Taxpayer Talk - podcast by the New Zealand Taxpayers' Union

Taxpayer Talk: Tourism NZ and its new $10m international ad campaign

August 20, 2020
Taxpayer Talk - podcast by the New Zealand Taxpayers' Union
Taxpayer Talk: Tourism NZ and its new $10m international ad campaign
Chapters
Taxpayer Talk - podcast by the New Zealand Taxpayers' Union
Taxpayer Talk: Tourism NZ and its new $10m international ad campaign
Aug 20, 2020

Despite our closed borders, Tourism NZ is spending $10 million on a new campaign meant to bring overseas travellers to New Zealand. The campaign is supposed to bolster New Zealand’s international brand of “kaitiaki, manaakitanga, and integrity”. In the latest episode of Taxpayer Talk, Louis questions Tourism NZ CEO Stephen England-Hall on whether this will deliver value for taxpayers.

Support the show (http://www.taxpayers.org.nz/donate)

Show Notes

Despite our closed borders, Tourism NZ is spending $10 million on a new campaign meant to bring overseas travellers to New Zealand. The campaign is supposed to bolster New Zealand’s international brand of “kaitiaki, manaakitanga, and integrity”. In the latest episode of Taxpayer Talk, Louis questions Tourism NZ CEO Stephen England-Hall on whether this will deliver value for taxpayers.

Support the show (http://www.taxpayers.org.nz/donate)