8 Words or Less
Do you have an ever-growing list of leadership and management books to read - but can't find the time? Every episode, Samie and James share their perspectives on a different book and distil some key themes into a central message of 8 words or less.
8 Words or Less
Influence: The Psychology of Persuasion by Robert Cialdini
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Samie Al-Achrafi and James Elwes
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Season 1
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Episode 6
Cialdini opens his best-selling book on Influence with the words 'I can admit it freely now. All my life I've been a patsy.' These are words that resonated for both James and Samie and, throughout this book, there are 'lightbulb moments' which help explain how we have fallen for people using the six rules of influence outlined by Cialdini.
In this episode Samie outlines his Central Message and we discuss some of the different examples outlined by Cialdini as well as instances from our own experiences.