Mike and Carrie with Local University chat with John Jantsch, author and founder of Duct Tape Marketing about the necessity of strategy informing tactics in an agency setting, and in business & life as a whole. We also discuss his books and in particular his newest, "The Self-Reliant Entrepreneur."
In his newest book, Jantsch departs from his wildly-popular marketing strategy tomes to create a 366-day "...devotional guide for overworked and harried entrepreneurs, and anyone who thinks like one."
We also talk about reviews (of course - Mike's on the line!) and the customer journey. Tune in and share your thoughts and feedback!