Live Event Podcast from Event Hub
State of the Live Events Industry: Sponsorship + 411 on Event Cancellation Insurance
Chapters
Live Event Podcast from Event Hub
State of the Live Events Industry: Sponsorship + 411 on Event Cancellation Insurance
Mar 20, 2020 Season 1 Episode 2
Michael Bleau

In this episode, Michael Bleau, CEO of Event Hub circles back with Teresa Stas, CEO of Green Cactus to discuss the current state of live event sponsorships as of 3/18, with so much having changed with the Covid-19 pandemic's rapid expansion. We discuss the best approaches to closing sponsorship sales in the current environment, how to manage sponsors who want to back out, and when we think sponsors will feel confident investing in event partnerships again. We also highlight some VERY important aspects of event cancellation coverage that helps explain why 70% of events are rescheduling vs cancelling for 2020.