Over the coming decade, some countries will do a lot better than others. India, for instance, is likely to emerge as the world’s fastest growing large economy just as China’s growth begins to moderate. Businesses will need to realign their strategies under these changing market conditions to seek out opportunities and refigure their supply chains.
The critical question for strategists is the management of risk - is the greater risk the investment committed to tap future opportunities going sour (should they fail to materialise) or is it the failure to tap it and lose both market share or an opportunity?