Celebrities have been endorsing brands since the turn of the 20th century but over the last decade, a new class of influencers has emerged in the world of marketing. These are key opinion leaders (KOLs) who connect with consumers on a personal level and assert tremendous influence over them through the sharing of engaging and relatable content. In this podcast, Archana Jain, Founder and Managing Director of PR Pundit, who has over 30 years of experience in the field, shares insights on how to get influencer marketing right.