Filmmakers In Advertising

#044 The Humanity of it All with Darren Foldes | Sibling Rivalry

• Codey Wilson

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This week, Justin chats with Darren Foldes, Partner and Head of Films at Sibling Rivalry, an integrated creative company based in New York and Los Angeles.

Darren discusses his path to Sibling Rivalry, all the way from growing up around New York City with a father who worked as a cameraman for ABC Channel 7 News, to taking a paid internship in Los Angeles, co-writing and producing kids films for MGM, and then leaving the feature/TV world to make the switch to advertising and working as an Executive Producer. 

A major theme that Darren shares  is how great work emerges from collective spontaneity, happy accidents, and creating an egalitarian, psychologically safe environment where the best idea wins. Some of our favorite topics include:

  • Advertising’s broader value through brands’ positive impact, economic contribution, and “edutainment”
  • The case for increased California advertising tax credits to support local crews and the wider economy. 
  • Leading with clarity, patience, and appreciation rather than fear
  • Darren’s DJ background, including being asked to play a late-night event for a famous musician. (listen in to find out who)


Darren’s interview provides seasoned insight, fun stories, & a reminder of the power of kindness in our creative field. He speaks to so much of what resonates with us at Cry, and we think it will speak to you too.

Links:

Sibling Rivalry’s Site

Darren’s LinkedIn

Darren’s DJ Playlist

Projects Darren is especially proud of:

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From CRY, a Creative, Production, and Post house based in New York City.

Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com