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You're right, that"},{"speaker":"Kate Bradley","startTime":264.15,"endTime":268.05,"body":"I mean, people, people to your"},{"speaker":"Kate Bradley","startTime":264.15,"endTime":268.05,"body":"point, they hate writing and"},{"speaker":"Kate Bradley","startTime":268.05,"endTime":271.53,"body":"social media is that four letter"},{"speaker":"Kate Bradley","startTime":268.05,"endTime":271.53,"body":"word, right, like, but we all"},{"speaker":"Kate Bradley","startTime":271.53,"endTime":276.57,"body":"have to do it. We're trapped, in"},{"speaker":"Kate Bradley","startTime":271.53,"endTime":276.57,"body":"a way, you know. 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But this part, the"},{"speaker":"Kate Bradley","startTime":513.15,"endTime":516.12,"body":"fundraising part, the sales"},{"speaker":"Kate Bradley","startTime":513.15,"endTime":516.12,"body":"part, it's terrible. And I"},{"speaker":"Kate Bradley","startTime":516.12,"endTime":519.42,"body":"remember Steve, every musician I"},{"speaker":"Kate Bradley","startTime":516.12,"endTime":519.42,"body":"ever met said the same thing to"},{"speaker":"Kate Bradley","startTime":519.42,"endTime":524.31,"body":"me. Right? They hated being"},{"speaker":"Kate Bradley","startTime":519.42,"endTime":524.31,"body":"their own business leader. And"},{"speaker":"Kate Bradley","startTime":524.31,"endTime":526.83,"body":"it's, I get that and it's"},{"speaker":"Kate Bradley","startTime":524.31,"endTime":526.83,"body":"unfortunate a bit that that's"},{"speaker":"Kate Bradley","startTime":526.83,"endTime":530.46,"body":"the way it is now, but it is you"},{"speaker":"Kate Bradley","startTime":526.83,"endTime":530.46,"body":"have to figure out a way to make"},{"speaker":"Kate Bradley","startTime":530.52,"endTime":532.86,"body":"your the cover of the magazine,"},{"speaker":"Kate Bradley","startTime":530.52,"endTime":532.86,"body":"so you're selling the magazine,"},{"speaker":"Kate Bradley","startTime":532.86,"endTime":536.58,"body":"and and you're on the cover,"},{"speaker":"Kate Bradley","startTime":532.86,"endTime":536.58,"body":"right? And it does come natural"},{"speaker":"Kate Bradley","startTime":536.58,"endTime":540.33,"body":"to some people. And to others it"},{"speaker":"Kate Bradley","startTime":536.58,"endTime":540.33,"body":"doesn't. But I find a lot of"},{"speaker":"Kate Bradley","startTime":540.33,"endTime":545.46,"body":"people just need need kind of"},{"speaker":"Kate Bradley","startTime":540.33,"endTime":545.46,"body":"the nudge, right. So for us the"},{"speaker":"Kate Bradley","startTime":545.46,"endTime":548.25,"body":"artificial intelligence is is Do"},{"speaker":"Kate Bradley","startTime":545.46,"endTime":548.25,"body":"you mind? If I say it, I don't"},{"speaker":"Kate Bradley","startTime":548.25,"endTime":550.77,"body":"want to be a commercial, but I"},{"speaker":"Kate Bradley","startTime":548.25,"endTime":550.77,"body":"just described it. No, please"},{"speaker":"Kate Bradley","startTime":550.77,"endTime":556.71,"body":"do. Okay, so so the way it works"},{"speaker":"Kate Bradley","startTime":550.77,"endTime":556.71,"body":"lovely listener, is we study"},{"speaker":"Kate Bradley","startTime":557.37,"endTime":560.28,"body":"your social media channels, and"},{"speaker":"Kate Bradley","startTime":557.37,"endTime":560.28,"body":"we're looking at what words and"},{"speaker":"Kate Bradley","startTime":560.28,"endTime":563.46,"body":"phrases and second structures"},{"speaker":"Kate Bradley","startTime":560.28,"endTime":563.46,"body":"get you the highest engagement"},{"speaker":"Kate Bradley","startTime":563.46,"endTime":566.76,"body":"and we learn every day. And in"},{"speaker":"Kate Bradley","startTime":563.46,"endTime":566.76,"body":"fact, we invite you to help us"},{"speaker":"Kate Bradley","startTime":566.76,"endTime":569.85,"body":"learn so you can curate the AI"},{"speaker":"Kate Bradley","startTime":566.76,"endTime":569.85,"body":"and kind of boss it around a"},{"speaker":"Kate Bradley","startTime":569.85,"endTime":574.32,"body":"little bit, right? And then we"},{"speaker":"Kate Bradley","startTime":569.85,"endTime":574.32,"body":"build a writing model based on"},{"speaker":"Kate Bradley","startTime":574.32,"endTime":577.98,"body":"the words that will get you the"},{"speaker":"Kate Bradley","startTime":574.32,"endTime":577.98,"body":"most engagement, clicks and"},{"speaker":"Kate Bradley","startTime":577.98,"endTime":581.04,"body":"shares. And anytime you feed us"},{"speaker":"Kate Bradley","startTime":577.98,"endTime":581.04,"body":"long form content, like a"},{"speaker":"Kate Bradley","startTime":581.04,"endTime":584.61,"body":"podcast like this, or a chapter"},{"speaker":"Kate Bradley","startTime":581.04,"endTime":584.61,"body":"of the book you just wrote or"},{"speaker":"Kate Bradley","startTime":584.85,"endTime":589.23,"body":"blog link or the interview that"},{"speaker":"Kate Bradley","startTime":584.85,"endTime":589.23,"body":"you just gave, or audio even"},{"speaker":"Kate Bradley","startTime":589.23,"endTime":593.34,"body":"like so podcast, which is audio"},{"speaker":"Kate Bradley","startTime":589.23,"endTime":593.34,"body":"will atomize it into all the one"},{"speaker":"Kate Bradley","startTime":593.34,"endTime":597.36,"body":"liner snippets, where we find"},{"speaker":"Kate Bradley","startTime":593.34,"endTime":597.36,"body":"that the writing model exists,"},{"speaker":"Kate Bradley","startTime":597.39,"endTime":600.63,"body":"you know, and in the case of"},{"speaker":"Kate Bradley","startTime":597.39,"endTime":600.63,"body":"video clip clip up the video"},{"speaker":"Kate Bradley","startTime":600.63,"endTime":603.39,"body":"quote at the same time, and give"},{"speaker":"Kate Bradley","startTime":600.63,"endTime":603.39,"body":"you a whole bunch of a lot to"},{"speaker":"Kate Bradley","startTime":603.39,"endTime":607.41,"body":"choose from. And the goal, as"},{"speaker":"Kate Bradley","startTime":603.39,"endTime":607.41,"body":"Steve is, you know, is again,"},{"speaker":"Kate Bradley","startTime":607.41,"endTime":609.84,"body":"not to remove the human out of"},{"speaker":"Kate Bradley","startTime":607.41,"endTime":609.84,"body":"the loop because we are"},{"speaker":"Kate Bradley","startTime":609.84,"endTime":613.83,"body":"essential here still, right. But"},{"speaker":"Kate Bradley","startTime":609.84,"endTime":613.83,"body":"to take the headache away, so"},{"speaker":"Kate Bradley","startTime":613.83,"endTime":616.47,"body":"you don't guess what to say?"},{"speaker":"Kate Bradley","startTime":613.83,"endTime":616.47,"body":"Because that's guessing is"},{"speaker":"Kate Bradley","startTime":616.83,"endTime":620.16,"body":"pointless and hard. Like, that's"},{"speaker":"Kate Bradley","startTime":616.83,"endTime":620.16,"body":"the you have the fear of the"},{"speaker":"Kate Bradley","startTime":620.16,"endTime":621.33,"body":"blank page, Steve. I do."},{"speaker":"Steve Brown","startTime":621.63,"endTime":626.19,"body":"Yes, it's writer's"},{"speaker":"Steve Brown","startTime":621.63,"endTime":626.19,"body":"block. I sit there, and I really"},{"speaker":"Steve Brown","startTime":626.19,"endTime":627.57,"body":"self doubt. I"},{"speaker":"Kate Bradley","startTime":627.63,"endTime":631.71,"body":"need to. Yeah, me"},{"speaker":"Kate Bradley","startTime":627.63,"endTime":631.71,"body":"too. You know what? So I have my"},{"speaker":"Kate Bradley","startTime":631.71,"endTime":635.37,"body":"interns and my staff, I do this"},{"speaker":"Kate Bradley","startTime":631.71,"endTime":635.37,"body":"thing. They, I don't know if"},{"speaker":"Kate Bradley","startTime":635.37,"endTime":637.5,"body":"they hate it. I imagine I would"},{"speaker":"Kate Bradley","startTime":635.37,"endTime":637.5,"body":"hate it. But they all do it"},{"speaker":"Kate Bradley","startTime":637.68,"endTime":642.06,"body":"graciously. Which is I'll ask"},{"speaker":"Kate Bradley","startTime":637.68,"endTime":642.06,"body":"them to write me an email, a"},{"speaker":"Kate Bradley","startTime":642.06,"endTime":645.39,"body":"blog, whatever it is just just"},{"speaker":"Kate Bradley","startTime":642.06,"endTime":645.39,"body":"start it for me. And then I go,"},{"speaker":"Kate Bradley","startTime":645.39,"endTime":649.02,"body":"and I rip it all apart. But"},{"speaker":"Kate Bradley","startTime":645.39,"endTime":649.02,"body":"because, and I make it how I"},{"speaker":"Kate Bradley","startTime":649.02,"endTime":652.47,"body":"want it to be, but because they"},{"speaker":"Kate Bradley","startTime":649.02,"endTime":652.47,"body":"started it for me. Even if I"},{"speaker":"Kate Bradley","startTime":652.47,"endTime":654.15,"body":"don't like it, it doesn't"},{"speaker":"Kate Bradley","startTime":652.47,"endTime":654.15,"body":"matter. They got me over like"},{"speaker":"Kate Bradley","startTime":654.15,"endTime":658.92,"body":"the biggest hurdle, right? Yes."},{"speaker":"Kate Bradley","startTime":654.15,"endTime":658.92,"body":"Yeah. So you know, lately is"},{"speaker":"Kate Bradley","startTime":658.92,"endTime":663.96,"body":"designed to do that with with"},{"speaker":"Kate Bradley","startTime":658.92,"endTime":663.96,"body":"social. And we use it so and I"},{"speaker":"Kate Bradley","startTime":663.96,"endTime":667.23,"body":"just want to to, to for anyone"},{"speaker":"Kate Bradley","startTime":663.96,"endTime":667.23,"body":"who's rolling their eyes about"},{"speaker":"Kate Bradley","startTime":667.23,"endTime":670.38,"body":"social and whether it's"},{"speaker":"Kate Bradley","startTime":667.23,"endTime":670.38,"body":"effective or not. So we don't do"},{"speaker":"Kate Bradley","startTime":670.38,"endTime":673.77,"body":"any paid ads, or any cold calls"},{"speaker":"Kate Bradley","startTime":670.38,"endTime":673.77,"body":"are cold emails that lately we"},{"speaker":"Kate Bradley","startTime":673.77,"endTime":678.45,"body":"only use our own organic"},{"speaker":"Kate Bradley","startTime":673.77,"endTime":678.45,"body":"software and AI, which I you did"},{"speaker":"Kate Bradley","startTime":678.45,"endTime":683.22,"body":"by hand for Walmart back in the"},{"speaker":"Kate Bradley","startTime":678.45,"endTime":683.22,"body":"day. And we have a 98% sales"},{"speaker":"Kate Bradley","startTime":683.22,"endTime":687.09,"body":"conversion, Steve. I'll say that"},{"speaker":"Kate Bradley","startTime":683.22,"endTime":687.09,"body":"again. So people can lean in"},{"speaker":"Kate Bradley","startTime":687.27,"endTime":690.87,"body":"98%. Right,"},{"speaker":"Steve Brown","startTime":690.99,"endTime":693.69,"body":"when someone"},{"speaker":"Steve Brown","startTime":690.99,"endTime":693.69,"body":"connects with you, and you have"},{"speaker":"Steve Brown","startTime":693.69,"endTime":699.03,"body":"a sales call. It's so compelling"},{"speaker":"Steve Brown","startTime":693.69,"endTime":699.03,"body":"that your close rate is 98%."},{"speaker":"Steve Brown","startTime":699.39,"endTime":701.28,"body":"That's right. Yeah. I was"},{"speaker":"Steve Brown","startTime":699.39,"endTime":701.28,"body":"wondering,"},{"speaker":"Kate Bradley","startTime":701.669,"endTime":703.589,"body":"you were one of"},{"speaker":"Kate Bradley","startTime":701.669,"endTime":703.589,"body":"them. And it's because the AI."},{"speaker":"Kate Bradley","startTime":703.769,"endTime":705.449,"body":"So how'd you hear about us? Do"},{"speaker":"Kate Bradley","startTime":703.769,"endTime":705.449,"body":"we find you online?"},{"speaker":"Steve Brown","startTime":707.669,"endTime":710.819,"body":"i That's a great"},{"speaker":"Steve Brown","startTime":707.669,"endTime":710.819,"body":"question. I don't know. But"},{"speaker":"Steve Brown","startTime":711.689,"endTime":715.109,"body":"here's what happened. And I'm"},{"speaker":"Steve Brown","startTime":711.689,"endTime":715.109,"body":"interrupting your story. Oh,"},{"speaker":"Steve Brown","startTime":715.109,"endTime":722.909,"body":"please, no. But here's, so I run"},{"speaker":"Steve Brown","startTime":715.109,"endTime":722.909,"body":"an agency. That's how crazy self"},{"speaker":"Steve Brown","startTime":723.629,"endTime":727.229,"body":"just just put run through a"},{"speaker":"Steve Brown","startTime":723.629,"endTime":727.229,"body":"forest with your eyes closed and"},{"speaker":"Steve Brown","startTime":727.229,"endTime":732.239,"body":"get knocked down by anything you"},{"speaker":"Steve Brown","startTime":727.229,"endTime":732.239,"body":"run into, right? That's the kind"},{"speaker":"Steve Brown","startTime":732.239,"endTime":735.629,"body":"of guy I am I run an agency. And"},{"speaker":"Steve Brown","startTime":732.239,"endTime":735.629,"body":"what does that mean? It means"},{"speaker":"Steve Brown","startTime":735.629,"endTime":738.809,"body":"that we help our clients"},{"speaker":"Steve Brown","startTime":735.629,"endTime":738.809,"body":"communicate better. So but"},{"speaker":"Steve Brown","startTime":738.809,"endTime":743.729,"body":"here's where this big trap has"},{"speaker":"Steve Brown","startTime":738.809,"endTime":743.729,"body":"been for us. Okay, let's assume"},{"speaker":"Steve Brown","startTime":743.729,"endTime":748.979,"body":"you have an employee that is"},{"speaker":"Steve Brown","startTime":743.729,"endTime":748.979,"body":"engaged, and loves to write"},{"speaker":"Steve Brown","startTime":748.979,"endTime":753.059,"body":"social media that loves this"},{"speaker":"Steve Brown","startTime":748.979,"endTime":753.059,"body":"client's product, and is"},{"speaker":"Steve Brown","startTime":753.059,"endTime":758.459,"body":"inspired every day to write"},{"speaker":"Steve Brown","startTime":753.059,"endTime":758.459,"body":"social posts to help introduce"},{"speaker":"Steve Brown","startTime":758.459,"endTime":763.439,"body":"new people to to what that great"},{"speaker":"Steve Brown","startTime":758.459,"endTime":763.439,"body":"company does. Well, they're"},{"speaker":"Steve Brown","startTime":763.439,"endTime":770.159,"body":"humans. And over time, their"},{"speaker":"Steve Brown","startTime":763.439,"endTime":770.159,"body":"content gets stale. If they get"},{"speaker":"Steve Brown","startTime":770.159,"endTime":774.089,"body":"interrupted, they may misspell"},{"speaker":"Steve Brown","startTime":770.159,"endTime":774.089,"body":"something, they they may just"},{"speaker":"Steve Brown","startTime":774.089,"endTime":778.079,"body":"miss the boat, but they're just"},{"speaker":"Steve Brown","startTime":774.089,"endTime":778.079,"body":"winging it if for lack of a"},{"speaker":"Steve Brown","startTime":778.079,"endTime":784.589,"body":"better word. But when I ran into"},{"speaker":"Steve Brown","startTime":778.079,"endTime":784.589,"body":"lately, oh, my gosh, the the"},{"speaker":"Steve Brown","startTime":784.589,"endTime":790.109,"body":"dots connected. Here's what AI"},{"speaker":"Steve Brown","startTime":784.589,"endTime":790.109,"body":"does for AI is beautiful at"},{"speaker":"Steve Brown","startTime":790.109,"endTime":794.639,"body":"recognizing patterns, and"},{"speaker":"Steve Brown","startTime":790.109,"endTime":794.639,"body":"patterns of success and you so"},{"speaker":"Steve Brown","startTime":794.639,"endTime":799.559,"body":"great entrepreneurs recognize"},{"speaker":"Steve Brown","startTime":794.639,"endTime":799.559,"body":"patterns in and then they start"},{"speaker":"Steve Brown","startTime":799.559,"endTime":804.239,"body":"to align a product to to"},{"speaker":"Steve Brown","startTime":799.559,"endTime":804.239,"body":"capitalize on those patterns."},{"speaker":"Steve Brown","startTime":804.239,"endTime":807.509,"body":"They recognize a behavior or"},{"speaker":"Steve Brown","startTime":804.239,"endTime":807.509,"body":"interest or whatever. And so"},{"speaker":"Steve Brown","startTime":807.509,"endTime":810.269,"body":"what does the AI do? It goes out"},{"speaker":"Steve Brown","startTime":807.509,"endTime":810.269,"body":"and reads all these posts, and"},{"speaker":"Steve Brown","startTime":810.269,"endTime":813.149,"body":"then goes, Oh, these are"},{"speaker":"Steve Brown","startTime":810.269,"endTime":813.149,"body":"performing? Well, I can help you"},{"speaker":"Steve Brown","startTime":813.149,"endTime":817.949,"body":"write a great teaser line that"},{"speaker":"Steve Brown","startTime":813.149,"endTime":817.949,"body":"will perform well, as opposed to"},{"speaker":"Steve Brown","startTime":817.949,"endTime":822.779,"body":"you having to make it up every"},{"speaker":"Steve Brown","startTime":817.949,"endTime":822.779,"body":"time you sit down. And and we're"},{"speaker":"Steve Brown","startTime":822.779,"endTime":827.759,"body":"going to read through this long."},{"speaker":"Steve Brown","startTime":822.779,"endTime":827.759,"body":"So we're going to do we're doing"},{"speaker":"Steve Brown","startTime":827.759,"endTime":831.569,"body":"this to end video and audio,"},{"speaker":"Steve Brown","startTime":827.759,"endTime":831.569,"body":"right? Yes, I'm going to run it"},{"speaker":"Steve Brown","startTime":831.569,"endTime":836.819,"body":"through that tool, it's going to"},{"speaker":"Steve Brown","startTime":831.569,"endTime":836.819,"body":"pull out the pithy parts, write"},{"speaker":"Steve Brown","startTime":836.819,"endTime":840.629,"body":"a teaser, and here's the most"},{"speaker":"Steve Brown","startTime":836.819,"endTime":840.629,"body":"brilliant part, it's going to"},{"speaker":"Steve Brown","startTime":840.629,"endTime":845.429,"body":"put a link and that link, we get"},{"speaker":"Steve Brown","startTime":840.629,"endTime":845.429,"body":"to pick where that link is going"},{"speaker":"Steve Brown","startTime":845.429,"endTime":851.759,"body":"to drop the person that bites on"},{"speaker":"Steve Brown","startTime":845.429,"endTime":851.759,"body":"that. That's the most important"},{"speaker":"Steve Brown","startTime":851.759,"endTime":855.299,"body":"piece of all that you do that"},{"speaker":"Steve Brown","startTime":851.759,"endTime":855.299,"body":"link that brings them back to"},{"speaker":"Steve Brown","startTime":855.299,"endTime":861.239,"body":"your, your place to develop a"},{"speaker":"Steve Brown","startTime":855.299,"endTime":861.239,"body":"relationship. This is and now"},{"speaker":"Steve Brown","startTime":861.269,"endTime":864.839,"body":"now all of a sudden this one"},{"speaker":"Steve Brown","startTime":861.269,"endTime":864.839,"body":"person can be at their best, but"},{"speaker":"Steve Brown","startTime":864.839,"endTime":869.399,"body":"the tool is like helping him do"},{"speaker":"Steve Brown","startTime":864.839,"endTime":869.399,"body":"1530 posts from a piece of"},{"speaker":"Steve Brown","startTime":869.399,"endTime":872.819,"body":"content where realistic"},{"speaker":"Steve Brown","startTime":869.399,"endTime":872.819,"body":"expectations might be two or"},{"speaker":"Steve Brown","startTime":872.819,"endTime":876.119,"body":"three good posts from that"},{"speaker":"Steve Brown","startTime":872.819,"endTime":876.119,"body":"engaged individual."},{"speaker":"Kate Bradley","startTime":877.44,"endTime":879.18,"body":"Yeah, the"},{"speaker":"Kate Bradley","startTime":877.44,"endTime":879.18,"body":"objective is what you're"},{"speaker":"Kate Bradley","startTime":879.18,"endTime":881.07,"body":"touching on there, which is"},{"speaker":"Kate Bradley","startTime":879.18,"endTime":881.07,"body":"really important. People"},{"speaker":"Kate Bradley","startTime":881.19,"endTime":884.52,"body":"sometimes forget that."},{"speaker":"Kate Bradley","startTime":881.19,"endTime":884.52,"body":"Everything they write whether"},{"speaker":"Kate Bradley","startTime":884.52,"endTime":888.93,"body":"it's a text, ask your husband to"},{"speaker":"Kate Bradley","startTime":884.52,"endTime":888.93,"body":"take out the trash, or you're on"},{"speaker":"Kate Bradley","startTime":888.93,"endTime":891.21,"body":"Slack, trying to get a team"},{"speaker":"Kate Bradley","startTime":888.93,"endTime":891.21,"body":"member to get a task done."},{"speaker":"Kate Bradley","startTime":891.24,"endTime":894.27,"body":"There's always the objective,"},{"speaker":"Kate Bradley","startTime":891.24,"endTime":894.27,"body":"right? And social media posts"},{"speaker":"Kate Bradley","startTime":894.45,"endTime":898.59,"body":"also have an objective. There's"},{"speaker":"Kate Bradley","startTime":894.45,"endTime":898.59,"body":"only two in social, it's click"},{"speaker":"Kate Bradley","startTime":898.59,"endTime":903.75,"body":"or share. Right there's The main"},{"speaker":"Kate Bradley","startTime":898.59,"endTime":903.75,"body":"ones. And so you the click is"},{"speaker":"Kate Bradley","startTime":903.78,"endTime":906.27,"body":"obvious, like you want people to"},{"speaker":"Kate Bradley","startTime":903.78,"endTime":906.27,"body":"go somewhere and then take an"},{"speaker":"Kate Bradley","startTime":906.27,"endTime":910.95,"body":"action. And they people don't"},{"speaker":"Kate Bradley","startTime":906.27,"endTime":910.95,"body":"click a lot because they don't"},{"speaker":"Kate Bradley","startTime":910.95,"endTime":915.03,"body":"trust what's behind the link,"},{"speaker":"Kate Bradley","startTime":910.95,"endTime":915.03,"body":"interestingly enough, right? So"},{"speaker":"Kate Bradley","startTime":915.12,"endTime":918.69,"body":"we're really working hard with"},{"speaker":"Kate Bradley","startTime":915.12,"endTime":918.69,"body":"the AI to help you pull out that"},{"speaker":"Kate Bradley","startTime":918.69,"endTime":923.1,"body":"context for you. And then to get"},{"speaker":"Kate Bradley","startTime":918.69,"endTime":923.1,"body":"you the human to just make sure"},{"speaker":"Kate Bradley","startTime":923.1,"endTime":927.75,"body":"it's clear on what's there. And"},{"speaker":"Kate Bradley","startTime":923.1,"endTime":927.75,"body":"then with the reshares, so I'm"},{"speaker":"Kate Bradley","startTime":927.75,"endTime":930.39,"body":"just giving some pointers to"},{"speaker":"Kate Bradley","startTime":927.75,"endTime":930.39,"body":"people, the reshares of the"},{"speaker":"Kate Bradley","startTime":930.39,"endTime":932.49,"body":"things that are easier to get"},{"speaker":"Kate Bradley","startTime":930.39,"endTime":932.49,"body":"when you're a small business,"},{"speaker":"Kate Bradley","startTime":932.49,"endTime":937.26,"body":"right? Because he reshares about"},{"speaker":"Kate Bradley","startTime":932.49,"endTime":937.26,"body":"ego, Steve. So they make you"},{"speaker":"Kate Bradley","startTime":937.26,"endTime":940.68,"body":"look good. They make you look"},{"speaker":"Kate Bradley","startTime":937.26,"endTime":940.68,"body":"smart. Right? I always think of"},{"speaker":"Kate Bradley","startTime":940.68,"endTime":943.8,"body":"it as like in college, when"},{"speaker":"Kate Bradley","startTime":940.68,"endTime":943.8,"body":"somebody brought you a new"},{"speaker":"Kate Bradley","startTime":943.8,"endTime":947.07,"body":"record, and then you shared it,"},{"speaker":"Kate Bradley","startTime":943.8,"endTime":947.07,"body":"and you look like the cool one,"},{"speaker":"Kate Bradley","startTime":947.19,"endTime":950.64,"body":"right? Same idea. So you're"},{"speaker":"Kate Bradley","startTime":947.19,"endTime":950.64,"body":"looking for those quotables that"},{"speaker":"Kate Bradley","startTime":950.67,"endTime":952.89,"body":"somebody else will be like, Oh"},{"speaker":"Kate Bradley","startTime":950.67,"endTime":952.89,"body":"my god, I totally feel that way"},{"speaker":"Kate Bradley","startTime":952.89,"endTime":958.14,"body":"as well. Or this, this is"},{"speaker":"Kate Bradley","startTime":952.89,"endTime":958.14,"body":"relevant to my business, or etc."},{"speaker":"Kate Bradley","startTime":958.14,"endTime":960.87,"body":"So that's what I'm thinking when"},{"speaker":"Kate Bradley","startTime":958.14,"endTime":960.87,"body":"we're writing. And that's how"},{"speaker":"Kate Bradley","startTime":960.87,"endTime":966.36,"body":"I'm training our AI. One thing"},{"speaker":"Kate Bradley","startTime":960.87,"endTime":966.36,"body":"that has come out of that. So we"},{"speaker":"Kate Bradley","startTime":966.36,"endTime":969.27,"body":"surface these word clouds that"},{"speaker":"Kate Bradley","startTime":966.36,"endTime":969.27,"body":"show you the words people are"},{"speaker":"Kate Bradley","startTime":969.27,"endTime":973.86,"body":"literally excited about and"},{"speaker":"Kate Bradley","startTime":969.27,"endTime":973.86,"body":"hashtag clouds as well. So an"},{"speaker":"Kate Bradley","startTime":973.86,"endTime":979.65,"body":"old marketing rule of thumb was"},{"speaker":"Kate Bradley","startTime":973.86,"endTime":979.65,"body":"to never make up a hashtag. But"},{"speaker":"Kate Bradley","startTime":979.65,"endTime":985.35,"body":"guess what? It's wrong. Because"},{"speaker":"Kate Bradley","startTime":979.65,"endTime":985.35,"body":"we see like our on late Lee's"},{"speaker":"Kate Bradley","startTime":986.04,"endTime":988.83,"body":"word clouds, like one of our"},{"speaker":"Kate Bradley","startTime":986.04,"endTime":988.83,"body":"highest performing hashtags is"},{"speaker":"Kate Bradley","startTime":988.86,"endTime":995.16,"body":"hashtag peeing my pants. Because"},{"speaker":"Kate Bradley","startTime":988.86,"endTime":995.16,"body":"I wrote that when Gary Vee"},{"speaker":"Kate Bradley","startTime":995.37,"endTime":1000.26,"body":"shared something for me. So, but"},{"speaker":"Kate Bradley","startTime":995.37,"endTime":1000.26,"body":"that just goes to show you"},{"speaker":"Kate Bradley","startTime":1000.26,"endTime":1002.81,"body":"right? Like you can say"},{"speaker":"Kate Bradley","startTime":1000.26,"endTime":1002.81,"body":"something that's pretty like a"},{"speaker":"Kate Bradley","startTime":1002.81,"endTime":1006.14,"body":"statement, but then the hashtag"},{"speaker":"Kate Bradley","startTime":1002.81,"endTime":1006.14,"body":"alone can put the human in for"},{"speaker":"Kate Bradley","startTime":1006.14,"endTime":1009.98,"body":"it, and contextualize it at the"},{"speaker":"Kate Bradley","startTime":1006.14,"endTime":1009.98,"body":"same time. So it can either give"},{"speaker":"Kate Bradley","startTime":1010.01,"endTime":1014.03,"body":"people a reason to reshare it,"},{"speaker":"Kate Bradley","startTime":1010.01,"endTime":1014.03,"body":"make them smile, perhaps, or"},{"speaker":"Kate Bradley","startTime":1014.06,"endTime":1017.63,"body":"give them just a little more"},{"speaker":"Kate Bradley","startTime":1014.06,"endTime":1017.63,"body":"information. So they know, when"},{"speaker":"Kate Bradley","startTime":1017.63,"endTime":1019.37,"body":"they click that link, what's"},{"speaker":"Kate Bradley","startTime":1017.63,"endTime":1019.37,"body":"going to be behind it."},{"speaker":"Steve Brown","startTime":1021.59,"endTime":1027.02,"body":"Only. So you"},{"speaker":"Steve Brown","startTime":1021.59,"endTime":1027.02,"body":"mentioned Gary Vee, when he saw"},{"speaker":"Steve Brown","startTime":1027.47,"endTime":1031.1,"body":"what your tool can do, he had"},{"speaker":"Steve Brown","startTime":1027.47,"endTime":1031.1,"body":"the same reaction that I did."},{"speaker":"Steve Brown","startTime":1031.16,"endTime":1035.9,"body":"Okay. But here's what's amazing."},{"speaker":"Steve Brown","startTime":1031.16,"endTime":1035.9,"body":"I don't think a lot of people, I"},{"speaker":"Steve Brown","startTime":1035.9,"endTime":1039.56,"body":"think they get hung up on"},{"speaker":"Steve Brown","startTime":1035.9,"endTime":1039.56,"body":"artificial intelligence. And"},{"speaker":"Steve Brown","startTime":1039.56,"endTime":1043.64,"body":"it's intimidating. It's scary."},{"speaker":"Steve Brown","startTime":1039.56,"endTime":1043.64,"body":"But let me tell you, if you will"},{"speaker":"Steve Brown","startTime":1043.64,"endTime":1047.75,"body":"not think of it in that way."},{"speaker":"Steve Brown","startTime":1043.64,"endTime":1047.75,"body":"Think about all your"},{"speaker":"Steve Brown","startTime":1047.75,"endTime":1052.1,"body":"competitors, they're going to"},{"speaker":"Steve Brown","startTime":1047.75,"endTime":1052.1,"body":"have the same reaction. And it's"},{"speaker":"Steve Brown","startTime":1052.1,"endTime":1056.48,"body":"all it is, here's how I"},{"speaker":"Steve Brown","startTime":1052.1,"endTime":1056.48,"body":"explained AI. You know, those"},{"speaker":"Steve Brown","startTime":1056.48,"endTime":1061.28,"body":"times you walk into a dark room,"},{"speaker":"Steve Brown","startTime":1056.48,"endTime":1061.28,"body":"alright. And when we especially"},{"speaker":"Steve Brown","startTime":1061.28,"endTime":1064.4,"body":"when we were younger, it's like"},{"speaker":"Steve Brown","startTime":1061.28,"endTime":1064.4,"body":"what could be in their monster"},{"speaker":"Steve Brown","startTime":1064.46,"endTime":1069.11,"body":"alligators, you know, you or you"},{"speaker":"Steve Brown","startTime":1064.46,"endTime":1069.11,"body":"bump into stuff and you until"},{"speaker":"Steve Brown","startTime":1069.2,"endTime":1073.22,"body":"until you finally find the light"},{"speaker":"Steve Brown","startTime":1069.2,"endTime":1073.22,"body":"switch, and you turn it on, and"},{"speaker":"Steve Brown","startTime":1073.22,"endTime":1079.34,"body":"then it's like, oh, it's just"},{"speaker":"Steve Brown","startTime":1073.22,"endTime":1079.34,"body":"furniture. It's just bad. That's"},{"speaker":"Steve Brown","startTime":1079.34,"endTime":1084.86,"body":"all this is a competitive"},{"speaker":"Steve Brown","startTime":1079.34,"endTime":1084.86,"body":"advantage. That removes a lot of"},{"speaker":"Steve Brown","startTime":1084.86,"endTime":1091.1,"body":"barriers to producing what I"},{"speaker":"Steve Brown","startTime":1084.86,"endTime":1091.1,"body":"call prolific pithy posts."},{"speaker":"Kate Bradley","startTime":1092.39,"endTime":1094.82,"body":"I love it."},{"speaker":"Kate Bradley","startTime":1092.39,"endTime":1094.82,"body":"Prolific, pithy posts."},{"speaker":"Steve Brown","startTime":1097.16,"endTime":1099.68,"body":"That's all it is."},{"speaker":"Steve Brown","startTime":1097.16,"endTime":1099.68,"body":"Why do we say that? Because"},{"speaker":"Steve Brown","startTime":1099.68,"endTime":1105.86,"body":"these LinkedIn, Instagram,"},{"speaker":"Steve Brown","startTime":1099.68,"endTime":1105.86,"body":"Facebook, whatever else is out"},{"speaker":"Steve Brown","startTime":1105.86,"endTime":1109.37,"body":"there? What are they really"},{"speaker":"Steve Brown","startTime":1105.86,"endTime":1109.37,"body":"their search engines? And"},{"speaker":"Steve Brown","startTime":1109.37,"endTime":1115.13,"body":"they're their introductions to"},{"speaker":"Steve Brown","startTime":1109.37,"endTime":1115.13,"body":"relationships, that most people"},{"speaker":"Steve Brown","startTime":1115.13,"endTime":1120.2,"body":"are just like Gary Vee says,"},{"speaker":"Steve Brown","startTime":1115.13,"endTime":1120.2,"body":"marketers ruin everything. Okay,"},{"speaker":"Steve Brown","startTime":1120.35,"endTime":1125.39,"body":"but this tool is like, cutting"},{"speaker":"Steve Brown","startTime":1120.35,"endTime":1125.39,"body":"through a bunch of them. I call"},{"speaker":"Steve Brown","startTime":1125.39,"endTime":1129.11,"body":"it a swamp, and it's introducing"},{"speaker":"Steve Brown","startTime":1125.39,"endTime":1129.11,"body":"you is just you go to a"},{"speaker":"Steve Brown","startTime":1129.11,"endTime":1132.53,"body":"conference, or a mixer or"},{"speaker":"Steve Brown","startTime":1129.11,"endTime":1132.53,"body":"something, why you want to meet"},{"speaker":"Steve Brown","startTime":1132.53,"endTime":1135.14,"body":"people. That's all they are."},{"speaker":"Steve Brown","startTime":1132.53,"endTime":1135.14,"body":"That's all they are."},{"speaker":"Kate Bradley","startTime":1136.01,"endTime":1138.35,"body":"The same idea. It"},{"speaker":"Kate Bradley","startTime":1136.01,"endTime":1138.35,"body":"just gives you that leg up,"},{"speaker":"Kate Bradley","startTime":1138.35,"endTime":1141.92,"body":"right? It takes the lets you"},{"speaker":"Kate Bradley","startTime":1138.35,"endTime":1141.92,"body":"know the same way that LinkedIn,"},{"speaker":"Kate Bradley","startTime":1141.92,"endTime":1144.89,"body":"you know, you Google people"},{"speaker":"Kate Bradley","startTime":1141.92,"endTime":1144.89,"body":"beforehand. So it's not totally"},{"speaker":"Kate Bradley","startTime":1144.95,"endTime":1147.8,"body":"cold, meetup, you have something"},{"speaker":"Kate Bradley","startTime":1144.95,"endTime":1147.8,"body":"to talk about, where you're"},{"speaker":"Kate Bradley","startTime":1147.8,"endTime":1150.95,"body":"from, where you are, where you"},{"speaker":"Kate Bradley","startTime":1147.8,"endTime":1150.95,"body":"been, whatever it is, where"},{"speaker":"Kate Bradley","startTime":1150.95,"endTime":1153.68,"body":"you've worked, college, that"},{"speaker":"Kate Bradley","startTime":1150.95,"endTime":1153.68,"body":"kind of thing. And that's the"},{"speaker":"Kate Bradley","startTime":1153.68,"endTime":1157.88,"body":"idea with artificial"},{"speaker":"Kate Bradley","startTime":1153.68,"endTime":1157.88,"body":"intelligence. For people who are"},{"speaker":"Kate Bradley","startTime":1157.88,"endTime":1161.69,"body":"scared. Let me just really help"},{"speaker":"Kate Bradley","startTime":1157.88,"endTime":1161.69,"body":"you out here. So if if AI was a"},{"speaker":"Kate Bradley","startTime":1161.69,"endTime":1165.62,"body":"human, on the scale of a life of"},{"speaker":"Kate Bradley","startTime":1161.69,"endTime":1165.62,"body":"a human, it's about three months"},{"speaker":"Kate Bradley","startTime":1165.62,"endTime":1165.95,"body":"old."},{"speaker":"Steve Brown","startTime":1166.52,"endTime":1169.13,"body":"Yes. Yeah, right."},{"speaker":"Kate Bradley","startTime":1169.46,"endTime":1174.32,"body":"Yeah. So once you"},{"speaker":"Kate Bradley","startTime":1169.46,"endTime":1174.32,"body":"know that it's just necessary a"},{"speaker":"Kate Bradley","startTime":1174.98,"endTime":1175.58,"body":"big fan"},{"speaker":"Steve Brown","startTime":1175.73,"endTime":1180.02,"body":"of so Peter Thiel"},{"speaker":"Steve Brown","startTime":1175.73,"endTime":1180.02,"body":"says really well in his book,"},{"speaker":"Steve Brown","startTime":1180.05,"endTime":1187.28,"body":"zero to one. Like, we're all"},{"speaker":"Steve Brown","startTime":1180.05,"endTime":1187.28,"body":"excited that Google Photos can"},{"speaker":"Steve Brown","startTime":1187.28,"endTime":1193.37,"body":"identify a picture of your dog."},{"speaker":"Steve Brown","startTime":1187.28,"endTime":1193.37,"body":"But I can put pictures of people"},{"speaker":"Steve Brown","startTime":1193.37,"endTime":1197.3,"body":"and my dog and whatever on the"},{"speaker":"Steve Brown","startTime":1193.37,"endTime":1197.3,"body":"floor and a little toddler come"},{"speaker":"Steve Brown","startTime":1197.3,"endTime":1201.71,"body":"in and I go, give me all the"},{"speaker":"Steve Brown","startTime":1197.3,"endTime":1201.71,"body":"pictures of my dog. No problem."},{"speaker":"Steve Brown","startTime":1202.22,"endTime":1203.48,"body":"Okay, well,"},{"speaker":"Unknown","startTime":1203.539,"endTime":1204.289,"body":"no problem."},{"speaker":"Steve Brown","startTime":1204.589,"endTime":1207.679,"body":"So what's the big"},{"speaker":"Steve Brown","startTime":1204.589,"endTime":1207.679,"body":"deal about this, it's there,"},{"speaker":"Steve Brown","startTime":1207.679,"endTime":1211.819,"body":"there are some, there are some"},{"speaker":"Steve Brown","startTime":1207.679,"endTime":1211.819,"body":"concerns in an industrial or"},{"speaker":"Steve Brown","startTime":1211.819,"endTime":1216.469,"body":"military application. But for a"},{"speaker":"Steve Brown","startTime":1211.819,"endTime":1216.469,"body":"business owner who's trying to"},{"speaker":"Steve Brown","startTime":1216.469,"endTime":1220.999,"body":"pay the bills, trying to make it"},{"speaker":"Steve Brown","startTime":1216.469,"endTime":1220.999,"body":"over all the hurdles that life"},{"speaker":"Steve Brown","startTime":1220.999,"endTime":1225.889,"body":"is throwing at us, this is a"},{"speaker":"Steve Brown","startTime":1220.999,"endTime":1225.889,"body":"beautiful way to really optimize"},{"speaker":"Steve Brown","startTime":1225.919,"endTime":1229.819,"body":"and get efficient and, and"},{"speaker":"Steve Brown","startTime":1225.919,"endTime":1229.819,"body":"exploit an opportunity that your"},{"speaker":"Steve Brown","startTime":1229.819,"endTime":1234.079,"body":"competitors are. Are there"},{"speaker":"Steve Brown","startTime":1229.819,"endTime":1234.079,"body":"crying in the shower about"},{"speaker":"Steve Brown","startTime":1234.079,"endTime":1238.969,"body":"having to wonder media, aren't"},{"speaker":"Steve Brown","startTime":1234.079,"endTime":1238.969,"body":"they crying in the shower? It's"},{"speaker":"Kate Bradley","startTime":1238.97,"endTime":1241.67,"body":"true. Yeah, it's"},{"speaker":"Kate Bradley","startTime":1238.97,"endTime":1241.67,"body":"really the competitive advantage"},{"speaker":"Kate Bradley","startTime":1241.67,"endTime":1244.31,"body":"is a big thing. And they're, you"},{"speaker":"Kate Bradley","startTime":1241.67,"endTime":1244.31,"body":"know, they're saying, now that"},{"speaker":"Kate Bradley","startTime":1244.31,"endTime":1246.02,"body":"and I'm not just saying this to"},{"speaker":"Kate Bradley","startTime":1244.31,"endTime":1246.02,"body":"sell my product, but they're"},{"speaker":"Kate Bradley","startTime":1246.02,"endTime":1248.81,"body":"saying now that if you don't"},{"speaker":"Kate Bradley","startTime":1246.02,"endTime":1248.81,"body":"have AI in your marketing stack"},{"speaker":"Kate Bradley","startTime":1248.84,"endTime":1252.98,"body":"in some way, you can just close"},{"speaker":"Kate Bradley","startTime":1248.84,"endTime":1252.98,"body":"up shop, because everybody does"},{"speaker":"Kate Bradley","startTime":1252.98,"endTime":1257.03,"body":"now, right? You know, it's kind"},{"speaker":"Kate Bradley","startTime":1252.98,"endTime":1257.03,"body":"of like, cars have the have the"},{"speaker":"Kate Bradley","startTime":1257.03,"endTime":1261.08,"body":"backup cameras, like, I still"},{"speaker":"Kate Bradley","startTime":1257.03,"endTime":1261.08,"body":"turn around, I do because I want"},{"speaker":"Kate Bradley","startTime":1261.08,"endTime":1264.86,"body":"my neck to be flexible. As far"},{"speaker":"Kate Bradley","startTime":1261.08,"endTime":1264.86,"body":"as like, as long as I can have"},{"speaker":"Kate Bradley","startTime":1264.86,"endTime":1269.72,"body":"it that way. But you know, it's"},{"speaker":"Kate Bradley","startTime":1264.86,"endTime":1269.72,"body":"it's just been, it's just"},{"speaker":"Kate Bradley","startTime":1269.72,"endTime":1272.15,"body":"something that's just there now"},{"speaker":"Kate Bradley","startTime":1269.72,"endTime":1272.15,"body":"just part of it, it's become"},{"speaker":"Kate Bradley","startTime":1272.15,"endTime":1275.33,"body":"part of the fabric of the things"},{"speaker":"Kate Bradley","startTime":1272.15,"endTime":1275.33,"body":"you know, and what's amazing to"},{"speaker":"Kate Bradley","startTime":1275.33,"endTime":1279.5,"body":"me, Steve, is that I don't I"},{"speaker":"Kate Bradley","startTime":1275.33,"endTime":1279.5,"body":"know, I mean, the next"},{"speaker":"Kate Bradley","startTime":1279.5,"endTime":1282.5,"body":"generation of lately, we're"},{"speaker":"Kate Bradley","startTime":1279.5,"endTime":1282.5,"body":"working on releasing in about"},{"speaker":"Kate Bradley","startTime":1282.59,"endTime":1285.62,"body":"two weeks. And it's amazing,"},{"speaker":"Kate Bradley","startTime":1282.59,"endTime":1285.62,"body":"maybe more amazing, actually. So"},{"speaker":"Kate Bradley","startTime":1285.62,"endTime":1288.41,"body":"the AI is going to do little"},{"speaker":"Kate Bradley","startTime":1285.62,"endTime":1288.41,"body":"more to get you further along"},{"speaker":"Kate Bradley","startTime":1288.41,"endTime":1292.94,"body":"the path. Because people read"},{"speaker":"Kate Bradley","startTime":1288.41,"endTime":1292.94,"body":"this writing problems really"},{"speaker":"Kate Bradley","startTime":1292.97,"endTime":1298.82,"body":"crucial, difficult thing. And,"},{"speaker":"Kate Bradley","startTime":1292.97,"endTime":1298.82,"body":"and they want more, you know,"},{"speaker":"Kate Bradley","startTime":1299.96,"endTime":1302.21,"body":"which is amazing to me, I'm"},{"speaker":"Kate Bradley","startTime":1299.96,"endTime":1302.21,"body":"like, oh my god, I just"},{"speaker":"Kate Bradley","startTime":1302.21,"endTime":1305.99,"body":"basically, I think of it as I"},{"speaker":"Kate Bradley","startTime":1302.21,"endTime":1305.99,"body":"was just sharing this metaphor"},{"speaker":"Kate Bradley","startTime":1305.99,"endTime":1308.75,"body":"the other day. So when Betty"},{"speaker":"Kate Bradley","startTime":1305.99,"endTime":1308.75,"body":"Crocker came out with a box cake"},{"speaker":"Kate Bradley","startTime":1308.75,"endTime":1312.71,"body":"mix, it was all you just added"},{"speaker":"Kate Bradley","startTime":1308.75,"endTime":1312.71,"body":"water, everything was just"},{"speaker":"Kate Bradley","startTime":1312.71,"endTime":1316.25,"body":"powder. And the housewives at"},{"speaker":"Kate Bradley","startTime":1312.71,"endTime":1316.25,"body":"the time didn't feel as though"},{"speaker":"Kate Bradley","startTime":1316.25,"endTime":1321.2,"body":"they had any human action here."},{"speaker":"Kate Bradley","startTime":1316.25,"endTime":1321.2,"body":"They didn't make the cake. And"},{"speaker":"Kate Bradley","startTime":1321.2,"endTime":1324.44,"body":"so they took out the powdered"},{"speaker":"Kate Bradley","startTime":1321.2,"endTime":1324.44,"body":"eggs so that we could add the"},{"speaker":"Kate Bradley","startTime":1324.44,"endTime":1327.53,"body":"eggs ourselves. And then"},{"speaker":"Kate Bradley","startTime":1324.44,"endTime":1327.53,"body":"suddenly, we have baked a cake."},{"speaker":"Kate Bradley","startTime":1327.65,"endTime":1332.36,"body":"Okay. Right. So that's my job as"},{"speaker":"Kate Bradley","startTime":1327.65,"endTime":1332.36,"body":"an entrepreneur is to find out"},{"speaker":"Kate Bradley","startTime":1332.36,"endTime":1336.56,"body":"what, what what is the right"},{"speaker":"Kate Bradley","startTime":1332.36,"endTime":1336.56,"body":"component, so I can get just the"},{"speaker":"Kate Bradley","startTime":1336.56,"endTime":1337.88,"body":"eggs, you know,"},{"speaker":"Steve Brown","startTime":1339.23,"endTime":1343.55,"body":"only. Hey, I wanted"},{"speaker":"Steve Brown","startTime":1339.23,"endTime":1343.55,"body":"to pause right here and tell you"},{"speaker":"Steve Brown","startTime":1343.55,"endTime":1347.36,"body":"about a book that you need to"},{"speaker":"Steve Brown","startTime":1343.55,"endTime":1347.36,"body":"get today. It's the funniest"},{"speaker":"Steve Brown","startTime":1347.36,"endTime":1351.86,"body":"book on marketing. It's called"},{"speaker":"Steve Brown","startTime":1347.36,"endTime":1351.86,"body":"the Golden toilet, stop flushing"},{"speaker":"Steve Brown","startTime":1351.86,"endTime":1355.76,"body":"your marketing budget into your"},{"speaker":"Steve Brown","startTime":1351.86,"endTime":1355.76,"body":"website and build a system that"},{"speaker":"Steve Brown","startTime":1355.76,"endTime":1359.87,"body":"grows your business. And guess"},{"speaker":"Steve Brown","startTime":1355.76,"endTime":1359.87,"body":"who wrote it? That's right. I"},{"speaker":"Steve Brown","startTime":1359.87,"endTime":1363.41,"body":"wrote it. And I wrote it just"},{"speaker":"Steve Brown","startTime":1359.87,"endTime":1363.41,"body":"for you. Because I want to help"},{"speaker":"Steve Brown","startTime":1363.41,"endTime":1368.15,"body":"you get past the last hurdles of"},{"speaker":"Steve Brown","startTime":1363.41,"endTime":1368.15,"body":"setting up your business and"},{"speaker":"Steve Brown","startTime":1368.15,"endTime":1372.65,"body":"getting it squared away. I wrote"},{"speaker":"Steve Brown","startTime":1368.15,"endTime":1372.65,"body":"it so that you can avoid time"},{"speaker":"Steve Brown","startTime":1372.71,"endTime":1377.6,"body":"wasting time wasting money,"},{"speaker":"Steve Brown","startTime":1372.71,"endTime":1377.6,"body":"wasting frustration, get the"},{"speaker":"Steve Brown","startTime":1377.6,"endTime":1381.38,"body":"book on Audible. You can get it"},{"speaker":"Steve Brown","startTime":1377.6,"endTime":1381.38,"body":"on Kindle, you can get it on"},{"speaker":"Steve Brown","startTime":1381.44,"endTime":1384.98,"body":"Amazon, but get the book, take"},{"speaker":"Steve Brown","startTime":1381.44,"endTime":1384.98,"body":"advantage of the insights in"},{"speaker":"Steve Brown","startTime":1384.98,"endTime":1390.44,"body":"there. And let me know what you"},{"speaker":"Steve Brown","startTime":1384.98,"endTime":1390.44,"body":"think. And now back to this"},{"speaker":"Steve Brown","startTime":1390.5,"endTime":1398.54,"body":"excellent episode. So tell us a"},{"speaker":"Steve Brown","startTime":1390.5,"endTime":1398.54,"body":"little bit about lately, as far"},{"speaker":"Steve Brown","startTime":1398.54,"endTime":1401.15,"body":"as you know, how many do you"},{"speaker":"Steve Brown","startTime":1398.54,"endTime":1401.15,"body":"have on your team? How long have"},{"speaker":"Steve Brown","startTime":1401.15,"endTime":1405.44,"body":"you been in business and who's"},{"speaker":"Steve Brown","startTime":1401.15,"endTime":1405.44,"body":"like this? Investor whips first"},{"speaker":"Steve Brown","startTime":1405.44,"endTime":1408.2,"body":"name starts with Gary and his"},{"speaker":"Steve Brown","startTime":1405.44,"endTime":1408.2,"body":"last name starts with V."},{"speaker":"Kate Bradley","startTime":1409.04,"endTime":1411.56,"body":"Here is he's an"},{"speaker":"Kate Bradley","startTime":1409.04,"endTime":1411.56,"body":"advisor, actually. So he's not"},{"speaker":"Kate Bradley","startTime":1411.56,"endTime":1418.55,"body":"an investor. But he's a really"},{"speaker":"Kate Bradley","startTime":1411.56,"endTime":1418.55,"body":"nice man. And, and we've been"},{"speaker":"Kate Bradley","startTime":1418.55,"endTime":1421.01,"body":"really grateful for his help,"},{"speaker":"Kate Bradley","startTime":1418.55,"endTime":1421.01,"body":"right? I mean, he's kind of the"},{"speaker":"Kate Bradley","startTime":1421.01,"endTime":1424.88,"body":"poster boy of what we've been"},{"speaker":"Kate Bradley","startTime":1421.01,"endTime":1424.88,"body":"doing. Although I didn't know"},{"speaker":"Kate Bradley","startTime":1424.88,"endTime":1427.85,"body":"Gary, or I'd never heard of him"},{"speaker":"Kate Bradley","startTime":1424.88,"endTime":1427.85,"body":"when I did this for Walmart back"},{"speaker":"Kate Bradley","startTime":1427.85,"endTime":1434.75,"body":"in 2000. What was it? 11 or 12?"},{"speaker":"Kate Bradley","startTime":1427.85,"endTime":1434.75,"body":"I think. But I didn't I did meet"},{"speaker":"Kate Bradley","startTime":1434.75,"endTime":1437.81,"body":"him at South by Southwest once"},{"speaker":"Kate Bradley","startTime":1434.75,"endTime":1437.81,"body":"the when Twitter was two years"},{"speaker":"Kate Bradley","startTime":1437.81,"endTime":1442.01,"body":"old. I remember that. But yeah,"},{"speaker":"Kate Bradley","startTime":1437.81,"endTime":1442.01,"body":"my team is pretty small. We're"},{"speaker":"Kate Bradley","startTime":1442.01,"endTime":1445.79,"body":"about seven full time and six"},{"speaker":"Kate Bradley","startTime":1442.01,"endTime":1445.79,"body":"part time and by part time,"},{"speaker":"Kate Bradley","startTime":1445.85,"endTime":1450.92,"body":"either interns or consultants"},{"speaker":"Kate Bradley","startTime":1445.85,"endTime":1450.92,"body":"who help us. You know, you piece"},{"speaker":"Kate Bradley","startTime":1450.92,"endTime":1453.17,"body":"together what you can to make"},{"speaker":"Kate Bradley","startTime":1450.92,"endTime":1453.17,"body":"the ship fly and you're always"},{"speaker":"Kate Bradley","startTime":1453.17,"endTime":1456.29,"body":"building the plane as it's"},{"speaker":"Kate Bradley","startTime":1453.17,"endTime":1456.29,"body":"flying, right? Or the rocket"},{"speaker":"Kate Bradley","startTime":1456.29,"endTime":1463.07,"body":"ship. And then you know, that we"},{"speaker":"Kate Bradley","startTime":1456.29,"endTime":1463.07,"body":"haven't paid. I've been able to"},{"speaker":"Kate Bradley","startTime":1463.07,"endTime":1466.25,"body":"pay them for a long time. So I"},{"speaker":"Kate Bradley","startTime":1463.07,"endTime":1466.25,"body":"am right now, which is great."},{"speaker":"Kate Bradley","startTime":1466.25,"endTime":1468.65,"body":"But that's the part of the rocky"},{"speaker":"Kate Bradley","startTime":1466.25,"endTime":1468.65,"body":"road that you talked about"},{"speaker":"Kate Bradley","startTime":1468.65,"endTime":1472.46,"body":"before. Right? So there were two"},{"speaker":"Kate Bradley","startTime":1468.65,"endTime":1472.46,"body":"years where 90% of the team"},{"speaker":"Kate Bradley","startTime":1472.46,"endTime":1477.05,"body":"wasn't paid. And then recently,"},{"speaker":"Kate Bradley","startTime":1472.46,"endTime":1477.05,"body":"there was about six months where"},{"speaker":"Kate Bradley","startTime":1477.05,"endTime":1480.35,"body":"we were doing the same kind of"},{"speaker":"Kate Bradley","startTime":1477.05,"endTime":1480.35,"body":"shuffle. And it's always this"},{"speaker":"Kate Bradley","startTime":1481.1,"endTime":1483.89,"body":"new the roller coaster is a"},{"speaker":"Kate Bradley","startTime":1481.1,"endTime":1483.89,"body":"cliche, but it's 100% True,"},{"speaker":"Kate Bradley","startTime":1484.22,"endTime":1487.46,"body":"right. And obviously I'm"},{"speaker":"Kate Bradley","startTime":1484.22,"endTime":1487.46,"body":"addicted to it, Steve because"},{"speaker":"Kate Bradley","startTime":1487.52,"endTime":1494.6,"body":"you know I keep I keep getting"},{"speaker":"Kate Bradley","startTime":1487.52,"endTime":1494.6,"body":"up but they're a great crew and"},{"speaker":"Kate Bradley","startTime":1494.6,"endTime":1498.02,"body":"we're we've always been a"},{"speaker":"Kate Bradley","startTime":1494.6,"endTime":1498.02,"body":"dispersed team. So several"},{"speaker":"Kate Bradley","startTime":1498.02,"endTime":1501.86,"body":"people in Canada, Denver Now a"},{"speaker":"Kate Bradley","startTime":1498.02,"endTime":1501.86,"body":"couple of dogs. We've got a few"},{"speaker":"Kate Bradley","startTime":1501.86,"endTime":1506.15,"body":"people in Colorado and out New"},{"speaker":"Kate Bradley","startTime":1501.86,"endTime":1506.15,"body":"York, New Jersey. And that's"},{"speaker":"Kate Bradley","startTime":1506.15,"endTime":1510.38,"body":"been we had a huge leg up when"},{"speaker":"Kate Bradley","startTime":1506.15,"endTime":1510.38,"body":"COVID started because, you know,"},{"speaker":"Kate Bradley","startTime":1510.38,"endTime":1513.62,"body":"we do zoom. Well, we always"},{"speaker":"Kate Bradley","startTime":1510.38,"endTime":1513.62,"body":"have. I mean, I talked to"},{"speaker":"Kate Bradley","startTime":1513.8,"endTime":1518.15,"body":"nobody. 20 million nobody's in a"},{"speaker":"Kate Bradley","startTime":1513.8,"endTime":1518.15,"body":"black box for a lot of my"},{"speaker":"Kate Bradley","startTime":1518.15,"endTime":1524.09,"body":"career, right? And that, again,"},{"speaker":"Kate Bradley","startTime":1518.15,"endTime":1524.09,"body":"this is what an AI can't do."},{"speaker":"Kate Bradley","startTime":1524.09,"endTime":1526.79,"body":"Like I can reach through this"},{"speaker":"Kate Bradley","startTime":1524.09,"endTime":1526.79,"body":"screen and give you a hug we"},{"speaker":"Kate Bradley","startTime":1526.79,"endTime":1530.54,"body":"already have basically, right."},{"speaker":"Kate Bradley","startTime":1526.79,"endTime":1530.54,"body":"And that's the scale. Who did"},{"speaker":"Kate Bradley","startTime":1530.54,"endTime":1532.97,"body":"you work with? You work with"},{"speaker":"Kate Bradley","startTime":1530.54,"endTime":1532.97,"body":"with Chris, bro on my team?"},{"speaker":"Steve Brown","startTime":1533.63,"endTime":1535.49,"body":"I beat him I"},{"speaker":"Kate Bradley","startTime":1536.69,"endTime":1539.18,"body":"press her, Lauren,"},{"speaker":"Kate Bradley","startTime":1536.69,"endTime":1539.18,"body":"or maybe Andy Plunkett?"},{"speaker":"Steve Brown","startTime":1540.95,"endTime":1542.57,"body":"Oh, it's been a"},{"speaker":"Steve Brown","startTime":1540.95,"endTime":1542.57,"body":"little bit, but it's been a"},{"speaker":"Kate Bradley","startTime":1542.57,"endTime":1544.91,"body":"while. Yeah, well,"},{"speaker":"Kate Bradley","startTime":1542.57,"endTime":1544.91,"body":"whoever they were, I know they"},{"speaker":"Kate Bradley","startTime":1544.91,"endTime":1549.05,"body":"were real nice to you. Because"},{"speaker":"Kate Bradley","startTime":1544.91,"endTime":1549.05,"body":"we don't have any salespeople. I"},{"speaker":"Kate Bradley","startTime":1549.05,"endTime":1554.51,"body":"lately, everybody comes from"},{"speaker":"Kate Bradley","startTime":1549.05,"endTime":1554.51,"body":"something else. And we saw my"},{"speaker":"Kate Bradley","startTime":1554.51,"endTime":1558.41,"body":"head of customer service was"},{"speaker":"Kate Bradley","startTime":1554.51,"endTime":1558.41,"body":"outselling every sales gun I"},{"speaker":"Kate Bradley","startTime":1558.41,"endTime":1561.74,"body":"ever hired, you know, guys with"},{"speaker":"Kate Bradley","startTime":1558.41,"endTime":1561.74,"body":"great resumes. And huge"},{"speaker":"Kate Bradley","startTime":1561.74,"endTime":1565.73,"body":"networks, she would just kill"},{"speaker":"Kate Bradley","startTime":1561.74,"endTime":1565.73,"body":"them. Because she's just being"},{"speaker":"Kate Bradley","startTime":1565.76,"endTime":1568.88,"body":"Lauren. She just being herself"},{"speaker":"Kate Bradley","startTime":1565.76,"endTime":1568.88,"body":"just being nice. You know, kind,"},{"speaker":"Kate Bradley","startTime":1569.39,"endTime":1573.98,"body":"the golden rule. Right? That's"},{"speaker":"Kate Bradley","startTime":1569.39,"endTime":1573.98,"body":"the, it's I know, it's corny,"},{"speaker":"Kate Bradley","startTime":1574.07,"endTime":1577.07,"body":"but there's nothing more"},{"speaker":"Kate Bradley","startTime":1574.07,"endTime":1577.07,"body":"important. Do unto others sell"},{"speaker":"Kate Bradley","startTime":1577.07,"endTime":1578.42,"body":"into others? Right?"},{"speaker":"Steve Brown","startTime":1579.92,"endTime":1583.58,"body":"Yeah. Yeah, that's"},{"speaker":"Steve Brown","startTime":1579.92,"endTime":1583.58,"body":"a big deal. As I always say that"},{"speaker":"Steve Brown","startTime":1583.58,"endTime":1586.13,"body":"in sales. It's not about"},{"speaker":"Steve Brown","startTime":1583.58,"endTime":1586.13,"body":"convincing or persuading"},{"speaker":"Steve Brown","startTime":1586.13,"endTime":1590.63,"body":"someone, it's, if you're really"},{"speaker":"Steve Brown","startTime":1586.13,"endTime":1590.63,"body":"doing it, as a human, you're,"},{"speaker":"Steve Brown","startTime":1590.66,"endTime":1595.07,"body":"you're figuring out whether this"},{"speaker":"Steve Brown","startTime":1590.66,"endTime":1595.07,"body":"is a best fit for them. And if"},{"speaker":"Steve Brown","startTime":1595.07,"endTime":1599.0,"body":"it's not have the courage to go,"},{"speaker":"Steve Brown","startTime":1595.07,"endTime":1599.0,"body":"you know what, this is not? This"},{"speaker":"Steve Brown","startTime":1599.0,"endTime":1602.87,"body":"is not for you. I would"},{"speaker":"Steve Brown","startTime":1599.0,"endTime":1602.87,"body":"recommend you do this. Yeah,"},{"speaker":"Steve Brown","startTime":1603.38,"endTime":1606.11,"body":"it's just a long game."},{"speaker":"Kate Bradley","startTime":1606.77,"endTime":1609.65,"body":"It's a long game."},{"speaker":"Kate Bradley","startTime":1606.77,"endTime":1609.65,"body":"Yeah, it sure is. I mean, we're,"},{"speaker":"Kate Bradley","startTime":1610.55,"endTime":1614.87,"body":"it's funny that you say that,"},{"speaker":"Kate Bradley","startTime":1610.55,"endTime":1614.87,"body":"like, so. So I've raised $3.4"},{"speaker":"Kate Bradley","startTime":1614.87,"endTime":1619.28,"body":"million to date, Steve, and for"},{"speaker":"Kate Bradley","startTime":1614.87,"endTime":1619.28,"body":"other entrepreneurs listening"},{"speaker":"Kate Bradley","startTime":1619.31,"endTime":1624.14,"body":"who might not know this for"},{"speaker":"Kate Bradley","startTime":1619.31,"endTime":1624.14,"body":"woman, you only get 2% of all"},{"speaker":"Kate Bradley","startTime":1624.14,"endTime":1628.55,"body":"the venture funding, so I have"},{"speaker":"Kate Bradley","startTime":1624.14,"endTime":1628.55,"body":"to work 98% Harder. If you're a"},{"speaker":"Kate Bradley","startTime":1628.55,"endTime":1631.4,"body":"person of color, that you're not"},{"speaker":"Kate Bradley","startTime":1628.55,"endTime":1631.4,"body":"even on that scale, right? So"},{"speaker":"Kate Bradley","startTime":1631.4,"endTime":1636.89,"body":"it's really difficult, and it's"},{"speaker":"Kate Bradley","startTime":1631.4,"endTime":1636.89,"body":"very screwed up. You know,"},{"speaker":"Kate Bradley","startTime":1637.25,"endTime":1644.84,"body":"industry, but But as we've, you"},{"speaker":"Kate Bradley","startTime":1637.25,"endTime":1644.84,"body":"know, been along this road, I"},{"speaker":"Kate Bradley","startTime":1644.84,"endTime":1649.16,"body":"mean, really amazing people like"},{"speaker":"Kate Bradley","startTime":1644.84,"endTime":1649.16,"body":"you help, you know, and"},{"speaker":"Kate Bradley","startTime":1649.16,"endTime":1651.38,"body":"sometimes you're looking for the"},{"speaker":"Kate Bradley","startTime":1649.16,"endTime":1651.38,"body":"help, and sometimes you're not."},{"speaker":"Kate Bradley","startTime":1652.04,"endTime":1654.89,"body":"And the best part is, is the"},{"speaker":"Kate Bradley","startTime":1652.04,"endTime":1654.89,"body":"lifting of the others up, right?"},{"speaker":"Kate Bradley","startTime":1654.89,"endTime":1657.62,"body":"So people are lifting me up,"},{"speaker":"Kate Bradley","startTime":1654.89,"endTime":1657.62,"body":"you're doing this now I'm so"},{"speaker":"Kate Bradley","startTime":1657.62,"endTime":1661.85,"body":"grateful. Right? I can't do this"},{"speaker":"Kate Bradley","startTime":1657.62,"endTime":1661.85,"body":"without you literally, I cannot."},{"speaker":"Kate Bradley","startTime":1663.05,"endTime":1665.6,"body":"And I can't do it without my"},{"speaker":"Kate Bradley","startTime":1663.05,"endTime":1665.6,"body":"team either, who are really"},{"speaker":"Kate Bradley","startTime":1665.81,"endTime":1668.84,"body":"amazing people, but then it's my"},{"speaker":"Kate Bradley","startTime":1665.81,"endTime":1668.84,"body":"job to to lift others up. So"},{"speaker":"Kate Bradley","startTime":1668.84,"endTime":1675.47,"body":"like I try to, you know, it's"},{"speaker":"Kate Bradley","startTime":1668.84,"endTime":1675.47,"body":"hard for a lot of people"},{"speaker":"Kate Bradley","startTime":1675.47,"endTime":1678.68,"body":"actually want want guidance or"},{"speaker":"Kate Bradley","startTime":1675.47,"endTime":1678.68,"body":"entrepreneurial consulting. And"},{"speaker":"Kate Bradley","startTime":1678.68,"endTime":1681.02,"body":"I can't do that because I'm"},{"speaker":"Kate Bradley","startTime":1678.68,"endTime":1681.02,"body":"running this other business. But"},{"speaker":"Kate Bradley","startTime":1681.02,"endTime":1686.48,"body":"like, once in a while, I say"},{"speaker":"Kate Bradley","startTime":1681.02,"endTime":1686.48,"body":"yes. Or, you know, send other"},{"speaker":"Kate Bradley","startTime":1686.48,"endTime":1689.24,"body":"entrepreneurs, I know your way"},{"speaker":"Kate Bradley","startTime":1686.48,"endTime":1689.24,"body":"or other people's way or like"},{"speaker":"Kate Bradley","startTime":1689.24,"endTime":1691.28,"body":"OD, can you recommend someone"},{"speaker":"Kate Bradley","startTime":1689.24,"endTime":1691.28,"body":"else to talk to, you know, this"},{"speaker":"Kate Bradley","startTime":1691.28,"endTime":1693.86,"body":"kind of thing. But you you try"},{"speaker":"Kate Bradley","startTime":1691.28,"endTime":1693.86,"body":"to pay the karma back where you"},{"speaker":"Kate Bradley","startTime":1693.86,"endTime":1698.57,"body":"can, as best you can. And know"},{"speaker":"Kate Bradley","startTime":1693.86,"endTime":1698.57,"body":"that, like there's a there's"},{"speaker":"Kate Bradley","startTime":1698.57,"endTime":1700.91,"body":"going to be a perpetual for me,"},{"speaker":"Kate Bradley","startTime":1698.57,"endTime":1700.91,"body":"I feel like there's a perpetual"},{"speaker":"Kate Bradley","startTime":1700.91,"endTime":1705.53,"body":"debt there. Right, like, so the"},{"speaker":"Kate Bradley","startTime":1700.91,"endTime":1705.53,"body":"bigger lately gets, the more"},{"speaker":"Kate Bradley","startTime":1705.53,"endTime":1709.55,"body":"obligation, I have to pay it"},{"speaker":"Kate Bradley","startTime":1705.53,"endTime":1709.55,"body":"back and to lift other people"},{"speaker":"Kate Bradley","startTime":1709.55,"endTime":1709.79,"body":"up."},{"speaker":"Steve Brown","startTime":1712.01,"endTime":1713.99,"body":"I love that about"},{"speaker":"Steve Brown","startTime":1712.01,"endTime":1713.99,"body":"you. I when I was doing my"},{"speaker":"Steve Brown","startTime":1713.99,"endTime":1717.53,"body":"research on you, I was just"},{"speaker":"Steve Brown","startTime":1713.99,"endTime":1717.53,"body":"immediately I like her. Thank"},{"speaker":"Steve Brown","startTime":1717.53,"endTime":1720.95,"body":"you. I just like you as a"},{"speaker":"Steve Brown","startTime":1717.53,"endTime":1720.95,"body":"person. 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And"},{"speaker":"Kate Bradley","startTime":1733.67,"endTime":1736.52,"body":"in what a team I mean, I'm so"},{"speaker":"Kate Bradley","startTime":1736.55,"endTime":1739.31,"body":"that's impressive that says so"},{"speaker":"Kate Bradley","startTime":1736.55,"endTime":1739.31,"body":"much about you, Steve. Right,"},{"speaker":"Kate Bradley","startTime":1739.79,"endTime":1743.48,"body":"that people are willing to do"},{"speaker":"Kate Bradley","startTime":1739.79,"endTime":1743.48,"body":"that. And I don't think I don't"},{"speaker":"Kate Bradley","startTime":1743.48,"endTime":1746.69,"body":"think people realize what a big"},{"speaker":"Kate Bradley","startTime":1743.48,"endTime":1746.69,"body":"deal that is. I undercut my own"},{"speaker":"Kate Bradley","startTime":1747.11,"endTime":1751.55,"body":"leadership skills all the time,"},{"speaker":"Kate Bradley","startTime":1747.11,"endTime":1751.55,"body":"actually. 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Like I have a,"},{"speaker":"Kate Bradley","startTime":1802.79,"endTime":1806.81,"body":"I have a partial permanent"},{"speaker":"Kate Bradley","startTime":1802.79,"endTime":1806.81,"body":"disability. Because the stress"},{"speaker":"Kate Bradley","startTime":1806.81,"endTime":1810.98,"body":"was so high. And I wasn't"},{"speaker":"Kate Bradley","startTime":1806.81,"endTime":1810.98,"body":"listening to my body, which was"},{"speaker":"Kate Bradley","startTime":1810.98,"endTime":1816.11,"body":"trying to tell me get out of"},{"speaker":"Kate Bradley","startTime":1810.98,"endTime":1816.11,"body":"this, you know. And so because I"},{"speaker":"Kate Bradley","startTime":1816.26,"endTime":1819.17,"body":"don't want to repeat that"},{"speaker":"Kate Bradley","startTime":1816.26,"endTime":1819.17,"body":"experience anyone around me,"},{"speaker":"Kate Bradley","startTime":1819.56,"endTime":1822.29,"body":"like, I'm always thinking about"},{"speaker":"Kate Bradley","startTime":1819.56,"endTime":1822.29,"body":"it now, I'm not super nice all"},{"speaker":"Kate Bradley","startTime":1822.29,"endTime":1826.46,"body":"the time. In fact, most the time"},{"speaker":"Kate Bradley","startTime":1822.29,"endTime":1826.46,"body":"I'm, I mean, I know thyself."},{"speaker":"Kate Bradley","startTime":1826.46,"endTime":1829.94,"body":"Like I have people like Lauren"},{"speaker":"Kate Bradley","startTime":1826.46,"endTime":1829.94,"body":"and Chris And Ankit. And, and,"},{"speaker":"Kate Bradley","startTime":1830.6,"endTime":1833.63,"body":"you know, who actually just got"},{"speaker":"Kate Bradley","startTime":1830.6,"endTime":1833.63,"body":"hired somewhere else, which we"},{"speaker":"Kate Bradley","startTime":1833.63,"endTime":1839.0,"body":"were like, Oh, amazing, go do"},{"speaker":"Kate Bradley","startTime":1833.63,"endTime":1839.0,"body":"your thing. But in Bryan and"},{"speaker":"Kate Bradley","startTime":1839.0,"endTime":1845.96,"body":"Jason and Greg, and Kristen,"},{"speaker":"Kate Bradley","startTime":1839.0,"endTime":1845.96,"body":"it's because they, they they,"},{"speaker":"Kate Bradley","startTime":1846.71,"endTime":1849.8,"body":"through the yin to my Yang,"},{"speaker":"Kate Bradley","startTime":1846.71,"endTime":1849.8,"body":"right? They get to be the soft,"},{"speaker":"Kate Bradley","startTime":1849.8,"endTime":1853.49,"body":"so I can be the hard, but they"},{"speaker":"Kate Bradley","startTime":1849.8,"endTime":1853.49,"body":"they know my heart. They know"},{"speaker":"Kate Bradley","startTime":1853.49,"endTime":1856.04,"body":"what I really mean. So I don't"},{"speaker":"Kate Bradley","startTime":1853.49,"endTime":1856.04,"body":"have to cover it up. I don't"},{"speaker":"Kate Bradley","startTime":1856.04,"endTime":1859.31,"body":"have to smiley face it up with"},{"speaker":"Kate Bradley","startTime":1856.04,"endTime":1859.31,"body":"them. You know, I mean, so I can"},{"speaker":"Kate Bradley","startTime":1859.58,"endTime":1862.46,"body":"I have to surround myself with"},{"speaker":"Kate Bradley","startTime":1859.58,"endTime":1862.46,"body":"those people, Steve, who can"},{"speaker":"Kate Bradley","startTime":1862.7,"endTime":1866.6,"body":"fill in the blanks that I it's"},{"speaker":"Kate Bradley","startTime":1862.7,"endTime":1866.6,"body":"not my, my specialty spot,"},{"speaker":"Kate Bradley","startTime":1866.6,"endTime":1872.48,"body":"right? And I think a lot about,"},{"speaker":"Kate Bradley","startTime":1866.6,"endTime":1872.48,"body":"look, I'm a wild horse, you"},{"speaker":"Kate Bradley","startTime":1872.48,"endTime":1875.12,"body":"might have heard me say this"},{"speaker":"Kate Bradley","startTime":1872.48,"endTime":1875.12,"body":"before, like, when you the"},{"speaker":"Kate Bradley","startTime":1875.12,"endTime":1880.31,"body":"moment you tell me what to do,"},{"speaker":"Kate Bradley","startTime":1875.12,"endTime":1880.31,"body":"I'm like, bye. I'm out. And"},{"speaker":"Kate Bradley","startTime":1880.31,"endTime":1882.77,"body":"sometimes it's totally"},{"speaker":"Kate Bradley","startTime":1880.31,"endTime":1882.77,"body":"irrational. But that that is my"},{"speaker":"Kate Bradley","startTime":1882.8,"endTime":1887.54,"body":"instinct, you know. And I, I've"},{"speaker":"Kate Bradley","startTime":1882.8,"endTime":1887.54,"body":"tried to treat other people the"},{"speaker":"Kate Bradley","startTime":1887.54,"endTime":1890.06,"body":"same way. Now that can be a"},{"speaker":"Kate Bradley","startTime":1887.54,"endTime":1890.06,"body":"mistake as a leader, because a"},{"speaker":"Kate Bradley","startTime":1890.06,"endTime":1892.46,"body":"lot of people need more"},{"speaker":"Kate Bradley","startTime":1890.06,"endTime":1892.46,"body":"guidance, and they like more"},{"speaker":"Kate Bradley","startTime":1892.46,"endTime":1896.0,"body":"control. But I haven't been able"},{"speaker":"Kate Bradley","startTime":1892.46,"endTime":1896.0,"body":"to really employ them for very"},{"speaker":"Kate Bradley","startTime":1896.0,"endTime":1898.88,"body":"long, I need to have other"},{"speaker":"Kate Bradley","startTime":1896.0,"endTime":1898.88,"body":"people who just run on their own"},{"speaker":"Kate Bradley","startTime":1899.66,"endTime":1904.43,"body":"and, and figure it out. So it's,"},{"speaker":"Kate Bradley","startTime":1899.66,"endTime":1904.43,"body":"it's it's a really interesting"},{"speaker":"Kate Bradley","startTime":1904.43,"endTime":1909.65,"body":"mix that we have. And I and you"},{"speaker":"Kate Bradley","startTime":1904.43,"endTime":1909.65,"body":"should probably do this too. I"},{"speaker":"Kate Bradley","startTime":1909.65,"endTime":1912.2,"body":"don't sit back and take enough"},{"speaker":"Kate Bradley","startTime":1909.65,"endTime":1912.2,"body":"pride in the culture I've"},{"speaker":"Kate Bradley","startTime":1912.2,"endTime":1918.62,"body":"created. Because it's important,"},{"speaker":"Kate Bradley","startTime":1912.2,"endTime":1918.62,"body":"right work is its to do sleep."},{"speaker":"Steve Brown","startTime":1919.88,"endTime":1923.99,"body":"It's the fuel of"},{"speaker":"Steve Brown","startTime":1919.88,"endTime":1923.99,"body":"your organization. And it's an"},{"speaker":"Steve Brown","startTime":1923.99,"endTime":1929.09,"body":"invisible tax. That will it's"},{"speaker":"Steve Brown","startTime":1923.99,"endTime":1929.09,"body":"like the house, the house. The"},{"speaker":"Steve Brown","startTime":1929.09,"endTime":1935.09,"body":"gambling house has a bigger,"},{"speaker":"Steve Brown","startTime":1929.09,"endTime":1935.09,"body":"right? You don't have culture?"},{"speaker":"Steve Brown","startTime":1935.36,"endTime":1940.01,"body":"Yeah. Bigger is taxing your"},{"speaker":"Steve Brown","startTime":1935.36,"endTime":1940.01,"body":"organization and slowing it"},{"speaker":"Steve Brown","startTime":1940.01,"endTime":1943.34,"body":"down. And it's invisible. And"},{"speaker":"Steve Brown","startTime":1940.01,"endTime":1943.34,"body":"it's a stupid tax."},{"speaker":"Kate Bradley","startTime":1944.45,"endTime":1947.84,"body":"Yes, yeah. It's,"},{"speaker":"Kate Bradley","startTime":1944.45,"endTime":1947.84,"body":"it's useless. And you can see,"},{"speaker":"Kate Bradley","startTime":1948.23,"endTime":1950.45,"body":"you know, you go, you go"},{"speaker":"Kate Bradley","startTime":1948.23,"endTime":1950.45,"body":"somewhere, and someone's unhappy"},{"speaker":"Kate Bradley","startTime":1950.45,"endTime":1952.46,"body":"with their job because they're"},{"speaker":"Kate Bradley","startTime":1950.45,"endTime":1952.46,"body":"just pissing vinegar all over"},{"speaker":"Kate Bradley","startTime":1952.46,"endTime":1955.61,"body":"you. And you feel bad for them."},{"speaker":"Kate Bradley","startTime":1952.46,"endTime":1955.61,"body":"Because, you know, I know what"},{"speaker":"Kate Bradley","startTime":1955.61,"endTime":1959.51,"body":"it's like to feel stuck. I mean,"},{"speaker":"Kate Bradley","startTime":1955.61,"endTime":1959.51,"body":"I do YouTube, right. And I just"},{"speaker":"Kate Bradley","startTime":1959.51,"endTime":1963.23,"body":"want to shake them and be like,"},{"speaker":"Kate Bradley","startTime":1959.51,"endTime":1963.23,"body":"just get out of this. You can do"},{"speaker":"Kate Bradley","startTime":1963.23,"endTime":1963.56,"body":"it."},{"speaker":"Steve Brown","startTime":1965.15,"endTime":1967.1,"body":"But it took that"},{"speaker":"Steve Brown","startTime":1965.15,"endTime":1967.1,"body":"from your dad,"},{"speaker":"Kate Bradley","startTime":1967.52,"endTime":1973.82,"body":"to Yeah, my dad,"},{"speaker":"Kate Bradley","startTime":1967.52,"endTime":1973.82,"body":"he, he, I was, I was crying all"},{"speaker":"Kate Bradley","startTime":1973.82,"endTime":1976.52,"body":"the time, I was so unhappy"},{"speaker":"Kate Bradley","startTime":1973.82,"endTime":1976.52,"body":"because my body hurts so bad."},{"speaker":"Kate Bradley","startTime":1976.52,"endTime":1980.09,"body":"And I was terrified, because I"},{"speaker":"Kate Bradley","startTime":1976.52,"endTime":1980.09,"body":"couldn't. So I don't just so the"},{"speaker":"Kate Bradley","startTime":1980.09,"endTime":1982.58,"body":"listeners know, I don't, I don't"},{"speaker":"Kate Bradley","startTime":1980.09,"endTime":1982.58,"body":"type with my hands. I type with"},{"speaker":"Kate Bradley","startTime":1982.58,"endTime":1987.44,"body":"my voice. So the irony that I"},{"speaker":"Kate Bradley","startTime":1982.58,"endTime":1987.44,"body":"still talk for a living is not"},{"speaker":"Kate Bradley","startTime":1987.56,"endTime":1992.6,"body":"not wasted on me. So I I,"},{"speaker":"Kate Bradley","startTime":1987.56,"endTime":1992.6,"body":"because I've epicondylitis and"},{"speaker":"Kate Bradley","startTime":1992.6,"endTime":1997.97,"body":"tendinitis through my fingers"},{"speaker":"Kate Bradley","startTime":1992.6,"endTime":1997.97,"body":"and elbows. And so I'm scared,"},{"speaker":"Kate Bradley","startTime":1998.12,"endTime":2002.05,"body":"right? Because this is everybody"},{"speaker":"Kate Bradley","startTime":1998.12,"endTime":2002.05,"body":"types. There's nothing that you"},{"speaker":"Kate Bradley","startTime":2002.05,"endTime":2004.48,"body":"can't, there's no job you can do"},{"speaker":"Kate Bradley","startTime":2002.05,"endTime":2004.48,"body":"where this is not a thing,"},{"speaker":"Kate Bradley","startTime":2004.48,"endTime":2010.0,"body":"really. And I also was, I knew I"},{"speaker":"Kate Bradley","startTime":2004.48,"endTime":2010.0,"body":"had to leave radio. And that was"},{"speaker":"Kate Bradley","startTime":2010.0,"endTime":2012.55,"body":"terrifying, because that was"},{"speaker":"Kate Bradley","startTime":2010.0,"endTime":2012.55,"body":"where my identity was wrapped"},{"speaker":"Kate Bradley","startTime":2012.55,"endTime":2015.64,"body":"up. And I believe like the best,"},{"speaker":"Kate Bradley","startTime":2012.55,"endTime":2015.64,"body":"the best radio, I made it, I"},{"speaker":"Kate Bradley","startTime":2015.64,"endTime":2019.12,"body":"made it to the show XM, you"},{"speaker":"Kate Bradley","startTime":2015.64,"endTime":2019.12,"body":"know, 20 million listeners today"},{"speaker":"Kate Bradley","startTime":2019.12,"endTime":2024.13,"body":"I was doing it. And my dad shook"},{"speaker":"Kate Bradley","startTime":2019.12,"endTime":2024.13,"body":"me by the shoulders lovingly,"},{"speaker":"Kate Bradley","startTime":2024.19,"endTime":2028.39,"body":"and said, you can't work for"},{"speaker":"Kate Bradley","startTime":2024.19,"endTime":2028.39,"body":"people anymore. And there's no"},{"speaker":"Kate Bradley","startTime":2028.39,"endTime":2028.93,"body":"shame. And that"},{"speaker":"Steve Brown","startTime":2030.43,"endTime":2033.31,"body":"was, that was a"},{"speaker":"Steve Brown","startTime":2030.43,"endTime":2033.31,"body":"powerful comment."},{"speaker":"Kate Bradley","startTime":2034.359,"endTime":2037.539,"body":"It was huge,"},{"speaker":"Kate Bradley","startTime":2034.359,"endTime":2037.539,"body":"because he hit on two things,"},{"speaker":"Kate Bradley","startTime":2037.539,"endTime":2040.989,"body":"because he he opened my eyes"},{"speaker":"Kate Bradley","startTime":2037.539,"endTime":2040.989,"body":"that that there was another way."},{"speaker":"Kate Bradley","startTime":2041.559,"endTime":2043.599,"body":"And I was like, Whoa, duck"},{"speaker":"Kate Bradley","startTime":2041.559,"endTime":2043.599,"body":"because my dad owns his own"},{"speaker":"Kate Bradley","startTime":2043.599,"endTime":2047.679,"body":"business. And my mom owned her"},{"speaker":"Kate Bradley","startTime":2043.599,"endTime":2047.679,"body":"own business, right. And the"},{"speaker":"Kate Bradley","startTime":2047.679,"endTime":2054.369,"body":"other thing that he hit on was"},{"speaker":"Kate Bradley","startTime":2047.679,"endTime":2054.369,"body":"the shame. Because I the reason"},{"speaker":"Kate Bradley","startTime":2054.369,"endTime":2059.259,"body":"I was so upset and stressed is"},{"speaker":"Kate Bradley","startTime":2054.369,"endTime":2059.259,"body":"because I felt like I had I was"},{"speaker":"Kate Bradley","startTime":2059.259,"endTime":2065.229,"body":"disappointing my male in this"},{"speaker":"Kate Bradley","startTime":2059.259,"endTime":2065.229,"body":"case, boss. And that shame was a"},{"speaker":"Kate Bradley","startTime":2065.229,"endTime":2070.719,"body":"huge burden. And I know, I know"},{"speaker":"Kate Bradley","startTime":2065.229,"endTime":2070.719,"body":"a lot of people, but especially"},{"speaker":"Kate Bradley","startTime":2070.719,"endTime":2073.689,"body":"the women entrepreneurs that I"},{"speaker":"Kate Bradley","startTime":2070.719,"endTime":2073.689,"body":"know, we put it on ourselves"},{"speaker":"Kate Bradley","startTime":2073.689,"endTime":2076.479,"body":"first, we think what have we"},{"speaker":"Kate Bradley","startTime":2073.689,"endTime":2076.479,"body":"done wrong? It's first thing we"},{"speaker":"Kate Bradley","startTime":2076.479,"endTime":2079.359,"body":"do, right? That's the default,"},{"speaker":"Kate Bradley","startTime":2076.479,"endTime":2079.359,"body":"and you run through all the"},{"speaker":"Kate Bradley","startTime":2079.359,"endTime":2083.139,"body":"things that you've probably done"},{"speaker":"Kate Bradley","startTime":2079.359,"endTime":2083.139,"body":"wrong. Which is, you know,"},{"speaker":"Kate Bradley","startTime":2083.139,"endTime":2085.839,"body":"that's like such a weird way to"},{"speaker":"Kate Bradley","startTime":2083.139,"endTime":2085.839,"body":"always see yourself as the cause"},{"speaker":"Kate Bradley","startTime":2085.839,"endTime":2094.149,"body":"of the thing. And then when I"},{"speaker":"Kate Bradley","startTime":2085.839,"endTime":2094.149,"body":"realized it wasn't me, that was"},{"speaker":"Kate Bradley","startTime":2094.149,"endTime":2098.289,"body":"like, it was that lift, you"},{"speaker":"Kate Bradley","startTime":2094.149,"endTime":2098.289,"body":"know, and it wasn't easy to"},{"speaker":"Kate Bradley","startTime":2098.289,"endTime":2100.599,"body":"Steve just going you know, that"},{"speaker":"Kate Bradley","startTime":2098.289,"endTime":2100.599,"body":"was a great option. Haha that my"},{"speaker":"Kate Bradley","startTime":2100.599,"endTime":2105.279,"body":"dad gave me. But my I read a"},{"speaker":"Kate Bradley","startTime":2100.599,"endTime":2105.279,"body":"self help I was reading self"},{"speaker":"Kate Bradley","startTime":2105.279,"endTime":2109.389,"body":"help books which I love because"},{"speaker":"Kate Bradley","startTime":2105.279,"endTime":2109.389,"body":"I, I mean, come on, they're just"},{"speaker":"Kate Bradley","startTime":2109.389,"endTime":2116.379,"body":"terrible. So I read the secret"},{"speaker":"Kate Bradley","startTime":2109.389,"endTime":2116.379,"body":"and it was so bad and I was, you"},{"speaker":"Kate Bradley","startTime":2116.379,"endTime":2119.289,"body":"know, I was a fiction writing"},{"speaker":"Kate Bradley","startTime":2116.379,"endTime":2119.289,"body":"major. So like, I feel like as"},{"speaker":"Kate Bradley","startTime":2119.319,"endTime":2124.749,"body":"you know, I have a standard. And"},{"speaker":"Kate Bradley","startTime":2119.319,"endTime":2124.749,"body":"this was not it. But I plowed"},{"speaker":"Kate Bradley","startTime":2124.749,"endTime":2129.969,"body":"through. And I remember, there"},{"speaker":"Kate Bradley","startTime":2124.749,"endTime":2129.969,"body":"was some, some line in it that"},{"speaker":"Kate Bradley","startTime":2129.969,"endTime":2133.389,"body":"just said, you know, what you"},{"speaker":"Kate Bradley","startTime":2129.969,"endTime":2133.389,"body":"say is, is what you are"},{"speaker":"Kate Bradley","startTime":2133.389,"endTime":2135.489,"body":"basically you're like, like,"},{"speaker":"Kate Bradley","startTime":2133.389,"endTime":2135.489,"body":"it's like you are what you eat,"},{"speaker":"Kate Bradley","startTime":2135.489,"endTime":2139.659,"body":"you know, that sort of idea. And"},{"speaker":"Kate Bradley","startTime":2135.489,"endTime":2139.659,"body":"even today, I'll catch myself"},{"speaker":"Kate Bradley","startTime":2139.659,"endTime":2142.989,"body":"but so so at that time, all I"},{"speaker":"Kate Bradley","startTime":2139.659,"endTime":2142.989,"body":"was saying was I hate my job,"},{"speaker":"Kate Bradley","startTime":2143.049,"endTime":2147.549,"body":"I'm in pain. But you know,"},{"speaker":"Kate Bradley","startTime":2143.049,"endTime":2147.549,"body":"negative toxic, and I used to"},{"speaker":"Kate Bradley","startTime":2147.549,"endTime":2151.899,"body":"smoke cigarettes, I was really"},{"speaker":"Kate Bradley","startTime":2147.549,"endTime":2151.899,"body":"good at smoking. So is this"},{"speaker":"Kate Bradley","startTime":2151.899,"endTime":2157.539,"body":"like, toxic Pigpen cloud of just"},{"speaker":"Kate Bradley","startTime":2151.899,"endTime":2157.539,"body":"negativity? And so I, I stopped"},{"speaker":"Kate Bradley","startTime":2157.539,"endTime":2161.619,"body":"that. Because I really, I"},{"speaker":"Kate Bradley","startTime":2157.539,"endTime":2161.619,"body":"thought about the moments in my"},{"speaker":"Kate Bradley","startTime":2161.619,"endTime":2163.779,"body":"life where I felt really good."},{"speaker":"Kate Bradley","startTime":2161.619,"endTime":2163.779,"body":"And I was thinking about"},{"speaker":"Kate Bradley","startTime":2164.169,"endTime":2166.719,"body":"softball and hitting a line"},{"speaker":"Kate Bradley","startTime":2164.169,"endTime":2166.719,"body":"drive and how I felt like a"},{"speaker":"Kate Bradley","startTime":2166.719,"endTime":2170.379,"body":"million dollars then. And I was"},{"speaker":"Kate Bradley","startTime":2166.719,"endTime":2170.379,"body":"like, you know, that's a really"},{"speaker":"Kate Bradley","startTime":2170.379,"endTime":2173.319,"body":"good feeling. I'm going to maybe"},{"speaker":"Kate Bradley","startTime":2170.379,"endTime":2173.319,"body":"there's something to this. I'm"},{"speaker":"Kate Bradley","startTime":2173.319,"endTime":2177.039,"body":"gonna try it. It seemed"},{"speaker":"Kate Bradley","startTime":2173.319,"endTime":2177.039,"body":"ridiculous, you know. And it was"},{"speaker":"Kate Bradley","startTime":2177.039,"endTime":2179.859,"body":"hard because my friends at work,"},{"speaker":"Kate Bradley","startTime":2177.039,"endTime":2179.859,"body":"we all took our smoke breaks"},{"speaker":"Kate Bradley","startTime":2179.859,"endTime":2183.579,"body":"together. And we all complained"},{"speaker":"Kate Bradley","startTime":2179.859,"endTime":2183.579,"body":"about how much we hated work. I"},{"speaker":"Kate Bradley","startTime":2183.579,"endTime":2188.409,"body":"had to stop doing that, you"},{"speaker":"Kate Bradley","startTime":2183.579,"endTime":2188.409,"body":"know. And even today, like, I've"},{"speaker":"Kate Bradley","startTime":2188.409,"endTime":2190.899,"body":"got, I've gotten on my note,"},{"speaker":"Kate Bradley","startTime":2188.409,"endTime":2190.899,"body":"I've got a bunch of sticky notes"},{"speaker":"Kate Bradley","startTime":2190.899,"endTime":2194.439,"body":"on my laptop right here. One"},{"speaker":"Kate Bradley","startTime":2190.899,"endTime":2194.439,"body":"says, Are you sure? It's a great"},{"speaker":"Kate Bradley","startTime":2194.439,"endTime":2196.899,"body":"question to ask yourself about"},{"speaker":"Kate Bradley","startTime":2194.439,"endTime":2196.899,"body":"anything that you're thinking"},{"speaker":"Kate Bradley","startTime":2196.899,"endTime":2200.439,"body":"about? That's especially"},{"speaker":"Kate Bradley","startTime":2196.899,"endTime":2200.439,"body":"negative? Are you sure that that"},{"speaker":"Kate Bradley","startTime":2200.439,"endTime":2205.269,"body":"person who was up your ass and"},{"speaker":"Kate Bradley","startTime":2200.439,"endTime":2205.269,"body":"traffic today was really out to"},{"speaker":"Kate Bradley","startTime":2205.269,"endTime":2209.619,"body":"get you? Right? Are you sure?"},{"speaker":"Kate Bradley","startTime":2205.269,"endTime":2209.619,"body":"Are you sure that your husband"},{"speaker":"Kate Bradley","startTime":2209.619,"endTime":2212.739,"body":"really didn't put the cap on the"},{"speaker":"Kate Bradley","startTime":2209.619,"endTime":2212.739,"body":"toothpaste? Because he wanted to"},{"speaker":"Kate Bradley","startTime":2212.739,"endTime":2217.749,"body":"piss you off today? Right as"},{"speaker":"Kate Bradley","startTime":2212.739,"endTime":2217.749,"body":"these questions, you know, and"},{"speaker":"Kate Bradley","startTime":2217.809,"endTime":2220.449,"body":"the other one I have that I just"},{"speaker":"Kate Bradley","startTime":2217.809,"endTime":2220.449,"body":"got from my meditation app that"},{"speaker":"Kate Bradley","startTime":2220.449,"endTime":2225.909,"body":"I love, Sam Harris. He recently"},{"speaker":"Kate Bradley","startTime":2220.449,"endTime":2225.909,"body":"said, the day will arrive"},{"speaker":"Kate Bradley","startTime":2226.239,"endTime":2232.329,"body":"anyway. There's no rush to get"},{"speaker":"Kate Bradley","startTime":2226.239,"endTime":2232.329,"body":"to the next moment. It's going"},{"speaker":"Kate Bradley","startTime":2232.329,"endTime":2237.219,"body":"to mean so that you don't have"},{"speaker":"Kate Bradley","startTime":2232.329,"endTime":2237.219,"body":"you don't have control that it's"},{"speaker":"Kate Bradley","startTime":2237.219,"endTime":2241.629,"body":"going to happen no matter what."},{"speaker":"Kate Bradley","startTime":2237.219,"endTime":2241.629,"body":"So all you can do is embrace"},{"speaker":"Kate Bradley","startTime":2241.629,"endTime":2245.469,"body":"this thing here. Now and it's"},{"speaker":"Kate Bradley","startTime":2241.629,"endTime":2245.469,"body":"this is hard for me to do. Is it"},{"speaker":"Kate Bradley","startTime":2245.469,"endTime":2246.369,"body":"hard for you to do Steve?"},{"speaker":"Steve Brown","startTime":2247.87,"endTime":2252.37,"body":"To be here in a"},{"speaker":"Steve Brown","startTime":2247.87,"endTime":2252.37,"body":"moment. And yeah, no, I, I get"},{"speaker":"Steve Brown","startTime":2252.37,"endTime":2257.5,"body":"it. I get energy from it."},{"speaker":"Steve Brown","startTime":2252.37,"endTime":2257.5,"body":"Because think about it. Okay."},{"speaker":"Steve Brown","startTime":2257.95,"endTime":2261.49,"body":"How often do you get to sit and"},{"speaker":"Steve Brown","startTime":2257.95,"endTime":2261.49,"body":"talk with someone, you're not"},{"speaker":"Steve Brown","startTime":2261.49,"endTime":2265.78,"body":"interrupted by a waitress or a"},{"speaker":"Steve Brown","startTime":2261.49,"endTime":2265.78,"body":"waiter? You're not You're not"},{"speaker":"Steve Brown","startTime":2265.78,"endTime":2269.35,"body":"checking your text, your spouse"},{"speaker":"Steve Brown","startTime":2265.78,"endTime":2269.35,"body":"is not wanting to be a part of"},{"speaker":"Steve Brown","startTime":2269.35,"endTime":2272.14,"body":"the commerce that you were"},{"speaker":"Steve Brown","startTime":2269.35,"endTime":2272.14,"body":"getting to talk like geeks."},{"speaker":"Steve Brown","startTime":2272.77,"endTime":2276.4,"body":"Okay, we're getting we're"},{"speaker":"Steve Brown","startTime":2272.77,"endTime":2276.4,"body":"getting to talk about what it's"},{"speaker":"Steve Brown","startTime":2276.4,"endTime":2280.9,"body":"just, that's great. My dogs"},{"speaker":"Steve Brown","startTime":2276.4,"endTime":2280.9,"body":"here, my mother is not asking"},{"speaker":"Steve Brown","startTime":2280.9,"endTime":2286.66,"body":"for me to better, right. We're"},{"speaker":"Steve Brown","startTime":2280.9,"endTime":2286.66,"body":"just work. We're just in a room"},{"speaker":"Steve Brown","startTime":2286.66,"endTime":2289.18,"body":"getting to focus on this"},{"speaker":"Steve Brown","startTime":2286.66,"endTime":2289.18,"body":"conversation. And that's what I"},{"speaker":"Steve Brown","startTime":2289.18,"endTime":2289.6,"body":"love."},{"speaker":"Kate Bradley","startTime":2290.95,"endTime":2294.94,"body":"Amazing. It's, I"},{"speaker":"Kate Bradley","startTime":2290.95,"endTime":2294.94,"body":"find it. It's my test, a test"},{"speaker":"Kate Bradley","startTime":2294.94,"endTime":2301.78,"body":"that I have to constantly take"},{"speaker":"Kate Bradley","startTime":2294.94,"endTime":2301.78,"body":"personally. And like, for"},{"speaker":"Kate Bradley","startTime":2301.78,"endTime":2304.48,"body":"example, we'll be driving you"},{"speaker":"Kate Bradley","startTime":2301.78,"endTime":2304.48,"body":"know, as you mentioned, it's a"},{"speaker":"Kate Bradley","startTime":2304.48,"endTime":2306.88,"body":"beautiful here, the Mohawk"},{"speaker":"Kate Bradley","startTime":2304.48,"endTime":2306.88,"body":"Mountain House is right over"},{"speaker":"Kate Bradley","startTime":2306.88,"endTime":2310.42,"body":"there. We're, you know, we're"},{"speaker":"Kate Bradley","startTime":2306.88,"endTime":2310.42,"body":"right in the thick of the shunga"},{"speaker":"Kate Bradley","startTime":2310.45,"endTime":2312.79,"body":"mountains, it's fall and"},{"speaker":"Kate Bradley","startTime":2310.45,"endTime":2312.79,"body":"everything like that. And so"},{"speaker":"Kate Bradley","startTime":2313.03,"endTime":2315.52,"body":"most nights, around five"},{"speaker":"Kate Bradley","startTime":2313.03,"endTime":2315.52,"body":"o'clock, we both leave the"},{"speaker":"Kate Bradley","startTime":2315.52,"endTime":2318.46,"body":"office, which is our here at the"},{"speaker":"Kate Bradley","startTime":2315.52,"endTime":2318.46,"body":"house. And we try to go for a"},{"speaker":"Kate Bradley","startTime":2318.46,"endTime":2321.58,"body":"walk because why not? In COVID,"},{"speaker":"Kate Bradley","startTime":2318.46,"endTime":2321.58,"body":"you know, like, let's just get"},{"speaker":"Kate Bradley","startTime":2321.58,"endTime":2323.68,"body":"out, it's going to be winter,"},{"speaker":"Kate Bradley","startTime":2321.58,"endTime":2323.68,"body":"and we're not going to go out so"},{"speaker":"Kate Bradley","startTime":2323.68,"endTime":2327.61,"body":"much. And so I've been trying to"},{"speaker":"Kate Bradley","startTime":2323.68,"endTime":2327.61,"body":"do this, which is I'll try to"},{"speaker":"Kate Bradley","startTime":2327.94,"endTime":2331.84,"body":"turn my phone off then right"},{"speaker":"Kate Bradley","startTime":2327.94,"endTime":2331.84,"body":"before we go and leave at home"},{"speaker":"Kate Bradley","startTime":2331.84,"endTime":2335.53,"body":"and now it's off for the night."},{"speaker":"Kate Bradley","startTime":2331.84,"endTime":2335.53,"body":"As opposed to on the way there"},{"speaker":"Kate Bradley","startTime":2335.53,"endTime":2338.14,"body":"I'm doing Twitter and my last"},{"speaker":"Kate Bradley","startTime":2335.53,"endTime":2338.14,"body":"check of the social for the day."},{"speaker":"Kate Bradley","startTime":2338.14,"endTime":2342.07,"body":"So like I'm missing the whole"},{"speaker":"Kate Bradley","startTime":2338.14,"endTime":2342.07,"body":"drive. And then after we've had"},{"speaker":"Kate Bradley","startTime":2342.07,"endTime":2344.77,"body":"a walk if I make my phone is"},{"speaker":"Kate Bradley","startTime":2342.07,"endTime":2344.77,"body":"still on I'm like erasing the"},{"speaker":"Kate Bradley","startTime":2344.77,"endTime":2347.74,"body":"whole effects of the walk"},{"speaker":"Kate Bradley","startTime":2344.77,"endTime":2347.74,"body":"because I'm back at work. So you"},{"speaker":"Kate Bradley","startTime":2347.74,"endTime":2350.14,"body":"know how hard it is as an"},{"speaker":"Kate Bradley","startTime":2347.74,"endTime":2350.14,"body":"entrepreneur to turn your phone"},{"speaker":"Kate Bradley","startTime":2350.14,"endTime":2351.52,"body":"off at like, five 530"},{"speaker":"Steve Brown","startTime":2356.5,"endTime":2361.09,"body":"Well, you pass if"},{"speaker":"Steve Brown","startTime":2356.5,"endTime":2361.09,"body":"this is a test for you, your"},{"speaker":"Steve Brown","startTime":2361.12,"endTime":2363.28,"body":"your ace in it today."},{"speaker":"Kate Bradley","startTime":2363.97,"endTime":2365.41,"body":"Thanks. No."},{"speaker":"Steve Brown","startTime":2367.0,"endTime":2370.09,"body":"That conversation"},{"speaker":"Steve Brown","startTime":2367.0,"endTime":2370.09,"body":"that you Dan had with you, you"},{"speaker":"Steve Brown","startTime":2370.09,"endTime":2374.59,"body":"know like there's no shame and"},{"speaker":"Steve Brown","startTime":2370.09,"endTime":2374.59,"body":"you you are not supposed to work"},{"speaker":"Steve Brown","startTime":2374.59,"endTime":2380.11,"body":"for someone. There is this thing"},{"speaker":"Steve Brown","startTime":2374.59,"endTime":2380.11,"body":"that I went through that too. I"},{"speaker":"Steve Brown","startTime":2380.11,"endTime":2385.33,"body":"did bad the shake me like that."},{"speaker":"Steve Brown","startTime":2380.11,"endTime":2385.33,"body":"But there's think about why it"},{"speaker":"Steve Brown","startTime":2385.33,"endTime":2390.49,"body":"was so hard. We were trying to"},{"speaker":"Steve Brown","startTime":2385.33,"endTime":2390.49,"body":"be a good employee. We were"},{"speaker":"Steve Brown","startTime":2390.49,"endTime":2393.61,"body":"trying to do our best job but"},{"speaker":"Steve Brown","startTime":2390.49,"endTime":2393.61,"body":"there was something about that"},{"speaker":"Steve Brown","startTime":2393.61,"endTime":2398.23,"body":"environment that was not really"},{"speaker":"Steve Brown","startTime":2393.61,"endTime":2398.23,"body":"grasping our value and it felt"},{"speaker":"Steve Brown","startTime":2398.23,"endTime":2403.3,"body":"wrong and that There's something"},{"speaker":"Steve Brown","startTime":2398.23,"endTime":2403.3,"body":"in that that wasn't healthy. But"},{"speaker":"Steve Brown","startTime":2403.3,"endTime":2409.45,"body":"then we grow up thinking we need"},{"speaker":"Steve Brown","startTime":2403.3,"endTime":2409.45,"body":"someone's permission to go and"},{"speaker":"Steve Brown","startTime":2409.45,"endTime":2414.52,"body":"do this thing that's deeper and"},{"speaker":"Steve Brown","startTime":2409.45,"endTime":2414.52,"body":"what we're really mad about. And"},{"speaker":"Steve Brown","startTime":2414.52,"endTime":2418.0,"body":"so your dad was saying, Look,"},{"speaker":"Steve Brown","startTime":2414.52,"endTime":2418.0,"body":"you don't need permission. You"},{"speaker":"Steve Brown","startTime":2418.0,"endTime":2422.26,"body":"have what it takes, it is going"},{"speaker":"Steve Brown","startTime":2418.0,"endTime":2422.26,"body":"to be messy. And, and I"},{"speaker":"Steve Brown","startTime":2422.29,"endTime":2426.52,"body":"guarantee Kate, I would bet that"},{"speaker":"Steve Brown","startTime":2422.29,"endTime":2426.52,"body":"it's been harder and more"},{"speaker":"Steve Brown","startTime":2426.52,"endTime":2434.47,"body":"stressful. But at least you're"},{"speaker":"Steve Brown","startTime":2426.52,"endTime":2434.47,"body":"driving that. That caravan."},{"speaker":"Steve Brown","startTime":2434.77,"endTime":2437.14,"body":"Those people that are following"},{"speaker":"Steve Brown","startTime":2434.77,"endTime":2437.14,"body":"you, you're the one that's in"},{"speaker":"Steve Brown","startTime":2437.14,"endTime":2441.88,"body":"front, going through all that."},{"speaker":"Steve Brown","startTime":2437.14,"endTime":2441.88,"body":"That journey. Yeah, I"},{"speaker":"Kate Bradley","startTime":2441.88,"endTime":2444.64,"body":"would never not"},{"speaker":"Kate Bradley","startTime":2441.88,"endTime":2444.64,"body":"not do this. Like, even though I"},{"speaker":"Kate Bradley","startTime":2444.64,"endTime":2447.79,"body":"know, all the know, all that I"},{"speaker":"Kate Bradley","startTime":2444.64,"endTime":2447.79,"body":"know. I mean, I, we like to joke"},{"speaker":"Kate Bradley","startTime":2447.79,"endTime":2450.37,"body":"and say, I get punched in the"},{"speaker":"Kate Bradley","startTime":2447.79,"endTime":2450.37,"body":"face every day. But that's how"},{"speaker":"Kate Bradley","startTime":2450.37,"endTime":2454.21,"body":"it feels, you know, but you like"},{"speaker":"Kate Bradley","startTime":2450.37,"endTime":2454.21,"body":"it somehow. Because to your"},{"speaker":"Kate Bradley","startTime":2454.21,"endTime":2460.03,"body":"point, it's, it's the stress of"},{"speaker":"Kate Bradley","startTime":2454.21,"endTime":2460.03,"body":"working with holes is infinitely"},{"speaker":"Kate Bradley","startTime":2460.03,"endTime":2465.4,"body":"worse. Which is weird, because"},{"speaker":"Kate Bradley","startTime":2460.03,"endTime":2465.4,"body":"like, there's safety and money,"},{"speaker":"Kate Bradley","startTime":2465.43,"endTime":2467.26,"body":"you know, like getting a"},{"speaker":"Kate Bradley","startTime":2465.43,"endTime":2467.26,"body":"paycheck and knowing it's"},{"speaker":"Kate Bradley","startTime":2467.26,"endTime":2471.64,"body":"coming. That's, that's, that can"},{"speaker":"Kate Bradley","startTime":2467.26,"endTime":2471.64,"body":"relieve a lot of stress. But I"},{"speaker":"Kate Bradley","startTime":2471.64,"endTime":2474.16,"body":"mean, it's not that I don't"},{"speaker":"Kate Bradley","startTime":2471.64,"endTime":2474.16,"body":"stress out about money. But I"},{"speaker":"Kate Bradley","startTime":2474.16,"endTime":2478.09,"body":"mean, if there's, you know,"},{"speaker":"Kate Bradley","startTime":2474.16,"endTime":2478.09,"body":"we've been down to the wire"},{"speaker":"Kate Bradley","startTime":2478.09,"endTime":2483.79,"body":"multiple times. My level of my"},{"speaker":"Kate Bradley","startTime":2478.09,"endTime":2483.79,"body":"level of pain tolerance is just,"},{"speaker":"Kate Bradley","startTime":2484.09,"endTime":2487.39,"body":"or that is higher than maybe"},{"speaker":"Kate Bradley","startTime":2484.09,"endTime":2487.39,"body":"someone else's. Yeah."},{"speaker":"Steve Brown","startTime":2488.29,"endTime":2491.17,"body":"So I want to pivot"},{"speaker":"Steve Brown","startTime":2488.29,"endTime":2491.17,"body":"here. So if you're listening to"},{"speaker":"Steve Brown","startTime":2491.17,"endTime":2496.54,"body":"this on the podcast, be sure to"},{"speaker":"Steve Brown","startTime":2491.17,"endTime":2496.54,"body":"like a just do this for me."},{"speaker":"Steve Brown","startTime":2498.37,"endTime":2501.67,"body":"Because Kate, I know you're"},{"speaker":"Steve Brown","startTime":2498.37,"endTime":2501.67,"body":"loving listening to Kate, just"},{"speaker":"Steve Brown","startTime":2501.67,"endTime":2505.45,"body":"hit a like or subscribe. Okay."},{"speaker":"Steve Brown","startTime":2501.67,"endTime":2505.45,"body":"And same on YouTube. If you've"},{"speaker":"Steve Brown","startTime":2505.45,"endTime":2510.43,"body":"been watching this hidden hit do"},{"speaker":"Steve Brown","startTime":2505.45,"endTime":2510.43,"body":"it for Kate, not me. This I this"},{"speaker":"Steve Brown","startTime":2510.43,"endTime":2514.33,"body":"is awesome. I'm this is the best"},{"speaker":"Steve Brown","startTime":2510.43,"endTime":2514.33,"body":"part. Okay, I want to ask you"},{"speaker":"Steve Brown","startTime":2514.33,"endTime":2518.32,"body":"some questions, Kate. Okay. Not"},{"speaker":"Steve Brown","startTime":2514.33,"endTime":2518.32,"body":"that I haven't been. But it's"},{"speaker":"Steve Brown","startTime":2518.32,"endTime":2521.71,"body":"like, these are questions that a"},{"speaker":"Steve Brown","startTime":2518.32,"endTime":2521.71,"body":"lot of people ask, and I just"},{"speaker":"Steve Brown","startTime":2521.71,"endTime":2525.04,"body":"want to hear your answer,"},{"speaker":"Steve Brown","startTime":2521.71,"endTime":2525.04,"body":"because they want to know. Okay,"},{"speaker":"Steve Brown","startTime":2525.31,"endTime":2532.3,"body":"so in your opinion, a robust"},{"speaker":"Steve Brown","startTime":2525.31,"endTime":2532.3,"body":"social media plan includes which"},{"speaker":"Steve Brown","startTime":2532.3,"endTime":2533.08,"body":"of the following."},{"speaker":"Kate Bradley","startTime":2536.8,"endTime":2541.45,"body":"I'm gonna answer"},{"speaker":"Kate Bradley","startTime":2536.8,"endTime":2541.45,"body":"bizarrely. But the first thing"},{"speaker":"Kate Bradley","startTime":2541.45,"endTime":2545.41,"body":"is the most robust, and I'm not"},{"speaker":"Kate Bradley","startTime":2541.45,"endTime":2545.41,"body":"sure I like that word so much."},{"speaker":"Kate Bradley","startTime":2545.41,"endTime":2548.83,"body":"But the most robust thing you"},{"speaker":"Kate Bradley","startTime":2545.41,"endTime":2548.83,"body":"can do is one thing well, so"},{"speaker":"Kate Bradley","startTime":2548.83,"endTime":2552.76,"body":"pick one thing, and do it well."},{"speaker":"Kate Bradley","startTime":2548.83,"endTime":2552.76,"body":"Right. So you don't have to do"},{"speaker":"Kate Bradley","startTime":2552.76,"endTime":2556.15,"body":"all the channels, email, social,"},{"speaker":"Kate Bradley","startTime":2552.76,"endTime":2556.15,"body":"whatever it is just pick one and"},{"speaker":"Kate Bradley","startTime":2556.15,"endTime":2557.65,"body":"be like, I'm going to master"},{"speaker":"Kate Bradley","startTime":2556.15,"endTime":2557.65,"body":"this thing."},{"speaker":"Steve Brown","startTime":2559.99,"endTime":2564.31,"body":"Boom. Yeah. So why"},{"speaker":"Steve Brown","startTime":2559.99,"endTime":2564.31,"body":"is social media an important"},{"speaker":"Steve Brown","startTime":2564.31,"endTime":2566.26,"body":"part of inbound marketing?"},{"speaker":"Kate Bradley","startTime":2572.56,"endTime":2574.87,"body":"reasons it's"},{"speaker":"Kate Bradley","startTime":2572.56,"endTime":2574.87,"body":"because what it's, I feel like"},{"speaker":"Kate Bradley","startTime":2574.87,"endTime":2576.88,"body":"it's like, you know, Oh, would"},{"speaker":"Kate Bradley","startTime":2574.87,"endTime":2576.88,"body":"you jump over the bridge if all"},{"speaker":"Kate Bradley","startTime":2576.88,"endTime":2579.73,"body":"your friends are jumping over"},{"speaker":"Kate Bradley","startTime":2576.88,"endTime":2579.73,"body":"the bridge? So, first of all,"},{"speaker":"Kate Bradley","startTime":2579.73,"endTime":2581.92,"body":"it's because it is what"},{"speaker":"Kate Bradley","startTime":2579.73,"endTime":2581.92,"body":"everyone's doing. And it's where"},{"speaker":"Kate Bradley","startTime":2581.95,"endTime":2585.79,"body":"you have to be where people are,"},{"speaker":"Kate Bradley","startTime":2581.95,"endTime":2585.79,"body":"right? I mean, if you know that"},{"speaker":"Kate Bradley","startTime":2585.79,"endTime":2589.75,"body":"3000 People drive down this"},{"speaker":"Kate Bradley","startTime":2585.79,"endTime":2589.75,"body":"particular road every day. But"},{"speaker":"Kate Bradley","startTime":2589.75,"endTime":2594.91,"body":"your sign out there. Right? I"},{"speaker":"Kate Bradley","startTime":2589.75,"endTime":2594.91,"body":"mean, be stupid not to. So"},{"speaker":"Kate Bradley","startTime":2594.91,"endTime":2604.78,"body":"that's, that's, I think, the the"},{"speaker":"Kate Bradley","startTime":2594.91,"endTime":2604.78,"body":"most obvious. Most obvious"},{"speaker":"Kate Bradley","startTime":2604.78,"endTime":2610.15,"body":"answer, yeah, it's not very sexy"},{"speaker":"Kate Bradley","startTime":2604.78,"endTime":2610.15,"body":"one, but you have to write?"},{"speaker":"Steve Brown","startTime":2610.57,"endTime":2614.77,"body":"Yeah. And then why"},{"speaker":"Steve Brown","startTime":2610.57,"endTime":2614.77,"body":"is social media so attractive"},{"speaker":"Steve Brown","startTime":2614.77,"endTime":2616.21,"body":"for consumers?"},{"speaker":"Kate Bradley","startTime":2617.98,"endTime":2620.77,"body":"Well, because the"},{"speaker":"Kate Bradley","startTime":2617.98,"endTime":2620.77,"body":"people still think they can"},{"speaker":"Kate Bradley","startTime":2620.77,"endTime":2624.79,"body":"measure marketing. And you"},{"speaker":"Kate Bradley","startTime":2620.77,"endTime":2624.79,"body":"can't, by the way, that's the"},{"speaker":"Kate Bradley","startTime":2625.03,"endTime":2632.02,"body":"point. You're laughing as you"},{"speaker":"Kate Bradley","startTime":2625.03,"endTime":2632.02,"body":"know. Yeah, this is the big myth"},{"speaker":"Kate Bradley","startTime":2632.02,"endTime":2636.7,"body":"about social media, is that now"},{"speaker":"Kate Bradley","startTime":2632.02,"endTime":2636.7,"body":"lately certainly is trying to"},{"speaker":"Kate Bradley","startTime":2636.7,"endTime":2638.65,"body":"measure the thing that nobody"},{"speaker":"Kate Bradley","startTime":2636.7,"endTime":2638.65,"body":"can measure, which is the words"},{"speaker":"Kate Bradley","startTime":2638.65,"endTime":2644.14,"body":"themselves, right. So the thing"},{"speaker":"Kate Bradley","startTime":2638.65,"endTime":2644.14,"body":"people are still most scared"},{"speaker":"Kate Bradley","startTime":2644.14,"endTime":2646.51,"body":"about with marketing is because"},{"speaker":"Kate Bradley","startTime":2644.14,"endTime":2646.51,"body":"they don't get it. It's"},{"speaker":"Kate Bradley","startTime":2646.54,"endTime":2649.36,"body":"mysterious there. And that's"},{"speaker":"Kate Bradley","startTime":2646.54,"endTime":2649.36,"body":"that human part we talked about"},{"speaker":"Kate Bradley","startTime":2649.36,"endTime":2653.83,"body":"before the human makes it magic."},{"speaker":"Kate Bradley","startTime":2649.36,"endTime":2653.83,"body":"It's the Genesee quad the thing"},{"speaker":"Kate Bradley","startTime":2653.83,"endTime":2658.36,"body":"you can put your finger on."},{"speaker":"Kate Bradley","startTime":2653.83,"endTime":2658.36,"body":"Right? And it will always be"},{"speaker":"Kate Bradley","startTime":2658.36,"endTime":2661.33,"body":"that way. So you know, try not"},{"speaker":"Kate Bradley","startTime":2658.36,"endTime":2661.33,"body":"to get too bunched up about"},{"speaker":"Kate Bradley","startTime":2661.33,"endTime":2665.17,"body":"that. But you know, I always"},{"speaker":"Kate Bradley","startTime":2661.33,"endTime":2665.17,"body":"think of this is tied in maybe"},{"speaker":"Kate Bradley","startTime":2665.17,"endTime":2668.02,"body":"to your last question a little"},{"speaker":"Kate Bradley","startTime":2665.17,"endTime":2668.02,"body":"bit as well. There's an old"},{"speaker":"Kate Bradley","startTime":2668.02,"endTime":2672.1,"body":"marketing adage that says, if"},{"speaker":"Kate Bradley","startTime":2668.02,"endTime":2672.1,"body":"you're not marketing, you're"},{"speaker":"Kate Bradley","startTime":2672.1,"endTime":2675.85,"body":"winking in the dark. Get it"},{"speaker":"Steve Brown","startTime":2679.719,"endTime":2683.499,"body":"nobody can see"},{"speaker":"Steve Brown","startTime":2679.719,"endTime":2683.499,"body":"that's right. Yeah. Flirting"},{"speaker":"Steve Brown","startTime":2683.499,"endTime":2684.699,"body":"with them in the dark."},{"speaker":"Kate Bradley","startTime":2685.15,"endTime":2687.94,"body":"Yeah. And you got"},{"speaker":"Kate Bradley","startTime":2685.15,"endTime":2687.94,"body":"to do it you know social you"},{"speaker":"Kate Bradley","startTime":2687.94,"endTime":2690.97,"body":"mentioned this in the top is"},{"speaker":"Kate Bradley","startTime":2687.94,"endTime":2690.97,"body":"social is part of SEO they're"},{"speaker":"Kate Bradley","startTime":2691.03,"endTime":2694.12,"body":"they're just basically SEO"},{"speaker":"Kate Bradley","startTime":2691.03,"endTime":2694.12,"body":"engines now. All the all the"},{"speaker":"Kate Bradley","startTime":2694.12,"endTime":2697.12,"body":"channels, Facebook or meta that"},{"speaker":"Kate Bradley","startTime":2694.12,"endTime":2697.12,"body":"whatever they're calling"},{"speaker":"Kate Bradley","startTime":2697.12,"endTime":2699.85,"body":"themselves now which is thanks"},{"speaker":"Kate Bradley","startTime":2697.12,"endTime":2699.85,"body":"for worrying a good word for me."},{"speaker":"Kate Bradley","startTime":2699.85,"endTime":2707.02,"body":"My You have to be there because"},{"speaker":"Kate Bradley","startTime":2699.85,"endTime":2707.02,"body":"you want to be found, right? And"},{"speaker":"Kate Bradley","startTime":2707.05,"endTime":2711.19,"body":"the tough thing is there, you"},{"speaker":"Kate Bradley","startTime":2707.05,"endTime":2711.19,"body":"know, some people may in fact"},{"speaker":"Kate Bradley","startTime":2711.19,"endTime":2714.85,"body":"try to find you. But if you"},{"speaker":"Kate Bradley","startTime":2711.19,"endTime":2714.85,"body":"build it, they will come does is"},{"speaker":"Kate Bradley","startTime":2714.85,"endTime":2722.08,"body":"not true. You have to do"},{"speaker":"Kate Bradley","startTime":2714.85,"endTime":2722.08,"body":"handsprings and magic tricks,"},{"speaker":"Kate Bradley","startTime":2722.23,"endTime":2723.7,"body":"basically, to get people to"},{"speaker":"Kate Bradley","startTime":2722.23,"endTime":2723.7,"body":"notice you."},{"speaker":"Steve Brown","startTime":2724.57,"endTime":2729.46,"body":"You have to have,"},{"speaker":"Steve Brown","startTime":2724.57,"endTime":2729.46,"body":"you have to have the experience,"},{"speaker":"Steve Brown","startTime":2729.49,"endTime":2732.76,"body":"and you need to be able to"},{"speaker":"Steve Brown","startTime":2729.49,"endTime":2732.76,"body":"communicate, you know what"},{"speaker":"Steve Brown","startTime":2732.76,"endTime":2737.05,"body":"you're talking about, not just"},{"speaker":"Steve Brown","startTime":2732.76,"endTime":2737.05,"body":"post stuff regularly. Yeah."},{"speaker":"Steve Brown","startTime":2737.71,"endTime":2746.38,"body":"Yeah. So I'm curious about, you"},{"speaker":"Steve Brown","startTime":2737.71,"endTime":2746.38,"body":"mentioned it so that Facebook's"},{"speaker":"Steve Brown","startTime":2747.04,"endTime":2751.0,"body":"name is going to change. I think"},{"speaker":"Steve Brown","startTime":2747.04,"endTime":2751.0,"body":"that these social media"},{"speaker":"Steve Brown","startTime":2751.03,"endTime":2754.33,"body":"companies are realizing that"},{"speaker":"Steve Brown","startTime":2751.03,"endTime":2754.33,"body":"people are leaving those"},{"speaker":"Steve Brown","startTime":2754.33,"endTime":2758.5,"body":"platforms, they used to be the"},{"speaker":"Steve Brown","startTime":2754.33,"endTime":2758.5,"body":"only game in town. Yeah. Okay."},{"speaker":"Steve Brown","startTime":2759.34,"endTime":2764.47,"body":"And, and so they they're all"},{"speaker":"Steve Brown","startTime":2759.34,"endTime":2764.47,"body":"these other platforms showing"},{"speaker":"Steve Brown","startTime":2764.47,"endTime":2770.95,"body":"up? What's the clubhouse, right,"},{"speaker":"Steve Brown","startTime":2764.47,"endTime":2770.95,"body":"clubhouse, and rumble and all"},{"speaker":"Steve Brown","startTime":2770.95,"endTime":2776.65,"body":"these other things, does lately"},{"speaker":"Steve Brown","startTime":2770.95,"endTime":2776.65,"body":"have a plan that includes those."},{"speaker":"Kate Bradley","startTime":2778.09,"endTime":2781.93,"body":"So here's the"},{"speaker":"Kate Bradley","startTime":2778.09,"endTime":2781.93,"body":"secret, we're actually about to"},{"speaker":"Kate Bradley","startTime":2781.93,"endTime":2785.47,"body":"release a product that doesn't"},{"speaker":"Kate Bradley","startTime":2781.93,"endTime":2785.47,"body":"include a publishing platform."},{"speaker":"Kate Bradley","startTime":2786.49,"endTime":2792.49,"body":"We're lately attaches to"},{"speaker":"Kate Bradley","startTime":2786.49,"endTime":2792.49,"body":"whatever you already have. And"},{"speaker":"Kate Bradley","startTime":2792.55,"endTime":2797.41,"body":"there's a lot of reasons we're"},{"speaker":"Kate Bradley","startTime":2792.55,"endTime":2797.41,"body":"doing this. One of them is"},{"speaker":"Kate Bradley","startTime":2797.41,"endTime":2801.52,"body":"because it'll get us much faster"},{"speaker":"Kate Bradley","startTime":2797.41,"endTime":2801.52,"body":"adoptability. Because I don't"},{"speaker":"Kate Bradley","startTime":2801.52,"endTime":2803.86,"body":"have to get you to switch from"},{"speaker":"Kate Bradley","startTime":2801.52,"endTime":2803.86,"body":"what you already have number"},{"speaker":"Kate Bradley","startTime":2803.86,"endTime":2811.63,"body":"one. And it'll, we believe that"},{"speaker":"Kate Bradley","startTime":2803.86,"endTime":2811.63,"body":"it'll make us whether it's"},{"speaker":"Kate Bradley","startTime":2811.63,"endTime":2814.33,"body":"integrating with HubSpot, which"},{"speaker":"Kate Bradley","startTime":2811.63,"endTime":2814.33,"body":"have already done HootSuite,"},{"speaker":"Kate Bradley","startTime":2814.33,"endTime":2818.74,"body":"which is underway, working on"},{"speaker":"Kate Bradley","startTime":2814.33,"endTime":2818.74,"body":"Agora Pulse, you know, trying to"},{"speaker":"Kate Bradley","startTime":2818.74,"endTime":2820.84,"body":"get buffers attention over"},{"speaker":"Kate Bradley","startTime":2818.74,"endTime":2820.84,"body":"there, because they've, they've"},{"speaker":"Kate Bradley","startTime":2820.84,"endTime":2824.65,"body":"paused integration. So I gotta"},{"speaker":"Kate Bradley","startTime":2820.84,"endTime":2824.65,"body":"go yell at Joel and get him to"},{"speaker":"Kate Bradley","startTime":2824.65,"endTime":2829.42,"body":"notice me. But the idea is to"},{"speaker":"Kate Bradley","startTime":2824.65,"endTime":2829.42,"body":"make it make it a frictionless"},{"speaker":"Kate Bradley","startTime":2829.42,"endTime":2834.19,"body":"experience, so that we're not in"},{"speaker":"Kate Bradley","startTime":2829.42,"endTime":2834.19,"body":"charge of figuring out how to"},{"speaker":"Kate Bradley","startTime":2834.19,"endTime":2837.46,"body":"integrate with all these new"},{"speaker":"Kate Bradley","startTime":2834.19,"endTime":2837.46,"body":"places, right? Somebody else has"},{"speaker":"Kate Bradley","startTime":2837.46,"endTime":2840.07,"body":"to do that. Who's way better at"},{"speaker":"Kate Bradley","startTime":2837.46,"endTime":2840.07,"body":"it than we are, frankly."},{"speaker":"Steve Brown","startTime":2841.39,"endTime":2846.94,"body":"Right? So we've"},{"speaker":"Steve Brown","startTime":2841.39,"endTime":2846.94,"body":"been listening. We're excited"},{"speaker":"Steve Brown","startTime":2846.94,"endTime":2849.94,"body":"about maybe learning about your"},{"speaker":"Steve Brown","startTime":2846.94,"endTime":2849.94,"body":"platform, how should people"},{"speaker":"Steve Brown","startTime":2850.33,"endTime":2854.68,"body":"reach out, get set up, get a"},{"speaker":"Steve Brown","startTime":2850.33,"endTime":2854.68,"body":"free test drive, whatever it is."},{"speaker":"Kate Bradley","startTime":2855.4,"endTime":2857.14,"body":"I just love you,"},{"speaker":"Kate Bradley","startTime":2855.4,"endTime":2857.14,"body":"Steve, thank you for being so"},{"speaker":"Kate Bradley","startTime":2857.14,"endTime":2864.16,"body":"kind to me today. We're at dub"},{"speaker":"Kate Bradley","startTime":2857.14,"endTime":2864.16,"body":"dub. dub.lately.ai. Just wave"},{"speaker":"Kate Bradley","startTime":2864.16,"endTime":2868.3,"body":"high, it's no sweat. We're, we"},{"speaker":"Kate Bradley","startTime":2864.16,"endTime":2868.3,"body":"like to meet people as you know."},{"speaker":"Kate Bradley","startTime":2868.78,"endTime":2872.17,"body":"And if you if you don't want to"},{"speaker":"Kate Bradley","startTime":2868.78,"endTime":2872.17,"body":"buy it, that's fine. At least"},{"speaker":"Kate Bradley","startTime":2872.2,"endTime":2875.02,"body":"see it. I can guarantee you that"},{"speaker":"Kate Bradley","startTime":2872.2,"endTime":2875.02,"body":"your eyeballs will pop out of"},{"speaker":"Kate Bradley","startTime":2875.02,"endTime":2876.34,"body":"your head a little bit."},{"speaker":"Steve Brown","startTime":2880.03,"endTime":2883.3,"body":"Yeah, do it. 98% of"},{"speaker":"Steve Brown","startTime":2880.03,"endTime":2883.3,"body":"the folks that the eyeballs pop"},{"speaker":"Steve Brown","startTime":2883.3,"endTime":2885.7,"body":"out, sign up. Yeah."},{"speaker":"Kate Bradley","startTime":2885.76,"endTime":2887.47,"body":"All right. You"},{"speaker":"Kate Bradley","startTime":2885.76,"endTime":2887.47,"body":"might as well learn our tricks,"},{"speaker":"Kate Bradley","startTime":2887.47,"endTime":2891.22,"body":"but you know, if nothing else,"},{"speaker":"Kate Bradley","startTime":2887.47,"endTime":2891.22,"body":"see how it works."},{"speaker":"Steve Brown","startTime":2891.549,"endTime":2895.029,"body":"Kate Chernus you've"},{"speaker":"Steve Brown","startTime":2891.549,"endTime":2895.029,"body":"been an awesome guest on the ROI"},{"speaker":"Steve Brown","startTime":2895.029,"endTime":2896.259,"body":"online podcast."},{"speaker":"Kate Bradley","startTime":2896.83,"endTime":2898.75,"body":"Thank you so much,"},{"speaker":"Kate Bradley","startTime":2896.83,"endTime":2898.75,"body":"Dave. I hope you come for a ride"},{"speaker":"Kate Bradley","startTime":2898.75,"endTime":2900.07,"body":"this way again, and I can meet"},{"speaker":"Kate Bradley","startTime":2898.75,"endTime":2900.07,"body":"you."},{"speaker":"Steve Brown","startTime":2900.7,"endTime":2904.78,"body":"Yeah, I want to."},{"speaker":"Steve Brown","startTime":2900.7,"endTime":2904.78,"body":"We'll figure it out sincerely."},{"speaker":"Steve Brown","startTime":2906.49,"endTime":2910.42,"body":"Alright, Kate, thanks so much. I"},{"speaker":"Steve Brown","startTime":2906.49,"endTime":2910.42,"body":"appreciate you. And that's a"},{"speaker":"Steve Brown","startTime":2910.42,"endTime":2917.74,"body":"wrap. Thanks for listening to"},{"speaker":"Steve Brown","startTime":2910.42,"endTime":2917.74,"body":"another fun episode of the ROI"},{"speaker":"Steve Brown","startTime":2917.74,"endTime":2921.58,"body":"online podcast. For more, be"},{"speaker":"Steve Brown","startTime":2917.74,"endTime":2921.58,"body":"sure to check out the show notes"},{"speaker":"Steve Brown","startTime":2921.58,"endTime":2925.18,"body":"of this episode. And feel free"},{"speaker":"Steve Brown","startTime":2921.58,"endTime":2925.18,"body":"to connect with me on LinkedIn"},{"speaker":"Steve Brown","startTime":2925.18,"endTime":2928.9,"body":"where we can chat and I can help"},{"speaker":"Steve Brown","startTime":2925.18,"endTime":2928.9,"body":"direct you to the resources"},{"speaker":"Steve Brown","startTime":2928.9,"endTime":2932.23,"body":"you're searching for. To learn"},{"speaker":"Steve Brown","startTime":2928.9,"endTime":2932.23,"body":"more about how you can grow your"},{"speaker":"Steve Brown","startTime":2932.23,"endTime":2936.28,"body":"business better. Be sure to pick"},{"speaker":"Steve Brown","startTime":2932.23,"endTime":2936.28,"body":"up your copy of my book, The"},{"speaker":"Steve Brown","startTime":2936.28,"endTime":2941.83,"body":"Golden toilet at surprise, that"},{"speaker":"Steve Brown","startTime":2936.28,"endTime":2941.83,"body":"golden toilet.com I'm Steve"},{"speaker":"Steve Brown","startTime":2941.83,"endTime":2945.4,"body":"Brown, and we'll see you next"},{"speaker":"Steve Brown","startTime":2941.83,"endTime":2945.4,"body":"week on another fun episode of"},{"speaker":"Steve Brown","startTime":2945.58,"endTime":2948.25,"body":"the ROI online podcast."}]}