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The Day After Tomorrow by Peter Hinssen

Samie Al-Achrafi and James Elwes Season 1 Episode 3

In this episode Samie and James talk about Peter Hinssen's book - The Day After Tomorrow. It is a title that probably resonates with a lot of us as we look through the challenging times to hopefully a more positive 'day after tomorrow'. 

A serial entrepreneur and one of the most sought-after thought leaders on radical innovation, Peter's book provides an interesting insight into how companies can react to the exponential world we are living in, how culture impacts innovation and how to reach the 'day after tomorrow'.