Leading From Purpose Podcast
Join Nick Craig, President of Core Leadership Institute and author of Leading From Purpose as he interviews some of the greatest minds in the field of authentic leadership and purpose-driven leadership in the modern world.
Leading From Purpose Podcast
The Business of Doing Good: How Brands Can Drive Real Change with Andy Last
What if business could be the driving force for real change? Andy Last isn’t just talking about it – he’s making it happen. He has advised senior leadership in organizations including Unilever, Mondelez, Bayer and the Lego Group and led that consultancy to become a founding UK B Corp. From launching Global Handwashing Day to shaping the UN’s International Day of Play, his work has changed lives on a global scale.
In this episode, we discuss:
● The story behind Global Handwashing Day and how it became a worldwide movement
● How the LEGO Group’s International Day of Play is shaping the future of childhood
● Why businesses need to integrate purpose into their core strategy – and how they can do it
● The power of creativity and fun in driving social good
● How aligning personal, brand, and corporate purpose leads to real impact.