Chasing The White Rabbit
Join Sid Shah to understand how new life trajectories were created because of taking risks and going down the rabbit hole. Chasing The White Rabbit is a podcast where successful people speak about the journey and circumstances before they decided to take a major risk and how their world changed. In intimate, one-to-one conversations, find out what the other side of the rabbit hole is truly like. Hear how the guest's new realities have resulted in opportunities unimagined, and how their base fundamentals and assumptions have shifted.
Chasing The White Rabbit
#18 Miss Malini: From back-up dancer to media mogul
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Sid Shah
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Season 1
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Episode 18
- Miss Malini is Founder of Miss Malini Media: hear how she started as a back-up dancer, took a massive risk to jump on the radio, and then do it again to blog (when that wasn't a thing)
- How to draw the line between positivity, authenticity, and virtual equity
- How her risk profile has changed as her brand has grown
- How brands need to drastically evolve to be relevant
- Her view on platforms and control over her audience
- How the media landscape has and will continue to change post Covid