LIFT Your Story

LIFT Your Story With Storm Cunningham Three Time Author & Executive Director of the Reconomics Institute

January 19, 2022 LaurieAnn Campbell and Roy Miller Episode 247
LIFT Your Story
LIFT Your Story With Storm Cunningham Three Time Author & Executive Director of the Reconomics Institute
Show Notes

Reconomics is the study of how places come back to life.   Storm explains it has to do with "repurposing and renewing and reconnecting of the area's natural and built and socio-economic assets", as opposed to trying to" grow economically through sprawl or by extracting virgin resources or other ways that don't work in the long run."

This is a very interesting topic and makes so much sense.

We touched on Storm's other books that led him to the latest one called Reconomics.

Storm explained that his Reconomics Institute provides the opportunity to become certified as a Revitalization  Facilitator.  The courses are online and can take as little as a month to complete, while some have taken a year. 

And a fun fact.  Storm is an amateur herpetologist.  "What is that?"  You may ask?  It is the study of amphibians and reptiles.  Storm shares that this has been a passion of his for as early as when he was 5 years old.

You can learn more about this intriguing subject by visiting   
To reach Storm directly, and to get links to all his social media and where to find his books go to

More about Storm:

Storm Cunningham is Executive Director of RECONOMICS Institute: The Society of Revitalization & Resilience Professionals, which helps ensure that communities worldwide have certified Revitalization & Resilience Facilitators (RE Facilitators). Look for the “RE” after their names.

As editor of REVITALIZATION: The Journal of Economic & Environmental Resilience, Storm tracks the latest trends and techniques in urban/rural regeneration, natural resource restoration, and resilience worldwide.

Storm is the author of 2002’s The Restoration Economy, which has been hailed by government and business leaders around the world as “Extraordinary”, “Remarkable”, “A modern classic”, “A landmark work”, “Required reading”, and “The most important and valuable business book I have read in many years.”

His second book, reWealth, was published by McGraw-Hill in 2008. George Ochs, Director of Real Asset Investment at JP Morgan calls Storm “the world’s thought leader on community revitalization and natural resource restoration.”

Storm’s third book, RECONOMICS: The Path to Resilient Prosperity was published in both paperback and e-book form on January 9, 2020. It’s a guide for policymakers, real estate investors and social entrepreneurs.

From 2006-2009 Storm was Distinguished Visiting Professor at Seneca College (Canada’s largest college) in Toronto. From 1996 to 2002, he was Director, Strategic Initiatives at the Construction Specifications Institute, a 60+ year-old association of 14,000 architects, engineers, contractors, and manufacturers.

A former Green Beret SCUBA medic with the U.S. Army’s 7th Special Forces Group, he is an avid SCUBA diver, motorcyclist, and amateur herpetologist. He lives in Arlington, Virginia, USA.

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