Today’s show is about marketing for the now! Why for the now? Because the strategies in marketing today are literally changing as I speak. Because of digital technology, specifically social media. In today’s marketing world, if you don’t have a presence on all social media outlets like Instagram, Facebook, Linked In, and even now TikTok, ladies, and gentlemen, you don’t exist. Yes! over 70% of the population can’t see you! You might say: “ But, Daria, I have a website and pay lot’s of money on SEO and google”… Well, by the time they searched you on Google, they have been searching 10 other businesses they found on social media first. Let me ask you a question: How many minutes,…excuse me…, hours, do you spend a day on social media, versus google?
Don’t get me wrong, SEO optimization and all is important, but honestly, Google is so diluted and SEO strategies are so outdated due to the rapid coding changes of google that any SEO company claiming they are on top of it, either are delusional or you are a wishful thinker. Google is not the only player in town when it comes to marketing. So, What do now? Honestly, it’s above my pay grade. But I know enough to realize that today, more so than ever, it is important to have a virtual CMO that is an expert in digital marketing and understands the rapid shifts and dynamics in technology coupled with the internet and social media. More importantly, understands consumer behavior pertaining to your specific business.
One of these people is my friend Steve Seidel from the Seidel Agency. An expert marketer and entrepreneur, Steve Seidel, who is an `Award-Winning Marketer, Speaker, and Founder of The Seidel Agency, with over 15 years of experience building brands to make an impact, inspire positive action, and empower audiences everywhere. Voted "What to Watch on the Web" by USA Today, Steve builds, consults, and catapults Fortune 500 clients to the next level within entertainment, technology, and aesthetics.
Having had the privilege to get to know him as a person and friend, to me what makes this guy most special and what I love about him, is his kind and genuine character. His values are truly reflected in his companies logo and state: Do Good. Give Back. Make an Impact. ….And that’s what he is truly about. Listen in to my conversation with today’s virtual CMO, Steve Seidel.
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