Leading From Purpose Podcast

The LEGO Group's Purpose-Driven Journey with Loren Shuster

Core Leadership Institute Episode 30

Loren Shuster is the Chief People Officer for the LEGO Group. Loren and I have been on quite a journey together, and in this episode, we'll explore his path from Chief Commercial Officer to Chief People Officer. We'll discuss toy industry challenges, especially post-COVID, and how aligning individual purpose with the LEGO Group's mission has created immense value and driven success.

In this episode, we discuss:

●       How the LEGO Group has outpaced toy industry growth

●       Transitioning from Chief Commercial Officer to Chief People Officer

●       How the LEGO Group doubled its size in 7 years

●       The rise of corporate purpose in 2024

●       Digital impact on children's play