Is cold email old news? I sit down with Andrew ‘Andy’ Cabasso from Postaga to talk about why cold email is an evergreen way for businesses to generate leads, convert clients, and generate income. Andy Cabasso is a digital marketing professional, speaker, and lawyer. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach that aims to help improve the way we build traffic to our websites.
In this episode, I sit down with Andy to talk about his fascinating journey where he went from being a lawyer to selling his digital marketing agency for seven figures. We also cover a myriad of topics about cold email, including some tips that can help you improve the way you write better copy that’s guaranteed to grab your prospect’s attention and win their interest. Apart from cold email outreach, Andy and I also discuss handling remote teams, where he shares his own strategy for hiring and onboarding the best fit for his team.
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Timestamps:
[] Andy’s first digital marketing stint
[] Why Andy developed Postaga
[] Why does cold email work?
[] Why your response rate is low
[] A better way to write cold email copy
[] How Andy hires the best fit for his remote team
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