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Filmmakers In Advertising
Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
Filmmakers In Advertising
FIA 048 The Truth Under the Truth with Christine Taffe & Heather Larimer | Orchard Creative
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This week on FIA, Justin is joined by Creative Director Christine Taffe, and Executive Creative Director Heather Larimer, both at Orchard Creative. Also, making her first appearance on the podcast, is Michelle Mundt, Associate Producer at Cry.
In this episode, Christine and Heather discuss their collaborations at Orchard, with stories from award winning projects with Ocean Spray and Etsy. They dig into their approach to collaboration, feedback, and crafting emotionally true campaigns that have lasting impact.
They discuss pitching by closing an “imagination gap,” and finding the “truth under the truth” in the context of products & brands. They also talk about how they create manifestos as a point of view that can become campaigns and how that helps them trend toward confidently useful, profound brand work over just adding to the noise.
Overall, their discussion is full of wisdom, laughs, and great stories you don’t want to miss.
Links:
“Jiggle” | Ocean Spray - Power Your Holidays
“Celebrate Being Human” | Etsy
Commercials That Inspired Christine & Heather:
“Nothing Beats a Londoner” | Nike
CluesBySam.com (Justin’s recommendation
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From CRY, a Creative, Production, and Post house based in New York City.
Brought to you by CRY www.filmcry.com
Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com