Creating An "ONLY" Statement to Differentiate Your Organization and Yourself

In this episode we talk with returning guest on the podcast, Roy Osing, author of  "Be Different or Be Dead" to go deeper into how to differentiate yourself and your organization through the use of an ONLY statement

During our discussion we talk about:

• what an ONLY statement is
• how to go about creating one (along with some real life examples)
• pitfalls to avoid

If anyone is interested in more from Roy, visit his website or send him an email (roy.osing@gmail.com).