On this episode of the Leading from Purpose Podcast, Nick Craig is joined by one of the biggest Purpose advocates we know, Maarten van Beek, Human Resources Director for Belgium, the Netherlands and Luxembourg at ING Bank.
Purpose has become really popular these days but how you bring it to all employees is something big organizations are just beginning to think about. At ING, they started back in 2017. Overseeing over 25,000 employees in his region, Maarten and his colleagues were already committed to the organization’s Purpose, but knew that in order to have a big impact – they needed to connect each employees purpose with that of ING. Today, thousands of employee's, from leaders to call center representatives and branch employees, have completed the company’s Purpose to Impact Program.
Listen to hear more on how ING Bank focused on aligning individual goals with the company's purpose to create something beautiful.