E87. Predictable Success: How Measuring What Matters Drives Business Momentum w/ Maritza Davila

Growth strategist Maritza Davila shares powerful insights on using KPIs (Key Performance Indicators) to achieve predictable business growth through systematic measurement and accountability.

• KPIs serve as "momentum metrics" that measure how well businesses are performing toward specific goals
• Nothing is predictable unless it's measurable - weekly tracking allows for timely course correction
• Both quantitative metrics (financial) and qualitative metrics (team satisfaction, culture) are important
• Common mistake: measuring only lagging indicators (revenue) instead of leading indicators (inputs)
• Having clear metrics creates accountability and clarity for team members
• Weekly reporting creates a cadence to culture - everyone knows what's expected
• The GROW methodology: Guide (vision/goals), Research (data collection), Optimize (improvement), Win (execution)
• For predictable growth, referrals must be part of a systematic strategy, not just passive word-of-mouth
• Owners must demonstrate accountability themselves to set the example for their teams
• Three-strike rule provides framework for addressing underperformance

For a free consultation with Maritza on growing your business predictably, visit www.businessclarity.co

Chapters

• 0:00 Introduction to Growth Strategist Maritza Davila
• 1:04 Explaining KPIs and Their Business Impact
• 6:52 Making Business Growth Predictable Through Metrics
• 10:34 Deciding What to Measure for Your Goals
• 17:14 Common Mistakes When Tracking Metrics
• 24:57 The GROW Methodology for Business Success
• 32:34 Creating Accountability and Cultivating Growth Culture