.69,"endTime":4077.99,"body":"not have to spend so much energy"},{"speaker":"George Freney","startTime":4074.69,"endTime":4077.99,"body":"parenting. So, you know,"},{"speaker":"Daniel Franco","startTime":4079.369,"endTime":4080.869,"body":"I'd say that's a"},{"speaker":"Daniel Franco","startTime":4079.369,"endTime":4080.869,"body":"fair comment."},{"speaker":"George Freney","startTime":4080.929,"endTime":4082.099,"body":"I think that on"},{"speaker":"George Freney","startTime":4080.929,"endTime":4082.099,"body":"you."},{"speaker":"Daniel Franco","startTime":4082.1,"endTime":4084.02,"body":"I do like playing"},{"speaker":"Daniel Franco","startTime":4082.1,"endTime":4084.02,"body":"games, though. Like, because I"},{"speaker":"Daniel Franco","startTime":4084.02,"endTime":4085.79,"body":"grew up as a gamer when I was a"},{"speaker":"Daniel Franco","startTime":4084.02,"endTime":4085.79,"body":"kid."},{"speaker":"George Freney","startTime":4085.82,"endTime":4088.04,"body":"So and, you know,"},{"speaker":"George Freney","startTime":4085.82,"endTime":4088.04,"body":"I think that the games we played"},{"speaker":"George Freney","startTime":4088.04,"endTime":4091.22,"body":"when we were kids, like I had"},{"speaker":"George Freney","startTime":4088.04,"endTime":4091.22,"body":"oil, panic, and Donkey Kong, you"},{"speaker":"George Freney","startTime":4091.22,"endTime":4094.85,"body":"know, they weren't rivers, they"},{"speaker":"George Freney","startTime":4091.22,"endTime":4094.85,"body":"were like, your mobile phone,"},{"speaker":"George Freney","startTime":4094.85,"endTime":4097.64,"body":"and your computer is connected"},{"speaker":"George Freney","startTime":4094.85,"endTime":4097.64,"body":"to a supercomputer designed to"},{"speaker":"George Freney","startTime":4097.64,"endTime":4100.97,"body":"addict you to provide attention."},{"speaker":"George Freney","startTime":4097.64,"endTime":4100.97,"body":"So I think there's different"},{"speaker":"George Freney","startTime":4100.97,"endTime":4104.96,"body":"categories of games and digital"},{"speaker":"George Freney","startTime":4100.97,"endTime":4104.96,"body":"activities. It's the ones where"},{"speaker":"George Freney","startTime":4104.96,"endTime":4109.19,"body":"there is a desire to addict your"},{"speaker":"George Freney","startTime":4104.96,"endTime":4109.19,"body":"attention. I mean, it blows my"},{"speaker":"George Freney","startTime":4109.19,"endTime":4113.42,"body":"mind that people use tick tock,"},{"speaker":"George Freney","startTime":4109.19,"endTime":4113.42,"body":"I just, I can't understand"},{"speaker":"George Freney","startTime":4113.48,"endTime":4117.53,"body":"because it is a Chinese company"},{"speaker":"George Freney","startTime":4113.48,"endTime":4117.53,"body":"with Chinese Communist Party"},{"speaker":"George Freney","startTime":4117.53,"endTime":4121.43,"body":"links, that is designed to suck"},{"speaker":"George Freney","startTime":4117.53,"endTime":4121.43,"body":"up your biometric data and the"},{"speaker":"George Freney","startTime":4121.43,"endTime":4123.92,"body":"environment that you're in. So"},{"speaker":"George Freney","startTime":4121.43,"endTime":4123.92,"body":"we have data about where you"},{"speaker":"George Freney","startTime":4123.92,"endTime":4127.16,"body":"are, what situation you're in"},{"speaker":"George Freney","startTime":4123.92,"endTime":4127.16,"body":"all your facial expressions and"},{"speaker":"George Freney","startTime":4127.16,"endTime":4130.46,"body":"everything. And it's designed to"},{"speaker":"George Freney","startTime":4127.16,"endTime":4130.46,"body":"exploit psychological weakness"},{"speaker":"George Freney","startTime":4130.46,"endTime":4134.0,"body":"to maximize the time you spend"},{"speaker":"George Freney","startTime":4130.46,"endTime":4134.0,"body":"on it. When you explain it like"},{"speaker":"George Freney","startTime":4134.0,"endTime":4136.04,"body":"that. Does that sound like a"},{"speaker":"George Freney","startTime":4134.0,"endTime":4136.04,"body":"good thing to you know, 12 year"},{"speaker":"George Freney","startTime":4136.04,"endTime":4138.41,"body":"old? No, Rod? That's crazy."},{"speaker":"Daniel Franco","startTime":4138.65,"endTime":4140.93,"body":"I thought,"},{"speaker":"Daniel Franco","startTime":4138.65,"endTime":4140.93,"body":"because that was there was a big"},{"speaker":"Daniel Franco","startTime":4140.93,"endTime":4143.39,"body":"thing that tick tock was no"},{"speaker":"Daniel Franco","startTime":4140.93,"endTime":4143.39,"body":"good, you know, this sort of"},{"speaker":"Daniel Franco","startTime":4143.39,"endTime":4145.79,"body":"stuff that you know, big brother"},{"speaker":"Daniel Franco","startTime":4143.39,"endTime":4145.79,"body":"is watching, so to speak. But"},{"speaker":"Daniel Franco","startTime":4146.48,"endTime":4149.33,"body":"then they came out and said no,"},{"speaker":"Daniel Franco","startTime":4146.48,"endTime":4149.33,"body":"no, to be showing government or"},{"speaker":"Daniel Franco","startTime":4149.33,"endTime":4150.47,"body":"something. No,"},{"speaker":"George Freney","startTime":4150.5,"endTime":4153.59,"body":"no, no, it's not"},{"speaker":"George Freney","startTime":4150.5,"endTime":4153.59,"body":"good. It's like genuine like,"},{"speaker":"George Freney","startTime":4153.59,"endTime":4158.66,"body":"it's just, it's not good. Like,"},{"speaker":"George Freney","startTime":4153.59,"endTime":4158.66,"body":"the only way these companies"},{"speaker":"George Freney","startTime":4158.69,"endTime":4162.26,"body":"make money is the exploitation"},{"speaker":"George Freney","startTime":4158.69,"endTime":4162.26,"body":"of the data they get from you."},{"speaker":"George Freney","startTime":4162.47,"endTime":4166.46,"body":"And their entire objective is to"},{"speaker":"George Freney","startTime":4162.47,"endTime":4166.46,"body":"get more of your time, attention"},{"speaker":"George Freney","startTime":4166.49,"endTime":4170.45,"body":"and more of your data so they"},{"speaker":"George Freney","startTime":4166.49,"endTime":4170.45,"body":"can monetize it. So you know, we"},{"speaker":"George Freney","startTime":4170.45,"endTime":4173.0,"body":"used to play computer games,"},{"speaker":"George Freney","startTime":4170.45,"endTime":4173.0,"body":"there was no supercomputer on"},{"speaker":"George Freney","startTime":4173.0,"endTime":4175.07,"body":"the other side, trying to"},{"speaker":"George Freney","startTime":4173.0,"endTime":4175.07,"body":"predict us to play them. They're"},{"speaker":"George Freney","startTime":4175.07,"endTime":4178.4,"body":"just fun computer games. Today."},{"speaker":"George Freney","startTime":4175.07,"endTime":4178.4,"body":"Your kids are playing computer"},{"speaker":"George Freney","startTime":4178.4,"endTime":4181.52,"body":"games, and there's underlying"},{"speaker":"George Freney","startTime":4178.4,"endTime":4181.52,"body":"gaming mechanics and addictive"},{"speaker":"George Freney","startTime":4181.76,"endTime":4185.45,"body":"algorithms and AI that's trying"},{"speaker":"George Freney","startTime":4181.76,"endTime":4185.45,"body":"to learn individually on which"},{"speaker":"George Freney","startTime":4185.45,"endTime":4189.2,"body":"child how they respond to get"},{"speaker":"George Freney","startTime":4185.45,"endTime":4189.2,"body":"more time from Yeah, it is. So"},{"speaker":"George Freney","startTime":4189.26,"endTime":4193.49,"body":"and these problems kids brains"},{"speaker":"George Freney","startTime":4189.26,"endTime":4193.49,"body":"are just designed to adapt to"},{"speaker":"George Freney","startTime":4193.49,"endTime":4196.4,"body":"that. So they just we're just"},{"speaker":"George Freney","startTime":4193.49,"endTime":4196.4,"body":"teaching kids to be addicted and"},{"speaker":"George Freney","startTime":4196.4,"endTime":4199.97,"body":"there's emerging evidence and"},{"speaker":"George Freney","startTime":4196.4,"endTime":4199.97,"body":"sort of scientific research."},{"speaker":"George Freney","startTime":4200.0,"endTime":4203.51,"body":"around, we are training"},{"speaker":"George Freney","startTime":4200.0,"endTime":4203.51,"body":"addictiveness in our kids, which"},{"speaker":"George Freney","startTime":4203.51,"endTime":4207.26,"body":"means that as they get older,"},{"speaker":"George Freney","startTime":4203.51,"endTime":4207.26,"body":"they are more easily addicted to"},{"speaker":"George Freney","startTime":4207.29,"endTime":4210.14,"body":"opioids and all of these sorts"},{"speaker":"George Freney","startTime":4207.29,"endTime":4210.14,"body":"of things. So there's, there's"},{"speaker":"George Freney","startTime":4210.14,"endTime":4213.38,"body":"quite a big thesis emerging that"},{"speaker":"George Freney","startTime":4210.14,"endTime":4213.38,"body":"there's this massive addiction"},{"speaker":"George Freney","startTime":4213.38,"endTime":4216.77,"body":"wave coming, as this cohort of"},{"speaker":"George Freney","startTime":4213.38,"endTime":4216.77,"body":"kids gets into the age where"},{"speaker":"George Freney","startTime":4216.77,"endTime":4220.19,"body":"they're, you know, they have"},{"speaker":"George Freney","startTime":4216.77,"endTime":4220.19,"body":"access to alcohol and drugs."},{"speaker":"Daniel Franco","startTime":4220.61,"endTime":4223.16,"body":"Great. I think"},{"speaker":"Daniel Franco","startTime":4220.61,"endTime":4223.16,"body":"that's already in place. Again,"},{"speaker":"Daniel Franco","startTime":4223.16,"endTime":4227.03,"body":"I listened to another podcast"},{"speaker":"Daniel Franco","startTime":4223.16,"endTime":4227.03,"body":"recently, we were talking about"},{"speaker":"Daniel Franco","startTime":4227.06,"endTime":4232.37,"body":"using America as an example,"},{"speaker":"Daniel Franco","startTime":4227.06,"endTime":4232.37,"body":"just purely by way of numbers."},{"speaker":"Daniel Franco","startTime":4232.85,"endTime":4237.26,"body":"Now saying something like 60% of"},{"speaker":"Daniel Franco","startTime":4232.85,"endTime":4237.26,"body":"Americans are addicted to"},{"speaker":"Daniel Franco","startTime":4237.26,"endTime":4243.14,"body":"opioids or have prescription"},{"speaker":"Daniel Franco","startTime":4237.26,"endTime":4243.14,"body":"opioids, sick, crazy 100 and 180"},{"speaker":"Daniel Franco","startTime":4243.14,"endTime":4245.42,"body":"million people. It's"},{"speaker":"George Freney","startTime":4245.45,"endTime":4248.12,"body":"so you know, I"},{"speaker":"George Freney","startTime":4245.45,"endTime":4248.12,"body":"often think about this because I"},{"speaker":"George Freney","startTime":4248.12,"endTime":4253.49,"body":"like thinking about a lot. Um,"},{"speaker":"George Freney","startTime":4248.12,"endTime":4253.49,"body":"but if you just hypothetical"},{"speaker":"George Freney","startTime":4253.49,"endTime":4256.25,"body":"thought experiment, if you're an"},{"speaker":"George Freney","startTime":4253.49,"endTime":4256.25,"body":"alien intelligence, observing"},{"speaker":"George Freney","startTime":4256.25,"endTime":4260.54,"body":"the planet from afar, you're"},{"speaker":"George Freney","startTime":4256.25,"endTime":4260.54,"body":"watching what made me be like,"},{"speaker":"George Freney","startTime":4260.9,"endTime":4263.54,"body":"how the hell are they getting"},{"speaker":"George Freney","startTime":4260.9,"endTime":4263.54,"body":"stupid? Yeah, like, like,"},{"speaker":"George Freney","startTime":4263.54,"endTime":4266.78,"body":"literally, we are getting"},{"speaker":"George Freney","startTime":4263.54,"endTime":4266.78,"body":"stupider. As an org, like, as"},{"speaker":"George Freney","startTime":4266.78,"endTime":4269.72,"body":"the collective wisdom of"},{"speaker":"George Freney","startTime":4266.78,"endTime":4269.72,"body":"society, I think is going"},{"speaker":"George Freney","startTime":4269.93,"endTime":4273.02,"body":"backward. We're relying less on"},{"speaker":"George Freney","startTime":4269.93,"endTime":4273.02,"body":"science now than we used to,"},{"speaker":"George Freney","startTime":4273.2,"endTime":4277.49,"body":"like in 1950. There was a, there"},{"speaker":"George Freney","startTime":4273.2,"endTime":4277.49,"body":"was a pandemic flu pandemic in"},{"speaker":"George Freney","startTime":4277.49,"endTime":4281.93,"body":"the 1950s. Like, made people"},{"speaker":"George Freney","startTime":4277.49,"endTime":4281.93,"body":"just got a vaccine, everyone got"},{"speaker":"George Freney","startTime":4281.93,"endTime":4284.42,"body":"vaccinated that dealt with a"},{"speaker":"George Freney","startTime":4281.93,"endTime":4284.42,"body":"very sensibly, like, we are"},{"speaker":"George Freney","startTime":4284.42,"endTime":4288.02,"body":"worse at dealing with pandemics"},{"speaker":"George Freney","startTime":4284.42,"endTime":4288.02,"body":"today, than we were in the 50s."},{"speaker":"George Freney","startTime":4288.68,"endTime":4292.67,"body":"I really like Yeah. And I mean,"},{"speaker":"George Freney","startTime":4288.68,"endTime":4292.67,"body":"my view is that it's all social"},{"speaker":"George Freney","startTime":4292.67,"endTime":4297.14,"body":"media, right? Social media, is"},{"speaker":"George Freney","startTime":4292.67,"endTime":4297.14,"body":"the evil evil thing that stops"},{"speaker":"George Freney","startTime":4297.14,"endTime":4298.61,"body":"us progressing as a society."},{"speaker":"Daniel Franco","startTime":4298.94,"endTime":4301.76,"body":"Hmm. That's it's"},{"speaker":"Daniel Franco","startTime":4298.94,"endTime":4301.76,"body":"one good way. It's good for one"},{"speaker":"Daniel Franco","startTime":4301.76,"endTime":4304.34,"body":"thing from a connected point of"},{"speaker":"Daniel Franco","startTime":4301.76,"endTime":4304.34,"body":"view, but then the addiction and"},{"speaker":"Daniel Franco","startTime":4304.34,"endTime":4306.41,"body":"everything else that comes in"},{"speaker":"Daniel Franco","startTime":4304.34,"endTime":4306.41,"body":"and the rumor mill,"},{"speaker":"George Freney","startTime":4307.07,"endTime":4309.14,"body":"it's it creates"},{"speaker":"George Freney","startTime":4307.07,"endTime":4309.14,"body":"echo chambers, where people get"},{"speaker":"George Freney","startTime":4309.14,"endTime":4313.28,"body":"stuck in, like this world where"},{"speaker":"George Freney","startTime":4309.14,"endTime":4313.28,"body":"like, they're not quite it's not"},{"speaker":"George Freney","startTime":4313.28,"endTime":4318.02,"body":"fact like, and this is say, you"},{"speaker":"George Freney","startTime":4313.28,"endTime":4318.02,"body":"know, 30 years ago, it was very"},{"speaker":"George Freney","startTime":4318.02,"endTime":4320.3,"body":"easy to understand what the"},{"speaker":"George Freney","startTime":4318.02,"endTime":4320.3,"body":"media was telling everyone,"},{"speaker":"George Freney","startTime":4320.48,"endTime":4323.24,"body":"because there was papers and TVs"},{"speaker":"George Freney","startTime":4320.48,"endTime":4323.24,"body":"and like, so you could"},{"speaker":"George Freney","startTime":4323.27,"endTime":4327.47,"body":"understand what the media now"},{"speaker":"George Freney","startTime":4323.27,"endTime":4327.47,"body":"there's individualized AI"},{"speaker":"George Freney","startTime":4327.47,"endTime":4331.28,"body":"generated content that you will"},{"speaker":"George Freney","startTime":4327.47,"endTime":4331.28,"body":"never see. Yeah, and I will"},{"speaker":"George Freney","startTime":4331.28,"endTime":4334.04,"body":"never see the regulator will"},{"speaker":"George Freney","startTime":4331.28,"endTime":4334.04,"body":"never see. So you don't know"},{"speaker":"George Freney","startTime":4334.04,"endTime":4336.26,"body":"what people are saying. Yeah. So"},{"speaker":"George Freney","startTime":4334.04,"endTime":4336.26,"body":"it's really it's"},{"speaker":"Daniel Franco","startTime":4336.29,"endTime":4338.42,"body":"very, very nearly"},{"speaker":"Daniel Franco","startTime":4336.29,"endTime":4338.42,"body":"see what you're interested in,"},{"speaker":"Daniel Franco","startTime":4338.72,"endTime":4342.38,"body":"gives you more of the same"},{"speaker":"Daniel Franco","startTime":4338.72,"endTime":4342.38,"body":"story. So those who are anti Vax"},{"speaker":"Daniel Franco","startTime":4342.38,"endTime":4344.42,"body":"will see more anti Vax story."},{"speaker":"Daniel Franco","startTime":4342.38,"endTime":4344.42,"body":"Yeah,"},{"speaker":"George Freney","startTime":4344.63,"endTime":4348.5,"body":"so that means to"},{"speaker":"George Freney","startTime":4344.63,"endTime":4348.5,"body":"the to the climate change, the"},{"speaker":"George Freney","startTime":4348.5,"endTime":4351.47,"body":"impact of digital technology on"},{"speaker":"George Freney","startTime":4348.5,"endTime":4351.47,"body":"our brains, they're the two"},{"speaker":"George Freney","startTime":4351.47,"endTime":4354.23,"body":"things that and, and the impact"},{"speaker":"George Freney","startTime":4351.47,"endTime":4354.23,"body":"of digital technology on how"},{"speaker":"George Freney","startTime":4354.23,"endTime":4357.38,"body":"society works. Yeah, those two"},{"speaker":"George Freney","startTime":4354.23,"endTime":4357.38,"body":"things niggle my brain?"},{"speaker":"Daniel Franco","startTime":4358.07,"endTime":4360.92,"body":"Yeah, it is. It"},{"speaker":"Daniel Franco","startTime":4358.07,"endTime":4360.92,"body":"is very interesting. I think,"},{"speaker":"Daniel Franco","startTime":4360.92,"endTime":4365.24,"body":"you know, when we talk about"},{"speaker":"Daniel Franco","startTime":4360.92,"endTime":4365.24,"body":"where we are a society, and you"},{"speaker":"Daniel Franco","startTime":4365.24,"endTime":4370.37,"body":"know, loneliness and belonging"},{"speaker":"Daniel Franco","startTime":4365.24,"endTime":4370.37,"body":"is is rife at the moment,"},{"speaker":"Daniel Franco","startTime":4370.37,"endTime":4372.92,"body":"especially in a world where, you"},{"speaker":"Daniel Franco","startTime":4370.37,"endTime":4372.92,"body":"know, we're told to keep"},{"speaker":"Daniel Franco","startTime":4372.95,"endTime":4376.46,"body":"distance, and stay at home and"},{"speaker":"Daniel Franco","startTime":4372.95,"endTime":4376.46,"body":"all the bonding today's that or"},{"speaker":"Daniel Franco","startTime":4376.46,"endTime":4379.61,"body":"yesterday was a record the world"},{"speaker":"Daniel Franco","startTime":4376.46,"endTime":4379.61,"body":"record for most days locked down"},{"speaker":"Daniel Franco","startTime":4379.61,"endTime":4380.99,"body":"by a state, but in Victoria,"},{"speaker":"George Freney","startTime":4380.99,"endTime":4382.16,"body":"I think or"},{"speaker":"George Freney","startTime":4380.99,"endTime":4382.16,"body":"something like that. Yeah,"},{"speaker":"George Freney","startTime":4382.16,"endTime":4384.77,"body":"really feel for them. Yeah, it'd"},{"speaker":"George Freney","startTime":4382.16,"endTime":4384.77,"body":"be really difficult. So"},{"speaker":"Daniel Franco","startTime":4384.77,"endTime":4387.11,"body":"you think about"},{"speaker":"Daniel Franco","startTime":4384.77,"endTime":4387.11,"body":"loneliness. And then when you"},{"speaker":"Daniel Franco","startTime":4387.11,"endTime":4390.17,"body":"talk about, you know, social"},{"speaker":"Daniel Franco","startTime":4387.11,"endTime":4390.17,"body":"media and the impact that it's"},{"speaker":"Daniel Franco","startTime":4390.17,"endTime":4393.17,"body":"having, where people can read"},{"speaker":"Daniel Franco","startTime":4390.17,"endTime":4393.17,"body":"stories, and, and almost feel"},{"speaker":"Daniel Franco","startTime":4393.17,"endTime":4396.65,"body":"part of something, right, feel"},{"speaker":"Daniel Franco","startTime":4393.17,"endTime":4396.65,"body":"part of that feel like they're"},{"speaker":"Daniel Franco","startTime":4396.65,"endTime":4400.34,"body":"against the New World Order,"},{"speaker":"Daniel Franco","startTime":4396.65,"endTime":4400.34,"body":"whatever they're gonna call it"},{"speaker":"Daniel Franco","startTime":4400.34,"endTime":4406.04,"body":"like, that, really, I believe,"},{"speaker":"Daniel Franco","startTime":4400.34,"endTime":4406.04,"body":"and, you know, correct me if I'm"},{"speaker":"Daniel Franco","startTime":4406.04,"endTime":4411.89,"body":"wrong, but is just a cry for"},{"speaker":"Daniel Franco","startTime":4406.04,"endTime":4411.89,"body":"attention. It's, it's something"},{"speaker":"Daniel Franco","startTime":4411.89,"endTime":4419.15,"body":"that's sort of, it's trying to"},{"speaker":"Daniel Franco","startTime":4411.89,"endTime":4419.15,"body":"push away the other issues in"},{"speaker":"Daniel Franco","startTime":4419.15,"endTime":4422.81,"body":"life, and bring it up and be"},{"speaker":"Daniel Franco","startTime":4419.15,"endTime":4422.81,"body":"part of something and give, and"},{"speaker":"Daniel Franco","startTime":4422.81,"endTime":4427.34,"body":"so you can kind of see why it"},{"speaker":"Daniel Franco","startTime":4422.81,"endTime":4427.34,"body":"happens. Because they're being"},{"speaker":"Daniel Franco","startTime":4427.34,"endTime":4429.98,"body":"part of this new way of"},{"speaker":"Daniel Franco","startTime":4427.34,"endTime":4429.98,"body":"thinking, and they're fighting"},{"speaker":"Daniel Franco","startTime":4429.98,"endTime":4432.56,"body":"against the government. Yeah,"},{"speaker":"Daniel Franco","startTime":4429.98,"endTime":4432.56,"body":"you know, we're part of this"},{"speaker":"Daniel Franco","startTime":4432.59,"endTime":4435.14,"body":"different crowd, and everyone"},{"speaker":"Daniel Franco","startTime":4432.59,"endTime":4435.14,"body":"else is different. But what's"},{"speaker":"Daniel Franco","startTime":4435.14,"endTime":4438.2,"body":"going to be interesting is in"},{"speaker":"Daniel Franco","startTime":4435.14,"endTime":4438.2,"body":"five years time, what happens to"},{"speaker":"Daniel Franco","startTime":4438.2,"endTime":4440.99,"body":"their way of thinking, is this"},{"speaker":"Daniel Franco","startTime":4438.2,"endTime":4440.99,"body":"just going to keep going with"},{"speaker":"Daniel Franco","startTime":4440.99,"endTime":4443.9,"body":"everything. And so that's the"},{"speaker":"Daniel Franco","startTime":4440.99,"endTime":4443.9,"body":"concerning bit for me, because"},{"speaker":"Daniel Franco","startTime":4443.9,"endTime":4447.02,"body":"it doesn't start with vaccines."},{"speaker":"Daniel Franco","startTime":4443.9,"endTime":4447.02,"body":"And it starts with lock downs,"},{"speaker":"Daniel Franco","startTime":4447.02,"endTime":4450.77,"body":"and starts with conspiracies,"},{"speaker":"Daniel Franco","startTime":4447.02,"endTime":4450.77,"body":"and, you know, to anon and all"},{"speaker":"Daniel Franco","startTime":4450.77,"endTime":4455.39,"body":"this sort of stuff. And then I"},{"speaker":"Daniel Franco","startTime":4450.77,"endTime":4455.39,"body":"can't see this turning around,"},{"speaker":"Daniel Franco","startTime":4455.39,"endTime":4458.6,"body":"which for me, you know, talk"},{"speaker":"Daniel Franco","startTime":4455.39,"endTime":4458.6,"body":"about aliens driving past it is,"},{"speaker":"Daniel Franco","startTime":4459.56,"endTime":4464.18,"body":"it's quite a scary thought,"},{"speaker":"Daniel Franco","startTime":4459.56,"endTime":4464.18,"body":"knowing that we we are going in"},{"speaker":"Daniel Franco","startTime":4464.18,"endTime":4465.83,"body":"the wrong direction. So"},{"speaker":"George Freney","startTime":4465.83,"endTime":4469.01,"body":"yeah, I'm a great"},{"speaker":"George Freney","startTime":4465.83,"endTime":4469.01,"body":"optimist, right. So like, my,"},{"speaker":"George Freney","startTime":4469.04,"endTime":4472.85,"body":"my, I'm an optimist. And my view"},{"speaker":"George Freney","startTime":4469.04,"endTime":4472.85,"body":"is that we will start to"},{"speaker":"George Freney","startTime":4472.85,"endTime":4475.82,"body":"organize and understand like we"},{"speaker":"George Freney","startTime":4472.85,"endTime":4475.82,"body":"did with cigarettes, like, like,"},{"speaker":"George Freney","startTime":4475.88,"endTime":4478.91,"body":"we start to get out, like we"},{"speaker":"George Freney","startTime":4475.88,"endTime":4478.91,"body":"respond to what's happening."},{"speaker":"George Freney","startTime":4478.91,"endTime":4481.49,"body":"And, you know, I think we're"},{"speaker":"George Freney","startTime":4478.91,"endTime":4481.49,"body":"entering an interesting age of"},{"speaker":"George Freney","startTime":4481.49,"endTime":4485.78,"body":"the, you know, the philanthropic"},{"speaker":"George Freney","startTime":4481.49,"endTime":4485.78,"body":"billionaires actually deploying"},{"speaker":"George Freney","startTime":4485.78,"endTime":4489.2,"body":"their vast resources for good"},{"speaker":"George Freney","startTime":4485.78,"endTime":4489.2,"body":"you know, we do a little bit of"},{"speaker":"George Freney","startTime":4489.2,"endTime":4492.77,"body":"work with the Minderoo"},{"speaker":"George Freney","startTime":4489.2,"endTime":4492.77,"body":"foundation on fire and flood"},{"speaker":"George Freney","startTime":4492.77,"endTime":4496.13,"body":"stuff like the amount of money"},{"speaker":"George Freney","startTime":4492.77,"endTime":4496.13,"body":"that some of these people in the"},{"speaker":"George Freney","startTime":4496.13,"endTime":4498.8,"body":"world you know, proper"},{"speaker":"George Freney","startTime":4496.13,"endTime":4498.8,"body":"billionaires like the cannon"},{"speaker":"George Freney","startTime":4498.8,"endTime":4502.13,"body":"Brooks's the FARC was The, you"},{"speaker":"George Freney","startTime":4498.8,"endTime":4502.13,"body":"know, the Twiggy forest in"},{"speaker":"George Freney","startTime":4502.13,"endTime":4505.1,"body":"Australia, and they are putting"},{"speaker":"George Freney","startTime":4502.13,"endTime":4505.1,"body":"most of their money behind"},{"speaker":"George Freney","startTime":4505.1,"endTime":4507.62,"body":"solving these world's systemic"},{"speaker":"George Freney","startTime":4505.1,"endTime":4507.62,"body":"problems, right? So you're"},{"speaker":"George Freney","startTime":4507.62,"endTime":4510.98,"body":"starting to see a shift from"},{"speaker":"George Freney","startTime":4507.62,"endTime":4510.98,"body":"like government dealing with"},{"speaker":"George Freney","startTime":4510.98,"endTime":4514.19,"body":"that, to actually the private"},{"speaker":"George Freney","startTime":4510.98,"endTime":4514.19,"body":"sector will start to get more"},{"speaker":"George Freney","startTime":4514.19,"endTime":4517.46,"body":"involved in solving these"},{"speaker":"George Freney","startTime":4514.19,"endTime":4517.46,"body":"problems with philanthropic"},{"speaker":"George Freney","startTime":4517.46,"endTime":4521.48,"body":"investment. Yeah, that's me, I"},{"speaker":"George Freney","startTime":4517.46,"endTime":4521.48,"body":"siding and"},{"speaker":"Daniel Franco","startTime":4521.48,"endTime":4523.55,"body":"windows to the"},{"speaker":"Daniel Franco","startTime":4521.48,"endTime":4523.55,"body":"core of giving, I think those"},{"speaker":"Daniel Franco","startTime":4523.55,"endTime":4527.45,"body":"who it was funny because in in"},{"speaker":"Daniel Franco","startTime":4523.55,"endTime":4527.45,"body":"the podcast that I was"},{"speaker":"Daniel Franco","startTime":4527.45,"endTime":4531.17,"body":"interviewed at recently, you"},{"speaker":"Daniel Franco","startTime":4527.45,"endTime":4531.17,"body":"know, as part of our 50th"},{"speaker":"Daniel Franco","startTime":4531.2,"endTime":4535.76,"body":"special, what one of the"},{"speaker":"Daniel Franco","startTime":4531.2,"endTime":4535.76,"body":"questions was, you know, what's"},{"speaker":"Daniel Franco","startTime":4535.79,"endTime":4538.07,"body":"some of the learnings that"},{"speaker":"Daniel Franco","startTime":4535.79,"endTime":4538.07,"body":"you've taken away, and, you"},{"speaker":"Daniel Franco","startTime":4538.07,"endTime":4540.32,"body":"know, you look at the wall there"},{"speaker":"Daniel Franco","startTime":4538.07,"endTime":4540.32,"body":"with this of photos of people"},{"speaker":"Daniel Franco","startTime":4540.32,"endTime":4545.75,"body":"who've been in the podcast, what"},{"speaker":"Daniel Franco","startTime":4540.32,"endTime":4545.75,"body":"I've learned is that really"},{"speaker":"Daniel Franco","startTime":4545.75,"endTime":4548.0,"body":"everyone who's playing at the"},{"speaker":"Daniel Franco","startTime":4545.75,"endTime":4548.0,"body":"top of the game, you know, you"},{"speaker":"Daniel Franco","startTime":4548.0,"endTime":4551.57,"body":"know, majority of people are all"},{"speaker":"Daniel Franco","startTime":4548.0,"endTime":4551.57,"body":"in South Australia base, but"},{"speaker":"Daniel Franco","startTime":4551.57,"endTime":4553.31,"body":"they're playing at the top of"},{"speaker":"Daniel Franco","startTime":4551.57,"endTime":4553.31,"body":"the game playing, you know,"},{"speaker":"Daniel Franco","startTime":4553.34,"endTime":4555.65,"body":"people like yourself,"},{"speaker":"Daniel Franco","startTime":4553.34,"endTime":4555.65,"body":"entrepreneurs thinking"},{"speaker":"Daniel Franco","startTime":4555.65,"endTime":4559.31,"body":"differently, always looking to"},{"speaker":"Daniel Franco","startTime":4555.65,"endTime":4559.31,"body":"give was looking to give back,"},{"speaker":"Daniel Franco","startTime":4559.31,"endTime":4563.51,"body":"how do we improve? How do we,"},{"speaker":"Daniel Franco","startTime":4559.31,"endTime":4563.51,"body":"how do we add to society? How do"},{"speaker":"Daniel Franco","startTime":4563.51,"endTime":4567.08,"body":"we solve problems, that's going"},{"speaker":"Daniel Franco","startTime":4563.51,"endTime":4567.08,"body":"to be better for humanity? I've"},{"speaker":"Daniel Franco","startTime":4567.08,"endTime":4569.72,"body":"yet to have someone in this"},{"speaker":"Daniel Franco","startTime":4567.08,"endTime":4569.72,"body":"room, and maybe it's just by"},{"speaker":"Daniel Franco","startTime":4569.72,"endTime":4572.99,"body":"choice of the people on picking"},{"speaker":"Daniel Franco","startTime":4569.72,"endTime":4572.99,"body":"but I've yet have someone in"},{"speaker":"Daniel Franco","startTime":4572.99,"endTime":4576.89,"body":"this room who has any other way"},{"speaker":"Daniel Franco","startTime":4572.99,"endTime":4576.89,"body":"of thinking, it's always about"},{"speaker":"Daniel Franco","startTime":4576.89,"endTime":4581.6,"body":"how do I give? How do I give and"},{"speaker":"Daniel Franco","startTime":4576.89,"endTime":4581.6,"body":"it is, it is quite frustrating,"},{"speaker":"Daniel Franco","startTime":4581.6,"endTime":4585.26,"body":"because, you know, we now feel"},{"speaker":"Daniel Franco","startTime":4581.6,"endTime":4585.26,"body":"the people sitting up quite high"},{"speaker":"Daniel Franco","startTime":4585.26,"endTime":4587.75,"body":"in the world. And they're"},{"speaker":"Daniel Franco","startTime":4585.26,"endTime":4587.75,"body":"they're thinking the same thing."},{"speaker":"Daniel Franco","startTime":4587.75,"endTime":4593.18,"body":"But this constant push off, you"},{"speaker":"Daniel Franco","startTime":4587.75,"endTime":4593.18,"body":"know, the government is against"},{"speaker":"Daniel Franco","startTime":4593.18,"endTime":4595.73,"body":"us, or they're against against"},{"speaker":"Daniel Franco","startTime":4593.18,"endTime":4595.73,"body":"against it, is"},{"speaker":"George Freney","startTime":4595.79,"endTime":4599.36,"body":"it that narrative"},{"speaker":"George Freney","startTime":4595.79,"endTime":4599.36,"body":"blows my mind? Like, like, I"},{"speaker":"George Freney","startTime":4599.36,"endTime":4600.89,"body":"like to think about it like"},{"speaker":"George Freney","startTime":4599.36,"endTime":4600.89,"body":"this, please pay me back"},{"speaker":"George Freney","startTime":4600.89,"endTime":4603.14,"body":"conspiracy theory. Yeah."},{"speaker":"George Freney","startTime":4600.89,"endTime":4603.14,"body":"Government's involved in if"},{"speaker":"George Freney","startTime":4603.14,"endTime":4606.92,"body":"you've ever actually worked in"},{"speaker":"George Freney","startTime":4603.14,"endTime":4606.92,"body":"or with government, the concept"},{"speaker":"George Freney","startTime":4606.92,"endTime":4609.71,"body":"that they could run a"},{"speaker":"George Freney","startTime":4606.92,"endTime":4609.71,"body":"conspiracy? Yeah, is absolutely"},{"speaker":"George Freney","startTime":4609.71,"endTime":4610.85,"body":"employees very"},{"speaker":"Daniel Franco","startTime":4610.85,"endTime":4611.33,"body":"fun, because"},{"speaker":"George Freney","startTime":4612.59,"endTime":4616.31,"body":"it is a concept"},{"speaker":"George Freney","startTime":4612.59,"endTime":4616.31,"body":"that multiple governments get"},{"speaker":"George Freney","startTime":4616.31,"endTime":4619.25,"body":"together Americans, it's just"},{"speaker":"George Freney","startTime":4616.31,"endTime":4619.25,"body":"like, give me like, seriously?"},{"speaker":"George Freney","startTime":4619.28,"endTime":4622.16,"body":"Yeah, like, how do you keep a"},{"speaker":"George Freney","startTime":4619.28,"endTime":4622.16,"body":"secret like that, like, I just"},{"speaker":"George Freney","startTime":4623.09,"endTime":4626.3,"body":"made maybe a totalitarian sit"},{"speaker":"George Freney","startTime":4623.09,"endTime":4626.3,"body":"state where there's real"},{"speaker":"George Freney","startTime":4626.3,"endTime":4628.94,"body":"controls, but not in a"},{"speaker":"George Freney","startTime":4626.3,"endTime":4628.94,"body":"democracy? I just think it's"},{"speaker":"George Freney","startTime":4629.0,"endTime":4629.6,"body":"important."},{"speaker":"Daniel Franco","startTime":4629.63,"endTime":4632.51,"body":"It's funny,"},{"speaker":"Daniel Franco","startTime":4629.63,"endTime":4632.51,"body":"because 100% I know, there are"},{"speaker":"Daniel Franco","startTime":4632.51,"endTime":4636.05,"body":"people within government that I"},{"speaker":"Daniel Franco","startTime":4632.51,"endTime":4636.05,"body":"know and follow on social media"},{"speaker":"Daniel Franco","startTime":4636.08,"endTime":4639.41,"body":"who are in the anti Vax group,"},{"speaker":"Daniel Franco","startTime":4636.08,"endTime":4639.41,"body":"right? So you think and they're"},{"speaker":"Daniel Franco","startTime":4639.41,"endTime":4642.23,"body":"the ones against the government"},{"speaker":"Daniel Franco","startTime":4639.41,"endTime":4642.23,"body":"you're working with? I cannot"},{"speaker":"Daniel Franco","startTime":4642.23,"endTime":4645.41,"body":"figure it out. So yeah, it's a"},{"speaker":"Daniel Franco","startTime":4642.23,"endTime":4645.41,"body":"bit strange. Look, we've"},{"speaker":"Daniel Franco","startTime":4645.41,"endTime":4650.66,"body":"digressed. We've gone down a"},{"speaker":"Daniel Franco","startTime":4645.41,"endTime":4650.66,"body":"world that wonder we waited. We"},{"speaker":"Daniel Franco","startTime":4650.69,"endTime":4654.29,"body":"mentioned that I was going to,"},{"speaker":"Daniel Franco","startTime":4650.69,"endTime":4654.29,"body":"but we are coming to sort of the"},{"speaker":"Daniel Franco","startTime":4654.29,"endTime":4655.73,"body":"hour and a half mark, I really"},{"speaker":"George Freney","startTime":4657.29,"endTime":4658.85,"body":"feel like I could"},{"speaker":"George Freney","startTime":4657.29,"endTime":4658.85,"body":"talk for another three hours."},{"speaker":"Daniel Franco","startTime":4658.88,"endTime":4660.86,"body":"I know I did say"},{"speaker":"Daniel Franco","startTime":4658.88,"endTime":4660.86,"body":"it again. Did you watch this"},{"speaker":"Daniel Franco","startTime":4660.86,"endTime":4664.49,"body":"could go for a couple hours this"},{"speaker":"Daniel Franco","startTime":4660.86,"endTime":4664.49,"body":"one side. But I'm conscious of"},{"speaker":"Daniel Franco","startTime":4664.49,"endTime":4666.56,"body":"your time because we've only got"},{"speaker":"Daniel Franco","startTime":4664.49,"endTime":4666.56,"body":"a certain amount of time in your"},{"speaker":"Daniel Franco","startTime":4666.56,"endTime":4671.96,"body":"diary books. We end up we end"},{"speaker":"Daniel Franco","startTime":4666.56,"endTime":4671.96,"body":"the podcasts with what we call"},{"speaker":"Daniel Franco","startTime":4671.96,"endTime":4673.97,"body":"quickfire questions, then have a"},{"speaker":"Daniel Franco","startTime":4671.96,"endTime":4673.97,"body":"quick fire."},{"speaker":"George Freney","startTime":4674.0,"endTime":4675.56,"body":"Does that mean I"},{"speaker":"George Freney","startTime":4674.0,"endTime":4675.56,"body":"have to answer them quickly? Not"},{"speaker":"Daniel Franco","startTime":4675.56,"endTime":4678.89,"body":"well. It's kind"},{"speaker":"Daniel Franco","startTime":4675.56,"endTime":4678.89,"body":"of well, what's the first thing"},{"speaker":"Daniel Franco","startTime":4678.89,"endTime":4682.64,"body":"that comes to your head? Yeah,"},{"speaker":"Daniel Franco","startTime":4678.89,"endTime":4682.64,"body":"but feel free to that'll because"},{"speaker":"Daniel Franco","startTime":4682.64,"endTime":4685.97,"body":"I'll ask more questions anyway,"},{"speaker":"Daniel Franco","startTime":4682.64,"endTime":4685.97,"body":"but won't be greatest. Yep."},{"speaker":"Daniel Franco","startTime":4686.0,"endTime":4688.91,"body":"You've mentioned a few books"},{"speaker":"Daniel Franco","startTime":4686.0,"endTime":4688.91,"body":"range was one of those that you"},{"speaker":"Daniel Franco","startTime":4688.91,"endTime":4691.94,"body":"mentioned earlier. What are you"},{"speaker":"Daniel Franco","startTime":4688.91,"endTime":4691.94,"body":"reading right now?"},{"speaker":"George Freney","startTime":4691.999,"endTime":4695.299,"body":"Right now Extreme"},{"speaker":"George Freney","startTime":4691.999,"endTime":4695.299,"body":"Ownership odd. Jocko Jocko"},{"speaker":"George Freney","startTime":4695.299,"endTime":4695.719,"body":"willing."},{"speaker":"Daniel Franco","startTime":4695.84,"endTime":4698.87,"body":"So that's why you"},{"speaker":"Daniel Franco","startTime":4695.84,"endTime":4698.87,"body":"got the Navy SEAL. Yeah, that's"},{"speaker":"Daniel Franco","startTime":4698.87,"endTime":4702.23,"body":"another Alpha. But if there's"},{"speaker":"Daniel Franco","startTime":4698.87,"endTime":4702.23,"body":"that you've got the the Navy"},{"speaker":"Daniel Franco","startTime":4702.23,"endTime":4704.54,"body":"SEAL thing in your head at the"},{"speaker":"Daniel Franco","startTime":4702.23,"endTime":4704.54,"body":"moment. Yeah."},{"speaker":"George Freney","startTime":4704.96,"endTime":4707.69,"body":"I just love the"},{"speaker":"George Freney","startTime":4704.96,"endTime":4707.69,"body":"philosophy of Extreme Ownership,"},{"speaker":"George Freney","startTime":4707.69,"endTime":4711.77,"body":"right? Like, back the buck stops"},{"speaker":"George Freney","startTime":4707.69,"endTime":4711.77,"body":"with you. Like, just take like,"},{"speaker":"George Freney","startTime":4712.07,"endTime":4716.09,"body":"you only thing that you are in"},{"speaker":"George Freney","startTime":4712.07,"endTime":4716.09,"body":"charge of in life, like the very"},{"speaker":"George Freney","startTime":4716.09,"endTime":4720.17,"body":"like, is how I respond. Yeah,"},{"speaker":"George Freney","startTime":4716.09,"endTime":4720.17,"body":"how I take responsibility and"},{"speaker":"George Freney","startTime":4720.17,"endTime":4722.87,"body":"accountability. Yeah, I'm in"},{"speaker":"George Freney","startTime":4720.17,"endTime":4722.87,"body":"charge of that. 100% gonna"},{"speaker":"George Freney","startTime":4722.87,"endTime":4726.62,"body":"embrace that, right. So I'm"},{"speaker":"George Freney","startTime":4722.87,"endTime":4726.62,"body":"really interested in diving into"},{"speaker":"George Freney","startTime":4726.62,"endTime":4729.23,"body":"that sort of Extreme Ownership"},{"speaker":"George Freney","startTime":4726.62,"endTime":4729.23,"body":"concept. I'm only probably a"},{"speaker":"George Freney","startTime":4729.23,"endTime":4731.18,"body":"third of the way through it at"},{"speaker":"George Freney","startTime":4729.23,"endTime":4731.18,"body":"the moment, but it's"},{"speaker":"George Freney","startTime":4731.18,"endTime":4731.69,"body":"interesting."},{"speaker":"Daniel Franco","startTime":4732.38,"endTime":4734.78,"body":"I have this"},{"speaker":"Daniel Franco","startTime":4732.38,"endTime":4734.78,"body":"conversation a lot with people"},{"speaker":"Daniel Franco","startTime":4734.81,"endTime":4739.76,"body":"and they say, Oh, that person."},{"speaker":"Daniel Franco","startTime":4734.81,"endTime":4739.76,"body":"Um, you know, it's nine o'clock"},{"speaker":"Daniel Franco","startTime":4739.76,"endTime":4742.49,"body":"or two hours into the day and"},{"speaker":"Daniel Franco","startTime":4739.76,"endTime":4742.49,"body":"I'm already pissed off. It's"},{"speaker":"Daniel Franco","startTime":4742.49,"endTime":4746.39,"body":"like, well, that's on you."},{"speaker":"Daniel Franco","startTime":4742.49,"endTime":4746.39,"body":"Right? That's when you're such"},{"speaker":"Daniel Franco","startTime":4746.39,"endTime":4749.33,"body":"and such piecemeal off? No, no,"},{"speaker":"Daniel Franco","startTime":4746.39,"endTime":4749.33,"body":"your expectation of such and"},{"speaker":"Daniel Franco","startTime":4749.33,"endTime":4751.46,"body":"such is what's pissed you off?"},{"speaker":"Daniel Franco","startTime":4749.33,"endTime":4751.46,"body":"Not"},{"speaker":"George Freney","startTime":4752.66,"endTime":4753.98,"body":"really"},{"speaker":"George Freney","startTime":4752.66,"endTime":4753.98,"body":"interesting thing in here"},{"speaker":"George Freney","startTime":4754.01,"endTime":4757.28,"body":"because, you know, I remember"},{"speaker":"George Freney","startTime":4754.01,"endTime":4757.28,"body":"reading some science like I read"},{"speaker":"George Freney","startTime":4757.28,"endTime":4760.97,"body":"New Scientist and Scientific"},{"speaker":"George Freney","startTime":4757.28,"endTime":4760.97,"body":"American. But there was this is"},{"speaker":"George Freney","startTime":4760.97,"endTime":4764.84,"body":"like, your subconscious mind has"},{"speaker":"George Freney","startTime":4760.97,"endTime":4764.84,"body":"no context. So if you say, I've"},{"speaker":"George Freney","startTime":4764.84,"endTime":4769.19,"body":"got a million things to do your"},{"speaker":"George Freney","startTime":4764.84,"endTime":4769.19,"body":"subconscious mind What if"},{"speaker":"George Freney","startTime":4769.19,"endTime":4772.01,"body":"you're, like, external"},{"speaker":"George Freney","startTime":4769.19,"endTime":4772.01,"body":"narrative, what you're saying to"},{"speaker":"George Freney","startTime":4772.01,"endTime":4775.97,"body":"people in your internal one is,"},{"speaker":"George Freney","startTime":4772.01,"endTime":4775.97,"body":"I'm tired? I'm grumpy. What the"},{"speaker":"George Freney","startTime":4775.97,"endTime":4778.1,"body":"hell are you going to be if"},{"speaker":"George Freney","startTime":4775.97,"endTime":4778.1,"body":"you're feeling a bit tired and"},{"speaker":"George Freney","startTime":4778.1,"endTime":4780.74,"body":"grumpy and someone says how are"},{"speaker":"George Freney","startTime":4778.1,"endTime":4780.74,"body":"best ever wonderful feeling"},{"speaker":"George Freney","startTime":4780.74,"endTime":4783.92,"body":"great. Yeah, you might be sort"},{"speaker":"George Freney","startTime":4780.74,"endTime":4783.92,"body":"of a little bit not that but"},{"speaker":"George Freney","startTime":4783.92,"endTime":4786.41,"body":"you're telling yourself that"},{"speaker":"George Freney","startTime":4783.92,"endTime":4786.41,"body":"pushes you in a positive"},{"speaker":"George Freney","startTime":4786.41,"endTime":4790.34,"body":"direction or percent now Can I"},{"speaker":"George Freney","startTime":4786.41,"endTime":4790.34,"body":"can I tell you about the book"},{"speaker":"George Freney","startTime":4790.34,"endTime":4791.15,"body":"I've just finished?"},{"speaker":"Daniel Franco","startTime":4791.18,"endTime":4793.4,"body":"Not Yes. Well,"},{"speaker":"Daniel Franco","startTime":4791.18,"endTime":4793.4,"body":"that was gonna be my next"},{"speaker":"Daniel Franco","startTime":4793.4,"endTime":4794.18,"body":"question. But yes,"},{"speaker":"George Freney","startTime":4795.47,"endTime":4797.9,"body":"I've just"},{"speaker":"George Freney","startTime":4795.47,"endTime":4797.9,"body":"finished reading a book called"},{"speaker":"George Freney","startTime":4797.9,"endTime":4801.74,"body":"The politics of doom. Oh, wow."},{"speaker":"George Freney","startTime":4797.9,"endTime":4801.74,"body":"Gaku na Ferguson, he is a"},{"speaker":"George Freney","startTime":4801.74,"endTime":4806.06,"body":"historian and historian. And he"},{"speaker":"George Freney","startTime":4801.74,"endTime":4806.06,"body":"wrote it whilst in lockdown in"},{"speaker":"George Freney","startTime":4806.06,"endTime":4809.63,"body":"response to the pandemic. And"},{"speaker":"George Freney","startTime":4806.06,"endTime":4809.63,"body":"you know, you reflect on what's"},{"speaker":"George Freney","startTime":4809.63,"endTime":4812.96,"body":"going on now about like, how"},{"speaker":"George Freney","startTime":4809.63,"endTime":4812.96,"body":"we've been so stupid. Like, it"},{"speaker":"George Freney","startTime":4812.96,"endTime":4817.73,"body":"is so interesting. Yeah, about"},{"speaker":"George Freney","startTime":4812.96,"endTime":4817.73,"body":"how the politics of doom and how"},{"speaker":"George Freney","startTime":4817.73,"endTime":4821.21,"body":"we deal with these disasters and"},{"speaker":"George Freney","startTime":4817.73,"endTime":4821.21,"body":"pandemics and things through all"},{"speaker":"George Freney","startTime":4821.21,"endTime":4825.8,"body":"of history, and just sort of the"},{"speaker":"George Freney","startTime":4821.21,"endTime":4825.8,"body":"craziness that's going on right"},{"speaker":"George Freney","startTime":4825.8,"endTime":4828.5,"body":"now about how we deal with it."},{"speaker":"George Freney","startTime":4825.8,"endTime":4828.5,"body":"So if you're really fascinated"},{"speaker":"Daniel Franco","startTime":4828.5,"endTime":4830.51,"body":"to understand the"},{"speaker":"Daniel Franco","startTime":4828.5,"endTime":4830.51,"body":"you like, based on like human"},{"speaker":"Daniel Franco","startTime":4830.51,"endTime":4831.47,"body":"behavior, yeah,"},{"speaker":"George Freney","startTime":4831.5,"endTime":4834.65,"body":"a lot of history,"},{"speaker":"George Freney","startTime":4831.5,"endTime":4834.65,"body":"human behavior, like how, you"},{"speaker":"George Freney","startTime":4834.65,"endTime":4839.21,"body":"know, society responds to these"},{"speaker":"George Freney","startTime":4834.65,"endTime":4839.21,"body":"big disasters, manmade, how"},{"speaker":"George Freney","startTime":4839.21,"endTime":4842.3,"body":"those Disasters Emergency, as"},{"speaker":"George Freney","startTime":4839.21,"endTime":4842.3,"body":"human factors in the end, like"},{"speaker":"George Freney","startTime":4842.42,"endTime":4845.9,"body":"most disasters are a result of"},{"speaker":"George Freney","startTime":4842.42,"endTime":4845.9,"body":"how humans respond. And society"},{"speaker":"George Freney","startTime":4845.9,"endTime":4848.45,"body":"responds not as a result of a"},{"speaker":"George Freney","startTime":4845.9,"endTime":4848.45,"body":"virus or a Yeah,"},{"speaker":"Daniel Franco","startTime":4849.05,"endTime":4852.17,"body":"I mean, it's good"},{"speaker":"Daniel Franco","startTime":4849.05,"endTime":4852.17,"body":"luck. I'll get on to it. She"},{"speaker":"Daniel Franco","startTime":4852.17,"endTime":4854.3,"body":"listened to any other podcast."},{"speaker":"Daniel Franco","startTime":4852.17,"endTime":4854.3,"body":"Oh, look,"},{"speaker":"George Freney","startTime":4854.3,"endTime":4859.46,"body":"I listen to no"},{"speaker":"George Freney","startTime":4854.3,"endTime":4859.46,"body":"limitations. Plenum partners, so"},{"speaker":"George Freney","startTime":4859.46,"endTime":4861.74,"body":"there's a button partners an"},{"speaker":"George Freney","startTime":4859.46,"endTime":4861.74,"body":"executive recruitment firm"},{"speaker":"Daniel Franco","startTime":4861.74,"endTime":4864.44,"body":"there another"},{"speaker":"Daniel Franco","startTime":4861.74,"endTime":4864.44,"body":"Adelaide, nothing, Sydney. But"},{"speaker":"Daniel Franco","startTime":4864.44,"endTime":4865.7,"body":"anyway, so they"},{"speaker":"George Freney","startTime":4865.7,"endTime":4868.07,"body":"get like, you"},{"speaker":"George Freney","startTime":4865.7,"endTime":4868.07,"body":"know, leaders, Australian"},{"speaker":"George Freney","startTime":4868.07,"endTime":4871.4,"body":"leaders, like CEOs, chairs, that"},{"speaker":"George Freney","startTime":4868.07,"endTime":4871.4,"body":"sort of level of people to come"},{"speaker":"George Freney","startTime":4871.4,"endTime":4874.13,"body":"in and talk about their lives. I"},{"speaker":"George Freney","startTime":4871.4,"endTime":4874.13,"body":"find that to really interesting"},{"speaker":"George Freney","startTime":4874.13,"endTime":4877.85,"body":"podcast. It's similar. Yeah, so"},{"speaker":"George Freney","startTime":4874.13,"endTime":4877.85,"body":"this one Yeah, yeah. You should"},{"speaker":"George Freney","startTime":4877.85,"endTime":4881.81,"body":"go and the other one isn't a"},{"speaker":"George Freney","startTime":4877.85,"endTime":4881.81,"body":"duck's get cold ducks don't get"},{"speaker":"George Freney","startTime":4881.81,"endTime":4882.74,"body":"cold feet, the junk."},{"speaker":"Daniel Franco","startTime":4883.88,"endTime":4886.22,"body":"Now, I'm gonna"},{"speaker":"Daniel Franco","startTime":4883.88,"endTime":4886.22,"body":"give this to you. We're getting"},{"speaker":"Daniel Franco","startTime":4886.22,"endTime":4887.12,"body":"a jump on this. But"},{"speaker":"George Freney","startTime":4887.12,"endTime":4888.35,"body":"that's my"},{"speaker":"George Freney","startTime":4887.12,"endTime":4888.35,"body":"commitment to you, man. I'm on"},{"speaker":"George Freney","startTime":4888.38,"endTime":4892.07,"body":"jump. Oh, boy. This is a great"},{"speaker":"George Freney","startTime":4888.38,"endTime":4892.07,"body":"chat. You've got to come on this"},{"speaker":"George Freney","startTime":4892.22,"endTime":4892.67,"body":"podcast."},{"speaker":"Daniel Franco","startTime":4892.999,"endTime":4895.789,"body":"I'm expecting you"},{"speaker":"Daniel Franco","startTime":4892.999,"endTime":4895.789,"body":"to share this to him. That is"},{"speaker":"Daniel Franco","startTime":4895.789,"endTime":4900.379,"body":"great. Beautiful. Yeah, he's got"},{"speaker":"Daniel Franco","startTime":4895.789,"endTime":4900.379,"body":"he's got like, he's, he's pretty"},{"speaker":"Daniel Franco","startTime":4900.379,"endTime":4902.389,"body":"blunt. Yeah. approach which I"},{"speaker":"George Freney","startTime":4902.45,"endTime":4905.48,"body":"yeah, I No"},{"speaker":"George Freney","startTime":4902.45,"endTime":4905.48,"body":"bullshit approach. No bullshit."},{"speaker":"George Freney","startTime":4905.51,"endTime":4907.43,"body":"You know, I love the way he"},{"speaker":"George Freney","startTime":4905.51,"endTime":4907.43,"body":"called out the hoarders last"},{"speaker":"George Freney","startTime":4907.43,"endTime":4911.06,"body":"year. Yeah. Yeah, that sort of"},{"speaker":"George Freney","startTime":4907.43,"endTime":4911.06,"body":"build a platform for him. But"},{"speaker":"George Freney","startTime":4911.06,"endTime":4912.44,"body":"he's a really good guy."},{"speaker":"Daniel Franco","startTime":4912.47,"endTime":4914.15,"body":"He's got a little"},{"speaker":"Daniel Franco","startTime":4912.47,"endTime":4914.15,"body":"tick next to his name. Yeah."},{"speaker":"Daniel Franco","startTime":4915.02,"endTime":4920.3,"body":"He's at LinkedIn. Really? What's"},{"speaker":"Daniel Franco","startTime":4915.02,"endTime":4920.3,"body":"now this is an Oprah Winfrey"},{"speaker":"Daniel Franco","startTime":4920.3,"endTime":4925.01,"body":"core question. And Michelle"},{"speaker":"Daniel Franco","startTime":4920.3,"endTime":4925.01,"body":"asked this to me in one of the"},{"speaker":"Daniel Franco","startTime":4925.04,"endTime":4927.68,"body":"previous or the one where she"},{"speaker":"Daniel Franco","startTime":4925.04,"endTime":4927.68,"body":"interviewed me and I thought,"},{"speaker":"Daniel Franco","startTime":4927.68,"endTime":4931.19,"body":"actually, I'm gonna waive this"},{"speaker":"Daniel Franco","startTime":4927.68,"endTime":4931.19,"body":"one way instead. So what is one"},{"speaker":"Daniel Franco","startTime":4931.19,"endTime":4934.19,"body":"lesson that is taking you the"},{"speaker":"Daniel Franco","startTime":4931.19,"endTime":4934.19,"body":"longest to learn?"},{"speaker":"George Freney","startTime":4934.25,"endTime":4937.85,"body":"Oh, that's a good"},{"speaker":"George Freney","startTime":4934.25,"endTime":4937.85,"body":"question. One lesson that's"},{"speaker":"George Freney","startTime":4937.85,"endTime":4943.1,"body":"taken me the longest to learn. I"},{"speaker":"George Freney","startTime":4937.85,"endTime":4943.1,"body":"still think I'm learning it"},{"speaker":"George Freney","startTime":4943.1,"endTime":4949.58,"body":"right. And, you know, it's just"},{"speaker":"George Freney","startTime":4943.1,"endTime":4949.58,"body":"to be calm and mindful in how"},{"speaker":"George Freney","startTime":4949.58,"endTime":4954.53,"body":"you respond to situations. And"},{"speaker":"George Freney","startTime":4949.58,"endTime":4954.53,"body":"just to have proper, you know,"},{"speaker":"George Freney","startTime":4954.89,"endTime":4959.75,"body":"it Victor Hugo had a quote, The"},{"speaker":"George Freney","startTime":4954.89,"endTime":4959.75,"body":"despite the gap between stimulus"},{"speaker":"George Freney","startTime":4959.78,"endTime":4964.25,"body":"and response, and just being in"},{"speaker":"George Freney","startTime":4959.78,"endTime":4964.25,"body":"charge of that time, you know, I"},{"speaker":"George Freney","startTime":4964.25,"endTime":4968.12,"body":"think that's the it's a lesson"},{"speaker":"George Freney","startTime":4964.25,"endTime":4968.12,"body":"that I'm not good at. And the"},{"speaker":"George Freney","startTime":4968.15,"endTime":4971.24,"body":"and that sort of waves into I"},{"speaker":"George Freney","startTime":4968.15,"endTime":4971.24,"body":"have a real sense of injustice"},{"speaker":"George Freney","startTime":4971.24,"endTime":4974.18,"body":"when I feel like an injustice is"},{"speaker":"George Freney","startTime":4971.24,"endTime":4974.18,"body":"done, particularly a power"},{"speaker":"George Freney","startTime":4974.21,"endTime":4978.41,"body":"asymmetry injustice when a"},{"speaker":"George Freney","startTime":4974.21,"endTime":4978.41,"body":"powerful, powerful organization"},{"speaker":"George Freney","startTime":4978.44,"endTime":4982.16,"body":"inflicts injustice on someone"},{"speaker":"George Freney","startTime":4978.44,"endTime":4982.16,"body":"with a lot less power. Yeah, it"},{"speaker":"George Freney","startTime":4982.16,"endTime":4986.27,"body":"just triggers me. And so I'm not"},{"speaker":"George Freney","startTime":4982.16,"endTime":4986.27,"body":"in charge of that. Like, that's"},{"speaker":"George Freney","startTime":4986.27,"endTime":4989.39,"body":"my lesson. I need to I need to"},{"speaker":"George Freney","startTime":4986.27,"endTime":4989.39,"body":"be more in control and in charge"},{"speaker":"George Freney","startTime":4989.39,"endTime":4990.14,"body":"of my Yes."},{"speaker":"Daniel Franco","startTime":4990.47,"endTime":4994.04,"body":"Yeah. The power"},{"speaker":"Daniel Franco","startTime":4990.47,"endTime":4994.04,"body":"the, the in between stimulus and"},{"speaker":"Daniel Franco","startTime":4994.04,"endTime":4996.5,"body":"response. There's a gap and that"},{"speaker":"Daniel Franco","startTime":4994.04,"endTime":4996.5,"body":"gap is choice."},{"speaker":"George Freney","startTime":4996.53,"endTime":4998.63,"body":"Okay. That's it."},{"speaker":"George Freney","startTime":4996.53,"endTime":4998.63,"body":"That's it. Yeah. I love that"},{"speaker":"George Freney","startTime":4998.63,"endTime":5002.05,"body":"sound. Yeah. So it's like, sort"},{"speaker":"George Freney","startTime":4998.63,"endTime":5002.05,"body":"of aspire to mastering that"},{"speaker":"George Freney","startTime":5002.98,"endTime":5005.74,"body":"lesson that's really hard to"},{"speaker":"George Freney","startTime":5002.98,"endTime":5005.74,"body":"learn. I think that, you know,"},{"speaker":"George Freney","startTime":5005.83,"endTime":5008.05,"body":"it serves all people if they can"},{"speaker":"George Freney","startTime":5005.83,"endTime":5008.05,"body":"do it. Well."},{"speaker":"Daniel Franco","startTime":5008.26,"endTime":5010.78,"body":"Door. I think"},{"speaker":"Daniel Franco","startTime":5008.26,"endTime":5010.78,"body":"we've got Oh, yeah, I think"},{"speaker":"Daniel Franco","startTime":5010.78,"endTime":5014.29,"body":"that's a lifelong journey. That"},{"speaker":"Daniel Franco","startTime":5010.78,"endTime":5014.29,"body":"one there, you get have three"},{"speaker":"Daniel Franco","startTime":5014.29,"endTime":5016.3,"body":"people over dinner, who would"},{"speaker":"Daniel Franco","startTime":5014.29,"endTime":5016.3,"body":"they be?"},{"speaker":"George Freney","startTime":5016.36,"endTime":5018.79,"body":"Wow. You know,"},{"speaker":"George Freney","startTime":5016.36,"endTime":5018.79,"body":"that's a good question. Three"},{"speaker":"George Freney","startTime":5018.79,"endTime":5022.57,"body":"people. I've been pondering that"},{"speaker":"George Freney","startTime":5018.79,"endTime":5022.57,"body":"one since I've had that question"},{"speaker":"George Freney","startTime":5022.57,"endTime":5026.98,"body":"asked to Terry. And I can't wrap"},{"speaker":"George Freney","startTime":5022.57,"endTime":5026.98,"body":"my brain around exactly who it"},{"speaker":"George Freney","startTime":5026.98,"endTime":5032.68,"body":"would be. Look. Bill Gates"},{"speaker":"George Freney","startTime":5026.98,"endTime":5032.68,"body":"fascinates me. Yeah. So you"},{"speaker":"George Freney","startTime":5032.68,"endTime":5036.28,"body":"know, I would love to spend some"},{"speaker":"George Freney","startTime":5032.68,"endTime":5036.28,"body":"time understanding the brain of"},{"speaker":"George Freney","startTime":5036.28,"endTime":5038.62,"body":"Bill Gates would be interesting"},{"speaker":"George Freney","startTime":5036.28,"endTime":5038.62,"body":"to ask some questions. Do they"},{"speaker":"George Freney","startTime":5038.62,"endTime":5046.24,"body":"have to be alive? No. Who else"},{"speaker":"George Freney","startTime":5038.62,"endTime":5046.24,"body":"would it be? You know, Winston"},{"speaker":"George Freney","startTime":5046.24,"endTime":5049.87,"body":"Churchill. Remind understanding"},{"speaker":"George Freney","startTime":5046.24,"endTime":5049.87,"body":"the brain that was that was"},{"speaker":"George Freney","startTime":5049.87,"endTime":5053.65,"body":"Winston Churchill. And I'm"},{"speaker":"George Freney","startTime":5049.87,"endTime":5053.65,"body":"assuming my wife's going to"},{"speaker":"George Freney","startTime":5053.68,"endTime":5055.27,"body":"dinner with me anyway. So"},{"speaker":"Daniel Franco","startTime":5055.66,"endTime":5057.76,"body":"we'll get we'll"},{"speaker":"Daniel Franco","startTime":5055.66,"endTime":5057.76,"body":"give you a fourth person."},{"speaker":"George Freney","startTime":5059.2,"endTime":5061.75,"body":"I'm sure she'd be"},{"speaker":"George Freney","startTime":5059.2,"endTime":5061.75,"body":"interested in having a chat with"},{"speaker":"George Freney","startTime":5061.75,"endTime":5062.38,"body":"some of those people."},{"speaker":"Daniel Franco","startTime":5063.16,"endTime":5066.28,"body":"You've got a few"},{"speaker":"Daniel Franco","startTime":5063.16,"endTime":5066.28,"body":"extra points there. Pick that"},{"speaker":"Daniel Franco","startTime":5066.28,"endTime":5069.55,"body":"up. No, I never thought about"},{"speaker":"Daniel Franco","startTime":5066.28,"endTime":5069.55,"body":"that."},{"speaker":"George Freney","startTime":5071.17,"endTime":5072.52,"body":"I just think"},{"speaker":"George Freney","startTime":5071.17,"endTime":5072.52,"body":"you're saying that you're off to"},{"speaker":"George Freney","startTime":5072.52,"endTime":5072.97,"body":"dinner with your"},{"speaker":"Daniel Franco","startTime":5074.41,"endTime":5075.13,"body":"boys hanging off."},{"speaker":"George Freney","startTime":5075.7,"endTime":5077.98,"body":"You know, I think"},{"speaker":"George Freney","startTime":5075.7,"endTime":5077.98,"body":"the other person that I think"},{"speaker":"George Freney","startTime":5078.01,"endTime":5083.92,"body":"would be really interesting"},{"speaker":"George Freney","startTime":5078.01,"endTime":5083.92,"body":"would be Eddie Mabo. Yes, you"},{"speaker":"George Freney","startTime":5083.92,"endTime":5087.37,"body":"know, but read some because that"},{"speaker":"George Freney","startTime":5083.92,"endTime":5087.37,"body":"really, really started a lot of"},{"speaker":"George Freney","startTime":5087.79,"endTime":5090.7,"body":"thinking for me. So that would"},{"speaker":"George Freney","startTime":5087.79,"endTime":5090.7,"body":"be great."},{"speaker":"Daniel Franco","startTime":5090.73,"endTime":5092.59,"body":"Let's do Bill"},{"speaker":"George Freney","startTime":5092.65,"endTime":5095.02,"body":"Doyle. Yeah,"},{"speaker":"George Freney","startTime":5092.65,"endTime":5095.02,"body":"that's a good I would love to,"},{"speaker":"George Freney","startTime":5095.26,"endTime":5099.13,"body":"you know, you've got me there. I"},{"speaker":"George Freney","startTime":5095.26,"endTime":5099.13,"body":"love to have dinner with him and"},{"speaker":"George Freney","startTime":5099.37,"endTime":5103.78,"body":"be able to articulate to him the"},{"speaker":"George Freney","startTime":5099.37,"endTime":5103.78,"body":"impact that he had on my life"},{"speaker":"George Freney","startTime":5103.84,"endTime":5106.18,"body":"would be a true privilege and"},{"speaker":"George Freney","startTime":5103.84,"endTime":5106.18,"body":"pleasure."},{"speaker":"Daniel Franco","startTime":5106.27,"endTime":5111.25,"body":"Yeah, yeah. Good."},{"speaker":"Daniel Franco","startTime":5106.27,"endTime":5111.25,"body":"Once you get back, what is some"},{"speaker":"Daniel Franco","startTime":5111.25,"endTime":5115.24,"body":"of the best advice that you"},{"speaker":"Daniel Franco","startTime":5111.25,"endTime":5115.24,"body":"have? You've received? Best"},{"speaker":"Daniel Franco","startTime":5115.24,"endTime":5118.33,"body":"advice I've received? Well, I"},{"speaker":"Daniel Franco","startTime":5115.24,"endTime":5118.33,"body":"mean, other than the bill,"},{"speaker":"George Freney","startTime":5118.39,"endTime":5120.76,"body":"yeah, no, I think"},{"speaker":"George Freney","startTime":5118.39,"endTime":5120.76,"body":"that, you know, it's an"},{"speaker":"George Freney","startTime":5120.76,"endTime":5124.39,"body":"interesting piece of advice in,"},{"speaker":"George Freney","startTime":5120.76,"endTime":5124.39,"body":"in the business world, you know,"},{"speaker":"George Freney","startTime":5124.6,"endTime":5127.03,"body":"and I think in all walks of"},{"speaker":"George Freney","startTime":5124.6,"endTime":5127.03,"body":"life, actually, in all"},{"speaker":"George Freney","startTime":5127.03,"endTime":5130.18,"body":"relationships, you know, you"},{"speaker":"George Freney","startTime":5127.03,"endTime":5130.18,"body":"have to have relationships with"},{"speaker":"George Freney","startTime":5130.18,"endTime":5133.15,"body":"people, you know, to get"},{"speaker":"George Freney","startTime":5130.18,"endTime":5133.15,"body":"anything done, whether it's"},{"speaker":"George Freney","startTime":5133.15,"endTime":5136.96,"body":"family, friends, work,"},{"speaker":"George Freney","startTime":5133.15,"endTime":5136.96,"body":"relationships, driver, and if"},{"speaker":"George Freney","startTime":5136.96,"endTime":5140.02,"body":"you focus on the things that are"},{"speaker":"George Freney","startTime":5136.96,"endTime":5140.02,"body":"positive, and you like about"},{"speaker":"George Freney","startTime":5140.02,"endTime":5143.47,"body":"people, and not the things that"},{"speaker":"George Freney","startTime":5140.02,"endTime":5143.47,"body":"you don't, it's just much easier"},{"speaker":"George Freney","startTime":5143.47,"endTime":5146.53,"body":"to have a good relationship."},{"speaker":"George Freney","startTime":5143.47,"endTime":5146.53,"body":"Yeah. So it's like a choice to"},{"speaker":"George Freney","startTime":5146.53,"endTime":5149.98,"body":"focus on what you like about"},{"speaker":"George Freney","startTime":5146.53,"endTime":5149.98,"body":"people, not what you don't like"},{"speaker":"George Freney","startTime":5149.98,"endTime":5150.58,"body":"about people?"},{"speaker":"Daniel Franco","startTime":5150.61,"endTime":5157.54,"body":"Yeah, 100%, I got"},{"speaker":"Daniel Franco","startTime":5150.61,"endTime":5157.54,"body":"given. I got, I was getting some"},{"speaker":"Daniel Franco","startTime":5157.54,"endTime":5162.46,"body":"coaching. And I remember, a"},{"speaker":"Daniel Franco","startTime":5157.54,"endTime":5162.46,"body":"coach at the time said to me, he"},{"speaker":"Daniel Franco","startTime":5162.46,"endTime":5164.95,"body":"goes, because I was telling him"},{"speaker":"Daniel Franco","startTime":5162.46,"endTime":5164.95,"body":"about someone who was annoying"},{"speaker":"Daniel Franco","startTime":5164.95,"endTime":5167.26,"body":"me and frustrated. And this"},{"speaker":"Daniel Franco","startTime":5164.95,"endTime":5167.26,"body":"person's frustrating, I'm"},{"speaker":"Daniel Franco","startTime":5167.26,"endTime":5171.49,"body":"finding it really hard. And this"},{"speaker":"Daniel Franco","startTime":5167.26,"endTime":5171.49,"body":"is years ago, this is before my"},{"speaker":"Daniel Franco","startTime":5171.52,"endTime":5174.4,"body":"business started. So no one in"},{"speaker":"Daniel Franco","startTime":5171.52,"endTime":5174.4,"body":"the business thinks it's them."},{"speaker":"Daniel Franco","startTime":5175.93,"endTime":5180.85,"body":"And and I remember he turned"},{"speaker":"Daniel Franco","startTime":5175.93,"endTime":5180.85,"body":"around, he said to me, do is"},{"speaker":"Daniel Franco","startTime":5180.85,"endTime":5187.18,"body":"that person giving it their"},{"speaker":"Daniel Franco","startTime":5180.85,"endTime":5187.18,"body":"best? Right? And and? And I"},{"speaker":"Daniel Franco","startTime":5187.18,"endTime":5190.09,"body":"said, Yes, I think they are. And"},{"speaker":"Daniel Franco","startTime":5187.18,"endTime":5190.09,"body":"he goes, Well, it's really hard"},{"speaker":"Daniel Franco","startTime":5190.09,"endTime":5192.4,"body":"to be angry at someone who's"},{"speaker":"Daniel Franco","startTime":5190.09,"endTime":5192.4,"body":"really mean at best, giving it"},{"speaker":"Daniel Franco","startTime":5192.4,"endTime":5195.76,"body":"their best. Giving you the best"},{"speaker":"Daniel Franco","startTime":5192.4,"endTime":5195.76,"body":"with what they've got, as well"},{"speaker":"Daniel Franco","startTime":5195.79,"endTime":5199.45,"body":"is probably another key element"},{"speaker":"Daniel Franco","startTime":5195.79,"endTime":5199.45,"body":"to that. And he goes any"},{"speaker":"Daniel Franco","startTime":5199.45,"endTime":5201.34,"body":"further, if they are giving"},{"speaker":"Daniel Franco","startTime":5199.45,"endTime":5201.34,"body":"their best, and you don't"},{"speaker":"Daniel Franco","startTime":5201.34,"endTime":5204.04,"body":"believe that they're to the"},{"speaker":"Daniel Franco","startTime":5201.34,"endTime":5204.04,"body":"standard, then there's an"},{"speaker":"Daniel Franco","startTime":5204.04,"endTime":5207.22,"body":"opportunity for you to put your"},{"speaker":"Daniel Franco","startTime":5204.04,"endTime":5207.22,"body":"coaching hat on in that space,"},{"speaker":"Daniel Franco","startTime":5207.28,"endTime":5209.8,"body":"and help educate and help grow"},{"speaker":"Daniel Franco","startTime":5207.28,"endTime":5209.8,"body":"and help them see different"},{"speaker":"Daniel Franco","startTime":5209.8,"endTime":5212.23,"body":"perspective. Yeah, I should. It"},{"speaker":"Daniel Franco","startTime":5209.8,"endTime":5212.23,"body":"was brilliant. And"},{"speaker":"George Freney","startTime":5212.56,"endTime":5214.81,"body":"I completely"},{"speaker":"George Freney","startTime":5212.56,"endTime":5214.81,"body":"agree. There's something I can't"},{"speaker":"George Freney","startTime":5214.81,"endTime":5218.68,"body":"remember where I was, but 99.9%"},{"speaker":"George Freney","startTime":5214.81,"endTime":5218.68,"body":"of people are doing the best"},{"speaker":"George Freney","startTime":5218.68,"endTime":5222.1,"body":"they can with the tools they've"},{"speaker":"George Freney","startTime":5218.68,"endTime":5222.1,"body":"currently got. And so therefore,"},{"speaker":"George Freney","startTime":5222.1,"endTime":5223.12,"body":"it's like, help them think more."},{"speaker":"Daniel Franco","startTime":5223.18,"endTime":5225.73,"body":"I think it's a"},{"speaker":"Daniel Franco","startTime":5223.18,"endTime":5225.73,"body":"Brene Brown thing. It happens a"},{"speaker":"Daniel Franco","startTime":5225.73,"endTime":5231.25,"body":"lot. It is right, if you had"},{"speaker":"Daniel Franco","startTime":5225.73,"endTime":5231.25,"body":"access to a tire machine. Mm"},{"speaker":"Daniel Franco","startTime":5231.25,"endTime":5232.54,"body":"hmm. Where would you go?"},{"speaker":"George Freney","startTime":5232.869,"endTime":5235.869,"body":"Oh, man. Jeez,"},{"speaker":"George Freney","startTime":5232.869,"endTime":5235.869,"body":"that's a good question. I just"},{"speaker":"George Freney","startTime":5235.899,"endTime":5241.029,"body":"I'd have to go to the future. I"},{"speaker":"George Freney","startTime":5235.899,"endTime":5241.029,"body":"just want to give you a couple"},{"speaker":"George Freney","startTime":5241.029,"endTime":5243.579,"body":"100 days in the future, I want"},{"speaker":"George Freney","startTime":5241.029,"endTime":5243.579,"body":"to say what happened? Yeah. And"},{"speaker":"George Freney","startTime":5243.579,"endTime":5246.729,"body":"I've got Oh, my thinking my"},{"speaker":"George Freney","startTime":5243.579,"endTime":5246.729,"body":"thoughts. I'm bad. Yeah. Take me"},{"speaker":"George Freney","startTime":5246.729,"endTime":5247.689,"body":"to the future. Yeah,"},{"speaker":"Daniel Franco","startTime":5247.72,"endTime":5249.76,"body":"you will make"},{"speaker":"Daniel Franco","startTime":5247.72,"endTime":5249.76,"body":"injured and despite everyone"},{"speaker":"Daniel Franco","startTime":5249.76,"endTime":5250.45,"body":"says go back"},{"speaker":"George Freney","startTime":5252.37,"endTime":5254.29,"body":"to millenia"},{"speaker":"George Freney","startTime":5252.37,"endTime":5254.29,"body":"future."},{"speaker":"Daniel Franco","startTime":5254.32,"endTime":5256.12,"body":"Yeah, I can read"},{"speaker":"Daniel Franco","startTime":5254.32,"endTime":5256.12,"body":"about it. I don't"},{"speaker":"George Freney","startTime":5256.12,"endTime":5257.65,"body":"know what the"},{"speaker":"George Freney","startTime":5256.12,"endTime":5257.65,"body":"future holds. Yeah, not I'm"},{"speaker":"George Freney","startTime":5257.65,"endTime":5258.52,"body":"fascinated with it."},{"speaker":"Daniel Franco","startTime":5258.64,"endTime":5261.28,"body":"Yeah, brilliant."},{"speaker":"Daniel Franco","startTime":5258.64,"endTime":5261.28,"body":"Is there a particular point? i"},{"speaker":"Daniel Franco","startTime":5261.28,"endTime":5263.53,"body":"You said three 400 years? What"},{"speaker":"Daniel Franco","startTime":5261.28,"endTime":5263.53,"body":"do you hope to see in that time?"},{"speaker":"George Freney","startTime":5264.4,"endTime":5267.73,"body":"You know, I would"},{"speaker":"George Freney","startTime":5264.4,"endTime":5267.73,"body":"love to see some genuine"},{"speaker":"George Freney","startTime":5267.73,"endTime":5271.0,"body":"breakthroughs in science that we"},{"speaker":"George Freney","startTime":5267.73,"endTime":5271.0,"body":"currently don't think are"},{"speaker":"George Freney","startTime":5271.0,"endTime":5274.33,"body":"possible. And you know, I have a"},{"speaker":"George Freney","startTime":5271.0,"endTime":5274.33,"body":"really thin view, I sort of"},{"speaker":"George Freney","startTime":5274.33,"endTime":5276.64,"body":"subscribe to the view that"},{"speaker":"George Freney","startTime":5274.33,"endTime":5276.64,"body":"everything is possible. We just"},{"speaker":"George Freney","startTime":5276.64,"endTime":5281.2,"body":"don't yet know how. So you know,"},{"speaker":"George Freney","startTime":5276.64,"endTime":5281.2,"body":"go back to like, and a truism of"},{"speaker":"George Freney","startTime":5281.2,"endTime":5283.78,"body":"science is that we generally"},{"speaker":"George Freney","startTime":5281.2,"endTime":5283.78,"body":"disproved that which we thought"},{"speaker":"George Freney","startTime":5283.78,"endTime":5286.12,"body":"was factor at the time. So it's"},{"speaker":"George Freney","startTime":5283.78,"endTime":5286.12,"body":"like, you know, maybe we've"},{"speaker":"George Freney","startTime":5286.12,"endTime":5289.24,"body":"solved time travel in fear for"},{"speaker":"George Freney","startTime":5286.12,"endTime":5289.24,"body":"100 years, maybe we've solved"},{"speaker":"George Freney","startTime":5290.77,"endTime":5293.08,"body":"you know, maybe we solved maybe"},{"speaker":"George Freney","startTime":5290.77,"endTime":5293.08,"body":"we understand this multiple"},{"speaker":"George Freney","startTime":5293.08,"endTime":5295.3,"body":"universes and we can move"},{"speaker":"George Freney","startTime":5293.08,"endTime":5295.3,"body":"between them. I don't know."},{"speaker":"George Freney","startTime":5295.3,"endTime":5299.11,"body":"Like, I would love to see where"},{"speaker":"George Freney","startTime":5295.3,"endTime":5299.11,"body":"we get. Yeah. I love the idea of"},{"speaker":"George Freney","startTime":5299.11,"endTime":5301.9,"body":"the infinite universe. Yeah,"},{"speaker":"George Freney","startTime":5299.11,"endTime":5301.9,"body":"like there's an infinite number"},{"speaker":"George Freney","startTime":5301.9,"endTime":5303.76,"body":"of universes. Yes. Yeah. Right"},{"speaker":"George Freney","startTime":5301.9,"endTime":5303.76,"body":"now"},{"speaker":"Daniel Franco","startTime":5303.76,"endTime":5305.68,"body":"somewhere else in"},{"speaker":"Daniel Franco","startTime":5303.76,"endTime":5305.68,"body":"the universe and having the same"},{"speaker":"Daniel Franco","startTime":5305.68,"endTime":5308.65,"body":"conversation with one word"},{"speaker":"Daniel Franco","startTime":5305.68,"endTime":5308.65,"body":"different. Correct, right. And"},{"speaker":"Daniel Franco","startTime":5308.65,"endTime":5309.79,"body":"then, you know, like,"},{"speaker":"George Freney","startTime":5312.52,"endTime":5314.77,"body":"there's a binary"},{"speaker":"George Freney","startTime":5312.52,"endTime":5314.77,"body":"choice between one and not every"},{"speaker":"George Freney","startTime":5314.77,"endTime":5316.96,"body":"permutation of everything is"},{"speaker":"George Freney","startTime":5314.77,"endTime":5316.96,"body":"existing in a different"},{"speaker":"George Freney","startTime":5316.96,"endTime":5319.24,"body":"parallel. Yes. I sort of think"},{"speaker":"George Freney","startTime":5316.96,"endTime":5319.24,"body":"that that might be possible."},{"speaker":"Daniel Franco","startTime":5319.27,"endTime":5324.61,"body":"I think so. I"},{"speaker":"Daniel Franco","startTime":5319.27,"endTime":5324.61,"body":"think I need a couple of ones."},{"speaker":"Daniel Franco","startTime":5325.93,"endTime":5328.48,"body":"If you had one superhero power,"},{"speaker":"Daniel Franco","startTime":5325.93,"endTime":5328.48,"body":"what would it be?"},{"speaker":"George Freney","startTime":5329.079,"endTime":5331.659,"body":"Ah, look, I just"},{"speaker":"George Freney","startTime":5329.079,"endTime":5331.659,"body":"reckon I would love to be able"},{"speaker":"George Freney","startTime":5331.659,"endTime":5338.769,"body":"to remain calm no matter what is"},{"speaker":"George Freney","startTime":5331.659,"endTime":5338.769,"body":"going on. I'm having a very"},{"speaker":"George Freney","startTime":5338.769,"endTime":5342.039,"body":"spirited, spirited seven year"},{"speaker":"George Freney","startTime":5338.769,"endTime":5342.039,"body":"old and like, seriously, like,"},{"speaker":"George Freney","startTime":5342.789,"endTime":5345.309,"body":"not more than a day or two goes"},{"speaker":"George Freney","startTime":5342.789,"endTime":5345.309,"body":"passive. Geez, I wish I was"},{"speaker":"George Freney","startTime":5345.309,"endTime":5348.879,"body":"calm. Yeah. So yeah, it'd be"},{"speaker":"George Freney","startTime":5345.309,"endTime":5348.879,"body":"like calm no matter what's"},{"speaker":"George Freney","startTime":5348.879,"endTime":5350.319,"body":"happening. Yeah, it would be"},{"speaker":"George Freney","startTime":5348.879,"endTime":5350.319,"body":"nice to"},{"speaker":"Daniel Franco","startTime":5350.68,"endTime":5352.51,"body":"see stimulus"},{"speaker":"Daniel Franco","startTime":5350.68,"endTime":5352.51,"body":"response thing, right. It's"},{"speaker":"Daniel Franco","startTime":5352.51,"endTime":5355.75,"body":"coming back. We're still"},{"speaker":"Daniel Franco","startTime":5352.51,"endTime":5355.75,"body":"learning. Right? My favorite."},{"speaker":"Daniel Franco","startTime":5355.78,"endTime":5363.94,"body":"What's your best dad joke? I'm"},{"speaker":"Daniel Franco","startTime":5355.78,"endTime":5363.94,"body":"terrible. Jokes. Say the one we"},{"speaker":"Daniel Franco","startTime":5363.94,"endTime":5368.68,"body":"wrote with my kids is Knock"},{"speaker":"Daniel Franco","startTime":5363.94,"endTime":5368.68,"body":"knock. Who's there? Europe. Your"},{"speaker":"Daniel Franco","startTime":5370.54,"endTime":5379.63,"body":"your family. Yeah, I heard it. I"},{"speaker":"Daniel Franco","startTime":5370.54,"endTime":5379.63,"body":"did up. I do that. Boom."},{"speaker":"Daniel Franco","startTime":5380.5,"endTime":5382.12,"body":"Brilliant. Thank you very much."},{"speaker":"George Freney","startTime":5382.96,"endTime":5385.0,"body":"Could he be one"},{"speaker":"George Freney","startTime":5382.96,"endTime":5385.0,"body":"more minute or something I"},{"speaker":"George Freney","startTime":5385.0,"endTime":5388.06,"body":"forgot to talk about. Yep. So as"},{"speaker":"George Freney","startTime":5385.0,"endTime":5388.06,"body":"part of our space machines"},{"speaker":"George Freney","startTime":5388.06,"endTime":5390.52,"body":"company, it's a plug. We are"},{"speaker":"George Freney","startTime":5388.06,"endTime":5390.52,"body":"running a mission to the moon"},{"speaker":"George Freney","startTime":5390.52,"endTime":5394.75,"body":"called lunar ascent. It's its"},{"speaker":"George Freney","startTime":5390.52,"endTime":5394.75,"body":"ambition is to be the first"},{"speaker":"George Freney","startTime":5394.78,"endTime":5397.84,"body":"Australian mission to the moon."},{"speaker":"George Freney","startTime":5394.78,"endTime":5397.84,"body":"So everyone you know most people"},{"speaker":"George Freney","startTime":5397.84,"endTime":5400.93,"body":"remember the moment we won the"},{"speaker":"George Freney","startTime":5397.84,"endTime":5400.93,"body":"America's Cup. Yeah. Yes, I am"},{"speaker":"George Freney","startTime":5400.93,"endTime":5403.72,"body":"by Australian design Australian"},{"speaker":"George Freney","startTime":5400.93,"endTime":5403.72,"body":"crew, we won the America's Cup."},{"speaker":"George Freney","startTime":5403.9,"endTime":5409.15,"body":"Our ambition in 2024 is to be"},{"speaker":"George Freney","startTime":5403.9,"endTime":5409.15,"body":"the first group of organizations"},{"speaker":"George Freney","startTime":5409.15,"endTime":5411.52,"body":"to go from Australia on an"},{"speaker":"George Freney","startTime":5409.15,"endTime":5411.52,"body":"Australian rocket with an"},{"speaker":"George Freney","startTime":5411.52,"endTime":5414.58,"body":"Australian spacecraft and take"},{"speaker":"George Freney","startTime":5411.52,"endTime":5414.58,"body":"Australian satellites and put"},{"speaker":"George Freney","startTime":5414.58,"endTime":5416.92,"body":"them in orbit around the moon."},{"speaker":"George Freney","startTime":5414.58,"endTime":5416.92,"body":"And we want to use that as a way"},{"speaker":"George Freney","startTime":5416.92,"endTime":5420.22,"body":"to inspire the nation and the"},{"speaker":"George Freney","startTime":5416.92,"endTime":5420.22,"body":"indigenous community connected"},{"speaker":"George Freney","startTime":5420.22,"endTime":5422.71,"body":"all together in a way where we"},{"speaker":"George Freney","startTime":5420.22,"endTime":5422.71,"body":"all appreciate the importance of"},{"speaker":"George Freney","startTime":5422.71,"endTime":5423.64,"body":"space to the future."},{"speaker":"Daniel Franco","startTime":5423.88,"endTime":5425.83,"body":"Oh, that's"},{"speaker":"Daniel Franco","startTime":5423.88,"endTime":5425.83,"body":"amazing. How can we didn't touch"},{"speaker":"Daniel Franco","startTime":5425.83,"endTime":5426.13,"body":"on that?"},{"speaker":"George Freney","startTime":5426.13,"endTime":5428.29,"body":"I'm not sure. A"},{"speaker":"George Freney","startTime":5426.13,"endTime":5428.29,"body":"lot to talk about."},{"speaker":"Daniel Franco","startTime":5429.22,"endTime":5430.45,"body":"Next year,"},{"speaker":"George Freney","startTime":5430.84,"endTime":5432.88,"body":"we could really"},{"speaker":"George Freney","startTime":5430.84,"endTime":5432.88,"body":"do a podcast on that one topic."},{"speaker":"Daniel Franco","startTime":5432.91,"endTime":5434.71,"body":"Yeah, we're"},{"speaker":"Daniel Franco","startTime":5432.91,"endTime":5434.71,"body":"probably gonna go credit our"},{"speaker":"Daniel Franco","startTime":5434.71,"endTime":5438.34,"body":"podcast show. No, brilliant."},{"speaker":"Daniel Franco","startTime":5434.71,"endTime":5438.34,"body":"Thank you very much, George."},{"speaker":"Daniel Franco","startTime":5438.34,"endTime":5441.85,"body":"That's, that's great. Well,"},{"speaker":"Daniel Franco","startTime":5438.34,"endTime":5441.85,"body":"actually, one question was gonna"},{"speaker":"Daniel Franco","startTime":5441.85,"endTime":5444.73,"body":"be as I finish off, what does"},{"speaker":"Daniel Franco","startTime":5441.85,"endTime":5444.73,"body":"the future look like for you,"},{"speaker":"Daniel Franco","startTime":5444.73,"endTime":5446.47,"body":"but it sounds like you've got a"},{"speaker":"Daniel Franco","startTime":5444.73,"endTime":5446.47,"body":"pretty"},{"speaker":"George Freney","startTime":5447.19,"endTime":5449.29,"body":"look man, if I"},{"speaker":"George Freney","startTime":5447.19,"endTime":5449.29,"body":"can, if I can get the balance"},{"speaker":"George Freney","startTime":5449.29,"endTime":5453.19,"body":"right of managing purposeful fun"},{"speaker":"George Freney","startTime":5449.29,"endTime":5453.19,"body":"projects and find a way to do as"},{"speaker":"George Freney","startTime":5453.19,"endTime":5456.7,"body":"many of them as possible to"},{"speaker":"George Freney","startTime":5453.19,"endTime":5456.7,"body":"effect change on as many systems"},{"speaker":"George Freney","startTime":5456.7,"endTime":5460.21,"body":"that need to be changed as"},{"speaker":"George Freney","startTime":5456.7,"endTime":5460.21,"body":"possible and, and get the family"},{"speaker":"George Freney","startTime":5460.24,"endTime":5463.3,"body":"you know, bring up a awesome"},{"speaker":"George Freney","startTime":5460.24,"endTime":5463.3,"body":"family paradigm and dynamic."},{"speaker":"George Freney","startTime":5463.3,"endTime":5466.87,"body":"Were really happy family and"},{"speaker":"George Freney","startTime":5463.3,"endTime":5466.87,"body":"Bill, you know, raise"},{"speaker":"George Freney","startTime":5466.87,"endTime":5469.93,"body":"purposeful, good kids that would"},{"speaker":"George Freney","startTime":5466.87,"endTime":5469.93,"body":"fill me with delight."},{"speaker":"Daniel Franco","startTime":5470.44,"endTime":5473.56,"body":"Brilliant. I love"},{"speaker":"Daniel Franco","startTime":5470.44,"endTime":5473.56,"body":"it. Awesome. Thank you so much"},{"speaker":"Daniel Franco","startTime":5473.56,"endTime":5475.81,"body":"for your time. Thank you for"},{"speaker":"Daniel Franco","startTime":5473.56,"endTime":5475.81,"body":"everything you're doing in the"},{"speaker":"Daniel Franco","startTime":5475.81,"endTime":5479.38,"body":"in the in the world of"},{"speaker":"Daniel Franco","startTime":5475.81,"endTime":5479.38,"body":"entrepreneurship in the world of"},{"speaker":"Daniel Franco","startTime":5480.04,"endTime":5484.57,"body":"spice business innovation, how"},{"speaker":"Daniel Franco","startTime":5480.04,"endTime":5484.57,"body":"sort of pace and keep up the"},{"speaker":"Daniel Franco","startTime":5484.57,"endTime":5488.2,"body":"good work by and can we follow"},{"speaker":"Daniel Franco","startTime":5484.57,"endTime":5488.2,"body":"you on LinkedIn George"},{"speaker":"George Freney","startTime":5488.33,"endTime":5490.49,"body":"journey for any"},{"speaker":"George Freney","startTime":5488.33,"endTime":5490.49,"body":"LinkedIn, I'm actually"},{"speaker":"George Freney","startTime":5490.49,"endTime":5493.88,"body":"interesting fact the only George"},{"speaker":"George Freney","startTime":5490.49,"endTime":5493.88,"body":"for any on planet Earth. People"},{"speaker":"George Freney","startTime":5493.88,"endTime":5498.2,"body":"with that name. And you say,"},{"speaker":"George Freney","startTime":5493.88,"endTime":5498.2,"body":"Yeah, LinkedIn, Twitter,"},{"speaker":"George Freney","startTime":5498.2,"endTime":5500.21,"body":"wherever you find that your"},{"speaker":"George Freney","startTime":5498.2,"endTime":5500.21,"body":"friend is highly likely to be"},{"speaker":"George Freney","startTime":5500.21,"endTime":5504.59,"body":"me. Yeah, Fre me, but with one e"},{"speaker":"George Freney","startTime":5500.21,"endTime":5504.59,"body":"FRENEY."},{"speaker":"Daniel Franco","startTime":5506.24,"endTime":5508.91,"body":"Brilliant."},{"speaker":"Daniel Franco","startTime":5506.24,"endTime":5508.91,"body":"Thanks. Thanks, everyone. Take"},{"speaker":"Daniel Franco","startTime":5508.91,"endTime":5509.15,"body":"care"},{"speaker":"George Freney","startTime":5509.18,"endTime":5510.08,"body":"Cheers. Thank"},{"speaker":"George Freney","startTime":5509.18,"endTime":5510.08,"body":"you."},{"speaker":"Synergy IQ","startTime":5511.04,"endTime":5513.8,"body":"Thank you once again"},{"speaker":"Synergy IQ","startTime":5511.04,"endTime":5513.8,"body":"for joining us here at creating"},{"speaker":"Synergy IQ","startTime":5513.8,"endTime":5516.86,"body":"synergy. It's been great"},{"speaker":"Synergy IQ","startTime":5513.8,"endTime":5516.86,"body":"spending this time with you."},{"speaker":"Synergy IQ","startTime":5516.98,"endTime":5521.18,"body":"Please jump on to the synergy IQ"},{"speaker":"Synergy IQ","startTime":5516.98,"endTime":5521.18,"body":"Facebook and LinkedIn page where"},{"speaker":"Synergy IQ","startTime":5521.18,"endTime":5524.78,"body":"the discussion continues after"},{"speaker":"Synergy IQ","startTime":5521.18,"endTime":5524.78,"body":"the show. Join our mailing list"},{"speaker":"Synergy IQ","startTime":5524.78,"endTime":5529.25,"body":"so you'll know what's happening"},{"speaker":"Synergy IQ","startTime":5524.78,"endTime":5529.25,"body":"next at Synergyiq.com.au. And of"},{"speaker":"Synergy IQ","startTime":5529.25,"endTime":5532.4,"body":"course, don't forget to"},{"speaker":"Synergy IQ","startTime":5529.25,"endTime":5532.4,"body":"subscribe to this podcast. And"},{"speaker":"Synergy IQ","startTime":5532.4,"endTime":5534.89,"body":"if you really enjoyed it, please"},{"speaker":"Synergy IQ","startTime":5532.4,"endTime":5534.89,"body":"share it with your friends."}]}